nagaaa - GSWS 2016 Austin

Table of Contents
Letter from the NAGAAA Commissioner
3
Letter from the Executive Director
4
Who and what is NAGAAA and the Gay Softball
World Series?
5
Why target the LGBT sports community
consumers through GSWS partnership?
6
Make A Difference... and have fun doing it.
7
We’ll find the right fit.
8
Sponsorship Opportunities
9
Sponsorship Benefits
10
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We’re thrilled Austin was selected by the North American Gay Amateur Athletics
Association (NAGAAA) to host the 2016 Gay Softball World Series, one of the largest,
annual LGBT sporting events in the world!
The 2016 Series will take place August 15-20 and will mark the event’s 40th Anniversary.
We expect over 5,000 athletes, coaches and fans from 43 member cities across the U.S. and
Canada to flock to our beloved city for a chance to compete in an inclusive environment and
to celebrate equality one game at a time.
The city-wide economic impact of the event should exceed $5 million. We’re currently
looking to partner with local businesses and corporations to make the 2016 Series a
memorable one. In addition to supporting a massive registration of over 3,000 players,
corporate partners bring the social aspect of the 2016 Series to life by helping to
underwrite an exclusive Opening Ceremony at the Long Center for the Performing Arts,
a Hall of Fame Banquet at the Bob Bullock Museum, a Closing Block Party in downtown
Austin and a signature fundraising event benefiting local LGBT-related charities.
In exchange for their generous support, corporate sponsors enjoy a wide range of exclusive
recognition opportunities and benefits, while gaining valuable brand recognition among
worldwide audiences. Most important, they play a key role in helping NAGAAA change
perceptions and bring about a more tolerant, broad-minded and unbiased culture that
embraces people’s differences on the field and in life.
On behalf of NAGAAA and the 2016 Austin Series Host Committee, thank you for your
interest and consideration; and for your steadfast commitment to promoting equality and
inclusiveness for all people.
Let’s play ball!
Rick McLinden
Executive Director
314.550.6506
4
Who and what is NAGAAA and the Gay
Softball World Series?
F
ormed in 1977, the North American Gay Amateur Athletic Alliance is an international sports
organization comprised of men and women dedicated to promoting amateur athletics for
the LGBT community. Member city leagues across the United States and Canada compete in five
divisions of play - A, B, C, D and Master. Currently, 873 teams with 5,000+ participants and fans from
43 city leagues across the United States and Canada participate in NAGAAA Gay Softball World
Series (GSWS), hosted in a different member city each year.
While the primary focus of NAGAAA remains the organized athletic competition of gay softball,
they are also committed to helping the community. NAGAAA raises thousands of dollars through
its annual fundraising even held each year during the Gay Softball World Series. The money goes to
support various local HIV/AIDS and other organizations in the city hosting that year’s GSWS.
MORE CITIES | MORE TEAMS | MORE PLAYERS
200+
ANTICIPATED
TEAMS IN 2016
43
TOTAL
CITIES
13,117
N
AGAAA is growing and continues
to add cities to its membership. As
NAGAAA grows, so does its international
reach and the number of particpants in the
GSWS.
REGISTERED PLAYERS IN NAGAAA CITIES
15
AVERAGE
NUMBER OF
PLAYERS
PER TEAM
873
REGISTERED
TEAMS IN
NAGAAA CITIES
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Why target the LGBT sports community
consumers through GSWS partnership?
A
s a sponsor of the Gay Softball World Series (GSWS) your company is provided with a unique
opportunity to connect with the LGBT community to build brand awareness and show your
company’s support.
• Best Impact: Supporting LGBT organizations/charities is among the top ways to attract LGBT
consumers*
• Best Avenue: 75% of LGBT adults are likely to consider brands that support non-profits and/or
causes that are important to them as LGBT individuals**
• Brand Loyalty: More than 70% of LGBT adults said they are likely to remain loyal to a brand
they believe to be very friendly and supportive to the community “even when less friendly
companies may offer lower prices or be more convenient”
• New Energy: The LGBT sports movement is the new, emerging energy in the LGBT community,
presenting a unique opportunity to connect with health-minded men and women outside the
traditional avenues of bars and Pride events
• Dedication: The tight-knit group created by LGBT sports participants translates dedication and
loyalty to each other, fostered through sports into brand loyalty for the sponsors who support
them
*Community Marketing Survey 2011
**Witeck-Combs Communications, Inc. & Harris Interactive, July 2011
GSWS
DEMOGRAPHICS
YOUNGER &
AFFLUENT
18-49
AGE RANGE
$82,493
38
AVG. AGE
45%
AVG. INCOME
PARTNERED
$147,331
AVG. PARTNERED HOUSEHOLD INCOME
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Make A Difference... and have fun doing it.
A
ustin Series 2016 will host the North America Gay Amateur Athletic Alliance 2016 Gay Softball
World Series and will showcase Austin in ways that will leave a lasting impression and create
treasured memories. We call on the support of the entire Greater Austin Metropolitan community
as Austin plays host to the thousands of participants that will take part in the 2016 Gay Softball
World Series in Austin that involves seven days of community events and a five day multi-division
tournament.
We are requesting your financial patronage to assist in hosting the 2016 Gay Softball World Series in
Austin on August 15 - 20, 2016.
As a sponsor, your company will be involved in the planning details that will provide your company
with the opportunity to:
• Reinforce your company/product brand image with the sports-minded public and the LGBT
community
• Increase image awareness and name visibility for your company and products in the LGBT
community
• Generate goodwill and brand loyalty with the LGBT community
• Receive multi-channel marketing and unparalleled relationship building opportunities in the
LGBT community
• Create unique team building opportunities for your employees to participate and network
• Enhance your company/product public profile with the LGBT community.
There is no better way
to increase the visibility
of your company to the
LGBT community than by
supporting a sporting event
that gives back to charities.
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We’ll find the right fit...
A
ustin Series 2016 along with our national organization, North America Gay Amateur Athletic
Alliance (NAGAAA), offer a variety of partnership opportunities to accommodate varying levels
of interest including:
Digital and hard copy
advertising, product
placement, social media
presence, specific field
sponsorship, nightly
social events, as well
as a host of other
opportunities
Tiered levels of
sponsorship, with
customized options
for your budget and
marketing needs
Tax deductible
contributions for
partners through
NAGAAA and the
Austin Series 2016,
both 501(c)(3) tax
exempt organizations.
​ hank you for your consideration of sponsorship of this event. Your involvement w
T
​ ill be a critical
factor in our ability to provide a memorable experience for the athletes and the community in the
Austin 2016 Series (GSWS).
Don’t miss this unique opportunity to associate your business
with the largest LGBT sporting event in the United States and
Canada.
It’s a win-win!
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Sponsorship Opportunities
Sponsorship Opportunities
World
Series
Partner
($50,000)
All-Star
Champion
($25,000)
Grand Slam
Champion
($15,000)
Premium Placement
Name Placement
VIP Packets
GSWS Official Event
Logo
Logo on Sponsor Banner
Listed on Softball Fields
Banner
Field Banners
Full Page ad space
½ Page ad space
Product Placement at
Fundraising Events
Promotional Items
Presence in all Media
Communications &
Advertisement
Logo and Links on Host City
Website
Mobile App
Thank You Advertisement in
Media Publications
Listed
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Home Run
Champion
($10,000)
Triple
Sponsor
($5,000)
Double
Sponsor
($2,500)
Single
Sponsor
($1000)
Sponsorship Benefits
Premium Placement:
Full Page and ½ Page ads:
Company will be eligible to select placements
within the Player Program Book. Premium
placements include: inside covers, back, inside
back and middle spread.
Company will have a reserved ad space in
Player Program Book to include ads, messages,
coupons, or other marketing strategies.
Product Placement at Fundraising Events:
Company will have a reserved space to display
their promotional items at all fundraising events.
Name Placement:
Company’s name will be placed on all NAGAAA
World Series banners that will be hung at all
prominent locations at the fields.
Promotional Items:
Company will be permitted to place promotional
items in the Player Welcome Bags, which will be
distributed to every registered player and/or
coach/manager.
VIP Packets:
Company will have reserved packets, which
provide individuals with VIP access to all events
during the World Series.
Presence in all Media Communications &
Advertisement:
GSWS Official Event:
Company will be permitted to sponsor an event
that will take place during the World Series. This
event will be co-branded with the NAGAAA
World Series and co-promoted by the World
Series team.
Company’s name will be promoted in all preevent, event, and post-event identity materials.
Logo and Links on Host City Website:
Company’s logo and links will be posted on
Austin Series 2016 Website.
Logo:
Company’s logo will be included in any print and
electronic ads for all pre-event, event, and postevent identity materials.
Mobile App:
Company will have the presence in the mobile
app that will be on the Go-To resource guide for
all schedules, events, and information. Company’s
logo and details will be prominently displayed to
all users.
Logo on Sponsor Banner:
Company’s logo will appear on the banners at
the fields throughout the week of the World
Series.
Listed on Softball Fields Banner:
Thank You Advertisement in Media
Publications:
Company’s name will be included on the banners
at the fields throughout the week of World Series.
Company’s name will be listed in the Austin
Series 2016 Program Book and other media
outlets.
Field Banners:
Listed:
GSWS will provide and hang banner at the fields
in designated locations throughout the week of
the World Series.
Company’s name will be included in any print
electronic ads for the entire duration leading up
to the World Series.
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Thank You For Your Sponsorship!
Please contact Finance@austingsws2016.org if you have
any questions or require additional information.
www.AustinGSWS2016.org
Austin Series 2016, P.O. 42314, Austin, Texas 78704
@AustinGSWS2016
/AustinSeries2016
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@AustinGSWS2016
www.AustinGSWS2016.org
Austin Series 2016, P.O. 42314, Austin, Texas 78704