2013 MEDIA KIT

2 0 1 3
M E D I A
K I T
PONENTIAL GROWTH
3.5 MILLION SUBSCRIBERS NATIONALLY
(an increase of +170% vs. a year ago).
American Horror Story and The Americans
are the top-ranked programs on FX Canada
and the #1 and #3 digital programs overall.
2013 MEDIA KIT
FX Canada was the #11 ranked digital station
in primetime (7-11p) this broadcast year.
Source: BBM Canada, Total Canada, A25-54 unless otherwise indicated, BYTD = Sept 24-Dec 16/12, Dec 31 – Apr 7/13, YoY comparison to similar wks 11/12
Profile: Total Canada Fall12/Winter/Spring13STD, based on viewership Comp% of Population
PAGE 2
TRODINARY VIEWERS
BALANCED MALE AND FEMALE SKEW
Work hard, play hard mentality
Skew to blue collar employment (Index 139 –
Trades, Skilled Occupations; Index 208 – Registered
Apprenticeship) (an increase of +170% vs. a year ago).
Spend their money on frequenting bars/pubs (146),
attending sporting events (120) and visiting casinos (118).
Source: BBM Canada, Total Canada, A25-54 unless otherwise indicated, BYTD = Sept 24-Dec 16/12, Dec 31 – Apr 7/13, YoY comparison to similar wks 11/12
Profile: Total Canada Fall12/Winter/Spring13STD, based on viewership Comp% of Population.
2013 MEDIA KIT
Moms are watching too, as F25-54 with kids under 12
delivers a skew as well (136).
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SUMMER FX CANADA
2013 SCHEDULE
9PM
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
Movie
Movie
Movie
Movie
Movie
Da Vinci’s
Inquest
Da Vinci’s
Inquest
The Booth at the End
30 Rock
Wilfred
Nuclear Family
Mid Season
June 21
30 Rock
The
Americans
Millionaire Tour
Crawl Space
Off Season
10PM
The
Americans
The Booth at the End
30 Rock
Nuclear Family
Mid Season
Millionaire Tour
The
Bridge
Crawl Space
Off Season
July 10
Premiere
The
Bridge
It’s Always Sunny
in Philadelphia
July 11
July 5
The Booth at the End
Nuclear Family
30 Rock
Crawl Space
Off Season
Wilfred
The Booth at the End
Season 3 June 20
Nuclear Family
It’s Always Sunny
in Philadelphia
Season 8 July 4
30 Rock
Millionaire Tour
Millionaire Tour
30 Rock
Crawl Space
Off Season
2013 MEDIA KIT
8PM
MONDAY
*Schedule subject to change.
PAGE 4
STARRING
DEMIÁN BICHIR – Marco Ruiz
DIANE KRUGER – Sonya North
TED LEVINE – Hank Wade
ANNABETH GISH – Charlotte
Millwright
THE BRIDGE
60 MINUTE DRAMA SERIES
Set on the border between El Paso and Juarez, THE BRIDGE centres on two detectives, one from
THOMAS M. WRIGHT – Steven
the United States and one from Mexico, who must work together to hunt down a serial killer
Linder
operating on both sides of the U.S.-Mexican border.
EXECUTIVE PRODUCERS
Meredith Stiehm – Homeland
2013 MEDIA KIT
Elwood Reid – Hawaii Five-O
IT’S ALWAYS SUNNY IN PHILADELPHIA © 2012
Bluebush Productions, LLC. All rights reserved.
PAGE 5
STARRING
ROB MCELHENNEY – Mac
GLENN HOWERTON – Dennis
CHARLIE DAY – Charlie
KAITLIN OLSON – Sweet Dee
DANNY DEVITO – Frank Reynolds
IT’S ALWAYS SUNNY IN
PHILADELPHIA
30 MINUTE COMEDY SERIES
Season 8 – IT’S ALWAYS SUNNY IN PHILADELPHIA features Charlie, Mac, Dennis, Sweet-
EXECUTIVE PRODUCERS
Rob McElhenney, Charlie Day,
Dee and Frank, five ne’er-do-wells who own and operate Paddy’s Pub in Philadelphia.
Glenn Howerton, Michael
Their constant scheming to get ahead by not-so-redeemable methods usually lands them
Rotenberg,
in a world of hurt, yet they never seem to learn from their mistakes.
2013 MEDIA KIT
Nick Frenkel, Tom Lofaro
IT’S ALWAYS SUNNY IN PHILADELPHIA © 2012
Bluebush Productions, LLC. All rights reserved.
PAGE 6
ELIJAH WOOD – Ryan
JASON GANN – Wilfred
FIONA GUBELMANN – Jenn
DORIAN BROWN – Kristen
EXECUTIVE PRODUCERS
David Zuckerman, Rich Frank,
Paul Frank, Jeff Kwatinetz, Ken
Conner, Joe Conner,
Jason Gann
WILFRED © 2013 Fox and its related entities.All rights reserved.
WILFRED
30 MINUTE COMEDY SERIES
Season 3 – WILFRED is a half-hour, live-action comedy about Ryan (Elijah Wood, The Lord of
the Rings), a young man struggling unsuccessfully to make his way in the world until he forms a
unique friendship with Wilfred (Jason Gann, The Wedge), his neighbour’s canine pet. Everyone
else sees Wilfred as just a dog, but Ryan sees a crude and somewhat surly, yet irrepressibly
brave and honest Australian bloke in a cheap dog suit. While leading him through a series of
comedic and existential adventures, Wilfred the dog shows Ryan the man how to overcome his
fears and joyfully embrace the unpredictability and insanity of the world around him. Rounding
out the cast are Fiona Gubelmann (Parenthood) as Jenna, Wilfred’s owner; and Dorian Brown
(Roomates) as Kristen, Ryan’s uptight sister.
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2013 MEDIA KIT
STARRING
STARRING
TINA FEY – Liz Lemon
ALEC BALDWIN – Jack Donaghy
TRACY MORGAN – Tracy Jordan
JANE KRAKOWSKI – Jenna
Maroney
JACK MCBRAYER – Kenneth
Parcell
EXECUTIVE PRODUCERS
Lorne Michaels, Marci Klein,
30 ROCK
30 MINUTE COMEDY SERIES
Multiple award-winning comedy series 30 ROCK is told through the comedic voice of Emmy®
and Golden Globe® winner Tina Fey as variety show producer Liz Lemon and features Emmy®
and Golden Globe® winner Alec Baldwin as top network executive Jack Donaghy and Tracy
Morgan as Tracy Jordan, the unpredictable star of Lemon’s hit variet show, “TGS with Tracy
Jordan.” Lemon constantly has her hands full, juggling corporate interference from Donaghy and
off-the-handle star antic from Jordan, all while attempting to salvage her own personal life.
David Miner, Robert Carlock
2013 MEDIA KIT
TRAORDINARY VIEWER
With a slight female skew, 30 Rock has found a new audience on FX Canada, with:
• Fans twice as likely to frequent bars & pubs (206), casinos (214) and also attend musical concerts (130).
• Senior managers & executives (238).
• Technical, skilled occupations (129).
PAGE 8
With a strong skew to A25-34,
The Americans delivers:
• Owners, managers and
professionals (163).
• Highly educated viewers
(university post graduate
– index 244).
• Fun loving fans who frequent
bars & pubs (131), purchase
new vehicles (127) and attend
professional sporting
THE AMERICANS
60 MINUTE DRAMA SERIES
Critics and fans agree that the cold war spy thriller was red hot. The Americans has been picked
up for a second season, slated for Winter, 2013.
A thrilling period drama about the complex marriage of two KGB spies posing as Americans
in suburban Washington DC. The arranged marriage of Phillip (Matthew Rhys) and Elizabeth
Jennings (Keri Russell), who have two children who know nothing about their parents true
identity, grows more passionate and genuine by the day, but is constantly tested by the
escalation of the Cold War and the intimate, dangerous and darkly funny relationships they
must maintain with a network of spies and informants under their control. Complicating their
relationship further is Phillip’s growing sense of affinity for America’s values and way of life.
events (212).
TRAS
THE AMERICANS © 2013 Fox
and its related entities. All rights reserved.
Season one of The Americans was the #3 digital specialty program of the broadcast year.
PAGE 9
2013 MEDIA KIT
TRAORDINARY
VIEWER
TRAORDINARY
VIEWER
With a high composition of A1834 viewers, American Horror
Story viewers:
• Live in larger household sizes
of 5+ (147).
• Work full-time (123) and invest
AMERICAN HORROR STORY
60 MINUTE DRAMA SERIES
Excitement for AMERICAN HORROR STORY: COVEN is brewing amongst critics and fans as
the third season is slated to air in Fall, 2013. The franchise has critical acclaim, has won several
awards and boasts a star-studded cast and crew, including: Angela Bassett, Patti LuPone,
Gabourey Sidibe, Kathy Bates, Jessica Lange, Evan Peters, Sarah Paulson, Taissa Farmiga,
Frances Conroy, Lily Rabe, Emma Roberts and more.
in their future (125).
coffee/donut shops (128).
TRAS
2013 MEDIA KIT
• Frequent the movies (119) and
American Horror Story was the #1 digital specialty program this broadcast year.
American Horror Story was the #1 program on FX Canada.
Season 2 finale on January 23, 2013 was the most-watched FX Canada episode of all time, delivering
162,100 2+ viewers (111,000 A25-54).
AMERICAN HORROR STORY © 2011 Fox
and its related entities. All rights reserved.
PAGE 10
THE BOOTH
AT THE END
STARRING
Xander Berkeley – 24
THE BOOTH AT THE END
30 MINUTE DRAMA SERIES
Stephen A. Cohen, Noel Bright,
Lou Fusaro, John H. Radulovic
SEASON 2 – The Man, played by Xander Berkeley, sits in the far corner booth of a diner.
Characters who approach him with a specific desire are given a task. If you complete the task,
the desire is always fulfilled. Often, progress towards the completion of the task also results in
progress towards realization of the desire. A further demand is to be updated on the thoughts
and feelings of the characters as they progress in completing the task. Oftentimes, he
emphasizes that it does not matter to him whether or not the task is completed: the choice is
always up to the other person. In season two the Man has changed his diner, but continues to
offer patrons deals in return for the completion of tasks.
PAGE 11
2013 MEDIA KIT
EXECUTIVE
STARRING
CHARRLIE HUNNAM
KATEY SAGAL
SONS OF ANARCHY/SEASON FOUR
60 MINUTE DRAMA SERIES
MARK BOONE JUNIOR
KIM COATES
TOMMY FLANAGAN
RYAN HURST
WILLIAM LUCKING
THEO ROSSI
MAGGIE SIFF
EXECUTIVE PRODUCERS
SONS OF ANARCHY is an adrenalized drama with darkly comedic undertones about a
notorious outlaw motorcycle club intent on protecting their sheltered small town against
encroaching drug dealers, corporate developers and overzealous law officers. The club is
equally determined to protect their ruthless and illegally thriving arms business. Charlie
Hunnam stars as Jackson ‘Jax’ Teller, a man whose love for the brotherhood is tested by
his growing apprehension for its lawlessness. Katey Sagal stars as Gemma Teller Morrow,
Jax’s force-of-nature mother, who along with Ron Perlman as Clarence ‘Clay’ Morrow, Jax’s
stepfather and MC President, have their own darker vision for the club.
2013 MEDIA KIT
DAYTON CALLIE
Kurt Sutter, John Linson, Art
Linson, Paris Barclay
PAGE 12
STARRING
MARK DUPLASS
NICK KROLL
THE LEAGUE/SEASON FIVE
30 MINUTE COMEDY SERIES
JON LAJOIE
PAUL SCHEER
STEPHEN RANNAZZISI
KATIE ASELTON
THE LEAGUE is a half-hour comedy about about male friendship, marriage, parenting,
suburbia and growing up – or refusing to grow up – through a circle of friends in a fantasy
football league.
EXECUTIVE PRODUCERS
Jeff Schaffer, Jackie Marcus
2013 MEDIA KIT
Schaffer
PAGE 13
CITING SHORT SERIES
MILLIONAIRE
TOUR
NUCLEAR
FAMILY
OFF
SEASON
CRAWLSPACE
30 MINUTE DRAMA SERIES
30 MINUTE DRAMA SERIES
30 MINUTE DRAMA SERIES
30 MINUTE DRAMA SERIES
Buckle up for the ride of your life in
this action-packed thriller starring
Dominic Monaghan (Lord of the Rings,
Lost). In a case of mistaken identity, a
salesman is kidnapped and taken on a
ride that will end in execution.
As two parents are signing divorce
papers, a cata- strophic global event
causes the world to devolve into chaos.
As they run for their lives, they lose
their son and must stay together to
save their children from a now lawless
society. Nuclear Family begins the
story of a young couple, John and
Lynn, who are trying to survive in
the woods after what appears to be
a nuclear holocaust. They stay on the
move with their 11-year-old daughter,
Pauline… all the while searching for
their missing 8-year-old son, Grant.
Meanwhile, present society has
disintegrated, and the family must
stay one step ahead of the Berserkers:
lawless, wild, brutal men who rape,
pillage and destroy as a way of life.
East Adams High has never been
the same since the tragic murder on
a prom night. Now, after this year’s
Prom Queen is found murdered, a
new mystery unravels. Certain this
is no coincidence, heroine Sadie
Simmons, who fled Los Angeles after
the first prom tragedy, returns home to
investigate. With Samantha Breslow’s
killer still on the loose as well as the
reappearance of Prom Queen bad girl
Danica, no one in Los Angeles is safe.
The Gates family dream house turns
quickly into a nightmare when their life
is disturbed by the deranged previous
owner who plots to retake his home
and the Gates children for his own.
(Rated 18+).
EXECUTIVE PRODUCER
Dominic Monaghan
STARRING
CORIN NEMEC
RAY WISE
DANIELLE HARRIS
EXECUTIVE PRODUCERS
Clay McCall Keeley, Kyle
Rankin
STARRING
KATY STOLL
SEAN HANKINSON
ALEXANDRA FRENCH
DAVID LOREN
LAURA HOWARD
HALEY MANCINI
MILLS ALLISON
JOHN SHIRES
SHEILA VAND
STARRING
STEVEN WEBER
LORI LOUGHLIN
JONATHAN SILVERMAN
RALEIGH HOLMES
STERLING BEAUMON
EXECUTIVE PRODUCER
Josie Rosen
2013 MEDIA KIT
STARRING
DOMINIC MONAGHAN
JORDAN BELFI
RICK GOMEZ
AGNES BRUCKNER
BRUCE DAVISON
EXECUTIVE PRODUCER
Rick Fox
PAGE 14
SALES CONTACTS
Mitch Dent
Kamaldi Badlu
Executive Vice-President, Sales
Sales Specialist, OLN, G4,
Tel: 416.764.6801
Bio, FX Canada
Mitch.dent@rci.rogers.com
Tel: 416.764.6836
2013 MEDIA KIT
Kamaldi.badlu@rci.rogers.com
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