ComPaNy - Walmark

COMPANY
PRESENTATION
The Health For The Whole Family
www.walmark.eu
COMPANY PRESENTATION
Editorial
T
he company Walmark has been established on
the global market for already more than 20 years.
In spite of the fact that Walmark began as a company
T
hanks to extensive investments
into technology, management
systems and the knowledge of our
with a wide range of business activities, over the long
employees we have built up one of
term we have become convinced of the correctness of
the most modern pharmaceutical
our strategic orientation towards the field of pharma-
plants in the Czech Republic, comply-
cy and healthy lifestyles. Consequently, the company
ing with GMP (Good Manufacturing
gradually abandoned the other unrelated branches
Practice) standards for the manu-
of business and at present it is focusing fully on the
facture and distribution of nutritional
development of nutritional supplements and pharma-
supplements and pharmaceuticals.
ceuticals.
Aside from nutritional supplements,
which represent still the focal point
of our turnover, we have also been
established as a manufacturer of
pharmaceutical product range since autumn 2004.
The success of Walmark is a result of the joint ef-
In addition to our leading market position in Czech
forts of all our employees. We are aware that success
Republic, we cover the region of Central and Eastern
Europe by our quickly developing and expanding subsidiaries in another seven European countries (Slovakia, Poland, Hungary, Romania, Bulgaria, Lithuania and
Latvia). Moreover, we export to other more than 30
countries in the world.
Thanks to conceptual market-oriented focus and
growing shares not only on Czech but also on other
markets Walmark has become the leading manufacturer of nutritional supplements in the region of
Central and Eastern Europe with millions of satisfied
customers.
The history of Walmark up to now is proof of the fact
that under coequal conditions a company can be established „green-field” without foreign know-how and
with minimum capital, and be successful in expanding
in a demanding branch of business such as pharmaceutical production and to compete with the signifi-
does not usually happen by itself, but it is founded on
self-discipline, hard work and of course the necessary
amount of luck. Moreover, we have to emphasize that
significant and integral part of this success are our
business partners and satisfied customers around the
world. It’s good to know that even in today’s globalised
world, it’s possible to achieve this success and this
knowledge inspires us and is a challenge for further
work.
At the end of 2012 Walmark entered into agreement to
partner with Mid Europa Partners, the largest private
equity firm in the region of Central Europe. In this new
joint venture partnership the new strategic partner
Mid Europa Partners acquired 50% stake in the company and the current shareholders of Walmark kept
the other 50% stake with keeping significant influence
over the company and remaining actively involved in
the management of the business going forward.
cant players on the entire Central European region as
well as on global market.
4
WALMARK
C O M PA N Y P R E S E N TAT I O N
5
Brief overview and basic data
Brief overview and basic data
W
W
products. The product portfolio is a matter of
pharmaceutical plants in Czech Republic equipped
permanent enlarging and improvement. Constitutio-
with latest production and technological facilities. The
ket share and develop further its market positions.
nal parts of the product portfolio are specific brands.
production and logistics complies with the GMP (Good
Building up those leading brands has major impact
Manufacturing Practice) standards. There have been
on turnover growth and on Walmark market position.
realized remarkable investments each year to produc-
By reaching the top position in these brand segments,
tion facilities, production quality and logistics in order
Walmark has achieved overall leading position in Central
to assure high quality production on one side, and inc-
Eastern Europe and plays an important role on Europe’s
reasing production quantity to meet the requirements
market of food supplements. These are the top ranked
of all Walmark markets. Here are the production quan-
brands from Walmark’s product portfolio in 2012:
tities of top brands produced in 2012:
almark has been regularly monitoring its business performance on markets of Central and
Eastern Europe with the aim to keep its current mar-
According to 2012 renowned agencies IMS Health and
Cegedim, Walmark is maintaining emphatic leading
position in the region of Central and East Europe in
the segment of food supplements. After 20 years in
this business it keeps expanding successfully in such a
difficult branch as pharmaceutical production even in
the present global world.
almark portfolio counts more than hundred
The company Walmark has one of the most modern
In the past 10 years, Walmark significantly increased
its pharmaceutical production and almost doubled the
Product
number of its branches to 7. Consolidated results in
the last business year showed the share of foreign re-
Urinal
venues in the total revenues of the Walmark holding
at 65,7 %, and the company expects further growth and
ArthroStop
expansion on foreign markets. This confirms the Wal-
Martians
mark’s position as an international player and one of
the European leading manufacturers of food supple-
GinkoPrim
ments.
Prostenal
Walmark is relatively young but dynamic pharmaceutical company based in Czech Republic but operating
Country
Market
Share
(%)
Market
Position
Lithuania
42,8 %
1st
Hungary
40,3 %
1st
Romania
61,2 %
1st
Slovakia
28,0 %
1st
Czech Republic
44,3 %
1st
Bulgaria
28,9 %
1st
Romania
70,9 %
1st
Slovakia
51,5 %
1st
Slovakia
33,6 %
2nd
Czech Republic
33,5 %
2nd
Product
Total Produced Quantity
(packings)
Urinal
1 811 867 pcs
ArthroStop
1 511 432 pcs
Martians
1 322 239 pcs
GinkoPrim
866 283 pcs
Prostenal
551 615 pcs
in entire region of Europe with worldwide perspective.
The main target is developing unique, effective, complex and high quality formulas that are different from
competitive products. More than 5 new products are
developed and launched each year to satisfy the needs
rized by the full consolidation and continuation of the
Ranking
Company
Country
1st
Walmark
Czech Republic
68,7
2nd
Aflofarm
Poland
30,2
3rd
Pharma Nord
Denmark
29,3
4th
Wyeth
USA
28,4
recession. The turnover reached the level in 2007. The-
5th
Green Swan
Czech Republic
10,7
re is a confidence that the yearly turnover will reach
2012 IMS Health data from the CEE territory
(Czech Republic, Slovakia, Poland, Hungary, Romania, Bulgaria, Lithuania, Latvia)
6
of worldwide customers. Therefore Walmark invests
Food
Supplements
Turnover
(in mil. EUR)
millions EUR to research, development, production
and logistics each year. The year 2012 was characterecovery from turnover drop in 2009 caused by global
and exceed again the level of 100 mil. EUR within the
years 2013-2014.
WALMARK
C O M PA N Y P R E S E N TAT I O N
7
Company history and prof ile
T
Company history and profile
he company Walmark, originally family company,
and distribution of non-alcoholic beverages and pro-
was established in 1990. After the initial activities
duction, import and distribution of pharmaceutical
in the field of foreign trade with various commercial
preparations represented the fundamental organiza-
goods, in the first half of 1991, the company re-orien-
tional structure of the company till September 2001.
tated its business activities to dealing with agricultural
products, especially to export of special seeds for food
production purposes.
At that time the management of the company took
the decision to change the strategic orientation of the
company towards the pharmaceutical business as a
Since the second half of 1991 the company started to
field with a high global perspective not only on Czech
develop business activities in the segment of non-al-
market but generally on the global market. In connec-
coholic beverages, and one year later also in the field of
tion with this decision the Agricultural Products Divi-
pharmaceutical and parapharmaceutical preparations,
sion was sold as of the 1st October 2001 and the Food
mainly nutritional supplements and cosmetics pro-
Division was sold as of the 1st January 2005.
ducts. The three major scopes of mentioned business
fields – trading with agricultural products, production
T
he acquired resources were significantly invested
Besides the above mentioned investments, the com-
by the company in the development of its Phar-
pany Walmark has been focusing also on strategic
maceutical Division. A brand new pharmaceutical
acquisitions in order to gradually increase its business
plant complying with the GMP and belonging to the
performance on the market. The first acquisition was
most modern in the Czech Republic has been built.
the successful purchase of the Proenzi trademark of
Walmark was continuously gaining leading positions
joint nutrition in 2004. Thanks to the joint venture
on the nutritional supplements market on the domes-
with Mid Europa Partners experienced in mergers and
tic as well as foreign markets where it performs its
acquisitions, the Walmark strategy for new strategic
business activities through its own branch offices or
acquisitions in the wider region of Central and Eastern
local distributors.
Europe will take place.
In addition to nutritional supplements that are the
primary source of the company’s turnover, WALMARK
has also started the production of medicines since
2004. The original portfolio of nutritional supplements,
that counts now some 90 products and is continually
improved and enlarged, remains the core of the company’s sales was thus enriched by human medicines.
The first medicine released on the market was
the licensed over-the-counter preparation
Septofort. The portfolio of medicines has
been continuously enlarged and it counts
already 7 products in the year 2012.
8
WALMARK
C O M PA N Y P R E S E N TAT I O N
9
Milestones in the company history
Milestones in the company history
Agricultural Products Division
Pharmaceutical Division
Pharmaceutical Division
1990 Commencement of trading in agricultural pro-
1993 Nature’s Bounty vitamin products – com-
1997 Romania – establishment of branch office
ducts
2001 Sale of the Agricultural Products Division
mencement of import and distribution
Slovakia – establishment of the branch office
1994 Nutritional supplements under the Walmark
brand – commencement of production and dis-
Food Division
1992 Commencement of the production of carbona-
tribution
1996 Czech Republic – acquirement of the leading
ted soft drinks under the Walmark brand
2004 Sale of the Food Division
Bulgaria and Macedonia – entry on the market
1998 Latvia – entry on the market
1999 Poland – establishment of branch office
Estonia – entry on the market
2000 Cyprus – entry on the market
position on the nutritional supplement seg-
2001 Production plant – expansion and modernization
ment
Company transformation – transformation
Export department – establishment of and
from the liability limited company to Joint Stock
commencement of business activities and pro-
Company
gressive expansion on foreign markets
Lithuania – entry on the market
2002 Kazakhstan – entry on the market
2003 Hungary – establishment of branch office
GMP standards - certification of the Pharmaceutical Division production
2004 Proenzi – acquisition of trademark of joint nutrition products
Armenia – entry on the market
2008 Portugal, Albania, UAE – entry on the market
2009 Vietnam, Iran, Jordan – entry on the market
2010 Businessman of the Year – Ernst & Young
2005 Lithuania – establishment of branch office
Serbia, France, Belarus, Azerbaijan and Kuwait
Award for Czech Republic for 2010
the market
– entry on the market
2006 Bulgaria – establishment of branch office
Bosnia and Herzegovina, Slovenia, Croatia and
Greece – entry on the market
2007 Latvia – establishment of branch office
Achieving strategic target – leading manufac-
Hong Kong, Ukraine, USA, Srí Lanka – entry on
2011 Spain, Italy, Iraq, Myanmar – entry on the market
2012 Mid Europa Partners – new joint venture partnership
Qatar, Georgia, Ivory Coast, the Netherlands,
Belgium – entry on the market
turer of nutritional supplements in the region
of Central and Eastern Europe
Defining new strategic target – becoming one
of the three biggest producers of nutritional
supplements in Europe by the year 2012 and
market leader by the year 2017
10
WALMARK
C O M PA N Y P R E S E N TAT I O N
11
Basic Economic indicators
Basic economic indicators
S
ince 2002, WALMARK, a.s. has
Ranking
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
Consolidated turnover of Walmark holding
88,3
96,3
72,7
88,4
99,4
107,2
82,7
92,1
97,4
99,0
Turnover of Walmark, a.s. (CZE)
61,4
64,3
31,6
35,8
29,6
40,7
35,6
38,4
39,6
38,6
Number of employees of Walmark holding
905
979
846
902
1016
1018
895
882
823
695
cial health by the renowned rating
Number of employees of Walmark, a.s. (CZE)
535
566
416
418
447
448
386
372
379
386
agency CRA, which has been a part
undergone a procedure of regular
rating of its effectiveness and finan-
of the world rating agency Moody’s
Note: Thefinancial data were converted from CZK to EUR by average yearly exchange rate between those two currencies in respective years.
The Agricultural Products Dvision was sold as of the 1st October 2001.
The Food Division was sold as of the 1st January 2005.
The data for 2012 are preliminary without approval of final accounts.
Investors Service since January 2006.
WALMARK does this to improve the
credibility and transparency of its
current and potential financial and
Turnover of Walmark, a.s. (CZE) and consolidated turnover of Walmark holding
110
fessional public.
In 2005, after thorough analysis of the
100
90
80
70
mil. EUR
business partners and the entire pro-
60
company’s results and assessing the perspectives of
On the basis of the last rating assessment performed
its future economy, CRA improved the long-term in-
in August 2006 the company Walmark received from
ternational rating of WALMARK, a.s. by one level, from
the world rating agency the grade A3.cz with the stable
Baa- to Baa. In its assessment, the agency conside-
prospect according to the new Moody´s National rating.
red the change of Walmark’s business caused by the
50
40
sale of a significant part of the assets of the beverage
30
division at the end of 2004 and by the decision to con-
20
centrate fully on the area of nutritional supplements
10
and medicines. The results of the CRA rating analysis
0
2003200420052006200720082009201020112012
Walmark, a.s.
Walmark holding
gave high scores to the successful cash-flow management and the financial stability of Walmark in the continuing increase of effectiveness, market position and
knowledge of trademarks supported by active marketing, the quality of the product portfolio
and in particular, the longstan-
Number of employees of Walmark, a.s. (CZE) and Walmark holding
ding success in extending
1200
its foreign activities.
1000
the requirements of the Drug Act and the GMP regulation for the production and distribution of medicines in
the Czech Republic.
In 2007, Walmark was awarded Superbrand status
in Czech Republic. The foremost marketing, advertising and professional media experts ranked Walmark
among 100 most prominent brands of the Czech Republic. More than 2000 brands struggled for membership within this exclusive group of 100 brands of the
Czech Republic.
of Directors of the company Walmark, namely Mariusz
600
Walach, Waldemar Walach and Adam Walach, were
400
awarded the prestigious prize The Ernst & Young Bu-
200
sinessman of The Year 2010 in Czech Republic.
20032004 20052006 2007 20082009 201020112012
Walmark, a.s.
12
facturing Practice) certificate and has complied with
In 2010, the founders, owners and members of Board
800
0
Since 2003, Walmark has held a GMP (Good Manu-
Walmark holding
WALMARK
C O M PA N Y P R E S E N TAT I O N
13
Organizational structure of the company
Pharmaceutical Division
pment corresponds to the technological equipment
Board of Directors
of a self-contained production plant, naturally with a
lower capacity corresponding to the size of the development and pilot batches, which makes the transfer of
new products from the development into the routine
Strategic Department
Executive Manager
manufacturing process considerably easier. The new
Strategic Projects
laboratory will help to shorten and make the development process of new products more efficient and it will
Production & Logistics
Finance & IT
Quality Control
& Assurance
also serve during the testing of alternative raw mateMedical Issues
T
nuous assortment innovation and introducing new
gies, control systems and employee knowledge,
products on the market is a one of the key factors for
the company Walmark has one of the most modern
Human Resources
pharmaceutical plants in the Czech Republic complying with the GMP (Good Manufacturing Practice)
International Sales
standards and it holds a permit for the production and
International Marketing
distribution of pharmaceuticals. In addition to nutritional supplements, which represents still the focal point
Export
of the company turnover and counts some 100 pro-
Walmark CZE
ducts today, since autumn 2004 WALMARK has been
also producing medicines. The first medicine released
Walmark SLK
on the market was Septofort. This over-the-counter
Walmark POL
registered medicine has become the bestselling product for sore throats in the Czech Republic. In 2012 the
Walmark ROM
portfolio of medicines has been enlarged and already
Walmark HUN
counts 7 products.
The company is thoroughly monitoring all business,
Walmark LIT
marketing and legislative trends in the pharmaceuti-
Walmark BUL
cal field. Following the continuous harmonization with
the EU legislation, the Research & Development and
Registration Department has been successfully parti-
Walmark LOT
cipating in the approval process of new sources of vitamins and minerals for nutritional supplements. This
process is another step towards increasing the quality
and safety of nutritional supplements.
14
WALMARK
rials suppliers for the existing products as the conti-
hanks to extensive investments into technolo-
maintaining the leading position on the market.
Within the business strategy, the company has been
continuously building prospective brands in different segments of nutritional supplements in order to
meet the needs of its customers. It relies on creative
and effective media campaigns using TV commercials,
professional and regular press, PR activities and other
alternative communication tools in order to assure the
awareness of both general and professional public.
The effectiveness of these campaigns had a positive
effect on achieving the planned market shares, the
reinforcing the brand position on the market and the
support of brands awareness.
For better interaction with the customers with the
purpose of creating a group of loyal customers of Walmark products there is operating Walmark Health Club
(WHC), whose mission is to inform its members of new
trends in the field of health, a healthy lifestyle and provide them with top-quality product and health counselling. The Walmark Health Club is active in Czech
Republic, Slovakia, Poland, Romania, Hungary and Estonia. The total number of its members continuously
grows and has recently reached 425.000 people. WHC
Recently new development laboratory has come into
operates a call centre for its members, regular direct
operation in Walmark. The new development labora-
mailing and the website with the option of the online
tory complies with the standards of GMP and its equi-
purchase.
C O M PA N Y P R E S E N TAT I O N
15
Turnover development
mil. EUR
Worldwide business and marketing activities
2007
2008
2009
2010
2011
2012
Turnover of the Pharmaceutical Division of Walmark holding
86,2
94,9
72,6
83,9
95,2
98,6
Turnover of the Pharmaceutical Division of Walmark, a.s. (CZE)
26,0
30,1
24,3
28,1
34,0
33,8
Turnover of the Pharmaceutical Division of Walmark on foreign markets*
60,2
64,8
48,3
55,8
61,2
64,8
Sweden
Estonia
Russia
Latvia
* Foreign markets represent subsidiary as well as other export markets
Hong Kong >
Lithuania
Belarus
Mongolia >
Poland
Netherlands
Belgium
Czech Republic
100
90
Vietn
am >
Slovenia
Romania
Croatia
Bosnia
and
Herzegovina
70
Italy
Serbia
Montenegro
Kosovo
Albania
60
Portugal
Bulgaria
Georgia
Macedonia
Spain
Armenia
Greece
Azerbaijan
Turkey
50
40
Syria
Cyprus
30
Lebanon
Iraq
Morocco
Iran
Jordan
< Iv
ory
Coa
st
20
10
0
Kazakhstan
Mya
nm
ar >
Sri
Lan
ka
>
Moldova
Hungary
France
80
mil. EUR
Ukraine
Slovakia
Kuwait
Pakistan
2007200820092010 2011
2012
Walmark, a.s.
Walmark Foreign markets
Qatar
Walmark holding
UAE
Parent & Subsidiary
companies
Export Markets
Europe:
Asia:
Africa:
Czech Republic
Albania
Portugal
Armenia
Qatar
Ivory Coast
Bulgaria
Belarus
Russia
Azerbaijan
Srí Lanka
Morocco
Hungary
Belgium
Serbia
Georgia
Syria
Latvia
Bosnia
and Herzegovina
Slovenia
Hong Kong
Turkey
Spain
Iran
Sweden
Iraq
United
Arab Emirates
Ukraine
Jordan
Lithuania
Poland
Romania
Slovakia
Croatia
Cyprus
Estonia
France
FYROM
(Macedonia)
Greece
Italy
Montenegro
Vietnam
Kazakhstan
Kuwait
Lebanon
Mongolia
Myanmar
Pakistan
Netherlands
16
WALMARK
C O M PA N Y P R E S E N TAT I O N
17
Export Department
Products
T
Vitamins, minerals, trace elements
and natural products
I
range of products, from single-component to specia-
under the Walmark, Naturline and Nature’s Bounty
vakia, Poland, Hungary, Romania, Bulgaria, Lithuania
lly designed and developed combination preparations
brands
and Latvia) Walmark has been successfully expor-
and multicomponent preparations. The aim of such
ting to another more than 30 countries worldwide. At
a wide portfolio is the maximum effort to satisfy the
present Walmark is the market leader in the segment
customers needs at various target groups.
n addition to a strong market position on domes-
he Walmark product portfolio counts more than
tic Czech market and quickly expanding subsidiary
hundred preparations and consists of a wide
companies in another seven European countries (Slo-
of nutritional supplements in Czech Republic, Slovakia,
In all phases of the development of new products and
Romania and Bulgaria. In other subsidiary countries –
Poland, Hungary and Lithuania it ranks among the top
3 nutritional supplements producers on the market.
However the company is successfully challenging the
competition in other markets as well and building its
strong position there.
Thanks to large investments into marketing commu-
throStop, Prostenal, GinkoPrim, Martians, Urinal, Benosen, Dialevel and others.
18
experience of top experts from the Czech Republic and
Peaceful and harmonious life – Benosen®, GinkoStim,
from abroad are used. Another source of information
MemoPlus®, Denoxinal®, StresVit®
of no less importance is the regular marketing resear-
Quality and comfort life – Imunactiv®, Vitavision® Forte,
ches carried out among customers.
Dialevel®, Urinal®, Salutil, Livinorm®, OptiTensin®,
Continual renewing of product portfolio and launching
OmegaPrim® , Hespidin®
solve their problems. The use of top-quality raw mate-
most popular brands on foreign markets include Ar-
Ginko-Ginseng-Q10, Oyster Mushroom, Psyllium Husks
Special range of preparations
for specific health problems
vement of lives of the customers and to help them to
that have leading position in individual segments. The
Ginkgo Biloba, GinkoPrim, Korean Ginseng, Echinacea,
innovations, the latest scientific knowledge and the
new preparations on the market contributes to impro-
nication, Walmark is successful in establishing brands
Herbal Extracts
rials in connection with the high level of the production
Women´s health and beauty – Mabelle®, Pregnium®,
Viaderm®, Varixinal®
Attractive and beautiful appearance – CLA Clarinol®,
Betabronz, Acneon, Chromdiet
and has been building its position namely in Portugal
process is a guarantee of the high quality of all final
Healthy and active men – Prostenal®, Permen®, Liderin®
and Greece. The efforts invested into the preparation
products.
Multivitamins and multiminerals for adults
For further information about the particular product
Spektrum®
please see the product catalogue.
Preparations for children
The main goal of the Walmark Export Department is
of the markets and strategic agreements with busi-
searching for business opportunities worldwide for su-
ness partners in these countries are promising prere-
ccessful launching of Walmark products and realizing
quisites for successful activity within the EU territory.
business activities in countries where Walmark sub-
With regards to destinations outside Europe, Walmark
sidiaries are not presented. There are systematically
has entered successfully markets of Kuwait, Jordan,
Joint nutrition
developed business activities in the countries of Cen-
United Arab Emirates, Qatar, Iran, Iraq, Vietnam, Hong
ArthroStop®, Proenzi®
tral and Eastern Europe – namely in the former Soviet
Kong and Myanmar with the purpose of building up
Union countries (Estonia, Russia, Belarus, Kazakhstan,
Oral preparations for healthy teeth
long-term business activities on those markets and
Santoin
Armenia, Azerbaijan, Georgia) and in former Yugoslavia
gradually to enter also other markets in the region of
countries (Slovenia, Croatia, Serbia, Bosnia and Herze-
Middle East, Asia, etc. However, Central and Eastern
govina, Montenegro, Macedonia). After Cyprus, where
Europe remain the priority for Walmark. The internati-
Walmark has been selling its products for 10 years al-
onal character of Walmark holding is confirmed by the
Medications
ready, in 2005 France became another country outside
fact that the ratio of sales realized in foreign markets
Septofort, Pharmavit®, Stopex
the group of former post-socialist countries where the
in the total consolidated sales of the holding first exce-
company has been building a strong selling team. In
eded the level of 50 % in 2005. In 2012 the turnover of
the second half of 00’, the company has been inten-
Walmark holding on foreign markets reached 65,7 % of
sifying its business activities in another EU countries
the total turnover.
WALMARK
Martians, Starmen, EchinaBears, Dinos
Special preparations for beautiful hair
Reghaar
C O M PA N Y P R E S E N TAT I O N
19
Production quality
Production quality
the manufacturing plant has been extended by a fluid
granulation mechanism. It is a new technology for the
manufacturing of tablets that contributes to the possibility of manufacturing tablets which are technologically more exacting, raw materials savings and the
increase of the quality of the existing tablets on the
basis of a better homogeneity of the mixture.
Walmark quality management system
Production in the Walmark company takes place in
compliance with all the legislative requirements that
are placed on the individual types of manufactured
products; this concerns in particular the Food Act, the
Drug Act and other related decrees by the Ministry of
Health of the Czech Republic and the State Institute for
Pharmaceutical Control. The company is inspected by
the responsible state authorities - Czech Agricultural
and Food Inspection and State Institute for Pharmaceutical Control.
Production quality
Hazard Analysis Critical Control Points
(HACCP)
The company Walmark has fulfilled the requirements
In the area of the manufacture of nutritional supple-
of the Drug Act and the GMP Decree for the Manu-
ments the company applies a quality management
facture and Distribution of Pharmaceuticals in the
system in compliance with the system of critical po-
Czech Republic and has proven the functionality of
ints required for the manufacture of food. This system
the established GMP (Good Manufacturing Practise)
analyses risks, critical steps and processes during the
system. Good Manufacturing Practice is a set of ru-
manufacturing process that could influence the quality
les which are binding for pharmaceutical companies.
of the product and determines the corrective measu-
A pharmaceutical company must ensure that the
res so that the products are not a health risky.
course of manufacture and all connected processes
20
take place according to these rules which guarantee
Good Manufacturing Practice (GMP)
the manufacture of top quality, effective and safe
This concerns a wide range of requirements that are
pharmaceuticals. Walmark has been the holder of a
stricter than the legislative requirements for the ma-
permit for the manufacture of pharmaceuticals since
nufacture of food. Good Manufacturing Practice is re-
2003. Walmark has been regularly investing a signifi-
quired by legislation during the manufacture of phar-
cant amount of money to new production and deve-
maceuticals; the recommended GMP procedures are
lopment technologies, control system and extension
also applied at the Pharmaceutical Division during the
of the existing quality control mechanisms. Recently
manufacture of nutritional supplements.
WALMARK
Quality control
Quality control affects all levels of material flow (pro-
are connected with purchase, inspection, manufactu-
cessing) - receiving inspections of raw materials, con-
ring and storage. The Walmark company also makes
tinuous and inter-operational inspections of semi-
use of regular quality audits by an independent party,
-finished products, continuous manufacturing and
this being a renowned company concerned with esta-
receiving inspections of products all take place. If the
blishing and improving GMP systems, consulting and
material does not meet the quality requirements it
quality audits specialising in GMP requirements.
is not released for processing or distribution. Regular
inspections of production and storage conditions also
Document management system (DMS)
take place.
The implementation of the new control systems in
Quality assurance
Walmark has secured the flawless quality of all processes and eliminate human errors. It is the system for
Quality guarantee is a set of system activities for en-
the electronic document management (DMS = Docu-
suring the manufacture of top quality products. It
ment management system) and the computer system
includes the establishment of quality requirements
for the inventory control on the basis of EAN codes.
for all raw materials, semi-finished products and
The first system is designed especially for the main-
products, requirements placed on equipment, manu-
tenance and updating of registration and regulation
facturing and storage areas, establishment of manu-
documentation. The other system contributes to the
facturing and inspection procedures, ensure employee
elimination of the error rate and to a better use of the
training and perform investigations within the scope
warehouse capacities.
of customer claims and discovered inconsistencies.
The system of internal inspections verifies both the
individual processes and the functionality of the entire
quality management system. The internal inspections
are focused on conformation with all procedures, instructions, record-keeping and other activities, which
C O M PA N Y P R E S E N TAT I O N
21
Marketing oriented company
T
Marketing oriented company
he market segment of nutritional supplements
The company Walmark is taking a comprehensive care
and OTC medicines is globally competitive one
for all product portfolio as well as for particular brands.
however the company Walmark has reached a signi-
The product portfolio is constantly modified according
ficant position in this segment during its presence on
to global trends on one side and to particular needs
the market thanks to its comprehensive and focused
of customers on other side. Thanks to this orientation
orientation on the market trends. Besides of assuring
there have been built up and profiled several strong
the top quality of products that is essential condition
brands inside the product portfolio that are today le-
for building up the credibility in this market sphere, the
ading brands in their segments like ArthroStop®, Pro-
company Walmark has built up an imaginary interco-
enzi, Martians, Prostenal®, GinkoPrim, Urinal, etc. This
nnection with its global customers in order to under-
is definitely a result of prestigious marketing work and
stand better their needs and problems. This approach
philosophy that brought the products to the custo-
has certainly helped to achieve the leading positions in
mers and made them popular.
the segment as the satisfied customers are one of the
best indications of company success.
The company Walmark has two levels of marketing
communication mix including TV, print, radio and out-
in order to cover all aspects. There is department of
door advertisement as well as different kinds of POS
International Marketing that is responsible for the ge-
materials and PR materials. The purpose of those
neral brand communication strategies for all particular
marketing activities is to inform customers about the
brands and for implementing the corporate communi-
particular products on one hand and of course to in-
cation strategy. Moreover it takes a significant part in
form and educate them about beneficial effects of par-
development of new products taking into account the
ticular products to different health disorders.
global trends and customers’ feedback. The second level of marketing is represented by National Marketing
Departments that are established in all subsidiaries
and that are responsible for successful implementation and adjustment of the brand communication strategies on particular markets.
One of the significant tasks with high level of investments regarding the marketing approach to global customers is the proper communication strategy
Walmark has been using. Leading brands as well as
brands with leading potential are subjects of strong
and comprehensive marketing support. In order to
build up globally strong brand there is used complex
22
WALMARK
C O M PA N Y P R E S E N TAT I O N
Recently the company Walmark has signed strategic
regional partnership contract with OMD media agency.
This mutually beneficial contract for both sides helped
Walmark in better and stronger implementation of general brand strategies for particular brands on different markets.
The company Walmark is today the leading producer
in the segment of nutritional supplements in the region of Central and Eastern Europe. Therefore there has
been worked out and implemented a unified corporate
marketing strategy that helps to easily identify Walmark brands globally.
23
Logistics, distribution and merchandising
T
Logistics, distribution and merchandising
he logistics matters in the
The second part of the logistics system is out-house
The company Walmark has introduced initially on the
company Walmark belong as
logistic procedures that are provided in co-operation
Czech market cash-on-delivery system linked with call
well to important in-house proce-
with contractual forwarders in order to assure the
center (free hotline) to serve better its consumers. The
dures and they are in accordance
delivery of finished Walmark products to global phar-
consumers make use of this service in order to buy
with the philosophy of bringing
maceutical wholesalers and next to different kinds of
Walmark products as well as to get further information
high quality and faultless products
retail outlets (pharmacies, health shops, drugstores,
about them. Furthermore there has been launched as
to the consumer in time. The whole
etc.) where the products are offered to consumers.
well Walmark e-shop for the members of Health Club
logistics system is divided to seve-
The logistics system of the company Walmark is esta-
Walmark. These are additional services in the whole
ral consecutive procedures using
blished and customized so that to avoid or to minimize
logistics system that are growing rapidly as they are
latest technologies that meet the
possible lack of products in order the consumers can
convenient way of buying for consumers and would be
strict criteria for pharmaceutical
get the products of their interest.
definitely extended to other markets in near future.
products. The goal of functional lo-
The part of logistics system is also considered
gistic system is assuring the conti-
merchandising that joints together logistics with mar-
nuousness of all related processes
and elimination of any human errors to the minimum
One part of the logistics system in the company Wal-
during the whole logistic procedure from receiving raw
mark is in-house logistic procedures that could be
materials to delivery of finished product to consumer.
further divided to production procedures followed by
Due to the importance and complexity of the logistics
warehousing procedures. Thanks to the global conti-
the company Walmark is using Document Manage-
nuous growth of production and sales, the company
ment System (DMS) that increase the effectiveness of
Walmark has extended manufacturing plant capacity
the system and eliminate the error rate.
and has built new modern logistics centre with an area
keting. The company Walmark has built up and implemented an effective merchandising system for the
best possible display of Walmark products in different
retail outlets. That is one of the prerequisites for excellent products presence and for building up exceptional brand awareness among consumers.
of 4.100 m2 in order to cover all market needs. This modern storage facility for finished goods with a capacity
of 7.000 pallet spaces and the possibility of additional
modular extension of the capacity is equipped with the
latest computer management system technology in
order to make customer services more flexible.
24
WALMARK
C O M PA N Y P R E S E N TAT I O N
25
Become our distributor
Compact Product Portfolio
& Strong Brands
Become our distributor
High Quality & Effective Products
duct effectiveness lasts for its whole shelf life and that
this time period it has become experienced not only on
tablets are safe and stable.
domestic Czech market but mainly on foreign markets.
nished product that leaves the Wal-
You can guarantee high quality, effective and safe
Through years and through the experiences there has
mark production plant is the
products to your customers for their satisfaction!
been developed and significantly developed corporate
Marketing Support
asset. There has been developed and launched various
Assuring high quality for every single fi-
Over the past years, Walmark proPRODUCT
PORTFOLIO
ducts have gained the trust
of satisfied customers in
key factor for having mil-
more than 40 countries
lions of satisfied custo-
worldwide.
The Walmark product
LONG-TERM
PARTNERSHIP
portfolio counts more
than 100 preparations
and consists of a wide
HIGH
QUALITY
ASSURANCE
WHAT
WE
OFFER
to
specially developed combination preparation and multi-
bally competitive one however Walmark has reached
investments into tech-
a significant position in this segment during its pre-
nology,
sence on the market thanks to its comprehensive and
management
Walmark
owns
one of the most modern
KNOW-HOW
SHARING
MARKETING
SUPPORT
innovations, the latest scientific knowledge and the
experience of top experts worldwide are used. Another source of information of no less importance is
the regular marketing researches carried out among
customers.
The Walmark product portfolio is a matter of continuous
improvement and renewal in order to meet the different needs of the customers, to improve their lives and
to promote the healthy lifestyle.
During the past years there have been developed
several brands that represent today leading brands
in their segments. These brands include Martians,
ArthroStop®, GinkoPrim®, Prostenal®, Urinal®, Viaderm,
Varixinal®, Dialevel®, etc.
You can offer to your customer product solutions
the Czech Republic comply-
the production of pharmaceuticals as
well as dietary supplements. The GMP certifi-
effort to satisfy the needs of all customers.
In all phases of the development of new products and
pharmaceutical plants in
ing with the GMP standards for
of such wide portfolio is the maximum
26
to
The market segment of dietary supplements is glo-
extensive
-how
component preparations. The aim
they are looking for and need!
Thanks
systems and the know-
range of products, from
single-component
mers worldwide today.
cate that Walmark has been holding since 2003 is a
guarantee for the customers that the dietary supplement has been produced in professional and carefully
inspected production conditions. It gives to customer
the certainty that the product has been made under
the same strict conditions as regular medicines are
made.
There are also other aspects to assure the high quality of products that Walmark is taking into account
and applying. The Walmark products contain only
proved active substances that come from high quality raw materials that are tested before processing.
It is also important that active substances must be in
an appropriate amount and naturally absorbed by the
human body in order to be effective and to be helpful
focused orientation on the market trends.
That has been achieved thanks to proper marketing
and communication strategy that is aiming globally at
long-term individual brands building, reinforcing their
position on the market, supporting brands awareness
marketing, sales, merchandising, distribution, research
& development strategies that lead in to comprehensive and functional know-how. Thanks to the experiences from numerous foreign markets in different
regions (Europe, Middle East, Asia, etc.) the Walmark
know-how is easily adaptable and applicable to any
market what is definitely its significant advantage.
You can freely take use of Walmark know-how in order to be maximally efficient and profitable on the
and increasing their global market share.
market with Walmark products.
Leading brands as well as brands with leading poten-
Long-Term Partnership
tial are subjects of strong and comprehensive marketing support. In order to build up globally strong brand
there is used proper communication mix including TV,
print, radio and outdoor advertisement as well as wide
range of POS materials and PR materials with the purpose to make the brands familiar to all potential consumers and to inform and educate them about beneficial effects of particular products.
All the brand marketing communication strategies are
precisely prepared for the global use however they are
flexible enough to be locally modified if necessary.
You can take advantage of global communication strategy and applying it locally on your market
with the participation and support of Walmark!
for the consumers. Applying those aspects and the
Know-How Sharing
fact that Walmark is carrying strict controls during the
Walmark has been carrying business activities in the
whole manufacturing process it guarantees that pro-
segment of dietary for almost 20 years now. During
WALMARK
know-how that is today one of the important Walmark
C O M PA N Y P R E S E N TAT I O N
The creation and development of a long-term partnership is one of the presumptions of the mutually
efficient and profitable business relation. Walmark
has been developed such long-term partnerships on
many foreign markets. By adopting the principles of
long-term partnership the co-operation is mutually
beneficial for both sides and it is a guarantee of stability that is important factor in the global business.
Long-term partnership is also positively perceived by
consumers as they consider then the product as much
reliable with the result to develop loyal consumers of
Walmark products.
You can take advantage of long-term partnership with
Walmark in order to assure sustainable growth and
profit and background of a big international company.
27
Socially responsible company
I
Mission and vision for the future
n all countries where the company Walmark do bu-
The support of the company Walmark to non-profit
W
almark is aware of the
siness, it cares about ethical and transparent relati-
organizations and charity projects has been focused
onships with its contractors, distributors and clients.
mainly in the location of company’s headquarters, i.e.
It contributes to the generation of long-term wealth in
in the North Moravian and Silesian Region. However
upon the principles of respon-
society, through its investments, technological innova-
the company Walmark also supports projects and
sibility for health and a heal-
tions, creation of new jobs and its quality products and
non-profit organizations whose activities span all over
thy lifestyle. The company’s
services. Being a leading manufacturer of food supple-
the Czech Republic. In the region where the company
mission is to provide innova-
ments, the company Walmark is aware of its commit-
Wamark is active, it supports hundreds of organizati-
tive top quality products and
ments to the society, and therefore it actively encourage
ons and projects with one common denominator – the
services in the area of health
people to be more interested in healthy lifestyle and
aid to people in need.
care, to promote healthy life-
adopt a responsible approach to their own health, as
a necessary precondition of active and quality life in all
of its stages. The company Walmark is also voluntarily
engaged and will continue to be engaged in public benefit projects in order to promote public welfare in society. There is spent more than 1% of Walmark gross
profit a year on these projects. In the Top Corporate
Philanthropist list, annually announced by the Czech
Donors Forum, the company Walmark is ranked 20th
among the firms active in philanthropy in the Czech
Republic.
The current Czech society as well as European society
in general is quickly aging. The demographic developments indicate that the percentage of elderly people
will increase significantly within the next 20 years. Seniors will make up one third of the Czech population.
obligation towards so-
ciety, connected with insisting
style in an active way and to
lead the clients to responsible
approach to their own health
which is the basic prerequisite
of a full-valued and active life.
According to signals from sociological surveys, old age
The mission has to be fulfilled in all countries that
is associated with a number of wrong opinion stereo-
Walmark is active in, as a socially responsible
types and false ideas. Direct and indirect discrimination
company by observing particularly the following
based on age, what is known as ageism, is today’s re-
principles:
ality. Therefore the company Walmark will continue to
1. Reaching prosperity in a fair and ethical way
focus its philanthropic activities on neglected seniors.
2.Aiming in particular at the clients because without
Since 2005, the company Walmark has been a partner
of the Society Friendly To All Generation project, on
which it co-operates with the Diaconia of the Evangelical Church of Czech Brethren. The project actively
strives to change the negative image of old age and
promotes activities that enhance all substantial components of full-value life in a higher age. This primarily
includes active preparation for old age and efforts to
address the most obvious problems of the traditionally
complicated dialogue between generations. Since January 2007, the company Walmark has become the main
them the efforts would be pointless as it is necessary
to understand their needs as much as possible and to
satisfy them by the best quality modern products
3. Continuous innovation and development of products
according to latest findings of science and research and
looking for new ideas and directions
4. Maintaining fair and transparent relationships with all
business partners
5. Bringing investments, technological innovations and
jobs to the society that company is active in and in
which it pay taxes, by which it participate in achieving of
sustained general prosperity
partner of the “Veselý Senior” (Joyful Senior) foundation
6. Being an attractive employer for all employees striving
fund, which strives to change the existing stereotype
for their self fulfilment and meeting company’s mission
view of old age and to overcome prejudices against the
7. Voluntary engagement in non-profit charity projects
life, status and importance of seniors in society.
The company’s target and vision to the future is to
establish a strong Central European company with
the ambition of further expanding on world markets in
the segment of nutritional supplements and pharmaceutical products by increasing the market value and
maintaining stabile grow and moreover to continue to
seek, analyse and subsequently invest into new areas,
which promise an appropriate profit and growth potential.
Thanks to the strategic decision of establishing joint venture with Mid Europa Partners, the company Walmark will
meet the defined medium-term objectives of expansion and a massive increase in turnover over the next five
years. As Mid Europa Partners is experienced particularly
in mergers & acquisitions and has got a network of respected experts from the pharmaceutical industry, it would help
in development of further OTC products and would help as
well in further strengthening of Walmark‘s positions on the
market and its development.
with the objective to foster the general welfare within
the society
28
WALMARK
C O M PA N Y P R E S E N TAT I O N
29
Contact data
30
WALMARK Romania, S.R.L.
Strada Fecioarei nr 7, sector 2
020104 Bucharest
Romania
WALMARK, a.s. – Export Department
Oldřichovice 44
739 61 Třinec
Czech Republic
Phone number: +420 558 301 211
Fax number: +420 558 301 311
E-mail: info@walmark.cz
www.walmark.eu
Phone number: +40 21 212 27 24
Fax number: +40 21 210 77 64
E-mail: info@walmark.ro
www.walmark.eu
Phone number: +420 558 301 348
Fax number: +420 558 301 366
E-mail: export@walmark.cz
www.walmark.eu
Director: Pavel Olšar
Director: Catalin Vicol
Director: Dimitris Anestis
WALMARK, spol. s r.o.
Na stanicu 22
010 09 Žilina
Slovakia
WALMARK Bulgaria, EOOD
9 “Shipchenski prohod” blvd., floor 5,
office 11 Sofia
Bulgaria
Phone number: +421 41 5053 111
Fax number: +421 41 5053 112
E-mail: walmark@walmark.sk
www.walmark.eu
Phone number: + 359 2 920 90 65
Fax number: + 359 2 920 90 45
E-mail: info@walmark.bg
www.walmark.eu
Director: Radim Mládenek
Director: Dessislava Raichinova
WALMARK, Sp. z o.o.
ul. Teatralna 9
41-200 Sosnowiec
Poland
UAB „Walmark“
Ateities str. 10
LT – 08303 Vilnius
Lithuania
Phone number: +48 32 294 94 58
Fax number: +48 32 293 45 74
E-mail: info@walmark.pl
www.walmark.eu
Phone number: +370 5 210 19 40
Fax number: +370 5 272 07 43
E-mail: info@walmark.lt
www.walmark.eu
Director: Paul Stanton
Director: Darius Daunoravičius
WALMARK Kft.
Kiss Ernő u.1-3
1046 Budapest
Hungary
SIA „Walmark“
Dārzaugļu street 1-205
LV-1012 Riga
Latvia
Phone number: „+36 1 231 80 90
Fax number: „+36 1 231 80 92
E-mail: info@walmark.hu
www.walmark.eu
Phone number: +371 671 86752
Fax number: +371 671 86753
E-mail: info@walmark.lv
www.walmark.lv
Director: Bálint Heckenast
Director: Darius Daunoravičius
graphic design: krispie 2013
WALMARK, a.s.
Oldřichovice 44
739 61 Třinec
Czech Republic
WALMARK
C O M PA N Y P R E S E N TAT I O N
31
Walmark, a.s.
Oldřichovice 44, 739 61 Třinec, Czech Republic
www.walmark.eu, e-mail: export@walmark.cz, tel.: +420 558 301 348, fax: +420 558 301 366
© 2013
Walmark, a.s.
Oldřichovice 44
739 61 Třinec
Czech Republic
www.walmark.eu
e-mail: export@walmark.cz
tel.: +420 558 301 348
fax: +420 558 301 366
www.walmark.eu
The Health For The Whole Family