2015 media kit - Freesurf Magazine

2015 MEDIA KIT
Company Profile
Manulele targets a youthful and active audience
and translates the stoke of surfing to our evergrowing international audience.
Manulele delivers Hawai‘i’s premiere surf, beach
lifestyle and board sports content through print,
television, web and other digital media. Based at
Sunset Beach on O‘ahu’s North Shore, Manulele
Incorporated is directly connected to the source of
the action, athletes and industry players who set the
trends.
A humble, hard working production team delivers
a blend of stunning imagery and family-friendly
entertainment to a local, national and international
audience.
Manulele’s growing media list includes ESPN.com,
Surfline, Fox Sports, PBS, ABC, Outside Television
Network, OC 16, Time Warner Cable and COX 3, as
well as international media outlets in Japan, OFF TV in
Brazil and Fuel TV in Australia.
Freesurf Magazine, Board Stories TV,
freesurfmagazine.com and Manulele’s other outlets
provide prime opportunities for companies interested
in targeting males and females between the ages of
12 and 54 who engage in healthy and active lifestyles
popularized by the booming extreme sports industry.
Global surfing market to reach
$13.2 billion by 2017, according
to a new report by Global
Industry Analysts, Inc.
“ The sport of surfing has manifested itself into a billion-dollar market.
Increased accessibility and affordability has drawn a significant number of
surfing participants and has attracted wide demographic clusters beyond just
the younger generation.”
- Global Industry Analysts, INC. Surfing: A Global Strategic Business Report, 2011
Circulation
•
Demographics
Readership
20,000 printed copies / month
160,000 impressions / month
•
61% male surfers*
Pass around value of 8 people
per issue
•
39% female surfers*
•
Distributed free to 300+ locations in
Hawai’i and Southern California
•
•
• Targeted
toward Gen X and Gen Y
Distributed at trade shows and surf
events in the mainland and statewide.
•
CHINA MADAGASCAR FIJI NORWAY CHILE BRASIL IRELAND PERU CANARY ISLANDS FRANCE COSTA RICA HAITI PHILIPPINES MALDIVES SAMOA PORTUGAL
SPAIN ENGLAND CANDA WESTERN AUSTRALIA JAMAICA PANAMA CUBA MOROCCO TAHITI PUERTO RICO FLORIDA ISRAEL COLOMBIA KOREA CAPE VERDE
ARGENTINA ITALY ECUADOR NICARAGUA BAHAMAS SWEDEN URUGUAY VENEZUELA BARBADOS DOMINICAN REPUBLIC NAMIBIA INDONESIA JAPAN THAILAND
BOMB
UCH
A
B E T T E R
F A S T E R
STRONGER
SUMMER in
the
CITY
FREE
5 Reasons to Leave Hawai`i
1
2
FREE
F R E E
V
#
1
1
In Hawai’i
In Hawai’i
+
3 0
Ye a r s
o f
T h e
E d d i e
+
K e a n u
A s i n g
Shane Dorian, Mexico. Photo: Edwin Morales
MALAYSIA SINGAPORE ARUBA SOLOMAN ISLANDS FINLAND ALASKA IVORY COAST OREGON ICELAND SOMALIA VANATU INDIA HONDURAS NEW YORK GUATEMALA
Ezekiel Lau / Photo: Brian Bielmann
Volume 11 Number 10 / 2014 Beach & Board Buyer’s Guide + Brian Bielmann + Waialua Sugar Mill + Board Story: Mick Fanning + Bethany Hamilton
Dusty Payne. Photo: Sean Reilly
VIETNAM NORTH CAROLINA CALIFORNIA SRI LANKA MOZAMBIQUE CHINA MADAGASCAR SOUTH AFRICA FIJI NORWAY CHILE NICARAGUA BRASIL
IRELAND PERU CANARY ISLANDS FRANCE COSTA RICA HAITI PHILIPPINES MALDIVES SAMOA PORTUGAL SPAIN ENGLAND CANDA JAMAICA PANAMA
V 1 1
CUBA MOROCCO TAHITI PUERTO RICO NEW ZEALAND FLORIDA ISRAEL COLOMBIA KOREA CAPE VERDE ARGENTINA ITALY ECUADOR NICARAGUA
M A D E
N 8
BAHAMAS MEXICO SWEDEN URUGUAY VENEZUELA BARBADOS DOMINICAN REPUBLIC NAMIBIA TAVARUA JAPAN THAILAND MALAYSIA SINGAPORE
ARUBA SOLOMAN ISLANDS FINLAND ALASKA IVORY COAST OREGON ICELAND SOMALIA VANATU INDIA HONDURAS NEW YORK GUATEMALA VIETNAM NORTH CAROLINA
KU L I ` O U ` O U K I DS • TOW N G O L D E N H O U R • T H E N & N OW • Z A K
Surfer Kekoa Cazimero Photo Tony Heff
in Hawai`i
SRI LANKA MOZAMBIQUE CHINA MADAGASCAR FIJI NORWAY CHILE BRASIL IRELAND PERU CANARY ISLANDS FRANCE COSTA RICA HAITI PHILIPPINES MALDIVES
Panama
Bocas del Toro
Caribbean Infused Panamanian Adventure
in Hawaii
Vol 11 #6
Surfer Kaoli Kahokuloa Photo Mike Latronic
WESTS
in Hawaii
Volume 11 Number 2
v11n2.indd 1
+ XXX Crown Wrap + Mick + Sharks
Surfer: Kelly Slater
Photo: Sean Reilly
Volume 11 Number 1
Wild, Wild
MADE
MADE
MADE
in Hawaii
1/20/14 12:17 PM
“American surfers have a median age of 34 years old, have a college education or
above, and are employed full-time earning $75,000 a year.”
- Surf-First and The Surfrider Foundation. A Socioeconomic and Recreational Profile of a Surfer in the United States
* Percentages represent the island of Oahu, which harbors approximately 80% of Hawai’i’s population.
Jamie Obrien
Photo: Sean Reilly
In Print | Freesurf Magazine
Hawai‘i’s only standard glossy, full color surf magazine
Freesurf Magazine made its debut in 2002. Born on the North Shore of O‘ahu - the surf Mecca
of the world - Freesurf is dialed into the global surf community and is the authority on Hawai’i’s
surfers and beach culture. The only surf publication in the world produced on the North Shore,
Freesurf delivers authentic surf coverage from the front lines and throughout.
The monthly publication promotes a young, free and energetic lifestyle. The content is
informative and captivating, while remaining family-friendly. Freesurf Magazine prints 20,000
copies per month, which are distributed free to hundreds of locations in Hawai‘i and Southern
California.
In Hawai’i, our distribution locations include all Jamba Juice shops, surf, and other specialty
stores. You can find Freesurf in over 50 locations in Southern California, including Huntington
Beach, Irvine, Dana Point, San Clemente, Hermosa Beach and Newport Beach.
The magazine is also distributed at Agenda and Surf Expo trade shows, and is on hand at surf and beach events in Hawai’i throughout the year.
Freesurf is also available on all transpacific Hawaiian Airlines flights and Premiere Club lounges.
With no cover price in Hawai’i and Southern California, your customers are guaranteed to pick up Freesurf.
Baby Boomers
Income by Demographic Group in Trillions
Born between 1946 and 1964.
Most notable for their significant
impact on the economy during
post WWII.
Harland Clarke, Generation Y: Why They’re Worth a Second Look, Stephen Nikitas, Senior Strategist
8.3
6.4
Gen X
Born between mid 1960s and
early 1980s. Most notable for
entrepreneurial advancements,
exposure to music television and
commercialization of extreme
sports.
1.1
2010
2015
2020
2025
Gen Y
Born between the 1980s and
2000. Most notable for a
lifestyle immersed in technology,
emphasizing a work-life balance
and working toward global
community-mindedness.
“In just seven years, Gen Y’s income will exceed that of Baby Boomers
and Gen X combined.”
Freesurf represents the Gen X and Gen Y audience, with expectations for
a growing Gen Y consumer market.
In the Media | Manulele, Inc.
Combined with nearly 20 years of media
experience, Manulele is Hawai‘i’s premiere
surf media source. Our production team
is ready and able to get your company
the images and content you need. Wellappointed with the latest technology and
equipment, Manulele provides clients
professional services and top-notch quality
content.
A one-stop shop for media production,
Manulele can supply you with the drama
of Hawai‘i’s surf scene, with your athletes
and events in the action on a daily, weekly,
monthly or seasonal basis.
Manulele has five in-house shooters that
are trigger happy and eager to boost the
value of your business through photography
and videography. Whether it is for print,
TV, websites, social media, advertising,
promotions or commercial resale, our team
delivers North Shore’s finest multi media
content.
Manulele also travels the globe. Aside from
‘adventure’ travel to surf destinations like
Tahiti, Fiji, Samoa, South Africa and more,
Manulele has a partner relationship with the
Hawai‘i Surf Team, and has followed them
around the world to Portugal, France, Peru,
Ecuador, Nicaragua and Panama. This puts
Manulele on the pulse of the best junior
surfing on the planet.
•
Television Show Sponsorship
•
Segment Production
•
Commercial Production
•
Photography Services
•
Videography Services
•
Website Creation
•
Artwork Creation
•
Media Promotion
The growth of the industry is
largely the result of the rise
in the amount of spectators
and participants, which was
spurred by the popularity of
cable TV coverage of surfing,
skateboarding and snowboarding,
according to a 2011 business
report by Global Industry
Analysts, INC.
On TV | Board Stories
Manulele Incorporated produces Board
Stories, a television show that delivers a
blend of stunning imagery and family-friendly
entertainment to an international audience.
Board Stories broadcasts Hawai‘i’s premiere
surf, beach lifestyle and board sports content
straight from the frontline - the North Shore
of Oahu.
Manulele has expanded its television offerings
to include Outside Television, Time Warner
Cable, COX 3, Visitor Video and Turtle Bay
Resort TV, with continued long-standing
history on OC 16 in Hawai’i as well. OC16
is available in more than 280,000 homes
throughout the Hawaiian Islands and is the
leader in authentic local programming.
Manulele’s strengths are in Hawai‘i’s surf
culture - since based in the Islands - but the
team seasonally travels the world to gather
international surf content as well. The show
represents the sport from both a local and
international viewpoint, offering a wide variety of
entertainment to interest any ocean enthusiast.
Board Stories offers promotional 30-second
commercial spots per month across multiple
channels including MTV, VH1, E!, FSW, SPIKE,
ESPN, ESPN2, TNT and Travel.
OC 16 (Hawai’i) Television Advertising Rates
3 Months
6 Months
12 Months
Billboard
$400
$375
$225
15 Second
$1,000
$800
$550
30 Second
$2,000
$1,500
$1,000
Prices are on a monthly basis.
Monthly rates include 6 airdates per week.
For more information or pricing about
our other programming networks, please
call our office at (808) 638-7395 or email
sales@freesurfmagazine.com
Online | freesurfmagazine.com
Testimonials
Freesurf Magazine’s website, www.freesurfmagazine.com, is inundated with surf
news, videos, stories, Hawai’i’s #1 Calendar of Events, a Board Buyer’s Guide, apparel
shop and more, and offers web banner advertising for clients.
“Freesurf is the voice of
the most important surfing
region in the world. If it
happened in Freesurf, you
know it’s happening.”
The website is constantly refreshed with industry news, events and photos and has
revolving prime advertising positions. With online banners becoming an increasingly
popular method of promotion, freesurfmagazine.com provides a great opportunity for
clients to boost traffic and direct potential consumers to their own website.
freesurfmagazine.com page requests for 2014: Q1- 38,069 | Q2- 18,829 | Q3- 23,762 |
Q4- 31,630. Averaging 14,358 page views per month with 2,388 new unique visitors in
January 2015.
- Evan Slater, GM Brand
Marketing, Hurley
Website hits by age group
18-24
25-34
freesurfmagazine.com generates
an average viewer age range of
25-34 (33.50%) and 27.50% within
the age range of 18-24.
Header Banner 728 x 90 px
Side Banner 300 x 250 px
Rates
Header Banner
$295/month
Side Banner
$195/month
“Hawai’i is the birthplace
of surfing. Nowadays,
Hawai’i is still the place
where the limits are pushed
and the boundaries are
broken when it comes to
surfing. Without Hawai’i,
the surf industry would not
be where it is today and in
order to be considered a
legitimate brand in surfing,
it is crucial to have a strong
presence in Hawai’i, and
that is one of the many
reasons we choose to
advertise in Freesurf.”
- Bradley Margol, Global
Marketing Manager,
Quiksilver
In the Industry | Media Mill
“Freesurf is by far the most
popular magazine in Jamba
Juice shops, if not the entire
state of Hawai’i.”
- Sherry Rigg, Marketing
Director, Jamba Juice
Hawai’i 1999-2013
Manulele’s Media Mill offers added value by outputting the client’s promotional news,
events and industry happenings through Freesurf’s various media platforms.
Depending on the term of the advertising agreement, Manulele will churn client exposure
through our Media Mill on a daily, weekly, monthly or seasonal basis. This includes
freesurfmagazine.com and Freesurf’s social media outlets (Instagram, Facebook and
YouTube). In some instances, the Media Mill may also include client exposure through print
(Freesurf) and television (Board Stories), depending on how editorially savvy the content is.
Freesurf goes hand-in-hand with Manulele’s digital/web opportunities, which means being
part of our Media Mill is a cultivation of hits and impressions for your business.
Manulele can deliver hundreds, thousands, if not millions of views with our unique
combination of television, web and print advertising opportunities, especially when
combined with the Media Mill.
“Advertising with Freesurf
Magazine has helped align
the Kona Brewing Company
with consumers, partners
and visitors that value the
Liquid Aloha Lifestyle. It’s
more than business – it’s
relationships, connectivity,
and opportunities for
mutually beneficial
experiences and growth.”
It is the client’s responsibility to update our staff with press releases, photos and topical information for
the Media Mill blasts.
- Rebecca Villegas, Kona
Marketing Manager, Kona
Brewing Co.
WWW
100K
ANNUAL USERS
22.3K
FOLLOWERS
10.2K
FOLLOWERS
2K
SUBSCRIBERS
Issue Schedule / Deadlines
Volume/Issue
Artwork Deadline
Newsstand Date (Oahu)
V12#1 January
V12#2 February
V12#3 March
V12#4 April
V12#5 May
V12#6 June
V12#7 July
V12#8 August
V12#9 September
V12#10 October
V12#11 November
V12#12 December
V13#1 January, 2016
V13#2 February, 2016
Dec. 10
Jan. 10
Feb. 10
Mar. 10
Apr. 10
May 10
Jun. 10
Jul. 10
Aug. 10
Sep. 5
Oct. 1*
Nov. 5*
Dec. 1*
Jan. 10
Week of Jan. 19
Week of Feb. 16
Week of Mar. 16
Week of Apr. 13
Week of May 18
Week of Jun. 15
Week of Jul. 13
Week of Aug. 17
Week of Sep. 14
Week of Oct. 12
Week of Nov. 9*
Week of Dec. 7*
Week of Jan. 4 *
Week of Feb. 15
* Date subject to change due to holidays and possible earlier upload dates.
Freesurf Advertising Rates
Ad Size24x12x8x4x1x
Double Page$2,295$2,595$2,795$2,995$3,295
Full Page$1,295$1,495$1,595$1,695$1,895
Half Page$695$795$845$945$995
Quarter Page$450$525$575$625$675
Surf Saver$195$225$250$275$295
Prices are on a monthly basis.
For Our Clients
Bleed & Safety
Artwork Dimensions and Specifications
AD SIZE
TRIMMED SIZE
BLEED SIZE
Double Page
16.75” x 10.875”
17.25” x 11.375”
Full Page
7.875” x 10.375”
No Bleed
Full Page Bleed
8.375” x 10.875”
8.875” x 11.375”
1/2 Page Vertical
3.75” x 10.375”
No Bleed
1/2 Page V. Bleed
4.125” x 10.875”
4.625” x 11.375”
1/2 Page Horizontal
7.875” x 4.875”
No Bleed
1/2 Page H. Bleed
8.375” x 5.35”
8.875” x 5.85”
1/4 Page
3.75” x 4.875”
No Bleed
Surf Saver
3.75” x 1.5”
No Bleed
Ad With Bleed +.25”
Cut
Safety -.25” within cut
For advertising inquiries please call our office at (808) 638-7395 or email sales@freesurfmagazine.com
COVERAGE
160k
4 Million
34k
Freesurf monthly impressions
Board Stories reach
Social media subscribers
West Coast
Hawai‘i
Manulele is Hawai‘i’s Premiere Surf Media Source
PUBLISHER / PRODUCER
TERMS
Mike Latronic
ml@freesurfmagazine.com
1. Orders non-cancelable after closing date.
INQUIRIES
3. Advertiser and agency assume liability for content of advertisements printed and assume responsibility for any claims made
office : 808.638.7395
fax : 808.638.8946
info@freesurfmagazine.com
sales@freesurfmagazine.com
www.freesurfmagazine.com
PO Box 1161, Haleiwa, HI. 96712
against the publisher.
2. All contents subject to publisher’s approval.
4. Positioning of ads is at the discretion of the publisher except where specific guaranteed or preferred positions are covered
by guarantee fee. Insertion orders specifying positions will be accepted, but position will not be guaranteed.
5. First-time advertisers must prepay first three insertions and submit credit application in order to receive credit terms.
6. A minimum production charge of $100 could be assessed on all ads that have not been received by Freesurf Magazine by
stated deadline.