MEGA www.mega1043.com website sponsorship opportunities

MEGA www.mega1043.com website sponsorship opportunities

Celebrating 10 Years as
Arizona’s #1 Old School Station
About Us
MEGA 104.3 FM has been playing the best
Old School R&B for the last decade.
MEGA 104.3 FM is the Heritage “Old School”
R&B station in Phoenix. Listeners know the
best Motown, Soul, Funk, Freestyle, Disco
and Old School can only be heard on MEGA
104.3FM.
The songs you grew up with are alive and well,
and heard right here at MEGA 104.3 FM
where Classic R&B has never sounded better!
Our Listeners
Our Listeners
• Median Age 40
• 65.9% are 25-54
• Over 58% work full-time
• 50% earn more than $50,000 per year
• 91% have children living at home
• 48% Female and 52% Male listeners
• 49% have some college or more education
Source: Arbitron April 11/May 11/June 11 M-Su 6a-12m 12+
• Ethnic Breakdown
• Education
• Black 13.8%
• High School Grad 20.9%
• Hispanic 54.1%
• Some College 30.9%
• Other 32.1%
• College Grad 18.0%
• 72.9% of Hispanic Listeners are English Dominant
• Employment
• Full Time 64.5%
• Part Time 8.3%
• Household Income
• Less than $25K 17.8%
• $25k-$50K 28%
• Household Size
• 2 or Less 21.7%
• 3 or More 69.3%
• Target Composition
• Female 48.4%
• Male 51.6%
• Listening Location
• $50k-$75K 19.7%
• Home 31.5%
• More than $75K 34.5%
• Away from Home 68.5%
Demographic Information
Source: Arbitron April 11/ May 11/June 11 M-Su 6a-12m P12+ Weekly Cume persons
KAJM listeners spend over $4 BILLION annually in Metro area retail stores
$623 Million at Food & Beverage Stores
$520 Million at Restaurants & Bars
$162 Million on Building Materials & Garden Supplies
$199 Million on Clothes and Accessories
$217 Million on Electronics and Appliances
$4,004,137,000 is the
Spending Power of MEGA Listeners
$405 Million at Gas Stations
$650 Million at New & Used Auto Dealers
$88 Million on Sports, Hobbies & Music
$685 Million at Valley Hospitals
$109 Million on Wireless Communication
Source: Arbitron April 11/May 11/June 11 M-Su 6a-12m P18+
MEGA Personalities
 Alex Santa Maria
Weekdays 5a-10a
 Angie Gomez
Weekdays 10a-2p
 Ruben S.
Weekdays 2p-6p
 Manic Hispanic
Weekdays 6p-10p
 Art Laboe
Monday-Thursday 10p-12m
The Valley’s BEST Morning &
Afternoon Drive DJs are on
MEGA 104.3FM
Critics' Picks: Best Morning DJ
Alex Santa Maria
5-10 a.m. weekdays on 104.3 FM (KAJM)
mega1043.com
Alex Santa Maria has been a part of the Valley scene since 1978, when he
landed a gig at KRUX covering high-school sports. Since then, his smooth,
made-for-radio voice has rarely been absent, as he has landed jobs at Top 40
and R&B stations.
These days, he provides the heat in the mornings at old-school Mega 104.3,
which seems like a perfect fit for Santa Maria. Not only he is a reassuring
presence on the airwaves, but you know this Phoenix native genuinely loves
the music.
Critics' Picks: Best Afternoon Drive DJ
Ruben S.
2-6 p.m. weekdays on KAJM-FM (104.3)
mega1043.com
Things are still crazy for Ruben S., even though he hasn't been paired
with former partner Crazy Kid for a few years now. On his own, Ruben
"Radio Boi" Escobar has scored with a slot at Mega 104.3, where he plays
requests and even helps listeners brush up on their Spanish skills.
Smart and playful, there's a reason that Ruben S. has been part of the
Valley radio scene for more than a decade: He's just good.
 R Dub (Slow Jams)
Sunday - Thursday 12m-2a
 Rick Nuhn (Top 10 Now & Then)
Saturdays 8a-10a
 DJ Krush (Saturday Night MEGAMIX)
Saturdays 9p-3a
 Alan Beck (Underground Oldies)
Sundays 7a-11a
 Manic Hispanic (Crusin’ Classics)
Sundays 3p-7p
 Art Laboe
Sundays 8p-12m
MEGA Weekends
Earth Wind & Fire
Gap Band
Mariah Carey
Isley Brothers
Janet Jackson
Marvin Gaye
Mary J. Blige
Debbie Deb
Michael Jackson
Rick James
Gap Band
Smokey Robinson
Commodores
Kool & The Gang
Stevie Wonder
Rose Royce
Chaka Kahn
Sade
Zapp
Prince
O’Jays
New Edition
Keith Sweat
TLC
SOS Band
MEGA Artists
MEGA104.3.COM
MEGA’s Digital Platform provides the
best in digital marketing opportunities
Email Blasts
Texting
Leaderboard 728x90
Right Column 300x250
Wallpaper Wraps
Streaming
Pre-Roll Video
Weather Sponsorships
Traffic Sponsorships
Tile Ads 125x125
Video Player Ads
Interactive Contesting
Features & Sponsorships
• MEGA www.mega1043.com website sponsorship opportunities
• Mega Club Calendar promotional announcement sponsorship
• MEGA “E-Mail Blasts” - Direct e-mail sponsorship opportunities
• MEGA promotional material including co-branded merchandise
• Testimonials & Endorsements by MEGA on-air talent
• On-air feature sponsorships
• High School Reunion (M-F 6:30a)
• Traffic sponsorships
 Breakfast Scramble (M-F 7a)
• Weather sponsorships
• Way Back Song of The Day (M-F 8:30a)
• Clock in Countdown (M-F 9a)
 Old School Café (M-F 12n)
• Daily Double (M-F 3:30p)
• 5 O’clock Traffic Jam (M-F 5p)
Marketing & Promotions
THE MEGA FAMILY
 A team of promotional representatives
who have deep-rooted ties to the
community and are in touch with
Old School music and MEGA’s loyal listeners
THE MEGA EVENTS
 Community involvement, concerts, club nights & car shows.
• MEGA’s World Greatest Yard Sale
• MEGA’s Annual Low Rider Car Show
• MEGA Birthday Bash – “The Freestyle Explosion”
• Arizona State Fair – “Old School Jam”
• Super Love Jam
• Low Rider Show at Fort McDowell
• Phoenix Cinco de Mayo
Our Signal
The New KAJM 104.3 FM Signal Is Stronger Than Ever.
Reaching the Phoenix Metro and Northern Arizona!
Effective Radiated Power
40,000 Watts
Height above Avg. Terrain
807 meters (2649 ft)
Height above Ground Level
52 meters (171 ft)
Height above Sea Level
2323 meters (7626 ft)
Antenna Pattern Non-Directional
We are a Full Class C, FCC Rated
Station
The Beat
•The BEAT is a music intensive radio
station that plays only the biggest Classic
Hip Hop hits from the 80’s and 90’s!
•The BEAT is about good times, parties,
friendship, family and lots of fun!
•The BEAT targets active adults 25 - 40
who grew up listening to this music!
• Median Age 31
• 50% earn more than $50,000 per year
• 69.3% are 18-44
• 94% have children living at home
S The
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• More than 54% work full-time
• 56% Male and 44% Female listeners
• 40% have some college or more education
Source: Arbitron Apri 11//May 11/June 11/ M-Su 6a-12m P12+
The Beat Listener
• Ethnic Breakdown
• Education
• Black 28.7%
• High School Grad 19.3%
• Hispanic 49.4%
• Some College 24.9%
• Other 21.9%
• College Grad 14.7%
• 60.8% of Hispanic Listeners are English Dominant
• Employment
• Full Time 54.8%
• Part Time 6.9%
• Household Income
• Less than $25K 16%
• $25k-$50K 34.5%
• Household Size
• 2 or Less 18.5%
• 3 or More 74.8%
• Target Composition
• Male 55.7%
• Female 44.3%
• Listening Location
• $50k-$75K 19.6%
• Home 20.4%
• More than $75K 30%
• Away from Home 79.6%
Source: Arbitron April 11, May 11, June 11 M-Su 6a-12m P12+ Weekly Cume persons
KNRJ listeners spend nearly $2 BILLION annually in Metro area retail stores
$324 Million at Food & Beverage Stores
$224 Million at Restaurants & Bars
$74 Million on Building Materials & Garden Supplies
$92 Million on Clothes and Accessories
$115 Million on Electronics and Appliances
$196 Million at Gas Stations
$340 Million at New & Used Auto Dealers
$40 Million on Sports, Hobbies & Music
$259 Million at Valley Hospitals
$45 Million on Wireless Communication
THE Beat Listener’s
Spending Power
•Monday – Friday 6a-10a
•All Music
•Monday – Friday 10a-2p
•Ramses Ja
•Monday – Friday 2p-6p
•Big Boy’s Neighborhood
•Monday – Friday 6p-10p
•Ruben S.
•Monday – Friday 10p-12 mid
•Slow Jams with R Dub
The Beat Personalities
Phoenix New Times declares KNRJ The Beat
the Best Hip-Hop Station in Phoenix
Best Hip-Hop Radio Station - 2010
The Beat 92.7 FM and 99.3 FM
//www.azthebeat.com
Urban oldies? It seemed like sort of a weird idea when The Beat — a quadrocast
station made up of KNRJ 101.1 FM, K224CJ 92.7 FM, K257CD 99.3 FM, and
K228XO 93.5 FM — started bumping old-school R&B and hip-hop in late 2008. Then
an L.A. station picked up the format, making the Phoenix-bred format less of a
novelty. There are a few solid stations for hip-hop in town, but we really like the
unique playlist on The Beat, built around hits from the golden age of rap and featuring
such artists as Pac, Biggie, Dre, and Snoop. And, sure, we like a little Warren Hill,
some Fresh Prince, and a little R. Kelly in there, too. The Beat is good-time music
and always manages to make us smile as we flip by for a few seconds on a long
commute.
• 2 Pac
• LL Cool J
• Snoop Dogg
• Jay Z
• Dr. Dre
• Ludacris
• 50 Cent
• Missy Elliot
• Run DMC
• Nelly
• Notorious BIG
• Busta Rhymes
• Ice Cube
• Warren G
•
The Beat Music
• Puff Daddy
• Ton Loc
• Bone Thugs & Harmony
• Digital Underground
• Outkast
• Beastie Boys
• Coolio
• Naughty by Nature
AZTHEBEAT.COM
The Beat’s Digital Platform provides
the best in digital marketing
opportunities
Email Blasts
Texting
Streaming
Leaderboard 728x90
Right Column 300x250
Wallpaper Wraps
Pre-Roll Video
Weather Sponsorships
Traffic Sponsorships
Tile Ads 125x125
Video Player Ads
Interactive Contesting
SMarketing
E C T I O N& Promotions
TITLE HERE
• azthebeat.com website sponsorship opportunities
• The Beat “E-Mail Blasts” - Direct E-mail sponsorship opportunities
• The Beat promotional material including co-branded merchandise
DETAILS AND IMAGES HERE
• Testimonials & Endorsements by The Beat on-air talent
• On-air feature sponsorships
• Traffic sponsorships
• Weather sponsorships
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ION TITLE
Our
HERE
101.1 FM
93.5 FM
DETAILS AND IMAGES HERE
99.3 FM
92.7 FM
Covering
The Phoenix
Metropolitan
Area and
Northern
Arizona
Arizona’s Old School Connection
KAJM & KNRJ
Take Advantage of the Perfect Combo
• Over a Half Million Weekly Cume
• Median Age 35
• 65.2% are 25-54
• Over 61% work full-time
• 54% earn more than $50,000 per year
• 92% have children living at home
• 48% Female and 52% Male listeners
Source: Arbitron April 11/May 11/June 11 M-Su 6a-12m P12+
Arizona’s Old School Connection
KAJM & KNRJ
• Ethnic Breakdown
• Ethnic Breakdown
• Black 19%
• Black 17.8%
• Hispanic 45%
• Hispanic 52.8%
• Other 36%
• Other 29.4%
• 80% of Hispanic Listeners are English Dominate
• 69.8% of Hispanic Listeners are English Dominant
• Employment
• Employment
• Full Time 59%
• Full Time 60.6%
• Part Time 11%
• Part Time 7.9%
• Household Income
• Household Income
• Less than $25K 16%
• Less than $25K 17.8%
• $25k-$50K 27%
• $25k-$50K 28.4%
• $50k-$75K 24%
• $50k-$75K 20.2%
• More than $75K 24%
• More than $75K 33.6%
Source: Arbitron June 11/May 11/Apr 11 M-Su 6a-12m P12+., Weekly Cume persons
• Education
• Education
• High School Grad 26%
• High School Grad 20.5%
• Some College 21%
• Some College 29.2%
• College Grad 33%
• College Grad 17.2%
• Household Size
• Household Size
• 2 or Less 33%
• 2 or Less 20.8%
• 3 or More 58%
• 3 or More 70.9%
• Target Composition
• Target Composition
• Female 55%
• Female 47.7%
• Male 45%
• Male 52.3%
• Listening Location
• Listening Location
• Home 31%
• Home 28.6%
• Away from Home 60%
• Away from Home 71.4%
Contact Us
General Manager
Sales Manager
Michael Mallace
michael.mallace@sierrah.com
Craig Boston
craig.boston@sierrah.com
Program Director
Promotions Director
Traffic Director
Fred Rico
fred.Rico@sierrah.com
Matt Kirkpatrick
promotions@sierrah.com
Davi Barnes
davi@sierrah.com
Production Director
Ramses-King Taylor
production@sierrah.com
7434 East Stetson Drive #255 Scottsdale, AZ 85251
PH: 480.994.9100 FAX: 480.423.8770
mega1043.com / azthebeat.com