Full Sell Sheet here

Transcription

eb5 SKINCARE TREATMENTS
PHARMACIST
CREATED.
CUSTOMER
LOVED.
The Wrinkle Relief Formula.
ABOUTUS
US
ABOUT
Pharmacist Heldfond
Central Drug Co.
Pharmacist Heldfond was inspired by his father’s
work in the apothecary style drug store he
Pharmacist Heldfond was inspiredfounded. by his
father’s work in the apothecary style drug
Armed with a wealth of academic knowledge
store he founded. Armed with a wealth of
academic knowledge which was only trumped
Pharmacist Heldfond used the classical
by
real-world experience, Pharmacistapproach to
Heldfond
used the classical to mix
approach
to pharmacy,
pharmacy, compoundng
just the right ingredicompounding to mix just the right ingredients
ents in just the right combination to significantly
in just the right combination to significantly
improve the appearance of
aging skin.
improve the appearance
of aging skin.
which was only trumped by real-world experience,
PHARMACIST
PHARMACIST
CREATED
CREATED.
CUSTOMER
CUSTOMER
LOVED. LOVED
eb5 Corporation
2711 NW Saint Helens Road
Portland, OR 97210
p: 503-230-8008 | f: 503-230-0321
eb5 Corporation
www.eb5.com
Portland, OR 97210
I
n 1903, pharmacist Samuel Heldfond opened the Heldfond
In 1903, pharmacist Samuel Heldfond opened
Drug
Co. in Portland,
Going
into the Heldfond Drug
the
Heldfond
Drug Co. Oregon.
in Portland,
Oregon.
Going
into
the
Heldfond
Drug
Company
1920,boy in a white
Company in 1920, you would have seen a in
young
you would have seen a young boy in a white
coat,
coat,stacking
stackingbottles
bottlesof
of‘Dream
‘Dreamof
ofYouth’,
Youth’,the first beauty
cream
created
the family
business.The
young by was Robert
the first
beautyincream
invented
in the family
business.
That
young
boy
was
Robert
Heldfond,
Heldfond, who, like his father, was fascinated with the jars
who like his father, was fascinated with the jars
of
ofherbs,
herbs,salves
salvesand
andointments
ointmentsin
inhis
hisfather’s
father’spharmacy. The
pharmacy. would
This fascination
encouraged
him
fascination
lead him to
many years
of his life to training
to devote many years of his life to training in
in pharmacy schoool and later years of herbal, vitamin, and
Pharmacy School and years of herbal, vitamin
cosmetic
research.
and cosmetic
research.
Robert Heldfond Sr. developed a base which
Robert Heldfond Sr. developed a base which had operating
had operating properties beyond being a
properties
beyond
being a mixing
agent for compounded
mixing agent
for compounded
botanicals,
extracts
and
pharmaceutical
ingredients.
botanicals, extracts and pharmaceutical ingredients. He conRobert knew he had something of great value
tinued
reseraching,
adding vitamins
and other natural ingreand continued
researching
adding vitamins
dients
to the
formula
to increase
its benefits.
and other
natural
ingredients
to the
formula Soon, eb5 was
to
increase
its
benefits.
eb5
was
born!
A local it, and soon
born. A local department store began carrying
department store began carrying it, and soon
eb5
eb5was
wasavailable
availablethroughout
throughoutthe
thecountry.
country.
Robert Heldfond, Jr. is the current president
The late Robert Heldfond, Jr. took over the company and
of eb5 and has continued his family’s tradition,
continued
tradition,
expanding
expandinghis
thefamily
line but
keeping
true to itsthe line but keeping
valued
heritage.
From
the
ingenuity
born
it true to its valued heritage. Today his
wife, Donna Heldfond,
so many generations ago, to the continued
is at the helm and continuing the tradition of innovation by
innovation of eb5 today, the eb5 skin care
refreshing
the brand
formula
withdo
new
system is one
of the and
bestthe
things
you can
forhealthier forthe
life
of
your
skin.
mulations. From the ingenuity born so many generations ago
— to the continued innovation of eb5 today, eb5 is one of the
best things you can choose for the life of your skin.
p: 503-230-8008 | f: 503-230-0321
WHY
eb5?
WHY
eb5?
eb5 Corporation enjoys a loyal and growing
customer base for its popular line of antiaging skincare treatments. With a long history
of successfully selling through its treatments
at
retail, eb5 Corporation is
PHARMACEUTICAL
&a reliable partner
for
your
anti-aging
skincare
needs. With a
NATURAL SCIENCES
plethora of anti-aging products on the market
A UNIQUE
SELLING ADVANTAGE
contributing to consumer confusion, eb5
uniquely appeals to women for its efficacy,
eb5 Corporation enjoys a loyal
and growing
simplicity
and value.
customer base for its popular line of anti-aging
skincare treatments. With a long history of
successfully selling at retail, eb5 Corporation is
PHARMACEUTICAL
AND
a reliable partner fo ryour anti-aging skincare
NATURAL SCIENCES
needs. With a plethora of anti-aging products on
A UNIQUE
SELLING
ADVANTAGE
the market contributing to consumer confusion,
eb5 uniquely appeals to women for its efficacy,
simplicity and value.
eb5 Corporation
Portland, OR 97210
p: 503-230-8008 | f: 503-230-0321
eb5 Corporation
www.eb5.com
Portland, OR 97210
eb5 anti-aging skincare treatments were born from the
expertise of Dr. Robert Heldfond, a Pharmacist who was
a master of compounding, with expertise in botanicals
and vitamins. This combination of pharmaceutical and
natural sciences gives eb5 skincare treatments a unique
selling advantage. Our Synergex® proprietary formula
developed by Pharmacist Heldfond, found in our popular
eb5 Facial Cream, enables powerful antioxidants to be
quickly absorbed into the skin for dramatic results.
Robert Heldfond Jr. continues to lead the company with
the introduction of new formulas complementary to
the eb5 line. From Cleansing and Toning, to Specialty
Treatments to our extremely popular eb5 Facial Cream
and beauty crossover products like our eb5 Lip Gloss
Plumper, eb5 skincare treatments provide a unique antiaging skincare regime that’s easy to use, highly effective
and affordable.
eb5 Corporation supports its skincare line with
a comprehensive integrated marketing program
embracing National and Regional Print, National TV,
Online Search and Banner Advertising, Sampling, Direct
Mail Offers, Email Marketing and a robust Social Media
Program. We are committed to stimulating consumers
to purchase from our participating retailers through our
active marketing programs.
The market for the eb5 line of anti-aging skincare
treatments grows exponentially every day with baby
boomers experiencing the impacts of aging. Those
born in the U.S. between 1945 and 1964 top 76 million.
The average baby boomer today is 47 years old, with
38 million baby boomers between the ages of 4765. Expenditure in the category is over $7 billion and
growing. With eb5 skincare treatments you can reach
this dynamically growing market with a treatment line
that addresses their anti-aging concerns effectively,
simply and affordably.
p: 503-230-8008 | f: 503-230-0321
WHY eb5?
eb5 MARKETING
eb5 Corporation enjoys a loyal and growing
customer base for its popular line of antiaging skincare treatments. With a long history
of successfully selling through its treatments
at retail, eb5 Corporation is a reliable partner
for your anti-aging skincare needs. With a
plethora of anti-aging products on the market
EB5
MARKETING 2014
contributing to consumer confusion, eb5
eb5 supports
its skincare
line with
comprehensive
uniquely
appeals
to women
for aits
efficacy,
simplicity
and
integrated marketing program embracing value.
National and
Regional Print, National TV, Online Search and Banner
Advertising, Sampling, Direct mail Offers, Email Marketing and social media. We are committed to stimulating
PHARMACEUTICAL
AND
consumers to purchase from our participating retailers
NATURAL SCIENCES
A UNIQUE
SELLING
ADVANTAGE
through our active marketing programs.
The market for the eb5 line of anti-aging skincare treatments grows exponentially every day with baby boomers experiencing the impacts of againg. Those born in
the U.S. between 1945 and 1964 top 76 mil. The average
baby boomer today is 47 years old, with 38 million baby
boomers between the ages of 47-68. Expenditure in the
category is over $7 billion and growing. WIth eb5 skincare treatments you can reach this dynamically growing
market with a treatment line that addresses their antiaging concerns effectively, simply
affordably.
eb5and
Corporation
Portland, OR 97210
2014 MARKETING PROGRAM BUILDS BRAND
eb5 anti-aging skincare treatments were born from the
• Annual
Marketing
Investment
$1.3 mil who was
expertise
of Dr. Robert
Heldfond,
a Pharmacist
a master of compounding, with expertise in botanicals
• Integrated, Targeted Campaign
and vitamins. This combination of pharmaceutical and
Demographically
Psychographically
Targeted
natural•sciences
gives eb5and
skincare
treatments a unique
® proprietary formula
selling •advantage.
Our
Synergex
Traditional, Digital and Social Components
developed by Pharmacist Heldfond, found in our popular
Program
Includes:
eb5National
Facial Cream,
enables
powerful antioxidants to be
quickly
absorbed
National
Print into the skin for dramatic results.
Women’sJr.
Day
Robert•Heldfond
continues to lead the company with
the introduction
new formulas complementary to
• First for of
Women
the eb5 line. From Cleansing and Toning, to Specialty
• Working
Treatments
to ourMother
extremely popular eb5 Facial Cream
and beauty
crossover
products
• Martha
Stewart
Living like our eb5 Lip Gloss
Plumper, eb5 skincare treatments provide a unique antiOnline Display Ad Campaign
aging skincare regime that’s easy to use, highly effective
• Niche sites by demographic, psychographic interest
and affordable.
• Static, Animated
eb5 Corporation supports its skincare line with
• Active retargeting
a comprehensive
integratedcampaign
marketing program
embracing
National
and Regional Print, National TV,
Search Engine Marketing
Online Search and Banner Advertising, Sampling, Direct
Marketing
MailEmail
Offers,
Email Marketing and a robust Social Media
Program.
We are eNewsletter
committed to
stimulating
consumers
• Monthly
and
loyalty VIP
program
to purchase from our participating retailers through our
Social
Media programs.
active
marketing
• Conversation monitoring and participation to proThe market for the eb5 line of anti-aging skincare
mote
andexponentially
provide content
treatments
grows
every day with baby
boomers
experiencing the impacts of aging. Those
Sampling
born in the U.S. between 1945 and 1964 top 76 million.
• Ongoing Free Sample Outreach
The average baby boomer today is 47 years old, with
In-Store
38 million
baby boomers between the ages of 4765. Expenditure in the category is over $7 billion and
• Counter Displays
growing. With eb5 skincare treatments you can reach
• Shelf Tags
this dynamically
growing market with a treatment line
that addresses
their anti-aging
concerns effectively,
• Demo Programs
and Sampling
simply and affordably.
• IRC programs
p: 503-230-8008 | f: 503-230-0321
eb5 Skin Treatments Powered to Achieve 5 Different Results.
Original 5-in-1
FACIAL TREATMENT
Intense Moisture Anti-Aging Cream
Treat your skin beautifully with this fragrance-free facial cream packed with 5 essential ingredients to
deliver intense moisture and a more youthful look and feel. Includes a proprietary blend of antioxidantrich vitamin E to neutralize free radicals, protective vitamin B to help reverse approaching signs of age,
and highly-effective vitamin A (retinyl palmitate) to treat wrinkles. Plus colloidal oatmeal to attract
moisture and soothing comfrey root to support skin’s water content. These ingredients fuse together to
Reduce the appearance of wrinkles and fine lines
Restore resilience by firming skin
Remove signs of inflammation
Renew skin’s strength and tone
Reveal softer, smoother skin
Eb5 is:
Fragrance Free
Dermatologist Tested
Allergy Tested
Non GMO – Vegan – Gluten Free
Never Tested on Animals
Pharmacist Heldfond’s Original Formula
Dermatologist Tested. Hypo-Allergenic.
Availability: 4 fl oz / 113 g / 120 ml
SKU 3500 UPC 7-41099-00013-6 MSRP $39.50
Availability: 1.7 fl oz / 48 g/ 50 ml
SKU 3550 UPC 7-41099-00010-5 MSRP $22.00
eb5 Corporation 2711 North West Saint Helens Rd., Portland OR 97210 1-888-532-1607 Made in the U.S.A. www.eb5.com
Anti-Aging
CLEANSER
Exfoliates, Clarifies, Soothes
SOAP-FREE WITH ALPHA HYDROXIES
This gentle exfoliating cleanser contains essential ingredients needed for skin that’s youthful, soft and
smooth. It includes alpha hydroxies to slough off dead surface cells that may be clogging pores, leading
to dry, aging skin. A powerful blend of antioxidant vitamin E
surfactants effectively rinse away dirt and oils. Soothing glycerin, moisturizing vitamin B5 (panthenol)
and silky colloidal oat
Remove impurities and dead skin cells
Reduce excess oils without drying
Restore needed moisture
Renew skin’s overall texture
Reveal smooth, soft skin
Availability: 6 fl oz / 177 ml
SKU 5900 UPC 7-41099-00012-9 MSRP $12.00
Anti-Aging
VITAMIN C SERUM CONCENTRATE
Evens & Brightens; Free-Radical Protection
treats skin equally well outside with an astounding 3% vitamin C to boost your face’s ability to glow. It
works closely with anti-oxidants vitamin E and green tea extract
sweet almond
oil
Repair photo-damage and discolorations
Renew for more even tone
Restore elasticity and firmness
Reduce the appearance of fine lines and wrinkles
Reveal brighter, more radiant skin
Vitamin C Serum Concentrate:
Nourishing topical nutrient
Supports UV repair
3% vitamin C
Powerful supplement to any moisturizer
Fragrance-free
SKU 2000 UPC 7-41099-00005-1 MSRP $19.99
Anti-Aging
COLLAGEN TREATMENT SERUM
Smoothes Fine Lines
ollagen is an invisible structure inside the skin. This treatment serum helps boost skin’s youthful
appearance with a proven, powerful peptide called Matrixyl®Synthe’6TM designed to regenerate collagen
production to plump skin from within. Also included is sesame protein to reduce water loss, sweet
almond oil to soothe, protective vitamin B and antioxidant green tea. All combine to deliver these
Restore elasticity
Reduce the appearance of fine lines; wrinkles
Rejuvenate firmness
Replenish collagen loss
Reveal more youthful skin
Tested treatment for proven results
Matrixyl®Synthe’6 is used under permission of Sederma Inc.
Collagen Treatment Serum:
Stimulates collagen production
2% Matrixyl™
Anti-wrinkle peptide treatment
Powerful supplement to any moisturizer
Fragrance-free
SKU 2100 UPC 7-410898-00004-4 MSRP $19.99
Anti-Aging
TONER
Tones, Firms, Tightens
ALCOHOL-FREE
The ideal toner for face, neck and décolleté is alcohol-free while containing highly effective ingredients
to remove traces of makeup and any excess residue without drying. This formula includes alpha
hydroxies to remove dead surface cells that may be clogging pores, leading to dry, aging skin. A powerful
blend of extracts like therapeutic elderberry strengthen skin, while soothing sage helps eliminate any
vitamin B5 (panthenol) and calming cucumber extract create a smooth
Remove impurities and dead skin cells
Reduce excess oils without drying
Replenish while firming and tightening
Renew skin’s overall texture
Rejuvenate skin’s surface
SKU 6800 UPC 7-41099-00007-5 MSRP $12.00
Anti-Aging
EYE TREATMENT
Firming, Moisturizing Gel-Cream
The delicate skin around eyes must be treated with special care. This age-defying gel-cream helps to
glycerin, healing chamomile
and moisturizing oat protein. Gotu kola helps boost collagen production, smoothing skin. All combine
Replenish moisture
Restore elasticity
Reduce dark circle appearance
Remove puffiness
Rejuvenate skin’s tone
Availability: 0.5 oz / 14 g
SKU 6800 UPC 7-41099-00011-2 MSRP $22.00
Anti-Aging
AGE SPOT TREATMENT
Skin-Discoloration Fade Cream
WITH 2% HYDROQUINONE
With age can come age spots. These discolorations, often caused by previous and excessive sun
exposure, can make skin look old and worn. Treating age spots effectively can make skin look instantly
brighter and younger. This cream addresses age spots directly with 2% hydroquinone, a known inhibitor
of excess melanin. It’s the highest percentage available without a prescription. This cream also includes
sugar cane extract to even skin tone and improve texture, and sugar maple extract to help minimize the
appearance of cell damage. Orange extract helps soothe sensitive skin while lemon extract provides
Remove dead skin cells
Reduce the appearance of age spots
Rejuvenate collagen
Renew skin’s look and feel
Restore even skin tone
Active Ingredient: Hydroquinone 2.0%
SKU 7700 UPC 7-41099-00009-9 MSRP $24.99
Anti-Aging
FOOT TREATMENT
Exfoliates, Moisturizes, Repairs
Dry, cracked skin needs a formula to exfoliate, smooth, soothe and refresh. This treatment contains
antifungal eucalyptus and tea tree oils, vitamins, and a unique blend of ingredients including sugar
cane, chamomile, and sandalwood
suppleness, replenish moisture and rejuvenate feet.
SKU 1600 UPC 7-41099-00003-7 MSRP $12.00
FACIAL TREATMENT
Moisturizes, Reduces Lines
Soothes Razor Burn
Men’s skin needs as much care as women’s, and in some cases more. This wrinkle-defense cream is the
ideal all-in-one treatment for men. It contains vitamin A (retinyl palmitate) and other alpha hydroxies to
exfoliate skin, colloidal oat to condition, moisturizing vitamin B5 (panthenol) and anti-aging allantoin to
Reduce the appearance of facial lines
Remove irritation
Recondition rough skin
Repair sun-damage
Restore a smoother feel
eb5 For Men Facial Treatment:
Soothes irritation
Replenishes moisture
Conditions skin
Treats furrows and crow’s feet
Fragrance-free
SKU 2500 UPC 7-41099-00008-2 MSRP $24.99

Full Sell Sheet here

Transcription

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