İngilizce

Final Report
1ST CLASS BRANDS FAVORITE/PREFERRED OF/BY THE
CONSUMERS IN SHOPPING MALLS
CONSUMER RESEARCH 2014
“1 Class Brands 2014” carried out in cooperation with AYD – GFK and where
the brands favorite/preferred of/by the consumers are awarded in 10 different
categories is concluded as a result of 4 months research.
THE CATEGORIES AWARDED
SHOES – BAG: KEMAL TANCA
KIDS: LC WAIKIKI
DECORATION – FURNITURE: PAŞABAHÇE
MENSWEAR: KIĞILI
WOMENSWEAR: KOTON
CAFE: KAHVE DÜNYASI
PERSONAL CARE – COSMETICS: BOYNER
RESTAURANT: BURGER KING
SPORTSWEAR: LC WAIKIKI
CONSUMER ELECTRONICS: TEKNOSA
SPECIAL AWARD CATEGORIES
FAVORITE BRAND AMBASSADOR: MAVİ – Serenay Sarıkaya
“1 Class Brands of 2014” Award Ceremony was held in 15 December
2014, Monday evening in SkyLounge in Zorlu Performance Arts Center.
The main sponsor Cefic performed branding due to its 20th anniversary in Turkey
and it undertook one of the opening speeches. It also presented one of the awards
and announced another night it shall provide special awards. The logo of Cefic was
presented in the biggest sizes in the printed and visual materials.
Zorlu Shopping Mall undertook the sponsorship in relation to the place and technical issues for the night.
Its logos were presented in the printed and visual materials; it made one of the opening speeches of the night
and presented awards.
Moreover some of the member companies of AYD supported the ceremony financially.
During the ceremony İlhem
Khodja was on the stage with 7
songs in total.
The presenter of the ceremony was Özlem
Kaymaz, Miss Turkey of 1992. The
costume is designed by Arzu Kaprol for
Özlem Kaymaz.
During the decision process on the place it was offered a
Shopping Mall at first. There were three alternatives.
Palladium, Safir and Zorlu PSM. Since Palladium and
Safir are not able to host 250+ people, especially Safir is
not suitable for the technical transportation in terms of
physical conditions; it has been decided on Zorlu PSM.
Since the height of ceiling was taken into account Esma
Sultan was also considered as an option until last week.
ZORLU PSM
ESMA SULTAN
OTHER ALTERNATIVE PLACES
SAFİR
PALLADİUM
Creative Works
Save The Date
Printed Invitation
Press E-invitation
E-invitation
It is published in
14 December 2014
Hürriyet Advertisement 1
It is published in
17 December 2014
Hürriyet Advertisement 2
Backdrop
Screen Templates
Brand Movies
Cefic films/ 3 different montages applied
19:00 Welcome – red carpet - photo shooting- offering
20:00 Opening film
20:02 Opening Presentation/Özlem Kaymaz
20:06 The Opening Speech of Hulusi Belgü, Chairman Of AYD / Content: Award Information and Thanks for the
sponsors
20:10 Özlem Kaymaz / Speech of Fulya Durmuş, the General Director of GFK/ Content: Works carried out for 6
years
20:17 Özlem Kaymaz/ Anthony Kohl is invited to the stage and Speech of Anthony Kohl
20:25 Özlem Kaymaz/ presentation of the director of Zorlu Center / Speech of the director of Zorlu Center
20:30 Özlem Kaymaz/ Award Ceremony 1st Section Presentation (films and presentation of the awards/ 3
awards)
1st Class Brand for Kids
20:34 Özlem Kaymaz/ 1st Class Shoes and Bag Brand
Program
20:38 Özlem Kaymaz/ 1st Class Personal Care and Cosmetics Brands
20: 42 Performance of İlhem Khodja
21:00 Özlem Kaymaz/ Award Ceremony 2nd Section Presentation (films and presentation of the awards/ 4
awards)
1st Class Café
21:04 Özlem Kaymaz/1st Class Restaurant Brand
21:08 Özlem Kaymaz/1st Class Decoration and Furniture Brand
21:12 Özlem Kaymaz/1st Class Consumer Electronic Brand
21:16 Performance of İlhem Khodja
21:30 Özlem Kaymaz/ Award Ceremony 3rd Section Presentation (films and presentation of the
awards/ 3 awards)
1st Class Sportswear Brand
21:34 Özlem Kaymaz/1st Class Menswear Brand
21:37 Özlem Kaymaz/1st Class Womenswear Brand
21:41 Özlem Kaymaz/Special Category Award/ Favorite Brand Ambassador
21:48 Özlem Kaymaz/Cefic Main Sponsorship and Cefic 20th Anniversary Announcement
21:49 Cefic film
21:50 Özlem Kaymaz/Presentation of Anthony Kohl, the CEO of Cefic and Cefic 20th
Anniversary Special Awards Announcement
22:00 Closing Session
Images from the night
Welcome
Cocktail
Award Ceremony
340 persons were
invited
List of Participation
179 persons registered to the
invitation list participated
246 participation in total
with the ones not on the list
Economy, retail, news center and magazine press from visual and print media were
invited. Sabah Perakende, Dünya Gazetesi, Habertürk Perakende, Habertürk Magazin,
Posta, Ekonomist, Para, Hello, Şamdan, Klass Magazin, Ekonomi yayınları – Mağaza Dergisi,
Perakende.org, Market, Mall Report, Hizmetix, Pebev, Balkan HABER Ajansı, TÜYED and
the pressman from Star Life Programı watched the event.
ÇOCUK
KADIN GİYİM
LC WAIKIKI
VAHAP KÜÇÜK
ANTHONY KHOI
KOTON
YILMAZ - GÜLDEN YILMAZ
FULYA DURMUŞ
KİŞİSEL BAKIM VE KOZMETİK
KAFE
BOYNER
KAHVE DÜNYASI
MERT SAĞDAM - BURCU METE
ALEV ALTINKILIÇ
HAYAL OLCAY
CEM MERİÇ
RESTORAN
BURGER KING
TÜKETİCİ ELEKTRONİĞİ
CANER DİKİCİ
TEKNOSA
CENK ÖCAL
COŞKUN BAYRAKTAR (YERİNE ÖZLEM K. Verdi
AYDIN YURDUM
SPOR GİYİM
AYAKKABI - ÇANTA
LC WAIKIKI
KEMAL TANCA
VAHAP KÜÇÜK
TAMER TANCA
ZAFER KURŞUN
YURDAER KAHRAMAN
ERKEK GİYİM
DEKORASYON MOBİLYA
KİĞILI
PAŞABAHÇE
ABDULLAH KİĞILI
ESRA TOKEL
HAKAN KODAL
HAKAN TOMAR
EN BEĞENİLEN MARKA YÜZÜ
MAVİ
CÜNEYT YAVUZ - SERENAY SARIKAYA
HULUSİ BELGU
Media Affairs
Pre- Bulletin
Final Bulletin
Magazine Bulletin
NEWS - TV
Star TV – Star Life
NEWS
DAILY PRESS
POSTA
HABERTÜRK
DÜNYA
DÜNYA
SABAH
STAR
24 SAAT
GAZİANTEPTE ZAFER
BAŞKENT GAZETESİ
YENİ HABER
HÜRRİYET
MİLLİYET
CADDE
SABAH - GÜNAYDIN
HABERTÜRK - MAGAZİN
VATAN - MAKARON
SÖZCÜ - ŞIK
BUGÜN
TAKVİM
GÜNEŞ
AYRINTILI
HABER
GAZİANTEP HABER
BURSA OLAY
NEWS
WEEKLY / MONTHLY
ŞAMDAN PLUS
Hello
SES
Klass
Klass
Klass
Klass
Klass
İNTERNET NEWS
Perakende.org
Sondakika.com
Yurtgundemi.com
Habermrt.com
GAZETE AVM
Retailler.com
Perakende.org
Perakendegazetesi.com
İlkonbir.net
Haberby.net
haberinadresi.com
haberiniz.com.tr
Medyaage.com
Haber.doviz.com
ekonomiajandası.net
haberiniz.com.tr
arcaajans.com
bugun.com.tr
emlakkulisi.com
businessankara.com
anayurt.com
ajanstvhaber.com/
www.haberexen.com
www.webdehaber.com
www.marasgundem.com
www.habergezegen.net
www.sanliurfa.com
www.samsunhaber.tc
www.endogruhaber.com
www.haberfx.net
www.internethaber.com
www.fokshaber.com
sozcu.com.tr/
www.fanatik.com.tr
kelebekgaleri.hurriyet.com.tr/galeridetay/
www.kralmagazin.com
www.posta.com.tr/
magazin.beyazgazete.com
www.piramithaber.com
www.haberpopuler.com
http://www.yamanmagazinci.com/
http://www.an-ha.com/
www.5kitahaber.com
www.word.com.tr
bursavakit.com
www.internetajans.com
www.teknoter.com/
Haberdeposu.net
www.magazincity.com
www.haber27.com
www.son.tv
www.eybturkiye.com
deltahaber.com
www.istekobi.com.tr
www.gundemhaberleri.org
www.turkiyesitesi.net/
www.yurtgundemi.com
www.magazinkulis.com
www.magazinkulup.com
www.showhabermerkezi.com
TEŞEKKÜRLER