Traders 17 - 19 June 2016

17 - 19 June 2016
Traders
Eroica Britannia 2016.
A Unique 3 Day Festival.
We will be setting up our glorious 3 day
festival camp once again in the beautiful
lands of Bakewell in The Peak District
National Park on the 17th - 19th June
for the third chapter of Eroica Britannia.
­— The Great British Adventure a unique
lifestyle festival.
Two incredible festival days and nights of
build up and merriment peak on the third
day - Sunday 19th of June 2016 – when
our adventurers gather, bikes polished
and magnificent depart the festival for a
3 route tour of the Peak District. Bells will
ring and the thrill of 4,000 riders on pre1987 bikes will resonate around hill and
through vale for Eroica Britannia.
“The focus of the festival gives it a
lighter and more friendly atmosphere
than the competitive-spirited cycling
sportives so popular around the UK –
it’s more like a huge fancy dress party.”
The Guardian
Overview 2015
The Festival
Eroica Britannia was one of the most
talked about events in the cycling
and festival calenders for 2015. Over
50,000 wonderful folk travelled from
all four corners of the World to make
iconic British history in the historic
market town of Bakewell, Peak District
National Park. 3 sublime sunny festival
days of all things handsome. Music,
glorious vintage, shopping, food,
drink, camping and cycling.
We enjoyed 3 unique days of family
festival fun celebrating ‘Best of British’.
We had over 200 brilliant brands,
vendors and hand picked sponsor
activations at the festival including
fascinating vintage sales, lifestyle finds,
bike brands including the UK’s biggest
Bike Jumble. We had amazing street
food trucks and spectacular drinking
experiences and we welcomed some of
the best up and coming, independent
live music in the UK. And who could
ever forget our Best in Show, the
Ringmaster or dancing in HQ as the
stars came out...The stuff that legends
truly are made of.
“We were absolutely delighted to be part of Eroica
Britannia this year. It is the ultimate family festival
that is completely suited to our brand and always a
pleasure to be a part of ”
LUSH
The Ride
On Sunday the 21st June 2015, 3600
glorious riders adventured along
The Monsal Trail, incredible marvels
of Victorian engineering excitingly
incorporating a series of outstanding
panoramic viaducts and dark tunnels
where light at the end of the tunnel
was found by uplifting choir voices.
They passed through Cromford, home
of the World famous Cromford Mills
Heritage Site, the first water-powered
cotton spinning mill in the world.
They marvelled at great sights, took in
views of breathtaking beauty, gritted
their teeth and sweated up the hills
and glided down descents, floating on
air. Riders felt regal riding through
the private lands of the Chatsworth
Estate and waved to the Duke
Adventures ate, drank and made
merry at FOOD stops, renamed
FEAST stops crammed with an
abundance of local delights in
food and drink. Their ride turned
into a journey and they embraced
the discovery with new friends.
“You must ride a vintage bike older than 1987. Your
attire should be of similar age, as well as your shoes,
gloves and other accessories but don’t be mistaken,
this is no casual jaunt around the park. This is no
leisurely stroll, only sated by a cold beer at a pub.
Eroica Britannia is a ride for cyclists.”
The Radavist
All Aboard The Great British
Adventure 2016
­— Our audience
“When the team from Eroica
Britannia first approached us about
getting involved with the event their
enthusiasm and plans to deliver
something of high quality was
immediately evident. Not only did
they deliver, they far exceeded our
expectations. As a brand Thornbridge
espouse our own mantra of Innovation
Passion Knowledge –and the very
element of this was reflected in the
Eroica Britannia event, underpinned
by a great working partnership.”
Thornbridge Brewery
–– Local, regional, national
and international families
–– Keen cycling, life
and style enthusiasts
–– Rider Participant Split:
80% Male and 20% Female
“Eroica Britannia has gone from
strength to strength and has now
become a key date in the Hendrick’s
almanac of annual activities! What
we love about the festival is that
it is a perfect cocktail of setting,
atmosphere and people with a healthy
dollop of Great British eccentricity
thrown in for good measure. The
laid back, classic bicycle vibe, and
the teams commitment to top quality
experiences help make it the ideal
platform for us to ‘pop up’ in and help
oil those cogs of social interaction.”
–– Festival Visitor Profile:
50% Male 50% Female
Duncan McRae
Global ambassador for Hendrick’s Gin
–– Savvy in organised
sporting events and festivals
–– Expectant to be in the
company of innovative
and inspirational brands
–– Medium-high socioeconomic level, prime
AB1 Households
–– Age range between:
5 - 80 years
The weekend in numbers
— Number of Riders
— Lady Riders
— Vendors on site
— Doubling numbers
— Making Memories
Don’t just beat it!...Double it!
Web stats shot up in a mere 12
months of organic growth.
150K photos were taken over the
weekend by riders and festival
goers, 5,000 of which appeared
on our website via a social scrape.
— Unique Visitors 2014
— Unique Visitors 2015
Impressions over 4 days of festival activity via Facebook
Campaign Duration Twitter
— People at the festival
Web traffic numbers
Pageviews
— Enriching an area
Our riders and festival
goers spent in the
region of
— Number of Riders
Sessions
Users
— Number of Riders
Educated Urbanites
— Get Social
Flourishing Families
Prosperous Professionals
Wealthy Achievers
Riders from Taiwan, Japan,
ew York, Brazil, United Arab
N
Emirates, Australia, Germany,
Austria, Holland, Belgium,
Italy, Spain, Hungary, Poland,
Finland, Czech Republic,
Norway, Bulgaria, Denmark,
Switzerland, France.
— Value of press Coverage
— Geographic
South
Campaign Duration Facebook impressions
North
International
Eroica Britannia press coverage
bridged the gap from ‘cycling
specific’ titles through to National
Lifestyle, Fashion, Food & Drink
drawing in a family friendly
audience as well as lifestylers,
connoisseurs and style-finders.
— TV & Radio
BBC Radio
Sheffield & Derby
Live interviews and coverage for
the full 3 days
— International press attended
BBC Midlands Today
Filming for 2 days of the Festival
for prime time broadcast
Prime time news
— International photographers present
— Radio Coverage
— Featured Publications
Hours
— International blogs
BBC Inside Out
Previous Event Sponsors and Partners
of festival visitors would
recommend the festival and
the Peak District to their
friends and family
of festival visitors rated their
experience as Good/Amazing
Figures taken from the official 2015 Eroica Britannia survey
Nominated for
Best Family
Festival
Best Medium
Sized Festival
Best
Toilets
Festival Awards
- 2015 -
Festival Awards
- 2015 -
Festival Awards
- 2015 -
Eroica Britannia is fast becoming one of the stand out events
in the English Tourism calendar. It puts a broad smile on the
face of the Peak District
James Berresford, Chief Executive, Visit England
The Peak District
­— Key facts
01.Visitors
10,000,000 a year
02.Residents
38,000 in the Peak District
03.People
20,000,000 live within
one hour’s journey of the
national park. More than
50million people live within
four hours’ journey.
04.M
ore than...
80% of the UK’s population
lives within four hours of the
national park, making it one
of the most accessible parks
in the UK.
05.Coverage
555 square miles in
five counties
06.Farmland
90% of the total area
­— Who lives where
02
01
reater Manchester
G
2,733,000
02
North East
03
Nottingham
04
2,952,400
06
1,215,700
Sheffield
1,865,800
05
West Midlands
06
West Yorkshire
01
2,808,400
2,564,400
04
­— Where do they
travel from
60% South
25% North
15% International
“We just wanted to say how much
we enjoyed working at this event!
It was beautifully organised,
looked fantastic (really creative
& well thought out) with a
genuinely lovely bunch of festival
goers all having a brilliant time!
05
One of our favourites of the year!”
The Pickled Porker
03
Festival Areas
Hullabaloo
The British Bazaar
The PET
The glue which binds the spirit and vibe
of The Great British Adventure together. O
what a hullabaloo! Making for a harmonious,
all encompassing, all inclusive environment.
Era specific toned with a relevant lilt of now.
Live Music, Bands, theatre and the best in
festival live entertainment. Visual, beautiful,
moving. Get your dancing shoes out –
and take a twirl.
This area ranges over the whole festival
and is inspired by Barbers, wet-shaves,
hair salon and make-up, hardware shops,
cook-shops, flowershops, heritage driven
fashion, where cycling meets everyday
life, vintage fashion, antique furniture and
home-wares, bookshops, magazine stands,
eyewear. This area is Inspired by Eroica
Britannia principles of vintage, bygone eras,
wanderlust, exploration, legends, properness,
heroes, sustainability, provenance, territory
and match those with a modern lust for
discovery and accountability.
The Purchasable Exhibition of Treasures.
Appealing to all treasure hunters, All
you Vintage lovers. This is a gift to
all of you magpie eyed collectors of
excellence. Experience our giant Bike
Jumble and acres of premium Vintage
sellers. You’ll be sure to find everything
you never knew you wanted. Come
and browse our exhibition of treasures.
Remember! They are all purchasable!
Graze
Home Fields
Vim & Vigour
After all – we are in a field... Come and have
a nibble and GRAZE your way through
our roaming Food Festival! Designed to
punctuate the Festival with food lovers
goodness – inspired by the ideas of
sustenance, satisfaction and an extreme love
of food reflected in the principles of Eroica
Britannia. Get ready for award winning
street food trucks and purveyors of the best
tastes in the land.
Your 3 day home more to the point. Bring
your tent and sleep soundly atop the springy
green lands of the Peak District. Home Fields
sets the scene for your Bakewell Home from
Home and is the only way to experience the
all encompassing beauty of the Peak District
and really soak up the festival spirit. A
wonderful vista of green and lush abundance
for spacious pitches and tiered level camping
experiences including glamping.
Families, big kids, little kids, exuberant
energy lovers this is for you! Fun packed
and crammed with entertainers, music
and excitement focused around the
heart beat of The Great British Beach.
Think sing-alongs, stories, games,
competitions and more to surprise and
delight and entertain some more.
New festival spotlight
feature includes
Friday night is swing night!
Get dressed up to the nines and let’s dance!
We’ll be whirling, twirling and swirling to the
sounds of a top Swing band to get the third year
of Eroica Britannia off to a super handsome start.
“This was like cycling’s
version of Glastonbury –
rock ‘n’ roll.”
Spin Cycle
Let’s go to the proms!
Best in Show
Sunday is a day of high excitement and achievement The second festival day is all about dressing up!
as riders flood home from their Great British
A full day dedicated to giant dressing up game with
Adventure of a lifetime. Grab a picnic blanket,
amazing judges and impressive prizes! Best in Show
deck chair and while away the afternoon and
loves Best Dressed Families, Best Bike, Best Dressed
evening as the Best of Britannia is trumpeted
Rider, Best Dressed Dog, Best Dressed Festival
out live from our Britannia Brass Band.
go-er and more!
Trader options and prices
Type
Size
Cost
Queen Tent
Middle Unit
3m x 4.5m tent space with a 2m garden
£750 + vat
Queen Tent
End Unit
3m x 4.5m tent space with a 2m garden
£850 + vat
Own Space
Small
3m x 3m*
£450 + vat
Own Space
Medium
5m x 5m*
£750 + vat
Own Space
Large
12m x 25m*
Please contact:
allaboard@eroicabritannia.co.uk
for prices
Table top seller
Within The Eroica Emporium Tent
(booking includes 1 x trestle table)
6ft x 6ft space only. The Eroica Emporium
is a large tent that houses an eclectic mix
of Table top sellers.
£220 + vat
Food/Drink
Caterer Trader
Main food Area
5m frontage x 3m depth (space only)
£1000 + vat
Food/Drink
Caterer Trader
Family Zone
5m frontage x 3m depth (space only)
£650 + vat
Additions, such as power and more space (square meters) are
chargeable extras. Our trader booking form contains all relevant
information. Please email allaboard@eroicabritannia.co.uk to
request a form. Trader pitches are subject to availability.
Let’s talk! Email allaboard@eroicabritannia.co.uk
www.eroicabritannia.co.uk
© 2015 Eroica Britannia