Tasmania`s - Cradle Coast Authority

Tasmania’s
North West
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An invitation to join our 2013 Spring/Summer
Cooperative Marketing Campaign.
CONTENTS
Introduction 3
MEDIA
5
PACKAGES
6
COMPARISON
12
FORMs
13
contact us
14
terms
16
Help us continue the region’s exciting tourism story by joining
the 2013 Spring/Summer Cooperative Marketing Campaign.
Following a strong Autumn/Winter campaign, it’s vital that we maintain momentum and build
on what we have achieved. This campaign will place greater emphasis on the interstate market.
Within Tasmania we will reinforce our brand messages and hit the market when it’s hot.
We are heading into Spring/Summer with renewed confidence and our story will be presented
in a way our region deserves with the help of our communications partner Red Jelly.
The success of tourism in our region demands marketing collaboration and this campaign
has been carefully designed to make an impact and our packages will provide great value
for your business.
The Cradle Coast Tourism Executive is committed to the growth of this region and is
contributing up to $100,000 in marketing funds to write this next chapter.
We look forward to your support.
Rod Stendrup
CRADLE COAST TOURISM EXECUTIVE
Write the next chapter 2013 spring/summer campaign
The Cradle Coast Regional Tourism
Organisation (CCRTO) is committed to
working with all stakeholders and we
want you to join us on the journey.
We are taking some innovative steps with this
campaign. We are moving away from older ways of
getting our messages across and presenting them
in ways that our customers want to receive them.
This prospectus demonstrates the range of
cooperative marketing opportunities available.
Everyone – individual businesses, Local Tourism
Associations, Local Government, event organisers
and other stakeholders – are invited to share
their story through cooperative marketing.
This is about capturing hearts and minds and
connecting real emotion with our region, motivating
people to book that trip.
Once you have explored the options in this
document, there is a participation form and
deadline information. If you have questions, please
talk to Kylie Scolyer at the Cradle Coast Authority
on 6431 6285, 2013 Spring/Summer CCRTO
Marketing Campaign Project Coordinator.
The 2013 Spring/Summer Campaign will run from
October 2013 to April 2014, following on from the
Tourism Tasmania ‘Go behind the scenery’ campaign.
Media
This experience-led campaign approach also aligns
with Tourism Tasmania’s Spring/Summer campaign
and will provide consistency in market.
We’ll talk less about traditional demographics.
Instead, when we visualise our audience as a
group of like-minded people, we can target our
communications in a more focused, relevant and
engaging way.
This key target group is called ‘life long learners’.
They are primarily couples, who travel regularly,
are socially and environmentally aware and are
health-conscious.
They prefer less crowded, more interesting holidays;
will try new things, pay for quality, travel around the
region and go off the beaten track.
Presenting the story
The plot thickens
Intro
Spring/Summer will be all about experiences. Why?
Because when we look at travelling to a destination,
we go with a purpose/interest in mind and we will
plan our visit around this key experience, whether
that be food and wine, outdoor adventure, touring…
visitors when they are here, so they’ll be engaged
even after they’ve arrived.
Who are we going
to target?
We will give greater focus to our key interstate
markets while continuing to talk to Tasmanians and
Packages
Comparison
Forms
Content is king. It’s an old adage but it’s more
relevant than ever with the strong force of social
media. We need to encourage our visitors to be our
advocates and share their experience with their
Contact Us
Terms
friends and family. We know that word of mouth
and recommendations are critical for today’s
destination marketing and we aim to facilitate
this with our activities.
This will be a strong integrated campaign across
multiple media channels, leveraging the Tourism
Tasmania activity and driving visitors to our
campaign website to discover more and to book.
We are leveraging some other valuable partnerships
too, allowing for a high frequency and highly visible
campaign, including airtime in Victoria and
New South Wales.
What will the critics say?
Well, we won’t know unless we track our progress
and invest in consumer research now and in the
future. As part of this review process, we also need
your help with providing results.
jump ahead any time...
Simply click the sections in the progress
bar and jump to anywhere in the document.
3
…I was bewildered once again,
this time by the isolation, the
silence of all man-made devices
Lisa Annis (holiday-maker)
THE STORY TELLER’S TOOLBOX
Tasmania’s
Social Media
Key to our content generation strategy will be an exciting story
sharing competition, facilitated by social media and promoted
online and by regional poster distribution in October – November.
North West
Television
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Current and previous visitors will be encouraged to provide their
regional stories/experiences generating positive word of mouth.
Television will engage our audiences by delivering
stories in an emotive audiovisual medium. This time we
will run television both interstate and intrastate,
utilising a strong partnership with the WIN TV network.
Website
All social media properties will be leveraged throughout the
campaign to promote experiences and special deals.
mytassiebreak.com
A rich online presence will be the central point to this campaign. All activity will direct
audiences to the mytassiebreak.com (MTB) website, detailing stories, packages, price deals,
hyperlinks to businesses, itineraries and the ability to book via the Cradle Coast Booking Button.
Online
A targeted online banner campaign will run on key
travel websites nationally such as TripAdvisor.com.au,
Gourmettraveller.com.au, Lonelyplanet.com (Websites
tbc) to drive audiences to the MTB website. This activity
will align with and leverage Tourism Tasmania’s online
campaign. Direct communication will also be sent to
partner databases and CCRTO’s own consumer database
with 8,000+ consumers from intra and interstate.
The site will be supported by a Google AdWords and Facebook paid campaign and the
results will be closely monitored through Google Analytics.
Training
Campaign participation entitles businesses to discounted
workshop registrations. We will run a series of industry
training programs between September 2013 and May 2014.
The range of workshops will include:
• Building relationships with Travel Wholesalers
and Retail Travel Agents
E-Guide
A motivational magazine style publication will be produced and will act as a key visitor
reference point, recommending the best things to do and see within the region.
This publication will be distributed online and can be used at consumer trade shows.
Businesses have the opportunity to place an advertisement within this quality publication.
Intro
Media
Packages
Package One businesses will be able to buy into the
intrastate TV campaign, due to run in two flights from
January to the April School holiday period – preferred
dates can be selected if available. Interstate television
will run off the back of Tourism Tasmania’s activity and
will commence October – November 2013.
Comparison
Forms
Contact Us
Terms
• Use of the Cradle Coast Booking Button
• Making the most of Google Analytics
• Customer service.
The discounts available are detailed within this prospectus.
Tasmania’s
North West
Th e story cont inues…
5
Package One
INTRASTATE
Television
Interstate
Television
1 of 6 businesses to be
included in the intrastate
TV campaign.
Reap the benefits
of the interstate
experience led
TV campaign,
driving audiences from
regional Victoria and
New South Wales
to the mytassiebreak.com
website where
your business will
be featured.
Receive exclusive exposure,
approx 15 seconds of
content with regional
experience led footage
top and tail.
Content to be confirmed
with businesses once ads
are confirmed – preferred
timeslots to be negotiated.
Call to action for this
campaign activity is to
mytassiebreak.com
Call to action for this
campaign activity is to
mytassiebreak.com
$200
6 packages only
/ week $4000 over 20 weeks
website
E - guide
social media
online
training
Front page listing on
the mytassiebreak.com
scrolling banner.
Receive 1/3 page strip
advertisement in this
quality publication.
Content to be provided
by businesses and should
include image, text
(approx. 100 words)
and contact details.
Promotion on Facebook,
Twitter, YouTube, Pinterest
and Instagram.
Reap the benefits of an
online banner campaign
on selected national travel
websites such as Trip Advisor,
Gourmet Traveller and
Lonely Planet (websites tbc).
Businesses will be
entitled to 50% savings
for participation in
industry training
programs organised
by the CCRTO.
Businesses to feature in
direct communication to:
The range of workshops
will include:
• CCA Consumer Data base –
8,000 plus
• Building relationships
with Travel Wholesalers
and Retail Travel Agents
mytassiebreak.com
Additional premium
listing under relevant
category with image,
copy and link
to business website.
Included as a
preferred product
in recommended
itineraries.
Supported by
Google AdWords
and a paid
Facebook campaign.
E-Guide will be
distributed online at
mytassiebreak.com and
tasmaniasnorthwest.com.au
websites and at
consumer trade shows
(trade shows tbc).
Refer to page 10 for
material specifications.
Reap the benefits of
an online story sharing
competition, encouraging
consumers to visit the
mytassiebreak.com
campaign site.
Receive posters promoting
the story sharing
competition, to be displayed
in your business.
Call to action for this
campaign activity is to
mytassiebreak.com
• Partner Data bases –
100,000 plus.
Call to action for this
campaign activity is to
mytassiebreak.com
• Use of the Cradle Coast
Booking Button
• Making the most of
Google Analytics
• Customer service.
I’M IN – PROCEED TO FORM >
The ability for consumers to book online is critical to the success of this campaign. Businesses who choose to participate in this
campaign who are not using the Cradle Coast Booking Button will be assisted to link their business to this Booking Button.
Intro
Media
Packages
Comparison
Forms
Contact Us
Terms
Tasmania’s
North West
Th e story cont inues…
6
Package Two
Interstate
Television
Reap the benefits of
the interstate experience
led TV campaign,
driving audiences from
regional Victoria and
New South Wales to
the mytassiebreak.com
website where your
business will be featured.
Call to action for this
campaign activity is to
mytassiebreak.com
$75
/ week
$1500 over
20 weeks
website
E - guide
social media
online
training
Premium listing on
the mytassiebreak.com
website under relevant
category with
image, copy and link to
business website.
Receive 1/4 page strip
advertisement in this
quality publication.
Content to be provided
by businesses and should
include image, text
(approx. 50 words) and
contact details.
Promotion on Facebook,
Twitter, YouTube, Pinterest
and Instagram.
Reap the benefits of an
online banner campaign
on selected national travel
websites such as Trip Advisor,
Gourmet Traveller and
Lonely Planet (websites tbc).
Businesses will be
entitled to 25% savings
for participation in
industry training
programs organised
by the CCRTO.
Businesses to feature in
direct communication to:
The range of workshops
will include:
• CCA Consumer Data base –
8,000 plus
• Building relationships
with Travel Wholesalers and
Retail Travel Agents
mytassiebreak.com
Included as a preferred
product in recommended
itineraries.
Supported by
Google AdWords and a
paid Facebook campaign.
E-Guide will be
distributed online at
mytassiebreak.com and
tasmaniasnorthwest.com.au
websites and at
consumer trade shows
(trade shows tbc).
Refer to page 10 for
material specifications.
Reap the benefits of an
online story sharing
competition, encouraging
consumers to visit
the mytassiebreak.com
campaign site.
Receive posters promoting
the story sharing
competition, to be displayed
in your business.
Call to action for this
campaign activity is to
mytassiebreak.com
• Partner Data bases –
100,000 plus.
Call to action for this
campaign activity is to
mytassiebreak.com
• Use of the Cradle Coast
Booking Button
• Making the most of
Google Analytics
• Customer service.
I’M IN – PROCEED TO FORM >
The ability for consumers to book online is critical to the success of this campaign. Businesses who choose to participate in this
campaign who are not using the Cradle Coast Booking Button will be assisted to link their business to this Booking Button.
Intro
Media
Packages
Comparison
Forms
Contact Us
Terms
Tasmania’s
North West
Th e story cont inues…
7
Package Three
Interstate
Television
Reap the benefits of
the interstate experience
led TV campaign,
driving audiences from
regional Victoria and
New South Wales to
the mytassiebreak.com
website where your
business will be featured.
Call to action for this
campaign activity is to
mytassiebreak.com
$37
50
/ week
website
E - guide
social media
online
training
Listing on the
mytassiebreak.com
website under relevant
category with image,
copy and link to
business website.
Receive 1/5 page strip
advertisement in this
quality publication.
Content to be provided
by businesses and should
include image, text
(approx. 25–35 words) and
contact details.
Promotion on Facebook,
Twitter, YouTube, Pinterest
and Instagram.
Reap the benefits of an
online banner campaign
on selected national travel
websites such as Trip Advisor,
Gourmet Traveller and
Lonely Planet (websites tbc).
Businesses will be entitled
to 10% savings for
participation in industry
training programs
organised by the CCRTO.
mytassiebreak.com
Supported by
Google AdWords
and a paid
Facebook campaign.
E-Guide will be
distributed online at
mytassiebreak.com and
tasmaniasnorthwest.com.au
websites and at
consumer trade shows
(trade shows tbc).
Refer to page 10 for
material specifications.
Reap the benefits of an
online story sharing
competition, encouraging
consumers to visit
the mytassiebreak.com
campaign site.
Receive posters promoting
the story sharing
competition, to be displayed
in your business.
Call to action for this
campaign activity is to
mytassiebreak.com
$750 over
20 weeks
The range of workshops
will include:
• Building relationships
with Travel Wholesalers and
Retail Travel Agents
• Use of the Cradle Coast
Booking Button
• Making the most of
Google Analytics
Call to action for this
campaign activity is to
mytassiebreak.com
• Customer service.
I’M IN – PROCEED TO FORM >
The ability for consumers to book online is critical to the success of this campaign. Businesses who choose to participate in this
campaign who are not using the Cradle Coast Booking Button will be assisted to link their business to this Booking Button.
Intro
Media
Packages
Comparison
Forms
Contact Us
Terms
Tasmania’s
North West
Th e story cont inues…
8
Package Four $10
/ week
$200 over
20 weeks
School Holidays
Package
E-Guide ad only packagE
$200
E-guide specs A4 Vertical
Package 1 = 1/3
E - guide
online/social media
Receive 1/8 page strip advertisement
in this quality publication. Content to be provided
by businesses and should include image, text
(approx. 15—20 words) and contact details.
Package 2 = 1/4
E-Guide will be distributed online at
mytassiebreak.com and tasmaniasnorthwest.com.
au websites and at consumer trade shows
(trade shows tbc).
Package 3 = 1/5
This package will target families, the VFR market, and locals
Package 4 = 1/8
eDM to be distributed to Tasmania’s North West database
(over 8000 respondents) and on Tasmania’s North West
Facebook page.
Refer to page 10 for material specifications.
This package is specific to online and social channels
and will be for businesses wanting to promote a limited
time offer during school holidays.
DATES: 10th—27th January 2014,
Long weekend 5th—10th March and 15th—30th April.
The following is to be provided to the CCA
as a minimum to support this campaign
• 1 high res image of your business – 300 dpi minimum
I’M IN – PROCEED TO FORM >
Call to action for this campaign activity is to mytassiebreak.com
• Text describing your business (N.B The CCA may alter
these words to better meet the needs of the campaign)
• Business address
• Business contact details – phone
I’M IN – PROCEED TO FORM >
• Business web address.
The ability for consumers to book online is critical to the success of this campaign. Businesses who choose to participate in this
campaign who are not using the Cradle Coast Booking Button will be assisted to link their business to this Booking Button.
Intro
Media
Packages
Comparison
Forms
Contact Us
Terms
Tasmania’s
North West
Th e story cont inues…
9
E-Guide Material Specifications
ADVERTISING LAYOUT
All advertisements that are 1/8th, 1/5th, 1/4th will be designed by the Cradle Coast Authority to the
prescribed format below. 1/3rd page advertisements can be provided as completed artwork as per
details below or designed in-house by the Cradle Coast Authority. All images that are provided are
to be of high quality and no less than 300 dpi, images less than this will not be accepted.
Examples of Advertising Layouts
ADVERTISER NAME
Epudaes inulpa doluptae audiatur modio. Or net officti strup
officitatia ditatem hiligen a dol citatia ditatem hiligene ita.
123 Street name, Suburb TAS 7123, T XXXX XXXX
info@emailaddress.com.au, www.webaddress.com.au
ADVERTISER NAME
Epudaes inulpa doluptae audiatur modio. Or net
officti strup officitatia ditatem hiligen a dol citatia
jtem hiligene ita dol ditate officti strup officitatia
tem hiligen a dol citatia m hiligen a dol citatia atem
hiligene ita doluptae uptae audiatur modio.
1/8 Page (One Eighth)
210mm w x 37mm h
Accreditation logo
Image quality (300 dpi when at
100% print size). Max Words 20
Advertisement to be produced
in-house to agreed format.
ADVERTISER NAME
Epudaes inulpa doluptae audi atur modio. Or net
ofcti strup officitatia ditat m hilig n a dol citatia
dit ate m hilige ne ita dol ditate officti strup fici
octi strup off icitatia ditatem hilig en a dol citatia
ditatem hilige ne ita dol di tate officti strup tatia
ditatem hiligen a dol citatia m hilig en a dol citatia
ditatem hiligene ita tatia ditatem hiligen a dol
citatia m hiligen a dol citatia ditate hiligene ita
doluptae uptae aud.
1/5 Page (One Fith)
210mm w x 60mm h
Accreditation logo
Image quality (300 dpi when at
100% print size). Max Words 35
Advertisement to be produced
in-house to agreed format.
123 Street name, Suburb TAS 7123,
T XXXX XXXX info@emailaddress.com.au,
www.webaddress.com.au
LOGO
123 Street name, Suburb TAS 7123, T XXXX XXXX
info@emailaddress.com.au, www.webaddress.com.au
ADVERTISER NAME
Epudaes inulpa doluptae audiatur modio.
Or net officti strup officitaa ditatem hiligen
a dol citatia ditatem hiligene ita dol ditate
officti strup officitatia ditatem hiligen a
dol citatia m hiligen a dol citatia ditatem
hiligene ita doluptae uptae audiatur modio.
1/4 Page (One Fourth)
210mm w x 74mm h
Accreditation logo
Image quality (300 dpi when at
100% print size). Max Words 50
Advertisement to be produced
in-house to agreed format.
Please note, layout examples are provided as a guide only
and are subject to change by the Cradle Coast Authority.
123 Street name, Suburb TAS 7123,
T XXXX XXXX info@emailaddress.com.au,
www.webaddress.com.au
Intro
Media
Packages
Comparison
1/3 Page (One Third)
210mm w x 99mm h
One logo only + accreditation logo
Image quality (300 dpi when at 100% print size). Max Words 100
Advertisement to be produced in-house to agreed format, or provided as completed
artwork in high resolution PDF format.
Artwork shown not to scale.
Forms
Contact Us
Terms
Tasmania’s
North West
Th e story cont inues…
10
No matter what time of year you visit,
there’s always local produce to try and the
rich red soil of the region serves up a great
variety to satisfy any taste.
Andrew Wilson (Holiday-maker)
Package comparison
Package one
Television
2013 spring/summer campaign
Package four
SCHOOL HOLIDAY
PACKAGE
Package two
Package three
Premium placement
Enhanced placement
Upgraded placement
1/3 page advertisement
1/4 page advertisement
1/5 page advertisement
Premium placement
Enhanced placement
Upgraded placement
Specific placement
Primary
Secondary
Tertiary
Specific placement
50% discount
25% discount
10% discount
$4000
$1500
$750
Single Business Ad Intrastate
mytassiebreak.com
E-Guide
Specific placement
1/8 page advertisement
Online Banners
Social Media
Electronic Direct Mail
Training
Package Cost
$200
$200
*All package buyers will benefit from the regional exposure via these campaign options and directly via their presence on mytassiebreak.com
The ability for consumers to book online is critical to the success of this campaign. Businesses who choose to participate in this
campaign who are not using the Cradle Coast Booking Button will be assisted to link their business to this Booking Button.
Intro
Media
Packages
Comparison
Forms
Contact Us
Terms
Tasmania’s
North West
Th e story cont inues…
12
participation form
Business Name:
i wish to participate in the 2013 Spring/Summer
cooperative marketing campaign, at the following level:
Postal Address:
PACKAGE
Email:
Contact Person:
Phone Number:
Mobile Number:
Fax Number:
Accredited:
2013 spring/summer campaign
Yes
No
ACCREDITED
NON ACCREDITED
AMOUNT OWING
PACKAGE 1
$4000 $4400 0
PACKAGE 2
$1500 $1650 0
PACKAGE 3
$750 $825 0
PACKAGE 4
$200 $220 0
SCHOOL HOLIDAY
PACKAGE
$200 $220 0
TOTAL
payment options
0
No Payment is required with this contract – Invoices will be forwarded on receipt of contract.
pay two instalments of 50%
BOOKING form to be provided by 14 September 2013
Yes
No
Advertising Material to be provided by 21 September 2013
(For alternative payment options please contact Kylie Scolyer 6431 6285)
Authorised by:
Intro
I agree to the Terms & Conditions as
attached to this Prospectus
Date:
Media
Packages
Comparison
Forms
Contact Us
Terms
submit >
Tasmania’s
North West
Th e story cont inues…
13
get in contact with us
2013 spring/summer campaign
Burnie
Waratah Wynyard
Justin McErlain
Mobile: 0410 590 842
Justin McErlain
Mobile: 0410 590 842
Latrobe/Port Sorell
West Coast
Peter Button
Mobile: 0457 782 433
Anthony O’Hern
Mobile: 0420 412 336
Central Coast
Kentish
Phil na Champassak
Mobile: 0400 842 863
Anthony O’Hern
Mobile: 0420 412 336
All Areas
Circular Head
Devonport
Rod Stendrup (Chairman)
Mobile: 0409 947 308
John Dabner
Mobile: 0419 594 500
Stuart Jones
Mobile: 0418 143 582
Stuart Lennox
Mobile: 0417 500 538
King Island
For more information regarding these packages
please contact the Cradle Coast Regional
Tourism Staff:
Kylie Scolyer
Phone: 6431 6285
Email:kscolyer@cradlecoast.com
Ian Waller
Phone: 6431 6285
Further information regarding the activities
of the Cradle Coast Tourism Executive are
available from the following members:
To keep up to date with all the activities that
the Cradle Coast Tourism Executive are involved in,
sign up to receive our monthly Industry eNews at
www.cradlecoast.com/tourism_news.html
Stephanie Jaensch
Mobile: 0438 272 638
Intro
Media
Packages
Comparison
Forms
Contact Us
Terms
Tasmania’s
North West
Th e story cont inues…
14
Whether you are in the region for a week
or just a few days, you will still have time
to breathe in the natural beauty of the
area and reconnect with nature.
Kathy Ellerman (holiday-maker)
advertising terms & conditions
These terms and conditions form part of this
Contract and the Client agrees to be bound by the
terms and conditions whether or not the Client has
signed this contract. The Client agrees to pay for as
herein provided, these items of advertising in the
Spring/Summer Marketing prospectus. The client
warrants that they have the authority to request
and agree to pay for such advertising and to enter
into this Contract.
1. Conditions of
Advertising
1.1 All advertising material is accepted subject to
approval and may be rejected at the discretion of
the Cradle Coast Authority (hereinafter referred to as
“CCA”), at any time without giving any reason.
1.2 While every endeavour will be made to
ensure the participation in all campaigns will be
in accordance with instructions no liability will be
accepted for any loss occasioned by error, omission,
misplacement or otherwise and whether as a result
of negligence of any other cause.
Intro
Media
1.3 The placement of all advertising content
is at the sole discretion of CCA. CCA may alter
advertisements, including text, to fit any particular
style concept relating to design or editorial.
1.4 CCA may place advertisements as it considers
appropriate and in any position considered
appropriate. CCA may place the word “advertisement”
in any copy which in its opinion closely resembles
editorial matter.
1.5 CCA shall not be liable to correct any error,
omission, misplacement or other failure to comply
with instructions or be required to notify any such
matter to any person.
1.6 Whilst all care and responsibility will be taken,
CCA shall not be liable for any loss or damage to any
film, art-work or other materials supplied as a result
of negligence or any other cause. Any such material
in its possession or control longer than six months
from the date of publication may be destroyed
without liability to the Client or Agent.
Packages
Comparison
Forms
1.7 CCA may alter any advertising material supplied
in order to conform to publishing requirements
without being responsible for any loss or damage.
1.8 CCA may delete or alter (wholly or in part) any
advertisement without notice or compensation to
comply with any requirement or standard relating to
publication Advertising material whether imposed by
CCA or any other person.
2. Warranty
2.1 The Client and the Agent, if any, each warrant
that the advertising and its contents are true and
correct in all respects, that they are in no way
misleading or deceptive or otherwise contrary to
any provision of the Trade Practices Act, that they
comply with all relevant laws and that publication
of the material will not infringe the rights of
any person nor give rise to any rights against or
liabilities in CCA or any servant or agent
of CCA.
Contact Us
Terms
2.2 The Client and the Agent, if any, each warrant
that it is the owner of or has the right to use any
business name, trade mark, photograph, illustration
or the like included in the advertisement. Each
warrants that it is authorised to advertise all
businesses, products and services referred to in
the advertisement.
3. Indemnity
3.1 The Client and Agent, if any, each indemnify
CCA and its editors, proprietors, servants and
agent against all liability, claims or proceedings
whatsoever arising from the publication of copy.
Tasmania’s
North West
Th e story cont inues…
16
advertising terms & conditions continued
4. Limitations
of Liability
4.1 Provision of the Trade Practices Act may apply
to this contract and imply warranties, in particular
a warranty that the services to be provided by CCA
under this contract will be provided with due care
and skill (Section 74). This contract must be read
subject to any such provision.
4.2 Where Section 74 of the Trade Practices Act
of any like provision applies the liability of CCA is
to be limited to the supplying of the services again
or the payment of the cost of having the services
supplied again.
4.3 Subject to clause 4.1 all conditions and
warranties, expressed or implied, whether arising by
statute or otherwise, as to the manner of provision
of or failure to provide the services under this
contract by CCA are excluded. Without limitation, CCA
shall not be liable for any loss or damage arising
from the publication of the advertisement or any
failure of the advertisement to appear in committed
campaigns whether caused directly or indirectly by
delay, error, omission, negligence or otherwise.
Intro
Media
5. Payment
7.2 The Agent is personally liable for payment
5.1 The Client shall pay the price of the
advertisement appearing on the face of
this document by the time stipulated.
8. Intellectual
property
8.1 The Client and the Agent each assign to CCA
copyright in the advertisement and in all artwork
and the like supplied to CCA.
6. Withdrawal of
Advertisement
6.1 If any artwork, photography, copy, editorial
material or the like required for the advertisement
is not provided to CCA by the material deadline date
CCA may cancel the order and the client will forfeit
their deposit.
9. Miscellaneous
6.2 The Client may withdraw an order prior to the
order deadline date by notice in writing. In such case
the Client will be liable only for an amount equal
to 7.5% of the price of the advertisement together
with the cost of any design, type-setting, scanning,
artwork, bromides and the like incurred to the date
of the receipt of notice.
9.2 This contract is to be governed by the Tasmania
Laws and the parties consent to the non-exclusive
jurisdiction of the Courts of that State in respect
of any dispute. No objection shall be taken by
the parties to the issue of any claim out of the
Magistrates’ Court registry at Burnie where such
claim refers to this contract.
7. Authority of Agent
9.3 CCA may assign its interest in this contract
without the consent of the Client.
9.1 This contract constitutes the entire agreement
between the parties and may be amended only
by writing
7.1 The Agent warrants that it has the authority of
the Client to enter this contract.
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