presentation - Exagono.net
Transcription
presentation - Exagono.net
exagono software WE BUILD SOLUTIONS, WE CREATE CONNECTIONS Exagono's strengths 1 Experience, know how, personalized and efficient assistance, tool development for the automotive industry. 2 3 4 5 6 Software that is 100% developed by Exagono. • Control over each process that guarantees the best quality. • Any update or modification is done faster. • Adaptation cost is minimal. We provide a wide variety of services. • • • • Website CRM Interface Support • • • • Statistics SEO Interactive kiosks Apps Short implementation time Strong technical structure Service quality guarantee. Market Knowledge Working in the Latin American market since 1986. Working in the automotive market since 1996. Up to 900 dealerships for 18 different brands in all Latin America. We have the 60% of the Mexican market share. 691 Car Dealerships in Mexico 135 Michelin and Tyreplus Dealerships in Mexico 72 Dealerships in Colombia, Chile, Costa Rica, Ecuador, Dominican Republic, Nicaragua, Panamá and Perú. ... Survey systems for Fiat Brazil and an customized systems for BMW Mexico, Panama, Colombia Argentina, Ecuador and Costa Rica. SALES AND SERVISE APP WITH NOTIFICATIONS MOBILE APPS WEBSITE PLASMA TV ON SALES FLOOR CHAT INTERACTIVE KIOSKS CALENDAR AND NOTIFICATIONS WITH ANY UPDATE CRM EXPORT INFOR TO EXTERNAL CRM´S OR DMS WITH OTHER CRM´S PAYMENTS WITH TDC $ PRE- OWNED CARS * Services included in the basic plan Who uses the system and how 1. PROSPECT FOLLOWUP 1.1 Sales Manager 1.2 Online Salesmen 5. DIRECTIVES 4. NOTIFICATIONS AND ALARMS 1.3 Salesmen 2. PRE - OWNED Internet Pre - owned Sales Manager Floor / Tel Client 3. CAR SERVICE Call Center 3.1 Car Service Manager 3.2 Car Service Assistant Appointment Reminder 3.3 Mechanics Next Service Reminder Insurance Expired Backoffice: Every area is mostly monitored and controlled with 2 screens and 4 simple steps 1. ASSIGNATION OR CAPTURE 3. CONTROL SCREEN Internet Salesmen Sales supervisors Direction Floor / Tel Asesor Deal managers Salesmen 2. FOLLOWUP (all in one place) Online Salesmen Deal managers Salesmen 4. REPORTS AND STATISTICS Sales supervisors Direction Deal managers Reminder and notifications APP Sales Client´s insurance expiration New inquiries Client´s messages Service Requests for service appointment Alerts for future service Appointments Client authorization follow up Mechanic notifies each step Interactive kiosks Installation of interactive kiosks, most of them for the automotive industry. This kiosks interact with the website's data and configurations. Netcar TV Content managment in remotely Content Server Content management storage for distribution: Videos y Graphics Automatic content synchronization Local Content Storage 3D Technology Development of 3d technology to get a specific and personalized view of the car. HEAT MAPS To assess functionality contained within the site. DIGITAL MARKETING Exagono’s digital marketing team has more than 17 years of experience. We are specialists is developing far reaching campaigns that connect local markets. This allows the digital platforms of automotive dealerships to achieve high conversion rates. We know how to segment the audience and tailor make messages for each of them. Our strategy is based on: 1 2 3 4 Web / Mobile Production SEM=SEO+PPC Media planning- Trading Desk E-mail marketing Our Value Proposition Technical Background Methodology Processes & Procedures The integral solutions we have developed for dealerships and assembly plants demonstrate our ample experience in IT. This allows us to have efficient implementation of precise campaigns with conversion tracking. We guarantee: Our methodology is based on a continuous improvement cycle. We analyze data from our platforms, which naturally allows us to punctually follow up on individual projects from each dealer. Our set processes and procedures allow us to quickly determine the feasibility and implementation of any type of campaign concerning promotions, car inventories, client service and retention. Fast implementations Error and omission free reporting Seamless integration and interphase with various CRMs and platforms Data metric developments as requested by the brand or dealership Timely reports and optimizations Proactive team action It is these processes and procedures that secure dealership’s investment. Quality, depth and timely deliveries Structure of our dealerships’ digital campaign: Objective Generate quality traffic toward the dealerships’ websites Optimize traffic to generate quality records that connect to the CRM Planning Implementation Evaluation Optimization Conversion Reports We connect with various CRMs and platforms already at the assembly plants and dealerships Currently: SICOP, NET CAR, shift digital and others Every digital marketing strategy requires assets for its implementation. Our development team is in charge of: Mobile/Websites Facebook Apps Deep Landing Pages Banners Interphases with assembly plants and dealers SEO WEB SEARCH ENGINE PRODUCTION OPTIMIZATION 8 of every 10 clicks in search results are organic results. That is why our specialists develop the marketing strategy simultaneously with the SEO strategy. SEARCH MARKETING Search engine campaigns are a great way to create opportunities for specific dealer messages. We specialize in generating quality website traffic. Dealership brand recognition Dealership brand visibility Deep landing pages Specific messages High visibility in top positions Competence Placement strategy Horario de Atención: Lunes a Viernes 09:00 a 18:00 horas Ciudad de México +52-55 5616-8000 Monterrey: +52-81 8303-5829 Otra Ciudad: 01-800-310-8000 USA: +1-917-310-1312 Skype: exagono.software