sponsorship program 2016

May 27 - 29, 2016
sponsorship program 2016
Carassauga Sponsorship 2016
Carassauga
2015 sponsors
Carassauga 2015
Our Sponsors Mean The World To Us!
Title Sponsor
Funders
Kids Zone Sponsor
Passport Print Sponsor
Globe Trotter Sponsor
Website Sponsor
Transit Sponsor
Community and Charity
Challenge Sponsor
Media Sponsors
Festival Friends
Commercial & Financial Printers
www.pristineprinting.com
Taste Exotic Dishes…See Breathtaking Performances…Experience Cultural Diversity
1
Welcome to
Carassauga History
The 2016 Festival is an excellent investment opportunity for marketing dollars.
Carassauga offers a wide range of sponsorship levels from Title Sponsor through to
Community Sponsors. There are sponsorship opportunities for everyone.
Carassauga Festival is an incorporated non-profit volunteer community organization,
now in its 31st consecutive year. This year's event takes place May 27th, 28th and
29th, 2016.
In 2015 Carassauga hosted 28 Pavilions, representing over 70 cultures, located in
various cultural and recreation centres within the City of Mississauga. Pavilions included
Africa, Brazil, Canada, Caribbean, China, Croatia, Cyprus, Egypt, Greece, Hawaii, India,
Indonesia, Iraq, Ireland, Italy, Korea, Latin America, Lebanon, Macedonia, Malta,
Pakistan, Philippines, Poland, Portugal, Serbia, South Sudan, Turkey and Vietnam.
During the Festival weekend, guests visit multiple Pavilions, where they are surrounded
by the sights, sounds and tastes of the country being represented. Each Pavilion depicts
the culture of the country of origin and provides a line-up of entertainment and ethnic
foods throughout the three days.
The Festival is an important annual event in Mississauga’s cultural and community
calendar and its popularity increases annually. Last year 338,721 visits were recorded
at the Festival, a new attendance record and 4,400 artists, artisans and performers
provided entertainment.
Carassauga is the largest multicultural Festival in Ontario and is recognized as the
second largest cultural Festival in Canada in terms of visits and ethnic diversity. The
Top 100 Festival Events of Ontario List has included Carassauga for the past eight
years.
Ethnic marketing is increasingly important to businesses as the diversity in communities
increases. Carassauga Festival of Cultures is all about celebrating across cultures and
presents an opportunity for companies to focus their marketing advertising products
and services to a diverse multicultural audience of Festival visitors.
Carassauga Sponsorship 2016
Be a Carassauga partner in 2016!
Sponsorship is an ideal way of increasing brand awareness, generating consumer
preference, fostering brand loyalty and reinforces awareness across diverse target
markets!
No matter the size of your company, significant benefits can be gained by sponsoring
Carassauga Festival of Cultures. Providing you with a venue that can be leveraged
to enhance your company’s visibility and image, differentiating you from competitors,
Carassauga enables you to develop closer and deeper relationships with your
customers, both existing and potential and showcase your services and products.
Heightened visibility due to positive publicity through the media is another reason for
corporate sponsorship of events, especially those that attract large numbers of people
like Carassauga. This can be a most effective marketing tool. Every corporate sponsor
seeks the widest exposure possible in both print and electronic media to increase the
visibility of the company’s products and services. With over 330,000 Festival visits
recorded in 2015 and significant media coverage, Carassauga provides that exposure!
Carassauga has a 30 year history of success for our Festival Sponsors. Become a 2016
sponsor and join in the celebration of the 31st Anniversary of Carassauga!
Snapshot of our 2015 Publicity Campaign
Media coverage
Newspaper Ads
Coverage in Toronto Sun, 6 ads, total circulation 384,000
Magazine Ads
5 Magazines, ad & editorial – total circulation 155,000
Radio
Coverage on 8 radio stations. 680 News, Chum FM 104.5,
Chin Radio, CHFI, Z103.5, Jewel 92.1, Jewel 88.5 and Proud 103.9
TV
Coverage on Rogers Daytime Peel, the Weather Network
Social Media
Facebook, Twitter and Instagram
Online Ads
Coverage on 12 Websites
Outdoor Signage 129 signs located at major intersections in the City of Mississauga
and at City entry points for over 3 weeks, Bus kings; 2 TSA’s
at MiWay Bus Terminal
Other
Website – 291,925 hits; Carassauga
Advance passports and posters
Taste Exotic Dishes…See Breathtaking Performances…Experience Cultural Diversity
3
Carassauga, You Will Receive
Substantial Return On Your Marketing
Investment From The Extensive
Multimedia Marketing
Activities Surrounding The Festival
Other benefits include:
• Partnering and visibly supporting multiculturalism – a fast growing and targeted
demographic in Canada
• Participation in the largest multicultural Festival in Ontario with
330,000+ visits recorded
• Heightened brand awareness from Carassauga‘s extensive marketing campaign
• Opportunity to work with Carassauga‘s experienced and professional Festival
team to develop partnering customized opportunities and sponsorship programs
Based on our visitor survey, 97% of respondents would recommend the Festival
to friends and family and gave the Festival a good to excellent rating!
Carassauga Sponsorship 2016
Be part of the Celebration in 2016!
Carassauga 2015 at a Glance
• Over 70 countries represented at 28 Pavilion Locations,
throughout Mississauga
• 338,721 Recorded Visits
• 4,233 Performers and 166 Artisans
• 712 Performances
BE PART OF THE CELEBRATION IN 2016!
• 5,778 Volunteers involved with the Festival
Carassauga
at a Glance
• 349,4142015
Volunteer
Hours Donated
•
•
•
•
•
•
•
Over 70 countries represented at 28 Pavilion Location, throughout Mississauga
338,721
recorded
•
22 Hours
ofvisits
Operation
4,233 Performers & 166 Artisans
712 Performances
5,778 Volunteers donating
349,414 volunteerOur
hoursFestival
22 hours of operation
has broad appeal and reaches
many different demographics
Our Festival has broad appeal and reaches out many different demographics
Income of Festival Vistiors
7%
21%
Festival Reach
3%
12%
18%
21%
76%
42%
Under $25,000
$50,000 - $99,000
$200,000 and over
$25,000 - $49,000
$100,000 - $$199,999
7%
40Km to 80Km
More than 80Km
Age of Festival Visitors
10%
Less than 40Km
Gender of Visitors
16%
16%
43%
19%
57%
18%
Under 10
30 - 39
60 +
14%
10. - 19
40 - 49
20 - 29
50 - 59
Male
Female
Taste Exotic Dishes…See Breathtaking Performances…Experience Cultural Diversity
5
TITLE SPONSOR - $40,000
As the Title Sponsor, you will enjoy a host of benefits and be a prominent partner in a
successful and well established event. Title sponsorship is an exciting opportunity to
raise corporate profile across a diverse audience.
Title Sponsor of the Festival, has exclusive
naming rights to the Carassauga Festival.
Exclusive Recognition:
•
•
•
•
•
•
•
•
The Title Sponsor’s logo will be included in all Carassauga Festival 2016
promotion and advertising campaign as Title Sponsor
Exclusive P.R. and promotional opportunities with Carassauga
Speaking opportunities at Carassauga 2016 Media Launch
and Opening Ceremonies
Opportunity to host the 2016 Carassauga Awards and Sponsorship Dinner
Logo on Volunteer t-shirts
Name recognition in radio ads
MiWay Transit Carassauga Bus Kings and tails
Special banner acknowledging Title Sponsor
Print and Media Recognition:
Materials that will feature sponsor’s name/logo:
•
•
•
•
•
All print and promotional materials including Passport, poster and media kits
All print and TV ads
Carassauga website January 2016 - December 2016, including a hotlink to
sponsor’s website
Opening Ceremony Parade Banner
Two full-page advertisements in Carassauga Passport
On Site Recognition:
• Organizing Committee Chair welcome remarks at the Festival Opening Night
• Logo on way-finding signs, maps at info booths
• Name/Logo on Sponsor Boards throughout Hershey Centre
Additional Benefits:
•
•
•
•
250 Carassauga Passports to be used
for promotional purposes
Invitation for four guests to attend the 2016
Carassauga Awards & Sponsorship Dinner
Opportunity for corporate booth at Hershey
Centre, Main Festival Hub over Carassauga weekend
Invitation to Media Launch
Carassauga Sponsorship 2016
KIDS ZONE SPONSOR - $20,000
The Kids Zone at the Hershey Centre features fun-filled activities for families with
children KIDS
12 and
under.
In 2015,
Kids Zone recorded over 14,000 visits. Featuring
ZONE
SPONSOR
- $20,000
energizing activities, interactive entertainment and breathtaking fun, in a family friendThe Kids Zone at the Hershey Centre features fun-filled activities for families with children 12 and under.
ly atmosphere,
theZone
Kids
Zoneover
is a14,000
universe
of entertainment
for children
12 and under.
In 2015, Kids
recorded
visits. Featuring
energizing activities,
interactive entertainment
and breathtaking fun, in a family friendly atmosphere, the Kids Zone is a universe of entertainment for
children 12 and under.
As Kids Zone Sponsor your company has an exciting
Kids Zone Sponsor your company has an exciting opportunity to be recognized for
opportunityAsto
be recognized for promoting health,
promoting health, recreation and fun for families and children 12 and under.
recreation and fun for families and children 12 and under.
Exclusive Recognition:
• Exclusive naming rights to the Kids Zone
Exclusive
Recognition:
• Speaking opportunities at the Kids Zone
•
•
•
•
•
Banner in the Kids Zone
Exclusive
naming
rightsPassport
to the Kids Zone
• Logo
on the Junior
Speaking
opportunities at the Kids Zone
Print and Media Recognition:
that
willZone
feature sponsor’s name/logo:
Banner•Materials
inAllthe
Kids
print and promotional materials including poster and
media
kits
Logo on the
Junior
Passport
Carassauga website January 2016 - December 2016
including a hotlink to Sponsor’s website
and
Media
Recognition:
• One full-page
advertisement
in Carassauga Passport
•
Print
Materials
will feature sponsor’s name/logo:
Onthat
Site Recognition:
•
•
•
•
Logo on maps at info booths
All print
promotional
including
• and
Name/Logo
on Sponsormaterials
Boards throughout
Hershey
Centre
poster and media kits
Additional Benefits:
Carassauga
2016
- December
including a hotlink
•
200 website
CarassaugaJanuary
Passports to
be used
for promotional2016
purposes
•
Invitation for two guests to attend the 2016 Carassauga Awards and Sponsorship Dinner
to Sponsor’s
website
•
Opportunity for corporate booth at Hershey Centre
•
Invitation to Media Launch
One full-page
advertisement in Carassauga Passport
On Site Recognition:
• Logo on maps at info booths
• Name/Logo on Sponsor Boards throughout Hershey Centre
Additional Benefits:
•
•
•
•
200 Carassauga Passports to be used for promotional purposes
Invitation for two guests to attend the 2016 Carassauga Awards
and Sponsorship Dinner
Opportunity for corporate booth at Hershey Centre
Invitation to Media Launch
Taste Exotic Dishes…See Breathtaking Performances…Experience Cultural Diversity
7
PASSPORT PRINT SPONSOR $15,000
The Passport is the most valued document for Festival visitors as it provides unlimited
Pavilion entry during the Festival and contains key information about Pavilion locations
including maps, transit schedules and bus routes.
This sponsorship category places your corporate logo prominently on the Passport,
which is widely distributed in advance of the event and used by all visitors during the
Festival to gain access over the three days. During the Festival, Passport holders ride
free with MiWay (Mississauga Transit) by simply presenting their Passport. Passports
are sold throughout GTA retail outlets, community centres, libraries and all Pavilions,
commencing in March 2016
Exclusive Recognition:
• Logo on front cover of Adult Passports
Print and Media Recognition:
Materials that will feature sponsor’s name/logo:
• All print and promotional materials including
poster and media kits
• Carassauga website
January 2016 - December 2016,
includingPRINT
a hotlinkSPONSOR
to Sponsor’s-website
PASSPORT
$15,000
•
Opening
Ceremony
Parade
Banner
The Passport is the most valued document for Festival visitors as it provides unlimited Pavilion entry
during
the Festival
and contains key
about
Pavilion locations including maps, transit
• Full
page advertisement
in information
Carassauga
Passport
schedules and bus routes.
On Site Recognition:
This sponsorship category places your corporate logo prominently on the Passport, which is widely
distributed
advance
and used by all visitors during the Festival to gain access over the
• Logoinon
maps of
at the
infoevent
booths
three days. During the Festival, Passport holders ride free with MiWay (Mississauga Transit) by
• Name/Logo
on Passport.
Sponsor Passports
Boards throughout
HersheyGTA
Centre
simply
presenting their
are sold throughout
retail outlets, community
centres, libraries and all Pavilions, commencing in March 2016
Additional Benefits:
Exclusive Recognition:
150onCarassauga
to be
• •Logo
front cover ofPassports
Adult Passports
used for promotional purposes
•
Invitation
for
two
guests
to
attend
the 2016 Carassauga Awards
Print and Media Recognition:
Materials
that
will
feature
sponsor’s
name/logo:
and Sponsorship Dinner
•
All print and promotional materials including poster and media
•kitsInvitation to Media Launch
•
•
•
Carassauga website January 2016 - December 2016, including a
hotlink to Sponsor’s website
Opening Ceremony Parade Banner
Full page advertisement in Carassauga Passport
On Site Recognition:
Logo on maps at info booths
•
Name/Logo on Sponsor Boards throughout Hershey Centre
•
Additional Benefits:
150 Carassauga Passports to be used for promotional purposes
•
Invitation for two guests to attend the 2016 Carassauga Awards
and Sponsorship Dinner
•
Invitation to Media Launch
•
Carassauga Sponsorship 2016
CARASSAUGA WEB SPONSOR $10,000
The Web Sponsor’s name and logo will be prominently placed on the home page of the
Carassauga web site. With 291,925 hits, the site provides an opportunity to build brand
awareness, support multiculturalism and attract new clients. Our Web Sponsor will
have a pop up ad on the site for the period January 2016 to December 2016.
Exclusive Recognition:
• Name and Logo on website, as Web Sponsor of www.carassauga.com
On Site Recognition:
• Name/Logo on Sponsor Boards at Hershey Centre
• Opening Ceremony Parade Banner
Additional Benefits:
•
•
•
100 Carassauga Passports to be used for promotional purposes
Invitation for two guests to attend the 2016 Carassauga Awards
and Sponsorship Dinner
Invitation to Media Launch
Taste Exotic Dishes…See Breathtaking Performances…Experience Cultural Diversity
9
GLOBE TROTTER SPONSOR $10,000
Globe Trotter Sponsors are strong and valuable community contributors to the Festival.
In recognition of your sponsorship, you will enjoy a host of benefits that include:
Print & Media Recognition
Materials that will feature sponsor’s name and logo:
•
•
•
Media kits and poster
Carassauga website January 2016 - December 2016,
including a hotlink to sponsor’s website
Half page advertisement in Carassauga Passport
On Site Recognition:
• Logo on maps at info booths
• Name/Logo on Sponsor Boards at Hershey Centre
Additional Benefits:
• 100 Carassauga Passports to be used for promotional purposes
• Invitation for two guests to attend the 2016 Carassauga Awards
and Sponsorship Dinner
• Invitation to Media Launch
Carassauga Sponsorship 2016
FESTIVAL FRIEND SPONSORS $5,000 or less
Festival Friend Sponsors are the local businesses, organizations and individuals that
are consistent supporters of Carassauga. In recognition of your sponsorship, you will
enjoy the following benefits:
Print and Media Recognition
Materials that will feature sponsor’s name and logo:
• All print and promotional materials including posters and media kits
• Carassauga website January 2016 - December 2016 including a hotlink
to sponsor’s website
On Site Recognition:
• Name/Logo on Sponsor Boards
throughout Hershey Centre
• Logo on Opening Ceremony Parade Banner
Additional Benefits:
•
•
•
50 Carassauga Passports to be used for promotional purposes
Invitation for two guests to attend the 2016 Carassauga Awards
& Sponsorship Dinner
Invitation to Media Launch
Taste Exotic Dishes…See Breathtaking Performances…Experience Cultural Diversity
11
Carassauga Sponsorship 2016
Sponsorship at a Glance
Sponsor Categories
Exclusive Recognition
Naming rights to Festival
Speaking opportunity at Media
Launch and Opening Ceremony
Host of Awards Banquet
Logo on volunteer t-shirts
Radio/TV print recognition
Logo on MiWay - Mississauga
Transit
Logo on street & route wayfinding signs
Logo on Adult Passport
Logo on Junior Passport
Exclusive naming rights to Kids
Zone
Speaking opportunity at Kids
Zone
Banner at Kids Zone
Name/Logo on website as Web
Sponsor
Print and Media Recognition
Logo on Posters
Opening Ceremony Parade
Banner
Logo on website
Advertisement in Passport
On Site Recognition
Name/Logo on Sponsor Boards
throughout Hershey Centre
Logo on maps at info booth
Additional Benefits
Complimentary Passports
Invitation - Awards Banquet
Opportunity for Booth at Hershey
Centre
Media Launch invitation
Title
$40,000
Kids Zo
$20,00
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Carassauga Festival Inc., Mississauga | 905 615 3010, fax 90
Taste Exotic Dishes…See Breathtaking Performances…Experience Cultural Diversity
one
00
Passport
Print
$15,000
Website
$10,000
13
Globe
Trotter
$10,000
Festival
Friends
$5,000
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5 615 4329 | info@carassauga.com | www.carassauga.com
Taste Exotic Dishes...See Breathtaking
Performances...Experience Cultural Diversity
5600 Rose Cherry Place
Hershey SportZone, 2nd Floor
Mississauga, Ontario L4Z 4B6
905 615 3010 fax 905 615 4329
info@carassauga.com
www.carassauga.com