Wednesday
Transcription
Wednesday
INFORMS Austin – 2010 Wednesday, 8:00am - 9:30am WA03 2 - Financial Engineering for Refinery Operations: Challenges and Opportunities Li Zheng, Professor, Tsinghua University, Department of Industrial Engineering, Beijing, 100084, China, lzheng@tsinghua.edu.cn ■ WA01 Over the past decade, the world has witnessed the extreme price volatility from both crude supply and final product market. Financial engineering tools have been used to hedge the financial risk in refinery operations recently. In this talk, we present the challenges of the problem and provide some potential ideas for future research. C - Ballroom D1, Level 4 Multi-stage Stochastic Optimization Applied to Energy Planning 3 - Integrated Financial and Operational Model for Crude Oil Procurement in Refineries Zhen Liu, Assistant Professor, Missouri University of Science & Technology, United States of America, zliu@mst.edu, Simin Huang Sponsor: Energy, Natural Resources and the Environment/ Energy Sponsored Session Chair: Steffen Rebennack, Assistant Professor, Colorado School of Mines, Division of Economics & Business, Boulder, CO, United States of America, steffen@ufl.edu 1 - Quasi-Monte Carlo Methods for Hydroelectric Energy Planning Tito Homem-de-Mello, University of Illinois at Chicago, Chicago, IL, United States of America, thmello@uic.edu, Erlon Finardi, Vitor de Matos The world seems to have entered into an era of higher crude oil price volatility. As the crude oil cost is about 90% of the refinery input cost, there has been significant volatility in the margins and profitability of any petroleum refinery. An integrated financial and operational model is developed to hedging the financial risk. 4 - Financial Engineering Model for Crude Transportation in Refineries Zhihai Zhang, Associate Professor, Tsinghua University, Department of Industrial Engineering, Beijing, 100084, China, zhzhang@tsinghua.edu.cn We study a multi-stage stochastic programming model for hydroelectric energy planning in Brazil. Sampling techniques are used to generate scenario trees from the stochastic process defining the water inflows, and also to select scenarios within that tree. We analyze the use of Quasi-Monte Carlo methods for the problem. We also discuss statistical performance measures that allow us to compare methods, and present numerical results to evaluate the effectiveness of the proposed approach. The crude transportation cost in refineries could be up to several billion dollars and the volatility of freight rates can be substantial. A decision-making model for optimal oil tanker selection procedure is developed to help refining companies manage the freight market risk. 2 - Reservoir Hydropower Operations: Valuing Flexibility Stein-Erik Fleten, Professor, NTNU Norway, Department of Industrial Economics and Technology Management, Trondheim, Norway, Stein-Erik.Fleten@iot.ntnu.no, Martin Prokosh, Camilla Kolsrud ■ WA03 C - Ballroom D3, Level 4 In this talk we provide insights into how storage flexibility impacts the expected revenue of hydropower plants. Using daily data going back ten years from 14 different hydropower plants with significant seasonal reservoir capacity, and who operate in a well-functioning market, we conduct an empirical analysis of the different factors affect the ability of hydropower producers to exploit high prices. Storage flexibility on average accounts for 22% of actual revenues, ranging from 0 to 40%. Challenges for the US Biofuels Industry: Economic and Technological Uncertainties Sponsor: Energy, Natural Resources and the Environment//Forestry Sponsored Session Chair: Hayri Onal, University of Illinois at Urbana-Champaign, Dept Agricultural and Consumer Economics, Urbana, IL, 61801, United States of America, h-onal@illinois.edu 1 - Modeling Uncertainty in Biomass Greenhouse Gas Emissions with the Calculating Uncertainty in Biomass Aimee Curtright, Physical Scientist, RAND Corporation, Pittsburgh, PA, 15213, acurtrig@rand.org, Henry Willis, David Johnson, Costa Samaras 3 - Optimal Control of Energy Storage using the Knowledge Gradient with Nonparametric Beliefs Warren Powell, Professor, Princeton University, Sherrerd Hall, Princeton, NJ, 08544, United States of America, powell@princeton.edu, Emre Barut We consider different natural gas and pumped hydro storage problems as stochastic control problems which can be solved using tunable policies governed by tunable parameters. We present a novel stochastic search algorithm using the knowledge gradient adapted to nonparametric beliefs, which produces policies that are easy to implement. We demonstrate that the logic produces policies that slightly outperform actual performance. The greenhouse gas (GHG) intensity of biofuels depends on how feedstocks are produced, transported, and processed. This paper will describe the Calculating Uncertainty in Biomass Emissions (CUBE) model, a tool developed for the National Energy Technology Laboratory to examine uncertainties in bio-feedstock GHG estimates. The limits on the precision of results, the value of additional emissions information, and the sources and magnitude of uncertainty will be discussed. 4 - Decomposition Approach for G-T Expansion Planning with Implicit Multipliers Evaluation Fernanda Thome, PSR, Rio de Janeiro, Brazil, fernanda@psr-inc.com, Marcia H.C. Fampa, Luiz Carlos da Costa Jr., Silvio Binato 2 - Ecosystem Costs in a Logistical Model of Cellulosic Ethanol Production David Lambert, Professor and Head, Department of Agricultural Economics, Kansas State University, lambertd@k-state.edu, Jason Bergtold, Elizabeth Canales Algorithms solving stochastic hydrothermal operation problems usually take computational advantages in the elimination of constraints whose explicit representation does not affect the problem’s optimal solution. This work presents a new methodology for solving generation-transmission expansion planning problems based on Benders decomposition technique and the evaluation of the Lagrange multipliers associated to those non-explicit constraints and required in the construction of the Benders cuts. Network models of biomass use for cellulosic ethanol production often ignore ecosystem opportunity costs. Building upon an existing MIP model, we incorporate ecosystem opportunity costs arising from soil erosion, loss of organic and inorganic matter, and carbon sequestration values associated with crop residue and energy crop harvest for ethanol production. ■ WA02 3 - Strategic Biofuel Supply Chain Planning Under Supply, Demand, and Technology Uncertainties Yueyue Fan, University of California-Davis, Davis, CA, 95616, United States of America, yyfan@ucdavis.edu C - Ballroom D2, Level 4 Refinery Operations with Spot and Forward Markets This talk focuses on modeling and computational challenges in strategic biofuel supply chain planning under supply, demand, and technology uncertainties. Using a case study based on California settings, the economic feasibility, infrastructure requirements, and the environmental impact of converting biowastes to fuel are analyzed. Cluster: Energy: Modeling the Interface Between Markets and Operations Invited Session Chair: Simin Huang, Tsinghua University, Department of Industrial Engineering, Beijing, China, huangsimin@mail.tsinghua.edu.cn 1 - Considering the Effect of Outside Options in the Capacity Planning for Hydrogen Fueling Station Ruwen Qin, Assistant Professor, Missouri University of Science and Technology, Department of Engineering Management, Rolla, United States of America, qinr@mst.edu, Scott Grasman, Kevin Martin We model and analyze the effect of an outside option in determining the optimal capacity for hydrogen fueling stations. Through assessing the economic consequence of the decision, this study suggests opportunities for gaining additional profits. 361 WA04 INFORMS Austin – 2010 ■ WA05 4 - Projections for US Flex-fuel Vehicle Structure and Renewable Fuel Standards Xirong Jiang, Senior consulting decision analyst, Lumina Decision Systems, Inc, 26010 Highland Way, Los Gatos, CA, 95033, United States of America, xirong@lumina.com, Surya Swamy, Max Henrion, Costa Samaras C - Ballroom D5, Level 4 Multicriteria Decision Making Contributed Session Chair: Judit Lienert, Dr., Eawag: Swiss Federal Institute of Aquatic Science and Technology, Ueberlandstrasse 133, P.O. Box 611, Duebendorf, CH-8600, Switzerland, judit.lienert@eawag.ch 1 - A Method for Multiobjective Optimization using Trust Region Method Jong-hyun Ryu, Purdue University, 315 N. Grant Street, West Lafayette, IN, 47907, United States of America, ryuj@purdue.edu, Sujin Kim We use ATEAM (Analytica Transportation Energy Assessment Model) to explore a variety of scenarios to see how rapidly the US needs to adopt flex-fuel vehicles to consume the volume of biofuels productions set by the 2010 revision of the Renewable Fuel Standard, including high-blend E15 or E20 options. ■ WA04 C - Ballroom D4, Level 4 We propose a method for approximating the Pareto front in a blackbox multiobjective problem. At each iteration, each objective function on a certain region (trust region) is approximated by a quadratic function, and a scalarization method is applied to collect points to approximate the Pareto front. The region is iteratively updated so as to maintain the spread of solutions. Numerical results are presented to demonstrate the effectiveness of the proposed algorithm. Decision Analysis II Contributed Session Chair: John Mamer, UCLA Anderson Grad. School of Mgmt., 110 Westwood Plaza, D518, Los Angeles, CA, 90095-1481, United States of America, jmamer@anderson.ucla.edu 1 - Value of Information in Spreadsheet Monte Carlo Simulation Models Mike Middleton, Decision Toolworks, 2105 Buchanan St, San Francisco, United States of America, Mike@DecisionToolworks.com 2 - Evolutionary Computation-based Multi-objective Approach to Rehabilitate Interconnected Infrastructure Avery White, Student, Texas A&M University, 3136 TAMU, College Station, TX, United States of America, sacredfaith@tamu.edu, Emily Zechman, Lufthansa Kanta, Alex Sprintson For a spreadsheet planning model with uncertain inputs, value of information about each input is useful for evaluating information-gathering efforts and for comparing their importance. This paper describes non-macro computation methods for spreadsheet Monte Carlo simulation, calculation of value of information for each uncertain input, charts for presenting the results, and insights to be gained. In the event of urban fires, cascading failures between water and electrical distribution infrastructure systems may exacerbate municipal losses. Under-designed water distribution systems may be further disabled through power loss. This research takes an evolutionary computation-based approach to identify pipe replacement strategies for urban fire scenarios to provide fire flows, maintain water quality for normal operating conditions, and minimize pipe replacement costs. 2 - The Role of Supply Chain Structure in the Food vs. Biofuel Tradeoff Adaora Okwo, Georgia Institute of Technology, 765 Ferst Dr., Atlanta, United States of America, aokwo@gatech.edu 3 - Application of Dynamic Multiobjective Programming to Supply Chain of Crude Oil Moses Olusola Okesola, Student, University of South Africa, 9,Solomon Okonkwo Street, Unity Estate, Egbeda, Lagos, 234, Nigeria, okesolaj@yahoo.com We present a micro model of the food vs biofuel tradeoff. Most macro models informing the policy discussion fail to incorporate contracting and downstream market power in the agricultural supply chain; both of which can significantly influence a farmer’s decisions on which crops to supply and in which quantities. We present a two-echelon decentralized supply chain model to illustrate the impact of contract parameters and market power on the equilibrium supply response for food and energy crops. The Dynamic Multiobjective Programming (DMP) has been largely deficient in decision problems related to integrated supply chain of crude oil in literature.We tend to review developed methods for solving MOPP using DP technique and identify their deficiencies.The research will focus on upstream supply chain of crude oil in Nigeria by treating each activity along the supply chain separately with the grand objective to optimize return function from one stage to another. 3 - Corn Ethanol Plant Investment using Real Options Analysis Dexin Luo, Geogia Institute of Technology, 765 Ferst Drive, Atlanta, GA, United States of America, dexin.luo@gatech.edu, Valerie Thomas 4 - Reducing Pharmaceuticals in Hospital Wastewater - MCDA Multistakeholder Elicitation Challenges Judit Lienert, Dr., Eawag: Swiss Federal Institute of Aquatic Science and Technology, Ueberlandstrasse 133, P.O. Box 611, Duebendorf, CH-8600, Switzerland, judit.lienert@eawag.ch, Peter Reichert, Nele Schuwirth We apply real options analysis of entry-exit decision to corn ethanol plants with two different processes: dry-milling and wet-milling. We incorporate uncertainties regarding ethanol and corn prices and technical change. The study shows the influence of technical change on the investment decision of individual firms with comparison to the increase of dry-milling plants in the U.S. 4 - Dealing with the Growth of Knowledge Norimasa Kobayashi, Assistant Professor, Tokyo Institute of Technology, 2-12-1 Ookayama, Meguro-ku, Tokyo, 152-8552, Japan, nkoba@valdes.titech.ac.jp Pharmaceuticals in water bodies are of concern; they can be reduced by point source measures. In a project with engineers, natural, and social scientists, we studied two exemplary hospitals. We used MCDA to support the decision between 68 technological and organizational alternatives to reduce medicals. We elicited preferences from 26 stakeholders. Our elicitation procedure reduces the time demand, but remains methodologically satisfactory. We present elicitation challenges and main results. Binmore (2009) criticizes that our real decision environments are so essentially “large” that the complete state space assumption of Bayesianism does not hold. I model the growth of knowledge formalizing Popper (1935), and discuss how well the decision on incomplete decision analytic models perform in different circumstances. Particularly, I discuss that in non-cooperative games, incomplete mental models may result both in inefficiency and efficiency. 5 - Fire Sales and Search John Mamer, UCLA Anderson Grad. School of Mgmt., 110 Westwood Plaza, D518, Los Angeles, CA, 90095-1481, United States of America, jmamer@anderson.ucla.edu, Steven Lippman We study a model of asset sales via search with semi-rational buyers. A seller has a finite (or infinite) number of items to sell, independent buyers arrive according to a Poisson process. Each potential buyer knows the price of the last sale, and offers the minimum of his reservation value and the price of the last sale. As a result, the seller faces a falling offer distribution, each sales price setting the maximum offer for subsequent sales. 362 INFORMS Austin – 2010 ■ WA06 WA08 5 - Case Pack Configuration and Procurement Planning Shuang Chen, PhD candidate, University of Florida, 285 Corry Village Apt 13, Gainesville, United States of America, scljj@ufl.edu, Joseph Geunes C - Ballroom E, Level 4 Tutorial: New Developments for Solving Real World Optimization Problems by Marrying Simulation and Optimization We consider a retail planning problem where retailers must order in case packs containing multiple individual products. We simultaneously consider case pack configuration and procurement decisions. We first solve this quadratically constrained quadratic program with integer variables using an exact linear method. Then we propose an integrated approach combining module design and lot sizing decisions, as well as an iterative heuristic. Our approaches perform very well compared to solver Baron. Cluster: Tutorials Invited Session Chair: Fred Glover, CTO, OpTek Systems, Inc., 1919 Seventh Street, Boulder, CO, 80302, United States of America, glover@opttek.com 1 - New Developments for Solving Real World Optimization Problems by Marrying Simulation and Optimization Manuel Laguna, Professor, University of Colorado at Boulder, 419 UCB, Boulder, CO, 80309, United States of America, laguna@colorado.edu, Jay April, Marco Better ■ WA08 C - Room 11A, Level 4 Joint Session Location Analysis/ MIF: Public-Sector Facility Location Companies invest billions of dollars each year in applications that can be handled by combining simulation and optimization. These notably include problems that involve uncertainty and complex nonlinearities, as in the areas of capital investment, workforce composition and management, energy resource and transmission planning, health care systems, financial portfolio optimization, production and inventory systems, security and emergency response planning. We identify latest advances and applications in these areas from combining simulation and optimization, together with opportunities for future applications. Sponsor: Location Analysis/ Minority Issues Sponsored Session Chair: Michael Johnson, Associate Professor, University of Massachusetts Boston, Department of Public Policy/Public Affairs, 100 Morrissey Blvd., Boston, MA, 02125-3393, United States of America, michael.johnson@umb.edu 1 - A Multi Objective Available Coverage Model Hari Rajagopalan, Assistant Professor, Francis Marion University, School of Business, P.O. Box 100547, Florence, SC, 29501, United States of America, hrajagopalan@fmarion.edu, Cem Saydam, Elizabeth Sharer, Kay Lawrimore ■ WA07 C - Ballroom F & G, Level 4 Supply Chain Optimization I Demand for ambulances fluctuates spatially and temporally. Recent advances in computing and spatial data have enabled EMS managers to practice dynamic redeployment plans. In this paper we address the issue of redeployment by explicitly considering the number of redeployment trips to be made while meeting the coverage requirements with nearly minimal fleet size and develop fast heuristics. We present computational statistics using real data from Charlotte, NC. Contributed Session Chair: Shuang Chen, PhD Candidate, University of Florida, 285 Corry Village Apt 13, Gainesville, United States of America, scljj@ufl.edu 1 - A News-Vendor Model With External Fund Availability Benjamin Melamed, Professor, Rutgers Business School - Newark and New Brunswick, 94 Rockafeller Rd., Piscataway, 08554, United States of America, melamed@rbs.rutgers.edu, Junmin Shi, Michael N. Katehakis, Ben Sopranzetti 2 - Equity Across Groups in Facility Location Tammy Drezner, Professor, California State University, Fullerton, 800 State College Blvd., Fullerton, CA, 92834, United States of America, tdrezner@Exchange.fullerton.edu, Zvi Drezner The classical news-vendor (NV) problem is to find the optimal order quantity which maximizes the expected profit in a probabilistic demand framework. In this talk we present studies when there is external funding available. We treat the corresponding optimization problem as a capital-asset portfolio problem, and obtain the optimal ordering strategy. In addition, some risk issues, such as bankruptcy risk, have are discussed. An equity model between groups of demand points is proposed. The set of demand points is divided into two or more groups. For example, rich neighborhoods and poor neighborhoods, urban and rural neighborhoods. We wish to provide equal service to the different groups by minimizing the deviation from equality among groups. The objective function, to be minimized, is the sum of squares of differences between all pairs of service distances between demand points in different groups. 2 - A Model for Planning and Operating the Norwegian Seafood Value Chain Peter Schütz, SINTEF Applied Economics, S.P. Andersens vei 5, Trondheim, Norway, peter.schutz@sintef.no, Kristin Uggen, Kjetil Midthun 3 - Solving a Multi-Period School Location Problem with Capacity Constrains using Tabu Search Eric Delmelle, Assistant Professor, University of North Carolina at Charlotte, Department of Geography and Earth Scienc, Charlotte, NC, 28223, United States of America, Eric.Delmelle@uncc.edu, Jean-Claude Thill We discuss a model for planning the slaughtering and processing of farmed salmon. The model also includes the operations of the well boats, such as loading conditions at the cages and cleaning before assigning them to new regions. The problem is subject to uncertainty, as the number of fish in a cage, their weight and size can only be estimated, but is unknown until the fish is slaughtered. In rapidly expanding areas, it may be necessary to build additional schools to meet anticipated demand. A tabu search algorithm is used to solve a multi-period capacitated p-median model, applied to a a school network location problem. The model is flexible as it allows facility closure. 3 - The Optimum Base-Stock Levels in a Two-Echelon Supply Chain with Service Level Constraints Yat-wah Wan, National Dong Hwa University, Institute of Logistics Management, Shou-Feng, Hualien, 974, Taiwan - ROC, ywan@mail.ndhu.edu.tw, Tsung-Shung Chang 4 - Foreclosed Housing Selection using Multi-Criteria Decision Models Michael Johnson, Associate Professor, University of Massachusetts Boston, Department of Public Policy/Public Affairs, 100 Morrissey Blvd., Boston, MA, 02125-3393, United States of America, michael.johnson@umb.edu, David Turcotte, Rachel Drew In a two-echelon supply chain of non-zero replenishment lead times, retailers adopt base-stock policies and set minimum service levels. The objective is to find globally optimal base-stock inventory levels of the whole chain. Such levels are found from (i) the sample-path monotone properties of ordered quantities and of inventories on hand with respective to base-stock levels, and (ii) in some cases, the local optima of the objective function are decreasing with respect to base-stock levels. Acquisition of foreclosed housing for redevelopment is a key element of U.S. housing policy. This task requires balancing multiple criteria and assessing decisionmaker preferences, which can be difficult to quantify. We describe a multi-criteria decision model for acquisition of real-estate-owned foreclosed housing in which we adapt methods from stochastic processes, urban economics and facility location to rank candidates for acquisition by a community-based organization. 4 - Optimizing the Kenya Coffee Supply Chain Rose Karimi, Rutgers University, 1 Washington Park, Newark, NJ, 07102, United States of America, kiwanuka@pegasus.rutgers.edu, Yao Zhao We compare the profitability of two models: the inventory control model and the selling-through model.In the first model based on current price information, a decision is made to either sell all or a portion of the coffee, or to hold the coffee in expectation of a more favorable price in the future while in the second model all coffee is sold. 363 WA09 INFORMS Austin – 2010 ■ WA09 3 - Horizontal Alliances and Mergers in Multitier Supply Chains Soo-Haeng Cho, Assistant Professor, Tepper School of Business, Carnegie Mellon University, 5000 Forbes Ave, Pittsburgh, PA, 15215, United States of America, soohaeng@andrew.cmu.edu C - Room 11B, Level 4 Empirical Studies in Operations Management Supply chains often consist of multiple tiers in each of which one or more firms compete. Firms that belong to the same tier often form alliances or merge together. The primary objective of such alliances or mergers is to reduce marginal costs through economies of scale in R&D and production. In this paper, we examine the effect of the cost-reducing alliances and mergers in one tier on non-participating firms in the same tier and on firms in the upstream or downstream tiers. Sponsor: Manufacturing and Service Operations Management Sponsored Session Chair: Serguei Netessine, Professor, INSEAD, Boulevard de Constance, Fontainebleau, 77305, France, serguei.netessine@insead.edu 1 - Global Sourcing and Operational Performance Karan Girotra, INSEAD, Boulevard De Constance, Fontainebleau, France, Karan.GIROTRA@insead.edu, Marcelo Olivares 4 - Coordinating Capacity Investments in Joint Ventures Philippe Chevalier, Professor, CORE, Université catholique de Louvain, Voie du Roman Pays 34, Louvain-la-Neuve, 1348, Belgium, Philippe.Chevalier@uclouvain.be, Guillaume Roels, Ying Wei This study aims to provide the first large-scale empirical estimates on the consequences of global sourcing on firm-level inventory performance. We compile a novel data-set by merging data from US customs manifests and public data on firmlevel inventory performance. We estimate the impact of imports on inventory performance and the benefit of oft prescribed operational strategies: importing intermediate products (postponement) and importing low variability products. We model a strategic alliance between several manufacturing firms that decide to pool their resources so as to hedge their profits against demand variability. We propose a type of contract that coordinates capacity investments and compare this contract with several other contracts proposed in the literature. 2 - The Inventory Billboard Effect Gerard Cachon, The Wharton School, 3730 Walnut St., JMHH Suite 500, Philadelphia, PA, 19104, United States of America, cachon@wharton.upenn.edu, Santiago Gallino, Marcelo Olivares ■ WA11 C - Room 12B, Level 4 The challenges associated with identifying an inventory billboard effect are discussed. Then, using detailed data from car dealerships, we measure the extent that inventory drives sales. Finance/Operations Link: Flow Models Sponsor: Manufacturing and Service Operations Management Sponsored Session 3 - Organizational Structure, Trust and Sourcing Anupam Agrawal, University of Illinois at Urbana-Champaign, Wohlers Hall, Champaign, IL, 61820, United States of America, anupam@illinois.edu Chair: Nico Vandaele, Professor, Katholieke Universiteiet Leuven, Naamsestraat 69, Leuven, Belgium, Nico.Vandaele@econ.kuleuven.be 1 - A Newsvendor Perspective on Value-based Performance and Risk Management Gerd Hahn, Catholic University of Eichstaett-Ingolstadt, Auf der Schanz 49, Ingolstadt, 85049, Germany, gerd.hahn@kuei.de, Heinrich Kuhn This paper focuses on the linkages between the organizational structure of a buying firm, its relationships with its suppliers, and the resultant incoming quality of components - how do these change dynamically? The research is based on ongoing practices at a leading automobile manufacturer. The sourcing related organizational arrangements are different in the car and truck making units of this firm, and lead to different results on the above two dimensions (quality and relationships). Economic Value Added (EVA) as a prevalent indicator of shareholder value creation is applied to the well-known newsvendor or cost-volume-profit model. An integrated approach to performance and risk management is developed exploiting properties of the EVA concept. We provide a managerial framework for decisionmaking considering the risk preference of the newsvendor. A numerical example is utilized to highlight implications of the presented approach. 4 - An Empirical Analysis of Service-based Strategies in the Automotive Industry: The Role of Warranties Serguei Netessine, Professor, INSEAD, Boulevard de Constance, Fontainebleau, 77305, France, serguei.netessine@insead.edu, Morris Cohen, Jose Guajardo 2 - Working Capital Decisions in Supply Chains Under Consideration of Cost of Capital Rates Erik Hofmann, Senior Lecturer, University of St. Gallen, Dufourstrasse 40a, LOG-HSG, St. Gallen, 9000, Switzerland, erik.hofmann@unisg.ch We empirically analyze the role of warranties as part of the competitive strategy of car manufacturers, using data from the US automotive industry. Challenges in estimation, as well as implications for firms and consumers are discussed. ■ WA10 In this paper, working capital decisions are extended to supply chains, due to the deficiencies resulting from a single-company perspective. The weighted cash conversion cycle (WCCC) is combined with the weighted average cost of capital (WACC) model. The amount of funds in an inter-organizational setting is considered, transforming the WACC from an exogenous into an endogenous decision figure. A numerical study illustrates several performance impacts on supply chain companies. C - Room 12A, Level 4 Operations Economics Sponsor: Manufacturing and Service Operations Management Sponsored Session 3 - Linking Operations and Finances: The Stochastic Lot Sizing Problem Lien Perdu, Katholieke Universiteit Leuven, Naamsestraat 69, Leuven, 3000, Belgium, lien.perdu@kuleuven-kortrijk.be, Nico Vandaele Chair: Fuqiang Zhang, Washington State University in St. Louis, One Brookings Drive, St. Louis, MO, 63130, United States of America, fzhang22@wustl.edu 1 - Competition and the Value of Additional Replenishment Opportunity Yen-Ting Lin, University of North Carolina, Kenan-Flagler Business School, Chapel Hill, NC, United States of America, Yen-Ting_Lin@unc.edu, Ali Parlakturk In contrast with a traditional cost model, we integrate a financial flow dimension in the stochastic lot sizing problem. The original model was built to optimize lead times and whereas the new objective function is based on the Economic Value Added concept, which allows a broader applicability. We consider a manufacturer serving two competing retailers who sell their products during a selling season. The retailers place a regular order before the selling season begins. In addition, quick response allows a retailer to place a second order after better demand is obtained. We examine the value of this additional ordering opportunity for the retailers, manufacturer as well as the whole supply chain. 4 - Analysis of Card Based Flow Control in a Make-to-Order Production Shop Steven Harrod, Assistant Professor, University of Dayton, 1143 Ashburton Dr, Dayton, OH, 45459, United States of America, steven.harrod@udayton.edu, John Kanet 2 - Dynamic Price and Lead Time Quotation for MTO Systems with Contract Customers and Spot Purchasers Baykal Hafizoglu, Arizona State University, Industrial Engineering, SCIDSE, 699 S. Mill Ave., #501, Tempe, AZ, 85281, United States of America, baykal@asu.edu, Esma Gel, Pinar Keskinocak We examine the performance of a make-to-order production shop when a “pull” regimen (Kanban, Conwip, or POLCA) is enforced. After simulating random job routings, we conclude that flow control approaches do in fact reduce the number of jobs in process but total system inventory (including ready jobs) increases. Further we find that selection of priority rule has a greater influence on shop WIP than selection of a particular card based flow control system. We consider dynamic price and lead time quotation for a MTO company with demand from contract customers and spot purchasers. Contract customers are offered a uniform price and lead time, and prioritized service. Spot purchasers are subject to dynamically quoted price and lead times, which they accept or reject with known probability. We discuss the potential of dynamic quotation, various properties of optimal control policies and the optimal mix of contract customers and spot purchasers. 364 INFORMS Austin – 2010 ■ WA12 WA14 2 - Delaying the Delay Announcements Achal Bassamboo, Northwestern University, 2001 Sheridan Road, Evanston, IL, United States of America, a-bassamboo@kellogg.northwestern.edu, Gad Allon C - Room 13A, Level 4 Tactical and Operational Issues in Supply Chain Management This paper studies the impact of postponement of delay announcement on the ability of the firm to communicate non-verifiable congestion information to its customers as well as on the profits and utilities for the firm and the customers respectively. We show that this postponement can help the firm create credibility and augment the equilibrium language. However, in other settings this delay can also detract the equilibrium language. Sponsor: Manufacturing and Service Operations Management/ Supply Chain Sponsored Session Chair: Sila Cetinkaya, Professor, Texas A&M University, Industrial and Systems Engineering, College Station, TX, United States of America, sila@tamu.edu 3 - An Auction Mechanism for Optimal Procurement From Multiple Suppliers with Asymmetric Information Yimin Yu, Assistant Professor, City University of Hong Kong, Hong Kong, yiminyu@cityu.edu.hk, Saif Benjaafar Co-Chair: James Lavin, NC State University, 1321 Crab Orchard Dr #002, Raleigh, 27606, United States of America, jalavin@ncsu.edu 1 - Uniform vs Retailer-Specific Pricing in a Supply Chain Asoo Vakharia, Professor, University of Florida, Department of ISOM, Gainesville, FL, 32611-7169, United States of America, asoo.vakharia@warrington.ufl.edu, Lan Wang We study a retailer offering a procurement contract through a sealed auction to multiple suppliers. The production cost and the capacity of each supplier are private information. We design a modified VCG type auction to achieve the first best such that it is a dominant strategy for each supplier to reveal its true information. Furthermore, this auction has the following appealing properties: (1)Individual rational; (2)No free riding; (3)Budget balanced; (4)Coalition proof for the retailer. Should a supplier adopt a uniform or a retailer-specific price when selling a product to retailers with differing capabilities? Would the choice between these pricing strategies be moderated by the competitive market structure? Insights into this problem are provided for the cases of deterministic and stochastic end-product demand. 4 - Strategic Diagnosis and Pricing in Expert Services Mehmet Fazil Pac, PhD Candidate, Wharton School of Business, University of Pennsylvania, 3730 Walnut Street, Jon M. Huntsman Hall, Office 527.6, Philadelphia, PA, 19104, United States of America, mpac@wharton.upenn.edu, Senthil Veeraraghavan 2 - An Order-up-to-level (OUL) Inventory Model with Stochastic Demand and Lead Times Daniel Silva, OR Sr. Analyst, Kimberly Clark, Latin American Operations, KR 11A no 94 - 45, Piso 5, Bogota, Colombia, daniel.f.silvaizquierdo@kcc.com, Germàn Riaño Customers often cannot identify the type of service they need, therefore they rely on experts, who also sell the service, for the diagnosis of their problem. The information asymmetry arising upon diagnosis leads to inefficiencies in the provision of the service. The expert has an incentive to over-provide or to ration services, based on the demand, capacity and the waiting cost. We investigate diagnosis, pricing and queue joining decisions in expert service markets using a queuing framework. We extend a periodic review, stochastic demand model to include stochastic lead times. We assume Normally distributed lead-time demand and solve for expected fill-rate, we achieve a better approximation than traditional methods. There is no closed form solution for the optimal OUL, but the fill rate function is convex and we use iterative methods to solve. Simulation results confirm fill rate goals are met by our model, while traditional models over-shoot. Real data results will be presented. ■ WA14 3 - Stochastic Perturbed Demand Inventory Model James Lavin, NC State University, 1321 Crab Orchard Dr #002, Raleigh, 27606, United States of America, jalavin@ncsu.edu, Anita Vila-Parrish, Russell King C - Room 14, Level 4 Supply Chain Management VIII Contributed Session Stockouts cause customers to lose faith in a retailer and potentially turn elsewhere to meet their future demands. Most inventory models use a penalty cost when a stockout occurs. An alternative first proposed by Schwartz (1966) instead discounts expected demand when stockouts occur through use of a “disappointment factor.” We extend Schwartz’s model for the case with stochastic demand. Chair: Wanxi Li, University of Wisconsin Milwaukee, 3202 N. Maryland Ave., Milwaukee, WI, 53201, United States of America, wanxili@uwm.edu 1 - The Influence of Psychological Contract Violation on Supply Chain Decision-Making Behaviors Stephanie Eckerd, Ohio State University, 4943 Common Market Place, Dublin, United States of America, eckerd.2@osu.edu 4 - A Supply-side Rationale for a Firm to Bundle Qingning Cao, PhD Candidate, University of Texas at Dallas, 800 West Campbell Road, Richardson, TX, 75080-3021, United States of America, qxc071000@utdallas.edu, Jun Hang, Kathryn Stecke Conflict is an inevitable phenomenon in buyer-supplier relationships. In the face of varying types of conflict, individuals may respond differently depending on the level of psychological contract violation experienced. We report the results of a behavioral experiment that determines how those in boundary-spanning roles respond to conflict in the supply chain, specifically evaluating their economic decisions before and after an occurrence of conflict. This paper examines a retailer’s two-product bundling decision when the supply of one product is limited. This paper derives the retailer’s optimal prices, stocking levels, and profits under unbundling and bundling. Demonstrating that limited supply can induce the retailer to bundle, this paper highlights a new supply-side rationale for bundling. 2 - Procurement and Pricing in a Decentralized Multi-tier Assembly System Wanxi Li, University of Wisconsin Milwaukee, 3202 N. Maryland Ave., Milwaukee, WI, 53201, United States of America, wanxili@uwm.edu, Xiang Fang ■ WA13 C - Room 13B, Level 4 In a decentralized multi-tier assembly system, an assembler needs sets of modules produced by different module sub-assemblers, and each module needs multiple components purchased from different suppliers. The assembler faces stochastic demand. We characterize the equilibrium order quantity and pricing decisions, based on which we provide insights on the design of such multi-tier assembly systems. Incentives in Service Operations Sponsor: Manufacturing and Service Operations Management/ Service Management Special Interest Group Sponsored Session Chair: Nitin Bakshi, Assistant Professor, London Business School, Sussex Place, London, NW1 4SA, United Kingdom, nbakshi@london.edu Co-Chair: Sang-Hyun Kim, Assistant Professor, Yale University, 135 Prospect Street, New Haven, CT, 06520-8200, United States of America, sang.kim@yale.edu 1 - Optimal Preventive Maintenance Under Contracting Sang-Hyun Kim, Assistant Professor, Yale University, 135 Prospect Street, New Haven, CT, 06520-8200, United States of America, sang.kim@yale.edu We investigate how various maintenance service contracts impact the optimal structure and performance of well-known preventive maintenance policies, such as age replacement and block replacement policies. We focus on comparing the results with those found in the classical reliability theory literature. 365 WA15 INFORMS Austin – 2010 ■ WA15 2 - Forecasting Stochastic Lead Times Jack Hayya, Professor Emeritus, Penn State University, School of Business, University Park, 16802, United States of America, jch@psu.edu, Uttarayan Bagchi C - Room 15, Level 4 Continuous Optimization Consider the case of iid lead times, which theoretically cannot be predicted. However, these lead times are subject to order crossover which transforms the iid lead times to an AR(1) process. But this AR(1) process contains outliers which make the residuals nonnormal. So we fit an ARCH(1) model with t-residuals. Contributed Session Chair: John Carlsson, Assistant Professor, University of Minnesota, 111 Church St SE, 130C, Minneapolis, MN, 55455, United States of America, jgc@me.umn.edu 1 - The Scalar Equivalence of Optimization Criteria Surachai Charoensri, University of Texas at Arlington, Arlington, TX, 76019, United States of America, surachai.charoensri@mavs.uta.edu, H. W. Corley 3 - Virtual Manufacturing at Ford Motor Company Paul E “Gene” Coffman, Jr, Technical Leader, Ford Motor Company, 6100 Mercury Drive, Dearborn, MI, 48126-2746, United States of America, gcoffman@ford.com Eight years ago, Ford launched a Virtual Manufacturing Center and initiated a strategy to significantly reduce launch concerns by verifying new vehicles virtually before physical prototypes are built and by simulating manufacturing operations early in a new vehicle program. Ford’s recent success in customer satisfaction surveys is due in part to the 80% reduction in launch concerns achieved to date. We will describe the key elements of the strategy and the tools used to achieve these results. We show that existing optimization criteria are equivalent to the maximization of a real-valued function in a one-dimensional Euclidean space. All and only solutions to an optimization problem in the original criterion can be obtained by scalarization without the typical convexity/concavity assumptions on the original objective functions. Examples include minimax, Pareto, and set-valued optimization, as well as cone-ordered optimization in abstract spaces. 2 - Computational Studies of Randomized Multidimensional Assignment Problems Mohammad Mirghorbani, The University of Iowa, 208 Engineering Research Facility, 330 S. Madison Street, Iowa City, IA, 52240, United States of America, smirghor@engineering.uiowa.edu, Paul Krokhmal ■ WA17 C - Room 16B, Level 4 OR For Infrastructure Development in India We propose a new heuristic approach for solving randomized multidimensional assignment problems (MAPs) with linear sum or bottleneck objectives that is based on recently obtained asymptotical properties of optimal value of random MAPs. The approach allows for drastic reduction of search space while guaranteeing high quality of the solution, and transforms the original problem into a maximum clique problem in multipartite graphs. Cluster: OR/MS in India Invited Session Chair: Ashok Mittal, Professor, IIT Kanpur, IME Dept., IIT Kanpur, Kanpur, UP, 208016, India, mittal@iitk.ac.in 1 - Modeling Complex Aerospace Supply Chain With Delivery Guarantees Dinesh Kumar, Professor, Indian Institute of Management Bangalore, Bannerghatta Road, Bangalore, Ka, 560076, India, dineshk@iimb.ernet.in 3 - Convex Relaxations for Cubic Polynomial Problems Helder Inacio, Student, Georgia Institute of Technology, Georgia Institute of Technology, Atlanta, GA, 30332, United States of America, hinacio@isye.gatech.edu, Shabbir Ahmed, Matthew Realff Aerospace has one of the complex supply chains that deals with assembly of millions of parts sourced from multiple vendors across the globe. Aircraft manufacturers expect their suppliers to deliver the parts just in time at their manufacturing facilities. In this paper we have used queueing models to analyse an assembly type manufacturing system with an objective to maximize the probability of on-time delivery of the parts. We study convex relaxations for problems with polynomial constraints with degree less than or equal to 3. Specifically for terms of the form x^2 y we derive convex nonlinear underestimators in a similar fashion to McCormick underestimators for bilinear terms. We compare these estimators with other convex underestimators. 4 - A Non-convex Geometric Partitioning Algorithm for Multi-vehicle Routing John Carlsson, Assistant Professor, University of Minnesota, 111 Church St SE, 130C, Minneapolis, MN, 55455, United States of America, jgc@me.umn.edu 2 - Optimal Route Selection in a Computer Integrated Raw Material Handling Complex of an Integrated Steel Plant Salil K Dutta, SAIL- Durgapur Steel Plant India, TQM Deptt, Durgapur, 713203, India, salil_kumar_dutta@yahoo.co.in We consider a stochastic vehicle routing problem in which vehicle depot locations are fixed and client locations in a service region are unknown, but are assumed to be i.i.d. samples from a given probability density function. We present an algorithm for partitioning the service region into sub-regions so as to minimize the maximum workload of any vehicle when the service region is simply connected and point-topoint distances follow some “natural” metric, such as any L^{p} norm. For efficient operation of Raw Materials Handling Complex of an Integrated Steel Plant, a PC based System is conceptualized. Two interactive modules: i) Optimal Blend-mix Module based on a mathematical programming model ii) Route Selection and Prioritization Module based on a integer programming model in conjunction with a Heuristic, has been proposed. 3 - Understanding Passanger Switching Behavior and Yield Management for Indian Railways Ashok Mittal, Professor, IIT Kanpur, IME Deptt, IIT Kanpur, Kanpur, UP, 208016, India, mittal@iitk.ac.in, Rahul Sharma ■ WA16 C - Room 16A, Level 4 Indian rail provides different type of accomodation to rail passangers. For most of the trains seats in the choice class are not available until booked well in advance. We model the switching behavior of the passanges classified in different need categories. We use this behaviour to model yield management for Indian railways. Manufacturing II Contributed Session Chair: Paul E “Gene” Coffman, Jr, Technical Leader, Ford Motor Company, 6100 Mercury Drive, Dearborn, MI, 48126-2746, United States of America, gcoffman@ford.com 1 - Optimization of Stochastic Flow Lines using Exact Linear Programming Formulations Raik Stolletz, Associate Professor, Technical University of Denmark, Department of Management Engineering, Lyngby, Denmark, raist@man.dtu.dk Several sampling approaches have been proposed to analyze stochastic flow lines with finite buffer capacities. If the number of buffers is given, the performance can be evaluated via a Linear Programming formulation. This presentation shows linearization approaches if the number of buffers is a decision variable. We develop a two-step optimization approach, where a discrete time approximation is used to get a first solution to speed up the solution of the exact linearization. 366 INFORMS Austin – 2010 ■ WA18 WA21 3 - Distributionally Robust Pricing and Replenishment Decisions for Multiple Products Dan Iancu, IBM T.J. Watson Research Center, P.O. Box 218, Yorktown Heights, NY, 10598, United States of America, dan.iancu@us.ibm.com C - Room 17A, Level 4 OR in Practice I Sponsor: CPMS, The Practice Section Sponsored Session In the current presentation, we discuss formulations and computational aspects related to determining pricing and replenishment policies for multiple products under uncertain customer demand. In particular, we look for policies directly parameterized in the model disturbances. Preliminary computational results, based on both synthetic, as well as real data from a large US retailer, are very promising, with adjustable policies considerably improving over open-loop decisions. Chair: Laura Galli, DEIS University of Bologna, Viale Risorgimento, 2, Bologna, 40136, Italy, l.galli@unibo.it Co-Chair: Bjarni Kristjansson, President, Maximal Software, Inc., 933 N. Kenmore St., Suite 218, Arlington, VA, 22201, United States of America, bjarni@maximalsoftware.com 1 - OR at Ford Erica Klampfl, Technical Leader, Ford Research & Advanced Engineering, RIC Building, MD 2122, 2101 Village Rd, Dearborn, MI, 48124, United States of America, eklampfl@ford.com ■ WA20 C - Room 18A, Level 4 Challenges and Perspectives in Price Demand Relationship I will provide a sampling of OR problems in areas such as Sustainability, Manufacturing, Purchasing, Product Development, Marketing, and Finance. We apply an analytical approach to understand the environmental implications of our products, enhance the sustainability of our business, and provide sound scientific input for corporate strategy and regulatory interactions. Sponsor: Revenue Management and Pricing Section Sponsored Session Chair: Aihong Wen, PROS Holdings, Inc., 3100 Main St Suite 900, Houston, TX, 77002, United States of America, awen@prospricing.com 1 - Using Forecasts of Competitor Prices to Increase Sales Evan Brott, Scientist, PROS, 3100 Main Street #900, Houston, TX, 77025, United States of America, EBROTT@prosrm.com 2 - Robust Planning and Online Re-scheduling for the Train Routing Problem Laura Galli, DEIS University of Bologna, Viale Risorgimento, 2, Bologna, 40136, Italy, l.galli@unibo.it, Alberto Caprara, Leo Kroon, Gabor Maroti, Paolo Toth Accurate predictions of competitor prices are invaluable for developing pricing strategies. By analyzing market conditions and recent pricing actions, we show a method of calculating an array of expected future competitor prices. Businesses may utilize this array to position themselves at a preferred position relative to a major competitor. Additionally, we show how the array can be used as input into rankbased optimization, to maximize margins subject to the expected competitive landscape. Train Routing is a problem that arises in the early phase of the passenger railway planning process. However, train delays often disrupt the routing schedules thus railway nodes are responsible for a large part of the delay propagation. In this paper, we propose robust models and re-scheduling algorithms for train routing, and design a simulation framework to evaluate and compare their effectiveness. We present computational results based on real-world data from the Italian railways. 3 - Combinatorial Model for Crew Scheduling in Train Transportation Hector Ramirez Cabrera, CMM, Universidad de Chile, Avda. Blanco Encalada 2120, Santiago, Chile, hramirez@dim.uchile.cl, Jorge Amaya, Paula Uribe 2 - A General Framework for using Customer Sensitivity to Execute Pricing Strategies Ed Gonzalez, Associate Scientist, PROS, 3100 Main St, Suite 900, Houston, TX, 77002, United States of America, EGonzalez@prosrm.com This crew scheduling problem can be expressed as follows: given a set of crew teams (a pair composed by a driver and an assistant) and a set of trips (travel from one station to another one), the aim is to find an optimal allocation of these crews to the given trips satisfying operational constraints, such as labor laws, specific contract conditions, among others. The objective of our problem is to equilibrate the number of working hours realized by each crew in a given period of time. In this presentation, we demonstrate a general framework which allows for the automation of pricing strategies based on both business rules and fiscal goals. The main components of this framework are (1) developing price sensitivity (2) optimizing over given constraints and (3) measuring the effects of a pricing strategy at both the macro and micro level. 3 - Data Mining Techniques in Modeling Price Elasticity Aihong Wen, PROS Holdings, Inc., 3100 Main St Suite 900, Houston, TX, 77002, United States of America, awen@prospricing.com ■ WA19 C - Room 17B, Level 4 Modeling price elasticity has always been a key step in pricing optimization. This presentation discusses the motivation behind seeking data mining tools for this challenging task, as well as our proposals and case study. Computational and Robust Approaches to Inventory and Revenue Management Sponsor: Revenue Management and Pricing Section Sponsored Session ■ WA21 Chair: Dan Iancu, IBM T.J. Watson Research Center, P.O. Box 218, Yorktown Heights, NY, 10598, United States of America, dan.iancu@us.ibm.com 1 - A Dynamic Near-optimal Algorithm for Online Linear Program with Application to Revenue Management Zizhuo Wang, Stanford University, 14 Comstock Cir, Apt 106, Stanford, United States of America, zzwang@stanford.edu, Yinyu Ye, Shipra Agrawal C - Room 18B, Level 4 Carbon Reduction Policy Analysis Sponsor: Service Science Sponsored Session Chair: Brian Jacobs, Assistant Professor, Michigan State University, Supply Chain Mgt Dept, N349 North Business Complex, East Lansing, MI, 48824-1122, United States of America, jacobsb@bus.msu.edu 1 - Investment Planning for Electricity Generation Expansion Under CO2 Emission Reduction Policies Dong Gu Choi, Georgia Institute of Technology, 765 Ferst Drive, NW, Atlanta, GA, 30332, United States of America, doonggus@gatech.edu, Valerie Thomas We study a network revenue management problem where the customers come sequentially and decisions are made online. Our approach is distribution-free. We only assume that the customers come in a random order. By using a dynamic pricing algorithm where the prices come from the solution of a series of linear program, our algorithm is near-optimal given the initial inventory is large enough. This algorithm can be applied to a wide range of revenue management and resource allocation problems. As electricity demand increases and existing power plants age, electricity generators decide on supply technologies for new investment. This talk addresses the effects of CO2 emission reduction policies on the investment decision of an electricity generating firm. A dynamic programming model,incorporating policy uncertainty, is developed for technology investment choice. 2 - A Geometric Characterization of the Power of Finite Adaptability in Multi-stage Stochastic Optimization Andy Sun, Massachusetts Instititute of Technology, Operations Research Center, 50 Memorial Drive, Cambridge, MA, United States of America, sunx@mit.edu, Vineet Goyal, Dimitris Bertsimas We show a significant role that geometric properties of the uncertainty sets, such as symmetry, play in determining the power of robust and finitely adaptable solutions in multi-stage stochastic and adaptive optimization problems. We propose good approximation solution policies with performance guarantees that depend on the geometric properties of the uncertainty sets. To the best of our knowledge, these are the first approximation results for the multi-stage problems in such generality. 367 WA23 INFORMS Austin – 2010 ■ WA24 2 - China’s Regional CO2 Emissions: Characteristics and Emission Reduction Policies Lei Meng, Xi’an Jiaotong University, Box 1875, No.28 Xianning West Road, Xi’an, 710049, China, mleenig@gmail.com, Yong Xue, Ju’e Guo C - Room 19A, Level 4 Network Models for Counterterrorism Sponsor: Public Programs, Service and Needs Sponsored Session This paper analyzes the characteristics of regional CO2 emissions in China, using province level panel data from 1997 to 2007. The results show that there’re remarkable regional disparities among eastern coastal, midland and western areas. In view of uneven regional development and reverse distribution of energy resources and consumption, the CO2 emission reduction policies need customized combination of tax, price, investment and transfer payment to meet the actual situation in various areas. Chair: Susan Martonosi, Assistant Professor, Harvey Mudd College, Department of Mathematics, 301 Platt Boulevard, Claremont, CA, 91711, United States of America, martonosi@math.hmc.edu 1 - A Network Flow Approach to Terrorist Network Disruption Susan Martonosi, Assistant Professor, Harvey Mudd College, Department of Mathematics, 301 Platt Boulevard, Claremont, CA, 91711, United States of America, martonosi@math.hmc.edu, Doug Altner 3 - Shareholder Value Effects of Voluntary Emissions Reductions Brian Jacobs, Assistant Professor, Michigan State University, Supply Chain Mgt Dept, N349 North Business Complex, East Lansing, MI, 48824-1122, United States of America, jacobsb@bus.msu.edu We present a new network disruption technique that tries to make otherwise secretive members of a terrorist group more visible. Through vertex deletion, this technique forces the secretive members to increase their participation in network communication. This talk will illustrate our disruption metric based on network flows, address graph-theoretic characteristics of promising vertices to target and discuss some computational challenges. Recent empirical evidence has demonstrated that the stock market reacts negatively to firm announcements of voluntary emissions reductions. In this work, we study how certain contextual factors influence the market reaction. Factors include the type of emission (regulated or unregulated), firm and industry characteristics, energy prices, and whether the firm’s announcement was standalone or part of a government or NGO initiative. 2 - Diverting Communication Through a Clandestine Leader in a Social Network Doug Altner, Assistant Professor, United States Naval Academy, United States of America, altner@usna.edu, Susan Martonosi 4 - Optimal Fuel Conversion Strategy of Power Plant Under Different Carbon Policies Xiaohua Wu, Rensselaer Polytechnic Institute, 903 Peoples Ave Apt 3, Troy, NY, 12180, United States of America, wux4@rpi.edu, Aparna Gupta This talk investigates the following optimization problem: given a social network with a key vertex and a finite budget for deleting vertices, which vertices should be deleted to maximize the amount of communication that must be sent through the key vertex if the amount of communication between each pair of vertices equals the maximum flow between them? We present a meta-heuristic approach to this problem as well as computational results. The carbon policy will accelerate the fuel type conversion process. In this paper, a general model of optimizing the long term fuel conversion strategy of a generator under different carbon policies is built and analyzed. The stochastic price evolutions of fuels, electricity and carbon emission are modeled to identify the impact of market fluctuations. Key decision factors are optimized to achieve the generator’s best economic performance and create a framework to assess policy impact. 3 - Tradeoffs in the Structure of Terrorist Networks Alexander Gutfraind, Postdoctoral Fellow, Los Alamos National Laboratory, Theoretical Division, Mail Stop B284, Los Alamos, NM, 87545, United States of America, gfriend@lanl.gov ■ WA23 Terrorist groups and other secret societies have a network structure reflecting their objectives of survival and attack. This talk will introduce a model that quantifies those using discrete optimization. Solving the model shows that the optimal structure of such networks is based on cells. Open non-violent activism pays under just two conditions: extreme tolerance and extreme repression. The model can also be used to design vital infrastructure networks. C - Room 18D, Level 4 Optimization in the Service Sector Sponsor: Service Science Sponsored Session 4 - Counter-Radicalization Influence Campaigns and Social Networks: What Does the Data Say? Richard Colbaugh, Sandia National Laboratories/New Mexico Tech, 22 Camino Don Carlos South, Santa Fe, NM, 87506, United States of America, rcolbau@sandia.gov, Kristin Glass Chair: Ada Barlatt, Assistant Professor, University of Waterloo, Department of Management Sciences, 200 University Avenue West, Waterloo, ON, N2L3G1, Canada, abarlatt@uwaterloo.ca 1 - Public School’s Meal Program: Finding the Best Cost-effective Menu Betzabe Rodriguez, Assistant Professor, University of Puerto Rico at Mayaguez, Call Box 9000, Mayaguez, PR, 00681, Puerto Rico, betzabe.rodriguez@upr.edu, Magaly Gonzalez This talk presents results of a model-based, empirically-grounded study of social networks and influence campaigns and summarizes the practical implications of these findings. Interestingly our investigation reveals that some conventional wisdom regarding social networks and influence is either incomplete or incorrect. We consider two main topics: 1.) understanding influence generation/propagation/measurement as network dynamics phenomena, and 2.) roles for social media in influence campaigns. Meal’s assortment highly affects the operational costs in the supply chain for the Puerto Rico School’s Meal Program (PRSMP). The government must comply with nutritional and service requirements while balancing delivery frequencies and transportation costs. We have developed a mathematical formulation for the operational costs of the food supply chain, with the objective to find a low cost meal’s assortment for the PRSMP. ■ WA25 2 - Applying Value-at-Risk and Conditional Value-at-Risk to the Selective Newsvendor Arleigh Waring, University of Michigan, 1205 Beal Ave, Ann Arbor, MI, 48109, United States of America, awaring@umich.edu C - Room 19B, Level 4 Transportation, Intelligent Systems II Contributed Session The selective newsvendor considers a single product firm that sells to several different markets in a single selling season. The firm decides which markets to serve and the total inventory to procure a priori. We evaluate the selective newsvendor using two common risk measures: Value-at-Risk and Conditional Value-at-Risk. We show the optimal order quantity and describe a selection criterion for the markets to serve and then compare the inherent tradeoffs between the two methods. Chair: Ali Guner, Research Assisstant, Wayne State University, 4815 Fourth St., Detroit, MI, 48202, United States of America, arguner@wayne.edu 1 - A Real Time Dynamic Rideshare System Ali Haghani, Professor, University of Maryland, College Park, 1173 Glenn L. Martin Hall, College Park, MD, 20742, United States of America, haghani@umd.edu, Keivan Ghoseiri, Hadi Sadrsadat, Masoud Hamedi 3 - Evaluating Tradeoffs in Implementing Alternative Workweek Schedules Ada Barlatt, Assistant Professor, University of Waterloo, Department of Management Sciences, 200 University Avenue West, Waterloo, ON, N2L3G1, Canada, abarlatt@uwaterloo.ca, Juan Vera This paper presents an optimization model for a real-time dynamic rideshare system. The model maximizes the overall system performance in real time subject to ride availability, capacity, and passenger and driver time window constraints while considering users’ preferences. Model formulation and results are presented. Climate change, 24/7 retail outlets, and technological advances have led to changes in the way people work. Around the globe, employees are switching to from the traditional 9AM to 5PM schedule to alternative workweek (AWW) schedules. In this presentation we will discuss the models developed to evaluate the tradeoffs between the benefits (e.g., increased operating hours) and the concerns (e.g., facilitating employee communication) in implementing AWW schedules. 368 INFORMS Austin – 2010 2 - Robust Multiple Priority Traffic Signal Control with Vehicle-toInfrastructure Communication Systems Qing He, University of Arizona, 1127 E James E. Rogers Way, Tucson, AZ, 85721, United States of America, heqing@email.arizona.edu, Larry Head, Jun Ding WA27 mining techniques were used to analyze the inpatient discharge data from an urban hospital. Four models were built to predict ALOS. Our results indicated that the Ensemble model was the best fit and age and chronic disease were the important predictors. 4 - Examining Relationships Between Medical Home and Patient Experience Sharon Johnson, Associate Professor, Worcester Polytechnic Institute, Department of Management, 100 Institute Road, Worcester, MA, 01566, United States of America, sharon@wpi.edu, Edward Westrick, Lori Pelletier This paper examines the multiple priority problems in traffic signal control under the condition that vehicle-to-infrastructure communication is available. Given the current multiple priority request information from on-board equipment (OBE), a robust MILP is developed with actuated control integrated to mitigate the delay for both vehicles with priority and passenger cars. A numerical experiment with VISSIM and GAMS shows the effectiveness of proposed approach. The Patient-Centered Medical Home (PCMH) is a new model for comprehensive primary care that seeks to strengthen the physician-patient relationship. This exploratory study utilizes Pearson correlation coefficients to examine relationships between PPC-PCMH Survey results, which measure adoption of PCMH structures, and patient experience data. The results show an unexpected negative correlation between the PPC-PCMH structures of access and communication and the related patient experience measure. 3 - Relationship of Pretrip Traveler Information System to Non-motorized and Public Traffic in China Yi Zhang, School of Transportation Engineering, Tongji University, No.4800 Cao’an Road, Shanghai, China, Shanghai, China, darrenzhy@gmail.com, Meiping Yun, Xiaoguang Yang Traveler information system is able to change travelers’ travel behavior and alleviate congestion. Based on a Travel Desire Survey in Zhongshan City, China, the relationship of pretrip traveler information system to non-motorized and public traffic was examined. The commuters’ propensity to change travel mode from private car to non-motorized and public traffic was obtained. It is also showed that the propensity would vary in the context of different trip distance and travelers’ characteristics. ■ WA27 C - Room 4B, Level 3 Linear Programming 4 - Dynamic Routing in Stochastic Time-Dependent Networks for Milk-Run Tours with Time Windows Ali Guner, Research Assisstant, Wayne State University, 4815 Fourth St., Detroit, MI, 48202, United States of America, arguner@wayne.edu, Ratna Babu Chinnam, Alper Murat Contributed Session Chair: Holly Floyd, Texas State University-San Marcos, 250 S. Stagecoach Trl. #136, San Marcos, United States of America, hf1046@txstate.edu 1 - Explore the Higher-Order Rescaling Perceptron Algorithm Dan Li, Department of Industrial and Systems Engineering, Lehigh University, 200 West Packer Ave, Bethlehem, PA, 18015, United States of America, dal207@lehigh.edu, Tamàs Terlaky JIT requires frequent and reliable pick-ups and deliveries within specified time windows. However, growing congestion on road networks is increasing variability in travel times, making it difficult to achieve efficient and reliable deliveries. We investigate the impact of utilizing real-time ITS information to route the vehicle. Our dynamic routing algorithm handles milk-run tours under a TSP framework, while modeling congestion on arcs as stochastic and time-dependent congestion states. The rescaling perceptron algorithm solves LO problems with high probability in O(nln(1/r)) iterations, where r is the radius of the largest inscribed ball. It uses one vector to rescale the system at each iteration. We realize rescaling by using parallel processors and several vectors in one higher-order step. We explore how the number and quality of vectors affect the rescaling rate. With properly chosen vectors, we get better rescaling rates and improve the complexity. ■ WA26 2 - A New Method to Solve Linear Programming Problems Oscar Buitrago, Professor, Universidad Libre de Colombia, oscary.buitragos@unilibrebog.edu.co, osyesu@gmail.com, Bogotà D.C, Colombia, oscary.buitragos@unilibrebog.edu.co, Andres Ramirez C - Room 4A, Level 3 Data Mining and Knowledge Discovery in Health Care Many methods have been developed for solving LP problems, including the famous Simplex and interior point algorithms. In this study a new procedure for solving LP problems is described, based on orthogonal projections that move through the polyhedron frontier which defines the feasible region until it reaches the optimal point. Sponsor: Data Mining Sponsored Session Chair: Durai Sundaramoorthi, Assistant Professor, Missouri Western State University, 4525 Downs Drive, Saint Joseph, MO, 64507, United States of America, dsundaramoorthi@missouriwestern.edu 1 - An Adaptive Pain Management Framework Ching-Feng Lin, Student, UTA, 212 S Cooper St. #220, Arlington, TX, 76013, United States of America, ching-feng.lin@mavs.uta.edu, Victoria Chen, Robert Gatchel 3 - Optimal Deployment Plan of Emission Reduction Technologies Muhammad Bari, Student, Texas A&M University, University Dr., College Station, TX, 77843, United States of America, ehsanulbarihome@yahoo.com, Josias Zietsman, Luca Quadrifoglio, Mohamadreza Farzaneh The Eugene McDermott Center for Pain Management at the University of Texas Southwestern Medical Center at Dallas conducts a two-stage interdisciplinary pain management program that considers a wide variety of treatments. We structure this decision-making process using dynamic programming to generate adaptive treatment strategies for this two-stage program. State transition models were derived using data from the two-stage pain management program. The objective of this research was to develop methodologies for optimal deployment of emission reduction technologies for non-road equipment in a cost effective and optimal manner. The multi-objective problem consists of two weighted objectives, (i) maximizing NOx reduction and (ii) maximizing fuel savings. The models developed in this study serves as a tool to assist the decision makers to decide about the deployment preference of technologies. 2 - The Role of Insurance Claims Databases in Healthcare Research Yihan Guan, PhD Candidate, Stanford University, Huang Engineering Center 212F, Stanford, CA, 94305, United States of America, yihan@stanford.edu, Margret Bjarnadottir 4 - A Multi-Period Energy and CO2 Emission Optimization Toward Sustainable Automotive Manufacturing Seog-Chan Oh, Senior Researcher, General Motors R&D, 30500 Mound Road, Warren, MI, 48090, United States of America, seog-chan.oh@gm.com, Stephan Biller Health insurance claims data have been used in a wide spectrum of health care research during the past two decades, including studying drug therapy outcomes, assessing quality of care, estimating population disease burden, predicting health care cost, and detecting adverse drug effects. This talk discusses the evolution of applications of claims data, the current research frontier associated with claims data, and some future opportunities. Fluctuating energy prices and enactment of climate change legislations add increasing uncertainty in costs associated with energy and CO2 emission for automotive companies. To combat the challenges, we propose a mixed-integer optimization model to maximize the reduction of energy and CO2 emission costs for the automotive manufacturing process. Given a multi-year budget, we analyze different scenarios, assuming different impacts of energy prices and environmental regulations. 3 - Analyzing Patient Discharge Data From an Urban Hospital using Data Mining Techniques Xiuli (Shelly) Qu, Assistant Professor, North Carolina A&T State University, 1601 E. Market Street, 424 McNair Hall, Greensboro, NC, 27411, United States of America, xqu@ncat.edu, Xiaochun Jiang, Lauren Davis As aging is beginning to impact the baby boom generation, they begin to experience more chronic diseases and need more inpatient care. To deal with this trend, hospitals need to reduce the average length of stay (ALOS). In this study, data 369 WA28 INFORMS Austin – 2010 ■ WA28 2 - Hierarchical Simulation Modeling Framework for Electrical Power Quality and Capacity Esfandyar Mazhari, University of Arizona, 1127 East James E. Rogers Way, Tucson, AZ, 85721-0020, United States of America, emazhari@email.arizona.edu, Young-Jun Son C - Room 4C, Level 3 Health Management of Complex Systems Sponsor: Quality, Statistics and Reliability Sponsored Session A two level hierarchical simulation modeling framework is proposed for an electric power network involving PV-based solar generators, various storage units, and grid, where the lower level model concerns power quality and the higher level model concerns capacity. The higher level is based on agent-based modeling while the lower level is based on circuit-level, continuous time modeling. An integration and coordination framework is developed, and it is demonstrated with a utility level scenario. Chair: Qingyu Yang, Assistant Professor, Wayne Sate University, 4815 Fourth Street, Detroit, MI, 48202, United States of America, qyang@wayne.edu Co-Chair: Jian Liu, Assistant Professor, University of Arizona, Rm 268, 1127 E. James E. Rogers Way, Tucson, AZ, 85741, United States of America, jianliu@email.arizona.edu 1 - Multi-level Multi-State Information Integration for System Performance Prediction Jian Liu, Assistant Professor, University of Arizona, Rm 268, 1127 E. James E. Rogers Way, Tucson, AZ, 85741, United States of America, jianliu@email.arizona.edu 3 - Reliability Issues in Power System Planning and Operation with Renewable Energy Sources Chanan Singh, Regents Professor, Texas A&M University, Department of Electrical & Computer Engi, College Station, TX, 77843, United States of America, singh@ece.tamu.edu Heterogeneous data available at different levels of a complex system create great opportunity to more accurately predict the system level performance. This research provides a Bayesian approach that simultaneously combines multi-state event data of interdependent components and subsystems. A simulation example demonstrates the capability of the approach. Renewable energy sources are fast penetrating the power grid. It is estimated that wind power alone may be close to 20 percent of the power scenario in America and many European nations have similar targets.Such significant penetrations of renewable energy pose considerable challenges for power system reliability in planning and operation. This presentation will review this problem and share some results to model and analyze the impact of their integration on reliability of the power grid. 2 - Sensor Recovery in Multivariate Condition Monitoring Systems Haitao Liao, Assistant Professor, The University of Tennessee, 211 Pasqua Building, Knoxville, TN, 37996, United States of America, hliao4@utk.edu, Jian Sun 4 - Virtual Models of Wind Turbines Andrew Kusiak, Professor, The University of Iowa, Mechanical and Industrial Engineering, Iowa City, IA, 52242, United States of America, andrew-kusiak@uiowa.edu Loss of sensor readings due to malfunction of connectors and/or sensors is crucial to fault diagnosis and prognosis in a multichannel condition monitoring system. To improve the operational reliability of the overall system, effective sensor recovery becomes an important, value added technique. This work addresses a statistical sensor recovery methodology to enhance multichannel condition monitoring. Complex nature of the wind, makes modeling wind turbines is a major challenge. Data mining offers algorithms for modeling wind turbines. A methodology for the development of virtual models of wind turbines is presented. The virtual models are developed and tested with data collected at a wind farm. Several data-mining algorithms for parameter selection and model extraction are analyzed. The research results are illustrated with industrial case studies. 3 - Power Reliability Management in Smart Grids via Virtual Energy Provisioning Tongdan Jin, Texas State University, 601 University Drive, San Marcos, TX, 78666, United States of America, tj17@txstate.edu, Ying Yu, Mahmoud Mechehoul ■ WA30 C - Room 5B, Level 3 We propose a novel demand side management concept called Online Purchase Electricity Now (OPEN) to minimize load variations and generation uncertainties caused by renewable energies. The OPEN system allows customers to order and request advanced electricity via the Internet as if performing online purchasing. It aims for customers to achieve “order exactly what they need, and consume exactly what they ordered”. The new concept has great potentials and promises for smart grid technologies. Reliability III Contributed Session Chair: Elias Keedy, PhD Student, University of Houston, S350 Engineering Bldg 1, Houston, TX, 77204, United States of America, eliekeedy@yahoo.com 1 - Reliability Modeling in the Design of a New Energy Concept Sarah Riddell Powers, Lawrence Livermore Natl Lab, 7000 East Avenue, L-153, Livermore, CA, United States of America, powers22@llnl.gov 4 - Failure Profile Analysis of Repairable Systems Qingyu Yang, Assistant Professor, Wayne Sate University, 4815 Fourth Street, Detroit, MI, 48202, United States of America, qyang@wayne.edu, Yong Chen, Yili Hong, Jianjun Shi Laser Inertial Fusion Energy (LIFE) is an advanced energy technology under development at LLNL. Achieving high system availability is a key project goal for the economic competitiveness of LIFE. A model is developed to simulate and study the reliability of various system designs, maintenance strategies and optimal spare component levels. Results show the advantage of design modularity in achieving high system availability without needing high component reliability thus expediting time to market. The relative failure frequency among major failure modes of a repairable system is referred to as failure profile. Identification of failure profile can provide valuable information for system design and maintenance management. In this research, a statistical model and two testing procedures are developed to study the statistical properties of the failure profile. The efficiency of the developed methods is verified by a case study of a high throughput screening (HTS) process. 2 - Optimal Maintenance for Linear Consecutively Connected Systems Rui Peng, Department of Industrial and Systems Engineering, National University of Singapore, Singapore, ISE Department, BLK E1A, NUS, Singapore, Singapore, Singapore, g0700981@nus.edu.sg, Gregory Levitin, Szu Hui Ng, Min Xie ■ WA29 C - Room 5A, Level 3 Renewable Energy Integration Into Power Systems for Smart Operations This paper considers a linear multi-state consecutively connected system (LMCCS) consisting of N+1 linear ordered elements. Each element can provide a connection between the position in which it is allocated and the next few positions. The system fails if the first element is not connected with the (N+1)th element. A framework is proposed to solve the cost optimal maintenance strategy of the system subject to reliability requirement. Sponsor: Quality, Statistics and Reliability Sponsored Session Chair: Eunshin Byon, PhD, Postdoctoral Research Associate, Texas A&M University, 241 Zachry, 3131 TAMU, College Station, TX, 77840, United States of America, esbyun@neo.tamu.edu 1 - Impact of Environmental Factors to the Degradation of Solar Photovoltaic Module Rong Pan, Assistant Professor, Arizona State University, Sch Compt Infor & Dec Sys Engr, Tempe, AZ, 85287, United States of America, Rong.Pan@asu.edu 3 - Comparative Study of Stochastic Models to Estimate Reliability of Infrastructure Systems Raha Akhavan-Tabatabaei, Assistant Professor, Universidad de los Andes, Cra 1 Este # 19A-40, Bogotà, Colombia, r.akhavan@uniandes.edu.co, Edgar Mauricio Sànchez Silva, Juan Sebastian Borrero We consider the problem of infrastructure reliability subject to progressive deterioration and shocks. We consider the deterioration mechanisms and compare the performance of various stochastic models in describing the remaining life of a component. Some conclusions are shown and stochastic models are classified according to their efficiency. To make the solar energy economically competitive, PV manufacturers typically provide 20-30 year warranties to their customers. In this talk, we present a practical approach to weather modeling and its usage in PV module degradation analysis. We have analyzed the performance data of several PV modules collected over a long time of period (approximately 15 years). These data will be used to demonstrate the methodology to be developed in this study. 370 INFORMS Austin – 2010 4 - Reliability and Maintenance of Stents Based on Probabilistic Analysis of Multiple Failure Processes Elias Keedy, PhD Student, University of Houston, S350 Engineering Bldg 1, Houston, TX, 77204, United States of America, eliekeedy@yahoo.com, Qianmei Feng ■ WA32 The high demand in counteracting the effects of atherosclerosis and the ignorance of the probabilistic aspects in existing studies make the investigation of stents reliability a competitive concern. Based on fracture mechanisms, we analyze two processes: delayed and instantaneous failures. General reliability and maintenance models are developed to acquire an optimal replacement policy of stents. Our work provides new perspectives on approaching reliability concepts in medical devices evolution. Sponsor: Computing Society Sponsored Session WA33 C - Room 6A, Level 3 Applications and Heuristics Methods in Integer Programming Chair: Haibo Wang, Assistant Professor, Texas A&M International University, 5201 University Blvd, Laredo, TX, 78041, United States of America, hwang@tamiu.edu 1 - An Approach for Parallel Machine Job Scheduling Problem with Interrelated Processing Times Bahram Alidaee, The University of Mississippi, School of Business, University, United States of America, balidaee@bus.olemiss.edu, Haibo Wang ■ WA31 C - Room 5C, Level 3 Forecasting I This paper addresses the parallel machine job scheduling problem with interrelated processing times, which has applications in many areas such as storage allocation in computer design, organization restructuring, continuous project scheduling, and scheduling in political campaigns. we present a quadratic unconstrained binary optimization(QUBO) model and solve it with a neighborhood search heuristic. The computational time and the optimization gap reduction are reported. Contributed Session Chair: Ozden Gur Ali, Koc University, Sariyer, Istanbul, Turkey, oali@ku.edu.tr 1 - Social Media Aided Event Forecasting Mohammad Ali Abbasi, PhD Student, Arizona State University, 699 S. Mill Ave. #553, Attn: Mohammad Ali Abbasi, Tempe, AZ, 85281, United States of America, ali.abasi@asu.edu 2 - Solving Large Max Cut Problems using Tabu Search Gary Kochenberger, Professor, University of Colorado at Denver, 1250 14th Street, Denver, 80217, United States of America, Gary.Kochenberger@ucdenver.edu, Haibo Wang, Fred Glover, Zhipeng Lu, Jin-Kao Hao We introduce a novel method to forecast social events and behaviors of communities in the society. We’ve crawled tweets and blog posts of specific groups for a period of 5 months and classify them using opinion mining methods to extract members’ intention for specific events. Simultaneously we track the communities’ real (on the ground) activities. Experiments showed that with enough number of online activities we can forecast the events related to the communities with high confidence. Large Max Cut Problems continue to pose a challenge for most approaches presented in the literature. In this paper we report our experience with a new Tabu Search approach for the general unconstrained binary quadratic program as it is applied to max cut test problems. Best known results on many instances with up to 10,000 vertices are reported. 2 - Time Series Forecasting in Oracle Crystal Ball Samik Raychaudhuri, Oracle Americas Inc., 2033 N Fork Dr, Lafayette, CO, 80026, United States of America, samikr@gmail.com, Eric Wainwright 3 - Warehouse Management - Cross Docking Jun Huang, Texas A&M International University, United States of America, huangjundragon@sina.com, Haibo Wang In this presentation we will have an overview of the functionality provided by Oracle Crystal Ball’s (CB) Predictor engine. CB Predictor has an intuitive interface for selecting, managing and cleaning data, outlier detection and filling in missing values, running multiple seasonal and nonseasonal forecasting algorithms and regression on large datasets, and a coherent way of presenting and extracting results or generating reports. We will also have a sneak preview of forthcoming features. Warehouse management is a critical topic in logistic research field. The warehouse is divided into several functional areas such as reserve storage area, order picking area and cross docking. This study will combine the cross docking problem with storage area layout design and products allocation by using the graph partition method as finding a partition of the vertices of a given graph into subsets satisfying certain properties. Thus, the aforementioned problem can be solved more properly. 3 - Using Conditional Kernel Density Estimation for Wind Power Density Forecasting Jooyoung Jeon, University of Oxford, 2 Alan Bullock Close, St Clements, Oxford, United Kingdom, joo.jeon@smithschool.ox.ac.uk, James Taylor ■ WA33 C - Room 6B, Level 3 Integrating Constraint Programming and OR Wind power is recognized as one of the most promising renewable energy resources. Despite great benefits from wind power density forecasting, most research has focused on point forecasting. We develop a novel approach to producing wind power density forecasts. The inherent uncertainty in wind speed and direction and the stochastic relationship of wind power to wind speed and direction are addressed using Monte Carlo simulation of a VARMA-GARCH model and conditional kernel density estimation. Sponsor: Computing Society Sponsored Session Chair: Tallys Yunes, Department of Management Science, University of Miami, Coral Gables, FL, 33124-8237, United States of America, tallys@miami.edu 1 - Relaxation Based on Multivalued Decision Diagrams John Hooker, Carnegie Mellon University, Tepper School of Business, Pittsburgh, PA, United States of America, john@hooker.tepper.cmu.edu, Sam Hoda, Willem-Jan van Hoeve 4 - Driver Moderator Model - Mining with Domain Knowledge Ozden Gur Ali, Koc University, Sariyer, Istanbul, Turkey, oali@ku.edu.tr We devise an interpretable method that predicts SKU sales as a function of the pricing, promotion and product availability decisions by the retailers consistently across similar situations. The method results in interpretable models, leverages domain knowledge, does concurrent model estimation and feature selection and relies on data pooling for generalization capability. We evaluate our method with two multi-store large scale grocery databases from Turkey and the USA. We solve scheduling problems with a branching method in which a multivalued decision diagram (MDD) plays the role of both the linear relaxation in mixed integer programming and the constraint store in constraint programming. We obtain order-of-magnitude speedups on problems with multiple “among” constraints, which are used in employee scheduling, assembly line sequencing, etc. 2 - A Logic-Based Benders’ Decomposition Approach for Solving an Aircraft Maintenance Scheduling Problem J. Christopher Beck, University of Toronto, 5 King’s College Rd, Toronto, ON, M5S 3G8, Canada, jcb@mie.utoronto.ca, Maliheh Aramon Bajestani We address a flight maintenance problem where the goal is to schedule maintenance jobs to maximize the expectation that an existing flying program will have a full complement of aircraft. The schedule must consider the aircraft failure probabilities and maintenance capacities. We present a logic-based Benders’ decomposition that exhibits multiple orders-of-magnitude improvement over an existing mixed-integer programming model. 371 WA34 INFORMS Austin – 2010 3 - Improving the Held and Karp Approach with Constraint Programming Willem-Jan van Hoeve, Carnegie Mellon University, 5000 Forbes Avenue, Pittsburgh, PA, 15213, United States of America, vanhoeve@andrew.cmu.edu, Michel Rueher, Jean-Charles Régin, Louis-Martin Rousseau 5 - On the Optimal Control of Large Scale Systems with Stochastic Interactions Eugene Perevalov, Lehigh University, Department of Industrial & Systems Engineerin, Bethlehem, PA, 18017, eup2@lehigh.edu We study the problem of efficient control of large-scale systems that can be modeled by a collection of homogeneous elements with stochastic interactions. For the general case, we formulate the efficient control problem as an inverse inference problem in Bayesian networks. For the case of systems with a high degree of uniformity in the element interactions, we propose to use the renormalization group (RG) approach for the purpose of characterizing the phase structure of the system and feasibility of efficient control. We give several examples and perform numerical experiments to check the validity of the proposed approach. We show that domain filtering algorithms developed for the weighted spanning tree constraint can be adapted to the Held and Karp procedure to solve the TSP. In addition, we introduce a special-purpose filtering rule based on the underlying mechanisms used in Prim’s algorithm. Finally, we explore two different branching schemes to close the integrality gap. ■ WA34 ■ WA35 C - Room 7, Level 3 C - Room 8A, Level 3 Joint Session ICS/ Complex/ QSR: Sensing, Prediction and Prognostics in Complex Systems Advances in Anomalous Diffusion I Sponsor: Applied Probability Sponsored Session Sponsor: Computing Society/ Complex Systems/ Quality, Statistics and Reliability Sponsored Session Chair: Iddo Eliazar, Professor, Holon Institute of Technology, P.O. Box 305, Holon, 58102, Israel, eliazar@post.tau.ac.il 1 - Universal Generation of Fractal Statistics Iddo Eliazar, Professor, Holon Institute of Technology, P.O. Box 305, Holon, 58102, Israel, eliazar@post.tau.ac.il, Joseph Klafter Chair: Satish Bukkapatnam, Professor, Oklahoma State University, 318, Enginnering North, School of Industrial Engineering, Stillwater, OK, 74075, United States of America, satish.t.bukkapatnam@okstate.edu 1 - Willingness-to-Pay Prediction using Empirical Mode Decomposition and Local Gaussian Process Satish Bukkapatnam, Professor, Oklahoma State University, 318, Enginnering North, School of Industrial Engineering, Stillwater, OK, 74075, United States of America, satish.t.bukkapatnam@okstate.edu, Changqing Cheng, Akkarapol Sa-ngasoongsong We present a stochastic superposition model which is capable of generating - in a universal fashion - various “fractal statistics”. The stochastic superposition model is general and robust, and arises naturally in diverse fields of science and engineering. Universally-generated “fractal statistics” include: anomalous diffusion - power-law growth of temporal dispersion; Lévy flights - power-law amplitudinal fluctuations; 1/f noises - power-law temporal correlations. Prediction of customer preferences over time is important for effective design of a product portfolio. However, the preferences evolution follows a nonlinear and nonstationary dynamics. We present two new approaches, based a local gaussian process (LGP) and empirical mode decomposition (EMD) for accurate prediciton of customer willingness-to-pay (WTP). 2 - Detecting the Origins of Anomalous Siffusion: P-variation Test and its Applications Marcin Magdziarz, Dr, Wroclaw University of Technology, Wyspianskiego 27, Wroclaw, 50-370, Poland, marcin.magdziarz@pwr.wroc.pl 2 - Identification of a Mixture of Hidden Markov Models using Metaheuristic Search Dragan Djurdjanovic, Assistant Professor, The University of Texas at Austin, 1 University Station, C2200, ETC 5.122, Austin, TX, 78712, United States of America, dragand@me.utexas.edu, Michael Cholette Motivated by growing interest in single molecule spectroscopy, we propose a method to detect mechanisms leading to subdiffusion. We introduce the so-called pvariation test, which allows distinguishing between two models of subdiffusion on the basis of one realization of the unknown process. We apply our approach to experimental data (random motion of an individual molecule inside the E. coli cell). Mixture of Hidden Markov Models (HMMs) was recently proposed for modeling of degradation of systems working under variable operating conditions. We present a method for identification of a mixture of HMMs from a sequence of observations corresponding to a known sequence of operating conditions. The method utilizes a metaheuristic search to initialize the Baum-Welch algorithm and maximize the likelihood of observations. 3 - Aging, Ergodcity Breaking and Universal Fluctuations in Continuous Time Random Walks Igor Sokolov, Prof., Humboldt University Berlin, Newtonstr. 15, Berlin, D-12489, Germany, igor.sokolov@physik.hu-berlin.de We consider subdiffusive transport within the continuous time random walk (CTRW) model. The anomalous diffusion under CTRW is a process with nonstationary increments and shows explicit dependence of observables on the time elapsed from preparing the system in its present state. This corresponds to aging of the process, leading to death of linear response to an external stimulus and intrinsic ergodicity breaking. Different manifestations of these properties will be discussed. 3 - Weather Forecasts and Power Grid Operations Victor Zavala, Argonne National Laboratory, Math and Comp. Science Div., Bdg 240, 9700 S Cass Ave, Argonne, IL, 60439, United States of America, vzavala@mcs.anl.gov, Mihai Anitescu, Emil Constantinescu We review motivations and challenges arising in the implementation of advanced numerical weather prediction models in power grid operations. In particular, we analyze trade-offs between computational bottlenecks, resolution, accuracy, and economic performance of power systems. ■ WA36 C - Room 8B, Level 3 Panel Discussion: Research in Teaching Schools 4 - Binary Code Provenance and Heredity Detection Modeling and Error Analysis LiYing Cui, Reserach Assistant, Penn State University, 310 Leonhard Building, University Park, PA, 16802, United States of America, luc5@psu.edu, Soundar Kumara Sponsor: INFORM-ED Sponsored Session Moderator: John Kros, Associate Professor of Marketing and Supply Chain Management, East Carolina University, 3121 Bate Building, Greenville, NC, 27858, United States of America, krosj@ecu.edu 1 - Panel Discussion: Doing Research at Balanced Model Schools Panelists:John Kros, Associate Professor of Marketing and Supply Chain Management, East Carolina University, 3121 Bate Building, Greenville, NC, 27858, United States of America, krosj@ecu.edu, Marvin Brown,Assistant Professor of CIS, Grambling University, 403 Main Street, Grambling LA 71245, United States of America, brownm@gram.edu, Christopher Keller,Assistant Professor of Marketing and Supply Chain Management, East Carolina University, 3136 Bate Building, School of Business, Greenville NC 27858, United States of America, kellerc@ecu.edu, Scott Nadler, Assistant Professor, University of Central Arkansas, COB 312, Conway AR 72035, United States of America, SNadler@uca.edu Information in this digital era exists as binary code. Due to the information explosion in recent years there is a need to detect the lineage among information. In the cases of malware, it will be necessary identify the variants and to predict the functionality of future viruses. In this work, we propose a binary code provenance and heredity detection and prediction method based on CyGene (Gene equivalent in Cyber engineering) detection. The error analysis of this method is studied thoroughly based on the ideas of false positives and false negatives. This is a session set up by the INFORM-ED forum it is a panel on the topic of “Doing Research at Balanced Model Schools.” 372 INFORMS Austin – 2010 ■ WA37 WA39 2 - Controlling PHEV Recharging Through Effective Electricity Price Signals Lizhi Wang, Iowa State University, 3016 Black Engineering, Ames, IA, 50014, United States of America, lzwang@iastate.edu, Pan Xu C - Room 8C, Level 3 Stochastic Control, Dynamic Games and Their Applications We use a bilevel optimization model to design effective electricity price signals to control PHEV recharging profile. Various studies have shown that uncontrolled PHEV recharging could have a significant impact on the capacity adequacy, cost efficiency, and reliability of power systems. Price signals could serve as a demand management tool to control the recharging activities. Our models will be able to compare the effectiveness of different price signals. Sponsor: Applied Probability Sponsored Session Chair: Hector Jasso-Fuentes, Mathematics Department, CINVESTAV-IPN, Apartado Postal 14-740, 07000, Mexico DF, Mexico, Mexico, hjasso@math.cinvestav.mx 1 - Some New Results in Controlled Switching Diffusions Ari Arapostathis, Professor, University of Texas at Austin, 1 University Station (C0803), Department Electrical and Computer Eng., Austin, TX, 78712, United States of America, ari@mail.utexas.edu 3 - A Branch-and-bound Algorithm for the Bilevel Mixed Integer Linear Programming Problem Pan Xu, Iowa State University, 3038 Black Engineering, Ames, United States of America, panxu@iastate.edu, Lizhi Wang, Shan Jin, Sarah Ryan We present a new algorithm for the bilevel mixed integer linear programming problem. This algorithm consists of two levels of branch-and-bound. At the upper level, we break the non-convex feasibility region into convex pieces. At the lower level, we solve a linear program with complementarity constraints, which is a simple case of mathematical program with equilibrium constraints. We study the stability and ergodic control problems of controlled switching diffusions, modeled by a coupled system of Ito stochastic differential equations, under no assumption of irreducibility. Stability is defined as positive recurrence relative to an open ball in the space of the continuous component. We show among others that if the model is stable, then the upper envelope of the class of invariant probability measures is a finite measure, and we study the implications of this property. 4 - Lateral Transhipment with Customer Switching Wenjing Shen, Drexel University, 101 N. 33rd Street, Philadelphia, United States of America, ws84@drexel.edu, Xinxin Hu, Yi Liao 2 - Control of Inventories with Markov Demand Alain Bensoussan, Research Professor, University of Texas at Dallas, School of Management, Office 3.211, Dallas, 830688, United States of America, axb046100@utdallas.edu We consider a lateral transshipment problem between two retailers where an uncertain fraction of the unfulfilled demand may switch to another retailer with inventory. We show that the firm with surplus inventory may not transship all request inventory and identify conditions when full, partial or no transshipment takes place. We provide sufficient conditions for a unique Nash equilibrium and evaluate the impact of customer switching behavior on inventory decisions and equilibrium profits. We consider inventory control problems in discrete time. The horizon is infinite, and we consider discounted payoffs as well non-discounted payoffs (ergodic control). We may have backlog or not. We may have set up costs or not. We show how the base stock policy and the s,S policy can be extended. 3 - Overtaking Equilibria for Zero-sum Markov Games Onesimo Hernandez-Lerma, Prof., CINVESTAV-IPN, Math. Department, A.Postal 14-740, Mexico D.F. 07000, Mexico, ohernand@math.cinvestav.mx ■ WA39 C - Room 9B, Level 3 We study overtaking (a.k.a. catching-up) optimality for a class of zero-sum Markov games that includes stochastic differential games, and games with a countable state space. Joint Session OPTIM/ ICS: Sponsor: Optimization/ Computing Society Sponsored Session 4 - Joint Optimization of Pricing Strategies and Inventory Control with Continuous Stochastic Demand Yongqiang Wang, University of Maryland, College Park, 3182 AVW, College Park, MD, United States of America, yqwang@umd.edu, Michael Fu, Steven Marcus Chair: Jeff Linderoth, University of Wisconsin-Madison, 1513 University Av., Madison, WI, United States of America, linderoth@wisc.edu 1 - Disjunctive Cuts for Convex Mixed Integer Nonlinear Program (MINLP) Mustafa Kilinc, Graduate Student, University of Wisconsin-Madison, 3226 Mechanical Engineering Building, 1513 University Avenue, Madison, WI, 53706, United States of America, kilinc@wisc.edu, Jeff Linderoth, James Luedtke We analyze the dynamic pricing problem for inventory systems with price-sensitive continuous stochastic demands. An analytical solution for a special demand is provided. For more general demand models, we propose a simulation-based method for solving the dynamic pricing problem, assuming a finite number of price changes over the time horizon of interest. In the framework of our simulation-based algorithm, we can also jointly optimize the price and the initial inventory level. Stubbs and Mehrotra [1999] generalized the disjunctive cutting plane method of Balas et al. into a branch-and-cut method for convex MINLPs which generates cuts by solving a convex projection problem in a higher dimensional space. Thus, it is computationally expensive to be included in a MINLP solver in practice. Our new method achieves this by solving a cut generating linear program iteratively. Computational results shows significant improvements in root node gap closure and solution times. ■ WA38 C - Room 9A, Level 3 Complementarity Problems 2 - New Linear Relaxations for Quadratically Constrained Quadratic Programming Problems Mahdi Namazifar, University of Wisconsin-Madison, 1513 University Ave, Madison, WI, United States of America, namazifar@wisc.edu, Jeff Linderoth, James Luedtke Sponsor: Optimization/Linear Programming and Complementarity (Joint Cluster ICS) Sponsored Session Chair: Hande Benson, Associate Professor, Drexel University, Department of Decision Sciences, LeBow College of Business, Philadelphia, PA, 19104, United States of America, hvb22@drexel.edu 1 - Single Timescale Regularization Schemes for Monotone Nash Games Uday Shanbhag, Asst. Professor, University of Illinois at Urbana Champaign, Urbana, Il, United States of America, udaybag@illinois.edu, Aswin Kannan We study a novel approach to build polyhedral relaxations for nonconvex quadratically constrained quadratic programming (QCQP) problems. This approach considers all of the constraints of the problem at once and tries to find tight relaxations for the problem which are reasonable in size. We present numerical comparisons in terms of lower bounds and relaxation size. 3 - Inequalities for a Nonseparable Quadratic Set Hyemin Jeon, University of Wisconsin-Madison, Room 3227, Mechanical Engineering Bldg., 1513 University Avenue, Madison, United States of America, jeon5@wisc.edu, Jeff Linderoth We consider single-timescale schemes for the distributed computation of equilibria arising from montone Nash games, Specifically, we propose iterative regularization counterparts of Tikhonov and proximal-point schemes where regularization/centering parameters are updated after every projection step, rather than when an approximate solution of the regularized problem is available. Convergence theory, particularly in limited coordination settings, is presented along with numerical results. We consider a nonseparable quadratic set which appears in applications such as portfolio optimization, and investigate ways to obtain a good approximation of its convex hull. Our work starts from transforming the set using Cholesky factorization, and studying its linear outerapproximation to obtain strong valid inequalities. Lifting plays a vital role in generating these inequalities. 373 WA40 INFORMS Austin – 2010 4 - Pooling Problems with Binary Variables Jeff Linderoth, University of Wisconsin-Madison, 1513 University Av., Madison, WI, United States of America, linderoth@wisc.edu, James Luedtke, Claudia D’Ambrosio, Andrea Lodi, Andrew Miller 3 - A Near Optimal Algorithm for Multivehicle Dispatching and Routing with Time Windows Ahmed El-Nashar, Doctoral Student, University of Central Florida, 4000 Central Florida Blvd, Orlando, FL, 32816, United States of America, aelnasha@mail.ucf.edu, Dima Nazzal The pooling problem is a bilinear program that models linear blending in a network. Often, pooling problems contain binary variables that model network design issues. We study how to tighten relaxations of pooling problems with binary variables by studying the convex hull of simple sets associated with these problems. We propose a metaheuristic for solving the VRPTW for a depot with limited number of docks. The metaheuristics clusters customers into groups based on their proximity to one another. A modified local improvement algorithm is applied to each cluster to find the best sequence for visiting customers with different dispatching times. Finally, an assignment problem formulation is used to determine the dispatching time and the visiting sequence for each vehicle to minimize the total traveled distance. ■ WA40 C - Room 9C, Level 3 Solver APIs II ■ WA42 Cluster: John Forrest-fest | COIN-OR 10th (Joint Cluster Computing) Invited Session C - Room 10B, Level 3 Computational Optimization and Applications I Chair: Matthew Saltzman, Clemson University, Department of Mathematical Sciences, Martin Hall, Box 340975, Clemson, SC, 29631, United States of America, mjs@clemson.edu 1 - The COIN-OR Open Solver Interface: A Status Report Matthew Saltzman, Clemson University, Department of Mathematical Sciences, Martin Hall, Box 340975, Clemson, SC, 29631, United States of America, mjs@clemson.edu Sponsor: Optimization/Computational Optimization and Software (Joint Cluster ICS) Sponsored Session Chair: Michele Samorani, PhD Candidate, Leeds School of Business, University of Colorado at Boulder, UCB 419, Boulder, CO, 80309-0419, United States of America, Michael.Samorani@Colorado.EDU 1 - Solving Hard Combinatorial Optimization Problems as Implicit Hitting Set Problems Erick Moreno-Centeno, Assistant Professor, Texas A&M University, Industrial and Systems Engineering, College Station, United States of America, e.moreno@tamu.edu, Richard Karp The Open Solver Interface (OSI) is the oldest multi-solver API in COIN-OR. We discuss its current status and plans for the future. 2 - A COIN OSI Solver Plugin for Microsoft Solver Foundation Lou Hafer, Simon Fraser University, Burnaby, BC, V5A 1S6, Canada, lou@cs.sfu.ca MsfOsi implements a solver plugin that allows Microsoft Solver Foundation to use COIN solvers through the OSI API. There are interesting differences in design philosophy. This talk will examine what it takes to bridge the gap. The hitting set (HS) problem is: given a set U and a family S of subsets of U, find a minimum-cardinality set that intersects each set in S. In the implicit HS problem (IHS), S is given via an oracle which verifies that a given set is a HS or returns a not-intersected set from S. Many NP-hard problems can be solved as IHS. We solve IHS by combining efficient heuristics and exact methods. We present computational results for the minimum-feedback-vertex-set and the maximum-weight-trace problems. 3 - The Optimization Services Solver Interface Kipp Martin, University of Chicago, 5807 South Woodlawn, Chicago, IL, 60637, United States of America, kmartin@chicagobooth.edu In this talk we describe how to use the Optimization Services (OS) project to interface with COIN-OR solvers. The OS interface is quite flexible and allows the user to generate linear and nonlinear instances for solvers. In addition, there is an interface for solver options and solver results. 2 - Envy Quotes and the Iterated Core-Selecting Combinatorial Auction Abraham Othman, Graduate Student, Computer Science Department, Carnegie Mellon University, 5000 Forbes Ave, Pittsburgh, PA, 15213, United States of America, aothman@cs.cmu.edu, Tuomas Sandholm We describe an iterated combinatorial auction in which the allocation and prices converge to a solution in the core of the agents’ true valuations. In each round of the iterative mechanism, agents act on hints that suggest the prices of the bundles they are interested in. Prior work has required agents to have perfect information about every agent’s valuations to achieve a solution in the core. Here a core solution is reached even in the private value setting. ■ WA41 C - Room 10A, Level 3 Vehicle Routing I Contributed Session 3 - Data Mining Driven Neighborhood Search Michele Samorani, PhD Candidate, Leeds School of Business, University of Colorado at Boulder, UCB 419, Boulder, CO, 803090419, United States of America, Michael.Samorani@Colorado.edu, Manuel Laguna Chair: Ahmed El-Nashar, Doctoral Student, University of Central Florida, 4000 Central Florida Blvd, Orlando, FL, 32816, United States of America, aelnasha@mail.ucf.edu 1 - Efficient School Bus Routing for Special Needs Students Behrooz Kamali, University of Arkansas, 4207 Bell Engineering Center, Fayetteville, AR, 72701, United States of America, bkamali@uark.edu, Ed Pohl, Scott J. Mason Metaheuristic approaches based on neighborhood search escape local optimality by applying predefined rules and constraints. Our general approach learns (offline) the guiding constraints that, when applied online, will result in effective escape directions from local optima. The user must define the neighborhood and provide an attribute representation of a solution and of a pair of solutions. We show our results on a set of task allocation and matrix bandwidth minimization problems. Special needs and medically fragile students ride specialized buses to and from school daily. Unfortunately, special needs service-to-school assignments are often made without any consideration of a student’s geographical location. We present optimization models that seek to improve administration-based performance metrics via smarter network assignments and effective bus routing decisions. 2 - A New Capacitated Path Covering Problem Macarena Donoso, PhD Student, Diego Portales University, Ejercito 441, Santiago, Chile, macarena.donosop@gmail.com, Ignacio Basulto We formulated and solve a particular capacitated vehicle routing problem. A path is built between two points of the network, for every vehicle of the fleet. Every route exceeds neither the vehicle capacity nor the maximum time of the trip. The objective is minimize the travelling cost. The nodes that to be not covered, must be inside a distance coverage to the the network. We propose an integer programming formulation and, an heuristic algorithm of resolution based on ants colonies was developed. 374 INFORMS Austin – 2010 ■ WA44 WA47 2 - A Bilevel Model for Designing Preventive Healthcare Facility Networks Yue Zhang, Assistant Professor, The University of Toledo, 2801 West Bancroft Street, Toledo, OH, 43606, United States of America, Yue.Zhang@sauder.ubc.ca, Oded Berman, Vedat Verter, Patrice Marcotte C - Room 2, Level 2- Mezzanine Resource Allocation in Healthcare Sponsor: Health Applications Sponsored Session This paper presents a methodology for designing a network of preventive healthcare facilities to improve its accessibility to potential clients, so as to maximize participation to preventive healthcare programs. We formulate the problem as a mathematical program with equilibrium constraints. We use the model to analyze an illustrative case, the network of mammography centers in Montreal. A number of interesting results and managerial insights are discussed. Chair: David Hutton, Stanford University, Palo Alto, CA, United States of America, billdave@stanford.edu 1 - Cost-Effectiveness of Screening and Treating Acute HIV Infection in Men Who Have Sex with Men Jessie Juusola, PhD Candidate, Stanford University, Dept of Management Science & Engineering, 499 Terman Engineering Center, Stanford, CA, 94305, United States of America, jjuusola@stanford.edu, Eran Bendavid, Doug Owens, Margaret Brandeau, Elisa Long 3 - Inferring Model Parameters in Network-based Disease Simulation Eva Enns, Stanford University, 117 Encina Commons, Stanford, CA, 94035, United States of America, evaenns@stanford.edu, Margaret Brandeau Given the highly infectious nature of acute HIV infection, identifying and treating acutely infected individuals could play a significant role in reducing HIV transmission. We develop a dynamic compartmental model of the HIV epidemic in the US to estimate the costs and health benefits of screening for acute infection and treating acutely infected men who have sex with men. We find such programs likely to be a cost-effectiveness method of reducing the burden of HIV in this high-risk group. Many models of infectious disease ignore the underlying contact structure through which the disease spreads. However, in order to evaluate the efficacy of certain disease control interventions, it may be important to include this network structure. We present a network modeling framework of the spread of disease and a methodology for inferring important model parameters, such as those governing network structure and network dynamics, from readily available data sources. 4 - The Mayo Clinic Optimizes Patient Transport Staffing Dustin Kuchera, MS, Business Analyst, Mayo Clinic, 626 8th St SW, Rochester, MN, 55902, United States of America, kuchera.dustin@mayo.edu, Thomas R. Rohleder, PhD 2 - Initiatives Management in Public Healthcare Administration Zehra Bilginturk Yalcin, University of Texas, Austin, Operations Research and Industrial Eng, Graduate Program, Austin, TX, 78712, United States of America, zehra.yalcin@gravitant.com, Ilyas M. Iyoob In this paper, we report on the implementation of simple integrated queuing and mathematical programming methods to optimize staffing for patient transport at the Mayo Clinic. A tool was developed and implemented in Microsoft Excel and Visual Basic for Applications and includes an easy-to-use interface. Results of the implementation include significant staff savings via more efficient scheduling. A Public Healthcare Administration agency in a large state in the US is constantly running multiple initiatives within the organization. The agency faces the issue of selecting, prioritizing and scheduling initiatives based on the objectives of interest at the time, while maintaining dependencies between initiatives as well as limited resources and Federal budget constraints. The problem is modeled as an MIP and serves as a useful decision support tool in Public Healthcare Administration. 5 - Prioritization of Medical Equipment for Maintenance Decisions Sharareh Taghipour, PhD Candidate, University of Toronto, 5 King’s College Road, Toronto, ON, M5S 3G8, Canada, sharareh@mie.utoronto.ca, Dragan Banjevic, Andrew K.S. Jardine 3 - Modeling Cost-Effectiveness Data for Medical Decision Making: A Statistical Framework Megan DeFauw, University of Michigan, mcdefauw@umich.edu, Vijayan Nair, Joseph Norman, Allison Rosen Clinical engineering departments in hospitals are responsible for establishing and regulating a Medical Equipment Management Program to ensure that medical devices are safe and reliable. To mitigate functional failures, significant and critical devices should be identified and prioritized. We present a multi-criteria decisionmaking model to prioritize medical devices according to their criticality. The effect of treatment on cost and QALYs in CEA is determined through simulation or a clinical study. In either case, the mean cost-effectiveness ratio is a poor characterization of treatment effect. We develop a statistical framework exploiting the stochastic evolution of disease processes over time to characterize the effect of treatment and also exploit the concept of stochastic dominance to aid in decisionmaking when the utility function is unknown. Finally, we illustrate with an example. ■ WA47 C - Room 8, Level 2- Mezzanine New Directions in Project Management ■ WA45 Cluster: Topics in Project Management Invited Session C - Room 6, Level 2- Mezzanine Pierskalla Finalists V Chair: Willy Herroelen, Emeritus Professor, K.U.Leuven, Research Center for Operations Management, Department of Decision Sciences & Information Management, Naamsestraat 69, Leuven, B-3000, Belgium, willy.herroelen@econ.kuleuven.be 1 - A New Approach for Project Risk Analysis Stefan Creemers, K.U.Leuven, Research Center for Operations Management, Department of Decision Sciences & Information Management, Naamsestraat 69, Leuven, B-3000, Belgium, stefan.creemers@econ.kuleuven.be, Erik Demeulemeester, Stijn Van de Vonder Sponsor: Health Applications Sponsored Session Chair: Mariel Lavieri, Assistant Professor, University of Michigan, 1205 Beal Avenue, Ann Arbor, MI, 48109-2117, United States of America, lavieri@umich.edu 1 - Real-time Differentiation of Nonconvulsive Status Epilepticus From Other Encephalopathies using Quantitative EEG Analysis: A Pilot Study Jicong Zhang, PhD Candidate, University of Florida, 303 Weil Hall, ISE Department, Gainesville, FL, 32611, United States of America, jicong@ufl.edu, Panos Pardalos, Chang-Chia Liu, Petros Xanthopoulos, Scott Bearden, Basim M. Uthman Most quantitative project risk analysis techniques provide insight in the risk profile of the project and in the feasibility of certain project completion dates. Far fewer efforts exist that aim at identifying the underlying risk factors that cause the project schedule to slip. We introduce an approach to calculate the impact that each risk has on the project completion date. Such an approach allows to focus mitigation efforts on those risks whose mitigation would be most effective. Generalized NonConvulsive Status Epilepticus (NCSE) and some non-epileptic encephalopathies have similar clinical symptoms and exhibit similar EEG waveforms. To distinguish NCSE from some non-epileptic encephalopathies is difficult and significant clinically. Nonlinear dynamics are extracted from EEG and classifiers are designed to differentiate NCSE and toxic/metabolic encephalopathy. The results showed strong evidence that nonlinear dynamic measures can be useful in clinical diagnosis of NCSE. 2 - On the Interaction Between Railway Scheduling and Resource Flow Networks Erik Demeulemeester, Professor, KU Leuven, Naamsestraat 69, Leuven, B-3000, Belgium, erik.demeulemeester@econ.kuleuven.be, Wendi Tian In previous research, we have shown that in realistic situations railway scheduling improves both the stability and the expected project length over roadrunner scheduling. In this research, we introduce the concept of resource flow networks and analyze what the impact is of the resulting combinations on average project length, its standard deviation, the timely project completion probability and the stability cost. Extensive computational results will be presented on small and larger projects. 375 WA48 INFORMS Austin – 2010 3 - Proactive Execution Policies for the Stochastic RCPSP Filip Deblaere, KU Leuven, Naamsestraat 69, Leuven, B-3000, Belgium, filip.deblaere@econ.kuleuven.be, Erik Demeulemeester, Willy Herroelen 3 - Collaborative Information Acquisition (Talk) Danxia Kong, The University of Texas at Austin, 1 University Station, Austin, TX, 78712, United States of America, Danxia.Kong@PhD.mccombs.utexas.edu, Maytal Saar-Tsechansky We propose a methodology for the determination of a project execution policy for the stochastic RCPSP that attempts to minimize the project execution costs, defined as the sum of the expected costs due to activity starting time deviations and the expected penalties or bonuses associated with late or early project completion. We show that our approach significantly outperforms existing proactive scheduling procedures for resource-constrained projects with uncertain activity durations. Most information acquisition policies aim to improve the predictive accuracy of a model. However, in practice, a predictive model is used with other models to inform arbitrarily complex decisions. This paper discusses a new kind of collaborative information acquisition (CIA) policies, where multiple predictive models collaboratively prioritize information acquisitions to promote the decisions they inform. We present a framework and a specific CIA policy that yields superior decision performance. ■ WA48 ■ WA50 C - Room 9, Level 2- Mezzanine C -Room 11, Level 2- Mezzanine Software Demonstrations Managing Workload Dependencies in the Cloud Cluster: Software Demonstrations Invited Session Cluster: Cloud Computing Invited Session 1 - FICO - Building Optimization Applications in Xpress Oliver Bastert, Product Management, FICO, 901 Marquette Avenue, Suite 3200, Minneapolis, MN, 55402, United States of America Chair: Hani Jamjoom, IBM Research, 19 Skyline Dr., Hawthorne, United States of America, jamjoom@us.ibm.com 1 - Uncovering Causal Factors in HPC Workloads Anshul Sheopuri, Research Staff Member, IBM TJ Watson Research Center, 19 Skyline Drive, Hawthorne, United States of America, sheopuri@us.ibm.com, Zon-yin Shae, Eric Shiu, Hani Jamjoom This tutorial will focus on developing and deploying complete optimization applications using FICO’s array of mathematical modeling and optimization tools. These tools can be used for modeling, solving, analyzing and visualizing optimization problems, and integrating them seamlessly in business applications. During this tutorial, Bastert will explain how Xpress-Mosel, Xpress-IVE and XpressApplication Developer can decrease development time for new optimization applications and enable you and your customers to make smarter decisions. The proven technologies offered by FICO can be used in range of applications such as supply chain management, transportation, finance, energy, manufacturing, retail, insurance and manufacturing industries, to name a few. Scheduling and Pricing engines are critical components of a High Performance Computing (HPC) system. To deploy these engines in a HPC system, it is important to understand the causal factors of demand fluctuations - number of users, time of day, time of month, etc. The objective of our work is to bring scheduling and pricing models in HPC to market by validating or invalidating the assumptions used for developing these models by uncovering the causal factors of demand fluctuations. 2 - Palisade Corporation - DecisionTools Suite Software Introduction Thompson Terry, Senior Risk Analyst, Trainer, Consultant, Palisade Corporation, 798 Cascadilla Street, Ithaca, NY, 14850, United States of America, tterry@palisade.com 2 - Using Application Dependencies for Workload Migration Decisions in Cloud Datacenter Environments Petros Zerfos, Research Staff Member, IBM T.J. Watson Research Center, 19 Skyline Drive, Hawthorne, NY, 10532, United States of America, pzerfos@us.ibm.com, Hani Jamjoom, Yew Huey Liu, Kang-Won Lee, Vivek Shrivastava Palisade’s DecisionTools Suite includes 7 software packages that can be used by a wide variety of departments and individuals within any organization to better assess risk and make well-informed decisions. This comprehensive example demonstrates how all the components of the Suite can be used together to assess the likelihood of success of a new product launch, determine critical variables to limit risk exposure, optimize the inclusion of the new product into existing manufacturing facilities, and plan for the expansion of both production and distribution networks. Virtual machine (VM) migration can optimize the use of physical servers in cloud datacenters. Enterprise applications consist of multiple interdependent VMs. Current research optimizes for intra-server constraints (e.g., CPU); it ignores inter-server dependencies (e.g., network communication). Our work formulates the VM migration problem to also account for inter-VM dependencies, and proposes an online approximation. Using workloads from a datacenter, we explore the efficacy of our solution. ■ WA49 3 - Overdriver: Enabling High Data Center Utilization Through Aggressive Memory Oversubscription Dan Williams, Cornell University, 4104 Upson Hall, Ithaca, NY, 14853, United States of America, djwill@cs.cornell.edu, Hani Jamjoom, Yew Huey Liu, Hakim Weatherspoon C -Room 10, Level 2- Mezzanine Machine Learning and Business Intelligence Sponsor: Information Systems Sponsored Session With the intense competition between cloud providers, resource oversubscription is essential for achieving higher utilization and profits from the underlying infrastructure. Resource oversubscription, however, comes at a price: it increases the likelihood of overload due to insufficient physical resources. We present Overdriver, a system that aggressively oversubscribes memory and immediately reacts to mitigate the effects of all types of overload, including transient overload. Chair: Maytal Saar-Tsechansky, Assistant Professor, University of Texas at Austin, 1 University Station, Austin, 78712, United States of America 1 - Active Inference and Active Learning for Data Streams Foster Provost, Professor, New York University, 44 West 4th Street #8-86, New York, NY, 10012, United States of America, fprovost@stern.nyu.edu, Josh Attenberg We consider applications where predictive models are applied to a stream of instances that can repeat, such as web pages for ad impressions, and where there is a budget for applying human resources to acquire ground truth labels for carefully chosen instances—both for learning and for direct inference (in lieu of using the predictive model). We introduce strategies for allocating human resources, which consider: p(x), which may be highly skewed; error cost; and the value for (active) learning. 2 - Bias in Cross Validation Claudia Perlich, Chief Scientist, Media 6 Degrees, 16 Oakrdige Rd, Mt Kisco, United States of America, claudia@media6degrees.com, Grzegorz Swirszcz Evaluation of model performance has a long tradition in statistics and machine learning. Non-parametric estimations of model performance include bootstrapping, jackknife, random sub-sampling and cross-validation. We show that cross-validation to data with low signal can lead to `holdout’ predictions with perfectly opposite ranking. While such a `model’ would raise suspicion, great harm can be done if it is integrated in an automated process that includes stacking or ensemble selection methods. 376 INFORMS Austin – 2010 ■ WA51 WA53 allows the very fast solution of problems in which up to 50000 scenarios are used to characterize uncertainty. Applications to defense and homeland security problems will be discussed. C -Room 12, Level 2- Mezzanine Optimal Routing Through Military Networks 2 - Army Research Office Program - Decision and Neural Sciences Janet Spoonamore, Army Research Office, P.O. Box 1221, Research Triangle Park, NC, 27709, United States of America, janet.spoonamore@us.army.mil Sponsor: Military Applications Sponsored Session Chair: Chris Odom, ENS, US Navy, Colorado School of Mines, Engineering Hall 816 15th Street, Golden, CO, 80401, United States of America, codom@mines.edu 1 - Routing and Scheduling Supply Ships for the Combat Logistics Force Gerald Brown, Operations Research Department, Naval Postgraduate School, Monterey, CA, 93943, United States of America, ggbrown@nps.navy.mil, Matthew Carlyle, Patrick Burson, Jeff Kline, Anton Rowe The Decision and Neuro Sciences program addresses development of new advanced modeling, simulation, optimization and other analysis methodologies to support command-level decision-making at the operational level. The program includes two thrusts - one addressing advanced numerical methods - especially addressing stochastic behaviors and second addressing modeling of cognitive and neural phenomenology of decision making. 3 - Tactical Behavior Composition Evan Clark, Intelligent Automation, Inc., 15400 Calhoun Drive, Suite 400, Rockville, MD, 20855, United States of America, eclark@i-a-i.com, Jeffrey Smith We synchronously route a fleet of supply ships between ports and combatant customer ships throughout an area of operations, or worldwide. Key concerns include keeping combatant inventories above required operational safety stock levels, minimizing port visit and other supply ship costs, sourcing costs, and the cost of fuel consumed. We show how the system works and what we have learned in practice along with our Military Sealift Command sponsor. Behavior composition for computer generated forces is a technique that facilitates the creation and validation of agent behavior. It refers to the practice of creating reusable primitives that can be combined to construct new complex agent behaviors. Research in behavior composition has often focused on the use of procedural primitives. This paper discusses a framework for commander agent behavior composition that includes not only procedural primitives, but also those representing tactical concepts such as spatial relationships, subordinate coordination, terrain analysis, firepower and mobility. These primitives give the domain expert the ability to influence the manner in which tactical decisions are made. These primitives are elements of a tactics description language called Tesla Using the Tesla language, a tactical behavior expert composes tactic templates which can later be used by commander agents in course of action development and to solve tactical problems. 2 - Interdicting Networks to Competitively Minimize Evasion with Synergy Between Applied Resources Brian Lunday, Assistant Professor, Department of Mathematical Sciences, U.S. Military Academy, Department of Math. Sci. (Building 601), United States Military Academy, West Point, NY, 10996, United States of America, lunday@vt.edu, Hanif Sherali We examine the problem of minimizing the maximum probability of evasion by an entity traversing a network from a given source-and-terminus, incorporating novel forms of superadditive synergy between resources applied to arcs in the network. We propose an alternative model for sequential overt and covert deployment of subsets of interdiction resources, and conduct comparative analyses between models for purely overt (with or without synergy) and composite overt-covert strategies. 4 - Resource-constrained Project Scheduling Under Uncertainty: Models, Algorithms and Applications Haitao Li, University of Missouri - St. Louis, 229 CCB, One University Blvd, St. Louis, MO, 63121, United States of America, lihait@umsl.edu 3 - New Results on the Network Diversion Problem Christopher Cullenbine, PhD Candidate, Colorado School of Mines, 1500 Illinois Street, Golden, CO, 80401, United States of America, ccullenb@mines.edu, Kevin Wood, Alexandra Newman This research studies the stochastic resource-constrained project scheduling problem (SRCPSP), which has a wide range of applications in machine scheduling, supply chain design, project portfolio optimization and personnel/manpower optimization. The SRCPSP is modeled as a Markov decision process (MDP) to cope with both structural and non-structural randomness. Techniques from optimization, artificial intelligence, simulation and statistics are built into an approximate dynamic programming (ADP) framework to tackle the “curses of dimensionality”. Preliminary computational results on the deterministic RCPSP are promising. The network-diversion problem seeks a minimum-weight, minimal s-t cut in a graph that contains a pre-specified edge. The problem arises in intelligencegathering and war-fighting scenarios. We use Lagrangian relaxation with a stronger integer linear-programming formulation to modify edge weights for near-minimumweight cut enumeration. We also describe new NP-completeness results, polynomially solvable special cases, and provide computational results that show improvements over the original. ■ WA53 4 - Routing Military Vehicles in a Threat Environment Accounting for Arc-Dependent Risk Costs Chris Odom, ENS, US Navy, Colorado School of Mines, Engineering Hall 816 15th Street, Golden, CO, 80401, United States of America, codom@mines.edu, Alexandra Newman, Kevin Wood C -Room 14, Level 2- Mezzanine Marketing Contributed Session Chair: Nancy Ryan, Associate Professor of Marketing, St. Edward’s University, 3001 South Congress Avenue, Austin, TX, 78701, United States of America, nancym@stedwards.edu 1 - Differences Between Imagers and Verbalizers in Users’ Preference-making Sangwon Lee, The Pennsylvania State University, 343 Leonhard Building, University Park, PA, 16802, United States of America, sangwon.advance@gmail.com, Richard Koubek A directed graph with nodes representing waypoints and sets of arcs denoting paths for vehicle transit models the area of operations. We develop an integer program and modify an enumeration algorithm to determine a path that maximizes the probability of mission success subject to flow balance and side constraints. We account for arc-dependent risk costs for the case in which a threat contributes risk to two or more arcs, and we provide preliminary numerical results. ■ WA52 Understanding target users is a crucial issue in establishing design and marketing strategies for computer-based applications. To contribute to the comprehension of target users, this study examines the effects of cognitive style (imagers vs. verbalizers) on user preference based on usability and aesthetics through an experiment using four simulated systems with different levels of usability and aesthetics. C -Room 13, Level 2- Mezzanine Decision Support for Military Operations Cluster: Homeland Security and Defense Invited Session 2 - The Market Entry Decision Based on Time-series Country Efficiency Gary Chao, Kutztown University, P.O. Box 730, Kutztown, PA, 19530, United States of America, chao@kutztown.edu, Maxwell Hsu Chair: Janet Spoonamore, Army Research Office, P.O. Box 1221, Research Triangle Park, NC, 27709, United States of America, janet.spoonamore@us.army.mil 1 - Solution Method for Large Scale Chance-constrained Problems Application Potential to Defense and Homeland Security Problems Miguel Lejeune, George Washington University, 2201 G Street, NW Funger 415, Washington, DC, 20052, United States of America, mlejeune@gwu.edu Companies may examine country ranking reports before they expand business operations abroad. Most reports focus on some socio-economic variables and compute the country ranking results using a weighted averaging method. This research picks up an attractive foreign market by taking advantage of the data envelopment window analysis (DEWA) in finding a relatively more efficient marketplace to invest. We apply to evaluate the efficiency of 22 countries based on the globalEDGE data from 2002 to 2008. We introduce a new method for the solution of chance-constrained problems. It is based on the extraction of patterns which define sufficient/minimal conditions for the chance constraint to hold and allows the exact reformulation of the stochastic problem as a linear problem. The method is computationally very efficient and 377 WA54 INFORMS Austin – 2010 3 - Let Me Stack Them Up: An Analysis of Internet Marketing Service Contract Ryan Choi, PhD Student, University of California, Irvine, 6454 Adobe Circle, Irvine, CA, United States of America, jihungc@uci.edu 5 - Inter-institutional Relationships and Emergency Management Fred Phillips, Professor, Alliant International University, and General Informatics LLC, 10622 Sunset Ridge Drive, San Diego, CA, 92131, United States of America, fp@generalinformatics.com We examine two service contracts which Amazon.com offers to its competing sellers; i.e., Selling on Amazon (SOA) and Fulfillment by Amazon (FBA). We analyze how Amazon is incentivized to offer one or both of these contracts. Compared to pure competition, either contract is more likely offered when consumers’ valuation gap gets small. Assuming that this valuation gap disappears once a contract is signed up, Amazon’s contracting decision varies depending on which seller has a cost advantage. Public disasters from the Exxon Valdez spill to the US mortgage meltdown involve many agencies. In improved networks of institutions, the fox will not guard the henhouse, accountability is enhanced rather than clouded, and remediation is quick, with blame assigned later. This paper advocates a new field of HighPerformance Inter-Organizational Interaction (HPII). It maps dimensions of HPII against an extended Multiple Perspectives schema. Recent disasters and research directions are discussed. 4 - Attracting Customers with Attractive Signage and Architecture Nancy Ryan, Associate Professor of Marketing, St. Edward’s University, 3001 South Congress Avenue, Austin, TX, 78701, United States of America, nancym@stedwards.edu, Helene Caudill ■ WA55 C -Room 16, Level 2- Mezzanine Retail establishments should not overlook the importance of signage and architecture. We conducted a laboratory study using over 125 students who reviewed the exterior signs and architecture of five different restaurants. Results reveal how important these two features are in terms of customers’ intentions to eat there. New Product Innovation Strategy Sponsor: Technology Management/New Product Development Sponsored Session Chair: Sreekumar Bhaskaran, Assistant Professor, Southern Methodist University, 6212 Bishop Blvd, Dallas, TX, 75205, United States of America, sbhaskar@mail.cox.smu.edu 1 - Managing Delegated Search Over Design Spaces Sanjiv Erat, University of California San Diego, San Diego, CA, United States of America, serat@ucsd.edu, Vish Krishnan ■ WA54 C -Room 15, Level 2- Mezzanine Technology Assessment and Forecasting II Organizations increasingly seek solutions to open-ended design problems by employing an approach where the search over a solution space is delegated to outside agents. We study this new class of problems, and through an analytical model, we examine the relationship between problem specification, award structure, and breadth of solution space searched by outside agents towards characterizing how a firm should effectively manage such open-ended design contests. Sponsor: Technology Management/New Product Development Sponsored Session Chair: Fred Phillips, Professor, Alliant International University, Avenue of Nations, San Diego, CA, 92131, United States of America, fphillips@alliant.edu 1 - How do Small Biotechnology Firms Innovate? The Cases From Taiwan Yu-Shan Su, Associate Professor, National Taiwan Normal University, 162, HePing East Road, Section 1, Taipei, 106, Taiwan - ROC, bellesu222@yahoo.com.tw 2 - Drivers of Value and Growth: An Examination of Innovation in the Solar Energy Supply Chain Jane Davies, University of Cambridge, Judge Business School, Trumpington Street, Cambridge, CB2 1AG, United Kingdom, j.davies@jbs.cam.ac.uk, David Kirkwood How do small firms innovate? How do a small firm’s internal capabilities and external alliances contribute to its innovativeness? The main purpose of this study is to adopt theoretical angle of open innovation to discuss small biotechnology firms in Taiwan. This study offers an integrated perspective of open innovation in the literature. The introduction of government incentives has seen a plethora of firms enter the solar sector. These include both start-ups and firms diversifying from other industries. Along with incumbents, these firms face the dual pressures of reducing production costs while increasing the technology efficiency of solar power. We combine secondary data and case study analysis of 70 solar firms to show that process and technological innovation have differential effects on revenue growth and market value. 2 - Forecasting Timely Revolutions in Organizational Performance Charles Weber, Associate Professor, Portland State University, P.O. Box 751, Engineering and Technology Management, Portland, OR, 97207, United States of America, charles.weber@etm.pdx.edu, Nitin Mayande 3 - Design and Introduction of Conspicuous Durable Products Vishal Agrawal, Georgia Institute of Technology, 800 W Peachtree St NW, Atlanta, GA, United States of America, Vishal.Agrawal@mgt.gatech.edu, Stylianos Kavadias, Beril Toktay It has been shown that subsystem-level learning activities and firm-exogenous learning activities can induce delayed, timely revolutions in organizational performance. This paper develops a method for forecasting revolutions in organizational performance in an open innovation system. Firm-internal and firmexternal factors are taken into consideration. We study the implications of exclusivity-seeking consumer behavior on the design and introduction decisions for a durable product, namely the durability and pricing choices of the firm. We draw upon the traditional market models of vertically differentiated durable products to incorporate exclusivity-seeking behavior, and show that firms should instead consider designing products that undergo slow value erosion in conjunction with a high-price, low-volume product introduction strategy. 3 - Forecasting the Development of Clean Coal and Natural Gas Technologies Christopher Ordowich, SRI International, 1100 Wilson Blvd, Arlington, VA, United States of America, christopher.ordowich@sri.com, John Chase 4 - Product Introduction Timing for Start-ups Sinan Erzurumlu, Assistant Professor, Babson College, Tomasso 123, Babson Park, MA, 02457, United States of America, serzurumlu@babson.edu, Sreekumar Bhaskaran, Karthik Ramachandran This study estimates the costs and efficiencies of several types of coal and natural gas power plants with and without carbon capture technologies through 2050. Improvements in plant efficiency and reductions in capital and O&M costs are modeled using technology learning curves established by a detailed analysis of historic performance data. Combined with demand and input cost forecasts, the learning curves were used to project the cost and adoption of each plant type over time. We study how a start-up organization should structure its development process. While cash constraints pressure the firm to launch a product as soon as possible (to avoid or delay bankruptcy), it could affect the future products. We develop optimal policies for the start-up firm to determine whether and when to launch an existing product under technological uncertainty about future development of products. 4 - Exploring the Societal Dimensions of IT: A Look at the Future of Sustainable IT Services Robert Harmon, Professor of Marketing & Technology Management, Portland State University, P.O. Box 751, Portland, OR, 97207, United States of America, harmonr@pdx.edu, Haluk Demirkan Green IT, the first wave of sustainable IT, developed strategies for reducing energy costs and carbon footprints, primarily in data centers. Green IT has been productoriented and internally focused within the IT function. The second wave of sustainable IT will be service-oriented and focused beyond the IT function to serve the organization’s business ecosystem and society at large. This work explores the key dimensions driving the development and applications of sustainable IT services. 378 INFORMS Austin – 2010 ■ WA56 WA58 3 - Optimal Portfolio Strategy with Liquidity Capacity Wei Chen, Analytical Solutions Manager, SAS Institute Inc., SAS Campus Dr., Cary, NC, 27513, United States of America, Wei.Chen@sas.com C - Room 1, Level 1 Simulation Optimization and Global Optimization of Expensive Functions Liquidity is essential for banks to maintain long-term viability. An optimal portfolio strategy should not only manage the cash flow gaps but also provide adequate low cost contingent funding sources in distressed events. This paper proposes a model of finding minimal cost portfolio with a chance constrained level of positive excess cash flow and self-sustaining liquidity capacity. The model results in a tractable linear programming problem using the scenario based approach. Sponsor: Simulation Society Sponsored Session Chair: Peter Frazier, Assistant Professor, Cornell University, 232 Rhodes Hall, Ithaca, NY, 14853, United States of America, pf98@cornell.edu 1 - Simulation-Optimization Methods for Resource Allocation to Achieve Equity Muer Yang, University of Cincinnati, Dept of QAOM, College of Business, Cincinnati, OH, 45221, United States of America, yangmr@mail.uc.edu, Theodore Allen, Michael Fry, David Kelton ■ WA58 C - Room 3, Level 1 Finance-Risk Management This paper uses simulation-optimization models to allocate limited resources under uncertainty to achieve equity. By equity, we mean that all jobs, customers, etc. should have approximately equivalent performance measures (e.g., time in queue). We can provide probabilistic guarantees of global optimality for these allocations. We present one possible application of this work in allocating voting machines to precincts for local and national elections. Contributed Session Chair: D.J. Alexander-Houle, Adjunct; Program Manager, University of Phoenix, HP, 14207 Torrey Vista Dr, Houston, TX, 77014, United States of America, dahoule@sbcglobal.net 1 - A Coherent Valuation Approach for Valuing Risky Projects S. Reza Seyedshohadaie, Texas A&M University, 3131 TAMU, College Station, United States of America, sreza@tamu.edu, Sergiy Butenko, Ivan Damnjanovic 2 - Global Optimization with Reponse Surfaces for Expensive Simulation Models Christine Shoemaker, Professor, Cornell University, 210 Hollister Hall, Cornell University, Ithaca, NY, 14853, United States of America, cas12@cornell.edu We present a coherent valuation approch for valuing risky projects in partially complete markets. The model is based on the exposure to risk and the trade-off between risk and reward. We demonstrate the application of the model on a largscale engineering project. We will describe an effective algorithm for global optimization of simulation models that are computationally expensive and apply it to several problems, including an environmental simulation model involving systems of nonlinear partial differential equations. We will demonstrate applications of up to 30 decision variables. 2 - Estimation Error Reduction in Portfolio Optimization with Conditional Value-at-Risk Gah-Yi Vahn, PhD Student, UC Berkeley, 4141 Etcheverry Hall, Mail Code 1777, Berkeley, CA, 94704, United States of America, gyvahn@berkeley.edu, Andrew Lim 3 - Noise-Tolerant Bayesian Bisection Peter Frazier, Assistant Professor, Cornell University, 232 Rhodes Hall, Ithaca, NY, 14853, United States of America, pf98@cornell.edu, German Gutierrez, Shane Henderson We introduce a novel method of obtaining robust solutions to data-driven portfolio optimization with Conditional Value-at-Risk (Expected Shortfall). This method can be interpreted as penalizing model uncertainty in the optimization problem. We present some analysis of the method and empirical results that show the superior performance of this method when the underlying log-return data is both wellbehaved (multivariate Gaussian) and heavy-tailed (multivariate t). We consider the stochastic optimization problem where we observe noisy derivatives of the objective function. These derivatives observations are expensive to obtain, and so our goal is to optimize the function as accurately as possible with a bounded number of observations. We derive the optimal sequential sampling policy using dynamic programming for a simplified version of this problem, and then discuss the use of this policy in the original problem. 3 - Dynamic Models for Consumer Default Risk Jonathan Crook, Professor, University of Edinburgh, Credit Research Centre, Business School, 50 George Square, Edinburgh, EH10 4SW, United Kingdom, j.crook@ed.ac.uk, Tony Bellotti ■ WA57 C - Room 2, Level 1 This talk explains the use of survival analysis for the prediction of default for consumer loans. The talk will explain how macroeconomic variables can be incorporated into the model and show results from the parameterisation of such a model and the predictive performance of it using a data set relating to credit cards. The model is used to stress test the portfolio of loans using Monte Carlo simulation to estimate the Value at Risk and Expected Shortfall of the portfolio. Recent Advances in Portfolio Optimization Sponsor: Financial Services Section Sponsored Session Chair: Chaithanya Bandi, Massachusetts Institute of Technology, 77 Mass Ave, Cambridge, MA, 02139, United States of America, cbandi@mit.edu 1 - Fairness in Multi-account Optimization with Transaction Costs Dan Iancu, Stanford University, Stanford GSB, Stanford, CA, United States of America, Iancu_dan@gsb.stanford.edu, Dimitris Bertsimas, Nikolaos Trichakis 4 - Risk Tolerance Tempered with Optimal Time Increments D.J. Alexander-Houle, Adjunct; Program Manager, University of Phoenix, HP, 14207 Torrey Vista Dr, Houston, TX, 77014, United States of America, dahoule@sbcglobal.net, G. R. Houle How people reason about economic choices is risk tolerance.Of social concern is the risk shift from pooled to personal responsibility. Using the fractal nature of people creates the framework for risk complexities Grable indicates as, “underlying factor within Ö decision frameworks” and the aggressiveness of decisions will reflect risk tolerance levels (2008, p. 4). Research results identifying worst case performance illustrates a foundation for creating systemic risk tolerance. In this work, we focus on the problem faced by fund managers when executing rebalancing trades for multiple accounts simultaneously. We formulate a model that addresses two key issues, namely how to split the trading costs across the accounts, and how to incorporate all the information in a scheme for rebalancing the accounts in a fair way. 2 - Estimating the NIH Efficient Frontier Dimitrios Bisias, PhD Student, MIT, 70 Pacific Street Apt.327, Cambridge, MA, 02139, United States of America, dbisias@mit.edu, Andrew Lo, James Watkins The National Institutes of Health (NIH) is the preeminent source of funding for biomedical research, hence its funding allocation decisions have enormous impact on public health and social welfare. Modern financial portfolio theory is used to estimate the risk/reward trade-offs of NIH allocation decisions by treating appropriation as an investment and the decrease in years of life lost as the investment return. 379 WA61 INFORMS Austin – 2010 ■ WA61 ■ WA62 H - Room 400, 4th Floor H - Room 402, 4th Floor Operations Management V Aviation Applications III Contributed Session Contributed Session Chair: Heping Liu, North Dakota State University, Department of Industrial & Manufacturing, Fargo, ND, 58108, United States of America, hepingliu@yahoo.com 1 - Constraint and Flight Rule Management for Space Mission Operations John Chachere, Senior Computer Scientist, Stinger Ghaffarian Technologies, 1060 Arbor Road, Menlo Park, CA, 94025, United States of America, john.m.chachere@nasa.gov, Jeremy Frank, Javier Barreiro Chair: Akira Kondo, Federal Aviation Administration, 800 Independence Ave., SW, Washington, DC, 20591, United States of America, akira.kondo@faa.gov 1 - Customer Profitability Analysis for Marketing Initiatives in a Fractional Airline Jintao Ouyang, CitationAir, 5 American Lane, Greenwich, CT, 06831, United States of America, jouyang@citationair.com, Aang Daniel, Roger Zhan, Haiyuan Wang Due to the operation nature of fractional airlines, operation costs such as charter premium and position do not directly link to specific customers. A regression based statistical method is presented to associate these costs to each customer. We also identify the factors that affect the profitability of customers. These factors can be used for marketing initiatives such as contract renewal, customer retention, and devising new pricing schemes. NASA’s Mission Operations Directorate (MOD) has formalized thousands of operational constraints to help govern human spaceflight missions. MOD collects, develops, documents and applies these constraints to ensure the safety of the crew, as well as proper operation of the spacecraft systems and payloads. These constraints are stored in human-readable documents and also used to configure tools used by the flight controllers who plan and fly missions. We have begun developing a novel capability for authoring and maintaining such constraints called the Constraint and Flight Rule Management system (ConFRM). ConFRM provides history tracking and commenting features that allow authors to trace the history of constraints throughout their lifecycle. ConFRM maintains links between related constraints, and between constraints and source information used to create the constraints. ConFRM uses these links to ensure consistency between constraints throughout their lifecycle, and provides authors and reviewers the ability to navigate between constraints and related data. Finally, ConFRM enables export of constraints into many different forms, including human readable documents and tool configurations, thereby eliminating manual labor and reducing transcription errors. 2 - Optimized Airport Security Study Shannon Harris, Technomics, Inc, 201 12th Street South, Suite 612, Arlington, VA, 22202, United States of America, sharris@technomics.net, Joon Kim, Jaime Gonzalez, Elizabeth Wilson The current security measures implemented at airports produce “soft targets” in the form of lengthy queues that heighten the risk of a terrorist attack. This study examines Washington Dulles and designs a model to improve the allocation and usage of security resources. Two alternative designs make use of layered, defense-indepth security measures and the concept of unpredictability. The best alternative is selected by analyzing simulation outputs based on a value function. 2 - Reverse Ranking and Overshooting in Supply Chains with Private Inventory Information Alexandre Belloni, Assistant Professor, Duke University, 1 Towerview Drive, Durham, NC, 27708, United States of America, abn5@duke.edu, Giuseppe Lopomo, Shouqiang Wang 3 - A Value-based Time-Phased Bayesian Network (VTBN) for Augmented Safety Risk Assessment James Luxhoj, Professor, Rutgers University, 96 Frelinghuysen Road, Dept. of ISE, Piscataway NJ 08854, United States of America, jluxhoj@rci.rutgers.edu, Michael Morton We study contracts for a single supplier with fixed capacity selling to multiple retailers who are privately informed on their inventory levels. In symmetric environments, instead of a balancing policy, it is optimal for the supplier to make retailers with lower initial inventory levels end up with a larger final positions (reverse ranking). We characterize when it is optimal to ``overshoot” to provide a larger quantity to a retailer than it would get in the corresponding centralized system. The use of Unmanned Aircraft Systems (UAS) for civil applications is increasing in the United States. There is a need to develop advanced risk models that capture the complexities of integrating aviation regulations, functions, hazards and causal factors into a probabilistic model for augmented safety assurance. This presentation introduces a Bayesian Network that integrates the use of value functions and time phasing for modeling safety risk analysis of small UAS applications. 3 - Backup Agreements in Multiple Component Procurements with Demand Updates Mingchang Wu, PhD Student, University of Connecticut, 2100 Hillside Road, Storrs Mansfield, Storrs Mansfield, CT, 06269, United States of America, mingchang.wu@business.uconn.edu, Suresh Nair, Lakshman Thakur 4 - Departure Demand, Efficiency, Taxi-out Delay, and Unimpeded Taxi-out Time Akira Kondo, Federal Aviation Administration, 800 Independence Ave., SW, Washington, DC, 20591, United States of America, akira.kondo@faa.gov Taxi-out delays play an important role in the computation of key airport performance metrics. In this system, departure demand and resulting airport departure efficiency significantly impact crucial parts in System Airport Efficiency Rate (SAER). This study provides a new definition of taxi-out times and how estimation of unimpeded taxi-out time affects computation of taxi-out delays. We study a supply chain where a manufacturer buys two different components from two suppliers to produce one product for the selling season.This is an extension of Eppen and Iyer’s work,where we now look at components rather than end product.With each supplier,the manufacturer has a particular backup agreement.Our objective is to derive an optimal purchase policy which describes the optimal commitments to each supplier and a reaction plan to the demand updates at the later stage. ■ WA63 4 - The Optimum Policies to the Distribution/Inventory System Problem in the Medical Center Jimmy Alexander Carvajal Beltran, Student, Universidad de los Andes, Carrera 1 N° 18A - 12, Bogotà, Colombia, ja.carvajal911@uniandes.edu.co, Ciro Alberto Amaya Guio, Fabiàn Andrés Castaño Giraldo, Nubia Milena Velasco Rodriguez H - Room 404, 4th Floor Decision Analysis For Public Health Sponsor: Decision Analysis Sponsored Session Chair: Ozgur Araz, Postdoctoral Fellow, University of Texas at Austin, Patterson Lab 628, Austin, TX, 78712, United States of America, oaraz@mail.utexas.edu 1 - Comparing Cost-effectiveness of Physical Activity Interventions Shinyi Wu, Assistant Professor, University of Southern California, 3715 McClintock Ave., GER 240C, Los Angeles, CA, 90089, United States of America, shinyiwu@usc.edu This paper describes a new approach for solving the budget constrained distribution and inventory problem for one warehouse and n retailers. This is a typical situation in medical supply networks where a single warehouse supplies a set of pharmacies with the main objective of minimizing total costs. To solve the problem, we propose an iterative algorithm which uses mathematical programming methods. We present the principal ideas of this approach and results using random instances. 5 - Simulation Modeling for Clinic Telephone Systems Heping Liu, North Dakota State University, Department of Industrial & Manufacturing, Fargo, ND, 58108, United States of America, hepingliu@yahoo.com, Jing Shi We conducted a systematic review and developed a method to compare costeffectiveness (CE) across a wide variety of physical activity (PA) intervention strategies. Study quality was variable. Decision prompts were most cost-effective but had tiny effects. School-based and other wide-reach interventions ranked well. High intensity programs were least cost-effective but had the largest effect sizes. The CE, effect size, and study quality should all be considered when choosing PA interventions. Clinic telephone systems can guide patients to obtain optimal healthcare delivery services. In our research, simulation modeling is used to optimize clinic telephone systems with the functions of leaving messages and call-back services. Centralization and decentralization are two considered telephone system frames. According to operator utilization and patient satisfaction level, various scenarios are designed and simulated. The obtained results can benefit the telephone system configuration. 380 INFORMS Austin – 2010 2 - A Decision Analytic Approach for Modeling School Closures During an Influenza Pandemic Ozgur Araz, Postdoctoral Fellow, University of Texas at Austin, Patterson Lab 628, Austin, TX, 78712, United States of America, oaraz@mail.utexas.edu, Sean Burke, Paul Damien, Lauren Meyers, Bryce van de Geijn, Alison Galvani WA65 5 - Workload Scoring of Nurse to Patient Assignments Ilgin Acar, Anadolu University, Department Of Industrial Engineering, Iki Eylul Campus, Eskisehir, 26555, Turkey, ipoyraz@anadolu.edu.tr, Steven Butt This work is the first to explicitly consider incorporating travel distances into the construction of a nurse’s patient assignments through the construction of a workload score based on nurse travel distances and patient acuity measures. The workload scores were developed through consultation with charge nurses using AHP. The resulting tool displays a nurse’s assigned rooms and associated workload score in an accessible spreadsheet format. In this presentation, we present a decision analytic approach for making school closure decisions during an influenza pandemic. We build a mass action model and assume the severity of the disease is uncertain for the decision makers. A decision tree is used to evaluate several closure and reopening decisions simultaneously based on their cost effectiveness. Lastly, we perform several sensitivity analyses on decision making parameters and present our results. ■ WA65 3 - Dynamics of a Pharmaceutical Risk Sharing Agreement Reza Mahjoub, PhD Student, Ivey Business School, 1151 Richmond St., London, ON, Canada, rmahjoub@ivey.uwo.ca, Fredrik Odegaard, Greg Zaric H - Room 408, 4th Floor Inventory Management V Contributed Session Some new drugs such as cancer drugs could be very costly to develop and manufacture while their effectiveness and efficiency in real life may be unproven. A risk sharing agreement is a contract between the drug manufacturer and a healthcare payer to manage uncertainties regarding the cost and effectiveness of those drugs. We develop a model to examine the dynamics of a risk sharing contract for a drug manufacturer. Chair: Ayse Gönül Karaarslan, PhD Candidate, Eindhoven University of Technology, P.O. Box 513, Eindhoven, 5600 MB, Netherlands, a.g.karaarslan@tue.nl 1 - A Simulation-optimization Approach to the Inventory Mangement of Perishable and Substitutable Items Bret Myers, Villanova University, 442 Hartford Square, West Chester, PA, 19380, United States of America, bret.myers@villanova.edu ■ WA64 A simulation-optimization approach is used to analyze inventory policy for two perishable and substitutable items. A set of perishable items is considered under a periodic system of inventory control where demand for a preferred item can be satisfied by a substitute item with in the event of a stockout of the preferred item. The retailer is faced with the decision of determining the order-up-to levels which maximize expected total profit. H - Room 406, 4th Floor Health Care, Modeling and Optimization V Contributed Session Chair: Ilgin Acar, Anadolu University, Department Of Industrial Engineering, Iki Eylul Campus, Eskisehir, 26555, Turkey, ipoyraz@anadolu.edu.tr 1 - Consensus by Averaging Phylogenetic Trees Scott Provan, University North Carolina, Department Statistics and Operations Research, Chapel Hill, NC, 27599, United States of America, Scott_Provan@UNC.edu, Ezra Miller, Megan Owen 2 - Policy Parameter Adjustments to Meet Desired Service Level Requirements for (r, NQ) Inventory Models Yasin Unlu, University of Arkansas, 4207 Bell Engineering Center, Fayetteville, AR, 72701, United States of America, yunlu@uark.edu, Manuel D Rossetti This study introduces a simulation optimization based procedure for setting policy parameters of continuous review (r, NQ) inventory models in the face of complex demand cases. The experiments done with various demand scenarios show that the procedure yields promising results in terms of attaining specified target service levels. We introduce a new notion of the consensus tree for a set of phylogenetic trees, by representing them as points in the phylogenetic tree space of Billera, Holmes, and Vogtmann. The property of non-positive curvature of this space ensures that the consensus tree captures the correct notion of an “average” tree, and that there is an algorithm for computing this tree. We give as applications reconstructing species trees from gene trees and comparing the structure of blood vessels in the brain. 3 - A Multiple-level Supply Chain Coordination Model by (Q, r) Policies in a Fuzzy Environment Xinmin Wu, OR Specialist, SAS, Sas Campus Drive, Cary, 27513, United States of America, xinmin.wu@sas.com, Don Warsing 2 - A Probabilistic Optimization Approach to Analyze Large Scale Emergency Medical System on Highways Ana Iannoni, Ecole Centrale Paris - Laboratoire Genie Industriel, Grande Voie des Vignes, Chatenay Malabry, 92295, France, iannoni93@hotmail.com, Reinaldo Morabito, Cem Saydam we present a serial multiple-level supply chain coordination model by (Q,r) policies in a fuzzy risk environment. Sources of risk and uncertainty in our model include demand, lead time, supplier yield, which are modeled by fuzzy sets. Heuristics are presented to determine local optimal policies on the basis of techniques identified in the literature on fuzzy sets. A coordination process with an external coordinator is implemented to improve supply chain performance based on global view. In this study we present optimization methods based on greedy heuristics embedding an approximate hypercube queuing model. The proposed approach can support two decisions in the operation of emergency systems on highways: the location and districting of the ambulances. We applied these methods to a case study and to instances of up to 100 ambulances. The present approach is an alternative for the analysis of large scale systems, which provides reasonable accuracy and affordable running times. 4 - A Modified Base Stock Policy for an Assemble to Order System with Different Review Periods Ayse Gönül Karaarslan, PhD Candidate, Eindhoven University of Technology, P.O. Box 513, Eindhoven, 5600 MB, Netherlands, a.g.karaarslan@tue.nl, Ton de Kok, Gudrun P. Kiesmüller 3 - A Multi-class Open Queuing Network with Priority Discipline Applied to the Emergency Department Sumi Kim, Yonsei University, Shinchon-dong, Seodaemun-gu, Seoul, Korea, Republic of, sumi_kim@yonsei.ac.kr, Seongmoon Kim We have a single item assembled from two components. The inventory levels are reviewed periodically and customer demand is stochastic. One of the components has a longer lead time, higher holding cost and shorter review period compared to the other one. We analyze a modified base stock policy such that one stockpoint is controlled by an order-up to policy. The orders for the other stockpoint are synchronized depending on its order-up-to level and the inventory level of the other component. We formulate the patient flows in the emergency department using a multi-class open queueing network. The unique aspect of this paper is that it incorporates the priority discipline with the queueing network, in order to control the waiting time of more urgent patients. A case study based on actual data from an emergency department demonstrates how effective the introduced model and the policy with the priority discipline are in controlling the waiting time and improving the quality of service. 4 - Optimal Clinical Scheduling with No-shows Ji Lin, PhD Candidate, Purdue University, Weldon School of Biomedical Engineering, 206 S. Martin Jischke Drive, West Lafayette, IN, 47907, United States of America, lin35@purdue.edu, Mark Lawley, Kumar Muthuraman The accessibility and efficiency of outpatient care are largely affected by the appointment schedules. Patient no-show causes waste of physician time and revenue loss. Random booking results in long waiting time and overtime. Patients usually have different no-show rates. Thus, we propose MDP model and optimal scheduling policies for heterogeneous no-show patients. Approximate Dynamic Programming methods are developed to solve the curse of dimensionality. 381 WA66 INFORMS Austin – 2010 ■ WA66 2 - Modeling Parameter Uncertainty in Stochastic Simulations Canan Gunes, PhD Student, Carnegie Mellon University, 5000 Forbes Avenue, Pittsburgh, PA, 15213, United States of America, cgunes@andrew.cmu.edu, Bahar Biller H - Room 410, 4th Floor Transportation, Other We consider a stochastic simulation and demonstrate how to account for stochastic uncertainty and parameter uncertainty in the output analysis. We further decompose the variance of the output data into terms associated with each type of uncertainty and use this decomposition to develop a data-collection schema for reducing parameter uncertainty. We illustrate our approach with inventory system simulations. Contributed Session Chair: Gokhan Memisoglu, PhD Student, Texas A&M University, Department of Industrial and Systems Eng, Texas A&M University, College Station, TX, 77843-3131, United States of America, gmemis@tamu.edu 1 - A Net Present Value Model for Investment in Airport Assets Alexandre de Carvalho, Instituto de Pesquisa EconÙmica Aplicada IPEA, Diretoria de Estudos Regionais e Urbanos, SBS Quadra 1, Edificio BNDES, sala 718, Brasilia, DF, 70076-900, Brazil, alexandre.ywata@ipea.gov.br, Alessandro VM de Oliveira, Reinaldo C. Garcia 3 - A Discrete Simulation Approach to the Design of a Warehouse for Air Cargo Operations Carlos Osorio, Politecnico Grancolombiano, Calle 57 3-00 Este Fac Ingenieria, Bogota, Colombia, caosorio@poli.edu.co, Oscar Javier Parra Ortega This paper shows the application of discrete simulation for designing the main air cargo warehouse of one of the biggest airlines in Colombia and South America. The research begins with the evaluation of the operations carried out in the warehouse; the current performance is analyzed using key logistics indicators, and prospective scenarios are then generated and evaluated. Preeliminary results are also reported. Improvement and expansion in infrastructure transport assets are among the main concerns facing the transport specialists due to the high investments involved. The timing and the combination of new transport investments is key to analyze their long-term effects. This paper proposes an investment model based on Net Present Value (NPV) analysis. In particular, the model is applied to: (i) the building of a new airport; and (ii) the expansion of already existing “major” and “minor” airports. 4 - Simulation to Identify Errors in Generalized Tournaments Christopher Keller, Assistant Professor of Marketing and Supply Chain Management, East Carolina University, 3136 Bate Building, School of Business, Greenville, NC, 27858, United States of America, kellerc@ecu.edu 2 - Network Connectivity Analysis for Port Competitiveness Study Ek Peng Chew, Associate Professor, National University of Singapore, 10 Kent Ridge Crescent, Singapore, 669606, Singapore, isecep@nus.edu.sg, Loo Hay Lee, Jianlin Jiang, Chee Chun Gan This paper presents a Monte Carlo simulation of ranking participants in a generalized tournament, including variations in: number of participants; completeness of the tournament; and paired comparison errors. Some paired comparison errors are not reliably identifiable and a complete and accurate ordering of participants is unlikely. Using a partial ordering topological rank, jackknife estimates of the average rank do admit the identification of some of the paired comparison errors. Port connectivity is an important factor that deserves much attention in the study of port competitiveness. Determining how well one port connects to others is hardly easy, as it being an abstract concept might bring about different interpretations and definitions in different cases. In this paper, we will propose a measure using network anaylsis to measure port connectivity. 3 - Student Assignment Models for a School System Trivikram Rao, PhD Student, University of Louisville, Department of Industrial Engineering, JB Speed School of Engineering, Louisville, KY, 40292, United States of America, trivikram.rao@louisville.edu, Arsalan Paleshi, Bulent Erenay 5 - Simulating Social Networks in Understanding Dynamics of Customer Purchase Behavior: Case of Cult Brands Ahmet Ozkul, Assistant Professor of Management, University of New Haven, 300 Boston Post Rd., Maxcy Hall, West Haven, CT, 06516, United States of America, aozkul@newhaven.edu, Aqin Hu This research proposes a mathematical programming approach for student assignment to schools while incorporating quantitative, qualitative constraints such as travel cost, parental preferences, and socio-economic constraints. The model’s sensitivity in cost, parental satisfaction terms to certain constraints is tested. Also, extension of this approach to other assignment problems is discussed. When we consider customers as actors in a purchasing relationship of products, Social Network Analysis may be used to reveal unknown patterns and explain customer behavior. Using a simulation analysis, we create a market of M customers and N products. Customers create a relationship when they buy a given product. The number of links and frequency of the purchase determine the nature of the relationship. We calculate social network measures in each cycle to observe the dynamics. 4 - Optimal Deployment of Emissions Reduction Technologies for Large Fleets Gokhan Memisoglu, PhD Student, Texas A&M University, Department of Industrial and Systems Eng, Texas A&M University, College Station, TX, 77843-3131, United States of America, gmemis@tamu.edu, Mohamadreza Farzaneh, Kiavash Kianfar ■ WA68 H - Room 415, 4th Floor In states that have serious air quality problems, such as Texas and California, public fleet managers are under pressure to reduce emissions from their fleet. In order to help them with this problem, this research study will create an optimization model capable of determining the most efficient assignment of emission reduction strategies among vehicles and equipment in a large fleet. To achieve the goal, this study will focus on Texas Department of Transportation’s (TxDOT’s) fleet. Innovation/Entrepreneurship I Contributed Session Chair: Arash Dadvand, CGN and Associates, 415 SW Washington St, Peoria, IL, 61602, United States of America, adadvand@cgn.net 1 - Diffusion of Innovation Products: Network Effects and Bandwagon Effects Shuzhen Sun, School of Industrial Engineering & Management, Oklahoma State University, School of Industrial Engineering & Mgt., Oklahoma State University, Stillwater, Ok, 74078, United States of America, zhener18@gmail.com, Di Xu ■ WA67 H - Room 412, 4th Floor Simulation I Contributed Session Bandwagon effects and network effects play important roles in consumers’ purchase decisions. This paper uses the small-world network model to study the two effects on the diffusion of innovation products. Simulations are conducted to examine the diffusion process and adoption rate under different levels of bandwagon pressures, different strength of network effects,and different network configurations, on the assumption that bandwagon effects exist in all conditions. Chair: Ahmet Ozkul, Assistant Professor of Management, University of New Haven, 300 Boston Post Rd., Maxcy Hall, West Haven, CT, 06516, United States of America, aozkul@newhaven.edu 1 - Incorporating Analytic Hierarchy Process with Simulation to Assess Health Service Quality Yan Li, The University of Texas-Pan American, 508 E Redbud Ave, Mcallen, TX, 78504, United States of America, tongjijacky@hotmail.com, Jianzhi Li 2 - A System Dynamics Model to Understand Innovation in the Design Process Nur Ozge Ozaltin, University of Pittsburgh, 1048 Benedum Hall, Pittsburgh, PA, 15261, United States of America, noo7@pitt.edu, Mary Besterfield-Sacre, Larry Shuman While improving quality in health care is currently at the forefront of professional, political, and managerial attention, it has yet to fully understand the key dimensions constituting health-care quality and develop valid approaches to their measurement. The methodology proposed in this paper, AHP based simulation, will provide great insights in tackling this problem and open up a world of possibilities for future research. To improve innovation, it should be better understood how the teams navigate the design process from initial conception to prototype. We examine the bioengineering design process to investigate associations between design patterns and the quality of the resulting artifact. We identify the critical patterns and factors that lead to innovation. 382 INFORMS Austin – 2010 WA71 ■ WA70 3 - Entrepreneurship and Community Development: A Fallacy From Central Mexico Eliseo Vilalta-Perdomo, Head Dept Industrial and Systems Engineering, Tecnológico de Monterrey, Av Gral Ramón Corona 2514, Col. Nuevo México, Zapopan, 45201, Mexico, eliseo.vilalta@itesm.mx, Cynthia Montaudon-Tomas H - Salon G, 6th Floor Planning and Strategies for Airline Operations Sponsor: Aviation Applications Sponsored Session To consider entrepreneurship as a dynamo for economic development is challenged throughout this work done in central Mexico. Two programs from different rural communities in Guanajuato are studied. Probably the most promising finding is to recognize that individual economic development and community social development are not linked. A proposal to increase quality of life in rural communities is presented. It is centered on creating and maintaining self-organized web-based networks. Chair: Sergey Shebalov, Principal Research Analyst, Sabre Holdings, Dallas/Fort Worth, TX, United States of America, Sergey.Shebalov@sabre-holdings.com 1 - Baggage Capacity and Demand Management Becomes Even More Sophisticated Desmond Di Wang, Northwestern University, 2145 Sheridan Road, Evanston, IL, 60208, United States of America, diwang2007@u.northwestern.edu, Diego Klabjan 4 - Efficient Targeted Concept Development Method Arash Dadvand, CGN and Associates, 415 SW Washington St, Peoria, IL, 61602, United States of America, adadvand@cgn.net While sophisticated forecasting management systems exist for the passengers and cargo load of an aircraft, this is not the case for baggage despite significant costs associate with baggage mishandling. It is thus desirable to detect excessive baggage load early during the booking process to avoid dire consequences for both passengers and the airline. We present methodologies behind a system for baggage load forecasting any number of days before the day of operations. Breakthrough competitive advantage are accomplished by competitive concepts. Concept development is costly, hard to manage and may not result in a viable solution. This is a method to formulate a problem, effectively and efficiently create concepts based on generic cross-industry patented solutions, and prioritize concepts to meet predefined goals. Final set of concepts could be optimized and improved. 2 - Short-term Maintenance Allocation Sergey Shebalov, Principal Research Analyst, Sabre Holdings, Dallas/Fort Worth, TX, United States of America, Sergey.Shebalov@sabre-holdings.com ■ WA69 H - Salon F, 6th Floor Short-term maintenance allocation involves building and supporting maintenance schedule for each tail to ensure its operationability. We present a model that creates an optimal set of maintenance blocks for a given tail assignment and allocates maintenance events to them. We optimize aircraft utilization and maintenance cost while maintenance capacity is constrained. We extend our formulation to allow overnight aircraft swaps and thus integrate maintenance allocation and tail assignment. Transportation, Rail Contributed Session Chair: Katharina Beygang, University of Kaiserslautern, Department of Mathematics, OR Group, Postfach 3049, Kaiserslautern, 67653, Germany, beygang@mathematik.uni-kl.de 1 - Extensions to the Online Delay Management Problem on a Single Train Line Christiane Zeck, University of Kaiserslautern, Department of Mathematics, OR Group, Postfach 3049, Kaiserslautern, 67653, Germany, zeck@mathematik.uni-kl.de, Sven O. Krumke, Clemens Thielen 3 - Planeside Manpower Planning at United Airlines Feryal Kuran, United Airlines, 1200 E. Algonquin Rd., Elk Grove Village, IL, United States of America, Feryal.Kuran@united.com, Kumar Satyam Planeside Tool is a major component of the Ramp Operations automation strategy at United Airlines. Initial phase enables manual assignment of resources to cover arrival and departure packages. Model, developed by Enterprise Optimization, suggests best assignment of resources to packages and lunches over multiple hours considering various factors. Weighting of factors can be adjusted depending on needs of operations. Model enables improved coverage of flights and better utilization of resources. The online delay management problem consists in deciding when to wait for delayed passengers in order to minimize the total passenger delay. Viewing this problem in the context of game theory, we determine an optimal online strategy. We also introduce a new objective function modeling a refund system for delayed passengers with the aim of maximizing the profit. For this problem, there cannot be a competitive deterministic online algorithm, but we present a 2-competitive randomized algorithm. 4 - Structured Deplaning: A Simulation and Optimization of Implementable Strategies Andrew Wald, Northwestern University, 2145 Sheridan Road, Evanston, IL, 60208, United States of America, andrewwald@gmx.com, Diego Klabjan 2 - Railway Routing Algorithms for Hazardous Materials Marc Meketon, Oliver Wyman, 212 Carnegie Center, Princeton, NJ, 08540, United States of America, Marc.Meketon@oliverwyman.com, Paul Stephens Deplaning naturally occurs row by row down the length of an aircraft. Using simulation and optimization, we design deplaning strategies (e.g., deplane by group) that significantly reduce the overall deplaning time. These evaluations are established through field observations and simulation, and have been tested across several equipment types. New Federal Railroad Administration guidelines require examining various hazardous material routing alternatives. The shortest path may traverse large population centers or other non-desirable areas. Finding a set of acceptable paths is challenging for large railroads where the “K-shortest” paths differ insignificantly. This research discusses solutions to the important, but difficult, task of identifying different paths with acceptable distance and cost that also represent real alternatives. ■ WA71 3 - Efficient Usage of Railway Infrastructure Through Pricing Mechanisms Arnt-Gunnar Lium, Research Scientist, SINTEF Technology and Society, P.O. Box 4760 Sluppen, Trondheim, N 7465, Norway, arnt-gunnar.lium@sintef.no, Adrian Werner H - Salon H, 6th Floor Resource Efficiency and Distribution Models in DEA Cluster: In Honor of Bill Cooper Invited Session Railroad infrastructure is very costly to develop; hence, increased utilization will have a significant positive impact on society. One way of increasing utilization over the day is to implement tariffs such that railroad operators adapt their schedules in a socio-economical optimal way. We look into how bi-level programming can be combined with stochastic service network design to determine socio-economical optimal tariffs. Chair: Subhash Ray, University of Connecticut, CT, United States of America, subhash.ray@uconn.edu 1 - Using DEA to Help the Regulator Set Promulgated Insurance Rates Patrick Brockett, University of Texas, TX, United States of America, brockett@mail.utexas.edu, William Cooper, Jing Ai, Charles Yang, Linda Golden, Utai Pitaktong 4 - Extensions to the Train Marshalling Problem Katharina Beygang, University of Kaiserslautern, Department of Mathematics, OR Group, Postfach 3049, Kaiserslautern, 67653, Germany, beygang@mathematik.uni-kl.de, Sven O. Krumke We offer a methodology for setting efficient promulgated insurance rates illustrated through an application to title insurance rate setting. In title insurance, losses constitute a tiny percentage of the premium, and expenses dominate the rates. Rates are set (in Texas) by the regulator relying upon average expenses and loss ratios. This inflates rates and rewards inefficiency, since inefficient agents with higher expenses drive up the average expense resulting in higher promulgated rates. We use DEA to: identify those title agents that efficiently utilize their resources to produce policies, and show how rates can be promulgated based upon the expenses of only these efficient agents, thus encouraging efficient management and reasonable rates. Shunting yards, consisting of a hump and a set of parallel classification tracks, play an important role in railroad life. They are used for the rearrangement of cars according to their destinations. The Train Marshalling Problem consists of minimizing the number of classification tracks needed for the rearrangement of a given car sequence. It is well known to be NP-complete. We give competitive polynomial time algorithms for the online variant as well as lower bounds on the competitiveness. 383 WA72 INFORMS Austin – 2010 ■ WA73 2 - A DEA Approach to Simulation Output Analysis of an Agent-based Model of a Distribution Network William Sawaya, Assistant Professor, Texas A&M University, Eng. Tech. and Industrial Distribution, College Station, TX, 77845, United States of America, sawaya@tamu.edu, Andrew Johnson, Sri Nagendra Jayanty H - Salon K, 6th Floor Supply Chain: Reverse Logistics, Cost of Quality Sponsor: Transportation Science and Logistics Society Sponsored Session Simulation output analysis for comparing different systems configurations can be complicated by the fact that there are often multiple performance variables of interest. This complexity can be further compounded in agent-based system because it is conceivable that there are multiple agents that each have their own performance information. This research presents a DEA approach analyzing simulation output of different system configurations for multiple organizations in a distribution network. Chair: Theresa Barker, PhD, University of Washington, Box 352650, Seattle, WA, 98115, United States of America, barkertj@u.washington.edu 1 - Cost Sharing for Economic Lot-Sizing Problems with Remanufacturing Options Mohan Gopaladesikan, School of Industrial Engineering, Purdue University, 315 N. Grant Street, Grissom Hall 308, West Lafayette, IN, 47907, United States of America, mohang@purdue.edu, Nelson Uhan 3 - Cost Efficiency in a Model of Production and Distribution Subhash Ray, University of Connecticut, CT, United States of America, subhash.ray@uconn.edu This paper develops a measure of overall cost efficiency in an integrated model of production and distribution. The DEA model introduced by Ray et al (2008) for multi-location cost minimization in the presence of input price variation across locations is combined with the standard transportation model. The principal innovation is that optimal quantities produced at different locations and the quantities shipped to different destinations are determined simultaneously in a unified DEA model that minimizes total production and distribution cost. We consider a class of cooperative games that model the cost sharing issues that arise from the economic lot-sizing problem with remanufacturing options. By investigating the properties of various mathematical programming formulations and relaxations for the underlying lot-sizing problem, we obtain some insights into the existence of cost allocations in the core and the approximate core of these games, as well as the algorithmic aspects of computing such cost allocations. 2 - Robust Design of Computer Remanufacturing and Recycling Facilities Suzanne Marcotte, Professor, Universite du Quebec a Montreal, 315 rue Ste-Catherine Est, Montreal, QC, H2X 3X2, Canada, Suzanne.Marcotte@cirrelt.ca, Benoit Montreuil ■ WA72 H - Salon J, 6th Floor This presentation will describe the capacity planning of resources required in a computer remanufacturing and recycling facility. It will describe the generic process and the operations and decisions to be taken. Each operation of this process is characterized by sources of uncertainty and variability. It will then present results on the capacity required given various level of uncertainty. Joint Session TSL/ SPPSN: Aiding Disaster Relief Through Optimization Sponsor: Transportation Science and Logistics Society/ Public Programs, Service and Needs Sponsored Session 3 - Integrating Cost of Quality in Supply Chain Modeling: A Preliminary Study Krystel K. Castillo-Villar, Texas Tech University-Tecnologico de Monterrey, Box 43061, Lubbock, TX, 79409-3061, United States of America, krystel.castillo@ttu.edu, Neale R. Smith, James L. Simonton Chair: Irina Dolinskaya, Assistant Professor, Northwestern University, 2145 Sheridan Road, M235, Evanston, IL, 60208, United States of America, dolira@northwestern.edu 1 - Continuous Approximations for Relief Routing Michael Huang, Northwestern University, 2145 Sheridan Rd, Evanston, IL, 60208, United States of America, MichaelHuang@u.northwestern.edu, Karen Smilowitz This work presents a preliminary methodology to compute the cost incurred by various actors within the supply chain due to the cost of poor quality or cost of quality (CoQ). We consider a generic consumer goods supply chain, consisting of three tiers, namely suppliers, manufacturers, and retailers. The purpose of this work is to provide a guide to translate defect rates at supplier, manufacturing plant, and retailer to quality costs. The study recommends ways quality engineers can use the methodology to make decisions regarding investment in prevention activities, rework process, inspection, among others. The practical implications of this research are a better selection of suppliers and manufacturing plants based on quality and cost considerations and a better understanding of CoQ not just as an internal, but also as an external performance measure. The study offers insights based on the findings and provides guidelines for future research. In relief routing, solutions must be found quickly and should be easy to implement. We describe a simple policy and develop analytic approximations to measure its effectiveness. We demonstrate the accuracy of the approximations’ by comparing the predicted values against simulations of the policy. Finally, we test the solutions from the policy against more sophisticated polices generated with a Tabu search. 2 - A Review on Recent OR Research in Disaster Operations Management Rajan Batta, Professor and Associate Dean, University at Buffalo (SUNY), Department of Industrial & Systems Engg, 438 Bell Hall, Buffalo, NY, 14260, United States of America, batta@buffalo.edu, Gina Galindo ■ WA74 Disasters have attracted the attention of OR researches who are interested on applying scientific techniques to improve DOM effectiveness, and reduce the consequences of disasters on the economy and human lives. In this talk a review on recent OR research in DOM is offered and some future research directions are proposed. H - Room 602, 6th Floor Optimal Sensor Location and Deployment Sponsor: Transportation Science and Logistics Society Sponsored Session 3 - Modeling Disaster Relief Networks Luis de la Torre, PhD Candidate, Northwestern University, 2145 Sheridan Road, IEMS, Tech C210, Evanston, IL, 60201, United States of America, ledelatorre@u.northwestern.edu, Irina Dolinskaya, Karen Smilowitz Chair: Yi-Chang Chiu, University of Arizona, Tucson, AZ, United States of America, chiu@email.arizona.edu 1 - Permanent Traffic Counter Location Problem on Transportation Network Fatemeh Sayyady, Research Assistant, North Carolina State University, 2501 Stinson Drive, 208 Mann Hall, Raleigh, NC, 27695, United States of America, fsayyad@ncsu.edu, George List, Yahya Fathi, John Stone This talk presents our research in last mile operations of disaster relief distribution. In particular, we focus on how distribution problems are represented in operations research models and characteristics of distribution in practice. We discuss implications of problem assumptions in both modeling and implementation. We consider the problem of determining an optimal placement for the traffic counters on a large-scale highway network, subject to a budget constraint. We formulate the problem as a mixed integer linear programming problem, and show that it has structural similarities with the p-median problem as well as the knapsack problem. A reasonably fast Lagrangian-heuristic approach is presented to solve large size instances of the problem where CPLEX fails to report optimal values. 384 INFORMS Austin – 2010 2 - Traffic Sensor Deployment Under Probabilistic Disruptions and Generalized Surveillance Effectiveness Measures Xiaopeng Li, University of Illinois at Urbana-Champaign, B156 Newmark Civil Engineering Laborator, 205 N. Mathews Ave, Urbana, IL, 61821, United States of America, li28@illinois.edu, Yanfeng Ouyang WB02 4 - Scenario Reduction Methods for Rolling Stochastic Energy Planning Programs Yan Wang, PhD Student, Iowa State University, 3004 Black Engineering, Ames, IA, 50010, United States of America, yanwang@iastate.edu, Sarah Ryan A medium-term fuel procurement and electricity generation planning problem is naturally solved as a rolling horizon series of stochastic programs with evolving fuel price forecasts. We examine the accuracy and computational efficiency of a scenario reduction heuristic that emphasizes the initial decision rather than the distribution of scenarios. We propose a reliable sensor location model to optimize surveillance effectiveness when sensors are subject to site-dependent probabilistic failures, and a general effectiveness measure is proposed to encompass most existing measures needed for engineering practice. We formulate a compact mixed-integer program and develop a variety of solution algorithms. We also propose alternative formulations in the form of reliable fixed-charge sensor location models. ■ WB02 3 - A Continuum Approximation Approach to Reliable Traffic Sensor Deployment on Highway Corridors Xiaopeng Li, University of Illinois at Urbana-Champaign, B156 Newmark Civil Engineering Laborator, 205 N. Mathews Ave, Urbana, IL, 61821, United States of America, li28@illinois.edu, Yanfeng Ouyang C - Ballroom D2, Level 4 Risk Management & Stochastic Programming in Gas and Power Systems Cluster: Energy: Modeling the Interface Between Markets and Operations Invited Session We propose a continuum approximation framework for the reliable deployment of traffic sensors to optimize surveillance effectiveness when sensors are subject to sitedependent probabilistic failures. Chair: Qipeng Phil Zheng, Assistant Professor, West Virginia University, Industrial & Management Systems Eng, P.O. Box 6070, Morgantown, WV, 26505, United States of America, Qipeng.Zheng@mail.wvu.edu 1 - Forecasting PHEV Sales and Recharging Activities Lizhi Wang, Iowa State University, 3016 Black Engineering, Ames, IA, 50014, United States of America, lzwang@iastate.edu, Zhaoyang Duan, Brittni Gutierr 4 - Optimal Advance Detector Location for Green Termination Systems on High Speed Isolated Intersections Lili Du, NEXTRANS Center, Purdue University, 2700 Kent Avenue, West Lafayette, IN, 47906, United States of America, ldu@purdue.edu, Anuj Sharma, Srinivas Peeta This model finds near-optimum solutions very efficiently, and results from the approximation method are shown to be very close to those from the discrete methods. Sales of plug-in hybrid electric vehicles (PHEVs) and PHEV users recharging behavior are two critical factors for studying the potential impact of PHEVs on electric power systems. We present novel approaches to making more accurate and revealing forecasts of these factors. We will forecast the sales of PHEVs as a function of several interacting sub-factors, and forecast PHEV users’ recharging behavior as a function of available recharging infrastructures. Wednesday, 11:00am - 12:30pm 2 - Identification and Prevention for Blackout on Large-scale Power Grid Hongsheng Xu, University of Florida, 303 Weil Hall, P.O. Box 116595, Gainesville, FL, 32611, United States of America, xuhongsh@ufl.edu ■ WB01 C - Ballroom D1, Level 4 Planning for Uncertainty in Energy Systems Sponsor: Energy, Natural Resources and the Environment/ Energy Sponsored Session A blackout is the situation where there is a total loss of power to a relatively wide area, and how to quickly identify it in the power grid is key to preventing it from cascading. In this paper, we are focusing on detecting the possible blackout using our proposed evaluation criteria and algorithms. The results above could lead to some strategy guidance for designing and operation power grid. A computational study is presented in which we apply our model to the simulated data sets. Chair: Sarah Ryan, Professor, Iowa State University, 3004 Black Engineering Bldg., Ames, IA, 50011-2164, United States of America, smryan@iastate.edu 1 - Electric Power System Generation Expansion Planning Problems Considering Risk David Coit, Associate Professor, Rutgers University, Industrial & Systems Engineering, 96 Frelinghuysen Rd., Piscataway, NJ, 08854, United States of America, coit@rutgers.edu, Hatice Tekiner, Frank Felder 3 - Midterm Coordination of Natural Gas Storage and Power Generation Cong Liu, Postdoctor, Argonne national Laboratory, 9700 S. Cass Ave., Bldg 221, Argonne, IL, 60439, United States of America, liuc@anl.gov, Jianhui Wang, Mohammad Shahidehpour, Zuyi Li GEP problems are solved to determine generation options to add and where/when to be constructed considering risk. In studies, decision makers are risk neutral; but often they are risk averse. We solve a multiobjective optimization problem to minimize cost and risk. We define a subset of scenarios to represent the stochastic nature. Multiobjective optimization problem is solved to find a Pareto Front. In this talk, we will investigate the midterm coordination of natural gas resources and power generation. The objective is to minimize the integrated social cost including cost of power and natural gas systems while satisfying their complex coupled network constraints. The original problem will be decomposed into subproblems for each week. Lagrangian relaxation will be used to relax weekly coupling constrains of gas storage reservoirs. 2 - Generation Expansion Portfolio Optimization with Stochastic Production Tax Credit for Wind Power Jo Min, Iowa State University, IMSE Department, 3004 Black, Ames, IA, 50011, United States of America, jomin@iastate.edu, Jin Lee, Chenlu Lou, Chung-Hsiao Wang 4 - Expansion Planning Models for Combined Electricity and Natural Gas Systems Alexey Sorokin, University of Florida, 303 Weil Hall, P.O. Box 116595, Gainesville, FL, United States of America, sorokin@ufl.edu, Vladimir Boginski, Qipeng Phil Zheng We construct and analyze a generation expansion portfolio model consisting of conventional power plants and windmills. Specifically, a mean - variance utility function is optimized under the assumption that the fuel price, electricity price, and production tax credit for wind power are random variables. Via parametric quadratic programming, we analytically derive various managerial insights with respect to the degrees of risk aversion, renewable portfolio standards, and production capacities. Natural gas is playing an increasingly important role in global energy market because of its environment friendly properties, especially for electricity generation. We consider transmission expansion problem for gas and electricity networks, as well as for LNG terminal location planning. The multiple stage expansion model is proposed. 3 - Computational Issues in Solving Large-Scale Stochastic Grid Expansion Problems Jean-Paul Watson, Sandia National Laboratories, jwatson@sandia.gov, David Woodruff Grid generation and transmission expansion problems are frequently expressed as stochastic mixed-integer programs, commonly multi-stage due to long-term planning horizons. However, these models are very difficult to solve, due to multiple exogenous uncertainty sources and scenario tree depth. We investigate the issue of decomposition solver performance on such problems, focusing on Progressive Hedging. Computational results and solution strategies are reported for several test problems. 385 WB03 INFORMS Austin – 2010 ■ WB03 2 - Selection of Talents Based on Decision Making Theory Shaikh Akhlaque-E-Rasul, Concordia University, 1515 St. Catherine West, Montreal, Canada, akhlaque1045@hotmail.com, Sudhir P. Mudur C - Ballroom D3, Level 4 Environmental Legislation, Carbon Trading and Supply Chain Management It is always a difficult task to select the best candidate from many. Sometimes, biased opinions may skew the selection process. To overcome any bias and to rank the candidates, we show how decision makers can apply the decision-making theory of material science, which was developed by D. H. Jee. In the present work, several case studies from our daily life that benefit from the use of this theory are presented. Sponsor: Energy, Natural Resources and the Environment//Forestry Sponsored Session Chair: Eda Kemahlioglu-Ziya, University of North Carolina-Chapel Hill, CB#3490, Chapel Hill, NC, United States of America, Eda_KemahliogluZiya@unc.edu 1 - Strategic Carbon Footprint Labeling in a Supply Chain Rob Zuidwijk, Rotterdam School of Management, P.O. Box 1738, Rotterdam, Netherlands, RZuidwijk@rsm.nl, Charles Corbett, Chien-Ming Chen 3 - Inclusion of Preference-Dependence in Multi-attribute Utility Theory (MAUT) Johannes Siebert, Akademischer Rat, University of Bayreuth, Lehrstuhl Prof. Schluechtermann, Universitaetsstr. 30, Bayreuth, 95440, Germany, Johannes.Siebert@uni-bayreuth.de Decision makers express preferences -here considered as factors- as ratios to averages of the alternative. A Taylor expansion of the product of these factors yields first and higher order terms. The former depend on each one preference only whereas the later depend on two or more preferences and are used to model dependencies. The new model is termed aggregate utility factor model (AUFM). In a computer-based experiment practicability and consistence in decision making are confirmed. When firms plan to put carbon footprint labels on their products, it is often not unambiguous how those carbon footprints should be determined. Current standards for carbon footprint reporting also leave room for ambiguity. This gives firms some flexibility in how to allocate carbon emissions to different products. In this paper, we examine conditions under which that flexibility in fact helps to reduce the firm’s total carbon footprint without compromising profits. 2 - How Does Product Recovery Affect Quality Choice? Gilvan Souza, Associate Professor, Indiana University, Kelley School of Business, 1309 E 10th St, Bloomington, IN, 47401, United States of America, gsouza@indiana.edu, Atalay Atasu 4 - CUT: A New Multi-criteria Approach for Non-additive Concavifiable Preferences Nikolaos Argyris, London School of Economics and Political Science, Houghton Street, London, N1 0HP, United Kingdom, n.argyris@lse.ac.uk, Jose Figueira, Alec Morton We study the impact of product recovery (remanufacturing or recycling) on product quality, where quality increases market valuation for the product. We find that the recovery cost structure and the presence of take-back legislation significantly impact quality. Product recovery can be welfare improving, underscoring benefits of environmental legislation. We propose a new multi-criteria approach for concavifiable preferences: Concave UTility (CUT). CUT defines a space of value functions consistent with a DM’s expressed preferences. CUT has analogies with existing aggregation-dissagregation approaches, e.g. the UTA procedure, however CUT is more general as it does not require that preferences are additive. We describe how CUT can be used in an interactive setting: pre-ordering a finite set of discrete alternatives and multi-criteria optimization. 3 - The Effect of Remanufacturing on New Products Vishal Agrawal, Georgia Institute of Technology, 800 W Peachtree St NW, Atlanta, GA, United States of America, Vishal.Agrawal@mgt.gatech.edu, Atalay Atasu, Koert Van Ittersum 5 - Studying the Effect of Improved Individual Skills in Negotiation and Collective Decision Making Rebeca Díaz, Full Time Teacher, Technological Institute of Superior Studies of Coacalco, Av. 16 de septiempre No. 54, Cabecera, Municipal, Coacalco, Edo, de México, México D.F., 55700, Mexico, rbkdiazt@hotmail.com, Leopoldo Viveros, Mario Chew In this paper, we experimentally investigate the effect of remanufactured products on the perceived value of new products. We incorporate this effect to analytically investigate an OEM’s strategy in the presence of competition from third-party remanufacturers. Our research shows that an OEM may not always benefit from preempting third-party remanufacturers. Instead, an OEM may find it more profitable to allow third-party competitors to remanufacture its products. Some questions about group decision making relate to the skills of the members, for instance: Does the group make better decisions than those of its most skilled member? If the members do not share objectives, how the skills at decision making and negotiation influence the decision? To study these issues we developed an environment in which the skills of each member can be controlled, using a simulated job-sequencing problem as a benchmark and final year engineering students as subjects. 4 - Complying with Take-Back Legislation: A Cost Comparison and Benefit Analysis of Compliance Schemes Gokce Esenduran, The Ohio State University, 2100 Neil Avenue, Columbus, OH, United States of America, esenduran_1@fisher.osu.edu, Eda Kemahlioglu-Ziya We compare three compliance schemes (i.e. individual, collective and collective with individual financial responsibility) that firms follow to comply with take-back legislations. We model each scheme as a two-stage Nash game and find the key market/operating conditions that make one preferable to the others. As the most cost effective scheme may fall short on environmental benefits, i.e. collection rate\treatability level, we identify how environmental benefits compare between the three schemes. ■ WB05 C - Ballroom D5, Level 4 Stochastic Optimization Contributed Session ■ WB04 Chair: Asad Ata, Southern Methodist University, P.O. Box: 750123, Dallas, TX, 75275-0122, United States of America, ata.asad@gmail.com 1 - Equity Valuation and Debt Selection via Stochastic Programming Davi Valladao, PhD Student, Pontifical Catholic University of Rio de Janeiro, Rua Marqu’s de São Vicente, 225, Rio de Janeiro, RJ, 22451-041, Brazil, davimichel@gmail.com, Geraldo Veiga, Alvaro Veiga C - Ballroom D4, Level 4 Decision Analysis III Contributed Session Chair: Rebeca Díaz, Full Time Teacher, Technological Institute of Superior Studies of Coacalco, Av. 16 de septiempre No. 54, Cabecera, Municipal, Coacalco, Edo, de México, México D.F., 55700, Mexico, rbkdiazt@hotmail.com 1 - Integrated Multi-Time-Scale and Multi-Organizational-Scale Decision Making Model Christian Wernz, Assistant Professor, Virginia Tech, Industrial and Systems Engineering, 250 Durham Hall (0118), Blacksburg, VA, 24061, United States of America, cwernz@vt.edu, Abhijit Deshmukh We develop a multistage stochastic programming model for equity valuation and debt selection for a firm with a predetermined project portfolio. We consider fixed and floating interest rate debt with different maturities. Moreover, the price of each corporate bond is given by a risk free valuation multiplied by a discount factor. We assume this factor to be a concave piecewise linear function of the new debt issued, with each segment based on different leverage rate levels. 2 - On a Class of Stochastic Programs with Endogenous Uncertainty: Algorithm and Applications Bruno Flach, PSR, Praia de Botafogo 228/1701, Rio de Janeiro, 22260020, Brazil, bruno@psr-inc.com In organizations, hierarchically interacting agents make decisions at different time scales. Typically, higher level agents make decisions about strategic variables with lower frequency compared to lower level agents, which make decisions about operational variables more often. We develop a multiscale decision model for hierarchical agents, and present an analysis of three-level agent interactions. We study a class of stochastic programming problems in which the probability distribution of the random parameters is decision-dependent. We propose a convexification technique coupled with a cut-generation algorithm for the MINLP formulation and the incorporation of importance sampling concepts into the stochastic programming framework so as to allow the solution of large instances. The applicability of our methodology is illustrated by an example in the area of power systems’ reliability. 386 INFORMS Austin – 2010 3 - A Stochastic Programming Model for Seasonal View Selection Problem in Database Management Systems Rong Huang, Research Assistant, North Carolina State University, 484 Daniels Hall, Campus Box 7913, Raleigh, NC, 27695-7913, United States of America, rhuang@ncsu.edu, Rada Chirkova, Yahya Fathi WB08 Bullwhip Effect (BWE) under moving average (MA) and exponential smoothing (ES) forecasting methods. Results show that: first, demand forecast can reduce BWE under price-sensitive demand function; second, price forecast can reduce BWE under certain conditions when customers consider price fluctuation; besides, BWE under ES is not always significant compared to that under MA. 2 - Product Recoveries in China: Remanufacturing vs. Refurbishing Yao Chen, Shanghai Jiaotong University, No.535 Fahua Road, Shanghai, Shanghai, China, yaochen514@msn.com, Fangruo Chen We introduce the stochastic seasonal view selection problem with random query sets, and model it as a two-stage stochastic integer programming problem. We propose exact and inexact methods for solving the problem and present the results of a computational experiment. The markets for recovered products in China consist of both remanufactured and refurbished products, where the former must match the quality limit. Relative to new products, the two type of recovered products enjoy a cost advantage, but suffer from a lower willingness-to-pay by the consumers. We characterize the equilibrium market structure when all the three products compete with each other with a emphasis on the conditions under which the remanufacturing products can survive the competition. 4 - A New Hybrid Method for Solving Multistage Stochastic Programming Problems Nezir Aydin, Research Assistant, Wayne State University, 4815 Fourth Street, Room: 1067, Detroit, MI, 48202, United States of America, aydin@wayne.edu, Alper Murat, Leslie Monplaisir 3 - Variable-level Disassembly Planning for Facilitating Remanufacturing Between Different Products Yoo S. Hong, Associate Professor, Seoul National University, 599 Kwanakro, Kwanakgu, Seoul, Korea, Republic of, yhong@snu.ac.kr, Changmuk Kang In this study, we propose a creative way of combining the Progressive Hedging Algorithm (PHA) and Sampling Average Approximation (SAA) methods for solving multi-stage Stochastic Programming (SP) problems such that the exactness and speed of attaining a solution can be traded-off. Through extensive experimental results, we demonstrate the effectiveness of this hybrid approach over the pure strategies (SAA or PHA only) under specific circumstances using multi-product lotsizing problem. In order to resolve the mismatch between return supply of end-of-life (EOL) products and demand of a new product, an EOL product has to be disassembled and remanufactured at a part level, and used for producing a different product. This study solves a problem of planning disassembly of different kinds of products of which return and demand change over time. Each product is disassembled into variable levels according to its return and demand of serviceable parts. 5 - An LP Based State Space Approach to Stochastic Dynamic Programming Problem Asad Ata, Southern Methodist University, P.O. Box: 750123, Dallas, TX, 75275-0122, United States of America, ata.asad@gmail.com, Eli Olinick, Chester Chambers, Eli Snir 4 - Closed Loop Supply Chains for U.S., Japan and EU Auto Industries - A System Dynamics Study Sameer Kumar, Professor of Operations and Supply Chain Management, Opus College of Business, University of St. Thomas, Mail # TMH 343, 1000 LaSalle Avenue, Minneapolis, MN, 554032005, United States of America, skumar@stthomas.edu A linear programming (LP) approach is discussed to solve a stochastic dynamic programming (SDP) problem. An attempt is made to alleviate the curse of dimensionality by formulating the problem as a discrete time, infinite horizon, stochastic dynamic programming model with a finite state space. The model results as an instance of Unichain Markov Decision Process. The LP produces a profit maximizing policy and states the likelihood the resulting markov system is in any particular state. System Dynamics analysis of the U.S., Japan and EU auto industries’ reverse value chains was conducted to explore the impact of government regulations, financial incentives and market pricing for remanufactured and recycle materials on cash flows and use of such raw materials for car manufacturers in these three market segments. ■ WB06 C - Ballroom E, Level 4 Tutorial: Robust Vehicle Routing ■ WB08 Cluster: Tutorials Invited Session C - Room 11A, Level 4 Location Modeling Applications Chair: Fernando Ordonez, Associate Professor, University of Southern California, Department of Industrial and Systems Eng, 3715 McClintock Ave, Los Angeles, CA, 90007, United States of America, fordon@usc.edu 1 - Robust Vehicle Routing Fernando Ordonez, Associate Professor, University of Southern California, Department of Industrial and Systems Eng, 3715 McClintock Ave, Los Angeles, CA, 90007, United States of America, fordon@usc.edu Sponsor: Location Analysis Sponsored Session Chair: Rajan Batta, Professor and Associate Dean, University at Buffalo (SUNY), Department of Industrial & Systems Engg, 438 Bell Hall, Buffalo, NY, 14260, United States of America, batta@buffalo.edu 1 - Ambulance Location, Relocation and Relocation with Uncertainty Models Bo Zeng, Assistant Professor, University of South Florida, Department of IMSE, Tampa, FL, 33620, United States of America, bzeng@usf.edu, Shengyong Wang Vehicle routing problems in many industrial applications must take into account uncertain demand, traffic conditions and/or service times. In this tutorial we present recent work on the use of robust optimization for vehicle routing problems (VRP) under uncertainty. We outline different robust VRP models, depending on the formulation, source of the uncertainty, and correlation in the uncertainty. Furthermore, we discuss previous computational results that illustrate when such a robust model is convenient and when it is not. We show with results in two different applications that robust optimization is useful to find a routing plan when routes will be adapted to the outcome of the uncertainty. Various location models for ambulances have been extensively studied. In this talk, we first present a dynamic relocation model that could be combined with any existing location models. Then, a stochastic relocation model that includes request uncertainties will be presented. Finally, numerical study will be given to show the effectiveness of those models on response times in difference situations. 2 - Centralized Dispatch Approximation for the Transshipment Problem Dmitry Krass, Professor, University of Toronto, Rotman School of Management, 105 St. George Street, Toronto, ON, M5S 3E6, Canada, Krass@Rotman.Utoronto.Ca, Alex Shlakhter ■ WB07 C - Ballroom F & G, Level 4 In the transshipment problem a number of retailers facing stochastic demand must place orders before the demand is known, but can transship inventory once the demand is realized. We show that by assuming a central depot through which all transshipments must flow, the computations of the (approximately) optimal ordering policy are greatly simplified. Moreover, the performance of the approximate policy is excellent. We also analyze and obtain analytical results for the monotone policy case. Supply Chain, Closed-loop I Contributed Session Chair: Sameer Kumar, Professor of Operations and Supply Chain Management, Opus College of Business, University of St. Thomas, Mail # TMH 343, 1000 LaSalle Avenue, Minneapolis, MN, 55403-2005, United States of America, skumar@stthomas.edu 1 - Analysis of Bullwhip Effect Under Retailer and Customer Forecasting with Price-sensitive Demand Function Yungao Ma, School of Management, Xi’an Jiaotong University, Shaanxi, China, 710049, Xi’an, 710049, China, ma.gao@stu.xjtu.edu.cn, Zhiping Yuan, Yufei Huang In a single two-stage supply chain with one supplier and one retailer, we analyze the impact of demand forecast by retailer and price forecast by customers on 387 WB09 INFORMS Austin – 2010 ■ WB10 3 - Facility Location Problem with Network Oligopoly Paul Berglund, University at Buffalo, 786 West Ferry Street, Buffalo, NY, 14222, United States of America, berglund@buffalo.edu, Changhyun Kwon C - Room 12A, Level 4 Managing the Distribution Channel with Competing Products and Supply Risk We formulate an equilibrium facility location problem on a discrete network, where the locating firm acts as the leader in a Stackelberg-Nash-Cournot competitive equilibrium problem. To maximize expected profits the locating firm must solve a problem with equilibrium constraints. Finding an optimal solution is hard for large problems. Therefore a heuristic solution procedure based on simulated annealing is presented. Sponsor: Manufacturing and Service Operations Management Sponsored Session Chair: Yunzeng Wang, University of California-Riverside, A. Gary Anderson Graduate School of Mgmt, Riverside, United States of America 1 - Split Award Auctions for Supplier Retention Aadhaar Chaturvedi, IESE Business School, Av. Pearson 21, Barcelona, Spain, achaturvedi@iese.edu, Damian Beil, Victor Martinez de Albeniz 4 - Locating Temporary Depots to Facilitate a Post-Disaster Relief Operation: A Case Study Yen-Hung Lin, PhD Candidate, University at Buffalo (SUNY), 438 Bell Hall, Buffalo, NY, 14260, United States of America, yl48@buffalo.edu, Peter Rogerson, Alan Blatt, Marie Flanigan, Rajan Batta Traditionally, buyers use auctions select the lowest-cost supplier. By doing so, they might alienate the losing suppliers. This involves a future cost of supplier qualification if they defect from the supply base. This paper considers the trade-off between the purchasing cost and the qualifying cost paid to maintain the supply base. We find the optimal split award that minimizes long-run costs and the optimal supply base size that the buyer should maintain. A case study through HAZUS simulation software of a historical earthquake scenario is used to evaluate the performance of a disaster relief operation with a distributed supply strategy. The distributed supply strategy locates several temporary depots in the area impacted by a recent earthquake event so that demand can be fulfilled by either temporary depots or the central depot. The items being supplied are of three categories (water, food and medicine) and have different priorities. 2 - Nature of Coordination Contracts for Supply Chain Management: Classifications and Structural Results Meng Lu, The Chinese University of HK, Shatin, N.T., Hong Kong, China, mlu@se.cuhk.edu.hk, Houmin Yan, Suresh Sethi ■ WB09 In this paper, based on the group decision-making and game theory, we define a framework for supply chain contracts and classify into groups. With precise mathematical definitions, and subsequently developed structural properties and sufficient conditions, we are not only able to measure the goodness of supply contracts but also to reveal the nature of the supply coordination. We develop indexes to measure coordination contracts in terms of coordination strength and decision sequence dependency. C - Room 11B, Level 4 Behavioral Issues Sponsor: Manufacturing and Service Operations Management Sponsored Session Chair: Mirko Kremer, Pennsylvania State University, 460 Business Building, State College, PA, 16802, United States of America, Mirko.Kremer@psu.edu 1 - Explanations of Newsvendor Biases Do Not Square Neil Bearden, Assistant Professor, INSEAD, 1 Ayer Rajah Ave, Singapore, 138636, Singapore, Neil.BEARDEN@insead.edu, Sameer Hasija 3 - Heterogeneous and Nonlinear Frontier Analysis: Supply-Chain Transaction Cost Perspective John Liu, Chair Professor, Hong Kong PolyU, CD 401b, Kowloon, Hong Kong - PRC, lgtjliu@polyu.edu.hk, Jason Jianfeng Mao Inspired by the works of Williamson (2008), transaction cost economics of supply chain management is emerging as a challenging research area, due to heterogeneity and non-linearity of transaction costs as incurred in outsourcing operations of SCM. We herein develop a degenerative frontier model which incorporates both heterogeneity and nonlinearity. We obtain convexity properties, and develop a solution method which converts a DF problem into a sequence of convex problems. We show that now-conventional explanations of biases in newsvendor experiments do not hold up to close scrutiny. The accounts implicitly assume that decision behaviour is invariant with respect to problem framing, but we show that order quantities are strongly contingent on the way the problem is presented. Finally, we argue for an eliminitavist stance on explanation in behavioural operations: the attempt to give simple accounts of decision behaviour in complex problems should be abandoned. ■ WB11 C - Room 12B, Level 4 2 - On the Ability to Identify Pareto-improving Supply Contracts Mirko Kremer, Pennsylvania State University, 460 Business Building, State College, PA, 16802, United States of America, Mirko.Kremer@psu.edu, Tony Haitao Cui Empirical Research in Operations Management Sponsor: Manufacturing and Service Operations Management Sponsored Session Formal analyses of risk-sharing supply contracts typically focus on identifying contracts that induce maximal channel efficiency, while allowing for a flexible allocation of channel profits. As a first step toward a better understanding of the bargaining process toward such Pareto contracts, we investigate empirically how sellers and buyers choose from sets of contracts. We further explore how the ability to identify Pareto-improvements is sensitive to the framing of the contract. Chair: Vishal Gaur, Associate Professor, Johnson School, Cornell University, 321 Sage Hall, Ithaca, NY, 14850, United States of America, vg77@cornell.edu 1 - The impact of New Product Introduction on Plant Productivity in the NA Automotive Industry Serguei Netessine, Professor, INSEAD, Boulevard de Constance, Fontainebleau, 77305, France, serguei.netessine@insead.edu, Manu Goyal, Anand Gopal, Matthew Reindorp 3 - Revenue Sharing versus Buyback Contracts: Influence of Supplier Preferences Karen Donohue, Associate Professor, University of Minnesota, Carlson School of Management, Minneapolis, MN, United States of America, donoh008@umn.edu, Yinghao Zhang, Tony Haitao Cui We empirically estimate productivity losses during new product introductions in the automotive industry. We show that productivity losses can be mitigated through manufacturing flexibility and different forms of organizational learning. Prior analytical research shows that buyback and revenue sharing contracts achieve equivalent channel-coordinating solutions when applied in a single supplier-buyer setting. More recently, behavioral research suggests that the two contracts do not always perform equivalently. We examine how supplier preferences, such as loss aversion and time discounting, can lead suppliers to prefer one contract type over the other depending on the ratio of overage and underage costs. 2 - An Empirical Study of Pricing in the U.S. Automobile Industry Antonio Moreno, The Wharton School, 3730 Walnut St, Philadelphia, United States of America, amore@wharton.upenn.edu, Gerard Cachon, Christian Terwiesch Despite the abundant theoretical literature on dynamic pricing, price postponement and operational flexibility, there is limited empirical evidence on how firms actually adjust their prices, and how operational practices play a role in their pricing decisions. Using a detailed transactional dataset of the US auto industry, we study the impact of operational strategic decisions on pricing. 4 - Product Quality Choice and Inventory Risk Under Strategic Consumer Behavior Robert Swinney, Assistant Professor, Stanford University, 518 Memorial Way, Stanford, CA, 94305-5015, United States of America, Swinney_Robert@GSB.Stanford.Edu, Sang-Hyun Kim We analyze a model in which a firm selling a single, seasonal product sets both product quality and quantity before selling to a population of forward-looking customers. The size of the market is uncertain to the firm, and customers anticipate the price path of the product and may strategically delay a purchase to pay a lower price. We consider the impact of both demand uncertainty and customer behavior on the optimal quality and quantity of the product. 388 INFORMS Austin – 2010 WB14 ■ WB13 3 - Improving Retail Store Performance by Incorporating Traffic Characteristics in Labor Planning Vidya Mani, The University of North Carolina at Chapel Hill, The Kenan-Flagler Business School, Chapel Hill, NC, 27599, United States of America, vidya_mani@unc.edu, Saravanan Kesavan, Jayashankar Swaminathan C - Room 13B, Level 4 Dynamically Managing Customer Loyalty and Learning Sponsor: Manufacturing and Service Operations Management/ Service Management Special Interest Group Sponsored Session Managing store labor is critical to improving customer service as well as controlling costs for retailers. Using data from a large retailer, we show how labor planning can be improved by incorporating store traffic characteristics in managerial staffing decisions. Chair: Dan Adelman, Professor, University of Chicago, 5807 South Woodlawn Ave., Chicago, IL, 60637, United States of America, dan.adelman@chicagobooth.edu 1 - Dynamic Capacity Allocation to Customers Who Remember Past Service Adam Mersereau, University of North Carolina, Kenan-Flagler Business School, Chapel Hill, NC, United States of America, ajm@unc.edu, Dan Adelman 4 - An Empirical Estimation of the Impact of Airline Flight Schedules on Flight Delays Vinayak Deshpande, Purdue University, 100 S. Grant St, West Lafayette, IN, 47907, United States of America, vinayak@purdue.edu, Mazhar Arikan Airline flight delays have come under increased scrutiny lately, with FAA data revealing that airline on-time performance was at its worst level in 13 years in 2007. Our goal is to examine the impact of the scheduled time block allocated for a flight on on-time arrival performance. We combine empirical flight data published by BTS, with the Newsvendor framework from the Operations literature to conduct this analysis. Our results show that airlines systematically under-schedule flights. We study the problem of a supplier dynamically allocating limited capacity among a portfolio of customers, where each customer’s orders depend positively on the fill rates provided to her in the past. Customers differ from one another in their contribution margins, their demand volatilities, and the length of their memories. We develop an approximate dynamic programming algorithm that rationalizes the fill rates the supplier should target for each customer. 2 - Optimal Hiring and Retention Policies for Heterogeneous Workers with Learning Alessandro Arlotto, University of Pennsylvania, 3730 Walnut Street, 500 Jon M. Hunstman Hall, Philadelphia, PA, 19104, United States of America, alear@wharton.upenn.edu, Stephen E. Chick, Noah Gans ■ WB12 C - Room 13A, Level 4 Emerging Topics in Supply Chain Management Sponsor: Manufacturing and Service Operations Management/ Supply Chain Sponsored Session We study the hiring and retention of heterogeneous workers that learn over time. We formulate the problem as an infinite-armed bandit and characterize the optimal hiring and retention policy in detail. We develop approximations that allow the efficient implementation of the optimal policy and the evaluation of its performance. We present numerical examples that show, among other things, that the active screening and monitoring of employees leads to substantial gains. Chair: Tingting Cui, University of California-Berkeley, Berkeley, CA, United States of America, tingting@ieor.berkeley.edu 1 - Modeling and Mitigating the Effects of Supply Chain Disruption on Wargames Shilan Jin, SUNY at Buffalo, 435 Bell, SUNY at Buffalo, North Campus, Amherst, NY, 14260, United States of America, sjin6@buffalo.edu, Zigeng Liu, Jun Zhuang 3 - Signaling Service Quality in Queues Senthil Veeraraghavan, Assistant Professor, Wharton School of Business, University of Pennsylvania, 3730 Walnut Street, Jon M. Huntsman Hall, Suite 500, Philadelphia, PA, 19104, United States of America, Senthilv@wharton.upenn.edu We integrate supply chain risk management with a government-terrorist game in war zones. The equilibrium outcomes of wargames depend on the government’s resources delivered through military supply chains, which are subject to disruptions. We study the government’s optimal pre-disruption strategies, including inventory protection, capacity backup protection and the combination. We study how a high quality service firm signals quality to differentiate from a low quality firm through expensive signaling efforts. Rational consumers try to learn quality through these imperfectly advertised signals. Their decisions are based on signaling efforts of the firms, congestion in the market, and the service value. We show that it is likely that a high quality firms may incur lower revenues due to signaling efforts. 2 - Asymmetries of the Pull-to-Center Effect in the Newsvendor Experiments Tianhu Deng, PH. D student, UC, Berkeley, IEOR Department, 4141 Etcheverry Hall, Mail Code 1777, Berkeley, United States of America, tianhu_deng@berkeley.edu ■ WB14 It has been frequently observed in newsvendor games, the subjects’ average order quantity lies in between the optimal order quantity and the mid-point of the demand, in both high profit and low profit settings. This phenomenon is called pullto-center effect. Some researchers found that the pull-to-center effect is stronger in the high-profit setting than the low profit setting while others found the opposite result. We present explanations for this discrepancy. C - Room 14, Level 4 Supply Chain Management IX Contributed Session Chair: Nomesh Bolia, Dr, IIT Delhi, #276 Block III, IIT Delhi, New Delhi, DL, 110016, India, nomesh@mech.iitd.ac.in 1 - Measurement and Optimization of Supply Chain Responsiveness Sin-Hoon Hum, National University of Singapore, NUS Business School, 15 Kent Ridge Drive, Singapore, 119245, Singapore, bizhumsh@nus.edu.sg, Mahmut Parlar 3 - Impact of Social Contagion in Make-to-Stock and Make-to-Order Supply Chains Shan Li, Operations Research Scientist, Amazon.com, 605 5th Avenue South, Seattle, WA, 98104, United States of America, lisapine@berkeley.edu, Teck Ho, Z. Max Shen We consider make-to-order supply chains with multiple stages where each stage is completed in a random length of time. We define the responsiveness of such a supply chain as the probability that an order placed now will be fulfilled within t time units. We optimize the responsiveness of the supply chain by maximizing the probability that the order will be fulfilled within some promised time interval subject to a budget constraint. We first analyze the impact of social contagion in a make-to-stock supply chain. We show that an out-of-stock phenomenon that occurs earlier in a product’s life cycle always leads to a greater loss in a firm’s customer assets. We then analyze the impact of social contagion in a make-to-order spply chain. We demonstrate that a lengthy lead time can slow down social contagion, decelerate customer purchases, and thus significantly decrease a firm’s total customer assets. 2 - Behavior of a Remanufacturing System in Presence of Varying Suppliers Reliability for New Product Suman Niranjan, Assistant Professor, Savannah State University, College of Business Administration, 3219 College Street, Savannah, GA, 31404, United States of America, suman1130@gmail.com 4 - Flexible Nonhomogeneous Supply Chain Design Under Supply Chain Disruptions Ye Xu, University of California-Berkeley, Berkeley, CA, United States of America, yex207@berkeley.edu, Z. Max Shen We look at the flexibility design problem of a general supply chain with unbalanced structure, and nonhomogeneous demands and suppliers. Besides demand uncertainty, supply disruption is also considered in our model. We discuss solution algorithms for a series of models, and show that the marginal value of flexibility does not diminish as capacity increases. Rather, more flexibility is encouraged when more capacity is available. In this paper we study a two-echelon remanufacturing system, which focuses on what should be the right mix of new and remanufactured components used in the manufacturing of a new product, and why should we care about the mix?. Moreover we study this problem in the presence of unreliable suppliers for new component. We analyze the performance of the system initially by developing a set of dynamic equations used in simulation based optimization framework. 389 WB15 INFORMS Austin – 2010 3 - The Analysis of Performance in One Single and Dual Channels Zhaoqiong Qin, Associate Professor, North Carolina A&T State University, 1601 E. Market Street, Greensboro, NC, 27411, United States of America, zqin@ncat.edu 5 - Generalized Sum-of-squares Cones and Their Applications David Papp, Rutgers Center for Operations Research, 640 Bartholomew Rd, Piscataway, NJ, 08854, United States of America, dpapp@rutcor.rutgers.edu, Farid Alizadeh, Ricardo Collado Suppliers routinely decide whether to distribute their products through one single channel or dual channels. Conventional wisdom says that dual distribution channels outperform one single channel based on the whole supply chain’s performance in the capacity and the supplier’s profit. However, this paper finds that the channel structure including centralized and/or decentralized in the distribution plays an important role in these performances. We consider the cone of sum-of-squares vectors with respect to an arbitrary bilinear multiplication in a finite dimensional space. We show that these cones are feasible sets of semidefinite optimization problems, extending Nesterov’s results on real valued sum-of-squares functions. Different choices of spaces and multiplications give rise to a diverse set of applications; we show a few in combinatorial optimization, geometric optimization, and shape-constrained statistical estimation. 4 - Fuzzy Logic Based Methods to Quantify Supply Chain Performance Nomesh Bolia, Dr, IIT Delhi, #276 Block III, IIT Delhi, New Delhi, DL, 110016, India, nomesh@mech.iitd.ac.in, Pranav Saxena, Jalaj Bhandari ■ WB16 C - Room 16A, Level 4 Globalization and dynamic market conditions have forced companies to focus on methods to evaluate the performance of their supply chains and improvise where needed. Hence there is an increasing interest in quantifying performance. However there are a lot of uncertainties in supply chain parameters (hence performance measures), and relative importance of these performance measures. We apply fuzzy logic to address these issues and develop an appropriate performance index for supply chains. Remanufacturing Contributed Session Chair: Pei-Fang Tsai, Assistant Professor, National Taipei University of Technology, 1, Sec. 3, Chung-hsiao E. Rd., Taipei, 10608, Taiwan - ROC, ptsai@ntut.edu.tw 1 - Inventory Management in Closed-loop Supply Chains Under Non-stationary Demand Ibrahim Dogan, Wayne State University, Industrial & Manufacturing Engineering, 4815 Third Street, Detroit, MI, 48202, United States of America, aq9742@wayne.edu, Ratna Babu Chinnam ■ WB15 C - Room 15, Level 4 Convex Optimization This study aims to analyze remanufacturer’s inventory control policy under nonstationary demand. The objective is to decide on virgin product replenishment quantities under used product returns. The exact solution to this inventory control problem in our setting is complex and time demanding. We offer and analyze a number of different sub-optimal policies. Contributed Session Chair: David Papp, Rutgers Center for Operations Research, 640 Bartholomew Rd, Piscataway, NJ, 08854, United States of America, dpapp@rutcor.rutgers.edu 1 - Convex Relaxation for the Planted k-disjoint-clique Problem Brendan Ames, PhD Candidate, University of Waterloo, 200 University Avenue West, Waterloo, ON, N2L3G1, Canada, bpames@math.uwaterloo.ca, Stephen Vavasis 2 - Used Product Returns Policy Under Demand and Return Uncertainty Samar Mukhopadhyay, Professor, SungKyunKwan University-GSB, 53 Myungryun dong 3-ga, Jongno gu, Seoul, 110745, Korea, Republic of, samar@skku.edu, Robert Setaputra We consider the k-disjoint-clique problem. For a given graph G, the problem is to find within the graph k disjoint cliques that cover the maximum number of nodes of G. The k-disjoint-clique problem is NP-hard, but we show that a convex relaxation can solve it in polynomial time for certain input instances. The input instances for which our algorithm finds the optimal solution consist of k disjoint large cliques that are then obscured by noise edges and noise nodes. Reusing still usable components from a used up product makes sound environmental and economic sense. Uncertainty in the quantity of returns and demand complicates the operation. Our decision variable is the return policy, characterized by the amount refunded to the consumer. The trade-off is between increased revenue due to reduced input cost and increased cost due to higher return amount. Optimal return policy and managerial insights on sensitivity analyses will be presented. 2 - A Convexity Result for an (S-1,S) Inventory Model Under Time Limits on Backorders Emre Tokgoz, Emre.Tokgoz-1@ou.edu, Hillel Kumin 3 - Remanufacturing Planning with Variable Quality Returns Xiaoning Jin, PhD Student, University of Michigan, 2300 Hayward Street, Ann Arbor, MI, 48109, United States of America, xnjin@umich.edu, S. Jack Hu, Jun Ni The (S-1,S) inventory model with time limits on backorders has previously been solved by minimizing a function of two variables, one of which is integer. We investigate the convexity of the objective function and develop new convexity results for functions with m integer and n continuous variables. There is a need for remanufacturers to grade quality of the returns prior to recovery processes because of the quality uncertainty of returns.Since some returns require more capacity and cost to bring the unit up to a required quality standard than others,quality variability information will have great impacts on remanufacturing decisions.We’ll develop a quality-dependent remanufacturing model to obtain the optimal control of the remanufacturing quantity that minimize the expected total cost. 3 - A Holloway-Inspired Enhancement for the Frank-Wolfe Approach to the Convex Hull Problem Xinyu Wang, PhD Student, Southern Methodist University, P.O. Box 750123, Dallas, TX, 75275-0122, United States of America, xwang@smu.edu, Richard Helgason The extreme points of a convex hull can be found by using the Frank-Wolfe quadratic programming method. We investigate a novel Holloway-Inspired enhancement to the Frank-Wolfe method. The enhancement tries to avoid zigzag in the later stage of the projection point computation and gives us faster convergence. Experimental results indicate the enhancement leads to a significant speedup. 4 - Best Partial Disassembly Strategy for Retrievable End-of-Life Products Pei-Fang Tsai, Assistant Professor, National Taipei University of Technology, 1, Sec. 3, Chung-hsiao E. Rd., Taipei, 10608, Taiwan ROC, ptsai@ntut.edu.tw 4 - A Polyhedral Projection Method for Solving Variational Inequalities Sudhanshu Singh, PhD Student, UNC Chapel hill, UNC Department of STOR, B 44, hanes hall, CB# 3260, UNC Chapel Hill, Chapel hill, NC, 27599-3260, United States of America, sssingh@email.unc.edu, Shu Lu A product reaches its end of life when it is malfunctioned or undesirable to the users. This research focuses on returned products in two categories: those are qualified to be repaired or remanufactured, and those can be retrieved for useable parts. The best partial disassembly strategy is proposed and formulated as a multicommodity flow problem with applicability established. The objective is to obtain maximum potential benefits inherent in the end-of-life production planning. Most projection based methods for solving variational inequalities suffer from the drawback that the projection on a general convex set is not easy to find. This talk presents a projection method which replaces the feasible set by a polyhedral convex set in each iteration. The proposed algorithm uses (sub)gradient information to generate the polyhedron. It is easy to implement and its convergence is analyzed under some mild assumptions. 390 INFORMS Austin – 2010 ■ WB17 ■ WB18 C - Room 16B, Level 4 C - Room 17A, Level 4 Decision Making in Interdependent Systems OR in Practice II Contributed Session Sponsor: CPMS, The Practice Section Sponsored Session Chair: Kash Barker, Lecturer, University of Oklahoma, 202 W. Boyd, Room 124, Norman, OK, 73019, United States of America, kashbarker@ou.edu 1 - Decision Analysis Tool for Assessing Hurricane Impact on Regional Workforce Productivity Joost Santos, Assistant Professor, Engineering Management and Systems Engineering, The George Washington University, 1776 G Street NW, Rm 164, Washington, DC, 20052, United States of America, joost@gwu.edu WB19 Chair: Brian Lewis, Vice President, Professional Services, Vanguard Software, 1100 Crescent Green, Cary, NC, 27518, United States of America, brian.lewis@vanguardsw.com Co-Chair: Bjarni Kristjansson, President, Maximal Software, Inc., 933 N. Kenmore St., Suite 218, Arlington, VA, 22201, United States of America, bjarni@maximalsoftware.com 1 - An Integrated Framework of Service Quality for Global Delivery of Contact Center Services Nanda Kambhatla, Senior Manager, Human Language Technologies, IBM India - Research, ‘D’ Block, Embassy Golf Links, Koramangala Inner Ring Road, Bangalore, 560071, India, kambhatla@in.ibm.com, Mayuri Duggirala, Ramana Polavarupu, Dinesh Garg This research develops a workforce recovery model based on input-output analysis to estimate sector inoperability and economic losses. Based on our simulated hurricane scenarios, service sectors in Virginia suffer the largest workforce productivity impact-accounting for nearly 40% of the total economic losses. Sensitivity analysis of inoperability and loss reduction objectives can provide insights on identification and prioritization of critical workforce sectors to expedite disaster recovery. We present a framework of provider-perceived service quality for contact center services, incorporating key dimensions of service quality based on interviews with service providers in contact center services. Our findings indicate that benchmarking and error management are significant provider-perceived dimensions of service quality in contact center services which predict business performance outcomes. Avenues for further research, as well as insights for research and practice are suggested. 2 - Resilience Assessment and Improvement of Urban Infrastructure Systems Leonardo Dueñas-Osorio, Assistant Professor, Rice University, 6100 Main Street, MS-318, Houston, TX, 77005, United States of America, leonardo.duenas-osorio@rice.edu, Min Ouyang 2 - Decision Support System for Continuous Production Krystsina Bakhrankova, Researcher, Institute of Technology and Society - Applied Economics, S. P. Andersens Veg 5, Box 4760 Sluppen, Trondheim, 7465, Norway, Krystsina.Bakhrankova@sintef.no This paper proposes an annual resilience metric, which reflects the capacity of infrastructure systems to resist, absorb and recover from all possible disruptive events. Taking the transmission power grid and gas transmission system of in Harris County, Texas, as an example, the effectiveness of different resilience improvement measures are analyzed and discussed. This study can provide insight and direction to design and retrofit resilient interdependent infrastructure systems. The paper develops a model-based decision support system (DSS) for a European chemical plant with a multi-stage continuous production process. The system comprises two modules - energy cost minimization and output maximization, where a gist of the two underlying formulations is presented. The planning tool is tested on real data instances - it reflects the essence of the researched production process, provides substantial energy cost savings and improved production capacity utilization. 3 - Interdependency Models to Compare Industry Preparedness and Reactive Strategies to Disruptive Events Cameron MacKenzie, Graduate Student, Industrial Engineering, University of Oklahoma, 202 W. Boyd, Room 124, Norman, OK, 73019, United States of America, cmackenzie@ou.edu, Kash Barker We use a risk-based interdependency model to quantify the effect of preparedness strategies such as maintaining inventory and the effect of reactive strategies such as choosing alternate transportation routes or different suppliers if a disruptive event occurs. We examine the conditions that incentivize industries to prepare for a disruptive event and how those decisions impact their reactions to a supply chain disruption. We deploy the model with a case study using actual commodity data. 3 - Optimizing Long-range Plans at Novartis Brian Lewis, Vice President, Professional Services, Vanguard Software, 1100 Crescent Green, Cary, NC, 27518, United States of America, brian.lewis@vanguardsw.com Long-range strategic planning decisions are not easily modeled with classic optimization techniques. Using Monte Carlo simulation-based forecasting, simulation optimization, and grid computing, Vanguard Software built a drug development pipeline model for Novartis which forecasts long-range R&D performance and optimizes strategic decisions such as investments in new drugs. In our presentation, we discuss the underlying model, lessons learned, and other practical issues. 4 - Dynamic Analysis of Interdependent Inoperability in Multi-modal Transportation Networks Raghav Pant, Graduate Student, Industrial Engineering, University of Oklahoma, 202 W. Boyd, Room 124, Norman, OK, 73019, United States of America, Raghav.Pant-1@ou.edu, Kash Barker We study time-dependent production losses to regions due to disruptions in important transportation facilities (e.g., ports), by integrating the Dynamic Inoperability Input-Output Model (DIIM) with a network queuing model. Network model-driven initial inoperability and recovery time estimates strengthen our ability to evaluate supply chain risk management options and enhance risk management decisionmaking. Examples using commodity flow data for inland port disruptions are illustrated. ■ WB19 C - Room 17B, Level 4 Revenue Management of Opaque and Non-traditional Channels Sponsor: Revenue Management and Pricing Section Sponsored Session 5 - Impact of Disasters on National Freight Flows Saniye Gizem Aydin, Graduate Student, Industrial Engineering, University of Oklahoma, 202 W. Boyd, Room 124, Norman, OK, 73019, United States of America, gizemaydin@ou.edu, P. Simin Pulat, Guoqiang Shen, Manjunath Kamath, Ricki Ingalls Chair: Benjamin Marcus, Suffolk University, 8 Ashburton Place, Boston, MA, United States of America, bmarcus@suffolk.edu 1 - Valuation of Opaque Products Leo MacDonald, Assistant Professor, Coles College of Business, KSU, Kennesaw, GA, United States of America, lmacdon4@kennesaw.edu, Benjamin Marcus Transportation systems are vulnerable to disasters and absolutely vital for the economy. There are relatively few studies concerning the regional freight flow impact of the disaster, even fewer on national impact. Northridge Earthquake, Hurricane Katrina and I-40 Bridge collapse cases are studied. A spatial input-output model, distance and traffic volume based changes are used for measuring the importance, and the influence on decision making within the interdependent freight flow environment. Service providers (airlines, hotels, etc) often use opaque sales channels (Hotwire, Priceline) to increase revenues. A fundamental challenge for these providers is setting appropriate rates. Set rates too high and no purchase occurs; set rates too low and forgo the additional revenue. The focus of this research is to determine customer valuation of opaque versus non-opaque services through a choice experiment and develop a discrete-choice model to support the decision making process. 391 WB20 INFORMS Austin – 2010 2 - Pricing Opaque and Traditional Channels Jointly Benjamin Marcus, Suffolk University, 8 Ashburton Place, Boston, MA, United States of America, bmarcus@suffolk.edu ■ WB21 Despite the benefits to both firms and consumers, there are distinct challenges to selling products through opaque channels. We develop a model of a service provider selling inventory across a traditional channel and an opaque channel in order to identify optimal pricing policies in this setting. In addition, we use this model to explore the effects that different characterizations of customer behavior and product commoditization on the opaque channel can have on these policies. Green Supply Chain Management C - Room 18B, Level 4 Sponsor: Service Science Sponsored Session Chair: Vipul Jain, Assistant Professor, Indian Institute of Technology Delhi, Department of Mechanical Engineering, Indian Institute of Technology Delhi, New Delhi, 110016, India, vjain@mech.iitd.ac.in 1 - A Green Approach to Supplier Selection Amit Kumar, Research Scholar, Indian Institute of Technology, Department of Mechanical Engineering, Delhi, New Delhi, India, akumar@icfi.com, Vipul Jain ■ WB20 C - Room 18A, Level 4 Pricing and Revenue Management I As the climate change movement gathers momentum, there’s a pressing need to assess suppliers based on their environmental performance along with other criteria. This paper proposes a comprehensive approach based on Data Envelopment Analysis with Carbon Footprint monitoring. The approach applies to heterogeneous suppliers and incorporates region specific emission compliance standards as well. Overall, it encourages suppliers to go green and cut down their emissions to survive the competition. Contributed Session Chair: Craig Sorochuk, Assistant Professor of Decision Science, University of Wyoming, 1000. East University Avenue, Department of MGMT and MKT (#3275), Laramie, WY, 82071, United States of America, csorochu@uwyo.edu 1 - HOT Lane Pricing for Revenue Generation and Congestion Management: An Analysis of Demand Responses Lin Qiu, Wilbur Smith Associates, 317 Center St. N, Vienna, 22180, United States of America, lin.w.qiu@gmail.com, Lei Zhang 2 - Carbon Footprint, Information Disclosure, and Shareholder Pressure Chien-Ming Chen, UCLA Institute of the Environment, La Kretz Hall, Suite 300, Box 951496, Los Angeles, CA, 90095, United States of America, cmchen@ioe.ucla.edu, Charles Corbett, Magali Delmas High Occupancy Toll Lane has attracted significant interests as a means for congestion management and revenue generation. Using combined stated-preference and revealed-preference data for the I-394 corridor, this study develops models to capture the inter-relationships between pricing schemes, travelers’ mode choices and dynamic attitudes towards HOT lanes. The estimated attitude and behavior changes form a reliable basis for projecting revenues and assessing congestion mitigation effects. This study examines the causal relationship between corporate carbon efficiency, voluntary information disclosure, and shareholder’s pressure for greener business practices. Our analysis draws on the newly compiled direct and supply chain emission inventories of over 1000 public companies in North America. In the presentation we will present our preliminary findings. 3 - Evaluation and Management on Logistics Carbon Emission Xiao Qing Wang, IBM Research, Building 19 Zhongguancun Software Park, Beijing, China, xqwangxq@cn.ibm.com, Jin Dong, Hongwei Ding, Minmin Qiu, Wei Wang 2 - Market Share Characterization Through Scenario Analysis Amit Shinde, Research Associate, Arizona State University, 699 S. Mill Avenue, Tempe, AZ, 85281, United States of America, amit.shinde@asu.edu, Mani Janakiram, George Runger Logistics carbon emission management is addressed and carbon emissions from several key operational stages in logistics industry are studied and evaluated. A general logistics carbon emission evaluation framework considering different transportation modes, different warehouses and different carry modes is proposed. Carbon emission evaluation methods on transportation, storage and carry operational stages are presented. The supply chain interactions within the high-technology industry are very complex. Multiple products with moderate differences in performance and price compete within the same market segment. We present data mining models for characterizing elements of such supply chains. These models are capable of assimilating knowledge from a variety of business scenarios, expert judgment and historical trends. 4 - Measuring Carbon Emissions From Intermodal Freight Operations Anthony Craig, PhD Candidate, MIT, 77 Massachusetts Ave, E40-222, Cambridge, MA, 02139, United States of America, tcraig@mit.edu, Edgar Blanco, Yossi Sheffi 3 - Designing Public Storage Warehouses with Customer Choice Yeming Gong, EM Lyon Business School, 23 Avenue Guy de Collongue, Ecully, France, gong@em-lyon.com Estimating the carbon emissions from intermodal shipments is difficult for shippers due to limited information and the complexity of intermodal operations. The structure of the rail network, terminal locations, and relative efficiency of rail and drayage operations all impact the actual emissions. Using data from an intermodal freight operator we compare the calculated carbon emissions for a set of shipments with the results obtained from popular carbon estimation methods. Public storage is a booming industry. A major question is how to design public storage facilities to fit market segments to maximize revenue. This paper propose a method to design public storage warehouses with considering the choice behavior of customers. We solve the problem by column generation. 4 - Computing Regulated Bertrand-Nash Equilibrium Prices Under Mixed Logit Demand William Morrow, Assistant Professor, Iowa State University, 2014 Black Engineering Building, Ames, 50011, United States of America, wrmorrow@iastate.edu ■ WB22 C - Room 18C, Level 4 Bertrand-Nash equilibrium prices have been used to analyze mergers, new product introductions, and regulatory policy in large differentiated product markets. We present a framework with regulatory costs that may not be differentiable, as with the Corporate Average Fuel Economy Standards. Two nonsmooth fixed-point formulations of the first-order conditions are shown to provide reliable and efficient methods for computing equilibrium prices in a large-scale example from the automotive industry. Workforce Management Sponsor: Service Science Sponsored Session 5 - The Newsvendor Problem with Pricing and Secondary Revenues Craig Sorochuk, Assistant Professor of Decision Science, University of Wyoming, 1000. East University Avenue, Department of MGMT and MKT (#3275), Laramie, WY, 82071, United States of America, csorochu@uwyo.edu, John Wilson Chair: Foaad Iravani, University of California-Los Angeles, Anderson School of Management, 110 Westwood Plaza, Los Angeles, CA, 90095, United States of America, firavani@anderson.ucla.edu 1 - Skill Mix and Cross-Training in Professional Service Firms Vincent Hargaden, PhD Student, Rensselaer Polytechnic Institute, Industrial & Systems Engineering Dept, 110 8th Street, Troy, NY, 12180, United States of America, hargav@rpi.edu, Jennifer Ryan We present an expected profit model for a newsvendor who receives revenues from selling primary items as well as from selling secondary items that are only available if a primary item has already been purchased. Numerical examples are provided for a newsvendor whose primary items for sale are tickets to a performance event and whose secondary items for sale are concessions items, parking, etc. A comprehensive mixed integer programming model has been developed for the workforce planning process in professional service firms. We will present results from the model which show the impact of skill mix, skill capability levels and crosstraining on key performance metrics such as project completion rates, staff utilization and profit. 392 INFORMS Austin – 2010 WB25 ■ WB24 2 - A Hiring Plan Model for Call Center Management Tao Huang, Progressive Insurance, 6300 Wilson Mills Rd, Mayfield Village, OH, 44143, United States of America, Tao_Huang@progressive.com, Janet Dolohanty, Steve Callitsis C - Room 19A, Level 4 Joint Session SPPSN/ HAS: Emergency Medical Services: New Directions We have developed a hiring plan model for call center management. The model identifies locations and schedules for the hiring need defined by the capacity planning and staff-on-hand while taking into account site specific monetary variables and nonmonetary constraints. The model outputs the optimal combination of schedules that minimizes hiring cost and specifies the agents required to improve the peak-hour service level performance. Sponsor: Public Programs, Service and Needs/ Health Applications Sponsored Session Chair: Laura McLay, Assistant Professor, Virginia Commonwealth University, 1015 Floyd Ave, Box 843083, Richmond, VA, 23284, United States of America, lamclay@vcu.edu 1 - A Markov Chain Model for an EMS System with Repositioning Armann Ingolfsson, University of Alberta, Edmonton, AB, Canada, armann.ingolfsson@ualberta.ca, Ramon Alanis, Bora Kolfal 3 - The Soft Resource Allocation Problem Foaad Iravani, University of California-Los Angeles, Anderson School of Management, 110 Westwood Plaza, Los Angeles, CA, 90095, United States of America, firavani@anderson.ucla.edu, Sriram Dasu, Reza Ahmadi We propose and analyze a Markov chain model of an Emergency Medical Services system that repositions ambulances using a compliance table policy, which is commonly used in practice. We validate the model against a detailed simulation model. We demonstrate that the model provides accurate approximations to such performance measures as the response time distribution and the distribution of the number of busy ambulances, and that it can be used to identify near-optimal compliance tables. We propose optimization models for workforce allocation in a leading software company that produces tax software. Every year, the firm struggles with a high workload imposed by changes in tax forms announced by the IRS. In this competitive market, any delay in the release of the product leads to significant losses. We develop models for organizing and staffing the development activities to meet the deadline at the lowest cost. 2 - An Equitable EMS Location Model: Minimizing Envy Toward Neighbors’ Chance of Access to Service Sunarin Chanta, PhD Student, Clemson University, 203 Freeman Hall, Department of Industrial Engineering, Clemson, SC, 29634, United States of America, schanta@clemson.edu, Maria Mayorga, Laura McLay ■ WB23 C - Room 18D, Level 4 Municipal Waste Management, Analytics and Optimization The model is developed for finding optimal locations in order to balance disparity in service between zones. The objective is to minimize the sum of “envy” among all zones with respect to an ordered set of p operating EMS stations weighted by the proportion of demand in each zone. Tabu search is provided to solve the problem. The performance of the proposed model is tested and compared to other location models such as the p-center and maximal-covering-location (MCLP) problems. Sponsor: Service Science Sponsored Session Chair: Heng Cao, CTO for Business Analytics & Optimization, IBM China Research Center, A2/F, Diamond, Zhong Guang Cun Software, Haidian District, Beijing, 100193, China, hengcao@us.ibm.com 1 - Decision Support System for Municipal Solid Waste Collection using Forecasting and Optimization Tianzhi Zhao, IBM Research - China, Diamond Building A, ZGC Software Park, 8 Dongbeiwang West Road, Beijing, 100193, China, zhaotzhi@cn.ibm.com, Jun Zhang, Jin Dong, Heng Cao, Wenjun Yin 3 - Estimating Travel Speeds in Road Networks From GPS Data Shane Henderson, Professor, Cornell University, School of ORIE, Rhodes Hall, Cornell University, Ithaca, NY, 14853, United States of America, sgh9@cornell.edu, Dawn Woodard, Brad Westgate, David Matteson We estimate the speeds vehicles travel on road networks from widely spaced GPS readings as recorded by ambulances. We use a Bayesian formulation and estimate the posterior distribution of road travel speeds and other quantities using Markov chain Monte Carlo (MCMC). In this talk I will sketch the problem and data, describe the MCMC algorithm, and present some sample results. Municipal solid waste management (MSWM) is becoming a major issue facing cities around the world due to rapid urbanization and growth of population. In this paper, an analytics based decision support system is proposed for MSWM. The system model is composed of two components, one for waste generation prediction, another one for collection vehicle routing optimization. A GIS application is integrated into the system to provide route information to as well as map out the outputs from the model. 4 - Fire Department and Other Emergency Medical Service John Hall, National Fire Protection Association, Norwood, MA, United States of America, jhall@NFPA.org 2 - Disturbance Analysis Model for the Maintenance Plan of Power Grid Feng Jin, Dr., IBM Reaserch - China, Bulding 10, 399 Keyuan Road, Pudong, Shanghai, 201203, China, jinfsh@cn.ibm.com, Hairong Lv, Jun Luo, Wenjun Yin, Jin Dong, Qiming Tian People with emergency medical conditions may call an ambulance, possibly fire department based, and may seek medical assistance at any of several locations. This paper will discuss concepts and data sources and uses for a comprehensive system to track the flow of people in and out of emergency medical service. To keep the maintenance plan of power gird stable, especially to avoid chainreaction, a probability model is proposed to analyze the effected plans once a plan is disturbed by various factors. In this model, we consider not only the traditional variation of start time, but also the variation of process time and workload under the complex grid topology. A case in a typical Chinese power company is studied to validate the model. The result shows the plan change rate is greatly reduced. ■ WB25 C - Room 19B, Level 4 Transportation, Planning I 3 - An Effort Estimation Model in Project Delivery using Hidden Setup Cost Saeed Bagheri, IBM T J Watson Research Center, 1101 Kitchawan Road, Yorktown Heights, NY, 10598, United States of America, sbagher@us.ibm.com, Nianjun Zhou, Krishna Ratakonda Contributed Session Chair: David Novak, Assistant Professor, University of Vermont, 55 Colchester Ave., Kalkin 310, Burlington, VT, 05405-0157, United States of America, dnovak@bsad.uvm.edu 1 - Exploring Theoretical Properties of Bounded Rational User Equilibrium Flow Distributions Yingyan Lou, Assistant Professor, The University of Alabama, A127K Bevill Building, Box 870205, Tuscaloosa, AL, 35405, United States of America, ylou@eng.ua.edu We discuss the relationship between delivered projects and required effort. In particular, we analyze the logarithmic model and its shortcomings in required effort estimation for large projects. We introduce the hidden setup cost and its related linear model and explain how its existent leads to the above behavior in logarithmic models. Our proposed model facilitates effort estimation for project delivery in services and manufacturing. We illustrate this, using projects in software development. This paper investigates theoretical properties of the boundedly rational user equilibrium (BRUE) flow set for transportation networks. Probabilistic methods are explored to address the uncertainty in link flows characterized by the non-convex BRUE flow set. Entropy maximization is used to identify the most likely link flow pattern. Finite sampling approaches are also investigated to derive various measures from assumptions on the continuous link flow probability space over the BRUE flow set. 393 WB26 INFORMS Austin – 2010 2 - Toolkit for Anticipating and Evaluating Roadway Expansion and Tolling Impacts Daniel Fagnant, Graduate Research Assistant, The University of Texas at Austin, ECJ Suite 6.9, MailCode C1761, Austin, TX, 78712, United States of America, annette.perrone@engr.utexas.edu, Kara Kockelman, Chi Xie 3 - Bayesian Analysis of Discrete Time Queueing Networks with a Gridlock Prediction Application Toros Caglar, George Washington University, 2201 G St., NW, Funger Hall, Suite 415, Washington, DC, 20052, United States of America, toros@gwu.edu, Refik Soyer Analysis of discrete time queues and their networks have been mostly prevalent in the context of computer and communication systems. In this study, we aim to utilize a Bayesian approach for the analysis of these queues with an application in emergency room (ER) gridlock prediction, which requires transient analysis. We will also address the challenges presented by the large state space formed by the ERhospital network and the MCMC simulation necessitated by the Bayesian analysis. We present a new toolkit for forecasting the traffic volumes, travel times, network reliability, emissions, and safety impacts of roadway expansion and tolling projects. Trip tables are estimated using constrained maximum entropy methods, based on link-level traffic counts. Incremental logit models anticipate mode and time of day splits. All impacts are monetized and compared over project lifetimes, to generate benefit-cost ratios and other success indicators for Austin case studies. 4 - Bayesian State Space Modeling of Mortgage Default Risk Tevfik Aktekin, Assistant Professor of Decision Sciences, University of New Hampshire, 15 Academic Way, Department of Decision Sciences, Durham, NH, 03824, United States of America, tevfik.aktekin@unh.edu, Refik Soyer, Feng Xu 3 - Simulation of Vessel Traffic and Dredging Impact Analysis in Delaware River Ozhan Alper Almaz, PhD Student, Rutgers University, Industrial & Systems Engineering Departm, 100 Brett Road, Piscataway, NJ, 08854, United States of America, alperalmaz@gmail.com, Tayfur Altiok We consider discrete time Bayesian state space models with Poisson measurements to model the mortgage default risk at the aggregate level with a stochastic default rate and macroeconomic covariates. We discuss parameter updating and estimation using Markov chain Monte Carlo methods where the use of the efficient forward filtering backward sampling algorithm within a Gibbs sampler is developed. We use actual U.S. residential mortgage data and discuss insights gained from Bayesian analysis. We considered modeling of vessel traffic in the Delaware River Main Channel. A high fidelity simulation model was developed to investigate effects of deepening and dredging in the River on the navigational efficiency based on several assumptions. In this regard, vessel calls to terminals, lightering and barge operations, tidal and navigational rules in the River, terminal and anchorage properties and vessel profiles were considered. 4 - Evaluating the Effects of Trip Importance on System-Wide Performance in Transportation Networks David Novak, Assistant Professor, University of Vermont, 55 Colchester Ave., Kalkin 310, Burlington, VT, 05405-0157, United States of America, dnovak@bsad.uvm.edu ■ WB27 We introduce measures for evaluating network robustness and identifying and ranking the most critical or important links in a transportation network called the Network Robustness Index, and comparing disparate networks using a scalable, system-wide performance over all links in the network called the Network Trip Robustness. We show that the relationships between network robustness, the capacity-disruption level, and network connectivity are non-linear and are not necessarily intuitive. Contributed Session ■ WB26 We analyze a class of problems which determines the relocation and inventory plan of a single facility over a finite horizon in order to meet dynamic customer demands. Dynamic programming algorithms are presented to solve the problem under different objective functions and construct the efficient frontier for biobjective problems, most of which run in polynomial time. C - Room 4B, Level 3 Network Optimization I Chair: Chase Rainwater, University of Arkansas, INEG Department, Fayetteville, AR, 72701, United States of America, cer@uark.edu 1 - Integrated Dynamic Single Facility Location and Inventory Planning Problems Jiaming Qiu, Student, Rensselaer Polytechnic Institute, 110 8th St., Troy, NY, 12180, United States of America, qiuj@rpi.edu, Thomas Sharkey C - Room 4A, Level 3 Joint Session DM/ ICS: Bayesian Computational Issues in Data Mining 2 - Hybrid Wired-cum-wireless Sensor Network Location-allocation Problem in Industrial Environment Sima Maleki, Graduate Research Assistant, University of Tennessee/Industrial and Information Engineering Department, Knoxville, Knoxville, TN, 37996, United States of America, smaleki@utk.edu, Mohammad Mehdi Sepehri, Hamid Farvaresh, Rapinder Sawhney Sponsor: Data Mining/ Computing Society Sponsored Session Chair: Tevfik Aktekin, Assistant Professor of Decision Sciences, University Of New Hampshire, 15 Academic Way, Department of Decision Sciences, Durham, NH, 03824, United States of America, tevfik.aktekin@unh.edu 1 - Modeling Brazilian Swap Curve in a Hidden Markov Framework with Macroeconomic Variables Richard Munclinger, Economist, IMF, 1301 20th Street, NW, Apt. 107, Washignton, DC, 20036, United States of America, richardmunch@gmail.com A hybrid wired-cum-wireless sensor network consists of a wireless network and a wired backbone. The proposed designs consider limitations of wireless communication and constraints in industrial applications to minimize the network cost over a life of a network. The joint problem of configuring the hybrid network, locating the nodes and sensor clustering is formulated as a Mixed Integer Nonlinear Programming model. Results illustrate the cost effectiveness and longevity of hybrid configuration. We apply a hidden Markov model of the term structure to modeling Brazilian swap rates. We find that multiple regimes are identified in the data and that macroeconomic variables improve time series fit without destroying regime dependency. This work has two main contributions. Firstly, we include macroeconomic variables in conjunction with a hidden Markov framework. Secondly, we propose and apply a Bayesian MCMC algorithm to estimate hidden Markov models of the term structure. 3 - Social Optimality and Pricing in Shared Computing Centers Ishai Menache, postdoc, MIT, 77 Massachusetts avenue, 32-D632, Cambridge, MA, 02139, United States of America, ishai@mit.edu, Nahum Shimkin, Asuman Ozdaglar Motivated by the recent advent of cloud computing facilities that offer online computing power on demand, we consider a large service facility that offers simultaneous service to a large number of heterogeneous users. Our main concern here is in maximizing the social utility, which comprises of the users’ service utility minus their delay cost. We show that the social optimum may be achieved by simple per-unit pricing, which charges a fixed amount per unit time and resource from all users. 2 - Explaining HIV Mortality, Bayesian Spatial Models Applied with MCMC Methods Rasim Muzaffer Musal, Assistant Professor, Texas State University, 404 Rio Grande apt 209, Austin, TX, 78701, United States of America, rm84@txstate.edu, Tevfik Aktekin We propose Bayesian Zero Inflated Poisson models to investigate the effects of poverty and inequality on the number of HIV related deaths in NY counties. In doing so, we quantify inequality via the Theil Index and Poverty via the ratios of the two Census 2000 variables. MCMC methods are utilized in eliciting posteriors. We present the computational complexities that are present in these methods and emphasize the methods for spatial effects. 4 - Methodologies for Solving Dynamic Fortification Problems Chase Rainwater, University of Arkansas, INEG Department, Fayetteville, AR, 72701, United States of America, cer@uark.edu, Huy-Nhiem Nguyen, Ed Pohl, Scott J. Mason The fortification of critical infrastructure elements is an issue of notable importance. However, research in this area has studied the problem of fortification from purely a static perspective. This work presents a dynamic model that considers the temporal impacts of resource allocation decisions in a potentially changing infrastructure. Specifically, we propose decomposition-based solution approaches to solve this general class of problems. 394 INFORMS Austin – 2010 ■ WB28 WB30 3 - Detection of Potential Failure Wafers Based on Fail Bit Counts Data Seung Hoon Tong, Principal Engineer, Samsung Electronics Co., Ltd., San#16 Banwol-Dong, Gyeonggi-Do, Hwasung-City, 445-701, Korea, Republic of, shtong@samsung.com, In Kap Chang, Jeong Hee Hwang, Kun Han Kim, Seung Sik Jung C - Room 4C, Level 3 Prognostics and Health Management (PHM / Sensors / RFID) We present a method for detection of potential failure wafers based on fail bit counts data from wafer electrical test stage in semiconductor manufacturing. The number of fail bit each wafer has superior capability for classifying potential failure wafers than wafer yield itself. We developed two quality measures considering the magnitude and clustering level of fail bit patterns and showed real applied examples. Sponsor: Quality, Statistics and Reliability Sponsored Session Chair: Sagar Kamarthi, Associate Professor, Northeastern University, 360 Huntington Ave, Boston, MA, 02115, United States of America, sagar@coe.neu.edu 4 - Logistic Regression-Based Control Charts for Fault Identification Jihoon Kang, Korea University, Anam-dong, Seongbuk-gu, Seoul, Korea, Republic of, joker404@hanmail.net, Seoung Bum Kim Co-Chair: Abe Zeid, Northeastern University, 360 Huntington Ave, Boston, 02115, United States of America, zeid@coe.neu.edu 1 - A Bayesian Inventory Model using Real-time Condition Monitoring Information Jennifer Ryan, Associate Professor, RPI, Industrial and Systems Engineering, 110 8th Street, Troy, NY, 12180, United States of America, ryanj6@rpi.edu, Rong Li, Zhi Zeng Identification of process variables that contribute to out-of-control signal has been one of important problems in statistical process control. In the present study we integrated a logistic regression algorithm with control chart techniques for fault identification in multivariate process control. Simulation studies demonstrated the accuracy and efficiency of the proposed fault identification method. We consider a manufacturer who periodically replenishes inventory for a machine part which is used simultaneously on a large set of geographically dispersed machines. This part is subject to deterioration, which can be captured by condition monitoring. We model the associated degradation signal using a Wiener process. In such a setting, we show how real-time sensor data can be used to improve the inventory management of spare parts. ■ WB30 C - Room 5B, Level 3 Statistics/Quality Control I 2 - Application of Fuzzy Graph on Sensor Deployment Strategy for Fault Diagnosis Zhenhua Wu, Research Assistant, TAMU, 3902 College Main Street, Apt.806, Bryan, TX, 77801, United States of America, wuzhenhua34@tamu.edu, Sheng-jen Hsieh, Jianzhi Li Contributed Session Chair: Michael Wood, Principal Lecturer, University of Portsmouth, Strategy and Business Systems, Richmond Building, Portland St, Portsmouth, PO1 3DE, United Kingdom, michael.wood@port.ac.uk 1 - A New Monitoring Scheme for Various Types of Mean Shifts Chang-Ho Chin, Assistant Professor, Kyung Hee University, 1 Seocheon-dong, Yongin-si, 446-701, Korea, Republic of, chin@khu.ac.kr, Taek-Jin Jeong I am sorry It only allows 500 characters, I can not submit my abstract. Is there any way we can solve it? My email is: wuzhenhua34@tamu.edu Thank you! 3 - Short Term Performance of Condition Monitored Degrading Manufacturing Systems Saumil Ambani, University of Michigan, 1210 HH Dow, Ann Arbor, MI, 48105, United States of America, sambani@umich.edu, Lin Li, Jun Ni The EWMA control chart is more sensitive to small mean shifts than to large ones as opposed to the Shewhart control chart. The right selection of control charts to the underlying process is directly linked with the timely detection of mean shifts. For processes possibly with various types of mean shifts, we propose a control charting scheme of selecting and applying a right control chart to the process. Simulation results show the proposed scheme outperforms conventional ones. Steady state performance of manufacturing systems has been studied for over 50 years, but its short term behavior remains relatively unexplored. In this presentation, we focus on the development of an analytical model for predicting the short term performance of a condition monitored degrading system. This approach allows us to incorporate real time information from the plant floor, such as buffer contents and condition of the machines, to make effective short term decisions. 2 - An Adaptive Sequential Methodology for n-Dimensional Quadratic Response Surface Optimization Adel Alaeddini, Wayne State University, Department of Industrial Engineering, Detroit, MI, 48202, United States of America, dz3027@wayne.edu, Kai Yang, Alper Murat ■ WB29 Despite their ability in modeling a wide range of process and product design, RSM techniques are not the most effective methodologies for applications with limited resources. In this paper, we develop an adaptive methodology for response surface optimization (ASRSM) for expensive experiments with noisy data requiring high design performance. We also show that in terms of both design optimality and experimentation efficiency it compares favorably with optimal designs. C - Room 5A, Level 3 Joint Session QSR/ DM: Data Mining for Process Monitoring Sponsor: Quality, Statistics and Reliability/ Data Mining Sponsored Session 3 - Modeling Data using Kalman Filtering: A Proposal for SPC Andre Korzenowski, Prof. Ms., PPGEP/UFRGS, Av. Osvaldo Aranha, 99 - 5° andar, Porto Alegre, RS, 90.035-190, Brazil, andre@korzenowski.com, Marcelo Portugal, Carla ten Caten Chair: Myong Jeong, Rutgers University, 640 Bartholomew Road, Piscataway, NJ, United States of America, mjeong@rci.rutgers.edu 1 - Hybrid Novelty Score-Based Control Charts for Multivariate Process Monitoring Gulanbaier Tuerhong, Korea University, Anam-dong, Seongbuk-gu, Seoul, Korea, Republic of, gulambar@korea.ac.kr, Seoung Bum Kim The aim of this paper is to compare forecasting in univariate time series models applied in Statistical Process Control (SPC). A structural model in state space via Kalman’s filtering and an ARIMA model with exogenous variables were fitted. The modeling was applied in real data series of five different products in a plastic production. The results obtained indicate that structural model had better performance than ARIMA model when compared by RMSE. We propose a new nonparametric multivariate control chart that can effectively handle large amounts of complex data through integration of one of the one-class classification algorithm with control chart techniques. Control limits of the proposed chart are established based on a bootstrap method. Experimental results with simulated data showed that the proposed control chart outperformed Hotelling’s T2 control charts. 4 - Problems with Statistical Methods in Management Research - and a Few Solutions Michael Wood, Principal Lecturer, University of Portsmouth, Strategy and Business Systems, Richmond Building, Portland St, Portsmouth, PO1 3DE, United Kingdom, michael.wood@port.ac.uk 2 - An Economic Design of the Integrated Process Control Minjae Park, Rutgers University, 126 Montgomery St. Apt 2F, Highland Park, NJ 08904, United States of America, pminj88@gmail.com A case study of a typical journal paper leads to three conclusions. (1) The value of a statistical approach is seriously limited by various factors: e.g. difficulties of generalizing to contexts other than the sample studied. (2) The conventional hypothesis testing format makes results almost meaningless: instead, I suggest using confidence levels for hypotheses - and suggest two ways of doing this (one a bootstrap method on a spreadsheet). (3) The analysis should be far more userfriendly. The economic cost model is developed for the integration of statistical process control (SPC) and automatic process control (APC). SPC is used to detect special causes by monitoring process performance. On the other hand, APC is used to improve the process by an adjustment controller. Both are needed to effectively keep processes close to target. The long run expected cost is also suggested as the criteria to evaluate the performance of economic cost model. 395 WB31 INFORMS Austin – 2010 ■ WB31 ■ WB32 C - Room 5C, Level 3 C - Room 6A, Level 3 Forecasting II Computing Economic Equilibria Contributed Session Sponsor: Computing Society Sponsored Session Chair: Nitin Shenoy, Teaching Assistant, Texas Tech University, Texas Tech Industrial Engineering Department, Lubbock, Tx, 79409-3061, United States of America, nitin.shenoy@ttu.edu 1 - Wrong Response Functions: Their Detection and Implications Steven Shugan, Professor, University of Florida, 2030 NW 24th Avenue, Gainesville, FL, 32605, United States of America, sms@ufl.edu Chair: James Orlin, Professor, Massachusetts Institute of Technology, E53363, Cambridge, MA, 02139, United States of America, jorlin@mit.edu 1 - A New Convex Program for Fisher Markets and Convergence of Proportional Response Dynamics Nikhil Devanur, Microsoft Research, 1 Microsoft Way, Redmond, WA, United States of America, nikdev@microsoft.com This paper first explains why simple tests are unable to detect wrong response functions. Next, the paper shows that wrong response functions use dampening and inflated parameters to filter error variance to obtain better predictions. This dampening is problematic when decisions require the correct response. Fortunately, it is possible to detect dampening with specific tests for dampening. This paper shows how to do that and demonstrates the effectives of those tests. We give a new convex program that captures the equilibrium of spending constraint utilities, thus resolving an open problem. The new program also demystifies the convergence properties of “proportional response” dynamics: a simple, distributed way to converge to market equilibria. We show that the proportional response dynamics is equivalent to gradient descent on the new convex program, with KLdivergence instead of Euclidean distance. 2 - Role of Forecast Effort on Supply Chain Profitability Under Various Information Sharing Scenarios Linda (Xiaowei) Zhu, West Chester University of PA, 312A Anderson, West Chester, United States of America, xzhu@wcupa.edu, Xuemei Su, Samar Mukhopadhyay, Xiaohang Yue 2 - Equilibrium Computation for Low Dimensional Markets Amin Saberi, Stanford University, Terman Engineering Building, Room 317, Stanford, CA, 94305, United States of America, saberi@stanford.edu I will describe a model of markets in which every good has a value or desirability in each of the k dimensions. The utility of every agent in a bundle is a function of the values of the goods in that bundle in each dimension. In this model, I will present polynomial-time approximation schemes for computing the equilibria when k is bounded. Joint work with Costis Daskalakis We analyze several forecast systems and their impact on forecast accuracy, forecast costs and profit. Specifically, we consider a supplier who sells a product to a buyer in a single selling season. Three different forecast systems, namely, Non-Information Sharing, Information Sharing, and Supplier Forecasting were studied. We derive optimal price and forecast accuracy level and discuss forecast variance and the related forecast costs. 3 - Improved Algorithms for Computing Fisher’s Market Prices James Orlin, Professor, Massachusetts Institute of Technology, E53-363, Cambridge, MA, 02139, United States of America, jorlin@mit.edu 3 - Unpacking the Future: A Nudge Towards Wider Interval Forecasts Kriti Jain, Doctoral Student, INSEAD, 1, Ayer Rajah Avenue, Singapore, Singapore, kriti.jain@insead.edu, Kanchan Mukherjee, Neil Bearden, Anil Gaba Irving Fisher developed a simple model of a market economy. Nevertheless, it is still non-trivial to develop efficient algorithms for determining the market clearing prices. We develop a combinatorial algorithm for computing the market equilibrium that runs in O(n^4 log n) time, improving the previous best bound of O(n^8 log U). With few exceptions, forecasters tend to underestimate uncertainty, for example, a typical analyst’s 90% confidence intervals for future quantities will likely capture only 50-60% of the actual realizations. Using a series of lab and field experiments, we show that unpacking the distal future into intermediate more proximal futures has a substantial effect on subjective forecasts. We refer to this phenomenon as the time unpacking effect and show that it persists with expert judgments as well. ■ WB33 4 - The Welfare Implications of Carbon Taxes and Carbon Caps: A Look at U.S. Households Kara Kockelman, The University of Texas in Austin, ECJ Suite 6.9, Austin, TX, United States of America, kkockelm@mail.utexas.edu, Binny Paul, Sumala Tirumalachetty C - Room 6B, Level 3 Household expenditure and vehicle choice data are used here to anticipate the economic impacts of energy taxes versus household-level carbon-emissions caps (with trading) across different income classes. Translog utility models were estimated and then maximized subject to money and carbon budget constraints. U.S. trade accounts were used to infer the carbon footprints of 9 goods’ sectors, with vehicle choice and fuel economy modeled in detail. Cap and trade was found less regressive. Chair: Jin Dong, IBM Research - China, Building 19 ZGC Software Park, 8 Dongbeiwang West Road, Beijing, 100193, China, dongjin@cn.ibm.com 1 - Supply Risk Management using Approximate Dynamic Programming Lei Zhao, Tsinghua University, Department of Industrial Engineering, Tsinghua University, Beijing, 100084, China, lzhao@tsinghua.edu.cn, Xiaobo Zhao, Weijun Ding, Jiarui Fang, Jan Fransoo Business Analytics and Optimization Practices Sponsor: Computing Society Sponsored Session 5 - Propane Demand Modeling for Residential Sectors A Regression Analysis Nitin Shenoy, Teaching Assistant, Texas Tech University, Texas Tech Industrial Engineering Department, Lubbock, Tx, 79409-3061, United States of America, nitin.shenoy@ttu.edu, Milton Smith We consider a production system that is subject to failures at part suppliers. Mitigation planning and emergent capacity can be used to hedge against the risk at a higher cost. We model and solve the problem using finite-horizon approximate dynamic programming. 2 - Mail Performance Measurement Study Process Improvements via Business Analytics & Optimization at IBM Hua Ni, IBM, 8000 Grainger Ct, Springfield, VA, 22153, United States of America, huani@us.ibm.com, Christine Friesz When winter space heating contributes significantly to the propane demand system; it is useful, for forecasting purposes, to separate total demand system in to two components: Large houses and Small houses. Examination of historical data indicates that the propane demand depends largely on weather conditions. Regression analysis techniques were used to show the combined effect of these weather conditions on propane demand. IBM conducts an ongoing measurement study of single-piece First-Class Mail service performance for the United States Postal Service. In this talk, we will present recent process improvement initiatives designed to strengthen the quality and operational efficiency of the measurement study, which leveraged Business Analytics and Optimization (BAO) methodologies such as optimization, simulation, and predicative analytics. We will also share the challenges and lessons learned from these efforts. 3 - Using Simulation in Global Supply Network Rationalization Changrui Ren, IBM, Building 19 ZGC Software Park, 8 Dongbeiwang WestRoad, Haidian District, Beijing, China, rencr@cn.ibm.com, Xu Yang, Jin Dong, Qinhua Wang, Bing Shao, Miao He This presentation will introduce a real case showing how simulation could be the key enablement for a supply chain network rationalization project in the pharmaceutical industry. An IBM tool - Supply Chain Process Modeler (SCPM) has been applied in this project. Five major simulation scenarios are designed based on the pain points the client has, and numerical results show that simulation has addressed the key issues and provided the client accountable evaluation results for decision-making. 396 INFORMS Austin – 2010 WB36 ■ WB35 4 - WISE-BPM: Accelerating Blueprint for Rollout Project in SAP System Implementation Qinhua Wang, IBM Research - China, Building19, Zhongguancun Software Park, Beijing, 100193, China, wangqinh@cn.ibm.com, Bing Shao, Miao He, Changrui Ren, Jin Dong C - Room 8A, Level 3 Advances in Anomalous Diffusion II Sponsor: Applied Probability Sponsored Session In SAP system implementation, business process model of a rollout project should be conducted through localizing the global template. Simultaneously, global template changes should be synchronized to all rollout projects, which causes conflicts, information loss and duplication easily. WISE-BPM addresses this problem through an additional version control system to rollout global template changes, a localization flag and a mapping system to avoid information duplication and loss respectively. Chair: Iddo Eliazar, Professor, Holon Institute of Technology, P.O. Box 305, Holon, 58102, Israel, eliazar@post.tau.ac.il 1 - Anomalous Mixing and Reaction Induced by Spatially Fractional Dispersion David Benson, Colorado School of Mines, 1500 Illinois St., Golden, CO, 80401, United States of America, dbenson@mines.edu, Diogo Bolster, Tanguy Le Borgne, Marco Dentz ■ WB34 Long-range mass transfer changes the character of mixing of two fluids of different chemical composition and the consequent chemical reaction. For mixing-limited equilibrium reactions following the space-fractional Advection-Dispersion equation (fADE), the scalar dissipation and global reaction rates decay as power-laws in time. As opposed to the Fickian (local) transport model, local reaction rates are not zero where the concentration has zero gradient. C - Room 7, Level 3 Stochastic Optimization and Equilibrium Problems: Analysis and Stochastic Approximation Algorithms Sponsor: Computing Society Sponsored Session 2 - Diffusive Processes Run with Non-linear Clocks: Complexity, Ergodicity and Fractional F-P Equations John Cushman, Professor, Purdue University, 550 Stadium Mall Drive, West Lafayette, IN, 47906, United States of America, 75674.1670@compuserve.com Chair: Uday Shanbhag, Asst. Professor, University of Illinois at Urbana Champaign, Urbana, Il, United States of America, udaybag@illinois.edu 1 - Simulation-based Optimization in the Presence of Convexity Eunji Lim, Assistant Professor, University of Miami, University of Miami, Coral Gables, United States of America, lim@miami.edu We study stochastic processes run with deterministic, but non-linear clocks. The clock is used to stretch or compress the process. The clock does not change the fractal dimension or complexity of the process. Ergodicity is analyzed for several processes and compared to their classical analogs. Fokker-Planck equations for several of the processes are derived and in some cases shown to possess fractional derivatives. A number of misconceptions concerning power-law second moments are discussed. We consider the problem of computing a response surface when the underlying function is known to be convex. We introduce a methodology that incorporates the convexity into the function estimator. The proposed response surface estimator is formulated as a quadratic program and exhibits convergence properties as a global approximation to the true function. Numerical results will illustrate the convergence behavior of the proposed estimator and its potential application to simulation optimization. 3 - Influence of Anomalous Diffusion on the Robustness and Time Evolution of Morphogen Gradients Katja Lindenberg, Distinguished Professor, University of California, San Diego, Department of Chemistry & Biochemistry, 9500 Gilman Drive MC 0340, La Jolla, CA, 92093-0340, United States of America, klindenberg@ucsd.edu, Santos B. Yuste, Enrique Abad 2 - Single Timescale Regularized Stochastic Approximation Schemes for Monotone Stochastic Nash Games Jayash Koshal, Department of Industrial & Enterprise Systems Engineering, UIUC, 117 Transportation Building, 104 S. Mathews, Urbana, 61801, United States of America, koshal1@illinois.edu, Angelia Nedich, Uday Shanbhag Crowded cellular environments are subdiffusive. The usual picture of morphogen gradients evolving as a result of a source of normal diffusive particles (morphogens) coupled to a degradation mechanism that removes them from the system must be modified. We aim to investigate how subdiffusive motion of the morphogens affects the evolution and robustness of the concentration profile against changes in the degradation rate. We find interesting fluctuation buffering effects caused by subdiffusion. We consider the distributed computation of equilibria arising in monotone stochastic Nash games over continuous strategy sets. We develop single timescale projectionbased stochastic approximation schemes for computing equilibria when the associated gradient map is merely monotone and establish its global convergence. In an extension where players choose their steplengths independently we claim the convergence of the scheme if the deviation across their choices is suitably constrained. ■ WB36 3 - On the Characterization of Solution Sets of Smooth and Nonsmooth Stochastic Nash Games Uma Ravat, Graduate Student, University Of Illinois, Urbana, IL, 61801, United States of America, ravat1@illinois.edu, Uday Shanbhag C - Room 8B, Level 3 Education I Contributed Session Solution sets of deterministic Nash games over continuous strategy sets can be characterized using variational analysis. A direct application of such results to stochastic regimes is challenging as the expectation yields a far less tractable nonlinear function. We develop an analytical framework to examine existence of stochastic Nash equilibrium under general probability measures in possibly nonsmooth regimes. We apply it to classes of Nash-Cournot games with risk and stochastic constraints. Chair: Thomas Groleau, Associate Professor of Business Administration, Carthage College, 2001 Alford Park Drive, Kenosha, WI, 53140, United States of America, tgroleau@carthage.edu 1 - Vertical Integration: Results From a Cross-Course Student Collaboration David Lewis, University of Massachusetts Lowell, 1 University Avenue, College of Management, Lowell, MA, 01854, United States of America, David_Lewis@uml.edu, Thomas Sloan 4 - Optimal Coverage of Rectangular Request Areas using Multiple Rectangular Targets Manish Bansal, PhD Student, Texas A&M University, 3131 TAMU, College Station, TX, 77843, United States of America, bans1571@neo.tamu.edu, Kiavash Kianfar We report the results of a cross-class project involving Sophomore-level students in a Management Science (MS) class with Junior-level students in an Operations Management (OM) class. The students formed virtual teams and developed a simulation model of a call center. Results were strongly linked with the presence or absence of a team champion. We consider positioning k target rectangles on 2-dimensional plane to partially cover a set of existing rectangular areas (requests) to maximize total coverage reward. Applications include camera surveillance and imaging. We show this problem is NP-hard and present a novel branch-and-bound algorithm over a reduced solution space to solve the problem exactly. To our knowledge no algorithm has been proposed before for this problem and our algorithm is memory and performance efficient. 2 - Approach to Improve the Expense Efficiency of Research Capacity of Universities Jongwoun Youn, PhD Candidate, KUBS(Korea University Business School), Anam-Dong, Seongbuk-Gu, Seoul, Korea, Seoul, Kr, 136701, Korea, Republic of, yjw333@korea.ac.kr, Kwang-Tae Park Competitiveness of university can be expressed by education and research capacity. Research capacity is an essential indicator for estimating the development of university as well as that of our society. Thus, we want to propose the approach to improve the expense efficiency of research capacity. 397 WB37 INFORMS Austin – 2010 3 - Teaching Decision Tree Classification using Microsoft Excel Thaddeus Sim, Assistant Professor of Business Administration, Le Moyne College, 1419 Salt Springs Road, Syracuse, NY, 13214, United States of America, simtk@lemoyne.edu, George Kulick, Kaan Ataman 4 - Call Centers with Hyperexponential Patience Alex Roubos, VU University Amsterdam, Department of Mathematics, De Boelelaan 1081A, Amsterdam, 1081 HV, Netherlands, aroubos@few.vu.nl We show that customers’ patience can be modeled by the hyperexponential distribution; which allows an exact analysis. A framework is developed in order to compute all kinds of practical service levels. This framework utilizes the recursive relation between the queue lengths at successive service completion epochs. Our approach shows overall better performance compared to current algorithms. Moreover, the computation times are short and our approach can therefore readily be applied in practice. Data mining is the extraction of useful patterns from data to aid with decision making, and decision makers are increasingly viewing data mining as an essential analytical tool. Unfortunately, data mining does not get as much attention in the traditional OR/MS classroom as other more popular areas. We discuss our experiences in teaching a popular data mining method in an undergraduate OR/MS elective course, and outline a procedure to implement the decision tree algorithm in Microsoft Excel. 4 - A Different IE Teaching Experience: Active Learning Ali Kefeli, PhD Candidate, North Carolina State University, 2717 Brigadoon Dr., Apt 24, Raleigh, NC, 27606, United States of America, akefeli@ncsu.edu, Michael G. Kay ■ WB38 C - Room 9A, Level 3 First-order Optimization Methods and Their Applications In this work, we take findings of a Felder and Brent (2008) and provide a critical analysis of a senior level industrial engineering class at North Carolina State University. We investigate each mistake laid out by Felder and Brent and argue how avoiding them resulted in a better educational outcome. We provide sample assessment tools such as class assignments and midterm questions, as well as active learning exercises, technological tools and student evaluations. Sponsor: Optimization/Linear Programming and Complementarity (Joint Cluster ICS) Sponsored Session Chair: Zaiwen Wen, NSF Math Institutes’ postdoc, United States of America, zw2109@columbia.edu 1 - Bundle-type Methods Uniformly Optimal for Smooth and Non-smooth Convex Optimization Guanghui Lan, Assistant Professor, University of Florida, Department of Industrial and Systems Engineering, Gainesville, FL, United States of America, glan@ise.ufl.edu 5 - Pre-Analytics with Cash for Clunkers Thomas Groleau, Associate Professor of Business Administration, Carthage College, 2001 Alford Park Drive, Kenosha, WI, 53140, United States of America, tgroleau@carthage.edu In summer 2009 nearly 700,000 new vehicles were purchased through the U.S. government Cash Allowance Rebate System (CARS). The resulting dataset provides a freely available pre-analytics training ground for a variety of classes. Using basic desktop productivity software, students can practice data cleansing, data organizing, and basic statistics on a very large dataset. Student can also prepare the data for more detailed analysis with specialized geospatial or statistical software. The study of Bundle or level-type methods has been focused on non-smooth convex programming (CP) problems. In this talk we present new bundle-type methods which are optimal, not only for non-smooth, but also for smooth convex programming problems. Surprisingly, the optimal rates of convergence are obtained without even requiring any smoothness information. We also demonstrate the superior practical performance of these methods over existing optimal methods for convex programming. ■ WB37 C - Room 8C, Level 3 2 - Fast Splitting and Alternating Linearization Methods for Convex Optimization Shiqian Ma, Columbia University, 500 W. 120th Street, Mudd Blvd, Room 313, New York, NY, 10027, United States of America, sm2756@columbia.edu, Donald Goldfarb Queueing Models of Call Centers Sponsor: Applied Probability Sponsored Session Chair: Itai Gurvich, Assistant Professor, Kellogg School of Management, Northwestern University, 2001 Sheridan Rd., Evanston, IL, 60208, United States of America, i-gurvich@kellogg.northwestern.edu 1 - Approximate Dynamic Programming Techniques for Skill-based Routing in Call Centers Sandjai Bhulai, VU University Amsterdam, Department of Mathematics, Faculty of Sciences, Amsterdam, 1081 HV, Netherlands, sbhulai@few.vu.nl, Dennis Roubos In this talk, we present two classes of splitting and alternating direction methods for which we can obtain iteration complexity bounds. The basic and accelerated versions of these methods require 1/e and 1/e^(1/2) iterations to obtain an eoptimal solution, respectively. These complexity results are the first ones that have been given for splitting and alternating direction type methods. 3 - A Unified Approach for Minimizing Composite Norms Necdet Aybat, Columbia University, IEOR Department, Columbia University, New York, NY, United States of America, nsa2106@columbia.edu, Garud Iyengar We consider the problem of dynamic multi-skill routing in call centers. We obtain near optimal dynamic routing policies that are scalable with the size of the problem instance and can be computed online. The algorithm is based on approximate dynamic programming techniques. We compare the performance with decomposition techniques. Numerical experiments demonstrate that our method outperforms leading routing policies and has close to optimal performance. FALC is a first-order augmented Lagrangian algorithm to solve min{mu1|X|_*+mu2|C(X)-d|_1:A(X)=b},where X in R^{m*n},by inexactly solving a sequence of problems.FALC converges to the optimal X_* if it is unique. For all e>0, iterates are e-feasible, e-optimal in O(1/e) iterations.FALC can also solve: min{mu1|X|_p+mu2|C(X)-d|_q+<R,X>:A(X)=b, F(X)-G is psd, |H(X)-h|_r <=s},with the same convergence guarantees,where |.|_p can be nuclear, Frobenius or L2operator norm and q,r can be 1,2 or infinity. 2 - Comparing Erlang C and A for Modeling Real Call Centers Tom Robbins, Assistant Professor, East Carolina University, 1006 Gemstone Circle, Winterville, 28590, United States of America, Robbinst@ecu.edu, DJ Medeiros, Terry Harrison ■ WB39 Erlang C is a widely used model for call centers. Erlang C makes many assumptions with one of the most problematic being no abandonment. Many authors have recently advocated the use of the more complicated Erlang A model. We present the results of a simulation study that compares the performance of these models over a range of realistic call center conditions. We find that while the Erlang A model is often more accurate, it is not always so. We also find the models have different biases. C - Room 9B, Level 3 Advances in Mixed Integer Programming II Sponsor: Optimization/Integer Programming Sponsored Session Chair: Jean-Philippe Richard, Associate Professor, University of Florida, 303 Weil Hall, P.O. Box 116595, Gainesville, FL, 32611, United States of America, richard@ise.ufl.edu 1 - A Polyhedral Study of the Mixed Integer Cut Steve Tyber, Research Assistant, Georgia Tech, 765 Ferst Drive, NW, Atlanta, GA, 30332, United States of America, steve.tyber@gatech.edu, Ellis Johnson 3 - Routing to Manage Resolution and Waiting Time in Call Centers with Heterogeneous Servers Yong-Pin Zhou, Michael G. Foster School of Business, Box 353200, University of Washington, Seattle, WA, 98195-3200, United States of America, yongpin@uw.edu, Kevin Ross, Geoff Ryder, Vijay Mehrotra In many call centers, agents exhibit very different performance for the same call type, where performance is defined by the average call handling time and the call resolution probability. We explore strategies for determining call routing policies, where call assignments are dynamically determined based on the specific attributes of the agents and/or the current state of the system. We test several strategies using data obtained from a financial service firm and present empirical results. General purpose cutting planes have played a central role in modern IP solvers. In practice, the Gomory mixed integer cut has proven to be among the most useful general purpose cuts. One may obtain this inequality from the group relaxation of an IP, which arises by relaxing non-negativity on the basic variables. We study the mixed integer cut as a facet of the master cyclic group polyhedron and characterize its extreme points and adjacent facets in this setting. 398 INFORMS Austin – 2010 2 - A Probabilistic Comparison Between Split Cuts and Type 1 Triangle Cuts Qie He, School of Industrial & Systems Engineering, Georgia Institute of Technology, 765 Ferst Drive NW, Atlanta, GA, 30332, United States of America, qie.he@gatech.edu, George L. Nemhauser, Shabbir Ahmed WB42 2 - Hybrid Genetic Algorithm for the Split Delivery Vehicle Routing Problem Joe Wilck, The University of Tennessee - Knoxville, 411 East Stadium, Knoxville, TN, United States of America, jwilck@utk.edu, Gautham Rajappa, Michael Vanderlan The SDVRP allows customers to be assigned to multiple routes. A genetic algorithm is presented where results from a construction heuristic are used to rank the importance of certain node relationships. If nodes 2 and 9 appear on the same route in many solutions, and those solutions have significantly lower distances when compared to solutions where nodes 2 and 9 are not on the same route, then the nodes 2 and 9 have a higher probability of being placed on the same route in future generations. The nontrivial facets for mixed-integer programs (MIP) with two rows and two integer variables are split (or Gomory) cuts, three types of triangle cuts, and quadrilateral cuts. This talk presents a probabilistic comparison of split and type 1 triangle cuts. Under a reasonable distribution of the problem parameters of the MIP, we show that the average performance of a single split cut is better than a single type 1 triangle cut in terms of dominance and volume cut off from the linear relaxation. 3 - Solving Large Scale Dial-A-Ride Problem using a Two-Stage Heuristic Based on Clustering-Routing Taehyeong Kim, University of Maryland, Dept of Civil & Environmental Eng, 1173 Glenn L. Martin Hall, College Park, MD, 20742, United States of America, tommykim@umd.edu, Ali Haghani 3 - A Polyhedral Study of the Triplet Fromulation for Single Row Facility Layout Problem Sujeevraja Sanjeevi, PhD Student, Texas A&M University, TAMU 3131, College Station, TX, 77843-3131, United States of America, sujeevraja@tamu.edu, Kiavash Kianfar In this paper, a static DARP model with time varying travel times and multiple depots is formulated. Also, a heuristic methodology using two-stage is proposed to solve this problem. At first stage, initial solution is constructed using clusteringrouting algorithm. And then, it is improved at next stage. The model is used to solve a real world problem that is provided by the MTA in Baltimore, MD and the results of implementing the model are compared with those of current system operations. We present a polyhedral study of the triplet formulation for the Single Row Facility Layout Problem, introduced by Amaral (Dis. App. Math., 2009). We show that this polytope is of dimension n(n-1)(n-2)/3, where n is the number of facilities. We then prove that several valid inequalities (VIs) proposed by Amaral are facet-defining. This provides a theoretical support for the strength of the LP lower bounds obtained by Amaral. We also present a generalized class of VIs that encompass Amaral’s VIs. 4 - Multi-depot, Multi-Destination, Mix-Fleet Vehicle Routing Problem with Real-Life Constraints Sam Thangiah, Professor, Slippery Rock University, 250 ATS, Computer Science Department, Slippery Rock, PA, 16057, United States of America, sam.thangiah@sru.edu, Joseph Forsythe 4 - Finding Good MIP Solutions by Restricted Tree Search Menal Guzelsoy, Georgia Institute of Technology, mguzelsoy@gatech.edu, George L. Nemhauser, Martin Savelsbergh Starting with the branch-and-bound tree associated with the solution of a restricted mixed integer program (MIP), i.e., a MIP in which some variables are fixed, we expand certain nodes of the search tree by using dual information to selectively free previously fixed variables in the hope of quickly finding improved solutions. This paper presents a real-life multi depot, multi-destination, mix-fleet vehicle routing problem with 1200 pickup locations, 2000 customers and 60 vehicles. The precise distances between pickup locations are obtained using digitized road maps instead of Euclidean distance. Heuristics for solving the problem and results for the real-life data set are reported. ■ WB40 ■ C - Room 9C, Level 3 Panel Discussion: COIN-OR Technology Forum WB42 C - Room 10B, Level 3 Cluster: John Forrest-fest | COIN-OR 10th (Joint Cluster Computing) Invited Session Computational Optimization and Applications II Sponsor: Optimization/Computational Optimization and Software (Joint Cluster ICS) Sponsored Session Moderator: Ted Ralphs, Associate Professor, Lehigh University, 200 West Packer Avenue, Bethlehem, PA, 18015, United States of America, ted@lehigh.edu 1 - Panel Discussion: COIN-OR Technology Forum Panelists: Ted Ralphs, Associate Professor, Lehigh University, 200 West Packer Avenue, Bethlehem, PA, 18015, United States of America, ted@lehigh.edu, Lou Hafer, Simon Fraser University, Burnaby BC V5A 1S6, Canada, lou@cs.sfu.ca, William Hart, Sandia National Laboratories, PO Box 5800, Albuquerque NM, United States of America, wehart@sandia.gov, Kipp Martin, University of Chicago, 5807 South Woodlawn, Chicago IL 60637, United States of America, kmartin@chicagobooth.edu Chair: Ali Ekici, Assistant Professor, University of Houston, Department of Industrial Engineering, E221A Engineering Building 2, Houston, TX, 77204, United States of America, aekici@Central.UH.EDU 1 - On the Parallel Computation of Individual Penalties in Scheduling Jobs Irinel Dragan, Professor Emeritus of Mathematics, University of Texas at Arlington, U.T.Arlington, Mathematics, Arlington, TX, 76019-0408, United States of America, dragan@uta.edu Following up on last year’s successful forum, this panel discussion will be an opportunity for users and developers of COIN-OR software to discuss recent and future developments within COIN-OR. If you want to get involved, provide feedback, or just learn about COIN-OR, please join us! For scheduling n jobs on a single machine, with a common due date. and given weights, we want to find a schedule which minimizes the total penalty. We build a scheduling game and we propose to compute in parallel the individual penalties as the Shapley Value expressed by means of the Average per capita formula (Dragan,1992). ■ WB41 2 - Experience in Developing Heuristic Algorithms to Solve Large-scale Non-convex NLP Problem Vladimir Krichtal, Senior Development Engineer, Transpower NZ, 96 The Terrace, P.O. Box 1021, Wellington, New Zealand, Vladimir.Krichtal@transpower.co.nz, Conrad Edwards C - Room 10A, Level 3 Vehicle Routing II Transpower, as the New Zealand power system operator, uses an LP dispatch and pricing model. The model is derived from a non-convex NLP one, with quadratic circuit losses approximated by piece-wise linear functions. Sometimes the solver does not solve the resulting LP model correctly. The types of incorrect solutions are identified. Some of these incorrect solutions are prevented via market rule changes. Other can be fixed using heuristic iterative MIP algorithms. Contributed Session Chair: Sam Thangiah, Professor, Slippery Rock University, 250 ATS, Computer Science Department, Slippery Rock, PA, 16057, United States of America, sam.thangiah@sru.edu 1 - Backhaul Vehicle Routing Problem with Time Constraint Yuanyuan Dong, Southern Methodist University, P.O. Box 750123, Dallas, TX, 75275-0123, United States of America, njdyy03@gmail.com, Junfang Yu 3 - Cutting Stock Problem with Setup Costs Ali Ekici, Assistant Professor, University of Houston, Department of Industrial Engineering, E221A Engineering Building 2, Houston, TX, 77204, United States of America, aekici@Central.UH.EDU, Azadeh Mobasher A backhaul vehicle routing problem has been studied in which maximum profit is desired during backhaul trip but travel time is constrained. A heuristic algorithm, adapted from genetic algorithm, has been developed and implemented for the problem. Empirical study has been performed to show the efficiency and effectiveness of the algorithm. We study the weighted cutting stock problem which is a more general version of the well-known cutting stock problem. The objective in weighted cutting stock problem is to minimize total production cost including both waste and setup costs. Since the problem is NP-hard, we develop heuristic algorithms to find good solutions and test their effectiveness on randomly generated instances. 399 WB44 INFORMS Austin – 2010 ■ WB44 2 - A Systems Approach to Reducing Medication Errors Niquelle Brown, Georgia Institute of Technology, Atlanta, GA, United States of America, niquelle.brown@gatech.edu, Deniz Cinalioglu, Hyo Jung Kang, Eva Lee C - Room 2, Level 2- Mezzanine Appointment Scheduling in Healthcare Medication errors pose significant impact on patient safety and quality of care. In this study, a systems perspective is adopted in developing simulation-optimization models for describing the medication work flow in a pediatric setting. The system allows for derivation and validation of effective intervention strategies for error mitigation. This work is joint with Children’s HealthCare of Atlanta. Sponsor: Health Applications Sponsored Session Chair: Serhan Ziya, University of North Carolina, 356 Hanes Hall CB# 3260, Chapel Hill, NC, 27599, United States of America, ziya@email.unc.edu 3 - Optimizing Emergency Department Workflow Anna Yang, Georgia Institute of Technology, Atlanta, GA, United States of America, anna.yangyang@gatech.edu, Eva Lee Co-Chair: Nan Liu, Mailman School of Public Health, Columbia University, 600 W 168th ST, 6th Floor, New York, NY, 10032, United States of America, nl2320@columbia.edu 1 - A Comparison of Traditional and Open-access Appointmentscheduling Policies Rachel Chen, University of California at Davis, Graduate School of Management, Davis, CA, 95616, United States of America, rachen@ucdavis.edu, Lawrence Robinson In this work, we study the ED workflow of a large public hospital, design a computer model that can capture the current processes, identify major bottlenecks, and develop effective intervention and recommendation. The study and recommended systems intervention will enable hospital policy makers to transform existing ED processes so as to improve quality of care, timeliness of care, efficiency, and possible financial gains and investment. This work is joint with Grady Health Systems. Under traditional scheduling, patients are booked in advance, but may not show up. Under open-access scheduling, a random number of patients call in the morning to make an appointment for that same day. Thus under either policy the number of patient arrivals will be random, for different reasons. We find that the open-access schedule in general outperforms the traditional schedule, except when patient waiting time is held in little regard or when no-show probability is small. 4 - Evaluating and Building a Decision Support System for Trauma Patients Oguzhan Ozlu, Georgia Institute of Technology, Atlanta, GA, United States of America, aozlu3@isye.gatech.edu, Eva Lee Trauma patients demand rapid transportation to the most suitable hospital for treatment where timeliness of care, and quality of care are of paramount importance. Some critical objectives include maximizing the best treatment outcome for trauma patients as well as optimal/smart usage of available regional resources. In this talk, we present our work with Georgia Trauma Commission on optimal care delivery aiming to improve trauma care across the Georgia State. 2 - Adaptive Appointment Systems with Patient Preferences Wen-Ya Wang, University of Minnesota, 111 Church St SE, Minneapolis, MN, 55455, United States of America, wenya@ie.umn.edu, Diwakar Gupta We propose a framework for the design of the next generation of appointment systems that dynamically learn and update patients’ preferences, and use this information to improve booking decisions. Analytical results leading to a partial characterization of an optimal booking policy are presented. Examples show that heuristic decision rules, based on this characterization, perform well and reveal insights about tradeoffs among a variety of performance metrics important to clinic managers. ■ WB46 C - Room 7, Level 2- Mezzanine Game-Theoretic Applications in Healthcare I 3 - Controlling Demand for Appointment-based Services in the Presence of No-show Customers Nan Liu, Mailman School of Public Health, Columbia University, 600 W 168th ST, 6th Floor, New York, NY, 10032, United States of America, nl2320@columbia.edu, Serhan Ziya Sponsor: Health Applications Sponsored Session Customer no-shows is a major problem for many service systems that work with appointments. In this talk, we model the scheduled appointments as a single-server queue and investigate how to maximize system throughput taking into account waiting time dependent no-shows. We also study how to adjust the system design in response to changes in customer no-show behavior. Both analytical and numerical results will be presented. Co-Chair: Reza Yaesoubi, Post-Doctoral Research Fellow, Harvard Medical School, 641 Huntingtone Ave., Boston, MA, 02115, United States of America, reza.yaesoubi@gmail.com 1 - Decentralized Resource Allocation to Control an Epidemic: A Game Theoretic Approach Shouqiang Wang, PhD Student, Fuqua School of Business, Duke University, 1 Towerview Dr., Durham, NC, 27707, United States of America, sw55@duke.edu, Peng Sun, Francis de Vericourt Chair: Murat Kurt, PhD Student, University of Pittsburgh, Department of Industrial Engineering, 3700 O’Hara Street, 1048 Benedum Hall, Pittsburgh, PA, 15217, United States of America, muk7@pitt.edu ■ WB45 This paper examines how two countries would allocate resources at the onset of an epidemic when they seek to protect their own populations. We model this situation as a game between selfish countries, where players strategically allocate their resources in order to minimize the total number of infected individuals in their respective populations during the epidemic. We also consider possible extensions. C - Room 6, Level 2- Mezzanine Modeling and Optimizing Quality of Care and Efficiency of Delivery Sponsor: Health Applications Sponsored Session 2 - Characterization of Payoff Efficient Equilibria in Prearranged Paired Kidney Exchanges Murat Kurt, PhD Student, University of Pittsburgh, Department of Industrial Engineering, 3700 O’Hara Street, 1048 Benedum Hall, Pittsburgh, PA, 15217, United States of America, muk7@pitt.edu, Mark S. Roberts, Andrew J. Schaefer, M. Utku Unver Chair: Eva Lee, Professor & Director, Georgia Institute of Technology, Center for Operations Research in Medici, Industrial & Systems Engineeriing, Altanta, GA, 30332-0205, United States of America, eva.lee@gatech.edu 1 - Quantifying Reductions in Variability of Intraoperative Time From Meta-analysis of Trial Results Franklin Dexter, Professor, University of Iowa, Department of Anesthesia, 6JCP, Iowa City, IA, 52242, United States of America, franklin-dexter@uiowa.edu We consider a non-zero sum stochastic game formulation to model the transplant timing decisions in a prearranged paired kidney exchange. Due to trade-off between the payoff efficiency and the stability of the equilibria, we characterize the socially efficient stable equilibrium as an optimal solution to an MIP. For large-scale problems, based on single-controller MDP models, we develop an iterative best response algorithm. We present computational results based on clinical data. Electronic medical record data were used to facilitate meta-analysis of randomized clinical trials. For interventions affecting anesthetic durations, usually there are many (> 20) clinical trials each with small N (<20). Analyzing anesthesia EMR data, probability distributions of extubation times were Weibull. Choice of drug did not influence Weibull shape parameters. Appropriate Bayesian and non-Bayesian random effect meta-analyses were then used to quantify reduction in time variability. 3 - Coordinating Contracts in a Preventive Health Care System Under Capacity Restrictions Reza Yaesoubi, Post-Doctoral Research Fellow, Harvard Medical School, 641 Huntingtone Ave., Boston, MA, 02115, United States of America, reza.yaesoubi@gmail.com, Stephen Roberts We consider a health care system consisting of two noncooperative parties: a health purchaser and a health provider. The health provider, bounded by capacity, determines the type of patients who should undergo a preventive medical intervention, and then gets reimbursed by the health purchaser according to a contract. We determine the contracts that coordinate this system; i.e., the contracts that allow both parties to maximize their objective functions while maximizing the population’s welfare. 400 INFORMS Austin – 2010 WB50 ■ WB49 4 - Influenza Vaccine Supply Chain: Role of Consumption Externality and Yield Uncertainty Kenan Arifoglu, PhD Student, Northwestern University, 2145 Sheridan Road, Room C 210, Evanston, IL, 60208, United States of America, kenanarifoglu2011@u.northwestern.edu, Sarang Deo, Seyed Iravani C -Room 10, Level 2- Mezzanine Systems Analysis and Design Sponsor: Information Systems Sponsored Session We consider the inefficiency in flu vaccine supply chain and study the impact of two critical factors: yield uncertainty (supply side) and self-interested consumers (demand side). Contrary to previous economic models, we find that consumers may demand more vaccinations than is socially optimal when they jointly consider the availability and infection externalities. We study two partially-centralized supply chains to investigate the benefits of government interventions on demand and supply side. Chair: Vijay Khatri, Indiana University, 1309 E. 10th Street, BU 560F, Bloomington, IN, 47405, United States of America, vkhatri@indiana.edu Co-Chair: Jeffrey Parsons, jeffreyp@mun.ca 1 - A Cognitive Perspective on Developing and Interpreting Conceptual Models Palash Bera, Assistant Professor, Texas A&M InternationalUniversity, 5201, University Blvd., Laredo, TX, 78041, United States of America, palash.bera@tamiu.edu ■ WB47 Conceptual models are often used to document features of the domain to be reflected in the Information Systems. Developing and interpreting conceptual models can be considered as cognitive tasks performed by modelers. In a laboratory setting, this study contrasts the cognitive difficulties faced by two groups of modelers- one who develops the models and the other who interprets the same models. The results indicate that the cognitive difficulties faced by the groups are of different nature. C - Room 8, Level 2- Mezzanine Project Scheduling and Risk Management Cluster: Topics in Project Management Invited Session Chair: Richard Wendell, Professor, Katz Graduate School of Business, University of Pittsburgh, Pittsburgh, PA, 15260, United States of America, wendell@katz.pitt.edu 2 - Business Informational Sabotage: An Exploration into Incidence Rates and Causes John Erickson, University of Nebraska at Omaha, College of Business, 6001 Dodge Street, Omaha, NE, 68182, United States of America, johnerickson@mail.unomaha.edu, George Gresham, John Hafer Co-Chair: Timothy Lowe, Professor, Tippie College of Business, University of Iowa, Iowa City, IA, United States of America, timothy-lowe@uiowa.edu 1 - New Product Design and Pricing in a Duopoly Market with Forward-looking Consumers Ted Klastorin, Burlington Northern/Burlington Resources Professor, Department of Information Systems & Operations Mgt, Michael G Foster School of Business, University of Washington, Seattle, WA, 98195-3200, United States of America, tedk@u.washington.edu, Aysun Ozler, Yong-Pin Zhou This study represents an exploratory effort into the occurrence rates of nineteen types of organizational information sabotage, moral attitudes towards the acts and the saboteurs. Roughly 40% of the respondents indicated awareness of sabotage and up to 31% admitted committing one/some acts of sabotage. Demographic variables were tested for significance. 3 - Experiments in Paired Software Development Radha Mahapatra, Associate Professor, University of Texas at Arlington, 701 S. West St., Arlington, TX, 76019-0437, United States of America, mahapatra@uta.edu, Sridhar Nerur, VenuGopal Balijepally, George Mangalaraj We study the introduction of a new product into a durable goods duopoly market. In our model, an innovator firm begins to develop a product; after a random time period, information about this product leaks and an imitator firm begins to develop a competing product. Consumers are forward looking and make purchases based on the available product and their expectations on future products. We derive implications for both profit-maximizing firms with respect to the design and pricing of the products. A core practice in recently popularized agile software development methods is paired development, where two developers work together to jointly design and develop application systems. We have conducted a series of experiments to understand the efficacy of paired development vis-á-vis the traditional practice of software development by developers working individually. Findings from these experiments will be presented. 2 - Planning Stochastic Projects Under the Threat of a Disruptive Event Gary Mitchell, Assistant Professor, Pamplin School of Business Administration, University of Portland, 5000 N. Willamette Blvd, Portland, OR, 97035, United States of America, mitchelg@up.edu, Ted Klastorin, Issariya Sirichakwal ■ WB50 We consider the issue of planning a stochastic project when there is a threat of an exogenous disruptive event that may stop work on one or more tasks (possibly the entire project). Our goal is to minimize expected total project costs, including resource costs, overhead/indirect costs, and penalty costs. We analyze a model to determine when the project manager should take proactive steps during the planning phase or wait and take contingent actions after a disruption occurs. C -Room 11, Level 2- Mezzanine Information Systems I Contributed Session Chair: Zsolt Ugray, Associate Professor, USU, 3515 Old Main Hill, Logan, United States of America, Zsolt.Ugray@usu.edu 1 - Bundling of Information Sources using the Value of Information Pantea Alirezazadeh, PhD Student, University of Connecticut, 2100 Hillside rd, Unit 1041, Storrs, CT, 06269, United States of America, pantea.alirezazadeh@business.uconn.edu, Fidan Boylu, Ram Gopal 3 - Agility in Projects - Theoretical and Computational Results Karolina Glowacka, Assistant Professor, Stevens Institute of Technology, Howe School of Technology Management, Hoboken, NJ, 07030, United States of America, kglowack@stevens.edu, Richard Wendell, Timothy Lowe In this research we show that a lack of agility can be a significant factor in project delays. We characterize the concept of agility in projects, show how agility can have a significant impact on the likelihood of achieving a target-time for a project, and give some general properties on agility with respect to a project’s structure. We also discuss how and where to build agility into key project activities. We present a method for acquiring information from multiple information sources with different reliabilities based on the incremental value of information. We evaluate the value of information that can be provided by third-party data providers and measure the value of different combinations of information sources based on their contribution to expected utility and provide heuristic solutions to select an optimal combination of these information sources. 4 - Integration of Project Management and Software Development Processes in a Complex Project Laura Anderson, Manager, Advanced Estimating & Infrastructure Solutions, IBM Research - Almaden, 650 Harry Road, San Jose, CA, 95120, United States of America, laurac@almaden.ibm.com, Ruoyi Zhou 2 - Understanding Time Inconsistent Preferences in Real Options Based it Investment Justification Ram Kumar, UNC- Charlotte, 9201 University City Blvd, Charlotte, NC, United States of America, rlkumar@uncc.edu, Sarah Khan The literature on the use of Real Options in IT (and other) investment justification assumes that decison makers will be able to exercise options optimallly. However, in practice, decision makers can have time inconsistent preferences. The effects of these preferences on the use of Real Options Analysis is analyzed. This analysis has important implications for decison makers. Project management continues to increase in complexity, with special challenges due to agile methodologies and geographically dispersed teams. We describe our experience in software project management for a medium sized research and development project using IBM’s Rational Jazz™. We discuss the observed advantages of Jazz in systematizing the overall process, with narrative observations, quantitative measurements, and objective measures of the value of such a project management system. 401 WB51 INFORMS Austin – 2010 ■ WB52 3 - Multicriteria Model for Selecting Information Systems Based on the PROMETHEE Method Jônatas Almeida, Federal University of Pernambuco, Recife-PE, Brazil, jonatasaa@yahoo.com.br, Ana Paula Costa, Adiel Almeida C -Room 13, Level 2- Mezzanine Assessing Terrorism Probabilities and All-Hazards Risk in the U.S. Department of Homeland Security This paper discusses the importance of the process of selecting Information Systems (ISs) integrated with an IS planning methodology. A model which integrates an adapted version of an IS planning methodology called Business System Planning (BSP) and the multicriteria method PROMETHEE II is presented. As a contribution, this paper identifies the need for ISs to start from the company’s strategic vision, including how value is to be added to the business, considering aspects for the organization. Cluster: Homeland Security and Defense Invited Session Chair: Steve Bennett, Asst. Director, Risk Analytics Division, Office of Risk Management and Analysis, U.S. Department of Homeland Security, Washington, DC, 20528, United States of America, steve.bennett@dhs.gov 1 - Relative Probabilities of Terrorist Attacks: Rational Adversaries with Uncertain Value Tradeoffs Evan Levine, DHS Office of Risk Management and Analysis, 2929 Connecticut Ave NW, Apt 709, Washington, DC, 20008, United States of America, evan.levine@dhs.gov 4 - Franchisee Attitudes Toward the Adoption of Advanced Internet Technologies and Innovations Zsolt Ugray, Associate Professor, USU, 3515 Old Main Hill, Logan, United States of America, Zsolt.Ugray@usu.edu, Kelley O’Reilly We present findings from a case study exploring franchisees’ attitudes and perceptions of using advanced Internet technologies and innovations. We illustrate that the dual role of owner-operators, in which they are both decision makers and users of technologies, provides a dichotomy of perspectives that yield insights into aspects of business leadership, customer service, and operational proficiency. Many analyses conducted to inform counterterrorism decisions depend on estimates of the relative probabilities of different attack types. We describe a method of using uncertainty in utility function value tradeoffs to model the adversary’s decision process and solve for the relative probabilities of attacks in closed form. The process we describe is an extension of value-focused thinking, and is suitable for application outside of counterterrorism, including general business decision-making. ■ WB51 2 - Informing All-hazards Decision-making at the U.S. DHS: Constructing an Appropriate Scenario Set Julie Waters, Risk Analyst, Office of Risk Management and Analysis, U.S. Department of Homeland Security, Washington, DC, 20528, United States of America, julie.waters@dhs.gov, Evan Levine, Steve Bennett C -Room 12, Level 2- Mezzanine Analyses for Rotary Wing Aircraft Sponsor: Military Applications Sponsored Session The Homeland Security National Risk Assessment (HSNRA) methodology, developed by DHS, uses an order-of-magnitude estimation technique to quantify the dominant risks across the disparate hazards confronted by the Nation. In this presentation, we discuss how the space of possible events relevant to homeland security is discretized into scenarios that form the units of analysis for frequency and consequence elicitation and the process by which dominant scenarios are identified. Chair: Caolionn O’Connell, Institute for Defense Analyses, 4850 Mark Center Drive, Alexandria, VA, 22311, United States of America, coconnel@ida.org 1 - Rotary Wing Aircraft Capacity for Operations in Afghanistan Matthew Grund, Research Analyst, CNA, 4825 Mark Center Drive, Alexandria, VA, 22311, United States of America, grundm@cna.org, Greg Cox 3 - Eliciting Probabilities From the Intel Community to Support Terrorism Risk Assessments at U.S. DHS Natasha Hawkins, Risk Analyst, U.S. Department of Homeland Security, Washington, DC, 20528, United States of America, natasha.hawkins@dhs.gov, Tony Cheesebrough, Steve Bennett Senior leaders in the Department of Defense have expressed concern that there is insufficient rotary wing capacity in Afghanistan to effectively carry out the required missions. Our work broadly explores three ways of increasing rotary wing capacity in Afghanistan: increasing the number of aircraft in theater, increasing the hours flown by aircraft already in theater, and increasing the efficiency of flight hours already being flown by aircraft in Afghanistan. Probability elicitations for terrorism involve engaging intelligence community experts who generally communicate threat judgments in qualitative terms. This presentation will discuss challenges and opportunities in applying expert elicitation methods to the elicitation of intelligence information in DHS and provide an opportunity for the OR/MS community to provide input and suggestions for improvement and enhancement. 2 - Utility Assessment of Rotary Wing Aircraft Dana Paterson, Senior Analyst, Naval Air Systems Command, Bldg 2109, Room S211, Patuxent River, MD, 20670, United States of America, dana.paterson@navy.mil 4 - RAPID: Supporting Risk-informed Strategic Policy and Resource Allocation Decisions at the U.S. DHS Debra Elkins, Section Chief, Risk Assessments and Analysis, U.S. Department of Homeland Security, U.S. Department of Homeland Security, Washington, DC, 20528, United States of America, debra.elkins@dhs.gov, Steve Bennett, Tony Cheesebrough, Natasha Hawkins Decision makers faced with making a choice among a finite set of rotary-wing aircraft, aircraft designs or aircraft concepts must have information products describing the utility of each member of the set. This briefing is a description of a senior analyst’s method beginning with identification of the decision to be made and ending with an exposition of his preferred method for describing the decision space for the decision maker. 3 - A Forensic Analysis of Cost Growth in Rotary Wing Programs Caolionn O’Connell, Institute for Defense Analyses, 4850 Mark Center Drive, Alexandria, VA, 22311, United States of America, coconnel@ida.org The Risk Assessment Process for Informed Decision-making (RAPID) is a risk assessment conducted within the DHS Office of Risk Management and Analysis that supports strategic policy and budgetary decision-making across the U.S. Department of Homeland Security. This presentation will describe the technical risk analysis methodologies used in RAPID and provide an opportunity for the OR/MS community to provide input and suggestions for improvement and enhancement. An analysis of cost growth in rotary wing (RW) programs and how it compares to other major defense acquisition programs (MDAPs). The brief will also include a discussion of possible root causes for RW cost growth and a suggested cost estimating methodology for future programs. 4 - Army Aviation Force Structure Steven Stoddard, US Army, Burke, VA, United States of America, steven.stoddard@us.army.mil The Army has the responsibility to provide manned, trained, and equipped units to support operations. We explain how the Army manages the supply of helicopter units to meet as much demand as possible. We answer three questions: 1. What happens if the Army adds more helicopters? 2. What happens if the Army uses its helicopter units more often? 3. What happens if the Army alters its active reserve mix? 402 INFORMS Austin – 2010 ■ WB53 WB55 2 - Cost-Optimal Reinspection Plans Hadi Zaklouta, Graduate Student Researcher, MIT Materials Systems Laboratory, 292 Main Street, E38-435, Cambridge, MA, 02139, United States of America, zaklouta@mit.edu, Randolph Kirchain, Richard Roth C -Room 14, Level 2- Mezzanine Operations/Marketing Interface I Contributed Session This paper compares single and double inspection plans effect on cost and quality. A cost model is proposed that accounts for appraisal and internal/external failure costs. All units are tested with one or two tests. In plan RR, rejects are retested and replaced after rejection. In plan AR, accepts are retested and rejects replaced. Nonconformance rate and test error rates are known. The AR plan is best for high warranty/scrap cost ratio; the RR plan for low; a single test plan otherwise. Chair: Baokun Li, Dr., Southwestern University of Finance and Economics, 555 Liutai Ave, Wenjiang District, Chengdu, 611130, China, flyinghorse1967@yahoo.com 1 - Market-based Joint Decisions on Price, Delivery Time, Service Level, and Supplier Selection Li Qian, South Dakota State University, Solberg Hall 115B, Brookings, 57006, United States of America, li.qian@sdstate.edu 3 - Learning as a Driver Technology Choice Decisions in Manufacturing Thomas Rand-Nash, Doctoral Candidate, Massachusetts Institute of Technology Materials Systems Laboratory, 77 Massachusetts Avenue, Cambridge, MA, 02139, United States of America, trand@mit.edu This paper models the demand as a linear or log-linear function of attributes including price, guaranteed delivery time, and service level. With stochastic delivery time, the service level is not always binding at the minimal value reserved by the manager or the market, as assumed in most literature. A market-oriented approach for supplier selection or investment is proposed in consideration of operation performances in cost, delivery time, service level, and/or quality in an integrated manner. This work explores process technology decision making in the presence of learning effects in manufacturing, and hopes to characterize the conditions under which learning-related production cost effects impact technology choice decision making. Relevant factors considered include learning rates, production volume as a function of demand, market structure, and budget constraints. 2 - Cooperative Advertising in a Dynamic Durable Goods Supply Chain Anshuman Chutani, UT Dallas, School of Management, SM 30, Richardson, TX, 75080, United States of America, anshuman.chutani@student.utdallas.edu, Suresh Sethi 4 - Shifting Grounds: How Industry Emergence Changes the Effectiveness of Knowledge Creation Strategies Sebastian Fixson, Babson College, Babson Park, MA, United States of America, sfixson@babson.edu, Won Hee Lee We analyze dynamic advertising and pricing policies in a durable goods supply chain with co-operative advertising. We consider a stackelberg game where manufacturer announces the wholesale price and its share in the retailer’s advertising expenditure. The retailer responds with its optimal advertising and pricing policies. The sales dynamics follows the model suggested by Sethi, Prasad and He (2008). We analyze two different demand specifications, linear and iso-elastic. The knowledge management literature has identified various aspects, advantageous and disadvantageous, of both inward-looking and outward-looking knowledge creation strategies. With a longitudinal empirical study we explore the dynamics of firms’ knowledge creation strategies during the period of industry emergence. We find that the emergence of an industry changes the effectiveness of the different knowledge creation strategies. 3 - Can We All Get Along? Incentive Contracts to Bridge the Marketing and Operations Divide Kinshuk Jerath, Assistant Professor, Carnegie Mellon University, 5000 Forbes Ave, Pittsburgh, PA, 15213, United States of America, kinshuk@cmu.edu ■ WB55 C -Room 16, Level 2- Mezzanine Sustainability and NPD The marketing and operations management arms in a firm must work in coordination. However, a major source of conflict is that marketing compensation is usually heavily weighted towards sales whereas operations compensation is usually heavily weighted towards expense reduction. In this paper, we invoke agency theory to determine compensation plans for sales and operations managers to coordinate their activities in the best interests of the firm. Sponsor: Technology Management/New Product Development Sponsored Session Chair: Cheryl Druehl, Assistant Professor, George Mason University, 4400 University Dr, MS 5F4, Fairfax, VA, 22030, United States of America, cdruehl@gmu.edu 1 - New Business Models to Enable Clean and Renewable Generation in the Electric Power Industry Edward Anderson, Associate Professor, University of Texas, 1 University Station B6500, Austin, TX, 78733, United States of America, Edward.Anderson@mccombs.utexas.edu, Geoffrey Parker 4 - Computing Reasonable Allocations in Coalition Games Baokun Li, Dr., Southwestern University of Finance and Economics, 555 Liutai Ave, Wenjiang District, Chengdu, 611130, China, flyinghorse1967@yahoo.com We introduce a new kind of coalition gain allocation, Proportion Allocation, which is inspired from the Coarsening at Random mechanism in statistics. Based on the Proportion Allocation and traditional Shapley value, a reasonable class of allocations is dened and related algorithm is given for calculating them. Besides, a simulated annealing method is constructed to solve for the stable allocation, nucleolus, for coalition games. Over the coming decades, electric power companies must transform their business models to accommodate the smart grid and growing demand for clean renewable energy. Many researchers are examining aspects of this problem, such as power companies’ infrastructure portfolios, consumer behavior, pricing structures, etc. To complement this analysis, we build and analyze a top-down systems model of a typical power company and its market “ecosystem” using the system dynamics methodology. ■ WB54 2 - Does “To Go Green” Translate into Profitability? Asoo Vakharia, Professor, University of Florida, Department of ISOM, Gainesville, FL, 32611-7169, United States of America, asoo.vakharia@warrington.ufl.edu, Arda Yenipazarli C -Room 15, Level 2- Mezzanine Characterizing Uncertainty and Learning for Technology Choice Decisions Consumers are frequently integrating “green” product attributes when making purchasing decisions. We propose a firm level analytical model to enable decisions on whether to upgrade the “green” content of an existing product, replace the existing product with a “green” product, or provide a portfolio of an existing and “green” product. Sponsor: Technology Management/New Product Development Sponsored Session Chair: Thomas Rand-Nash, Doctoral Candidate, Massachusetts Institute of Technology Materials Systems Laboratory, 77 Massachusetts Avenue, Cambridge, MA, 02139, United States of America, trand@mit.edu 1 - Learning-Derived Cost Evolution in Materials Selection Trisha Montalbo, MIT, 77 Massachusetts Ave, E38-420, Cambridge, United States of America, trisha@mit.edu, Richard Roth 3 - Reviving the Electric Car Movement: Developing Green Infrastructure for Sustainable Transportation Cheryl Druehl, Assistant Professor, George Mason University, 4400 University Dr, MS 5F4, Fairfax, VA, 22030, United States of America, cdruehl@gmu.edu, Michael Naor We investigate the impact of considering cost evolution due to learning by doing in the selection of materials for a manufacturing firm. A multi-product, multi-period selection framework is developed to analyze the problem because single-product selection methods are unable account for benefits realized through shared learning among products. The use of test beds as a strategy for introducing new materials to a firm is also evaluated. An innovative new business model for sustainable transportation is described. A case study approach is used to study the unique product and service development process required to electrify the automobile industry, focusing on a clean tech company building innovative green infrastructure for sustainable transportation in Israel. 403 WB56 INFORMS Austin – 2010 ■ WB56 3 - A Regime-switching Approach to the Valuation of Weather Options M.I.M Wahab, Ryerson University, Toronto, ON, M5B 2K3, Canada, wahab@ryerson.ca, R. S. Elias, L. Fang C - Room 1, Level 1 Human Decision-Making and Social Network Simulation Regime-switching processes are used to model the stochastic behavior of temperature with aim of valuation of temperature-based weather options. Three different models are used to predict the expected heating degree days (HDD) and cooling degree days (CDD) that play a crucial role in valuation of weather options. Temperature dataset from Toronto, Canada, is used for the analysis. Results demonstrate that one of the models captures temperature dynamics more accurately than the other two models. Sponsor: Simulation Society Sponsored Session Chair: Young-Jun Son, Professor, The University of Arizona, Systems and Industrial Engineering, Tucson, AZ, 85721, United States of America, son@sie.arizona.edu 1 - Hyper-Networks and Their Properties W. K. Victor Chan, Assistant Professor, Rensselaer Polytechnic Institute, ISE Dept, CII 5015, 110 8th Street, Troy, NY, 12180-3590, United States of America, chanw@rpi.edu, Cheng Hsu 4 - Path-Vector Contracting: Profit Maximization and Risk Management Praveen Kumar, Rensselaer Polytechnic Inst, 110 8th Street, Troy, NY, United States of America, muthup@rpi.edu We consider an Internet Service Provider’s problem of providing end-to-end (e2e) services with bandwidth guarantees, using a path-vector based approach. The spotpricing framework for e2e bandwidth guaranteed services utilizes a path contracting strategy by formulating it as a stochastic optimization problem with the objective of maximizing expected profit subject to risk constraints. A hyper-network is an integration of multi-layered (role-based) connections of members in a community, such as the Internet and an ecosystem. In this talk, we formally define hyper-networks and present their analytical properties. We show that hyper-networks can reveal otherwise hidden social structures and provide estimation formulae for determining average vertex-vertex distances and average vertex degrees. 5 - Flash Crashes - Volatility, Smart Order Routing, and Market Fragmentation Bruce Weber, London Business School, Regent’s Park, London, NW14SA, United Kingdom, bweber@london.edu 2 - Simulation-based Workforce Assignment Considering Position in a Social Network Nurcin Celik, PhD, The University of Arizona, 1127 E James E. Rogers Way, Tucson, AZ, 85721-0020, United States of America, nurcinkoyuncu@gmail.com, Dong Xu, Hui Xi, Young-Jun Son, Robin Lemaire, Keith Provan Advances in IT have lowered costs but also fostered trading practices that may negatively impact the entire market. A national market system for securities with multiple fragmented liquidity pools is simulated. We analyze how trading rules at different exchanges and software for smart order routing can lead to illiquidity and “flash crashes.” Under certain conditions, high frequency trading can lead to securities market aberrations, and curbs on computer-driven trading may be warranted. A novel modeling framework is proposed to help managers devise optimal workforce assignments that consider both short and long-term aspects of the organizational social network. The framework involves the evaluation module (via agent-based simulation) to calculate the position and equivalence values between each pair of workforce members and the assignment module (via multi-objective optimization) to select an optimal workforce mix. The framework is illustrated with the Kuali organization. ■ WB58 C - Room 3, Level 1 Finance-Theory and Empirics 3 - Dynamic Control and Simulation of Manufacturing Process with Different Forms of Uncertainties Hyunsoo Lee, Texas A&M University, 3131 TAMUS, College Station, TX, 77843, United States of America, hsl@neo.tamu.edu, Amarnath Banerjee Contributed Session Chair: Vinod Cheriyan, Georgia Institute of Technology, Industrial and Sytems Engineering, 765 Ferst Drive NW, Atlanta, Georgia, vinod.cheriyan@gatech.edu 1 - The Empirical Research of Media Effect in China Stock Market Yahui Zhang, The School of Management, Xi’an Jiaotong University, #28 Xianning West Road, Mailbox 1875, Xi’an, China, kailey@stu.xjtu.edu.cn, Leiming Fu, Difang Wan We show a method for capturing and dynamically controlling uncertainties under changes in manufacturing condition. Ambiguity and variance type uncertainties are incorporated into a Fuzzy colored Petri Net with stochastic time delay model and it is controlled using a new and effective learning method for simulation-based optimization. A semiconductor process with serial and batch machines is controlled and a given objective is achieved using the suggested simulation based optimization method. This research explores the existence of media effect in China stock market through event research and analyses the affecting factors. Results show that media effect is significant and presented as negative cumulative abnormal return within the event window, which can be mitigated by better corporate governance. CAR is positively correlated with the B/M ratio of equity, financial leverage, ROA and position accumulation significantly, the affect of firm size and news type are not significant. ■ WB57 C - Room 2, Level 1 2 - MIDAS Instruments for Multiple Parameters Stephen Goldberger, PhD candidate, UNC, University of North Carolina, Chapel Hill, NC, 27514, United States of America, sgoldber@email.unc.edu Financial Optimization in Energy and Communication Systems Sponsor: Financial Services Section Sponsored Session Many Time Series models in Econometrics are dependent on the condition that an error term is expected to be zero given all information available at the beginning of time t. I extend the MIDAS (Mixed Data Sampling) Instruments framework developed by Eric Ghysels and Johnathan Wright to create a GMM estimator for a vector of parameters dependent on this moment condition. Chair: Jim Bander, Credit Risk Optimization Manager, Toyota Financial Services, 3200 W Ray Road, Chandler, AZ, 85226, United States of America, jim.bander@gmail.com 1 - Energy Portfolio Investment with Entry Decisions Zhen Liu, Assistant Professor, Missouri University of Science & Technology, United States of America, zliu@mst.edu, Scott Grasman, Jianjun Deng 3 - Can Oil Prices Help Estimate Commodity Futures Prices? The Cases of Copper and Silver Gonzalo Cortazar, P. Universidad Catolica de Chile, Vicuna Mackenna 4860, Santiago, Chile, gcortaza@ing.puc.cl, Francisco Eterovic We formulate energy portfolio problems as an optimization problem to maximize long-term profit through stochastic control and numerical analysis methods, and solve the following problems: (1) the optimal time to build a new alternative green energy power generating plant, and (2) the optimal dispatch from the existing coal plant and the new plant. We use prices of long term oil futures contracts to estimate copper and silver prices. We show that the Cortazar et al (2008) multi-commodity model applied to oilcopper and oil-silver which have low correlation seems not to be effective. We then propose a modified multi-commodity model that uses the non-stationary long term process of oil to help estimate long term copper and silver futures prices, achieving a much better fit than using available individual or multi-commodity models. 2 - Reducing Price Volatility of Electricity Consumption for a Firm’s Energy Risk Management Xiaohua Wu, Rensselaer Polytechnic Institute, 903 Peoples Ave Apt 3, Troy, NY, 12180, United States of America, wux4@rpi.edu, Aparna Gupta Smart Grid technologies allow firms to manage electricity price volatility and fluctuations. We develop a framework to assess strategies for optimally shifting peak load consumption using distributed storage systems of Smart Grids. Risk management is achieved by optimal investment in storage systems and peak load shifting under stochastic electricity prices. 404 INFORMS Austin – 2010 4 - A Bounded-rational Model of Price Bubbles and Business Cycles Vinod Cheriyan, Georgia Institute of Technology, Industrial and Sytems Engineering, 765 Ferst Drive NW, Atlanta, GA, vinod.cheriyan@gatech.edu, Anton Kleywegt 3 - A Colored Stochastic Petri Net Based Approach to Performance Analysis of JFK International Airport Poornima Balakrishna, Sensis Corporation, 11111 Sunset Hills Rd, Suite 130, Reston, VA, 20190, United States of America, pbalakri@sensis.com Various markets exhibit growth and collapse in prices that are sometimes called bubbles. Related to that is the notion of business cycles. We consider a model in which investors behave reasonably, although with imperfect expectations, that attempt to provide insight into the formation of bubbles and business cycles. We also present results on the convergence of the process to an attractor that describes a business cycle, and consider where in the cycle most time is spent. We model the airport departure process using colored stochastic Petri nets and airport surveillance data. This formal specification of the probabilistic airport system is then analyzed through simulation. The use of surveillance data in the model enables identification of bottlenecks on the airport surface including gate area and taxiway intersections. We measure congestion through analysis of queue lengths, delays and resource utilization and report on both airline and airport performance. 4 - Estimation of Airport Performance Metrics Ioannis Simaiakis, PhD Candidate, Massachusetts Institute of Technology, 77 Massachusetts Avenue, Cambridge, MA, 02139, United States of America, ioa_sim@mit.edu, Hamsa Balakrishnan ■ WB61 H - Room 400, 4th Floor Operations Management VI Operational throughput and taxi times are two key metrics of airport performance. In this work, we show how the maximum throughput capacity of an airport can be represented as a function of arrival and departure demand. We also illustrate how unimpeded taxi times may be estimated by representing taxi time as a function of takeoff and the queues. We use convex-optimization to estimate these metrics without assuming the form of the solutions, and by only imposing operational constraints. Contributed Session Chair: Andrew Kach, Doctoral Student, New Mexico State University, Department of Management, P.O. Box 3001, Las Cruces, NM, 88003, United States of America, akach@nmsu.edu 1 - Advance Demand Information, Capacity Restrictions and Customer Prioritization Bisheng Du, PhD Student, Aarhus University, Fuglesangs Alle 4, Department of Business Studies, Aarhus, 8210, Denmark, bisd@asb.dk, Christian Larsen, Alan Scheller-Wolf ■ WB63 H - Room 404, 4th Floor We study a single supplier with fixed capacity selling products to buyers having different priorities. The buyers can place pre-orders before their demand is observed, and can also issue additional orders upon observing updating demand information. Since the supplier guarantees delivery of pre-ordered goods (these are not constrained by her capacity) buyers with lower priorities may consider pre-ordering in order to secure inventory. We find optimal policies for the supplier and buyers. Game Theory and Homeland Security Sponsor: Decision Analysis Sponsored Session Chair: Jun Zhuang, Assistant Professor, University at Buffalo, SUNY, 403 Bell Hall, Buffalo, NY, 14260, United States of America, jzhuang@buffalo.edu 1 - Mixed Strategy Nash Equilibria in Symmetric Signaling Games Barry Cobb, Virginia Military Institute, 335 Scott Shipp Hall, Lexington, United States of America, cobbbr@vmi.edu, Atin Basuchoudhary, Gregory Hartman 2 - Centrality and Heterogeneity During the Evolution of Inter-organisational Networks Nuno Oliveira, PhD Student, LSE, Houghton Street, London, United Kingdom, n.r.oliveira@lse.ac.uk Although extant research has reported a linkage between network centrality and heterogeneity, the understanding on the co-evolution of both variables is little. For a inter-organisatitional network of a 48 million British pounds building project, we show that network heterogeneity decreases whilst network centrality has a U-shape throughout a 3-year period. Implications for researchers and practitioners are also presented. Signaling games are characterized by asymmetric information where the more informed player has a choice about what information to provide to its opponent. Decision trees are used to derive the Nash equilibrium strategies for signaling games where the more informed player has an arbitrary number of possible types. The technique is demonstrated by analyzing an interactive game between a terrorist and a governmental agency. 3 - Security as a Moderator of Stress on Airline Performance Andrew Kach, Doctoral Student, New Mexico State University, Department of Management, P.O. Box 3001, Las Cruces, NM, 88003, United States of America, akach@nmsu.edu, Jeffrey Teich 2 - Solving Massive Scale Security Games with Arbitrary Schedules: A Branch and Price Approach Milind Tambe, University of Southern California, 3737 Watt Way, PHE 410, Los Angeles, CA, 90089, United States of America, tambe@usc.edu, Manish Jain, Fernando Ordonez, Chris Kiekintveld, Erim Kardes Heightened security in airports is used as a preventative action to reduce passenger engagement in terrorist acts or disruptive behavior; however, high safety measures may have an adverse impact on airline performance. More specifically: How does increasing levels of security impact the relationship between passenger stress levels on airline performance? Security games are used in deployed decision-support tools in use by LAX police and the Federal Air Marshals Service. The algorithms used to solve these games find optimal randomized schedules to allocate security resources for infrastructure protection. Unfortunately, the state of the art algorithms fail to scale to large problems with arbitrary scheduling constraints. We introduce ASPEN, a branch-andprice approach that overcomes this limitation. ■ WB62 H - Room 402, 4th Floor Aviation Applications IV 3 - Quantifying Unobserved Attributes in Expert Elicitation of Terrorist Preferences Chen Wang, University of Wisconsin-Madison, 3237 Mechanical Engineering, 1513 University Avenue, Madison, WI, 53706, United States of America, cwang37@wisc.edu, Vicki Bier Contributed Session Chair: Ioannis Simaiakis, PhD Candidate, Massachusetts Institute of Technology, 77 Massachusetts Avenue, Cambridge, MA, 02139, United States of America, ioa_sim@mit.edu 1 - Future Aircraft Network and Schedules Yan Shu, Graduate Student, Georgia Institute of Technology, 686 Cherry Street, Atlanta, 30332, United States of America, yshu@gatech.edu, Ellis Johnson, Barry Smith, John-Paul Clarke A terrorist values targets according to a multi-attribute utility function in which some attributes are unknown to the defender. A group of experts ranks potential targets by their attractiveness to the terrorist. The defender infers the weights of the known attributes, and the importance of the unobserved attributes, using either probabilistic inversion or Bayesian density estimation. We propose a three-step approach to build flight schedule from scratch. We implement our algorithms into solutions. 4 - Modeling Arbitrary Layers of Continuous Level Defenses in Facing with A Strategic Attacker Jun Zhuang, Assistant Professor, University at Buffalo, SUNY, 403 Bell Hall, Buffalo, NY, 14260, United States of America, jzhuang@buffalo.edu, Mohsen Golalikhani 2 - Optimizing Staffing Plans at Airports Prem Kumar Viswanathan, Scientist, Transport and Mobility Laboratory, Ecole Polytechnique Federale de Lausanne, GC B3 435, EPFL, Ecublens, VD, 1015, Switzerland, prem.viswanathan@epfl.ch, Michel Bierlaire Minimizing operating costs for maintaining ground personnel at airports is a complex problem due to uneven flight activities, passenger service expectations and staffing inflexibilities due to shift durations. In this work, we develop a method to find optimal shift timings that considers non-productive time due to activity changeovers, the mix of full-time and part-time workers and passenger waiting time criteria. WB63 We propose a class of models for the optimal assignment of defensive resources in a game between a defender and an attacker. The novelty of our model is that we allow the defender to assign her continuous-level defensive resources to any subset (or arbitrary layers) of targets due to functional similarity or geographical proximity. The results show that our model could significantly increase the defender’s payoff, especially when the cost of defense is high, or the attack cost is intermediate. 405 WB64 INFORMS Austin – 2010 ■ WB64 ■ WB65 H - Room 406, 4th Floor H - Room 408, 4th Floor Health Care, Modeling and Optimization VI Inventory Management VII Contributed Session Contributed Session Chair: Song Chew, Assistant Professor, Southern Illinois University Edwardsville, Edwardsville, Edwardsville, IL, 62026, United States of America, schew@siue.edu 1 - Simulating Clinics: The Challenge of Data Collection and Analysis Helida Dodd, President, Dodd Consulting Group, 10223 SW 89 St, Miami, FL, 33176, United States of America, helida@doddcg.com, Martha Centeno Chair: Haitao Li, University of Missouri - St. Louis, 229 CCB, One University Blvd, St. Louis, MO, 63121, United States of America, lihait@umsl.edu 1 - Making Better Fulfillment Allocation Decisions on the Fly Jason Acimovic, Massachusetts Institute of Technology, 77 Massachusetts Ave, E62-459, Cambridge, MA, 02139, United States of America, acimovic@mit.edu, Stephen Graves We discuss a simulation study of an Endoscopy center, challenges, and lessons learned. The goal of the project was to find ways to increase throughput to 80 patients/day. It was quickly apparent that the stumbling block would be the lack of data available. Some data is collected via the information system, but there is no reporting application to measure performance. Data is also collected manually sporadically in different areas, but it is not readily analyzed because of the lack of manpower. E tailers manage complicated distribution networks, serving customers with heterogeneous service time requirements. What is the best way to fulfill each of these customers’ orders for items with low inventory levels? We partner with an etailer to examine this question. We find the value of the improvement gap by comparing a greedy strategy with an ex post facto optimization. We then develop an approximate dynamic programming heuristic and evaluate its performance on toy and actual examples. 2 - Simulation-based Optimal Staffing Policies Under Cyclic Demand Mina Loghavi, University of Tennessee, 331 SMC, 916 Volunteer Blvd., Knoxville, TN, 37996, United States of America, mloghavi@utk.edu, Robin Clark, Charles Noon, Bogdan Bichescu 2 - Two-stage, Two-product, Capacitated Supplier Problem with Uncertain Demand Ramesh Bollapragada, Associate Professor, College of Business, San Francisco State University, 1600 Holloway Avenue, San Francisco, CA, 94132, United States of America, rameshb@sfsu.edu, Laoucine Kerbache, Kai Luo We consider the objectives of minimizing staffing cost and maintaining acceptable patient waiting times in an emergency department (ED). We employ simulation and optimization to explore the best policies for ED staffing over repeating cycles of stochastic demand. In contrast to SIPP-based methods, this approach is feasible in periods when demand temporarily exceeds capacity and when additional constraints are present. We present insights from computational analysis on real-world datasets. We investigate a finite-horizon two-product (expensive and cheaper product from capacitated local and far-away suppliers, respectively), one retailer problem with two-stages, and uncertain demand. In the first stage, we determine the order quantity vector to place with suppliers, and in the second stage we determine the allocation of inventory to the two products given limited shelf-space. Optimal and heuristic solutions are discussed. 3 - Setting Staffing Levels Under Time-varying Demand in the Context of an Emergency Department Mieke Defraeye, PhD Student, K.U.Leuven, Naamsestraat 69, Leuven, Belgium, mieke.defraeye@econ.kuleuven.be, Inneke Van Nieuwenhuyse 3 - Optimal Control of a Manufacturing/Remanuacturing Systems with Quality Grade Differentiation Morteza Pourakbar, Erasmus University Rotterdam, BurgOudlaan 50, Rotterdam, Netherlands, pourakbar@few.eur.nl, Mohsen Elhafsi, Saif Benjaafar When determining capacity levels in a healthcare system (such as an emergency department), a key feature that has to be taken into account is the time-varying demand for service. Due to these fluctuations in demand, determining capacity levels to achieve a certain service level is often complicated. In this presentation, an approach to determine staffing levels that results sufficiently small waiting times, will be presented. We consider a manufacturing/remanufacturing system where each demand is coupled with the return of an item that may be remanufacturable. Returned items differ in their quality grades with grades affecting remanufacturing cost and time. Decisions must be made regarding whether or not to accept a returned item and whether to produce a new item or remanufacture a returned one and if so from which grade. 4 - Applying Inventory Control Practices Within the Sisters of Mercy Health Care Supply Chain Server Apras, University of Arkansas, 1343,N.Leverett,15, Fayetteville, AR, 72703, United States of America, sapras@uark.edu 4 - New Model and Heuristics for Safety Stock Placement in General Acyclic Supply Chain Networks Haitao Li, University of Missouri - St. Louis, 229 CCB, One University Blvd, St. Louis, MO, 63121, United States of America, lihait@umsl.edu, Dali Jiang The goal of this research is to lay a foundation for the application and acceptance of more advanced inventory control practices within the healthcare supply chain.The project examines the demand characteristics and optimal control policies for bulk pharmaceuticals within the Sisters of Mercy’s network to compare to the current ordering and inventory control strategies to document potential cost savings.Also,a multiechelon inventory analysis examines the benefits of centralized inventory control We model the safety stock placement problem in general acyclic supply chain networks as a project scheduling problem, for which the constraint programming (CP) techniques are both effective and efficient in finding high quality solutions. We further integrate CP with a genetic algorithm (GA), which improves the CP solution quality significantly. The performance of our hybrid CP-GA algorithm is evaluated on randomly generated test instances. CP-GA is able to find optimal solutions to small problems in fractions of a second, and near optimal solutions of about 5% optimality gap to medium size problems in less than two minutes on average. 5 - Outpatient Appointment Scheduling using Genetic Algorithms Song Chew, Assistant Professor, Southern Illinois University Edwardsville, Edwardsville, Edwardsville, IL, 62026, United States of America, schew@siue.edu Outpatient appointment scheduling has been an active area of research. The goal of the research is to strike a balance between patient waiting time, and doctor idle time and overtime. The objective of our work is to determine the optimal total number of patients for a clinical session, and the optimal number of patients assigned to each time slot in the session so as to minimize the total cost using genetic algorithms. ■ WB66 H - Room 410, 4th Floor Facilities Planning and Design Contributed Session Chair: Li Zhang, Royal Bank of Scotland, 399 Main Ave., Apt 614, Norwalk, CT, 06851, United States of America, lieezhang@gmail.com 1 - Framework for Measuring Rationale Clarity of Collaborative Design Decisions John Chachere, Senior Computer Scientist, Stinger Ghaffarian Technologies, 1060 Arbor Road, Menlo Park, CA, 94025, United States of America, john.m.chachere@nasa.gov, John Haymaker Designers often must convey clear rationale supporting design decisions. We define rationale as a set of assertions about components (managers, stakeholders, designers, gatekeepers, goals, constraints, alternatives, and analysis) with variable clarity (coherent, concrete, connected, consistent, credible, certain, and correct). We relate these definitions in the Rationale Clarity Framework to enhance objectivity in evaluating tools and processes for design decision making. 406 INFORMS Austin – 2010 2 - Order and Inventory Management System for a Food Bank Arsalan Paleshi, PhD Student, University of Louisville, Department of Industrial Engineering, JB Speed School of Engineering, Louisville, KY, 40292, United States of America, a0pale01@louisville.edu, Bulent Erenay, Trivikram Rao WB69 Based on simulations by Dr. Paul Jensen and W.G. Lesso, “Advanced PNG Game” is a single product simulation using spreadsheets. The standard deviation of demand, lead time, and production level can be adjusted, for a cost, in each of the 52 simulated weeks. The objective is to minimize total cost. 4 - Agent-based Simulation for Emergency Evacuation of Heterogeneous Populations in a High-rise Building Jeongin Koo, PhD Student, POSTECH, San31, Hyoja-Dong, Namgu, Pohang, Korea, Republic of, xession@postech.ac.kr, Yong Seog Kim, Byung-In Kim This project creates an Excel tool to support a food bank’s need for a less labor intensive, inexpensive ordering and inventory management system. Additionally application of lean principles like KANBAN, ANDON and visual management to control inventory are suggested. The extension of similar methods for other cases is also discussed. An efficient evacuation plan is critical for the safety of residents in high-rise buildings during catastrophic events. Although there are some research works on building evacuation using simulation, most of them do not consider the handicapped people. This research presents an agent-based simulation of heterogeneous populations including various types of people with disabilities for a 24-story real world building evacuation. Using the model, several evacuation plans are tested and evaluated. 3 - A Study of Spine Layout for Semiconductor Manufacturing Plant Under the Multi-Floor Environment Chikong Huang, Professor, National Yunlin University of Science & Technology, 123 University Rd., Sec. 3, Department of Industrial Management, Touliu, Yunlin, 640, Taiwan - ROC, huangck@yuntech.edu.tw, Ming-Ru Tsai This study focuses on the spine layout in multiple floors by arranging workstations along several closed-loop moving tracks. The objective is to minimize the horizontal and vertical handling costs. The model and solution algorithm using Tabu search are developed and they are also verified by a numerical example. ■ WB68 H - Room 415, 4th Floor 4 - Layout Analysis and Lead-time Calculations with PEM Forklifts Abhijit Gosavi, Missouri University of Science and Technology, 219 Engineering Management, Rolla, MO, 65409, United States of America, gosavia@mst.edu, Suzanna Long, Scott Grasman Innovation/Entrepreneurship II Contributed Session Chair: David Gomulya, Foster Business School, University of Washington, MacKenzie 355, Box 353200, Seattle, WA, 98195, United States of America, dgomulya@u.washington.edu 1 - Institutional Conditions and Venture Capital Investment in Developing Countries Theodore Khoury, Oregon State University, Bexell 422B, Corvallis, OR, 97331, United States of America, ted.khoury@bus.oregonstate.edu, Marc Junkunc, Santiago Mingo PEM forklifts utilize hydrogen-based fuels and have been shown, in certain conditions, to be more economical than traditional battery-powered forklifts. We analyze the impact of using PEM forklifts on manufacturing layout and the lead time, including material-handling time, calculations. We use simulation to compare layouts that use PEM forklifts and battery-powered forklifts on the basis of the lead time and the empty travel time. 5 - Kernel Method of Performance Estimation in Autonomous Vehicle Storage and Retrieval Systems Li Zhang, Royal Bank of Scotland, 399 Main Ave., Apt 614, Norwalk, CT, 06851, United States of America, lieezhang@gmail.com, Changjian Huang Focusing on entrepreneurial ventures in developing countries, we explore how venture capital (VC) investments are shaped by firms’ stage of development and host country institutional conditions. Using a panel of 443 VC investments occurring in Latin America over 12 years, we find that larger investments are affiliated with later stage firms, higher transaction costs and lower political hazard risk. Also, political hazards moderate the relationship between development stage and investment size. In this study, a systematic simulation combined with kernel learning method is proposed for use in Autonomous Vehicle Storage and Retrieval Systems (AVS/RSs). The proposed method reflects the nonlinear relationship between system performance and factors and provides universal usage in performance estimation for various system designs. Simulation results indicate that the developed models provide accurate and computational efficient estimations. 2 - New Ventures and Timing of Alliance Formation: The Dynamics of Temporal Congruence and Contingency David Gomulya, Foster Business School, University of Washington, MacKenzie 355, Box 353200, Seattle, WA, 98195, United States of America, dgomulya@u.washington.edu ■ WB67 While alliances have been shown to increase new-venture survival, the literature remains silent regarding the effect of timing of alliance formations. Related literatures regarding timing have also been unable to explain their conflicting findings, which show the effect of timing can range from positive to negative. To fill gaps, I develop a novel model based on temporal changes during pre- and postformation phases of an alliance. I show the effect can indeed range from positive to negative. H - Room 412, 4th Floor Simulation II Contributed Session Chair: Byung-In Kim, Associate Professor, Pohang University of Science and Technology, Nam-Gu, Hyoja-Dong, POSTECH, Pohang, Korea, Republic of, bkim@postech.ac.kr 1 - Revenue Management Under Customer Choice Behavior Marco Bijvank, University of Montreal, CP 6128 Succ Centre-Ville, Pavillon André-Aisenstadt, Montreal, QC, H3C 3J7, Canada, bijvankm@iro.umontreal.ca, Pierre L’Ecuyer ■ WB69 H - Salon F, 6th Floor Joint Session TSL/ SPPSN: Risk and Recovery of Transportation Networks to Disaster Observations from practice and recent research suggest a shift to customer oriented revenue management. During this presentation we discuss how to design a simulation tool to incorporate very general demand processes and different discrete choice models. We also show how this tool can be applied in practice to understand the customer choice decision making. Sponsor: Transportation Science and Logistics Society/ Public Programs, Service and Needs Sponsored Session 2 - Formation Control Strategies for Groups of Mobile Autonomous Agents Wei Zhao, IBM Research - China, Diamond Building,ZGC Software Park, Beijing, China, wzhaow@cn.ibm.com, Wenjun Yin, Jin Dong, Bin Zhang, Ming Xie, Long Wang Chair: Nicholas Lownes, Assistant Professor, University of Connecticut, 261 Glenbrook Rd., U-2037, Storrs, CT, 06269, United States of America, nlownes@engr.uconn.edu 1 - Resilience of Fright Transportation Networks Xiaodong Zhang, University of Maryland, College Park, MD, 20742, United States of America, xzhang@umd.edu, Elise Miller-Hooks, Reza Faturechi This paper presents the control strategies for multiple mobile autonomous agents to achieve leader-following formations. Each follower agent establishes a Bezier trajectory between its current position and that of its leader agent. Considering the nonholonomic properties of the agent, the optimization of Bezier curve’s curvature to choose appropriate scale factor is conducted by penalty function method. Simulations and experimental results show the effectiveness of our control strategies. The problem of measuring network resilience in transportation networks and determining optimal pre-event remedial actions is formulated as a two-stage stochastic program. The formulation explicitly recognizes that post-disaster performance depends not only on the inherent capability of the system to absorb externally induced changes, but also on the actions that can be taken in the immediate aftermath of the disaster to restore system performance. An L-shaped method is proposed for its solution. 3 - Demonstrating Simulations of Inventory and Production Management using VBA in Microsoft Excel Amanda Baty, Texas Tech University, 3424 Frankford Ave Apt 8B, Lubbock, TX, 79407, United States of America, amanda.baty@ttu.edu, Dr. Rafael Moras 407 WB70 INFORMS Austin – 2010 2 - Debris Operations Kael Stilp, Georgia Institute of Technology, 765 Ferst Drive, NW, Atlanta, GA, United States of America, mstilp3@isye.gatech.edu, Monica Villarreal, Antonio Carbajal, Ozlem Ergun, Pinar Keskinocak The paper is drawn from an analysis by DEA of patient referral costs on behalf of a Primary Care Trust (PCT) in England. The paper focuses on General Practitioners (GPs) contracted to the PCT. GPs are the gateway to health services in England. Clinical decisions by GPs heavily influence referral costs incurred by the PCT. The paper formulates models to determine the scope for savings in referrals costs and decomposes them into those attributable to mix of in and out patient referrals and those attributable to price differentials between in and out patient cases. Debris operations following a disaster is a lengthy and costly process, involving multiple interrelated stages. Each stage contains a unique set of social fairness concerns with which need to be considered as well the computationally difficult objectives of efficiency. We present an encompassing set of models with computational analysis of each stage and discuss their interrelated nature. 2 - A Decade of Clinical Productivity Change and the Determinants of Relative Clinical Efficiency in Pennsylvania Coronary Artery Bypass Graft Programs Jon Chilingerian, Brandeis University, The Heller School for Social Policy and Management, South Street, Waltham, MA, 02454-9110, United States of America, chilinge@brandeis.edu 3 - Many-to-many Transportation Network Risk Assessment Qixing Wang, University of Connecticut, 261 Glenbrook Road, Unit 2037, Storrs, CT, 06269, United States of America, qiw09005@engr.uconn.edu, Nicholas Lownes We present evidence on the growth of clinical productivity change in hospitals performing coronary artery bypass grafts (CABGs) over a decade. Analyzing outcome and severity-adjusted hospital clinical in Pennsylvania between 1994-2004, frontier methodology was used to measure and evaluate clinical productivity change, medical progress (i.e., shifts in the clinical frontiers), and relative clinical efficiency over time. In Pennsylvania, the average hospital’s clinical productivity for CABG surgeries grew by more than 30%. We found strong support, however, that medical-technical progress, rather than improvement in clinical efficiency, was the underlying reason for the growth. Factors associated with clinical efficiency included: employing hospitalists; having a higher percent of salaried physicians in relation to FTEs on salary; and strategic choices that focused on open heart cardiovascular surgeries. All of these factors are associated with performance and are under a clinical department’s control. This work presents an extension to game-theoretic network risk models through the many-to-many application. A model that can be applied to large-scale networks is presented along with application results. Results provide a measure of link risk and can be used as decision support for sensor placement strategies. ■ WB70 H - Salon G, 6th Floor Emerging Applications in Aviation 3 - DEA in the 100 Largest U.S. Public School Districts N.K. Kwak, Saint Louis University, Department of Decision Sciences and MIS, St. Louis, MI, United States of America, kwakn@slu.edu, Walter Garrett Sponsor: Aviation Applications Sponsored Session Chair: Wenwei Cao, Doctoral Student, Georgia Institute of Technology, 765 Ferst Dr NW, GA-Tech ISyE, Atlanta, GA, 30332-0205, United States of America, cww@gatech.edu 1 - The Role of Air Travel in the Worldwide Spread of Vector Borne Diseases Lauren Gardner, Graduate Research Assistant, University of Texas at Austin, Earnest Cockrell Jr. Hall, 6.204, Austin, TX, 78712, United States of America, lmgardner@mail.utexas.edu, David Fajardo, Travis Waller This paper reports on a study of the 100 largest U.S. public school districts, which are together responsible for educating 22 percent of all public school students. Using data from the U.S. Department of Education, we use DEA to assess the efficiencies of those districts and to identify common characteristics of efficient districts. The results may be useful for benchmarking inefficient districts to improve their performance. ■ WB72 Increased passenger air traffic has lead to an increased risk of importation and establishment of vector-borne diseases. As such, it is critical to be able to identify the risk associated with air travel routes between vector-compatible environments. This problem requires modeling the interaction between three overlapping networks: a vector survivability network, a social network and an airport network. We study the the role of the airport network in connecting the vector-survivability network. H - Salon J, 6th Floor Facility Logistics III Sponsor: Transportation Science and Logistics Society Sponsored Session 2 - Crew Rostering in Fractional Airlines Wenwei Cao, Doctoral Student, Georgia Institute of Technology, 765 Ferst Dr NW, GA-Tech ISyE, Atlanta, GA, 30332-0205, United States of America, cww@gatech.edu, Ellis Johnson, Ozlem Ergun Chair: Ananth Krishnamurthy, University of Wisconsin, 1513 University Ave, Madison, United States of America, ananth@engr.wisc.edu 1 - Modeling Inventory Visibility in Supply Chain Networks Sandeep Srivathsan, Research Associate, Oklahoma State University, School of IE&M, 322 EN, Stillwater, OK, 74078, United States of America, sandeep.srivathsan@okstate.edu, Manjunath Kamath We consider a crew rostering problem in fractional airlines where rosters are generated through a bidding process. Instead of creating bid-lines beforehand, the management can only control the capacities on schedule lines and vacation periods. We propose an optimization based framework for capacity decision-making. Within the framework, a model incorporating training considerations is solved via column generation. We develop stochastic models of two-echelon supply chains where a retailer has visibility of production facilities’ net inventory levels and vice versa. Order placement and fulfillment policies depend on the net inventory levels and the models developed can be used to obtain insights into the benefits of inventory visibility on overall supply chain performance. We present models developed under Markovian assumptions and then discuss strategies to develop models for more general settings. 3 - Transforming US Army Supply Chains: An Analytical Architecture for Enterprise Management Greg Parlier, Institute for Defense Analyses, Madison, AL, United States of America, gparlier@ida.org 2 - Evaluation of Decision Criteria to Select Efficient Order Picking Systems Detlef Spee, Detlef.Spee@iml.fraunhofer.de, Tim Geissen, Michael ten Hompel A comprehensive analytical architecture to enable US Army Logistics Transformation is presented, incorporating an “engine for innovation” to accelerate and sustain continual improvement. Strategic management challenges are addressed, including decision support systems, human capital investment needs, organizational design and strategic alignment for a learning organization. Order picking systems contribute to the competitive capability of companies. Increased requirements regarding performance and quality aspects necessitate flexible systems that meet present and future demands. The paper focuses on the decisions which are made during the planning process to select a proper order picking method. Therefore, relevant order picking methods are systematized and selection criteria are evaluated by the use of a market study amongst suppliers of order picking systems. ■ WB71 H - Salon H, 6th Floor Health and Education Applications of DEA 3 - Estimating the WIP on a Conveyor Based Material Handling System with Multiple Stations Dima Nazzal, Assistant Professor, University of Central Florida, 4000 Central Florida Blvd., Orlando, FL, 32816, United States of America, dnazzal@mail.ucf.edu, Vernet Lasrado Cluster: In Honor of Bill Cooper Invited Session Chair: Emmanuel Thanassoulis, Aston University, Operations & Information Management Group, Birmingham, AL, United States of America, e.thanassoulis@btinternet.com 1 - Analysis by DEA of Health Referral Costs in England Emmanuel Thanassoulis, Aston University, Operations & Information Management Group, Birmingham, AL, United States of America, e.thanassoulis@btinternet.com, Maria C. Portela, Mike Graveney We present a method to improve the estimates of the work in process (WIP) on a closed loop conveyor. We estimate the total traveling WIP and the WIP waiting to be loaded on the conveyor. A probabilistic distribution has been derived for the loading process and we test this model with a detailed simulation of a semiconductor manufacturing facility. 408 INFORMS Austin – 2010 ■ WB73 WC01 3 - The Design of Single-Line Demand Adaptive Systems: An Evaluative Framework Fausto Errico, CIRRELT, 2920, Chemin de la tour, Montreal, QC, H3T 1J4, Canada, Fausto.Errico@cirrelt.ca, Teodor Gabriel Crainic, Federico Malucelli, Maddalena Nonato H - Salon K, 6th Floor Reducing Transportation Emissions and GHG Sponsor: Transportation Science and Logistics Society Sponsored Session Demand-Adaptive Systems (DASs) display features of both traditional fixed-line bus services and purely on-demand systems such as dial-a-ride. A DAS bus line serves a given set of compulsory stops according to a predefined schedule. On the other hand, passengers may issue requests for transportation between two optional stops, inducing detours in the vehicle routes. The design of a DAS line is a complex planning process. We propose, evaluate and compare several possible design strategies. Chair: Hakob Avetisyan, PhD Student, University of Maryland, College Park, MD, United States of America, havetisy@umd.edu 1 - Freeway Congestion Mitigation and the Emissions Minimization Problem Alex Bigazzi, Portland State University, Portland, OR, United States of America, bigazzi@pdx.edu, Miguel Figliozzi We present a freeway control problem that not only minimizes delays but also takes emissions into account. We formulate several variants of a freeway traffic control problem. Utilizing real-world sensor data from Portland Oregon and calibrated emissions models we present and analyze solution results under different traffic conditions and levels of elasticity. Wednesday, 1:30pm - 3:00pm ■ WC01 2 - Modeling a Novel Method for Reducing Transportation Greenhouse Gas Emissions Erica Wygonik, University of Washington, Seattle, WA, United States of America, ewygonik@uw.edu, Anne Goodchild C - Ballroom D1, Level 4 Technology Policy and Energy Markets Sponsor: Energy, Natural Resources and the Environment/ Energy Sponsored Session A model is developed to evaluate parameters effecting emissions to consider the environmental impacts of aggregating personal travel into shared-use services. This model indicates whether shared-use vehicles show significant benefit to the environment over personal vehicles, and under what conditions those emissions savings would be realized, using grocery store shopping in Seattle, Washington as the first case study to quantify and compare the total environmental impacts. Chair: Ekundayo Shittu, Assistant Professor, Tulane University, 7 McAlister Dr., New Orleans, LA, 70118, United States of America, eshittu@tulane.edu 1 - Volatility Pricing for Renewable Energy Sources Xiaoyue Jiang, Assistant Professor, Tulane University, 7 McAlister Dr, New Orleans, LA, 70118, United States of America, xjiang@tulane.edu, Geoffrey Parker, Ekundayo Shittu, Anjali Sheffrin 3 - Greener Construction of Transportation Construction Projects Through Optimization Hakob Avetisyan, PhD Student, University of Maryland, College Park, MD, United States of America, havetisy@umd.edu, Elise Miller-Hooks, Suvish Melanta In recognizing the negative effects of volatility to reliability of the power grid, we have proposed an analytical framework that models capacity volatility by capacity@risk and prices volatility through a QoS-centric capacity market mechanism. In this work, we will apply this framework to renewable sources including solar and wind. We will price each type of sources based on their volatility characteristics. Real data from one of the ISOs in the US will be used to gain practical insights. Optimization-based techniques are presented that permit a contractor to develop an equipment-usage plan that adheres to current environmental standards and anticipated new regulations, accounting for recent laws that might affect construction, and possible future carbon tax or cap and trade programs. These techniques aid contractors in trading off project cost, duration and resulting GHG emissions in bid development and aid contractors in making green construction decisions. 2 - Flexible the Better? On the Design of RPS in Presence of Green Consumers and Emissions Trading Yihsu Chen, Assistant Professor, University of California Merced, Merced, CA, 95343, United States of America, yihsu.chen@ucmerced.edu, Lizhi Wang ■ WB74 H - Room 602, 6th Floor Emissions trading, green pricing programs and renewable portfolio standard (RPS) are three concurrent policies implemented in US to reduce reliance on fossil fuel and GHG emissions. Despite their differences in policy targets, they are closely related and integrated with competitive electric markets. We examines market outcomes of two aspects of RPS design in this talk: bundling and double counting. Public Transit IV Sponsor: Transportation Science and Logistics Society Sponsored Session Chair: Luca Quadrifoglio, Assistant Professor, Texas A&M Univeristy, CE/TTI bldg - Room 301I, 405 Spence St., College Station, TX, 77843, United States of America, lquadrifoglio@civil.tamu.edu 1 - A Logit-based Assignment on a Transit Schedule Hypergraph Mark Hickman, Associate Professor, University of Arizona, Civil Engineering, 1209 E. Second St., Bldg 72, Tucson, AZ, 85721-0072, United States of America, mhickman@email.arizona.edu, Hyunsoo Noh 3 - The Influence of Market Structure and Policy on Technology Portfolio Investments Ekundayo Shittu, Assistant Professor, Tulane University, 7 McAlister Dr., New Orleans, LA, 70118, United States of America, eshittu@tulane.edu, Geoffrey Parker, Xiaoyue Jiang We study firms’ incentives to invest in a portfolio of technologies under different markets and environmental policies. The impacts of policies are critical to understanding how competition and energy production mix. We pay attention to the representation of the technologies in the portfolio because of implications on cost. We demonstrate intriguing results that describe how investments and adoption incentives are shaped by strategic interactions between market structure and regulatory policy. A hyperpath has been a common network structure in transit assignment. Using the hyperpath, we propose a logit-based transit assignment on a transit scheduled network. We introduce a link-based and time-expanded network and two hyperpath algorithms, and we investigate the stochastic user equilibrium situation under hard capacity constraints. 2 - Evaluating the Use of “Transfers” for Improving Zoning Paratransit Systems Chung-Wei Shen, Texas A&M University, CE/TTI Building, Room 309C, 3136 TAMU, College Station, TX, 77840, United States of America, tzungwei0610@yahoo.com.tw, Luca Quadrifoglio For paratransit agencies, the zoning strategy divides their service area into smaller zones to different provider to simplify the management. After dropping customers off for cross zone trips, the vehicles will return without passengers on-board resulting in deadheading miles. Using transfers on boundaries is a promising method to decrease deadheading miles while applying zoning strategies. This study evaluates the performance of transfers on zoning paratransit systems through simulation method. 409 WC02 INFORMS Austin – 2010 ■ WC02 3 - A Study on Setting Recycling Subsidy for Waste PCs in Taiwan Through Bi-level Nonlinear Programming Hsu-Shih Shih, Professor, Tamkang University, Taiwan, ROC, 151 Ying-Chuan Rd., Tamsui, Taipei, 25137, Taiwan - ROC, hshih@mail.tku.edu.tw, Chia-Wei Hsu, Bo-Han Huang C - Ballroom D2, Level 4 Energy I Contributed Session The study investigates a recycling subsidy decision for waste PCs in Taiwan through bi-level nonlinear programming (BLNP) for environmental protection. The upperlevel unit is RFMB (Recycling Fund Management Board) which hopes to balance the recycling fund and others by controlling the subsidy et al.; the lower-level’s is the recycling industry which likes to get maximum profits by controlling the recycling rate. The BLNP model can help obtain an optimal solution for the recycling system. Chair: Le Xie, Assistant Professor, Texas A&M University, 3128 TAMU, 216M Zachry Bldg, College Station, TX, 77843, United States of America, lxie@mail.ece.tamu.edu 1 - Why Your Plug-in Vehicle with a 40-mile Battery Pack May Only Go 25 Orkun Karabasoglu, PhD Candidate, Carnegie Mellon University, 5000 forbes ave. 402 Scaife hall, Pittsburgh, PA, 15213, United States of America, karabasoglu@cmu.edu, Jeremy Michalek 4 - Design of Solar Radiation Management by Projecting Man-made Particles to Counter Global Warming Ka Shek Lee, Associate Professor, Department of Industrial Engineering and Logistics Managemen, The Hong Kong University of Science and Technology, IELM, HKUST, Kowloon, Hong Kong - PRC, nlee@ust.hk, Bin Dai We investigate the effects of driving patterns on the range, gasoline consumption, greenhouse gas emissions, and lifecycle costs of conventional, hybrid, and plug-in hybrid vehicles. We find that drive cycle (style) can have a greater effect on consumption, cost and emissions than vehicle design or charging frequency. Plug-in vehicle range drops 35% under aggressive, rather than standard cycles, and drive cycle can affect which vehicles are optimal. Currently, mitigation efforts to counter global warming such as carbon emission reduction are proving time inefficient, therefore it desires for an alternative to cool the earth on an emergency basis. In this study, we proposed to project atmospheric man-made particles to manage the solar radiation. Fluid dynamics and scattering theory are employed to model particles’ life time and radiation forcing to determine particles’ size, projection height and amount required for selecting materials. 2 - Stochastic Control for Smart Grid Users with Flexible Demand Yong Liang, PhD Student, University of California-Berkeley, 1117 Etcheverry Hall, Berkeley, CA, 94720, United States of America, yongliang@berkeley.edu, Z. Max Shen, Alan Sanstad 5 - Performance Analysis on Introducing Intercity High-speed Railway System Bin Dai, HKUST, A601, HKUST, Kowloon, Hong Kong - PRC, dbbudstar@gmail.com, Ka Shek Lee We propose a stochastic optimal control model for smart grid users to make the optimal energy usage decisions incorporating energy consumption and generation. The main feature of this model is its ability to dynamically adjust consumptions by responding to the pricing signals from the electricity grid, deal with stochastic new job arrivals as well as scheduling the jobs based on their own deadlines. The model leads to a dynamic programming problem, which is solved using ADP techniques. Carbon emission reduction contributes to mitigate global warming. Transportation accounts for 20% global carbon emission and electricity-powered railway system is carbon efficient. In this study, discrete choice model is employed to capture the travel demand shift by introducing high-speed railway system. Performance analysis is conducted to evaluate the carbon emission reduction, energy and time saving conditioning on intercity distance and city size. Results show its attractiveness. 3 - Quantifying the Economic Impact of Variable Energy Forecast on Power System Scheduling Le Xie, Assistant Professor, Texas A&M University, 3128 TAMU, 216M Zachry Bldg, College Station, TX, 77843, United States of America, lxie@mail.ece.tamu.edu, Haifeng Wang, Jin Dong, Wenjun Yin ■ WC04 The integration of variable resources such as wind and photovoltaic has posed fundamental challenges to the operation of electric energy systems. We attempt to quantify the value of variable energy forecast in improving the efficiency of power system scheduling. We demonstrate in a realistic system that only by explicitly valuing near-term prediction and inter-temporal variations in the system scheduling model could the economic potential of these variable resources be fully utilized. C - Ballroom D4, Level 4 Sustainability I Contributed Session Chair: Thomas Sloan, University of Massachusetts Lowell, 1 University Avenue, College of Management, Lowell, MA, 01854, United States of America, Thomas_Sloan@uml.edu 1 - Managing Pollution in Oligopolistic Markets with Sustainability Constraints Sung Hoon Chung, The Pennsylvania State University, 244 Leonhard Bldg., University Park, United States of America, sxc447@psu.edu, Robert Weaver ■ WC03 C - Ballroom D3, Level 4 Environmental Operations Contributed Session Chair: Bin Dai, HKUST, A601, HKUST, Kowloon, Hong Kong - PRC, dbbudstar@gmail.com 1 - Stochastic Cost Estimation Approach for Full-Scale Reverse Osmosis Desalination Plants Seong-Hee Kim, Associate Professor, Georgia Institute of Technology, 765 Ferst Dr, Atlanta, GA, 30332, United States of America, skim@isye.gatech.edu, Pyung-Kyu Park, Jae-Hong Kim, Varun Gandhi, Pranay Mane, Hoon Hyung, Chuljin Park We present a differential variational inequality framework to consider the equilibrium patterns of oligopolistic markets through pollution taxes and quotas for sustainability. An algorithm is proposed to compute the oligopolistic firms’ equilibrium output rate, shipping pattern, and pollution flow with or without the central authority. A numerical example is also presented to illustrate the use of our theory. 2 - Technology Base Second Tier Distribuitors Sustainability in Mexico Guillermo Torres, PhD in Administration, Tecnologico De Estudios Superiores De Coacalco, Av. 16 de Septiembre # 54, Coacalco de Berriozàbal, 55700, Mexico, chapultepec19@hotmail.com, Eduardo G. Hernandez-Martinez A stochastic approach was developed to estimate the construction and operation cost of a seawater reverse osmosis (SWRO) desalination plant. The stochastic cost model was further coupled with a process simulation model that predicts performance measures such as water production rate and produced water quality. The case study demonstrates the effectiveness of the coupled model in ranking and comparing a large number of design and operating conditions for the full-scale SWRO plant. At present, it has become increasingly hard for businesses to survive in a globalized market, when traditional differentiators must adjust to new circumstances since they are less efficient as opposed to new scenes. This study is focused on identifying competitiveness of small business in Mexico, who are specialized in trading and/or distributing computer equipment, that increasingly find it more difficult to compete against the large chains. 2 - Self-Insurance: The Case of the Canadian Oil Sands Kalinga Jagoda, Assistant Professor, Mount Royal University, 4825 Mount Royal Gate SW, Calgary, AB, T3E7N9, Canada, kjagoda@mtroyal.ca, Pamini Thangarajah 3 - A Stochastic Linear Programming Model for the Management of Emission Rights Justyna Dyduch, Cracow University of Economics, Department of Industrial and Ecological, ul. Rakowicka 27, 31-510 Kraków, Cracow, Poland, dyduchj@uek.krakow.pl In Canadian oil sands much of the negative publicity is around land pollution and there are calls for establishment of disaster relief program to manage hazardous events. Using the theory of public goods, we analyze the self insurance aspects of such program and the efficient provision levels. The management of emission rights means using them to cover enterprise’s emissions, selling or buying them on the market, banking and borrowing them. We describe a multi-stage recourse model that optimizes the production, the use and acquisition of emission rights. The model is established to maximize enterprise’s total profit. 410 INFORMS Austin – 2010 WC07 ■ WC06 4 - Sustainable and Maintainable: An Equipment Maintenance Model with Environmental and Economic Inputs Thomas Sloan, University of Massachusetts Lowell, 1 University Avenue, College of Management, Lowell, MA, 01854, United States of America, Thomas_Sloan@uml.edu, Joseph Sarkis C - Ballroom E, Level 4 Tutorial: Searching and Hiding on Networks Cluster: Tutorials Invited Session An MDP model using traditional economic measures and environmental measures is used to optimize equipment maintenance decisions. Increased deterioration leads to more energy usage, more scrap, and greater environmental burdens. Maintenance reduces these burdens but has environmental and economic impacts. The impacts of using different cleaning solvents to perform maintenance are estimated using data from the Toxic Use Reduction Institute (TURI). Chair: J. Cole Smith, Professor, University of Florida, Industrial and Systems Engineering, 303 Weil Hall, P.O. Box 116595, Gainesville, FL, United States of America, cole@ise.ufl.edu 1 - Searching and Hiding on Networks J. Cole Smith, Professor, University of Florida, Industrial and Systems Engineering, 303 Weil Hall, P.O. Box 116595, Gainesville, FL, United States of America, cole@ise.ufl.edu ■ WC05 The problem of deploying and controlling a set of searchers on a network to locate a hidden target is referred to as a search game. There are countless variations of this game, depending on, e.g., whether or not the target is mobile, and the searchers’ communication and control capabilities. This tutorial will examine classical results in this field, discuss contemporary search literature, and explore research directions in this field as driven by future security challenges. C - Ballroom D5, Level 4 Dynamic Programming/Control I Contributed Session Chair: Srinivasa Puranam, Rutgers University, 1 Washington Park, Newark, NJ, 07102, United States of America, karti@pegasus.rutgers.edu 1 - Further Insight on Optimizing Taboo Criteria in Markov Decision Processes Michael N. Katehakis, Professor, Rutgers Business School, 1 Washington Park, Newark, United States of America, mnk@andromeda.rutgers.edu, Srinivasa Puranam ■ WC07 C - Ballroom F & G, Level 4 Supply Chain Optimization II Optimization of systems is often based on costs associated with the states of the system. However, in many applications it is difficult to determine costs for all states. In such situations, one could consider maximizing taboo criteria such as the taboo mean return times for a propitiously defined set of taboo states. This is a hard problem and well-known methods can not be applied. However, we can provide further insight and heuristics for this problem. Contributed Session Chair: Haitao Li, University of Missouri - St. Louis, 229 CCB, One University Blvd, St. Louis, MO, 63121, United States of America, lihait@umsl.edu 1 - Game Theoretic Analysis of Supply Chain Satish Tyagi, Wayne State University, Department of Industrial, Manufacturing Engineering, Detroit, MI, 48202, United States of America, styagi.nifft@gmail.com, Kai Yang 2 - Risk-Averse Control Problem for Undiscounted Infinite Horizon Markov Decision Models Ozlem Cavus, Rutgers Center for Operations Research, 640 Bartholomew Road, Piscataway, NJ, 08854, United States of America, ozlem_cavus@yahoo.com, Andrzej Ruszczynski The aim of this paper is to exploit the salient features of Game Theory in modeling and to investigate SC functioning under various alliances. In order to give a realistic view to model, a comprehensive objective function has been formulated by combining different objectives. This paper introduces a novel approach Gaussian Particle Swarm Optimization which is embedded with beneficial attributes viz. (1) Gaussian probability distribution, and (2) Time Varying Acceleration Coefficients. The Markov risk measure is introduced and used to formulate risk-averse control problems for finite and infinite horizon models by Ruszczynski. In this study, this new concept is used to formulate and solve an infinite horizon insurance problem where one of the control decisions is to purchase insurance. Furthermore, riskaversion is introduced for undiscounted infinite horizon Markov control models with absorption. 2 - Measuring the Bullwhip Effect in the Supply Chain Based on the Demand Forecasting Coordination Level Seong-Hyun Nam, Associate Professor, University of North Dakota, Management Department, Grand Forks, ND, 58202-8377, United States of America, snam@business.und.edu 3 - Managing Data Quality Risk in Accounting Information Systems Manuel Nunez, Associate Professor, School of Business, UConn, 2100 Hillside Road Unit 1041, Storrs, CT, 06269, United States of America, mnunez@business.uconn.edu, Xue Bai, Jayant Kalagnanam This paper studies the role of coordination in relation of the bullwhip effect. It seeks to derive a bullwhip effect measure using a stochastic optimal control theory. In particular, we measure how much the supply chain bullwhip effect mitigation depends on the level of supply chain coordination of demand forecast and develop the strategic coordination policy. The quality of data contained in accounting information systems has a significant impact on internal business decision-making and external regulatory compliance. We present a methodology for managing the risks associated with the quality of transactional data in accounting information systems. This methodology models the error introduction and propagation process in transactional data flow, and finds optimal control policies to mitigate data quality risks using a Markov decision process. 3 - Heuristic Procedures for Biomass-to-Biorefinery Supply Chains Ambarish Acharya, PhD Candidate, Mississippi State University, Dept of Industrial & Systems Engineering, Mississippi State, MS, 39762, United States of America, ama206@msstate.edu, Daniela Gonzales, Sandra Eksioglu 4 - Vehicle Routing with Traffic Congestion and Drivers’ Driving and Working Rules Marco Schutten, University of Twente, Fac. Management and Governance, P.O. Box 217, Enschede, 7500 AE, Netherlands, m.schutten@utwente.nl, Leendert Kok, Erwin Hans, Henk Zijm The objective of this research is modeling and solving coordinated biomass-tobiorefinery supply chain design and management problem. We discuss a number of special cases of this problem where the location, capacity and number of facilities is known. We propose solution procedures to solve the general problem and its special cases. We develop a solution method for the VRPTW, time-dependent travel times, and driving hours regulations. The major difficulty of this VRPTW extension is to optimize each vehicle’s departure times to minimize the duty time of each driver. We propose a restricted dynamic programming heuristic for constructing the vehicle routes, and an efficient heuristic for optimizing the vehicle’s departure times for each (partial) vehicle route, such that the complete algorithm runs in polynomial time. 4 - Optimizing the Supply Chain Configuration for Make-to-Order Manufacturing Haitao Li, University of Missouri - St. Louis, 229 CCB, One University Blvd, St. Louis, MO, 63121, United States of America, lihait@umsl.edu, Keith Womer 5 - Optimal Bidding in Sequential Auctions with Random External Demand Srinivasa Puranam, Rutgers University, 1 Washington Park, Newark, NJ, 07102, United States of America, karti@pegasus.rutgers.edu, Michael N. Katehakis Configuring an MTO supply involves determining both sourcing and scheduling supply chain activities to meet customer’s demand in a cost effective and time efficient way. We develop an optimization model and algorithm for optimally configuring MTO supply chains. Managerial insights are derived and discussed. We consider the problem of sequentially bidding in N auctions of identical items when items acquired are sold in a secondary market. The demand size and the sales price are random variables with known distributions. The objective is to acquire items through a sequence of auctions and sell them in the secondary market at maximum expected profit. We present a Markov decision processes model for this problem and study monotonicity properties of the optimal bids, for several cases of interest. 411 WC08 INFORMS Austin – 2010 ■ WC08 ■ WC09 C - Room 11A, Level 4 C - Room 11B, Level 4 Facility Location I Retail Operations and Assortment Planning Contributed Session Sponsor: Manufacturing and Service Operations Management Sponsored Session Chair: Priyanka Verma, Indian Institute of Technology Kanpur, IME Department, Kanpur, 208016, India, priyankav08@gmail.com 1 - A Location-allocation-local Search Procedure for Territory Design with Multiple Balance Constraints Roger Z. Ríos-Mercado, Universidad Autónoma de Nuevo León, CIDET-FIME, AP 111 - F, Cd. Universitari, San Nicolàs de los Garza, 66450, Mexico, roger@yalma.fime.uanl.mx Chair: Felipe Caro, UCLA Anderson School of Management, 110 Westwood Plaza, Suite B-420, Los Angeles, CA, 90095, United States of America, fcaro@anderson.ucla.edu 1 - Dynamic Assortment Strategies for Variety-Seeking Consumers Dorothee Honhon, University of Texas at Austin, IROM, B6500, Austin, TX, United States of America, Dorothee.Honhon@mccombs.utexas.edu, Gurhan Kok In this talk, a commercial territory design problem motivated by a real-world application in the bottled beverage distribution industry is addressed. A novel location-allocation-local search algorithm is presented and fully evaluated over a wide range of instances. The results indicate the excellent performance of some of the procedure components. It also shown how the algorithm finds design plans of significantly better quality than those currently handled by the company. In this project, we first characterize the static optimal assortment for a retailer with variety-seeking consumers. We then characterize the optimal assortment sets in the dynamic strategy that offers possibly different assortments each period. We show that it is possible to generate a high level of satisfaction at the customer level by having a mixed assortment strategy. 2 - Hospital Location Planning in Singapore Kok-Choon Tan, Assoc Prof, National University of Singapore, NUS Bisiness School, 15 Kent Ridge Drive, Singapore, 119245, Singapore, kokchoon@nus.edu.sg, Joe SIM 2 - Dynamic Assortment Customization with Limited Inventories Fernando Bernstein, Duke University, 1 Towerview Dr., Durham, NC, 27708, United States of America, fernando@duke.edu, Gurhan Kok, Lei Xie Singapore is currently served by 6 public hospitals which provide affordable and good quality healthcare. This research aims to enhance the health ministry’s capabilities in planning new acute and community hospitals, which are costly investments. We will describe the use of Urban OR techniques to develop a decision support system that allows policy makers to compare the impact among different choices of new hospital locations with the corresponding sizes and capabilities. We consider a retailer with limited inventories of a category of substitutable products and heterogeneous customer preferences. Customers arrive sequentially and the firm decides which subset of the products to offer to a customer depending on the customer type, the inventory levels and the time-to-go in the season. We show that limiting the choice set of some customers can significantly increase profitability. 3 - Enabling Easy Consumer Access to Services and Products Baris Hasdemir, UMASS, Isenberg School of Management, Finance and Operations Management, Amherst, 01003, United States of America, hasdemir@som.umass.edu, Agha Ali 3 - Dynamic Assortment Models: A Portfolio Approach Felipe Caro, UCLA Anderson School of Management, 110 Westwood Plaza, Suite B-420, Los Angeles, CA, 90095, United States of America, fcaro@anderson.ucla.edu, Rene Caldentey Enabling better access to services for spatially dispersed populations is pertinent in today’s fiscally constrained socio-political landscape. A network of centers provides better access if the centers are located so as to serve maximal populations within each of multiple threshold distances. Computational studies using a model with distance differentiation of the population involving 1,829 model instances reveal insights about possible access for the 224M people living in 23K places in the US. We investigate optimal dynamic assortment planning strategies for a retailer with limited shelf space. The retailer can choose among basic and fashion items with low and high risk (and return) respectively. We present two models within this setting. One is theoretical where we explicitly model the vogue trend as a stochastic process that the retailer tries to follow. The second model has a similar objective but a much simpler formulation intended for easy implementation in practice. 4 - Facility Location and Relocation Problem (FLRP-U) Under Uncertainty Ayse Durukan Sonmez, PhD Candidate, University of Houston, Department of Industrial Engineering, Engr. Bldg 2, Houston, TX, 77204, United States of America, adurukan@uh.edu, Gino Lim ■ WC10 C - Room 12A, Level 4 Track and Trace Technologies in Supply Chains FLRP-U is a facility location and relocation problem that considers future demand changes as well as uncertainties in number of future facilities. The objective is to minimize the sum of the initial weighted distance and the expected future distance, within a given budget for opening and closing of facilities. We propose a decomposition algorithm that can produce near optimal solutions for FLRP-U. Our numerical results compare the performance of our algorithm with exact solution techniques. Sponsor: Manufacturing and Service Operations Management Sponsored Session Chair: Gary Gaukler, Texas A&M University, TAMU-3131, College Station, United States of America, gaukler@tamu.edu 1 - Item-level RFID Tagging and Inventory Record Accuracy John Aloysius, University of Arkansas, WCOB 226 University of Arkansas, Fayetteville, United States of America, JAloysius@walton.uark.edu, Bill Hardgrave, Sandeep Goyal 5 - Single/two Stage Warehouse Location Problem: Solution Technique and Strong, Weak, Hybrid Formulations Priyanka Verma, Indian Institute of Technology Kanpur, IME Department, Kanpur, 208016, India, priyankav08@gmail.com, RRK Sharma Previous research has demonstrated that case-level RFID tagging can improve inventory record accuracy for consumer packaged goods. The increased visibility provided by item-level tagging however enables tracking items in-store right up to the point-of-sale. We report the results of experiments in the field that investigate the potential of item level tagging in the retail store. For the single stage uncapacitated warehouse location problems, hybrid formulations are shown to be the best performer against weak and strong formulations for large sized problems. Vertical decomposition approach is presented for the single and two stage capacitated warehouse location problem. Large sized complex warehouse location problem is decomposed into the smaller and relatively simpler versions of the capacitated plant location problems by the use of vertical decomposition approach. 2 - The Impact of Supply Network and Product Characteristics on Tracking Technology Assimilation Rahul Basole, Tennenbaum Institute, Georgia Tech, 760 Spring Street NW, Atlanta, GA, 30332, United States of America, rahul.basole@ti.gatech.edu, Maciek Nowak This research examines the influence of supply network and product characteristics on the extent of tracking technology (TT) adoption and use. We develop and test a theoretical model through a global survey of supply chain executives. Our results provide insights into how factors such as product value, handling risk, and supply network complexity impact the level of TT assimilation. This study yields important implications for the management of emerging IT in a supply chain operations context. 412 INFORMS Austin – 2010 WC13 3 - The Impact of Product Contamination in the Food Supply Chain Vijaya Chebolu-Subramanian, Texas A&M University, 3131 TAMU, College Station, TX, 77483, United States of America, cheb12@neo.tamu.edu, Gary Gaukler ■ WC12 In this talk we discuss the impact of product contamination in a food supply chain (e.g., e. coli contamination of spinach). We consider a real world situation in which a contaminated food product has entered a supply chain and is being sold at the retailer. We develop a quantitative model to quantify the overall cost of the contamination event and evaluate the effect of the product and supply chain attributes on the performance metrics of the model. Sponsor: Manufacturing and Service Operations Management/ Supply Chain Sponsored Session C - Room 13A, Level 4 Retail Supply Chain Management Chair: Sandra Transchel, The Penn State University, University Park, State College, PA, United States of America, sxt37@psu.edu 1 - Multi-echelon Inventory System for E-Retailer Fulfillment Centers Juan Li, Cornell University, Ithaca, NY, 14853, jl879@cornell.edu, John Muckstadt ■ WC11 C - Room 12B, Level 4 The customers of e-retailers have different timeliness requirements on order delivery. The demand process has significant impact on designing the fulfillment centers. In this paper, a multi-echelon system is designed for this type of system. We describe an algorithm to compute the optimal order-up-to level for this system. Supply Chain Issues & Sustainability Sponsor: Manufacturing and Service Operations Management Sponsored Session 2 - Joint Inventory Pricing and Assortment Decisions for Vertically Differentiated Mrinmay Deb, Student, Penn State University, 462A Business Building, University Park, State College, PA, 16802, United States of America, mud166@psu.edu, Susan Xu Chair: Chelliah Sriskandarajah, The University of Texas at Dallas, 800 West Campbell Road, SM30, School of Management, Richardson, TX, 75080, United States of America, chelliah@utdallas.edu 1 - Optimal Life Cycle Inventory Management Burcu Keskin, Assistant Professor, University of Alabama, Alston Hall, Tuscaloosa, AL, United States of America, bkeskin@cba.ua.edu, Charles Schmidt We determine the joint pricing, inventory, and assortment decisions of a retailer stocking quality differentiated products. Consumers choose their first choice based on the vertical choice model. We consider two cases: inventory is abundant (riskless case) and inventory is finite (risky case) and find the optimal prices and optimal assortments in each case. We consider inventory replenishment of a product with nonstationary, stochastic demand that moves probabilistically from one stage of the life cycle to the next, each with its own demand and cost information, until the end-of-life. The planning horizon is neither infinite nor of a known finite length. Via analytical analysis, we show that stage-dependent base stock policy is optimal. Via numerical analysis, we show the impact of not modeling the random product life on cost and inventory levels. 3 - Joint Pricing and Inventory Decisions Under Stockout-Based Substitution Sandra Transchel, The Penn State University, University Park, State College, PA, United States of America, sxt37@psu.edu, Anna-Lena Beutel, Stefan Minner 2 - On the Tradeoff Between Remanufacturing and Recycling Tharanga Rajapakshe, University of Texas at Dallas, 800 West Campbell Road, SM30, School of Management, Richardson, TX, 75080, United States of America, tharanga@utdallas.edu, Srinagesh Gavirneni, Milind Dawande, Chelliah Sriskandarajah We consider a joint inventory and pricing problem for partially substitutable products in a given assortment. Both price and inventory decisions have to be made under demand uncertainty. Additionally, the retailer has to take into account that customers are willing to substitute their first choice product if this is not available. We present structural properties of the proposed model and provide managerial insights into the interaction of pricing, stocking decision, and product cannibalization. Motivated by our interactions with two Dallas-based reverse-logistics firms, we analyze the tradeoff between two well-known product-recovery approaches: recycling and remanufacturing. Our analysis exploits the supply- and demand-side implications as well as product design characteristics of these approaches. We provide a complete theoretical characterization of the tradeoff and develop rich insights on the influence of ability of sustainability and disposal costs. ■ WC13 C - Room 13B, Level 4 3 - Inventory Models for Medium-size Depository Institutions Under the New Federal Reserve Policy Yunxia Zhu, The University of Texas at Dallas, 800 West Campbell Road, SM30, School of Management, Richardson, TX, 75080, United States of America, yunxia.zhu@student.utdallas.edu, Milind Dawande, Chelliah Sriskandarajah Managing Service Systems with Self-interested Actors Sponsor: Manufacturing and Service Operations Management/ Service Management Special Interest Group Sponsored Session Chair: Eren Cil, University of Oregon, 1208 University of Oregon, Lindquist College of Business, Eugene, OR, 97403-1208, United States of America, erencil@uoregon.edu 1 - A Service Marketplace with Multiple Classes and Multiple Skilled Agents Eren Cil, University of Oregon, 1208 University of Oregon, Lindquist College of Business, Eugene, OR, 97403-1208, United States of America, erencil@uoregon.edu, Gad Allon, Achal Bassamboo We study two new multi-period models — designed specifically to capture the operations of a medium-size Depository Institution — that emerge from its objective to minimize the total cost incurred in managing the inventory of cash over a finite planning horizon under the new Federal Reserve policy. We develop several managerial insights from a comprehensive test bed and demonstrate a procedure to easily adapt the optimal solutions based on projected data to near-optimal real-time solutions. 4 - Scheduling Robotic Cells Served by a Dual-Arm Robot Manoj Vanajakumari, Texas A&M University, College Station, TX, United States of America, manoj@entc.tamu.edu, Avanti Sethi, Chelliah Sriskandarajah, Neil Geismar We consider a service marketplace in which customers have different service needs. Each customer can be served by either a group of agents specialized to cater particular needs of that customer or a general pool of agents who can handle any requests but not as competently as the specialized agents. We analyze how the selfinterested customers choose between the dedicated and the general service, and characterize the response of the agents in the general pool to the customers’ choices. We assess the benefits of implementing a dual-arm robot in a flow shop manufacturing cell. The robot has the ability to tend two adjacent machines simultaneously. We identify optimal sequences for two and three machine cells and also derive structural results for cells with an arbitrary number of machines. For cells processing different part-types, we completely analyze two-machine cells. For each case we compare the productivity of single-arm and dual-arm robotic cells. 2 - Price Competition Under Multinomial Logit Demand Funcations with Random Coefficients Margaret Pierson, Harvard Business School, Morgan Hall, Boston, MA, United States of America, mpp2002@columbia.edu, Awi Federgruen, Gad Allon We postulate a general class of price competition models with Mixed MNL demand functions under affine cost. By imposing a natural upper bound for the price levels of each firm, we characterize the equilibrium behavior of these models in the case of single-product firms and then generalize the results to the multi-product case. This work provides a justification for the many structural estimation methods which require that equilibria correspond with the solutions to this system of FOC equations. 413 WC14 INFORMS Austin – 2010 ■ WC15 3 - Coordinating Diagnosis and Service in a Service Supply Chain Mehmet Fazil Pac, PhD Candidate, Wharton School of Business, University of Pennsylvania, 3730 Walnut Street, Jon M. Huntsman Hall, Office 527.6, Philadelphia, PA, 19104, United States of America, mpac@wharton.upenn.edu C - Room 15, Level 4 Organization Theory I Contributed Session We consider a service consisting of two phases; diagnosis and service. Each phase is provided by a self-interested agent. Diagnostic accuracy depends on the effort exerted by the diagnosis agent. Investing more time in diagnosis leads to higher valuation of the actual service by customers, however it also leads to lower throughput and more congestion for the system. Using a queuing framework, we analyze the agents’ diagnosis and pricing decisions under the presence of strategic customers. Chair: Theresa Edgington, Baylor University, One Bear Place, #98005, Waco, 76798, United States of America, theresa_edgington@baylor.edu 1 - A Clustering Approach For Multi-Facility Location Problem Cem Iyigun, Department of Industrial Engineering, Middle East Technical University, Ankara, Turkey, iyigun@ie.metu.edu.tr, Adi Ben-Isreal 4 - Service Control of a Queue Under Different Delay Information Structures Brent Dooley, Wharton School, 3730 Walnut St., 500 Jon M. Huntsman Hall, Philadelphia, PA, 19104, United States of America, dooleyb@wharton.upenn.edu, Noah Gans, Omar Besbes A new clustering approach is proposed. The method is a generalization of Weiszfeld method and applied for solving K facilities location problem. The problem is relaxed using probabilistic assignments, and is decomposed into K single facility location problems, that are coupled by the probabilities, and can be solved in parallel. 2 - Considering the Relationship Between Empowerment and Resistance to Change Nathan Culmer, The University of Iowa, 2800 UCC, Iowa City, IA, 52242, United States of America, nathan-culmer@uiowa.edu We analyze the problem of profit-maximization for an M/M/1 queue with dynamic service rate control when customers have access to varying degrees of state/policy information. In particular, we examine customer equilibrium behavior and its implications on optimal service rate policies. Both psychological and team level empowerment have been shown to have desirable effects in organizations while employee resistance to change can have undesirable effects on organizational or work group progress. Interestingly, these characteristics share some common theoretical elements. This paper considers possible theoretical relationships between empowerment as a motivational construct and the influence that empowerment can exert on employee resistance to change. ■ WC14 C - Room 14, Level 4 Supply Chain Management X 3 - Institutional Barriers to Application of Continuous Improvement Processes From Safety to Energy Efficiency Rodney Lacey, Lecturer, Univ of California Davis, Graduate School of Management, One Shields Avenue, Davis, CA, 95616, United States of America, rolacey@ucdavis.edu Contributed Session Chair: Jie Yang, Associate Professor, University of Houston-Victoria, 14000 University Blvd, Sugar Land, TX, 77479, United States of America, jieuhv@gmail.com 1 - Mid-term Planning Coordination Between Maker and Retailer by Capacity Reservation Seung-Jin Ryu, Research Associate, Waseda University, 51-14-07, 34-1 Okubo, Shinjuku, Tokyo, 1698555, Japan, sjryu@aoni.waseda.jp, Hisashi Onari Historic institutional differences between the fields of safety and energy efficiency could limit transfers of continuous improvement programs. Three differences of commensuration (Espeland and Stevens, 1998) between lives and units of energy are potential barriers: being efficient is commendable, rather than inefficiency deplorable; moral value of efficiency gains varies across industries; and there are no moral objections to making tradeoffs between efficiency and other goals. Collaborative SCM is the collaborated initiatives among SC members to deal with various problems over SC. It is the challenging issue, in high-tech industry, especially experiencing severe market demand change, keeping the stable and profitable operation level. We propose the mid-term planning coordination method between maker and retailer by capacity reservation. Also, we verify strengths and weaknesses of the proposed method by dynamic simulation with various business environments. 4 - To Build or Break Away? Exploring the Antecedents of Category Spanning Nanotechnology Innovation Tyler Wry, U of Alberta, 3-23 Business Building, Edmonton, AB, T6G 2R6, Canada, twry@ualberta.ca Category spanning has implications for innovation and institutional change. Still, studies have focused primarily on its detrimental effects, eliding consideration of causal antecedents. Examining the nanotube technology field, I argue that patterns of linkage amongst categories enable spanning. Competing hazard rate models are supportive. Further, I find these linkages are shaped endogenously by prominent actors and condition the effects category richness, social networks, and social influence. 2 - Transportation Pricing of a Truckload Carrier Aysegul Toptal, Assistant Professor, Bilkent University, Department of Industrial Engineering, Ankara, Turkey, toptal@bilkent.edu.tr, Safa Bingol In this study, we investigate the transportation pricing problem of a truckload carrier in a setting that consists of a retailer, a truckload carrier and a less than truckload carrier. Numerical evidence shows that the truckload carrier may increase his/her gainings significantly through better pricing and there is further opportunity of savings if the truckload carrier and the retailer coordinate their decisions. 5 - Evidentiary Analysis of Organizational Coordination and Questions of Group Fragmentation Theresa Edgington, Baylor University, One Bear Place, #98005, Waco, TX 76798, United States of America, theresa_edgington@baylor.edu 3 - Does Agility Matter in Improving Supply Chain Performance? Evidence From a Transition Economy Jie Yang, Associate Professor, University of Houston-Victoria, 14000 University Blvd, Sugar Land, TX, 77479, United States of America, jieuhv@gmail.com Analysis processes contribute to organizations by increasing their knowledge, which is necessary to maximize decision-making and resolution outcomes. We investigate whether a core group provides exemplary coordination by investigating its database. Utilizing quantitative analysis, the evidence refutes this claim, contributing to the literature by identifying eleven coordination process indicators. This study develops and empirically tests a conceptual framework to investigate the antecedents of manufacturers’ supply chain agility and the connection of their agility with performance in an emerging economy. Drawing upon the information theory, this study argues that technical (IT capability) and relational factors (information sharing and trust, and operational collaboration) are the antecedents of a manufacturer’s supply chain agility. ■ WC16 C - Room 16A, Level 4 Flexible Manufacturing Systems Contributed Session Chair: Mabel Chou, Associate Professor, National University of Singapore, BIZ 1 Mochtar Riady Building, #8-66, 15 Kent Ridge Drive, Singapore, 119245, Singapore, mabelchou@nus.edu.sg 1 - Value of Flexibility Sanjeev Bordoloi, Associate Professor, University of St Thomas, 1000 LaSalle Ave, TMH 434, Opus College of Business, Minneapolis, MN, 55403, United States of America, sbordoloi@stthomas.edu Economic justification of investments in flexibility has become increasingly important. This paper tries to provide possible measures for flexibility so that managerial decision making for flexibility can be validated. We offer a model that minimized production planning costs and then use some of its characteristics for flexibility measurements. 414 INFORMS Austin – 2010 2 - Joint Maintenance and Operations Decision Making in Flexible Manufacturing Systems Merve Celen, University of Texas at Austin, 1 University Station C2200, Austin, TX, 78712-0292, United States of America, merve@mail.utexas.edu, Dragan Djurdjanovic WC18 2 - Information Transmission and the Bullwhip Effect Robert Bray, PhD Student, Graduate School of Business, Stanford University, 311 Sheridan Ave, Palo Alto, CA, 94305, United States of America, rlbray@stanford.edu, Haim Mendelson We study the bullwhip effect in a sample of 4,689 public U.S. companies over 19742008. The traditional bullwhip is negative, but the “demand-uncertainty” bullwhip is positive. We decompose the total bullwhip into deterministic and stochastic components, and further decompose the latter by information transmission lead times. Bullwhips come in several flavors—-firms can anticipate much, but not all, of the bullwhip. In semiconductor manufacturing, the dynamic interactions among operation types, chamber degradations and wafer yields necessitate a joint decision making of maintenance scheduling and product dispatching. To address this problem, we devise an integrated decision making policy with the objective of maximizing an adaptive profit function with respect to operation-dependent degradation models and production target by using a metaheuristic method based on the results of discrete-event simulations. 3 - Business Relationship Functions and Supply Chain Relationship Quality: Evidence From China Yongtao Song, School of Management, PO Box 2341, Xi’an Jiaotong University, Xi’an, 710049, China, xjtusyt@gmail.com, Qin Su 3 - Dynamic Control of Closed Flexible Queueing Network with Application to Shipbuilding Fang Dong, Ph.D Candidate, University of Michigan, Industrial & Operations Engineering, 1205 Beal Ave., Ann Arbor, MI, 481092117, United States of America, ppfang@umich.edu, Mark Van Oyen, David Singer This paper adopts a functional view to analyze the value that buyers attain from buyer-seller relationships and investigates the links between business relationship functions (BRF), supply chain relationship quality (SCRQ) and buyer’s performance. The results indicate that BRF have a direct and an indirect effect on buyer’s performance through the mediating effect of SCRQ. Moreover, the availability of alternative suppliers has a moderating influence on the relationship between BRF and SCRQ. The U.S. Shipbuilding Industry is facing the challenge of building ships on-time and at budgeted cost. We introduce operational flexibility to ship production to mitigate the issues like high variability in production workload and low facility utilization. We formulate this problem as a flexible, controlled closed queueing network with CONWIP release policy. Under an effective control policy, the flexible system can significantly reduce ship completion time, and improve workshop utilization. 4 - 3rd Party Logistics Provider Selection with Performance Metrics and ANP Orrin Cooper, University of Pittburgh, 233 Mervis Hall, Pittsburgh, PA, 15260, United States of America, orc1@pitt.edu, Jennifer Shang, Pandu Tadikamalla 4 - A Graph-theoretic Methodology for Deadlock Resolution in Automated Manufacturing Cells Venkatesh Angirasa, Research Scientist & Manager, Group for Decision Technology Solutions, SETLabs, Infosys Technologies, Electronics City, Hosur Road, Bangalore, 560100, India, venkatesh_angirasa@infosys.com Selecting a third party logistics provider with the Analytical Network Process (ANP) allows one to measure the interrelated influences of performance metrics in the supply chain. The criteria in the decision matrix are organized according to the temporal stages or flow of a product through the supply chain. A general model is presented and applied to case data and tested for robustness with detailed sensitivity analysis. We present a deadlock detection and resolution strategy for manufacturing cells with alternate part routing. We distinguish between cells with centralized buffers and those with dedicated I/O buffers for individual machines. A unified bipartite graph of the part-machine relationship enables the detection and resolution scheme in both cases. Resolution policies are developed to accommodate varying manufacturing systems requirements. An efficient algorithm is proposed to manage deadlocks. ■ WC18 C - Room 17A, Level 4 Industry Applications 5 - Value of the Third Chain: Effect of Partial Production Postponement on Process Flexibility Mabel Chou, Associate Professor, National University of Singapore, BIZ 1 Mochtar Riady Building, #8-66, 15 Kent Ridge Drive, Singapore, 119245, Singapore, mabelchou@nus.edu.sg, Geoffrey A. Chua, Chung Piaw Teo Contributed Session Chair: Fubin Qian, PhD Candidate, Molde University College, Britvegen 2, N-6411, Fannestrandveien 76, 6416, Molde, Norway, fubin.qian@himolde.no 1 - Dynamic Capacity Planning for Short Life Cycle Products Saman Alaniazar, PhD Candidate, Wayne State University, 4815 Fourth St., Detroit, MI, 48202, United States of America, saman.alaniazar@wayne.edu, Alper Murat, Ratna Babu Chinnam Using a multi-item newsvendor model with second-stage supply and partial capacity sharing, we discover that the flexibility loss of the 2-chain is no longer negligible under partial postponement. For small systems, this loss can be as high as 20% to 30%. However, we find that by adding another layer of flexibility, a third chain, the flexibility loss can be restored to the same level as 2-chain with full postponement. We show that the value of the third chain extends even to very large systems. We study capacity planning for short life cycle products. Given the non-stationary and region-based nature of the demand in this type of products, our model employs a hybrid-strategy of short-term demand forecasting and long-term demand modeling to monitor amount and time of expansions. Moreover, we consider and apply a risk model in the process of capacity planning. We report experimental results based on an implementation of the model in an agent based system for Tamagotchi Case. ■ WC17 C - Room 16B, Level 4 2 - Optimizing Credit Lines Lisa Kart, Director, Analytics, FICO, Austin, TX, 78704, United States of America, lisakart@fico.com Supply Chain, Practice and Empirics Contributed Session Chair: Orrin Cooper, University of Pittburgh, 233 Mervis Hall, Pittsburgh, PA, 15260, United States of America, orc1@pitt.edu 1 - Key Metrics and Current Industry Practices in Supply Chain Measurement Ramesh Bollapragada, Associate Professor, College of Business, San Francisco State University, 1600 Holloway Avenue, San Francisco, CA, 94132, United States of America, rameshb@sfsu.edu, Calvin Lee, Tuna Cencki Over the past several years, FICO has helped banks optimize credit line decisions using predictive and decision modeling in a framework of constrained optimization. Hear about the approach, how the analytics were implemented, and the results achieved for banks across the globe. 3 - The Industry Emergence Funnel: Towards a Conceptual Framework for Public Sector Coordination, Investment Prioritization and Strategy Development Eoin O’Sullivan, University of Cambridge, Cambridge, United Kingdom,eo252@cam.ac.uk The paper identifies current business practices and key measurements in supply chain performance management. Our survey based research indicates that supply chain professionals give high importance to quality and reliability factors, increasing company’s competitiveness, and not just to cost factors, while creating effective supply chains. The research underlines that more steps need to be taken to connect supply chain partners, and create models for the quantification of intangible metrics. This paper introduces a conceptual framework for analyzing the emergence of novel technology-based industries. We make the case for an industry-level analogue of established, firm-level “funnel” models of innovation. The features of the proposed framework are based on observed patterns of historical emergence of technologybased industries analyzed using roadmapping techniques. 415 WC19 INFORMS Austin – 2010 4 - A Tabu Search Heuristic for Offshore Helicopter Routing Problem with Focus on Passenger Safety Fubin Qian, PhD candidate, Molde University College, Britvegen 2, N-6411, Fannestrandveien 76, 6416, Molde, Norway, fubin.qian@himolde.no, Irina Gribkovskaia, Gilbert Laporte, ÿyvind Halskau 2 - Pricing and Timing of New Version Releases in the Presence of Strategic Consumers Shubin Xu, Lundquist College of Business, University of Oregon, Eugene, OR, 97403, United States of America, sxu@uoregon.edu, Michael Pangburn We study a firm offering successive product versions. Due to ongoing R&D or improving technology, each new version implies an opportunity cost associated with continued use of the prior product. The firm decides the time between successive introductions, and price. In turn, consumers strategically choose whether to purchase or wait for a later version. We consider the firm’s profit maximizing policy assuming a homogeneous market and then extend the analysis to address consumer heterogeneity. A mathematical model is proposed to improve passenger transportation safety by minimizing the expected number of fatalities in offshore helicopter transportation. Tabu search heuristics are developed. Both the mathematical model and heuristics are capable of producing general solutions, namely solutions allowing a second visit to installations. Computational results show that safety performance can be significantly improved by introducing general solution strategy to helicopter routing problem. 3 - Integrating Capacity Control Concepts into the Locate-to-OrderSystems of Automotive Manufacturers Thomas Volling, Technische Universität Braunschweig, Institute of Automotive Management and Industrial Production, Katharinenstrasse 3, Braunschweig, 38106, Germany, t.volling@tu-bs.de, Thomas S. Spengler ■ WC19 C - Room 17B, Level 4 Dynamic Optimization in Energy Pricing Lead times in the automotive industry exceed customers’ expectations for the delivery of new cars. As a consequence, most manufacturers have established hybrid order fulfillment strategies combining elements from build-to-order and build-tostock (BTS) production. The focus of the contribution is on the BTS share of vehicles. A capacity control is developed to support the allocation of preconfigured cars to customer requests. Assignments are evaluated based on product specific opportunity costs. Sponsor: Revenue Management and Pricing Section Sponsored Session Chair: Canan Uckun, University of Chicago, 5807 South Woodlawn Avenue, Chicago, IL, 60637, United States of America, cuckun@chicagobooth.edu 1 - Market Power Analysis in Electricity Markets with Time-of-use Pricing Emre Celebi, University of Waterloo, Department of Management Sciences, 200 University Ave. West, Waterloo, ON, N2L 3G1, Canada, ecelebi@engmail.uwaterloo.ca, David Fuller 4 - Dynamic Optimal Design for Sequential Online Auctions Xi Chen, University of Washington, Box 352650, Industrial Engineering, Seattle, 98195, United States of America, chenxi07@uw.edu, Archis Ghate, Arvind Tripathi Retailers often conduct a sequence of online auctions to sell identical items as a revenue generation and inventory management tool. We show that under a second order condition on the single- auction expected revenue function, a threshold policy is optimal for inventory scrapping and a monotone staircase with unit jump policy is optimal for lot sizing. This condition is met in all common auction mechanisms. We investigate an extension where the minimum bid is also optimized. We propose variational inequality models for electricity markets with time-of-use (TOU) pricing. The demand response is dynamic in the model through a dependence on the lagged demand. Different market structures are examined within this context. With an illustrative example, the welfare gains/losses are analyzed after an implementation of TOU pricing scheme over the single pricing scheme. Also, break-up of a large supplier into smaller parts is investigated. 2 - Enabling Price-Responsive Demand Management in Electricity Markets Hung-po Chao, ISO New England, hchao@iso-ne.com 5 - Product Upgrades and Pricing with Strategic Consumers Oben Ceryan, Ross School of Business, University of Michigan, 701 Tappan St, Ann Arbor, MI, 48109, United States of America, oceryan@umich.edu, Ozge Sahin, Izak Duenyas The traditional approach to demand response suffers from the missing property right problem that could undermine electricity market efficiency. A multi-settlement retail tariff solves the problem by allowing each customer to establish a contractbased baseline through demand subscription before joining a demand response program. A two-settlement system with demand subscription and dynamic default rate facilitates price-responsive demand for general consumer benefits. We consider a firm that allows upgrading of customers purchasing a lower quality product to a higher quality product if there is excess demand for the former and excess capacity for the latter. We investigate the optimal pricing and capacity decisions in the presence of strategic consumers that consider product prices as well as upgrade possibilities when choosing which product to purchase. 3 - An ADP Approach to Decomposing Smart Grid Pricing Problems Canan Uckun, University of Chicago, 5807 South Woodlawn Avenue, Chicago, IL, 60637, United States of America, cuckun@chicagobooth.edu, Dan Adelman ■ WC21 C - Room 18B, Level 4 Service Contract and Incentive Design In the electricity smart grid, millions of homes will receive price signals simultaneously. We can formulate the problem of optimizing prices through time as a dynamic programming problem, containing state information for each home. However, the problem has such large scale that it is intractable using standard solution methods. We propose a new decomposition approach to solving this dynamic program approximately. Sponsor: Service Science Sponsored Session Chair: Hermann Jahnke, Professor, Bielefeld University, Universitaetsstrasse 25, Bielefeld, 33615, Germany, hjahnke@wiwi.unibielefeld.de 1 - After-sales Contract Analysis for Service Supply Chains Dong Li, Rotterdam School of Management, Erasmus University, P.O. Box 1738, Rotterdam, Netherlands, dli@rsm.nl, Yugang Yu, Nishant Mishra, Xinguo Ming ■ WC20 C - Room 18A, Level 4 Pricing and Revenue Management II The multiple types of contract of the service supply chain may cause conflicting incentives. We use a game-theoretic frame to model the behavior of a service supply chain, and compare the different type of contracts and show that how the parameters affect the optimal solutions. We also find out that the inefficiency can be coordinated with a revenue-sharing performance based contract. Contributed Session Chair: Oben Ceryan, Ross School of Business, University of Michigan, 701 Tappan St, Ann Arbor, MI, 48109, United States of America, oceryan@umich.edu 1 - Dynamic Revenue Management with Nonlinear Pricing Wei Wei, Case Western Reserve University, Dept of Operations, Weatherhead School, 10900 Euclid Ave, Cleveland, OH, 44106-7235, United States of America, wei.wei@case.edu, Matthew J. Sobel 2 - Incentive Design in Industrial Product Service Systems: A Simulation Study Partha Datta, Assistant Professor, IIM Calcutta, Diamond Harbour Road, Joka, Calcutta, 700104, India, parthapriya.datta@gmail.com Powerful incentives and risks are normally used in industrial service contracts to transfer risks to measure compliance with performance measures. This paper studies the uncertainty in service delivery driven by the agreed contract type and incentive mechanism using agent based discrete event simulation model under multiple scenarios. We compare linear pricing with multi-part tariffs in a class of dynamic revenue management models with stochastic iso-elastic demand. Each period a firm sets multiple prices corresponding to a multi-part tariff and decides how much inventory to hold back for sale later. There is a nearly explicit myopic optimum that can be computed easily. The results exploit the homogeneity of an associated Markov decision process. We illustrate the results with a numerical example. 416 INFORMS Austin – 2010 3 - Lower Price Limits for Flat-fee Service Contracts Under Risk Hermann Jahnke, Professor, Bielefeld University, Universitaetsstrasse 25, Bielefeld, 33615, Germany, hjahnke@wiwi.uni-bielefeld.de, Jan Thomas Martini ■ WC23 Many manufacturers of capital equipment offer services under flat-fee service contracts. We address the determination of lower price limits for such contracts. Under these contracts, the service providers assume part of the customer’s risk. We focus on the impact this risk has on price limits. Our modeling tool, almost stochastic dominance, allows us to examine decision making under risk without precisely knowing the decision makers’ risk preferences as well as a multi-person decision context. Sponsor: Service Science Sponsored Session WC24 C - Room 18D, Level 4 Service Management and Virtual Enterprise Chair: Munish Goyal, Research Staff Member, IBM Research, AC2 L1, ISB, GACHIBOWLI, Hyderabad, AP, 500032, India, mungoyal@in.ibm.com 1 - Value Based Dynamic Resource Allocation in a Service Cloud Munish Goyal, Research Staff Member, IBM Research, AC2 L1, ISB, GACHIBOWLI, Hyderabad, AP, 500032, India, mungoyal@in.ibm.com, M Rammohan Rao 4 - Towards a Theory of Service Improvisation Enrico Secchi, Clemson University, 128 Cochran Rd. Apt. 1, Clemson, SC, 29631, United States of America, esecchi@clemson.edu, Aleda Roth Cloud computing is a pool of virtualized computer resources which can be dynamically added or removed in response to changing business demands while meeting service level agreements at the minimal energy or operational cost. In this work, we develop relative value based dynamic resources allocation strategies where a unit of resource is allocated to a customer request with the highest value above the energy value threshold at any time. Algorithm is supported with numerical results. This paper examines the role of improvisation in the context of service delivery systems. Drawing from organizational improvisation literature and service operations and marketing, we develop antecedents and consequences of service improvisation. First, we define the concept of service improvisation. Second, we highlight the importance of the interplay between planning and execution. Finally, we develop a theoretical link between service delivery and the emergence of service innovations. 2 - Negotiation Based Completion Risk Management for Virtual Enterprise Min Huang, Professor, Northeastern University, Box 135#, Northeastern University, Shenyang, 110004, China, mhuang@mail.neu.edu.cn, Hongyu Jiang, W.H. Ip, Qing Wang, Xingwei Wang ■ WC22 C - Room 18C, Level 4 Service System Design and Effectiveness In the view of the distribution feature of decision-making in a virtual enterprise, a novel decision-making framework based-on negotiation is proposed for the completion risk management of VE. Under this framework, according to the characteristics of the problem, the evaluation mechanism of the owner is designed based on PERT, and then the concession tactic is proposed. The example analysis shows that this framework can achieve effective risk management. Sponsor: Service Science Sponsored Session Chair: Adelina Gnanlet, Assistant Professor, California State University, Fullerton, 800 N. State College Blvd, Dept of Mgmt, Fullerton, CA, 92832, United States of America, agnanlet@fullerton.edu 1 - Impact of Labor and Capacity Flexibilities on Quality and a Financial Performance of Hospitals Adelina Gnanlet, Assistant Professor, California State University, Fullerton, 800 N. State College Blvd, Dept of Mgmt, Fullerton, CA, 92832, United States of America, agnanlet@fullerton.edu, Muge Yayla-Kullu, Chris McDermott 3 - Service Parts Inventory Control Under Obsolescence Cerag Pince, PhD Candidate, Erasmus University, Burg. Oudlaan 50, Rotterdam, 3000 DR, Netherlands, pince@few.eur.nl, Rommert Dekker, Hans Frenk We consider a single location inventory system of a slow moving item where Poisson demand rate drops to a lower level at a known future time. Under the assumptions of full backordering and fixed lead time, we incorporate obsolescence into a one-for-one policy with the option to reduce the base stock level in advance. We show that when obsolescence can be foreseen, early adaptation of base stock levels leads to important savings. To reduce costs and meet variable demand, service firms frequently cross-train employees and use flexible capacity in capital intensive service firms. Higher crosstraining is cost-effective but may not provide adequate quality of service due to learning effects. Flexible capacity may not be conducive to provide highest level of quality for certain demand segments. We determine the effects of cross-training and flexible capacity on quality and financial performance of hospitals. ■ WC24 2 - Impact of Task Complexity on Productivity in Professional Services Anil Akpinar, IE Business School, C/ Maria de Molina 12, Madrid, 28006, Spain, aakpinar.PhD2010@alumno.ie.edu, Fabrizio Salvador C - Room 19A, Level 4 Decision Making for Wildfire Response and Evacuation In this paper we explore the effect of task complexity on the flexibility efficiency trade-off in knowledge worker productivity. Using a longitudinal data from one of the largest multinational technology and consulting firm, we provide empirical evidence that while specialization and variety jointly drives productivity, their effects are quite distinct for varying levels of task complexity. Sponsor: Public Programs, Service and Needs Sponsored Session 3 - More with Less - Service Resource Scheduling by Time Capacitated Splits Pasi Porkka, Assistant Professor, Aalto University School of Economics, P.O. Box 21220, Helsinki, Fin-00076, Finland, porkka@hse.fi Chair: Nada Petrovic, Graduate Student, Physics Department, Broida Hall, UC Santa Barbara, Santa Barbara, CA, 93106-9530, United States of America, petrovic@physics.ucsb.edu 1 - Dynamic Resource Allocation in Wildfire Suppression Nada Petrovic, Graduate Student, Physics Department, Broida Hall, UC Santa Barbara, Santa Barbara, CA, 93106-9530, United States of America, petrovic@physics.ucsb.edu, David Alderson, Jean Carlson The balancing of resource time used for production or services and for capacity consuming set-ups is critical for the realistic planning of high capacity utilization. We combine the allocation of shared resources, the time-based splitting of tasks and variable set-ups in mobile service operations. The potential for substantial capacity time savings is demonstrated. Extensions and solution approaches for realistic applications are discussed. Wildfire response demands dynamic decision tools because fires and suppression evolve simultaneously. Time delays can lead to larger fires and thus greater demand for resources. We capture this tension using a queuing model that treats fire progression as a birth and death process, with rates that incorporate intrinsic fire dynamics and suppression. Using this framework we explore trade-offs in effectiveness and time delay of response. 4 - The Impact of Service Quality Variation on Service Quality, Operational Efficiency, and Performances Hong-il Kim, PhD Candidate, Korea University Business School, Anam-dong, Seongbuk-gu, Seoul, 136-701, Korea, Republic of, itlime@korea.ac.kr, Hosun Rhim, Shijin Yoo, Daeki Kim 2 - A Space-Time Flow Optimization Model for Neighborhood Evacuation David Alderson, Assistant Professor, Naval Postgraduate School, Naval Postgraduate School, 1411 Cunningham Road, Monterey, CA, 93943, United States of America, dlalders@nps.edu, William Langford We investigate how service quality variation affects service quality, operational efficiency, and business performances. Data of branch operation in a retail bank is collected. Perceived service quality of customers is surveyed with SERVERPF questionnaire. HLM (Hierarchical Linear Modeling) and DEA (Data Envelopment Analysis) are used. We model the evacuation of vehicles in a residential neighborhood using a spacetime network flow representation. Our model solves for “best case” evacuation routes and clearing times, as could be identified and implemented by a central authority. Our models are large but can be solved efficiently and quickly. We apply this model to the Mission Canyon neighborhood near Santa Barbara, California, and contrast our results to a previous simulation-based study. 417 WC25 INFORMS Austin – 2010 ■ WC26 3 - Influence of Information Networks on Collective Evacuation Dynamics Danielle Bassett, Postdoctoral Research Associate, University of California Santa Barbara, 6213 Broida Hall, Santa Barbara, CA, 93106, United States of America, dbassett@physics.ucsb.edu, Jean Carlson, David Alderson C - Room 4A, Level 3 Interface Between Efficient Data Collection and Flexible Data Modeling Sponsor: Data Mining Sponsored Session The collective behavior of humans during an evacuation is a poorly understood, complex phenomenon which we model as a combined centralized-decentralized consensus problem, influenced by information flow over layers of technological, social, and geographic networks. An individual’s belief regarding disaster severity is constantly updated until reaching a decision threshold. We describe differential dynamics over these layers, indicating sensitivity of human decision-making to information origin. Chair: Peter Qian, University of Wisconsin-Madison, 1300 University Ave, Madison, WI, 53706, United States of America, peterq@stat.wisc.edu 1 - Improvement on Cross-Validation via Sliced Statistical Design Xinwei Deng, Visiting Assistant Professor, University of WisconsinMadison, Department of Statistics, 1300 University Ave., Madison, WI, 53706, United States of America, xdeng@cs.wisc.edu, Peter Qian 4 - Making Emergency Evacuation Decisions with Uncertain Information Emily Craparo, Naval Postgraduate School, Glasgow Hall Room 226, Monterey, CA, United States of America, emcrapar@nps.edu, David Alderson, Jean Carlson A training data is often used to construct models to predict the future response. The cross-validation is a traditional method to compare different models and assess their prediction performance. It can provide a nearly unbiased estimate of prediction error, but can be with high variability. In this work, we proposed a novel sliced statistical design strategy to improve the performance of cross-validation, substantially outperforms the usual method in various classification problems. In emergency situations, time-critical decisions must be made based on uncertain information. Situational awareness is improved through additional observation of the threat; however, observation delays action. We consider an individual decisionmaker who faces an uncertain threat and who must decide when (and whether) to perform a costly evacuation. We model this evacuation decision problem using dynamic programming and establish optimal evacuation policies under a variety of cost models. 2 - Regularized REML for Estimation and Selection of Fixed and Random Effects in Linear Mixed-Effects Mo Sijian Wang, Assistant Professor, University of Wisconsin, Madison, 1300 University Ave., Madison, WI, 53706, United States of America, wangs@stat.wisc.edu In the practice of LMM, inference on the structure of random effects component is of great importance not only to yield proper interpretation of subject specific effects but also to draw valid statistical conclusions. In this paper, we propose a novel method of regularized restricted maximum likelihood to select fixed and random effects simultaneously in the LMM. We also investigate large sample properties for the proposed estimation, including the oracle property. ■ WC25 C - Room 19B, Level 4 Transportation, Planning II Contributed Session 3 - Consistent Selection of the Number of Clusters via Clustering Stability Junhui Wang, University of Illinois at Chicago, 851 S Morgan St, Chicago, IL, 60607, United States of America, jwang@math.uic.edu Chair: Chi Xie, Research Fellow, The University of Texas at Austin, 1 University Station, Austin, TX, 78712, United States of America, chi.xie@mail.utexas.edu 1 - Composite Variable Formulation for Truckload Relay Network Design Hector Vergara, Graduate Research Assistant, University of Arkansas, 4207 Bell Engineering Center, Fayetteville, AR, 72701, United States of America, hvergara@uark.edu, Sarah Root In cluster analysis, one major challenge is to estimate the number of clusters. In this talk, I will present a novel selection criterion that is applicable to all kinds of clustering algorithms. The key idea is to select the number of clusters such that the resulting clustering algorithm has the smallest instability, which measures its robustness against the sampling randomness. Numerical examples and asymptotic selection consistency will be discussed. Full truckload (TL) trucking usually considers a Point-to-Point dispatching method. Alternatively, multi-zone dispatching under a network configuration of relay points can be used to improve driver retention. We propose a new mathematical formulation for strategic relay network design that places relay points and determines driver routes. Our model minimizes total costs while considering operational constraints such as driver tour length and load circuity within the variable definition. 4 - Optimal Supersaturated Design for Variable Selection via Lasso Dadi Xing, PhD Student, Purdue University, 224-7 Arnold Drive, West Lafayette, IN, 47906, United States of America, hwan@purdue.edu, Hong Wan, Yu Zhu In the supersaturated design(SSD) study, most existing criteria for constructing optimal SSD are motivated and further justified from the estimation perspective. We will propose a number of optimality criteria for the construction of SSD from the perspective of variable selection with Lasso. The properties of these criteria will be discussed. A computing algorithm will be used to construct such optimal SSD, and examples of simulation and real applications will also be presented. 2 - An Optimal Cycle Length Model for Feeder Transit Services Shailesh Chandra, Student, Department of Civil Engineering, Texas A&M University, 3136 TAMU, College Station, 77843-3136, United States of America, chandrashailesh@gmail.com, Chung-Wei Shen, Luca Quadrifoglio A simulation based generic model has been derived for estimating optimal cycle lengths of a demand responsive transit “feeder” services. For input parameters such as the shape size and daily demand density of an area, the success of this model has been validated by a case study. ■ WC27 C - Room 4B, Level 3 Network Optimization II 3 - Transportation Planning for Squatter Developments Hani Al-Naghi, PhD Candidate, American University of Beirut, P.O.Box 11-0236, Riad El Solh, Beirut 11, Beirut, Lebanon, haa31@aub.edu.lb, Nabil Nehme Contributed Session Chair: Nan Jiang, Student, University of Texas, Austin, 1 University Station C1761, ECJ 6.2, Austin, TX, 78712, United States of America, njiang@mail.utexas.edu 1 - A Reformulation-Linearization Technique for the Two-level Facility Location Problem Youngho Lee, Korea University, Sungbuk Ku Anam Dong 5-1, Seoul, Korea, Seoul, Korea, Republic of, shadowpp@korea.ac.kr, Gigyoung Park This paper addresses urban transportation planning issues related to squatter developments and their integration with the surrounding areas. A general framework encompassing all criteria related to social, economics, land use and political aspects, is formulated and applied to selected case studies in Lebanon. 4 - A Primal-dual Mathematical Programming Framework for Traffic Assignment Problems Chi Xie, Research Fellow, The University of Texas at Austin, 1 University Station, Austin, TX, 78712, United States of America, chi.xie@mail.utexas.edu, Travis Waller In this paper, we deal with an two-level facility location problem based on the tree topology. In particular, we develop a model for this problem and apply the reformulation-linearization technique (RLT) to construct various enhanced tightened versions of the proposed model. And we derive necessary and sufficient conditions for a family of some inequalities to be facet-defining. Traffic assignment problems have been formulated as mathematical programs, variational inequalities, complementarity systems, and fixed-point models. It is well known that the last three modeling techniques all provide a common functional form for modeling different traffic assignment problems. This talk presents a uniform primal-dual mathematical programming framework, which can be used to accommodate a variety of traffic assignment problems. 418 INFORMS Austin – 2010 2 - Continous Network Design Problem with Emission Constraint Nan Jiang, Student, University of Texas, Austin, 1 University Station C1761, ECJ 6.2, Austin, TX, 78712, United States of America, njiang@mail.utexas.edu, ManWo Ng, Travis Waller WC30 2 - Upgrading Policy After Redesign of a Component for Reliability Improvement Kurtulus Oner, Assistant Professor, Eindhoven University of Technology, P.O. Box 513, Eindhoven, 5600 MB, Netherlands, k.b.oner@tue.nl, Geert-Jan Van Houtum, Gudrun P. Kiesmüller In this paper, a traffic network design model with emission constraint and its solution method are presented. The resulting solutions are a set of capacity improvements to a given network, for a given demand, subject to user-specified budget constraints and emission constraint and resulting in minimal system total cost. Application results prove this model decreases system emission and provide information useful for planning road network improvements under air quality constraints. We introduce a model for studying the following two upgrading policies that an OEM may implement after the redesign of a component: (i) Upgrade all preventively at time 0, (ii) Upgrade one-by-one correctively. We develop a problem formulation for the comparison of the two policies and perform exact analysis. We conduct a numerical study and derive insights on the optimality of the policies. 3 - Component Reliability Criticality or Importance Metrics for Systems with Degrading Components David Coit, Associate Professor, Rutgers University, Industrial & Systems Engineering, 96 Frelinghuysen Rd., Piscataway, NJ, 08854, United States of America, coit@rutgers.edu, Hao Peng, Qianmei Feng ■ WC28 C - Room 4C, Level 3 This paper proposes new importance measures (IMs) for systems with either independent or dependent degrading components. As functions of time, the proposed IMs can provide timely feedback on the critical components based on the observed degradation. The correlation between components and the dependency of failure thresholds are considered through multivariate distributions. Numerical examples show that the proposed IMs are effective in assessing criticality of degrading components. Manufacturing Process Optimization Sponsor: Quality, Statistics and Reliability Sponsored Session Chair: Roshan Vengazhiyil, Coca-Cola Associate Professor, Georgia Institute of Technology, Industrial and Systems Engineering, Atlanta, GA, 30332, United States of America, roshan@isye.gatech.edu 1 - An Interactive Method to Multiresponse Surface Optimization Based on Pairwise Comparisons Dong-Hee Lee, Pohang University of Science and Technology, Department of Industrial and Management, Pohang, Korea, Republic of, princeps@postech.ac.kr, Kwang-Jae Kim, Murat Köksalan 4 - Maintenance Policy Based on MultiCriteria Decision Aiding Cristiano Cavalcante, Federal University of Pernambuco, Caixa Postal, 5125, Cep 52070960, Recife, PE, 52070960, Brazil, cristianogesm@gmail.com, Adiel Almeida Maintenance planning is very sensitive to characteristics of the system, the context and the objectives of the decision maker. Regarding this problem, the most common analyses consist of evaluating the cost rate function. But, in some specific contexts the consequence of failures has distinct dimensions, which are difficult to represent by only one criterion (monetization). Thus, we discuss models based on MCDA (MultiCriteria Decision Aiding) approach, in order to support maintenance planning. In multiresponse surface optimization, responses are often in conflict. To obtain a satisfactory compromise, the preference information of a decision maker (DM) on the tradeoffs among the responses should be incorporated into the problem. We propose an interactive method where the DM provides preference information in the form of pairwise comparisons. The results of pairwise comparisons are used to estimate the preference parameter values in an interactive manner. The method is effective in that a highly satisfactory solution can be obtained. 2 - Analysis of Computer Experiments with Functional Response Ying Hung, Rutgers, Camden, NJ, United States of America, yhung@stat.rutgers.edu, Roshan Vengazhiyil, Shreyes Melkote ■ WC30 We develop an efficient implementation of kriging for analyzing functional responses. The main contribution of this paper is to develop a two-stage model building procedure and a general framework which can be used irrespective of the data structure. The methodology is illustrated using a computer experiment conducted for optimizing residual stresses in machined parts. Statistics/Quality Control II C - Room 5B, Level 3 Contributed Session Chair: Xuan Huang, Assistant Professor, University of Alabama at Birmingham, 345 Lincoln Ave., Apt 115, Amherst, MA, 01002, United States of America, xuan@som.umass.edu 1 - Comparison of Ozone Levels Among Five Cities using Control Charts Gautam Eapi, PhD Student, University of Texas at Arlington, Civil Engineering, Box 19308, Arlington, TX, 76019, United States of America, gautam.raghavendra@gmail.com, Melanie Sattler, Mostafa Ghandehari 3 - New Variable Selection Methods Under Engineering Inequality Constraints Hin Kyeol Woo, Georgia Institute of Technology, 765 Ferst Drive, Atlanta, GA, 30329, United States of America, hinkyeol@gatech.edu, Andres Hernandez, Jye Chyi Lu, Martha Grover This presentation discusses new variable selection methods under engineering inequality constraints. A case study of nanoparticle synthesis with a solubility constraint motivates and illustrates the research. Simulation experiments explore properties of the proposed method. Ozone is one of the six criteria pollutants, as specified by the USEPA. Statistical quality control can be helpful in improving quality. In this paper, data for ozone levels of five different cities across the U.S. is analyzed by using control charts.Control charts are used to compare the cities. In addition, out of control data points are discussed. ■ WC29 2 - A Bayesian Approach to Estimating Market Implied Risk Neutral Densities James Delaney, Assistant Professor, Temple University, Department of Statistics (006-12), 1810 N 13th Street, Philadelphia, PA, 191226012, United States of America, james.delaney@gatech.edu, Marc Sobel C - Room 5A, Level 3 Maintenance Management and Service Logistics Sponsor: Quality, Statistics and Reliability Sponsored Session Chair: Alaa Elwany, Assistant Professor, Eindhoven Unviersity of Technology, Eindhoven, Netherlands, elwany@tue.nl Contemporaneous prices of financial derivatives provide much information about the so-called “market implied risk neutral distribution” (MIRND) of the security that underlies those derivatives. Here we propose a Bayesian model to provide the regularity necessary for estimating a MIRND that corresponds to a set of options’ prices. We provide details on a much more generally useful technique for simulating from the very complex posterior distribution of this model’s parameters. Co-Chair: Nagi Gebraeel, Associate Professor, Georgia Tech, 765 Ferst Dr., Atlanta, United States of America, nagi.gebraeel@isye.gatech.edu 1 - Modified Block Replacement Can Outperform Age Replacement in Terms of Spare Parts Ordering Rommert Dekker, Erasmus University Rotterdam, Burg Oudlaan 50, Rotterdam, 3062 PA, Netherlands, rdekker@ese.eur.nl 3 - Orthogonal Polynomial and Saddle Point Approximations for Sums of Non-identical Binomial Random Variables Aysun Taseli, Research Assistant, Northeastern University, 360 Huntington Avenue, 334 Snell Engineering, Boston, 02115, United States of America, aysunt_qpl@yahoo.com, James Benneyan It is well known that age replacement outperforms block replacement as better information on the likelihood of failures is used. Yet block replacement allows a more appropriate ordering of spare parts as replacements can be planned in time. In this presentation we present a study which shows that the better spare parts planning can offset the advantages of age replacment. The study also reveals what kind of inventory policies are useful in this respect. We compare performance and discuss relative advantages of saddle point approximations (SPA) and cumulant based orthogonal polynomial expansions for estimating the convolution of non-identical binomial distributions. Some important healthcare and service applications of this distribution involve methods that require repetitive computation of probabilities. Both SPA and a normalized Gram-Charlier expansion are shown to be accurate and fast compared to the exact PDF and Monte Carlo estimation. 419 WC31 INFORMS Austin – 2010 4 - Beta Model-based Control Chart for Fraction Monitoring with Correlated Process Variables Michel Anzanello, Professor, Federal University of Rio Grande do Sul, Av. Osvaldo Aranha, 99, Porto Alegre, 90.035-190, Brazil, michel.anzanello@gmail.com, Angelo Sant’Anna, Carla ten Caten 5 - Optimization Models for Online Adaptive Radiotherapy Chunhua Men, University of California, San Diego, 3855 Health Sciences Dr. #0843, La Jolla, CA, 92093, United States of America, cmen@ucsd.edu, Steve Jiang Traditional treatment plan optimization models based on a snapshot of the patient’s anatomy prior to treatment are not suitable for online adaptive radiotherapy (ART) which allows real-time treatment adaptations based on the current patient anatomy. In this work, we develop and evaluate various optimization models for online ART. To obtain real-time treatment plans, we implement the algorithms on GPU. Tests on clinical cancer cases showed the effectiveness and the efficiency of these models. Although widely used to monitor processes where quality characteristics vary with adjustments in control variables, model-based control charts’ efficiency is jeopardized by high correlated control variables. Our method integrates Principal Components Analysis to Beta model-based control charts to overcome such limitation. Sensitivity Analysis using Monte Carlo simulation validates the method. 5 - Dimension Reduction of Multivariate Autocorrelated Processes Xuan Huang, Assistant Professor, University of Alabama at Birmingham, 345 Lincoln Ave., Apt 115, Amherst, MA, 01002, United States of America, xuan@som.umass.edu ■ WC32 C - Room 6A, Level 3 In traditional multivariate literature, Principal Components Analysis (PCA) is the standard tool for dimension reduction. For autocorrelated processes, however, PCA fails to take into account the time structure information. It is arguable that PCA is still the best choice. In this presentation I propose an enhanced dimension reduction method which by design takes into account both cross-correlation and autocorrelation information. I demonstrate it through case studies and simulations. Computational Stochastic Programming Sponsor: Computing Society Sponsored Session Chair: Shabbir Ahmed, Associate Professor, Georgia Institute of Tech, 765 Ferst Drive NW, Atlanta, GA, United States of America, sahmed@isye.gatech.edu 1 - A Preconditioning Technique for Schur Complement Systems Arising in Stochastic Optimization Mihai Anitescu, Computational Mathematician, Argonne National Laboratory, Math and Computer Science Division, 9700 S Cass Ave, Argonne, IL, 60439, United States of America, anitescu@mcs.anl.gov, Cosmin Petra ■ WC31 C - Room 5C, Level 3 Health Care, Therapy and Treatment Contributed Session Chair: Chunhua Men, University of California, San Diego, 3855 Health Sciences Dr. #0843, La Jolla, CA, 92093, United States of America, cmen@ucsd.edu 1 - Identifying and Quantifying Protein Values for Obtaining Cancer Biomarkers Chaitra Gopalappa, PhD Student, University of South Florida, 4202 E Fowler Ave, Tampa, United States of America, chaitrag@gmail.com We discuss a parallel interior-point method for stochastic programming that uses a Schur complement mechanism. We propose a stochastic preconditioner to improve scalability. The spectral analysis of the preconditioned matrix indicates an exponential clustering of the eigenvalues around 1. The numerical experiments performed on the relaxation of a unit commitment problem show good performance, in terms of both the accuracy of the solution and the execution time. 2 - Models and Formulations for Optimization with Multivariate Stochastic Dominance Constraints James Luedtke, University of Wisconsin-Madison, 1513 University Av., Madison, WI, United States of America, jrluedt1@wisc.edu, Benjamin Armbruster Identifying proteins that are only produced in the cancerous state of cells (cancer biomarkers) can lead to its use as a diagnostic tool for early detection of cancer. The task prior to detecting biomarkers (proteins that distinguish cases from controls), i.e., identifying and quantifying the amount of all proteins, is an analytically challenging task that requires mathematical models. We present the analytical challenges and the mathematical models. Multivariate stochastic dominance constraints provide an interesting modeling tool for problems having multiple stochastic objectives. Recently proposed models use extensions of the notion of positive linear stochastic dominance, but appear computationally challenging to use. We propose to use a different notion of dominance, based on expected utility theory, and present linear and integer programming formulations for the corresponding problem. 2 - Retrofitting Tissue and Cell Banking: Best Practices and Emerging Business Models Katrina Nordstrom, Professor, Aalto University School of Science and Technology, Department Biotechnology and Chemical technol, Kemistintie 1A 16100 Aalto, Espoo, Finland, katrina.nordstrom@tkk.fi, Marko Narhi, Petri Lehenkari, Ari P.J. Vepsalainen, Olli Natri, Mika Pietila 3 - Learning Price Functions in Cournot Games Uday Shanbhag, Asst. Professor, University of Illinois at Urbana Champaign, Urbana, Il, United States of America, udaybag@illinois.edu, Sean Meyn, Hao Jiang The study explores “retrofitting” of blood banking by development of business models based on best practices for collection, processing, storage and delivery of cells and tissues. Plausible business models examine production of bone marrow, umbilical cord blood stem cells and hematopoietic stem cells. A framework is also specified for classifying and evaluating the capabilities and hurdles of supply chains for living products for safe and traceable future products and therapies. We consider a regime where firms compete in a Nash-Cournot game without the knowledge of the precise parameters of the price functions. We show that the resulting trajectory can be characterized. Convergence of the learning update scheme is examined in deterministic and stochastic regimes. 3 - Turkey Disposal and Recycling Network Design Model for Drug Industry Ayse Gunes, Assistant Specialist, Industrial Engineer, Scientific and Technical Research Council of Turkey (TUBITAK), 06100 Kavaklidere, Ankara, Turkey, ayse.gunes@tubitak.gov.tr, Bahar Ozyoruk ■ WC33 C - Room 6B, Level 3 Optimization Strategies for Real-World Applications Sponsor: Computing Society Sponsored Session In Turkey, to determine the tendency of people, we first have made a survey related to drug use, recycling, etc. with military personnel. We have developed a model that provides waste disposal and recycling of paper in the minimum cost. In the developed model, human and environmental health, hazardous waste disposal and recycling for reuse are discussed and the model are solved with GAMS program. This study includes case study, it is important for healthcare logistics and global health topics. Chair: Eva Lee, Professor & Director, Georgia Institute of Technology, Center for Operations Research in Medici, Industrial & Systems Engineeriing, Altanta, GA, 30332-0205, United States of America, eva.lee@gatech.edu 1 - On the Simultaneity of Row and Column Generation Jon Petersen, PhD Student, Georgia Institute of Technology, 765 Ferst Drive NW, Atlanta, GA, 30309, United States of America, Petersen@gatech.edu, Ellis Johnson 4 - Linearity Effects in Brachytherapy Treatment Planning Asa Holm, PhD Student, Linköpings Universitet, Matematiska institutionen, Linköpings universitet, Linköping, 58183, Sweden, asa.holm@liu.se, Torbjörn Larsson, Asa Carlsson Tedgren While both constraint generation and column generation have been successfully employed in solving practical real-world problems, they are often thought of as being mutually exclusive. The efficacy of solving large-scale models can be improved by using these two principles concurrently. We propose a new method for doing so, and present computational results to validate our approach. Modern optimization techniques for inverse planning of HDR brachytherapy makes it possible to efficiently calculate dose plans. On of the tenets of such techniques is the use of linear penalty functions. Plans generated with these techniques tend to have a few dwell positions that dominate the solution, however physicians prefer homogeneous plans. In this talk we show that one reason for the long dwell times is the linear penalties and introduce a solution that reduces the effects of linearity. 420 INFORMS Austin – 2010 2 - Audience Space Aggregation for Ad Planning John Turner, University of California - Irvine, The Paul Merage School of Business, Irvine, CA, 92697, United States of America, john.turner@uci.edu ■ WC35 Whether serving ads on web pages or in newer media such as video games, targeting constraints lead to a combinatorial explosion in the number of audience segments. Using an aggregation heuristic for large transportation problems, we allocate impressions to ad campaigns at an appropriate granularity. Computational results show that a little bit of disaggregation goes a long way: Near-optimal solutions are achieved despite a high degree of aggregation. Sponsor: Applied Probability Sponsored Session WC36 C - Room 8A, Level 3 Advances in Anomalous Diffusion III Chair: Mark Meerschaert, Michigan State University, Department of Statistics and Probability, East Lansing, MI, United States of America, mcubed@stt.msu.edu 1 - Approximation of Tempered Operator Stable Processes Boris Baeumer, University of Otago, Department of Mathematics and Statistics, Dunedin, New Zealand, bbaeumer@maths.otago.ac.nz, Mihaly Kovacs 3 - Constraint Optimal Selection Techniques (COSTs) for Linear Programming H. W. Corley, IMSE Department, The University of Texas at Arlington, Arlington, TX, 76019, United States of America, corley@uta.edu, Jay Rosenberger, Goh Saito Operator stable processes are characterised by the scaling matrix H and mixing measure M. By randomly choosing a direction and then generating a onedimensional jump distance, the resulting process lies in the domain of attraction of the operator stable process. All tempered processes lie in the domain of attraction of a Gaussian. We show that for some tempered op-stable processes the speed of convergence of the approximant to the tempered process is faster than the convergence to the Gaussian. We present a Constraint Optimal Selection Technique (COST) for efficiently solving large-scale nonnegative linear programming problems. We provide a geometric interpretation of the COST and computational comparisons with the CPLEX primal simplex, dual simplex, and barrier algorithms. ■ WC34 2 - Cauchy Problems Solved by Running Subordinate Processes Erkan Nane, Assitant Professor, Auburn University, 221 Parker Hall, Auburn, AL, 36849, United States of America, ezn0001@auburn.edu C - Room 7, Level 3 Optimization on Graphs Subordinated Markov processes will be studied. These are obtained by taking Markov processes and replacing the time parameter with other processes such as Brownian motion, symmetric stable process, an inverse of a stable subordinator, or local time of an stable process of index between 1 and 2. We obtain frational Cauchy problems or Cauchy problems involving the powers of the generator of the Markov Process by running these subordinated Markov processes. Sponsor: Computing Society Sponsored Session Chair: Doug Altner, Assistant Professor, United States Naval Academy, United States of America, altner@usna.edu 1 - Integer Programming Techniques for Matroid Circuit Problems John Arellano, PhD Student, Rice University, 6100 Main St. MS 134, Houston, TX, 77030, United States of America, jda2@rice.edu, Illya Hicks 3 - Space-time Duality for Fractional Diffusion Mark Meerschaert, Michigan State University, Department of Statistics and Probability, East Lansing, MI, United States of America, mcubed@stt.msu.edu, Boris Baeumer, Erkan Nane Fractional diffusion equations govern scaling limits of random walk models. The limit process is a stable Levy motion that models the jumps, subordinated to an inverse stable process that models the waiting times. Using Zolotarev duality, we relate the density of a spectrally negative stable process with index $1<\alpha<2$ to the density of the hitting time of a stable subordinator with index $1/\alpha$, and thereby unify some recent results in the literature. Although some combinatorial optimization problems associated with matroids can be solved in polynomial time, finding particular circuits in matroids is an NP-hard problem. It is related to compressive sensing and finding the degree of redundancy of sensor networks. In this talk, we attempt to solve these types of problems to optimality using integer programming techniques and present computational results. 2 - Over Restriction of Network Expansion Big M Constraints Kael Stilp, Georgia Institute of Technology, 765 Ferst Drive, NW, Atlanta, GA, United States of America, mstilp3@isye.gatech.edu, Ozlem Ergun, Pinar Keskinocak 4 - A Sex Talk: The Matchmaking Paradox Iddo Eliazar, Professor, Holon Institute of Technology, P.O. Box 305, Holon, 58102, Israel, eliazar@post.tau.ac.il We discuss a multi period network expansion model where flow capacities are bigM constrained and nodes have supply and demand of commodities. The objective is to minimize unsatisfied demand over all of the periods. We show computational results behind restricting the M value to infeasible values as a means of speeding up computation and achieving better solutions. To further understand the results we discuss theoretical reasonings for the occurrence. Medical surveys regarding the number of heterosexual partners per person yield different female and male averages - a result which, from a physical standpoint, is impossible. In this talk we establish a statistical model, based on random attractiveness levels, which explains the aforementioned “matchmaking paradox”. Our analysis concludes when, and when not, are surveys capable of well-estimating the female and male averages. 3 - Coverings and Matchings in r-Partite Hypergraphs Doug Altner, Assistant Professor, United States Naval Academy, United States of America, altner@usna.edu, Paul Brooks ■ WC36 C - Room 8B, Level 3 We present a few results regarding matchings and coverings in r-partite hypergraphs. First, we present an alternate proof showing the integrality gap of the standard BILP for r-dimensional matching is at least r-k where k is the smallest positive integer such that r-k is a prime power. Second, we prove r-dimensional covering is NP-hard for intersecting hypergraphs. Third, we prove a few upper bounds on the covering number of a special class of intersecting hypergraphs that are not balanced. Education II Contributed Session Chair: Helene Caudill, Associate Professor of Management, St. Edward’s University, 3001 South Congress Avenue, Austin, TX, 78704, United States of America, helenec@stedwards.edu 1 - Simulating Student Flow Through a College of Business for Policy and Structural Change Analysis Robert Saltzman, Professor, San Francisco State University, 1600 Holloway Ave, College of Business, San Francisco, CA, 94132, United States of America, saltzman@sfsu.edu, Theresa Roeder Many public higher education institutions are trying to facilitate student graduation even as institutional resources decline. We describe a model that simulates the flow of undergraduates through a large public college, allowing changes in curriculum policy, prerequisites, and staffing capacity to be tested prior to implementation. Output measures include expected time to degree and graduation rates. The model is used to experiment with both actual and potential scenarios facing the college. 421 WC37 INFORMS Austin – 2010 2 - A Simple Management Tool to Increase High School Track Team Participation Sambhavi Lakshminarayanan, Assistant Professor, Medgar Evers College - CUNY, S-Building, Department of Business Admin, 1637 Bedford Avenue, Brooklyn, NY, 11225, United States of America, sLakshminarayanan@mec.cuny.edu, Ashwin Acharya 3 - On Pro-rata Pricing Strategy for Extended Product Warranties Raja Jayaraman, Postdoctoral Research Fellow, University of Arkansas, Industrial Engineering, Bell 4207, Fayetteville, AR, 72701, United States of America, rjayaram@uark.edu, Timothy Matis Product warranties play a challenging and decisive role in today’s dynamic business environment. Several strategies and models have been proposed assuming fixed cost associated with various repair actions available to the manufacturer towards rectifying product failures. In this presentation we shall address pro-rata pricing and its overall effect towards minimizing expected cost for products carrying extended warranties. Convincing busy high school students to make a significant time commitment to participate in athletics is a challenge. However, schools and athletic coaches consider it highly desirable, if not necessary, for students to participate in athletic activities. This paper discusses an approach developed by the senior members of the track team at an academically focused high school to increase team numbers and retention. ■ WC38 3 - Teaching Business Statistics using Participatory Learning Methods in a Multicultural Setting Mark Ferris, Saint Louis University, 3674 Lindell Blvd, Room 457, Saint Louis, MO, 63104, United States of America, ferrisme@slu.edu, Reuven Levary C - Room 9A, Level 3 Theory and Applications in Copositive Programming Sponsor: Optimization/Linear Programming and Complementarity (Joint Cluster ICS) Sponsored Session Teaching pedagogy in business schools emphasize participatory learning methods such as class discussion, group problem solving and case studies. The predominant teaching methods for international students may not include a participatory component, rather it is a system that emphasizes the teacher as the prime source of knowledge. A strategy for ensuring the contribution of international students in a participatory learning environment for statistics was developed, implemented and evaluated. Chair: Samuel Burer, Associate Professor, University of Iowa, S346 Pappajohn Business Building, Iowa City, IA, 52242-1994, United States of America, samuel-burer@uiowa.edu 1 - New Approximations for Copositive Matrices Samuel Burer, Associate Professor, University of Iowa, S346 Pappajohn Business Building, Iowa City, IA, 52242-1994, United States of America, samuel-burer@uiowa.edu, Hongbo Dong 4 - Undergraduate and Graduate Students’ Perception about Web-Enhanced and Online Courses Hiral Shah, Assistant Professor, St Cloud State University, 720 Fourth Ave S - ECC 101, St Cloud, MN, 56301, United States of America, hashah@stcloudstate.edu, Devang Mehta We introduce a new hierarchy of inner approximations of the copositive matrices. The distinguishing feature of the hierarchy is its recursive nature, which deals with smaller (but more) matrices as the recursive depth increases. For fixed depth, the resulting inner approximation is a polynomially sized linear-semidefinite program. The purpose of this study was to compare the perceptions of students about completely online courses against web-enhanced courses. Data were collected from both graduate and undergraduate students enrolled at two different higher education institutions. The results of this study will enable instructors to modify their teaching styles using either of these methods of teaching. 2 - Mixed Zero-One Linear Programs Under Objective Uncertainty: A Completely Positive Representation Chung Piaw Teo, Professor, National University of Singapore, NUS Business School, BIZ1 8-72, NUS, 15 Kent Ridge Drive, Singapore, 119245, Singapore, bizteocp@nus.edu.sg, Zhichao Zheng, Karthik Natarajan 5 - What is Academic Quality? A Comparison of Traditional and Adult Students’ Perceptions Helene Caudill, Associate Professor of Management, St. Edward’s University, 3001 South Congress Avenue, Austin, TX, 78704, United States of America, helenec@stedwards.edu We analyze mixed 0-1 linear programs under objective uncertainty using a moment based approach, assuming descriptive statistics of the objective coefficients are known, but not the exact form of the distribution. Our main result shows that computing the supremum of the expected optimal objective value of such problem is a completely positive program. The result is extended to objective coefficients over Euclidean space, uncertain moments and more complicated objective functions. There are numerous definitions of academic quality, but the one that I believe affects student satisfaction and faculty reputations most often is the perception of what students believe to be “quality in the classroom.” With responses from over 250 students, the results indicate that students focus on three main areas: the credentials of the faculty member, the usefulness of the materials and assignments, and the communication skills of the faculty member. 3 - Separating Doubly Nonnegative and Completely Positive Matrices Kurt Anstreicher, Professor, University of Iowa, Department of Management Sciences, Iowa City, IA, 52242, United States of America, kurt-anstreicher@uiowa.edu, Hongbo Dong ■ WC37 Completely Positive (CP) matrices can be used to formulate a variety of NP-Hard problems. A natural issue in the optimization setting is to separate a given Doubly Nonnegative (DNN) but non-CP matrix from the CP cone. We describe constructions for such a separation that apply to 5x5 DNN but non-CP matrices, as well as to larger matrices with block structure. Computational results illustrate the ability of these procedures to generate improved bounds on difficult problems. C - Room 8C, Level 3 Applied Probability Contributed Session Chair: Raja Jayaraman, Postdoctoral Research Fellow, University of Arkansas, Industrial Engineering, Bell 4207, Fayetteville, AR, 72701, United States of America, rjayaram@uark.edu 1 - The Action Gambler and Equal-sized Wagering David Hartvigsen, Professor, University of Notre Dame, 354 Mendoza College of Business, Notre Dame, IN, 46556-5646, United States of America, Hartvigsen.1@nd.edu ■ WC39 C - Room 9B, Level 3 Column Generation in Integer Programming Sponsor: Optimization/Integer Programming Sponsored Session A gambler, with a bankroll B, faces a sequence of n identical, independent, win-lose bets. When the total amount wagered (the total action) must be at least B, we show that wagering B/n on each bet maximizes the expected utility of the final bankroll iff the probability of winning a single bet is at most some p* (which is an explicit function of B, n, and the utility function). 2 - Optimal Sequential Selection of a Unimodal Subsequence From a Random Sample Alessandro Arlotto, University of Pennsylvania, 3730 Walnut Street, 500 Jon M. Hunstman Hall, Philadelphia, PA, 19104, United States of America, alear@wharton.upenn.edu, J. Michael Steele Chair: Wilbert Wilhelm, Professor, Texas A&M University, Department of Industrial and Systems Eng, TAMUS 3131, College Station, 77843-3131, United States of America, wilhelm@tamu.edu 1 - A Stabilized Dynamic Constraint Aggregation/Column Generation Method for the MDVSP Guy Desaulniers, Ecole Polytechnique de Montréal and GERAD, CP. 6079, Succ. Centre-ville, Montréal, Canada, Guy.Desaulniers@polymtl.ca, Pascal Benchimol, Jacques Desrosiers The length of the longest unimodal subsequence in a random sample of size $n$ is known to be asymptotic to $2\sqrt{2n}$. We study the sequential version of the same problem in which, at every decision time $k\in\{1,...,n\}$, a decision-maker has to select or reject the current observation in order to form a unimodal subsequence of maximal expected length. We show that this expected length is asymptotic to $2\sqrt{n}$. In a column generation context, dynamic constraint aggregation that reduces the number of constraints in the master problem was recently introduced to reduce degeneracy. Dual variable stabilization is also effective at reducing the number of column generation iterations. In this talk, we present a method that combines both techniques and we report computational results for the multi-depot vehicle scheduling problem. 422 INFORMS Austin – 2010 WC41 2 - Partial Path Column Generation for the Vehicle Routing Problem Mads Jepsen, PhD., Technical University of Denmark, Produktionstorvetbygn. 424, Kgs. Lyngby, 2800, Denmark, makj@man.dtu.dk, David Pisinger, Björn Petersen 4 - Telling Value Stories with Value Diagrams Somik Raha, Student, Stanford University, 1329 Park Drive #12, Mountain View, CA, 94040, United States of America, somik.raha@gmail.com This paper presents a column generation algorithm for the Capacitated Vehicle Routing Problem (CVRP). The Set Partitioning model with elementary routes, have shown superior results. However, algorithms for solving the pricing problems do not scale well. We suggest to relax the constraint that ‘each column is a route’ into ‘each column is a part of the giant tour’. This way, the length of the partial path can be bounded and a better control of the size of the solution space is obtained. We will examine how decision diagrams currently tell value stories, and propose “Value Diagrams” to tell richer value stories that help clarify the value frame, create mutual understanding on value and inform our value thinking in decision diagrams. We will show through case studies how this can help us make decisions that are aligned with our values. 3 - Unified Branch-Cut-and-Price for Routing and Scheduling Marcus Poggi de Aragao, PUC-Rio, R. M. S. Vicente 225, Rio de Janeiro, Brazil, poggi@inf.puc-rio.br, Eduardo Uchoa, Artur Pessoa 5 - A Simple Interval-Valued Decision Tree Kash Barker, Lecturer, University of Oklahoma, 202 W. Boyd, Room 124, Norman, OK, 73019, United States of America, kashbarker@ou.edu We extend the 1978 Picard-Queyranne approach to routing and sheduling problems. The resulting Branch-Cut-and-Price adds a number of families of valid inequalities described on variables from the original as well as on the ones from extended formulations. Several variants of these problems are tackled with minor adaptations. We address stabilization and performance issues. A wide range of experimental results are presented. Finally, the generality and the evolution of the approach is discussed. Important to decision making is recognition of what today’s decisions have on future options. An oft-used tool to aid in this problem is the decision tree. To address situations when uncertainty arises in the metrics associated with different decision paths, a simple decision tree is developed for uncertain parameters where only bounds, not distributions, are known. Single- and multiobjective trees are discussed. 4 - A Branch-and-cut Equivalent to Branch and Price Wilbert Wilhelm, Professor, Texas A&M University, Department of Industrial and Systems Eng, TAMUS 3131, College Station, 778433131, United States of America, wilhelm@tamu.edu, Deepak Warrier ■ WC41 C - Room 10A, Level 3 Metaheuristics I Branch and price is a leading approach to solve integer programs but suffers from serious shortcomings, including converging slowly, failing to indicate it if prescribes tighter bounds than the linear relaxation of the original problem, and failing to readily incorporate cutting planes to tighten bounds. This paper describes a branchand-cut equivalent that prescribes the same bounds but overcomes these shortcomings. Computational tests compare the effectiveness of the two approaches. Contributed Session Chair: Heidi Taboada, Assistant Professor in Industrial, Manufacturing and Systems Engineering, Univeristy of Texas at El Paso, 500 W. University Ave., El Paso, TX, United States of America, hataboada@utep.edu 1 - A New Evolutionary Algorithm Based on Adaptive Echolocation Heidi Taboada, Assistant Professor in Industrial, Manufacturing and Systems Engineering, Univeristy of Texas at El Paso, 500 W. University Ave., El Paso, TX, United States of America, hataboada@utep.edu, Karla Gutierrez ■ WC40 C - Room 9C, Level 3 Decision Analysis IV A new evolutionary algorithm that is based on the principle of echolocation, also called biosonar is presented. This principle is active in numerous animals such as bats. These animals use it as radar in order to find food, obstacles or locate objects. The algorithm developed uses the radar method in order to explore the search space to obtain optimal solutions. The new method is tested on the well-known single objective redundancy allocation problem. Contributed Session Chair: Kash Barker, Lecturer, University of Oklahoma, 202 W. Boyd, Room 124, Norman, OK, 73019, United States of America, kashbarker@ou.edu 1 - Optimal Pricing, Modularity Level and Consumer Return for MC Products using Uncertainty Na Liu, The Institute of Textiles and Clothing, The Hong Kong Polytechnic University, Hunghom, Kowloon, Hong Kong, Hong Kong, Hong Kong - PRC, 08900900r@polyu.edu.hk, Jason Choi 2 - A Solution Method for the Constrained Level of Repair Analysis Problem Jose Espiritu, Assistant Professor in Industrial Engineering, Univeristy of Texas at El Paso, 500 West University Avenue, El Paso, TX, 79902, United States of America, jfespiritu@utep.edu, Carlos Ituarte-Villareal Mass customization (MC) is a pertinent industrial practice. MC retailers can gain substantial advantages if return is considered. We study the optimal decisions under a mean-variance analytical formulation. Structural properties are revealed and the closed-form optimal solutions are derived. Sensitivity analysis is subsequently conducted to explore how the risk sensitivity and other parameters affect the optimal decisions. Counter-intuitive findings are obtained and insights are generated. A Level of Repair Analysis model, determines the most cost-effective maintenance/replacement policy for each component within a system. In the present research we develop a heuristic approach to solve the Level of Repair Analysis considering budget constraints to indicate the optimal maintenance levels at which items will be removed, repaired and replaced to meet operational standards in a least optimal cost. 2 - Determining the Objective-based Feasibility of Installing a Sewage Treatment Plant at a University Mario Chew, Full Time Teacher, Technological Institute of Superior Studies of Coacalco, Av. 16 de septiembre No. 54, Cabecera, Municipal, Coacalco, Edo. de Mexico, México D.F., 55700, Mexico, mchew@tesco.edu.mx, Verónica Velàzquez 3 - Tabu Search with Strategic Oscillation for a Maximum Dispersion Territory Design Problem Jabneel R. Maldonado-Flores, Universidad Autonoma de Nuevo Leon, CIDET-FIME, AP111-F, Cd. Universitaria, San Nicolàs de los Garza, NL, 66450, Mexico, jabneelmf@gmail.com, Roger Z. Rìos-Mercado, José Luis Gonzàlez Velarde A typical feasibility analysis of a Waste Water Treatment Plant (WWTP) calculates economical or technical metrics, which are used to decide if the WWTP is to be installed. If the fundamental objectives of the decision maker aren’t technical or economical, such an analysis is not satisfactory; this is the case when a University contemplates acquiring a WWTP. Here, we use Keeney’s Value-Focused Thinking to incorporate the fundamental objectives of a University to the feasibility analysis of a WWTP. We address a districting problem motivated by the application of the WEEE recycling directive in the European Union. In contrast to classical territory design, maximum territory dispersion is sought for avoiding the creation of monopolies forbidden by law in some countries. A tabu search with strategic oscillation is proposed and evaluated over a wide range of instances with very promising empirical results. 4 - Bicriteria Optimization of Energy Efficient Placement and Routing in Heterogenous Sensor Networks Mustafa Baydogan, Research Assistant, Arizona State University, 1802 E Randall Dr. Apt 3, Tempe, AZ, 85281, United States of America, mbaydoga@asu.edu, Nur Evin Ozdemirel 3 - Using Decision Analysis to Model the Triune Relationship of Supply, Demand, and Price Jeff Stonebraker, Assistant Professor, North Carolina State University, College of Management, Raleigh, United States of America, jeff_stonebraker@ncsu.edu We locate different type of sensors and route data generated to a base station under two conflicting objectives: minimization of network cost and maximization of network lifetime by satisfying connectivity and coverage requirements as well as sensor node and link capacity constraints. We propose formulations and use an exact solution approach to find Pareto solutions and develop a multiobjective GA to approximate the efficient frontier, as the exact solution requires long computation times. Bayer was deciding whether to develop the third generation product used in the treatment of hemophilia A. Bayer also wanted to right size its production capacity to meet the demand while maximizing profitability. We use decision analysis to model Bayer’s supply-demand-price conundrum. 423 WC42 INFORMS Austin – 2010 ■ WC44 5 - An Evolutionary Approach Based on Viral Replication for Solving Combinatorial Optimization Problems Claudia Valles, MS student, The University of Texas at El Paso, 500 W. University Av., El Paso, TX, United States of America, cevalles@miners.utep.edu, Heidi Taboada C - Room 2, Level 2- Mezzanine Cost Effectiveness Models in Health Care Sponsor: Health Applications Sponsored Session A new algorithm that mimics the performance of viruses is presented. The replication mechanism as well as the hosts’ infection processes are used to develop this new metaheuristic.The problem presented to show the performance of the proposed algorithm is the multiple objective redundancy allocation problem. The solution to this multiobjective problem is a set of Pareto-optimal solutions. Chair: Greg Zaric, Associate Professor, Ivey Business School, 1151 Richmond St., London, Canada, gzaric@ivey.uwo.ca Co-Chair: David Hutton, Stanford University, Palo Alto, CA, United States of America, billdave@stanford.edu 1 - Cost Effectiveness of a Safe Consumption Site in Toronto, Canada Eva Enns, Stanford University, 117 Encina Commons, Stanford, CA, 94035, United States of America, evaenns@stanford.edu, Greg Zaric, Jennifer Jairam, Ahmed Bayoumi ■ WC42 C - Room 10B, Level 3 Optimization and Scheduling for Supercomputers The establishment of a safe consumption site (SCS) in Toronto, Canada has been proposed to reduce the spread of disease through the sharing of drug use equipment. We developed a compartmental model of the spread of HIV and hepatitis C through populations of drug users and non-drug users matching those of the Toronto area. We account for geographically disparate drug user groups and mixing patterns between them, as well the influence of a centralized SCS on drug user mixing behavior. Sponsor: Optimization/Computational Optimization and Software (Joint Cluster ICS) Sponsored Session Chair: Xueping Li, Assistant Professor, University of Tennessee, 408 East Stadium Hall, Knoxville, TN, 37996, United States of America, Xueping.Li@utk.edu 1 - Making Software Maintenance More Efficient on Kraken, the 1st Academic Petaflop Computer Mark Fahey, Scientific Computing Group Leader, National Institute for Computational Sciences, 1 Bethel Valley Road, P.O. Box 2008 MS 6173, Oak Ridge, TN, 37831, United States of America, mfahey@utk.edu 2 - Cost-Effectiveness of Stockpiling Masks and Respirators for the Next Influenza Pandemic David Hutton, Stanford University, Palo Alto, CA, United States of America, billdave@stanford.edu, Nayer Khazeni Surgical masks were used Mexico during the initial outbreak of the 2009 pandemic influenza (H1N1). Several countries are stockpiling masks to use in future pandemics. We use mathematical models of influenza disease spread to determine the minimal necessary effectiveness and compliance to make stockpiling of masks effective and cost-effective in an influenza pandemic. We compare these results with other mitigation strategies involving pharmaceuticals. The National Institute for Computational Sciences is the newest NSF High Performance Computer center delivering 600 millions compute hours yearly to the TeraGrid and is the 3rd fastest machine on the Top500. I will describe Kraken’s capabilities and then talk about some infrastructure to (1) improve software installation and maintenance and (2) track library usage by all the users; both with the ultimate goal of improving the user experience while simultaneously make NICS more efficient. 3 - Cost-Effectiveness of a 21-gene Recurrence Score Assay in Patients with Early Stage Breast Cancer Malek Hannouf, University of Western Ontario, University of Western Ontario, London, ON, Canada, Malek.Bassam@schulich.uwo.ca, Bin Xie, Muriel Brackstone, Greg Zaric 2 - Maintenance and Spare Part Inventory Control of Supercomputers Xiaoyan Zhu, Assistant Professor, University of Tennessee, 408 East Stadium Hall, Knoxville, TN, 37996, United States of America, xzhu5@utk.edu, Haitao Liao We developed a Markov model to evaluate the cost effectiveness of a 21-gene recurrence score assay versus current Canadian clinical guidelines in women with early stage breast cancer. The model was parameterized using 5 and 10 year follow up data from the Manitoba Cancer Registry and cost data from Manitoba Health. To ensure the normal operation of a supercomputer, maintenance must be performed effectively with the availability of spare parts to replace degraded or failed units. This work provides a preliminary model that simultaneously manipulates maintenance schedules and the number of spare parts to be held in inventory to minimize the overall operating cost (downtime cost, and procurement and holding costs for spare parts) while ensuring a high fill rate of spare parts. ■ WC45 3 - User Strategies for Super Computer Scheduling Joe Wilck, The University of Tennessee - Knoxville, 411 East Stadium, Knoxville, TN, United States of America, jwilck@utk.edu, Jonathan Celso, Xueping Li, Mark Fahey C - Room 6, Level 2- Mezzanine Radiation Therapy Optimization Sponsor: Health Applications Sponsored Session We present strategies exhibited by users when using a super computer that has priority scheduling. The schedule is prioritized to run jobs that utilize the most nodes for the longest amount of time, and then backfills smaller jobs for the remaining capacity. Due to maintenance schedules, the users know that the queue must be cleared weekly. Chair: Timothy Chan, Assistant Professor, University of Toronto, 5 King’s College Road, Toronto, ON, M5S 3G8, Canada, tcychan@mie.utoronto.ca 1 - Quantifying the Trade-off Between Beam-on-time and Treatment Plan Quality Ehsan Salari, PhD Student, University of Florida, ISE Department, P.O. Box 116595, Gainesville, FL, 32611-659, United States of America, esalari@ufl.edu, Edwin Romeijn 4 - Supply Chain Management Models and Heuristics for Data Cache Management Zhe Zhang, Research Staff Member, Oak Ridge National Laboratory, ORNL, 1 Bethel Valley Road, P.O. Box 2008 MS6008, Oak Ridge, TN, 37831-6008, United States of America, zhezhang@ornl.gov, Xiaoyan Zhu, Rui Xu, Galen Shipman, Xiaosong Ma, Xueping Li Beam-on-time is an important aspect of IMRT treatment efficiency, but its optimization is traditionally postponed until the leaf sequencing phase of treatment planning. However, there is a trade-off between treatment plan quality and beamon-time. The aim of this study is to incorporate the beam-on-time into a direct aperture optimization model. We formulate a bi-criteria optimization model and develop a solution method that efficiently obtains the entire set of Pareto-optimal treatment plans. For better application I/O performance, modern operating systems place certain data blocks in faster storage devices based on future access predictions. In Computer Science this method is named caching. While enhancing the system costeffectiveness, caching also creates challenges in data management, including data placement and transfer. In this work we exploit the similarities between the caching and supply chain management problems and apply SCM models and heuristics in data cache management. 2 - A Beam Angle Optimization Approach for Intensity Modulated Proton Therapy Treatment Planning Gino Lim, Associate Professor PhD, University of Houston, E211, Engineering Building 2, Houston, TX, 77204, United States of America, ginolim@uh.edu, Wenhua Cao We present an LP based local neighborhood search algorithm for solving the BAO problem in IMPT treatment planning. Three prostate cancer cases at M. D. Anderson were tested. Optimized angle sets demonstrated evident advantages comparing with the lateral opposed angles currently used at M. D. Anderson. Furthermore, we applied a worst case robust analysis that accounts for range uncertainties and setup errors on the optimized angles in order to validate the robustness of plan quality. 424 INFORMS Austin – 2010 WC47 ■ WC47 3 - An Inverse Optimization Approach to Determine Objective Function Weights in Radiation Therapy Taewoo Lee, PhD student, University of Toronto, 5 King’s College Road, Toronto, ON, M5S 3G8, Canada, taewoo.lee@utoronto.ca, Timothy Chan, Michael Sharpe, Tim Craig C - Room 8, Level 2- Mezzanine Diversification in Projects Cluster: Topics in Project Management Invited Session In a multi-objective optimization model for radiation therapy treatment planning, the determination of weights for different organ-specific objective functions is based on subjective beliefs and manual iterative loops. We present a linear inverse optimization model that objectively and efficiently determines the weights using historical treatment data from prostate cancer patients. Chair: Karolina Glowacka, Assistant Professor, Stevens Institute of Technology, Howe School of Technology Management, Hoboken, NJ, 07030, United States of America, kglowack@stevens.edu 1 - Impacts of Change Orders on Project Performance Young Hoon Kwak, Associate Professor, The George Washington University, Department of Decision Sciences, 2201 G Street, NW, Suite 415, Washington, DC, 20052, United States of America, kwak@gwu.edu, Kunhee Choi, Jane Park 4 - Dynamic Robust IMRT Optimization Timothy Chan, Assistant Professor, University of Toronto, 5 King’s College Road, Toronto, ON, M5S 3G8, Canada, tcychan@mie.utoronto.ca, Velibor Misic Previous robust IMRT optimization studies used an uncertainty set to model data uncertainty, solved a single treatment planning problem and delivered the solution in all fractions. In this talk, we present a dynamic robust optimization methodology where prior data observations are used to update the uncertainty set and guide treatment re-optimization. We present results for a lung case demonstrating simultaneous improvement in tumor coverage and lung sparing over non-dynamic robust treatments. Change orders are inevitable in infrastructure projects that often result in project disruptions, disputes, and delays. We attempt to quantify the impacts of change orders on project performance. Two different benchmarks, the original threshold versus the amended threshold, of project cost, schedule, and other variables are analyzed to measure the effect of change orders using 1372 infrastructure projects. We also apply project portfolio analysis to determine the key effects on change order. 2 - Analytic Contingency Setting: An Algorithm for Estimating Contingencies Homayoun Khamooshi, Assistant Professor, The George Washington University, Decision Sciences,Funger Hall Room 408, 2115 G Street, NW, Washington, DC, 20052, United States of America, hkh@gwu.edu, Denis Cioffi ■ WC46 C - Room 7, Level 2- Mezzanine Game-Theoretic Applications in Healthcare II Sponsor: Health Applications Sponsored Session To cover contingencies, usually a fixed percentage of a project budget is set aside. Our model uses the binomial probability distribution to estimate the potential number of risk realizations at a given confidence level, and ranked risk impacts are added over this number of risks, yielding the required contingency funds to provide coverage of the accepted risks. The budget found with this method compares extremely well with one ascertained from a numerical simulation of the risk occurrences. Chair: Murat Kurt, PhD Student, University of Pittsburgh, Department of Industrial Engineering, 3700 O’Hara Street, 1048 Benedum Hall, Pittsburgh, PA, 15217, United States of America, muk7@pitt.edu Co-Chair: Reza Yaesoubi, Post-Doctoral Research Fellow, Harvard Medical School, 641 Huntingtone Ave., Boston, MA, 02115, United States of America, reza.yaesoubi@gmail.com 1 - Influenza Vaccine Supply Chain Coordination with Certain Delivery and Asymmetric Information Javad Nasiry, HKUST, Clear Water Bay, Kowloon, Hong Kong - PRC, Javad.NASIRY@insead.edu, Stephen E. Chick, Sameer Hasija 3 - Integrating Innovation Projects and Lean Six Sigma Projects in the Organizational Portfolio Frank T. Anbari, Clinical Professor, Drexel University, Goodwin College of Professional Studies, 3001 Market St., Suite 100, Philadelphia, PA, 19104, United States of America, anbari@drexel.edu We develop a model to investigate the effects of information asymmetry between a manufacturer and a single buyer on flu vaccine supply chain coordination. We design an optimal menu of output-based screening contracts and develop a simple alternative menu that can achieve screening with no loss of efficiency under some conditions. The policy implications of the model are further discussed. There are two concurrent, major waves affecting management thinking currently: project management/ innovation and Lean Six Sigma/ process improvement. Management researchers in each of these two important areas are seldom aware of the progress achieved in the other area. We aim to provide a clear vision of the integration of the project management office (PMO)/ innovation and Lean Six Sigma operations to enhance the organization’s performance through continual improvement of its total system. 2 - Imaging Room and Beyond: The Underlying Economics Behind Physicians’ Test-Ordering Behavior Tinglong Dai, PhD Student, Carnegie Mellon University, Tepper School of Business, Pittsburgh, PA, 15213, United States of America, dai@cmu.edu, Sridhar Tayur, Mustafa Akan 4 - OptForceTM: A New Approach to Strategic Workforce Planning Jay April, OptTek Systems, Inc., 2241 17th Street, Boulder, CO, 80302, april@opttek.com Excessive diagnostic tests have long been viewed as one major aspect of health care inefficiency and are often attributed to the fee-for-service payment model. In this study we investigate the underlying operational and economic drives behind physicians’ test-prescribing behavior in the outpatient setting, motivated by a collaborative study with a major outpatient clinic. Our work also provides insights into the effects of the increasingly popular “comparison shopping” of health services. Companies annually invest billions of dollars in programs to pursue objectives such as improving workforce productivity, customer satisfaction, customer contracting requirements and legal settlements. OptForceTM provides significant benefits in these settings, by evaluating and selecting portfolios of proposed investments in programs to generate new decision alternatives that offer improved returns. 3 - Stochastic Dynamic Allocation of Deceased-donor Kidneys M Gisela Bardossy, University of Maryland, R.H.Smith School of Business, and Institute for Systems Research, College Park, MD, United States of America, bardossy@umd.edu, Inbal Yahav Deceased-donor kidneys are currently allocated to candidates through a priority point system that combines waiting times and human tissue matches. In this paper we evaluate a stochastic dynamic programming approach in search of rules of allocation that maximize a multicriteria objective to balance efficiency with equity. We test our approach on the current candidates’ kidney waiting list and find promising results. 425 WC48 INFORMS Austin – 2010 ■ WC48 ■ WC50 C - Room 9, Level 2- Mezzanine C -Room 11, Level 2- Mezzanine Tutorial: The Role and Challenges for Optimization in Competitive Electricity Markets Information Systems II Cluster: Tutorials Invited Session Chair: Narges Kasiri, Assistant Professor, SUNY Oneonta, 2004 E Matthews, stillwater, OK, 74075, United States of America, kasiri@okstate.edu 1 - Differential Privacy in the Context of Masking Numerical Data Krish Muralidhar, Professor, University of Kentucky, School of Management, Lexington, KY, 40506-0034, United States of America, krishm@uky.edu, Rathin Sarathy Contributed Session Chair: Shmuel Oren, Professor, University of California-Berkeley, IEOR Department, 4135 Etcheverry Hall, Berkeley, CA, 94720, United States of America, oren@ieor.berkeley.edu 1 - The Role and Challenges for Optimization in Competitive Electricity Markets Shmuel Oren, Professor, University of California-Berkeley, IEOR Department, 4135 Etcheverry Hall, Berkeley, CA, 94720, United States of America, oren@ieor.berkeley.edu Recently, researchers at Microsoft have proposed a new privacy standard called Differential Privacy. In this study, we evaluate the efficacy of using differential privacy when numerical confidential data is masked. 2 - Analysis of Spamming Behavior at Different Aggregation Levels and Implications for IT Security Serpil Sayin, Dr., Koç University, Rumeli Feneri Yolu, Sariyer, Istanbul, 34450, Turkey, ssayin@ku.edu.tr, John Quarterman, Manoj Parameswaran, Andrew Whinston This tutorial will describe key challenges in designing and operating competitive electricity markets. It will review the basic components of electricity markets and alternative structural approaches adopted in different systems. We will discuss the underlying optimization problems being solved in scheduling, operating and simulating electricity markets. New computational challenges and research activities in this area will also be reviewed. Using e-mail spam data from different blocklist sources, we analyze the observed spamming behavior at the single IP and Autonomous System (AS) levels. Our single IP level study reveals the variability in the spamming tactics employed by different botnets. Our AS level analysis indicates that the distribution of spam contribution is highly skewed across organizations. We discuss the role of a reputation system in alternative incentive mechanisms to address IT security concerns. ■ WC49 C -Room 10, Level 2- Mezzanine Intellectual Property Issues in Technology 3 - When Should Software Firms Commercialize New Products via Freemium Business Models Marius Florin Niculescu, George Institute of Technology, College of Management, 800 West Peachtree Street NW, Atlanta, GA, 30308, United States of America, marius.niculescu@mgt.gatech.edu, D. J. Wu Sponsor: Information Systems Sponsored Session Chair: Eric Walden, Wetherbe Professor of ISQS, Rawls College of Business, Box 42101, Lubbock, TX, 79409, United States of America, eric.walden@ttu.edu 1 - On the Downloading vs. Uploading of Unauthorized Copies of Intellectual Property Jared Hansen, Assistant Professor, University of North Carolina at Charlotte, 9201 University City Boulevard, Charlotte, NC, 28223, United States of America, Jared.Hansen@uncc.edu, Eric Walden Freemium approach, whereby a firm gives away for free a certain level or type of consumption while making money on premium consumption, is spreading fast in the software industry. We advance a multiperiod framework with network externalities in order to describe several freemium business models. We solve firm’s optimal pricing strategy under each model, derive conditions when freemium models are superior to conventional for-fee and seeding models, and discuss managerial and policy implications. This research examines differences in ethical and legal perceptions regarding the downloading versus uploading of music files through unauthorized file sharing. Two explanations are tested (to explain willingness to participate): (1) restrictedness of use, (2) word of mouth (WOM). Survey results indicate different effects for uploading and downloading behavior. In short, consumers use different heuristics in deciding whether to participate in downloading versus uploading. 4 - Valuing RFID Investment in the Retail Sector: A Real Options Model Narges Kasiri, Assistant professor, SUNY Oneonta, 2004 E Matthews, stillwater, OK, 74075, United States of America, kasiri@okstate.edu, Ramesh Sharda The investment in Item-level RFID in the retail sector similar to any other IT investments is associated with high uncertainties in its potential benefits and costs. A real options approach is appropriate to analyze the cost and benefits of the investment problem. We apply a system dynamics simulation technique to generate the parameters of the real options model and discuss various options and scenarios retailers have in implementing item-level RFID in retail operations management. 2 - Digital Piracy: Trends in the Perception of Consequences Abbe Forman, Assistant Professor Teaching/Instruction, Temple University, 435 Alter Hall, 1805 N. Broad St, Philadelphia, PA, 19122, United States of America, abbe.forman@temple.edu Digital piracy continues to be an alarming problem. Attempts to slow or stop the theft of intellectual property have been nearly futile. Many people do not believe that digital piracy is a crime or that they will “get caught”. This study represents an analysis of the literature regarding perceived consequences of digital piracy between 2001 and 2009. Additionally, the results of an open ended questionnaire asking specifically about perceived consequences will be presented. ■ WC51 C -Room 12, Level 2- Mezzanine 3 - Designing Content Licensing Arrangements for Boundary Management in Hybrid Business Models Karl Lang, Professor of Information Systems, Baruch College, Zicklin School of Business, City University of New York, Karl.Lang@baruch.cuny.edu, Sirkka Jarvenpaa Analysis at US Army Aviation and Missile Command (AMCOM) Using data from economic experiments and case studies from the music industry we find that boundary management, i.e. managing the organizational tension that the overlapping of commercial and sharing economies create, is a key success/failure factor for hybrid business models that combine elements of the private investment and collective action models. We argue that licensing design specifying the content access and reuse rights for consumers is a critical for effective boundary management. Chair: Wayne Bruno, Director, Command Analysis, U.S. Army Aviation & Missile Command, BLDG 5308, Restone Arsenal, Al, 35898, United States of America, wayne.bruno@us.army.mil 1 - A Method for Determining the Mismatch Between Supply and Demand in the Army Supply Chain David Berkowitz, Professor of Marketing, University of Alabama Huntsville, 301 Sparkman Drive, College of Business Administration, Huntsville, AL, 35899, United States of America, berkowd@uah.edu, Lucas Neidert, Al Wilhite, Fan Tseng Sponsor: Military Applications Sponsored Session 4 - Running in the Pack vs. Running Alone: When Does It Make Sense to Jointly Develop a Technology? Nitin Aggarwal, Assistant Professor, San Jose State University, 1 Washington Square, San Jose, CA, 95192-0244, United States of America, aggarwal_n@cob.sjsu.edu Our paper develops a method for determining the mismatch between inventory control point supply and the field level demand for a Class IX item. We identify the characteristics of items that are likely to be in short supply. We determine the probability structure for supply. Then we run a regression based model to help predict demand. Finally we match the results to project a supply on hand at the end of a period. We collect data from 436 experts involved in technology development to confirm that technology is made up of bundles of intellectual property, mostly owned by different entities. The data shows that there are significant transaction costs - search, coordination, and opportunism - involved in assembling the bundle. Initially, these costs are lower for hierarchies, but they gradually increase with complexity, nonsubstitutability, and IP distribution patterns, thereby making networks economical. 426 INFORMS Austin – 2010 2 - Demonstrating the Business Case for Condition-Based Maintenance (CBM) in Army Aviation Josh Kennedy, Chief, Ops Analysis Branch, Command Analysis Directorate, US Army Aviation & Missile Command, Bldg 5308, Redstone Arsenal, AL, 35898, United States of America, josh-kennedy@us.army.mil WC53 5 - Transient Analysis of the Border Crossing Process using Congestion Based Policies Hiram Moya, PhD Candidate, Texas A&M University, 2807 Henry Ct., College Station, TX, 77845, United States of America, Hiram@tamu.edu Trade is the U.S. depends on an efficient flow of inspected containers in and out of the border ports of entry (POE), while focusing on security, and being cost effective. This research focuses on all commercial traffic at a southern border POE, where there is a non-steady state, terminating system. Using transient analysis, we present analytical and experimental results of congestion based policies with a fixed number of servers, by implementing a primary inspection station service switch. The Army’s Aviation & Missile Command is pursuing a large-scale CBM program for its helicopter fleet. DoD has directed CBM as a reliability and sustainability driver in life cycle systems management. The objectives for AMCOM’s CBM program are: decrease Soldier maintenance burden, increase availability, enhance safety, and reduce costs. However, the investment required for a CBM program is substantial. This presentation outlines how AMCOM made a clear business case for this investment. ■ WC53 3 - Application of Cost-Benefit Analysis (CBA) to Respond to Army Aviation Maintenance Issues Tina Theiss, Operations Research Analyst, Command Analysis Directorate, US Army Aviation & Missile Command, Bldg 5308, Redstone Arsenal, AL, 35898, United States of America, tina.theiss@us.army.mil C -Room 14, Level 2- Mezzanine Operations/Marketing Interface II Contributed Session Currently, there is no cyclic Army Aviation sustainment program to mitigate risk associated with the long term effects of airframe aging and use. At the same time, the Army has initiated a thorough CBA process to accompany unfunded requirements, the net result of which should be a strong value proposition stating that the benefits of a new requirement more than justify the costs. This presentation discusses how we applied the CBA process to respond to shortfalls with helicopter maintenance. Chair: Kunpeng Li, Sam Houston State University, Avenue I, Huntsville, TX, United States of America, kli@shsu.edu 1 - The Effect of Traffic on Retail Store Conversion Rate and Sales Olga Perdikaki, Assistant Professor, Texas A&M, Mays Business School, College Station, 77843-4217, United States of America, operdikaki@tamu.edu, Jayashankar Swaminathan, Saravanan Kesavan ■ WC52 In this paper, we use proprietary data pertaining to a retailer to study the relationship between traffic and store sales performance, measured as the number of transactions and sales volume. We find that store sales performance exhibits diminishing returns to scale with respect to store traffic and increases in traffic variabilities are associated with declines in store sales performance. Finally, we find that store labor moderates the impact of traffic on store sales performance. C -Room 13, Level 2- Mezzanine Homeland Security 2 - Product Line Decision with Incomplete Information Michael Lim, Asst Professor, University of Illinois, 350 Wohlers Hall, 1206 S. 6th Street, Champaign, 61820, United States of America, mlim@illinois.edu Contributed Session Chair: Hiram Moya, PhD Candidate, Texas A&M University, 2807 Henry Ct., College Station, TX, 77845, United States of America, Hiram@tamu.edu 1 - Infrastructure Security via Game Theory Zhe Duan, Rutgers University, 900 Davidson Road, Apt. 94, Piscataway, NJ, 08854, United States of America, duanzhe@gmail.com, Melike Baykal-Gursoy We study manufacturer’s product line length decision under information asymmetry where retailer has a private information regarding local consumers’ preference. We use mechanism design to construct a contract that elicits retailer’s information rent. Our analysis identifies the condition in which the manufacturer have more (or less) incentive to extend the product line compared to full information case. We will also discuss some insights and policy implications from the model. Recent attacks in Mumbai, Russia, and the attempted attack in New York city have forced governments to devote significant time and resources to secure infrastructures. In this paper, we study how to secure infrastructures via game theory. The uncertainty of the timing and the location of an attack is alleviated by considering the occupancy level of each location. Zero-sum and non-zero sum games are solved and equilibrium policies are obtained. 3 - Return Policies and Informational Tools in Experience Goods Markets Eylem Koca, University of Maryland, College Park, Smith School of Business, VMH 3330, College Park, MD, 20740, United States of America, ekoca@umd.edu, Gilvan Souza 2 - Protecting Electric Power Systems From Terrorist Attacks Vanlapha Santithammarak, PhD Student, Texas Tech University, 2619 19th St. Apt 10, Lubbock, 79410, United States of America, vanlapha.santithammarak@ttu.edu, Milton Smith We investigate the role of return policies and informational tools provided by the seller in consumer purchasing behavior and on the overall market outcome. We build a model of consumer learning and analyze a seller’s decision process in a twoperiod setting. We attain significant analytical findings with no distributional assumptions, and fully study the joint optimization problem under uniform valuations. Finally, we study competition in a duopoly setting, and look at some extensions. Terrorist attacks designed to weaken the economy are increasing concern after 9/11. Electrical power systems should be regarded as likely targets of terrorists due to the most effects of economic activities. The objective of this study is to investigate the methods for protecting from physical attacks and reducing vulnerability in power system networks. 4 - Shelf Space Competition Between Store and National Brands Shu-Jung Sunny Yang, Lecturer in Management, The University of Melbourne, Level 10, 198 Berkeley Street, Melbourne, 3010, Australia, sunnyy@unimelb.edu.au, Chia-wei Kuo, Pei-Ju Lu 3 - Safe Path Optimization with Local Protection Required Ruben Dario Yie Pinedo, University at Buffalo (SUNY), Department of Industrial & Systems Engg, 308 Bell Hall, Buffalo, NY, 14260, United States of America, rubenyie@buffalo.edu, Rajan Batta, Moises Sudit Shelf space allocation is one of the retailer’s most challenging operational decisions. We propose a game-theoretic model in which one retailer, acting as a leader by deciding the total shelf space available and selling both national and store brands, maximizes her category profit, and one national-brand manufacturer, acting as a follower, maximizes his own profit. Our analysis suggests that the allocation of the shelf space depends on two thresholds of total shelf space for both brands. The edges in a network can be exposed to certain events that compromise the safety of the vehicle. To reduce the likelihood of an event protection could be used. This talk will discuss the problem of routing several vehicles from multiple origins to multiple destinations. The network contains zones in which local protection is required. Local escorts are not allowed to leave their jurisdiction zones. The main objective is to minimize the total treat level to which the vehicles are exposed. 5 - Optimal Price Reduction Strategy in Product Sales Kunpeng Li, Sam Houston State University, Avenue I, Huntsville, TX, United States of America, kli@shsu.edu, Chongqi Wu 4 - A Risk Based Sensor Allocation Problem Amir Ghafoori, PhD Student, Rutgers University, Department of Industrial and Systems Eng, 96 Frelinghuysen Road, Piscataway, NJ, 08854, United States of America, ghafoori@eden.rutgers.edu Consumers with high valuation are willing to pay a higher price than those with low valuation. Therefore, firms should make sure that consumers with high valuation buy first. Later on, firms reduce the product price and sell to consumers with low valuation. Under such a setting, our paper investigates many important questions in the decisions of product design and introduction. We develop a risk based model for underwater sensor allocation to detect divers. The model investigates various aspects of sensor placement problems for underwater application and attempts to put sensors in the set of candidate grid points. Each sensor type brings its specifications to the model and poses a level of complexity. Finally an optimal scheme of sensor positioning is proposed in order to minimize the average total risk in the field. 427 WC54 INFORMS Austin – 2010 ■ WC54 ■ WC55 C -Room 15, Level 2- Mezzanine C -Room 16, Level 2- Mezzanine Innovation Management for Sustainability Innovation and the Economy Sponsor: Technology Management/New Product Development Sponsored Session Sponsor: Technology Management/New Product Development Sponsored Session Chair: Hsueh-Ming Wang, Associate Professor, University of Alaska Anchorage, ESM Department 3211 Providence Dr., Anchorage, AK, 99508, United States of America, afhsw1@uaa.alaska.edu 1 - Curriculum Development for the Innovation Management Program for Sustainability Seong Dae Kim, Assistant Professor, University of Alaska Anchorage, PM Department at University Center, Room 155, 3901 Old Seward Highway, Anchorage, AK, 99503, United States of America, afsdk1@uaa.alaska.edu, Hsueh-Ming Wang Chair: Erica Fuchs, PhD, Carnegie Mellon University, 5000 Forbes Avenue, Baker Hall 129, Pittsburgh, PA, 15217, United States of America, erhf@andrew.cmu.edu 1 - Patents, Materials Transfer Agreements (MTAs), and the Flow of Scientific Knowledge David Mowery, Professor, University of California Berkeley, HAAS, mowery@haas.berkeley.edu, Neil Thompson, Arvids Ziedonis How does university involvement in academic patenting affect academic science? This paper extends the work of Murray and Stern (2007) to cover a broader sample of published scientific papers in the biomedical and other disciplines, and examines the effects of both patenting and material transfer agreements (MTAs) on citations to scientific papers. The curriculum is focusing on the sustainability through the innovation of quality of life. This program will help students for building industry careers as system designers, architects, project managers, developers, and entrepreneurs and providing students with broad understanding of green engineering, energy saving lighting, and innovation of quality of life as well as to stimulating the development and application of energy efficient lighting, green technologies with quality innovation. 2 - Economic Downturns, Inventor Careers, and Technology Trajectories in the U.S Wunmi Akinsanmi, PhD Student, Carnegie Mellon University, 5000 Forbes Avenue, Baker Hall 129, Pittsburgh, PA, 15217, United States of America, eyidearie@gmail.com, Erica Fuchs 2 - The Critical Factors for Decision-making of the Technology Policies of the Industrialized Countries for Municipal Solid Waste Management Leslie Simmons, PhD Student, University of Alaska, 3211 Providence Dr, Anchorage, AK, 99508, United States of America, aflfs@uaa.alaska.edu, Hsueh-Ming Wang This research explores the relationship between the telecommunications bubble burst and the quantity, direction and locus of U.S. innovation. We focus on optoelectronics, a general purpose technology with applications in energy, biomedical, telecommunications, computing and military. Leveraging USPTO patents and inventor CVs, we analyze how inventors’ pre-bubble productivity, mobility, social capital and degree of specialization influence these same post-bubble and thereby the national trend. In the United States of America, landfill disposal is a major method to handle municipal solid waste. It may generate pollutants and carbon emissions in the environment. Some industrialized countries, such as Germany, Denmark, and Japan, are using technologies to reduce, reuse, recycle, or combust to limit amounts of land disposed municipal solid waste. Technology policies from governments generate different outcomes of solid waste management. Many factors may affect policy-making process. This research evaluates critical factors that impact technology policies by surveying and comparing results in industrialized countries. Critical impact factors for decision-making priorities differ between the USA and other industrialized countries. These different technology policies may affect environmental protection and carbon emissions in the future. 3 - Intellectual Property, Prior Knowledge & New Firm Survival Sonali Shah, Buerk Fellow and Assistant Professor, University of Washington, Box 353200, Seattle, WA, 98195, United States of America, skshah@u.washington.edu, Sheryl Winston Smith We examine the joint effects of founders’ prior knowledge and intellectual property protection on the survival of young firms. We examine three different sources of a founder’s prior knowledge: prior industry experience, prior entrepreneurial experience, and prior entrepreneurial experience in the same industry. Taken together, our findings show the importance of patents as strategic, as well as appropriability, tools and are in-line with evolutionary economic theory. 3 - Cognitive Oriented Integration for Innovation Management Hsueh-Ming Wang, Associate Professor, University of Alaska Anchorage, ESM Department 3211 Providence Dr., Anchorage, AK, 99508, United States of America, afhsw1@uaa.alaska.edu, Muchiu Chang ■ WC56 The acceptance of a new product depends on the market needs of the innovation and service compliance through the product life. We develop an innovation management process by cognitive based consumer behaviors integration. It includes: new ideas to lead the customer needs, adopting new technology in design, patent mapping market anaylsis, and life cycle management. Modeling simulation is a robust solution to virtually validate and verify the life cycle behaviors of various design concepts. C - Room 1, Level 1 Simulation and Optimization I Contributed Session Chair: Honggang Wang, Stanford University, Department of Energy Resources Engi, Stanford, CA, 94305, United States of America, honggang@stanford.edu 1 - Stochastic Dominance Based Ranking and Selection in Simulation Demet Batur, University of Nebraska- Lincoln, 175 Nebraska Hall, Lincoln, NE, United States of America, dbatur2@unl.edu, Fred Choobineh 4 - Agility Management for the Project Sustainability Peter Lang, Graduate Student, University of Alaska Anchorage, ESM Department, 3211 Providence Dr., Anchorage, AK, 99508, United States of America, peter@alaskadatatech.com, Hsueh-Ming Wang The projectized organization surrounding culturalvalues addresses concerns of balancing versus optimizing various value propositioning factors. Information Technology for project portfolios selection processes may profit by looking across a variety of fields ranging from project management to the cognitive sciences to increase project agility. The solutions may obtain by meta-modeling balancing, aligning, and integrating a proposed adaptive risk management approach. We present a ranking and selection procedure where simulated systems are compared based on the stochastic dominance relationship of a performance metric of interest. The system which stochastically dominates all other systems is deemed as the best system. If there is not a unique best system, but a number of systems with crossing distribution functions, then the proposed procedure selects a set of nondominated systems with a probability of correct selection guarantee. 2 - Modeling the Relative Efficiency of Job Assignment in Differing Social Structures Paul Kerl, Georgia Institute of Technology, 765 Ferst Drive, NW, Atlanta, GA, 30332, United States of America, paul.kerl@gatech.edu, Joel Sokol In the recent and distant past, people have found their job in many different ways, from inherited positions to national testing and matching. We use stylized assignment models to examine several social structures and measure the relative benefit of structural characteristics. These characteristics include job inheritance, split social structures, heuristic selection versus optimal selection of jobs, job mobility, and the marginal value of information about person-job matching. 428 INFORMS Austin – 2010 WC61 ■ WC58 3 - Use of Retrospective Optimization for Placement of Oil Wells Under Uncertainty Honggang Wang, Stanford University, Department of Energy Resources Engi, Stanford, CA, 94305, United States of America, honggang@stanford.edu, David Echeverri Ciaurri, Louis Durlofsky C - Room 3, Level 1 Financial Engineering I Contributed Session Determining well locations in oil reservoirs under geological uncertainty remains a challenging problem in field development. We simulate (with a reservoir simulator) multiple model realizations to estimate the expected field performance for a certain well placement. The presented RO framework generates a sequence of sample-path problems with increasing sample sizes. The numerical results show that the RO algorithm finds a solution yielding a 70% increase in the NPV for the problem considered. Chair: Arun Chockalingam, Visiting Assistant Professor, Purdue University, 315 N. Grant Street, West Lafayette, IN, 47907, United States of America, achockal@purdue.edu 1 - Margining Option Portfolios by Offsets with Two, Three and Four Legs Dmytro Matsypura, Dr, The University of Sydney, Merewether Building H04, Sydney, 2006, Australia, dmytro.matsypura@sydney.edu.au, Vadim Timkovsky 4 - Water Quality Monitoring Network Design using Optimization via Simulation Chuljin Park, PhDStudent, Georgia Technology of Institute, 765 Ferst Dr NE, Main Building #124, Atlanta, GA, 30332, United States of America, cpark41@mail.gatech.edu, Seong-Hee Kim, Ilker Telci, Mustafa Aral As shown in [Rudd and Schroeder, 1982], the problem of margining option portfolios where option spreads with two legs are used for offsetting can be solved in polynomial time by network flow algorithms. In this paper we extend this result to the case where option spreads with three and four legs can also be used for offsetting and propose a general method of margining option portfolios. The problem of designing a water quality monitoring network for river systems is to find the optimal location of a finite number of monitoring devices that minimizes the expected detection time of a contaminant spill event with good detection reliability. We set a stochastic constraint on detection reliability and solve the monitoring design problem using optimization via simulation. 2 - Cross Validation and Various Techniques in Utilizing Financial Time Series Data for Model Validation Wing-Ho Choi, Gradient Analytics, 14614 North Kierland Boulevard, Scottsdale, AZ, 85254, United States of America, wc447@cornell.edu, Derek Koh When modeling financial data using insamples and outsamples, one has to account for the information overlap of return information which can create an optimistic bias on results. This is typically done by imposing a blackout period between in and out samples. The period is dependant on the return horizon where a long horizon results in a larger blackout period. This paper modifies the cross-validation technique and explores methods that optimizes the use of data available for financial modeling. ■ WC57 C - Room 2, Level 1 Risk Analysis Contributed Session Chair: John Chachere, Senior Computer Scientist, Stinger Ghaffarian Technologies, 1060 Arbor Road, Menlo Park, CA, 94025, United States of America, john.m.chachere@nasa.gov 1 - Why Do Groups Cooperate More Than Individuals to Reduce Risks? Min Gong, Columbia University, 1190 Amsterdam Ave, 406 Schermerhorn Hall - MC 5501, New York, NY, 10027, United States of America, mingong@gmail.com, Jonathan Baron, Howard Kunreuther 3 - New Estimation Techniques for Fractional Brownian Motion with Applications to Finance Daniel Scansaroli, PhD Candidate, Lehigh University, 200 West Packer Ave., Industrial Engineering Department, Bethlehem, PA, 18015, United States of America, djse@lehigh.edu, Robert H. Storer, Vladimir Dobric We explore financial applications of fractional Brownian motion and present two new methods of estimating the parameters of this process based on ergodic theory. We evince that in a fractional Brownian market, the typical assumption of independent increments results in an underestimation of market risk and a term structure of volatility. We conclude by applying our new technique to the equity market to show the behavior of the Hurst index that over the last 35 years. We find that groups are less cooperative than individuals in a prisoner’s dilemma, but are more cooperative than individuals in a stochastic version of the game.Three processes are tested: risk concern, cooperation expectation, and social pressure. Data shows that guilt aversion and blame avoidance cause groups to be more risk concerned than individuals, which drives groups to cooperate to reduce risks. Groups also have higher cooperation expectations for their counterpart than individuals have. 4 - Moving-boundary Approaches for American Security Valuation Arun Chockalingam, Visiting Assistant Professor, Purdue University, 315 N. Grant Street, West Lafayette, IN, 47907, United States of America, achockal@purdue.edu, Kumar Muthuraman 2 - Decision Support for Inland Waterways Emergency Response Leily Farrokhvar, University of Arkansas, 4207 Bell Engineering, W Dickson Street, Fayetteville, AR, 72701, United States of America, lfarrokh@uark.edu, Heather Nachtmann, Ed Pohl Pricing American options gives rise to a free-boundary problem in PDEs (PIDEs if the asset price process is discontinuous). We present a computational scheme that solves for the option price and optimal-exercise policy by converting the freeboundary problem into a sequence of fixed-boundary problems. This scheme is general enough to handle a variety of market models. We also discuss error bounds for options priced with sub-optimal exercise policies and the implications of these bounds. Emergency planning involving transportation resources requires thorough contingency planning in case of route destruction due to natural or man-made events. Inland waterways can provide emergency transportation to a large area of the United States. We explore the potential for communities to benefit from inland waterway emergency response through the development of a decision support framework to support an inland waterway-based emergency response system. ■ WC61 3 - Quantitative Method for Analyzing Engineering Defect Risks in Projects John Chachere, Senior Computer Scientist, Stinger Ghaffarian Technologies, 1060 Arbor Road, Menlo Park, CA, 94025, United States of America, john.m.chachere@nasa.gov H - Room 400, 4th Floor Operations Management VII Contributed Session Engineering defects often cause complex systems to fail. I provide a quantitative model of defects linking causes in an upstream development project to effects on downstream operations failure risks. The Model integrates: a simulation of the development project, a probabilistic analysis of operations failure risks, and a rational model of project decisions (e.g., organizational structure) and product decisions (e.g., subsystem redundancies). I evaluate an example project. Chair: Jieling Han, PhD Student, Department of ISOM / University of Washington, Department of ISOM, Box 353200, University of Washington, Seattle, WA, 98115, United States of America, hanjl@uw.edu 1 - Optimal Pallet Loading Problem with Complex Stacking Constraints Amit Garg, Senior Logistics Engineer, Penske Logistics, amit.garg@penske.com, Vishwa Ram, Prasad Natarajan, Kevin Troyer, Mitch Plesha 429 Optimal Pallet Loading Problem is an important problem in the logistics industry. We investigate a particular problem for a food manufacturer where several categories of items need to be placed on the least number of pallets. Each item category primarily differs with other categories in the stacking constraints and product charactrestics. There are also specific business rules that dicatate how any two or more item categories can be placed on the same pallet. Current solution techniques and available commerical software solutions are unable to solve this problem because of the pecularities of the business rules and packing preferences in near real time for several thousand orders every day. Therefore, we implement a heuristc solution that takes various stacking rules and packing preferences and minimizes the number of pallets required for each order. WC62 INFORMS Austin – 2010 2 - Profit- vs. Cost-orientation in the Newsvendor Problem: Insights From a Behavioral Study Sebastian Schiffels, Technische Universitaet Muenchen, TUM School of Management, Muenchen, 80333, Germany, sebastian.schiffels@wi.tum.de, Jens Brunner, Rainer Kolisch, Andreas Fuegener 4 - Comparing Organizational Forms in the Trucking Industry Johan Lundin, PhD Student, Lund University, Box 118, Lund, 22100, Sweden, johan.lundin@tlog.lth.se, Fredrik Eng Larsson Studies on organizational forms pertaining to efficiency show that pricing and deciding upon the right level of output can vary between forms (Porter and Scully, 1987). Never before has the trucking been studied from this perspective, which is why we focus on exploring the truck investment decision based on economic efficiency. The methodology draw on industrial organization and game theory using a two-stage supply chain model under deterministic demand expressed as a Cournot competition model. Our research investigates differences in the behavior of individuals in a profit- vs. a cost- orientated newsvendor problem. Our hypothesis is that individuals order more in the cost orientated than in the profit orientated newsvendor setting. Previous studies (e.g. Schweitzer and Cachon 2000) show that individuals deviate from the expected optimal decision in the newsvendor game. In fact, they tend to order less (more) than the expected profit maximizing order quantity if per unit profit margin is high (low). To test our hypothesis we set up a laboratory study which takes into account the profit or the cost perspective and three critical ratios. Our results confirm our hypothesis as well as the findings of previous studies. In each of the defined critical ratios the average order quantity in the cost orientated newsvendor game is significantly higher than in the profit orientated problem. The results imply that people underlie systematical different biases when facing profit and cost orientated situations. 5 - Assessment of the Impact of Undesirable Outputs on the Productivity of US Motor Carriers Rodrigo Britto, University of Maryland, 3909 Stoconga Drive, Betlsville, MD, 20705, United States of America, rbritto@rhsmith.umd.edu, Thomas Corsi This research evaluates the impact of undesirable outputs (i.e; crashes and fatalities) on the productivity of motor carriers during the years 1999-2003. The nonparametric direction output distance function and an additive DEA model are used to model both desirable and undesirable outputs. Tobit regression is applied in a second stage to analyze the drivers of efficiency. 3 - Dynamic Scheduling Policy in a Make-to-stock System with Two Demand Classes of Different Variability Jieling Han, PhD Student, Department of ISOM / University of Washington, Department of ISOM, Box 353200, University of Washington, Seattle, WA, 98115, United States of America, hanjl@uw.edu, Apurva Jain ■ WC63 H - Room 404, 4th Floor We consider the dynamic scheduling policy in a make-to-stock queue with a single server, exponential processing times, standard holding and backorder cost rates, and two demand classes that differ in their variability. We partially characterize the optimal scheduling policy and propose heuristics. We then analyze the case where the centralized server has information about the arrival process of the more variable demand class and show the value of this information. Decision Analysis V Contributed Session Chair: Onur Bakir, Visiting Assistant Professor, Bilkent University, Bilkent Universitesi, Endüstri Mühendisligi Bˆlümü, Ankara, 06800, Turkey, nonur@bilkent.edu.tr 1 - Deciding on the Decision Frame (The Most Important Decision of the Analysis) Roberto Ley-Borras, Director, Consultoria en Decisiones, Oriente 13 A No. 1122, Orizaba, Ver., Mexico, rley@decidir.org ■ WC62 H - Room 402, 4th Floor Identifying the right decision frame is generally regarded as a critical part of a decision analysis, but there are few guidelines on how to achieve that. This talk presents a simple algorithm and some advice on generating decision frames and selecting the one that is best for the decision-maker’s current priorities and circumstances. Our proposed approach is considering the selection of the decision frame a decision situation by itself and using DA tools to gain clarity on the best frame. Transportation, Operations Contributed Session Chair: Rodrigo Britto, University of Maryland, 3909 Stoconga Drive, Betlsville MD 20705, United States of America, rbritto@rhsmith.umd.edu 1 - Mapping Transportation Waste Bernardo Villarreal, Professor, Universidad de Monterrey, I. Morones Prieto 4500 Pte, San Pedro Garza Garcia, NL, 62638, Mexico, bvillarreal@udem.edu.mx 2 - Modified Repertory Grid Approach to Developing Criteria for MCDM Eric Johnson, Decision Strategies, Inc., 10260 Westheimer Road, Suite 250, Houston, TX, 77079, United States of America, ERJohnson@DecisionStrategies.com Value stream mapping was developed originally to identify and eliminate waste in the manufacturing area. This is extended to design improvement programs oriented to eliminate waste for transport operations. The definition of several types of waste specific to transportation with the goal of improving efficiency as the relevant performance measure is suggested. Application to real examples is provided. Multi-criterion decision making has been widely used for decisions where stakeholders do not agree on a single overriding objective. Assessment of criterion weights and scores is well understood. But all too often the criteria are too vague to be properly judged, or are understood differently by different judges, leading to results that aren’t compelling or don’t even make sense. This talk describes a novel protocol for eliciting objectives, and illustrates its benefit in a disguised case. 2 - An Integrated Model for Resource Allocation and Scheduling in a Transshipment Container Terminal Nabil Nehme, PhD Candidate, American University of Beirut, P.O. Box 11-0236, Riad El Solh, Beirut 11, Beirut, Lebanon, nhn02@aub.edu.lb, Isam Kaysi, Farah Mneimneh, Bacel Maddah 3 - A Multiple Criteria Sorting Method Based on Support Vector Machines Esra Karasakal, Industrial Engineering Department, Middle East Technical University, Ankara, 06530, Turkey, esra@ie.metu.edu.tr, Asli Duman This paper considers the coordination between quay and yard sides in a transshipment process at a container terminal. A model is developed to minimize the number of cranes used and to determine the optimal schedule for unloading containers for a vessel. Several insights are drawn illustrating the importance of coordination. In this study we develop a method based on Support Vector Machines (SVM) for multiple criteria sorting problems. We modify SVM models to handle preference ordering of classes. We compare the proposed method with SVM models on several example problems. 3 - A New Packing Heuristic Based Approach for the VRP with Threedimensional Loading Constraints Yi Tao, PhD Candidate, Sun Yat-sen Business School, Sun Yat-sen University, No.135 West Xinggang Road, Guangzhou, 510275, China, kenjimore@gmail.com, Fan Wang 4 - Risk Aversion and Value of Information Under Various Approaches Onur Bakir, Visiting Assistant Professor, Bilkent University, Bilkent Universitesi, Endüstri Mühendisligi Bölümü, Ankara, 06800, Turkey, nonur@bilkent.edu.tr We consider the Three-Dimensional Loading Capacitated Vehicle Routing Problem which combines the routing of vehicles and the loading of three dimensional shaped goods into the vehicles while minimizing the total cost. We propose a least waste packing heuristic based approach for solving the loading subproblem, which is iteratively invoked by a simple tabu search algorithm for the routing. Numerical experiments on test instances have shown our method outperforms existing ones. A previous study explored the relationship between the value of information and risk aversion using the buying price approach. In this presentation, we discuss whether similar conclusions hold for other approaches to evaluate information. The information acquisition problem is analyzed in a two-action lottery setting. We derive conditions under which there exists a monotonic relationship between the decision maker’s risk tolerance and the value of information. 430 INFORMS Austin – 2010 WC67 ■ WC64 ■ WC66 H - Room 406, 4th Floor H - Room 410, 4th Floor Health Care, Processes Miscellaneous Applications of Operations Research Contributed Session Contributed Session Chair: Imran Hasan, Purdue University, 315 N Grant St., West Lafayette, United States of America, ihasan@purdue.edu 1 - Estimation of Service Value Function Geun Wan Park, PhD Candidate, Korea University Businsess School, Korea Universtiry, Anam-dong, Seongbuk-gu, Seoul, 136-701, Korea, Republic of, gw_park@hotmail.com, Kwang-Tae Park Chair: Scott Parr, Researcher, Florida Atlantic University, 777 Glades rd., Boca Raton, FL, 33431, United States of America, sparr1@fau.edu 1 - Sequential Testing of K-out-of-n Systems Under Precedence Constraints Tonguç Unlüyurt, Sabanci University, Tuzla, Istanbul, Turkey, tonguc@sabanciUniversityedu, Elif Ozdemir We consider a dental clinic service as the series of service stages. We want to estimate service value function of each service stage. The function is usually linear function according to preexisting literatures. However, we think the function can be different based on different service stage (for example, quadratic function or cubic function, etc.) These functions to be estimated will be useful to determine the service value of the dental clinic service appropriately. We consider the minimum expected cost sequential testing problem for k-out-of-n systems under precedence constraints. Mainly the problem is to find a feasible strategy that produces the minimum cost binary decision tree that evaluates the kout-of-n function at hand when it is costly to learn the values of individual variables. We summarize the results from the literature and report our initial results of the heuristic algorithms that we develop. 2 - A Survey of the Unintended Consequences of Implementing Health Information Technology Shinyi Wu, Assistant Professor, University of Southern California, 3715 McClintock Ave., GER 240C, Los Angeles, CA, 90089, United States of America, shinyiwu@usc.edu, Caitlin Hawkins 2 - Transit Signal Priority for Emergency Evacuation Scott Parr, Researcher, Florida Atlantic University, 777 Glades rd., Boca Raton, FL, 33431, United States of America, sparr1@fau.edu, Evangelos Kaisar This research answers the question, during an urban evacuation should regional planners allow transit units signal priority when police assisted traffic controls are not an option. A case study of Washington D.C. shows allowing transit signal priority (TSP) during an urban evacuation has little to no effect on evacuation clearance time or evacuee travel time. Furthermore, four non-prioritized units are required to accomplish the task of three prioritized vehicles. Health information technology (HIT) has demonstrated many benefits but unintended consequences (UCs) of its implementation cause barriers to realization. We analyzed 215 responses to an online survey to discover the types and causes of UCs experienced by various settings of healthcare organizations and how they coped with them. The results showed that UCs persist over years and the most frequent UCs are workflow problems caused by workarounds, software design, and lack of stakeholder engagement. 3 - An Integration of Genetic Algorithm and GIS For Sensor Optimization Berna Dengiz, Professor, Baskent University, Baglica Kampusu Eskisehir Road 20.km, Etimesgut, Ankara, 06530, Turkey, bdengiz@baskent.edu.tr, Derya Oktay, Orhan Dengiz 3 - Utility of Patient Length of Stay Information Imran Hasan, Purdue University, 315 N Grant St., West Lafayette, United States of America, ihasan@purdue.edu, Yuehwern Yih Emergency Department Crowding has become a major problem in ED in the US.One of the reasons cited for this problem is the unavailability of beds in the intensive care unit.A large number of models for the prediction of length of stay have been developed, but there has been no research pertaining to the advantages of such predictive models.Our goal is to evaluate the impact of knowing the LOS in advance, and how it can help in the planning of admissions and capacity decisions in the ICU. This study presents a geographical information system (GIS) based procedure for the optimization of sensor locations and sensor location parameters using genetic algorithms (GAs). The considered problem which is a special case of the well-known setcovering problem is NP-complete. A sensor siting optimization is an integrated system that consists of objects used in numerous subjects which can be called as sensor, like bare eye, camera, radar, radio, base station terminal and sensor coverage area can be defined as viewshed (the total visibility of visible points). The sensor operating parameters are as follows: location, height , range, azimuth, vertical viewing angles, tilt and pitch values. Each different configuration of these parameters results in different coverage area for a sensor. In this work, the optimization of sensor siting mainly focus on finding out sensor sites and sensor running parameters on terrain at the area of interest which provides maximum coverage. ■ WC65 H - Room 408, 4th Floor Inventory Management VI Contributed Session ■ WC67 Chair: Ozden Cakici, PhD Student, University of Rochester, Carol G Simon Hall 4th Floor, Rochester, NY, 14627, United States of America, engin.cakici@simon.rochester.edu 1 - Managerial Application of Reducing Lead Times on Safety Stock Zhi Tao, PhD Student, Kent State University, Dep. of M&IS, Kent, 44242, United States of America, ztao@kent.edu H - Room 412, 4th Floor Simulation III Contributed Session Chair: Javier Faulin Fajardo, Professor, Public University of Navarre, Campus Arrosadia, Pamplona, 31006, Spain, javier.faulin@unavarra.es 1 - Simulation of Contribution Rates to Fund Potential U.S. State and Federal Parental Leave Policies Beth Neary, PhD Student, Indiana University, 1315 E. 10th St. Room 341, Bloomington, IN, 47405, United States of America, bneary@indiana.edu In this paper, I extend Ever’s paper (1999) by applying it to normal distribution of lead time and demand and making interactive graphs to show the decision rule of reducing safety stock based on the coefficient of variation of demand. Implication of the findings on vendor managed inventory is further explored. 2 - Comparison of Continuous and Periodic Review Inventory Policies with Continuous Time Costing Ozden Cakici, PhD Student, University of Rochester, Carol G Simon Hall 4th Floor, Rochester, NY, 14627, United States of America, engin.cakici@simon.rochester.edu, Harry Groenevelt, Abraham Seidmann The United States is the only developed nation that lacks a national paid parental leave program. Several U.S. states, including California, New Jersey, and soon Washington, have instituted their own benefit programs. This project seeks to inform state and federal policy development by simulating the costs of potential paid leave provisions. Specifically, Monte Carlo simulation estimates payroll tax contribution rates for varying benefit period lengths, subsidy levels, and weekly caps. We develop a unified analysis characterizing both periodic and continuous inventory review policies assuming a general convex inventory related cost function and stationary demand with independent increments. The use of continuous costing allows us to correctly compare the economic performance of a variety of periodic and continuous review policies, while also providing the ability to assess the impact of tactical measures like lead time reduction and review policy changes. 2 - Simulating Team Selection Strategies for Youth Sports Programs Stephanie Marhefka, Undergraduate Researcher, University of Arkanas, Department of Industrial Engineering, Fayetteville, AR, 72701, United States of America, smarhefk@uark.edu, Scott J. Mason, Ed Pohl In this presentation we discuss several strategies for forming youth sports teams. The goal is to find a strategy that yeilds a balnced set of teams and accounts for pairing of coaches with children as well as skill levels of children. An Excel-Based VBA model is used to compare three player allocation heuritic models. Once teams are selected a season is simulated and the records of the teams are analyzed for balance. One strategy is shown to be superior. 431 WC68 INFORMS Austin – 2010 3 - Calibration of Computer Models using Stochastic Approximation Szu Hui Ng, Department of Industrial and Systems Engineering National University of Singapore, ISE Department, NUS, Singapore, isensh@nus.edu.sg ■ WC69 Computer models are widely used to simulate real processes. However, there always exist some parameters which are unobservable in the real process but need to be specified in the model. The procedure to adjust these unknown parameters to fit the model to observed data is known as calibration. Here, we propose an effective and efficient algorithm based on the stochastic approximation approach for calibration. We demonstrate its feasibility and apply it to a disease microsimulation model. Sponsor: Transportation Science and Logistics Society Sponsored Session H - Salon F, 6th Floor Reverse Logistics I Chair: Theresa Barker, PhD, University of Washington, Box 352650, Seattle, WA, 98115, United States of America, barkertj@u.washington.edu 1 - Coordination in Reverse Supply Chains: A System Dynamics Approach Fereshteh Mafakheri, PhD Candidate, HEC Montreal, Montreal, QC, Canada, fereshteh.mafakheri@hec.ca, Fuzhan Nasiri 4 - Simulation of Multimodal Transport of Goods Between the Regions Atlantic and Mediterranean in Spain Alejandro Garcia del Valle, Professor, University La Coruna, Mendizabal s/n, Ferrol, 15403, Spain, agvalle@udc.es, Diego Crespo Pereira, Rosa Rios Prado, David del Rio Vilas, Javier Faulin Fajardo A reverse supply chain is dealing with recovering a maximum value from products at the end of their life cycle by promoting recycling, re-manufacturing, refurbishing, and reusing activities. The objective is to protect the environment while creating profit through material or energy recovery. In this paper, we explore a System Dynamics approach to investigate the benefits of coordination between various parties involved in a reverse supply chain for used printer cartridges. The roads congestion and environmental impacts they generate are a significant problem in developed countries. Spain has road, rail and sea: it is therefore crucial to study the multimodal transport. The sea-road inter-modality presents an interesting case of freight transport simulation. We will study how the goods could be distributed among the existing infrastructure. The proposed simulation model will address the transportation costs and the mechanisms of choice for users. 2 - Incentives and Reverse Logistics Channels with Remanufacturing Chester Xiang, Assistant Professor, Clarkson University, 8 Clarkson Ave, Potsdam, NY, 13699, United States of America, cxiang@clarkson.edu, Dennis Yu ■ WC68 We study a closed-loop supply chain with remanufacturing. The customer demand is divided into two segments, i.e., business and individual customers, which show different responses to incentives of returning used products. The reverse logistics channels exhibit economies of scale. A third party can be used as a used-product collecting agent. We investigate the manufacture’s incentive schemes, reverse logistics channel strategies, and resulting financial and social impacts. H - Room 415, 4th Floor Strategy/Strategic Planning I Contributed Session Chair: Dale Amburgey, Director of Enrollment Analysis, Saint Joseph’s University, 5600 City Avenue, Philadelphia, PA, 191931, United States of America, dale.amburgey@sju.edu 1 - Temporal Fit, Misfit, and Performance: Testing Pace Entrainment in the Movie Production Industry Miles Zachary, Texas Tech University, RCOBA Box 42101, Lubbock, TX, 79409, United States of America, miles.zachary@ttu.edu, Jeremy Short, Tyge Payne 3 - Part Recovery Under Quality and Demand Uncertainty with Environmental Costs Gonca Yildirim, University of Florida, University of Florida, Gainesville, FL, 32611, United States of America, gonca@ufl.edu, Elif Akcali, Pelin Bayindir We consider acquisition and stocking decisions, motivated by the operations of a salvaging facility that collects a particular end-of-life product, performs a series of disassembly and recovery operations to reclaim a reusable part and sells the recovered part in the used parts market. We model uncertainties in demand and quality classification of the parts and include environmental fees that create a nonnegligible tradeoff against the operational costs in acquisition and stocking decisions. Entrainment theory is concerned with the effects of pace and/or phase synchronizations of two or more activities within a system. This paper utilizes entrainment theory to develop hypotheses and longitudinally test a model of temporal fit, misfit, and performance in the movie industry in order to examine the understudied and elusive role of time and timing’s relationship to organizational performance. 4 - The Impact of Legislation on Product Recovery: Reuse or Recycle? Ibrahim Karakayali, Post-doctoral Research Fellow, McGill University, Desautels Faculty of Management, 1001 Sherbrooke St. West, Montreal, QC, H3A1G5, Canada, ibrahim.karakayali@mcgill.ca, Luk Van Wassenhove, Tamer Boyaci, Vedat Verter 2 - Competitive Dynamics in Buyer-supplier Relationships Yan Emma Liu, The University of Melbourne, Level 10, 198 Berkeley Street, Parkville, Melbourne, Australia, yanliu@unimelb.edu.au, Shu-Jung Sunny Yang This paper studies the impact of co-optitive awareness on buyer-supplier relationships. We develop a behavioral game-theoretic model, based on prospect theory, to investigate the motivation of vertical (dis)integration. Our analysis shows that value creation is directly proportional to downstream organization redundancy and value appropriation is influenced by upstream organization redundancy. Our research highlights the risk of ignoring behavioral drivers in decision making. In this study, we develop stylized models to assess the effects of material recovery targets (induced by legislation such as WEEE) on industry decisions pertaining to product reusability and recycling. We conduct a comparative analysis of centralized setting where there is cannibalization among the new and the remanufactured products. Our analytical framework also incorporates multiple stakeholders including the OEM, consumers, regulator, and environmentally conscious groups. 3 - The Stakeholders’ Involvement in the Strategic Planning Process Baris Carikci, TUBITAK, Kocaeli, Kocaeli, Turkey, bcarikci@yahoo.com ■ WC70 H - Salon G, 6th Floor The tendency of Turkish public organization in favor of strategic management has become a apparent fact in Turkey. The aim of the paper is to explain the tools to uncover the relation between a successful strategic management process and stakeholders’ involvement in the examples of distinguished Turkish public institutions. With these basic tools, public sector can improve the tools they use to initiate their stratagic management programs. Fleet-Level Environmental Evaluation of New Aircraft and Technologies Sponsor: Aviation Applications Sponsored Session 4 - Using Business Intelligence in College Admissions: A Strategic Approach Dale Amburgey, Director of Enrollment Analysis, Saint Joseph’s University, 5600 City Avenue, Philadelphia, PA, 191931, United States of America, dale.amburgey@sju.edu, John Yi Chair: William Crossley, Professor, Purdue University, School of Aeronautics and Astronautics, 701 W. Stadium Ave, West Lafayette, IN, 47907-2045, United States of America, crossley@purdue.edu 1 - Evaluating Future Environmental Impact of US Aviation via System Dynamics and Resource Allocation William Crossley, Professor, Purdue University, School of Aeronautics and Astronautics, 701 W. Stadium Ave, West Lafayette, IN, 479072045, United States of America, crossley@purdue.edu Data from first-year enrolling students were analyzed to develop predictive models. A decision tree analysis, a neural network analysis, and a multiple regression analysis were conducted to predict each student’s GPA at the end of the first year of academic study. Overall model performance was evaluated by using the average square error. Suggestions for future analysis include expansion of the study to include more student-centric variables and to evaluate GPA at other student levels. This study integrates system dynamics (SD) and resource allocation (RA) to evaluate environmental impact of new aircraft and technologies. SD models observed aviation trends and behaviors like order-delivery, price-demand elasticity, and environmental policy dynamics. RA determines the fleet mix to maximize airline profits subject to constraints. Results illustrate the impact of demand, policies, and new aircraft technologies on emissions and noise over the 2005-2040 period. 432 INFORMS Austin – 2010 WC72 3 - A Cost-constrained Measure of Energy Efficiency Kankana Mukherjee, Babson College, kmukherjee@babson.edu, Subhash Ray, Lei Chen 2 - Revenue-based Allocation Model for Fleet-level Environmental Impacts of Airline Operations Muharrem Mane, Post-doctoral Researcher, Purdue University, School of Aeronautics and Astronautics, 701 W. Stadium Ave, West Lafayette, IN, 47907-2045, United States of America, mane@purdue.edu, Dan DeLaurentis, William Crossley We provide a measure of energy-use efficiency for a firm with cost constraints. Using DEA, we investigate the energy efficiency of the US manufacturing sector across states. Our results indicate that in many states the actual energy use by the typical firm exceeds the optimal use without any increase in cost. We also find that an effective tax on energy use in manufacturing would reduce the aggregate energy usage while at the same time increasing the aggregate labor employment in this sector. This work uses a resource allocation model of airline operations to estimate the impact that new technology and new aircraft have on fleet-level CO2 and NOx emissions and airport noise. To approximate airline decision-making, we created a simplified revenue model based on flight frequency and trip length. Using this in the resource allocation objective function, we can approximate airline operations and study the impact of aircraft-specific improvements on fleet-level environmental metrics. 4 - Eco-efficiency Within Selected US Industries using Data Envelopment Analysis Paul Rouse, University of Auckland, p.rouse@auckland.ac.nz 3 - Decomposition Approach for Aircraft Allocation Under Environmental Considerations Isaac Tetzloff, Graduate Student, Purdue University, School of Aeronautics and Astronautics, 701 W. Stadium Ave, West Lafayette, IN, 47907-2045, United States of America, isaact@purdue.edu, William Crossley We set out to provide further empirical evidence on the relationship between firm environmental performance and economic performance. In contrast to other studies which have used either partial productivity measures or purely accounting ratios, we use a frontier production model, data envelopment analysis (DEA), using multiple inputs and multiple outputs to estimate economic performance. Using data from four U.S. industries that are typically viewed as ‘highly environmentally sensitive’ for a three year (2006 to 2008) period, we find some evidence that higher levels of environmental performance are significantly associated with higher levels of economic efficiency. Our empirical evidence is therefore broadly consistent with the ‘Porter’ hypothesis; that is greater firm environmental performance is associated with higher levels of economic performance. Results, however, are mixed with positive and statistically significant coefficients on both environmental strengths and weaknesses. We then use the Fare and Grosskopf ‘weak disposability’ framework to explain the conflicting results in the regression analyses using the KLD strengths and weaknesses. Previous work to allocate aircraft amongst 257 domestic and international airports used one large integer programming problem. Assumptions and abstractions simplified the problem to represent a majority of commercial airline operations with at least the arrival or destination airport in the US. Decomposing the problem into smaller allocation problems maintains runtimes similar to the previous model, and now includes multiple airlines, more aircraft models, and ‘one-way’ routes. 4 - Examining the Potential Environmental Impact of Legacy and Budget Carrier Competitive Balance Datu Agusdinata, Post-doctoral Researcher, Purdue University, School of Aeronautics and Astronautics, 701 W. Stadium Ave, West Lafayette, IN, 47907-2045, United States of America, bagusdin@purdue.edu ■ WC72 H - Salon J, 6th Floor Legacy and budget carriers in the US operate and compete using different business (e.g. cost & fare structure) and operations (e.g. fleet composition, network structure, and level of service) models. Based on a logit model to ascertain the market share of each carrier, this study investigates how the competition may evolve over time and assesses the resulting emissions and noise impact under multiple scenarios of technology improvement rate, demand growth, and relative cost advantage. Facility Logistics Interactive Session: Distribution Center Operations Sponsor: Transportation Science and Logistics Society Sponsored Session Chair: Russell Meller, Hefley Professor of Logistics and Entrepreneurship, University of Arkansas, 4207 Bell Engineering, Fayetteville, AR, 72701, United States of America, rmeller@uark.edu 1 - Decentralized Control of High Density Storage Systems Kevin Gue, Associate Professor, Auburn University, Department of Industrial & Systems Engin, Auburn, AL, United States of America, kevin.gue@auburn.edu, Kai Furmans ■ WC71 H - Salon H, 6th Floor Decision Support Models in DEA Cluster: In Honor of Bill Cooper Invited Session We describe a decentralized control algorithm for a grid-based, high density storage system based on the “slide puzzle architecture.” When executed with constant work-in-process, the system provides very high throughput, and yet it consumes less space than a typical automated storage and retrieval system. Chair: Vladimir Krivonozhko, Institute for Systems Analysis, KrivonozhkoVE@mail.ru 1 - DEA Models for Decision Making Support in Negotiation Process Vladimir Krivonozhko, Institute for Systems Analysis, KrivonozhkoVE@mail.ru, Alexander Piskunov, Andrey Lychev, Maria Piskunova 2 - The Fishbone Triangle Design for Dual-Command Cycles in a Unit-Load Warehouse Russell Meller, Hefley Professor of Logistics and Entrepreneurship, University of Arkansas, 4207 Bell Engineering, Fayetteville, AR, 72701, United States of America, rmeller@uark.edu, Letitia Pohl, Kevin Gue In this paper, an approach is proposed on evaluation of agreements on transnational projects during the negotiation process. One can show that the negotiation process can be represented as the behaviour of decision making units (countries) in the multidimensional space of economic indicators using DEA models. In this case, the goals that can be reached by units as a result of accomplishment of joint project can be determined as points in the multidimensional space. Optimal directions toward these goals and cones of possible directions can be found with the help of Analytic Hierarchy Process (AHP). Our approach is illustrated on the real-life data taken from open international sources. The fishbone warehouse design improves upon traditional warehouse designs for single-command cycles, but is not as efficient for the travel-between leg of a dualcommand cycle. The fishbone triangle design was developed to address this issue. We have developed a set of analytical expressions for travel-between in the fishbone triangle warehouse, which allows us to optimize this non-traditional warehouse design. We will present results on its performance. 3 - Determining the Optimal Aisle-width for a Semi-automated Picking System in a Distribution Center Pratik Parikh, Assistant Professor, Wright State University, 3640 Col Glenn Hwy, 207 Russ Eng Center, Dayton, OH, 45435, United States of America, pratik.parikh@wright.edu, Sheena Finney 2 - The Winner is Kobe: Site Selection for the Next-generation Supercomputing Center in Japan Kaoru Tone, National Graduate Institute for Policy Studies, Japan, tone@grips.ac.jp The Next Generation Supercomputer R&D Project is an endeavor to create a 10 Pflop/s system by 2012. It will be considered to be one of the “Key Technologies of National Importance of Japan.” Its goals are: (1). Development and installation of the most advanced high performance supercomputer system; (2). Development and wide use of application software to utilize the supercomputer to the maximum extent; (3) Provision of a flexible computing environment by sharing the next generation supercomputer through connection with other supercomputers ; (4) Establishment of an “Advanced Computational Science and Technology Center.” In this talk, I will report how the site selection was decided using AHP and DEA. We consider the aisle-design problem for a semi-automated picking system that uses a person-on-board material handling equipment, such as an order picker truck. Using a previously developed model to determine the optimal storage level for such a system, we conduct a simulation study to determine the aisle-width (narrow or wide) that minimizes total system cost. We also compare our results with those obtained for a manual system to generate managerial insights when designing such systems. 433 WC73 INFORMS Austin – 2010 4 - A Network Model for Warehouses with Non-Traditional Aisles Omer Ozturkoglu, Auburn University, Department of Industrial&Systems Engineering, Auburn, AL, 36849, United States of America, ozturom@auburn.edu, Kevin Gue, Russell Meller 2 - Environmental Risk Analysis of Railroad Transportation of Hazardous Materials Rapik Saat, Postdoctoral Research Associate, University of Illinois at Urbana-Champaign, 205 N Mathews RM3214, Urbana, IL, 61801, United States of America, mohdsaat@illinois.edu, Chris Barkan We show how to construct non-traditional aisle designs for unit-load warehouses with multiple pickup and deposit (P&D) points, using a network model to represent storage locations and P&D points. The model uses a meta-heuristic to search for optimal angles of cross aisles and picking aisles. This presentation will describe a quantitative risk analysis of rail transportation of hazardous materials using an environmental consequence model in conjunction with a geographic information system (GIS) exposure analysis along the U.S. rail network. The annual risk estimate incorporates the estimated remediation cost, route-specific probability distributions of soil type and depth to groundwater, annual traffic volume, railcar accident rate, and tank car safety features. ■ WC73 3 - Dual Toll Pricing for Hazardous Material Transport with Linear Delay Jiashan Wang, University at Buffalo- SUNY, Department of Industrial Engineering, Buffalo, NY, United States of America, jw282@buffalo.edu, Yingying Kang, Rajan Batta, Changhyun Kwon H - Salon K, 6th Floor Joint Session TSL/ SPPSN: Methods to Support Regional Evacuation We propose a dual toll pricing method to mitigate risk of hazmat transportation. We aim to control both regular and hazmat vehicles to reduce the risk. We incorporate a new risk measure to consider duration-population-frequency of hazmat exposure. We formulate the model as an MPEC problem and then decompose the formulation into first-stage and second-stage problems. For each stage problem, we present methods to solve them separately. A numerical example is provided. Sponsor: Transportation Science and Logistics Society/ Public Programs, Service and Needs Sponsored Session Chair: Irina Dolinskaya, Assistant Professor, Northwestern University, 2145 Sheridan Road, M235, Evanston, IL, 60208, United States of America, dolira@northwestern.edu 1 - Design of an Evacuation Network for Hurricane Evacuation Xinghua Wang, Texas A&M University, 303K Zachry, TAMU, College Station, United States of America, wxh55@tamu.edu, Justin Yates, Halit Uster Wednesday, 3:30pm - 5:00pm ■ WD01 We consider large scale evacuations in expected extreme event situations such as hurricanes. We present a mixed integer model to minimize total costs under time constraints while determining associated facility locations and traffic flows to construct evacuation routes. We develop a Benders decomposition based solution approach and report numerical results using Texas-based real data facilitated by GIS. C - Ballroom D1, Level 4 Joint Session ENRE/ QSR: Renewable Energy Integration into Power Systems for Smart Operations 2 - An Integrated Demand-Supply Framework for Evacuation Operations Yu Ting Hsu, Purdue University, West Lafayette, IN, United States of America, yhsu@purdue.edu, Srinivas Peeta Sponsor: Energy, Natural Resources and the Environment/ Quality, Statistics and Reliability Sponsored Session Chair: Eunshin Byon, PhD, Postdoctoral Research Associate, Texas A&M University, 241 Zachry, 3131 TAMU, College Station, TX, 77840, United States of America, esbyun@neo.tamu.edu 1 - Optimizing the Acquisition and Operation of On-site Electricity Generation Kris Pruitt, kpruitt@mymail.mines.edu, Rob Braun, Alexandra Newman Evacuation operations involve perspectives from both the demand and supply sides. This study proposes an integrated operational framework to address the interactions between evacuation flow management and individual behavior, by using robust evacuation behavior models that consider the various factors that influence evacuation-related decision-making. 3 - Large-Scale Evacuations with Arc Routing Mark Hickman, Associate Professor, University of Arizona, Civil Engineering, 1209 E. Second St., Bldg 72, Tucson, AZ, 85721-0072, United States of America, mhickman@email.arizona.edu, Moshe Dror We present a mixed-integer, nonlinear program for designing and operating an onsite generation system to supply electricity to a large, commercial building. The system design includes renewable and non-renewable generation, net-metering to the grid, and on-site storage. The model determines the optimal mix of generators and storage units to acquire, along with their operating levels over time, to minimize total cost subject to system performance characteristics and the building’s demand. We consider a routing of public vehicles to evacuate persons during a large-scale emergency. To facilitate the evacuation, we consider a routing of vehicles along roadways to pick up people at their residences or other locations. We present an arc routing model for this case and illustrate the model on a large-scale case study. 2 - Simulation and Optimization of Wind Farm Operations Under Stochastic Conditions Eunshin Byon, PhD, Postdoctoral Research Associate, Texas A&M University, 241 Zachry, 3131 TAMU, College Station, TX, 77840, United States of America, esbyun@neo.tamu.edu ■ WC74 H - Room 602, 6th Floor Hazardous Material Transportation This research aims at developing models and associated solution tools to devise optimal maintenance strategies for wind turbines, helping reduce the operation costs and enhancing the marketability of wind power. We provide an integrated framework including optimization models, and a discrete event-based simulation model characterizing the dynamic operations of wind power systems. We highlight the benefits of the resulting strategies through a case study. Sponsor: Transportation Science and Logistics Society Sponsored Session Chair: Changhyun Kwon, Assistant Professor, University at Buffalo, 400 Bell Hall, Buffalo, NY, 14260, United States of America, chkwon@buffalo.edu 1 - Value-at-Risk Model for Hazmat Transport Yingying Kang, PhD Candidate, University at Buffalo - SUNY, Department of Industrial Engineering, 438 Bell Hall, Buffalo, NY, 14260, United States of America, ykang4@buffalo.edu, Rajan Batta, Changhyun Kwon 3 - Reliability Evaluation of Wind Turbine via Computer Simulation and Laboratory Experiments Haitao Liao, Assistant Professor, The University of Tennessee, 211 Pasqua Building, Knoxville, TN, 37996, United States of America, hliao4@utk.edu, Seyed Ahmad Niknam, Janet Twomey It is important to ensure the long-term reliability of wind generators for secured, uninterrupted power extraction from the wind. This research aims at evaluating the reliability of wind generators in time-varying environments via computer simulation and laboratory experiments. We propose a new measurement of risk in hazmat transportation, namely Value-atRisk (VaR). The VaR measurement aims to gauge the cutoff risks within a certain confidence level, instead of minimizing the expected risk or maximal risk of a hazmat path directly. This allows the choice of a hazmat route according to decision makers’ risk preferences. Furthermore, we display that the route choice with the VaR model depends on the level of risk tolerance. 434 INFORMS Austin – 2010 ■ WD02 WD04 2 - Interactive Evolutionary Multi-Criteria Scheduling Jon Marquis, Senior Systems Engineer, Raytheon, 1151 East Hermans Road, Tucson, AZ, 85756, United States of America, jonemailbox1@gmail.com, John Fowler, Esma Gel, Pekka Korhonen, Jyrki Wallenius, Murat Köksalan C - Ballroom D2, Level 4 Energy II Contributed Session We present a new approach to multi-criteria scheduling using an interactive evolutionary algorithm with a scheduling heuristic to develop solutions. The algorithm sends a subset of the solutions to the decision maker (DM) for evaluation and uses the resulting preference information to evaluate new solutions and guide the algorithm. We apply the algorithm to the weighted completion time, total tardiness, and maximum lateness criteria. Chair: Nicolas Lopez, Research Assistant, The University of Texas at El Paso, 500 West University Avenue, El Paso, TX, 79902, United States of America, nlopez3@miners.utep.edu 1 - Incorporating Gas Pricing Into Oil & Gas Asset Development Planning - An Example Chaiyaporn Wiboonkij-Arphakul, Decision Analyst, Chevron, Tower III, SCB Park Plaza, 19 Ratchadapisek Rd, Chatuchak, Bangkok, 10900, Thailand, cwiboonkij@gmail.com, Ing Jye Tsai 3 - Solving Multiobjective Mixed Integer Programs using Convex Cones Murat Köksalan, Middle East Technical University, ODTU 06531, Ankara, Turkey, koksalan@ie.metu.edu.tr, Jyrki Wallenius, Banu Lokman, Pekka Korhonen As gas is sold in the $ per BTU, there is a clear incentive for one to maximize profits by accelerating the development of high-BTU wells. However, doing so in some environment (e.g., under Gas Sales Agreement) may lead to the loss of low-BTU gas reserves and the delivery shortfall penalty. For Chevron Thailand, profit is maximized through the ranking of drilling projects’ profitability index while BTU forecast is only used to ensure that future production meets contractual specifications. We assume that the decision maker’s preferences are consistent with a quasiconcave utility function. Based on the convex cones derived from past preferences, we create constraints to prevent solutions in the implied inferior regions. We guarantee finding the most preferred solution and our computational results show that a reasonable number of pairwise comparisons are required. 2 - A Framework to Integrate Renewable Energy to Improve the Energy Efficiency: An OR Application Haifeng Wang, IBM Research - China, Building19, Zhongguancun Software Park, 8 Dongbeiwang West Rd, Haidian District, Beijing, China, whf@cn.ibm.com, Wenjun Yin, Jin Dong, Feng Gao ■ WD04 C - Ballroom D4, Level 4 Sustainability II This paper focuses on developing a framework for smart grid to utilize weather and renewable energy production forecasting to help integrate distributed renewable energy and energy storage into the electric distribution and transmission system. A demand-supply matching model is developed, in which power demand is modeled a given stochastic process, and the optimal unit planning policy is researched. Moreover, the renewable energy efficiency is evaluated for different feasible policies. Contributed Session Chair: Amrou Awaysheh, Assistant Professor of Operations Management, IE Business School, Maria de Molina, 12 - 5 planta, Madrid, 28006, Spain, amrou.awaysheh@ie.edu 1 - The Impact of Green Vehicles on the Market Value of Automakers Qindong Liu, University of Connecticut School of Business, 2100 Hillside Road, Storrs, CT 06269, United States of America, qindong.liu@business.uconn.edu, Jan Stallaert 3 - A Greedy Approach to Scheduling Outage Tasks for Distribution Power Network Ming Zhao, IBM Research - China, Diamond building, ZGC Software Park, Haidian District, Beijing, 100193, China, papayazm@gmail.com, Feng Jin, Hairong Lv, Qiming Tian, Jin Dong, Wenjun Yin We conduct an event study to explore how stock markets react to automakers’ fuelefficient product strategies. We find automakers’ green technology and product innovations have a positive impact on their market valuation, although the technology and market segment choices have different implications. The abnormal returns could be explained by both internal and external factors. More interesting, our analysis indicates that product design variables moderate those relationships. Because of the complexity of distribution power network, outage task scheduling problem is usually large-scale, which results in unpractical long running time for many traditional methods. In this paper, combination weight between different tasks was defined. Then, a weight-based greedy algorithm was proposed to facilitate the procedure. In this way, computational complexity was reduced from O(t^n) to O(tn). Test results on a real distribution system show the efficiency of the approach. 2 - A LCA Method Considering Multi-Scenario and System Uncertianty Jianzhi Li, Assistant Professor, The University of Texas - Pan American, 1201 W University Dr., Edinburg, TX, 78539, United States of America, jianzhi.li06@gmail.com, Xiaowei Wang 4 - Hybrid Power Systems Optimization Considering Different Renewable Energy Technologies Nicolas Lopez, Research Assistant, The University of Texas at El Paso, 500 West University Avenue, El Paso, TX, 79902, United States of America, nlopez3@miners.utep.edu, Jose Espiritu Current LCA approaches failed to consider spatial and temporal system uncertainty in its calculation. A new LCA method is proposed which considers uncertain future multi-scenario. The LCI data are collected as per scenario including pollution emissions and character information that are used to generate personal, spatial and temporal factors, which reflect the diversity of environment. The impacts is obtained by summing up the results of each scenario wighted by the scenario probabilities. Hybrid power systems need to be evaluated based on the requirements of high penetration renewable energy technology applications. Additionally, modeling and analysis storage systems integration are also necessary to increase the effectiveness of hybrid power configurations. In the present talk, a software based simulation to understand the Hybrid power systems response considering various renewable energy technologies and energy storage options is presented. 3 - The Impact of Social Issues Management on Firm Performance An Event Study Amrou Awaysheh, Assistant Professor of Operations Management, IE Business School, Maria de Molina, 12 - 5 planta, Madrid, 28006, Spain, amrou.awaysheh@ie.edu, Robert D. Klassen The management of social issues can have a substantial impact on a firm’s financial performance. Social issues are complex, and managing them requires a range of practices. Examples include establishing workforce policies for safe work practices or diversity; however, a firm may also be involved in negative practices, such as the use of illegal labor practices. This paper will present the results from an ongoing event study that examines the impact of social issues management on a firm’s value. ■ WD03 C - Ballroom D3, Level 4 Interactive Multiple Criteria Decision Making Sponsor: INFORMS Section on Multiple Criteria Decision Making Sponsored Session Chair: Murat Köksalan, Middle East Technical University, ODTU 06531, Ankara, Turkey, koksalan@ie.metu.edu.tr 1 - An Interactive Approach for MCDM using a Hybrid Tchebycheff/Linear Utility Function Ozgen Ozbey, SUNY Buffalo, 308A Bell Hall, Department of Industrial and Systems Eng, Buffalo, 14260-1900, United States of America, oozbey2@buffalo.edu, Mark H. Karwan We improve our previously developed MILP formulation to estimate a Decision Maker’s (DM) utility function used during an interactive method employing pairwise comparisons. The utility function is approximated by a Tchebycheff or hybrid function with Tchebycheff and linear components. We consider a DM’s precision and “strength of preferences” to obtain a most preferred solution among implicit alternatives in an effective manner. We present computational results and comparisons with other methods. 435 WD05 INFORMS Austin – 2010 ■ WD05 ■ WD07 C - Ballroom D5, Level 4 C - Ballroom F & G, Level 4 Dynamic Programming/Control II Supply Chain, Closed-loop II Contributed Session Contributed Session Chair: Suleyman Demirel, PhD Candidate, Ross School of Business, University of Michigan, 701 Tappan Ave, Ann Arbor, MI, 48104, United States of America, sdemirel@umich.edu 1 - Ad Valorem Tax and the Cumulated Output of Exhaustible Resources Runfang Xu, PhD Candidate, Xi’an Jiaotong University, No.28, Xianning West Road, Xi’an, 710049, China, runfangxu@yahoo.com, Xinmei Liu Chair: Jo Min, Iowa State University, IMSE Department, 3004 Black, Ames, IA, 50011, United States of America, jomin@iastate.edu 1 - Hybrid Manufacturing/Remanufacturing System in Cascade Reuse Yasutaka Kainuma, Tokyo Metropolitan University, 6-6, Asahigaoka, Hino, Tokyo, 191-0065, Japan, kainuma@sd.tmu.ac.jp In this research, we constructed a cascade reuse hybrid manufacturing/remanufacturing model. We proposed the optimal ordering policy minimizing manufacturer’s total costs when manufacturing two grades of products. In the data examples, comparing the proposal policy with the policy of the actual operations of company-A, we could confirm the optimality of the proposal policy. This paper, after modifying the Hotelling model and using the dynamic control method, researches the relation between ad valorem tax and cumulated output of exhaustible resources under monopoly. It is shown that the cumulated output is lower than perfect competition when the ad valorem tax rate equals to zero. And the cumulated output is decreased more when the ad valorem tax rate more than zero. However, the cumulated output is increased when the ad valorem tax rate less than zero. 2 - Joint Inventory-promotion Decision in Closed-loop Hybrid Manufacturing System S. Phil Kim, PhD Candidate, Purdue University, 315 N. Grant Street, West Lafayette, IN, 47907, United States of America, ksphil@purdue.edu, Seokcheon Lee, J. George Shanthikumar 2 - Sensitivity-Based Nested Partitions for Solving Markov Decision Processes Weiwei Chen, University of WIsconsin-Madison, 1513 University Avenue, Madison, WI, 53706, United States of America, wchen26@wisc.edu, Leyuan Shi, Yanjia Zhao, Xiaohong Guan In this paper, Markov decision process is used for the joint inventory-promotion decision problem in a closed-loop hybrid system. The stochastic returns are correlated with the volume of circulation. The demands are also stochastic and influenced by the promotion decision. The state space can be divided into promotion-desired and promotion-not-desired spaces. For a given decision on the promotion, we show that the optimal solution structure is completely defined by two points in the state space. This paper introduces an algorithm to solve finite-horizon total-cost Markov decision processes with non-stationary policies. It is based on Nested Partitions (NP) global optimization framework, and combines the search power of a local optimizer using sensitivity-based analysis. An intelligent partitioning approach is developed to determine the new partitions adaptively based on the information from previous iterations. The numerical example shows the effectiveness of the proposed algorithm. 3 - ANP Methodology and Reverse Supply Chain Sharon Ordoobadi, University of Massachusetts, 285 Old westport Road, Dartmouth, United States of America, sordoobadi@umassd.edu The objective is development of a decision tool to help with selection of the third party reverse logistics provider. The criteria to be considered in the evaluation process are identifgied. The ANP methodology is applied to rank the potential providers. The provider with the highest ranking is chosen to perform the reverse logistic function. 3 - Dynamic Airline Asset Allocation Incorporating Econometric Demand Models Navindran Davendralingam, Purdue University, School of Aeronautics and Astronautics, 701 West Stadium Avenue, West Lafayette, 47906, United States of America, davendra@purdue.edu, William Crossley 4 - Closed-loop Supply Chain with Dynamic Returns and Incentives Pietro De Giovanni, NOVA School of Business and Economics, Campus Campolide, 1099, Lisbon, Portugal, pietro.degiovanni@fe.unl.pt Operational adjustments by airlines translate to latent passenger observations who dictate future demand trends based on cost feasibility and ancillary benefits offered by various ticket itineraries being published. The current proposed research develops a conceptual dynamic framework that builds upon previous paradigms in dynamic programming, econometrics and system engineering to maximize revenue for a given airline using tactical asset allocation subject to reflexive demand feedback. In a closed-loop supply chain (CLSC), a single manufacturer and a single retailer invest in green activities to enhance the product return. Coordination is evaluated by means of a pay-back contract while the return policy is managed in an active manner. The return rate is thus modeled as a dynamic equation that evolves over time according to the green activities. We investigate the conditions under which coordination is Pareto-improving. 4 - Resource Taxation and the Cumulated Output of Exhaustible Resource Under the Externality Runfang Xu, PhD candidate, Xi’an Jiaotong University, No.28, Xianning West Road, Xi’an, 710049, China, runfangxu@yahoo.com, Xinmei Liu 5 - Product Weight Reduction Investment and Collection Rate in a Closed Loop Supply Chain Jo Min, Iowa State University, IMSE Department, 3004 Black, Ames, IA, 50011, United States of America, jomin@iastate.edu, Wenbo Shi, Karla Valenzuela How to enhance cumulated output and how to lengthen the total lifetime of exhaustible resources is a very popular topic. Firstly, this paper constructs a dynamic optimal control model under the condition of externality. Secondly, this paper, applying simulation, analyses the relationship between resource taxation and cumulated output and total lifetime. Finally, the results are confirmed by data from China. We investigate a Stackelberg game consisting of a manufacturer/remanufacturer who directly sells to customers and a collector of the used products. The collector is the follower who determines the collection rate and the manufacturer is the leader who determines the price and the product weight reduction investment. As the cost saving of remanufacturing increases, the product weight and collection rate both increase. i.e., the environmental policies of reduce and reuse may be selfcontradictory. 5 - Production and Inventory Control for a Two-Stage Assemble-toOrder System with Uncertain Capacities Suleyman Demirel, PhD Candidate, Ross School of Business, University of Michigan, 701 Tappan Ave, Ann Arbor, MI, 48104, United States of America, sdemirel@umich.edu, Roman Kapuscinski, Izak Duenyas Consider a firm assembling product from subcomponents, where both assembly capacity and subassembly capacities are uncertain. The assembly capacity is common, while each component has dedicated subassembly resources. The firm may hold inventory of subassemblies. We analyze a multi-period inventory model for two products, and derive the optimal replenishment policy of the subassemblies as well as the optimal priority scheduling of the assembly resource. 436 INFORMS Austin – 2010 ■ WD08 WD10 2 - Bounded Rationality in Service Systems Tingliang Huang, Kellogg School of Management, Northwestern University, Leverone 529, Jacobs Center, 2001 Sheridan Road, Evanston, IL, 60208, United States of America, tinglianghuang@kellogg.northwestern.edu, Achal Bassamboo, Gad Allon C - Room 11A, Level 4 Facility Location II Contributed Session The traditional economics and queueing literature typically assume that customers are fully rational. In contrast, in this paper, we study canonical service models with boundedly rational customers. We capture bounded rationality using a framework in which better decisions are made more often, while the best decision needs not always be made. Chair: Jiamin Wang, Associate Professor, Long Island University, Roth Hall 202, Long Island University, 720 Northern Blvd, Brookville, 11548, United States of America, jiamin.wang@liu.edu 1 - A Heuristic Procedure for the Integrated Facility Layout Design and Flow Assignment Problem Seyed Ali Taghavi, Wayne State University, 4815 Fourth Street, detroit, MI, 48202, United States of America, dz3738@wayne.edu, Alper Murat 3 - Hyperbolic Discounting in a Service System: Implications for Pricing & Information Provision Erica Plambeck, Professor, Stanford Graduate School of Business, 518 Memorial Way, Stanford, CA, 94305, United States of America, plambeck_erica@GSB.Stanford.Edu, Qiong Wang We study integrated lay-out design problem and product flow assignment problem. The lay-out design decisions involve planar location of unequal-area machines with duplicates. The product flows are assigned to machines according to the product processing routes. We propose a heuristic procedure based on the alternating location-assignment heuristic. Then, we apply a perturbation algorithm to escape local optima. A sequential location heuristic is also used to speed up the location problem. People often lack the self control to undergo an unpleasant service that would be in their long-run self interest. This “hyperbolic discounting” has implications for optimal pricing, scheduling and whether or not to give a customer real-time information about how long he must wait to complete service. 4 - Advance Selling When Consumers Regret Javad Nasiry, HKUST, Clear Water Bay, Kowloon, Hong Kong, Hong Kong, Hong Kong - PRC, Javad.NASIRY@insead.edu, Ioana Popescu 2 - Application of Hybrid Analysis of a Discrete Space Location in a School Location Problem Farshad Majzoubi, PhD Student, University of Louisville, Department of Industrial Engineering, JB Speed School of Engineering, Louisville, KY, 40292, United States of America, f0majz01@louisville.edu, Bulent Erenay, Trivikram Rao We develop a model to capture the emotional consequences of decision making under uncertainty. Negative outcomes trigger regret as consumers reflect ex-post what would have been had they decided alternatively. We investigate how regret affects consumers’ behavior and how firms can account for consumer regret in designing their pricing policies. This research develops a generic Excel model using the Hybrid Analysis method for discrete space location problems, and combines it with an Analytical Hierarchy Process approach to act as a decision support tool to select the optimal location to open a school when both quantitative and qualitative factors are involved. Keywords: Location allocation, Hybrid analysis, Analytical Hierarchy Process ■ WD10 C - Room 12A, Level 4 3 - A Minimax Approach to EMS-Helicopter Station and Heliport Location Problems Takehiro Furuta, Dr., Assistant Professor, Tokyo University of Science, 1-3 Kagurazaka, Shinjuku-ku, Tokyo, 162-8601, Japan, takef@fw.ipsj.or.jp, Ken-ichi Tanaka Pricing Issues in Supply Chain Management Sponsor: Manufacturing and Service Operations Management Sponsored Session Chair: Srinagesh Gavirneni, Cornell University, 325 Sage Hall, Ithaca, NY, 14853, United States of America, nagesh@cornell.edu 1 - Pricing and Logistics Decisions for a Private-Sector Provider in the Cash Supply Chain Mili Mehrotra, Assistant Professor, University of Minnesota, 321 19th Ave. S, Carlson School of Management, Minneapolis, MN, United States of America, milim@umn.edu, Vijay Mookerjee, Chelliah Sriskandarajah, Milind Dawande We propose location models for EMS-helicopter systems. The helicopters require their stations and heliports to pick up patients. We formulate the model as an integer programming problem which seeks to find locations of both stations and heliports to minimize the maximum transportation time. Our model is applied to analyzing optimal locations using an idealized city model under various assumptions. 4 - A Median Problem on a Network with Random Travel Speeds and a Desirable Travel Time Level Jiamin Wang, Associate Professor, Long Island University, Roth Hall 202, Long Island University, 720 Northern Blvd, Brookville, 11548, United States of America, jiamin.wang@liu.edu For secure-logistics providers, the Fed’s cash recirculation policy presents an opportunity to offer fit-sorting services to Depository Institutions. We address the logistics and joint pricing of the new fit-sorting and the traditional transportation services. We characterize the behavior of the optimal prices and quantify the impact of the logistics network. We consider a facility location problem on a network when the travel speeds along links are discrete random variables. For each customer, a utility “loss” incurs if travel time to reach a facility is beyond a desirable level. The objective is to locate facilities so as to maximize the expected total customer utility. A dominant point set is identified and solution methods are developed. It is also shown that some classic deterministic models are special cases of the problem under study. 2 - The Multi-Product Newsvendor Problem with Customer-Driven Substitution Joonkyum Lee, Cornell University, 301A Sage Hall, Cornell University, Ithaca, NY, 14853, United States of America, jl883@cornell.edu, Amr Farahat We study the stocking problem faced by a newsvendor offering multiple substitutable products where a customer’s probability of choosing any given product depends on the set of available products at the time of purchase. We present a tractable method that is guaranteed to yield an upper bound on the optimal expected profit. Numerical tests show that the true expected profits of the solutions obtained typically lie within a few percentage points of the upper bound and often outperform benchmarks. ■ WD09 C - Room 11B, Level 4 Service Operations Sponsor: Manufacturing and Service Operations Management Sponsored Session 3 - Robust Pricing with Two Substitutable Products Zhi-Long Chen, Professor, University of Maryland, Robert H. Smith School of Business, College Park, MD, 20742, United States of America, ZChen@rhsmith.umd.edu, Ming Chen Chair: Gad Allon, Northwestern University, 2001 Sheridan Road, Evanston, IL, United States of America, gallon@kellogg.northwestern.edu 1 - The Concert Queuing Arrivals Game: Finite Customer Analysis Sandeep Juneja, Associate Professor, Tata Institute, HB Road, Colaba, Mumbai, 400005, India, juneja@tifr.res.in, Nahum Shimkin We study a dynamic pricing problem involving two substitutable products. Given limited demand information, we use three types of bounds to model demand uncertainty. We propose a robust optimization approach for the problem and develop a fully-polynomial time approximation scheme based on a DP formulation. We report computational results and related managerial insights on how the optimal prices change with model parameters. We consider a queuing system where a finite number of customers arrive. Each customer is free to choose her arrival time (before or after the opening time) and is interested in early service completion with minimal wait. We analyze the equilibrium behavior of this system and study its convergence to the associated fluid limit as the number of customers increases to infinity. 437 WD11 INFORMS Austin – 2010 4 - Quality, Inspection, and Pricing Policies in Supply Chains Murat Erkoc, Assistant Professor, University of Miami, Miami, FL, United States of America, merkoc@miami.edu, Haresh Gurnani 2 - The Impact of Category Captainship on Retail Assortment and Consumers Mumin Kurtulus, Assistant Professor, Vanderbilt University, Owen Graduate School of Management, 401 21st Avenue South, Nashville, TN, 37203, United States of America, mumin.kurtulus@owen.vanderbilt.edu, Alper Nakkas We consider a decentralized supply chain where market demand depends on the supplier’s quality investment and the buyer’s inspection policies. The supplier chooses the quality level and the wholesale price, whereas the buyer sets the inspection policy and the resale price. Building quality raises costs for the supplier and inspection is costly for the buyer. However, they reduce external and internal failure costs. We investigate equilibrium quality investment, inspection, and pricing policies. Category captainship is a practice where a retailer relies on one of the leading manufacturers in the category for recommendations on retail assortment. In this paper, we investigate the impact of category captainship on the assortment offered at the retailer and its impact on the consumers. We identify the conditions under which category captainship practices can hurt the consumers. 3 - Pricing Policy in a Supply Chain: Negotiation or Posted Pricing? Goker Aydin, Associate Professor, Indiana University, Kelley School of Business, Bloomington, IN, 47405, United States of America, ayding@indiana.edu, Hyun-Soo Ahn, Chia-wei Kuo ■ WD11 C - Room 12B, Level 4 Green Supply Chains Chair: Feryal Erhun, Stanford University, 380 Panama St, Stanford, CA, 94305, United States of America, ferhun@stanford.edu This paper examines the choice between posted pricing and negotiation when selling to the end customers. We find that the retailer and the manufacturer disagree only when the retailer prefers posted pricing, but the manufacturer wishes the retailer to use negotiation. Such friction arises when the capacity or the cost of negotiation is moderate. Surprisingly, in this region of friction, a decrease in capacity or an increase in negotiation costs translates into higher profit for the retailer. Co-Chair: Tim Kraft, Stanford University, 920 South California Avenue, Palo Alto, CA, 94306, United States of America, tkraft@stanford.edu 1 - Effect of Carbon Emission Regulations on Transport Mode Selection in Supply Chains Tarkan Tan, T.Tan@tue.nl, Kristel Hoen, Jan Fransoo, Geert-Jan Van Houtum 4 - Motivating Marketing Effort Under Price Delegation: Optimal Retail Contract Design Shanshan Hu, Asst Professor, Indiana University, Kelley School of Business, 1309 E 10th St, Bloomington, IN, 47405, United States of America, hush@indiana.edu, Wenbin Wang, Xinxin Hu, Robert Jacobs We investigate the effect of two regulation mechanisms to drive down carbon emissions on the transport mode selection decision: an emission cost and an emission constraint. We use an accurate calculation method to determine the carbon emissions and incorporate them explicitly in our model. Our results show that introducing an emission cost for freight transport, e.g. via a market mechanism such as cap-and-trade, will not result in large emission reductions. Motivated by the interaction between an appliance manufacturer and its regional retailers, this paper investigates the contract design problem for the manufacturer. We provide answers to three related questions: (a) how to elicit actual demand information from the retailer, (b) how to motivate retailer to promote sales, and (c) how to construct the contract through relatively simple terms used in practice. 2 - The Carbon-Constrained EOQ Saif Benjaafar, Professor, University of Minnesota, 111 Church Street SE, Minneapolis, United States of America, saif@umn.edu, Xi Chen ■ WD15 Sponsor: Manufacturing and Service Operations Management Sponsored Session C - Room 15, Level 4 We examine the impact of carbon emission consideration on the management of inventory systems. We do so in the context of the classic economic order quantity model (EOQ). We incorporate carbon emission considerations by accounting for emissions associated with ordering, purchasing, inventory holding, and sales. We examine how different emission control policies (such as strict caps, carbon taxes, and carbon trading) affect ordering decisions and the corresponding costs and emission levels. Organization Theory II Contributed Session Chair: Christopher Rump, Associate Professor, Bowling Green State University, Applied Statistics & Operations Research, Bowling Green, OH, 43403, United States of America, cmrump@bgsu.edu 1 - Assembly of Successful Teams: Insights From the Study of MMORPGs Mengxiao Zhu, Northwestern University, 2145 Sheridan Rd, C210, Evanston, IL, 60208, United States of America, mzhu@northwestern.edu, Noshir Contractor, Seyed Iravani 3 - Replacement Decisions for Potentially Hazardous Substances Tim Kraft, Stanford University, 920 South California Avenue, Palo Alto, CA, 94306, United States of America, tkraft@stanford.edu, Dariush Rafinejad, Feryal Erhun, Robert Carlson As public awareness of environmental hazards increases, a growing concern for firms is the negative environmental impact of their products. We study the decisions of firms and stakeholders when a substance within a product is considered potentially hazardous. We find large firms should plan their replacement decisions to avoid costs, while small firms should invest to establish niche market positions. In addition, NGOs and regulatory bodies should take a pragmatic approach when pressuring firms. Teamwork is crucial to accomplish difficult tasks successfully and efficiently. This paper investigated the influence of compositional and structural factors on team performance. Compositional factors are related to the attributes of team members, such as expertise diversity and demographic homophily. Structural factors measure the intra/inter team social structures of formal and informal relations. An analysis of MMORPG combat teams identifies the impact of these factors on team performance. 2 - Developing Innovative Capabilities in Biotechnology Firms: Internal Building and External Leveraging Yuanyuan Wu, Doctoral Student, McGill University, Desautels Faculty of Management, 1001 Sherbrooke Street W., Montreal, QC, H3A1G5, Canada, yuanyuan.wu@mail.mcgill.ca, Paola Perez-Aleman ■ WD12 C - Room 13A, Level 4 Different Approaches to Demand Management in Retail This paper explores the initiation and development of innovative capabilities in Montreal-based biotech firms through a multiple-case study design. The existing literature separately focuses on internal resources or network leveraging. By contrast, this study combines these two aspects, and uncovers different implications of the combination on the path and pace of capability development. The results extend the role of collaboration in firms with different nature and timing patterns. Sponsor: Manufacturing and Service Operations Management/ Supply Chain Sponsored Session Chair: Gilvan Souza, Associate Professor, Indiana University, Kelley School of Business, 1309 E 10th St, Bloomington, IN, 47401, United States of America, gsouza@indiana.edu 1 - Shelf Loathing: Cross Docking at an Online Retailer Kyle Cattani, Associate Professor, Indiana University, Kelley School of Business, 1309 E 10th St, Bloomington, IN, 47405, United States of America, kcattani@indiana.edu, Gilvan Souza, Shengqi Ye 3 - The Evolution of Product Categories: How ‘Spaghetti’ Western Impacted American Western Movies Moritz Fliescher, PhD Candidate, New York University, Leonard N. Stern School of Business, 44 West 4th Street, Room 7-157, New York, NY, 10012, United States of America, moritz.fliescher@stern.nyu.edu, Gino Cattani We analyze basic trade-offs inherent in cross-docking transactions at an online retailer. Rather than picking the item from inventory on the warehouse shelves, in a cross-docking transaction the item moves directly from the receiving dock to the shipping dock. While the cross-docking transaction reduces the shelving and picking costs, it potentially increases holding costs and risks changing the customer’s expectations for how soon a product will be delivered. We add to the category dynamics literature by arguing that established categories can evolve. We argue that categories that have an overlapping schema for their respective labels have the potential to influence each other. We propose that innovations of one category can drive the evolution of another category through audience legitimization. We highlight one empirical instance of this by looking at the influence of western movies produced in Europe on the meaning of the Western genre in the US. 438 INFORMS Austin – 2010 WD18 ■ WD17 4 - Towards a Systematic Understanding of How Interest-affiliated Actors Impact Technology Trajectories Theodore Khoury, Oregon State University, Bexell 422B, Corvallis, OR, 97331, United States of America, ted.khoury@bus.oregonstate.edu, Desiree F. Pacheco C - Room 16B, Level 4 Manufacturing III Contributed Session How do specific actors change technology trajectories? Focusing on actors with specific interest-affiliations that are impactful to innovation paths, we propose how the strategic actions available to a specific actor’s position can alter the diffusion of technological innovations over time. We reinforce our proposed theory with clean energy technology illustrations, and consider various influential actor positions in both market and non-market roles. Chair: Zulal Gungor, Prof., Gazi University, Maltepe, Ankara, Turkey, zulalg@gazi.edu.tr 1 - Total Productive Maintenance Policy Framework and Implementation of 5s Rules Bahar Ozyoruk, Assistant Prof.Dr., Gazi University, Faculty of Egineering, Department of Industrial Engineering Maltepe, Ankara, 06570, Turkey, bahar@gazi.edu.tr 5 - Constrained Clustering for Departmental Reorganization Christopher Rump, Associate Professor, Bowling Green State University, Applied Statistics & Operations Research, Bowling Green, OH, 43403, United States of America, cmrump@bgsu.edu Total Productive Maintenance (TPM) has attracted the attention of industries all over the world. Many companies benefit from this policy by increasing the overall efficiency of machine is trying to use existing capacity more efficiently. In this study, a firm which produces foam in the process of transition to implement TPM and 5S implementation of the rules are discussed. The results obtained were presented as comparatively. Using data collected from a questionnaire asking how faculty viewed their connection to other disciplines in the College of Business, we employed an optimization model to reorganize into fewer departmental clusters in order to rectify large disparities that have developed over time between departmental faculty sizes. We compare these results to those found via traditional hierarchical clustering models as well as ad-hoc groupings proposed by members of the college Faculty Council. 2 - Multi-objective Decision Making (MODM) Approach in Optimizing Product Design by the Help of House of Quality: A Case Study Zulal Gungor, Prof., Gazi University, Maltepe, Ankara, Turkey, zulalg@gazi.edu.tr, Elif Kilic In practice, the values of design requirements (DRs) having only a few alternatives can be discrete in the Quality Function Deployment. We propose a Mixed Integer Goal Programming (MIGP) formulation to get the optimum solution from a limited number of DRs alternatives. The solution of MIGP model provides decision makers with different alternative results by the usage of the lexicographic goal programming (LGP) approach. The applicability of the proposed models is demonstrated with a problem. ■ WD16 C - Room 16A, Level 4 Managing Product Variety Contributed Session Chair: Muge Yayla-Kullu, Asst. Prof., RPI, Lally School of Mgmt., 110 8th St., Troy, NY, 12180, United States of America, YAYLAH@rpi.edu 1 - Allocating Capacity Among Quality Differentiated Products: Evidence From Airline Industry Praowpan Tansitpong, RPI, 110 8th St, Troy, United States of America, tansip@rpi.edu, Muge Yayla-Kullu ■ WD18 C - Room 17A, Level 4 Business Applications This paper explores how the customer perceived quality and the resource consumption differences of the products may impact the product line and capacity allocation decisions of the firms. We empirically investigate the airline industry in three regions of the world; Asia Pacific, EMEA and North America. We find that both attributes have a significant impact in all the regions. Contributed Session Chair: Alba Bonko, President, Biz Intelligence Solutions, LLC, 9737 NW 41st Street, Miami, FL, 33178, United States of America, alba_n_nunez@hotmail.com 1 - Work as a Love Object. A New Framework for Analyzing the Work-self Relation Brad Almond, Assistant Professor of Management, Texas A&M University, Division of Business, 1901 S. Clear Creek Rd., Killeen, TX, 76549, United States of America, brad.almond@ct.tamus.edu 2 - A Unified Framework for Planning a Platform Achieving Both Strategic and Operational Benefits Changmuk Kang, Ph.D Student, Seoul National University, 599 Kwanakro, Kwanakgu, Seoul, Korea, Republic of, muk83@snu.ac.kr, Yoo S. Hong Building on popular fascination with the idea of “loving what you do,” this paper explores how work functions as a love object by developing a multi-dimensional model and testing its structure and relation to key work outcomes using factor analysis and structural equation modeling. Explores implications for management and organizations. Whereas operational benefit of platform sharing, which is reducing differentiation cost, has been well known, its strategic role of establishing commonly preferred identity has less been noticed in literature. This study presents a unified framework for planning a product platform meeting a firm’s strategic goals of both identity establishment and efficient variety offering. A quality function deployment and versatility index based approach is applied to identify appropriate platform components. 2 - Allocation of Bulk Tanks to Customer Sites Tejinder Pal Singh, Sr. Research Associate, American Air Liquide, 12800 W. Little York Rd, Houston, TX, 770941, United States of America, tejinder.singh@airliquide.com, Kimberly Ellis 3 - Assortment Planning with Multiple Quality Levels: A Dynamic Programming Approach Mark McElreath, Clemson University, 150 Freeman Hall, Clemson, SC, 29634, United States of America, mmcelre@clemson.edu, Maria Mayorga Bulk tank allocation (BTA) problem consists of allocation of tanks to customer sites for distribution of gases. Distribution is based mainly on Vendor Managed Inventory (VMI) model. In BTA problem, the goal is to minimize the distribution costs by having right tank sizes at customer sites. A right tank size at a customer will ensure that the customer doesn’t run out of the product often and at the same time doesn’t need deliveries frequently. The optimal solution to the assortment planning problem with vertical and horizontal differentiation in which consumer preference is described by a locational choice model is unknown. We propose a two part solution: a dynamic program to find the optimal vertical attributes embedded into a line search to find the optimal horizontal attributes. We compare our approach to metaheuristics, explore the optimal solution space, and provide insight into the properties of an optimal assortment. 3 - Optimal Contract Problems in Online Advertising with Risk Considerations Md. Tanveer Ahmed, University at Buffalo, SUNY, 333 Bell Hall, Buffalo, NY, 14260, United States of America, mtahmed@buffalo.edu, Changhyun Kwon 4 - Product Variety, Out-Of-Stock, and Sales Xiang Wan, University of Maryland, Van Munching Hall 3354, College Park, MD, 20742, United States of America, xwan@rhsmith.umd.edu, Martin Dresner, Philip Evers In this paper, we study the optimal contract problem for online display advertisements with pay-per-view pricing scheme. We first provide and analyze a single contract model, which is shown to be equivalent to the newsvendor problem. We then consider a stochastic optimization problem with two different contracts and show that no mixed contract is optimal. However, we show that a mixed strategy may be optimal when we consider the risk attitude of the publisher. Product variety has been analyzed by an extensive body of literature. High product variety stimulates sales, while it raises the difficulty of logistics management and reduces sales. This paper proposes a framework to investigate the direct and indirect (through logistics performance) impacts on sales. The results indicate that the influence of product variety on sales depends on variety in both the degree and dimensions. 439 WD19 INFORMS Austin – 2010 4 - Development of a Global Part Sourcing Optimization Model with Currency Risk Analysis Don Zhang, Cost Optimization Analyst, Ford Motor Company, 2101 Village Rd., Dearborn, MI, 48121, United States of America, xzhang35@ford.com, Mark Everson, Leonardo Vaquero, Dawn Gontko, David Shepps get shorter transit times, others longer. Since service levels change, any move towards dynamic planning should involve pricing and revenue management considerations. This talk discusses a number of these considerations and gives guidance to railways looking to make the jump to the next level of planning. ■ WD20 Ford Motor Company operates globally across six continents. Under the “One Ford” initiative, Ford has been leveraging increased economies of scale. One of these efforts is to source globally the common parts shared by many vehicle programs. We have developed a mixed integer programming optimization model and exchange rate risk assessment methodology to optimize sourcing decisions. We will discuss our approach for deciding the optimal sourcing decisions and risk assessment for various scenarios. C - Room 18A, Level 4 Pricing and Revenue Management III Contributed Session Chair: Dincer Konur, PhD Candidate, University of Florida, Industrial and Systems Engineering Department, Gainesville, FL, 32611, United States of America, dincer@ufl.edu 1 - A Segmentation Study in Applying Revenue Management to the Hospitality Industry Murtaza Das, The Rainmaker Group, 5755 North Point Parkway, Alpharetta, GA, 30022, United States of America, murtazadas@gmail.com, Renaud Menard 5 - Continuous Improvement and Efficiency Training: Challenges and Opportunities Alba Bonko, President, Biz Intelligence Solutions, LLC, 9737 NW 41st Street, Miami, FL, 33178, United States of America, alba_n_nunez@hotmail.com, Rebeca Lergier, Martha Centeno We discuss paradigms used in training courses, and highlight some of their strengths and weakness. Training courses paradigms range from the “recipe” to the “academic”. The former disregards foundations of the methods, whereas the latter fails to show practical applications. We propose a scheme that is enterprise-centered, so that practicing professionals can effectively use quantitative methods, and with management policies, as part of the continuous improvement cycle of the enterprise. Segmentation is a fundamental step in applying revenue management and pricing which directly impacts forecasting accuracy, and thus revenue optimization. While forecast accuracy and revenue optimization are paramount to a sound revenue management strategy, operational limitations should also be considered in the segmentation analysis. We review the current approaches of segmentation in the hospitality RM industry, present simulation results, and point out challenges. 2 - A Statistical Methodology to Find Segment Level Parameters using Aggregate Level Data Hamed Hasheminia, Sauder School of Business-UBC, 2053 Main Mall, Vancouver, BC, V6Z2T9, Canada, hamed.hasheminia@sauder.ubc.ca, David Gillen ■ WD19 C - Room 17B, Level 4 Practical Applications of Pricing and RM Theory We develop a novel statistical procedure to estimate segmental demand functions from aggregate level data. To achieve our result we combine the invaluable information hidden in integer numbers, characteristics of integer numbers, and use MLE to estimate parameters at the segment level. The method is applied to estimate how demands for different segments of passengers (i.e. single passengers, couples, and so forth) are affected by price, time to the flight, etc. Sponsor: Revenue Management and Pricing Section Sponsored Session Chair: Scot Hornick, Partner, Oliver Wyman, 155 N. Wacker Drive, 16th Floor, Chicago, IL, 60606, United States of America, Scot.Hornick@oliverwyman.com 1 - Market-Response-Based Inventory Management for Airlines and Hotels James Rider, Associate Partner, Oliver Wyman, 55 Baker Street, London, W1U 8EW, United Kingdom, James.Rider@OliverWyman.com, Jessica McLaughlin, Bejugum Rao, Daniel Sack 3 - Modeling Supplier Wholesale Pricing Decisions with Competitive Buyers Under Cournot Competition Dincer Konur, PhD Candidate, University of Florida, Industrial and Systems Engineering Department, Gainesville, FL, 32611, United States of America, dincer@ufl.edu, Joseph Geunes We model a supplier’s wholesale pricing decision for competitive non-identical buyers as a Stackelberg game. To determine a Stackelberg equilibrium, we first solve the buyers’ game and analyze the buyers’ quantity decisions under two different cooperation levels. We then determine the supplier’s optimal wholesale price, and conduct numerical studies to characterize the value of the information to the supplier, as well as the effects of buyer and market heterogeneity. Most of the prevalent seat and room inventory management methods are no longer adequate to serve the needs of today’s dynamic marketplace. In our novel Market Response-Based Inventory Management (MRBIM) approach, we generate recommendations for pricing and availability decisions by taking into account dynamic marketplace data. Demand is managed more effectively by understanding customer’s willingness to pay and knowing prevailing competitor prices and availability. Revenue is maximized by adjusting own fares/rates and availability, possibly multiple times a day. To facilitate MRBIM implementation, we developed statistical methods to estimate demand parameters with data that is likely to be readily available at a typical airline or hotel company. We developed approaches to interface with current inventory allocation models. Piloting of MRBIM approach at multiple airlines has revealed consistent revenue benefits. ■ WD22 C - Room 18C, Level 4 Service System Development Sponsor: Service Science Sponsored Session 2 - Dynamic Pricing for Aftermarket Auto Parts Bruce Spear, Associate Partner, Oliver Wyman, 1166 Avenue of the Americas, New York, NY, 10036, United States of America, Bruce.Spear@OliverWyman.com, Todd Ebe, Bejugum Rao We present an application of dynamic pricing at an auto-glass wholesaler. We estimate customer’s sensitivity to the wholesaler’s price by customer type, part type and geography. We determine optimal prices that maximize the wholesaler’s contribution, i.e. revenue minus cost of goods sold, knowing competitors’ prices. We show the revenue benefits (>4%) due to optimal prices evaluated in a test-control setting. We discuss data and measurement challenges. Our future efforts will include extending the approach to retail auto-glass business as well as optimizing part prices by considering own and competitor inventory levels. Chair: Ari P.J. Vepsalainen, Professor, Aalto University School of Economics, Department of Business Technology, P.O. Box 21220, Helsinki, 00076, Finland, ari.vepsalainen@hse.fi 1 - Functional Selection of Business Processes - Who Works for the Market? Ari P.J. Vepsalainen, Professor, Aalto University School of Economics, Department of Business Technology, P.O. Box 21220, Helsinki, 00076, Finland, ari.vepsalainen@hse.fi, Mika Raulas, Markku Tinnilä, Jukka Kallio 3 - Revenue Management Concepts for Freight Railways Practicing Dynamic Routing Marc Meketon, Oliver Wyman, 212 Carnegie Center, Princeton, NJ, 08540, United States of America, Marc.Meketon@oliverwyman.com, David Lehlbach The analysis of the functional needs of different communities and market processes highlights the full market potential of service development. With extreme functional specialization, companies and workers will be providing narrower service to increasing number and variety of market activities and communities. Our case studies illustrate the working conditions of functional selection and the potential coevolution of private, public and commercial institutions. Most railways world-wide operate on a fixed scheduling plan that allows only one route per railcar. However, as railways begin to plan their next generation of carscheduling systems, they should consider the possibility of dynamic train scheduling that changes the operating plan and the rules for routing cars dynamically. As a simple example, when faced with capacity limitations in a certain corridor, it may make sense to divert some cars to an alternate route. While dynamic planning could increase efficiencies, it could also change customer service. Some customers could 440 INFORMS Austin – 2010 WD24 2 - Dynamic Policies in Knowledge-Based Service System with Feedback Information Qifeng Shao, Northwestern University, 2145 Sheridan RD, IEMS C210, Evanston, IL, 60208, United States of America, qshao@northwestern.edu, Seyed Iravani ■ WD24 We propose a modeling framework of a knowledge based service system with an information feedback mechanism. The feedback system provides information regards correctness of the agent’s decisions. With help from the feedback system, the agent adjusts processing strategies to deal with information crises that can change the state of arrival customers. Besides the optimal strategy, we examined several heuristics and found one effective policy with a simple threshold design. Sponsor: Public Programs, Service and Needs/ Transportation Science and Logistics Society Sponsored Session C - Room 19A, Level 4 Joint Session SPPSN/ TSL: Decision Support for Emergency Response and Public Safety Chair: Alex Savachkin, Assistant Professor, University of South Florida, 4202 E. Fowler Avenue ENB 118, Tampa, FL, 33620, United States of America, alexs@usf.edu 1 - Non-Pharmaceutical Interventions (NPI) for the Mitigation of Pandemic Influenza Dayna Martinez, Doctoral student, University of South Florida, Tampa, FL, 33620, United States of America, dlmartin@mail.usf.edu, Tapas K. Das, Alex Savachkin 3 - A Simulation Based Framework for Service Facility Internal Layout Design Ming Xie, IBM Research - China, Diamond Building, ZGC Software Park, Beijing, China, xieming@cn.ibm.com, Jinyan Shao, Bin Zhang, Wenjun Yin, Jin Dong Service facilities, including bank branches, supermarkets, etc. are closely related to our lives. Whereas, it is a difficult task to make decisions on how to design internal layout and configuration for them. In this paper, we propose a service facility internal layout optimization framework as well as how to model the system into a multi-agent system. Then, a bank branch scenario from real world is adopted to demonstrate the methodology and implementation. In the event of an influenza pandemic, non-pharmaceutical interventions (NPI), such as social distancing, will likely be the only effective containment measure available in the early phase of the pandemic. In this research, we examine various NPI strategies, such as quarantine of isolated cases, household quarantine, school and workplace closures, and study their effect on the infection attack rate and the societal and economic cost of the pandemic. 2 - Developing an Agent-based Model for Poliovirus Transmissions for Post-eradication Outbreak Response Hazhir Rahmandad, Assistant Professor, Virginia Tech, 7054 Haycock Rd., room 430, falls church, va, 22043, United States of America, hazhir@vt.edu, Kimberly Thompson, Radboud Duintjer-Tebbens, Kun Hu ■ WD23 C - Room 18D, Level 4 Retail Managment Contributed Session Chair: Mahesh Kumar, Assistant Professor, R.H. Smith School of Business, University of Maryland, 4321 Van Munching Hall, College Park, MD, 20742, United States of America, kumarmahesh@gmail.com 1 - Assortment Planning of Configurable Products Edward Umpfenbach, PhD Student, Wayne State University, 20011 12 Mile, Roseville, MI, 48066, United States of America, as6964@wayne.edu, Alper Murat, Ratna Babu Chinnam Given the possibility of reintroductions of live polioviruses into communities after eradication, designing effective and efficient responses to potential outbreaks is necessary. In this study we develop an individual-based simulation model of poliovirus transmission dynamics in a population and use this model the explore alternative response strategies. We also explore the importance of different assumptions with regard to human contact network and transmission mechanisms. Considerable work has been done to optimize the assortments of high sales density products. We introduce a method to estimate demand and substitution parameters of a configurable product given sales data, then solve a joint supply chain planning and assortment planning problem. 3 - Agent-based Simulation of Mass Egress From Large Public Events: Current State and Next Steps Douglas A. Samuelson, President and Chief Scientist, InfoLogix, Inc., Annandale, VA, United States of America, samuelsondoug@yahoo.com 2 - The Impact of Execution Errors on Inventory Record Inaccuracy and Retail Out-Of-Stock Howard Hao-Chun Chuang, Doctoral Student, Mays Business School, Texas A&M University, Wehner 301C - TAMU 4217, College Station, TX, 77840, United States of America, hchuang@mays.tamu.edu, Rogelio Oliva We review a variety of recent work on agent-based simulation of mass egress, especially from sports arenas, noting the capabilities, limitations and design compromises in some of the most interesting models. We then discuss next steps, including modeling group movement, movement by emergency responders, placement of treatment centers, effects of toxic air- and water-borne plumes, and integration of planning and training models with real-time crisis management information systems. We model a continuous (Q,R) inventory system and analyze the impact of execution errors on inventory record inaccuracy and retail out of stock. The existence of multiple errors could disrupt ordering decisions and reduce on-shelf availability. We formalize the argument analytically and develop a system dynamics model. We perform Monte-Carlo sensitivity simulation to identify the most costly execution errors. Then we provide suggestions to improve operational accuracy within a retail store. 4 - Decision Support Systems for Pandemic Influenza (PI) Surveillance Alfredo Santana-Reynoso, PhD Candidate, University of South Florida, 4202 E. Fowler Avenue ENB118, Tampa, FL, 33620, United States of America, asantan2@mail.usf.edu, Diana Prieto, Alex Savachkin, Sharad Malavade PI contingency plans have concentrated their efforts into a new virus strain of low transmissibility and high severity originated in SE Asia. The H1N1 2009 outbreak featured higher transmissibility and lower severity than expected, and was originated in North America. This presentation analyzes how these scenarios have been managed by the current PI surveillance systems. Robust multi-epoch decision support systems for PI surveillance adaptable to a more diverse range of situations are presented. 3 - A Pooling Procedure to Improve Sales Forecasts for Retail Fashion Goods with Limited Past Sales Data Mahesh Kumar, Assistant Professor, R.H. Smith School of Business, University of Maryland, 4321 Van Munching Hall, College Park, MD, 20742, United States of America, kumarmahesh@gmail.com Most sales forecasting methods are likely to perform poorly if only a small amount of past sales data is available for analysis. The situation is common for new fashion items in a store, especially during the early weeks of a selling season. We overcome this limitation of a forecasting method by pooling data from groups of similar items using a two-step clustering procedure. The new procedure is flexible to use and is computationally fast. Its effectiveness is demonstrated on a real-world data. 441 WD25 INFORMS Austin – 2010 ■ WD25 2 - Reliable Networks That Can be Modeled by Graphs with Edge Connectivity Equal to Two Leandro Teixeira, Centro de Anàlises de Sistemas Navais, Praça Barao de Ladàrio, AMRJ , Centro, rio de janeiro, RJ, 20091-000, Brazil, leandrodteixeira@yahoo.com.br, Nair Abreu, Leonardo Lima C - Room 19B, Level 4 Transportation, Planning III Contributed Session Deterministic and probabilistic parameters can be used to measure the reliability of a graph that models a network. Consider that each node of the network is reliable and its failure is related to the probabilities of the edge failures of the graph when these probabilities occur randomly and independently. In this work, a class of graphs with maximum reliability among all graphs with edge connectivity equal to two is presented. Chair: Wei Fan, Assistant Professor, The University of Texas at Tyler, Department of Civil Engineering, 3900 University Blvd., Tyler, TX, 75799, United States of America, wfan@uttyler.edu 1 - Expansion Planning of Road Networks via Agent-Based Optimization Alireza Kabirian, University of Alaska - Anchorage, Rasmuson Hall, Suite 318D, 3211 Providence Dr, Anchorage, AK, 99508, United States of America, a_kabirian@yahoo.com 3 - An Efficient Algorithm for the Distributed Data Retrieval Problem Alex Sprintson, Assistant Professor, Texas A&M University, TAMU 3128, College Station, 77843, United States of America, spalex@tamu.edu, Zakia Asad, Mohammad Asad R Chaudhry We develop optimization models and methodologies for expansion planning of an existing network of roads over a long-run horizon. Specifically, we aim at determining where and when new roads should be constructed and which and when old roads should be reconstructed to minimize public construction costs as well as travelers’ expenses. This decision support model helps transportation managers in public sector make comprehensive and data-driven decisions about expansion of road infrastructures. We consider the problem of accessing large volumes of data stored on multiple locations across a storage network. We assume that data is stored in either original or encoded form on multiple servers across the network. Our goal is to find a set of disjoint paths of minimum total cost that connect the client with some of the servers across the network such that client is able to retrieve the required data. We present an efficient polynomial-time algorithm for this problem. 2 - The Changes in Users’ Perceptions on Transportation Problems in the Last 10 Years Xiaoyu Zhu, PhD Candidate, University of Florida, 365 Weil Hall, P.O. Box 116580, Gainesville, FL, 32611, United States of America, shuxy03@ufl.edu 4 - An Efficient Heuristic Algorithm for Minimum Labeling Spanning Tree Problem Kaveh Farokhi Sadabadi, Faculty Research Assistant, University of Maryland, ENCE Department, 1173 Glenn L. Martin Hall, College Park, MD, 20742, United States of America, kfarokhi@umd.edu, Ali Haghani To improve the transportation system, it is important to understand the travelers’ perceptions about transportation issues to assess user acceptance of the policies. With developments in transportation, the perceptions might change greatly in the last decade. To understand the people’s perceptions about the most important transportation issue will provide more information for value the project efficiency and public acceptance. We propose a heuristic algorithm to solve Generalized Minimum Labeling Spanning Tree problem. This is an NP hard problem with applications in telecommunications and network design. Many algorithms are proposed to solve GMLST. Maximum Vertex Covering (MVCA) and Genetic Algorithm (GA) are well-known. Global optimality of these methods is not guaranteed, nor are they efficient to deal with large problems. Reported examples show the efficiency and quality of the proposed method compared to others. 3 - A Sensor-based Vehicle Routing Problem Algorithm Chrysafis Vogiatzis, University of Florida, Weil 303, Gainesville, FL, 32611, United States of America, chvogiat@ufl.edu, Panos Pardalos Vehicle routing has always been a vital problem for transportation and traffic congestion. Throughout the years, solutions have been proposed but are usually hard to implement because of the continuous time nature of the problem, which cause alterations in conditions and constraints. We propose an online algorithm which searches for an optimal solution based on the input provided by vehicle to vehicle sensor communication using augmented lagrange relaxation. ■ WD28 C - Room 4C, Level 3 Computer Models: Prediction and Calibration Sponsor: Quality, Statistics and Reliability Sponsored Session 4 - Optimal Toll Design with Uncertain Demand Wei Fan, Assistant Professor, The University of Texas at Tyler, Department of Civil Engineering, 3900 University Blvd., Tyler, TX, 75799, United States of America, wfan@uttyler.edu Chair: Lulu Kang, Assistant Professor, Illinois Institute of Technology, Engineering 1 Building, Applied Math, 10 West 32nd Street, Chicago, IL, 60616, United States of America 1 - Model Calibration with Minimal Adjustments Chia-Jung Chang, PhD Student, Georgia Institute of Technology, 755 Ferst Drive, Atlanta, GA, United States of America, cchang43@gatech.edu, Roshan Vengazhiyil An optimal toll design problem (OTDP) under a second-best link based congestion pricing scheme is discussed in this presentation, in which the selection of both toll locations and toll levels needs to be optimally determined with uncertain demand. A bi-level optimization model is formulated and a simulation-based genetic algorithm procedure is proposed to solving the OTDP. Numerical results are presented and future research directions are also given. Model calibration refers to estimating unknown parameters in a physics-based model from real data. When model assumption is violated, the estimates become inaccurate leading to poor model prediction. Besides, all works ignore the potentially important bias that can occur in the observations. In this work, we develop a methodology for calibrating the physical model in the presence of both model and experimental biases. Two real case studies are presented to demonstrate the prediction ability. ■ WD27 C - Room 4B, Level 3 Networks and Graphs 2 - Improving Prediction by Integrating Analytical Models with Finite Element Models Shan Ba, Georgia Institue of Technology, 765 Ferst Drive, NW, Atlanta, GA, 30332, United States of America, shan.ba@gatech.edu, Roshan Vengazhiyil, Ramesh Singh Contributed Session Chair: Alex Sprintson, Assistant Professor, Texas A&M University, TAMU 3128, College Station, 77843, United States of America, spalex@tamu.edu 1 - Screen Sizes of Paths Anthony Harrison, Texas State University, 601 University Drive, San Marcos, United States of America, ah1411@txstate.edu, Nathaniel Dean For the micro grooving process, we develop an innovative two-step design of experiments approach to efficiently extract information from both the simple analytical force model and the complex finite element model. The simple but less accurate analytical model can be adjusted by data from the time-consuming finite element simulations, and finally forms an effective surrogate micromachining cutting model which is fast, accurate and economically viable to use. Sphere of infuence graphs (SIGs) are a representation of spatial relationships between points. They can be useful in areas related to pattern matching. We consider a graph invariant for SIGS called the screen size. This is the smallest integer k such that a given SIG can be realized on a k by k grid. We find the screen size for paths and then explore integer programming formulations for the problem and explain some of the difficulties encountered with this approach. 3 - Kernel Sum Regression and Interpolation Lulu Kang, Georgia Institute of Technology, Atlanta, GA, 30332, United States of America, lkang@isye.gatech.edu, Roshan Vengazhiyil In this paper, we propose a new nonparametric regression method, called kernel sum regression method. It utilizes iterative kernel regression to achieve better prediction accuracy. Meanwhile, if the the number of kernel regression goes to infinity, the kernel sum regression becomes an interpolation method. We also investigated some properties of the kernel sum regression and interpolation methods, and provide algorithm to estimate the bandwidth parameters. 442 INFORMS Austin – 2010 ■ WD29 WD31 3 - Analysis Methods for Non-regular Fractional Factorial Designs Shilpa Shinde, Arizona State University, 1249 E Spence Avenue Apt#343, tempe, AZ, 85281, United States of America, scvmadha@asu.edu, Douglas Montgomery C - Room 5A, Level 3 Quality Improvement in Complex Systems Non-regular designs are very effective alternatives to regular fractional factorials. Their use is restricted due to the lack of robust analysis techniques. We present a new analysis and variable selection technique which will help identify significant effects in a non-regular design. Sponsor: Quality, Statistics and Reliability Sponsored Session Chair: Ran Jin, Georgia Institute of Technology, 755 Ferst Dr. NW, Atlanta, United States of America, jinr@gatech.edu 1 - Challenges of using Feature Selection Methods for Waveform Signals Nasim Arbabzadeh, Rutgers University, 23667 BPO WAY, Piscataway, NJ, 08854, United States of America, nasim@eden.rutgers.edu, Susan Albin 4 - Exact Inference for Progressively Type-I Censored Exponential Failure Data David Han, Assistant Professor, University of Texas at San Antonio, One UTSA Circle, San Antonio, TX, 78249, United States of America, david.han@utsa.edu, N. Balakrishnan, G. Iliopoulos Progressively Type-I censored life-test is discussed under the assumption of exponential distribution. For small sample sizes, a practical modification is proposed to guarantee a feasible test under this scheme. We then obtain the exact sampling distribution of the MLE of the mean parameter under the condition ensuring its existence. Using the exact method as well as the asymptotic and bootstrap methods, we then discuss construction of confidence intervals and their performance via simulations. Recent technological advances in data capture and processing result in highdimensional waveform signals, making the analysis difficult for the process engineers. Feature selection methods can be used to reduce the features to a manageable number. In this paper, different feature selection methods have been compared on several real datasets, including NIR spectra and vertical depth profile, and the impact of different sampling frequencies on their performances has been investigated. 2 - Generalized Selective Assembly Matthias H Tan, Student, Jeff Wu/ Department of Industrial & Systems Engineering, Georgia Institute of Technology, 301 10th Street NW, Apt 208A, Atlanta, GA, 30318, United States of America, mtan6@gatech.edu, Jeff Wu ■ WD31 C - Room 5C, Level 3 Quality Management I This paper develops a generalized version of selective assembly, called GSA, for improving the quality of assemblies of single units of different component types. Two variants are considered: direct selective assembly, which uses measurements on component characteristics, and fixed bin selective assembly, which only requires sorting components into bins. We formulate the problem of matching N components of each type to give N assemblies that minimize quality cost as linear integer programs. Contributed Session Chair: Karl Majeske, Associate Professor of Quantitative Methods Management, Oakland University, School of Business Administration, Rochester, MI, 48309, United States of America, majeske2@oakland.edu 1 - CUSUM Control Charts for Respiratory Syndromic Surveillance Huifen Chen, Professor, Chung-Yuan University, Department of Industrial and Systems Eng., Chung-Yuan University, Chungli, 320, Taiwan - ROC, huifen@cycu.edu.tw, Chaosian Huang 3 - Relationship Between Seamless Tube Quality and Piercing Vibration Data Weidong Zhang, Vice Director and Associate Professor, National Cecter for Materials Service Safety,University of Science and Technology Beijing, 30 Xueyuan Road, Haidian District, Beijing, 100083, China, zwd@ustb.edu.cn, Ran Jin, Jianjun Shi This work applies CUSUM charts for detecting outbreaks of the respiratory syndrome. The data, daily ambulatory-care visits based on population of size 160 thousand, are from Taiwan National Health Insurance Research Database. We construct a standardized CUSUM chart based on residuals of a fitted regression model with an ARMA error term using the 2005 and 2006 data. The CUSUM chart seems to be able to detect aberrations of respiratory syndrome when used to monitor the 2007 and 2008 data. We can get vibration data of seamless tube piercing by two cameras. There may be some relationship between quality of seamless tube and vibration data. We can find the relationship by system informatics method. 2 - An Integrated Approach for Multivariate Process Control in Automobile Manufacturing Xiaoyu Ma, PhD Student, Industrial&manufacturing engineering department, wayne state university, 4815 4th Street, detroit, MI, 48202, United States of America, eb1946@wayne.edu, Alper Murat, Kai Yang, Adel Alaeddini ■ WD30 C - Room 5B, Level 3 Statistics/Quality Control III Increasing availability of multivariate process data demands us to develop effective analysis techniques. We developed a comprehensive approach that uses statistical and optimization techniques. It performs abnormal signal detection, influential features selection in optimized fashion during multivariate statistical control practice. This approach can help root cause analysis in automobile manufacturing process and examples with real data are presented. Contributed Session Chair: David Han, Assistant Professor, University of Texas at San Antonio, One UTSA Circle, San Antonio, TX, 78249, United States of America, david.han@utsa.edu 1 - A Variable Sampling Hotelling T2 Chart for Monitoring Simple Linear Quality Profiles Galal Abdella, PhD Student, Wayne State University, 4815 4th Street, Detroit, MI, 48202, United States of America, bb2941@wayne.edu, Kai Yang, Adel Alaeddini 3 - Sustaining Quality Performance Through Collective Mindfulness Hung-Chung Su, Student, University of Minnesota, 3-150 321-19th Avenue South, Minneapolis, MN, 55455, United States of America, suxxx051@umn.edu, Kevin Linderman Organizational mindfulness is an emerging construct that has not receive enough attention in the quality management. We provide evidence of the five dimensions of organizational mindfulness and examine its impact on innovation, improvement and the reliability of quality performance. We discuss the implications for sustaining quality performance and possible contributions to the organizational learning and dynamic capability literature. We design a variable sampling T2 scheme to enhance the detecting speed of offtarget conditions while keeping the total number of samples low. We constructed an optimization model solved by using the genetic algorithm. The performance of the proposed scheme is compared with its fixed sampling counterparts under different conditions. 2 - Beta Model-based Control Chart for Fraction Monitoring Carla ten Caten, Profa. PhD., PPGEP/UFRGS, Av. Osvaldo Aranha, 99 - 5° andar, Porto Alegre, RS, 90.035-190, Brazil, tencaten@producao.ufrgs.br, Angelo Sant’Anna, Michel Anzanello 4 - Dynamic Part Fitting to Improve Automotive Body Quality Karl Majeske, Associate Professor of Quantitative Methods Management, Oakland University, School of Business Administration, Rochester, MI, 48309, United States of America, majeske2@oakland.edu Modelo-based control charts often use multiple regression models. We propose a Beta model-based control chart (BMCC) for monitoring fraction that varies with the adjustment of control variables. The BMCC monitors deviances on Beta model’s residuals. We use sensitivity analysis to compared BMCC with Hawkins (1991) and Haworth’s(1996) methods. The gaps and flushness between assemblies, such as door-to-fender, represent a highly visible automotive body quality characteristic. Traditional design and assembly methods attach a door to the body by bolting hinges into established mounts. This technique uses vision system data to orient parts during final assembly to optimize quality. 443 WD33 INFORMS Austin – 2010 ■ WD33 ■ WD35 C - Room 6B, Level 3 C - Room 8A, Level 3 Optimization Models in Data Mining with Applications in Biomedicine Ranking and Internet Applications Sponsor: Applied Probability Sponsored Session Sponsor: Computing Society Sponsored Session Chair: Mariana Olvera, Columbia University, 500 W. 120th Street, Mudd Building, Room 306, New York, NY, 10027, United States of America, molvera@ieor.columbia.edu 1 - User Selection Process for More Profitable Display Advertising Ana Radovanovic, Research Scientist, Google Research, 76 Ninth Ave., New York, NY, 10011, United States of America, anaradovanovic@google.com Chair: Petros Xanthopoulos, University of Florida, 303 Weil Hall, P.O. Box 116595, Gainesville, FL, 32611, United States of America, petros.xanthopoulos@gmail.com 1 - Early Detection of Cardiovascular Disease Tsung-Lin Wu, tlwu@isye.gatech.edu, Eva Lee Cardiovascular diseases are the No 1 cause of death in US. Coronary heart disease is caused by atherosclerosis, the narrowing of the coronary arteries due to fatty build ups of plaque, producing angina pectoris, heart attack or both. We present novel early detection based on classification of traditional risk factors and novel biomarkers. The results can detect risk conditions of arteries and allow clinicians to perform early intervention. This work is joint with cardiologists at Emory U. One of the key performance objectives in display advertising business is maximizing the proportion of user clicks out of all of the shown ads by a given advertiser. However, the click probability significantly depends on users we are showing a certain ad to. We introduce a self-organizing online policy for updating user members’ lists and show that this policy allows us to achieve nearly optimal longterm proportion of clicks out of all online inventory that is handled by a publisher. 2 - Robust Data Mining with Application in Biomedicine and Engineering Petros Xanthopoulos, University of Florida, 303 Weil Hall, P.O. Box 116595, Gainesville, FL, 32611, United States of America, petros.xanthopoulos@gmail.com, Panos Pardalos, Mario Guarracino 2 - Implicit Renewal Theory for Ranking Algorithms Mariana Olvera, Columbia University, 500 W. 120th Street, Mudd Building, Room 306, New York, NY, 10027, United States of America, molvera@ieor.columbia.edu, Predrag Jelenkovic Supervised and unsupervised learning under uncertainty has become a very important problem in data analysis. In this talk we present some algorithms based on robust optimization for addressing data uncertainty issues. We present a stochastic framework to analyze the qualitative large scale behavior of a family of ranking algorithms, in the same spirit of Google’s PageRank algorithm, via implicit renewal theory. Our analysis is based on a stochastic recursion constructed on a tree, and the techniques we develop can be applied to both linear and non-linear recursions. We extend prior work to allow a general correlation structure among the different inputs of the algorithm. 3 - Rule Extraction From Support Vector Machines and Applications to Medical Diagnosis Sara Nourazari, University of Oklahoma, 100 East Boyd, SEC T 301, Norman, OK, 73019, United States of America, sara.n@ou.edu, Theodore Trafalis ■ WD36 Among the classification methods, the propositional if-then rules are very popular providing a transparent classification decision. In the case of high-dimensional data, SVMs often perform significantly better but suffer from incomprehensibility. In this work we evaluate different techniques to extract expressive rules from SVMs and apply those in real life cases such as medical diagnosis. C - Room 8B, Level 3 Quality Management II Contributed Session 4 - Network Based Models for Analysis of SNPs Zeynep Ertem, Texas A&M University, 1313 Zachry, College Station, TX, 77840, United States of America, zeynepsertem@gmail.com, Sergiy Butenko Chair: Scott Dellana, Associate Professor, East Carolina University, Bate 3102, Dept of Marketing & Supply Chain Mgmt, Greenville, NC, 27858, United States of America, dellanas@ecu.edu 1 - A Robust Technique to Process Qualitative Customer Data and Build Satisfaction Models Jose Luis Ribeiro, Dr., UFRGS, Av. Osvaldo Aranha 99, Porto Alegre, RS, 90035-190, Brazil, ribeiro@producao.ufrgs.br, Maria Auxiliado Tinoco Constructing associated graph-theoretic models becomes more important as communicating vast amount of information accumulated in the laboratories each day is getting harder. Single Nucleotide Polymorphisms (SNPs) are of paramount importance in DNA related studies due to their role in variation of species. In this talk, we first survey metwork based models arising in computational biology and then concentrate on applications of cluster-detection algorithms to analyze SNP data. Customer survey may be used to collect qualitative data and build satisfaction models. However, due to respondents’ lack of engagement, customer survey is usually contaminated with noise. Following robust regression principles, we developed a technique to process qualitative data according to its consistence, supporting the construction of robust satisfaction models. 5 - Parametric Support Vector Machines Altannar Chinchuluun, Dr, Centre for Process Systems Engineering, Imperial College London, London, United Kingdom, a.chinchuluun@imperial.ac.uk, Ashwin Arulselvan, Stratos Pistikopoulos 2 - Supply Chain Quality Management Practices and Perceptions: A Preliminary Empirical Study Scott Dellana, Associate Professor, East Carolina University, Bate 3102, Dept of Marketing & Supply Chain Mgmt, Greenville, NC, 27858, United States of America, dellanas@ecu.edu, John Kros Support vector machines have been extensively studied and used in practice as a data mining tool especially in the field of biomedicine. We study the parametric support vector machine, where in we introduce the degree of misclassication as the parameter. Multiparametric prorgamming techniques are used for the resulting multiparametric mixed integer programs. Recent global supply quality problems have underscored the need for a better understanding of quality across the supply chain. Studies in supply chain quality are few, limited, and with mixed results warranting more extensive study. We examine quality management practice by industry class and supply chain organizational position and compare agreement between perceived supplier quality management practices reported by customers and quality practices reported by their supplier groups. 444 INFORMS Austin – 2010 ■ WD37 ■ WD38 C - Room 8C, Level 3 C - Room 9A, Level 3 Stochastic Processes Algorithms for Real-Time Equilibrium and Relocation Problems Contributed Session WD39 Sponsor: Optimization/Linear Programming and Complementarity (Joint Cluster ICS) Sponsored Session Chair: Tianke Feng, Industrial and Systems Engineering, University of Florida, 303 Weil Hall, P.O. Box 116595, University of Florida, Gainesville, FL, 32611, United States of America, fengtk@ufl.edu 1 - Sharp Bounds for the Distribution of Critical-path Length Munevver Mine Subasi, Assistant Professor, Florida Institute of Technology, 150 W. University Blvd, Melbourne, FL, 32901, United States of America, msubasi@fit.edu, Ersoy Subasi, Andras Prekopa Chair: Miguel F. Anjos, University of Waterloo, 200 University Avenue West, Waterloo, ON, Canada, anjos@stanfordalumni.org 1 - Parametric Complementarity Problems for Online Optimal Control Mihai Anitescu, Computational Mathematician, Argonne National Laboratory, Math and Computer Science Division, 9700 S Cass Ave, Argonne, IL, 60439, United States of America, anitescu@mcs.anl.gov, Victor Zavala In PERT we are frequently concerned with the problem to estimate the values of the probability distribution or expectation of the critical-path length. We develop a bounding technique to obtain sharp bounds for the values of the distribution of the critical-path length under moment information and the assumption that the random length of each arc follows a beta distribution. We demonstrate that if points along the solution manifold of a nonlinear model predictive control problem are consistently strongly regular, it is possible to track the manifold approximately by solving a single linear complementarity problem (LCP) at each control step. We derive a fast, augmented Lagrangean tracking algorithm and demonstrate the developments through a numerical case study. 2 - Evolutionary Computation-based Statistical Estimation Models for Complex System Analysis Based on Count Data Emily Zechman, Assistant Professor, Texas A&M University, 3136 TAMU, College Station, TX, 77843, United States of America, ezechman@tamu.edu, Seth Guikema, Royce Francis 2 - Real-time Optimization and Differential Variational Inequalities Victor Zavala, Argonne National Laboratory, Math and Comp. Science Div., Bdg 240, 9700 S Cass Ave, Argonne, IL, 60439, United States of America, vzavala@mcs.anl.gov, Mihai Anitescu Count data is ubiquitous in engineering practice, and forecasting future counts of events based on past data is a critical problem. Examples include forecasting power outages and estimating the risk of traffic accidents. This research will explore flexible, data-adaptive regression models for count data that preserve insights into system behavior while allowing exploration of new combinations of model structures. A new evolutionary computation-based method will be developed and demonstrated. We present new insights into how to achieve higher frequencies in real-time optimization. The basic idea is that, instead of solving a full NLP problem at each sampling time, we solve a single, truncated QP problem. We prove that this corresponds to a time-stepping scheme applied to a differential variational inequality. We propose a fast and stable scheme using augmented Lagrangian regularization and projected Gauss-Seidel to track the solution manifold. 3 - The Replacement Problem in Manufacturing Stochastic Systems Eva Selene Hernàndez Gress, PhD, Universidad Autónoma del Estado de Hidalgo, Abasolo 600 Col. Centro, Pachuca, 42000, Mexico, evah@uaeh.edu.mx 3 - A Stochastic Optimization Model for Ambulance Relocation Joe Naoum-Sawaya, University of Waterloo, 200 University Av W, Waterloo, Canada, jnaoumsa@engmail.uwaterloo.ca, Samir Elhedhli The Replacement Problem is modeled with Linear and Dynamic Programming. This problem can be modeled also as a finite, irreducible, homogeneous Markov Chain. The transition probabilities matrix and the optimal basis associated to the Linear Programming model are perturbed to find regions of feasibility and optimality. Some perturbations bounds of the transition probabilities are explored and a perturbation bound for the optimal basis is also proposed. In this talk, we present our recent work on implementing a real time ambulance relocation system for the Region of Waterloo Emergency Medical Services. We formulate a stochastic optimization model and devise a heuristic that finds good solutions quickly. Results using the Region of Waterloo EMS data are presented. 4 - Markov Decision Processes with Uncertain Rewards Chin Hon Tan, PhD Student, Department of ISE, University of Florida, 303 Weil, University of Florida, Gainesville, FL, 32611, United States of America, chinhon@ufl.edu, Joseph Hartman ■ WD39 C - Room 9B, Level 3 Algorithms and Applications for Integer Programming Sequential decision problems can often be modeled as Markov decision processes. Classical solution approaches assume that the parameters of the model are known. However, the rewards are often estimated and uncertain in practice. In this paper, we look at the marginal change in the value function as a result of the error in the reward estimate and identify the region in which a policy remains optimal. We illustrate this work with a stochastic lot-sizing problem. Sponsor: Optimization/Integer Programming Sponsored Session Chair: Yongpei Guan, University of Florida, 303 Weil Hall, Gainesville, FL United States of America, guan@ise.ufl.edu 1 - Fast Algorithms for Special Cases of the Minimum Cost Flow Problem Bala Vaidyanathan, Operations Research Advisor, FedEx Express, 3680 Hacks Cross Road, Memphis, TN, 38125, United States of America, bala.vaidyanathan@gmail.com 5 - Sequential Stochastic Assignment Problem with Postponing Decisions Tianke Feng, Industrial and Systems Engineering, University of Florida, 303 Weil Hall, P.O. Box 116595, University of Florida, Gainesville, FL, 32611, United States of America, fengtk@ufl.edu, Joseph Hartman We consider special cases of the minimum cost flow problem when the nodes lie on a line, a circle, or a tree. We show that the properties of these problems can be exploited to develop specialized algorithms that run significantly faster than minimum cost flow algorithms for general networks. These problems find applications in areas such as transportation, electric power transmission, production planning, telecommunications, computational biology, and computational music. The sequential stochastic assignment problem has wide applications in abandonment problems and health care management, and has been well studied. It assumes that jobs arrive randomly with random values. Upon arrival, a job’s value is known and the decision maker immediately decides whether to accept or reject it. In this research, we study the value of postponing decisions by allowing a decision maker to hold jobs. We analyze the optimal threshold policies for this version of the problem. 2 - Polyhedral Results for MIPs with Cardinality Constraints Ilksen Icyuz, University of Florida, 303 Weil Hall, Gainesville, 32611, United States of America, eceicyuz@ufl.edu, Jean-Philippe Richard We consider several mixed integer programs arising from applications that contain various forms of cardinality constraints. For these models, we review existing polyhedral results and obtain new strong valid inequalities based on disjunctive and lifting techniques. We also characterize situations in which these inequalities are sufficient to completely define the associated convex hulls. Finally, we present the results of a computational study aimed at testing the strength of these new cuts. 445 WD40 INFORMS Austin – 2010 3 - Strong Formulations for Lot-Sizing Problems with Disruptions Zhili Zhou, University of Florida, 303 Weil Hall, Gainesville, FL, 32611, United States of America, zlzhou@ufl.edu, Yongpei Guan ■ WD41 Most previous research on lot-sizing problems assumed no disruptions. However, disruptions occur in practice, which lead to extra outsourcing or production costs, as compared to the normally scheduled case. We formulate this problem as a robust integer program, and derive facet-defining inequalities for the problem. Final computational experiments show the effectiveness of our proposed approach. Metaheuristics II C - Room 10A, Level 3 Contributed Session Chair: Fan Wang, Prof., Sun Yat-sen Business School, Sun Yat-sen University, No.135 West Xinggang Road, Guangzhou, 510275, China, fanwang@gmail.com 1 - A Modified Particle Swarm Optimization Algorithm Junhyuk Park, Pohang University of Science and Technology, Nam-Gu, Hyoja-Dong, POSTECH Eng 4-207, Pohang, Korea, Republic of, sacarlee@postech.ac.kr, Byung-In Kim, Jongsung Lee 4 - New Cutting Planes for Cardinality Optimization Ismael De Farias, Texas Tech University, Lubbock, TX, United States of America, ismael.de-farias@ttu.edu, Ming Zhao, Rajat Gupta, Ernee Kozyreff We study the cardinality optimization polytope and extensions, particularly the set of the minimum 0-norm optimization problem. We present new cutting planes for them and computational results on their use in branch-and-cut. In classical PSO algorithms, the global best solution has a strong influence on the entire population. As a result, particles may rapidly converge to a premature global best solution without exploring enough search space. In this presentation, we extend the searching capability of particles by limiting the influence of global best solution. We compare the performance of the algorithm with several existing algorithms. ■ WD40 C - Room 9C, Level 3 2 - A Genetic Algorithm for the Team Formation Problem Paul Rubin, Michigan State University, The Eli Broad Graduate School of Managem, Michigan State University, East Lansing, MI, 48824, United States of America, rubin@msu.edu, Lihui Bai Robust Optimization Contributed Session Chair: Bacel Maddah, Assistant Professor, American University of Beirut, P.O. Box 11-0236 Riad El Solh, Beirut, 1107-2020, Lebanon, bm05@aub.edu.lb 1 - Handling Uncertainty in Supplier Selection using Robust Optimization Sheela Siddappa, Technical Architect, Infosys Technologies Limited, Electronic City, Bangalore, India, sheela_siddappa@infosys.com, Paresh Kumar Marwaha We consider the team formation problem that assigns individuals with various values of attributes to teams so that the differences across teams with respect to each attribute are minimal. The problem is formulated as a mixed integer linear program and solved by a genetic algorithm with a constraint programming solver. Numerical results on randomly generated as well as real problems are reported. 3 - Exploration of a Functional Programming Approach for Developing a Metaheuristic Dennis Drinka, Exploration of a Functional Programming Approach for Developing a Metaheuristic, University of Alaska Anchorage, 3211 Providence Drive, Anchorage, AK, 99508, United States of America, afded@uaa.alaska.edu Selecting the right set of suppliers to procure items can help reduce company’s expense and improve customer satisfaction. This research tries to account for uncertainty in supplier’s performance, capacity, and cost while selecting the suppliers. We develop a two step process 1) select suppliers based on the uncertainty in their performance 2) estimate procurement quantity from each supplier based on the uncertainty in supplier’s capacity, cost, etc. A Robust Optimization methodology is adopted. This presentation explores the use of a functional programming approach to drive a metaheuristic for solving a combinatorial optimization problem. In particular, it explores the use of LINQ to Objects to implement a tabu search procedure. It will demonstrate the use of this approach on the All Units Quantity Discount problem and describe how functional programs can easily be embedded within existing imperative programming solution approaches. 2 - The Relational Algebra of Constraint Sets in Robust Optimization G. N. Srinivasa Prasanna, International Institute of Information Technology - Bangalore, 26/C Electronics City, Bangalore, India, gnsprasanna@iiitb.ac.in 4 - Self Adaptation GA Applied to Routing Problems Jaime Mora Vargas, Tecnológico de Monterrey, Research and Graduate Division, Campus Estado de México, Mexico, jmora@itesm.mx], Nestor Velasco-Bermeo, Miguel GonzàlezMendoza A relational-algebra for identifying, classifying, & visualizing relationships among different constraint sets (input assumptions) in a robust optimization (RO) framework is presented. Set-theoretic relations between alternative constraint sets are specified in an expression-based query language (composed of set-disjointness, union, intersection, etc.) We can compare, visualize & analyze different sets of assumptions, facilitating decision-support in general, & RO in particular. Mathematical Programming (MP) has proven to be an effective strategy to tackle down optimization problems. Traditional methods fail to solve such problems due to the “combinatory explosion”, an exponential increase of the solution space theorically identified as “NP-Hard” problems, based on such tendency new strategies have been proposed; the combination of mathematical programming and hybrid metaheuristics, the later having as main characteristic the adaptation ability to the environment’s changes without the need to fine tune the parameters or re-run the method. GA’s have proven to be one of the most successful methods to solve most of the classic optimization problems. Though the benefits of such algorithms disappear when situation analyzed changes. Based on such inconvenient a new approach is proposed. A hybrid GA with MP and the incorporation of “autoadaptation” lets the algorithm not just to evolve solution candidates but its own parameters based on the current state (individual’s aptitude according to each generation). The problems solved are ; Vehicle Routing Problem With Time Window (VRPTW) and Multi-depot Vehicle Routing Problem With Time Window (MDVRPTW). 3 - Loading of Ships at Refineries when Arrival Times are Uncertain A Robust Optimization Approach Jens Bengtsson, Norwegian School of Economics and Business Administration, Helleveien 30, Bergen, Norway, jens.bengtsson@nhh.no, Patrik Flisberg, Mikael Rönnqvist Ships that arrive to refinery ports are either served from product or component tanks. Arrival times of ships are uncertain and as such the inventory levels in the tanks will be uncertain and can in extreme cases be full or empty. Both these outcomes may be costly to the refiner. In this paper we take the arrival time uncertainty into account and analyze the production planning and loading problem by using robust optimization. 4 - The Newsvendor Problem with Ambiguous Demand Distribution Bacel Maddah, Assistant Professor, American University of Beirut, P.O. Box 11-0236 Riad El Solh, Beirut, 1107-2020, Lebanon, bm05@aub.edu.lb, Ebru Bish, F. Jordan Srour, Kyle Lin 5 - A Compromised Large-scale Neighborhood Search Heuristic for Heterogeneous VRP Fan Wang, Prof., Sun Yat-sen Business School, Sun Yat-sen University, No.135 West Xinggang Road, Guangzhou, 510275, China, fanwang@gmail.com, Yi Tao We study the newsvendor problem when the demand distribution is “ambiguous” in terms of being within a given Kullback-Leibler distance from a nominal distribution. Our approach is novel as no precise estimate of demand parameters (e.g., moments, percentiles, and range) is required. We derive the optimal newsvendor ordering policy in this setting. We addressed the Heterogeneous VRP with fixed costs and routing costs in which a limited fleet of different vehicles is available for sending goods to customers with known demand along the network with the objective of minimizing the total cost. We propose a compromised large-scale neighborhood search heuristic where the neighborhood aims to relax the subset-disjoint restriction during the process of multi-exchange neighborhood search. 446 INFORMS Austin – 2010 ■ WD42 WD45 3 - Controlling Epidemics over Multi-level Co-evolving Networks Achla Marathe, Asociate Professor, Virginia Tech, CRC XV VBI, Blacksburg, 24061, United States of America, amarathe@vbi.vt.edu, Stephen Eubank, Bryan Lewis, Jiangzhou Chen, Madhav Marathe C - Room 10B, Level 3 Optimization Algorithms Human behavior, epidemics and social contact networks are closely intertwined and co-evolve. Effective planning and response strategies must take these complicated interactions into account. We will describe an interactionist approach for studying these co-evolving social systems with the goal of supporting public health epidemiology. Individual and collective behavioral adaptation is critical in these systems and will be highlighted via illustrative case studies. Sponsor: Optimization/Computational Optimization and Software (Joint Cluster ICS) Sponsored Session Chair: Ilya Safro, Argonne National Laboratory, 9700 S. Cass Avenue, Argonne, IL, 60439, United States of America, safro@mcs.anl.gov 1 - Beyond Fisher’s Linear Dicriminant Function Shuichi Shinmura, Professor, Seikei University, 3-3-1 Kichijoujikitamachi, Musashino, 180-8633, Japan, shinmura@econ.seikei.ac.jp 4 - Optimal Link Removal for Epidemic Control Over Networks Eva Enns, Stanford University, 117 Encina Commons, Stanford, CA, 94035, United States of America, evaenns@stanford.edu, Jeff Mounzer, Margaret Brandeau Fisher founded linear discriminant function (LDF). LDF assume two groups are the same normal distribution, nevertheless few data satisfy this assumption. If data satisfy this, error rate equals to the minimum error rate (MNM). Therefore, LDF should be defined by MNM criterion. Revised IPLP-OLDF looks for the estimate of MNM using mixture of LP and IP. Evaluation of 13,500 models shows the mean of error rates of Revised IPLP-OLDF using LINGO are less than those of LDF & logistic regression. Control of infectious diseases which spread through close contact often focuses on interrupting the network of contacts. We examine the problem of determining which links should be removed from a contact network to maximize infections averted, given a constraint on the maximum number of links that can be removed. We formulate the problem as a non-convex quadratically constrained quadratic program. We evaluate the performance of approximate and heuristic solutions. 2 - A Separation Heuristic for Gap Inequalities Konstantinos Kaparis, Dr., University of Southampton, Southampton, SO17 1BJ, United Kingdom, K.Kaparis@soton.ac.uk, Laura Galli, Adam Letchford ■ WD45 C - Room 6, Level 2- Mezzanine Laurent and Poljak introduced a class of valid inequalities for the max-cut problem, called gap inequalities, which include many other known inequalities as special cases. Even though they have received limited attention they can make very good cutting planes for the Max-Cut problem. We describe a separation heuristic for these and we present computational results which illustrate the potentials of the proposed scheme. Health Care, Other Contributed Session Chair: S.Reza Sajjadi, Post- Doctoral Research Fellow, North Dakota State University, NDSU Department2485, 120A CIE, P.O.Box 6050, Fargo, ND, 58108-6050, United States of America, reza.sajjadi@ndsu.edu 1 - Feature Level Selection in Disease Clusters Saylisse Davila, Arizona State University, 151 E Broadway Rd #210, Tempe, AZ, United States of America, saylisse@asu.edu, George Runger, Eugene Tuv 3 - Polynomial Complexity Algorithm for Integer Transportation Problem Vladimir Tsurkov, Prof., Computing Center of Russian Academy of Sciences, Vavilov Str., 40, Moscow, 119333, Russia, tsur@ccas.ru, Alexander Tizik Most public health surveillance methods focus on detecting the presence of disease clusters. However, identifying the specific location of disease clusters can be equally important. Nowadays, health data is often recorded in large databases. Finding the specific location of these disease clusters among a large number of records and variables can be an intricate task. We will present a methodology that can be used to identify the ranges and/or levels of variables that define the clusters. A net optimization large scale problem from telecommunication area is solved by means of the known method of column generation. The intermediate problem has transportation kind of restrictions. Algorithm of polynomial complexity is proposed. Method is based on iterative solutions of two-dimensional knapsack problems. 4 - Multiscale Approach for the Network Compression-friendly Ordering Ilya Safro, Argonne National Laboratory, 9700 S. Cass Avenue, Argonne, IL, 60439, United States of America, safro@mcs.anl.gov 2 - Impact of Medicare Part D on Generic Drug Utilization in Long Term Care Facilities Changmi Jung, Carnegie Mellon University, 4800 Forbes Ave., Rm 242, Pittsburgh, PA, 15213, United States of America, changmi@andrew.cmu.edu, Rema Padman, Shamena Anwar We present a fast multiscale approach for the network minimum logarithmic arrangement problem. This type of arrangement plays an important role in a network compression. The algorithm is of linear complexity and exhibits good scalability which makes it practical and attractive for using on large-scale instances. Its effectiveness is demonstrated on a large set of real-life networks. This study examines the impact of Medicare Part D program on generic drug prescription rates in Long Term Care Facilities. We analyze prescription orders from a regional online pharmacy to induce a general pattern using the Difference in Difference method on four different therapeutic drug classes. ■ WD44 3 - A Comparison of Drug Price Increases in the Pharmaceutical Industry Kathleen Martino, Rutgers University, 1 Washington Park, Newark, NJ, 07102, United States of America, martinok2@gmail.com, Yao Zhao C - Room 2, Level 2- Mezzanine Network Modeling in Healthcare Sponsor: Health Applications Sponsored Session Motivated by the current events regarding prescription drug prices, this empirical study examines if factors such as therapeutic class, manufacturer, and active ingredient levels play a role in the established price of prescription drugs. We examine both the wholesale price set by manufacturers and the markup set by distributors for both brand and generic drugs. We also quantify the difference between brand and generic drug prices as a drug moves downstream from manufacturers to pharmacies. Chair: Eva Enns, Stanford University, 117 Encina Commons, Stanford, CA, 94035, United States of America, evaenns@stanford.edu 1 - Modeling HIV Spread in Africa using Sexual Contact Network Data Benjamin Armbruster, Northwestern University, 2145 Sheridan Road (Tech Bldg), Evanston, IL, 60208-3119, United States of America, armbruster@northwestern.edu, Stephane Helleringer 4 - Optimization of the Dynamic Operational Decisions for Ambulance Dispatch: A Reallocation Model Sandra Milena Santa, Universidad de los Andes, Carrera 1 N° 18A 12, Bogotà, CU, Colombia, sm.santa30@uniandes.edu.co, Andres Correa, Ciro Alberto Amaya Guio, Nubia Milena Velasco Rodriguez Using a unique data set from the Likoma Network Study, we examine the structure of the sexual contact network, how it changes over time, and how this affects models of disease spread. 2 - The Impact of the Health Delivery Supply Chain on Adherence to HIV Treatment Jessica McCoy, Stanford University, Stanford, California 94305, United States of America,jhmccoy@stanford.edu, Eric Johnson Ambulance dispatch as a response to some emergency medical services (EMS) needs to be executed effectively meeting time response and coverage demand requirements. Reallocation of ambulances gives the possibility of meeting and improving these standards response, but it is important to have in mind that these decisions carry transport costs and consume time. Therefore, we present a dynamic model as a decision support tool that allows evaluating the necessity to update location of ambulances. Adherence to HIV treatment is a predictor of viral suppression, and transmission rates are much lower in adherent populations. The health delivery supply chain in a resource-limited region potentially creates or removes barriers for patients seeking regular treatment. We develop a model to gain insights about the impact that the supply chain has on patients’ ability to be adherent (and hence on HIV prevalence) in a community. 447 WD46 INFORMS Austin – 2010 ■ WD47 5 - Patient Flow in a Multiple-Route High-Variability Primary Care Clinic S.Reza Sajjadi, Post- Doctoral Research Fellow, North Dakota State University, NDSU Department2485, 120A CIE, P.O.Box 6050, Fargo, ND, 58108-6050, United States of America, reza.sajjadi@ndsu.edu, Jing Shi, Kambiz Farahmand C - Room 8, Level 2- Mezzanine Project Management Contributed Session Simulation modeling of patient flow in an outpatient primary care clinic is considered in this study. In schedule-based clinics where patient arrivals follow the schedule given to the patients, inefficient layout and communication system as well as variability increase the waiting time of the patients in the clinics and thus result in patient dissatisfaction. Considering waiting time and distance traveled, the simulation model investigates a number of scenarios to improve the current situation. Chair: Eduardo G. Hernandez-Martinez, PhD, Tecnologico de Estudios Superiores de Coacalco, 16 de Septiembre 54, Coacalco, 55700, Mexico, eghm2@yahoo.com.mx 1 - Analyzing Robustness of Team Communication-performance Relationships Deanna Kennedy, Assistant Professor, University of Washington, Bothell, 1501 Copperfield Pkwy #412, College Station, TX, 77845, United States of America, kennedy.deanna@gmail.com, Rebecca Perryman, Sara McComb ■ WD46 Patterns in team communication relate to time and cost performance. We examine optimality when tradeoffs are made between the two performance outcomes. Further, we analyze the robustness of communication patterns by estimating the performance of sampled data from hyperspheres centered at optimal points. Implications are discussed. C - Room 7, Level 2- Mezzanine Statistical Modeling and Analysis in Healthcare Applications Sponsor: Health Applications Sponsored Session 2 - Ensuring OR/MS Project Success: A Change Management Perspective Robert Levasseur, Professor of Management, Walden University, 2614 Vista Cove Road, St. Augustine, FL, 32084-3069, United States of America, robert.levasseur@waldenu.edu Chair: Li Zeng, Assistant Professor, University of Texas at Arlington, Industrial & Manuf. Sys. Engr. Department, Arlington, Tx, 76019-0017, United States of America, lzeng@uta.edu 1 - Minimizing Rehospitalization Costs Through Machine Learning Mohsen Bayati, Stanford University, 350 Serra Mall, Packard Building, room 278, Stanford, CA, 94305, United States of America, bayati@stanford.edu, Mark Braverman, Eric Horvitz Research into the reasons for project failure suggests that a high percentage of those failures are the result of non-technical problems, such as poor communication and resistance to change. The purpose of this presentation is to explore ways in which OR/MS project leaders can increase the odds of project success by applying basic principles and practices of change management. Nearly one in every five patients is rehospitalized within 30 days of their discharge. In 2004 the estimated cost of unplanned readmissions to Medicare was $17.4 billion. In this talk, I will demonstrate how online machine learning and optimization tools can be applied to electronic health records to identify patients with the highest risk of rehospitalization. We validated these predictions on a major hospital’s database and obtained cost-effective policies for minimizing rehospitalizations. 3 - Theory of Latency in integrated Concurrent Engineering John Chachere, Senior Computer Scientist, Stinger Ghaffarian Technologies, 1060 Arbor Road, Menlo Park, CA, 94025, United States of America, john.m.chachere@nasa.gov, John Kunz, Ray Levitt We observed Stanford and NASA teams using Integrated Concurrent Engineering (ICE) to accelerate conceptual design by a factor of ten. We assert that ICE teams manage ten enabling factors that decimate information response latency, and thus project duration. Latency is a unifying principle and a practical metric that can describe, evaluate and manage engineering design collaboration. ICE is the “Just in Time” of knowledge work; ICE flows information with minute latency and high reliability. 2 - In-N-Out: An Energy Balance Model of Obesity Joanna Lankester, PhD candidate, Stanford University, 300 Pasteur Lane, Grant S131, Stanford, CA, 94305, United States of America, jl3@stanford.edu, Margaret Brandeau, Julie Parsonnet Obesity, which is associated with heart disease, diabetes, and other common and sometimes life-threatening conditions, has increased in prevalence dramatically over the last 50 years. To understand the rise in obesity, we are developing a model of body weight in the U.S. population from a perspective of energy balance. The model quantifies the changes over time in factors that influence body weight so that we can explore variability in obesity between individuals with similar energy intake. 4 - New Method for Project Crashing using Excel Solver Pamela Zelbst, Sam Houston State University, 1256 Avenue I, Huntsville, TX, 77341, United States of America, mgt_pjz@shsu.edu, Kunpeng Li, Bin Shao 3 - Reducing Medication Errors in Pediatrics Michelle McGaha, PhD Graduate Student, Texas A&M University, 3131 TAMU, College Station, TX, 77843, United States of America, michelle.mcgaha@neo.tamu.edu, Kiavash Kianfar, Lewis Ntaimo, Amarnath Banerjee We developed a new method for project crashing using Excel Solver. The method uses AON network. The Excel formulation is much simpler and straightforward than the traditional method using AOA network. 5 - A Discrete-event Approach for the Task Planning of PMBOK-based Projects Eduardo G. Hernandez-Martinez, PhD, Tecnologico de Estudios Superiores de Coacalco, 16 de Septiembre 54, Coacalco, 55700, Mexico, eghm2@yahoo.com.mx, Guillermo Torres Medication errors are common in the complex setting of pediatric medicine. We discuss the obstacles in determining the prevalence of pediatric medication errors and present a taxonomy chart of the most common pediatric medication errors, as well as defining characteristics for each error type. We discuss the challenges and highlight prevention strategies and meaningful use of health IT in reducing medication errors in the future. This work presents an approach based on Supervisory Control Theory for the task planning of projects based on the PMBOK. The goal is a formal strategy to obtain automatically a gant chart considering all possible tasks concurrences according to times, resources availability and resources sharing. Unlike the graph methods reported on the PMBOK based on the user experience, the approach permits the time optimization establishing only the resources list and the restrictions of the tasks execution. 448 INFORMS Austin – 2010 WD54 ■ WD50 ■ WD53 C -Room 11, Level 2- Mezzanine C -Room 14, Level 2- Mezzanine Information Systems III Operations/Finance Interface Contributed Session Contributed Session Chair: Yun Huang, Northwestern University, 4146 Oakton st #2, Skokie, IL, 60076, United States of America, yun@northwestern.edu 1 - The Value of Information: Evidence of Decreasing Price Dispersion in India’s Crop Market Chris Parker, PhD Candidate, London Business School, Regent’s Park, London, NW14SA, United Kingdom, cparker.PhD2007@london.edu, Nicos Savva, Kamalini Ramdas Chair: Amit Mitra, Auburn University, College of Business, Office of the Dean & Department of Manag, Auburn, AL, 36849-5240, United States of America, mitraam@auburn.edu 1 - Vicarious Learning From Operational Failures Manpreet Hora, Georgia Institute of Technology, 800 W Peachtree St. NW, Atlanta, GA, 30308, United States of America, manpreet.hora@mgt.gatech.edu, Robert D. Klassen This paper aims to measure the effect of a new text message based information service on price dispersion empirically. Our dataset contains information about several crops, with diverse supply chain characteristics, and information about the adoption level of the technology. Having information about multiple crops allows us to identify factors impacting different types of crops. Results show that adoption levels are associated with lower price dispersion between markets. The occurrence of a rare operational failure in a firm (incident firm) provides an opportunity for vicarious learning for other firms (knowledge-seekers). Employing a field experiment, we examine the firm-level characteristics that enable vicarious learning. Results suggest that saliency of the incident firm and complementarities between the incident firm and the knowledge-seekers have a positive association with vicarious learning. 2 - Value From New Electronic Markets: A Diffusion Analysis of Two Equity Options Exchanges Chris Parker, PhD Candidate, London Business School, Regent’s Park, London, NW14SA, United Kingdom, cparker.PhD2007@london.edu, Bruce Weber 2 - Investigating the Impact of Operational Variables on Manufacturing Cost by Simulation Optimization Wen-Chyuan Chiang, Prof., Collins College of Business, The University of Tulsa, The University of Tulsa, Tulsa, OK 74104, Tulsa, United States of America, wen-chyuan-chiang@utulsa.edu, Rui Zhang Two all-electronic options exchanges opened for trading in 2000 and 2004. The exchanges gained trading volumes in competition with four incumbent markets. To explain the markets’ diffusion patterns, we model broker order routing decisions. The model generates hypotheses, which we test using a panel of quarterly disclosures from major brokerage firms. We conclude that firm heterogeneity is more influential than network effects in explaining the diffusions of the new markets at the broker level. We focus on the relationship between operational variables (setup time, scrap rate, downtime rate) and the manufacturing cost. Keeping such parameters low is beneficial for reducing the average variable cost, but the required maintenance will incur an additional fixed cost. Therefore, a simulation based optimization approach is applied to determine the optimal level of the operational variables for minimizing the average cost. Sensitivity analysis and explanations are also provided. 3 - An Online Retailer’s Incentive to Become an Online Marketplace Kihoon Kim, Assistant Professor, Korea University Business School, Anam-Dong, Seongbuk-Gu, Seoul, 136701, Korea, Republic of, kihoonk@gmail.com 3 - Managing Operations Risks: An Options Perspective Wei Chen, Katz Graduate School of Business, University of Pittsburgh, 233 Mervis Hall, Pittsburgh, PA, 15260, United States of America, wchen@katz.pitt.edu, Jennifer Shang When an online retailer develops into an online marketplace, the online retailer can invite other online retailers to sell the same product it deals with in the online marketplace. This paper investigates under what conditions the online retailer is advised to transform itself to the online marketplace, considering the online retailer’s trade-off of its referral revenue against the loss of some of its loyal customers. We also characterize optimal pricing structures of the online marketplace. When dealing with demand and supply uncertainties, operations managers must also consider risks such as exchange rate variation, distribution cost surge, and political upheaval. These uncertainties can significantly influence a firm’s profitability. We address these risks from the perspectives of financial markets, operations control, and stochastic programming, and show that real options is a useful framework for understanding risk hedging in operations. 4 - An Integrated Model Utilizing R&D Costs for Two-dimensional Warranty Policies Jay Patankar, Professor, The University of Akron, Department of Management, College of Bus. Administration, Akron, OH, 443254801, United States of America, jgp@uakron.edu, Amit Mitra 4 - IOS Appropriation and Net Enablement Mei Cao, University of Wisconsin-Superior, Department of Business and Economics, Superior, United States of America, mcao1@uwsuper.edu, Qingyu Zhang The objective of the study is to uncover the nature of IOS appropriation and net enablement as an antecedent of supply chain collaboration. Reliable and valid instruments were developed through rigorous empirical analysis including structured interviews, Q-sort, and a large-scale study. Data were collected through a Web survey of U.S. manufacturing firms in various industries. Predictive validity is evaluated by demonstrating its strong relationship with supply chain collaboration. Some consumer durables, such as automobiles, involve warranties involving two attributes. These are time elapsed since sale of the product and usage of the product at a given point in time. An avenue to impact warrant costs is through research on product development. The objective then becomes to determine warranty parameters, while constraining the sum of the expected unit warranty costs and research and development costs per unit sales, under a limited research and development budget. 5 - Encounter in Virtual Space Yun Huang, Northwestern University, 4146 Oakton st #2, Skokie, IL, 60076, United States of America, yun@northwestern.edu, Roger Chen, Noshir Contractor, Hani Mahmass ■ WD54 Many virtual worlds such as massively multiplayer online role-playing games (MMORPGs) are often designed to mimic the real world along several dimensions, including the spatial requirements for engaging in activities. This paper examines the impact of virtual “geographical distance” between players in EverQuest II on the process of relation building in game. The results show that players are more likely to meet and interact with each other if they have more overlapping activity spaces. C -Room 15, Level 2- Mezzanine Technology Management Sponsor: Technology Management/New Product Development Sponsored Session Chair: Gulru Ozkan, Assistant Professor, Clemson University, Department of Management, 101 Sirrine Hall, Clemson, SC, 29634, United States of America, gulruo@clemson.edu 1 - Better Selection or Efficient Contracting?: A Model of Knowledge Vendor Selection and Contracting Zhijian Cui, PhD Candidate, INSEAD, Constance de Blvd, Fontainebleau, France, Zhijian.CUI@insead.edu, Sameer Hasija We are studying the vendor selection and contracting issue for knowledge driven processes. In particular, we study three vendor selection process: (1)Selection is based on initial talks with the vendor and subsequently the contract is negotiated with the selected vendor. (2)The vendors are informed about the SLA and asked to bid for the contract. (3) The vendors are asked to propose a contract to the client. 449 WD55 INFORMS Austin – 2010 2 - Innovation in Top-Down and Bottom-Up Strategy Processes Fabian Sting, INSEAD, Boulevard de Constance, Fontainebleau, France, fabian.sting@insead.edu, Christoph Loch 4 - Realizing the Value of RFID in a Global Enterprise Ann Marucheck, Professor, Kenan-Flagler Business School, McColl Bldg CB 3490, UNC-Chapel Hill, Chapel Hill, NC, 27599, United States of America, ann_marucheck@unc.edu, Noel Greis, Monica Nogueira, Anders Duus, Hong Tham Nguyen We study strategy processes at six German manufacturing organizations using an organizational search perspective. While the final decision on strategic initiatives remains at the top, strategic initiatives are distributed across hierarchical levels, depending on where expertise is concentrated. The organizations also use multiple mechanisms to coordinate decentralized actors. Coordination and top-down decision making is weighed against the creativity that stems from delegated search. For many organizations, understanding the potential benefits of RFID and justifying its investment continue to be challenges. In this research, we comprehensively study over 4000 cases of RFID projects as reported in the IDTechEX database. Specifically, we contrast the benefits realized by early adopters of RFID with more recent adopters. We further suggest measures that can determine how RFID provides economic value to an enterprise and identify the drivers of determining that value. 3 - Managing New Product Development Knowledge for Competing Firms: Case of Joint Development Gulru Ozkan, Assistant Professor, Clemson University, Department of Management, 101 Sirrine Hall, Clemson, SC, 29634, United States of America, gulruo@clemson.edu, Cheryl Gaimon ■ WD56 We introduce a stochastic game on knowledge sharing (KS) and knowledge development (KD) strategies for two NPD firms. First, leader sets allocations of profit, then firms decide on KS for joint development of a new product. Next, firms jointly pursue KD and launch the product. Insights include impact of uncertainty. C - Room 1, Level 1 Simulation and Optimization II Contributed Session 4 - A Decision Model to Manage Network Security Technologies for Information Assurance Soumyo Moitra, Senior Member of Technical Staff, Software Engineering Institute, Carnegie Mellon University, 4500 Forbes Ave, Pittsburgh, PA, 15213, United States of America, smoitra@sei.cmu.edu Chair: Xueping Li, Assistant Professor, University of Tennessee, 408 East Stadium Hall, Knoxville, TN, 37996, United States of America, Xueping.Li@utk.edu 1 - Allocating Manpower to Minimize Lmax in a Job Shop Benjamin Lobo, North Carolina State University, 400 Daniels Hall, College of Engineering, Raleigh, NC, 27695, United States of America, bjlobo@gmail.com, James Wilson, Thom Hodgson, Russell King, Kristin Thoney This paper describes a model to manage technologies to protect informational assets. The focus is on the valuation of information and a methodology to arrive at the value at risk is presented. This assessment is used by the model to evaluate the benefits of different levels of security technologies. Sensitivity analysis with respect to the value of information is presented. Most job shops are constrained not only by machines, but also by the number of workers available to operate these machines. Different worker allocations to machine groups can impact the Lmax value of a schedule. Using a relaxation of the problem to generate a lower bound on Lmax, we develop a procedure to allocate workers to machines that minimizes this lower bound. Computational experience is presented. ■ WD55 C -Room 16, Level 2- Mezzanine 2 - Improved Fully Sequential Procedure with Mean and Variance Update Huizhu Wang, Georgia Institute of Technology, 765 Ferst Dr, Atlanta, GA, 30332-0205, United States of America, huizhuwang@gmail.com, Seong-Hee Kim Inventions, Innovation and Technology Management Sponsor: Technology Management/New Product Development Sponsored Session Chair: Kun Liu, Assistant Professor, Wayne State University, 5201 Cass Ave, Detroit, United States of America, ek9525@wayne.edu 1 - Abandonment of Patented Inventions in Innovation-Intensive Industries Kun Liu, Assistant Professor, Wayne State University, 5201 Cass Ave, Detroit, United States of America, ek9525@wayne.edu Ranking and selection (R&S) procedures compare a number of simulated systems and try to find a system with the best performance measure. Fully-sequential R&S procedures are shown to be efficient but its probability of correct selection tends to be higher than the nominal level especially for a large number of systems. We study sources for conservativeness and present a procedure with improved efficiency. 3 - Simulation-based Optimization and Stochastic Programming Tahir Ekin, PhD Candidate, George Washington University, 2201 G Street, NW Funger 415, Washington, DC, 20052, United States of America, ekin@gwu.edu, Refik Soyer, Nicholas Polson Little research has examined how firms abandoned some inventions in innovationintensive industries. Distant innovation search is associated with a greater technological distance between newly acquired inventions and abandoned inventions, as well as a younger average age of abandoned inventions. Abandoning younger inventions and more focused abandonment of inventions are associated with greater market value as measured by Tobin’s Q. We provide a simulation-based approach to optimization and stochastic programming. First, we consider a Monte Carlo solution to linear programming and then show that it naturally extends to two-stage stochastic programming with uncertainty. One advantage of our approach is that it is straightforward to add parameter uncertainty and does not need derivative information. 2 - Continuous Quality/Time/Cost Tradeoffs Bruce Pollack-Johnson, Associate Professor of Mathematical Sciences, Villanova University, 800 Lancaster Avenue, Villanova, PA, 19085, United States of America, bruce.pollackjohnson@villanova.edu, Matthew Liberatore 4 - Parametric Moment Closure of Non-linear State Dependent Stochastic Systems Ritesh Arora, Graduate Research Assistant, Missouri University of Science and Technology, Dpt. of Engg. Management & Systems Engg., Rolla, MO, 65409, United States of America, ra95d@mail.mst.edu, Ivan Guardiola We use an example of a translation project to illustrate how quality can be modeled as a continuous function of time and cost. Given a project deadline and budget, overall quality can then be maximized using a nonlinear programming model. Alternatively, iso-quality curves can be drawn, to visualize the continuous tradeoffs between time, cost, and quality, and then used to pick a combination that seems best for a particular situation. This research highlights the use of parametric moment closure approximations for non-linear stochastic systems. A general birth-and-death non-linear stochastic process will be analyzed and closed under various underlying parametric distribution assumptions. It results that closure under neglect is considerably less robust than parametric closure. We highlight this theoretical endeavor through an analysis of aphid population stochastic model. 3 - Launching Technologically Advanced Products in Segmented Markets John N Angelis, Rochester Institute of Technology, 105 Lomb Memorial Drive, Rochester, United States of America, jangelis@saunders.rit.edu 5 - Simulation and Optimization of Supply Chain Models for Supercomputing Xueping Li, Assistant Professor, University of Tennessee, 408 East Stadium Hall, Knoxville, TN, 37996, United States of America, Xueping.Li@utk.edu, Zhe Zhang We focus on how competing profit-maximizing firms should set price and quality for a new technologically-advanced product sold to a segmented market. We analyze a closed-loop Stackelberg game with perfect information. If the late entrant possesses a large enough cost disadvantage, it should only target the least innovative segment. We also find that a firm with a large cost advantage may not necessarily earn higher profits by being the first mover. Cache design is a great challenge in data management in supercomputing and a key component to improve the performance by storing data for future access. It is in the similitude of behaviors of a supply chain in which suppliers attempt to meet the demands from customers. We develop, simulate and optimize supply chain models for the cache design of supercomputers and evaluate the performances. 450 INFORMS Austin – 2010 WD61 ■ WD57 ■ WD58 C - Room 2, Level 1 C - Room 3, Level 1 Portfolio Analysis Financial Engineering II Contributed Session Contributed Session Chair: Mark Zschocke, University of Waterloo, 200 University Avenue West, Waterloo, ON, N2L3G1, Canada, mszschoc@uwaterloo.ca 1 - The Efficient Frontier for Weakly Correlated Assets Xili Zhang, Research Associate, School of Business Administration,South China University of Technology, 381 Wushan Road, TianHe District, Guangzhou, 510641, China, zhangxili831@gmail.com, Michael J. Best Chair: Stephen Stoyan, University of Southern California, 3715 McClintock Avenue, GER 240, Los Angeles, CA, 90089, United States of America, stoyan@usc.edu 1 - Corporate Cash Holding, Production and Investments Applied to the Agribusiness Sector Astrid Prajogo, Princeton University, ORFE Deparment, Sherrerd Hall, Princeton, NJ, 08544, United States of America, aprajogo@princeton.edu, John Mulvey, Davi Valladao Best and Hlouskava have shown that for a Markowitz portfolio selection problem having a diagonal covariance matrix and no short sales constraints, the efficient frontier is traced out in a monotonic fashion whereby assets are reduced to zero and subsequently remain at zero in order of their expected returns. We show that if the correlation matrix of the assets is “nearly” diagonal (in a sense to be made precise) then the efficient frontier will be traced out in a similar way. We propose a multistage stochastic program of a firm facing uncertain investment opportunities and a convex cost of external financing. The model endogenously determines the best production, investment, financing and cash holding policies over the planning horizon. The implications of corporate cash holdings are illustrated for the agricultural sector. 2 - Sharpe Ratios and Implied Risk Free Rates Michael J. Best, Professor, University of Waterloo, 200 University Avenue West, Waterloo, ON, N2L 3G1, Canada, mjbest@uwaterloo.ca 2 - Efficient Monte Carlo Barrier Option Pricing Under a Jump-Diffusion Process Samim Ghamami, University of Southern California, University Park Campus, Los Angeles, CA, United States of America, ghamami@usc.edu, Sheldon Ross For the usual mean-variance Markowitz portfolio optimization model having just a budget constraint, the choice of a market portfolio implies a unique risk free rate. However, practical portfolio optimization problems have many inequality constraints. These constraints may cause kinks or points of non-differentiability on the resulting efficient frontier. We show that choosing a kink point as a market portfolio results in a continuum of implied risk free rates and give a formula for them. We present efficient simulation procedures for pricing barrier options when the underlying security price follows a geometric Brownian motion with jumps. Metwally and Atiya [2002] developed a simulation approach in the same setting for pricing knock-out options, but no variance reduction was introduced. We improve upon M&A’s approach by innovative applications of well-known variance reduction techniques. We also show how to use simulation to price knock-in options. 3 - Goal Programming Models for Mutual Funds Portfolio Selection From Global Markets Mehrdad Tamiz, Professor, Kuwait University, College of Business Administration, Kuwait City, Kuwait, mtamiz@yahoo.co.uk 3 - Optimal Execution Strategy in the Presence of Price Impact Mauricio Junca, University of California, 4141 Etcheverry Hall, Berkeley, CA, United States of America, mjunca@berkeley.edu An investor needs to execute a long position in the asset by selling at discrete points in time, affecting the price of the asset and possibly incurring in a fixed transaction cost. The objective is to maximize the discounted revenue. This problem is formulated as an impulse control problem and we characterize the value function using the viscosity solutions framework. We also analyze the case where there is no transaction cost and how this formulation relates with a singular control problems. A vast number of criteria can be taken into consideration in portfolio selection other than expected return and variance of return. This talk examines several factors representing criteria in a Goal Programming setting for Portfolio Selection of mutual funds. The selection is from 20 mutual funds from 10 countries representing 7 regions, with 7 factors that belong to mutual funds attributes, macroeconomics and regional preferences. 4 - An Algorithm for Portfolio Problems with Discrete Choice Constraints Stephen Stoyan, University of Southern California, 3715 McClintock Avenue, GER 240, Los Angeles, CA, 90089, United States of America, stoyan@usc.edu 4 - Servitization, Alliance, and Firm Value Yeonsung Yoo, Korea University Business School, Anam-dong, Seongbuk-Gu, Seoul, 136-701, Korea, Republic of, yooys@korea.ac.kr, Hosun Rhim We examine impacts of strategic alliance to the shareholder value by measuring the stock market reaction associated with companies’ alliance announcements. Firms are categorized to understand the impacts of servitization and productization. Sample includes Fortune 500 companies. We consider portfolio models that incorporate a comprehensive set of realistic financial constraints, one of which includes the number of securities to hold. Uncertainty is considered in the design through the use of stochastic programming. The resulting large-scale problem forms a mixed-integer program, where we present a model specific decomposition algorithm that generates solutions in reasonable time. Computational limitations involved with the approach will also be discussed. 5 - Competitive Project Portfolio Management Mark Zschocke, University of Waterloo, 200 University Avenue West, Waterloo, ON, N2L3G1, Canada, mszschoc@uwaterloo.ca, Benny Mantin, Beth Jewkes ■ WD61 We develop a Competitive Project Portfolio Management (CPPM) model wherein two competing firms consider investing into two projects targeting, separately, a mature and an emerging market. The returns firms obtain from investments into these markets follow an s-shaped curve and depend on both firms’ actions. We find that different forms of interactions may arise and outline optimal CPPM strategies. We also discuss the market conditions that can lead to these outcomes. H - Room 400, 4th Floor Supply Chain, Risk Management Contributed Session Chair: Cigdem Gurgur, Professor, Purdue University, Doermer School of Business, 2101 East Coliseum Blvd., Fort Wayne, IN, 46805, United States of America, gurgurc@ipfw.edu 1 - Incentives to Invest in Multi-layer IT security Defense in Supply Chain Firms Tridib Bandyopadhyay, Assistant professor, Kennesaw State University, 1000 Chastain Road, Kennesaw, GA, 30144, United States of America, tbandyop@kennesaw.edu, Dengpan Liu, Srinivasan Raghunathan Supply chain firms have integrated business processes. This makes their IT risk interdependent. Multilayer IT security defense works like stage-gates, bringing interdependency between the efficacies of the successive layers. Thus SC firms face a complex inter-firm, inter-layer IT security investment decision scenario. We provide a game theoretic model that captures above multi-faceted interdependencies of IT security risk in SC firms, and analyze their incentives to invest in IT security. 451 WD63 INFORMS Austin – 2010 2 - Supplier Selection in Make-to-order Environment with Risks Tadeusz Sawik, Professor, AGH University of Science & Technology, Department of OR & IT, Krakow, 30059, Poland, ghsawik@cyf-kr.edu.pl 3 - Census Uncertainty and Congressional Reapportionment Dennis Leber, National Institute of Standards and Technology, 100 Bureau Dr, Gaithersburg, MD, 20899-8980, United States of America, dennis.leber@nist.gov, Jeffrey Herrmann A mixed integer programming approach that uses conditional value-at-risk via scenario analysis is proposed for supplier selection and order allocation in supply chains with risks. Given a set of customer orders for products, the decision maker needs to decide from which supplier and when to purchase parts required for each order to meet its due date and to mitigate the impact of low probability supply disruptions and high probability supply delays. The U.S. Constitution requires a decennial census, the results of which are used for the reapportionment of congressional representatives. The census results are only estimates and contain uncertainty. The Census Bureau can quantify this uncertainty through statistical sampling, but this uncertainty is ignored during reapportionment. This talk will present decision methods that consider attribute value uncertainty and apply these methods to the problem of reapportioning congressional seats. 3 - A Multi-Product Risk-Averse Newsvendor with Exponential Utility Function Sungyong Choi, Rutgers University, 1 Washington Street, Room #1072, Newark, NJ, 07102, United States of America, sungyongchoi@gmail.com, Andrzej Ruszczynski 4 - A Decision Analysis Approach to Enterprise Risk Management Jing Ai, A Decision Analysis Approach to Enterprise Risk Management, The University of Hawaii at Manoa, Shidler College of Business, 2404 Maile Way C305, Honolulu, HI, 96822, United States of America, jing.ai@hawaii.edu, Tianyang Wang We consider a risk-averse multi-product newsvendor using an exponential utility function. We study the asymptotic behavior of the solution with respect to the number of products and degree of risk aversion. Then, under reasonable conditions, we obtain closed-form approximation which are easy to compute and much more accurate than the risk-neutral solution. Then we obtain the analytical and numerical insights for the interplay between risk aversion and demand dependence structure. Enterprise Risk Management (ERM) is an emerging corporate risk management concept that proposes to manage risks in an integrated strategic system. One of the most important challenges in ERM is the modeling of corporate decision making process in light of dependent risks associated with fragmented business activities. This paper presents a decision analysis approach to accomplish this task. It serves as a practical guideline for managers to optimally allocate resources given risk considerations. 4 - Flexible Supply Contract Design using Options in Apparel Supply Chain Bong-Sung Chu, Keio University, 3-14-1, Hiyoshi, Kohokuku, Yokohama, Japan, superkensin@yahoo.co.jp, De-Bi Cao ■ WD64 H - Room 406, 4th Floor The major risks in a supply chain mostly come from mismatch of supply and demand with the dynamic demand changes. To avoid the risks, nowadays, flexible supply contract models using options are attracting significant attention. This paper addresses the flexible supply contract design with various types of financial options which give holders the right and opportunity to be guaranteed a certain trading quantity without stock out or opportunity loss in a single-period two-stage supply chain. Health Care, Strategy and Policy Contributed Session Chair: Vikram Tiwari, Assistant Professor, University of Houston, 2200 Business Center Dr, Apt 5104, Pearland, TX, 77584, United States of America, vtiwari@Central.UH.EDU 1 - Clostridium Difficile: System Dynamics Modelling of Hospital Infection Outbreaks David Lane, Reader in Management Science, London School of Economics, Houghton St., London, WC2A 2AE, United Kingdom, d.c.lane@lse.ac.uk, Diogo Quintas, Alec Morton 5 - Competition, Diversification and Supplier Selection Under Supply Disruptions Cigdem Gurgur, Professor, Purdue University, Doermer School of Business, 2101 East Coliseum Blvd., Fort Wayne, IN, 46805, United States of America, gurgurc@ipfw.edu In this study we consider supplier selection and quantity allocation decisions for a single firm facing supply unreliability and demand uncertainty. We use a traditional newsvendor framework to determine the optimal number of suppliers to place an order with and the corresponding quantities of those orders. We explicitly address the strategic behavior of suppliers in pricing decisions and we show how the pricing decisions of the suppliers change in response to procurement decisions. LSE and UK National Audit Office staff constructed a simulation model to understand and control Clostridium difficile outbreaks. Different contamination stages, various transmission mechanisms and bed, toilet and staff hand cleaning were represented. The model synthesised information from a range of sources. It also allowed users to explore and understand the complex consequences of the interaction of a number of transmission vectors and policy interventions aimed at combating outbreaks. ■ WD63 2 - Outcome Quality and Efficiency - A Healthcare Perspective Scott Lindsey, University of Utah, Operations and Information Systems, Salt Lake City, UT, United States of America, scott.lindsey@business.utah.edu, Sriram Thirumalai H - Room 404, 4th Floor Decision Analysis VI This study explores relationships between and operational drivers of outcome quality and efficiency within healthcare operations. In the hospital setting, these drivers include process standardization, operational focus, and operational effectiveness. The study involves the use of stochastic frontier analysis based on data from the U.S. Department of Health and Human Services and State of California. Study findings, limitations and directions for future research are identified. Contributed Session Chair: Jing Ai, A Decision Analysis Approach to Enterprise Risk Management, The University of Hawaii at Manoa, Shidler College of Business, 2404 Maile Way C305, Honolulu, HI, 96822, United States of America, jing.ai@hawaii.edu 1 - Novel Methods to Support Decision Making and Communicating about Risks in Distributed Environments Bonnie Ray, Manager, Risk Analytics, IBM T. J. Watson Research Center, P.O. Box 218, Yorktown Heights, NY, 10598, United States of America, bonnier@us.ibm.com, Lea Deleris 3 - Comparison of Markov and Discrete Event Simulation Models for Advanced Prostate Cancer Lanting Lu, Associate Research Fellow, Peninsula College of Medicine & Dentistry, Veysey Building, Salmon Pool Lane, Exeter, EX2 4SG, United Kingdom, lanting.lu@pms.ac.uk This work compares discrete event simulation (DES) cost-utility model and Markov cost-utility model built for an economic evaluation of a health technology degarelix, for advanced prostate cancer, and highlights the differences in the assumptions, the input data requirements and outcome estimations. The DES model gives more accurate and detailed outputs and conducting a probabilistic sensitivity analysis using the simulation model is found to be more straightforward than using the Markov model. I provide an overview of a current joint research initiative between IBM Research, IBM Dublin, and University College Cork, partially funded by IDA Ireland. The research focuses on development of new methods to 1)extract risk information from text to form probabilistic graphical models using NLP techniques, 2)reason about risk when probabilistic information is imprecise, 3)plan for risk in complex environments using stochastic CP techniques and 4)communicate about risks in distributed settings. 2 - A Comparison of Simultaneous Kelly Betting Strategies Andrew Grant, University of Sydney, H69 Economics and Business Bldg, Cnr Codrington and Rose Sts, Darlington, NS, 2008, Australia, andrew.grant@sydney.edu.au, Peter Buchen We consider the problem of Kelly betting on simultaneous games, and the relative performance of betting strategies that use multi-bets compared to those that do not. We develop a simulation model to test the performance of three Kelly betting strategies using the empirical odds distribution from the 2007-08 English Premier League Season. The results suggest that using multi-bets of all levels outperforms the portfolio optimization approach of betting on single game outcomes only. 452 INFORMS Austin – 2010 4 - Operating Room Utilization Study Jihan Wang, Ph.D Student, Wayne State University, 4815 4th Street, Rm. 2033, Detroit, MI, United States of America, aw0984@wayne.edu, Kai Yang, Susan Yu ■ WD67 The successful management of operating rooms (OR) is very important measurement to any hospital. The OR utilization is a well-acknowledged metric to evaluate the performance of the facility. This research investigated 11 factors that people think will impact the utilization, such as first case delays and case cancellations. We determined the most important factors affecting utilization through statistical analysis of the data from Detroit VA medical center. Contributed Session WD68 H - Room 412, 4th Floor Transportation, Freight II Chair: Dung-Ying Lin, Assistant Professor, National Cheng Kung University, No. 1 University Road, Department of Transportation and Commun., Tainan City, Taiwan - ROC, dylin@mail.ncku.edu.tw 1 - An Integrated Analysis on Global-US Freight Network Jiahui (Carol) Wang, Research Assistant, University of Oklahoma, 202 W. Boyd St., Room 124, Norman, OK, 73019, United States of America, jiahuiwang@ou.edu, Guoqiang Shen, P. Simin Pulat 5 - Incentive Games in Healthcare Delivery: Pay-for-Performance in Primary Care Vikram Tiwari, Assistant Professor, University of Houston, 2200 Business Center Dr, Apt 5104, Pearland, TX, 77584, United States of America, vtiwari@Central.UH.EDU, Ana Groznik This research studies on US international freight transportation by an integrated view on global freight network and domestic freight network, in which, the international freight flows are extended between US ports to final destinations/origins (state, census tract, traffic analysis zone…, and the final census block level). This research also provides insights into the impact of international freight flows on domestic freight flows starting from each port. In existing compensation system, primary care physicians’ reimbursement from health insurance companies is not tied to patients’ long-term health outcome. Using stylized two-stage game theoretical models we compare some structural options of payments for physicians in the pay-for-performance market. We identify the tradeoffs faced by physicians and insurance companies and derive necessary conditions for different reimbursement structures to be optimal (tied to different patient characteristics). 2 - Discrete Time Formulation for the Assignment Problem Applied in Cross Docking Facilities Georgios Saharidis, Professor, University of Thessaly and Kathikas Institute of Research and Technology, Pedion Areos, Volos, 38334, Greece, saharidis@gmail.com, Mihalis Golias ■ WD65 A cross-docking facility is a freight distribution facility representing a critical point in a supply chain. The scheduling of the inbound trucks at a cross docking facility is a classical assignment problem. In this paper two mathematical formulations are presented to schedule inbound trucks to doors at a cross-docking facility, and compared to the classical machine scheduling formulation. H - Room 408, 4th Floor Supply Chain, Shipping and Transportation Contributed Session 3 - Scheduling Commercial Vehicle Queues at a Canada-US Border Crossing Michael Haughton, School of Business & Economics, Wilfrid Laurier University, Waterloo, ON, Canada, mhaughton@wlu.ca, K.P. Sapna Isotupa Chair: Fatih Mutlu, Assistant Professor, Qatar University, Industrial Engineering Department, Doha, 2713, Qatar, fatihmutlu@qu.edu.qa 1 - Cost Benefit Analysis of the Cargo Screening Processes using Alternative Evaluation Methods David Menachof, Peter Thompson Chair in Port Logistics, University of Hull Logistics Institute, Cottingham Road, Hull, HU6 7RX, United Kingdom, D.Menachof@hull.ac.uk, Uwe Aickelin, Galina Sherman, Peer-Olaf Siebers Using the context of queue operations at a major Canada-U.S. commercial border crossing for truck-borne trade flows, we report on a computer simulation study to predict the likely impacts of smoothing those flows. We quantify the operational and resource efficiencies of flow smoothing, not only for trans-border trucking companies and other commercial organizations involved in trans-border supply chains but also for government authorities with regulatory jurisdiction at border crossings. Our study achieves two major goals. First, it extends the queueing literature’s range of settings in which queue management systems based on flow smoothing are studied. Second, it adds quantitative precision to the post-9/11 discourse on reducing impediments to the performance of commercial trucking operations that support trans-border supply chains. Cost benefit analysis using three different methods, scenario analysis, decision trees and simulation, are conducted. These methods are examined in a real world situation and compared to actual data using different probabilistic methods of estimating costs for port security risk assessment studies. Results show that in simple situations, all methods can be equally used. As complexity increases, we show how these tools can be used and focus on the limitations of each method. 2 - Distributor’s Integrated Inventory and Shipment Decisions Sudarsan Rangan, Texas A & M University, 4217 TAMU, College Station, TX, United States of America, srangan@mays.tamu,edu, Ismail Capar, Malini Natarajarathinam 4 - Quantifying the Value of Information Sharing in Supply Chain Inventory Management Dung-Ying Lin, Assistant Professor, National Cheng Kung University, No. 1 University Road, Department of Transportation and Commun., Tainan City, Taiwan - ROC, dylin@mail.ncku.edu.tw, Nai-Wen Hsu This analysis is based on a problem faced by a spare parts distributor that supplies n retailers. The distributor has to decide on his inventory system and replenish retailer inventories using a VMI policy. We analyze this problem to provide optimal inventory acquisition and shipment decisions to minimize the overall cost at the distributor. We first develop a model in which each stakeholder in the supply chain independently chooses the optimal inventory policy that has the lowest total expected cost (TEC) with stochastic demand. Then a model recognizing the inventory coordination is developed to estimate the total expected cost of the coordinated supply chain. The value of information sharing in supply chain inventory management is quantified by the difference of TECs between these two models. 3 - The Impact of Ship Unloading Time Variability on Port Selection Cesar Meneses, Research Assistant, Arizona State University, University Drive and Mill Avenue, Tempe, AZ, 85287, United States of America, cesar.meneses@asu.edu, Rene Villalobos We develop a port selection model based on additional inventory costs caused by the variability of service times observed between the arrival of a ship to a port and the time a container is released from the port. In particular, we seek to minimize total landed costs by selecting the proper port. ■ WD68 H - Room 415, 4th Floor 4 - Contract Problems Between a Retailer and a For-Hire Carrier Fatih Mutlu, Assistant Professor, Qatar University, Industrial Engineering Department, Doha, 2713, Qatar, fatihmutlu@qu.edu.qa Strategy/Strategic Planning II We study transportation contract problems between a retailer and a for-hire carrier delivering retailer’s replenishments. We model a decentralized carrier-retailer channel and design frameworks to set contract terms according to individual incentives. The terms are i) freight rate, which is based on a two-part tariff structure, and ii) shipment size. We also analyze the centralized channel to benchmark the channel profits. We propose modifications on the initial contracts to assure coordination. Chair: Michael Bean, Forio Business Simulations, 333 Bryant Street, San Francisco, CA, 94133, United States of America, mbean@forio.com 1 - A Representation Model and Innovation Heuristics for Business Ecosystems of Product-Service Systems Minjeong Baek, Master Student, Seoul National University, 599 Kwanakro, Kwanakgu, Seoul, Korea, Republic of, kelly706@snu.ac.kr, Changmuk Kang, Yoo S. Hong Contributed Session A business ecosystem is growing more complex in recent days, as more products and services are integrated as a product-service system, and more stakeholders are involved. This study presents a rigorous model for representing and analyzing a business ecosystem consisting of various stakeholders that interact with products and services. Based on this model, six heuristic rules for innovating an ecosystem and industry cases have been proposed. 453 WD69 INFORMS Austin – 2010 2 - The Demand-side Dynamics of Firms’ Intra-industry Exit in a Geographically Fragmented Industry Lalit Manral, Assistant Professor, University of Central Oklahoma, 100 N Universtiy Drive, Edmond, OK, 73034, United States of America, lmanral@uco.edu, Kathryn Harrigan 4 - Creating Value Through Product Stewardship and Take-Back Ronald Lembke, Associate Professor, Supply Chain, University of Nevada, MGRS /0028, Reno, NV, 89557, United States of America, rtl@unr.edu, Zac Rogers, Dale Rogers Secondary markets provide a place for unwanted items to be bought and sold, which diverts them from landfills, reducing the products’ ecological impact and creating economic value. Secondary markets divert a large number of products from landfills and create jobs, resulting in substantial economic value in the process. Although not reflected in current government metrics, a conservative estimate is that the secondary market represents 2.28 percent of the 2008 U.S. GDP. This paper explores the demand-side dynamics of firms’ selective exit from geographic sub-markets in a geographically fragmented industry. It provides theoretical arguments and empirical evidence to explain how the demand-side structural conditions differentially influence firms’ choice to manage their geographic scope over time. A unique panel dataset drawn from a natural experiment in the US long-distance telecommunications services industry during 1984-1996 is used to test the hypotheses. ■ WD70 3 - Strategic Capacity Investment and Pricing Decisions for Substitutable Products with Partial Flexibility Sharethram Hariharan, Graduate Research Associate, Oklahoma State University, 322 Engineering North, OSU Stillwater, Stillwater, ok, 74078, United States of America, sharethramh@gmail.com, Tieming Liu, Ho-Yin Mak, Z. Max Shen H - Salon G, 6th Floor Optimization Models in Air Traffic Management Sponsor: Aviation Applications Sponsored Session We study the capacity investment and responsive pricing decisions for a firm facing random demands for two substitutable products. Resources are partially flexible. A resource can be used to produce the other type of product, but with some efficiency loss. We evaluate the impacts of demand variability, correlation and risk-aversion on these decisions. Chair: Andrew Churchill, Graduate Research Assistant, University of Maryland, 1173 Martin Hall, College Park, MD, 20742, United States of America, churchil@umd.edu 1 - The Impact of Induced Technological Change on Air Traffic Management Megan Ryerson, Institute of Transportation Studies, 109 McLaughlin Hall, UC Berkeley, Berkeley, CA, 94720, United States of America, msmirti@berkeley.edu 4 - Creating Web-based Simulations and Interactive Data Visualizations Michael Bean, Forio Business Simulations, 333 Bryant Street, San Francisco, CA, 94133, United States of America, mbean@forio.com Simulations and interactive data visualizations that run in browsers have the advantages of global accessibility, simple distribution, and the ability to monitor and collect data on usage. However, simulations need to be modified in order to effectively use the online medium. Usability design is critical to create simulations that will be used by a diverse, global audience with limited knowledge of simulation, short attention spans, and unarticulated use objectives. Short-haul aviation is a focus of transportation policy today due to growing aircraft diversity and uncertainty surrounding carbon emissions policies. We develop an analytic total logistics cost model of short-haul corridor serving multiple passenger groups and find that turboprops, alone and in a fleet mix with jets, minimize cost for levels of policy seen today. This aircraft mix in response to a carbon emissions policy has implications for air traffic management. 2 - Converging Upon Basic Feasible Solutions Through Dantzig-Wolfe Decomposition Joseph Rios, NASA, Mail Stop 210-15, Moffet Field, CA, 94035, United States of America, Joseph.L.Rios@nasa.gov, Kevin Ross ■ WD69 H - Salon F, 6th Floor Reverse Logistics II We derive an important property for solving integer programs by examining the master problem in Dantzig-Wolfe Decomposition. Namely, if a linear program can be decomposed appropriately, a mapping exists between basic feasible solutions in the master and original problems. This has implications for integer programs where the convex hull has mostly integer corner points. We highlight the significance through experiments on a large-scale traffic flow model for the National Airspace System. Sponsor: Transportation Science and Logistics Society Sponsored Session Chair: Theresa Barker, PhD, University of Washington, Box 352650, Seattle, WA, 98115, United States of America, barkertj@u.washington.edu 1 - An Optimization Model to Determine Product Servicing Policies in Green Supply Chains Ruth Gledhill-Holmes, PhD Student, University of Central Florida, 4000 Central Florida Blvd, Orlando, FL, 32816, United States of America, ruth_gledhill_holmes@yahoo.com, Ola Batarseh, Dima Nazzal 3 - Collaborative Strategies for Traffic Management in the Airspace Flow Program Amy Kim, amykim0603@gmail.com, Mark Hansen We investigate methods that aim to minimize the user-cost impact of a future AFP that employs rerouting and ground delay. Methods are assessed using a simple flight cost specification; the deterministic part represents flight costs known to the FAA, while the stochastic part represents costs known only to the airline. Models featuring different allocation schemes, user inputs, and timing of information gather are compared. We explore tradeoffs between information quality and timeliness. This research considers the possible service policy options necessary to extend and maximize a product’s usable life (hence resulting in reduced production rates and the associated environmental benefits of this) in conjunction with the possible recovery options for maximizing the re-capture of end-of-use products (hence resulting in reduced waste, reduced need for first-use materials, and recovery of value for the manufacturer). 4 - Assessing the Impact of Stochastic Capacity Variation on Coordinated Air Traffic Flow Management Andrew Churchill, Graduate Research Assistant, University of Maryland, 1173 Martin Hall, College Park, MD, 20742, United States of America, churchil@umd.edu, David Lovell, Michael Ball 2 - Integrating Environmental Considerations into Pricing and Production Planning Models Dima Nazzal, Assistant Professor, University of Central Florida, 4000 Central Florida Blvd., Orlando, FL, 32816, United States of America, dnazzal@mail.ucf.edu, Ali Bozorgi In this research, an integer optimization model for coordination between air traffic flow management initiatives and a three parameter characterization of resource capacity are used to understand the effects of random capacity variations. Employing the optimization model within a Monte Carlo simulation, the results suggest that each of the three parameters characterizing capacity have marginally increasing impacts over a wide range of conditions. We propose and test a multi period optimization model that integrates the environmental impact of a product into the production and pricing decisions. The model considers the trade-off between economic and environmental objectives. 3 - A Model for Reverse Logistics Under Uncertainty Theresa Barker, PhD, University of Washington, Box 352650, Seattle, WA, 98115, United States of America, barkertj@u.washington.edu, Zelda Zabinsky Many mixed-integer linear programming models have been developed for reverse logistics. These models typically require producers to make certain network design decisions in advance, such as how to collect the return product and where to perform testing. We present an integrated MILP model that combines high-level and detailed network design decisions, along with chance-constrained programming to analyze the tradeoffs between various network configurations. 454 INFORMS Austin – 2010 ■ WD72 WD74 3 - Decision Support for Urban Search and Rescue Lisa (Lichun) Chen, lcchen@umd.edu, Elise Miller-Hooks H - Salon J, 6th Floor The urban search and rescue (USAR) team deployment problem seeks an optimal deployment of USAR teams to disaster sites so as to maximize the expected number of saved lives over the search and rescue period. A multistage stochastic program that captures problem uncertainty and dynamics is presented. A column generationbased technique is proposed for its solution. The techniques is illustrated on a case study involving the 2010 Haiti earthquake. Facility Logistics Session: Warehouse Order Picking Sponsor: Transportation Science and Logistics Society Sponsored Session Chair: Russell Meller, Hefley Professor of Logistics and Entrepreneurship, University of Arkansas, 4207 Bell Engineering, Fayetteville, AR, 72701, United States of America, rmeller@uark.edu 1 - Boosting Productivity in Multiple-Aisle Order-Picking by Cellular Bucket Brigades Yun Fong Lim, Assistant Professor, Singapore Management University, 50 Stamford Road #04-01, Singapore, Singapore, yflim@smu.edu.sg 4 - Using TRANSIMS for On-line Transportation System Management During Emergencies Adel Sadek, Associate Professor, University at Buffalo, the State University of New York, 233 Ketter Hall, Buffalo, NY, 14260, United States of America, asadek@buffalo.edu, Daniel Fuglewicz, Alan Blatt, Yunjie Zhao The topic of transportation systems management during emergencies has recently received national attention. This study has two primary objectives: (1) to assess the level to which the TRANSIMS model can be used for the online management of transportation systems during emergencies; and (2) to develop any additional functionality needed for that. As a case study, the research uses the Buffalo-Niagara area known for its winter weather and numerous snow storms. We introduce a new design of bucket brigades for order-picking in multiple, parallel aisles. Workers pick products from one side of an aisle when they proceed in one direction and they pick from the other side of the aisle, possibly for other customer orders, when they proceed in the reverse direction. We assume hand-off times are significant and propose simple rules for workers to share work. The new design can be substantially more productive than traditional bucket brigades. ■ WD74 2 - Using Storage Profiles with Bucket Brigade Order Picking to Improve Productivity Don Eisenstein, Professor of Operations Management, University of Chicago, Booth School of Business, 5807 South Woodlawn Avenue, Chicago, IL, 60637, United States of America, Don.Eisenstein@chicagobooth.edu, Yeming Gong H - Room 602, 6th Floor Joint Session TSL/ Service Science: Emergency Transportation, Logistics, and Evacuation Service Sponsor: Transportation Science and Logistics Society/ Service Science Sponsored Session We compare bucket brigade and zone order picking protocols using various storage profiles. We find that the flexibility of a bucket brigade protocol can lead to some considerable advantages in productivity. Chair: Tao Yao, Assistant Professor, Pennsylvania State University, 349 Leonhard Building, University Park, PA, 16802, United States of America, tyy1@engr.psu.edu 1 - Distributing Supplies in a Multi-city Infectious Disease Outbreak Fernando Ordonez, Associate Professor, University of Southern California, Department of Industrial and Systems Eng, 3715 McClintock Ave, Los Angeles, CA, 90007, United States of America, fordon@usc.edu, Yingtao Ren 3 - Modeling the Throughput Performance of a Picking Machine OrderFulfillment Technology Jennifer Pazour, PhD Candidate, University of Arkansas, 4207 Bell Engineering Center, Fayetteville, AR, 72701, United States of America, jpazour@uark.edu, Russell Meller Picking machines are an example of a stock-to-picker piece-level fulfillment technology that consists of two or more pick stations, a common storage system, and an integrated conveyor system. We develop a stability function model based on queuing theory that is capable of determining if a picking machine will be able to meet a throughput requirement. We then illustrate how a manager could use our analytical model to answer picking machine design questions. We consider the distribution of medicine to mitigate a multi-city infectious disease outbreak under parameter uncertainty. We build a two-stage stochastic programming model which has integer variables in both stages. This problem is solved with a modified Bender’s method to recover dual information from the second stage MIP and to speed up convergence. We illustrate the use of the model and the algorithm in planning an emergency response to a hypothetical national smallpox outbreak. ■ WD73 H - Salon K, 6th Floor 2 - Evacuation Planning Under Uncertainty: A Distributional Robust Chance-Constrained Approach Tao Yao, Assistant Professor, Pennsylvania State University, 349 Leonhard Building, University Park, PA, 16802, United States of America, tyy1@engr.psu.edu, Byung Do Chung, Bo Zhang Joint Session TSL/ SPPSN: Mitigating Disaster Impact Through Planning for Emergency Response Sponsor: Transportation Science and Logistics Society/ Public Programs, Service and Needs Sponsored Session This talk provides a Chance-constrained Programming approach for evacuation transportation planning which are robust to uncertainty. We focus on demand uncertainty with partial distributional information and develop an approximation scheme to reformulate the problem as a deterministic convex program which is then proved to be safe and computationally tractable. Numerical experiments are provided to illustrate the performance of the proposed approach. Chair: Elise Miller-Hooks, University of Maryland, 1173 Glenn Martin Hall, College Park, MD, 20742, United States of America, elisemh@umd.edu 1 - A Robust P-center Model for Emergency Facility Location Planning Chung-Cheng Lu, Assistant Professor, National Taipei University of Technology, 1 Section 3, Chung-Hsiao E. Road, Information and Logistics Management, Taipei, 106, Taiwan - ROC, jasoncclu@gmail.com 3 - Demand Management for Evacuation Planning Douglas Bish, Assistant Professor, Grado Department of Industrial and Systems Engineering, Virginia Tech, Blacksburg, VA, 24061, United States of America, drb1@vt.edu In hurricane evacuations traffic often overwhelms the infrastructure, causing congestion that can increase the risk to the population. Supply management strategies are used in evacuation planning, but they are often insufficient. We study the use of demand management strategies that attempt to structure the evacuation demand in order to minimize congestion. Specifically, we study network flow problems that incorporate important aspects of evacuee behavior and evacuation management issues. This study deals with the p-center problem with uncertain travel times between emergency facilities and affected areas which may arise in large-scale disasters. The uncertain travel times are represented by intervals and a robust optimization approach that minimizes the worst-case deviation from optimal solutions was developed. Numerical experiments were conducted to demonstrate the effectiveness of the approach and to examine the tradeoff between robustness and optimality. 2 - Locating Support Facilities for Large Scale Emergencies Anurag Verma, Graduate Student, Texas A&M University, Industrial and Systems Engineering, College Station, TX, 77843-3131, United States of America, anuragverma@tamu.edu, Gary Gaukler 4 - Optimal Evacuation Routing Under Dynamic Stochastic Risks Chi Xie, Research Fellow, The University of Texas at Austin, 1 University Station, Austin, TX, 78712, United States of America, chi.xie@mail.utexas.edu, Tao Yao, Travis Waller We provide large scale emergency facility location models that account for the unavailability of a disaster response facility depending on its location and the position of the disaster. We find that the locations suggested by the models in this paper significantly reduce the expected cost of transportation of supplies when we consider the damage a disaster causes to the support facilities and areas near it. We propose a risk-based modeling framework and solution procedure for dynamic evacuation planning under hazardous material releases, which integrates the latest atmospheric dispersion modeling and network flow modeling techniques. A robust dynamic evacuation routing model is presented for devising evacuation plans that minimize the most risky exposure to the evacuating population under timedependent, uncertain hazardous effluents. 455