international network - Grazia International

ETWORK
INTERNATIONAL N
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NEW
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June 2011
INTERNATIONAL NETWORK
italy
PITTI
UOMO
Grazia has confirmed its
participation in the June edition
of Pitti Uomo in Florence with
its Uomo (Men’s) special insert.
For that occasion, Grazia Italy
interviewed an exceptional athlete:
tennis star Feliciano Lopez. The
athlete turned model for a day,
who interpreted the magazine’s
menswear style, told readers all
about his favourite styles and
personal care treatments.
GRAZIA AT
PITTI BIMBO
Grazia was one of the top magazines of Pitti
Bimbo 73, the international childrenswear
expo, with the second edition of Grazia Junior
directed by Editor-in-chief Vera Montanari.
In cooperation with Pitti Immagine, Mondadori
also organized the talk show “La felicità dei
bambini” (Children’s Happiness).
Presented by Angelo Sajeva, President and
CEO of Mondadori Pubblicità, and hosted by
Vera Montanari and Donna Moderna Co-editor
Cipriana Dall’Orto, the talk show welcomed
professionals of the fashion industry and
special guests to discuss important issues and
topics involving children.
The event was made possible through a
precious contribution of The Heart of Children,
a non-profit organization that collects funds to
operate and assist young heart patients in third
world and developing countries.
Grazia Italy Editor-in-chief Vera
Montanari (left); Donna Moderna
Co-editor Cipriana Dall’Orto
INTERNATIONAL NETWORK
italy
Jewellery
Special Insert
369 summer desires in
more than 40 pages.
The jewellery special
insert of GRAZIA issue
nr. 23 everything from
advice on changing
look with a cascade
of stones and colours
to a blend of styles
for clothes and jewels
as well as jewellery
inspired by the sixties,
with brooches and
Book Festival
“Anteprime - Ti racconto il mio prossimo libro”(Preview: Let me tell
you about my next book), the second edition of this book festival, was
held last June 10 - 12 in Pietrasanta, a city in the province of Lucca,
Tuscany. For Grazia, which was there with its own stand, the event
was an opportunity to meet new talents and famous authors who
were interviewed and photographed. Sixty authors of contemporary
Italian literature talked about their upcoming books still in writing
for several Italian publishing houses. Enthusiastic participation of the
festival amounted 30,000 guests, twice as many as last year.
necklaces given a
stylish Grazia touch.
There are also rings,
bracelets, necklaces
and watches: Grazia’s
jewellery special has
everything!
This rich and
diversified subject,
in a truly “precious”
insert, is interesting
for readers and for
advertisers!
Sienna ❤ Grazia
It’s all a question of style. A trendsetter
like Sienna Miller was seen on the streets
of London with an exceptional “personal
shopper”: a copy of GRAZIA UK!
The news appeared in Grazia Italy issue nr. 25!
INTERNATIONAL NETWORK
france
GRAZIA AT
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Grazia couldn’t miss the 170th anniversary
of ESMOD (l’Ecole Supérieure des Arts et
techniques de la Mode)! To celebrate this
important event, Grazia launched a contest that
offered tickets for the fashion show that ESMOD
organized in Paris on June 30 to celebrates
its birthday. Two lucky readers of Grazia
participating in the online contest at grazia.fr
had a chance to attend the show and buy tote
bags customized by Jean Paul Gaultier, whose
proceeds were donated to the Carla BruniSarkozy Foundation.
Color Block Party!
The event organized
by Grazia France at
Hotel Amour on June
29 was sensational!
Two hundred guests attended the party for this
annual event that wants to say “thank you” to
its advertisers and media agencies. It was an
excellent occasion for celebrating the arrival of
summer with a room full of colours in respect of
the requested colour block dress code!
INTERNATIONAL NETWORK
uk
Grazia
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This month,
Grazia UK
launched its
first-ever
Grazia Film
Club event in
which 100 readers
met the cast of
“Bridesmaids” at
London’s Soho
Hotel. Antonia
Quirke, author
and journalist, led a
Q&A session with
writer/star Kristen
Wiig, Rose Byrne
and director Paul
Feig. Watch this
space for future
Grazia Film Club
events!
Waterstone’s
book club
Grazia is collaborating with
Britain’s favourite high street
book shop, Waterstone’s,
to bring readers Grazia’s 10
Hot Reads. The Grazia team
has chosen their picks of the
summer, and these 10 books
will be promoted in the store
and in Waterstone’s 200+
store windows for 10 weeks
over summer.
INTERNATIONAL NETWORK
germany
Grazia
Cult
Book
GRAZIA presents the “cult
book” for the summer:
Champagner und Stilettos
(Champagne and Stilettos)
by Lauren Weisberger, the
famous author of “The
Devil wears Prada”.
In cooperation with
RANDOM HOUSE and
Bertelsmann, Grazia
presented an exclusive
20-page excerpt of
the book in issue 26.
Grazia will include 700
books branded with the
GRAZIA-Top read sticker
in the goody bags for
guests attending the next
Mercedes-Benz Fashion
Week Opening Night by
GRAZIA.
INTERNATIONAL NETWORK
holland
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After the huge success of its first QR edition in February with the ‘singing
cover’, Grazia has released another QR code-issue.
In this issue, called the “colourful edition” since it celebrated the positive
aspects of Holland’s melting pot society with various cultures and
backgrounds, anyone who scans the code can hear popular Dutch pop
star Glennis Grace singing an acoustic version of Beyoncé’s ‘Halo’.
In this special edition you can find 23 QR-codes that will link you to different
sites, including an online shop where you can buy Kate Middleton’s dress.
You also get a sneak peak of The Next Generation: 19 creative talents who
bring their mixed cultural backgrounds to their daily jobs.
The edition has received great press coverage. The number of positive
impressions regarding the cover has increased by 280% compared to
the last “singing” cover.
INTERNATIONAL NETWORK
MIDDLE EAST
This month Grazia Middle East had another hugely
successful cover story.
At the start of the month Grazia Middle East
announced the launch of Lily Allen and Sarah Owen’s
collection, Lucy in Disguise. A week later they arrived
in Dubai for their regional launch, and Grazia had the
exclusive opportunity to photograph and interview
the girls. Then, a week later, Lily Allen tied the knot to
long-term beau Sam Cooper and we captured all her
fashion moments. This, plus a three-page special of
A-list bridal fashion, provided all of the wedding belles
amongst readers with plenty of fashion fixes.
It’s all
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INTERNATIONAL NETWORK
RUSSIA
SPECIAL
CATEGORY
IN THE «YOUNG
DESIGNERS»
COMPETITION
GRAZIA is presenting the third edition of the “Young
Designers Competition”. This year, Grazia suggested
two looks: evening and cruise wear! Top ten finalists
chosen by the jury will have a chance to present their
work at the Mercedes-Benz Fashion Week Russia in
October.
This year GRAZIA has expanded the event: finalists
will also participate in the Aurora Fashion Week in
Saint Petersburg, for which Grazia has created a
special category, “Inspired by Saint Petersburg.” The
Jury will choose several creations that best express
the spirit of the northern capital.
Partners of the initiative are PHILIPS, MercedesBenz Fashion Week, World Fashion Channel and the
“Pervoe Popularnoe” radio station.
INTERNATIONAL NETWORK
china
Styling
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Tod’s
GRAZIA and TOD’S held styling
classes in 7 cities: Hangzhou,
Beijing, Chengdu, Wuhan,
Fuzhou, Changsha, and Suzhou.
GRAZIA fashion editors invited
seven famous Chinese stylists
to meet readers who received
a mix and match class in
TOD’S stores. The events got
very positive feedback from
TOD’S and their VIP members.
More than 15 magazines and
newspapers covered the event.
Tea with DIOR
GRAZIA and DIOR organized
a glamorous afternoon tea for
its readers in the top shopping
mall Plaza 66 in Shanghai.
During the afternoon tea,
DIOR not only introduced
its brand history but also let
readers visit the LADY DIOR
exhibition held at Plaza 66. All
participants received a goody
bag with a copy of GRAZIA
magazine and an Italian easy
chic notebook. Participants
voted “the best look” with
the best looks received DIOR
Addict perfume as a gift.
Grazia On TV! In
cooperation with Pretty
Girls, the most popular
fashion TV show in China,
GRAZIA’s beauty director,
Celine Sun, was a special
guest of the program!
INTERNATIONAL NETWORK
indonesia
body &
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Grazia hosted the 15th Anniversary of the casual
fashion brand, Body & Soul. The party was held
at Immigrant on Plaza Indonesia in Jakarta. The
event was full of attractions - from a fashion
show to a model’s contest.
Grazia invited readers (through quizzes in the
social media) and celebrities - among them
are Syaharani (singer) and Lola Amaria (awardwinning director/actress). Style Hunters were
also on the spot.
For the 15th anniversary of Body & Soul, a Balibased RTW brand, Grazia hosted an exciting
party that was held at Immigrant, the hip club
on Plaza Indonesia in Jakarta. Winners of a quiz
organized by Grazia had a chance to attend the
party featuring a fashion show, a Body & Soul
model’s contest, and games!!
INTERNATIONAL NETWORK
big
The
5TH
B-DAY
Party
serbia
Grazia Serbia organized a
glamorous garden party at the
impressive House of King Peter
in Belgrade to celebrate its fifth
birthday. After a warm welcome
by Mr.Filipopulos Teokaris, the
CEO of Attica Media, and by
Ms. Danijela Jovanovic, Director
of the Attica Media Serbia
publishing house, Grazia’s Editorin-Chief Mrs.Svetlana Preradovic
invited her team on the stage
and began the evening with a
champagne toast. Grazia had
many surprises in store for
the many guests that included
several celebrities, fashion
world notables and media stars,
including a special concert
by the Massimo Savic and a
mini-exhibition with a selection
of fashion editorials and photos
of the month that appeared in
issues (from the 1st to the 61st)
of Grazia .
At the end of the evening,
candles were blown out on an
exquisite Stelina cake in black
and yellow, in perfect Grazia
style.
To see a video of the party,
please click on: http://www.
youtube.com/user/GraziaSRB
INTERNATIONAL NETWORK
bulgaria
Ready for
summer
Grazia Bulgaria
surprised its readers with
a fresh new makeover of
www.graziaonline.bg!
Now the website is more
user-friendly and more
attractive, too. It features the
most interesting celebrity
news, hot fashion and beauty
trends, easy chic ideas,
and information about art
events and parties. Bulgarian
women’s favourite website
welcomes them with tips for
a memorable summer.
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