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5/16/2016
Building your
Super Fans
How to Launch Your
Book with 100+ Reviews
http://bit.ly/AME_BEA
Get Your Slides!
http://bit.ly/AME_BEA
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5/16/2016
We Started With…
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New author, no platform
No significant social media
No mailing list
First book
Less Than One Year Later…
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2nd book out
Pre-order
Launched with over 1,800 in sales
100 reviews in less than 5 days
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5/16/2016
Understanding the Metric of
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Free
Offered book 2 days for free.
61,000 copies.
200 letters from readers.
Book reviews went from 20 to over 200.
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5/16/2016
Putting Your
Book to Work!
Letter to
readers
Reviews
Reader
engagement
Build email list
Revenue
Your Book
Special Offer
Build email list
Pre-Sales
Sell More Books!
Build email
List
How to Grow
Super Fans!
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5/16/2016
The Truth About Super Fans
• Most reader don’t show up as
Super Fans
• 1,000 Super Fans to make a
bestseller
Give Your Readers Love
Do Things That Matter
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Respond to every email
Make readers feel important
Create an exclusive community
Fan groups: Facebook groups
Always have something free
Exclusive content
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5/16/2016
Give them
creative
ways to
engage
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5/16/2016
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5/16/2016
You must have a newsletter
• Social media visibility is falling
• Gives you a direct link to your fans
Get Your Slides!
http://bit.ly/AME_BEA
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5/16/2016
Images!
The Power of Images
• The mind is an image
processor, not a word
processor
• Processing doubles with
images
Fun Graphics Tools!
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Canva.com
PicMonkey.com
Photofunia.com
Befunky.com
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5/16/2016
Click
My New
to edit
Books!
Master title style
Author Marketing Experts Inc
www.amarketingexpert.com
Need marketing help?
Call us today for a free 30-minute
consultation!
(866) 713-2318
Email: penny@amarketingexpert.com
Click
About
to AME
edit Master title style
Author Marketing Experts, Inc. (AME) is a full-service marketing and PR firm specializing in customized
campaigns and Internet Marketing.
AME was the first book publicity firm to successfully implement the use of blogs, web sites, social networking
platforms, and book video to promote authors.
AME has developed and implemented countless marketing and publicity strategies and has worked
numerous bestselling titles including: The Answer, Green Goes with Everything, The Go Giver, Happy for No
Reason, The Laws of Thinking, and Chicken Soup for the American Idol Soul. Numerous high-profile clients
have sought their expertise as well: Guy Kawasaki, John Assaraf (contributor to The Secret), Sloan Barnett,
renowned psychic and ghost buster, Jane Doherty, Barney Rosenzweig creator of Cagney & Lacey, Jac
Flanders (of the original Fantastic Four) and Tammi Menendez, wife of Erik Menendez and the first eBay
auction of a Princess Diana gown (lot “9” from Christie’s New York). AME’s clients have been featured on
The View, CBS The Early Show, The Today Show, Entertainment Tonight, CNN, CNN Showbiz Tonight,
National Public Radio, Something You Should Know, The Heloise Show and in Publishers Weekly, People
Magazine, Reader’s Digest, The Los Angeles Times, USA Today, The Wall Street Journal, Essence
Magazine, More Magazine, The Bridal Guide, Entertainment Weekly, MSNBC… and many others.
AME has offices in San Diego, Chicago, Seattle, and New York.
Author Marketing Experts Inc
www.amarketingexpert.com
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5/16/2016
Click to edit Master
Is your booktitle
marketingstyle
campaign
just peddling along?
Call us today for a free consultation!
Author Marketing Experts Inc
Contact:
(858) 560-0121
penny@amarketingexpert.com
www.amarketingexpert.com/
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