Untitled - ModaFusion

commercial contacts
Nadine Gonzalez
Andrea Fasanello
modafusion@yahoo.fr
Wanderson Mathyas
T +55 (21) 2509 2910
8817 2151
wanderson@modafusion.org
ModaFusion, a project which aims at joining
Brazilian NGOs and French designers,
presents “Anjos da Favela” (“Slums Angels”),
its first ethical fashion collection.
Its aim is joining popular art with design and fashion, leading to
the commercial viability of the product created and providing the
handicraftsmen with a living. The ModaFusion project signals the liaison of
Rio de Janeiro’s NGOs with French haute-couture and its major social aim
is to value the creativity of the communities’ works; to help their artistic
development; and turn their handicraft product into a fashion product.
The ModaFusion project was created in 2005, during Brazil’s year in
France, by the French journalist, Nadine Gonzalez, and by the Brazilian
business woman, Andrea Fasanello. It is a French-Brazilian association
with the assigned duty of identifying and publicizing the fashion and
design talents within Rio de Janeiro’s disfavored communities. One of
its major goals is to help commercializing these works abroad. Its social
component consists of three main actions: value what is produced
within these communities; organize workshops on fashion topics for the
artists from Rio de Janeiro’s slums; work as a show room, that is, be like a
clothing window display, and help commercializing and publicizing the
designers’ works.
Its first collection, called “Anjos da Favela”, was designed by Odely Teboul,
a French designer, graduated in haute-couture, and manufactured by
four NGOs: Coosturarte, Crocheteiras da Maré, (The Crochet Makers
of Maré), Justa Cor (The Correct Color) and Santa Agulha (The Holy
Needle).International trends inspired the theme chosen based on the
major concept pillars of ethical fashion, social consciousness and fair
commerce. The work was carried out for one year, a result from joint
works and preparation of different disfavored communities. It was also
a result of the opportunities created by ModaFusion project, based on
three thematic focuses: art, music and ethical fashion. For one year, the
communities manufacturing fashion in Rio de Janeiro’s slums were able
to attend workshops delivered by French artists and could acquire some
experience with the ateliers work. “The main purpose of this exchange
program is to learn about luxury fashion management with French artists
and show them the creativity characteristic of Rio de Janeiro’s fashion coops”, says journalist Nadine Gonzalez.
The green is the new black
Environmental concern, ecology highlighted, greenish pieces. What
“Anjos da Favela” collection mainly approaches are the social and
environmental issues of the contemporary world, expressing the
ModaFusion effervescence and exposing its expertise in “ethical fashion”.
This term can be considered as one of the major pillars of the works
carried out last year by the ModaFusion project. Ethical fashion is
mainly concerned about environmental awareness, and makes use of
ecologically correct materials; it is based on both human and cultural
respect, on fair commerce, and on social consciousness; always aiming at
valuing the identity and “savoir faire” of the handicraft techniques. In the
pieces to be exhibited, the ecological materials are presented in corselet
dresses, dresses with frills, boleros and bloomers, highly inspired in the
40’s. The use of delicate handicraft techniques of fuxico (little rosettes),
crochet, painting and embroidery is made with fabric leftovers from
the dressmaker’s workshops and making use of a number of different
organic cottons, fibers and ecological leather, where lively colors prevail
when matched with black. “Green is the new black”, reveals Nadine, who
strongly believe that ecology is in fashion.
“Anjos da Favela” collection joins and expresses the values and specificities
of four communities. In addition, it expresses the power and values the
talent of all women involved: The Crochet Makers of Maré, specialized
in crochet; Vida Real (Real Life), a NGO from Favela Nova Holanda, which
presents silk painting; Coosturarte, clothing making co-ops in Santa Cruz,
whose creations’ main focus are embroideries and fuxicos (a handicraft
technique in the form of Littles Rosettes); and Santa Agulha (The Holy
Needle), from the inland of the state of Rio de Janeiro, with embroideries
and superpositions which turn clothes and accessories into delicate
colorful pictures. “We want to operate as a catalyzer of what is happening
within these communities”, explains Andrea Fasanello.
www.modafusion.org
Ref: MF1C07
Ref. MF1C07
Vestido de algodão plumetis com
aplicação de fuxicos no busto,
confecionado pela cooperativa de
mulheres Coosturarte.
Dress with Fuxicos (Littles Rosettes)
Tamanhos:
Plumetis cotton dress with bust fuxicos superpositions,
made by Coosturarte, a women’s co-op.
Ref: MF1C07
Cores:
Sizes S / M / L
Colors
P
M
G
Vestido
de algodão plumetis com
R$
94 eco
aplicação
R$
89 P.E.T.de fuxicos no busto,
confecionado
pela cooperativa de
R$
83
mulheres Coosturarte.
Tamanhos:
P
M
G
Cores:
R$ 94 eco
R$ 89 P.E.T.
R$ 83
vestido fuxico
Ref: MF1C08
Bolero dupla face de tafetá com
aplicação de fuxicos e bordados,
confecionado pela cooperativa de
mulheres Coosturarte. Face com
fuxico, e outra lisa.
vestido fuxico
Ref. MF1C08
Bolero with Fuxicos (Littles Rosettes)
Taffeta double-face bolero with fuxicos and embroideries
superpositions, made by Coosturarte, a women’s co-op.
One side is with fuxico, and the other is solid.
bolero de fuxico
Sizes S / M / L
Colors
bolero de fuxico
Tamanhos: P M G
Ref: MF1C08
Cores:
Bolero dupla face de tafetá com
aplicação
R$
106 de fuxicos e bordados,
confecionado pela cooperativa de
mulheres Coosturarte. Face com
fuxico, e outra lisa.
Tamanhos:
Cores:
R$ 106
P
M
G
Ref: MF1C12
Ref. MF1C15V
Dress with scale shoulder pads
Ecological cotton dress made by Coosturarte, a women’s
co-op, with shoulder pads made of fabric scales.
Sizes S / M / L
Colors
Vestido de algodão ecológico
confecionado pela cooperativa de
mulheres Coosturarte com ombreiras
de escama de tecido.
Tamanhos:
Ref: MF1C12
P
M
G
Vestido de algodão ecológico
confecionado pela cooperativa de
mulheres
Coosturarte com ombreiras
Opções: T shirt
ou vestido.
de escama de tecido.
Cores:
R$ 64 T shirt eco R$ 71 vestido eco
R$ 48 T shirtTamanhos:
R$ 53 vestido
P M G
Options T-shirt or dress
Cores:
Opções: T shirt ou vestido.
R$ 64 T shirt eco R$ 71 vestido eco
R$ 48 T shirt
R$ 53 vestido
vestido ombreiras escama
Ref: MF1C11
Cinto de escama feito com retalhos
de diversos tecidos, confecionado pela
cooperativa de mulheres Coosturarte.
Tamanhos:
vestido ombreiras escama
G
Ref: MF1C11
Ref. MF1C11
Cinto de escama feito com retalhos
de diversos tecidos, confecionado pela
cooperativa de mulheres Coosturarte.
Scale belt produced with different kinds of fabric
leftovers, made by Coosturarte, a women’s co-op.
Tamanhos:
SCALE BELT
Sizes S / M / L
cinto escama
M
Opções: T shirt ou vestido.
R$ 80
cinto escama
P
P
M
G
Opções: T shirt ou vestido.
R$ 80
Ref. MF1C12
SCALES DResS
Ref: MF1C12
Ecological cotton scales dress embroidered with
paillettes, made by Coosturarte, a women’s co-op.
Sizes S / M / L
Vestido em escamas de algodão
ecológico bordado com paetês pela
cooperativa de mulheres Coosturarte.
Tamanhos:
Colors
P
M
G
Cores:
opçao de medidas
R$ 165 eco
R$ 154 P.E.T.
R$ 128
vestido escama
Ref. MF1C09
Embroidered dress
Ref: MF1C09
Vestido de algodão plumetis com
bordados feitos a mão.
Plumetis cotton dress with hand-made embroideries,
Confecionado
pela cooperativa de
Ref: MF1C09
made by Coosturarte, a women’s co-op.
mulheres Coosturarte.
Sizes S / M / L
Colors
Vestido de algodão plumetis com
P M G
bordados feitos a mão.
Confecionado pela cooperativa de
Cores:
mulheres Coosturarte.
Tamanhos:
Tamanhos:
R$ 152 eco
R$ 140 plumetis
P
M
G
Cores:
vestido trapézio
R$ 152 eco
R$ 140 plumetis
Ref: MF1C10
vestido trapézio
Cinto de tafeta com bordados feitos
a mão, confecionado pela cooperativa
de mulheres Coosturarte.
Ref: MF1C10
P M G
Tamanhos:
Ref. MF1C10
Embroidered belt
cinto bordado
Cinto de tafeta com bordados feitos
a mão, confecionado pela cooperativa
de mulheres Coosturarte.
Taffeta belt with hand-made embroideries, made R$
by77 Tamanhos:
Coosturarte, a women’s co-op.
Sizes S / M / L
Colors
cinto bordado
Cores:
Cores:
R$ 77
P
M
G
Ref. MF1C13
Ref: MF1C13
Paillettes Dress
Vestido de tafetá com bordados
de paetês
e pedras brasileiras
feito
Taffeta dress
with hand-made
embroideries
with
a mão, confecionado pela cooperativa
paillettes and
Brazilian
stones,
made
by
Coosturarte,
de mulheres Coosturarte.
a women’s co-op.
Tamanhos:
Sizes S / M / L
Cores:
Colors
R$ 163
vestido paetê
P
M
G
Coosturarte
At the Coosturarte Co-op Atelier, in the outskirts of Rio de Janeiro,
women, sewing machines and needles work unceasingly since 2002,
aiming at increasing family income and reducing the social gap
existing within their community.
With no funds to start the enterprise, they had to look for fabric
donations from local companies to initiate their production. It was
then that fabric leftovers started to gain new forms in the hands of the
embroiderers.
The lack of funds stimulated these women’s creativity that started to
develop a kind of unique and innovating fashion. Customizing their
clothing items with patches of cloth and hand embroideries that
would tell the history of that place, they created a colorful and rather
daring kind of fashion. This initiative led to such positive results that the
production of the first Coostuarte collection started, in a joint project
with ModaFusion.
T shirt
Ref. MF1C14
T-shirt WITH FUXICOS
Ref: MF1C05
(A handicraft technique in the form of Littles Rosettes)
Blusa de algodão ecológico confeccionada
pela cooperativa de mulheres Coosturarte
com ombreiras de fuxico.
Ecological cotton blouse with shoulder pads of fuxico,
made by Coosturarte, a women’s co-op.
T shirt
Sizes S / M / L
Tamanhos:
P
M
G
Cores:
Ref: MF1C05
Colors
Options T-shirt or dress
T shirt
shirt ou vestido.
Blusa deOpções:
algodãoT ecológico
confeccionada
pela cooperativa de mulheres Coosturarte
R$ 64 T de
shirt
eco
R$ 71 vestido eco
com ombreiras
fuxico.
R$ 50 T shirt
R$ 58 vestido
Tamanhos: Ref:
P MF1C05
M G
Cores:
Blusa de algodão ecológico confeccionada
pela
de mulheres Coosturarte
Opções:
T shirt
oucooperativa
vestido.
Ref:
MF1M04
com ombreiras de fuxico.
Ref. MF1M05A
HIGH bloomer
bloomer
Shorts made with hand-made crochet by crochet makers
from Maré.
bloomer
Cores: P
Tamanhos:
M
G
Cores:Opções: T shirt ou vestido.
fio com lurex prata.
Ref: MF1M04
Opções:
alta
ou baixa.
R$ Cintura
64 Tem
shirt
eco
R$feito
71 avestido eco
Short confeccionado
crochet
todo
mão pelas crocheteiras
da favela da maré.
R$ 50 T shirt
R$ 58 vestido
Sizes S / M / L
Colors
R$ 64 Short
T shirtconfeccionado
eco
R$ 71 vestido
eco todo feito a
em crochet
R$ 50 mão
T shirtpelas
R$ 58 P
vestido
Tamanhos:
Mfavela
G da maré.
crocheteiras
da
or black with silver lurex.
Options High waist or dropped waist.
Made-to-order, with recycled line of P.E.T. bottles.
Sob encomenda, com linha reciclada
Tamanhos:
P M
de garrafa
P.E.T.G
Cores: R$ 208 cinturaoualta
fio com
prata.
R$lurex
92,40
cintura baixa
Ref:P.E.T.
MF1M04
R$ 236
Opções: Cintura alta ou baixa.
R$ 112 P.E.T.
Short confeccionado em crochet todo feito a
Sob encomenda,
reciclada da favela da maré.
mão com
pelaslinha
crocheteiras
Ref:P.E.T.
MF1C06
de garrafa
Tamanhos:
P cintura
M pela
Gbaixa
Leggings
cooperativa
R$ 208 cintura
altaconfeccionados
R$ 92,40
de mulheres Coosturarte
R$ 236 P.E.T.
R$ 112 P.E.T. com fuxicos.
bloomer
Ref. MF1C06
LEGGING
Leggings with fuxicos (little rosettes) made
by Coosturarte, a women’s co-op.
One size fits all
Colors
Cores:
ou fio com lurex prata.
Tamanhos: único
Ref: MF1C06Opções: Cintura alta ou baixa.
Cores:
Sob encomenda,
linha reciclada
Leggings confeccionados
pela com
cooperativa
de mulheres
Coosturarte
com fuxicos.
de
garrafa
P.E.T.
Opções:
Sob encomenda,
com malha
ecológica de fibra de bambú.
Tamanhos: R$único
208 cintura alta R$ 92,40 cintura baixa
R$ 20,29
24 P.E.T.
R$ 236R$P.E.T.
R$ 112 P.E.T.
Cores:
Opções: Sob encomenda, com malha
ecológica deRef:
fibraMF1C06
de bambú.
R$ 20,29 R$Leggings
24 P.E.T. confeccionados pela cooperativa
de mulheres Coosturarte com fuxicos.
leggings
Tamanhos:
Cores:
único
Ref: MF1J06
T shirt
Ref. MF1C04
DOTTED T-SHIRT
Blusa de algodão ecológico pintada com
técnica de grafiti pelos meninos da
cooperativa Justa Cor.
Ref: MF1C05
Tamanhos:
P
M
G
Ecological cotton blouse with fuxico (little rosettes) Cores:
shoulder pads, made by Coosturarte, a women’s co-op.
R$ 52 eco / R$ 41
Tamanhos:
Sizes S / M / L
Tee-shirt grafiti
M
G
Opções: T shirt ou vestido.
R$ 64 T shirt eco
R$ 50 T shirt
Ref: MF1C05
Ref: MF1M05
T shirt
R$ 71 vestido eco
R$ 58 vestido
Short confeccionado em crochet todo feito a
mão pelas crocheteiras da favela da Maré.
Tamanhos:
Ref. MF1M04
Cores:
BLOOMER
bloomer
P
Cores:
Colors
Options T-shirt or dress
bloomer
Blusa de algodão ecológico confeccionada
pela cooperativa de mulheres Coosturarte
com ombreiras de fuxico.
P
Blusa de algodão ecológico confeccionada
pela cooperativa de mulheres Coosturarte
Ref:
MF1M04
M G
com ombreiras de fuxico.
Short
ou fio com lurex prata. confeccionado em crochet todo feito a
Tamanhos:
P da
Mfavela
G da maré.
mão pelas
crocheteiras
Opções: Cintura alta o baixa.
Sob encomenda, com linha reciclada
Shorts made with hand-made crochet by crochet makers
de garrafa P.E.T.
from Maré.
R$ 69 cintura baixa / R$ 82 P.E.T.
R$ 156 cintura alta / R$ 183 P.E.T.
Sizes S / M / L
Colors
or black with silver lurex.
Options High waist or dropped waist.
Made-to-order, with recycled line of P.E.T. bottles.
Cores: P
Tamanhos:
M
G
Cores:Opções: T shirt ou vestido.
fio com lurex prata.
Opções:
altaeco
ou baixa.
R$ Cintura
64 T shirt
R$ 71 vestido eco
R$ 50 T shirt
R$ 58 vestido
Sob encomenda, com linha reciclada
de garrafa P.E.T.
R$ 208 cintura alta
Ref:P.E.T.
MF1M04
R$ 236
R$ 92,40 cintura baixa
R$ 112 P.E.T.
Short confeccionado em crochet todo feito a
mão pelas crocheteiras da favela da maré.
Ref: MF1C06
bloomer
Ref. MF1C06
LEGGING
Leggings with fuxicos (Littles Rosettes) made by
Coosturarte, a women’s co-op.
One size fits all
Colors
Tamanhos:
P M pela
G cooperativa
Leggings
confeccionados
de mulheres Coosturarte com fuxicos.
Cores:
ou fio com lurex prata.
Tamanhos: único
Opções: Cintura alta ou baixa.
Cores:
Sob encomenda, com linha reciclada
de garrafa
P.E.T.
Opções:
Sob encomenda,
com malha
ecológica de fibra de bambú.
R$ 208 cintura alta R$ 92,40 cintura baixa
R$ 20,29
24 P.E.T.
R$ 236R$P.E.T.
R$ 112 P.E.T.
Ref: MF1C06
Leggings confeccionados pela cooperativa
de mulheres Coosturarte com fuxicos.
leggings
Tamanhos:
Cores:
único
crocheteiras da favela da Maré.
Tamanhos:
blusa de crochet
blusa de crochet
M
G
Cores:
Ref. MF1M01
Crochet Blouse
Crochet blouse with shoulder pads, hand-made by
crochet makers from Maré.
P
Opções: Com ou sem aplicações de
bolinhas de crochet nas ombreiras.
Ref: MF1M01
Material: Linha de algodão.
Sizes S / M / L
Sob
encomenda,
com linha
Blusa confeccionada em
crochet
com
ombreiras, toda feita a mão
pelas P.E.T.
de garrafa
crocheteiras da favela da Maré.
Colors
Tamanhos:
Options With or without crochet balls superpositions on
the shoulder pads.
Material Cotton thread
Made-to-order, with recycled line of P.E.T. bottles.
P
M
R$
G 92
R$ 107 P.E.T.
reciclada
R$ 96 com bolinhas
R$ 129 P.E.T. bolinhas
Cores:
Opções: Com ou sem aplicações de
bolinhas de crochet nas ombreiras.
Material: Linha de algodão.
Sob encomenda, com linha reciclada
de garrafa P.E.T.
Ref: MF1C01
R$ 92
R$ 107 P.E.T.
R$ 96 com bolinhas
Vestido
de cetim com aplicação de
R$ 129 P.E.T.
bolinhas
bolinhas bordadas, confecionado pela
cooperativa de mulheres Coosturarte.
Ref. MF1C01
Corselet dress
Satin dress with embroidered ballsuperpositions,
made by Coosturarte, a women’s co-op.
vestido bustier
Ref: MF1C01
P
M
G
Cores:
Vestido de cetim com aplicação de
Opções: pela
Cintura franzida
bolinhas bordadas, confecionado
cooperativa de mulheres Coosturarte.
Sizes S / M / L
Tamanhos:
Colors
Cores:
Options Pleated waist
vestido bustier
Tamanhos:
P
M
R$ 154
G
Opções: Cintura franzida
R$ 154
Ref: MF1M01
Blusa confeccionada em crochet com
ombreiras, toda feita a mão pelas
crocheteiras da favela da Maré.
Ref. MF1M01
CROCHET BLOUSE
blusa de crochet
blusa de crochet
Tamanhos:
P
M
G
Crochet blouse with shoulder pads, hand-made by
crochet makers from Maré.
Ref: MF1M02
Sizes S / M / L
Blusa confeccionada em crochet com
ombreiras, toda feitaOpções:
a mão pelas
Com ou sem aplicações de
crocheteiras da favela
da Maré. de crochet nas ombreiras.
bolinhas
Colors
Tamanhos:
Options With or without crochet balls superpositions on
the shoulder pads.
Cores:
Material Cotton thread
Made-to-order, with recycled line of P.E.T. bottles.
Cores:
P
M
G
Material: Linha de algodão.
Sob encomenda, com linha reciclada
de garrafa P.E.T.
Opções: Com ou sem aplicações de
bolinhas de crochet nas ombreiras.
R$ 92
R$ 107 P.E.T.
Material: Linha de algodão.
Sob encomenda, com linha reciclada
de garrafa P.E.T.
R$ 92
R$ 107 P.E.T.
R$ 96 com bolinhas
R$ 129 P.E.T. bolinhas
R$ 96 com bolinhas
R$129 P.E.T. bolinhas
Ref: MF1C01
Vestido de cetim com aplicação de
bolinhas bordadas, confecionado pela
cooperativa de mulheres Coosturarte.
Ref: MF1C02
Ref. MF1C01
Corselet dress
Satin dress with embroidered balls superpositions,
made by Coosturarte, a women’s co-op.
Sizes S / M / L
Colors
Opções Pleated waist
vestido bustier
vestido bustier
Vestido de cetim com aplicação de
bolinhas bordadas, confecionado pela
Tamanhos:
cooperativa de mulheres
Coosturarte.P
Tamanhos:
Cores:
P
G
MCores:
G
Opções: Cintura franzida
Opções: Cintura franzida
R$ 154
M
R$ 154
Ref: MF1J06
Ref. MF1J06
grafittI T-shirt
Ecological cotton blouse painted with the graffiti
technique by the boys from Justa Cor co-op.
Sizes S / M / L
Colors
Blusa de algodão ecológico pintada com
técnica de grafiti pelos meninos da
Ref: MF1J06
cooperativa Justa Cor.
Blusa de algodão ecológico pintada com
Tamanhos:
P meninos
M G da
técnica
de grafiti pelos
cooperativa Justa Cor.
Cores:
Tamanhos: P M G
R$ 52 eco / R$ 41
Cores:
R$ 52 eco / R$ 41
Tee-shirt grafiti
Tee-shirt grafiti
Ref: MF1M05
Short confeccionado em crochet todo feito a
Ref: MF1M05
mão pelas crocheteiras da favela da Maré.
ShortTamanhos:
confeccionado
P emMcrochet
G todo feito a
mão pelas crocheteiras da favela da Maré.
Ref. MF1M05
LUREX BLOOMER
Hand-made crochet shorts by crochet makers from Maré.
Sizes S / M / L
bloomer
bloomer
Colors
or black with silver lurex.
Opções High waist or dropped waist.
Made-to-order, with recycled line of P.E.T. bottles.
Cores:
Tamanhos:
P
M
G
ou fio com lurex prata.
Opções: Cintura alta o baixa.
Cores:
ou fio com lurex prata.
Sob encomenda, com linha reciclada
de garrafa P.E.T.
Opções: Cintura alta o baixa.
Sob encomenda, com linha reciclada
R$ 69 cintura
de garrafa
P.E.T. baixa / R$ 82 P.E.T.
R$ 156 cintura alta / R$ 183 P.E.T.
R$ 69 cintura baixa / R$ 82 P.E.T.
R$ 156 cintura alta / R$ 183 P.E.T.
The crochet makers of Maré
Adriana de Lima has worked with crochet for more than ten years.
Ever since she was a child she has received compliments for her
special skills and style. Living in the slum of Maré with her two
children, she decided to start teaching crochet work to complement
her family income.
With this work Adriana realized that the vast majority of her students
were already familiar with the techniques passed on from mother
to daughter for many generations. After all, with such lack of funds
available, what could be more original than a self-made gift?!
Due to her students’ successful results with their first large order, this
group of women organized the Crocheteiras da Maré Co-op (The
Crochet Makers of Maré), whose basic aim with this ModaFusion
collection is to modernize the crochet work and its use in the fashion
market.
Ref. MF1J03
DRESS WITH FABRIC LEFTOVERS
Dress with frills made with silk leftovers hand-painted by
the boys from Justa Cor Co-op and an ecological cotton
lining.
Sizes S / M / L
Ref: MF1J03
Ref: MF1J03
Vestido de babados feito com sobras
de
Vestido
de babados feito com sobras de
seda pintada a mão pelos meninos da
seda pintada a mão pelos meninos da
cooperativa Justa Cor e forro de algodão
cooperativa Justa Cor e forro de algodão
ecológico.
Ref: MF1J03
Tamanhos:
P
M
G
Vestido de babados feito com sobras de
seda pintada a mão pelos meninosR$
da 345
cooperativa Justa Cor e forro de algodão
ecológico.
vestido frufru
Tamanhos:
vestido frufru
P
M
ecológico.
Tamanhos:
P
M
G
R$ 345
G
R$ 345
vestido frufru
Ref: MF1A02
Ref. MF1A02
SPIRAL PURSE
Ref: MF1A02
Ref: MF1A02
Spiral taboa straw purse with leather handles.
R$ 146
One size fits all (Ø 50 cm)
R$ 146
Ref: MF1J06
Ref: MF1J06
R$ 146
lenço de seda pintada a mão pelos
meninos
lenço
de seda pintada a mão pelos meninos
da cooperativa Justa Cor.
bolsa
bolsa
da cooperativa Justa Cor.
R$ 28
Ref. MF1J06
SCARF
R$ 28
Ref: MF1J06
Silk scarf, hand-painted by the boys from Justa Cor Co-op.
bolsa
lenço
One size fits all (20 x 20 cm)
lenço de seda pintada a mão pelos meninos
da cooperativa Justa Cor.
R$ 28
Ref. MF1J04
BLACK AND WHITE DRESS
Dress with a silk bust, hand-painted by the boys from
Justa Cor Co-op and a ecological cotton knitted skirt.
Sizes S / M / L
Colors
Ref: MF1J04
Vestido com busto de seda pintado a
mão pelos meninos da cooperativa
Justa Cor e saia em malha de algodão
ecológico.
Ref: MF1J04
Tamanhos: P M G
Vestido com busto de seda pintado a
Cores
saia:meninos da cooperativa
mão da
pelos
Justa Cor e saia em malha de algodão
R$ecológico.
177
Tamanhos:
vestido preto e branco
P
M
G
Cores da saia:
R$ 177
vestido preto e branco
Ref: MF1J05
Ref. MF1J05
PAINTED BOLERO
Tamanhos: P
Ref: MF1J05
Cores:
Double-face bolero made of silk hand-painted by the
boys from Justa Cor co-op and back of ecological cotton.
R$Bolero
126 dupla face de seda pintada a
mão pelos meninos da cooperativa
Justa Cor e verso de algodão ecológico.
Sizes S / M / L
bolero pintado
bolero pintado
Bolero dupla face de seda pintada a
mão pelos meninos da cooperativa
Justa Cor e verso de algodão ecológico.
Tamanhos:
Cores:
Colors
R$ 126
M
P
M
G
G
Ref. MF1J01
TIE AND DYE DRESS
Satin dress made of pure silk, hand-painted, and made
with the tie and dye technique by the boys from Justa Cor
Ref: MF1J01
co-op.
Sizes S / M / L
Vestido de cetim de seda pintado a mão
confeccionado com técnica de tie and die
pelos meninos da cooperativa Justa Cor.
Tamanhos: P M G
R$ 375
Ref. MF1J02
TRAPEZIUM DRESS
Satin dress made of pure silk with drawings hand-painted
by the boys from Justa Cor co-op.
Sizes S / M / L
Ref: MF1J02
Vestido de cetim de seda com desenhos
Ref: MF1J02
pintados a mão pelos meninos da
cooperativa Justa Cor.
Vestido de cetim de seda com desenhos
pintados a mão pelos meninos da
Tamanhos: P M G
cooperativa Justa Cor.
R$ 375
Tamanhos:
P
M
G
R$ 375
vestido trapézio
vestido trapézio
Ref: MF1A01
Ref. MF1A01
BELT
Double-face belt made of tilapia leather and silk handpainted by the boys from Justa Cor co-op.
Colors
Cinto dupla face em couro de Tilápia
Ref: MF1A01
e seda pintada a mão pelos meninos da
cooperativa Justa Cor.
Cinto dupla face em couro de Tilápia
e seda pintada a mão pelos meninos da
Cores:
cooperativa Justa Cor.
R$ 84
Cores:
R$ 84
cinto
cinto
Justa Cor (The Correct Color)
In 2005, the silk painting Atelier of the artist Ana Cristina Castro, which
had been opened for over 12 years with its production targeted to the
fashion market, moved to the slums of Maré. The objective was to hire
adolescents registered in Vida Real (Real Life) project where Ana was a
teacher since these adolescents led a life with a high level of social risk.
The Vida Real (Real Life) Institute offers workshops in arts, graffiti,
ceramics, drawing, fabric painting and embroidering fro young people.
In addition to its artistic vocation, the project also offers free courses on
informatics, graphic design, mathematics, Portuguese and English.
Young people from this project were selected based on their hand
and artistic abilities to work at Ana Cristina’s atelier. This partnership
gave birth to the fair commerce co-op – Justa Cor (The Correct Color),
which has its art represented both on the clothes and accessories of
ModaFusion collection.
Ref. MF1S0
FLOWER DRESS
Ecological cotton dress hand-embroidered by the
women from Santa Agulha (The Holy Needle) co-op.
Sizes S / M / L
Ref: MF1S03
Color
Vestido de algodão ecológico
bordado a mão, pelas mulheres da
cooperativa Santa Agulha.
Tamanhos:
vestido flores
G
Ref:
MF1S03
R$
316
eco
Vestido
de algodão ecológico
R$
295 a mão, pelas mulheres da
bordado
Vestido
de algodão
ecológico
cooperativa
Santa Agulha.
bordado a mão, pelas mulheres da
cooperativa
Tamanhos: Santa
P Agulha.
M G
Tamanhos:
Cores:
Ref. MF1C08
PAINTED BOLERO
Tafeta double-face bolero, one side solid and the
other with fuxicos (Littles Rosettes) and embroideries
superpositions, made by Coosturarte, a women’s co-op.
Sizes S / M / L
Colors
bolero de fuxico
bolero de fuxico
Ref. MF1A01
BIBI
Double-face Bibi made with ecological tilapia leather
and silk, hand-painted by the boys from Justa Cor co-op.
bibi
M
Cores:
Ref: MF1S03
vestido flores
vestido flores
bolero de fuxico
P
One size fits all
Colors
P
M
G
Cores:
Ref:
MF1C08
R$ 316
eco
R$ 295
R$
316
eco
Bolero dupla face de tafetá com um lado
R$ 295
liso
e outro com aplicação de fuxicos e
bordados, confeccionado pela cooperativa
de mulheres Coosturarte.
Tamanhos:
Ref: MF1C08 P
M
G
Ref:
MF1C08
Cores:
Bolero
dupla face de tafetá com um lado
liso e outro com aplicação de fuxicos e
Bolero
face de tafetá pela
com cooperativa
um lado
R$
106 dupla
bordados,
confeccionado
liso
e outro com
aplicação de fuxicos e
de mulheres
Coosturarte.
bordados, confeccionado pela cooperativa
de mulheres Coosturarte.
Tamanhos: P M G
Ref:
MF1A01 P M G
Tamanhos:
Cores:
Bibi
dupla face em couro ecológico de
Cores:
R$ 106e seda pintada a mão pelos
tilápia
meninos
R$ 106 da cooperativa Justa Cor.
Tamanho: único
Cores:
Ref: MF1A01
Ref:
R$
BibiMF1A01
dupla face em couro ecológico de
tilápia e seda pintada a mão pelos
Bibi
dupla
face
em couro Justa
ecológico
meninos da
cooperativa
Cor. de
tilápia e seda pintada a mão pelos
meninos
Justa Cor.
Tamanho:da cooperativa
único
Tamanho:
único
Cores:
Cores:
R$
Ref. MF1S02
FROUFROU DRESS
Ecological cotton knitted dress, hand-embroidered by the
women from Santa Agulha (The Holy Needle) co-op.
Sizes S / M / L
Colors
Ref: MF1S02
Vestido de malha de algodão ecológico
Ref: MF1S02
bordado a mão, pelas mulheres da
cooperativa
Agulha.ecológico
Vestido
de malhaSanta
de algodão
bordado a mão, pelas mulheres da
Tamanhos:
P M G
cooperativa
Santa Agulha.
Cores:
Tamanhos:
P
M
G
R$ 272 eco
Cores:
R$ 240
R$ 272 eco
R$ 240
vestido froufrou
vestido froufrou
Ref: MF1A02
Ref. MF1A02
Gola dupla face em pele de peixe
Ref: MF1A02
e seda pintada a mão pelos meninos da
Justa
Cor.
Golacooperativa
dupla face em
pele
de peixe
e seda pintada a mão pelos meninos da
Tamanhos:
cooperativa
Justa PCor.M G
Double-face collar made with fish leather and silk handpainted by the boys from Justa Cor co-op.
Cores: P M G
Tamanhos:
COLLAR
One size fits all
Colors
gola
gola
R$ 84
Cores:
R$ 84
Ref. MF1S01
ANGELS DRESS
Ecological cotton dress with hand-made embroideries,
made by the women from Santa Agulha co-op.
Sizes S / M / L
Ref: MF1S01
Colors
Vestido de algodão ecológico com
bordados feito a mão, confecionado
pelas mulheres da cooperativa
Santa Agulha.
Tamanhos:
Cores:
vestido anjos
R$ 192 eco
R$ 171
P
M
G
Santa Agulha (The Holy Needle)
In Três Rios municipality, in the countryside of Rio de Janeiro, Ieda
Campos and Regina Elmór joined other retired teachers, housewives
and women from disfavored communities. They all wished to turn their
daily routine into something productive, self-rewarding and financially
effective. This way the embroidery team was formed.
The team attempts to create unique items using a blend of different
techniques and materials. Vibrant colors are combined in embroideries
with thread, stones, buttons, ribbons and superpositions, creating an
exclusive and distinguished outcome.
In a partnership with SEBRAE, Santa Agulha has already taken part in a
number of events, fashion fairs and shows in Rio de Janeiro. Its clothes
have already been used as part of the wardrobes of renowned Brazilian
artists in television productions, and with this first collection with
Moda Fusion aims at reaching many other people.
Ref: MF1LB
Ref: MF1LB01
Bustier de fibra de bambú, estampado com
imagens do kama sutra.
Ref. MF1LB01
CORSELET
Corselet made of cotton with bamboo fiber with
Kama Sutra prints.
Sizes S / M / L
Tamanhos:
P
M
G
Cores do fundo:
Soutien de
imagens d
Ref. MF1LB03
Tamanhos:
SOUTIEN
Soutien made of cotton with bamboo fiber with
Kama Sutra prints.
Cores do fu
R$
Sizes S / M / L
R$
Colors
Colors
esta
estampa
Ref: MF1LB
Calcinha d
imagens d
Ref: MF1LB02
Calcinha de fibra de bambú, estampada com
imagens do kama sutra.
Ref. MF1LB02
THONG PANTY
Tamanhos:
P
M
G
Tamanhos
Ref. MF1LB04
Cores do f
THONG
R$
Bamboo fiber cotton thong printed with
Kama Sutra prints.
Cores du fundo:
Bamboo fiber cotton thong printed with
Kama Sutra prints.
Sizes S / M / L
R$
Sizes S / M / L
Ref: MF1LB01
Colors
Bustier de fibra de bambú, estampado com
imagens do kama sutra.
Colors
Ref: MF1LB01
Bustier de fibra de bambú, estampado com
imagens do kama sutra.
Tamanhos:
P
M
Tamanhos:
G
M
G
Cores do fundo:
Cores do fundo:
R$
R$
estampa
estampa
white fabric with green prints and green fabric with white prints
P
white fabric with green prints and green fabric with white prints
Ref: MF1LB02
Calcinha de fibra de bambú, estampada com
imagens do kama sutra.
Tamanhos:
P
M
G
Ref: MF1LB02
Calcinha de fibra de bambú, estampada com
imagens do kama sutra.
Tamanhos:
P
M
G
Cotton with bamboo fiber
Highly praised during the latest European fashion season, the knitted
fabric derived from the bamboo fiber, thanks to its beauty and softness,
seduced even the Italian designer Giorgio Armani.
It consists of a de 100%-ecological knitted fabric, which provides
finesse, touch and versatility besides the characteristic attributes
of the bamboo fiber, that is: it offers protection against UV rays; it is
anti-bacterial, and therefore eliminating sweat odors; it easily absorbs
humidity, guaranteeing total transpirability. Moreover, it presents
a thermodynamic capacity which makes it remain cold during
the summer and hot during the winter. Finally, it does not get the
undesirable little balls on it.
Ecological cotton
Today it is widely known that cotton plantations are the world’s big
agrotoxics user. Although the cotton cultures cover only around 2%
to 3% of the planet’s cultivated area, between 1983 and 1994, this
culture was responsible for the use of 10% to 12% of the agrotoxics
sold in the world.
The ecological/organic cotton is grown without agrotoxics, chemical
fertilizers, or other elements harmful for the environment and for the
human being.
Cotton with P.E.T. fiber
The PET knitted fabric is characterized for its innovating attributes
and distinguished performance. The poliester fiber manufactured
with 100% recycled PET presents excellent technical characteristics
and a strong environmental appeal due to its origin. Combined
with cotton, improves the fabric flexibility providing more comfort,
resilience, beauty, pleasant texture, fine touch and a level of comfort
suitable to the Brazilian climate.
In addition to being a means of saving both natural and energetic
resources, and thus preserving the environment, the production
of knitted fabric out of PET recycled bottles fiber promotes social
inclusion, since 35% of the packaging are, all over Brazil, reutilized
and collected by catchers and co-ops that to make a living out of
this activity.
This kinf of cotton is genetically engineered, which means it is already
colorful when it germinates. This brings other advantages as the
dyeing and bleaching stages are skipped in the industrial production
and these are considered highly polluting processes.
The models / Dream lens
The Lente dos Sonhos (Dream Lens) project was designed by
photographer Tony Barros in 2004 aiming at improving the self-esteem
of the young people from Cidade de Deus (The City of God) slums,
besides presenting the fashion market profiles that would match more
perfectly with Brazilian characteristics than the constant blue-eyed
blondes, overly frequent in advertisements and fashion shows.
After rigorously qualifying the potential talents found in different slums
of Rio de Janeiro, Lente dos Sonhos promote the insertion of those
models into the job market. In 2006 the partnership with Moda Fusion
was born and from then on the models have been engaged in fashion
editorials for the most important magazines worldwide, such as: Marie
Claire, Vogue, Icon, Le Officiel, WAD, Collezioni and others.
art direction Ana Fortes anafortes@pobox.com
assistant designer Lygia Santiago lygiasantiago@gmail.com
photos Ricardo Fasanello rfasanello@terra.com.br
logo and art direction of the website Geoffroy Renard geoffroy.renard@neuf.fr
illustrations Juinze juinzeworld@neuf.fr
model agency Dream Lens / Lente dos Sonhos lentedossonhos@oi.com.br
Nadine Gonzalez
Andrea Fasanello
modafusion@yahoo.fr
Wanderson Mathyas
T +55 (21) 2509 2910 / 8817 2151
wanderson@modafusion.org
www.modafusion.org