iSkin - Specifications

iSkin - Specifications
Definition
The iSkin is a large canvas ad that contains hidden circular interactive markers, which on hover reveal thumbnails highlighting content
such as videos, images, social media callouts, and other relevant information. This format transforms skins into a lean-forward
interactive experience and engages users to explore deeper stories.
Advertisers can feature up to 10 circular markers with a maximum of 5 on each side of the skin. The markers trigger rich content in
the clickable thumbnails and can link out to websites or social networks.
Please refer to the Skin Specifications for skin, super leaderboard and MPU guidelines.
iSkin Example:
Thumbnail
Content
Interactive
Marker
Skin
iSkin Feature Storyboard:
Skin displays on page load.
© 2014CBS Interactive.
Interactive markers appear on
hover of the skin.
Thumbnail content reveals on
hover of an interactive marker.
Clicking thumbnail content will
either play video expanded on
the page or link out to websites.
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Technical Specifications
I. Thumbnail Content Specifications
Item
Specification
Image
Flickr, Instagram,ThingLink URL (see full list below for other URLs allowed)
Description Text: 100 characters maximum with spaces
Text Only
Description Text: 100 characters maximum with space
Advertiser or CBS
Interactive Site Content
Advertiser or CBS Interactive Site Content URL with Open Graph Protocol metadata
implemented. Automatically loads an image from the same webpage
Description Text: 100 characters maximum with spaces, no additional text allowed with
content from a CBS Interactive site.
Social Media Callout
Facebook, Twitter, LinkedIn URL (see full list below for other URLs allowed)
Video
YouTube, Vimeo URL
Automatically loads the video name
Description Text: 100 characters maximum with spaces, No additional text allowed with
CBS Interactive videos.
Markers
Maximum 5 markers per side of skin (10 in total)
II. Allowed Thumbnail Content URLs
Video
YouTube, Vimeo, USTREAM, TED, Hulu, Blip, Clickthrough, Bambuser, Qik, VHX,
dotSUB, Animoto
Music
Spotify, Rdio, iTunes, SoundCloud, Official.fm, Mixcloud, Chirbit, Huffduffer
Image
Instagram, Flickr, Imgur, Photobucket, TwitrPix, ThingLink, deviantART, 23hq
Social
Facebook, Twitter, LinkedIn, Scribd, Meetup, Yelp
E-commerce
Amazon, Etsy, eBay, Best Buy, Savalanche
More
CNET, Wikipedia, Google Maps, Slidshare, EventBrite, Polldaddy, Mailchimp, Speaker
Deck, Thrillcall, FanBridge, TopSpin
Deadlines
CBS Interactive requires that all creative be submitted 20 business days prior to launch date.
If the submitted creative does not conform to the above specifications, it will not be placed online and may result in a delayed l
taunch date.
Contact
Questions about this opportunity
Please contact your CBS Interactive representative.
Technical questions about your creative
E-Mail AdSpecQuestions@cbsinteractive.com
© 2014 CBS Interactive.
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