TLJ Buyers Guide FW15 - The Lingerie Journal

Transcription

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Curveny Edition
Hanky Panky Peek-A-Boo Bralette
from their After Midnight Collection.
1 • TheLingerieJournal.com
The Lingerie Journal’s publisher, Luis Paredes
at Journelle. Photo by Elizabeth Massa.
Welcome!
W
hen we started the Lingerie Journal five years ago, our goal was
to create the number one resource for
intimate apparel professionals here in
the US. Since our launch, we’ve successfully reached buyers at boutiques,
eBoutiques, and department stores
around the world with our original,
engaging and informative content all
designed to help retailers succeed at
their business.
Very few, outside the TLJ family, know
that we originally envisioned the
Lingerie Journal as a hardcover book
printed quarterly and mailed directly
to buyers. This was a time when both
the print and publishing industries
were struggling to stay afloat. So we
decided, like many new publications,
to launch as a digital-first publication.
Fast forward five years, and that
decision proved to be very wise. Since
then, we’ve been able to invest in bringing
together the most talented writers in
the lingerie world to deliver high-quality editorial, news and expert advice to
our readers. In the last two years, video
has become another important way
we communicate with our readers.
The Lingerie Journal is now the most
popular (and most visited) B2B online
trade publication in the United States
reaching hundreds of consumers,
buyers, lingerie retail store owners,
independent lingerie designers, wholesale manufacturers, influential lingerie
bloggers, and other intimate apparel
professionals (as well as those in
related fields) on a daily basis.
As we celebrate this milestone, we
reach back to TLJ’s original concept in
print — a buyer’s guide.
What you’re reading is the debut
issue of our new Buyer’s Guide. We’ll
roll out new editions for each buying
season including special editions for
Bridal, Valentine’s and Holiday to give
buyers an informative and entertaining
look at upcoming lingerie collections.
The layout is clean and crisp. And, as
a PDF publication, this format allows
readers to enjoy each issue on their
computer, smart phone tablet or even
print on their own!
We hope our dedicated readers will
enjoy this new digital offering from the
Lingerie Journal team and we’d love to
get your input.
Hanky Panky FW15
Lingerie
FW15
Chantelle High Impact Sports Bra
Features
L ingerie
5
Lingerie collections showcased at CURVENY from brands like Hanky
Panky, Elila, Dominique Intimates, Curvy Couture, Chantelle, Ajour,
iCollection and many more.
L o ss Prevention
25 A look at how intimate apparel retailers can protect their stores with
Luis Paredes
publisher
�
valuable tips and suggestions from experts in the field.
CURVENY
29 Exhibitors continued.
Editorial
author Libby Dowd
Questions?
luis@thelingeriejournal.com
www.thelingeriejournal.com
Published by Seven Hills Multimedia, LLC
author Michelle Perrin
author Luis Paredes
author Elizabeth Kates
Shapewear Guide
34 Take your look from an 8 to a 10 with Julie France Body Shapers!
Acce ssorie s
37 A look at some of the accessories like fragrances, lingerie wash and
more at CURVENY.
Teddie s for Betty’s
39 The Lingerie Journal interviews Ashley Kelsch to learn more about her
lovely boutique in Austin, Texas.
•
Hanky Panky
Bare Collection
A panty line is a powerful thing, enough to make or break an outfit. Sure,
there are already quite a few “invisible” panties out there, but none of them
have tapped into two key elements like the Hanky Panky BARE collection:
women have curves and different skin tones. Our innovative BARE styles have
contours that keep them in place, offering extraordinary comfort. They are
made from a unique second-skin microfiber knit from Italy that is ultra-lightweight and smooth, and disappears under the clingiest fashions. And there’s a
“nude” option whatever your skin tone—from pale Vanilla to deep Mahogany.
The BARE collection comprises Eve midrise thong, Godiva high rise thong,
G-string, boyshort, bralette, scoop neck tank, and basic cami.
Hanky Panky…what to wear when you want to look BARE®.
Wholesale Questions?
Tammy Gutgesell, National Sales Manager, Specialty Channel
(646) 388 – 7125
tammy@hankypanky.com
www.hankypanky.com
Hanky Panky
After Midnight
Now that Fifty Shades of Grey mania is in full swing, consumers are eager to
try on more risqué, revealing and daring lingerie styles. But for those new to
the world of kink, the options can be overwhelming. Luckily, there’s a trusted
brand eager to lead customers by their Lace Cuffed hands through this
exciting world — Hanky Panky!
The sizzling Hanky Panky After Midnight collection features sexy crotchless
panties, sensual peek-a-boo bralettes, daring teddies and babydolls in the
brand’s soft laces and stretch tulles. And what’s exciting about the best-selling
After Midnight collection is the sheer number of options that are bound to
appeal to every customer from those that want kinky lace to to a touch of
metal on the skin.
(646) 388 – 7125
www.hankypanky.com
Elila Lingerie
Ensuring the wearer feels more confident from the first snap, Elila strives to
empower women by producing garments with unparalleled support. Elila
boasts a collection comprised of 33 pieces for both casual and specialty wear,
including nursing and sports bras. Each garment has been handcrafted to provide the wearer with optimum levels of comfort, control, and enough “pretty”
to make full-figured women feel sexy and supported all day (and all night).
Ellen Jacobson
ejacob@elilausa.com
www.elilausa.com
Above: Asia Mone’t in Elila’s Lace Strapless Longline.
Facing page from top: Embroidered Softcup Bra in black and
white and Elila’s Stretch Lace Full Coverage Underwire Bra.
Elila Lingerie
Glamour
Elila’s new group, Glamour, is a three-piece set featuring a lovely embroidered
bra, garter and matching panty. The bra features an underwire, a sling and
beautiful pin tucks designed for additional support and lift.
Ellen Jacobson
ejacob@elilausa.com
www.elilausa.com
Dominique Intimates
From everyday basics to bridal and special occasion – Dominique Intimates
are designed in an ever-expanding size range to provide the perfect fit for
every woman.
Kevin Byrnes, Vice President
800.664.5447
info@dominiqueapparel.com
www.dominiqueapparel.com
Above: Mystique Everyday Seamless Minimizer Bra
Anais Everyday Seamless Bra
Curvy Couture
Built on a foundation of technology and innovation Curvy Couture is the
destination for curvy women searching for superior quality, comfort and fit.
Decades of extensive research and development, expertise and dedication has
created a foundation that reinvents you, transforms your shape and posture,
makes you look younger, feel confident and sexy.
Summer Rose Orona
summer@curvycouture.com
www.curvycouture.com
Above: Lace Push-Up Tulip Balconette
Sexy Sheer Plunge Bra
Chantelle
Chantelle represents the perfect alliance between fit, savoir faire, and creativity
in lingerie. Chantelle offers modern women chic, comfortable and supportive
basics and couture inspired lingerie pieces, enabling any woman to attain the
French allure of Parisian style.
customersupport@chantelle.com
1-800-BRAS-078 (1-800-272-7078)
Above: Chantelle High Impact Sports Bra
Ajour
In the international fashion world Ukrainian brand is famous due to bright,
sunny combinations of colors and exquisite design of the models. The fact is
that Ukrainian women admire looking luxurious every day and AJOUR likes
to fulfill dreams. And exquisite lingerie of AJOUR is admired not only by our
co-citizens. Lingerie is sold with great success in the USA, many countries of
Europe and Asia.
Tetyana Kravchuk
(0038) 0382.70.38.25
eim1@ajour.com.ua
www.ajour.com
Above & Right: Folies Bergere Soft Underwire Bra,
G-string, Garter Belt and Panty.
iCollection
Beautiful and classic, iCollection is almost unmatched in its lingerie range.
From corsets to panties, size S to 6X, and shipments across the US and over 20
countries, iCollection has something for every retailer.
Tony Lam
tony@golyta.com
www.icollectionlingerie.com
Striped mesh and lace
teddy with lace triangle
soft cups, hook and eye
closure and removable
thigh garters
Above: Floral two tone lace, mesh and microfiber bralette and skirt set with
strappy soft cups, hook and eye front closure, lace-up back detail and g-string
Shoplif ting
means more than
just a financial loss.
For Ginger Steele , owner
of Little Black Box Lingerie
in L ewisburg, WV, it ’s also a very
personal issue . “It ’s infuriating
because I’m a small business owner,”
she says. “Everything in here is mine.
I use my money to purchase these products so that
I can sell them. You might as well come into my
home and steal something out of my living room.”
Recently, Steele was helping a customer at the cash
wrap who intentionally knocked a basket of small
lotions onto the floor with her purse. “She immediately dropped to the floor to pick them up and I
came around the counter to help her out, but I could
tell by the way she was acting that something wasn’t
right,” says Steele. After the customer left, Steel
noticed that several of the bottles were missing.
“Because the basket is in front of me all day long, I
know what’s in it,” she says. “She walked right out
the door with them.”
Similar incidents are happening to retailers large
and small all over the country. According to the
National Retail Security Survey, $34.5 billion was
lost to shoplifting, employee theft, paperwork
errors and supplier fraud in 2011. “Retail theft
continues to plague the industry, with billions of
dollars of merchandise walking out of the store
every day without ever bing paid for,” says National
Retail Federation vice president of Loss Prevention,
Rich Mellor. You don’t have to sit back while
your inventory is taken from you. There are ways you
can protect yourself from theft—from improving
your customer service to investing in new
security equipment.
Build a Good Defense
The best way to prevent shoplifting from taking
place in your store is through good customer service. “Shoplifters want anonymity,” says Garth
Gasse, Director of Asset Protection at the Retail
Industry Leaders Association. “By engaging each
guest in a retail store, lingerie retailers can best protect against loss.” When Samual Dufour, owner of
Teaz N Pleaz in Fair Oaks and South Lake Tahoe,
CA, sees a suspicious customer he approaches them
and offers to help. “Someone there to do no good
is going to be put off by it,” he says. He never tells
a customer that he is the owner, but rather that
his manager have sent him over to assist. “I say,
‘My manager says I’m not doing a good job and I
have to help you,’” he adds. “Then I point out the
cameras and tell them I’m being observed.”
The ability to see your entire shop is another good
way to protect yourself from theft. For small shops,
this is much easier to do. “My shop is 1,300 square
feet. That’s not huge, but I can stand at the front of
my shop and see all the way to the back with little
interference,” says Steele. She also uses full mirrors
to eliminate blind spots, which can help larger
locations create better visibility.
“Be aware of your surrounding,” Dufour adds.
“Clothing is hard to keep track of when it’s on
racks, so I like to display product on the wall—
one per peg. That way it’s easy to see if something
is missing.” This method is also a great selling
technique, adds Cindy Hahn, owner of Azaleas in
New York, NY. “We do not put all sizes out,” she
says. “This requires us to initiate a conversation
with the customer and it becomes a more intimate
interaction with them.”
The dressing rooms are the most likely place for
theft to occur so securing the area will help you
cut back on loss. Dufour says that switching from
curtains to locking doors helped him deter theft that
was taking place in the dressing rooms. “With the
locks, customers have to be let into a fitting room
and we are able to check what they are taking in
with them,” he says.
“We make sure that sales staff always help customers
to a dressing room,” adds Hahn. “You can discuss a
particular item when placing items to try on such as,
‘Oh, that green bra is one of my favorites.’ Dropping hints like this lets the potential thief know that
you are aware of what is in the dressing room.”
Install Security Devices
Good security equipment, including cameras, is
an invaluable part of loss prevention. Dufour has
used several camera systems in both locations and
currently uses Geo Vision, which he likes because
it runs through his point of sale system. “While I’m
sitting there checking someone out, I’m also able
to watch the rest of the store on my computer,” he
says. His current system has 16 cameras and each
one can be viewed on his screen at the same time.
In the past, he has also used Speco Technologies
and Uniden, which can be purchased at Costco.
Additionally, consider purchasing night vision
cameras to protect yourself from burglaries and
cameras for your parking lot that will help you
capture license plate information that may be
valuable when reporting an incident to the police.
Electronic Article Surveillance systems will also
keep your store secure. Steele says this was necessary
for her business since there are often several people
in her shop and she is unable to watch them all. “It
makes me feel more confident,” she says. “I’ve
stopped more people with my security system than
my cameras.”
Azaleas uses a Ketec clear standing system. “When
we moved to our new location on an avenue, we
knew that we would have to step up our security
procedures and systems,” says Hahn. “With more
street traffic, there also tends to be more theft.”
Additionally, Hahn upgraded her hard tags to more
compact pencil tags that are lighter than traditional
tags used for ready-to-wear. “They work great for
delicate lingerie,” she says. These smaller tags
come in several varieties that are compatible
with a number of existing security systems. Hahn
purchased hers on eBay.
Remember, not every product can be tagged and
tracked. Glass cases become a great way to safely
display expensive items. When adult toy maker,
Crave heard complaints that their products were
among the most thieved items for lingerie retailers
they decided to do something. “What we ended up
doing was designing a small POS display that both
allowed the Duet (and our other products) to be
explored by the customer, but with a very small
steal cable built into the display that makes it
really hard to steal,” says Michael Topolovac, CEO
of Crave. “Imagine something like what you would
see in the Apple Store, except the security cable
disappears when the product is not being held.”
Such technology allows retailers to determine the
location of the display based on where it will sell
best, and not security.
Confrontation Methods
and Legality
Shoplifting laws vary by state, but in most, a retailer
must have probable cause in order to approach a
customer suspected of shoplifting. Contact your
local law enforcement officials to help you
determine the best way to handle theft in your
store, and from there create a shoplifting procedure
for all employees. “Once these guidelines are set,
each employee should be trained in accordance
with the set SOP guidelines,” says Gasse. “It is also
good to have refresher training with employees to
ensure all understand the importance of following the
established procedures. All must understand that
these situation, always keeping safety as the priority.”
Dufour is careful with his words when he approaches
a potential shoplifter. “It’s not illegal for someone
to put an item in their pocket while they are still
in your store,” he says. “I have my employees
approach someone like that with a shopping basket
and say, ‘Our store policy is that you can’t put
anything in your pocket, this should make it easier
for you to finish your shopping.’”
Knowing what behaviors to look for will help you
determine who to approach. “There’s not a magic
wand you can wave to identify one person who is a
shoplifter over another,” says Gasse. Dufour trains
his staff to look out for customers who are looking
at every single item on a rack. “It’s because they are
looking for one missing a security tag so they can
take it,” he says.
“It’s more important to focus on the behavior of an
individual or group, rather than the appearance,”
adds Gasse. “If someone is coming into shop they
are looking at prices, they are looking at signage
and they are looking at merchandise. If someone
is coming in to shoplift, they are looking away
from product, they are looking up for cameras and
they are looking for the tools that are out there.”
Knowing what to look for, and who to keep an
extra cautious eye on, will help you protect your
store from theft.
Resources Beyond your local law enforcement,
there are plenty of resources retailers can utilize to
help build a stronger defense against shoplifting and
theft. Visit the below websites and organizations
for more information.
RILA Retail Asset Protection Conference
http://www.rila.org/protection/resources/Pages/
default.aspx
The Loss Prevention Foundation
http://www.losspreventionfoundation.org
LP Magazine: http://lpportal.com/
National Anti-Organized Retail Crime Association
http://naorca.org/
Paloma Casile
Lingerie seduction and modern high-end, made in France. 1st prize lingerie
Festival of Young Fashion Designers of Dinard / Sélétionée lingerie for Paris
Capital of creation with Galeries Lafayette
contact@palomacasile.com
www.palomacasile.com
Above: Batholomé half cup bra and hight waisted panty.
Right: Batholomé bodysuit in classical French
Leavers lace and second skin microfibers.
Eurotique Corsets
At CURVENY, corset maker Eurotique showcased its new Waist Cincher and
Corset Dress and stunning neck piece. The waist cincher is part of the brand’s
new line of Waist Training Corsets with solid steel boning for weight reduction.
See the waist cincher in motion! Kim “Kimmay” Caldwell to showcase the new
corset’s features which includes a special fabric that assists in the wearer’s weight
loss goals online: http://thelingeriejournal.com/eurotique-waist-cincher/
Peter Grieco
peter@eurotique.com
www.eurotique.com
Madame Aime
Madame Aime offers modern and refined lingerie, conceived as and meant to
be associated with essential ready-to-wear pieces. Always crafted in soft and
noble fabrics, in strong yet refined colors, with couture details which make it
so special. 100% designed and crafted in France by our seamstresses.
+33 (0)1 53 69 19 05
contact@madame-aime.com
www.madame-aime.com
Above: Rue des Mauvais Garçons Classique
Underwired Bra and brief and Kimono.
Rue des Mauvais Garçcons Bra and Brief
The Muse Lingerie
The Muse Lingerie is a brand from USA, that designs lingerie with the most
selects and fine lace, to create feminine and sophisticated lingerie pieces to
be worn behind closed doors… The company was founded by Julio Tabares,
current Designer, Technical and Production, and Marcela Fiol Co funder, Sales
Representative and Strategy, Argentinian natives, and USA citizens, where
they started the business that both dreamed...
orders@themuselingerie.com
954.531.6035
www.themuselingerie.com
Above: Calliope Lace Halter Bra, Garter Belt & Thong
Hebe Lace Bodysuit
Shapewear Guide
Take your look from an 8 to a 10
with Julie France Body Shapers!
Julie France Body Shapers are seamless microfiber shapewear
garments made of superior quality, lightweight, resilient stretch
materials designed specifically to work with the body’s muscular
structure. Engineered using innovative, seamless, threedimensional technology to form zone-specific contouring
panels, Julie France Body Shapers provide perfect slimming and
shaping comfort. Julie France Body Shapers camouflages
imperfections, slenderizes, shapers and smooths the body
without creating a bulge on the skin or showing lines. Seamless
and breathable, Julie France body Shapers are the ideal
foundation to improve the fit of clothing.
juliefrance@juliefrance.com
1.800.222.0026
Full Coverage Shaper
Sleek & Slim
The Everything Shaper
The Just Right Shaper
Sexy Thing Shaper
The Frontless Panty Shaper
will enhance the figure
while offering complete
support from the bust line
to the hips. It helps to firm
the figure, slim the waist,
and smooth the lower back
and hips. It also gives the
girls a little extra lift. How’s
that for sex appeal?!
The Strapless Slip Shaper
supports, smooths and slims
all of those midsection
areas that are problem areas.
Targeting the tummy and
smoothing the hips is
effortless with this shaper. No
need to worry about saddle
bags or love handles; this
shaper takes care of that!
The High Waist Boxer
Shaper is the multi-tasker
of shapewear; cinching in
the waist, smoothing the
hips and lifting the cheeks.
This shaper gives complete
coverage from bust to bottom. The Loop and Strap
system attaches the shaper
to the bra, giving added
freedom and security.
When some shapers cover
too much, and others too
little, this one is just right!
The Mid Waist Panty or
Thong will take care of the
midsection and love handles,
coming just under the naval
and pulling in the area under
the belly button. Leave the
muffin top for the bake sale!!
The High Waist Slip Shaper
enhances a natural hourglass
shape by toning the tummy,
slimming the hips and
supporting and smoothing
the back. The loop and
strap system is seen again
with this style-giving extra
confidence for any occasion.
Not Your
Grandmothers Girdle
The Tummy Shaper will
smooth, tone and shape the
midsection, giving supreme
sleekness of a girdle without
the uncomfortable boning
or visible seams. The Tummy
Shaper also includes the
loop and strap, so no
matter how daring the
outfit, the shaper will not
slide down! Stay worry free,
roll free and bulge free.
The Everyday Shaper
The Shortie Shaper
The High Waist Panty Shaper
is the perfect fit for nearly
every outfit! Coming just
under the bust, this high
waist style will give her the
slim waist to really enhance
a woman’s figure. Slimming
all the way down to the
bottom, her figure will be
smooth, slim, and flawless!
For added security, the Loop
and Strap system can be
worn around the bra-no roll,
no bulge, no worries, just a
gorgeous, beautiful lady!
A modern day trend, the
short cocktail dress for the
after party has a characteristically high hemline. In order
to maintain a smooth figure,
the High Waist Boy Short
Shaper can be worn
underneath. With a short leg
line, this shaper will not be
seen under even the shortest
of dresses! Targeting the
tummy, hips, lower back
and buttocks, rest assured
she will look perfect in her
trendy cocktail dress!
Uberlube
Hanky Panky Eau de Parfum
Überlube is a very high-end sexual health product. Instead of just being slippery, überlube is designed to transfer sensation while reducing friction. The
brand’s founder, Stephen Magnusen notes that, “Überlube feels amazingly
silky and performs as long as you’re using it. When überlube stops being manipulated, it starts to dissipate, leaving skin soft and moisturized, never wet
or sticky”
Hanky Panky understands the alchemy between lingerie and fragrance, the
two things women think about at the start of each day. The internationally
renowned intimate apparel company is famous for its product’s comfort,
femininity, and fresh sexy appeal. These qualities translate enchantingly into
a fragrance that invites a woman to “Indulge Your Inner Flirt”. Inspired by the
collection’s distinctive floral signature lace, the new fragrance is an intimate
blend of feminine florals, luscious fruits, soft musks and mysterious woods.
Stephen Magnusen
stephen@uberlube.com
www.uberlube.com
Hanky Panky Eau de Parfum Details
The Eau de Parfum is available in two sizes — 1.7 ounce spray/$70 and .20
ounce rollerball/$25. The large bottle is enhanced in the back with a lacy
flower motif that peeks through. As with the entire lingerie collection, this
fragrance is crafted in the USA and is made of the finest materials.
(646) 388 – 7125
www.hankypanky.com
Teddies for Bettys
221 W 2nd St. Austin, Texas
Bringing high-end lingerie to a down-home city
The Lingerie Journal is proud to bring you an exclusive first look
at the brand new interior redesign of Teddies for Bettys, and invite you to explore
her revamped website, which features a cutting-edge ecommerce platform:
www.teddiesforbettys.com
Eucalan
Eucalan Inc. is a family owned and operated company. They are credited as the founder of
the no-rinse laundry concept in the delicate wash category in North America. Additionally, every component of the Eucalan product line is manufactured within an hour and half
of the home office in Paris, Ontario, reinforcing their commitment to the environment.
Jennifer Edgar
1-800-561-9731, x103
jennifere@eucalan.com
www.eucalan.com
Tyes by Tara
tyes.by.tara is an international, multi-brand company that designs, creates and markets
award-winning jewelry and accessories for women. The company is based in Greenwood
Village, Colorado and was conceived by graduate student Tara Stravinsky in 2008.
Tara Stravinsky
info@tyesbtyara.com
www.tyesbytara.com
of open space to keep the area from ever feeling
cluttered or crowded. Edgier items are arrayed
in the back, enticing the consumer to explore the
entire depth of the shop.
Ashley Kelsch had been working as a high-end real
estate broker in Maui when she felt it was time for a
change. She decided to migrate to the mainland and
open her own mid-to-premium lingerie boutique in
the vibrant and bustling city of Austin, Texas. The
shop first opened its doors in October 2009 in a
quaint house filled with Parisian charm. Although
off the beaten path, the quality of the store’s unique
selection quickly transformed it into a major
lingerie shopping destination. After only a year in
business, a bigger premises was needed, so Ashley
relocated to the city’s trendy 2nd St. Shopping District – and the central location brought in even more
traffic and sales.
Teddies for Bettys sells a wide selection of lingerie
for modern, brand-conscious women who enjoy the
finer things in life. Ashley believes that a woman
is comprised of many different attributes, and
her lingerie selection should reflect this fact. She
explains: “Some days we find ourselves running
errands and reach for our comfortable t-shirt bra;
some nights are date night and we want something
a little sexy; and some days we are tired and want to
feel pampered in our loungewear. The selection at
Teddies for Bettys is a solution to any and all needs
for women.”
The shop’s newly-renovated interior is like the
boutique’s clientele: chic, contemporary and with
a sense of relaxed luxury that comes from being
confidently at ease with one’s image. The shop’s
atmosphere proves that a woman can be dead sexy
without ever compromising her aura of sophistication. The black, white and neutral color scheme
serves as a perfect backdrop for the store’s more
colorful items, allowing them to alluring pop out at
visiting clientele. The large inventory of merchandise
is displayed on racks, shelves, and mannequins in
a shopping environment that deftly uses swathes
Approximately 90% of Ashley’s marketing initiatives are online, using interactive platforms such as
Facebook, Twitter and Instagram to much success.
Teddies for Bettys’ latest cyber efforts have included
a major expansion of its website and ecommerce
platform, as well as the production of videos to
educate customers about the brands the shop carries.
Ashley makes sure, however, that, even though her
innovative website allows customers the ease of
shopping online, the bricks-and-mortar experience is
one-of-a-kind. She offers bra fittings, private parties
and private shopping, and is a firm believer in
customer service. Ashley perfectly sums up her
philosophy: “In a world where so many people
shop online and rush around, it’s refreshing for our
customers to come in and get actual service. Even
if they haven’t set up a private fitting appointment,
they are treated as if they have. It’s one-on-one, they
are offered a beverage, and they are catered to.”
Brands Carried
Women’s Lingerie: Andres Sarda, Chantelle,
La Perla, Fleur of England, Made by Niki, Lascivious, Hanro, Marie Jo, Prima Donna, Cosabella,
Simone Perele, Marlies Dekkers, Twist by Prima
Donna, L’Aventure, Eberjey, Stella McCartney
Loungewear: Homewear: Hanro,
Cosabella, Eberjey
Plus Sizes: Prima Donna, Twist by Prima
Donna, Chantelle, Simone Perele
Accessories: Lelo, Jimmyjane,
Various Bedroom Accessories
Men’s Underwear and Nightwear: Hanro
Other: Gerbe Hosiery, Jimmyjane/Lelo
Candles, Lotions, Lubricants, and Massage Oils
On the Lookout For: “I’m very focused on partnering
with the brands I have and building that business
as much as possible. With that being said, every
now and then, I see something and know that our
customers would LOVE to have it.”
Parting Shots
If you missed Hanky Panky or Elila at CURVENY, we have two great videos giving our readers a tour of what these
two brands showcased in New York. Follow the links below for the full videos with your host, Kim “Kimmay” Caldwell.
Hanky Panky Booth Video
If you missed Hanky Panky or Elila at CURVENY, we have two great videos giving our readers a tour of what these
two brands showcased in New York. Follow the links below for the full videos with your host, Kim “Kimmay” Caldwell.
See the video: http://thelingeriejournal.com/hanky-pankys-curveny-booth/
Elila Booth Video
Kim “Kimmay” Caldwell interviews Elila’s founder Ellen Jacobson and gives us
a tour of three gorgeous styles from this full-bust specialist.
See the video: http://thelingeriejournal.com/inside-elilas-curveny-booth/

TLJ Buyers Guide FW15 - The Lingerie Journal

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