Be part of the biggest shopping event of holland

Be part of the
biggest shopping
event of holland
NATIONAL
GLAMOUR
DAY2016
APRIL 2: SPRING EDITION
OCTOBER 1: FALL EDITION
JOIN THE NATIONAL
GL AMOUR DAY
COMMUNIT Y
What started as a birthday giveaway for Glamour readers
is now the largest shopping event in The Netherlands,
with over fifty brands taking part. National Glamour Day,
which after its inception quickly became a household name,
is celebrated twice annually. New brands and labels keep
signing up year after year, and rightly so. It’s because
National Glamour Day Participants welcome record
sales over the course of just one day.
This year’s National Glamour Days will be better than ever!
National Glamour Day promises to be more beautiful,
extraordinary, inspirational and spectacular than ever before.
Since Glamour is in charge of page design and editing, stylish
results and uniformity are guaranteed and readers get to fully
enjoy a special edition issue featuring the best items from
each brand’s new collection. To get a 20% discount, readers
must show their copy of the latest issue at the register.
And yet it offers so much more: each National Glamour
Day edition is a personal style guide, a keepsake to cherish
throughout the season.
Glamour reader Eline Zwinkels
(24): “I’m looking forward to
spending my very first real salary
on National Glamour Day.”
Editor in chief Sanne Groot Koerkamp:
‘‘I’M FILLED WITH PRIDE AND GRATITUDE TO WITNESS
THAT NATIONAL GLAMOUR DAY IS STILL AS SUCCESSFUL AS IT WAS IN THE VERY BEGINNING. FOR 2016, IT
WILL BECOME AN EVEN BIGGER SHOPPING EXPERIENCE
FOR OUR READERS. DON’T MISS OUT AND JOIN US!”
YES,
IT’S A NATIONAL
HOLIDAY
Record sales, right at the beginning of the season.
Not just once but twice a year–really, what’s not to
love? Come 2016, Glamour is once again planning
two editions of National Glamour Day. The concept
is simple: stores or brands offer every Glamour
reader a 20% discount on the full store collection,
including new-season styles. All readers have to
do, is show the latest issue of Glamour at the register. What this means for you–apart from amazing
exposure in Glamour, on Glamour.nl and on social
media–is a unique marketing tool, increased traffic,
and loads of extra revenue.
GREAT REVENUE,
GREAT EXPOSURE, AND
THE RIGHT TARGET GROUP
Due to the ongoing success of National Glamour Day, the amount
of participating brands and (online) stores has grown steadily over
the years, and with it, their financial results. Feedback from stores
and brands shows that National Glamour Day tends to bring in the
highest revenue of the season. Moreover, it creates goodwill, bringing
a steady stream of new customers to your door in the long run.
Another reason to take part is the added benefit of exposure in the
magazine (read by more than 216,000 women every month) and online
(Glamour.nl boasts 1 million unique visitors monthly). For 2016,
Glamour plans to colour every highstreet Glamour Pink, in every big
shopping location in both The Netherlands and Belgium, by means
of large pink banners and special activities.
Substantial promotional campaigns are also in the making.
The National Glamour Day commercial will be broadcasted for two
consecutive weeks on TLC and MTV, while popular radio channels such
as Fresh FM, Q Music, Sky Radio en 100% NL will feature the audio
commercial. Even train stations in larger cities (Rotterdam CS, Leiden,
Eindhoven Busplein, Utrecht Hoog Catharijne en Den Haag CS) will be
showing a big-screen commercial promoting National Glamour Day.
High traffic turnover in these areas is sure to generate major visibility
and awareness among consumers. Leave it to Glamour to get your
target group out on the high streets and into shops.
TAKING PART IN
NATIONAL GLAMOUR
DAY MEANS:
You are reaching young, fashion-conscious 27 year-olds. Women who
spend significantly more on fashion and beauty than any other woman in
this age group (index 287 and 435). And we’re talking veritable armies of
fashion aficionados. Glamour is the bestselling fashion magazine in The
Netherlands, averaging 85,000 copies* with a readership of 230,000
monthly. More than those of any other fashion magazine, Glamour
readers agree that shopping for new garments is fun (index 250) and
that they spend a lot of time out shopping (index 233**).
* Source: HoI, 2014 Q2 to 2015 Q1 ** Source: nom PrInt & Doelgroep monItor 2013 ( Jan to Dec 2014).
SIGN UP FOR 2016 AND
SEE THE MAGIC HAPPEN
National Glamour Day is set for April 2 and
October 1. Once readers show their April (out
March 2) or October (out September 7) issue at
the register of any participating store, they receive
a 20% discount on the whole collection. Bottom
• Exposure on beautifully designed pages, showing off the best your
brand has to offer in Glamour’s Style Guide, as well as on Glamour.nl
(pages specifically created for National Glamour Day) and social media.
• Your brand benefits from Glamour’s success as the bestselling
fashion magazine in The Netherlands.
• Your brand piggybacks on the big National Glamour Day campaign,
which will appear online, on tv, radio and in train station commercials.
Glamour.nl attracts approximately 1,000,000 unique visitors and
enjoys 9,000,000 pageviews each month.
• Significant revenue and traffic increases at the beginning of the season.
line for you: spectacular early-season sales.
NATIONAL GLAMOUR DAY,
THE BASIC PACKAGE
• 1/1 editorial page in the April issue, 1/1 editorial page in the October
issue, including your logo. Glamour provides layout (for the sake of
comparison, the value of a 1/1 page ad is 12,050 euros). Since
Glamour is in charge of page design and editing, stylish results and
uniformity are guaranteed and readers get to fully enjoy a special
edition issue featuring the best items from each brand’s new collection.
On National Glamour Day they’ll bring their copy along to get
discounts, while for months after it remains their personal style guide.
• Your brand is featured on Glamour.nl, on pages specifically highlighting National Glamour Day, during the sales period of both Issue
4 (from March 2 on) and Issue 10 (from September 7 on). Glamour.nl
boasts approximately 1,000,000 unique visitors monthly.
• To reignite interest mid-season, our June and December issues will
mention your brand name once again, as part of our backstage reports
about National Glamour Day.
• POS sets for every branch are available. One set contains a letter
explaining the procedure to staff, a shopwindow decal, and balloons.
Glamour is in charge of producing and mailing the sets, which will be
sent to a single delivery address.
FEE NON-ADVERTISERS: 2 ISSUES 9,500 EUROS EX. VAT *
ADVERTISERS: 2 ISSUES 7,000 EUROS EX. VAT *
WEBSHOPS: 2 ISSUES 6,000 EUROS EX. VAT
Please take note: agency commissions are not applicable to these fees.
ADD-ONS BOOST
THE VISIBILITY OF
YOUR BRAND
Several add-ons are available to enhance
the effect of the Basic Package.
GLAMOUR CONCEPT STORE
FASHIONVINTAGE.COM BOUTIQUE
The opportunity to sell exclusive
If sustainable fashion matters to you as
items in Glamour’s online Concept
much as it does to us, consider the pos-
Store is now available to you! Limited
sibility of opening a branded boutique
edition products do especially well.
on FashionVintage.com during National
Yet another way to capitalize on the
Glamour Day. A wonderful place to sell
online exposure of your brand.
items from previous collections with
Fee: 1,000 euros ex. VAT
homepage takeover and a branded shop,
substantial discounts. Deal includes a
value of 4,000 euros.
Fee: 1,000 euros ex. VAT
EXTRA
PRINT PAGES
MORE IN-STORE
MATERIAL
SPEED STYLING /
FASHION DESK:
Need more pages in
Extra POS sets are
This option allows you to
Glamour? Book an
available as well, contai-
hire well known fashion
additional 1/1 editorial
ning an explanatory let-
stylists to advise custo-
page in the April issue
ter + shopwindow decal
mers during the day at a
and 1/1 editorial page in
+ balloons to create an
Glamour Fashion Desk.
the October issue. These
all-over look. Larger
A great way to guide
will double the space of
shops benefit from ad-
customers towards the
your original pages, al-
ditional packages.
perfect outfit. Glamour
lowing you to show more
items. Glamour provides
design and layout.
provides both Fashion
Fee: 9 euros ex.
Desks and stylists.
VAT per set
(This includes mailing sets
Fee: 2,000 euros per
Fee: 5,000 euros per
to the single delivery ad-
store, ex. VAT
page ex. VAT
dress mentioned before.)
RULES AND
CONDITIONS
Any brand participating in the April and October
editions of National Glamour Day 2016:
• Offers a 20% discount on the whole store collection en/
or in-store services in branches in The Netherlands (and
Belgium if applicable).
• Offers Glamour subscribers, upon showing their special
subscriber cover, something extra. Extras might include an additional discount (5% or 10% on top of the earlier 20%)
or a bonus gift.
• Takes care of distributing and displaying POS materials,
which need to be clearly visible in all stores at least one week
ahead of National Glamour Day.
• Makes sure that all branches and stores are aware of taking
part in National Glamour Day. Glamour provides a letter of
explanation, but in order to make it the sales hit that it can be,
staff needs to be involved and fully on board with the concept.
COVERS
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Hoe doe
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Emma
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‘Ikbenliever
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stuurt haar
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de laan uit
Wie stout is, krijgt lekkers...
Spicy SlAApkAmeRSpelletjeS
AP
(om vAnAvond nog uit te pRobeRen)
over vallen, opstaan
en tot het gaatje gaan
28 092013
27 092014
bij meeR dAn 4500 WinkelS
o.A. h&m, mAngo, RiveR iSlAnd en ASoS.com
bij Meer dan 4000 winKels
o.a. H&M, Filippa K, asos.coM, levi’s
‘ik had mijn
begrafenis al
voorbereid’
sophia was
ernstig ziek
HOW TO
REGISTER
Please contact Bernice Bickel or Jantine Bijl
on +31(0)20-794 35 36 or
nationalglamourday@glamour.nl
Deadlines
To register for the Spring 2016 edition November 9th, 2015
To register for the Fall 2016 edition May 9th, 2016
Input for layout, photography and editing, Spring edition
Text + product sample - November 23rd, 2015