File - Rebecca Costa

Transcription

radio reaching over 90%
“ With
of virtually every segment
of the population
— and with at least
245 million Americans
spending at least
2¾ hours a day listening —
radio is here to stay.
“
— Alpha Media —
A B O U T T H E COSTA REPORT
TM
The Costa Report ™ is a post-partisan talk show for thinking people – citizens who don’t care whether a solution
comes from the left, right or center, so long as it works.
Each week The Costa Report ™ goes where the big networks won’t. And delivers what big talk show hosts don’t.
Costa invites the world’s top newsmakers and thought-leaders to discuss civilization’s greatest threats for one full
hour. No sound bites. No talking points. No editing. From government debt, healthcare and terrorism, to election,
energy and education, no topic is off limits. Two full hours devoted to solutions!
The Costa Report ™ is nationally syndicated: available via satellite on the Genesis Communications Network and
over the internet on VoiceAmerica™, Apple iTunes and Podbean.
Previous program guests:
• Ron Paul: Congressman from Texas, author, and three-time presidential candidate.
• Pat Buchanan: Senior Advisor to three presidents, two-time candidate for the Republican National Convention.
• Allison Macfarlane: Chairman of the U.S. Nuclear Regulatory Commission.
• Larry King: Emmy Award winning host of CNN’s Larry King Live.
• Imam Qazwini: Leader of the largest Islamic mosque in North America, founder of
the Young Muslim Alliance (YMA) and author of American Crescent.
• Alan Dershowitz: Legal scholar, author, and activist.
• Bill Richardson: Former Governor of New Mexico, author, and presidential candidate.
• John Bolton: Former Ambassador to the United Nations, author, and commentator.
• Larry Cox: Executive Director of Amnesty International.
• Michael Dukakis: Former Democratic nominee for President, national healthcare reform advocate.
• Grover Norquist: President of Citizens for Tax Reform.
• General Barry McCaffrey: Four Star General in the US Army (retired).
PRS072715
831-250-5266 • www.rebeccacosta.com • www.facebook.com/rebeccadcosta • www.twitter.com/rebeccacosta
BROADCAST REGIONS
“The Fastest Growing Post-Partisan
News Program In The Country”
• Over 2 Million Tune in Every Week
• 250,000 Facebook Followers
• 250,000 iTunes and Internet Listeners
P R 11 0 11 6
how your ad dollars work
Americans spend more time listening to radio
than any other medium.
LISTENER PROFILE
•
•
•
•
•
•
•
•
87% College educated
72% Vote
71% Own a home
Average commuting time in America
is 51 minutes round-trip
Americans are in their cars an average
of 15 hours per-week
Talk Radio has low “ad avoidance”
Large geographic reach
Opportunity to target message
customers
to
Annual Household Income
Gender
100K+
42%
Male
51%
75K – 100K
16%
Female
49%
50K – 75K
15%
Age of Listeners
Education
18 – 34 yrs
18%
Post Graduate Degree
12%
35 – 54 yrs
55%
College Graduate
20%
55 – 64 yrs
22%
Some College
44%
High School Graduate
18%
5%
65+ yrs
Source: Radar, June 2013
RADIO WORKS
MASS AUDIENCE
• News/Talk remains the dominant format,
capturing nearly half of all radio listeners
• 95% of Americans listen to the radio weekly
FLEXIBILITY
• Ability to format a campaign to meet a
target audience/demographic, and change
message at a moment’s notice
• Listening ranks ahead of TV and PC use
• Reaches
educated decision makers
PORTABILITY
• Radio is portable
• Time spent listening to radio is increased
with the mobile device
• Reinforcement with the Internet
ALLIANCE
• More than any other media, radio listeners
develop an alliance with their favorite stations
and personalities and the brands they represent
• Audience trust and engagement allow for
message credibility of products and services
• Reinforcement to existing campaigns
0R20. 22 25 5. 11 44
Radio
831-250-5266
• www.rebeccacosta.com
• www.facebook.com/rebeccadcosta
• www.twitter.com/rebeccacosta
Toll free:
855.650.1515
ADVERTISING OPPORTUNITIES
00:00 Top of the Hour
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COSTA REPORT
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1 min TCR Advertisin
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33:00
30:00
Scheduled
Programming
The Costa Report (TCR)
(6) 60-Second Ads Available
Affiliate Stations
(8) 60-Second Ads Available
29:00
• 6 Minutes Each Hour: The Costa Report Advertising
• 8 Minutes Each Hour: Affiliate Stations Advertising
• 39:20 Minutes Programming
R061416
EMAIL BLAST
Every Month to 2+ Million
R080315
WEBSITE SPONSORSHIP
R080315
KEY BENEFITS
The Costa Report offers premium programming with few
commercial interruptions, allowing advertisers to be noticed.
FEATURES
BENEFITS
No more than 14, 60-second advertisements
available each hour. (Many AM and FM talk
shows include as many as 29 advertisements
per hour.)
Reduces competition for listener attention.
Advertisements embedded in programming
are uploaded to Apple iTunes, PodBean, and
The Costa Report affiliate station websites,
as well as the Rebecca Costa website and
YouTube channel.
Advertising shelf-life extends beyond live
broadcast, reaching a broader internet audience.
Advertisers have the ability to utilize their
audio ads on their own website and for
customer email blasts.
Ability to repurpose radio advertising in
other marketing venues.
Quality programming—leading thoughtleaders and experts interviewed on
The Costa Report.
Brand affiliation with acclaimed global
influencers raises brand/product importance.
Coming soon: Streaming.
Extends sponsorship to online video on
YouTube at no additional cost.
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a d v e rt i ser satisfaction
IBM is happy to be a National Sponsor of The Costa Report which currently delivers
non-partisan news and information to more than 3 million listeners around the world.
The Costa Report interviews the top leaders and thinkers in the world, helping to
advance a truthful discussion of global issues. As a corporation which has one of the
most recognized and respected brands in the world, IBM’s partnership with The Costa
Report has become an important part of our Big Data marketing initiative.
Gary Robinson
Program Director - IBM Big Data
1R01. 00 08 8. 11 33
Radio
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Over the years we have considered a number of ways to advertise our company including conventional newspaper, and magazine advertising. We were looking a new, fresh
way to broaden our reach and target our market.
We began advertising on The Costa Report over a year ago and are very pleased that we
made the decision. With a reach of 2.8 million listeners and growing, we are able to enhance our ability to get our message out to potential clients on a weekly basis on a high
quality talk radio show.
We also have the ability to enrich our web site and reach our own client base by putting
our Costa Report ad on our own site. In addition we are uploaded to I-tunes weekly for
an even more expanded reach.
In this economy, we need to be creative and to find ways that best suit our business
needs. Advertising with The Costa Report has allowed us to do just that. Our clients are
impressed that we have stepped out of the box, so to speak, to reach a different audience.
Business is good and hopefully will continue to grow with The Costa Report.
Judie Profeta
Owner/Broker
Alain Pinel Realtors
Carmel by-the-Sea, California
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When I was presented with the opportunity to be part of The Costa Report, I jumped
on it. I have followed Rebecca’s career for several years, enjoyed reading her book
and listening to her show. The quality of her show and the guest interviews coupled
with the discussions she engages in with her listeners demonstrated to me that this
is the sort of person and show I wanted to be associated with.
Since starting Alvarez Talks Tech, we’ve seen a significant spike in our web traffic
and increased popularity of our Youtube channel, where we post the recorded
segments. Brand identity is a critical component of our marketing effort and we are
very protective of it; we only allow our brand to be associated with organizations
that reflect the same values and commitment to excellence. Personally, I enjoy doing
the shows tremendously and the positive feedback I get every week.
Luis Alvarez
President & CEO
Alvarez Technology Group
Salinas, California
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Like many family owned and operated wineries, when it comes to marketing
Caraccioli Cellars must be extremely discriminating. It is important for every dollar
invested in promoting Caraccioli’s brand, products and services to produce a tangible
return on investment.
From day one the team at The Costa Report has been an exemplary business partner.
)URPZULWLQJDQGSURGXFLQJDGVZKLFKUHÁHFW&DUDFFLROL·VGLVWLQFWSHUVRQDOLW\H[SDQG
awareness for our products and promote sales, to offering unpaid on-air promotions and
producing in-store events, The Costa Report has played a valuable role in building mind
and market share.
Scott Caraccioli
Vice President
Caraccioli Cellars
Carmel, California
0R30. 32 20 0. 1 3
Radio
In 2012, Dole Food Company became a corporate sponsor of The Costa Report, hosted
by sociobiologist and author, Rebecca Costa. Since that time, Dole has forged a strategic
partnership with Ms. Costa whose weekly radio show continues to add to Dole’s brand
awareness. Each week Ms. Costa interviews thought leaders and newsmakers who offer
fresh perspectives on complex, volatile global issues. In addition to sponsoring the radio
program, Dole’s executive management team works with Ms. Costa to develop strategies
which address the impact of quickly changing, complex markets on internal procedures.
Kent Hansen
Senior Vice President
Dole Foods Company
0R60. 67 0. 17 31 3
Radio
Monterey College of Law is pleased to be an educational sponsor of The Costa Report.
Through her thoughtful and challenging non-partisan interviews, Rebecca Costa
educates and informs millions of listeners on important issues each week. From an
educational perspective, The Costa Report serves as a global classroom for issues and
policies that are forming our future.
Mitchel L. Winick, President and Dean
Stephen F. Wagner, Law Professor
Monterey College of Law
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As an estate planning and elder law attorney over the last 35 years, I have evolved from
traditional Yellow Page advertising, newspaper print displays to developing a presence
on the Internet and in talk radio.
I have found radio a particularly effective medium to reach the knowledgeable audience
who listen to The Costa Report. In a sophisticated and professional way, it is a surprisingly personal platform for telling a story. The Costa Report reaches a wide and discernLQJGHPRJUDSKLFDQG,KDYHEHHQJUDWLÀHGE\WKHH[WHQWRIWKHSRVLWLYHUHVSRQVHIURP
my clients and prospective clients.
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John D. Laughton,
A Professional Law Corporation
Monterey, California
0R60. 7 2. 1731 5
Radio
Noland, Hamerly, Etienne & Hoss Law Firm is proud to be celebrating 85 years of service
to the Central Coast in 2013. When we were thinking of creative ways to promote our
experience and full array of legal services, The Costa Report was a perfect fit to reach
both our local demographics and beyond. The Legal Minute provides topical messages
to every person who listens to talk radio and allows Noland Hamerly access to potential
clients on a weekly syndicated radio show with over 2.8 million listeners.
The Costa Report provides a unique forum to promote the firm to a broader audience beyond the scope of traditional newspaper or magazine advertising. Our firm’s partnership
with The Costa Report has become a valuable asset to Noland, Hamerly, Etienne & Hoss’
awareness and outreach campaign.
Stephen F. Wagner, Attorney
Noland, Hamerly, Etienne & Hoss
Monterey, California
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THE COSTA REPORT
TM
BROADCAST AFFILIATES
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R 11 0 11 6
REBECCA D. COSTA
BACKGROUND
REBECCA COSTA IS AN AMERICAN SOCIOBIOLOGIST
who offers a genetic explanation for current events, emerging
technology, business trends, and individual behavior. A thoughtleader and provocative new voice in the mold of Thomas Friedman,
Jared Diamond and Malcolm Gladwell, Costa traces everything from
growing debt, epidemic obesity, and upheaval in the Middle East,
to evolutionary imperatives. She is the recipient of the prestigious
Edward O. Wilson Biodiversity Technology Pioneer Award.
Retiring at the zenith of her career in Silicon Valley, Costa spent six years researching and writing
bestseller, The Watchman’s Rattle: A Radical New Theory of Collapse. In her book, she explains how
the principles governing evolution cause and provide a solution for gridlock. When asked why the
book has special significance today, Costa claims, “Every person I know, rich or poor, educated or
not, wants to know why our government grows more indebted, our air and water more polluted,
our jails more crowded, our security more tenuous and our children more violent. We have lost
our ability to solve our problems. The Watchman’s Rattle offers a genetic explanation for gridlock,
and prescribes a way out.”
The success of Costa’s first book led to a weekly radio program in 2010 called The Costa Report™.
The Costa Report is nationally syndicated and available over satellite via the Genesis Communications
Network, and over the internet via VoiceAmerica, Apple iTunes and Podbean. The Costa Report is
presently the fastest growing weekly news program in the country.
A former CEO and founder of one of the largest marketing firms in Silicon Valley (sold in 1999 to
J. Walter Thompson), Costa developed an extensive track record of introducing new technologies.
Her clients included industry giants such as Hewlett-Packard, Apple Computer, Oracle Corporation,
Seibel Systems, 3M, Amdahl, and General Electric Corporation. Costa is known for her marketing
work on the world’s first computer-aided design and manufacturing systems (CAD/CAM),
computer networking, multi-media microprocessors, wireless peripherals and optical storage.
Raised in Tokyo, Japan, Costa lived during the Vietnam conflict in Vientiane, Laos, where her
father worked in covert CIA operations. She attributes her ability to see the “big picture” to her
cross-cultural education and upbringing. She is an alumnus of The University of California at
Santa Barbara.
Costa lives on the Central Coast of California with her dog, Tonka. For additional information
visit www.rebeccacosta.com.
PRS072815
the Costa Group, Inc.
The Costa Group, Inc.
Costa Publishing
• Bestseller, The Watchman’s
Rattle, released 2010
• Translated in 30 countries
• Print, Audio, E-book
• Represented by the Scott
Meredith Literary Agency,
Agency
New York City
The Costa Report
Costa Presents
• Nationally Syndicated
Weekly News Program
• 2 Million Listeners
• Satellite Distribution
via GCN
• Internet distribution via
VoiceAmerica™, Apple
iTunes and Podbean
• Popular Public Speaker:
Fortune 500 Companies,
Universities, Government
and Non-profits
• Represented by the
American Program Bureau
WELCOME TO THE COSTA GROUP
Group was
was founded
founded by
by American
American sociobiologist,
sociobiologist, Rebecca
Costa, to foster aa deeper
deeper
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understanding
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progress. The organization
organization is non-partisan
non-partisan and beholden
beholden to no
no special
special interest
interest groups,
groups, sponsors
sponsors
progress.
or partners.
partners. One hundred
hundred percent
percent of the company’s
company’s funding
funding is derived
derived from the sale of
of books,
books,
advertising and
advertising
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and public speaking.
PRS072715
“One of the Most Critically
Acclaimed Books of the Decade”
Why can’t we solve our problems
anymore? Why do threats such as an
intractable global recession, terrorism,
climate change, pandemic viruses, and
illegal immigration suddenly seem
unstoppable? Are there limits to the
kind of problems that humans can solve?
Rebecca Costa confronts and offers a
solution to these questions in this
page-turning book that traces a
recurring pattern of gridlock, from
the Mayan, Khmer and Roman
civilizations to headlines ripped
from today’s news.
The Watchman’s Rattle offers a riveting look
at why leaders, corporations and nations
eventually stumble, and what we must do
to kick-start progress again.
If you read only one
book this year,
make this the one.
Intractable Global Recession
Evolutionary Obstacles
Introducing Insight
On sale NOW at all major book stores.
www.rebeccacosta.com
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American sociobiologist, Rebecca D. Costa, has been featured in USA Today, The New York Times,
The Washington Post, The Wall Street Journal and other acclaimed periodicals and is a frequent
radio and television guest.
“Who Will Be Oprah’s Last Star?”
“Like
most
authors,
Rebecca
D.
Costa
-
who
wrote
‘The
Watchman’s
Rattle,
A
New
Theory
of
Radical
Collapse’
(Vangard Press, October 2010) - wants to get her book into Ms. Winfrey’s hands. So far Ms. Costa, a sociobiologist in
San Francisco, has received testimonials from other bigwigs including Donald J. Trump, Trudie Styler, the actress and
wife of Sting; Tina Brown, the founder of
The Daily Beast and former editor of magazines including
Vanity Fair and
Talk;
the
former
senator
Bill
Bradley;
and
Sir
Richard
Branson,
the
billionaire
founder
of
the
Virgin
Group.”
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October
19,
2010,
“Pick
of
the
Week”
The Watchman’s
Rattle
by
Rebecca
D.
Costa
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P R0S20. 72 25 .71145
Publishing
Toll free:
855.650.1515
831-250-5266
PRAISE FOR THE WATCHMAN’S RATTLE
“A riveting examination of
our world’s most dire and
complex issues. A must read!”
DONALD TRUMP,
real estate developer, entrepreneur,
and television personality
“One of those rare books that one
picks up, and then knows within
the first few pages, is extremely
important... brave, spirited and
well-informed.”
SIR RICHARD BRANSON,
adventurist and Founder/CEO
of the Virgin Group.
“Understanding this book is a
big step toward becoming the
master of our own destiny.”
SENATOR BILL BRADLEY,
three-term United States Senator,
Rhodes Scholar, Hall of Fame basketball
player and author.
“One of the most fascinating
books I’ve had come across
my desk in a long time – a
book a whole lot of people
are talking about.”
TAVIS SMILEY,
host of PBS Tavis Smiley Show and
The Tavis Smiley Radio Show.
“Problems eventually become
too complex for the average
intelligence - in The Watchman’s
Rattle, Rebecca Costa depicts
the challenges this presents.”
DR. JAMES WATSON,
Nobel Laureate discovered the
double helix structure of DNA.
“Costa has pointed a way
forward for all of us.”
TINA BROWN,
Editor-In-Chief of
The Daily Beast, columnist, talk show
host, and former editor of Vanity Fair
and The New Yorker.
“A salutary warning against
inaction, lazy thinking and
partisan politics, The Watchman’s
Rattle should be compulsory
reading for world leaders at this
crisis point in our existence.”
TRUDIE STYLER,
actress, producer, founder of
The Rainforest Fund and
wife of musician, Sting.
“I’m on the side of Rebecca Costa
… In The Watchman’s Rattle, she
presents a view of the parlous
human condition with which
I completely agree.”
DR. EDWARD O. WILSON,
world-acclaimed naturalist, two-time
Pulitzer Prize winner, and heralded as one
of Time Magazine’s 25 most influential
people in America.
P R0S30. 32 20 0. 11 33
Radio
Publishing
Toll free:
855.650.1515
831-250-5266
Photographs of Celebrity Guests
John Bolton, former
Ambassador to the
United Nations, author,
and commentator.
Alan Dershowitz,
legal scholar, author,
and activist.
Host of The Costa Report on PBS’s Tavis Smiley Show.
Ron Paul, Congressman from
Texas, author, and three-time
presidential candidate.
Host of The Costa Report, Rebecca Costa, with Neil Patterson
(far left), Dr. Edward O. Wilson (left) and Harrison Ford (right).
Bill Richardson, former
Governor of New Mexico, author,
and presidential candidate.
Host of The Costa Report, Rebecca Costa, with worldDFFODLPHGDXWKRUDQGIXWXULVW$OYLQ7RIÁHU
0R30. 32 20 0. 11 33
Radio
831-250-5266
Toll free:
855.650.1515
What is a Sociobiologist?
A sociobiologist studies the evolutionary basis for individual and group behavior. From the acquisition
of status and power and the origins of altruism, territoriality and aggression, to mating rituals,
organizational structures, politics and consumerism, sociobiologists attribute many modern behaviors
to the process of Natural Selection. Practices which benefit the survival of individuals and the species
grow more robust and widespread over time, while those which are not conducive to changes in
the physical and social environment become extinct.
HISTORY
Though the field of sociobiology can be traced to the 1940’s, most scientists recognize Dr. Edward O. Wilson
as the founder of the discipline. Wilson’s landmark 1975 book, Sociobiology: The New Synthesis,
showed how inherited dispositions play a role in shaping modern thinking, behavior, organizations,
etc. His work drew harsh criticism from biologist, Richard Lewontin, and paleontologist, Stephen
Jay Gould, who assert that traits - such as aggression - are determined solely by “nurture” and not
“nature.” Wilson countered back, arguing that the origins of human behavior are far more complex determined by a variety of factors including genetic inheritance, ever-changing environmental and
social influences, and free will. Today, sociobiology is a mature area of study associated with the
fields of evolutionary psychology, human behavioral ecology, and Darwinian anthropology.
MODERN EXPERT
Rebecca Costa is an American sociobiologist and author of the critically acclaimed book,
The Watchman’s Rattle. Owing to three decades of working with technology firms in Silicon Valley,
Costa’s research focuses on the intersection of evolution, technology and policy. According to Costa,
the gap between the slow pace of physical adaptation and the accelerating rate of social change
widens over time. This discrepancy leads to levels of complexity which the average human brain is
unequipped to discern or manage, eventually culminating in irrational policy and collapse. Costa
is an award-winning scientist whose work has been featured in The New York Times, Washington
Post, San Francisco Chronicle, USA Today, and popular blog sites. When she is not working with
government leaders and global corporations on strategies for “fast adaptation,” Costa hosts a
syndicated news program called The Costa Report where she offers commentary on world events,
business, and politics from a sociobiological perspective.
PRS061416

File - Rebecca Costa

Transcription

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