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bikecollection
BIK E C O LLEC T IO N E R ’ E W S R O T A V O N N I . T R A E H AT inside coverIpage N S T S I T AR . L U O S R U O How does an independent bike company like Electra thrive for 20 years? Well, it helps to have some pretty sweet bikes, but it’s more than that. It’s a basic outlook on life that everything can always be made better. Cooler. Awesomer. We’re innovators at heart. Artists in our soul. We’re a forward-facing company. Always looking for the next place to ride. The next innovation. The next sunny day. Not only is it more fun that way, but it’s helped us stay on the leading edge of the industry. Take our patented Flat Foot Technology®. We dared to re-engineer the sacred bike frame geometry of yore and ended up with a more comfortable, easier-to-control ride. Go figure. While riding is our passion, we’ve always believed our brand is as much about the people who ride our bikes as it is the bikes themselves. CONTENTS HOW 3 A R T C E L E R U O TO CHOOSE Y The only hard part about riding an Electra is choosing which one to get. They’re all easy to ride and they look amazing. So take your time to figure out which one is perfect for you. We have multiple collections with different models within each line. Here are a few things to consider that will help you while you peruse. Commuting? Burning calories? Joyriding? Find one that lives at the speed of you. As important as anything. It’s got to be love at first sight. There is no dress code, but if you’re biking in pants or a long skirt you might want a chainguard and fenders. Comfort is a cornerstone of Electra bikes. In fact, we’ve got two patents on comfort – our Flat Foot Technology® optimizes comfort, control and confidence. Fat tires are cushy and 700c tires are skinnier and faster. If you’re into super cushy, then our balloon tires fit that bill. People come in all shapes and sizes. The world’s more fun that way. Whatever your measurements are, you’ll find an Electra with a perfect fit. With our patented Flat Foot Technology®, the Amsterdam®, Cruiser and Townie® frame geometry adjusts to fit a wide range of sizes. Some Cruiser and Townie models are available in 24” and tall sizes too. The relaxed touring geometry of the Ticino comes in two sizes for men and one for ladies. The Verse’s fitness geometry is offered in four sizes for men and two for the ladies. Kids’ come in 20” with Flat Foot Technology and 16” for the littlest ones. There are no rules. But if you keep these things in mind it will help you focus in on the bike that is tailor made for you. Work with your local authorized Electra dealer to determine which model is best for you. CONTENTS INTRODUCTION....................................................1 HOW TO CHOOSE YOUR ELECTRA................... 2 TOWNIE GO!........................................................ 5 FLAT FOOT TECHNOLOGY ®..................... .........11 TOWNIE ®..............................................................13 AMSTERDAM ®..................................................... 35 TICINO®... ............................................................ 51 VERSE®................................................................. 61 CRUISER.............................................................. 71 KIDS’...................................................................121 5 TOWNIE GO! We can’t be responsible for the look on your face when the motor kicks in. The Electra Townie® Go! is an easy to use, pedal assist bike with surprising power that’ll make you want to go forever. The system automatically kicks in once you start pedaling for an added boost to help conquer hills with a smile and ride long distances without breaking a sweat. We could get into a long description about how the Go!’s SRAM E-matic system works with lots of big words like planetary gear systems and thrust application, but it’s really quite simple. The motor monitors your pedaling power and speed, then automatically delivers some extra power when you need it. The pedal assist system has been perfectly blended into Electra’s Townie Balloon bicycle. It’s like the jetpack you’ve always wanted, and the comfort and control you’ve always enjoyed with Electra’s patented Flat Foot Technology®. Yes, the future is here. 77 TOWNIE GO! et. s ready. TOWNIE GO! TOWNIE GO! MATTE GOLD STEP-THRU / SKY BLUE TOWNIE GO! SRAM E-matic electric-assist system with 250W rear hub motor L ightweight 6061-T6 aluminum frame with patented Flat Foot Technology and Hi-Ten steel unicrown fork Hub Dynamo powered front and rear LED lights ® Lithium-ion battery 7.7Ah/280wh, 36.2V - Average distance on full charge: 30 miles* - Charge time: 3-4 hours - Maximum assisted speed: 15mph - Battery life: 2 years under normal conditions Powerful linear-pull brakes, alloy spring tension adjusters, braided stainless inner wires and cable casings Painted double-wall rims, stainless eyelets, double butted stainless spokes, two cross lacing Frame lock keyed to match battery lock * Distance dependent on conditions, terrain and rider weight Motor, controller, speed sensor and gear box completely enclosed in rear hub with single-plug connection. Bright, multi-stage battery charge-level indicator. Easy on/off button. Fast charging lithium-ion battery locks securely into place under rear rack carrier. Charge while on or off the bike. 9 TOWNIE GO! TOWNIE GO! MODEL Traditional: Black, Matte Gold Step-Thru: Black, Sky Blue COLOR 6061-T6 Aluminum w/Patented Flat Foot Technology FRAME Hi-Ten Steel Unicrown, Straight/Tapered Leg FORK 1 1/8” Steel Threaded/Semi-Integrated HEADSET Sealed Cartridge 68mm/127mm BOTTOM BRACKET Double-Wall Alloy w/Eyelets 26” x 36h, Painted w/Machined Sidewalls RIMS 14 Gauge Double Butted Stainless/ Brass Nipples SPOKES SRAM D3 Dynamo, 3W Output, 36h FRONT HUB SRAM E-MATIC, 250W Output, 36h REAR HUB Schwalbe Fat Frank 26” x 2.35” Balloon w/Puncture-Resistant Kevlar Guard Casing, 67TPI TIRES Forged Alloy 170mm w/44T Chainring CRANKSET Alloy Platform w/Non-Slip Rubber Tread PEDALS N/A SHIFTERS N/A FRONT DERAILLEUR N/A REAR DERAILLEUR SRAM 17T CASSETTE/REAR COG KMC Z7 Rustbuster 1/2” x 1/8” CHAIN Front/Rear: Cold-Forged Alloy Linear-Pull BRAKE Alloy 4-Finger, Reach Adjustable LEVERS Ergonomic w/Shock-Absorbing Elastomers SADDLE Classic Alloy Pillar 27.2mm Micro-Adjust SEATPOST Alloy Custom Bend 25.5” Width/5” Rise HANDLEBAR Forged Alloy 25.4mm Quill, 100mm Extension STEM Ergo-Shaped Hand-Stitched Leatherette GRIPS SRAM E-MATIC 7.7AH Battery & Charger, Alloy Rear Rack/Battery Carrier, Hub Dynamo Powered Spanniga Front and Rear LED Lighting Set, ABUS Frame Lock, Painted Fenders, Internal Cable Routing, Painted Rims, Alloy Double-Prong Kickstand, and Stainless Steel and Anti-Rust Hardware SPECIAL FEATURES WHEELSET FRAMESET ® TOWNIE GO! STEP-THRU / BLACK Specifications and availability are subject to change without notice. BRAKING SEATING BLACK CONTROLS TOWNIE GO! DRIVETRAIN ® 11 YOU CAN’T FAKE IT Wide view of the road FEEL THE DIFFERENCE OF FLAT FOOT TECHNOLOGY IN THESE ELECTRA COLLECTIONS: ® Relaxed arm position Upright seating Full and proper leg extension when pedaling TOWNIE® AMSTERDAM® Plant your feet flat on the ground whenever you want. FLAT FOOT TECHNOLOGY ® Patented comfort. Patented control. Flat Foot Technology . It’s been awarded not one, but two patents. And it’s awesome. You really have to ride an Electra to feel it, but the overall benefit of Flat Foot Technology is more comfort and more control. It provides an upright, relaxed riding position with proper leg extension that also lets you plant your feet flat on the ground whenever you want without leaving the saddle. CRUISER ® ® KIDS 20” ® 13 TOWNIE We’ve got a patent for comfort. Checkmate, guy who invented the couch. The revolution started here. The Townie introduced Electra’s patented Flat Foot Technology® to the world and it was love at first sight. It challenged the sacred geometry of bike design and created a completely different riding experience, not to mention a few shockwaves in the industry. With an upright seating position that lets you see the world better and place your feet flat on the ground whenever you want, the Townie sets a new standard in comfort and control. Although many Electra bikes feature Flat Foot Technology to some degree, the Townie showcases it in all its glory. We know there are so many Townies to choose from, it can be hard to decide. Some people just pick their favorite color, which is cool. But you might want to look into things like the number of gears, balloon tires or fenders. No matter what, it’s all good. 15 TOWNIE TOWNIE ORIGINAL 1 MEN’S / BLACK / SINGLE - SPEED TOWNIE ORIGINAL 1 LADIES’ / WHITE / SINGLE - SPEED ORIGINAL 1 Experience Townie in its purest form. All the benefits of Electra Flat Foot Technology® coupled with the refreshing simplicity of a single-speed drivetrain plus a powerful rear coaster brake with a front linear-pull brake. Enjoy as-is, or personalize your ride with Electra parts and accessories to make it your own. LIGHTWEIGHT 6061-T6 ALUMINUM FRAME / SINGLE-SPEED W/COASTER BRAKE / ALLOY LINEAR-PULL FRONT BRAKE / DOUBLE-WALL ALLOY RIMS / 26”x 2.0” SEMI-SLICK STREET TIRES 17 TOWNIE TOWNIE ORIGINAL 3i TOWNIE ORIGINAL 3i MEN’S / SATIN GRAPHITE / 3- SPEED TOWNIE ORIGINAL 3i LADIES’ / LEAF GREEN / 3-SPEED TOWNIE ORIGINAL 3i MEN’S / SATIN MIDNIGHT BLUE / 3- SPEED LADIES’ / SUN YELLOW / 3-SPEED ORIGINAL 3i Enjoy all the advantages of Townie’s Flat Foot Technology® — comfort, control, efficiency and a wide view of the road along with a Shimano Nexus 3-speed internal hub that makes shifting as easy as a twist-of-the-wrist. The gearing is protected inside the rear hub, so there’s virtually no maintenance required to keep shifting smoothly. LIGHTWEIGHT 6061-T6 ALUMINUM FRAME PAINTED ALLOY FENDERS / / SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE ALLOY LINEAR-PULL FRONT BRAKE / DOUBLE-WALL ALLOY RIMS / / SHIMANO REVO TWIST SHIFTER 26”x 2.0” SEMI-SLICK STREET TIRES / 19 TOWNIE TOWNIE ORIGINAL 3i LADIES’ / LILAC / 3-SPEED TOWNIE ORIGINAL 3i TOWNIE ORIGINAL 3i LADIES’ / CHAMPAGNE PEARL / 3-SPEED / ALSO AVAILABLE IN 24” WHEELS LADIES’ / CARIBBEAN BLUE / 3-SPEED 21 TOWNIE TOWNIE ORIGINAL 7D TOWNIE ORIGINAL 7D MEN’S / MOSS METALLIC / 7-SPEED MEN’S / SLATE BLUE / 7-SPEED TOWNIE ORIGINAL 7D TOWNIE ORIGINAL 7D MEN’S / GRAPHITE / 7-SPEED ORIGINAL 7 Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology®. Just decide which color catches your eye, then get on and go. LIGHTWEIGHT 6061-T6 ALUMINUM FRAME W/44T CHAINRING & DUAL GUARDS / / SHIMANO TX-35 7-SPEED W/MEGARANGE GEARING ALLOY LINEAR-PULL BRAKES / DOUBLE-WALL ALLOY RIMS SHIMANO REVO TWIST SHIFTER / / / FORGED ALLOY CRANKSET 26”x 2.0” SEMI-SLICK STREET TIRES TOWNIE ORIGINAL 7D MEN’S / BLACK / 7-SPEED / ALSO AVAILABLE IN TALL MEN’S / RED / 7-SPEED / ALSO AVAILABLE IN TALL 23 TOWNIE TOWNIE ORIGINAL 7D LADIES’ / VANILLA / 7-SPEED / ALSO AVAILABLE IN 24” WHEELS TOWNIE ORIGINAL 7D TOWNIE ORIGINAL 7D LADIES’ / CORAL / 7-SPEED LADIES’ / POLAR BLUE / 7-SPEED 25 TOWNIE TOWNIE ORIGINAL 7D TOWNIE ORIGINAL 7D LADIES’ / BLACK / 7-SPEED TOWNIE ORIGINAL 7D LIGHTWEIGHT 6061-T6 ALUMINUM FRAME ALLOY LINEAR-PULL BRAKES / / / SHIMANO TX-35 7-SPEED W/MEGARANGE GEARING / FORGED ALLOY CRANKSET W/44T CHAINRING & DUAL GUARDS PAINTED ALLOY FENDERS 26”x 2.0” SEMI-SLICK STREET TIRES LADIES’ / QUARTZ GREY / 7-SPEED TOWNIE ORIGINAL 7D LADIES’ / MATTE SAGE / 7-SPEED SHIMANO REVO TWIST SHIFTER TOWNIE ORIGINAL 7D LADIES’ / ORANGE PEARL / 7-SPEED / DOUBLE-WALL ALLOY RIMS / / TOWNIE ORIGINAL 7D LADIES’ / VIOLET / 7-SPEED LADIES’ / FUCHSIA / 7-SPEED 27 TOWNIE TOWNIE ORIGINAL 21D TOWNIE ORIGINAL 21D MEN’S / BLACK SATIN / 21-SPEED / ALSO AVAILABLE IN TALL TOWNIE ORIGINAL 21D MEN’S / LIQUID SILVER / 21-SPEED ORIGINAL 21 The go-anywhere Townie. Ride with abandonment with a wide-range of 21 speeds equipped to handle hills. Appreciate the distinct, modern clean lines of the innovative Electra Flat Foot Technology® frame or customize it to fit your needs with extras like racks, bags and fenders. LIGHTWEIGHT 6061-T6 ALUMINUM FRAME OR REVO TWIST SHIFTERS [LADIES’] / / SHIMANO TX-35 21-SPEED W/MEGARANGE GEARING ALLOY LINEAR-PULL BRAKES / DOUBLE-WALL ALLOY RIMS / / SHIMANO EZ-FIRE PLUS SHIFTERS [MEN’S] 26”x 2.0” SEMI-SLICK STREET TIRES TOWNIE ORIGINAL 21D MEN’S / CRIMSON METALLIC / 21-SPEED MEN’S / BLUE METALLIC / 21-SPEED 29 TOWNIE TOWNIE ORIGINAL 21D LADIES’ / PEWTER / 21-SPEED TOWNIE ORIGINAL 21D LADIES’ / PERSIMMON / 21-SPEED TOWNIE ORIGINAL 21D TOWNIE ORIGINAL 21D LADIES’ / WINTERMINT / 21-SPEED LADIES’ / POLISHED BLUE / 21-SPEED You can see the difference right away. But if you think the balloon tires look awesome, wait until you take a ride on ‘em. There’s magic in these high volume, low pressure Kevlar Guard premium tires. They absorb impact with less rolling resistance to give you a smooth, cushy ride with added protection against the dreaded flat. TOWNIE BALLOON 3i MEN’S / ARMY GREY / 3-SPEED TOWNIE BALLOON 3i LADIES’ / PLUM / 3-SPEED BALLOON 7 TOWNIE BALLOON 7D MEN’S / MATTE BLACK / 7-SPEED TOWNIE BALLOON 7D LADIES’ / LIME / 7-SPEED LIGHTWEIGHT 6061 ALUMINUM FRAME LIGHTWEIGHT 6061-T6 ALUMINUM FRAME TWIST SHIFTER / / SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE ALLOY LINEAR-PULL FRONT BRAKE / PAINTED ALLOY RIMS / / SHIMANO REVO SCHWALBE FAT FRANK 26”x 2.35” TIRES TOWNIE BALLOON 3i 31 SHIMANO REVO TWIST SHIFTER / / SHIMANO 7-SPEED W/ALTUS DERAILLEUR / ALLOY LINEAR-PULL BRAKES FORGED ALLOY CRANKSET W/44T CHAINRING & DUAL GUARDS PAINTED ALLOY RIMS W/MACHINED SIDEWALLS / SCHWALBE FAT FRANK 26”x 2.35” TIRES / / TOWNIE 33 ® TOWNIE BALLOON 8i LADIES’ / BURGUNDY METALLIC / 8-SPEED BALLOON 8i / SHIMANO NEXUS INTERNAL 8-SPEED W/FREEWHEEL SHIMANO NEXUS ROLLER BRAKES W/COOLING FINS / PAINTED ALLOY RIMS / / SHIMANO NEXUS TWIST SHIFTER SCHWALBE FAT FRANK 26”x 2.35” TIRES COLOR 6061-T6 Aluminum w/Patented Flat Foot Technology® 6061-T6 Aluminum w/Patented Flat Foot Technology® 6061-T6 Aluminum w/Patented Flat Foot Technology® 6061-T6 Aluminum w/Patented Flat Foot Technology® 6061-T6 Aluminum w/Patented Flat Foot Technology® 6061-T6 Aluminum w/Patented Flat Foot Technology® 6061-T6 Aluminum w/Patented Flat Foot Technology® FRAME Hi-Ten Steel Unicrown, Straight/Tapered Leg Hi-Ten Steel Unicrown, Straight/Tapered Leg Hi-Ten Steel Unicrown, Straight/Tapered Leg Hi-Ten Steel Unicrown, Straight/Tapered Leg Hi-Ten Steel Unicrown, Straight/Tapered Leg Hi-Ten Steel Unicrown, Straight/Tapered Leg Hi-Ten Steel Unicrown, Straight/Tapered Leg FORK 1 1/8” Steel Threaded/ Semi-Integrated 1 1/8” Steel Threaded/ Semi-Integrated 1 1/8” Steel Threaded/ Semi-Integrated 1 1/8” Steel Threaded/ Semi-Integrated 1 1/8” Steel Threaded/ Semi-Integrated 1 1/8” Steel Threaded/ Semi-Integrated 1 1/8” Steel Threaded/ Semi-Integrated HEADSET Sealed Cartridge 68mm/118mm Sealed Cartridge 68mm/118mm Sealed Cartridge 68mm/118mm Sealed Cartridge 68mm/122mm Sealed Cartridge 68mm/122mm Sealed Cartridge 68mm/124.5mm Sealed Cartridge 68mm/122mm BOTTOM BRACKET Double-Wall Alloy 26”x 32/36h Double-Wall Alloy 24”/26” x 32/36h Painted w/Machined Sidewalls (Select Models) Double-Wall Alloy 24”/26” x 32/36h Painted w/Machined Sidewalls (Select Models) Double-Wall Alloy 26”x 32h Painted w/Machined Sidewalls (Select Models) Painted Alloy/Machined Sidewalls 26”x 32/36h Painted Alloy/Machined Sidewalls 26”x 32/36h Painted Alloy 26”x 36h RIMS 14 Gauge Stainless/ Brass Nipples 14 Gauge Stainless/ Brass Nipples 14 Gauge Stainless/ Brass Nipples 14 Gauge Stainless/ Brass Nipples 14 Gauge Stainless/ Brass Nipples 14 Gauge Stainless/ Brass Nipples 14 Gauge Stainless/ Brass Nipples SPOKES Alloy Low Flange 32h w/QR Alloy Low Flange 32h w/QR Alloy Low Flange 32h w/QR Alloy Low Flange 32h w/QR Alloy Low Flange 32h w/QR Alloy Low Flange 32h w/QR Shimano Nexus HB-IM40 w/Roller Brake Alloy 36h FRONT HUB Coaster Brake 36h Shimano Nexus 3-Speed Internal 36h Alloy Low Flange 32h w/QR Alloy Low Flange 32h w/QR Shimano Nexus 3-Speed Internal 36h Alloy Low Flange 32h w/QR Shimano Nexus 8-Speed Internal w/Roller Brake, Alloy 36h REAR HUB Electra 26”x 2.0” Semi-Slick 26”: Electra 26”x 2.0” Semi-Slick 24”: Electra 24”x 2.0” Semi-Slick 26”: Electra 26”x 2.0” Semi-Slick 24”: Electra 24”x 2.0” Semi-Slick Electra 26”x 2.0” Semi-Slick Schwalbe Fat Frank 26”x 2.35” Balloon w/Puncture-Resistant Kevlar® Guard Casing, 67TPI Schwalbe Fat Frank 26”x 2.35” Balloon w/Puncture-Resistant Kevlar® Guard Casing, 67TPI Schwalbe Fat Frank 26”x 2.35” Balloon w/Puncture-Resistant Kevlar® Guard Casing, 67TPI TIRES Forged Alloy 170mm w/Steel 44T Chainring Forged Alloy 170mm (160mm on 24”) w/Steel 44T Chainring Forged Alloy 170mm (160mm on 24”) w/Steel 44T Chainring/Double Chainguards Forged Alloy 170mm Triple: 48/38/28T Chainrings Forged Alloy 170mm w/Steel 44T Chainring Forged Alloy 170mm w/Steel 44T Chainring/Double Chainguards Forged Alloy 170mm w/Steel 44T Chainring CRANKSET Resin Platform w/Non-Slip Tread Resin Platform w/Non-Slip Tread Resin Platform w/Non-Slip Tread Resin Platform w/Non-Slip Tread Alloy Platform w/Non-Slip Rubber Tread Alloy Platform w/Non-Slip Rubber Tread Alloy Platform w/Non-Slip Rubber Tread PEDALS N/A Shimano Revo 3-Speed Twist w/Optical Gear Display Shimano Revo 7-Speed Twist w/Optical Gear Display Shimano E-Z Fire Plus 21-Speed Trigger (Men’s), Shimano Revo 21-Speed Twist (Ladies’) Shimano Revo 3-Speed Twist w/Optical Gear Display Shimano Revo 7-Speed Twist w/Optical Gear Display Shimano Nexus 8-Speed Twist w/Optical Gear Display SHIFTERS N/A N/A N/A Shimano C051 N/A N/A N/A FRONT DERAILLEUR N/A N/A Shimano TX-35 7-Speed Shimano TX-35 7-Speed N/A Shimano Altus 7-Speed N/A REAR DERAILLEUR 22T Shimano 20T Shimano 7-Speed 14-34T Shimano 7-Speed 14-34T Shimano 20T Shimano 7-Speed 14-34T Shimano 20T CASSETTE/REAR COG KMC 1/2”x 1/8” KMC 1/2”x 1/8” Nickel Plated Taya Octo 1/2”x 3/32” Nickel Plated Taya Octo 1/2”x 3/32” Nickel Plated KMC 1/2”x 1/8” Nickel Plated Taya Octo 1/2”x 3/32” Nickel Plated KMC 1/2”x 1/8” Nickel Plated CHAIN Rear: Coaster Brake Front: Cold-Forged Alloy Linear-Pull Rear: Shimano Nexus Coaster Brake Front: Cold-Forged Alloy Linear-Pull Front/Rear: Cold-Forged Alloy Linear-Pull Front/Rear: Cold-Forged Alloy Linear-Pull Rear: Shimano Nexus Coaster Brake Front: Cold-Forged Alloy Linear-Pull Front/Rear: Cold-Forged Alloy Linear-Pull Shimano Nexus Roller Brakes Front/Rear: BR-IM50 w/Cooling Fins BRAKE Alloy 4-Finger, Reach Adjustable Alloy 4-Finger, Reach Adjustable Alloy 4-Finger, Reach Adjustable Alloy 4-Finger, Reach Adjustable Alloy 4-Finger, Reach Adjustable Alloy 4-Finger, Reach Adjustable Shimano Nexus Alloy 4-Finger, Reach Adjustable LEVERS Ergonomic w/Shock-Absorbing Elastomers Ergonomic w/Shock-Absorbing Elastomers Ergonomic w/Shock-Absorbing Elastomers Ergonomic w/Shock-Absorbing Elastomers Ergonomic w/Shock-Absorbing Elastomers Ergonomic w/Shock-Absorbing Elastomers Ergonomic w/Shock-Absorbing Elastomers SADDLE Alloy 27.2mm x 400mm (Men’s) 300mm (Ladies’) Alloy 27.2mm x 400mm (Men’s) 300mm (Ladies’) Alloy 27.2mm x 400mm (Men’s) 300mm (Ladies’) Alloy 27.2mm x 400mm (Men’s) 300mm (Ladies’) Alloy 27.2mm x 400 (Men’s) 300mm (Ladies’) Alloy 27.2mm x 400mm (Men’s) 300mm (Ladies’) Butted Alloy Micro Adjust 27.2mm x 400mm (Men’s) 300mm (Ladies’) SEATPOST Alloy Custom Bend 25.5” Width/5” Rise Alloy Custom Bend 25.5” Width/5” Rise Alloy Custom Bend 25.5” Width/5” Rise Alloy Custom Bend 25.5” Width/5” Rise Alloy Custom Bend 25.5” Width/5” Rise Alloy Custom Bend 25.5” Width/5” Rise Alloy Custom Bend 25.5” Width/5” Rise HANDLEBAR Forged Alloy 25.4mm Quill, 80mm Extension Forged Alloy 25.4mm Quill, 80mm Extension Forged Alloy 25.4mm Quill, 80mm Extension Forged Alloy 25.4mm Quill, 80mm Extension Forged Alloy 25.4mm Quill, 80mm Extension Forged Alloy 25.4mm Quill, 80mm Extension Forged Alloy 25.4mm Quill, 80mm Extension STEM Kraton Rubber Kraton Rubber or Electra Hand-Stitched (Select Models) Kraton Rubber or Electra Hand-Stitched (Select Models) Kraton Rubber or Electra Hand-Stitched (Select Models) Ergo-Shaped Hand-Stitched Leatherette Ergo-Shaped Hand-Stitched Leatherette Ergo-Shaped Hand-Stitched Leatherette GRIPS Alloy Kickstand, Stainless Steel and Anti-Rust Hardware Internal Cable Routing, Painted Alloy Fenders, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware Internal Cable Routing, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware Internal Cable Routing, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware Internal Cable Routing, Painted Rims, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware Internal Cable Routing, Painted Rims, Alloy Kickstand, and Stainless Steel and Anti-Rust Hardware Internal Cable Routing, Painted Rims, Alloy Kickstand, and Stainless Steel and Anti-Rust Hardware SPECIAL FEATURES * Also available in 24” Wheels ** Also available in Tall *Also available in Tall / Specifications and availability are subject to change without notice. FRAMESET MODEL MODEL Men’s: Ebony Ladies’: Burgundy Metallic WHEELSET BALLOON 8i Men’s: Matte Black Ladies’: Lime DRIVETRAIN BALLOON 7D Men’s: Army Grey Ladies’: Plum *Also available in 24” Wheels LIGHTWEIGHT 6061-T6 ALUMINUM FRAME BALLOON 3i ORIGINAL 21D Men’s: Black Satin*, Blue Metallic, Crimson Metallic, Liquid Silver Ladies’: Wintermint, Persimmon, Pewter, Polished Blue BRAKING MEN’S / EBONY / 8-SPEED ORIGINAL 7D Men’s: Moss Metallic, Graphite, Red**, Black**, Slate Blue Ladies’: Vanilla*, Coral, Fuchsia, Quartz Grey, Polar Blue, Orange Pearl, Violet, Black SEATING TOWNIE BALLOON 8i ORIGINAL 3i Men’s: Satin Graphite, Satin Midnight Blue Ladies’: Leaf Green, Caribbean Blue, Yellow Metallic, Lilac, Champagne Pearl* CONTROLS ORIGINAL 1 Men’s: Black Ladies’: White 35 AMSTERDAM Stop and smell the lattes. A modern take on the Dutch city bike, the Amsterdam will make you fall in love with cycling all over again with its elegant combination of practicality, comfort and style. The fast-rolling 700c wheels mixed with our patented Flat Foot Technology® provide a nice, easy ride while the full chainguard and fenders let you ride without fear of messing up your threads. It’s perfect for everyday transportation, running errands or just rolling around town. Some models are dressed up with additional features like a coat/skirt guards, racks, lights and the coveted bell. Ding, ding. Be sure to check out the new Love, Joyride and Bloom ladies’ fashion editions. 37 AMSTERDAM AMSTERDAM FORGET-ME-NOT 3i LADIES’ / YELLOW / 3-SPEED AMSTERDAM LOVE 3i LADIES’ / WHITE / 3-SPEED AMSTERDAM FASHION 3i Like the perfect find in a boutique, Amsterdam Fashion bikes bring something distinctively sophisticated and unique to cycling. Their charm is evident in the meticulously detailed designs that let you ride without a care. It looks like a runway piece. It rides like your favorite pair of jeans. It’s all artfully coordinated with the colorful rims and matching bell. Finally, the headlight lets you strut your stuff day and night. LIGHTWEIGHT 6061-T6 ALUMINUM FRAME ROLLER BRAKE / / SHIMANO NEXUS INTERNAL 3-SPEED W/ COASTER BRAKE FULL CHAINGUARD AND INTEGRATED ALLOY CRANK FRONT AND REAR LED LIGHTS / PAINTED DOUBLE-WALL ALLOY RIMS / / ALLOY COAT/SKIRT GUARD PREMIUM CHROME / / / SHIMANO REVO TWIST SHIFTER SHIMANO DYNAMO FRONT HUB 700 x 40c CITY TIRES / ALLOY REAR RACK / SHIMANO NEXUS FRONT / HUB DYNAMO POWERED SPANNINGA / MATCHING BELL 39 37 AMSTERDAM AMSTERDAM JOYRIDE 3i LADIES’ / BRIGHT PINK / 3-SPEED 41 AMSTERDAM AMSTERDAM BLOOM 3i LADIES’ / CREAM / 3-SPEED 43 AMSTERDAM AMSTERDAM ORIGINAL 3i MEN’S / DARK BLUE METALLIC / 3-SPEED ORIGINAL 3i AMSTERDAM ORIGINAL 3i MEN’S / DARK RED METALLIC / 3-SPEED A stylish, streamlined Dutch bike with Amsterdam-signature features: comfortable and efficient patented Flat Foot Technology®, enclosed chaincase and matching full fenders. Stunning in its simplicity, yet playful with its palette. 45 AMSTERDAM AMSTERDAM ORIGINAL 3i LADIES’ / ORANGE / 3-SPEED AMSTERDAM ORIGINAL 3i AMSTERDAM ORIGINAL 3i LIGHTWEIGHT 6061-T6 ALUMINUM FRAME LADIES’ / SPRING GREEN / 3-SPEED / SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE FULL CHAINGUARD AND INTEGRATED ALLOY CRANK / MATCHING FULL FENDERS / / ALLOY CALIPER BRAKE POLISHED DOUBLE-WALL ALLOY RIMS / / SHIMANO REVO TWIST SHIFTER / 700 x 40c CITY TIRES AMSTERDAM ORIGINAL 3i LADIES’ / DEEP PINK / 3-SPEED LADIES’ / CREAM / 3-SPEED 47 AMSTERDAM AMSTERDAM ROYAL 8i ROYAL 8i AMSTERDAM ROYAL 8i MEN’S / SATIN GRAPHITE / 8-SPEED AMSTERDAM ROYAL 8i LADIES’ / PEARL WHITE / 8-SPEED AMSTERDAM ROYAL 8i MEN’S / BLACK / 8-SPEED A truly aristocratic ride. The Royal 8i is our lightweight aluminum premium-edition Dutch bike: well-bred for stylish luxury and yet practical everyday cycling. Top-of-the-line Shimano Nexus 8-speed internal hub, smooth and powerful front and rear roller brakes and durable tires with Kevlar® puncture-resistant casing are a few of the special upgraded features that adorn Electra’s comfortable and ergonomic Amsterdam frame with patented Flat Foot Technology ®. Now anyone can feel like royalty. LIGHTWEIGHT 6061-T6 ALUMINUM FRAME ABUS RING LOCK / / SHIMANO NEXUS INTERNAL 8-SPEED W/FREEWHEEL FULL CHAINGUARD AND INTEGRATED ALLOY CRANK AND REAR LED LIGHTS / PREMIUM CHROME / / LADIES’ / AQUAMARINE / 8-SPEED / SHIMANO NEXUS TWIST SHIFTER / SHIMANO NEXUS FRONT AND REAR ROLLER BRAKE ALLOY COAT/SKIRT GUARDS / SHIMANO DYNAMO FRONT HUB 700 x 40c CITY TIRES W/KEVLAR ® PUNCTURE-RESISTANT CASING / ALLOY REAR RACK / / HUB DYNAMO POWERED SPANNINGA FRONT CUSTOM BELL / 49 AMSTERDAM ® ROYAL 8i Dutch Royal 6061-T6 Aluminum w/Patented Flat Foot Technology® FRAME Hi-Ten Steel Unicrown, Curved/Tapered Leg Hi-Ten Steel Unicrown, Curved/Tapered Leg 4130 Chromoly, Unicrown; Tapered, Radiused Leg FORK 1 1/8” Steel Threaded 1 1/8” Steel Threaded 1 1/8” Alloy Threaded HEADSET Sealed Cartridge 68mm/116mm Sealed Cartridge 68mm/116mm Sealed Cartridge 68mm/116mm BOTTOM BRACKET Painted Double-Wall Alloy 36h Polished Double-Wall Alloy 36h Polished Double-Wall Alloy 36h RIMS 14 Gauge Stainless/Brass Nipples 14 Gauge Stainless/Brass Nipples 14 Gauge Stainless/Brass Nipples SPOKES Shimano Nexus Dynamo w/Roller Brake 36h Alloy Low Flange Nutted 36h Shimano Nexus Dynamo w/Roller Brake 36h FRONT HUB Shimano Nexus 3-Speed Internal w/Coaster Brake 36h Shimano Nexus 3-Speed Internal w/Coaster Brake 36h Shimano Nexus 8-Speed Internal w/Roller Brake 36h REAR HUB City 700 x 40c (Cream Color on Joyride) City 700 x 40c (Cream Color on Select Models) City 700 x 40c w/Kevlar® Puncture-Resistant Casing (Cream Color on Select Models) TIRES Forged Alloy 170mm w/Steel 38T Chainring Forged Alloy 170mm w/Steel 38T Chainring Forged Alloy 170mm w/Steel 38T Chainring CRANKSET Resin Platform w/Non-Slip Tread Resin Platform w/Non-Slip Tread Alloy Platform w/Non-Slip Rubber Tread PEDALS Shimano Revo 3-Speed Twist w/Optical Gear Display Shimano Revo 3-Speed Twist w/Optical Gear Display Shimano Nexus 8-Speed Twist w/Optical Gear Display SHIFTERS N/A N/A N/A FRONT DERAILLEUR N/A N/A N/A REAR DERAILLEUR Shimano 19T Shimano 19T Shimano 19T CASSETTE/REAR COG Taya 1/2”x 1/8” GST Rustproof Taya 1/2”x 1/8” GST Rustproof Taya 1/2”x 1/8” GST Rustproof CHAIN Front: Shimano Nexus Roller w/Cooling Fin BR-IM45, Rear: Shimano Coaster Front: Cold Forged Alloy Side-Pull Rear: Shimano Coaster Front/Rear: Shimano Nexus Roller w/Cooling Fin BR-IM45 BRAKE Alloy 4-Finger, Reach Adjustable Alloy 4-Finger, Reach Adjustable Alloy 4-Finger, Reach Adjustable LEVERS Retro Leatherette w/Steel Springs Retro Leatherette w/Steel Springs Retro Leatherette w/Steel Springs SADDLE Classic Alloy Pillar 27. 2mm x 350mm Classic Alloy Pillar 27.2mm x 350mm Butted Alloy Micro Adjust 27.2mm x 350mm SEATPOST Alloy Custom Bend 24.8” Width/3.5” Rise Alloy Custom Bend 24.8” Width/3.5” Rise Alloy Custom Bend 24.8” Width/3.5” Rise HANDLEBAR Alloy Head, 1 1/8” Steel Quill, 40mm Extension Alloy Head, 1 1/8” Steel Quill, 40mm Extension Alloy Head, 1 1/8” Steel Quill, 40mm Extension STEM Ergo-Shaped Hand-Stitched Leatherette Ergo-Shaped Hand-Stitched Leatherette Ergo-Shaped Hand-Stitched Leatherette GRIPS Ring Lock Mounts, Full Chainguard, Coat/ Skirt Guards, Painted Steel Fenders, Alloy Rear Rack w/Strap, Spanninga Front and Rear Hub Dynamo-Powered LED Lighting Set, Matching Bell, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware, Premium Chrome Ring Lock Mounts, Full Chainguard, Painted and Pinstriped Steel Fenders, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware, Premium Chrome Ring Lock Mounts, Full Chainguard, New Coat/Skirt Guards, ABUS Ring Lock, Painted and Pinstriped Steel Fenders, Alloy Rear Rack w/Strap, Spanninga Headlight and Rear Hub Dynamo-Powered LED Lighting Set, Matching Bell, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware, Premium Chrome SPECIAL FEATURES WHEELSET Dutch Royal 6061-T6 Aluminum w/Patented Flat Foot Technology® DRIVETRAIN Dutch Royal 6061-T6 Aluminum w/Patented Flat Foot Technology® BRAKING COLOR FRAMESET MODEL Men’s: Black, Satin Graphite Ladies’: Pearl White, Aquamarine SEATING ORIGINAL 3i Men’s: Dark Red Metallic, Dark Blue Metallic Ladies’: Orange, Cream, Deep Pink, Spring Green CONTROLS FASHION 3i Forget-Me-Not: Yellow Joyride: Bright Pink Bloom: Cream Love: White Specifications and availability are subject to change without notice. 51 TICINO They don’t make them like this anymore. We do, but they don’t. Love is in the details, and after one look at the Ticino you’ll be ready for a serious commitment. The retro-inspired hubs, cranksets, chainrings, tourist handlebars, forks, pedals and rims show off the classic craftsmanship reminiscent of the European bike builders of the 40s and 50s. But it’s more than just a pretty face. Great for everyday transportation and longer distances, the Ticino sports fast-rolling 700c wheels and a lightweight frame for a fine-tuned, smooth-gliding ride. 53 TICINO TICINO 7D TICINO 7D MEN’S / MIDNIGHT BLUE / 7-SPEED TICINO 7D LADIES’ / LEMON CHIFFON / 7-SPEED TICINO 7D MEN’S / RUBY / 7-SPEED LADIES’ / GLACIER BLUE / 7-SPEED TICINO 7 This 7-speed bike is the epitome of simple elegance. The hammered fenders are the perfect accent to its understated style and clean design. Choose either the traditional men’s diamond frame or the graceful ladies’ mixte frame. 6061-T6 ALUMINUM FRAMESET INVESTMENT-CAST CROWN, TAPERED-LEG, STEEL FORK / W/42T CHAINRING/DUAL GUARDS TICINO DUAL-DENSITY SADDLE / / / SHIMANO 7-SPEED ALTUS DRIVETRAIN SHIMANO CANTILEVER BRAKES [MEN’S] CENTER-PULL BRAKES [LADIES’] HAMMERED ALLOY FENDERS / / SHIMANO TX50 THUMB SHIFTER PLUS 32H LOW FLANGE ALLOY HUBSET / / FORGED ALLOY CRANKSET DOUBLE-WALL ALLOY RIMS / 700 x 35c TIRES / 55 TICINO TICINO 8D TICINO 8D MEN’S / RACING GREEN / 8-SPEED TICINO 8D LADIES’ / KIWI / 8-SPEED MEN’S / GOLD PATINA / 8-SPEED TICINO 8D LADIES’ / WISTERIA / 8-SPEED TICINO 8 The Ticino 8 D is packed with Electra design details. Like vintage, hammered-finish alloy fenders, classically-styled alloy crankset, touring pedals and a brilliant chrome-plated stem. Unique reverse-hinged bar-end levers operate retro-style brakes-cantilevers on the men’s and center-pulls on the ladies’. BUTTED 6061 ALUMINUM FRAMESET 8-SPEED CLARIS DRIVETRAIN / / INVESTMENT-CAST CROWN, TAPERED-LEG, BUTTED CHROMOLY FORK SHIMANO ACERA RAPIDFIRE SHIFTER / DUAL GUARDS / TEKTRO CANTILEVER BRAKES [MEN’S], ALLOY CENTER-PULL BRAKES [LADIES’] ELECTRA ELITE DOUBLE-WALL ALLOY RIMS / 700 x 35c TIRES HAMMERED ALLOY FENDERS / / SHIMANO FORGED ALLOY CRANKSET W/42T ALLOY CHAINRING TICINO DUAL-DENSITY SADDLE / / 32H LOW FLANGE HUBSET TICINO TOURING PEDALS / / 57 TICINO TICINO 20D TICINO 20D MEN’S / BLACK / 20-SPEED LADIES’ / MERLOT / 20-SPEED TICINO 20 No expense spared, no detail overlooked on our flagship Ticino 20D. Handcrafted, butted 6061 aluminum frame. Classic hand-brazed, tapered, butted chromoly, double-chromed investment crown fork. Enduring reverse-hinged brake levers and exclusive wrapped grips. Wide-range Shimano Tiagra 20-speed gearing and Rapidfire trigger shifters, lightweight polished alloy rear carrier, Japanese Panaracer Pasela 35c skinwall tires and a host of vintage touches – normally you’d be placed on a waiting list for a handmade bike like this. BUTTED 6061 ALUMINUM FRAMESET RAPIDFIRE SHIFTERS 32H HUBSET / / / TRADITIONAL HAND-BRAZED, INVESTMENT-CAST CROWN, TAPERED-LEG CHROMOLY FORK TICINO FORGED ALLOY COMPACT DOUBLE 50/39T CRANKSET / ELECTRA ELITE HIGH-POLISHED DOUBLE-WALL ALLOY RIMS W/STAINLESS EYELETS TICINO ALLOY TOURING PEDALS / HAND-BRAZED CHROMOLY QUILL STEM / / SHIMANO 20-SPEED TIAGRA DRIVETRAIN TEKTRO CANTILEVER BRAKES [MEN’S] ALLOY CENTER-PULL BRAKES [LADIES’] / PANARACER PASELA ARAMID FOLDING BEAD 700 x 35c TIRES HAMMERED ALLOY FENDERS / ALLOY REAR CARRIER / / / SHIMANO TIAGRA TICINO FIVE STAR HIGH FLANGE TICINO DUAL-DENSITY SADDLE / 59 TICINO ® TICINO 20D 6061-T6 Butted Aluminum Men’s: Regular, Large Ladies’: Regular FRAME Steel Investment-Cast Lugged Crown; Tapered, Radiused Blades Steel Investment-Cast Lugged Crown; Tapered, Radiused Chromoly Blades Steel Investment-Cast Lugged Crown; Tapered, Radiused, Butted Chromoly Blades FORK 1 1/8” Steel Threaded 1 1/8” Steel Threaded 1 1/8” Alloy Threaded HEADSET Sealed Cartridge 68mm/113mm Sealed Cartridge 68mm/113mm Sealed Cartridge 68mm/110mm BOTTOM BRACKET Double-Wall Alloy 32h Electra Elite Double-Wall Alloy w/Stainless Eyelets 32h Electra Elite Double-Wall Alloy w/Stainless Eyelets 32h, High-Polished RIMS 14 Gauge Stainless/Brass Nipples 14 Gauge Stainless/Brass Nipples 14 Gauge Stainless/Brass Nipples SPOKES Alloy Low Flange 32h/QR Alloy Low Flange 32h/QR Ticino Five Star High Flange 32h/QR FRONT HUB Alloy Low Flange 32h/QR Alloy Low Flange Cassette 32h/QR Ticino Five Star High Flange Cassette 32h/QR REAR HUB 700 x 35c, Mixed Tread Skinwall 700 x 35c, Mixed Tread Skinwall Panaracer Pasela 700 x 35c, 66 TPI Aramid Folding Bead TIRES Ticino Forged Alloy 172.5mm (Men’s Regular), 175mm (Men’s Large), 170mm (Ladies’) w/42T Chainring/ Double-Alloy Chainguards Ticino Forged Alloy 172.5mm (Men’s Regular), 175mm (Men’s Large), 170mm (Ladies’) w/42T Chainring/ Double-Alloy Chainguards Ticino Forged Alloy 172.5mm (Men’s Regular), 175mm (Men’s Large), 170mm (Ladies’) w/7075 Alloy 50/39T Compact Double Chainrings CRANKSET Alloy City w/Non-Slip Rubber Tread Ticino Touring Pedal Alloy Body w/Alloy Cage Ticino Touring Pedal Alloy Body w/Alloy Cage PEDALS Shimano 7-Speed Thumb Shifter Plus Shimano 8-Speed Rapidfire Trigger Shimano Tiagra 10-Speed Rapidfire Trigger SHIFTERS N/A N/A Shimano Tiagra 10-Speed FRONT DERAILLEUR Shimano Altus 7-Speed Shimano Claris 8-Speed Shimano Tiagra 10-Speed REAR DERAILLEUR Shimano 7-Speed 14-34T SRAM 8-Speed 11-28T Shimano Tiagra 10-Speed 12-30T CASSETTE/REAR COG KMC Z7 Nickel Plated KMC Z7 Nickel Plated Shimano 10-Speed CHAIN Front/Rear: (Men’s) Shimano Cantilever Front/Rear: (Ladies’) Alloy Center-Pull Front/Rear: (Men’s) Tektro Cantilever Front/Rear: (Ladies’) Alloy Center-Pull Front/Rear: (Men’s) Tektro Cantilever Front/Rear: (Ladies’) Alloy Center-Pull BRAKE Alloy 4-Finger, Reach Adjustable Bar End Alloy 4-Finger, Reach Adjustable Bar End Alloy 4-Finger, Reach Adjustable LEVERS Ticino Cyclo-Tourist Dual-Density Base, Hand-Stitched Cover, Stainless Steel Bag Loops Ticino Cyclo-Tourist Dual-Density Base, Hand-Stitched Cover, Stainless Steel Bag Loops Ticino Cyclo-Tourist Dual-Density Base, Hand-Stitched Cover, Stainless Steel Bag Loops SADDLE Alloy 27.2mm x 350mm Alloy Micro-Adjust 27.2mm x 350mm Alloy Micro-Adjust 27.2mm x 350mm SEATPOST Ticino Cyclo-Tourist 6061 Alloy 25.4mm Clamp, 640mm Width/70mm Rise Ticino Cyclo-Tourist 6061 Alloy 25.4mm Clamp, 640mm Width/70mm Rise Ticino Cyclo-Tourist 6061 Alloy 25.4mm Clamp, 640mm Width/70mm Rise HANDLEBAR 25.4mm Tig-Welded Quill, Regular: 80mm Extension, 15º Rise Large: 100mm Extension, 10º Rise 25.4mm Tig-Welded Quill, Regular: 80mm Extension, 15º Rise Large: 100mm Extension, 10º Rise 25.4mm Brazed Chromoly Quill, Regular: 80mm Extension, 15º Rise Large: 100mm Extension, 10º Rise STEM Electra Hand-Stitched Electra Cyclo-Tourist Ergo Base w/Leatherette Tape Wrap Electra Cyclo-Tourist Ergo Base w/Leatherette Tape Wrap GRIPS Hammered Alloy Fenders, Stainless Steel and Anti-Rust Hardware Hammered Alloy Fenders, Stainless Steel and Anti-Rust Hardware Hammered Alloy Fenders, Rear Alloy Carrier, Stainless Steel and Anti-Rust Hardware SPECIAL FEATURES Specifications and availability are subject to change without notice. WHEELSET 6061-T6 Butted Aluminum Men’s: Regular, Large Ladies’: Regular DRIVETRAIN 6061-T6 Butted Aluminum Men’s: Regular, Large Ladies’: Regular BRAKING COLOR FRAMESET MODEL Men’s: Black Ladies’: Merlot SEATING TICINO 8D Men’s: Racing Green, Gold Patina Ladies’: Wisteria, Kiwi CONTROLS TICINO 7D Men’s: Midnight Blue, Ruby Ladies’: Glacier Blue, Lemon Chiffon 61 VERSE Outrun boring. Our bikes are like the people that ride them. They don’t fit neatly into a category or somebody else’s definition of what they should be. And so goes the Verse. A sporty, lightweight, 700c bicycle that brings distinctive style to fitness cycling and everyday two-wheel transportation. The smooth, clean lines give it an appearance unlike anything in the category, while the artistic detail and quality of the finish rival what you would find on a high-end road bike, right down to the internal cable routing that maintains the bike’s fluid lines. But, the attention to detail is much more than cosmetic. Starting with a clean slate, the Verse was built from the ground up to bring a higher level of performance than other Electra collections. Upright fitness geometry, a semi-integrated headset with easily adjustable quill handlebar stem, and performance-oriented gearing leave no doubt this bike will go as long and hard as you’re willing to. The Verse was also designed with integrated mounting points for seamless customization so you can outfit it to your specific needs. Available in 21 and 24-speed options, it is finished off with a custom Electra saddle, low-rise handlebars and grips. The Disc and Disc Equipe models bring added features and upgrades to the line. So no, the Verse doesn’t fit neatly into a category. But then again, neither do you. Sounds like you’re perfect for each other. 63 VERSE VERSE 21D VERSE 21D LADIES’ / STRAWBERRY/CREAM / 21-SPEED MEN’S / BLACK / ULTRAMARINE / 21-SPEED VERSE 21D VERSE 21D VERSE 21 MEN’S / GRAPHITE / ORANGE / 21-SPEED A 21-gear salute to looking as good as you feel, this lightweight performance machine will handle anything you throw at it. The attention to detail and seamless component integration separates this bike from the pack. LIGHTWEIGHT 6061-T6 ALUMINUM FRAME W/INTERNAL CABLE ROUTING SR SUNTOUR FORGED ALLOY CRANKSET / / SHIMANO 21-SPEED ALTUS MEGARANGE DRIVETRAIN ALLOY DUAL PIVOT CALIPER BRAKES / DOUBLE WALL ALLOY RIMS / / SHIMANO EZ-FIRE PLUS SHIFTERS 700 x 37c MIXED TREAD TIRES / / ELECTRA CUSTOM SPORT FITNESS SADDLE VERSE 21D LADIES’ / PURPLE / MINT / 21-SPEED LADIES’ / SKY BLUE / CANARY / 21-SPEED 65 VERSE VERSE 24D VERSE 24D LADIES’ / CHOCOLATE / PINK / 24-SPEED MEN’S / INDIGO / TRUE BLUE / 24-SPEED VERSE 24D VERSE 24 VERSE 24D MEN’S / MATTE BLACK / MATTE GOLD / 24-SPEED A few more gears and another notch up the performance ladder, the Verse 24D will get the most out of you and the ride. We may be splitting hairs here, but three more gears is three more gears. And when you’re at the top of your game, every detail matters. Then again, maybe you just like the color better. LIGHTWEIGHT 6061-T6 ALUMINUM FRAME W/INTERNAL CABLE ROUTING ALLOY DUAL PIVOT CALIPER BRAKES / DOUBLE WALL ALLOY RIMS / / SHIMANO 24-SPEED ACERA DRIVETRAIN 700 x 37c MIXED TREAD TIRES / / SHIMANO EZ-FIRE PLUS SHIFTERS ELECTRA CUSTOM SPORT FITNESS SADDLE / SR SUNTOUR FORGED ALLOY CRANKSET / VERSE 24D LADIES’ / BERRY/ FERN / 24-SPEED LADIES’ / CYAN / POPPY / 24-SPEED 67 VERSE VERSE 24D DISC MEN’S / WALNUT/ TANGERINE / 24-SPEED VERSE 24 ISC VERSE 24D DISC LADIES’ / MAGENTA /AQUAMARINE / 24-SPEED If you ride hard in mixed weather conditions, you might give some serious thought to disc brakes. They give you extra stopping power and, honestly, they’re just plain cool. The Verse Disc ups the ante on an already impressive 24-speed model by adding Shimano disc brakes with Centerlock rotors and upgraded components. LIGHTWEIGHT 6061-T6 ALUMINUM FRAME W/INTERNAL CABLE ROUTING SHIMANO DISC BRAKES W/CENTERLOCK ROTORS / / SHIMANO 24-SPEED DRIVETRAIN DOUBLE WALL ALLOY RIMS / / SHIMANO RAPIDFIRE PLUS SHIFTERS 700 x 37c MIXED TREAD TIRES / / SHIMANO FORGED ALLOY CRANKSET ELECTRA CUSTOM SPORT FITNESS SADDLE / VERSE 69 ® VERSE 24 VERSE 24D DISC EQUIPE ISC EQUIPE LIGHTWEIGHT 6061-T6 ALUMINUM FRAME W/INTERNAL CABLE ROUTING / DOUBLE WALL ALLOY RIMS SHIMANO DYNAMO FRONT HUB / / / SHIMANO 24-SPEED DRIVETRAIN 700 x 37c MIXED TREAD TIRES SPANNIGA FRONT AND REAR LIGHTS / / 6061-T6 Aluminum Men’s: 17”, 19”, 20.5”, 22.5” Ladies’: 16.5”, 18.5” 6061-T6 Aluminum Men’s: 17”, 19”, 20.5”, 22.5” Ladies’: 16.5”, 18.5” FRAME Hi-Ten Steel Unicrown, Tapered/Radiused Leg Hi-Ten Steel Unicrown, Tapered/Radiused Leg 6061-T6 Alloy Unicrown Tapered/ Radiused Leg/Disc Brake Compatible 6061-T6 Alloy Unicrown Tapered/ Radiused Leg/Disc Brake Compatible FORK 1 1/8” Steel Threaded/ Integrated 1 1/8” Steel Threaded/ Integrated 1 1/8” Steel Threaded/ Integrated 1 1/8” Steel Threaded/ Integrated HEADSET Sealed Cartridge 118mm/68mm Sealed Cartridge 118mm/68mm Sealed Cartridge 118mm/68mm Sealed Cartridge 118mm/68mm BOTTOM BRACKET Double-Wall Alloy, 700c x 32h Double-Wall Alloy, 700c x 32h Double-Wall Alloy, 700c x 32h Double-Wall Alloy, 700c x 32h RIMS 14 Gauge Stainless/ Brass Nipples 14 Gauge Stainless/ Brass Nipples 14 Gauge Stainless/ Brass Nipples 14 Gauge Stainless/ Brass Nipples SPOKES Alloy Low Flange 32h w/QR Alloy Low Flange 32h w/QR Shimano RM66 Centerlock Disc, Alloy, 32H w/QR Shimano Dynamo Hub w/Centerlock Disc, Alloy, 32h w/QR FRONT HUB Alloy Low Flange 32h w/QR Shimano Cassette 32h w/QR Shimano RM66 Cassette, Centerlock Disc, Alloy, 32H w/QR Shimano M435 Cassette, Centerlock Disc, Alloy, 32H w/QR REAR HUB 700 x 37c Mixed Tread 700 x 37c Mixed Tread 700 x 37c Mixed Tread 700 x 37c Mixed Tread TIRES SR Suntour Forged Alloy 170mm w/48/38/28T Chainrings SR Suntour Forged Alloy 170mm w/48/38/28T Chainrings Shimano M361 Alloy 170mm w/48/38/28T Chainrings Shimano M361 Alloy 170mm w/48/38/28T Chainrings CRANKSET Resin Platform w/Non-Slip Tread Alloy Cage/Resin Body Alloy Cage/Resin Body Alloy Cage/Resin Body PEDALS Shimano EZ-Fire Plus 21-Speed Trigger Shimano EZ-Fire Plus 24-Speed Trigger Shimano ST-M310 Rapidfire Plus 24-Speed Trigger Shimano ST-M310 Rapidfire Plus 24-Speed Trigger SHIFTERS Shimano TZ51 Shimano M191 Shimano Acera Shimano Acera FRONT DERAILLEUR Shimano Altus Shimano Acera Shimano Deore Shimano Deore REAR DERAILLEUR Shimano 7-Speed 14-34T Shimano 8-Speed 11-32T Shimano 8-Speed 11-32T Shimano 8-Speed 11-32T CASSETTE/REAR COG KMC Z51 1/2” x 3/32” Nickel Plated KMC Z51 1/2” x 3/32” Nickel Plated KMC Z51 1/2” x 3/32” Nickel Plated KMC Z51 1/2” x 3/32” Nickel Plated CHAIN Alloy Dual Pivot Caliper Alloy Dual Pivot Caliper Shimano M375 Disc w/Shimano Centerlock Rotors Shimano M375 Disc w/Shimano Centerlock Rotors BRAKE Alloy 4-Finger, Reach Adjustable Alloy 4-Finger, Reach Adjustable Shimano ST-M310 Alloy 2-Finger, Reach Adjustable Shimano ST-M310 Alloy 2-Finger, Reach Adjustable LEVERS Electra Ergonomic Fitness Specific Men’s and Ladies’ Designs Electra Ergonomic Fitness, Specific Men’s and Ladies’ Designs Electra Ergonomic Fitness Specific Men’s and Ladies’ Designs Electra Ergonomic Fitness Specific Men’s and Ladies’ Designs SADDLE Alloy Micro Adjust 27. 2mm x 350mm Alloy Micro Adjust 27. 2mm x 350mm Alloy Micro Adjust 27. 2mm x 350mm Alloy Micro Adjust 27. 2mm x 350mm SEATPOST Custom Bend 30mm Rise Alloy Custom Bend 30mm Rise Alloy Custom Bend 30mm Rise Alloy Custom Bend 30mm Rise HANDLEBAR Forged Alloy 25.4mm Quill Forged Alloy 25.4mm Quill Forged Alloy 25.4mm Quill Forged Alloy 25.4mm Quill STEM Verse Dual Density Kraton Rubber Verse Dual Density Kraton Rubber Verse Dual Density Kraton Rubber Verse Dual Density Kraton Rubber GRIPS Internal Cable Routing, Stainless Steel and Anti-Rust Hardware Internal Cable Routing, Stainless Steel and Anti-Rust Hardware Internal Cable Routing, Stainless Steel and Anti-Rust Hardware Spanniga LED Front and Rear Dynamo Powered Lighting Set, Front and Rear Alloy Fenders, Verse Alloy Rear Rack, Internal Cable Routing, Stainless Steel and Anti-Rust Hardware SPECIAL FEATURES WHEELSET 6061-T6 Aluminum Men’s: 17”, 19”, 20.5”, 22.5” Ladies’: 16.5”, 18.5” DRIVETRAIN 6061-T6 Aluminum Men’s: 17”, 19”, 20.5”, 22.5” Ladies’: 16.5”, 18.5” FRAMESET MODEL COLOR LADIES’ / SILVER/WHITE / 24-SPEED This thing is loaded. We started with our top of the line, 24-speed disc brake Verse then outfitted it with lightweight alloy fenders, an alloy rack and LED lighting set. We were going to add the kitchen sink, but didn’t want the extra weight. After all, every ounce counts. W/CENTERLOCK ROTORS VERSE 24D DISC EQUIPE Men’s: Olive/Putty Ladies’: Silver/White BRAKING MEN’S / OLIVE/PUTTY / 24-SPEED VERSE 24D DISC Men’s: Walnut/Tangerine Ladies’: Magenta/Aquamarine SHIMANO RAPIDFIRE PLUS SHIFTERS ELECTRA CUSTOM SPORT FITNESS SADDLE / / SHIMANO FORGED ALLOY CRANKSET FRONT / REAR ALLOY FENDERS / / SHIMANO DISC BRAKES VERSE ALLOY REAR RACK / Specifications and availability are subject to change without notice. CONTROLS VERSE 24D DISC EQUIPE VERSE 24D Men’s: Matte Black/Matte Gold, Indigo/True Blue Ladies’: Cyan/Poppy, Berry/Fern, Chocolate/Pink SEATING VERSE 21D Men’s: Black/Ultramarine, Graphite/Orange Ladies’: Sky Blue/Canary, Purple/Mint, Strawberry/Cream 71 CRUISER You feel that? That’s nostalgia. Or maybe heat stroke. This is the bike that started it all. 21 years ago we launched the company on the idea that we could improve on an American classic. So we opened up the frame geometry, moved the pedals forward, relaxed the seat angle and gave the entire body some breathing room. The result was a less clunky, more ergonomic ride that features our patented Flat Foot Technology®. And then we dialed it in with our signature Electra style and attention to detail. 21 years later, our Cruiser collection is all grown up. Choose between an alloy or steel frame, single or multiple gears, and a variety of styles and accessories that let your true self shine. With so many colors and personalities to consider, you’ll want to be sure to notice the brand new Ladies’ Fashion models and Men’s Attitude bikes. They’re pretty sweet. Once you’ve decided on your bike, check out Electra apparel and accessories on electrabike.com for more ways to customize your ride. FASHION 73 CHROMA CHROMA 3i LADIES’ / WHITE / 3-SPEED 6061-T6 ALUMINUM BOOMERANG FRAME W/COASTER BRAKE / / SHIMANO NEXUS INTERNAL 3-SPEED SHIMANO NEXUS REVO SHIFTER SEALED CARTRIDGE BOTTOM BRACKET / / ALLOY CRANK AND 26” x 2.125” TIRES / MATCHING BELL CRUISER Turn sidewalks into runways with these sweet, playful designs. The surprising detail and nuances are what make Electra Fashion bikes unique. There’s a style for every personality and each one features our patented Flat Foot Technology® for amazing comfort and control. Take a ride and you’ll realize that beauty is way more than skin deep. 75 CRUISER GYPSY SUGAR SKULLS GYPSY 3i LADIES’ / FOREST GREEN / 3-SPEED CHÉRIE SUGAR SKULLS 3i LADIES’ / BLACK / 3-SPEED 6061-T6 ALUMINUM BOOMERANG FRAME / SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET / 26”x 2.125” TIRES / MATCHING BELL / / SHIMANO NEXUS REVO SHIFTER / GENUINE LEATHER STREAMERS CHÉRIE 3i 6061-T6 ALUMINUM BOOMERANG FRAME / SEALED CARTRIDGE BOTTOM BRACKET 26” x 2.125” TIRES / LADIES’ / HOT PINK / 3-SPEED SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE / / SHIMANO NEXUS REVO SHIFTER MATCHING BELL AND VALVE CAPS [CHÉRIE] / / ALLOY CRANK AND CHROME BELL AND BASKET [GYPSY] 77 CRUISER BLANC ET NOIR BLANC ET NOIR 3i LADIES’ / WHITE / 3-SPEED DAISY DAISY 3i 6061-T6 ALUMINUM BOOMERANG FRAME / LADIES’ / YELLOW FADE / 3-SPEED SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET / 26” x 2.125” TIRES / MATCHING BELL / / SHIMANO NEXUS REVO SHIFTER / GENUINE LEATHER STREAMERS [BLANC ET NOIR] 79 CRUISER FLORA & FAUNA FLORA & FAUNA 3i LADIES’ / BLACK / 3-SPEED 6061-T6 ALUMINUM BOOMERANG FRAME / SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET / 26”x 2.125” TIRES / MATCHING BELL / / SHIMANO NEXUS REVO SHIFTER GENUINE LEATHER STREAMERS / 81 CRUISER CIRQUE LACE CIRQUE 3i LADIES’ / CREAM / 3-SPEED BLACK BETTY LACE 3i LADIES’ / RED / 3-SPEED 6061-T6 ALUMINUM BOOMERANG FRAME / SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET / 26”x 2.125” TIRES / MATCHING BELL / / SHIMANO NEXUS REVO SHIFTER / GENUINE LEATHER STREAMERS BLACK BETTY 3i 6061-T6 ALUMINUM BOOMERANG FRAME 26” x 2.125” TIRES / / LADIES’ / BLACK / 3-SPEED SHIMANO NEXUS INTERNAL 3-SPEED WITH COASTER BRAKE / SHIMANO NEXUS REVO SHIFTER / MATCHING BELL [CIRQUE] / CLASSIC FORK STRUTS, DICE VALVE CAPS AND GENUINE LEATHER STREAMERS [BLACK BETTY] ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET / 83 CRUISER NIGHT OWL HANAMI NIGHT OWL 3i LADIES’ / BLUE FADE / 3-SPEED KARMA HANAMI 3i LADIES’ / MIDNIGHT BLUE / 3-SPEED 6061-T6 ALUMINUM BOOMERANG FRAME / SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET / 26”x 2.125” TIRES / MATCHING BELL / / SHIMANO NEXUS REVO SHIFTER / GENUINE LEATHER STREAMERS KARMA 3i 6061-T6 ALUMINUM BOOMERANG FRAME / LADIES’ / PURPLE FADE / 3-SPEED SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET / 26”x 2.125” TIRES / MATCHING BELL / / SHIMANO NEXUS REVO SHIFTER CLASSIC FORK STRUTS (KARMA) / 85 CRUISER WREN WREN 3i LADIES’ / AUBERGINE / 3-SPEED 6061-T6 ALUMINUM BOOMERANG FRAME / SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET / 26”x 2.125” TIRES / MATCHING BELL / / SHIMANO NEXUS REVO SHIFTER GENUINE LEATHER STREAMERS / Cars. Motorcycles. Fighter planes. If it’s got an internal combustion engine, we like it. But when the situation calls for a little legwork, the Men’s Attitude Cruisers fit the bill. They’ve been pinstriped, chopped, flamed and stretched for a custom look inspired by the hotrod culture. The modified frames and components like tricked out forks, struts, fenders, handlebars, racks and tires give each bike a style of their own. Throw in a little Flat Foot Technology® and you’ve got yourself one sweet ride. DELIVERY DELIVERY 3i ALUMINUM / MEN’S / BROWN / 3-SPEED CRUISER ATTITUDE 87 89 CRUISER DELIVERY DELIVERY 3i ALUMINUM / MEN’S / RED / 3-SPEED 6061-T6 ALUMINUM STREAM RIDE ® FRAME W/WOODEN TANK PLATE SHIMANO NEXUS REVO SHIFTER / / SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET PAINTED ALLOY FRONT TRAY AND REAR RACK W/WOOD SLATS / / / SHIMANO NEXUS FRONT ROLLER BRAKE 26”x 2.35” VINTAGE DIAMOND BALLOON TIRES / / SPINNER BELL Blank wooden plate available to create custom signage. Go to electrabike.com for details. RATROD RATROD 3i ALUMINUM / MEN’S / MATTE BLACK / 3-SPEED 6061-T6 ALUMINUM STREAM RIDE ® FRAME / SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET / 26” x 2.125” HOTSTER FLAME TIRES / / SHIMANO NEXUS REVO SHIFTER DICE VALVE CAPS / 91 83 SPARKER SPECIAL 3i CRUISER SPARKER SPECIAL TIGER SHARK TIGER SHARK 3i ALUMINUM / MEN’S / RED / 3-SPEED ALUMINUM / MEN’S / MIDWAY GREY / 3-SPEED INDY SPARKER SPECIAL 3i 6061-T6 ALUMINUM CLASSIC FRAME / SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET / INDY 3i ALUMINUM / MEN’S / BLACK / 3-SPEED / SHIMANO NEXUS REVO SHIFTER 26”x 2.125” RETRORUNNER FRONT TIRE AND 24”x 3.0” FATTI-O REAR TIRE / 6061-T6 ALUMINUM BULLET TANK FRAME BOTTOM BRACKET / / ALLOY FENDER STAYS ALUMINUM / MEN’S / RED / 3-SPEED SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE / CLASSIC FORK STRUTS / / SHIMANO NEXUS REVO SHIFTER 26”x 2.35” VINTAGE DIAMOND BALLOON TIRES / / ALLOY CRANK AND SEALED CARTRIDGE MATCHING BELL [TIGER SHARK] CRUISER CRUISER 77 93 MOD MOD 3i ALUMINUM / MEN’S / BLACK / 3-SPEED 6061-T6 ALUMINUM BULLET TANK FRAME CARTRIDGE BOTTOM BRACKET / / SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE ALLOY FENDER STAYS / CLASSIC FORK STRUTS / / SHIMANO NEXUS REVO SHIFTER 26”x 2.35” VINTAGE DIAMOND BALLOON TIRES / ALLOY CRANK AND SEALED 95 CRUISER FAST 5 FAST 5 3i STRAIGHT 8 STRAIGHT 8 3i ALUMINUM / MEN’S / MATTE TITANIUM / 3-SPEED HYDROFORMED 6061-T6 ALUMINUM FRAME / SRAM I-MOTION INTERNAL 3-SPEED W/COASTER BRAKE SRAM I-MOTION 3-SPEED SHIFTER / ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET MECHANICAL FRONT DISC BRAKE / 24”x 3.0” FATTI-O TIRES / ALUMINUM / MEN’S / BLACK SATIN / 3-SPEED / HYDROFORMED 6061-T6 ALUMINUM FRAME / SRAM I-MOTION 3-SPEED W/COASTER BRAKE ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET / 24”x 3.0” FATTI-O TIRES / / SRAM I-MOTION TWIST SHIFTER EIGHT BALL VALVE CAPS / CRUISER Rat Fink name and device are registered trademarks of Ed “Big Daddy” Roth, Inc. © 2013 97 RAT FINK RAT FINK 3i Ed “Big Daddy” Roth was, to many, the consummate artist, free-spirited maverick of Southern California’s car culture of the 1950s through the ‘90s. His Rat Fink grinning, fly-pestered image is an icon of the Southern California car scene and beatnik years. Ed was constantly inventing and innovating new cars, new trikes and new bikes. We believe Ed would be pleased to find that his namesake is the coolest of cool bikes. ALUMINUM / MEN’S / METAL FLAKE GREEN / 3-SPEED GHOSTRIDER GHOSTRIDER 3i EXTRA-STRETCHED HYDROFORMED 6061-T6 ALUMINUM FRAME EXTRA LONG CHROME PLATED TRIPLE CLAMP FORK / / ALUMINUM / MEN’S / BLACK / 3-SPEED SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET / / SHIMANO NEXUS REVO SHIFTER 24”x 3.0” FATTI-O TIRES / / DICE VALVE CAPS [RAT FINK] CLASSIC 99 CRUISER Never underestimate a classic. It pedals smooth and sweet, but still invokes all the classic cruiser’s dreamy lines and vintage styling. Nineteen years ago, we were the first to paint flowers on a bike. Today, we’ve refined the traditional cantilever frame, added our patented Flat Foot Technology® and offer a variety of gearing options. From distinctively refined Cruiser and Coaster graphics to the two-tone dart paint on the Super Deluxe to the hibiscus floral design on the Hawaii, fun rolls with every ride. SUPER DELUXE 3i ALUMINUM / MEN’S / NAVY/CREAM / 3-SPEED SUPER DELUXE SUPER DELUXE 3i 6061-T6 ALUMINUM CLASSIC FRAME PAINTED ALLOY RIMS / REAR RACK / / SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE CLASSIC FORK STRUTS / ALLOY FENDER STAYS / / ALUMINUM / LADIES’ / AQUA/CREAM / 3-SPEED SHIMANO NEXUS REVO SHIFTER 26”x 2.125” RETRORUNNER TIRES / ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET / 101 CRUISER CRUISER CUSTOM 3i CRUISER CUSTOM 3i MEN’S / BLACK/DARK GREY / 3-SPEED LADIES’ / LAVENDER / PURPLE / 3-SPEED CRUISER CUSTOM CRUISER CUSTOM 3i CLASSIC STEEL FRAME / PAINTED ALLOY RIMS STAINLESS STEEL SPOKES / SRAM I-MOTION 3-SPEED W/COASTER BRAKE / / MEN’S / BLUE/DARK BLUE / 3-SPEED SRAM I-MOTION TWIST SHIFTER 26”x 2.125” CLASSIC KNOBBY TIRES / / PAINTED FENDERS CRUISER CUSTOM 3i LADIES’ / STRAWBERRY/CREAM / 3-SPEED 103 CRUISER CRUISER 1 CRUISER 1 CRUISER 1 MEN’S / BLUE / SINGLE-SPEED MEN’S / MATTE KHAKI / SINGLE-SPEED / ALSO AVAILABLE IN TALL CLASSIC STEEL FRAME / SINGLE-SPEED W/COASTER BRAKE 26”x 2.125 ” CLASSIC KNOBBY TIRES / ALLOY RIMS / STAINLESS STEEL SPOKES / CRUISER 1 MEN’S / SILVER / SINGLE-SPEED CRUISER 1 MEN’S / SILVER / SINGLE-SPEED 105 CRUISER CRUISER 1 CRUISER 1 LADIES’ / PEARL WHITE / SINGLE-SPEED CRUISER 1 LADIES’ / PINK / SINGLE-SPEED / ALSO AVAILABLE IN 24” WHEELS CRUISER 1 LADIES’ / ORANGE / SINGLE-SPEED CRUISER 1 LADIES’ / BLUE / SINGLE-SPEED LADIES’ / SEAFOAM / SINGLE-SPEED / ALSO AVAILABLE IN 24” WHEELS CRUISER 1 LADIES’ / LAVENDER / SINGLE-SPEED 107 CRUISER CRUISER 7 CRUISER 7D CRUISER 7D MEN’S / BLACK SATIN / 7-SPEED / ALSO AVAILABLE IN TALL AND IN 24” WHEELS CLASSIC STEEL FRAME TWIST SHIFTER CRUISER 7D MEN’S / MATTE KHAKI / 7-SPEED / ALSO AVAILABLE IN TALL / / SHIMANO TX-35 7-SPEED W/MEGARANGE 14-34T GEARING ALLOY RIMS / STAINLESS STEEL SPOKES / / SHIMANO REVO 26”x 2.125” CLASSIC KNOBBY TIRES CRUISER 7D LADIES’ / PEARL WHITE / 7-SPEED LADIES’ / SEAFOAM / 7-SPEED / ALSO AVAILABLE IN 24” WHEELS CRUISER 7D LADIES’ / PINK / 7-SPEED 109 CRUISER COASTER 1 ALUMINUM / MEN’S / BLACK SATIN / SINGLE-SPEED COASTER 1 COASTER 1 ALUMINUM / MEN’S / CLAY / SINGLE-SPEED Lightweight aluminum modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology® combined with custom bend handlebars. LIGHTWEIGHT 6061-T6 ALUMINUM FRAME ALLOY SEAT POST / / SINGLE-SPEED W/COASTER BRAKE 26”x 2.125” RETRORUNNER TIRES / PAINTED FENDERS / ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET / 111 CRUISER COASTER 1 COASTER 3i ALUMINUM / LADIES’ / WHITECAP / SINGLE-SPEED ALUMINUM / MEN’S / BLACK SATIN / 3-SPEED COASTER 3i COASTER 1 COASTER 3i ALUMINUM / LADIES’ / SUN YELLOW / SINGLE-SPEED LIGHTWEIGHT 6061-T6 ALUMINUM FRAME / SEALED CARTRIDGE BOTTOM BRACKET ALLOY SEAT POST / ALUMINUM / MEN’S / ATLANTIC BLUE / 3-SPEED SRAM I-MOTION 3-SPEED W/COASTER BRAKE / / SRAM I-MOTION TWIST SHIFTER 26”x 2.125” RETRORUNNER TIRES / PAINTED FENDERS / ALLOY CRANK AND 113 CRUISER COASTER 3i ALUMINUM / LADIES’ / GOLD / 3-SPEED COASTER 3i ALUMINUM / LADIES’ / GREEN FLASH / 3-SPEED 115 CRUISER COASTER 7D COASTER 7D ALUMINUM / MEN’S / DARK GREY / 7-SPEED ALUMINUM / LADIES’ / PEARL WHITE / 7-SPEED COASTER 7 COASTER 7D LIGHTWEIGHT 6061-T6 ALUMINUM FRAME / SHIMANO TX-35 7-SPEED W/MEGARANGE 14-34T CLEARING ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET / COASTER 7D ALUMINUM / MEN’S / BLACK SATIN / 7-SPEED ALLOY SEAT POST / / SHIMANO REVO TWIST SHIFTER 26”x 2.125” RETRORUNNER TIRES / PAINTED FENDERS / ALUMINUM / LADIES’ / BALI BLUE / 7-SPEED 117 CRUISER HAWAII HAWAII 1/3i HAWAII 1/3i ALUMINUM / LADIES’ / PURPLE METALLIC / SINGLE-SPEED OR 3-SPEED / ALSO AVAILABLE IN 24” WHEELS ALUMINUM / LADIES’ / PINK / SINGLE-SPEED OR 3-SPEED / ALSO AVAILABLE IN 24” WHEELS HAWAII 1/3i HAWAII 1/3i ALUMINUM / LADIES’ / LIME METALLIC / SINGLE-SPEED OR 3-SPEED ALUMINUM / LADIES’ / RED / SINGLE-SPEED OR 3-SPEED 6061-T6 ALUMINUM CLASSIC FRAME SHIFTER / / SINGLE-SPEED OR SRAM I-MOTION 3-SPEED W/COASTER BRAKE ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET STRAT-O-BALLOON WHITEWALL TIRES ON 24”] / PAINTED ALLOY RIMS / / / SRAM I-MOTION TWIST 26”x 2.125” BLOSSOM TRAIL WHITEWALL TIRES [24”x 2.125” HAWAII CUSTOM GRIPS AND HAWAII CUSTOM BELL CRUISER COASTER 3i COASTER 7D SUPER DELUXE 3i KIDS’ 16” KIDS’ 20” TOWNIE KIDS’ 20” 7D MODEL Rat Fink: Metal Flake Green Ghostrider: Black Matte Black Red, Black Red, Brown Men’s: Black/Dark Grey, Blue/Dark Blue Ladies’: Strawberry/Cream, Lavender/Purple Men’s: Black Satin*, Silver, Blue, Matte Khaki Ladies’: Seafoam*, Pink*, Blue, Pearl White, Lavender, Orange Men’s: Black Satin*, Matte Khaki Ladies’: Seafoam, Pink, Pearl White 26”: Pink, Purple Metallic, Red, Lime Metallic, Blue Metallic 24”: Pink, Purple Metallic Men’s: Black Satin, Clay Ladies’: Sun Yellow, Whitecap Men’s: Black Satin, Atlantic Blue Ladies’: Green Flash, Gold Men’s: Dark Grey, Black Satin Ladies’: Pearl White, Bali Blue Men’s: Navy/Cream Ladies’: Aqua/Cream Mini Rod Boys’: Black, Red Hawaii Girls’: Pink, Purple Metallic Various, Refer to Catalog Page Boys’: Black Girls’: Lilac COLOR FRAME Boomerang 6061-T6 Aluminum w/Patented Flat Foot Technology® 6061-T6 Aluminum w/Hydroformed Bullet Tank and Patented Flat Foot Technology® 6061-T6 Aluminum w/Hydroformed Top Tube and Patented Flat Foot Technology® 6061-T6 Aluminum w/Hydroformed Top Tube Stream Ride 6061-T6 Aluminum w/Patented Flat Foot Technology® Classic 6061-T6 Aluminum w/Patented Flat Foot Technology® Stream Ride 6061-T6 Aluminum w/ Wooden Tank Plate and Patented Flat Foot Technology® Classic Steel w/Patented Flat Foot Technology® Classic Steel w/Patented Flat Foot Technology® Classic Hi-Ten Steel w/Patented Flat Foot Technology® Classic 6061-T6 Aluminum w/Patented Flat Foot Technology® Classic 6061-T6 Aluminum w/Patented Flat Foot Technology® Classic 6061-T6 Aluminum w/Patented Flat Foot Technology® Classic 6061-T6 Aluminum w/Patented Flat Foot Technology® Classic 6061-T6 Aluminum w/Patented Flat Foot Technology® Classic Steel Classic Steel w/Patented Flat Foot Technology® 6061-T6 Aluminum w/Patented Flat FootTechnology® FRAME Steel Unicrown (some models w/Classic Fork Struts*) Steel Unicrown w/Classic Fork Struts Steel Unicrown Straight Blade Extra Long Triple Clamp Steel Steel Unicrown Steel Unicrown Straight Blade Steel Unicrown Straight Blade Steel Unicrown Steel Unicrown Steel Unicrown Steel Unicrown Steel Unicrown Steel Unicrown Steel Unicrown Steel Unicrown w/Classic Fork Struts Steel Unicrown Steel Unicrown Hi-Ten Steel Unicrown, Straight Tapered Leg FORK 1” Steel Threaded 1” Steel Threaded 1 1/8” Steel Threadless 1 1/8” Steel Threadless 1” Steel Threaded 1” Steel Threaded 1” Steel Threaded 1” Steel Threaded 1” Steel Threaded 1” Steel Threaded 1” Steel Threaded 1” Steel Threaded 1” Steel Threaded 1” Steel Threaded 1” Steel Threaded 1” Steel Threaded 1” Steel Threaded 1” Steel Threaded HEADSET Sealed Cartridge Sealed Cartridge Sealed Cartridge Sealed Cartridge Sealed Cartridge Sealed Cartridge Sealed Cartridge 9-PC Loose Ball 9-PC Loose Ball 9-PC Loose Ball Sealed Cartridge Sealed Cartridge Sealed Cartridge Sealed Cartridge Sealed Cartridge 9-PC Loose Ball 9-PC Loose Ball Steel 3 Piece BOTTOM BRACKET Painted Alloy Painted Alloy Painted Alloy Ghostrider: Polished Alloy Rat Fink: Painted Alloy Painted Alloy Painted Alloy Painted Alloy Painted Alloy/Alloy Alloy Alloy Painted Alloy Alloy Alloy Alloy Painted Alloy Painted Alloy Painted Alloy Painted Alloy w/machined sidewalls RIMS 14 Gauge Stainless Steel/ Brass Nipples (some models with powdercoat finish*) 14 Gauge Stainless Steel/ Brass Nipples 14 Gauge Stainless Steel/ Brass Nipples (Powdercoated on Straight 8) 14 Gauge Stainless Steel/ Brass Nipples 14 Gauge Stainless Steel/ Brass Nipples 14 Gauge Stainless Steel/ Brass Nipples 14 Gauge Stainless Steel/ Brass Nipples 14 Gauge Stainless Steel/ Brass Nipples 14 Gauge Stainless Steel/ Brass Nipples 14 Gauge Stainless Steel/ Brass Nipples 14 Gauge Stainless Steel/ Brass Nipples 14 Gauge Stainless Steel/ Brass Nipples 14 Gauge Stainless Steel/ Brass Nipples 14 Gauge Stainless Steel/ Brass Nipples 14 Gauge Stainless Steel/ Brass Nipples 14 Gauge Stainless Steel/ Brass Nipples 14 Gauge Stainless Steel/ Brass Nipples 14 Gauge Stainless Steel/ Brass Nipples SPOKES Alloy 36h Alloy 36h Alloy 36h Alloy 36h Alloy 36h Alloy 36h Shimano Nexus HB-IM40 w/Roller Brake Alloy 36h Steel 36h Steel 36h Alloy 36h Alloy 36h Alloy 36h Alloy 36h Alloy 36h Alloy 36h Alloy 28h Alloy 36h Alloy Low Flange 28h Nutted FRONT HUB REAR HUB Shimano Nexus 3-Speed Internal w/Coaster Brake 36h Shimano Nexus 3-Speed Internal w/Coaster Brake 36h SRAM i-Motion 3-Speed Internal w/Coaster Brake 36h Shimano Nexus 3-Speed Internal w/Coaster Brake 36h Shimano Nexus 3-Speed Internal w/Coaster Brake 36h Shimano Nexus 3-Speed Internal w/Coaster Brake 36h Shimano Nexus 3-Speed Internal w/Coaster Brake 36h SRAM i-Motion 3-Speed Internal w/Coaster Brake 36h Coaster 36h Alloy 36h 1: Coaster 36h 3: SRAM i-Motion 3-Speed Internal w/Coaster Brake 36h Coaster 36h SRAM i-Motion 3-Speed Internal w/Coaster Brake 36h Alloy 36h Shimano Nexus 3-Speed Internal w/Coaster Brake 36h Coaster 28h Coaster 36h Alloy Low Flange 28h Nutted REAR HUB Electra Vintage Diamond 26”x 2.35” (Cream on Tiger Shark and Indy) Electra Fatti-O 24’’x 3” Electra Fatti-O 24’’x 3” Electra Hotster 26”x 2.125” Front: RetroRunner 26”x 2.125” Rear: Fatti-O 24”x 3” Vintage Diamond Balloon 26”x 2.35” (Cream on Delivery Brown) Classic Knobby 26”x 2.125” 26”: Classic Knobby 26”x 2.125” 24”: Classic Knobby 24”x 2.125” (Whitewall on Ladies’) 26”: Blossom Trail 26”x 2.125” 24”: Strat-O-Balloon 24”x 2.125” (Whitewall) RetroRunner 26”x 2.125” (Whitewall on Ladies’) RetroRunner 26”x 2.125” (Whitewall on Ladies’) RetroRunner 26”x 2.125” (Whitewall on Ladies’) RetroRunner 26”x 2.125” (Whitewall on Ladies’) Mini Rod: Hotster 16”x 2.125” Hawaii: Blossom Trail 16”x 2.125” RatRod, Sparker, Betty: Hotster 20”x 2.125”; Chérie, Hawaii: Strat-O-Balloon 20”x 2.125” TIRES RetroRunner, Blossom Trail or Hotster* 26”x 2.125” 26”: Classic Knobby 26”x 2.125” 24”: Classic Knobby 24”x 2.125” (Whitewall on Ladies’) Electra 20”x 2.125” Semi-Slick TIRES Electra Custom Alloy 3-Piece Electra Custom Alloy 3-Piece Classic Steel One Piece Classic Steel One Piece Electra Custom Alloy 3-Piece Electra Custom Alloy 3-Piece Electra Custom Alloy 3-Piece Electra Custom Alloy 3-Piece Electra Custom Alloy 3-Piece Classic Steel One Piece Classic Steel One Piece Forged Alloy 152mm w/40T Chainring/Double Chainguards CRANKSET Electra Custom Alloy 3-Piece Electra Custom Alloy 3-Piece w/44T Chainring/Double Chainguards Electra Custom Alloy 3-Piece Electra Custom Alloy 3-Piece Classic Steel One Piece w/44T Chainring/Double Chainguards Electra Custom Alloy 3-Piece CRANKSET Electra Retro Electra Retro Alloy Platform Electra Retro Deluxe Block Alloy Cage w/Rubber Inserts Electra Retro Deluxe Block Deluxe Block Deluxe Block Deluxe Block Resin Barefoot Resin Barefoot Resin Barefoot Electra Retro Resin Resin Resin PEDALS Shimano Revo 3-Speed Twist w/Optical Gear Display Shimano Revo 3-Speed Twist w/Optical Gear Display SRAM i-Motion Twist w/Optical Gear Display Shimano Revo 3-Speed Twist w/Optical Gear Display Shimano Revo 3-Speed Twist w/Optical Gear Display Shimano Revo 3-Speed Twist w/Optical Gear Display Shimano Revo 3-Speed Twist w/Optical Gear Display SRAM i-Motion 3-Speed Twist w/Optical Gear Display N/A Shimano Revo 7-Speed Twist w/Optical Display 1: N/A 3: SRAM i-Motion 3-Speed Twist w/Optical Gear Display N/A SRAM i-Motion 3-Speed Twist w/ Optical Gear Display Shimano Revo 7-Speed Twist w/Optical Display Shimano Revo 3-Speed Twist w/Optical Gear Display N/A N/A Shimano Revo 7-Speed Twist w/Optical Gear Display SHIFTERS FRONT DERAILLEUR N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A FRONT DERAILLEUR REAR DERAILLEUR N/A N/A N/A N/A N/A N/A N/A N/A N/A Shimano Tourney TX-35 N/A N/A N/A Shimano Tourney TX-35 N/A N/A N/A Shimano FT-35 7-Speed REAR DERAILLEUR CASSETTE/REAR COG 22T 22T 20T 22T 22T 22T 22T 22T 22T Shimano 14-34T 22T 22T 22T Shimano 14-34T 22T 16T 18T Shimano 7-Speed 14-28T CASSETTE/REAR COG CHAIN KMC 1/2 x 1/8 Nickel Plated KMC 1/2 x 1/8 Nickel Plated KMC 1/2 x 1/8 Nickel Plated KMC 1/2 x 1/8 Nickel Plated KMC 1/2 x 1/8 Nickel Plated KMC 1/2 x 1/8 Nickel Plated KMC 410 Rustproof KMC 410 KMC 410 KMC Z51 KMC 410 KMC 410 KMC 410 KMC Z51 KMC 410 KMC 410 KMC 410 Shimano Coaster Shimano Coaster Straight 8: Front: N/A, Rear: SRAM Coaster Fast 5: Front: Mechanical Disc, Rear: SRAM Coaster Shimano Coaster Shimano Coaster Shimano Coaster Front: Shimano BR-IM45 Roller Rear: Shimano Coaster SRAM Coaster Coaster Alloy Linear Pull 1: Coaster 3i: SRAM Coaster Coaster SRAM Coaster Alloy Linear Pull Shimano Coaster Coaster Coaster KMC Z51 7-Speed 1/2”x 3/32” Front/Rear: Cold Forged Alloy Linear-Pull CHAIN BRAKE Alloy N/A N/A N/A Alloy N/A N/A N/A Alloy 4-Finger, Reach Adjustable LEVERS N/A N/A Straight 8: N/A, Fast 5: Alloy N/A N/A N/A Alloy N/A N/A Electra Low Profile w/Double-Coil Springs Electra Low Profile w/Double-Coil Springs Rat Fink: Electra Flame Bucket w/Double-Coil Springs Ghostrider: Electra Low Profile w/Double-Coil Springs Electra Comfort w/Double-Coil Springs Perforated Low Profile w/Double-Coil Springs Electra Low Profile w/Double-Coil Springs Electra Comfort w/Elastomer Springs Electra Comfort w/Elastomer Springs Electra Comfort w/Elastomer Springs and Hawaii Design Electra Comfort w/Elastomer Springs Electra Comfort w/Elastomer Springs Electra Comfort w/Elastomer Springs Electra Low Profile w/Double-Coil Springs Electra Kids Comfort w/Elastomer Springs and Flame Design (Mini Rod) or Hawaii Design (Girls’) RatRod, Sparker, Betty, Chérie: Electra Kids w/Double-Coil Springs; Hawaii: Electra Kids w/Elastomer Springs Ergonomic w/Shock-Absorbing Elastomers SADDLE Electra Comfort with Matching Design w/Double-Coil Springs Electra Comfort w/Elastomer Springs Classic Steel Pillar Classic Alloy Pillar Classic Alloy Pillar Classic Alloy Pillar Classic Alloy Pillar Classic Alloy Pillar Classic Steel Pillar Classic Steel Pillar Alloy 27.2mm x 250mm SEATPOST Classic Alloy Pillar Classic Alloy Pillar Classic Alloy Pillar Classic Alloy Pillar Classic Alloy Pillar Classic Alloy Pillar Classic Alloy Pillar Classic Steel Pillar Classic Steel Pillar Electra Bullhorn Electra Café Electra Attitude Electra Bullhorn Electra Alloy Bullhorn Electra Café Electra Bullhorn Electra Bullhorn Alloy Custom Bend 21.0” Width/5.0” Rise HANDLEBAR Electra Attitude Men’s: Electra Bullhorn Ladies’: Electra Café Electra Kids Cruiser Bar Electra Café Men’s: Electra Bullhorn Ladies’: Electra Café Electra Kids Cruiser Bar Electra Café Men’s: Electra Bullhorn Ladies’: Electra Café Electra Bullhorn HANDLEBAR Alloy Classic Alloy Classic Alloy Classic Alloy Classic Alloy Classic Alloy Classic Alloy Alloy Alloy Classic Polished Alloy Classic Threadless 4-Bolt Threadless 4-Bolt Alloy Classic Alloy Classic Polished Alloy Classic Alloy Classic Alloy Classic Forged Alloy 22.2mm Quill, 40mm Extension STEM STEM GRIPS Various, Coordinated to Bike Hand-Stitched Electra Custom Rat Fink: Electra Rat Fink Ghostrider: Electra Custom Electra RatRod Flame Electra Custom Comfort Kraton Comfort Kraton Comfort Kraton Comfort Kraton Hand-Stitched w/Tassels Comfort Kraton Comfort Kraton Comfort Kraton Hand-Stitched Electra Kraton RatRod, Hawaii: Electra Kraton; Sparker, Chérie: Electra Hand-Stitched Hand-Stiched GRIPS Painted Fenders, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware & Bell. Some Models Include: Wicker Basket, Custom Valve Caps, Bar-End & Saddle Tassels. *Refer To Catalog Page For Details Painted Fenders, Alloy Fender Stays, Integrated Kickstand, and Stainless Steel and AntiRust Hardware Tiger Shark: Ding Dong Bell Painted Stubby Rear Fender, Kickstand, and Stainless Steel and Anti-Rust Hardware, Straight 8: Checker Rear Rim, 8-Ball Valve Caps Painted Stubby Rear Fender, Kickstand, and Stainless Steel and Anti-Rust Hardware Rat Fink: Dice Valve Caps Painted Fenders, Dice Valve Caps, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware Painted Stubby Rear Fender, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware Painted Fenders, Painted Alloy Front Tray and Rear Rack with Wood Slats, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware, Spinner Bell Painted Fenders, Integrated Kickstand and Stainless Steel and Anti-Rust Hardware Integrated Kickstand and Stainless Steel and Anti-Rust Hardware Integrated Kickstand and Stainless Steel and Anti-Rust Hardware Painted Fenders, Integrated Kickstand, Stainless Steel and Anti-Rust Hardware, Hawaii Design Saddle, Hawaii Grips w/Tassels, Hawaii Bell Painted Fenders, Integrated Kickstand and Stainless Steel and Anti-Rust Hardware Painted Fenders, Integrated Kickstand and Stainless Steel and Anti-Rust Hardware Painted Fenders, Integrated Kickstand and Stainless Steel and Anti-Rust Hardware Rear Rack, Painted Fenders, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware Painted Fenders, Training Wheels, and Stainless Steel and Anti-Rust Hardware Painted Fenders, Alloy Kickstand, and Stainless Steel and Anti-Rust Hardware Internal Cable Routing, Alloy Kickstand, and Stainless Steel and Anti-Rust Hardware SPECIAL FEATURES FORK HEADSET FRONT HUB PEDALS SHIFTERS LEVERS SADDLE SEATPOST SPECIAL FEATURES *Also available in 24” Wheels Men’s Black Satin and Matte Khaki also available in Tall *Also available in 24” Wheels Men’s Black Satin and Matte Khaki also available in Tall BRAKE Specifications and availability are subject to change without notice. FRAMESET COASTER 1 Straight 8: Black Satin Fast 5: Matte Titanium WHEELSET HAWAII 1/3i (26”/24”) DRIVETRAIN CRUISER 7D (26”/24”) BRAKING CRUISER 1 (26”/24”) CRUISER CUSTOM 3i SEATING DELIVERY 3i SPARKER SPECIAL 3i CONTROLS FRAMESET WHEELSET RATROD 3i Mod: Black Tiger Shark: Midway Grey Indy: Red SPOKES DRIVETRAIN RAT FINK 3i/ GHOSTRIDER 3i Various, Refer to Catalog Page RIMS BRAKING STRAIGHT 8 3i/ FAST 5 3i COLOR BOTTOM BRACKET SEATING BULLET TANK 3i MODELS LADIES’ FASHION 3i MODELS MODEL CONTROLS 119 121 111 KIDS’ You can’t buy your kid’s love. But Best-Parent-Ever status is definitely fair game. For a kid, a cool bike is pretty much as good as it gets. Sure, there’s the rare kid with a pet iguana or a dad that drives a monster truck, but riding down the block with an awesome bike is one of the best feelings in the world. And awesome is what Electra is all about. The first thing you’ll notice about the kids’ bikes is the Electra style. They’re like munchkin versions of our adult bikes that come in single-speed Cruisers and 7-speed Townies. But what sets Electra apart from the pack is the patented Flat Foot Technology®. Available on all 20” models, it ensures proper leg extension and no tippy-toe stops because kids can put their feet flat on the ground without having to stand up. In addition, our specially designed kid-sized saddles, handlebars and grips help guarantee perfect fit while our adjustable frame design accommodates major growth spurts. Parents will appreciate the rustproof stainless steel hardware, alloy rims, and thud-resistant steel chainguards and fenders. They’re also available in 16” Cruisers with removable training wheels because it’s never too early to get in on the awesome. 123 KIDS’ MINI ROD KIDS’ 1 (16” WHEELS) BOYS’ / BLACK / SINGLE-SPEED HAWAII KIDS’ 1 (16” WHEELS) MINI ROD KIDS’ 1 TRAINING WHEELS / / SINGLE-SPEED W/COASTER BRAKE / ALLOY RIMS, FRONT HUB, SEAT CLAMP AND STEM 16”x 2.125” BLOSSOM TRAIL TIRES [HAWAII] OR 16”x 2.125” HOTSTER TIRES [MINI ROD] BOYS’ / RED / SINGLE-SPEED HAWAII KIDS’ 1 GIRLS’ / PINK / SINGLE-SPEED KIDS’ 16” CRUISER HI-TEN STEEL FRAME (16” WHEELS) / (16” WHEELS) GIRLS’ / PURPLE METALLIC / SINGLE-SPEED 125 KIDS’ CHÉRIE KIDS’ 1 SPARKER SPECIAL KIDS’ 1 (20” WHEELS) (20” WHEELS) GIRLS’ / HOT PINK / SINGLE-SPEED BOYS’ / BLACK / SINGLE-SPEED HAWAII KIDS’ 1 SPARKER SPECIAL KIDS’ 1 (20” WHEELS) (20” WHEELS) GIRLS’ / PINK / SINGLE-SPEED BOYS’ / RED / SINGLE-SPEED HAWAII KIDS’ 1 RATROD KIDS’ 1 (20” WHEELS) (20” WHEELS) GIRLS’ / PURPLE METALLIC / SINGLE-SPEED BOYS’ / MATTE BLACK / SINGLE-SPEED KIDS’ 20” Let kids be kids and enjoy all the quality and design details of our adult bikes, plus the benefits of Electra’s patented Flat Foot Technology®. BETTY KIDS’ 1 (20” WHEELS) CRUISER HI-TEN STEEL FRAME / SINGLE-SPEED W/COASTER BRAKE / GIRLS’ / BLACK / SINGLE-SPEED ALLOY RIMS, FRONT HUB AND SEAT CLAMP / ALLOY STEM AND KICKSTAND 20”x 2.125” STRAT-O-BALLOON TIRES [CHÉRIE, HAWAII] OR 20”x 2.125” HOTSTER TIRES [RATROD, SPARKER SPECIAL, BETTY] / 127 KIDS’ (20” WHEELS) ALUMINUM / BOYS’ / BLACK / 7-SPEED TOWNIE KIDS’ 7D (20” WHEELS) ALUMINUM / GIRLS’ / LILAC / 7-SPEED KIDS’ TOWNIE Modern Electra style and all the benefits of patented Flat Foot Technology® in a lightweight aluminum 7-speed offering. LIGHTWEIGHT 6061-T6 ALUMINUM FRAME / SHIMANO FT-35 7-SPEED ALLOY RIMS, SEATPOST AND HANDLEBAR / Q/R SEAT CLAMP / / SHIMANO REVO TWIST SHIFT 20”x 2.125” SEMI-SLICK STREET TIRES / LINEAR-PULL BRAKES / ALLOY CRANK W/DOUBLE CHAINGUARD / Photography by Brian Kuhlmann, Mark Clifford and Erin Perryman. More at electrabike.com TOWNIE KIDS’ 7D inside cover page BE INSPIRED BY COLOR MIX+MATCH DRESS YOUR BIKE. DRESS YOURSELF. Now that you’ve found your bike, it’s time to make it your own. As fun as it would be, you can’t live your whole life on your bike. We have an extensive line of bags, shirts and socks as well as parts and accessories that go beyond the bike and into your life. Be sure to check out electrabike.com or your local Electra dealer for ways to trick out your ride. USA HEADQUARTERS Electra Bicycle Company®, LLC. 3275 Corporate View Vista, CA 92081 Tel 760-607-2453 Order line 800-261-1644 Fax 760-598-7350 www.electrabike.com EUROPE Electra Bicycle Company® GmbH Hamburg, Germany Tel +49 40 55 00 60 60 Fax +49 40 55 00 60 629 yes@electrabike.com www.electrabike.de CANADA Revolution Sport Supply, Inc. #15, 5656 10th Street NE Calgary, Alberta T2E 8W7 Tel 403-569-2686 Toll free 877-809-2453 www.revolutionss.com AUSTRALIA Southcott Cycles 37 Lakewood Boulevard Carrum Downs, Victoria Australia 3201 Tel +61 (0)3 9770 8817 Fax +61 (0)3 9775 1623 Toll Free 1 800 805 024 www.southcottcycles.com.au JAPAN Rainbow Products Japan 8096 Ohba Fujisawa Kanagawa Japan 251-0861 Tel +81 (0)466 47 8885 www.electra-bike.jp for our complete list of dealers and international distributors please visit electrabike . com Amsterdam®, Flat Foot Technology®, Ticino®, Townie®, Verse®, Stream Ride® and Way to Roll™ are trademarks of Electra Bicycle Company®, LLC. Specifications and availability are subject to change without notice. Always wear a helmet. ©2013 Electra Bicycle Company®, LLC. All rights reserved. Printed in the USA.
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