Player - Vegas Player Magazine
Transcription
Player - Vegas Player Magazine
VEGAS PLAYER T H E L A S V E G A S L I F E S T Y L E M A G A Z I N E O F C A E S A R S MEDIA KIT 2 012 E N T E R T A I N M E N T VEGAS PLAYER 2 012 P U B L I C A T I O N O V E R V I E W V E G A S P L AY E R : A l w a y s O n Vegas Player magazine is the exclusive in-room lifestyle magazine of Caesars Entertainment resorts in Las Vegas. Our print magazine is just one of the powerful tools designed to help you reach the discerning guests of the resorts. Vegas Player directly engages guests and high-rollers with sharp writing, eye-catching design and sophisticated custom photography. We go to the experts on what matters to Vegas visitors: high fashion and luxurious jewelry; world-renowned entertainment and nightlife; exquisite fine dining. And each issue provides revealing features on the hottest Hollywood trendsetters and celebrities who visit Las Vegas. Vegas Player keeps the message in play with our social-media networks on Facebook and Twitter, and on our website, VegasPlayerMagazine.com. Select advertisers are also featured on our dedicated in-room channel, Vegas Player Television. Published tri-annually, Vegas Player provides the only opportunity for advertisers to access the rooms of Caesars Entertainment’s portfolio of nine Las Vegas properties and connect directly to an audience of five million annual resort guests. s U M M e R / FA L L 2 011 VeGAs V E G A S P l Ay E r T H e L A s V e G A s L I F e s T Y L e M A G A Z I n e O F C A e s A R s e n T e R TA I n M e n T T h E l A S V E G A S l i f E S T y l E M A G A z i n E o f c A E S A r S E n T E r TA i n M E n T World-famous entertainment, luxury shopping destinations, A-list celebrities, fine dining and dusk-’til-dawn nightlife — Vegas Player covers all this and more. S u M M E r / fA l l 2 0 1 1 Justin Bartha Hungover and In Deep Again! InsIDe: Kaleidoscope couture French connection: cheF Michel richard poolside punch www.vegasplayermagazine.com VEGAS PLAYER DEPARTMENTS 2 012 E D I T O R I A L C O N T E N T eight od Heavyw AIT Hollywo CELEBRITY PORTR OPENING ACT: Our official celebrity welcome to the excitement of Vegas. HTER THE FIG “There weren’t too many success stories where I was from. Nobody had out. it really made So what Micky accomplishedal had a person impact on me and what I believed e.” was possibl Role: His Dream ve ps Up to Achie hlberg Ste pired Him To Mark Wa Who Ins the Boxer ated for an PULSE OF VEGAS: Readers get the word on big events happening on the Center Strip. nomin when he was extra boost heavyweights ood got an his own with n to holding the top in Hollyw by ed. In additio rg’s climb to the camera in The Depart Mark Wahlbe respec t behind rting Actor Empire. rg found new for Best Suppo ed Boardwalk Damon, Wahlbe the acclaim Academy Award® io and Matt Entourage and Leonardo DiCapr -winning hit g into Jack Nicholson, ng the Emmy® d about: steppin series, includi HBO dreame several that he’s co-producing a real-life role Micky Ward. he has into champ “Irish” everything eight putting welterw Now, he’s Fighter to play the ring in The OUTTAKES: Movies, television and Hollywood buzz. photo graph n by Shep Morga cated CELEB CPi Syndi RITY PORTR AIT Hollyw by Nigel Parry, ood Heavyw eight HAPPENINGS: News and notes from around the resorts. LIVE WELL: Inside tips on where to wind down, rev up with a pampering spa treatment or just soothe your sleep-deprived soul. VEGAS “Micky was a local hero his Boston-a that we all idolized,” Wahlber rea roots and found fame fought to g says of Ward, glory in the as rapper Marky who shares 1980s—a Mark and “There weren’t few years then in his before Wahlber too many breakout role really made g in Boogie Nights. it out. So what success stories where I was from,” what I believed Micky accomp he says. “Nobody lished had was possible a personal had .” impact on me and Sav 78 VEGAS ed by the Wahlberg is the first bel l to admit that arrested for he almost everything missed his from stealing ended up own ticket in jail, cars to doing out. “I was drugs,” he me out. I remembone of my parents had says, “and to get on a er my mom when I train or a bus way home picked me was about to come and up, and the what I was bail did care about conversation going to do we had me, and that with my life, light began I was hurting and that people on the to dawn and actually maybe I realized myself. She was in tears That’s why and I think the 39-yearthat I could the blue-collar old actor was be roots drawn to Ward’s something.” “I want people behind and make it struggle to to the top to feel inspired leave his in the grueling and accomp and realize world of prize-fig lish so much, that if Micky they can too says. “Micky hting. can come had more with hard from where heart than work and about heart.” determination,” he did anyone else. That’s really Wahlber Then he adds g what it’s about. with a grin. It’s all younger and “I’m also a I’ve seen every huge Rocky and boxing movie fight fan. I fought a Raging Bull, bit when I ever made. I’ve watched was them weren’t Some of the like thirty as realistic greatest ones times. But as what we got to get like the fight scenes wanted to in there and in a lot of put on the take it.” Wahlberg, screen. To who also produce show it, you’ve Ward. “I trained d the film, for four-and pushed himself up losing to the limit thirty pounds. -a-half years and it to portray got really I would be probably working intense,” he in the gym reveals. “I ended out ten hours by 4:30 in past ten years. a day. Me the morning He helped and Micky and I was me when for the entire have become I was working filming. on my punches friends over the “I didn’t want and was on to look like the set “I wanted to an actor who look like a is pretty good guy who could to box with win the welterw in the ring,” he continue me and used the cameram amazing how s. eight title. We hired real en who shoot real those scenes are; fighters all the fights Wahlberg you feel for HBO Sports. may Ward’s devastat look convincing taking like you’re watching archival footage.” It’s ing tradema punches and in person rk unleashing left hook, knows he his version anybody physicalthat I’m not that tough. insists, but “anybod of y who has On the other ly harm me. seen me That’s the hand, I’m not If they come way I was going after me, I’m brought up. going to defend to let ” myself. PLAYER SPORTS CENTRAL: Spotlighting sports and explaining how to place your bets. BEST BETS: Venturing out with the pros, we tip readers to everything from favorite table games to poker and horse racing. Alternately billed as “Micky ” or “Micke Ward experi y” during enced a pivota his long career l turn during ship bout , a Caesars reenacted Palace champ in The Fighte a series of ionr. The event mega-showd set the stage owns betwe sponsored for en Ward and by Bally’s Arturo Gatti, and Caesar at Boardwalk s in Atlant Hall in June ic City. Ward2003, earned Gatti III, the Year” honors. Ring Magaz ine “Fight of VEGAS SCENE & HEARD: We’re on the scene at dazzling movie premieres, celebrity-hosted parties and red-carpet events. What happens in Vegas…can be seen right here. WILD CARD: This mini-profile introduces a Las Vegas personality and shares eye-opening facts about them. Freque Fashio her favorite items nista Christie Moeller shares to make your trip a breeze. Luxurious Luggage Designed for the world traveler, collection is the Louis Vuitton as impressiv Alzer luggage e as it is functiona hard-sided, l. These spacious monogrammed and sturdy suitcases have rounded leather an interior handles and canvas lining, leather trim and golden brass corners. reinforced with rivets Personalize your set with your initials. Opposite Page: Alzer 80 monogram canvas ($5,700), canvas ($6,600), Beauty Case Alzer 60 monogram monogram canvas The Forum Shops ($3,360); at Caesars. Louis Vuitton/ er you’re jet g to paris, rotin or elsewherme e, we’ll help you get there in style The Louis Vuitton Monogram passport calf leather lining Cover has a grained and holds a standard credit cards ($260); passport and three Louis Vuitton/T and Crystals he Forum Shops at CityCenter. at Caesars photo graph Banish wrinkles with Jiffy Esteam Travel Pro, the most fashionable and powerful travel steamer on the market ($69); jiffysteame r.com . by Rober t John PlAyEr ALL Pro DucT ImAges courTes y of res PecT IVe brAn Ds VEGAS Bar View from Behind the Top Mixologists Shake Up Old 2 ounces Laird’s Applejack lemon juice 1 ounce fresh-squeezed 1 ounce ginger syrup apple juice 2 ounces cloudy, unfiltered ale Chilled Vernors ginger juice, ginger Laird’s, fresh lemon In a mixing glass, add until well juice; shake with ice syrup and cloudy apple and top with chilled an ice-filled goblet blended. Strain into of apple slices. and garnish with a fan ginger ale. Stir to mix star HoT APPLE PiE CoCkTAiL spirit, Perales toasted photograph in making this holiday a pan and vanilla bean in The anise, cinnamon, cloves juice and applesauce. before adding lemon ice-filled then poured into an hot ingredients were scotch. and Glenmorangie glass with orange juice bObbY “G” GlEasON drink menus for Bobby G helped develop lounges in Las Vegas. some of the swankiest just like chefs He says mixologists are ingredients to create experimenting with at the bar. innovative cocktails VEGAS PlAyEr (1997) LL Diaries (1995) MaN (1994) Movie stills court reserv esy of ed; (Th (shoo e oThe inc. al Ter) tM r guys l righ & ©200 ts res ) Maca erved. 6 by P ll Pol araMo ay / © 2 0 unt Pi 10 col ctures uMbia . all r t r i s ta ights r Mar keting g r o u P, Photo graPh of Ma h i s s ta rk Wa r by f hl razer harris berg receiv ing on/Wir eiMag e.coM VEGAS PlAyEr 81 CELEBRITY PORTRAIT: Our cover feature profiles an A-list star from the world of film, television, music or theater. COMPLIMENTS OF THE CHEF: We profile celebrity chefs and visit the city’s hottest restaurants, while offering cooking and party tips. WEBSITE: www.vegasplayer magazine.com embraces the latest in website enhancements to bring the entire magazine to the digital realm. HOT buTTErEd rum Barrel Estate Rum 1½ ounces Cruzan Single or Cruzan Dark Rum batter 2 heaping teaspoons Hot water EddiE PEralEs says when mixologist, Eddie Perales factor.” Flair bartender turned you want that “wow it comes to cocktail creation mixology, his latest conception Well versed in molecular is “cooking cocktails.” full with hot water. Fill coffee mug one-half Add rum Stir in batter until dissolved. and serve. it’s a blank “When crafting cocktails, as creative as you canvas. You can be Perales want to be.” —Eddie z ed fernande 82 esy of JoJo W hilden ©2010 /ParaM fighte ount P r, llc. icture all rig s hts re served . r (1999) (1998) (1997) INTERACT WITH US! z ed fernande shaker, tray and It helps to have elegantly Mastaba utensils, martini helps of beauty no doubt drinks, such as the gold/amber of Kim Seybert. This touch the most difficult aspect bucket with tongs from Perales says is arguably when it comes to what hard and with a smile.” these recipes: “Shake The Big hiT BOOgie NighTs TraveLLer Fear (1996) The BaskeTBa reNaissaNce apples grown in the made from tree-ripened believed laird’s applejack is shenandoah Valley, native distilled spirit. to be america’s oldest in flavor. e beverage is rich This apple-on-appl batter mix ½ pound brown sugar ¼ pound salted butter cinnamon 1 teaspoon ground nutmeg 1 teaspoon ground allspice ¼ teaspoon ground Pinch of ground clove Pinch of ground ginger extract ½ teaspoon vanilla and refrigerate. Mix ingredients thoroughly refrigerator and from Before serving, remove bring to room temperature. Kley robert John your ClassiC barwarEtextured barware in order to make and serve ice (2006) (2006) JOB (2003) NCE POmmE & CirCumsTa im y abou-gan tesy of ton photo cour to of these “spirit lifters” or a holiday, it’s the job specialist And when there’s a celebration moment,” notes Perales, the beverage for that as surprising “create a cocktail specifically the results are often all these elements, and at Caesars Palace. Combine success. are the key to seasonal as they are delightful. with spices and herbs on, star For Perales, fruits combined he calls “holiday spices”—cinnam fresh drink, he toasts what made with For his “Hot Apple Pie” spoons in applesauce cloves—in a pan, then orange and fresh-squeezed anise, vanilla bean and adds he a glass, it and the concoction into mint. After pouring scotch before double-straining with Glenmorangie single-malt tangerine juices and creates his own limoncello For another brew, Perales Belvedere of aged tequila and garnishing with mint. and then stirs up a martini Belvedere-infused lemons, meringue to top it off. Master Citrus, toasting a limoncello multiple award-winning Rum,” Bobby G, the cinnamon, nutmeg, For his “Hot Buttered makes a “batter” from Single Global Wine & Spirits, Mixologist for Beam which includes Cruzan spices. The heated cocktail, holiday clove and other brown a host of fall-to-winter Dark Rum, complements Barrel Estate or Cruzan The DeParTeD IN THE KNOW: Spotlighting the latest can't-miss places. 33 drink mix their savvy bar chefs craft ary cooks, today’s Like many contempor Las Vegas-based mixoloto season and region. m know creations according and Tony Abou-Gani Bobby “G” Gleason might gists Eddie Perales, choosing liquors that stay ahead of trends, they also have to brethren. attention of their have escaped the r cour t (2002) sTOrM (2000) (1999) entertaining guests. John Kley s by robert The of The FighTe aBOuT charLie (2001) The aPes (2001) (2000) the book—literally— Tony Abou-Ganim wrote Contemporary The Modern Mixologist: on cocktail creation. dozens of recipes for Classic Cocktails contains Cocktails That Cook COCKTAIL CULTURE PlAyEr im TONY abOu-GaN Notions of Libation sey bert tesy of Kim photo cour VEGAS stills The TruTh rOck sTar PLaNeT OF The PerFecT The yarDs Three kiNgs The cOrruPTO SPLURGE: We explore the city’s exceptional shopping, profile iconic fashion designers, and highlight the season’s must-have products. The Urban Travel beauty products; Kit is a one-stop shop for all your TSA-friendly hotel. Kit contains:its maker, 3floz.com, will ship directly Yes to Carrots Facial to your Mixed Hand Sanitizers, Towelettes Archipelago Botanicals , Herban Essentials Lip Balm ($30); 3floz.com Soy Lotion and Milk Kley FA S h i o n D i r e C To r / S T y L i S T: C h ristie MO hAir AnD eller M A k e u p: Z ee CleMe nte MoDeL: te resa NighT (2007) LAVISH ADORNMENTS: A custom multi-page jewelry spread showcasing magnificent watches, fine jewelry and luxury brands of Las Vegas. The roomy Louis Vuitton naxos Calf Leather quick overnight keepall makes s simple ($3,420); Louis Vuitton/T Shops at Caesars he Forum and Crystals at CityCenter. VP Carry on with the Bravo Collection ($345) and Belvoir by tumi. From left: the kessler Daily Tote in Linen ($275); Large Duffel in Linen Tumi boutiques nationwide and tumi.com We OWN The shOOTer (2007) FASHION FORWARD: Our custom multi-page photo spread features the latest high-fashion trends, presented with stylish design. Prtty Peaushun Body Lotion ’s enhances muscles while it firms and evens skin tone to give an overall glow no matter what the climate ($36); prttypeaushun.com TraveL access ories Jewelry: Gwyneth bangles ($185 each), Lauren infinity earrings ($180); Melinda Maria/intermix, The Forum Shops at Caesars. 32 Travel Tips: Packing EssEntials for that PErfEc t triP Look stylish when removing your shoes airport security with at comfy Tory Burch Travel Socks ($48); Tory Burch/The Forum Shops at Caesars. Air-o-Swiss Travel Ultrasonic Humidifier— the size of a travel alarm clock—de clean, moist air tolivers your hotel room ($49.99); airoswiss.net On teresa: Cotton and Acetate Checkered suit jacket ($1,547) and skirt ($700); The Forum Shops eTro/ at Caesars. (2010) g (2008) Fir As for putting St himself in Shooter, he the middle says, of the action small children “I took my share of hard in films like Invincible and .’ When I didn’t knocks, but given my now have kids, motorcycle I was a kamikaz it’s like, ‘Hey, guys, away. And I have buildings e—I you won’t anymore. I’ve see me jumping didn’t care. Now, I’ve been very, Let’s be honest. out of planes very lucky I’m not going because I’ve or off But it’s likely to be doing had a bunch Rambo at he’ll still be of close calls. fifty-five.” HBO series producing Entourage and the recently after his success on Martin Scorsese debuted Boardwa the perennially popular , “and he became who also directed the pilot. “I helped lk Empire, co-produced involved in every single a produce by get r, but I felt detail. I definitel Marty on board,” he a little jealous says, because the y made my that I wasn’t characte contributions playing one More meaning rs are so rich, they’re as so well written.” of those great roles his four children ful to Wahlberg than any characte —daughters r he’s played wife, Rhea Ella and Grace Durham. is being a and sons Michael father to “When I was and Brendan getting ready —with his backyard,” for The he reveals. “My kids loved Fighter, I actually built on and tell a boxing ring it. They’d get me to get on my knees in my in there and take shots and put my they’d put at me. I spend hands behind the gloves all my free Looking back my time back and they’d with on his own help his kids troubled adolescemy family.” avoid the pitfalls nce, Wahlber want to be that could g admits he there every have led him wants to step of the and hopefull in another way,” he says. direction. “I y influence “I want to them just how to avoid making those in making good decision guide them, protect them lives. Believe mistakes that s. I want to me, that’s try to teach may have a big part an impact them asking for of my faith—g on the rest the strength of their etting on my to be a good When Wahlber knees every father, as well g visits Vegas, day and as a good play golf,” he hits the he says. “There links. “My favorite husband.” are so many dream sport. thing to do great courses You can go in Vegas is out there. there and Wahlberg, I fell in love just relax. whose recent with golf. It’s I’m so addicted a murdere performances a d daughte to it, it’s have ranged r in The Lovely The Other from the stricken ridiculous.” Bones to an Guys, reveals father of uptight cop he’s I become, in the wacky the more relaxed keeping his future comedy options open. certain things I become, “The more and the easier obviously mature that are out of it. It makes things get, of your control ” he says. “There life and acceptin now I’m down a lot more enjoyab are le. I was always g that is a in second big part and everythi flying around ng is good.” in fifth gear VP and COCKTAIL CULTURE: Sommeliers and mixologists tell us where to find the finest wines, liquors, champagnes, beers and ales Splurge getawa y guide Flye our Stylistnt ’s packingrpic Vegas Player ks (2010) guys (2010) BONes (2009) (2008) FEATURES AROUND TOWN: An engaging, reader-friendly guide to local dining, entertainment, attractions and nightlife. Up in the Air Wheth FILMOG RAPHY The FighTer The OTher DaTe NighT The LOveLy Max PayNe The haPPeNiN The iTaLiaN Movie “Believe me, a big part that’s of my faith—getting on my knees every day and asking for the streng to be a good th father, as well as a good husban d.” Fam ily FOur BrOThers (2005) i hearT huckaBe es (2004) PlAyEr 79 Far right: Wahlberg with family receiving his a star on the Hollywoo d Walk of Fame July 29, 2010. on iNviNciBLe 80 PLAYER From top left: Mark Wahlberg played a marksma n protecting the in Shooter president (right). In The Other Wahlberg and Guys, Ferrell (below)Will teamed up to play a couple of zany New York City detectives . or “hot The Hot Buttered Rum, tradition that toddy,” is a holiday days. dates back to Colonial (especially when for serving until spring gatherings and is ideal lion). To that end, in like the proverbial March decides to come of the batter to mixing up a large batch Bobby G recommends have on hand. Mixologist spectrum, The Modern At the other end of the do the flavoring in prefers to let his spirit author Abou-Ganim which & Circumstance cocktail, his wittily labeled Pomme Applejack,” “With the first sip of Applejack. Laird’s highlights the change of of the coming of fall, he says, “I am reminded trees turning color, air, the leaves on the seasons, a nip in the into pies…a fire baked and for cider and apples being pressed reflect and us as we enjoy a libation, will soon glow to warm of spring.” coming the to look forward be the easier job, these cocktails may Still, though drinking floating up while oh-so-seasonal aromas the spicy, fruity and happiness, holiday of trigger a giant dose you savor them will of year. VP regardless of the time VEGAS PlAyEr 83 TELEVISION: VEGAS PLAYER TELEVISION uses custom programming, including commercial spots for our partners, to bring the entire magazine to life. SOCIAL MEDIA: Strategic, targeted Twitter posts and Facebook updates and “likes” bring attention to our partners’ brands. VEGAS PLAYER 2 012 M A G A Z I N E D I S T R I B U T I O N Published three times a year, Vegas Player is the only lifestyle publication that provides distribution in the following Caesars Entertainment rooms and suites: IN-ROOM MAGAZINE DISTRIBUTION HOTELROOMS • Caesars Palace Octavius Tower at Caesars Palace The NOBU Hotel at Caesars Palace (Summer 2012) • Bally’s Las Vegas • Bill’s Gamblin’ Hall & Saloon 3,110 rooms & suites 668 rooms & suites NEW 182 rooms & suites NEW 2,814 rooms & suites ,199 rooms & suites • Flamingo Las Vegas 3,460 rooms & suites • Harrah’s Las Vegas 2,526 rooms & suites • Imperial Palace 2,535 rooms & suites • Paris Las Vegas 2,916 rooms & suites • Planet Hollywood Resort & Casino 2,496 rooms & suites PH Towers by Westgate 1,201 suites • Rio All-Suite Hotel & Casino 2,500 suites TOTAL ROOMS 24,607 rooms & suites ADDITIONAL DISTRIBUTION • Select stores at The Forum Shops at Caesars • Select stores at the Miracle Mile Shops at Planet Hollywood Resort & Casino • Property concierge desks • VIP check-in lounges • Cascata Golf Course, Boulder City • Rio Secco Golf Course, Henderson • Property spas and lounges • Caesars Entertainment company-owned jets • Digital presence on each resort’s official website • Social networking via Facebook and Twitter NEW VEGAS PLAYER 2 012 R E A D E R S H I P, DEMOGRAPHICS & GUEST SPENDING READERSHIP GUEST SPENDING Total Number of Rooms/Suites 24,607 Readers of Vegas Player are avid spenders when vacationing Average Occupancy 88.5% in Las Vegas. Here is a complete breakdown of guest spending: Average Stay/Number of Nights 3.6 Average Number of Guests 2.4 Average readership per Issue Dining 1,766,372 READERSHIP ANNUALLY $1.3 billion Retail/Shopping $622 million Entertainment $293 million Gaming $2.35 billion Total Guest Spending 5,299,116 $5.2 billion NOTE: Amounts derived by multiplying annual Vegas Player readership by 2010 figures from the Las Vegas Convention and Visitors Authority. For additional information, please go to www.lvcva.com. SOURCE: 2010 Summary, Las Vegas Convention & Visitors Authority A complete digital version of the magazine is available after each issue is published, at www.vegasplayermagazine.com. DEMOGRAPHICS FASHION FORW ARD WHO ARE OUR READERS? Sofi Nails dress ($288); Custo The Forum Barcelona/ Shops at Caesars . Black Lacque stiletto with a silver heel, r black patentupper, 7-stone leather Swarovski-crys buckle and lavender leopard tal solitaire ($550); custom accent straps -created for photography session by Morgan Miller/T he Forum Shops at Caesars. Gotham City Safety-Pin ($173); Tarina necklace Tarantino/tari natarantino.co m. Affluent: Average income $125,000+ Beauty produc ts: Rouge Dior Haute lipcolo r in Fantast ($29), 5 Couleu ic Plum rs eyeshadow ($56), Dior in Extase Pinks Addict Ultra-G loss in Mauve Accent ($26.50 ); Dior Beauty Shops at Caesar /The s. Glamoureyes Forum and intensi amplifying fying mascar a ($22); Stila/ stilacosmetics .com. Makeup Player train case and media ($70); Stila/st player ilacosmetics.co m. Successful: 62.6% professionals/executives Well Educated: 83.4% college graduates Home Owners:98.4% Married: 66% Male:58.2% Female:41.8% WHAT DO OUR READERS DO? • Avid travelers, both foreign and domestic • Active investors, especially interested in real estate • Use high-end credit cards • Wine connoisseurs • Golf aficionados • Have a true affinity for high-end fashion products 62 VEGAS Hollywood Hills dress ($498); Betsey Johnson/Mirac le Mile Shops Hollywood at Planet Resort Lacquer stiletto & Casino. Black with a pink metallic patent-leather upper, pink and clear Swarovski-crys tal buckle with faux-zebra-hai r accent straps custom-create ($650); d for photog raphy session by Morgan Shops at Caesars Miller/The Forum ; bow hair clip American Appare ($10); l/The Forum Caesars and Shops at Miracle Mile Shops at Planet Hollyw ood Exclusive three-r Resort & Casino. ow necklac e ($275) and cuff ($163); Tarina Taranti tarinatarantino no/ .com. PlAyE r Beauty produc ts: Rouge Dior Haute lipcolo r in Star Fuchsia ($29), DiorShow backsta ge makeup mascar a ($24); Dior Beauty /The Forum Shops at Caesars . Caprice long-wear lipcolor ($22); Stila/stilacosm etics.com Aquamarine couture pop ($22); Sugar Factory/ Miracle Mile Shops at Planet Hollyw ood Resort & Casino. LAVISH ADORNMENTS Jewelry: Talisman Sleeper earrings in yellow gold with 0.70 carats of diamonds ($3,200), Talisman Solitaire pendant in yellow gold with 0.45 carats of diamonds ($2,300); DeBeers/The Forum Shops at Caesars. Clothing: Beige dress ($995), leather gloves ($560); Bally/The Forum Shops at Caesars and Crystals at CityCenter. Beauty products: Rouge Dior Haute lipcolor in Mauve Mirza ($29); Dior Beauty/The Forum Shops at Caesars. Pretty in Paris palette ($10); Stila/stilacosmetics.com. VEGAS Jewelry: Prunus necklace in 18-karat white gold with 12.33 carats of diamonds ($109,000), Success Mobile pendant earrings in 18-karat white gold with 0.67 carats of diamonds ($6,700); Fred Joaillier/The Forum Shops at Caesars. Clothing: Geometric gold-print wool dress ($990); CH Carolina Herrera/The Forum Shops at Caesars. Beauty products: 5 Couleurs eyeshadow in Petal Shine ($56); Dior Beauty/The Forum Shops at Caesars. DiorShow Iconic mascara ($27); Dior Beauty/The Forum Shops at Caesars. Good as Gold Limited Edition 15 mini glosses collection ($39); Tarte/ tartecosmetics.com. SOURCE: Caesars Entertainment Research Department 72 VEGAS PLAYER VEGAS PLAYER 73 PlAyE r 63 VEGAS PLAYER 2 012 A D V E R T I S I N G R A T E S , PUBLISHING CYCLE GENERAL ADVERTISING RATES 4-Color Ad Size Full Page Half Page One-Third Page Cover 2 (inside front) Cover 3 (inside back) Cover 4 (back) 3x 2x 1x $16,000 $10,890 $7,075 NA NA NA $17,775 $12,100 $7,875 NA NA NA $20,750 $13,450 $8,750 $23,875 $21,750 $25,850 2012 PUBLISHING CYCLE Issue Date Issue Fashion Focus March 2012 July 2012 November 2012 Spring/Summer Summer/Fall Fall/Winter Jewelry/Watches Mar./Apr./May/June Summer/Resort Fashion July/Aug./Sept./Oct. Holiday Fashion Nov./Dec./Jan./Feb. THE LAS VEGAS LIFESTYLE MAGAZINE OF CAESARS ENTERTAINMENT Cycle Blue Python Gym Bag ting ideas are “The most interes told No.” the ones that are Silver Python Gym Bag Bridle Boar Hair Ankle Strap High Heel 2011 collecKrakoff Spring/Summer s, setting tion brims with contrast and transparcurves against angles in utilitarian ency against opacity pantsuits, pieces such as tailored painter’s pants shirts, camp oversize Bursts of color and and utility belts. e are also rampant an Asian influenc Krakoff was inspired in the collection. interpreting its by a karate jacket, y as sexy, and sportiness and simplicit s in his own element those included he says “is a luxe collectio n, which t.” His favorite take on the irreveren inarily extraord an is spring piece wrap dress. “There soft lacquered-silk to the fabric,” is just a liquid sense he explains. Bill’s Gamblin‘ Hall & Saloon Flamingo Las Vegas Krakoff grew The Connecticut-born creative people; up surrounded by in the design his mother worked g. father in publishin business and his the fact that fashion and says, he This, all things he loves— is the synthesis of art and business— creativity, travel, via Parsons industry the to led him for Design. “Design The New School every part of my makes its way into “There really isn’t life,” Krakoff says. n” between work much of a separatio His appreciation and everything else. and design has art of for all forms l collectio n of shaped his persona art, furnishin gs, 20th-cen tury décor, es, and inspired paintings and sculptur Harrah’s Las Vegas Planet Hollywood Resort & Casino January 20, 2012 February 3, 2012 May 25, 2012 June 8, 2012 September 21, 2012 October 5, 2012 Fashion Bally’s Las Vegas Paris Las Vegas Material Close Crazy Boxer Handbag Behind the Splurge The Man Caesars Palace Imperial Palace Issue Close Designer Profile: Reed Krakoff by Danie lle Cohen brands widely recogn ized s some of the most to Coach— His résumé include to Ralph Lauren from Anne Klein executi ve around the globe, now preside nt and 14 years and is at which where he has spent with the lightni ng-quic k speed ’s r. And ced line of women introdu y creative directo with his own recentl househ old name himself. acclaim has come be a Krakoff will soon sportswear, Reed 34 on the next generati Aiming to “reflect n designe rs” by of great America generation of designing “the next ar,” Krakoff American luxe sportswe ous label as a conceived his eponym luxury, sportiness, of ation “combin ty.” sexiness and sensuali r handbag, footwea His ready-to -wear, are a juxtaposition and jewelry lines available at his of opposites. Now e, a nearsecond U.S. boutiqu t space inside The 2,000-square-foo Reed the Forum Shops at Caesars, VEGAS PlAyEr ir for e Fla rock his work. steadfast is the key Being fearless and most interesting to his success. “The that are told No,” ideas are the ones .” very critical industry he says. “This is a in a business And he enjoys working ngded and ever-cha that is so open-en g, the next sketchin he’s ing; one day and the day after he’s at a photo shoot, on a store design. that he’s working you do and do a “If you love what says, “you end up good job at it,” he VP in a good place.” ll ’N’ ro Splurg Rio All-Suite Hotel & Casino S PA C E R E S E R VAT I O N S Rod Musum Group Publisher and Executive Director of Sales 3355 Spring Mountain Road, Suite 13, Las Vegas, NV 89102 tel (702) 212-5695 fax (702) 212-4960 cell (305) 775-1984 rod@onboard.com www.vegasplayermagazine.com pired ays ins ha s alw his ad Mu sic rvatos. ma in Va Joh n ign s for hisby t cam pa n— sho ted mu sic tio na col lec y®- no mi y Da nn h Gra mm entar ian tured suc do cum —h ave fea igg y as Cli nch ry ico ns an d da er yea r, leg en ce Co op th is ali Po p, revo lve r. the kid t Ve lve el bu ilt by rates its eb yer Pla the lab tro it cel Vegas De h rsary. fro m annive do wn wit rum 10th tly sat ide his Fo recen tos ins Va rva bo uti qu e. s sh op J oshion’s roturn of a W Fa the re and yEr S PlA 36 VEGA 35 Splurge Avant-g arde Show some edge with a Paul Smith cotton striped hat ($175) and leather phone case ($95); Paul Smith Las Vegas/Crystals at CityCenter. With a splash of turquoise suspended in filigree, the DeLator necklace brings i refreshment to the wardrobe ($575); delatori.com Caesars Exclusive or ly in the Augustu s Tower at Caesars Palace. Beat the heat and stay cool with a Stadler Otto Fan. Made Form of durable African tropical wood similar to mahogan sapele—a three adjustab le height settings y—this fan has ($199.99); swizz-sty and is whisper quiet le.com. Time is always on stylish Steel Blaze, your side with TeNo’s Silicon Blaze watch ($69); TeNo/The Miracle Mile Shops at Planet Hollywood Resort & Casino. Look hip wearing Albert J Glasses ($285); Oliver Peoples/oliverpeop by Oliver Peoples les.com. THE HIPSTER For every urban bohemian, style counts. Get ready for fall and start accessorizing Cotton Treats with Wyatt bow tie ($28 on model), Jackson bow tie ($26 inset); cottontreats.com. Before running out the door, grab the Ben Sherma n Garment Dye Blazer in desert orange ($199); Ben Sherman/Miracle Mile Shops at Planet Hollywoo d Resort & Casino. Capture those Las Vegas moment s with Lomography’s Diana Mini En Camera ($119); Rose Urban Outfitter s/Miracle Mile Shops at Planet Hollywoo & Casino or lomogra d Resort phy.com. s ato le a rV Talks Sty Line h n V ck Star omen’s an: ed M ress arp-D Sh VEGAS PlAyEr n? os ma , Var vat in himself John nt is the o’s confide s himself Who nt guy wh way he put differe he’s a to try and the afraid wear a his life s not gs g to er. he’ lookin d of mix thin togeth s not kin be. he’ to wardro things. . he wants with his uniform eclectic be paigns . up and ad cam s and h rock ’n’ roll tion d collec -hand wit blende Your hand-in seamlessly rocker walk you t-for-a’n’ roll have ce-sui how e rock iness ee-pie re is a littl of bus the thr ut k the ss a lot i thin ce abo look? guy. We dre elegan can ual we ry y cas is a in eve t’s wh a . 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We did hmeres, rics and e cas yellow g fab silken elopin ore becaus linens, e dev of tim ever bef t things a lot than ven r, more to rein a feathe yarns wanted as light as lly we rea were t they so tha layering. line for unique k? ideal had a it bac bring 4, you ns to when in 200 Back any pla as a brand it men. ng for wo quite you [styles], and for re n’s nster We we on wome of a mo even k d, be a bit we too e decide out to to tak ion. We ng well, turned uld anizat n doi we wo t the org it had bee though we have though plate. We ner, but [line] the it off n’s to it soo back the me k on the come y with lly bac bus fina so . it’s been g so fast growin 2012. r for 10-yea ect plate your ated we exp t celebr at should want to Wh You jus just do it rsary. really ng and annive ure? We re doi off of fut in the ng what we’ take our eye than to doi more want keep now ’t sful. i don . VP better. de us succes ing the bar ma rais what about it’s just ever, ell er tie Mote llu s Me Ch ris iew by by Je rry In te rvog ra ph Ph ot 42 VEGAS PlAyEr VEGAS PLAYER Artwork and Materials Ad Services Department Gail Abrams - Publishing Director tel (305) 938-1240 e-mail: gail@onboard.com 1691 Michigan Avenue, Suite 600, Miami Beach, FL 33139 tel (305) 673-0400 fax (305) 673-3575 Terms 50% due upon signing, 50% upon publication Prepayment discount of 5% TO SEND AD ELECTRONICALLY VIA PDF: We have a secure FTP site for you to upload ad files (with your own username and password). Your Ad Services Coordinator will provide you with your own username and password. Go to: http://files.onboard.com/ Enter your username Enter your password When you log in, you will see your company name and 2 folders: “From OBM” and “To OBM”. Place your ad file(s) in the “To OBM” folder. 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