HUT Internacional

Key Distributor Report
September 2010
HUT is a distributor and wholesaler that specializes in space organization
products, bathroom and kitchen accessories and home textiles. The
company specializes in the development of private label.
Website: www.hut.com.mx
1.
Contact Information
(buying office)
HUT Internacional, S.A. de C.V.
Los Pirules 38-B, Col. Santa Maria Tomatlan
Mexico City, D.F. 09870
Mexico
Harish Tekchand; President
Tel: +52 55 56071746
Fax: +52 55 56074626
Email: harish@hut.com.mx
Shoba Tekchand; Vice President Marketing and Sales
Tel: +52 55 56071746
Fax: +52 55 56074626
Email: shoba@hut.com.mx
Vinod Devjani; Purchasing Manager
Tel: +52 55 56071746
Fax: +52 55 56074626
Email: vinod@hut.com.mx
2. Background Information
The Company Is:
Distributor
Wholesaler
Year Established: 1989
Total Annual Sales: US$5.4 Million
Warehouse Location: Cuautitlan, Estado de Mexico
Warehouse Size: 2,000 m² (21,500 sq ft)
Port of Entry: Lazaro Cardenas Port, Manzanillo Port and Laredo
Territory: Throughout Mexico. The company expects to expand its
operations to Central America in the not so distant future.
Services Provided: Storage, labeling, packing, picking, delivering
Channels Sold into:
Department Store 15%
Mass Merchant/Chain 85%
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3. Companies and Products Represented
Current Suppliers and Company Brands Represented (examples):
Zenith Products Corp. (bathroom, storage and space organization products),
Car Smart (automotive cleaning products). Cocina Mía (kitchen articles), Smart
Shine (cleaning items), Natural Essentials (home décor products). In addition,
the company also handles products under the H.U.T. brand.
Home/Housewares Product Categories Represented:
• Household Electrics 15%
• Bath & Shower Products 50%
• Cleaning Products 10%
• Space Organization & Clothing Care 10%
• Home Décor 5%
• Home Textiles 10%
Criteria for Possible New Companies/Brands to Represent:
HUT Internacional is open to considering new lines of products from foreign
suppliers. Their goal is to build long lasting relationships with the suppliers. The
company expects however to receive support as needed from its suppliers to
meet market objectives and to be flexible enough to adapt to the local market.
Pricing Strategy: Mexico is a price sensitive market, and for that reason it is
necessary work together with the suppliers to reach the right price point to
maximize sales.
Quality/Design/Branding Strategy: Uniqueness and high quality are seen
as important.
Key Marketing Tools & Promotions: Strong personal sales relationships with
leading retailers is the key. Exhibiting at fairs, catalogs/brochures, annual promotional campaigns.
Trade Shows Participated as an Exhibitor: ISSA Interclean Mexico (cleaning
products fair held every two years at a different location in Mexico)
4. Supplier Expectations/Requirements
Supplier Expectations Regarding
• Products: The product must be unique and of good quality
• Pricing: Best possible prices – Mexico is a very price sensitive market
• Promotions: Product education in local language, Spanish
5. Top 5 Retail Customers to Which the
Company Distributes Products
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Walmart Mexico
Tiendas Soriana
Home Depot Mexico
Comercial Mexicana
Chedraui
The HUT Internacional profile created by:
IHA Mexico Office
Lourdes Ramirez
Tel: +52 55 5286 9002
Email: l.ramirez@bdp-americas.com