Yaktrax Run is the first-of-its-kind ergonomic traction product for
Transcription
Yaktrax Run is the first-of-its-kind ergonomic traction product for
Yaktrax Run is the first-of-its-kind ergonomic traction product for runners, sculpted for comfort and performance. Through user research, we discovered shortcomings in today’s winter traction products. Runners complained of discomfort and foot fatigue. Aggressive spikes made walking in urban environments awkward. All traction products were difficult to put on. Yaktrax Run is the first winter traction product to feature an asymmetrical shape, designed to match the contours of your foot, just like your high-end running shoes. The stretchy natural rubber device hugs the contours of your running shoes for low-profile performance. The velcro over-shoe strap keeps things in place for the longest workouts, and features reflective details for running after dark. The design team created patentpending swappable spike pods, A fast and simple way to adjust the spike length for different conditions: long spikes for deep snow and trail, shorter spikes for icy roads and paths. Combined with Yaktrax’ proprietary coil traction, runners are ready for every winter condition. The open, intuitive shape is easier to put on and fits better on the shoe. The dynamic, sculpted shape elevates the product to highperformance athletic gear. The design team developed a new logo and packaging, designed to improve brand perception and present the product as innovative, high performance athletic equipment. Yaktrax Run expands possibilities for runners. With this product, runners can safely train through winter months, even in northern climates. They can access more terrain and explore further. And they can run with more confidence.