Yaktrax Run is the first-of-its-kind ergonomic traction product for

Transcription

Yaktrax Run is the first-of-its-kind ergonomic traction product for
Yaktrax Run is the first-of-its-kind ergonomic traction product for runners, sculpted for comfort and
performance.
Through user research, we discovered shortcomings in today’s winter traction
products.
Runners complained of discomfort
and foot fatigue.
Aggressive spikes made walking in
urban environments awkward.
All traction products were difficult to
put on.
Yaktrax Run is the first winter
traction product to feature an
asymmetrical shape, designed to
match the contours of your foot,
just like your high-end running
shoes.
The stretchy natural rubber
device hugs the contours of your
running shoes for low-profile
performance.
The velcro over-shoe strap keeps
things in place for the longest
workouts, and features reflective
details for running after dark.
The design team created patentpending swappable spike pods,
A fast and simple way to adjust
the spike length for different
conditions: long spikes for deep
snow and trail, shorter spikes for
icy roads and paths. Combined with
Yaktrax’ proprietary coil traction,
runners are ready for every winter
condition.
The open, intuitive shape is easier
to put on and fits better on the
shoe. The dynamic, sculpted
shape elevates the product to highperformance athletic gear.
The design team developed a new
logo and packaging, designed to
improve brand perception and
present the product as innovative,
high performance athletic
equipment.
Yaktrax Run expands possibilities for
runners. With this product, runners can
safely train through winter months, even
in northern climates. They can access
more terrain and explore further. And
they can run with more confidence.