Lublu gotovit

Media Kit 2014
“Lublu gotovit!"
the magazine about good food that stands out
from other cooking publications.
All the recipes published have been
sent to the editors by readers.
Every recipe has been chosen in a contest, and the authors
receive monetary prizes. Every month there are more than 100
dishes fit for a king that have tested many times by experienced
homemakers. Those who like to spoil their loved ones and
amaze their guests can put them in their collection with
confidence.
Besides which, «Lublu gotovit» is now
coming out in a new format – most of the
magazine is now on glossy paper.
Publishing data:
The largest circulation among all cooking publications
One of the largest circulations
in Russia –
1 200 000 copies!
One of the highest penetration
publications in Russia –
3 158 800 persons
Periodicity: monthly
Retail price: 14 rubles
Editorial content
The magazine has the concept "Let's Eat at Home." All the dishes published
in the magazine can be prepared by anyone, even a very inexperienced
cook.
Our magazine is one of the most popular in the press market due to the fact
that cooking food at home is a trend, the market in this segment is
constantly growing and developing.
Source: TNS Russia, NRS – Russia. Dec.2013 - Apr. 2014
Readership
RUSSIA
Readership of one issue – 3 158 800 persons
Readership for half a year – 5 342 000 persons
MOSCOW
Readership of one issue – 463 200 persons
Readership for half a year – 766 400 persons
SAINT PETERSBURG
Readership of one issue – 173 400 persons
Readership for half a year – 315 000 persons
Source: TNS Russia, NRS – Russia. Dec.2013 – Apr. 2014
Comparative Characteristics of
Culinary Magazines
3 500,00
3 158,80
3 000,00
Lublu Gotovit–
is the leader in its segment with the highest coverage
among culinary magazines in Russia!
2 500,00
2 000,00
Russia
1 500,00
Moscow
1 000,00
888,20
879,20
727,70
603,60
500,00
593,60
588,30
583,80
463,20
370,20
175,60
146,20
233,20
213,00
211,70
99,40
85,50
86,00
264,80
84,00
258,80
43,20
231,30
25,50
cover ‘000 Lyublyu
gotovit!
Priyatnogo Nasha kuhnya
appetita
Zolotye
recepty
nashyh
chitateley
Kulinarnye
sovety
Gastronom
Prosto.
Vkusno.
Shkola
gastronoma
Prigotov'
Kulinarny
praktikum
Na nashey
kuhne
Kuhon'ka
Mikhalycha
Source: TNS Russia, NRS – Russia. Dec.2013 – Apr. 2014
Comparative Characteristics of
the Magazines as a Whole.
Main readers are : women*.
We are behind Karavan Istory and Cosmopolitan
only.
“Lublu gotovit!“ is among
top-10
magazines in Russia by cover!
Liza
2 742,20
Lyublyu gotovit'
Liza. Krossvordy
3 158,80
Telenedelya
3 481,30
Moya prekrasnaya dacha
1 877,30
Telenedelya
1 888,20
Karavan istoriy
3 852,50
Lyubimaya dacha
7 dney
3 934,50
Liza
Vokrug sveta
4 071,00
7 dney
Teleprogramma
4 439,80
Cosmopolitan
2 402,70
2 443,10
2 526,10
Cosmopolitan
9 847,60
-
2 164,80
Lyublyu gotovit'
6 756,90
Antenna/Telesem'
1 926,40
Teleprogramma
4 919,30
Za rulem
1 703,00
2 000,00 4 000,00 6 000,00 8 000,00 10 000,00 12 000,00
2 670,00
Karavan istoriy
2 760,90
-
500,00 1 000,00 1 500,00 2 000,00 2 500,00 3 000,00
* Target group: women 25+
Source: TNS Russia, NRS. Dec.2013 – Apr. 2014
Average issue readership in comparison with
other culinary magazines in Russia
2000
1800
1764,9
1600
The greater part of the readership is self-sufficient
and well to do p people*.
1400
1 764 900 persons monthly!
1200
1000
800
600
506,8
480,8
378,2
400
368,5
349,5
331,6
300,2
194,8
200
182,5
138,3
112,6
Na nashey
kuhne
Kuhon'ka
Mikhalycha
0
Lyublyu
gotovit!
Nasha
kuhnya
Priyatnogo Gastronom
Shkola
appetita
gastronoma
Zolotye
recepty
nashyh
chitateley
Prosto.
Vkusno.
Kulinarnye
sovety
Prigotov'
Kulinarny
praktikum
Source: TNS Russia, NRS Russia. Dec. 2013 – Apr. 2014
*Target group: Expenses for food products comprise up to 50% of the family budget
Average issue readership in comparison
with TOP-10 magazines in Russia
5 000,00
4 745,00
4 500,00
Lublu gotovit!
4 000,00
3 500,00
Is among TOP-10 with the largest
number of self-sufficient and
wealthy people*.
3 441,00
3 000,00
2 669,40
2 500,00
2 529,10
2 441,50
2 439,30
2 113,40
2 000,00
1 764,90
1 666,90
1 663,20
1 500,00
1 000,00
500,00
cover ‘000
Source: TNS Russia, NRS Russia. Dec. 2013 – Apr. 2014
* Target group: food expenses less than 50% of family income
Special opportunities of
“Lublu gotovit"
Our magazine offers more than just direct advertising. We are always ready to
provide our advertisers with something special:
Advertorials on the following topics: cooking, household appliances, health, beauty etc.
Advertorials with master-classes
Branding of the editorial material
Selection of the appropriate editorial environment
Contests
Editorial support with gifts for subscriptions
Editorial support in the column "Home Visits to our Readers"
Examples of Advertorials
Advertorial for
Ahmad Tea
Integration of the product
into a recipe
Cost of projects:
advertising cost + ad
design cost
Advertorial
for the brand
Rossiyanka
Examples of Advertorials
Master-class with the
brand Uvelka –
step-by-step recipe for
preparing a dish
Cost of projects:
advertising cost + ad
design cost
Master-class
Company
VICI
Examples of Advertorials
Branding in the
column
"The Sweet Life"
Cost of projects:
advertising cost + ad
design cost
Branding of a
recipe
Contests
A contest can be carried
out as part of a special
project
Advertising rates
Size of the advertising module
Cost (rub.*)
1/1 page
240,500
2nd cover
260,000
3rd cover
245,000
4th cover
285,000
1/2 page
155,000
* price without VAT
Contacts
Advertising Director:
Victoria Tropinskaya ( tropinskaya@burda.ru )
Telephone: (495) 787-33-66
Advertising Manager:
Natalya Avramenko ( N.Avramenko@burda.ru )
Natalia Yakunina (Yakunina@burda.ru )
Telephone: +7 495 787-33-66
Fax: +7 495 797-98-55
Advertising Printing Coordinator:
Tatyana Anisimova (T.Anisimova@burda.ru)
Telephone: +7 495 787-94-12