THE MAGAZINE «SEM` DNEY
Transcription
THE MAGAZINE «SEM` DNEY
THE MAGAZINE «SEM’ DNEY TV-PROGRAMMA» BASED ON THE DATA FROM «TNS Russia» September 2013 – February 2014 TV-PROGRAMMA» THE MAGAZINE «SEM’ DNEY «Sem’ dney TV-programma» is an illustrated entertainment magazine for all the family, containing TV listings. It contains news about cultural and entertainment events in the world of television, cinema and show business. The magazine discusses celebrities of films, show business and sport. Only exclusive materials, photos and interviews compiled by our own correspondents are included in the magazine «Sem’ dney TV-programma». The representatives of the «Sem’ dney TV-programma» magazine report on major international cultural events such as the Oscar in the US, the Cannes Film Festival, Paris Fashion Week etc. The magazine «Sem’ dney TV-programma» includes the fullest and most user-friendly TV guide for the week. The advertising impact of the magazine «Sem’ dney TV-programma», which is read by all members of the family, lasts over 10 days. In that way, the magazine «Sem’ dney TV-programma» is practically the only colour, illustrated and widely distributed family publication in Russia. 2 Circulation 900 000 – 990 000 Printed Full colour Russia Distribution retail, subscription Regular columns 7Days Reports Colour Presentation My Star TV-programme Tete-a-tete Fashion Star beauty secrets The Little Nothings of Life A Glimpse at the Stars Kaleidoscope Go to the cinema Crossword, puzzle and sudoku Horoscope 80 – 112 pages TV-PROGRAMMA» THE MAGAZINE «SEM’ DNEY 33 DISTRIBUTION OF THE MAGAZINE «SEM’ DNEY TV-PROGRAMMA» «Sem’ dney TV-programma» is distributed through retail only. Moscow - approximately 560 000 copies. Moscow Region approximately 139 000 copies.In Russia, the CIS and overseas approximately 243 000 copies (26% of circulation) (21 000 copies are sold in St. Petersburg). According to the data of the distribution service in the large cities of the Russia, the following number of copies are sold (by the example of issue №17 of 24th April 2013, which circulation is 936 200 copies): 6 400 Belgorod 3 700 Bryansk 3 000 Veliky Novgorod 1 900 Vladikavkaz 7 200 Vladimir 8 300 Volgograd 1 400 Vologda 6 600 Voronezh 500 Ekaterinburg 2 100 Ivanovo 1 500 Yoshkar-Ola 1 700 Kazan 6 800 Kaluga 1 700 Kostroma 11 800 Krasnodar 700 Krasnoyarsk 2 800 Kursk 8 700 Lipetsk 1 300 Makhachkala 800 Murmansk 4 000 Nalchik 3 100 Nizhny Novgorod 1 600 Novorossiysk 300 Novosibirsk 600 Norilsk 1 050 Omsk Orenburg Orel Petrozavodsk Penza Pskov Pyatigorsk Rostov-on-Don Ryazan Samara Saransk Saratov Smolensk Sochi Stavropol Taganrog Tambov Tver Tula Ukhta Cheboksary Cherepovets Chelyabinsk Yaroslavl 900 3 500 2 100 7600 1300 7 100 9 800 4 400 1 000 1 100 5 700 8 600 1 400 4 300 1 600 5 900 8 500 7 900 1 400 1 600 1 600 700 1 500 Circulation in CIS: Azerbaijan Armenia Belarus Kazakhstan Ukraine 1 400 900 2 000 2 400 1 800 TV-PROGRAMMA» THE MAGAZINE «SEM’ DNEY 4 THE READERSHIP OF THE MAGAZINE «SEM’ DNEY TV-PROGRAMMA» Information Studies by «TNS Russia» National Readership Survey, Moscow (16+), September 2013 – February 2014 (NRS 2014/1) I. AVERAGE ISSUE READERSHIP IN MOSCOW We have presented the data for the most popular weekly entertainment magazines and TV-guides as a percentage of the adult population of Moscow (10 257 200 people) and as total figures: 1 Sem’ 22,5% 2 308 800 dney TV-programma 13,4% 1 373 100 2 Antenna 9,0% 921 600 3 Telenedelya 4,9% 498 300 4 Liza 4,6% 468 500 6 Otdokhni! MK-Bulvar 3,4% 345 900 7 Hello! 2,1% 220 000 8 1,9% 191 500 9 StarHit ОК! 1,5% 153 700 10 II. HALF-YEAR AUDIENCE IN MOSCOW The data for weekly entertainment magazines and TV-guides (as a percentage of the adult population of Moscow and as total figures): Sem’ 42,2% 4 326 500 1 dney TV-programma Antenna 29,1% 2 983 000 2 Liza 23,6% 2 415 600 3 Telenedelya 20,2% 2 067 000 5 Otdokhni! 19,4% 1 990 800 6 MK-Bulvar 10,1% 1 040 500 7 Hello! 8,3% 854 000 8 ОК! 6,9% 708 100 9 StarHit 6,7% 684 900 10 «TNS Russia» interpreted the readership of these publications in half a year as being made up of adult Muscovites who «read or looked through the publication at least once in the six months.» III. AVERAGE ISSUE READERSHIP IN RUSSIA A comparison of Average Issue Readership of weekly entertainment magazines based on the data from «TNS Russia» (NRS – Russia, September 2013 – February 2014): Sem’ 6,5% 3 957 400 1 dney TV-programma Liza 4,5% 2 749 300 2 Otdokhni! 2,5% 1 498 700 3 StarHit 1,4% 837 700 5 MK-Bulvar 0,8% 477 600 6 0,8% 474 400 7 OK! Hello! 0,6% 380 100 8 Conclusion: the magazine «Sem’ dney TV-programma» has the largest readership among other weekly entertainment publications, outstripping the nearest competitors almost in two times. TV-PROGRAMMA» THE MAGAZINE «SEM’ DNEY 5 THE READERSHIP OF THE MAGAZINE «SEM’ DNEY TV-PROGRAMMA» Average issue readership of the magazine «Sem’ dney TV-programma» is presented based on the data from «TNS Russia» (NRS-Russia, September 2013 – February 2014) in the major regions of Russia: From the NRS study, St.Petersburg (September 2013 – February 2014), cities (800+), December 2012 – October 2013, the data about the following cities is presented: Region Central South Privoljsky North-Caucasian North-West Siberian Uralsky Far-East City Petersburg St. Rostov-on-Don Krasnodar Voronezh Volgograd Samara Nizhny Novgorod Average Issue Readership (people) 3 072 100 253 200 195 700 189 100 125 000 60 000 49 000 13 400 Average Issue Readership (people) 112 500 40 100 37 000 29 000 23 200 12 600 11 900 TV-PROGRAMMA» THE MAGAZINE «SEM’ DNEY THE READERSHIP OF THE MAGAZINE «SEM’ DNEY TV-PROGRAMMA» Information Studies by «TNS Russia» National Readership Survey, Moscow (16+), September 2013 – February 2014 (NRS 2014/1) IV. SOCIAL AND DEMOGRAPHIC CHARACTERISTICS OF THE READERSHIP 4. Education incomplete secondary 1. Sex female male higher (49,5%) secondary (49,0%) inc.secondary (1,5%) (68,8%) (31,2%) higher secondary male female 5. Income high (10,8% – 250 300 ppl. ) high 2. Age average no answer older than 65 16–24 25–34 55–64 45–54 16 – 24 (9,0%) 25 – 34 (18,4%) 35 – 44 (19,7%) 45 – 54 (18,3%) 55 – 64 (17,1%) older than 65 (17,5%) 35–44 Conclusion: the magazine «Sem’ dney TV-programma» interests the members of all age groups. However the regular readership consists of those aged between 25 and 44: the most consumer-active section of the population. 66 in Moscow (13,2%) 3. Working status - employed (61,6%). (31,2% – 721 300 ppl. ) average low in Moscow (28,7%) low (24,7% – 569 200 ppl. ) in Moscow (24,3%) (33,3%) no answer Taking into consideration that the respondents in the course of the study do not willingly answer the question about their income, and comparing the average figures for Moscow, we made the following conclusions: 1. More 40% of the readers are referred to the category of people with relatively high income. 2. The proportion of readers with a high income is higher than the 10,8% stated in the category since the respondents deliberately lowered the information they gave. TV-PROGRAMMA» THE MAGAZINE «SEM’ DNEY THE READERSHIP OF THE MAGAZINE «SEM’ DNEY TV-PROGRAMMA» Information Studies by «TNS Russia» National Readership Survey, Moscow (16+), September 2013 – February 2014 (NRS 2014/1) 7. Family purchasing capacity 6. Financial status A significant portion of the readers having a higher than average income is confirmed by the data on food stuffs spending (as a % of the family income): have enough money only for food not enough money for food no answer can afford anything до 25% (prosperous) no answer poor (37,1% – 855 800 ppl.) 25 – 50% (well-off) (49,4% – 1 141 100 ppl. ) (40,0% – 923 500 ppl. ) average well-off 50 – 75% (average) (20,0% – 461 600 ppl. ) more than 75% (poor) (7,7%) (3,5% – 79 900 ppl.) can afford expensive items have enough money for food and clothes (22,5% –518 400 ppl. ) prosperous can afford anything have enough money for food and clothes can afford expensive items have enough money only for food (6,5%) not enough money for food (1,2%) no answer (2,3%) no answer (9,9%) Therefore, 82,5% of readers can be considered as a part of the sufficiently well-off group of the population. Prosperous muscovites read: Sem’ dney TV-programma (20,7%) Antenna (12,1%) 7 Telenedelya (7,3%) Following on from this data, 90,0% of readers of the magazine «Sem’ dney TV-programma» are sufficiently well-off. TV-PROGRAMMA» THE MAGAZINE «SEM’ DNEY THE READERSHIP OF THE MAGAZINE «SEM’ DNEY TV-PROGRAMMA» Information Studies by «TNS Russia» National Readership Survey, Moscow (16+), September 2013 – February 2014 (NRS 2014/1) Well-off muscovites (can afford expensive items) prefer: Sem' dney TV-programma (22,6%) Antenna (13,5%) 8. Social status The data on the quantity of readers of the magazine among the (co-) owners of businesses and the owners of individual businesses confirms the sufficiently high income of readers of the magazine «Sem’ dney TV-programma»: Telenedelya (8,0%) Antenna 50 100 150 200 250 300 Conclusion: thus, more than 80,0% of readers of the magazine «Sem’ dney TV-programma» can be considered members of the well-off group of the population. 0 8 (19,0% – 99 200 ppl. ) (7,3% – 38 400 ppl. ) Telenedelya (6,3% – 32 900 ppl. ) Muscovites who can afford anything they want, who make up 4,3% of the adult population of the city, also prefer the magazine «Sem’ dney TV-programma» – 18,0% from this group read it. 10,5% read «Antenna», and 7,0% read «Telenedelya». 0 Sem' dney TV-programma 50 100 150 200 250 300 TV-PROGRAMMA» THE MAGAZINE «SEM’ DNEY PROFILE OF THE READERSHIP OF THE MAGAZINE «SEM’ DNEY TV-PROGRAMMA» Affinity index=100 (Muscovites 16+) SEX/AGE FINANCIAL STATUS SOCIAL STATUS 9 TV-PROGRAMMA» THE MAGAZINE «SEM’ DNEY THE READERSHIP OF THE MAGAZINE «SEM’ DNEY TV-PROGRAMMA» Information Studies by «TNS Russia» National Readership Survey, Moscow (16+), September 2013 – February 2014 (NRS 2014/1) V. CONSUMER CHARACTERISTICS OF THE READERSHIP 4. Usage of a computer (within the last month) 1. Availability of a car in the household 80,6% of readers of the magazine «Sem’ dney TV-programma» use computers, for Moscow this figure is 81,1%. Moreover, 22,4% of Muscovites who used a computer within the last month read the magazine «Sem’ dney TV-programma» (13,1% read «Antenna» and 8,2% read «Telenedelya»). 73,3% of readers have personal computer at home, that indicates high income of «Sem’ dney TV-programma» magazine audience. 64,5% of readers of the magazine have cars. Moreover, 55,8% – have foreign-made cars( for Moscow this number is 53,1%). Moreover, 23,7% of Muscovites, owners of foreign-made cars, read the magazine «Sem’ dney TV-programma» (13,0% read «Antenna» and 8,2% read «Telenedelya»). 2. Trips abroad 3,0% of readers took business trips abroad in the last half a year (3,9% of the total Muscovites) and 29,4% of readers spent holidays abroad (26,1% of the total Muscovites). 17,3% of all Muscovites, who took business trips abroad in the last half a year are readers of the magazine «Sem’ dney TV-programma» (8,2% read «Antenna» and 5,6% read «Telenedelya»). 3. Leisure (within the last month) We have compared the figures for how readers of the magazine «Sem’ dney TV-programma» and Muscovites in general spend their time: 10 Readers of the magazine «Sem’ dney TV-programma» visit theatres 21,8% cinemas 39,6% restaurants, cafe 56,9% sport clubs 18,9% beauty salons 24,8% Muscovites 18,6% 36,8% 54,2% 18,5% 17,8% Conclusion: consumer characteristics and way of life of the magazine «Sem’ dney TV-programma» readership confirm a higher standard of living of readers than average in Moscow. Moreover, the most well-off group of Muscovites prefer the magazine «Sem’ dney TV-programma» to other entertainment weekly magazines. TV-PROGRAMMA» THE MAGAZINE «SEM’ DNEY THE READERSHIP OF THE MAGAZINE «SEM’ DNEY TV-PROGRAMMA» Information Studies by «TNS Russia» National Readership Survey, Moscow (16+), September 2013 – February 2014 (NRS 2014/1) VI. EXCLUSIVE READERSHIP OF ENTERTAINMENT MAGAZINES VII. LOYAL READERS OF ENTERTAINMENT MAGAZINES Exclusive readership is a part of average issue readership, which comprises people, who read or look through only magazine X from a group of magazines. The proportion of Muscovites in the readership of the magazine, who read all or almost all of the issues regularly: Sem’ dney TV-programma (18,2%) Antenna (11,5%) Sem’ dney TV-programma (49,6%) Antenna (38,1%) Telenedelya MK-Bulvar Telenedelya (6,5%) (34,3%) Liza (30,9%) Otdokhni! (2,5%) Otdokhni! (25,6%) Liza (24,0%) Hello! (23,3%) MK-Bulvar Star Hit 0 100 200 (1,2%) OK! (16,8%) 11 0 (2,3%) Hello! (1,0%) OK! (0,6%) Star Hit (21,8%) (2,5%) 300 400 500 600 50 100 150 200 250 TV-PROGRAMMA» THE MAGAZINE «SEM’ DNEY ADVERTISING IN THE MAG AZINE «SEM’ DNEY T V -PROGRAMMA», 2014 STANDARD PLACEMENT Size 1/1 page 1/2 page 1/3 page 1/4 page 1/6 page 1/8 page 1/16 page 2-я cover 4-я cover cost, RUR 900 000 540 000 410 000 270 000 180 000 145 000 94 000 1 100 000 1 240 000 SPECIAL PLACEMENT IN THE PROGRAMME GRID Size cost, RUR 1 block (41x40 mm, horizontal) 52 000 2 blocks (84х40 mm, horizontal) 99 000 3 blocks (127х40 mm, horizontal) 125 000 Large block (84х70 mm, horizontal) 145 000 Attention! Rates do not include VAT. For the placing of the advertising layout at a certain place and any nonstandard placement of 15%extra charge. A special accommodation layouts size 1/8 page and less is not made. We reserve the right to refuse advertising in case of incompatibility with the requirements of. MARKUPS FOR THE ADVERTISING POSITIONING 12 Item Before TV programs grid, right page Before TV programs grid, right page, one layout on a page – for 1/2 of page First 1/1 or 1/2 of page in one issue First advertising of a definite product category Markup 15% 15% 15% 15% the 3rd page – Only for 1/6 of page On Before TV programs grid the right page On layout on a page One In a definite column without page choice to the horoscope, crossword Next Successively 2 layouts before TV programs grid (only for sizes of 1/3 page and more) Successively 2 layouts (only for sizes 1/3 page and more) spread before TV programs grid On (only for layouts of 1/4 page and more) spread (only for layouts of 1/4 page and more) On spread for 1/1 On the first and central spreads for 1/1 page On 15% 10% 10% 10% 10% 10% 15% 10% 15% 10% 15% 20% SPECIAL PLACEMENT IN PROGRAMS GRID Item Before TV programs grid with place choice Before TV programs grid for Friday, Saturday, Sunday on the right page Successively up to 7 layouts on the right page On spread before TV programs grid (only for layouts 1/4 of page and more) spread of TV program for workdays On spread of TV program for Friday, Saturday, Sunday On Markup 10% 15% 10% 10% 15% Deadlines: for original layouts production – 21 day before the issue date, for ready digital layouts with a print out only – 16 days before the issue date. Advertising rates do not include the layouts production. The Publishing House reserves the right to refuse the placement of the advertisement in case it does not correspond to the ethic requests produced. TV-PROGRAMMA» THE MAGAZINE «SEM’ DNEY ADVERTISING IN THE MAG AZINE «SEM’ DNEY T V -PROGRAMMA»,2014 DISCOUNTS FOR PLACING THE ADVERTISEMENTS IN THE MAGAZINE «SEM’ DNEY TV-PROGRAMMA», 2014 PRICES FOR MAKING ADVERTORIAL PROJECTS IN «SEM’ DNEY TV-PROGRAMMA». Quantity of insertions 2 3 – 5 6 – 9 – 11 10 – 17 12 – 23 18 – 35 24 – 47 36 48 more Text writing, lay-out, proof (with provided illustrations). Discount 3% 6% 8% 10% 12% 14% 17% 20% 22% Advertising agencies are granted with 15% discount. DISCOUNTS FOR PLACING THE ADVERTISEMENTS IN THE TELEVISION PROGRAMME GRID The discount for the quantity of insertions placed in the text section of the weekly magazine and blocks in the grid for one advertiser is considered on an individual basis for each part ordered. The discounts are calculated in accordance with scale of discounts for 2013. ADVERTORIAL PROJECTS. 13 Advertorial –advertising text models, made by Publishing House, including some in style of edition. For text writing the advertising provider gives the main idea and material. For lay-out the advertising provider gives details and pictures. Size 1/1 1/2 1/3 1/4 2/1 Price, rubles 60 000 40 000 35 000 30 000 90 000 Making lay-out (with prepared text). Size 1/1, 2/1 1/2, 1/3 1/4 Price, rubles 20 000 15 000 12 000 Attention! VAT is not inclusive. TERMS FOR PROVIDING MATERIALS: - for text writing and lay-out - 21 days before the date of providing of ready models to the relevant issue of the magazine according "Sem’ Dney" schedule. - prepared text and illustrations are to be provided 10 days before the date of providing of ready models to the relevant issue of the magazine according " Sem’ Dney " schedule. ADDITIONAL COSTS (DUE TO AN AGREEMENT): - if a photo shoot is made by a photographer of Publishing House - an interview - if some special photos are to be bought in photobanks TV-PROGRAMMA» THE MAGAZINE «SEM’ DNEY ADVERTISING IN THE MAGAZINE «SEM’ DNEY T V-PROGRAMMA» RATES FOR TEXT ADVERTISEMENTS IN «SEM’ DNEY TV-PROGRAMMA», 2014 1. Individual advertising Rate, RUR All headings except for «Miscellaneous» 1 word (or phone number, 340 conjuctoin,preposition)* 1 capital lettered word 400 1 bold word phone number, conjuctoin,preposition) 450 (or 1000 Frame Fill the background 1000 2. Corporate advertising 1 word (or phone number, conjuctoin,preposition)* 1 capital lettered word 1 bold word (or phone number, conjuctoin,preposition) Frame the background Fill First 5 advertisements in a heading are extra charged: «Miscellaneous» heading 450 500 570 1000 1000 Rate, RUR 500 550 600 1000 1000 * e-mail or webpage is charged as a word. Not including VAT (18%). The Publishing House reserves a right to refuse advertisement placement in case it does not correspond to the requirements. 14 Positions First Second Third Fourth Fifth Last Rate, RUR «Health» and «Miscellaneous» headings +100% +75% +50% +40% +30% +10% Additional information: +7 (495) 753-81-05. Other headings +30% +25% +20% +15% +10% +10% TV-PROGRAMMA» THE MAGAZINE «SEM’ DNEY ADVERTISING IN THE MAGAZINE «SEM’ DNEY T V-PROGRAMMA» RATES FOR PLACING AN ADVERTISEMENT ORDER ON THE FIRST COVER OF THE MAGAZINE «SEM’ DNEY TV-PROGRAMMA»,2014 The cost of placing an advertisement order on the first cover – 570 000 RUR. Rates do not include VAT. Discounts for multiple advertisements: 6 – 11 insertions 12 – 23 insertions more than 24 insertions 5% 10% 15% Advertising agencies are granted with 15% discount. A further discount – is available if a company places an advertisement in the inner pages for no less than 12 publications within a calendar year – for the placement of an order there is a further 2% discount. 15 THE SIZE OF THE ADVERTISEMENT ORDER Size of the document: 41х41 mm. Diameter: 60,5 mm. Coordinates of the centre with reference to the upper left edge of the advertisement: х = 31 mm, у = 31 mm. The document should have 5 mm for the trimming from the right side and from the bottom. When preparing an advertisement in Adobe Photoshop the file must be created using the Path for circumference. TV-PROGRAMMA» THE MAGAZINE «SEM’ DNEY SIZES OF THE ORIGINAL LAYOUTS BLEED SIZES (TRIM SIZE) BASIC ADVERTISING OPTIONS 1/1 1/2 horizontal vertical 1/3 horizontal vertical 1/4 horizontal 1/4 horizontal, in the TV guide grid 270х337 +5 mm for the trimming 270х163 +5 mm for the trimming 130х337 +5 mm for the trimming 270х114 +5 mm for the trimming 89х337 +5 mm for the trimming 270х94 +5 mm for the trimming 1/2 1/6 116ı306 120x102 1/3 75x306 270х78 +5 mm for the trimming 1/1 1/4 1/6 244x306 116x151 75x151 NON-BLEED SIZES 1/1 1/2 horizontal vertical 1/3 horizontal vertical 1/4 horizontal vertical 1/6 horizontal vertical 1/8 horizontal horizontal, in the TV guide grid 1/16 vertical horizontal, in the TV guide grid 1 block in the TV guide grid 2 blocks in the TV guide grid 3 blocks in the TV guide grid big block in the TV guide grid 16 244х306 244х150 116х306 244х102 75х306 244х81 116х150 120х102 75х150 120х81 120х71 58х81 58х71 41х40 84х40 127х40 84х70 1/16 1/3 58x81 244x102 1/8 120x81 1/1 270x337 (обрезной формат) 1/2 244x150 1/4 244x81 TV-PROGRAMMA» THE MAGAZINE «SEM’ DNEY 17 ISSUE DATES AND THE DEADLINES FOR PROVIDING THE INSERTION ORDERS AND ORIGINAL L AYOUTS IN THE MAGAZINE «SEM’ DNEY T V-PROGRAMMA» IN 2014 №№ date deadline deadline for deadline for providing advertisements for providing insertion orders cancellation and the original the changes of sizes layouts 1 01 January 12 Dec 2013 17 Dec 2013 17 Dec 2013 2 08 January 19 Dec 2013 24 Dec 2013 24 Dec 2013 3* 15 January 25 Dec 2013 25 Dec 2013 25 Dec 2013 4* 22 January 09 January 09 January 09 January 5 29 January 10 January 14 January 14 January 6 05 February 16 January 21 January 21 January 7 12 February 23 January 28 January 28 January 8 19 February 30 January 04 February 04 February 9 26 February 06 February 11 February 11 February 10* 05 March 13 February 18 February 18 February 11 12 March 20 February 25 February 25 February 12 19 March 27 February 04 March 04 March 13 26 March 06 March 11 March 11 March 14 02 April 13 March 18 March 18 March 15 09 April 20 March 25 March 25 March 16 16 April 27 March 01 April 01 April 17 23 April 03 April 08 April 08 April 18 30 April 10 April 15 April 15 April 19 07 May 17 April 22 April 22 April 20* 14 May 24 April 28 April 28 April 21* 21 May 05 May 05 May 05 May 22* 28 May 08 May 13 May 13 May 23 04 June 15 May 20 May 20 May 24 11 June 22 May 27 May 27 May 25 18 June 29 May 01 June 01 June 26* 25 June 05 June 09 June 09 June 27 02 July 11 June 17 June 17 June 28 09 July 19 June 24 June 24 June 29 16 July 26 June 01 July 01 July 30 23 July 03 July 31 30 July 10 July 32 06 August 17 July 33 13 August 24 July 34 20 August 31 July 35 27 August 07 August 36 03 September 14 August 37 10 September 21 August 38 17 September 28 August 39 24 September 04 September 40 01 October 11 September 41 08 October 18 September 42 15 October 25 September 43 22 October 02 October 44 29 October 09 October 45 05 November 16 October 46 12 November 23 October 47* 19 November 30 October 48 26 November 06 November 49 03 December 13 November 50 10 December 20 November 51 17 December 27 November 52 24 December 04 December 1/15 31 December 11 December 08 July 15 July 22 July 29 July 05 August 12 August 19 August 26 August 02 September 09 September 16 September 23 September 30 September 07 October 14 October 21 October 28 October 31 October 11 November 18 November 25 November 02 December 09 December 16 December 08 July 15 July 22 July 29 July 05 August 12 August 19 August 26 August 02 September 09 September 16 September 23 September 30 September 07 October 14 October 21 October 28 October 31 October 11 November 18 November 25 November 02 December 09 December 16 December * changes are possible during the year ** the term of submission of materials for manufacture of advertising for 21 day before the date of delivery of ready original models