2016 sponsorship opportunities

CONTENTS
HISTORY
PARTICIPATION
EVENT SPONSORHIP
2016 RENDEZVOUS
RENDEZVOUS LOGISTICS
3-DAY EVENT AGENDA
SECURITY & LOGISTICS
NEW SAFETY MEASURES
AUDIENCE
PRE-EVENT MEDIA COVERAGE
FINAL WORD
AN INTERNATIONAL MEDIA EVENT
HISTORY
This year’s Leverick Bay Poker Run marks the
15th anniversary of a legendary event that has
drawn the attention of thousands of nautical
enthusiasts to the waters of the British Virgin
Islands. During the Leverick Bay Poker Run,
participants travel over a predetermined route
and, at each stop on the way, draw a playing
card until they complete the itinerary at Leverick
Bay Resort & Marina. At the end of the journey,
participants holding the best five-card poker
hand are crowned as the Poker Run victors.
The Poker Run has become a national holiday
in the BVIs, attracting a large amount of visitors
from the USVI and Puerto Rico. This year’s 15th
anniversary celebrations will certainly attract the
largest crowd in the history of this renowned
event.
The upcoming celebrations will forever change
the event’s history, with new surprises at every
stop, lots of prizes and a sophisticated fashion
show at the end of the event.
PARTICIPATION
During the First Poker Run in 2002, twelve boats
participated of which three came from Puerto Rico.
Henceforth, the event’s popularity has continued
to increase. By 2007, the event had grown to 80
boats. By 2009, the event doubled in size to 121
boats. We estimate this year’s competition will
bring in no less than 250 competing boats and
close to 2,500 participants. Every year, Poker Run
donates over $10,000 to benefit the Virgin Gorda
Charitable Trust and Animal Rescue & Control.
The event has raised more than U$S100,000 to
local charities in the BVI’s.
POKER RUN
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BOATS
EVENT GROWTH
2015
2014
2013
2012
2011
2010
2009
2008
2007
2003
2004 2005
2006
EVENT SPONSORSHIP
Welcome to the 15th edition of the most
important nautical event in the BVI, the
annual Leverick Bay Poker Run. This event has
become a national holiday in the BVI as every
year it continues to attract more sponsors and
participants. Better yet, the event is receiving
more media coverage than ever before and
has gone viral, reaching beyond Caribbean
boundaries and attracting participants as far as
the US mainland and Canada.
For 2016, organizers are expecting more than
300 boats and over 3,000 participants. This
is a great advantageous opportunity for your
company and brands. Don’t miss out on the
high level of exposure your brands will receive
at the Leverick Bay Poker Run on Sunday May
29, 2016. In the proposal attached, you’ll find
a sponsorship category that meets your needs.
Moreover, Poker Run organizers are open to any
promotional ideas you may have for enhancing
exposure before, during and after the event. In
addition to promoting and building awareness
for your business or products, your contribution
will benefit BVI charities.
We look forward to your presence at the 2016
Leverick Bay Poker Run!
PRIZES
Since its initiation back in 2002, the Leverick
Bay Poker Run has awarded cash prizes to those
participants who collect the best hands during the
run. For 2016, to incentivize more participation in
the run for those attending, Poker Run organizers
will be offering all participants (even those who
don’t collect a good hand), a second chance
to win prizes through participation in several
raffles. These raffles will award prizes (such as
vacation stays at first-rate hotels and villas in
Puerto Rico and other Caribbean locations) only
to participants and, in total, these will amount to
over $10,000. Funds from the expected added
participation will allow event organizers to cover
the proceeds intended for BVI-based charity
organizations.
The Poker Run is a fun family event whose main
purpose is attracting tourism to experience
the BVI in a safe and enjoyable manner while
also contributing to the well-being of the local
charities. When you participate, everybody wins!
2016 RENDEZVOUS
The 2016 Rendezvous, to be held in the morning
on the 29nd of May, will mark the beginning of the
15th anniversary of the Leverick Bay Poker Run.
The main purpose of the Rendezvous is to ensure
the safe passage of all participating vessels from
Fajardo, Puerto Rico, and to keep all the boats
together and organized while making one stop
in St. Thomas, and a second stop (location to be
determined) in BVI, and finally, to Virgin Gorda,
at our main base in Leverick Bay. The Rendezvous
A T L A N T I C
stops are great sponsorship opportunities as
sponsors will be able to coordinate targeted
promotions for the participating boats. The
2016 Rendezvous is meant to be an exciting way
to unite the international Poker Run community
while maintaining the nautical safety of all
participants on the way to Virgin Gorda. The
Poker Run organizers, the USCG and the local
authorities will help during the Rendezvous.
BRITISH
VIRGIN ISLANDS
O C E A N
JOST
VAN DYKE
ST. THOMAS
CROWN BAY V.I.P. STOP
& RENDEZVOUS
VIRGIN GORDA
(U.K.)
L
IS
NC ANNE
H
FRA
SIR AKE C
R
D
SAINT
JOHN
(U.S.)
GINGER ISLAND
COOPER ISLAND
PETER ISLAND
YS
UR
SAINT
THOMAS
(U.S.)
LSB
SAVANA
ISLAND
PIL
CULEBRA
(P.R.)
GUANA ISLAND
TORTOLA
(U.K.)
HANS LOLLIK
ISLAND
VIRGIN
PASSAGE
LEVERICK BAY
MARINA
GREAT
BVI STOP
CAMANOE
ND
OU
NORMAN ISLAND
U.S.
VIRGIN ISLANDS
A
C A R I B B E A N
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A
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S E A
RENDEZVOUS LOGISTICS
During the Rendezvous, event staff will work
with Sponsors to organize promotional efforts
aimed at event participants. The event staff will
distribute VIP badges to all sponsors participating
in the rendezvous. Individuals holding the VIP
badge will receive special discounts, goodies and
access to the Rendezvous main ports of Fajardo,
St. Thomas, and Virgin Gorda. The exact nature
of the discounts, goodies and access will be
announced during the weeks prior to the 2016
Rendezvous, as this depends on the finalization
of all sponsorship and production agreements.
3-DAY EVENT AGENDA
FRIDAY MAY 27, 2016
SUNDAY MAY 29, 2016
8:30 am
Rendezvous Starts - Villa Marina, Puerto
Rico
8:00-10:15 am
4:45-5:00 pm
A committee of local boats will welcome
the Puerto Rico and USVI fleets coming in
at the entrance of the North Sound.
10:15-10:30 am Captains’ meeting.
Location: Mountain Point at 18° 30’ 19.96”
N 64° 24’ 48.43” W.
10:30-10:45 am Official start of the 2016 Leverick Bay
Poker Run.
5:15-6:00 pm
Official arrival at Leverick Bay, or an official
BVI welcome and a cocktail reception.
Here, BVI Customs and Immigration will
clear all boats.
1st Stop/Card Harbour View
2nd Stop/Card Scaramouche Restaurant,
Sopers Hole
3rd Stop/Card “Pirates The Bight”,
Norman Island.
4th Stop/Card VGYH Rendezvous Bar
5th Stop/Finish Leverick Bay, North Sound
7:00-8:00pm
Leverick Bay Annual Poker Run prizes will
be announced.
8:00 pm
15th Anniversary Leverick Bay Poker Run
Closing Party starts with lots of surprises.
6:30 pm
8:30 pm
Welcome VIP reception for captains and
crew at the Restaurant at Leverick Bay.
A delicious BBQ buffet will be waiting
for us.
Party with the Jumbies starts at the
Jumbies Beach Bar!
SATURDAY MAY 28, 2016
10:30 am
Breakfast in Leverick Bay & Poker Run
registration.
Move Off to Start.
9:00-10:30 am
Breakfast at The Restaurant at
Leverick Bay.
*ALL BOATS BACK AT LEVERICK BY
5:30pm*
11:00 am
Departure to a “to be determined”
location on BVI for a day of fun in the sun.
5:30 pm
Band starts playing.
5:30-6.30 pm
Formulation of hands.
6:00pm
BBQ Starts.
6:00-7:55 pm
Fashion show.
12:30 am
Beach Party starts at the sponsors’
location.
4:00 pm
Departure from location.
5:30 pm
Arrival at Leverick Bay.
7:00 pm
Dinner at The Restaurant @ Leverick Bay
(Reservation Required).
8:30 pm
15th Anniversary Poker Run party starts at
the Beach Bar in Leverick Bay.
9:30 pm
Poker Run Fashion Show Begins at
Leverick Bay.
* Subject to change
SECURITY & LOGISTICS
During the three-day event, there will be a
coordinated security and logistics staff in
place. Each committee will be identified with a
different-colored shirt.
The staff will be organized as follows:
Rendezvous Committee
Leverick Bay Marina Committee
Food and Entertainment Committee
Special Activities Committee
Poker Run General Committee
NEW SAFETY MEASURES
Safety is of utmost importance for the 2016 Poker
Run. New safety measures will be set in place at
the start of this year’s run, following the same
protocol of the Poker Run of America in Florida. In
addition to enhancing safety measures, this new
starting process will also benefit the economic
activity of the 2016 Poker Run’s stop sponsors
and allow visitors to better enjoy all that each
stop-over during the run has to offer.
AUDIENCE
Fans will be targeted online via the Leverick
Bay Poker Run Website, British Virgin Island
Tourism Website, Facebook, and other social
networks. The Leverick Bay Poker Run 2016 is a
nautical sport offering continuous advertising
opportunities, including all Property Rights to use
the Leverick Bay Poker Run event Logo, Digital
Photo and Video footage, five-stop unlimited
access to provide exposure including, but not
limited to, banners, kiosks, models and additional
promotional activities (open to suggestions from
the brands’ Promotions Department, including
giveaways) and the exclusive right to promote at
each stop.
For the second time, the Poker Run 2016 will
have the added bonus of a strategic partnership
with CBS Caribbean. With over 55 minutes of
commercial time and several live coverage spots,
our sponsors will be able to capitalize on this
event, which is to be transmitted throughout
Puerto Rico and the greater Caribbean area. As
part of our agreement, qualifying sponsor will
have the opportunity to be interviewed during
the event. This is a great added-value feature that
will help us reach a much greater audience as part
of our marketing efforts. The Leverick Bay Poker
Run includes door prizes of up to $20,000 in cash
winnings, championship cups, and sponsorship
possibilities. This year, for the first time, over
$10,000 in prizes will be raffled to everyone
participating in the event. We encourage all
present to purchase a hand to receive your raffle
ticket, increase your chances of winning while
contributing towards BVI charities proceeds.
All leading brands will greatly benefit by having
exposure in this internationally acclaimed
legendary event. This year’s event will be the
biggest one yet with over 2000 spectators and
approximately 200+ boats. We estimate that 35%
of the boats will originate from Puerto Rico, 20%
from USVI and 45% from BVI.
PRE-EVENT MEDIA COVERAGE
Media coverage ranks top on our list of benefits
for sponsors. Sporting events such as The
Leverick Bay Poker Run create opportunities for
exciting and interesting newspaper coverage
and photographs, television exposure showing
sponsor logos on shirts, banners, etc. Such
exposure creates brand familiarity for consumers,
helping the logo and the brand stand out.
TV:
MARINAS:
• BVI Local TV - up to fifty 30-second spots during
the two weeks before the event (pending
negotiation).
• 6 -10 x 5 ft banners in each Fajardo marina.
• CBS Caribbean and Liberty Cablevision over 100 spots before, during and after the
event and coverage of the event transmitted
throughout Puerto Rico and the greater
Caribbean.
RADIO:
• All five Poker Run Stops will have a 12 x 5 ft
banner promoting the event.
Sponsoring the legendary Leverick Bay Poker
Run and the 2016 15th Anniversary Celebrations
is a strategic corporate decision that provides a
positive return on investment. Sponsors of The
Leverick Bay Poker Run 2016 will enjoy a wide
range of benefits such as:
• 35 spots on The Buzz FM 94.5 (St Thomas and
BVI radio station).
• Raise brand awareness and preference.
NEWSPAPER:
• Generate positive PR of the organization
as a whole.
• El Nuevo Día article.
• La Regata Nautical News - a full page ad and a
half-page ad.
• BVI Local Newspaper article.
ONLINE:
• 10K email drop to individuals who enjoy
nautical events.
• Facebook campaign with banner ads aimed at
boating enthusiasts and families (age of target
market 25 to 55 yr/o).
• PokerRunBVI.com website will be equipped
with new photography and video. All sponsor
logos will be posted on the website and linked
to all sponsors’ webpages.
• Increase brand sales.
• Provide attractive content for a range of
products and services such as giveaways,
models and merchandise (Shirts, Caps, Beer
Holders, etc.).
• Position the brand through associative
imagery.
• Enhance relationship with clients through
corporate hospitality at the Leverick Bay
Poker Run 2016 sporting event.
• Participate in the Rendezvous including the
Boat Caravan sailing out of Fajardo.
*All sponsors will be either mentioned or will have logo
placement on all pre-event coverage.
15th ANNIVERSARY
SPONSORSHIP PACKAGES
2016 SILVER SPONSORSHIP • VALUE: $1,000
Includes:
• Your company logo on all official event banners, flyers and posters distributed throughout
Puerto Rico, USVI, and BVI.
• Your company will be mentioned as one of the important sponsors during the event
award ceremony.
• Rights to produce and distribute promotional materials during the main event.
• Your Logo will be seen in ads transmitted by CBS Puerto Rico and Liberty in over 100 commercial spots
GOLD SPONSORSHIP • VALUE: $5,000
Includes:
• Your company logo on all official event banners, flyers and posters distributed throughout
Puerto Rico, USVI, and BVI.
• Your company will be mentioned as one of the important sponsors during the event
award ceremony.
• Rights to produce and distribute promotional materials during the main event.
• Your logo will be placed on the event’s official website: www.pokerrunbvi.com
• The right to place corporate banners on the event site.
• Your logo will be included on the event’s official t-shirts which will be distributed to all
participants during registration.
• You will have a live mention of your brand during all TV ads transmitted via CBS Puerto Rico
and Liberty
• Your brand’s Logo will be seen in ads transmitted by CBS Puerto Rico and Liberty in over
100 commercial spots
• Your brand will have a live mention during the event in a LIVE broadcast.
* Subject to minor modifications.
15th ANNIVERSARY
SPONSORSHIP PACKAGES (cont.)
PLATINUM SPONSORSHIP • VALUE: $10,000
Includes:
• Your company logo on all official event banners, flyers and posters distributed throughout
Puerto Rico, USVI, and BVI.
• Your company will be mentioned as one of the important sponsors during the event award ceremony.
• Rights to produce and distribute promotional materials during the main event, including
placement of promo premiums on all participants’ goodie bags, to be distributed during the
rendezvous and the main event.
• Your logo will be placed on the event’s official website: www.pokerrunbvi.com
• The right to place corporate banners on the event site.
• Your logo will be included on the event’s official t-shirts which will be distributed to all
participants during registration.
• Your corporation’s name will be added to all social media promotions and initiatives prior to and
during the event. This includes Facebook, Twitter, and nautical blogs. The estimated amount of
users reached is around 300,000.
• Prior to the event, your corporation’s name will be mentioned in all of the event’s radio spots
and newspaper articles.
• Your company logo will be included in the 10k e-mail drop campaign, which is sent to a
predetermined roster of boating enthusiasts and the event’s past participants.
• Your logo will be added to the official Poker Run 2016 movie. The company name and logo will
be included in the end credits.
• During the event, your company logo will have placement on one of the event’s helicopters.
• You will have the right to a booth during the main event. You will be able to hand out and distribute
promotional items as well as gather information about participants for future follow-up.
• You will have a live mention of your brand during all TV ads transmitted via CBS Puerto Rico and Liberty
• Your brand’s Logo will be seen in ads transmitted by CBS Puerto Rico and Liberty in over 100
commercial spots
• Your brand will have a live mention during the event in a LIVE broadcast.
• A representative of your company will be interviewed live at the event.
* Subject to minor modifications.
MAIN SPONSOR • VALUE: $15,000
The Main Sponsor is promoted as the Official Sponsor for the 2016 Poker Run, thus mentioned ahead of
all other sponsors and will have category exclusivity. Your logo and corporate image will be prominent over
others. The final 2016 Poker Run movie will incorporate the Main Sponsor’s corporate image within the
film’s content. A five minute edition, regarding the company’s involvement and contribution to the 2016
Poker Run, will be provided with highlights of the Main Sponsor’s participation. The Main Sponsor’s logo will
remain on the event’s website for a one year period.
Main Sponsorship Includes:
• Your company logo on all official event banners, flyers and posters distributed throughout
Puerto Rico, USVI, and BVI.
• Your company will be mentioned as one of the important sponsors during the event award ceremony.
• Rights to produce and distribute promotional materials during the main event, including
placement of promo premiums on all participants’ goodie bags, to be distributed during the
rendezvous and the main event.
• Your logo will be placed on the event’s official website: www.pokerrunbvi.com
• Your logo will be included on the event’s official t-shirts which will be distributed to all
participants during registration.
• Your corporation’s name will be added to all social media promotions and initiatives prior to and
during the event. This includes Facebook, Twitter, and nautical blogs. The estimated amount of
users reached is around 300,000.
• Prior to the event, your corporation’s name will be mentioned in all of the event’s radio spots
and newspaper articles.
• The right to place corporate banners on the event site.
• Your company logo will be included in the 10k e-mail drop campaign, which is sent to a
predetermined roster of boating enthusiasts and the event’s past participants.
• Your logo will be added to the official Poker Run 2016 movie. The company name and logo
will be included in the opening of the movie and in the end credits. The movie will also feature
a short interview with a company representative. Poker Run 2016 staff will coordinate the
interview during the event.
• During the event, your company logo will have placement on both of the event’s helicopters.
• You will have the right to a booth during the main event. You will be able to hand out
and distribute promotional items as well as gather information about participants for future
follow-up.
• Your brand’s Logo will be seen in ads transmitted by CBS Puerto Rico and
Liberty in over 100 commercial spots.
* Subject to minor modifications.
15th ANNIVERSARY
SPONSORSHIP PACKAGES (cont.)
MAIN SPONSOR BONUS:
If a local resort or BVI business chooses to perform as the event’s Main Sponsor and said local resort
or BVI business wishes to obtain their own promotional corporate video, we will produce, edit, and
deliver said promotional corporate video for a fee of $5,000. Creating a promotional corporate video
entails, in brief, bringing our film crew to the company’s location in order to make an on-site film about
the company or resort, highlighting the organization’s main qualities, offerings and attributes. Then,
we will proceed to splice this filmed material with aerial footage of the company and finally edit the
recording following an agreed-upon script and storyboard. This is an opportunity of remarkable value
for future promotional use, whether on the company website, social media channels, or as a DVD to be
sent to potential customers.
* Subject to minor modifications.
SPECIAL DONATION • VALUE: $500
Includes:
• Your company logo on all official event banners, flyers and posters distributed throughout
Puerto Rico, USVI, and BVI.
• Your logo will be placed on the event’s official website: www.pokerrunbvi.com
• The right to place one corporate banner on the event site and distribute product or promo items.
DISCLAIMER:
The promoters, models and/or company representatives will travel and work at their own risk. Neither JL
Marketing Firm nor Leverick Bay Resort & Marina will be held responsible for any damages or accidents
prior to, during or after the event. All promoters, models or brand representatives will be required to sign a
liability release form.
We, the above-signed, hereby acknowledge and agree to abide by the rules and regulations of The Leverick
Bay Annual Poker Run 2016 and Leverick Bay Resort & Marina. **Please write the authorized signature
initials on every page of this document.**
j.lopez@jlmarketingfirm.com
Questions?
Contact Javier López at 787-529-8064
pokerrunbvi.com
www.jlmarketingfirm.com
FINAL WORD
Sponsors and their staff deserve to feel
comfortable with the sporting event they are
investing in and, at the same time, get value for
their funds; the Leverick Bay Annual Poker Run is
a show that features sportsmanship, enthusiasm,
a great level of devotion, creates anticipation
and certainly provides an incredible amount of
fun! It reaches out to all demographics within
the boating community and fosters an inclusive
and friendly environment where there are no
divisions and everyone is welcome to join in
on the fun. As this anticipated day draws near,
everyone at The Leverick Bay Poker Run 2015
is excited to celebrate this exhilarating annual
event once more and warmly welcomes you into
this year’s Sponsors Group! As a Sponsor, you are
making a valuable contribution in an exclusive
opportunity where you will be able to present
and promote your business’ products and
services to a sophisticated high-end audience
boasting elevated standards. The Leverick Bay
Annual Poker Run 2015 serves as an ambassador
for your brand, essentially establishing your
product or service as reliable, innovative, lively,
and one that is audaciously going places.
We welcome all sponsors to join this legendary
event and be part of this very special 14th
anniversary celebration.
SPONSOR INFORMATION:
Name of Company/Organization: _____________________________________________________________
[The above name will be used in all publicity material unless otherwise specified.]
Name Title Company Division _________________________________________________________________
Address ____________________________________________________________________________________
City State Zip Code __________________________________________________________________________
Telephone • Fax • E-mail ______________________________________________________________________
Level of Sponsorship (please check one)
Sponsorship value is the total of cash, promotional items & advertising support
Main Sponsor $15,000.00+
Silver $1,000.00+
Platinum $10,000.00+
Special Donation $500.00
Gold $5,000.00+
Payment is due with signed contract. Please pay to the order of:
JL Marketing Firm Los Baños St # 66-2nd floor, Ocean Park, San Juan, PR 00913
Sponsorship is only valid if paid in advance by April 30, 2015.
Sponsorships are non-refundable.
In case of event cancellation, sponsors will receive a 100% refund.
Sponsor Authorized Signature
JL Marketing Firm/Leverick Bay Resort Representation
Sponsor Printed Name
Printed Name
Time / Date
Time / Date
pokerrunbvi.com