Grupo Sports World, S.A.B. de C.V.

Quarterly Fact Sheet
2Q 2012
BMV: SPORT
About Grupo Sports World
Grupo Sports World, S.A.B. de C.V. is one of the leading operators of family fitness clubs in Mexico.
The Company offers several concepts that are specifically designed so that all family members can
practice physical and sports-related activities under the same roof. Sports World has a wide range of
fitness programs and activities that focus on the specific needs of its members, as well as training,
health and nutrition services, which reflect the latest global trends in the fitness industry. Sports
World is listed on the Mexican Stock Exchange (BMV) under the ticker “SPORT.S” (Bloomberg:
sports:mm).
MISSION: To activate and transform lives promoting individual health and wellness.
Contact Information

Roberto Álvarez Falcón
CFO
Roberto González Heredia
Investor Relations
Tel: +52-55-5481-7790
inversionistas@sportsworld.com.mx
VISION:
To be recognized as the leading fitness company in Mexico, distinguished by
high quality service, facilities, Sports offerings and efficiency, ensuring the company’s
profitability and sustainability.
Content
Company’s Information
About GSW
Pg.1
Locations
Pg. 2
Management Team
Pg. 2

First and only public fitness company in Latin America.
Company Highlights
Pg. 3

Attractive business model, with an experienced management team.
Operation’s Summary
Pg. 3

One of the fastest growing fitness companies in Mexico.
Financial Summary
Pg. 3

Over $515 million pesos in revenue during 2011.
Share Performance
Pg. 4
Grupo Sports World S.A.B. de C.V.
Fact Sheet 2Q 2012
Locations
2011 & 2012 Openings
Mexico City & Metro Area
Mexico City &
Metro Area
SW Tijuana
n
n
n
n
n
n
n
n
n
n
SW Hermosillo
SW Monterrey
SW
SW
SW
SW
SW
SW
SW
SW
SW
SW
Centenario
San Ángel
Valle
Tecamachalco
Satélite
Patriotismo
Arboledas
Interlomas
Coacalco
Santa Fe
OPEN










SW
SW
SW
SW
SW
SW
SW
SW
SW
SW
Condesa
Palmas
Altavista
Paseo Interlomas
San Jerónimo
Luna Parc
Pabellón Bosques
Anzures
Pedregal
Amores
Under Construction


SW Prado Sur (2012)
SW Antara
(2012)
SW Veracruz
SW Puebla
Hab/km2
0 – 20
100 – 160
20 – 40
160 – 300
40 – 60
300 – 700
60 – 100
700+
= clubs opening during 2011/2012
Management Team
Fabián Bifaretti Zanetto, CEO.
Gerardo Garza Martinez, Director of Real Estate.
Mr. Bifaretti was named CEO of GSW on July 2012. Mr. Bifaretti
has over 20 years of experience in management, sales and
marketing, having worked for over 18 years with Telefonica
Internacional, where he last served as CEO of Telefonica Moviles
de Mexico (Movistar). Mr. Bifaretti graduated in Public
Accounting from the Universidad Nacional de la Plata in Buenos
Aires, Argentina.
Mr. Gerardo Garza is the current Director of Real Estate at Sports
World. Mr. Garza majored in Business Administration at the
Universidad Anáhuac del Norte and later earned a MBA at the IE
Business School in Madrid, Spain.
Roberto Álvarez Falcón, CFO
Mr. Álvarez joined the Company in 2007 and is the current CFO.
Mr. Álvarez majored in accounting at the Instituto Tecnológico
Autónomo de México (ITAM) and later earned a MBA at the
University of Texas at Austin.
Miguel Espejel Zavaleta, COO
Mr. Espejel joined the Company in January of 2012, and is the
current COO. Mr. Espejel majored in Business Administration at
the Universidad Anáhuac, and he has a MBA from the IPADE.
Cynthia Lisette Ulloa Ayón, Director of Human Resources
Mrs. Ulloa joined the Company in 2006. Mrs. Ulloa has a Masters
in Psychology from the UNAM University in Mexico.
Humberto Laguna Herrera, Director of Construction.
Mr. Laguna is the current Director of Construction at GSW. Mr.
Laguna majored in Civil Engineering at UNAM in 1989, he also has
a Masters in Business Administration from ITAM and over 20
years of experience.
Benito Le’Vinson Sastré, Director of Commercial Operations.
Mr. Le’Vinson ned the Company in 2007 and is the current
Director of Commercial Operations. Mr. Le’Vinson has a MBA
from the Universidad Anáhuac del Sur.
Mauricio Torres Quiroz, Director of Marketing.
Mr. Mauricio Torres joined the Company in April of 2012 as the
Director of Marketing. He graduated from the Universidad
Anáhuac and has over 19 years of experience in marketing.
2
Grupo Sports World S.A.B. de C.V.
Fact Sheet 2Q 2012
Highlights of 2Q 2012





The company announced the opening of 5 new clubs: SW Bosques, SW Anzures, SW Veracruz, SW Pedregal & SW Amores.
The company announced the start of construction and pre-sale of memberships at two new locations in Mexico City: SW Prado Sur, in
the high-end neighborhood of Lomas de Chapultepec and SW Antara inside the shopping mall bearing the same name in the
neighborhood of Polanco.
A new year-end guidance was announced for 2012, it consists of an increase in revenue of 43.5% YOY with an expected EBITDA margin
of at least 16%.
The Board of Directors announced that it had granted a group of investors permission to acquire between 5% & 9.99% of the company’s
outstanding shares.
After the end of the quarter the company announced a change in its high-level management. The company announced that it had hired
Mr. Fabian Bifaretti Zanetto as new CEO, replacing Mr. Hector Antonio Troncoso Navarro who will remain as Chairman of the Board.
Operations Summary
Active Users
Average Monthly Visits
270,000
40,000
35,000
250,000
30,000
230,000
25,000
2011
20,000
2011
210,000
2012
2012
15,000
190,000
10,000
170,000
5,000
150,000
1Q
1Q
2Q
*Number of final active users for each quarter
2Q
*Average of company-wide monthly visits during the quarter
Financial Summary
Net Revenue
2010
Net Revenue
Gross Contribution
Corporate Expense
Operating Income
EBITDA
Net Income
Operating Margin
EBITDA Margin
Net Income Margin
$
$
$
$
$
-$
464,472
126,580
65,703
66,266
110,363
4,313
13.1%
23.8%
8.3%
2010
Clubs at the beginning
of the period
Clubs at the end of the
period
Clubs under
construction/pre-sale
2011
$
$
$
$
$
$
507,758
125,282
74,375
46,488
91,795
10,570
10.0%
19.4%
9.5%
2011
$
$
$
$
$
$
LTM
2Q 2012
576,874
101,138
70,209
30,850
82,065
28,459
5.4%
14.2%
4.9%
$700
$600
$500
$400
$300
$200
$100
$2010
2011
LTM
2Q 2012
EBITDA
$120
$100
$80
$60
$40
$20
$2010
2Q 2012
2011
LTM
2Q 2012
Net Income
$35
14
14
20
14
19
25
$15
1
2
2
-$5
$25
$5
2010
2011
LTM
2Q 2012
3
Grupo Sports World S.A.B. de C.V.
Fact Sheet 2Q 2012
Share Performance
Share Performance Vs. IPC
ADTV
400,000
120.0%
350,000
115.0%
300,000
110.0%
250,000
105.0%
200,000
100.0%
SPORT
IPyC
95.0%
90.0%
150,000
SPORT
100,000
50,000
06/29/2012
06/25/2012
06/18/2012
06/12/2012
06/06/2012
05/31/2012
05/25/2012
05/21/2012
05/15/2012
05/09/2012
05/03/2012
04/26/2012
04/20/2012
04/16/2012
04/02/2012
04/10/2012
-
85.0%

Medium Marketability Rating in the Mexican Stock Exchange, ADTV over the last 3 months (as of JUN/30/12) of approximately 72,000 shares or
$1.0 million pesos.

SPORT.S has increased its value by 14.4% during 2012.

The current price still offers a 10.9% discount versus the IPO.
Market Cap
(June 31, 2012)
$1,185 Million Pesos
Number of Outstanding
Earnings per Share
Shares
2Q 2012
83’118,949
$0.14 pesos
Grupo Sports World S.A.B. de C.V. has been listed in the Mexican Stock Exchange
since October 7, 2010 under the ticker: SPORT.
Roberto Gonzalez Heredia
Investor Relations
www.sportsworld.com.mx/inversionistas
inversionistas@sportsworld.com.mx
Grupo Sports World S.A.B. de C.V.
Ave. Vasco de Quiroga #3880
Deleg. Cuajimalpa
México DF, 05300
4