- Schibsted

Transcription

- Schibsted

Monetisation
Adjacent
models
Build monetization
Invest in brand
Build traffic and inventory
Investor Seminar, Barcelona, 18 November 2014
3
Monetisation
Adjacent
models
Build monetization
Invest in brand
Build traffic and inventory
4




120
80%
100
65%
80
50%
60
35%
40
20%
20
5%

Revenues
EBITDA
EBITDA margin
0
-10%
2005 2006 2007 2008 2009 2010 2011 2012 2013 LTM

■
■
■
■
■
Total Monthly Visits indexed (Oct 2012 - Oct 2014)
150
Web
Apps
m.site
150
Web
Apps
m.site
150
125
125
125
100
100
100
75
75
75
50
50
50
25
25
25
0
0
0
Source: Internal data, indexation: Oct 2012 = 100
Web
Apps
m.site
10
COCHES.NET – STRONG POSITION IN THE
PROFESSIONAL CAR MARKET
■ Schibsted cover 4,200
car dealers, of a market
of approx 9,000 including
small shops
■ Editorial section supports
a strong position on new
cars and brand
advertisement.
11
WELL POSITIONED GENERALIST
■ Combined strong position in
generalist
■
To be strengthened through
Milanuncios acquisition
■
Some remedies expected for the car
market to get approval from
competition authorities
■
Closing expected in Q4 2014
■ 60% of Segundamano traffic from
mobile
12
FOTOCASA.ES – SHARED MARKET LEADER IN
REAL ESTATE
■ Schibsted cover
approx 10,000 real
estate agents, of a
market of around
15,000
■ Strong in Barcelona,
competition stronger
in Madrid.
■ International buyers
become even more
important.
13
INFOJOBS.NET – STRONG LEADER IN JOBS
■ InfoJobs revenues returned to
growth in Q2 2014
■ 9% revenue growth in Q3
2014
■ 19% growth in new sales – to
be translated to revenues in
2015
■ Number of vacant positions
on the site +45% Y/Y
14
Registered unemployment
Jan-06
Sep-06
May-07
Jan-08
Sep-08
May-09
Jan-10
Sep-10
May-11
Jan-12
Sep-12
May-13
Jan-14
Sep-14
Jan-06
Sep-06
May-07
Jan-08
Sep-08
May-09
Jan-10
Sep-10
May-11
Jan-12
Sep-12
May-13
Jan-14
Sep-14
Sep-2014
Jul-2014
May-2014
Mar-2014
Jan-2014
Nov-2013
Sep-2013
Jul-2013
May-2013
Mar-2013
Jan-2013
35
30
25
20
15
10
5
0
■
■
■
■
RECENT MARKETING INVESTMENTS YIELD EXTRA
TRAFFIC AND REVENUE GROWTH
Total Monthly Visits indexed (Jan 2010 - Oct 2014)
Total Monthly Revenues indexed (Jan 2010 - Oct 2014)
500
1.000
Web
m.site
Apps
900
400
800
700
300
600
500
200
400
300
100
200
100
Source: Internal data, indexation: Jan 2010 = 100
Jan-10
Apr-10
Jul-10
Oct-10
Jan-11
Apr-11
Jul-11
Oct-11
Jan-12
Apr-12
Jul-12
Oct-12
Jan-13
Apr-13
Jul-13
Oct-13
Jan-14
Apr-14
Jul-14
Oct-14
Jan-10
Apr-10
Jul-10
Oct-10
Jan-11
Apr-11
Jul-11
Oct-11
Jan-12
Apr-12
Jul-12
Oct-12
Jan-13
Apr-13
Jul-13
Oct-13
Jan-14
Apr-14
Jul-14
Oct-14
-
18
GENERALIST: ON WEB, SUBITO.IT HAS BUILT A LARGE GAP
WITH EBAY CLASSIFIEDS PROPERTIES
Monthly Visits – only desktop (Jan-Sep 2014, millions)
Monthly Page Views – only desktop (Jan-Sep 2014, millions)
50
800
45
700
40
2.0X
35
30
600
500
1.8X
25
400 5.2X
20
300
15
200
10
5
100
0
0
Jan
5.5X
Feb
Mar
Apr
May
Jun
Jul
Subito.it
Aug
Sep
Kijiji
Jan
Feb
EbayAnnunci
Mar
Apr
6.5
3.0
2.7
Source: Comscore (desktop)
15.7 / 102
5.5 / 16
5.9 / 16
Jun
Jul
Aug
Sep
Sum of Ebay Class.
Engagement KPIs (Sep. 14) Visits per Visitor PageViews per Visit / Visitor
Subito.it
Kijiji
EbayAnnunci
May
Time Spent per Visit / Visitor
8.8 / 57 min
3.6 / 11 min
4.0 / 11 min
Investor
Barcelona,
18 November 2014
Ratio between Subito.it and Sum of
Ebay Seminar,
Classifieds
Properties
19
GENERALIST: ON MOBILE IN 2014, SUBITO.IT HAD SO FAR
7 TIMES MORE APP DOWNLOADS THAN EBAY’S KIJIJI
Weekly installs – Android App (w1-w38 2014, thousands)
Weekly downloads – iOs App (w1-w38 2014, thousands)
60
14
50
12
10
40
8
30
6
Ratio between Subito.it
8.2X
and Kijiji total installs
20
4
10
2
0
0
0
2
4
6
8 10 12 14 16 18 20 22 24 26 28 30 32 34 36 38
Subito.it
Kijiji
Avg. Ranking Android
Lifestyle category
4.6X
Ratio between Subito.it
and Kijiji total downlods
0 2 4 6 8 10 12 14 16 18 20 22 24 26 28 30 32 34 36 38
Subito.it
Kijiji
Subito.it
Kijiji
Avg. Ranking iOs
Subito.it
Kijiji
#1
#14
Lifestyle category
#5
#32
Source: Distimo
Note: Data for Apps of EbayAnnunci not available
20
VEHICLES: SUBITO.IT IS NOW IN PAR WITH AUTOSCOUT IN
TRAFFIC AND CONTENT
Unique visitors (Jan–Sep 2014, millions)
3,5
For Subito.it, only
traffic in the “Vehicles”
section is considered
Number of Ads (Sep’13-Sep’14, thousands)
370
3,0
360
2,5
350
2,0
340
1,5
330
1,0
320
0,5
0,0
0
Jan
Feb
Mar
Apr
May
Subito.it
Engagement KPIs
(Sep. 14)
Subito.it (vehicles)
Autoscout
Jun
Jul
Autoscout
Aug
Sep
44:58
PageViews
per Visitor
91.1
33:10
69.4
Time per Visitor
Sep-13
Nov-13
Jan-14 Mar-14
Subito.it
May-14
Jul-14
Autoscout
Sep-14
Distribution of Ads (Sep 2014, thousands)
179
Subito.it
Autoscout
86
Source: Audiweb (for Subito, only traffic from the vehicles section), Autobiz
149
229
Private
Dealers
21
REAL ESTATE: BIG FIGHT AMONG THE VERTICALS;
SUBITO.IT GAINING LEADERSHIP IN PRIVATE CONTENT
Number of Ads (Sep’13-Sep’14, thousands)
Unique visitors (Jan–Sep 2014, millions)
3,0
750
700
2,5
For Subito.it, only
traffic in the “Real
Estate” section is
considered
2,0
650
600
550
500
450
1,5
0,0
Jan
0
Feb
Mar
Apr
Subito.it
Engagement KPIs
(Sep. 14)
Subito.it (real estate)
May
Jun
Immobiliare.it
Jul
Aug
Sep
Casa.it
20:13
PageViews
per Visitor
42.1
Immobiliare.it
19:09
38.1
Casa.it
09:11
15.1
Time per Visitor
Sep-13
Nov-13 Jan-14
Subito.it
Mar-14 May-14
Immobiliare.it
Jul-14
Sep-14
Casa.it
Distribution of Ads (Sep 2014)
Subito.it
132
333
Private
Immobiliare.it
61
Casa.it 21
651
Agents
517
Source: Audiweb (for Subito, only traffic from the real estate section), Autobiz Investor Seminar, Barcelona, 18 November 2014
22
DISPLAY ADVERTISING: SUBITO.IT IS GAINING MARKET
SHARE IN A SLOW GROWING MARKET
Display Advertising market (bnUSD, eMarketer)
+8%
1,18
■
Subito.it is starting to build a
significant presence in the Display
Advertising market in Italy
■
While the overall market growth is
rather low, Subito.it is growing at
around 40% YoY and sees potential to
further increase its market share
1,10
+9%
1,02
0,93
0,73
2012
0,78
2013
0,85
2014
2015
2016
2017
2018
23
ITALY IS LESS MATURE THAN FRANCE
GDP per capita (thousand EUR 2013, Eurostat)
Italy
Digital Advertising market (bnUSD, eMarketer)
2,8
25,5
1.6X
3,0
1,9
1,7
2,6
2,4
2,3
2,1
3,8
3,6
3,4
3,2
1.3X
France
31,9
2013
2014
2015
Italy
Internet population and penetration (million, eMarketer)
Italy
35,8
2016
2017
2018
France
Retail Ecommerce sales (bnUSD, eMarketer)
59%
34,2
4.5X
38,4
42,6
54,0
50,2
46,4
1.4X
France
49,7
77%
7,6
2013
X
Ratio between France and Italy
8,6
2014
10,5
9,6
2015
2016
11,6
2017
12,6
2018
24
SUBITO.IT ON TRACK FOR FURTHER GROWTH
■ Further expansion of the team (tech, product, analytics)
■ Continued focus on traffic and revenue growth, not
EBITDA
■ Continuous product improvements (particularly mobile)
■ Sales growth to be driven by volumes, display market
share and premium features
25
THE FUTURE IS NOW
SCHIBSTED INVESTOR SEMINAR 2014
2014

- Schibsted

Transcription

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