Sponsorship Package - Musical Muskrat Festival

2012
Sponsorship Package
Dear Wingham Business Partner,
Wingham comes alive with excitement and community spirit each year as it hosts The Musical
Muskrat Festival! This year’s event will run Friday, June 8th to Sunday, June 10th! New additions to
our festival this year including the Muskrat Mile and a Fireman’s Breakfast! Old favourites include
incredible musical talent featured throughout the weekend as well as the Mighty Maitland Regatta
cardboard boat races, Fireman’s Games and Car Show. From beginning to end, the Musical
Muskrat Festival is the perfect time to catch up with neighbours, support your local teams and
challenge your greatest rivals! This weekend will be a fantastic time to spend quality time with the
entire family. Children can take part in many of the fun filled activities and entertainment.
The Festival will once again offer a variety of delicious food options, including the famous Chicken or
Rib dinner on Friday night and the Fireman’s Breakfast and Pulled Pork dinner on Saturday. The
Wingham Scouts will be operating the food booth providing snacks and tasty treats throughout the
weekend and Minor Hockey, along with the Wingham Ironmen will be hosting fundraising BBQ’s.
The sense of community that Wingham’s Musical Muskrat Festival creates by bringing together a
number of associations and groups to provide everyone with a fun-filled weekend on the Maitland
Shore has always been key to the Festival’s success. This is an excellent opportunity for your
organization or business to take part and showcase your community spirit and support through
sponsorship.
Past Sponsors can attest to the invaluable exposure and rewards of being a Musical Muskrat Festival
Sponsor! Our Marketing Plan demonstrates incredible exposure for your company and allows you
the opportunity to not only strengthen the community spirit that the Festival exhibits but become a
part of it! In turn, your company will have a chance to reach out to your customers while attracting
new customers in a multi faceted marketing plan. Please take a moment to look over this package
and find a sponsorship that best suits your needs!
Best Regards,
The Musical Muskrat Festival
Please contact Angela Mann to confirm your sponsorship. Ange can be reached at 519.357.2212 or
awmann@eastlink.ca.
Media & Marketing
The Musical Muskrat Festival will be promoted using the
following mediums:
Radio (3 Week Campaign)
-Live Interviews on 94.5 The Bull & AM 920
-Recorded Interview on The One Community Minute
(aired 4x’s/week for 3 weeks)
-Live Appearances on AM 920 Talk show to promote MMF
-Guest host on AM920 Coffee Club to promote MMF
-Live Liners on all Three CKNX Stations
(min.3/day/station)
-ALL Community Cruisers on site over the weekend
-15– Thirty sec Commercials on The One
-15—Thirty sec Commercials on The Bull
-Community Calendar on ALL Three Stations
-Giveaway of Chicken or Rib Dinner tickets with live on air
mention of the MMF
Media & Marketing cont’d
Newspaper Advertising
-Event Program listing advertised in Wingham Advance Times.
Event Programs
-500 Event Programs outlining Weekend events distributed through local
businesses.
Posters
-100 Colour posters distributed throughout North Huron
and Surrounding area.
Website
-Musical Muskrat Festival Website to include Full event details
-Sponsors logos on main page with links to sponsor website.
Other
Social Media (Facebook, Twitter)
Community Bulletins/Newsletters
Banners across Josephine St.
Youtube
Email
Insert in North Huron Water Bills
Community Partners
Elementary School Contests to promote MMF
(Posters, Story Telling and Poems)
Contest Entries will be displayed at Local Businesses
Wingham Business Alliance Email Blast
Window Displays in Vacant Business windows

Platinum Sponsor
$2,000 Investment
**BONUS If you are willing to be an Annual Platinum Sponsor for the
next 3 years, see Your Company Logo on Festival Banner(s) across
Josephine St. (Limited to 1 Sponsor)
Your Company Name
(approx. 100 mentions)
included in ALL Radio Promotion
Your
Company Logo Prominently Displayed on all Promotional
Material Including:
Muskrat Mile T-Shirts
Posters
Weekend Event Programs
Sign acknowledging Sponsors in Event Tent
Community Bulletins/Newsletters
Contest Entry Forms
Boat Races Registration
Facebook Page
Wingham Business Alliance Email Blast
Tickets
Insert in North Huron Waterbills
Live
Sponsorship mentions throughout all Major Weekend Stage
Events
Your Company Banner (provided by Sponsor) and Display
Opportunity at Musical Muskrat Festival to promote your local
business.
Opportunity to hand out any promotional materials/giveaways
throughout the weekend
Logo and Link on MMF Website as Platinum Sponsor
Logo and link on MMF page at CKNX radio Website
Poster for Your Window acknowledging your Sponsorship
Gold Sponsor
$1,000 Investment
Your
Company Name included in Most Radio Promotion
(approx. 60 mentions)
Your Company Logo Displayed on All Promotional Material
Including:
Posters
Muskrat Mile T-shirts
Weekend Event Programs
Sign acknowledging Sponsors in Event Tent
Community Bulletins/Newsletters
Contest Entry Forms
Facebook Page
Wingham Business Alliance Email Blast
Insert in North Huron Waterbills
Live
Sponsorship mentions throughout Most Major Weekend
Stage Events
Your Company Banner (provided by Sponsor) and Tabletop
Display Opportunity at Musical Muskrat Festival to promote your
Local business.
Opportunity to hand out some promotional materials/giveaways
At one event during the weekend
Logo and Link on MMF Website as Gold Sponsor
Logo and link on MMF page at CKNX radio Website
Poster for Your Window acknowledging your Sponsorship
Silver Sponsor
$500 Investment
Your
Company Name included in Some Radio Promotion
(approx. 30 mentions)
Your Company Logo Displayed on Promotional Material
Including:
Posters
Muskrat Mile T-Shirts
Weekend Event Programs
Sign acknowledging Sponsors in Event Tent
Facebook Page
Wingham Business Alliance Email Blast
Live
Sponsorship mentions throughout One Major Weekend
Stage Event (Sponsor choice of which event)
Your Company Poster (provided by Sponsor) and Tabletop
Display Opportunity at Musical Muskrat Festival to promote your
Local business.
Opportunity to hand out some promotional materials/giveaways
At one event during the weekend
Logo and Link on MMF Website as Silver Sponsor
Logo and link on MMF page at CKNX radio Website
Poster for Your Window acknowledging your Sponsorship
Bronze Sponsor
$300 Investment
Your
Company Name Displayed on Promotional Material
Including:
Posters
Weekend Event Programs
Sign acknowledging Sponsors in Event Tent
Live
Sponsorship mentions throughout One Weekend
Event (Sponsor choice of which event)
Opportunity to hand out some promotional materials/giveaways
At one event during the weekend
Logo and Link on MMF Website as Silver Sponsor
Logo and link on MMF page at CKNX radio Website
Poster for Your Window acknowledging your Sponsorship
Friend of the Festival Sponsor
$100 Investment
Your
Company Name Displayed on Promotional Material
Including:
Weekend Event Programs
Sign acknowledging Sponsors in Event Tent
Poster
for Your Window acknowledging your Sponsorship
Levels of Sponsorship
April 16th deadline
Opportunity
Street Banner
Platinum
$2,000
April 21st deadline
Gold
$1,000
Silver
$500
Some
Bronze
$300
Friend of the
Festival $100
Yes
Radio Promotion
- Live Interview Mentions
All
Most
- Recorded Interview Mentions
All
Most
- Community Cruiser Mentions
All
- 30 Second Commercial Mentions
All
Most
- Muskrat Mile T-Shirts
Prominent
Included
- Posters
Prominent
Included
-Programs
Prominent
Included
- Sponsor sign in Event Tent
Prominent
Included
- Community Bulletins
Prominent
Included
- Boat Race Registration Forms
Prominent
Included
- Facebook Page
Prominent
Included
- WBA Email Blast
Prominent
Included
Some
Sponsor Logo
- Tickets
- Water Bill Insert
Name Listed
Included but
Smaller
Included but
Smaller
Name Listed
Name Listed
Name Listed
Included but
Smaller
Included but
Smaller
All
Prominent
Included
LIVE Sponsorship Announcements
Entire Festival
Most
One Major Event
Sponsor Banner and Display
Sponsor Handout of Promotional
Material
Entire Festival
Tabletop
Tabletop
Entire Festival
One Event
One Event
One Event
One Event
Logo and Link to MMF Website
Prominent
Included
Included
Included
Included
Logo and Link on CKNX Website
Prominent
Included
Included
Included
Included
8.5x11 "Bronze"
8.5x11 "Friend of
the Festival"
Window Poster
11x17"Platinum"
8.5x11 "Gold"
8.5x11 "Silver"
One Event