Utilizing Mobile Messaging for Heightened

Utilizing Mobile Messaging for Heightened

Utilizing Mobile Messaging for
Heightened Engagement
Terry Dry, President
Fanscape
Tuesday, February 26, 2008
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The Client
Mobile Social Networking
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2
The Client’s Struggle
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Traditional
Offline & Online Media
- INEFFECTIVE –
3
Fanscape’s Solution
Targeted
Sweepstakes
Mobile
Messaging
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Artist
Endorsement
Online
Publicity
Social
Networking
4
Goal
1,000
NEW USER
REGISTRATIONS
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Ages 13-29
TARGET DEMOGRAPHIC
5
Concept
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Urban Leaning
Platinum Artist
Extremely Active
Mobile Fanbase
6
Marketing Execution
Sweepstakes Registration
INCOMING SMS
Go to Rabble now
<http://rabble.com/f
anscape> and meet
new friends, share
pix, and get info
from Pretty Ricky
and other bands on
your phone.
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Confirmation Message & Email
SMS
7
Marketing Execution: Promotion
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Online Street Team Email
69,000 Subscribers
Artist Endorsement
8
Marketing Execution: Promotion
Pretty Ricky MySpace Bulletin
Sent To 660,000 Friends
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Social Networks
9
Marketing Execution: Promotion
Starpulse.com
6.2 Million
Monthly Unique Visitors
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Online Publicity
10
Marketing Execution:
Mobile Communication
Artist-Fan Interaction
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Free Mobile
Wallpaper
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Results
1,525
NEW USER REGISTRATIONS
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Goal Exceeded By 52%!
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Results
• 2.9 Million Unique Views
• 10,200 Wallpaper Downloads
• 7,400 Contest Entries
• 7,400 Follow-up Emails
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• 2,000 SMS Messages Sent
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Credits/Thank You
Lauren Kahner, Director, Marketing
Shane Rodack, Director, Creative
Services
Derrick Oien
Deborah Critten, The Rabble Team
Terry Dry, Fanscape
terryd@fanscape.com
323-785-7752
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Pleasure Says:
Look me up on…
14