debbie.ward@mamaco.com

“There is no greater advert for
London as a creative, multi-cultural,
party-loving city than Lovebox”
- The Times
B r a n d Pa r t n e r s h i p s 2 0 1 4
LoV E B OX I S PA R T O F M A M A & CO M PA N Y
MAMA Brand Solutions
MAMA brand solutions devise, develop and deliver effective brand led cross-media solutions to millions of
music fans from brand programming, promotion and media support through to creation of the coolest live
music arenas and festivals. To create the most effective solutions, we interact closely with key talent across
Mama & Co to ensure the activity is up to the minute, authentic, dynamic and above all, effective.
Amplification
MAMA Venues
10 venues including: The Forum, Barfly Camden, The Jazz Cafe, The Garage, The Borderline, Hoxton Bar &
Kitchen (all London based), The Ritz (Manchester), East Village Arts Club (Liverpool), The Picture House
(Edinburgh), The Institute (Birmingham).
18 music websites
MAMA Festivals
4 festivals including: Lovebox, The Great Escape, Global Gathering, and the award winning Wilderness Festival.
The Fly
The UK’s leading music
magazine (abc jul-dec 71,000/
readership 492,000).
Combined impressions of over
2 million per month.
Ove 600,000 Facebook &
Twitter fans
E-shots
Over 3 million emails sent
MAMA Talent
every month to gig goers
Headed up by the co-founder of UK nightclub brands Chibuku Shake Shake, Circus, The Warehouse Project
and Parklife Festival, MAMA promoters are a fresh, talented and exciting team, focused on booking artists
into MAMA festivals, venues and branded shows. MAMA promoters are experts across every key music genre,
particularly new music, and book over 3,000 artists into MAMA estate every year.
(including MAMA Presents
round up of gigs to 540,000
every week).
Ticketing
In the past 12 months MAMA
& Co were responsible for over
1 million tickets.
LOVEBOX
OVERVIEW
LOVEBOX
INTRODUCTION
Now in its 12th year, Lovebox has established itself
as the must go to event on the bristling London
summer social calendar.
For one weekend every summer, Victoria Park
plays host to a festival without comparison as
Lovebox overruns the city with unrivalled parties,
performances and happenings.
Every corner of the site bears witness to the
festival’s unparalleled passion for music, art,
carnival, fashion and food.
Giant art installations and theatrical sets sourced
from the likes of Glastonbury and Burning Man
dominate the scene, as dramatic stages play host
to incredible acts and artists. Secret corners lie
waiting to be discovered at every turn, hiding
surprise sound systems, band-stands, cabarets and
other random acts of absurdity.
No festival better represents the London summer
spirit of hedonistic excitement.
LOVEBOX
DEMOGRAPHIC
Demographic
Core - 18-35
Friday 18-24
Saturday 24-35
Sunday 24-35
Core: ABC1/B2
Male/female: 57/43
Independent, confident, media savvy,
young & music-loving.
Attendance
Total attendance 2013 - 70,000
Friday - 30,000
Saturday - 25,000
Sunday - 15,000
LOVEBOX
LO C AT I O N
Victoria Park boasts a perfect location, set between
Bethnal Green, Hackney and Bow, three of the
capital’s most socially dynamic and creative
quarters.
The naturally beautiful space provides both the
open expanses for that festival party rush and the
hidden corners of calm which define Lovebox as a
true festival experience in the heart of London.
Site build and event management is provided by
industry leaders ensuring unblemished operational
systems, safety and security for this large scale
event.
Victoria Park
London E3
Accessible by bus, tube and overground trains
LOVEBOX
MARKETING
Audience Reach
“AN ANNUAL LOVE LETTER TO THE CAPITAL” - THE GUARDIAN
FRIDAY 19TH JULY
SATURDAY 20TH JULY
AZEALIA BANKS PLAN B
JURASSIC 5
RUDIMENTAL
FOREIGN BEGGARS / ODDISEE
D’ANGELO
KWABS / QUADRON / SID BATHAM
RED BULL MUSIC ACADEMY
PRESENTS MARK RONSON
RED BULL MUSIC ACADEMY
PRESENTS DAVID RODIGAN'S RAM JAM
MARK RONSON
DAVID RODIGAN MBE
A-TRAK / KENNY “DOPE” GONZALEZ
JAZZIE B (SOUL II SOUL)
TODDLA T SOUND / DRE SKULL / ARTWORK
IRATION STEPPAS / VENUM SOUND
RUDI ZYGADLO (RED BULL MUSIC ACADEMY ALUMNI)
ANNIE MAC PRESENTS
ANNIE MAC / DISCLOSURE
SPECIAL GUEST: WILEY
REDLIGHT (LIVE) / DUKE DUMONT
(DJ SET)
BREACH / MELE / LULU JAMES / MONKI
NOISEY IN ASSOCIATION WITH THE HYDRA
FLYING LOTUS (LIVE)
JULIO BASHMORE
SPECIAL GUEST: SBTRKT (DJ SET)
JOHN TALABOT (LIVE) / GASLAMP KILLER
GOLD PANDA / DOLAN BERGIN
RUSSIAN STANDARD HOUSE OF DAVAI
THE CORRESPONDENTS / SAM & THE WOMP
REBEL BINGO / ANDREYA TRIANA
UNCLE VANYA’S DISCO PARTY
BOXFRESH SOUNDSYSTEM
DAUWD / MOXIE / TAYO PAPOOLA
AUNTIE FLO / HOT BLOOD
JAZZ CAFE STAGE
BADBADNOTGOOD / PURPLE FERDINAND
JAKE ISAAC / RUEN BROTHERS
OLIVIER ST LOUIS / AMPLIFY DOT
BUTTONED DOWN DISCO X ANTICS
VIP HOSTED BY MODA BLACK IN ASSOCIATION WITH RWD
JAYMO & ANDY GEORGE
NO ARTIFICIAL COLOURS / HAUSWERKS
MIA DORA / UNIT 7
GOLDFRAPP
UK FESTIVAL EXCLUSIVE
SO SOLID CREW / NETSKY (LIVE)
ALUNAGEORGE / JOHN NEWMAN
SCRUFIZZER / CHARLIE WILSON
SUNDAY 21ST JULY
TIC
KE
FRO TS
£35M
!
KON / DJ DRAMA / SEB CHEW & GREENMONEY
ALITREC (RED BULL MUSIC ACADEMY ALUMNI)
HOT CREATIONS PRESENTS
JAMIE JONES
ART DEPARTMENT
SUBB-AN / LEE FOSS
INFINITY INK / RICHY AHMED / PBR STREETGANG
HOSPITALITY PRESENTS
NETSKY (DJ SET)
HIGH CONTRAST
DANNY BYRD / CAMO & KROOKED
LONDON ELEKTRICITY
S.P.Y. / NU-LOGIC / FRED V & GRAFIX / LUNG
SPECIAL GUEST: B-TRAITS
MC’S: DYNAMITE, WREC, LOWQUI & MORE
RUSSIAN STANDARD HOUSE OF DAVAI
DJ YODA & THE TRANS-SIBERIAN
MARCH BAND
HURTS / LIL’ KIM
KELIS / LIANNE LA HAVAS
MS MR PLUS MANY MORE T.B.A.
RED BULL MUSIC ACADEMY
PRESENTS HARVEY’S DISCOTHEQUE
DJ HARVEY
ERIC DUNCAN (RUB N TUG) / PRINS THOMAS
FORCE OF NATURE / IDJUT BOYS
HEIDI / SOLOMUN
FRANKIE KNUCKLES
DERRICK CARTER / BICEP
KIM ANN FOXMAN / KRANKBROTHER
LOVEBOX LIVE PRESENTS
PAUL KALKBRENNER (LIVE)
BENOIT & SERGIO (LIVE)
FACTORY FLOOR / PURITY RING
MISS KITTIN (LIVE)
ZEBRA KATZ / LE CAROUSEL / MYKKI BLANCO
RUSSIAN STANDARD HOUSE OF DAVAI
JONNY WOO SHOW (LIVE)
A LOVE FROM OUTER SPACE
HORSE MEAT DISCO
(ANDREW WEATHERALL & SEAN JOHNSTON)
(SEVERINO / JIM STANTON / JAMES HILLARD / LUKE HOWARD)
REBEL BINGO / MISS HOPE SPRINGS
BOXFRESH SOUNDSYSTEM
JODIE HARSH (ROOM SERVICE)
KRIS DI ANGELIS (WAR)
DAN BEAUMONT (DALSTON SUPERSTORE)
THE LOVELY JONJO (HOT BOY DANCING SPOT)
SUPA DUPA FLY X ROCK THE BELLES
EMILY RAWSON / KAYPER / FEARNEY / SWERVE
SHORTEE BLITZ / CJ BEATZ / MATCHSTICK
THE FLY PRESENTS
GHOSTPOET / RAINY MILO / BIG DEAL / SPLASHH
BIPOLAR SUNSHINE / JOSEF SALVAT / OWLLE
MAUSI / ROSCIUS
VIP HOSTED BY KUBICLE IN ASSOCIATION WITH NOTION
KENNY GLASGOW (ART DEPARTMENT) / LUCA C (INFINITY INK)
PBR STREETGANG / DEATH ON THE BALCONY
STEPHANE GHENACIA & GUILHEM MONIN
EAST SIDE STRUT
HANNAH HOLLAND (PARIS ACID BALL)
MARK ASHLEY DUPE (DUPES DEN)
CRACK MAGAZINE PRESENTS
JON HOPKINS / HYETAL (LIVE)
GABRIEL BRUCE / CHLÖE HOWL / FEAR OF MEN
ROSCIUS / MOKO / IDLES / JOEY FOURR
VIP HOSTED BY FUTURE DISCO
GREG WILSON / KIM ANN FOXMAN
BONAR BRADBERRY / SEVERINO / GUY WILLIAMS
SEAN BROSNAN / THE POOL DJ’S
HEART, SOUL, ROCK & ROLL
WWW.MAMACOLIVE.COM/LOVEBOX
Media focus on festival culture, middle youth
and lifestyle brands
2013 Campaign highlights
•
•
HEIDI PRESENTS THE JACKATHON
INTRODUCINGLIVE PERFORM ‘DISCOVERY’
REBEL BINGO / SWING PATROL / OUT EAST
KINDNESS (DJ SET) / THE REVENGE
BOBBY CHAMPS / COTTAM / VOYEUR
BIG NIGHT OUT SOUNDSYSTEM
2013 campaign reached:
c. 13 million people nationally
c. 9 million people in London
•
•
Cover of the Time Out Festivals Guide
7 full page adverts in the London Evening
Standard
Extensive digital underground campaign
RBMA Forum Show featuring Chic
Media Partnerships
Metro
London Evening Standard
Time Out
Resident Advisor
Fact
Notion
Noisey
Crack Magazine
RWD
Beige
SBTV
CBS Outdoor
LOVEBOX
ON LINE
On line stats
20 Lovebox e-shots sent over 7 months to a
database of 71,000.
Lovebox website:
463,727 people visited the Lovebox website between
1 July and 31 July 2013 (twice more than 2012)
Lovebox social media:
Lovebox communicates with an active and
passionate Facebook & Twitter fanbase:
Facebook: 65,000 likes
Twitter: 19,400 followers
LOVEBOX
P R ess c o verage
LOVEBOX
TA L E N T
LOVEBOX
MUSIC
From the rock & roll chaos and glamour of
supercharged sets and epic performances against
dramatic backdrops to chuggy jams under the trees
and jump-up lunatic dance-floor smashers, music
is the heart of Lovebox.
Thanks to solid relationships with an ever
increasing pool of agents, managers, promoters,
journalists, venue owners, fanzine fanatics and
hardcore groupies, each year’s Lovebox lineup
involves a curation of bands and DJs spanning the
genres, from hot breaking acts to stadium rousing
legends, with everything in between.
Lovebox 2013
Azealia Banks
AlunaGeorge
Annie Mac Presents
D’Angelo
Disclosure
DJ Harvey
Flying Lotus
Goldfrapp
Hurts
Jurassic 5
Kelis
Marc Ronson
Plan B
Rudimental
“Doing away with the tribal
boundaries of music genres
and defying broader social
conventions, Lovebox is now a
swelling and unifying three day
hedonistic wonderland.”
- Subba Cultcha
LOVEBOX
PREVIOUS ARTISTS FROM 2002 TO 2012...
LOVEBOX
PREVIOUS ARTISTs
There’s more love at Lovebox
15-17 JUNE 2012 - A DECADE OF LOVE
15 -16-17 J ULY - VICTORIA PARK, EAST LONDON
WE HAVE BAND
RINSE 106.8FM
SKREAM - ZINC+
BRACKLES - MARCUS NASTY
TRIM - SUPPLIER
DIGITAL SOUNDBOY
EASTSIDE CARNIVAL
RUSKO
SHY FX + STAMINA MC
BREAKAGE
THE TODDLA T SOUND
with SHOLA AMA / SEROCEE / DRS
YOUNGMAN LIVE - B TRAITS
DISMANTLE - THE HEATWAVE
FACTMAG.COM PRESENTS
2 BEARS
JAGUAR SKILLS
GRECO-ROMAN SOUNDSYSTEM
RED BULL MUSIC ACADEMY
HESSLE AUDIO ft
PEARSON SOUND,
BEN UFO and PANGAEA
B I R T H DAY
I AM A CAMERA - JONNY WOO
DALSTON SUPERSTORE LIVE
O N E
T I M E
O N LY
SECOND STAGE
BOOKA SHADE
RITA ORA
STOOSHE - MZ BRATT - CRAZY P
DOT ROTTEN
LAST DINOSAURS - BIG KIDS
SWISS LIPS - NEXTMEN
HOSPITALITY featuring
NETSKY - HIGH CONTRAST
DAVID RODIGAN
CAMO & KROOKED
DANNY BYRD
LONDON ELEKTRICITY
plus special guest MC’s, hosts and vocalists
CROSSTOWN REBELS PRESENT
A REBEL RAVE
DAMIAN LAZARUS
MACEO PLEX
ART DEPARTMENT
AMIRALI LIVE
ROBERT JAMES
WARM & ELECTRIC MINDS ft.
DIXON - PROSUMER
JOY ORBISON - MOVE D
ART AGAINST KNIVES
LOVEBOX RESIDENTS: HOT BLOOD
GILLES PETERSON
KLOSE ONE - MONKI - MARTELO
UNKNOWN TO THE UNKNOWN
PLUS MORE
NIKI & THE DOVE
THE FULL LIVE SHOW IS BACK
PICTURES MUSIC presents LAPALUX b2b DAUWD
MOXIE
CRYSTAL FIGHTERS
THE RAPTURE - SAM SPARRO
E XC L U S I V E
GERD JANSON - AUNTIE FLO
WARM RESIDENTS
DOLAN BERGIN
BENJI B - MELE - BRENMAR
LANA DEL REY
CHAKA KHAN
CHIC FT NILE RODGERS
ART AGAINST KNIVES
NORMAN JAY
ROB MADE - WORK IT
TOM STARR - COOKS - PLUS MORE
AZARI & III
PATRICK WOLF
TYSON - THE GOLDEN FILTER
SAINT SAVIOUR - RONIKA - CHEW LIPS
THIS IS...CIRCUS
IN ASSOC. WITH QX MAGAZINE
MIKA - DEV
FELIX DA HOUSECAT
ASHLEY BEEDLE
KRIS DI ANGELIS (LIVE)
JODIE HARSH - JOSHYOU ARE
IMMODESTY BLAIZE - SCOTTEE - PLUS GUESTS
THE WOMBATS
METRONOMY BEARDYMAN
EXAMPLE
WASHED OUT - ALEX CLARE - ENOTE
ED SHEERAN - ARCHITECTURE IN HELSINKI
ED BANGER ARENA: SEBASTIAN, BUSY P,
CARTE BLANCHE LIVE (DJ MEHDI & RITON), CASSIUS, UFFIE
FWD >> RINSE ARENA: SKREAM,
ROLL DEEP DJ & MC SET - MS DYNAMITE - ZINC & TIPPA
ROSKA & JAMIE GEORGE - KODE 9 - PLASTICIAN & P MONEY
VICE ARENA: FLYING LOTUS LIVE
HERVÉ - HUDSON MOHAWKE - PHOTEK LIVE
SNOOPDOGG "DOGGYSTYLE"
FT DAZ DILLINGER AND KURUPT (THA DOGG POUND), RBX, LADY RAGE, WARREN G AND JOE COOL
JESSIE J - THE DRUMS
SANTIGOLD - KATY B - LYKKE LI
TRAILER TRASH VS
GUTTER SLUT PRESENT
GROOVE ARMADA PRESENT RED LIGHT
FENECH SOLER - ZIGGY MARLEY - THE JOY FORMIDABLE - DRY THE RIVER
FT. JAMES MURPHY & PAT MAHONEY
(DFA / LCD SOUNDSYSTEM)
IVAN SMAGGHE
MULLETOVER - SETH TROXLER - ART DEPARTMENT - AME - SEBO K
DJ HELL - TIGA
SPECIAL DISCO VERSION
HANNAH HOLLAND - MIKKI MOST
PER QX - NIC FISHER - ALEXANDER PARADE
MISS CRYSTAL MC
THE NYC DOWNLOW
HORSE MEAT DISCO
ANDREW WEATHERALL
TIM SWEENEY - OPTIMO
JIM STANTON & JAMES HILLARD
SEVERINO - LUKE HOWARD
SUPERSTORE DISCO TENT
THE LOVELY JONJO - DAN BEAUMONT
JOHN SIZZLE - A MAN TO PET
ART AGAINST KNIVES
STEVE KOTEY - FACE AND HEEL
FUTUREBOOGIE DJS
MAXXI SOUNDSYSTEM
RON BASEJAM (CRAZY P
PLUS MORE
BAG RAIDERS - MAVERICK SABRE - THE PHOENIX FOUNDATION - JESS MILLS
HIGH CONTRAST - DAVID RODIGAN
LONDON ELEKTRICTY - DANNY BYRD
HOSPITALITY
FRIDA
Y
£28.50
MOTOR CITY DRUM ENSEMBLE - APPLEBLIM - FLOATING POINTS - MARK E - ROSS ALLEN
SUN 17 JULY
BLONDES LIVE
GRECO-ROMAN presents
DISCLOSURE LIVE - BAIO
NORMAN JAY - DELILAH
T E N T H
GRACE JONES
VERY
SPECIAL
GUEST
SAT 16 JULY
REDLIGHT - P MONEY
BOY BETTER KNOW
PLASTICIAN - MS DYNAMITE
ROSKA - MZ BRATT - N TYPE
EMELI SANDE
MAVERICK SABRE
KELIS
LITTLE DRAGON
PERFORMING
MADEON - DEVLIN
FRIENDLY FIRES
FRI 15 JULY
HOT CHIP
CRYSTAL CASTLES
MAGNETIC MAN
SUB FOCUS LIVE
SCISSOR SISTERS
2MANYDJS - BLONDIE - ROBYN
KELIS - MARC ALMOND - BETH DITTO
CLOSING
THE MAIN
STAGE
AZARI & III - BLACK DEVIL DISCO CLUB - HARD TON - MEN
HORSE MEAT DISCO - TENSNAKE - JONNY WOO
THE SHIT ROBOT SHOW LIVE - PLANNINGTOROCK - FERAL AKA MC KINKY - RETRO/GRADE
THIS IS...CIRCUS: STYLE OF EYE / FRED FALKE / FILTHY DUKES / JODIE HARSH / KRIS DI ANGELIS (LIVE)
TOM STEPHAN / BOWSKI / WARBOY / EROL SABADOSH / SCOTTEE - EAT YOUR HEART OUT
TRAILER TRASH -V- HOT BOY DANCING SPOT - DR NOKI - MONARCHY - VIKTORIA MODESTA
TICKETS FROM £28.50
LOVEBOX.NET
“A weekend where
anything goes, with
lashings of style and,
most importantly,
banging sounds.”
- Kerrang Radio
LOVEBOX
E ntertaiment
LOVEBOX
E N T E R TA I n M E N T
Wander through the site to discover the street
artists, fringe, cabaret and cirque acts, comedians,
art installations, roaming performances,
immersive activities and random acts of weirdness
that add yet more colour, variety and spontaneity
to the Lovebox experience.
“A proper let-loose festival,
right here in town.”
- The Independent
LOVEBOX
FA S H I O N
LOVEBOX
FA S H I O N
With a large part of the Lovebox
audience well ahead of the style
curve, it is no surprise to spot
fashion journalists on the hunt
for the latest trends.
Year on year, the resulting
Lovebox coverage hits the style
pages of every magazine from
Vogue through to Grazia, Elle
and Company.
“If we have one regret,
it’s that it was over far
too soon.”
- SkyLiving
LOVEBOX
CASE STUDIES
LOVEBOX
CASE STUDIES
RED BULL MUSIC ACADEMY
Objective
To create a highly anticipated lineup over the three days of Lovebox
and increase the brand awareness of Red Bull Music Academy in
the UK. A strategic decision was made to create a listing deal in year
one to interact with the customer base, and develop the deal with an
activation for year two.
Deal
MAMA booked, programmed and built the Red Bull Music Academy
arena at Lovebox with three days of artist activity curated by
David Rodigan MBE, Mark Ronson and DJ Harvey. Prior to the
festival, MAMA created a partnership launch party and a highly
anticipated festival warm-up club night at The Forum, headlined by
Chic. Extensive marketing support was delivered across all media
platforms including logo inclusion on nationwide press.
Outcome
The RBMA Arena was the heartbeat of Lovebox 2013 and became the
main destination for many festival goers. The bespoke branded build
enhanced the electric atmosphere created by the highly anticipated
lineup. The RBMA brand awareness was leveraged via a series of
highly marketed events, which generated key content such as live
recordings, branded imagery, online engagement and established
a long term partnership between Lovebox and RBMA. The scale of
activation had a positive effect on Red Bull sales at the festival with
over 23,400 cans sold over the weekend.
LOVEBOX
CASE STUDIES
Russian Standard Vodka
Objective
To raise awareness and strengthen the personality of the brand,
engaging with Lovebox audience via a vibrant, credible and high
energy destination.
Activity
Russian Standard’s House of Davai was pivotal to the programming
of the site. The wide range of activity included curation from Jonny
Woo, a DJ set pitting Horse Meat Disco vs. A Love From Outer Space
and a exclusive festival set from Rebel Bingo. The eye-catching
design of both the stage and bar created the perfect backdrop for
vodka sampling & product giveaway. Specially recruited Russian
and English hostesses enhanced the consumer experience through
personal engagement within the area.
RSV also hosted The Official Lovebox After Party on Saturday at Oval
Space, the hottest ticket in town!
As a key element of the event House of Davai was marketed across all
Lovebox marketing including a large underground poster campaign
and extensive social media.
Outcome
The House of Davai was one of the most popular venues at Lovebox,
with a constant party atmosphere. Over 72,400 serves of Russian
Standard, the solus vodka on site, were consumed over the weekend,
80% up on 2012.
“Lovebox is not
just one of the most
authentic festivals of
the summer, but an
annual love letter to
the capital.”
- The Guardian
LOVEBOX
C O N TAC T D E TA I L S
Brand Enquiries
Debbie Ward
debbie.ward@mamaco.com
Becky Tudor-Williams
becky.tw@mamaco.com