September - Stylist and Salon Newspapers

Transcription

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How to Attend a Trade Show
by Debbie Doerrlamm
Attending a trade show or seminar is a fantastic means of learning about new products
and new techniques.
A trade show can be daunting for the shy
and provide eye candy for the not so shy, but
everyone will come away rejuvenated and
eager to get back to work.
Seminars, depending on how large or
small, can give you demonstrations to watch
as well as provide you with an opportunity
to have some hands-on experiences. Both of
these types of educational events can garner
CEU hours if your state requires them and the
class has been approved for them.
Classes at trade shows typically offer product demonstrations and are smaller (normally
consisting of 10-50 people). Most trade shows
hold seminar classes before and during show
floor hours.
Many of the larger shows have a shipping
service on site, which is handy if you are flying
or really want to buy that big thing you saw
at booth 1158. Often, companies will offer to
ship your order directly to the salon for a low
fee or even free, so do not be shy about asking
about these options.
The trade show floor is comprised of
row after row of exhibitor booths set up with
demonstrations and products for sale. Nail
technicians should attend both trade shows
and seminars with at least one hand free of
product to receive demo nails.
Wear light clothing as it can get quite warm
on the show floor, or bring a sweater if you
tend to get chilly. Wear very comfortable shoes
as there is a tremendous amount of walking,
back and forth, up and down the aisles, in and
out of the show floor, etc. The hair exhibits
normally have huge extravaganzas with music,
models and live bands. Add in all the people
talking, demonstrators at microphones, etc.,
and the show floor can get extremely loud.
Check the show’s website several days
before you travel. To save time during show
hours, make a list of companies that you are
interested in visiting (along with their booth
numbers), and the classes you would like to
attend. Otherwise, your first job when arriving on the show property is to grab the show
directory and mark which booths you MUST
see and which you would like to see. Next, go
through the list of classes and make a list of
“must-do,” then the “like-to-do” classes. Set
an alarm in your cell phone for 15 minutes
prior to each class, allowing you ample time to
get there promptly. Sometimes it is difficult to
get a seat in the more popular classes.
Plan on visiting booths of the brands you
currently use to catch up on techniques and
new products. You should plan at least 50 percent of your floor time at booths of the lines
you currently do not use, spending some time
with the educators and getting demonstrations.
Here is my rule of thumb as to what you
are looking for when you get a nail demo at a
trade show or seminar:
•YES - the color of the enhancement
•YES - if it yellows before you remove it or it
breaks or whatever
•YES - the specific techniques used in
application
•NO - how long they stay on
•NO - the shape or length
Do not be too disappointed if there is a
specific company you want to check out that is
not there – and do not disregard the company
because they chose not to attend the show.
Booth space costs thousands of dollars for a
single booth, and the prices are astronomical for
larger booths. The displays and products are
shipped in, the staff is either flown in or cars
are rented to drive them in, the company pays
for their hotel and their food (usually) while
there and the booth workers receive a daily
fee. The average small company cannot afford
this, sometimes they will join up with another
company and share a booth, but more often
opt out of such expense.
If there is a competition at the show, make
sure you note the time of the competitions
and wander over for a bit to check it out. Show
your support for your fellow professionals
by attending the award ceremony if you have
the time. All of the competitors are thrilled to
show off their work up close and personal just
before the awards begin.
Attend the show with your co-workers...
walking the show floor with another professional (or more) is so much better as the others
might have heard or seen something you
missed. Over lunch the discussion of the day
will give you even more information to process.
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In this issue... Coaching: Is Help on the Way?
4
9
Beauty
Business Buzz
Beauty Business Buzz
The best time to choose business coaching is when you are
truly committed to the process.
Coaching and being coached
test the coach and the client’s
patience, but when done
correctly with truth, trust and
respect, the rewards are great.
Strictly for Students
Whether it is perfecting your
craft, learning new skills, staying
ahead of beauty trends or being
able to offer your clients the
latest in styles and services, there
are many reasons to further your
beauty education.
11 Beauty Insider
Traditional education has taken a
very non-traditional turn in recent
years. It is no longer just for the
young high school graduate.
How to Attend a Trade Show . . 2
Beauty Business Buzz . . . . . . . 4
The Nail Extension . . . . . . . . . 6
The Mane Objective. . . . . . . . 7
Esthetic Endeavors . . . . . . . . 8
Strictly for Students . . . . . . . . 9
Texas TDLR News. . . . . . . . . 10
Beauty Insider . . . . . . . . . . 11
Classifieds . . . . . . . . . . . 12-13
NAHA Winners . . . . . . . . . . 14
Calendar . . . . . . . . . . . . . . 14
What’s New in the Market . . . 15
On the cover...
Carlos Cintron
NAHA 2011 Winner
“Texture”
Hair: Carlos Cintron, Tigi
Lewisville, Texas
Photographer: Babak
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address… subscribe now!
Don’t miss this opportunity to keep up on the latest in
beauty business news including important updates from
your Licensing Board, shows and events, business tips, and
special promotions from our advertisers!
Go online to subscribe. www.stylistnewspapers.com
Charlene Abretske
Opening a business has a sort of romantic
connotation to it, not unlike falling in love.
You dream about it, celebrate the beginning of it, and tell yourself what you would
do differently than your past employers.
You overlook its flaws because of its
potential, and hope it will grow and flourish
into a profit-making machine for you and
your future.
Many salon professionals have great ideas
about what their salon or spa would be like.
They dream about what the reception
area would look like; how happy their clients
would be after services; the effortlessness
of excited clients referring new business;
employing their “dream team” and most of all
knowing what a great job they would provide
to beauty to members of their community.
Yes, those things do exist in many salons
and spas and are the cornerstones of pride for
many business owners. Some people seem to
stumble on a winning formula, but for most
of us, it is like a romantic relationship. You
may make many mistakes, but you rely on
trial and error to learn about what works and
what does not.
When you are faced with the reality of
day-to-day tasks and distractions that keep
you from reaching your potential rewards as a
business owner, your vision and business can
slip away.
It is important to have someone on your
side, looking out for the interest of the business, and keep you focused on carrying out
your vision.
So, where do you find people that will
help make your dream a reality? One of the
best ways to get a feel for a business coach is
to venture into the business education classes
offered at trade shows.
You will spend anywhere from 30 minutes
to three hours with them in a classroom and
get a general feel for their style of coaching. You
can find other resources from your distributor
and by networking with other salons that have
achieved the success you would like to have.
Deb Hunt, owner of Salon Spa Business
Solutions, is a salon and spa coach who has
been in the beauty industry for 24 years, first
as a stylist, then a salon owner, and has been
coaching salons and spas for the last 15 years.
Here are her four simple guidelines on what
to look for in choosing a coach, as well as if
you need one.
Find a Specialist: Look for someone
who has experience with unique challenges
salon and spa owners face; there is no one
size that fits all approach to business coach-
ing. The challenges each salon owner faces are
different than other small businesses and finding someone who specializes in salons and spas
is incredibly important to your success.
Save The Emotions: A successful business has measurements for success that are in
black and white on your balance sheet; emotions are seen and felt in Technicolor. When you
are interviewing coaches, make sure they are
talking about taking the emotion out of how
you operate your salon or spa and managing
your business logically, by the numbers.
You Will Not Always Like Your
Coach: Most of us don’t like to be pushed out
of our comfort zone, but in order to achieve
success we must be pushed. When you are
growing new muscles, it will be painful and
uncomfortable and you will want to revert
to your comfort zone. Finding a coach that
supports you and has your best interests at
heart is necessary. I often tell my clients you
will not always like me and may even hate
me during the process, but you will love me
when your coaching is complete, seeing the
results and growth as a business owner.
Go With A Plan: A coach should go
through your numbers with you until you
understand them fully so YOU can make the
choices necessary to improve your business.
A detailed plan of action should be laid out
about the issues that are most important, priority of issues and what skills, and how much
growth can be expected, as well as what you
will need to acquire to get to where you want
your business to be.
You Do The Work: You want to look for
a coach that will teach you what to do on a
daily, weekly, monthly, basis so you can continue running your business effectively after
your coaching is complete. If you have your
coach do the work for you, then they are not
coaching you, they are carrying the ball for
you, and that is not what coaches should do.
How Committed Are You: The best
time to choose business coaching is when you
are truly committed to the process. Coaching
and being coached test the coach and the
client’s patience, but when done correctly
with truth, trust and respect, the rewards are
great. Choose a coach that will be honest with
you about your ability, really be ready for the
process, and who will be ready to release you
if you are not fully 100 percent committed to
changing your business. This is not a week or
two of commitment, it takes several months
to go through a comprehensive program with
a qualified coach.
Go to www.salonspabusinesssolutions.co/
for further information or call (760)536-9012.
Charlene Abretske is an independent business advisor. To reach her email
charleneabretske@gmail.com or call (760)453-1882.
READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE!
View this article and more at www.stylistnewspapers.com
Texas Stylist & Salon
Volume 6, Number 2, Issue 62
September 2011
Published monthly by
Holland Graphics, Inc.
1750 SW Skyline Blvd., Suite 24
Portland OR 97221
Toll-free (888) 297-7010
or (503) 297-7010
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E-mail: editor@stylistnewspapers.com
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Publisher
Holland Graphics, Inc.
Managing Editor
Lisa Kind
Production Manager
Joel Holland
Advertising Director
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Classified Sales
Kelly Smith
Contributing Writers:
Judy Culp, Jerry Tyler, Jaime Schrabeck,
Charlene Abretske, Neil Ducoff, Marco Pelusi,
LeAnne Velona, Debbie Doerrlamm
Texas Department of
Licensing and Regulation
Susan Stanford, Public Information Officer
TEXAS STYLIST & SALON is mailed to licensed
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Continuing (Mis) Education?
The Nail Extension
Jaime Schrabeck
Any discussion about continuing education presumes the basic education provided in
beauty schools produces licensed manicurists
capable of working competently and safely
whether your state requires continuing education or not.
If this were true, why do so many licensed
manicurists lack basic skills and fail to follow
heath and safety regulations?
On the other hand, what will a few hours
of continuing education accomplish after
hundreds of hours spent in beauty school?
California, Oregon and Washington do not
currently require continuing education, but in
states that do like Ohio and Texas, are manicurists more informed and consumers safer?
Careers as nail professionals begin with
beauty school, where we can apply as few as
200 hours (Ohio) or as many as 600 hours
(Oregon, Texas and Washington) to qualify
for the licensing examination.
These variations in time confirm the
fundamental problem with time-based curriculums: the quantity of time is valued more
than the quality of the instruction and the
competency of the student. To suggest that
beauty school students spend all their time
in technical instruction and / or providing
services (practical operation) defies reality.
Beauty schools rarely devote more than 90
minutes to direct instruction during the day,
nor can they possibly supply enough clients
to keep students busy.
Some states have considered increasing
the hours required in hopes of improving
compliance and consumer safety. For example, California’s Board of Barbering and
Cosmetology recently proposed an increase
from 400 to 500 hours. As an expert educator, licensed salon owner and manicurist, I
strongly opposed this proposal.
Requiring more hours would likely discourage individuals from becoming students,
produce a significant financial burden on those
who do and unnecessarily delay their entry
into this profession, without ANY guarantee of
increased competence or consumer safety.
Students could learn how to disinfect
equipment properly; including what can and
cannot be disinfected, in 60 minutes or less.
The failure of licensees to follow health and
safety regulations after they leave school suggests that either they did not learn what to do
or were not convinced that it was not optional.
As long as “nail care” is considered distinct from “health and safety,” students will
dismiss the latter as unimportant when in fact
it should inform everything they do. These
are NOT separate subjects; beauty schools
should teach nail care procedures based on
acceptable health and safety practices. A welldesigned manicuring curriculum is based on
scientifically accurate information. It promotes best practices; it does not perpetuate
misinformation and low standards. I consider
the competent performance of the following
tasks fundamental to manicuring:
•Shaping the nails (trimming, filing, etc)
•Conditioning the skin surrounding the nail
(Eponychium, not “Cuticle”)
•Conditioning the skin of the hands and feet
(exfoliating, moisturizing and massaging)
•Smoothing (not removing) calluses
•Applying and removing polish
•Applying and removing artificial nails,
including natural nail repairs
Finally, and most important, doing all of
the above in a manner that protects the health
and safety of consumers and the licensee.
Manicurists that are not trained properly
are more likely to deviate from accepted
standards of practice, like performing pedicures on clients with questionable health
conditions. Manicuring students need to
understand the scope of practice of their
future license, and they need to know how
to determine who can safely receive nail
services. Students should realize that making
money is not worth risking a client’s health or
losing their license.
In my experience as an expert witness, I have observed that many consumer
complaints involve pedicures, but another
common problem is the improper use of
drills or electric files. In California, drills are
not prohibited, but they are not included in
the manicuring curriculum or licensing examination. Given how many complaints arise
from drill damage; this may be one of those
instances where special certification through
continuing education should be required, as
it is in Colorado.
The exceptionally poor work done by
some manicurists undermines our professionalism and poses a serious risk to consumers. The average consumer mistakenly
believes that a manicuring license proves
technical competence.
Why do states allow incompetent individuals to obtain licenses? Has the focus on
“safety” obscured the benefits of requiring
licensees to demonstrate quality work? If we
continue to accept mediocrity as our standard
of practice, we will continue to produce an
incompetent workforce incapable of meeting
the demands and expectations of consumers.
Jaime Schrabeck, Ph.D. owns Precision Nails, an exclusive nails-only salon in
Carmel, California. She can be reached at info@precisionnails.com.
Getting Involved Becoming Evolved
The Mane Objective
Marco Pelusi
Sarah Caldwell said, “Learn everything you
can, anytime you can, from anyone you can there will always come a time when you will
be grateful you did.”
As a life-long learner, I am always looking
for original ways to do things, always adding to
my own education, and always ready to share
anything new with anyone, anywhere.
I am excited to be constantly learning -- involving myself in education in order to evolve
as a person, artist and teacher.
I am very happy to be teaching more often
these days. I absolutely cannot live without
working behind the chair, but being a teacher
of quality education and a learner of quality
education is a constant and necessary adjunct
for me. I have been enthusiastically spreading
the Aloxxi International Colour message across
the country all year, and more recently, I did
my own Main Stage Show at the International
Beauty Show in Las Vegas. IBS Las Vegas was
fantastic and I realized a revived and heartfelt
love for education within our industry -- as
both instructor and student.
At IBS Vegas, I led a hands-on, interactive
classroom in which attendees were involved by
executing my new, off the scalp, highlightingcolor trend -- Celebrity Highlights.
The sharing of ideas and knowledge were
wonderful. It is this exchange of new thoughts
that I love the most about education. The best
class experience is when I actually learn something new from a student.
Even the smallest, new piece of information may cause the class to roll out in a very
different way than was originally planned.
This process is called, “accelerated learning.”
A principal behind accelerated learning is,
“The one who talks the most, learns the most.”
Therefore, if we all share our ideas together,
teacher and student alike, we will all learn.
I have become habitually energized to
“practice what I preach” at each show and with
each client who sits in my chair. For example,
I demonstrated techniques at the IBS show for
off-the-scalp highlighting color. I then come
back to my salon and offered clients a hair
color service. Highlighting can be seasonal,
i.e., we are in summer, so why not add more
blonde?
Seasonal analysis still plays a big part in our
consultation with each client when highlighting the hair. Is the client’s facial skin tone cool
or warm? What is the eye color and tone? The
face is everything. It really does not matter
continued on page 8
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Salon 159, Katy Texas
MakeUp: Vicki L. Kelley
TEXAS STYLIST & SALON | SEPTEMBER 2011 | 7
Contemplating Balance in Lives and in Skincare
By Guest Writer Cynthia Shaw
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Esthetic Endeavors
Judith Culp
I was walking with a close friend and
colleague after work the other evening when
my friend commented she often noticed how
confident I am and how I live a balanced life.
The comment took me somewhat by
surprise. In thinking about it, I realized that,
having lived through many decades, I have
arrived at this moment of time pretty much
by trial and error.
Now as a teacher, I share some of my hard
won knowledge with the students as they try
to balance work and their private lives. As
an esthetician, I have realized that balancing
one’s life is not unlike skincare. Our lives get
out of balance when we do not get enough
rest, we do not eat balanced meals, we do not
get meaningful exercise and we do not find
ways to keep stress at manageable levels.
What does that have to do with skincare?
When a client comes in for skincare, we start
by removing the superficial layer of dust and
cosmetics that might be hiding a true analysis
of the skin.
In our lives, it is often helpful to remove
the film from the surface appearance of our
lives so that we can truly see what is beneath it.
We cannot begin skincare, or move toward life
balance, until we have taken that first step.
Next, we analyze the skin with the help of
our magnifying light. It helps us more clearly
determine skin type and current conditions.
In life, we can do the same thing. Shine the
light and look for conditions.
Some conditions will need correction;
others will resolve themselves in a space
of time. In skincare, an example might be
a lesion that could be emerging, may need
removal, or it may be in the healing stage and
just need time to complete that process. If it
is a lesion in our personal life, by correctly
analyzing it, we can come to resolution in
healing it.
The next step in a facial is massage.
Benefits of massage help us relax the client and the facial muscles, improve overall
metabolism and activate sluggish skin. Facial
massage may relieve muscle tension and pain
and provide a sense of physiological and psychological well-being through relaxation.
How do I translate that into real life?
Well, if you can get someone to give you an
actual massage, it is certainly a plus. However,
for many of us, it is a do-it-ourselves project.
One of the reasons I like to walk is
the fact that even a moderate walk offers a
good time to let my subconscious work out
problems, stimulate blood flow to all parts
of my body, and bring clarity to my mind.
One of my friends comes up with brilliant
ideas standing in her warm morning shower.
Others relax by reading or playing mind
games. Ask yourself what it is that you like
to do that allows you to relax and build your
sense of well being.
Frequently, the next step in a facial is to
apply something that exfoliates the skin. How
much I exfoliate and the product or device I
choose to do this with depends on the nature
of the skin condition I wish to treat. If the
skin is in good condition, I might select a
mild exfoliating product. If I feel the problem
calls for more aggressive exfoliating, I make a
different choice.
The same idea can work in our lives. If
we can determine what is causing the imbalance we can take measures to erase it. If the
problem were small but irritating we would
choose a mild solution to change the condition. Larger problems might call for remedies
that are more aggressive.
Generally, next we treat the existing skin
conditions. Does the epidermis need added
protection with lipids? Perhaps a healing
mask is called for. Another condition may
be parched skin. We need to nourish the
dehydration with carefully selected vitamins,
minerals and hydrating ingredients.
So we might ask of our life, what condition is most in need of immediate care? Do I
need a solution that will heal something that
is hurting in my life and do I have a corrective
measure for that or is time what I need. If my
life lacks something as fundamental as water
is to skin, how am I going to provide it?
You may need a friend or a professional in
whom to confide. In skincare, we can usually
find something to mitigate a skin condition.
Often in life if we can truly identify the
condition that is most troubling to us, we can
also find the solution.
After I have applied a treatment mask to
our skincare client, I usually then select an intensive serum, again with the skin condition
in mind. In life, ask yourself what you can
provide your soul that is powerful enough,
even in small doses, to improve your life.
Do not forget your sunscreen. Sunscreen
protects us from a painful burn that can leave
a scar on the skin. So too your life needs care
and attention, as a neglected life can develop
its own set of scars.
Lastly, I remind our students that a facial
is worked in a limited amount of time.
Sometimes our client presents with several
conditions that all need addressing, but we
usually cannot repair all of them in a single
treatment. A series of facials will provide
better results. So too, improving your life will
take continued effort.
Finally, there is home care. We know that
we can see a client a couple of times but if she
is not also faithfully following her skincare
plan at home on a daily basis, she will not
realize the full potential benefit.
So ask yourself, “If I want to make my life
more balanced am I willing to work towards
it a little each day?” Will you teach yourself to
recognize small stressors when they are still
little, and find a way to lift the strain before
it becomes a bigger problem? Stress starts in
very small packages. Learn to recognize them
before they pile up.
Prioritize the things you want to change
in the same way you must prioritize your
client’s skincare. You cannot do it all in a day.
Just as with skin, it is a lifetime commitment
to achieve maximum benefits.
Cynthia Shaw, is a NCEA Certified CIDESCO Diplomate and has over 25 years in
the industry as an esthetician, instructor and supporter of all things esthetic.
Mane Objective... continued from page 7
what is going on in the back of the head or the
nape of the neck. Address the face first and you
will always win.
Offer a hair color or highlighting technique solely for the areas surrounding the face
or offer a highlighting service for an in between “touch-up” visit at the bangs or temples.
This concept is especially helpful for clients
who have gray hair. Our graying clients may
need a customized highlight service, sometimes a slightly different one at every visit. The
gray may start to come in more often or in
different ways, and the color must be adjusted
to suit the face as it changes. This holds true
for both the male and female clients.
You would be surprised how eager men are
for a very specific haircolor service, and how
they specifically request color from you, as the
expert. Now more than ever, men’s hair color-
ing is becoming extremely lucrative, as men
start to take better care of their appearance to
look youthful and professional, and to gain
respect.
In the end, it is crucial for all hairdressers
and owners to get involved in all aspects of
learning, whether as an attendee or an educator, so that you can evolve your own skills and
future. It is imperative for all of us to maintain
a clear, open mind -- a mind open to embracing new haircolor services, as well as learning
them, sharing them and teaching them.
Marco Pelusi is globally recognized as a haircolor trainer and platform artist.
Marco Pelusi Hair Studio, Inc. was named Best Hair Color in Los Angeles 2009
by KTTV Fox11’s “myfoxla Hot List” competition. Pelusi created the Marco Collagen Color Guard HairCare System, the collagen system developed for color and
chemically treated hair. For more information, visit www.marcopelusi.com.
Continuing Education is a Building Block for a Successful Career
Strictly for Students
LeAnne Velona
The best careers begin with the best in
education and experience.
Whether it is perfecting your craft, learning new skills, staying ahead of beauty trends
or being able to offer your clients the latest in
styles and services, there are many reasons to
further your beauty education.
Think of continuing education courses
as the building blocks for a successful career
in beauty. It is a misconception that training
and learning end after obtaining a license in
cosmetology, massage or esthetics. The truth
is that continuing education courses are necessary for professional development.
To be a trusted professional in the beauty
industry, it is important to stay on top of
safety and sanitation requirements and be
knowledgeable in the industry. Advanced
education courses benefit you as a stylist or
esthetician.
Furthering your education and adding to
your skill set can increase your salary, create
opportunities for career advancement and
make your day-to-day job more interesting.
There are several ways of finding
advanced beauty courses to enhance you
cosmetology, massage or esthetics career including through a beauty school, online, and
attending workshops and seminars.
Through a Beauty School: Education
goes beyond the classroom. Beauty schools
offer specialty courses for students and licensed professionals of all levels and can include makeup, haircolor, hair design, skincare
and salon and spa business skills.
Advanced educational programs are often
a series of workshops, which allow students
and graduates to work hands-on with skilled
professionals while sharpening their skills. To
be sure you are getting the beauty education
you need, request more information from
your beauty school about their continuing
education courses. Check back with your
favorite or area beauty schools often to see
what new courses are offered near you.
Take Online Courses: Online courses
are perfect for learning the latest in beauty
and spa disciplines at your own pace and
according to your schedule. Course topics
can be as broad as cosmetology or focused
on specific topics, such as new techniques in
nail or skin care, salon safety, business skills
and more. As with all seminars and classes,
remember to check to be sure the online
program you are considering counts toward
your state cosmetology or esthetician license
requirements. If you are newly licensed, this
option may be less desirable since it does not
offer opportunities to network or the excitement of attending a workshop or conference.
Attending Workshops and Seminars:
Like advanced beauty school courses, workshops and seminars combine theory and
hands-on experience and are a great way to
stay up-to-date with current beauty trends.
Rather than several weeks, workshops and
seminars are either one or a few days long.
What you will learn can range from mastering the art of the smoky eye and working
with bridal parties, to microdermabrasion
and eyelash extension courses. The cost of a
workshop or seminar typically will include
the kits and materials you need for the class.
Choosing the Right Education
Now the question is what courses to take?
It can be challenging to find the right courses
with so many options online, near and far.
Here are my tips for choosing the courses
that will be the best fit for you:
Identify your niche: Focus on the area
in beauty in which you want to gain expertise
and learn new skills in that area. If you are an
esthetician, try a course in laser hair removal.
If you are a cosmetic or fashion makeup art-
ist, step it up to the next level and try a course
in theatrical or film makeup. With advanced
specialized training, you will become even
more valuable in your field, and benefits can
include higher pay.
Find a mentor: Consult estheticians and
stylists who work in salons and spas where
you aspire to work. Ask how they obtain new
skills and further their learning. Business
training goes hand in hand with professional
training. Just as important as learning the
technical skills in hair styling, nail care, massage and skincare is the business side of a
career in beauty. Watch how the pros interact
with clients and learn how they have built
successful careers. Do not forget to network
among colleagues as well.
Resources at your fingertips: The
internet is a wealth of knowledge. Research
courses in the state where you work or want
to work. Online is also an easy and convenient place to research the more than 300,000
jobs available at beauty salons across the
United States.
LeAnne Velona, director of esthetics and massage therapy education for
Marinello Schools of Beauty, has been a certified licensed esthetician for
over 18 years and is also a licensed holistic health practitioner. Marinello
Schools of Beauty oﬀer cosmetology and esthetics programs at campuses
in Arizona, California, Nevada, Oregon and Utah. For more information, visit
www.marinello.com.
september 11–12, 2011
Henry B. Gonzalez Convention Center | 200 East Market Street | San Antonio, TX
Sun: 9:00 am to 6:00 pm | Mon: 9:00 am to 4:00 pm
just added
BETH MINARdI with Joico®
MARTIN PARSONS | PAUL MITCHELL® with Scott Cole & Linda Yodice | AQUAGE® with Eric Fisher
MATRIx® with Chrystofer Benson, Robert Santana & Nick Stenson | TIGI® with Desiree Bargiel & Joel Torres
FAROUk SySTEMS with Tommy Tusa & Marco Passaniti | WELLA® with Diego Raviglione
SEBASTIAN ® with Omar Antonio Gonzalez | NIOxIN ® with Elizabeth Lambert
BROCATO ® with Judee Leehmann & Jeremy Scheifflee | SCRUPLES ® with William Whatley
JOICO ® with Anthony Morrison & Sue Pemberton | ISO™ with Aundrea Lecher & Steve Napier AND MANY MORE!**
save $15*
EARN TEx AS CEs! See website for ticket prices and class times.
it's a 10® GiveaWay! Stop by during the show and present your
wristband to receive your FREE GIFT BAG containing 4 full size products and reuseable tote.
Stylist Two-Day Ticket: $79.95 when you purchase your
Student Two-Day Ticket: $60.00 stylist ticket by September 9th! (by noon)
Call 1-800-45-SALON, contact your Sales Consultant or visit your local Armstrong McCall store.
FOR MORE INFO, PLEASE VISIT WWW.WorldsfairhairshoW.com
BeAuty induStry profeSSionAlS & StudentS only. AttendeeS MuSt Be At leASt 16 yeArS old to Attend.
*Maximum savings calculated off the At-theDoor, Two-Day Stylist Ticket Price of $95. **Presenters and exhibitors subject to change.
†Must present current Cosmetology license or Student ID to purchase tickets at show site.
tweet the show!
Use #Wfsant11 in all your
tweets about the show!
ED_003939
Additional Paths to Barber Instructor License
Continuing Education for
Cosmetology License Renewals
One requirement to renew your Texas
cosmetology license is you must complete
department-approved continuing education
(C.E.) courses. Texas Occupations Code,
Chapter 1602.354(a) sets out the law governing CE for cosmetology: The commission
will by rule recognize, prepare, or administer
continuing education programs for the practice of cosmetology. Participation in the programs is mandatory for all license renewals.
Although the number of required CE
hours may differ by license type there are
four CE hours that are common to all cosmetology licensees. Two (2) hours in Sanitation
and 2 hours in Texas cosmetology laws and
rules are required for everyone renewing a
cosmetology license.
It is easy to understand the importance of
refreshing your knowledge about proper sanitation; you want to keep your clients healthy
and your reputation spotless. But, you may
wonder why you have to take a cosmetology
laws and rules course every renewal period.
After all, depending on the license you hold
while in school you may have as many as
100 hours of “orientation, rules and laws”
in the operator’s course, ten (10) hours of
required laws and rules in the hair braiding/
hair weaving/wig/shampoo and conditioning
curriculums or somewhere in-between.
This past June the Texas Legislature
adjourned until January 2013, but during the
session they passed Senate Bill 1170 which
added several new cosmetology laws and
made changes to others. A few examples of
the changes in the bill include:
•Changed “Facialist” term to “Esthetician”
(effective immediately),
•Created a specialty license in eyelash extension application (target date February 2012),
•Establishing a Cosmetology Operator
to Barber Crossover license (target date
February 2012),
•New Paths to Earn a Cosmetology Instructor
license (target date February 2012).
CE courses include information about
changes to existing laws and address the new
laws passed this session. And, CE providers
will continue to refresh your memory concerning the laws and rules that most often appear in TDLR’s list of “Top Ten Cosmetology
Violations.”
The Texas Cosmetology Advisory Board,
the Commission and TDLR staff, are working to implement the bill: drafting rules, developing school curriculum for new licenses
and creating new forms. To receive the latest
information on the bill implementation sign
up and receive TDLR’s email notifications.
You will also receive email notification of
advisory board meetings and other pertinent
industry notices.
TDLR now has a Facebook and Twitter
account too.
To subscribe visit:
•Email Notifications - www.license.state.tx.
us/newsletters/TDLRnotificationLists.asp
•Facebook – facebook.com/TDLRLicense
•Twitter - twitter.com/TDLRLicense
If you aren’t able to attend an advisory
board meeting you can view it on the TDLR
website: www.license.state.tx.us.
Senate Bill 1170 made several changes and additions to the barbering industry laws.
One significant change is the replacing of the term “barber teacher” with “barber instructor.” The law expanded the scope of practice for a person holding a barber instructor license:
not only will barber instructors be able to perform barbering actions; they may instruct
students in any barbering act.
Just as the title of the license changed, some eligibility requirements were added to provide avenues for a qualified person to be an instructor. To submit an application as a barber
instructor an applicant must:
1. Be at least 18 years old;
2. Possess a high school diploma or a high school equivalency certificate;
3. Hold a current Class A barber certificate;
4. Have completed:
A. 750 hours of instruction in barber courses and methods of teaching in a
barber school, or;
B. At least one year of work experience as a licensed Class A Barber and
one of the following:
1. 500 hours of instruction in barber courses and methods of teaching
in a commission-approved training program;
2. 15 semester hours in education courses from an accredited college or
university within the 10 years preceding the date of application;
3. Hold an education degree from an accredited college or university,
and;
C. Pass the required examination.
The barbering industry expressed a desire for more Texas barber instructors to train
more Class A Barbers. The Barbering Advisory Board, the Commission and TDLR staff
acted upon the industry’s suggestion and carried that message to the legislature. To read S.B.
1170 in its entirety, find it on the Texas Legislature Online at:
http://www.capitol.state.tx.us/tlodocs/82R/billtext/pdf/SB01170F.pdf#navpanes=0.
To receive the latest information regarding the barbering program, TDLR encourages
everyone working in the barber industry, to sign up and receive TDLR’s email notifications.
Remember, TDLR now has a Facebook and Twitter presence. To subscribe visit:
•Email Notifications - http://www.license.state.tx.us/newsletters/TDLRnotificationLists.asp
•Facebook – http://www.facebook.com/TDLRLicense
•Twitter - twitter.com/TDLRLicense
Cosmetology — Shear Numbers
Operators.............................................113,824
Manicurists............................................35,736
Facial Specialists....................................16,107
Hair Weavers...............................................158
Hair Braiders............................................1,029
Shampoo Specialists...................................146
Wig Specialists..............................................18
Shampoo Apprentices............................12,454
Operator Instructors.................................4,445
Manicure Instructors.....................................49
Facial Instructors.........................................118
Wig Instructors...............................................3
Students................................................22,304
Schools......................................................420
Salons...................................................19,671
Manicure Salons.........................................922
Facial Salons...............................................722
Facial/Manicure Salons.............................4,114
Hair Braiding/Weaving Salons......................139
Wig Salons....................................................34
Dual Shop/Salon....................................1,658*
Cos. Operator Booth Rentals...................31,217
Cos. Manicure Booth Rentals..................15,107
Cos. Facialist Booth Rentals.....................1,172
Cos. Hair Braiding Booth Rentals.................106
Cos. Hair Weaving Booth Rentals...................30
Barber — Shear Numbers
Barbers..................................................13,488
Barber Manicurists......................................374
Barber Technicians........................................16
Barber Hair Braiding Specialist.....................161
Barber Hair Weaving Specialist........................1
Barber Shops...........................................4,448
Mobile Barber Shop.........................................4
Barber Manicure Shops.................................89
Barber Hair Braiding Shops..............................7
Barber Hair Weaving Shops.............................4
Dual Shop/Salon....................................1,658*
Barber Instructors.......................................167
Students..................................................2,330
Schools........................................................42
Class A Barber Booth Rentals...................4,519
Barber Manicure Booth Rentals......................64
Barber Technician Booth Rental.......................1
Barber Hair Braiding Booth Rentals................12
Barber Hair Weaving Booth Rentals..................0
* Dual shop/salon also listed in cosmetology
Online Education Trends
Catering to Today’s Student
By Kelley McCarthy, PBA Education and Training Manager
Beauty Insider
Steve Sleeper
Traditional education has taken a very nontraditional turn in recent years. It is no longer
just for the young high school graduate.
Institutions and associations across the
country are offering more and more educational opportunities to groups of all ages seeking the skills and certificates needed to start a
new career, or to move up in an existing one.
This includes beauty professionals.
According to several recent studies,
today’s students are far from traditional; they
don’t fit the typical age and race demographic,
they are less likely to be seeking a four-year
degree and they are less interested in a typical
classroom setting.
Students are increasingly seeking courses
that can easily translate into careers. As the
economy continues to struggle, professionals
already launched in their careers are looking
to build their knowledge and keep ahead of
industry trends.
As student demographics change, so too
must the delivery of information. Today’s
students are accustomed to using technology
in their daily lives and expect their course
work to incorporate technological advances.
One of the suggested by-products of modern technology is a dependence on visual stimulation and constant engagement. Traditional
classroom settings involving a white-board and
lecture are less acceptable to today’s students
who want to learn at their own pace.
A recent PBA survey asked beauty professionals about their educational preferences.
Of the survey participants, 58 percent reported having already participated in some form
of web-based education, citing the ability to
work at their own pace as a major advantage
to online learning. When asked what factors
affected their decision to seek online education, participants overwhelmingly listed cost,
time away from work, and convenience as the
critical factors.
Education, like all segments of the
market, must adapt to meet the changing
needs and demands of its consumers. Online
education, also known as distance learning,
is a natural response to these changing needs.
Students report an appreciation for the ondemand element of distance learning; access
to their course work from any location at any
hour of the day. Additionally, and key to its
success is the fact that Web-based education is
often a fraction of the cost when compared to
classroom-based educational institutions.
The most interesting factor yet is that
online education may be more effective than
traditional learning. According to a recent
study conducted by SRI International for
the Department of Education, “On average, students in online learning conditions
performed better than those receiving faceto-face instruction.” This study-amassed
information spanning 12 years and 99
individual studies to conclude that online
learning has some advantages that translate
into better comprehension for students. One
of the strengths may lie in the ability of online educators to tailor course content to their
student’s needs.
So how does this all relate to educational
trends in the beauty industry? The beauty
industry embraces, if not leads, change.
Similar to professionals in other industries,
beauty professionals are seeking to expand
their education and refine their skills to keep
up with client demand and stay on the cutting edge. According to the PBA survey, 73
percent of survey participants would be likely
to access “on-demand, online content,” and
65.5 percent expressed a likelihood to access
“live webinars.”
Survey responses mirrored national trends
in that they reflect an interest in a variety of
sources for continuing education with an
emphasis on convenience and cost saving.
When asked to identify specific topics of interest outside of technical education, Business
Marketing/Branding, Guest Experience and
Customer Service, and Managing Profit and
Loss ranked top on the list of interests. These
topics can easily translate into an online forum.
Live webinars have increased in popularity with companies like Behindthechair.com
and PBA’s own BeautyU program in partnership with Milady, providing a variety of webinars from technical education to live-stream
video. Webinars are a natural extension of
online education and a trend that will only
get more popular. Webinars are relatively easy
to produce, allow for audience interaction
through polling and “chats,” and can reach
a large audience. Because of the ease of development, webinars are a great medium for
providing current and relevant information at
low cost to the students.
The beauty industry remains exciting
because of its constant evolution. Striving
to remain current and informed, beauty industry professionals demand their education
reflect the same values. As we look to the future of education, we will see more offerings
provided in ways that are more creative and
allowing for better access to all.
Steve Sleeper is the Executive Director of the Professional Beauty Association
| National Cosmetology Association (PBA | NCA), a non-profit membership
organization made up of beauty professionals, salons and spas, distributors,
and manufacturers dedicated to improving their careers, individual businesses
and the industry as a whole. For information, visit www.probeauty.org or call
1-800-468-2274.
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And the Winners Are...
SEPTEMBER 2011
Professional Beauty Association Announces 2011 NAHA Winners
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 7-11: SPATEC Fall North America, Pasadena, CA
www.spatecna.com
 1-6: SalonCentric presents Undressed, Northern California,
www.saloncentric.com 1-800-446-2597
 11-12: The Intl Congress of Esthetics and Spa, Long Beach, CA
1-800-471-0229 www.LNEONLINE.com
 11-12: Worlds Fair of Cosmetic Arts & Sciences, San Antonio, TX
www.armstrongmccall.com
 17-18: The Makeup Show Europe, Berlin, Germany,
www.themakeupshow.com
 17-18: Day Spa Expo, Atlanta, GA www.dayspaexpo.com
 18-19: Premiere Birmingham, AL www.premiereshows.com
 18-19: BSG Cosmoprof Beauty presents Victory Fashion Focus,
Lombard, IL www.fashion-focus.net
 19: Neil Ducoff’s No Compromise Leadership Workshop hosted
by Douglas Carroll, Raleigh, NC strategies.com 1-800-417-4848
 24-26: ProKnowledge Workshop by Day Spa Association, Portland, OR www.proknowledgeworkshops.com 1-877-851-8998
 24-25: Peel’s Fall Show, Council Bluffs, IA www.peels.com
 24-26: Salon Services NW presents A Really Big Show with
Kevin Murphy, Seattle, WA www.salonservicesnw.com
 25-26: Education Beauty Zone USA, San Diego,CA
OCTOBER 2011
 1-2: Peel’s Fall Show, Denver, CO www.peels.com
 2: Beauty School Forum, Barristar Productions, Indianapolis, IN
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The North American Hairstyling
Awards (NAHA), a Professional Beauty
Association (PBA) event and the most
prestigious hairstyling and makeup competition in North America, announced the
NAHA 2011 winners. The winners were
recognized July 31, 2011 during a starstudded ceremony held at the Mandalay
Bay Resort & Casino in Las Vegas. More
than 3,000 beauty professionals attended,
along with more than 35,000 viewers from
across the globe who tuned in to watch the
live streaming broadcast on hairdesignertv.
com, to see who would be honored in
NAHA’s 13 distinct categories. NAHA’s
top honor, Hairstylist of the Year, was
presented to Eli Mancha of the Lock &
Loaded Salon in Chicago, IL.
2011 marked 22 years of the NAHA
Awards Ceremony. The event featured
artistic presentations from NAHA 2011
finalists, NAHA 2010 Hairstylist of
the Year, Tony Ricci, and the Proctor &
Gamble professional brands.
2011 honorees included Stan Klet,
Sr., who was inducted into the Hall of
Leaders, and Michael O’Rourke as the
recipient of a Lifetime Achievement
award. Actress, model, author, Las Vegas
headliner and star of Planet Hollywood’s
PEEPSHOW and Holly’s World on E!,
Holly Madison, was presented with the
PBA Beautiful Humanitarian Award for
her work as an animal rights advocate.
NAHA sets the standard for stylist achievement. Are you ready to see
yourself at NAHA 2012? Applications are
available for download at www.probeauty.
org/naha.
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www.barristar.com 800 SHOW-432
 2: Nailpro, Sacramento, CA http://nailprosacramento.com/
 2-3: BSG Cosmoprof Beauty presents Indianapolis Fashion
Focus, Indianapolis, IN www.fashion-focus.net
 2-3: SalonCentric presents 2011 Centricity Show, Orlando, FL
www.saloncentric.com
 2-3: The SalonSpa Vision Expo & Conference, Dallas, TX
www.salonspavision.com
 2-3: Professional Beauty Dublin, www.professionalbeauty.co.uk
 9: California Cosmetology Association’s Central District Beauty at
the Beach, Santa Cruz, CA www.the-cca.com
 9-10: BSG Cosmoprof Beauty presents Hershey Fashion Focus,
Hershey, PA & Davidson Fashion Focus, Charlotte, NC www.
fashion-focus.net
 14-17: NW Nailtech’s Networking Event at Camp Burton - visit
nwnailtechs.com for details
 16: SalonCentric presents Undressed, Southern California, www.
saloncentric.com 1-800-446-2597
 16-17: Beauty School Forum, Barristar Productions, Burbank, CA
 16-17: World’s First Comedy Hair Show, Houston, TX www.
worldsfirstcomedyhairshow.com
 16-17: California Cosmetology Association’s Informational Team
at Barristar’s Beauty School Forum, Burbank, CA www.the-cca.com
 16-17: International Esthetic, Cosmetics & Spa Conference, Ft.
Lauderdale, FL http://www.iecsc.com/fl/
 16-17: Professional Beauty North, Manchester Central,
www.professionalbeauty.co.uk
SEPTEMBER 2011
and the winners are...
1. Hairstylist of the Year | Eli Mancha - Chicago, IL
2. Master Stylist | Kris Sorbie - New York, NY
3. Salon Team | Jackson Ruiz Salon - Austin, TX
4. Editorial Stylist | Dimitrios Tsioumas - New York, NY
5. Student | Giovanna Simington - Huntington Beach, CA
6. Texture | Carlos Cintron - Lewisville, TX
7. Make-Up Artist | Clarissa Luna - Austin, TX
8. Avant Garde | Jake Thompson - Salt Lake City, UT
9. Contemporary Classic | Simon Chercuitte - Montreal, QB
10. Fashion Forward | Zahir Ziani - New York, NY
11. Haircolor | Dimitrios Tsioumas - New York, NY
12. Salon Design | Salon M Squared - Toronto, ON
13. Salon MBA | Karie & Aaron Bennett
Atelier, San Jose, CA
 JKS International offers classes including Mix Hair Color & Round
Brush Blow Dry, Salon Sanitation, & Cosmetology Laws & Rules check www.jksusa.com for more information
 eAcademy presents Cosmetology Continuing Education online for more information visit http://www.ewebce.com/
 Beauty Techniques by Linda offers ongoing certification in
Permanent Make-Up, Eyelash Extensions, and Eyelash Perm & Tint
email: beautytechniques1122@yahoo.com or http://www.beautytechniquesbylinda.com/s
 5: Skin Logic presents Advanced Acne Treatments Training and
Certification, Austin, TX www.skinlogicclinic.com 512-250-0544
 6: Armstrong McCall presents Aquage B Glam (512) 444-1757
 6: Armstrong McCall presents Aquage Art of Styling (512) 4441757 www.armstrongmccall.com
 12: Princess Professional presents JKS, Houston, TX www.
princessprofessional.com 800-275-4341
 19: Skin Logic presents Microcurrent “Non-Surgical Facelift”
Training and Certification, Austin, TX www.skinlogicclinic.com
(512)250-0544
 19: RDA ProMart presents Redken Finishing Principles and
Haircolor, Austin, TX www.rdapromartstores.com (888)732-0222
 23: Masters of Beauty with Nick Arrojo, Chicago, IL
www.mastersofbeauty.com
 23-24: The International Congress of Esthetics and Spa,
Philadelphia Convention Center, Philadelphia, PA 1-800-471-0229
www.LNEONLINE.com
 23-24: Premiere Beauty Classic, Columbus, OH
www.premiereshows.com
 23-24: Long Beach International Beauty Expo, Long Beach, CA
www.international-beautyexpo.com
 30: Beauty School Forum, Barristar Productions, Indianapolis, IN
 30-31: The Image Expo Los Angeles, Anaheim Convention Center,
www.theimageexpo.com
NOVEMBER 2011
 1-6: The 8th Annual Scruples Educational Fun Cruise - Miami,
Jamaica & Cayman Islands www.scrupleshaircare.com
 4-8: American Assoc. of Cosmetology Schools Annual Convention, Phoenix, AZ www.beautyschools.org
 5-7: San Juan Beauty Show, San Juan, Puerto Rico www.
sanjuanbeautyshow.net
 6-7: BSG Cosmoprof Beauty presents Beaute Craft Evolve, Mt.
Pleasant, MI www.cosmoprofbeauty.com
 7-10: ISPA Conference & Expo, Las Vegas, NV
www.experienceispa.com
 20: Beauty School Forum, Barristar Productions, San Jose, CA
 20: California Cosmetology Association’s Informational Team at
Barristar’s Beauty School Forum, San Jose, CA www.the-cca.com
DECEMBER 2011
 4-6: ECRM-EPPS Global Health & Beauty Care Expo, Orlando,
FL www.ecrm-epps.com
JANUARY 2012
 8-10: Beauty Expo USA, Las Vegas www.beautyexpousa.com
 22: Masters of Beauty with Nick Arrojo, Phoenix, AZ www.
mastersofbeauty.com
 23-23: Escape To Spa Marketplace In Hawaii - Second Annual
Spa Event For Salon and Spa Owners, Managers & Professionals,
Honolulu, HI www.the-spamarketplace.com
 28-30: Long Beach International Salon & Spa Expo, Long Beach
Convention Center probeauty.org/ISSE
MARCH 2012
 3-5: America’s Beauty Show, Chicago, IL 800.883.7808
www.americasbeautyshow.com
 4-5: The Intl Congress of Esthetics and Spa, Miami, FL 1-800471-0229 www.LNEONLINE.com
 4-5: Prof. Beauty London, www.professionalbeauty.co.uk/london
 4-5: European Spa Conv. London, www.professionalbeauty.co.uk
 9-12: Cosmoprof Bologna, Italy www.cosmoprof.com
 11-12: ABA Canada, Montreal, Quebec www.abacanada.com
 26: RDA ProMart presents Pureology Certification, Austin, TX
www.rdapromartstores.com (888)732-0222
 26: Princess Professional presents JKS, Dallas, TX www.princessprofessional.com 800-275-4341
OCTOBER 2011
 1: Armstrong McCall presents Matrix Cutting (512) 444-1757
 2: Adrian the Dreamweaver presents Hair Extension Training,
Dallas, TX www.hairextension.com
 3: Skin Logic presents Vascular Blemish Training and Certification, Austin, TX www.skinlogicclinic.com 512-250-0544
 4: Armstrong McCall presents Matrix Color (512) 444-1757
 4: RDA ProMart presents Joico Smoke and Mirrors, El Paso, TX
www.rdapromartstores.com (800) 531-5680
 10: Skin Logic presents Skin Logic and Image Skincare presents
Image Product Knowledge. Katie Baden: 832.577.3108 or by email:
katiebaden@imageskincare.com
 16-17: Adrian the Dreamweaver presents FREE Fusion Class,
Houston, TX www.hairextension.com
 17: Skin Logic presents Dermaplaning/Epidermal Leveling
Training and Certification, Austin, TX www.skinlogicclinic.com
Educational events are listed free as space allows. To have your event listed, please email
to lisa@stylistnewspapers.com or mail to Stylist Newspapers, 1750 SW Skyline Blvd. #24,
Portland, OR 97221. For more information call (503) 297-7010 x204.
WHAT’S NEW IN THE MARKET
1. Shine Options Abound With Zerran
Hair trends for 2011 are effortless and chic, whether one chooses slick parts or messy up-dos, sassy
braids or ponytails. From the new bob to simply long and preppy locks, it’s easy to get gorgeous with
Zerran International’s styling products as the final finishing touch.
Want to have the ultimate affordable splurge? Craving a little diamond lustre? Diamond Mist from the
Zerran Radiant Finish Collection is every girl’s BFF! This brand new, alcohol-free shine finisher contains
dazzling diamond micro-particles that add ultra shine and sparkle without weighing hair down. Vegan
moisturizers, scented with essential oils of ylang-ylang and myrtle, nurture every strand of hair subtly
without artificial perfumes or parabens.
Prefer to work in the shine and give it a burst of heat during final blowout? Then select Zerran
RealLisse Amazon Oil where “just a little dab will do you.” Applied with the fingertips, this styling concentrate contains a nurturing natural oil blend consisting of Brazil Nut, Passion Fruit, Rice and Açai Palm.
Shorten drying time and achieve a brilliant, smooth, high gloss, weightless shine. Enjoy a formulation that
is fragrance free, paraben free and 100 percent vegan.
For more information visit www.zerran.com or call 1-800-626-1921.
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2. The Hot Trend of the Holiday Season
Break away from the typical Holiday gift sets you’ve been giving out year after year and try something
new and unique from Earthly Body, an all natural hemp-based skin care line! Don’t just give a candle,
give a one of a kind 3-in-1 Suntouched candle that can be used as a moisturizer, massage oil, and for
aromatherapy.
The Holiday Candle Trio includes three 2 oz candles in our newest holiday fragrances, conveniently
packaged in an organza bag with a “to and from” tag. The newest holiday candle fragrances feature
GuavaLava, a fruity blend of guava and blackberry scents, and Home Baked, an aroma of freshly baked
holiday treats right out of the oven. Another new fragrance featured is Harvest Moon, which provides the
perfect blend of fall fragrances that includes warm comforting amber and crisp apple.
Earthly Body uses natural ingredients - no mineral oil, dyes, sulfates, propylene glycol, phthalates or
parabens. Earthly Body’s products are 100% Vegan, drug free and cruelty-free. For a closer look at these
items and many more, visit www.EarthlyBody.com or call 1-877-324-4367.
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3. Rock Your Hair with Michael O’Rourke
An industry icon with a dynamic stage presence, Michael O’Rourke is being honored as the recipient
of the 2011 NAHA Lifetime Achievement Award, but he also has other big things to announce this year
including the launch of his new product line Rock Your Hair.
Rock Your Hair is a line of fierce and fun styling products aimed at leading fashion towards big, bold
hair. The unique packaging combined with products that really perform has the line practically selling
itself. The hot neon pink evokes an 80s vibe while the signature crystal heart is a magnet for any woman!
Rock Your Hair is sure to rock the beauty industry like only Michael can.
Visit us at www.rockyourhair.com or for more information call (310) 770-0222.
100% VEGAN • BOTANICALLY BASED • PARABEN FREE • SULFATE FREE
• No formaldehyde, period
• Dermatologically tested
• No gloves needed
• No chemical or health worries
4. UV Activated Nail Polish Changes Colors
• Sleek shine without compromise
• Banish frizz for 2-4 months
• Easy, hassle-free styling in half the time
It’s magic! Blaze Nail lacquer by SolarActive International changes colors in the sunlight. SolarActive
is the world’s leader in UV activated color change products. Blaze nail lacquers are a fabulous color indoors, and immediately when exposed to the sunlight another color appears. The magic happens over and
over again. DBP-free, Tolulene-free, and Formaldehyde-free. Kids love it, adults adore it.
The Blaze nail polish lacquer and product line includes over 40 brilliant shades of top selling creamy
polishes including matte, glitter, pearlescent, and fluorescent colors. Blaze’s new formula is designed to
increase flexibility, durability, wear and gloss. Blaze nail polish lacquer is a long-wearing formula providing
a tough, durable chip-resistant finish with UV protection to prevent discoloration.
For more information visit www.blazenailpolish.com or call (818) 996-8690.
• Softens or eliminates curl
• No irritating fumes or odors
Before
After
Before
The New Generation
of Healthy Hair Smoothing
5. There Are Two Sides to Every Story...
Whether you want touchable, defined, no frizz curls or a sleek and smooth look, Duality by Earthly
Botanicals does it all. Advanced polymers with pomegranate extract for natural sun protection and special
emollients deliver the performance you demand. Blended with Earthly Botanicals’ proprietary botanical
extracts, Duality is a water soluble, creamy styler that will surely exceed expectations. Go ahead, feel the
difference.
Earthly Botanicals, formerly know as Bella Essenza Healthy Hair, has been and always will be formulated
for multi-cultural hair textures. For information visit www.earthlybotanicalproducts.com or contact Earthly
Botanicals at 1-888-377-3692.
Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind
at editor@stylistnewspapers.com or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221.
After
For information and classes in Texas, contact:
Zerran International
Natural Hair Care Products
(800) 626-1921
info@zerran.com
A Complete Hair Care Line
for Salon Use, Since 1986.
To Find a Salon Near You, Please Visit:
WWW.ZERRAN.COM
www.jksusapro.com

September - Stylist and Salon Newspapers

Transcription

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