Budget - Nampa Optimist Club

Nampa Optimist Club
Club #32214
Category: Fund Raising
Project: Nampa Optimist Football Touchdown Cards
Time Period: Feb 2004 - Sep 2004
Nampa Optimist
Football Touchdown
Cards
Club
Nampa Optimist Club #32214
District
Pacific NW District
Club President
Carol Mitchell
5012 E. Robert Lane
Nampa, Id 83687
(208)467-3654
Club Treasurer
Bryan Crookham
217 W. Georgia, Ste 100
Nampa, Id 83686
(208)880-6158
Category
Fund Raising
Community Indicator
Urban
Table of Contents
Section 1: Project Story . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Title of Project . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Category . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Sponsoring Optimist Club . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Contact Person . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Project purpose and brief summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Relevant publicity and promotions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Outside organizations assisting or cooperating . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Community benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Club benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Reason for selecting the activity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Club members’ personal evaluation of the project . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Budget . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Summary of major activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Section 2: Reference Section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Touchdown Card Committee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Program Contributors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Budget Details . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Section 3: Publication Exposure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Press coverage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Internet Website coverage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Section 4: Club Generated Publicity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Section 5: Properly Identified Pictures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Contract Vendors for Touchdown Card . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Nampa Optimist Football Touchdown Card Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Passing out Touchdown Cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Envelopes (Accounting) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Parents (for information and guidance) & Top Sellers . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Turning In Money . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Touchdown Card Fund-raising Winners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Section 1: Project Story
Optimist International
Community Projects Awards Entry
Project Story
Title of Project: Nampa Optimist Football Touchdown Cards
Category: Fund Raising
Single Club Entry: X
Sponsoring Optimist Club: Nampa Optimist Club
Club Number: 32214
Fax Number: (208)463-9363
Contact Person: Michael Gray Phone Number: (208)467-6236 Work Number: (208)863-4875
Address: 511-9th Ave. N.
City: Nampa
State/Province: Idaho
Postal Code: 83687-3347
District: Pacific NW District
Population of Community Served: 65,000
Club Membership when project completed: 61
Number of Club Members involved: 34+
Number of youth served/attended: 1360
Date project completed
From: Feb 2004
To: Sep. 2004
Estimated project hours
Optimist: 50+
Other: 1200+
Number of Committee Members: 10+
Budget:
Income: $23,500.00 Expenses: $8,761.00
Project purpose and brief summary
Nampa Idaho takes great pride in the many ways we provide for our youth. Along with
our city Parks and Recreation our club provides a wonderful 25 acre, 7 field football facility for
our kids.
Taking care of a $1.5 million football complex does cost serious money. The sign-up fees
for our little football players and cheerleaders do not cover the full expenses we incur. We
require an efficient fund raiser to provide everything from uniforms to expensive park equipment,
but still leave time to run a quality program.
A great bonus is running a fund raiser that helps train the leaders of tomorrow. The kids
learn about sales and begin to understand how our economy works.
Relevant publicity and promotions
Printed Press:
The Idaho Press Tribune (IPT) provided free Public Service Announcements. The IPT
attends many of our events and publishes great articles and pictures, often on the front page of
different sections.
The Idaho Statesman from Boise (our state capital), also provides some coverage for our
events.
4
Outside organizations assisting or cooperating
The Nampa Optimist Football program receives fantastic support from our community.
They know and trust our program and perceive the value of our Touchdown Cards and our
football program.
We have 24 head coaches, each with 3-6 assistant coaches, 24 cheer moms, 24 team
moms, about 450 little football players and 160 little cheerleaders all helping to make this fund
raiser fun and profitable.
Each year we also have about a dozen vendors who list their special offers on our cards.
These vendors make our cards a better deal and bring more customers back to them.
This year our vendors were:
Dugout Sports Cards
Stone Lumber & Hardware
Wheelers Handout
Deli Delite
La Parrilla Juarez
Starting Line Car Wash
Cold Stone Creamery
Elliott’s Sports Pub
Tiramisu Espresso
Nampa Rollerdrome
Nampa Runway Café
Mancino’s Baked Subs.
Community benefits
The Nampa Optimist Youth Football program strives to teach all of its players the
importance of teamwork, dedication, and responsibility. These are all assets the kids can take
with them into other areas of their lives. They can put these ideas to work at home, school,
church, or wherever necessary.
Growing a great bunch of kids is so much better than fixing adults later.
Club benefits
The Club members work hard to support the Nampa Optimist Youth Football and see it
as a vehicle to reach a great deal of our community's youth. This program attracts new members
to the Club.
Nampa Optimist football is very visible in the community and Optimist members are
known as "can do" people. The Mayor chose us for the annual “Service Club Award” a few years
ago. While reading the incredible list of things various service clubs do for our community, we
realized that the Nampa Optimist members do many of these things, even though we have at least
18 civic groups in Nampa. Nampa Optimist members are often asked to fill positions and duties
that they may not otherwise get the opportunity to do - thus providing a means of personal
growth.
Thus, the Optimist Club is seen as an important service club in the community. Its
members gain personal satisfaction from seeing the kids succeed in the football program. Also,
members learn new skills and get opportunities they may not have if they were not involved.
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Reason for selecting the activity
When we started our football program, we wanted to fill a niche in our community that
needed to be filled. We now have a wonderful Nampa Optimist Park for our little football players
and cheerleaders. The local youth soccer leagues make use of our fields during their season as
well.
We have a lot of expenses on our fields and with equipment for the kids. This fund raiser
lets the kids help support their own program. The touchdown cards are a great deal for the card
holder, raise money for the football program and provide an affordable avenue of advertising for
businesses around town.
It also provides the kids with valuable leadership training and hands on development and
understanding of economic principals.
Club members’ personal evaluation of the project
Come out to the park and you can see 3500-4000 people each weekend watch 700-1000
kids play football. The cheerleaders have been a great addition to our program. The compliments
we receive each weekend from kids, parents, people in the community and community leaders
are overwhelming.
Good fund raisers help us run a quality program. Nampa Optimist Football has brought
financial stability to our club. We can finally afford to give out scholarships to good kids. We can
support both brains and brawn. We can even afford to send our officers to Optimist district and
international training.
Budget (refer to Budget Detail section in Project Details)
Income
Expenses
Profits
Nampa Optimist Club:
$23,500.00
$20,311.00
---------.---$ 3,189.00
6
Football Program:
$11,750.00
$00.00
----------.---$11,750.00
Summary of major activities
When we first began our football program, we used the Boise program as a template.
They had a similar fund-raising card, but it was administered by an out-of-state agency. The
agency took half, and provided the incentives to the football players to sell cards. In turn, the
football program took the other half.
In our first year, about 3 of 10 vendors went out of business by the time we printed our
cards. This really detracted from the value of the card and we felt it made the card difficult to
sell.
Another problem we faced was fund-raising for club activities. Since we raised so much
for the football program, it became difficult to have additional fund raisers for the club. We felt
our club members knew more inside information about local businesses than the out-of-state
agency.
Our solution to both problems was for the club to replace the out-of-state agency and
provide the incentives to the football players.
Fund-raising Schedule
Feb 2004
Find sponsors to advertise on the card.
Jul 2004
Finalize cards for printing.
16 Aug. 2004
Pass cards out to the kids.
25 Aug. 2004
1st collection
1 Sep. 2004
2nd collection
8 Sep. 2004
3rd collection
15 Sep. 2004
4th collection
25 Sep. 2004
Final Prizes
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Section 2: Reference Section
Touchdown Card Committee
Touchdown Cards:
Club President:
Club Treasurer:
Football Exec:
Football Commish:
Admin Coord:
Cheer Coord:
Financial Coord:
Football Coord:
Park Coord:
Tackle League Dir:
Flag League Dir:
Cheer Assistant:
Cheer Camp Dir:
Publicity Dir:
WebMaster:
Dean Shafer
Carol Mitchell
Bryan Crookham
Noe Rodriguez
Dusty Scudder
Eric Clark
Terri Mudd
Mike Harris
Rick Ray
Dave Summers
Shawn Curry
Bob Seymour
Carrie Clark
Lisa Knight
Kenny Wroten
Michael Gray
Head Coaches: Noe Rodriguez, Rich Pickett,
Curt Gaschler, Clay Sauer, Matt
Garringer, Rob Hernandez, Dusty
Scudder, Henry Medel, Mike Hoops,
Jeff Crossen, Allen Boshaw, Shawn
Curry, Kerry Angelos, Jim Beebe,
Scott Buck, Scott Kido, Jody
Goodman, Brian Knight, Bob
Seymour, Randy Doramus, Paul
Littlefield, Dave Mudd, Jeff Crow,
Rick Ray
Cheer Moms: Alisha Shiffer, Amy Elliott,
Kathy Jardine, Kristi Hendry, Terri
Mudd, Lisa Knight, Tami Bullock,
Lori Davis, Theresa Benjamin,
Debbie Stocklin, Jill Richardson,
Nicole Earles, Michelle Curry, Jamie
Parker, Merridee Copeland, Carrie
Clark, DLonna Steiner, Sheila
Adams, Jacy Jackson, Kris Collins,
Jodi Millard, Amanda Loman, Paula
Morrison
24 Team Moms and 125 Assistant Football
Coaches
Program Contributors
Special Vendor Partners
Dugout Sports Cards
Stone Lumber & Hardware
Wheelers Handout
Deli Delite
La Parrilla Juarez
Starting Line Car Wash
Cold Stone Creamery
Elliott’s Sports Pub
Tiramisu Espresso
Nampa Rollerdrome
Nampa Runway Café
Mancino’s Baked Subs.
8
Budget Details
Dean Shafer, our club Touchdown Card fund-raising chair is doing a spectacular job.
Many of the innovations and creativity for this fund raiser have been his doing.
Income:
TD Cards
Expenses:
Football Program
Mystery Envelopes
Printing Costs
Top Selling Kids
Drawing
Top Selling Teams
Bonus
Total
Optimist Club:
Football Program:
$23,500.00
$11,750.00
$11,750.00
$3,861.00
$1,200.00
$1,300.00
$300.00
$800.00
$1,200.00
-------------.--$20,311.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
---------.--$0.00
Fund-raising Profits:
$3,189.00
$11,750.00
Section 3: Publication Exposure
Press coverage
Kenny Wroten, our Publicity Director has done a great job with the press. The Idaho
Press Tribune is our local Nampa newspaper. They know Kenny well. Some people claim he has
his own desk at the newspaper.
The Idaho Statesman is the newspaper in Boise (our state capital). They are starting to
notice us too.
The following articles represent just the most appropriate press to this project.
IPT
IPT
IPT
28 Aug. 2004, Pg 4a
23 Jan. 2004, Pg 4a
21 Dec. 2003, front page Community
Football fields dedicated
Optimists hold youth football benefit
Santa’s helpers kept busy
Advertisement
Nampa Parks and Rec., Summer 2004
Nampa Optimist Football
Note: This ad was distributed through different newspapers also.
9
Idaho Press Tribune
28 Aug. 2004 - Pg 4a
10
Idaho Press Tribune
23 Jan 2004, Pg 4a
Idaho Press Tribune
21 Dec. 2003
front page Community
11
Internet Website coverage
Michael Gray has spent hours working on our web site at http://www.nampaoptimist.org.
This web site not only provides information about our club, but also doubles as historical
documentation of what our club has done over the years. It currently prints out to about 190
pages, and growing.
We show up in the top ten, on search engines for so many words relating to our
endeavors. The phrase “Nampa Optimist” is quickly becoming a much searched subject on the
internet. The page has become a source of information for our Optimist programs. Even nonOptimists or other members of the Optimist Football program know our page has information
they need.
Idaho Press Tribune
Idaho Statesman
Boise Optimist Club
Caldwell Optimist
Pacific NW District
Optimist Int
http://www.idahopress.com/
(links - community service clubs)
http://www.idahostatesman.com/
(archives and links)
http://www.boiseoptimist.org/Links.htm
http://www.caldwelloptimist.org/administrative.htm
http://www.pnwoptimist.org/optimist/Links.htm
http://www.optimist.org/ Publications/ 20012002%20CPA%20Resource%20list.pdf
City of Nampa
http://www.ci.nampa.id.us/inf/civic.html
Boise Family Mag
http://www.boisefamily.com/guides/sports03.shtml
Idaho Football
http://www.idahofitness.com/football1.htm
MTG EnterPrizes
http://www.nampa.net/
Nampa Soccer
http://www.nampayouthsoccer.com/Field_Maps/Nampa/nampa.html
Capital Youth Soccer http://www.cysaidaho.org/Directions%20to%20fields.htm
United Way
http://www.volunteersolutions.org/uwtv/org/dir-n-1.html
Great Pumpkin Race http://www.greatpumpkin.org/sponsors/
Sharks
http://eteamz.active.com/whitepetersonsharks/index.cfm?
Boise White Pages http://www.boisenet.com/A-Pages/an.htm
Big List
http://www.travel-idaho.com/PageNOP.html
Note: Web sites can change without notice. All of these sites were live at the printing of this book.
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Section 4: Club Generated Publicity
Nampa Parks and Rec.
Summer 2004 Catalog, Page 2
13
Section 5: Properly Identified Pictures
Contract Vendors
for Touchdown Card
Before we can
design the Touchdown
Card, we must find and
contract the vendors. This
can be an interesting
process. It usually
involves several people
throughout the club who
either own a business and
would like to be on the
card, or know someone
who would like to be on
the card.
Quite often, we get
more vendors than we
need. At this point, we
have to decide what
would be appropriate on
the card. Food works well
with these cards, while a
free loan application
wouldn’t excite the
youngsters selling the
cards.
We need to
include things that get the
kids excited so they can
feel they are selling a
quality product.
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Nampa Optimist Football Touchdown Card Design
Once we have vendors lined up, we can design the Touchdown Card. The card shown
below is the card for 2004. Each vendor has a specific offer which is valid until August 31, 2005.
We try to have a variety of offers, but food seems to be the most popular for the card holders.
The food vendors seem to benefit more as well.
Kids make great sales people. Let’s face it, they are much cuter than us old grizzled
Optimist members. Even with that in mind, a quality product with great value, makes selling
much easier.
If you add up all the offers on this card, it exceeds $244.00. This type of value makes the
card incredibly easy to sell. At $5.00, a single use of the card often returns the cost to the card
holder. Even us old grizzled Optimist members can sell these!
Many of our vendors have been on the card for several years. They receive value because
the card brings in customers. The frequency of visits is determined by the vendor as they see fit.
The format of the card has changed over the years to become a folding card. This enables
us to put a few more vendors on the card.
Also, notice the number (7438), which helps with inventory control. We have also used
these later for raffle tickets sold after the football season to help with the next season.
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Passing out Touchdown Cards
Each football player and
cheerleader receives a packet. The packet
includes a manilla envelope with
instructions and accounting forms printed
on it, 20 Touchdown Cards, a giant
Touchdown card for marketing purposes, a
note to the parents and a list of potential
prizes for the best little salespeople.
Envelopes (Accounting)
The accounting is very
important in this fund-raiser.
There are approximately 610
kids involved selling these cards
with a Team Mom, Coach and
Cheer Mom coordinating their
efforts.
By having the
accounting sheet printed directly
on the envelope, everyone
involved knows the rules and
rewards. This makes the final
collections more accountable
and mistakes are found and
adjusted sooner.
16
Parents (for information and guidance) & Top Sellers
This is
simply an
instruction page for
the parents. It
explains how to best
help your kids
maximize the
benefits of selling
the cards.
The top
seller page explains
the benefit to the
kids for being the
top sellers. We also
have a mystery
drawing and top
team awards.
Turning In Money
Weekly money turn-in
individuals.
Money turn in begins at the team level. The team
Mom, cheer Mom or coach collects from the kids and
tallies up all the money per kid and for the team. Accuracy
counts at this stage. Each child has turned in a certain
amount of money and should get credit for the work they
have done.
Money turn in is where the club members need to
participate the most. All 24 teams show up with money,
cards and their accounting. We must make sure what we
collect is what they think they gave us. Again, accuracy
counts at this stage too. A lot more money is involved as
we are collecting from the entire team instead of
17
Mystery Envelope contents
When the
money is turned in,
a mystery envelope
is presented for the
kid for every card
during the 1st and
2nd week turn-ins,
or a mystery
envelope for 2
cards sold during
the 3rd and 4th week Mystery slip drawing bin
turn-ins.
The mystery envelope contains a variety of things, including a football sport card, money
($1 to $100) and a mystery drawing slip. When the player or cheerleader gets the mystery
drawing slip, they fill in their names and put it in the drawing bin.
The final turn-in can be the most exciting. You
never quite know what a team is going to bring in on that
final week. It could just be the last couple of dollars or it
could be all 4 weeks at a time.
We keep spread sheets from week to week to keep
the totals straight and to eliminate any questions about
what was turned in which week etc.
Final turn-in
18
Touchdown Card Fund-raising Winners
Rusty McMillin from Transnation Title
JD Bowen from Osmus Roofing team
This year, the fund-raising contest was a close
run. The first place winners turned out to be a tie. The
winners were JD Bowen (Osmus Roofing) and Rusty
McMillin (Transnation Title). Third place was Cameron
Pinney (Garrity Auto Body).
Cameron Pinney from Garrity Auto Body
The team
winners were
Lloyd Lumber for
flag team and
Transnation Title
for tackle team.
Transnation Title was the top tackle team
Lloyd Lumber was the top flag team
This was a great fund-raiser where not only $14,939.00 was raised for the club, but our
donating vendors see new customers all year long, and the football kids learn important lessons
about how the american economy really works.
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