Merchandise Performance Management
Transcription
Merchandise Performance Management
Industry Sector Overview Chris Dunk International Business Development Retail & CPG Copyright © 2004 SAS Institute Inc. All rights reserved. Agenda SAS Presence in the market Industry Offering Development Portfolio Descriptions Today's Speaker Examples Copyright © 2004, SAS Institute Inc. All rights reserved. 2 International Industry Trends – 2004/2005 Efficiency to reduce cost Flexibility to meet demand Marketing Customer Insight Merchandising Customer Insight Cost-Plus Pricing Category Goaled Pricing Vendor based Promotions Collaborative Net ROI Promotions Scheduled Markdowns Scenario & Event Markdowns Central Assortment & Ranging Localised Micro A&R Averaged Cost of Service True Cost to Service Financial Allocation Financial Transparency Copyright © 2004, SAS Institute Inc. All rights reserved. 3 Retail Direction Customer Insight in Trading Merchandising Intelligence leverage Operational Optimisation & Profitability Revenue & Promotional ROI Location, Space & Product Analysis Pricing & Promotional Elasticity Copyright © 2004, SAS Institute Inc. All rights reserved. 4 Retail Customers – International AUSTRALIA MAGASIN DU NORD GALLERIE LAFAYETTE GERMANY ITALY COLES MYER LTD SHOE-D-VISION A.M.B.A. GROUPE GO SPORT SA BAUR VERSAND GMBH COOP ESTENSE S.C.r.l. METCASH TRADING LIMITED SONION A/S JM BRUNEAU BEIERSDORF AG DANKA ITALIA S.p.A. OFFICEWORKS SUPERSTORES VIRTUAL FACTORY OUTLET A/S JPG BRUNO BADER GMBH EURONOVA S.r.l. LEROY MERLIN KG CONRAD ELECTRONIC GMBH GRUPPO PAM S.p.A. OPSM PTY LTD PACIFIC MICROMARKETING FINLAND MAGEOS E. BREUNINGER GMBH LA RINASCENTE ROCHE PRODUCTS PTY LTD ALKO OY MONOPRIX KARSTADT QUELLE METRO ITALIA WOOLWORTHS LIMITED KAUPAN MAATALOUSSÄÄTIÖ MOVITEX SA LEBKUCHEN SCHMIDT GMBH MONDOFFICE S.r.l. KESKO OY NECKERMANN OTTO GMBH OFFICE DEPOT INTERNATIONAL AUSTRIA RAUTAKIRJA OY OFFICE DEPOT INTERNATIONAL REWE SUPERMARKT PRENATAL ITALIA S.p.A. La REDOUTE Versand GmbH STARKKI OY AB PICARD SURGELES RI*OUESTA GMBH VIKING OFFICE PRODUCTS Quelle AG SUOMEN LVI-TUKKU OY PPG INDUSTRIES ROBERT KLINGEL GMBH Universal Versand SUOMEN SPAR OY PPR INTERACTIVE SSI SCHÄFER-SHOP GMBH PROMONDO VERSANDHAUS ROBERT KLINGEL BELGIUM & LUXEMBOURG FRANCE JAPAN QUELLE LA SOURCE SA AMWAY JAPAN LTD. EIDEN CO., LTD. CARREFOUR BELGIUM BEAUTE CREATEURS RAJA NECKERMANN POSTORDERS NV BERNARD SA READER'S DIGEST ASSOCIATION HONG KONG FUJI SANKEI LIVING SERVICE INC. QUELLE NV CAMIF REDCATS BOOTS (RETAIL BUYING) LTD KASUMI CO., LTD. REDOUTE FRANCE BRITISH AMERICAN TOBACCO NISSEN CO., LTD. STIME KINGFISHER ASIA LIMITED OFFICE DEPOT JAPAN LTD. CASTORAMA TERMINAL PHILIP MORRIS ASIA LTD OTTO- SUMISYO INC. COFIDIS SA TROIS SUISSES RS COMPONENTS LTD. DENNMARK CONFORAMA TRUFFAUT SEKIDO CORPORATION DANSK SUPERMARKED COVEFI VERT BAUDET ISRAEL SENSHUKAI CO., LTD. FAKTA A/S FRANCE PRINTEMPS VIKING DIRECT France SUPERSOL TAKASHIMAYA CO., LTD. REDOUTE CATALOGUE BENELUX SA CARREFOUR FRANCE CASINO SAINT-BRICE NV/SA Copyright © 2004, SAS Institute Inc. All rights reserved. 5 Retail Customers – International KOREA PORTUGAL SWITZERLAND HOUSE OF FRASER LIMITED AMWAY KOREA CO.,LTD LA REDOUTE COOP SCHWEIZ ICELAND FROZEN FOODS PLC DECOTRADE J D WILLIAMS GROUP LIMITED HYUNDAI HOME SHOPING LG HOMESHOPING SINGAPORE LA REDOUTE CH S.A. J SAINSBURY PLC LGMART CO.,LTD SONY ELECTRONICS (S) PTE LTD MAGAZINE ZUM GLOBUS JAMES MEADE LIMITED LOTTE DEPARTMENT STORE JOHN LEWIS PLC SOUTH AFRICA THAILAND LITTLEWOODS HOME SHOPPING NETHERLANDS JDG TRADING (PTY) LIMITED V-SMART LITTLEWOODS PLC AHOLD LEWIS STORES (PTY) LTD ALBERT HEIJN B.V. ROOSSENEKAL FOODS (PTY) LTD UNITED KINGDOM MATALAN RETAIL LIMITED NECKERMANN NEDERLAND B.V. SABMILLER PLC ALLDAYS STORES LIMITED MFI FURNITURE CENTRES LIMITED OFFICE DEPOT INTERNATIONAL STAX SUPER STORES ARGOS LIMITED MFI UK LIMITED WEHKAMP B.V. TRUWORTHS LIMITED BHS LIMITED MILLER STARR LIMITED WOOLWORTHS (PTY) LIMITED BOOTS COMPANY PLC NEXT GROUP PLC DIAL HOME SHOPPING LIMITED POUNDLAND NEW ZEALAND MARKS & SPENCER PLC FARMERS TRADING CO. LIMITED SPAIN DIAMOND TRADING COMPANY REDCATS (BRANDS) LIMITED WOOLWORTHS (NZ) LTD EL CORTE INGLÉS SA DIXONS STORES GROUP LIMITED SAFEWAY STORES PLC LA REDOUTE CATÁLOGO SA ENDEVA SERVICES LIMITED SAVACENTRE LIMITED NORWAY OFFICE DEPOT INTERNATIONAL EXPRESS GIFTS LIMITED SOMERFIELD STORES LIMITED COOP NORGE AS SWEDEN FREEMANS PLC TESCO STORES LIMITED NÆRINGSLIVETS H & M ROWELLS AB GRATTAN PLC THOMAS COOK RETAIL LIMITED HOVEDORGANISASJON ICA AB GUS HOME SHOPPING LIMITED TOPPS TILES PLC IKEA IT AB HALFORDS LIMITED WAITROSE PHILIPPINES REDCATS NORDIC AB HAWKSHEAD RETAIL LIMITED WH SMITH LIMITED RUSTANS COMMERCIAL CORP SVENSKA SPEL HEALTH AND HOME SHOPPING WHITBREAD PLC Copyright © 2004, SAS Institute Inc. All rights reserved. 6 SAS® Retail Intelligence Portfolio Retail Performance Management Customer Intelligence Merchandising Intelligence Planning SAS Forecasting Supply SAS Replenishment Demand SAS Promotions Effectiveness Availability Forecasting SAS Merchandise Replenishment Planning Fulfillment (Marketmax) Promotion SAS Asset Management SAS IT Management Operations SAS Financial Management Intelligence Location Channel SAS Value Chain Sales Analytics Cost (ABC Technologies) Resource Segementation SAS a-CRM Profiling SAS Customer Insight Targeting SAS Transaction Campaign Insight Interaction Optimisation SAS Marketing Automation Retention Acquisition (Intrinsic) Infrastructure Retail Architecture - DDS Copyright © 2004, SAS Institute Inc. All rights reserved. 7 SAS® Retail Intelligence Portfolio Retail Performance Management Customer Intelligence Merchandising Intelligence Planning Segementation Supply Profiling Availability Operations Intelligence Campaign Forecasting Location Interaction Demand Replenishment Channel Sales Fulfillment Cost Promotion Resource Targeting Optimisation Retention Acquisition Infrastructure Retail Architecture - DDS Copyright © 2004, SAS Institute Inc. All rights reserved. 8 Performance Intelligence… Enterprise Performance Scorecard / Dashboard Profitability Analysis Operational Analysis Functional Key Performance Indicators Enterprise Data Model Intelligence Platform Finance Systems Copyright © 2004, SAS Institute Inc. All rights reserved. Logistics Systems Company Metadata IT Systems Ops Mgmt Systems 9 Retail Performance Management SAS Performance Intelligence Merchandising Intelligence Customer Intelligence Segementation Planning Profiling Supply Availability Operations Intelligence Forecasting Location Demand Replenishment Fulfillment Promotion Channel Sales Cost Resource Targeting Campaign Interaction Optimisation Retention Acquisition Infrastructure Retail Architecture - DDS Financial & Operational Metrics Overview & Drill down on Business Performance Retail - specific KPIs, Dashboard & Scorecard Shared Information and Best Practices Copyright © 2004, SAS Institute Inc. All rights reserved. 10 Customer Transactional Intelligence… Customer Lifecycle Management Behavior Analysis Profiling Segmentation Change of State Alerts Communications Mgmt Targeting Campaign Mgmt Optimised Campaigns Behavioural Forecasting Attribute Intelligence (Clustering) – Gender, Age, Occupation, Location, Lifestyle Customer & Transactional Data Model Intelligence Platform Multi-channel POS Systems Copyright © 2004, SAS Institute Inc. All rights reserved. Loyalty Programs Company Metadata Response Capture External Data Sources 11 Retail Performance Management Customer Intelligence Merchandising Intelligence Customer Intelligence Segementation Planning Profiling Supply Availability Operations Intelligence Forecasting Location Demand Replenishment Fulfillment Promotion Channel Sales Cost Resource Targeting Campaign Interaction Optimisation Retention Acquisition Infrastructure Retail Architecture - DDS Predict Customer Behavior Segment and Profile Customers Segment and Profile Stores Market Basket Analysis Channel Strategy Management Control Customer Acquisition & Retention Measure Customer Profitability Measure Marketing Effectiveness Copyright © 2004, SAS Institute Inc. All rights reserved. 12 Operations Intelligence… Asset Lifecycle Management Channel Logistics Human Asset Retention Optimised Resources Optimised IT Systems Financial Planning & Reporting Loss Prevention – Theft & Fraud Loss Prevention – Spoilage & Waste Optimised MRO Supply Channel Optimisation Workload Forecasting Industry Operations Data Model Intelligence Platform Finance Systems Copyright © 2004, SAS Institute Inc. All rights reserved. HR Systems Company Metadata IT Systems Operations Management Systems 13 Retail Performance Management Operations Intelligence Merchandising Intelligence Customer Intelligence Segementation Planning Profiling Supply Availability Operations Intelligence Forecasting Location Demand Replenishment Fulfillment Promotion Channel Sales Cost Resource Targeting Campaign Interaction Optimisation Retention Acquisition Infrastructure Retail Architecture - DDS Measure & Analyze Supply Chain Costs Determine Net Product Profitability Optimise Human Resource Requirements Define and Measure Channel Strategies Optimise IT Infrastructures Measure Sales and Outlet Performance Copyright © 2004, SAS Institute Inc. All rights reserved. 14 Merchandise Intelligence… Merchandise Performance Management Financial Planning Assortment Planning Revenue Planning Promotion Planning Space Planning Fulfillment Planning Vendor Planning Collaborative Planning Demand Forecasting Attribute Intelligence (Clustering) – Customer, Product, Location, Time, Event Industry Data Model Intelligence Platform Execution System Copyright © 2004, SAS Institute Inc. All rights reserved. Distribution Planning Company Metadata Promotions Fulfillment Trading Partner Data 15 Retail Performance Management Merchandise Intelligence Merchandising Intelligence Customer Intelligence Segementation Planning Profiling Supply Availability Operations Intelligence Forecasting Location Demand Replenishment Fulfillment Promotion Channel Sales Cost Resource Targeting Campaign Interaction Optimisation Retention Acquisition Infrastructure Retail Architecture - DDS Accurately Forecast Demand Improve productivity per square foot. Dramatically lower inventory and carrying costs. Automate the integrated planning process Optimise Range and Assortment. Maximize effects of special promotions Plan optimized seasonal goods distribution Optimise Space Allocation Copyright © 2004, SAS Institute Inc. All rights reserved. 16 RIS Detailed Data Store Matches Data definitions to Business Topics Transformations from Source Data Logical Models 1 Integrates operational actions SAS Customer Insight Copyright © 2004, SAS Institute Inc. All rights reserved. ETL Processes 2 Integrates operational actions SAS Transaction Insight Data Structures Delivers Business Reporting Physical Normalized Models Dimensional Models Reporting Templates 3 4 Integrates operational actions SAS Promotions Effectiveness Integrates operational actions SAS Value Chain Analytics 17 Retail Performance Management RIS Intelligence Platform Merchandising Intelligence Customer Intelligence Segementation Planning Profiling Supply Availability Operations Intelligence Forecasting Location Demand Replenishment Fulfillment Promotion Channel Sales Cost Resource Targeting Campaign Interaction Optimisation Retention Acquisition Infrastructure Retail Architecture - DDS Retail Specific Data Model Knowledge from SAS Global Retail deployments Customizable Analytical Models Pre-defined, Customizable Reporting Templates Rapid implementation Methodology RFID Compliant Industry Standard KPI Design Copyright © 2004, SAS Institute Inc. All rights reserved. 18 Summary Market Dynamics SAS Breadth & Depth SAS Vision Copyright © 2004, SAS Institute Inc. All rights reserved. 19 Copyright © 2004, SAS Institute Inc. All rights reserved. 20