editorial - Newsday Hometown Shopper

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What we offer
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Community Publishing
The Hometown Shopper
This Week/ This Week’s Pennysaver
What’s Happening on Long Island
The Hometown Shopper Editorial 4-11
Front Cover Edit ..................................................................................................................................................................4
My LI
Staff Box
Required Local Edit ......................................................................................................................................................... 5
Hometown Happenings
Hometown Briefs
Table of Contents
LI Food and Dining ...........................................................................................................................................................6
Speak Out! ................................................................................................................................................................................ 7
Ad/Edit Wrap: Crossword ...........................................................................................................................................8
Community News ...............................................................................................................................................................9
School News
Around Town
Around Long Island
Islandwide Features ......................................................................................................................................................10
Kids Zone
All About Seniors
Recent Home Sales
Puzzle and Local Edit ...................................................................................................................................................11
Horoscope/Sudoku Puzzle
Vendors & Fairs
Support Groups
Island News Briefs
This Week/This Week’s Pennysaver Editorial
12-20
Front Cover: with blog info...........................................................................................................................................12
Cover Edit ................................................................................................................................................................................13
Required Local Edit ........................................................................................................................................................14
This Week and This Week’s Pennysaver Staff Box
Top Story
In Your Town
Calendar of Events
Health
Dining Edit ..............................................................................................................................................................................15
Dining Out/ Who’s Cooking
Dining Filler
Community News .............................................................................................................................................................16
This Week Extra
Town News
Feature Islandwide Columns ................................................................................................................................17
Seasonal
In the Garden
Pet Pics
Arts and Entertainment
Travel
Seniors/Charities
Puzzles .......................................................................................................................................................................................18
Horoscope/Sudoku
Crossword
Ad/Edit Wraps .....................................................................................................................................................................19
Puzzles
Area Home Sales
Promotional columns This Week/This Week’s Pennysaver & The Hometown Shopper 20-21
What’s Happening on Long Island
22-23
COMMUNITY PUBLISHING
The Hometown Shopper
The Hometown Shopper covers Long
Island in 81 full-tab local editions with
over 1,010,000 circulation. The Hometown
Shopper is delivered on Wednesday
to Newsday subscribers or mailed to
non-subscribers along with most major
supermarket and drug store circulars.
This Week/This Week’s Pennysaver
This Week/This Week’s Pennysaver covers
Long Island in 64 full-tab local editions
with more than 845,000 circulation. This
Week/This Week Pennysaver is delivered
within Sunday Newsday to subscribers
or on Saturday to nonsubscribers.
What’s Happening On Long Island
Glossy cover, 4-color magazine delivered
to Newsday’s Friday home subscribers and
key demographic zip codes on Saturday
to non-subscribers on Long Island in
six targeted zones, six times a year.
Interactive
• hometownshopperli.com
• The Hometown Shopper Speak Out
• This Week Extra - Blog
• Zoned Community Events
R E AC H M o r e T h a n 1 . 8 M I L L I O N
HOUSEHOLDS & BUSINESSES
AC RO S S L O N G I S L A N D
Editorial Required
Front Cover Edit:
MY LI
• ¼-Vertical Column on Local Island news and events
Staff Box: ¼- Vertical Column
Page 4
Editorial Required
Hometown Happenings:
• Local Events
• Five Zones:
Nassau West, Nassau East,
Suffolk West, Suffolk East and East End
• ½-Horizontal Column
Hometown Briefs:
• Local announcements including school
news, birth, weddings and more
• Nine Zones:
Nassau West North, Nassau West South,
Nassau East, North Nassau East South,
Suffolk West North, Suffolk West South,
Suffolk East North, Suffolk East South and East End
• ¼- Vertical Column
Nassau and Suffolk Zones
• Nassau West North
• Nassau West South
• Nassau East North
• Nassau East South
• Suffolk West North
• Suffolk West South
• Suffolk East North
• Suffolk East South
• East End
Page 5
Editorial Required
LI Food & Dining Three Zones:
• Nassau, Suffolk and East End
• Content: Features an article on a
Rep’s account or the cheapeats column
• ½-Horizontal Column
Food Bites:
• ¼- Vertical Column (Filler)
Page 6
Editorial Required
Speak Out Column:
• ½-Vertical Column
• Featured on website
Scan Code
The scan code will bring
you directly to our website.
Featured Speak Out.
Check out our current
Speak Out at
hometownshopperli.com
Page 7
Editorial Required
Crossword Puzzle:
•½-Horizontal Column
Ad/Edit Wrap: Crossword
• To wrap around an Ad, as requested by sales
• Full-Page Column
Your
Ad
Here
Page 8
Editorial Filler
Zoned Community News:
• School News - ¼- Vertical Column
th
• Around Town - 18 Column
Islandwide Features:
• Around Long Island - ½- Vertical Column
Page 9
Editorial Filler
Islandwide Features:
• Kids Zone-½-Horizontal Column
• All about Seniors- ½-Vertical Column
• Recent Home Sales- ½- Vertical Column
Page 10
Editorial Filler
Puzzle:
• Word Search/Sudoku
• ½-Horizontal Column
Islandwide:
• Fairs & Vendors- ¼- Vertical Column
th
• Island News- Three 18 - sized Columns • Support Groups- Two 16 th - sized Columns
Page 11
Editorial Required
Cover Edit — with blog information
Skybox
Scan Code
The scan code will bring
you directly to our website.
Featured weekly blog by
staff writers
Check out our
This Week Extra Blog at
hometownshopperli.com
Page 12
Editorial Required
Cover Edit — Nassau & Suffolk
• In 8 zones
Nassau and Suffolk Zones
• Nassau West North
• Nassau West South
• Nassau East North
• Nassau East South
• Suffolk West North
• Suffolk West South
• Suffolk East North
• Suffolk East South
Page 13
Editorial Required
Staff Boxes:
•This Week
• This Week’s Pennysaver
Top Story:
• Scan Code
• Nassau and Suffolk
• ¼-Vertical Column
In Your Town:
• 8 zones
• ½-Horizontal Column
Calender of Events:
• 4 zones
• Nassau East, Nassau West,
Suffolk East and Suffolk West
• ½-Vertical Columns
Health:
• Islandwide
• ¼-Vertical Column
This scan
code will
bring you
directly to
newsday.
com/towns
Scan Code
Page 14
Editorial Required
Dining and Food:
• Two Zones- Nassau and Suffolk
• Article features a Rep’s account or
the food column
• ½-Horizontal Column
Dining Filler - Not required
• What’s Cooking- ¼- Vertical
• Filler 18 th Column
• Filler 18 th Column
Page 15
Editorial Required
This Week Extra:
• Islandwide
• ½-Horizontal Column
Town News:
• Zoned
th
• 18 Column
Page 16
Editorial Filler
Feature Columns:
Seasonal- ½- Vertical Column
In the Garden- ½-Horizontal Column
Pet Pics- ¼- Vertical Column
Arts and Entertainment- ¼-Vertical Column
Travel- ¼-Vertical Column
Seniors/Charities- ¼-Vertical Column
Page 17
Editorial Required
Puzzles:
Horoscope/Sudoku - ½-Vertical Column
Crossword - ½-Horizontal Column
Page 18
Editorial Required
Ad/Edit Wraps:
Puzzle Wraps- Full Page
Area Home Sales Wrap- Full Page (Nassau and Suffolk)
Your
Ad
Here
Your
Ad
Here
Your
Ad
Here
Your
Ad
Here
Page 19
What Makes
Yo u r B u s i n e s s
Special !
-
rchant or Dining column
ght, Me
i
l
t
o
Sp
ha
wit
Columns for The Hometown Shopper, Midweek, editions
Merchant of the Week: available in two sizes — ½-horizontal or a ¼-vertical
LI Food & Dining: available in a ½-horizontal size.
Feature: Professionally written article that’s an image builder.
Benefit: A professional puts everything that makes your business special into
an interesting and concise story — with readership value to attract customers.
It’s also an image builder, providing your business with long-term recognition.
Feature: Photo of your business.
Benefit: Make your business known in the community, with
a photograph that is sure to catch the reader’s eye.
Feature: Get many different editions.
Benefit: Get added visibility when your business appears in zoned editions:
• Nassau West North
• Nassau West South
• Nassau East North
• Nassau East South
• Suffolk West North
• Suffolk West South
• Suffolk East North
• Suffolk East South
• East End —
(The East End only available
in The Hometown Shopper)
*You can tell your story to just your hometown and surrounding areas, by running in a zone
that your business is located in. Or if you advertise your business outside of the zone that your
business is located in, the column can run in more zones, a county, or all of Long Island.
Page 20
Columns for the
Midweek & Weekend editions:
Merchant of the Week & LI Food & Dining
this
week’s
pennysaver
Spotlight on Business
& Dining Out
Page 21
WHAT’S
Long Island
HAPPENING
www.whatshappeningonli.com
Delivered to Newsday Friday Subscribers
Plus Bonus Circulation
Long Shelf Life for Long Term Results
4-Color Glossy Cover
PUBLICATION DATE
Friday, March 23, 2012
Proof Deadline: Monday, February 27, 2012
Final Deadline: Monday, March 5, 2012
Ask You
rS
About Oales Rep
ur
ReinRvebate
Progerstment
ams
PREMIUM POSITIONING (Per Zone)
Back Cover . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,695
Page 3 or 5 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $925
Page 4 Index (1/2 Page Vertical) . . . . . . . . . . . $715
Section Sponsor . . . . . . . . . . . . . . . . . . . . . . . . . . $815
Inside Front Cover . . . . . . . . . . . . . . . . . . . . . . $1,285
annual
InsideEditorial
Back Cover .featured
. . . . . . . . . . . in
. . . eight
. . . . . . . $1,025
Reaching Over 420,000 Home
Home Improvement
MECHANICAL
REQUIREMENTS
Display . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (631) 843-29
Classified . . . . . . . . . . . . . . . . . . . . . . . . . . (631) 843-40
Content Details
editions:
Lon
ALL ADS
• Februar
y
g Sh
INCLUDE 4-COLOR
elf
• March
for Life
Lon
• May
g Te• Something for Ever
• Dining & Entertainment
ADVERTISING RATES (Per Zone)
•
June
*
R
m code: SOME)
(cluster code: DINE)
esu r(cluster
PAGE SIZE .................................. OPEN
4+ x
lt
.............................................
• August
Full Page
$775
$695
• Health & Beauty
• sHome Improvemen
(cluster code: HEAL)
(cluster code: HOME)
Half Page
$465
............................................$515
• September
Quarter Page ....................................$395
$355
• November *
Eighth Page ...................................... $220
$195
• December
For more information contact your
MultIPlE ArEA dIScOuNtS
Newsday
Media Group
Sales offer:
representat
February,
March, May, August,September
and December
editions
3+ Zones
. . . . . . . . . . .5% DISCOUNT
or call:
•Special Feature Editorial on currents
trends
15% agency discount applicable with camera ready artwork only.
featured in seasonal sections include: Dining and
Multiple discounts do not•Columns
apply.
Pinelawn
Road,
Melville,
Entertainment, Health and Beauty,235
Something
For
Everyone
and NY 11747
*
Back Cover/Full
Page/
June (summer)
and November
Inside Front & Back . . . . . . . . . . . . 7.083" x 9.556"
Featuring
4 Great Sections...
(holiday)
editions feature:
570 Expressway
Drive S ., Medford, NY 11763
•Content
focus
is
on
local
Hometown
News
Display . . . . .& . .Events
. . . . . . . . . . . . . . . . . . . . . . (631) 687-57
1/2 Horizontal . . . . . . . . . . . . . . . . 7.083" x 4.736"
on seasonal
craft fairs,
Classified .
. . . . art
. . . .shows,
. . . . . . . . . . . . . . . . . (631) 843-40
1/2 Vertical
. . . . •Columns
. . . . . . . . . . . . featured
. . . 3.5"
xfocus
9.556"
outings,
family
activities,
historic
homes,
food
festivals,
1/4 Vertical . . . . . . . . . . . . . . . . . . . 3.5"
x 4.736"
fun-time festivities — for all ages
1/8 Vertical.
. . . . .museum
. . . . . . . . . .events
. . . 3.5" and
x 2.333"
Delivery map and zones on reverse side >
Page 22
Cumulus > March WHLI Rates2012
Feature Editorial
(February, March, May, August,September and November)
w
o
N that’s
Hometown
News &Events
Local Editorial
(June & November)
ne
everyo
ing for
someth
Visit Us! whatshappeningonli.com
Page 23
Newsday Media Group: April 2012 • www.hometownshopperli.com • Editorial Design: Brittany Dembinski