SAG FOUNDATION – 2nd ANNUAL GOLF CLASSIC (Tarzana, CA)

SAG FOUNDATION – 2nd ANNUAL GOLF CLASSIC
(Tarzana, CA)
Raise industry awareness and generate national/local visibility for SAG Foundation and its Catastrophic Health
Fund through a golf tournament supported by celebrities and entertainment industry executives/tastemakers.
• Provide local and national coverage opportunity for SAG FOUNDATION
and 2nd Annual Actors Fore Actors Golf Classic through the use of LAbased entertainment outlets
• Raise awareness of the SAG Foundation Catastrophic Health Fund and
encourage member support
OBJECTIVES
• Cultivate relationships with actors to encourage future support of
Foundation programs and participation
Red Carpet Arrivals
Management and
Execution
• Source host and celebrity players; invite to participate
• Manage media relations outreach to promote event
• Red Carpet arrivals management/coverage
• Distribute post-event release, photos and captions to entertainment
weeklies and trades.
STRATEGIES
• Placed coverage on outlets as - ABC OnTheRedCarpet, CBS ‘The Insider,
ESPN, FOX Sports, LA Daily News, Reelz Channel, Hollywood Reporter,
Variety/Daily Variety, Backstage just to name a few.
Entertainment PR
Talent Procurement
Media Credential
Logistics
• Celebrity guests included: Andy Garcia, Ray Romano, Joe Pesci, Ron
Perlman, Joe Mantegna, Tom Welling, Dave Annable, Joel McHale, Kevin
Frazier and many more.
• Generated over 900 Million media impressions
FrontPage Strengths
RESULTS
Media Relations
Media Coverage
Backstage
June 9-15, 2011
California News
Crusader
June 16, 2011
Hollywood Reporter
June 24 - July 15 , 2011
Daily Variety
June 6, 2011
Media Coverage
Examiner.com
June 14, 2011
Reelz Channel June 16, 2011
Diversity News
June 14, 2011
Media Coverage
Lives of Style - June 15, 2011
LA Daily News - June 14, 2011
ESPN.com - June 14, 2011
Additional Media Coverage
Forbes.com - June 13, 2011
YoungHollywood.com - June 16, 2011
Event Photos
Green Carpet Arrivals
Event Photos
Green & Awards Dinner
Event Photos- Sponsor Branding
El Caballero Country Club
Tarzana, CA
TOSHA WHITTEN-GRIGGS, Owner/Consultant
Tosha Whitten Griggs is a communications professional delivering nearly 15 years of strategic communications and
public relations experience in the cable television, digital and entertainment practice areas. Currently, Whitten Griggs is a
freelance PR consultant lending expertise to current/recent projects such as the annual SAG Awards (2010 and 2009)
and the American Music Awards (2008 & 2009). She also worked on the Chrysler Behind The Lens Gala honoring Spike
Lee, ASCAP Pop Awards and ASCAP Rhythm & Soul Awards, among other projects.
In her former position as Senior Director of Corporate Communications for Black Entertainment Television (BET- a
subsidiary of Viacom) from May 2000 – May 2008, Whitten Griggs directed public relations strategies and execution for
BET’s entertainment programming and specials, which include the annual BET AWARDS, BET HIP HOP AWARDS and
CELEBRATION OF GOSPEL, as well as past specials such as WALK OF FAME, BET COMEDY AWARDS, and BET’S
25TH ANNIVERSARY CELEBRATION. She was also responsible for media relations efforts for BET’s development
slate and primetime/original programming, including 5 of the top-10 rated series in BET programming history such as
AMERICAN GANGSTER, BALDWIN HILLS, HELL DATE, KEYSHIA COLE: THE WAY IT IS, and LIL’ KIM:
COUNTDOWN TO LOCKDOWN as well as other hit shows such as COLLEGE HILL: VIRGIN ISLANDS, DMX: SOUL OF
A MAN; ONE NIGHT ONLY; COMING TO THE STAGE; and COMICVIEW.
During her tenure at BET, Whitten Griggs served as PR liaison for talent, executives and internal departments; managed
communications strategy, outreach and executive visibility for internal client groups such as BET Animation, BET Films,
BET.com and BET Home Entertainment; and led PR for world premiere films such as BACK IN THE DAY (starring Ving
Rhames), BOOK OF LOVE (starring Robin Givens), BLACKOUT (starring Jeffrey wright), and WOMAN THOU ART
LOOSED (starring Kimberly Elise), to name a few.
Prior to joining BET, Whitten Griggs worked as an Account Executive at Shandwick Public Relations and Alexander
Ogilvy Public Relations representing clients such as Microsoft, Compaq Computer Corp., Fisher-Price, Eastman Kodak,
Cox Enterprises, Columbia House/Total E! and BET.com. Whitten Griggs is a member of the TV Academy, Hollywood
Radio and Television Society (HRTS), Television Publicity Executives Committee (TPEC), NAMIC, Public Relations
Society of America (PRSA), and Women in Film among other industry affiliations.
GENELYN ARANTE, Account Director/Publicist
Tosha Whitten-Griggs is joined by Genelyn Arante, a results-driven, passionate and creative PR/Marketing professional with more
than 10 years of experience in the areas of public relations, event production, brand integration, promotional tie-ins and celebrity
seeding for major corporate, consumer, lifestyle and entertainment organizations.
Most recently, Arante worked at The Rose Group, where she spearheaded marketing programs for SKYY Spirits, LLC brands – SKYY
Vodka, SKYY Infusions and Cabo Wabo Tequila. While there, she developed 360 brand integration programs for blockbuster films as
Sex and the City and MILK, and executed client’s participation in annual event series programs as Macy’s Passport, New York LGBT
Pride and Coachella Music Festival.
Prior to joining The Rose Group, Arante worked at Matrixx Productions and UPP Entertainment Marketing where she oversaw green
marketing/PR campaign initiatives for iconic scooter company, Vespa (Piaggio Group USA). Additionally Arante has implemented
event, product placement and celebrity seeding programs for lifestyle brands – Lexus, The North Face, Enyce, Keds and Hpnotiq and
Dubbonet. Possessing extensive contacts within the industry, Arante has developed strategic partnerships on behalf of clients with
organizations such as Global Green, St. Jude Children’s Hospital, Mercedes-Benz Fashion Week, Environmental Media Association,
The Paley Center for Media and the Entertainment Industry Foundation.
Aside from public relations and marketing, Arante also brings several years of music industry promotions experience to The FrontPage
Firm and has contributed to the launch of such multi-platinum selling artists as Linkin Park, Alicia Keys and Maroon 5.
We look forward to an opportunity to discuss your
communications needs.
Tosha Whitten Griggs - CEO/President
tosha@thefrontpagefirm.com
Genelyn Arante - Account Director / Publicist
genelyn@thefrontpagefirm.com
The FrontPage Firm
3350 Wilshire Blvd. Ste. 1225 | Los Angeles, CA 90010
O: (213) 351-0042 | F: (213) 351-0590