2014 State of Dating in America

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Introduc)on The following are the results of the second annual State of Da6ng in America Report, which is presented by leading online da6ng communi6es Chris6anMingle®.com, the largest and fastest growing online community for Chris6an singles, and JDate®.com, responsible for more Jewish marriages than all other da6ng sites combined. The data included in the slides succeeding is collected from a survey of more than 2,600 U.S. singles between the ages of 18 and 59. The report covers topics of significance in today’s da6ng climate including habits and expecta6ons from courtship to marriage, da6ng e6queOe, social and familial influence on rela6onships, infidelity and more. The report also highlights variances between age groups and genders. For a second consecu6ve year, Chris6anMingle and JDate partnered with licensed psychotherapist and rela6onship expert Rachel Sussman, LCSW, to evaluate the State of Da6ng in America results and put them in the context of larger na6onal trends and clinical findings. 3
Key Findings
Singles weigh in with a more liberal a9tude on what cons)tutes chea)ng in a rela)onship: •  Eighty-­‐six percent of men and 92 percent of women consider having sex with another person repeatedly as being unfaithful in a rela6onship. (slide 62) •  In 2013, 82 percent of women and 56 percent of men believed tex6ng or online flir6ng counts as being unfaithful. In 2014, the number of women who believe a flirta6ous message is considered chea6ng dropped significantly to 68 percent, while men observed a slight decrease to 51 percent. (slide 62) •  In 2014, 90 percent of women, vs. 100 percent in 2013, agree passionately kissing someone else is chea6ng. The number decreases for men as well, with only 75 percent agreeing vs. 86 percent in 2013. (slide 62) •  Nearly a quarter of singles would consider marrying someone who was unfaithful to them while da6ng. (slide 63) •  Twenty-­‐eight percent of respondents admit to having been unfaithful in a prior rela6onship, which is a slight increase from 2013, when only 22 percent admiOed to infidelity. (slide 63) Age, children and gender roles all play a major role in da)ng preferences: •  Two-­‐thirds of men would prefer to date someone younger than them, though one-­‐third say they are looking for an older woman. On the flip side, 83 percent of women would rather date someone older than them. (slide 32) •  Women were slightly more likely to consider marrying someone with children from a past rela6onship, with 80 percent saying they definitely or probably would vs. 69 percent of men. However, interest dropped drama6cally if a poten6al partner had children from mul6ple rela6onships. (slide 34) •  Thirty-­‐nine percent of women think the man should be the primary breadwinner, but only 23 percent of men agree, a decrease from last year’s 32 percent of men. Interes6ngly, in 2013, women didn’t feel as strongly with only 34 percent sta6ng the man should be bringing home the bacon. (slide 46) 4
Key Findings Cont. First-­‐date e)queDe plays a major role in determining if singles want to move on to the second date: •  The majority of singles say 1-­‐2 drinks on a first date is acceptable, though men tend to be a liOle more lenient, with 17 percent saying it’s no problem if their date has 3-­‐5 drinks (vs. 4 percent of women). (slide 19) •  If a prospec6ve partner gets drunk on the first date, 72 percent of men would look past it and go out with her again, though it’s much tougher to get a second chance with women (only 41 percent would go out with a drunk date again). (slide 21) •  Fiay percent of singles say the biggest first date food faux pas is being a messy eater, and 23 percent of women do not want the man to order for her. (slide 16) •  Almost two-­‐thirds of all respondents feel the man should pay for the first date. Men tend to feel stronger about this, with 69 percent saying the man should pay, and only 55 percent of women agreeing. (slide 45) •  Is chivalry dead? Expecta6ons for who foots the bill have changed over the past year, with only 69 percent of men saying the man should pay (vs. last year’s 78 percent). (slide 45) •  Is this a date? Sixty-­‐nine percent of singles are at least somewhat confused about whether their ou6ng with someone they’re interested in is in fact a date or not. (slide 10) 5
Key Findings Cont. Findings reveal that da)ng deal breakers can come in all forms: •  For men, the top three da6ng deal breakers are hygiene (35 percent), smoking (24 percent) and weight (14 percent); and for women, it’s hygiene (34 percent), unemployment (21 percent), and a 6e for third between drinking habits and smoking (16 percent each). (slide 22) •  The majority of singles (66 percent) would break up with someone if he or she didn’t get along with their friends. (slide 24) The s)gma of online da)ng is a thing of the past: •  Eighty-­‐five percent of singles say online da6ng is socially acceptable and two out of three singles know people who have met through online da6ng. (slide 26) •  Ninety-­‐four percent of respondents believe online da6ng expands their da6ng pool. (slide 28) •  Eighty percent of singles agree online da6ng is beOer at finding a match than family members and 78 percent agree online da6ng is beOer at finding a match than friends. (slide 28) 6
Methodology The following data summarizes the responses of a 20-­‐minute online survey, which was administered by an independent research firm between September 10 and 20, 2013. The criteria for respondents included: •  Between the ages of 18 and 59 •  Singles who are currently da6ng, are planning to date or are in a commiOed rela6onship las6ng less than two years •  Male or female •  Located in the United States •  English speaking •  Internet access A total of 2,647 respondents par6cipated in the survey, with Jewish online da6ng respondents being oversampled. The respondents consisted of 527 non-­‐online daters, which were recruited through an online database, and 2,120 online daters, which were recruited through a na6onal online panel (1,011) and from the JDate database (1,109). Results from the total sample can be interpreted to be accurate with a ±3% confidence interval. Results have been weighted to reflect the U.S. popula6on based on sta6s6cs available from published sources and this survey. Weigh6ng informa6on is available on the following slide. All research was conducted and data was analyzed by Quonundrums, Inc. 7
Methodology Con)nued The key items that were used for weigh6ng include age, gender, use of online da6ng and religion. Weigh6ng variables are below. Variable: Gender Survey % Report % Male 45% 50% Female 55% 50% Survey % Report %* 42% 2% Variable: Religion Jewish *Based on American Religious Iden6fica6on Survey (2008) and Pew Research Religion & Public Life Project (2012) Variable: Online Dater Survey % Report %* Online 79% 20% Non-­‐Online 21% 80% *Based on Pew Research: Internet & American Life Project and other published online resources Variable: Age Survey % Report %* 18-­‐24 10% 18% 25-­‐29 14% 12% 30-­‐34 15% 11% 35-­‐44 22% 23% 45-­‐54 23% 25% 55-­‐59 16% 11% *based on US Census data 8
Defini)ons of Terms Single – Currently unmarried, currently da6ng or planning to date in the near future OR in an exclusive rela6onship with a partner for less than two years. Religion – Based on self-­‐iden6fied responses to the ques6on “Which of the following best describes your religion?” Could iden6fy with one of the following responses: •  ChrisBan •  Jewish •  Muslim •  Hindu •  Buddhist •  Other •  None Non-­‐online Dater – Never created a profile on an online da6ng site. Online Dater – Currently a paying member at an online da6ng site, was previously a paying member at an online da6ng site within the past two years OR created a free profile at an online da6ng site within the past two years. 9
Men vs. Women and Age Comparisons 10
Da#ng Ambiguity How oaen are you confused by the status of an evening with someone you are interested in (date vs. not a date)? 100% 90% Never 80% 31% 22% 28% 31% 33% 39% 31% 70% Always Some6mes Women 8% 58% Never 34% 60% Some6mes 50% 40% 59% 66% 59% 60% 54% 54% 30% Always 65% 20% 10% 0% Men 12% 0% 10% Total 12% 13% 10% 13% 7% 4% 18-­‐24 25-­‐29 30-­‐34 35-­‐44 45-­‐54 55-­‐59 59% 50% 29% 100% 11
Da#ng Ambiguity Con#nued In your opinion, what cons6tutes a date? (Select all that apply) 90% 80% 85% 78% A planned one-­‐on-­‐one hangout 82% 74% 72% 27%
Women 34% 24% 21% 22% 12% 25% 17% 24% 20% 26% 24% 24% 23% Total 18-­‐24 25-­‐29 30-­‐34 35-­‐44 45-­‐54 55-­‐59 A planned evening with a group of friends If they ask me out, it's a date 26%
79%
18%
Men 21%
82%
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Da#ng in a Digital Age What form of communica6on do you prefer when being asked out? 100% 90% 17% 31% 80% 31% 19% 12% 8% 5% 70% 82% 18% Women 85% 15% Text 60% 50% 40% Men 84% 69% 30% 69% 81% 88% 92% 96% 20% Phone call 0% 20% 40% 60% 80% 100% 10% 0% Total 18-­‐24 25-­‐29 30-­‐34 35-­‐44 45-­‐54 55-­‐59 13
Da#ng in a Digital Age Con#nued Has tex6ng made it more difficult to determine whether an ou6ng is an actual date? 100% 90% 80% 70% 43% 56% Men 52% 49% 65% 65% 53% 60% 61% No Yes 50% Women 40% 30% 20% 39% 57% 44% 48% 51% 36% 35% 35-­‐44 45-­‐54 47% 10% 0% Total 18-­‐24 25-­‐29 30-­‐34 55-­‐59 48% 0% 52% 50% 100% 14
First Date Food and Drink Rules What would you consider the food to avoid most on a first date? (Select one) 100% 90% 9% 10% 8% Garlic bread 80% 70% 37% 37% 38% 60% 50% 20% 10% Spagher Wings Pizza 13% 10% 15% 40% 30% Other 23% 6% 20% 26% 6% 12% 16% 5% 8% Total Men Women 0% Burger 15
First Date Food and Drink Rules Con#nued What would you consider the food to avoid most on a first date? (Select one) 100% 90% 9% 29% 37% 20% 10% 9% 12% 35% 42% 12% 36% 41% 11% 13% 40% 30% 3% 8% 60% 50% 8% Other 80% 70% 7% 34% 23% 23% 7% 27% Garlic bread 46% Spagher 13% 19% 25% Wings 16% 17% 13% 8% 9% 4% 12% 15% 14% 17% 13% 4% 8% 5% Total 18-­‐24 25-­‐29 30-­‐34 35-­‐44 45-­‐54 55-­‐59 6% 5% 0% 9% Pizza Burger 16
First Date Food and Drink Rules Con#nued Which of the following do you consider to be the biggest food faux pas on a first date? (Select one) 100% 90% 80% 4% 6% 7% 10% 13% 9% 70% 60% 20% 5% 6% 17% 3% 6% 5% Not ea6ng enough 17% Asking to share 23% 50% Taking food off my plate 40% 30% 20% Ea6ng too much 50% 54% 46% Ordering for me Being a messy eater 10% 0% Total Men Women 17
First Date Food and Drink Rules Con#nued Which of the following do you consider to be the biggest food faux pas on a first date? (Select one) 100% 90% 80% 4% 6% 7% 13% 5% 7% 9% 8% 70% 60% 6% 2% 5% 7% 10% 12% 8% 16% 15% 20% 25% 15% 50% 6% 6% 6% 2% 7% 6% 5% 7% 9% Asking to share 15% 22% 34% 10% Ea6ng too much 21% Taking food off my plate 40% 30% 20% Not ea6ng enough 50% 47% 46% 56% 39% 49% 58% Ordering for me Being a messy eater 10% 0% Total 18-­‐24 25-­‐29 30-­‐34 35-­‐44 45-­‐54 55-­‐59 18
First Date Food and Drink Rules Con#nued If your date has food stuck in his/her teeth, what do you do? (Select one) 100% 90% 13% 80% 15% 9% 6% 19% 21% 17% 12% 15% 20% 70% 17% 10% 14% 7% Men 60% 50% 40% 30% 73% 72% 73% 63% 74% 73% Say nothing and try not to stare 79% Drop a subtle hint by checking your own teeth Tell them if roles were reversed, you'd want to know 20% 10% 0% Total 18-­‐24 25-­‐29 30-­‐34 35-­‐44 45-­‐54 55-­‐59 Women 69% 76%
16% 15% 14% 10% 0% 20% 40% 60% 80% 100% 19
First Date Food and Drink Rules Con#nued How many alcoholic beverages are acceptable for your date to have on the first date? (Select one) Men More than five, 5% Three to five, 17% None, 15% One to two, 64% Women Three to five, 4% One to two, 76% None, 19% 20
First Date Food and Drink Rules Con#nued How many alcoholic beverages are acceptable for your date to have on the first date? (Select one) 100% 90% 3% 11% 3% 7% 2% 11% 3% 7% 4% 15% 2% 10% 2% 12% 80% More than five 70% 60% 50% 70% 67% 70% Three to five 71% 66% 77% 65% 40% One to two 30% 20% 10% 17% 24% 17% 20% 25-­‐29 30-­‐34 15% 0% Total 18-­‐24 35-­‐44 11% 45-­‐54 21% 55-­‐59 None 21
First Date Food and Drink Rules Con#nued 100% If you really like someone, but they happen to get drunk on the first or second date, would you go out with them again? 90% 80% 44% 41% 34% 28% 46% 43% 70% 47% 52% No 59% 60% 50% Yes 40% 30% 56% 59% 66% 72% 54% 57% 20% 53% 48% 41% 10% 0% l T o ta
4 18-­‐2
9 25-­‐2
4 30-­‐3
4 35-­‐4
4 45-­‐5
9 55-­‐5
Men Women
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Da#ng Deal Breakers Which of the following do you consider to be the biggest deal breaker in the opposite sex? (Select one) 100% 90% 80% 70% 60% 50% 40% 5% 9% 12% 6% 14% 9% 15% 9% 20% 24% 5% 5% 16% Style Age 21% 16% Weight Drinking habits Unemployment 30% 20% Height 35% 35% 34% 10% Smoking Hygiene 0% Total Men Women 23
Da#ng Deal Breakers Con#nued Which of the following do you consider to be the biggest deal breaker in the opposite sex? (Select one) 100% 90% 80% 70% 60% 50% 40% 5% 9% 12% 15% 20% 5% 9% 7% 14% 7% 6% 9% 7% 7% 10% 10% 10% 18% 27% 6% 10% 6% 10% 12% 16% 19% 14% 16% 18% 28% 18% 9% Height 21% Style Age 14% 15% 35% 10% 32% 29% 36% 35% 35% 41% 18-­‐24 25-­‐29 Smoking Hygiene 0% Total Drinking habits Unemployment 30% 20% Weight 30-­‐34 35-­‐44 45-­‐54 55-­‐59 24
Da#ng Deal Breakers Con#nued In which of these scenarios are you most likely to break up with someone? (Select one) 100% 80% 5% 6% 9% 70% 11% 90% 8% 8% 12% 4% 5% Don't like your favorite team 11% Don't go to the gym 11% 60% Different taste in music 50% Prefer different foods 40% 30% 66% 75% Different poli6cs 58% 20% Don't get along with your friends 10% 0% Total Men Women 25
Da#ng Deal Breakers Con#nued In which of these scenarios are you most likely to break up with someone? (Select one) 100% 90% 3% 5% 6% 80% 9% 70% 11% 3% 4% 8% 5% 10% 4% 10% 8% 4% 9% 4% 7% 3% 6% 6% 4% 6% 7% 17% 12% 5% 6% 15% 1% 5% 12% Don't like your favorite team 7% Don't go to the gym 11% Different taste in music 60% 50% Prefer different foods 40% 30% 66% 71% 64% 63% 65% 75% 63% Different poli6cs 20% Don't get along with your friends 10% 0% Total 18-­‐24 25-­‐29 30-­‐34 35-­‐44 45-­‐54 55-­‐59 26
Beliefs about Online Da#ng How much do you agree or disagree with the following statements? (Strongly and somewhat agree responses shown) 100% 85% 87% 83% 90% 80% 70% 60% 76% 77% 74% 72% 84% 80% 76% 67% 61% 72% 73% 72% 63% 58% 53% 50% 51% 48% 45% 40% 30% 20% 10% 0% Online da6ng is a Online da6ng is I know people People previously I previously Online da6ng is It's easier to ask great way to socially who have met viewed online viewed online safer than someone out meet people acceptable through online da6ng nega6vely da6ng nega6vely mee6ng people online than in-­‐
da6ng in a bar person Total Men Women 27
Beliefs about Online Da#ng Con#nued 100% 90% 80% 70% How much do you agree or disagree with the following statements? (Strongly and somewhat agree are responses shown) 89% 90% 89% 85% 84% 81% 80%
79% 75% 76% 80% 72% 74% 84%
86% 82% 80% 79% 75% 76% 71% 73% 68%
69% 67% 61% 58% 60% 80% 75%
74% 72% 73% 68% 66% 61%
59% 62% 58% 53% 55% 51% 48% 50% 50% 43% 41% 50% 40% 30% 20% 10% 0% Online da6ng is a Online da6ng is I know people People previously I previously Online da6ng is It's easier to ask great way to socially who have met viewed online viewed online safer than someone out meet people acceptable through online da6ng nega6vely da6ng nega6vely mee6ng people online than in-­‐
da6ng in a bar person Total 18-­‐24 25-­‐29 30-­‐34 35-­‐44 45-­‐54 55-­‐59 28
Beliefs about Online Da#ng Con#nued How much do you agree or disagree with the following statements? (Strongly and somewhat agree are responses shown) 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 90% 89% 87% 94% 94% 93% 93% 92% 83% 79% 75% 78% 74% 69% 86% 85% 82% 80% 78% 80% 78% 76% Total Men Women 29
Da#ng Trends: Da#ng Mul#ple People Do you generally contact one person, communicate with them and go on a date OR are you communica6ng with mul6ple people during the same 6me frame? Men Women Contact and go out on dates with several people at the same 6me, 9% Contact and go out on dates with several people at the same 6me 14% Contact one person at a 6me, 38% Contact/ reply to several people ... but only go out with one person at a 6me, 53% Contact/ reply to several people...but only go out with one person at a 6me 63% Contact one person at a 6me 24% 30
Da#ng Trends: Da#ng Mul#ple People Con#nued Do you believe it is acceptable to date more than one person at a 6me? (Select one) 100% 90% 80% 14% 21% 15% 19% 13% 22% 70% 60% 9% 6% 50% 11% 12% 40% 9% 8% 18% 20% 30% 19% Not really 12% Yes, but I'm not very comfortable with it 9% Yes, for a few dates 10% 16% 20% 10% Definitely not Yes, as long as you are not having sex with any of them Yes, as long as you tell them 19% 18% Absolutely 0% Total Men Women 31
Da#ng Trends: Da#ng Mul#ple People Con#nued Do you believe it is acceptable to date more than one person at a 6me? (Select one) 100% 90% 80% 14% 9% 12% 18% 16% 21% 70% 60% 9% 50% 11% 40% 9% 30% 18% 20% 10% 7% 19% 7% 11% 7% 22% 26% 6% 14% 10% 18% 18% 17% Not really 19% 7% 11% 4% 21% 17% 31% Definitely not 24% 26% 13% 8% 9% 12% 11% 12% 9% 7% 9% 13% 27% 17% 20% 17% 18% 15% 9% 0% Total 18-­‐24 25-­‐29 30-­‐34 35-­‐44 45-­‐54 55-­‐59 Yes, but I'm not very comfortable with it Yes, for a few dates Yes, as long as you are not having sex with any of them Yes, as long as you tell them Absolutely 32
Da#ng Trends: Age Preferences Who would you rather go on a date with? (Select one) 100% 90% 12% 3% 21% 14% 80% 70% 30% 60% 46% 50% 40% 62% 43% 30% 25% 20% 10% 15% 0% Total 21% 8% Men Women Someone five to ten years younger Five to 10 One to One to Five to 10 years five years five years years younger younger older older Someone one to five years younger 18-­‐24 1% 25% 65% 9% 25-­‐29 5% 26% 52% 17% Someone one to five years older 30-­‐34 6% 28% 52% 15% 35-­‐44 16% 31% 38% 16% Someone five to 10 years older 45-­‐54 17% 36% 33% 14% 55-­‐59 24% 31% 26% 19% 33
Da#ng Trends: Religion How important is it for you to share the same religious background as the person you marry, even if their faith is not as strong or is stronger than yours? (Select one) 100% 90% 80% 32% 23% 41% 70% 60% 50% It would be nice to marry someone of the same faith 28% I would strongly prefer to marry someone of the same faith 28% 23% 20% 10% 29% 29% 40% 30% Just looking for someone I like 19% 16% 13% Total Men 20% 0% Women I would only marry someone of the same faith 34
Da#ng Trends: Children Likelihood of marrying someone with children from previous rela6onships. (Select one for each quesBon) 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Definitely Not 9% 17% 50% 24% 10% 21% Probably Not Probably Definitely 7% 13% 48% 29% 39% 53% 32% 16% Would you marry someone who has a child/children from a previous rela6onship? 25% 8% 33% 39% 6% Mul6ple partners Definitely Probably Definitely Probably 38% 21% Single partner 25% 28% 9% Would you marry someone who has children from mul6ple partners? 18-­‐24 13% 39% 5% 13% 25-­‐29 16% 46% 7% 18% 30-­‐34 24% 53% 5% 21% 35-­‐44 30% 52% 9% 32% 45-­‐54 33% 53% 11% 32% 55-­‐59 20% 63% 8% 22% 35
Da#ng Trends: Da#ng and Marriage Which do you believe is the greatest societal threat to marriage today? (Only first choice is displayed) 60% 50% Total 51% 46% 42% Men 40% Women 30% 19% 17% 16% 20% 15% 14% 17% 8% 9% 8% 10% 9% 11% 6% 3% 0% Infidelity Financial problems Lack of family Acceptance of values divorce Same-­‐sex marriage 4% 1% Short celebrity marriages 36
Da#ng Trends: Da#ng and Marriage Con#nued Would you be disappointed if you remained single the rest of your life? 100% 100% Yes 90% 80% 80% 60% 70% 40% 60% 20% 50% 0% 41% 35% 40% 63% 30% 20% 48% 38% 42% 39% 22% 10% 16% 0% Total 18-­‐24 25-­‐29 30-­‐34 35-­‐44 45-­‐54 55-­‐59 Men Women 37
Influence on Da#ng and Marriage Who do you ask for input on your da6ng profile? (Select all that apply) 100% 90% 80% Total 79% 82% 75% Men 70% Women 60% 50% 40% 30% 20% 10% 0% 17% 14% 20% 3% 4% 2% 3% 1% 0% 5% 3% 6% 1% 4% 3% 5% 38
Influence on Da#ng and Marriage Con#nued Who do you ask for input on your da6ng profile? (Select all that apply) Total 100% 70% 25-­‐29 30-­‐34 35-­‐44 45-­‐54 55-­‐59 90% 87% 90% 80% 18-­‐24 79% 83% 80% 71% 62% 60% 50% 40% 34% 30% 20% 10% 0% 17% 23% 14% 10% 8% 7% 4% 5% 2% 3% 6% 5% 4% 3% 2% 1% 1% 1% 1% 2% 11% 5% 5% 4% 3% 2% 1% 2% 1% 1% 2% 6% 5% 4% 4% 4% 2% 39
Influence on Da#ng and Marriage Con#nued Who do you ask for input on poten6al dates? (Select all that apply) 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 79% 74% Total Men 69% Women 29% 22% 14% 6% 6% 5% 7% 5% 9% 3% 3% 4% 10% 7% 5% 3% 3% 2% 7% 6% 9% 40
Influence on Da#ng and Marriage Con#nued Who do you ask for input on poten6al dates? (Select all that apply) 100% 90% 80% 70% 60% Total 92% 86% 74% 18-­‐24 25-­‐29 30-­‐34 35-­‐44 45-­‐54 55-­‐59 75% 72% 62% 56% 50% 40% 30% 20% 10% 0% 36% 30% 22% 24% 23% 11% 7% 11% 9% 6% 4% 3% 2% 16% 11% 8% 7% 3% 1% 2% 6% 5% 3% 2% 3% 2% 1% 14% 11% 7% 4% 4% 2% 7% 4% 4% 1% 1% 2% 3% 10% 9% 7% 5% 7% 5% 3% 41
Influence on Da#ng and Marriage Con#nued How much influence do the following individuals have on whom you date? (Great amount of influence and some amount of influence are responses shown) 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Total 40% 33% 26% 38% Men 32% 25% 31% 24% 20% 16% 15% Women 26% 25% 20% 14% 22% 20% 14% 9% 15% 18% 11% 16% 11% 11% 13% 10% 9% 42
Influence on Da#ng and Marriage Con#nued How much influence do the following individuals have on whom you marry? (Great amount of influence and some amount of influence are responses shown) 50% 44% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Total 37% 31% 36% 29% 22% Men Women 35% 28% 21% 30% 28% 23% 19% 26% 21% 21% 16% 12% 10% 19% 12% 21% 16% 11% 10% 11% 9% 9% 11% 8% 43
Influence on Da#ng and Marriage Con#nued How much influence do the following individuals have on whom you date? (Great amount of influence and some amount of influence are responses shown) Total 60% 50% 40% 30% 20% 10% 0% 25-­‐29 30-­‐34 35-­‐44 45-­‐54 55-­‐59 47% 45% 43% 33% 18-­‐24 42% 34% 30% 28% 24% 32% 34% 28% 36% 31% 24% 24% 19% 24% 24% 18% 14% 27% 27% 24% 20% 18% 16% 15% 20% 18% 23% 20% 11% 22% 25% 18% 17% 17% 18% 16% 15% 15% 15% 14% 13% 14% 13% 14% 14% 12% 12% 11% 11% 10% 10% 9% 9% 9% 8% 12% 8% 8% 7% 8% 6% 44
Influence on Da#ng and Marriage Con#nued How much influence do the following individuals have on whom you marry? (Great amount of influence and some amount of influence are responses shown) Total 70% 60% 50% 40% 10% 0% 25-­‐29 30-­‐34 35-­‐44 45-­‐54 55-­‐59 58% 48% 41% 37% 38% 47% 22% 41% 38% 42% 29% 30% 20% 18-­‐24 27% 26% 28% 21% 17% 34% 31% 25% 24% 23% 17% 30% 29% 30% 25% 26% 22% 23% 21% 20% 19% 19% 18% 18% 17% 16% 17% 17% 17% 16% 14% 15% 14% 13% 13% 16% 11% 13% 10% 13% 17% 14% 13% 11% 10% 10% 9% 9% 8% 9% 7% 8% 6% 4% 4% 45
Rela#onship Gender Roles Who pays for the first date? Who pays for subsequent dates? (Select one for each) First Date Subsequent Dates 55% The man 69% 62% 24% Women 31% 18% 12% 15% Equally split 26% 23% 25% Men 23% Depends on who ini6ates 33% 23% 28% 13% 18% Depends on what we did 4% 4% 4% The woman 2% 0% 38% Total 14% 13% 14% 3% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% 46
Rela#onship Gender Roles Con#nued Do you think the man should be the breadwinner? (Select one) 100% 90% 80% 70% 61% 60% 53% 69% No 50% 40% 30% 20% 10% Doesn't maOer 8% 8% 8% 31% 39% 23% 0% Total Men Women Yes Yes No Doesn’t MaOer 18-­‐24 33% 9% 57% 25-­‐29 32% 12% 56% 30-­‐34 31% 8% 62% 35-­‐44 35% 9% 57% 45-­‐54 30% 6% 64% 55-­‐59 23% 4% 73% 47
Traits in a Mate What do you find most aOrac6ve about the opposite sex? (Select one) Total Men Women 24% 21% 27% 21% 16% 30% 12% 17% 17% 16% 15% 16% 19% 11% 19% 2% 3% 2% 4% 1% 2% 3% 3% Sense of humor Physical appearance Confidence Intelligence Integrity Domes6c skills Professional success Financial success 48
Traits in a Mate Con#nued Who would you rather go on a date with? (Select one) Total 54% Men 55% Women 53% 18% 13% 24% 11% Someone who shares your interests Someone who is aOrac6ve Someone who is smart Someone who is successful 7% 7% 19% 9% 6% Someone who is funny 8% 6% 11% 49
Keys to Successful Rela#onship How important are each of the following items to a successful rela6onship? (Select each item that is a key to a successful relaBonship. Top 10 responses displayed.) 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Total 75% 73% 73% 72% 72% 71% Men Women 76% 68% 59% 69% 67% 64% 69% 66% 64% 72% 65% 58% 71% 69% 63% 64% 57% 57% 56% 58% 54% 60% 52% 45% 50
Keys to Successful Rela#onship Con#nued How important are each of the following items to a successful rela6onship? (Select each item that a is key to a successful relaBonship. Top five responses displayed.) 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Total 18-­‐24 80% 78% 75% 75% 73% 68% 64% 25-­‐29 75% 73% 74% 72% 71% 70% 69% 30-­‐34 35-­‐44 73% 68% 68% 67% 61% 45-­‐54 74% 69% 67% 65% 64% 57% 67% 55-­‐59 71% 70% 70% 67% 66% 63% 55% 51
Keys to Successful Rela#onship Con#nued How important are each of the following items to a successful rela6onship? (Select each item that is a key to a successful relaBonship. Sixth through 10th most important responses displayed.) 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Total 18-­‐24 72% 68% 66% 65% 65% 58% 63% 25-­‐29 72% 69% 64% 64% 66% 65% 51% 30-­‐34 35-­‐44 65% 65% 69% 63% 60% 61% 58% 45-­‐54 65% 64% 58% 51% 51% 46% 56% 55-­‐59 56% 56% 55% 52% 51% 52% 43% 52
Sex and Rela#onship Milestones: Sex, Moving in and Marriage How long do you typically date someone before you introduce them to your close friends? (Select one) 50% Total 40% 31% 27% 23% 30% Men Women 26% 27% 25% 21% 18% 14% 20% 10% 0% 6% 5% 4% 9% 8% 8% 9% 8% 4% 3% 6% 3% 4% 53
Sex and Rela#onship Milestones: Sex, Moving in and Marriage How long do you typically date someone before you introduce them to your family? (Select one) 50% Total Men Women 39% 40% 32% 30% 20% 10% 0% 15% 13% 11% 3% 5% 22% 19% 15% 26% 18% 16% 14% 7% 6% 8% 5% 54
Sex and Rela#onship Milestones: Sex, Moving in and Marriage Con#nued Would you have sex before marriage? (Select one) 100%
90%
80%
70%
13%
5%
19%
8%
5%
19%
18%
6%
19%
60%
No
Yes, but only after
we were engaged
50%
40%
30%
63%
Yes, if I was in love
69%
57%
20%
Yes
10%
0%
Total
Men
Women
55
Sex and Rela#onship Milestones: Sex, Moving in and Marriage Con#nued Would you have sex before marriage? (Select one) 100%
90%
80%
70%
13%
5%
19%
15%
12%
6%
6%
22%
19%
15%
18%
7%
3%
20%
17%
9%
5%
19%
12%
8%
14%
Yes, but only after
we were engaged
60%
50%
40%
30%
63%
58%
63%
58%
61%
No
68%
66%
Yes, if I was in love
20%
Yes
10%
0%
Total
18-24
25-29
30-34
35-44
45-54
55-59
56
Sex and Rela#onship Milestones: Sex, Moving in and Marriage Con#nued What do you feel is the minimum amount of 6me to date before you move in together? (Select one) 100%
90%
80%
70%
60%
50%
13%
6%
11%
30%
7%
6%
18%
12%
6%
11%
28%
32%
Two to five years
23%
More than a year but less than two
years
More than six months but less than
a year
Six months or less
40%
30%
20%
10%
0%
27%
12%
Total
31%
15%
9%
Men
Would only move in after we are
married
Would only move in after we are
engaged
More than five years
Women
57
Sex and Rela#onship Milestones: Sex, Moving in and Marriage Con#nued What do you feel is the minimum amount of 6me to date before you move in together? (Select one) 100%
90%
80%
70%
13%
6%
11%
10%
5%
18%
8%
5%
18%
13%
10%
3%
7%
11%
18%
5%
8%
10%
12%
9%
60%
50%
16%
28%
30%
33%
31%
26%
Would only move in after we
are married
Would only move in after we
are engaged
More than five years
35%
24%
Two to five years
40%
30%
27%
29%
21%
28%
12%
11%
9%
11%
Total
18-24
25-29
30-34
20%
10%
More than a year but less than
two years
28%
0%
27%
18%
35-44
12%
45-54
32%
6%
55-59
More than six months but less
than a year
Six months or less
58
Sex and Rela#onship Milestones: Sex, Moving in and Marriage Con#nued What do you feel is the minimum amount of 6me to date before you get engaged? (Select one) 100%
When it feels right
90%
80%
70%
60%
2%
30%
2%
2%
More than five years
27%
34%
More than two years but
less than five years
50%
40%
30%
35%
37%
32%
One year or less
20%
10%
15%
11%
Total
Men
0%
More than a year but less
than two years
18%
Women
59
Sex and Rela#onship Milestones: Sex, Moving in and Marriage Con#nued What do you feel is the minimum amount of 6me to date before you get engaged? (Select one) 100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
18%
9%
6%
2%
30%
15%
15%
24%
2%
2%
24%
24%
21%
21%
2%
30%
31%
48%
More than five years
33%
39%
35%
More than two years but
less than five years
35%
37%
37%
18%
17%
18%
35-44
45-54
55-59
33%
27%
15%
10%
13%
9%
Total
18-24
25-29
30-34
When it feels right
More than a year but less
than two years
One year or less
60
Sex and Rela#onship Milestones: Sex, Moving in and Marriage Con#nued What do you think is the ideal age for someone to get married? (Select one) 100%
90%
80%
4%
5%
22%
6%
5%
5%
20%
23%
36 to 40
70%
60%
50%
40%
40+
31 to 35
49%
49%
50%
26 to 30
22 to 25
30%
20%
10%
18%
0%
3%
13%
3%
Total
Men
22%
3%
Women
18 to 21
61
Sex and Rela#onship Milestones: Sex, Moving in and Marriage Con#nued What do you think is the ideal age for someone to get married? (Select one) 100%
90%
80%
4%
5%
7%
8%
23%
4%
10%
11%
4%
21%
23%
22%
70%
43%
47%
5%
3%
21%
36 to 40
60%
50%
40%
40+
31 to 35
49%
30%
65%
45%
47%
52%
45%
35%
26 to 30
22 to 25
20%
10%
18%
0%
3%
Total
17%
15%
18%
9%
10%
1%
4%
2%
1%
2%
1%
18-24
25-29
30-34
35-44
45-54
55-59
18 to 21
62
Infidelity Which of the following do you consider being unfaithful in a rela6onship? (Select all that apply) 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 89% 92% 89% 90% 90% 87% 86% 82% 75% Total 68% 61% 66% 59% 62% 57% 51% 50% 38% Men Women 30% 34% 27% 35% 26% 17% 21% 19% 13% 14% 12% 11% 63
Infidelity Con#nued Ques6ons are included below. (Select one for each quesBon) 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 40% 38% No 42% 75% 77% 79% 72% 75% 69% Depends on circumstances 54% 50% 52% 8% 9% 8% Total Men Women Would you marry someone who was unfaithful in a previous rela6onship? 20% 21% 3% 5% 19% 2% Total Men Women Would you marry someone who was unfaithful to you? 28% 25% Total Men 31% Women Have you ever been unfaithful in a rela6onship? Yes 64
Pets and Da#ng Do you own a pet? If so, have you ever used your pet to help you get a date? Used Pet to Get a Date Pet Ownership
(10% overall) Yes
12%
57%
Total
Men Men
49%
No
88%
Yes
Yes
9%
64%
Women
0%
10%
20%
30%
40%
50%
60%
70%
Women No
91%
65
Pets and Da#ng Con#nued Are you more or less likely to date someone if they have a pet…? Men Women 7% -­‐34% -­‐22% -­‐32% More likely 9% 5% -­‐41% -­‐43% Less likely Rep6le 4% Rodent -­‐10% -­‐50% -­‐30% -­‐10% 21% -­‐39% Fish 6% -­‐19% -­‐23% Bird Amphibian -­‐10% 10% 10% 50% 7% -­‐50% 20% 7% -­‐53% 6% -­‐20% 26% -­‐10% Dog 30% 14% -­‐7% Cat 31% 15% -­‐30% Farm animal -­‐50% -­‐30% -­‐10% 42% 10% 30% 50% 66
Pets and Da#ng Con#nued Would you break up with someone because of their pet? Total 14% Men Yes 13% Women 15% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 67
Changes from 2013 68
Beliefs about Online Da#ng Do you generally contact one person at a 6me OR are you communica6ng with mul6ple people during the same 6me frame? Do you believe it is acceptable to date more than one person at a 6me? Number of Contact at a )me (Online Daters) Go out with 100% several people 90% at the same 6me Contact several people, only go out with one Contact one person at a 6me 12% 11% Da)ng Mul)ple People 100% 90% 80% 80% 70% 70% 60% Definitely not 18% 19% 14% Not really 21% 9% 60% 9% 50% 50% 10% 11% 40% 40% 9% 9% 30% 30% 19% 18% 16% 19% 20% 58% 30% 10% 58% 31% 20% 10% 0% 2013 2014 0% 2013 2014 Yes, but I'm not very comfortable with it Yes, for a few dates Yes, as long as you are not having sex with any of them Yes, as long as you tell them Absolutely 69
Influence on Da#ng and Marriage Who do you ask for input on your da6ng profile? Who do you ask for input on poten6al dates? 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 75% 79% 69% 74% 23% Who do you ask for input on your online da6ng profile? 2013 2014 28% 17% 22% Who do you ask for input on poten6al dates? 70
Influence on Da#ng and Marriage Con#nued How much influence do the following individuals have on whom you date/marry? (Great amount of influence and some amount of influence are responses shown) 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 2013 34% 33% 38% 34% 32% 28% 24% Influence on Da#ng 30% 28% 2014 37% 31% 29% 24% 20% Influence on Marriage 26% 23% 71
Influence on Da#ng and Marriage Con#nued 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% How long do you typically date someone before you introduce them to your close friends/family? (Select one) 2013 2014 28% 27% 23% 26% Introduce to Friends 32% 32% 17% 18% 14% 13% 19% 19% Introduce to Family 72
Traits in a Mate What do you find most aOrac6ve about the opposite sex? (Select one) 2014 24% 21% 16% 2013 24% 21% 15% 17% 16% 15% 16% 3% 2% 2% 4% 3% Sense of humor Physical appearance Confidence Intelligence Integrity Domes6c skills Professional success Financial success 1% 73
Traits in a Mate Con#nued Who would you rather go on a date with? (Select one) 2014 54% 2013 55% 18% 20% Someone who shares your interests Someone who is aOrac6ve Someone who is smart Someone who is successful 13% 7% 13% Someone who is funny 5% 8% 8% 74
Da#ng Trends: Religion How important is it for you to share the same religious background as the person you marry, even if their faith is not as strong or is stronger? (Select one) 100% 90% 23% 80% Just looking for someone I like 32% 70% 60% 32% 29% 50% 40% 30% 26% 23% It would be nice to marry someone of the same faith I would strongly prefer to marry someone of the same faith 20% 10% 19% 16% 2013 2014 0% I would only marry someone of the same faith 75
Rela#onship Gender Roles Do you think the man should be the primary breadwinner? (Select one) 100% 90% Doesn’t maOer 80% 70% 59% 61% 60% No 50% 40% 8% 8% 33% 31% 2013 2014 30% 20% 10% 0% Yes 76
Rela#onship Gender Roles Who pays for the first date? Who pays for subsequent dates? (Select one for each) 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 2013 2014 67% 62% 41% 31% 16% 15% 18% 12% 2% 4% First Date 25% 20% 28% 24% 14% 12% 3% 3% 1% 1% Subsequent Dates 77
Sex and Rela#onship Milestones: Sex, Moving in and Marriage Would you have sex before marriage? (Select one) 100% 90% 80% 70% 15% 13% 7% 5% 23% 19% 60% No Yes, but only aaer we were engaged 50% 40% 30% 56% 63% Yes, if I was in love 20% Yes 10% 0% 2013 2014 78
Sex and Rela#onship Milestones: Sex, Moving in and Marriage Con#nued What do you feel is the minimum amount of 6me to date before you move in together? (Select one) What do you feel is the minimum amount of 6me to date before you get engaged? (Select one) Time to get engaged
Time to move in together
100% 90% 80% 70% 13%
13%
4%
6%
14%
11%
60% 50% 34%
30%
40% 30% 20% 10% 0% 24%
27%
12%
9%
2013 2014 Would only move in aaer we are married 100% 90% 18%
18%
Would only move in aaer we are engaged More than five years 80% 2%
2%
29%
30%
Two to five years 50% More than a year but less than two More than six months but less than a year Six months or less 70% 60% 37%
35%
20% 10% More than five years More than two years but less than five 40% 30% When it feels right 15%
15%
One year or less 0% 2013 More than a year but less than two 2014 79
Sex and Rela#onship Milestones: Sex, Moving in and Marriage Con#nued What do you think is the ideal age for someone to get married? (Select one) 100% 90% 80% 70% 5% 5% 29% 4% 5% 22% 60% 49% 47% 30% 0% 26 to 30 22 to 25 20% 10% 36 to 40 31 to 35 50% 40% 40+ 13% 1% 2013 18% 3% 2014 18 to 21 80
Contact Informa)on 81
PR Contacts Formula PR: 310-­‐578-­‐7050 Mira Yellin, yellin@formulapr.com Jennifer Regnier, regnier@formulapr.com About Chris)anMingle Chris6anMingle® (www.Chris6anMingle.com) is the largest and fastest growing online community for Chris6an singles. In addi6on, Chris6anMingle is a part of Gospel Media Group®, a premier network of online Chris6an resources which is also comprised of Believe.com® (www.believe.com), an inspira6onal faith-­‐based lifestyle des6na6on designed to serve the Chris6an community and help Chris6ans build and live the life God intended, Faith.com™ (www.Faith.com), DailyBibleVerse.com™ (www.DailyBibleVerse.com) and Chris6anCards.net™ (www.Chris6anCards.net). About JDate.com With more than 750,000 ac6ve members worldwide, JDate® (www.JDate.com, www.JDate.co.uk, www.JDate.co.il and www.JDate.fr) is the leading online community for Jewish singles, responsible for more Jewish marriages than all other da6ng sites combined. JDate is dedicated to building and strengthening the Jewish community, and ensuring that Jewish tradi6ons are sustained for genera6ons to come. JDate is owned and operated by Spark Networks®, Inc. (www.spark.net). About Spark Networks Spark Networks, Inc.’s (www.spark.net) mission is to create iconic, niche-­‐focused brands that build and strengthen the communi6es they serve. Spark Networks’ porzolio of consumer websites is anchored by Chris6anMingle and JDate, and also includes, among others, Believe.com, Faith.com, DailyBibleVerse.com, BlackSingles.com® (www.BlackSingles.com) and SilverSingles®.com (www.SilverSingles.com). Spark Networks’ shares trade on the NYSE MKT under the 6cker symbol “LOV” (NYSE MKT: LOV).