media kit - Buffalo Spree

Transcription

2015
Overview
MEDIA KIT
Overview
95%
of our readers
dine out 3-4
times a week.
Photo by kc kratt
About Buffalo Spree Publishing, Inc.
Locally owned Buffalo Spree Publishing produces 36 publications and events, and offers a wide range of
marketing services. We have over 700,000 readers, and over 1,400 advertising partners in the Buffalo
and Rochester markets, and we print over 2 million pieces every year. We’ve also won over 70 national
awards for design and editorial from the North American Mature Publishers Association and the City
and Regional Magazine Association, including three General Excellence awards. Every year, Buffalo Spree
Publishing supports dozens of nonprofits and charity events through donations and sponsorships; we have
been honored for our support of the Western New York community by such organizations as the American
Institute of Architects, the Amherst Chamber of Commerce, the Burchfield Penney Art Center, Preservation
Buffalo Niagara, Buffalo-Niagara Event Professionals, and the New York State Nursery Landscape
Association, Inc. Last year, Buffalo Spree Publishing published its first book: Food for Four Seasons; Recipes
from Buffalo’s Restaurants. Our growing Rochester division (585 Publishing) has expanded our reach and
influence to thousands more readers.
In 2014, Buffalo Spree Publishing moved into new city-based headquarters in a renovated industrial
complex. BPS’s new offices are just as fresh and up-to-date as our publications. Look for us in area theaters
and concert halls, in medical waiting rooms and beauty salons, on Facebook, Pinterest, and Twitter, on living
room coffee tables, and in the daily conversations of people throughout Western New York.
We’re the publications you want to read over and over again!
I. Buffalo Spree Publishing,
Inc. Buffalo Division
A. Buffalo Spree magazine
PUBLISHED MONTHLY
• January
• February
• March
• April
• May
• June
• July
• August
• September
• October
• November
• December
B. Buffalo Spree Medical
Resource Guide
PUBLISHED ANNUALLY
• August - polybagged
with August Spree
C. On the Town
PUBLISHED ANNUALLY
• September polybagged with
September Spree
D. Buffalo Spree Holiday
Shopping Guide
PUBLISHED ANNUALLY
• November
II. Western New York Theater
& Event Program Books &
Custom Publishing
PUBLISHED
SEPTEMBER – AUGUST
• Shea’s Performing Arts
Center
• 710 Main Theatre
• Buffalo Philharmonic
Orchestra
• Theatre of Youth
• Artpark
• Irish Classical Theatre
Company
• MusicalFare Theatre
• Allentown Art Festival
• Performing Arts Center at
Rockwell Hall, Buffalo State
*All subject to change
• Curtain Up!
• Jewish Journal of WNY
• Buffalo Spree’s
Best of WNY
• Buffalo Spree’s
Spring and Fall
Girls Night Out
• Top Docs
III. Buffalo Spree Publishing,
Inc. Events
A. Hot Off the Press
Launch Parties
HELD MONTHLY
B. Top Docs Reception
HELD ANNUALLY
• January
C. Best of WNY Party
HELD ANNUALLY
• June
D. Girls Night Out
HELD SEMI-ANNUALLY
• May
• November
IV. Buffalo Spree Publishing,
Inc. Senior Products
A. Forever Young
Magazine
PUBLISHED MONTHLY
• January
• February
• March
• April
• May
• June
• July
• August
• September
• October
• November
• December
B. Forever Young
Directory
PUBLISHED ANNUALLY
• February
C. Forever Young Expo
HELD SEMI-ANNUALLY
• April
• October
V. (585) Publishing
The Rochester Division of
Buffalo Spree Publishing, Inc.
A. (585) magazine
PUBLISHED 6X PER YEAR
• Jan/Feb
• Mar/Apr
• May/Jun
• Jul/Aug
• Sep/Oct
• Nov/Dec
B. (585) On the Town
PUBLISHED ANNUALLY
• September/Octoberpolybagged with
September/October
(585) magazine
C. (585) Holiday
Shopping Guide
PUBLISHED ANNUALLY
• November
VI. Rochester Theater & Event
Program Books
PUBLISHED
SEPTEMBER – AUGUST
• Rochester Broadway
Theatre League (RBTL)
• Geva Theatre Center
• Garth Fagan Dance
VII. (585) Publishing, Inc.
Events
A. Hot Off the Press
Launch Parties
HELD BI-MONTHLY
B. Girls Night Out
HELD ANNUALLY
• November
About Buffalo Spree Magazine
Buffalo Spree magazine, Western New York’s only city and regional magazine, is now in its 48th year of
publishing. A national award-winning monthly, Spree is dedicated to helping our readers take advantage
of the best Western New York has to offer and keeping them informed about what’s happening in their
community.
The support of our 136,000-plus readers and our client
partners has allowed us to grow our company to become
Western New York’s largest locally owned media group.
Buffalo Spree also has a vibrant online presence with
a website that is updated daily, often with videos, slide
shows, and other multimedia content. Our active social
media accounts have thousands of followers; we reach new
audiences daily.
The most common compliment Buffalo Spree receives is
that, more than any other publication in Western New York, it showcases Buffalo as
a beautiful and desirable place to live, rich in arts, architecture, great restaurants,
and natural beauty. With every issue, Buffalo Spree provides full-color proof that
Western New York is a great area, with an impressive quality of life.
Follow Spree on:
Circulation includes:
• Paid subscribers and a controlled circulation list
• Targeted sampling to real estate offices, re-location packages, builders, HR directors, new
homeowners, professional offices, and others
• Newsstand distribution to more than 200 retail locations, including Wegmans, Barnes &
Noble, Talking Leaves, Tops, Noco, Dash's, Budwey's, 7-Eleven, Walgreens, Walmart, and more
Demographics:
• 92% of our readers have a college or postgraduate education
• 89% of our readers are homeowners
• 89% of our readers are between 25–64 years of age
• 75% of our readers own at least 2 vehicles
• 74% of our readers will purchase products or services from ads seen in Buffalo Spree
• 71% of our readers keep the magazine for 1 month or more
• 68% of our readers have household incomes in excess of $75,000
• 46% of our readers have household incomes in excess of $100,000
• 21% of our readers have a graduate or advanced degree
In the next 12 months:
• 97% will spend time and money on their lawn and garden
• 97% will purchase furniture, home furnishings, and/or appliances
• 96% will purchase auto accessories and services
• 95% will dine out and enjoy local entertainment 3-4 times per week
• 92% will make home improvements
• 88% will shop for women’s apparel
• 81% will purchase pharmaceuticals and prescription services
• 79% will purchase athletic and sports equipment
• 77% will shop for men’s apparel
• 76% will vacation and travel
• 58% will visit galleries and museums
• 49% will spend money on pets
• 47% will spend money on live sporting events
• 45% will purchase children’s apparel
• 29% will partake in the lottery, casino, racetrack, and other legal gambling
entertainment
The June 2014 CVC audit and reader survey have provided us with the above statistics regarding our readers.
Sales & Special Section Calendar
JANUARY
Special Section:
Focus on Health:
Deadline:
FEBRUARY
Special Section:
MARCH
Special Section:
Destination:
Focus on Health:
Deadline:
APRIL
Special Section:
Destination:
Focus on Health:
Deadline:
MAY
Special Section:
Destination:
Focus on Health:
Deadline:
JUNE
Special Section:
Destination:
Focus on Health:
Deadline:
Weddings
Lawyers - Beyond the courtroom
What’s Shakin’
Ellicottville
Heart Healthy
Thursday, December 04, 2014
WNY Kids
What’s Brewin’
HOME - Kitchens
Kenmore / Tonawanda
Immediate & Urgent Care
Thursday, January 08, 2015
Senior Living
Higher Education
Casinos & Gaming
What’s Shakin’
East Amherst
Pharmacies & Senior Products
Thursday, February 05, 2015
Gardening & Outdoor Living
Farmers Markets
Racetracks
What’s Brewin’
Girls Night Out!
East Aurora
Skin Care
Thursday, March 05, 2015
Farm to table
Builders
What’s Shakin’
HOME - Patios
WNY’s Waterfronts
Chautauqua
Allentown
Holistic & Alternative Medicine
Thursday, April 02, 2015
JULY
Special Section:
Destination:
Focus on Health:
Deadline:
AUGUST
Special Section:
Destination:
Focus on Health:
Deadline:
SEPTEMBER
Special Section:
Destination:
Focus on Health:
Deadline:
OCTOBER
Special Section:
Destination:
Focus on Health:
Deadline:
NOVEMBER
Special Section:
Destination:
Focus on Health:
Deadline:
DECEMBER
Special Section:
Focus on Health:
Deadline:
Autos & Auto Aftermarket
Best of WNY
What’s Brewin’
Orchard Park
Lewiston
Physical Rehab & Injury Recovery
Thursday, May 07, 2015
Eyewear
Pets
Real Estate
What’s Shakin’
Hertel
Hamburg
Visit Rochester & The Fingerlakes
Healthy Eyes
Thursday, June 04, 2015
Schools & Education
WNY Kids
What’s Brewin’
HOME - Style on a Budget
Williamsville
Elmwood Village
Pediatric Care
Thursday, July 02, 2015
Higher Education
Weddings
What’s Shakin’
Clarence
Lockport
Woman’s Health
Thursday, August 06, 2015
Spas & Beauty
Wine, Spirits & Gourmet Food
Financial Planning
What’s Brewin’
Girls Night Out!
Holiday Walks
Healthy Teeth
Thursday, September 03, 2015
Faces of WNY
Giving Back
What’s Shakin’
HOME - Home Gifts & Indoor
Gardening
Cosmetic Surgery
Thursday, October 01, 2015
HOME:
The Home Garden and Design
magazine of WNY. Featured in
Buffalo Spree 4 times per year!
March • June • September • December
About Buffalo Spree magazine
Sales & Special Section Calendar
Destination:
Focus on Health:
Deadline:
Medical Specialties
What’s Brewin’
Weight Management & Wellness
Thursday, November 06, 2014
Rate Card & Size Specifications
Rates effective as of January 1, 2015
full page/full bleed
8.625" x 11.125"
All rates include full color.
live area: 7" x 10"
PREMIUM POSITIONS
12x
$ 5,765
$3,700
$3,700
trim size
8.375" x 10.875"
ADVERTISING SIZES AND RATES
Size
Full Page
2/3 Page
1/2 Page
1/3 Page
1x
$ 4,245
$ 3,395
$ 2,890
$ 2,140
3x
$ 3,925
$3,075
$ 2,675
$ 1,930
6x
$3, 1 95
$2,575
$2,080
$ 1,665
9x
$ 2,780
$2,1 6 5
$ 1,870
$ 1,455
12x
$2,57 5
$ 1,955
$ 1,665
$ 1,245
6x
$935
9x
$830
12x
$725
Size
1/4 Page
1x
$1,285
3x
$1,175
DINING GUIDE ADS - ADS WILL APPEAR ON DINING GUIDE PAGES
Size
1/6 Page Vertical
1/6 Page Horizontal
1/12 Page
1x
$725
$725
$ 515
6x
$620
$620
$ 410
1/3 page vertical
2.187" x 10"
Dining Guide
1/2 page
7" x 4.875"
1/6 page v
2.187" x 4.875"
Buffalo Spree Rate Card
& Size Specifications
Size
1x
3x
6x
9x
Back Cover
$ 7,850 $7,325
$6,695
$ 6,285
Inside Front Cover $4,990
$4,670
$4,325
$ 4,015
Inside Back Cover $4,990 $4,670
$4,325
$ 4,015
• Add 15% for any other guaranteed premium positions.
1/3 page
square
4.56" x 4.875"
1/2 page
island
4.56" x 7.44"
1/6 page h
4.56" x 2.3125"
12x
$ 515
$ 515
$305
1/12
Looking to stand out in the Dining Guide and increase your
web presence?
ENHANCED DINING GUIDE LISTINGS
Purchase an Enhanced Listing & receive the
Enhanced online Dining Guide FREE!
• Includes logo
• Highlighted restaurant listing
• Address, phone, hours +
20 words of copy
• Maximum width logo size: 0.9375”
• Purchase 12x for $900
• Purchase 6x for $700
• With any 6x display ad purchase,
receive an Enhanced Listing for
only $447.50 per year - A 50%
savings!
Also
includes:
Enhanced
Online Listin
g
FREE!
2.187"
x 2.34"
2/3 page
4.56" x 10"
Dining Guide Sizes
1/6 v
2.187"
x
4.875"
1/12
2.187" x
2.34"
1/6 h
4.56" x 2.3125"
1/4 page
3.375" x
4.875"
1/4 page
3.375" x
4.875"
1/4 page
3.375" x
4.875"
1/4 page
3.375" x
4.875"
Spree Homes • Marketplace • Best of WNY
SPREE HOMES
Size
1x
3x
6x
9x
12x
1/6 Page Horizontal
$570
$520
$465
$415
$365
• 50 words • Image: 2.25" x 1.5" • 300 dpi • Headshot: 1" x 0.875
Marketplace
Sizes
MARKETPLACE
1x
$1,310
$ 720
$ 420
$ 305
3x
$ 1,195
$ 675
$ 395
$ 260
6x
$ 1,035
$570
$365
$235
9x
$910
$495
$305
$200
12x
$ 805
$440
$280
$ 180
2.25"
x 1"
1/24
1/6
2.25" x 4.75"
Size
1/3 Page
1/6 Page
1/12 Page
1/24 Page
2.25" x
2.25"
1/3
2.25" x 9.75"
1/12
“BEST OF” SQUARES
Size
1 Unit
Dimensions
2.4"w x 2.35"h
Rate
$285
Spree Homes, Marketplace,
Best of WNY, Reprints
Size Specifications
Reprints
FRONT & BACK, 8.5" x 11" (2 PG)
Unit Count
2 Pages
100
$499
500
$555
1,000
$600
2,000
$680
3,000
$740
5,000
$890
FRONT & BACK, 11"x 17" (8.5" x 11" AS FOLDED BOOKLET) (4 PG)
Unit Count
4 Pages
100
$735
500
$815
1,000
$860
FRAMED REPRINTS
1 Page
$95
2 Page
$165
2,000
$1,010
3,000
$1,170
5,000
$1,475
PLAQUES
4 Page*
$225*
1 Page
$40
2 Page
$76
• If 1/2 folding is required add $100 per 1,000
• If 1/4 folding is required add $200 per 1,000
• Minimum $25 for shipping
• Add 8.75% sales tax to all custom orders (subject to change)
• Custom publishing design work $100 per hour
• All reprint and custom publishing orders must be prepaid at time
of ordering
Prices for belly bands, split cover, bind ins, tip ons, blow ins, inserts,
gate folds, polybags, photography, and advertorial assistance all
available upon request.
*Subject to change & design costs where applicable.
Buffalo Spree Medical Resource Guide
The Buffalo Spree Medical Resource Guide is WNY’s
comprehensive community health guide. Written and
edited by our experienced team of health and medical
writers, the Medical Resource Guide offers important
information about medical trends, preventative health
care measures, and includes the only complete directory
of WNY’s physicians, DOs, DPMs, and health care
providers—all organized by specialty for easy use.
Distribution, Demographics
& Deadline
Buffalo Spree Medical Resource Guide
Medical Resource Guide
Theatre & Event Program Books
Call Larry
Distribution: 18,000
Polybagged with August 2015 issue of Spree and mailed
to all subscribers, key community partners & a controlled
circulation list including:
• Doctors’ offices
• Dental offices
• Hospitals
• Relocation packages
• Real estate offices
• HR directors
• Medical facilities
Deadline: June 4, 2015
• 92% of our readers have a college or post graduate education
• 89% of our readers are between 25 - 64 years of age
• 81% of our readers will purchase pharmaceuticals & prescription services in the next 12 months
• 68% of our readers have income in excess of $75,000
• 46% of our readers have income in excess of $100,000
The Medical Resource Guide reader is:
• Concerned with health care and able to spend money on it
• Highly educated and takes his/her health care very seriously
• The decision maker of multi-generational needs
• Aware of preventative and proactive care
PREMIUM POSITIONS
• Aware of nutritional importance
• Family oriented
• A health insurance member
Size
Dimensions (w x h)
8.625" x 11.125"
Back Cover
8.625” x 11.125”
Inside Front Cover
8.625” x 11.125”
Inside Back Cover
8.625” x 11.125”
Inside Back Cover & Adjacent Full Page
Trim size: 8.375” x 10.875”
Add 15% for any additional guaranteed premium positions.
Rate
$6,425
$4,075
$4,075
$7,445
Size
Full Page w/ bleed
Full Page (live area)
2/3 Page
1/2 Page Horizontal
1/2 Page Island
1/3 Page Vertical
1/3 Page Square
1/4 Page (4 to a page)
1/6 Page Vertical
1/6 Page Horizontal
Enhanced Listing
Dimensions (w x h)
8.625" x 11.125"
7" x 10"
4.56" x 10"
7" x 4.875"
4.56" x 7.44"
2.187" x 10"
4.56" x 4.875"
3.375" x 4.875"
2.187” x 4.875"
4.56" x 2.3125”
Rate
$ 3,190
$ 3,190
$ 2,575
$2,055
$2,055
$ 1,645
$ 1,645
$ 825
$ 625
$ 625
$ 250
ADVERTORIAL
Ask the Expert - Ask your rep for details
The June 2014 CVC audit and reader survey have provided us with the above statistics regarding our readers.
The Theater and Event Program Books of
Western New York and Rochester
• Printing over 700,000 theater and event programs annually
• The median age of the theater attendee is 45
• Over 92 productions and events
Buffalo Spree Publishing currently publishes programs for 20 of Western New York’s and
Greater Rochester’s finest theaters, performing arts venues, and events including:
• Shea’s Performing Arts Center
• 710 Main Theatre
• Buffalo Philharmonic Orchestra
• Irish Classical Theatre Company
• Artpark
• Allentown Art Festival
• Performing Arts Center at
Rockwell Hall, Buffalo State
• MusicalFare Theatre
• Curtain Up!
• Theatre of Youth
Rochester Playbills:
• Rochester Broadway Theatre League (RBTL)
• Geva Theatre Center
• Buffalo Spree’s Best of WNY
• Buffalo Spree’s Girls Night Out
Spring & Fall
• Buffalo Spree’s Top Docs
Reception
• Garth Fagan Dance
Spring 2014
BENEFITING
SPONSORED BY
Full season and per-show advertising opportunities
Check with your ad rep for details
Call Larry is the imaginative consulting business run by our owner, guiding light, and chairman of fun
Larry Levite. Now the same problem-solving pizzazz he has brought to 48 years in broadcasting and
publishing can be yours.
Just...
Call Larry
SM
S T R AT E G I C A L LY G U I D E D I M AG I N AT I O N
New York
716-308-8584 • CallLarryLevite.com
Larry@CallLarryLevite.com
London
Jerusalem
Algonquin Park
Medical Resource Guide
Theatre & Event Program Books
Call Larry
About Call Larry
Buffalo Spree Holiday Shopping Guide
The image-driven Holiday Shopping Guide celebrates the Western New York retail community,
featuring the finest in local boutiques and specialty retail items. There simply isn’t a better place
to advertise during the holiday season.
Distribution & Deadline
Buffalo Spree Holiday Shopping Guide
To all Spree subscribers & a controlled circulation list
Direct mailed week of Thanksgiving
Deadline: October 1, 2015
PREMIUM POSITIONS
full page/full bleed
8.75" x 8.75"
live area: 7.5" x 7.5"
Sizes
Rate
Front Cover
$2,400
Back Cover
$2,380
Inside Front Cover
$ 1,620
Inside Back Cover
$ 1,620
Pages 1-5
$ 1,300
Add 15% for any other guaranteed
premium positions.
trim size
8.5" x 8.5"
Sizes
2 Page Spread
Full Page
1/2 Page Horizontal
1/2 Page Vertical
1/2 page
vertical
3.625" x 7.5"
Rate
$2,055
$1,080
$ 650
$ 650
On the Town
NEW!
Holiday Shopping Guide
On the Town
Events & Sponsorships
Take full advantage of Western New York’s rich and diverse
arts and entertainment scene with the help of Buffalo Spree
Publishing’s newest publication. On the Town includes a complete roster
of Western New York theaters, concert halls, performing art centers,
and galleries, with comprehensive information on the 2015-2016 season.
There’s also a handy restaurant guide for pre- and post- theater dining.
This full color glossy booklet is a must-have WNY planning resource.
Distribution &
Deadline
On the Town
On the Town
Polybagged with September 2015
issue of Spree and mailed to all
subscribers, key community partners
& a controlled circulation list.
Deadline: July 2, 2015
Season previews
Gallery guides
Curtain Up!
Pre- and post-theater dining
1/4 page
3.625” x
3.625"
1/8 page
1.687” x
3.625"
1/4 and 1/8 page ads available
for On the Town only.
PREMIUM POSITIONS
Sizes
Front Cover
Back Cover
Inside Front Cover
Inside Back Cover
Pages 1-5
1/2 page horizontal
7.5" x 3.625"
Rate
$2,400
$2,380
$ 1,620
$ 1,620
$ 1,300
Add 15% for any other guaranteed premium positions.
Sizes
2 Page Spread
Full Page
1/2 Page Horizontal
1/2 Page Vertical
1/4 Page
1/8 Page
Rate
$2,055
$1,080
$ 650
$ 650
$ 395
$ 225
Buffalo Spree Publishing enhances the relationship between advertisers and readers through
experiential marketing opportunities and special events. These opportunities extend beyond the
printed page and enable direct connectivity with an exclusive and affluent readership.
EVENT CALENDAR
TOP DOCS:
FOREVER YOUNG SPRING EXPO:
SPRING GIRLS NIGHT OUT:
BEST OF WNY/10TH ANNUAL:
FOREVER YOUNG FALL EXPO:
FALL GIRLS NIGHT OUT:
JANUARY 22, 2015
APRIL 30, 2015
MAY 7, 2015
JUNE 25, 2015
OCTOBER 29, 2015
NOVEMBER 12, 2015
HOT OFF THE PRESS LAUNCH PARTIES
FEBRUARY ISSUE:
MARCH ISSUE:
APRIL ISSUE:
MAY ISSUE:
JUNE ISSUE:
AUGUST ISSUE:
SEPTEMBER ISSUE:
OCTOBER ISSUE:
NOVEMBER ISSUE:
DECEMBER ISSUE:
JANUARY 20, 2015
FEBRUARY 17, 2015
MARCH 24, 2015
APRIL 21, 2015
MAY 19, 2015
JULY 21, 2015
AUGUST 18, 2015
SEPTEMBER 22, 2015
OCTOBER 20, 2015
NOVEMBER 17, 2015
Hot off thePPYress
HAP
HOU R
Holiday Shopping Guide
On the Town
SPONSORSHIP OPPORTUNITIES
Ask your rep about customizing your sponsorship!
Platinum Sponsorship
In Magazine & All Spree Publications Benefits:
Your logo on all event promotional ads & thank you ad
To Include:
• Buffalo Spree magazine, any applicable WNY
Playbills & Forever Young
• Photo recognition in “Who Was There” event page
in issue of Spree following event
Event Benefits:
• Client Category Exclusivity
• Table or Booth Space at event where applicable
• Your logo on all event signage (Spree Provided)
• Your banner prominently displayed at event (Client
Provided)
• 10 Patron tickets
• Your company name included on all press releases
• Your logo on front cover of event program book
• Full-page ad in event program book (premium
position based upon availability)
• Full Frame Logo to run on loop on all Flat Screen
TV’s or large Screens where applicable
• Your logo on event video to be posted on Spree’s
Facebook page & website post event where
applicable
Other Benefits:
• Verbal & Logo recognition on all TV & radio used to
promote event where applicable
• Banner ad on Spree website w/ automatic link to
sponsor website your month of choice
• Your logo on all Spree e-blasts promoting event
• Recognition in issue of SpreeView, the e-newsletter
of Buffalo Spree magazine
• Recognition on event’s Facebook page
Sponsorship Investment - $5,000
Gold Sponsorship
Your logo on all event promotional ads & thank
you ad
To Include:
• Photo recognition in “Who Was There” event
page in issue of Spree following event
Event Benefits:
• Client Category Exclusivity
• Table or Booth Space at event where applicable
• Your logo on all event signage (Spree Provided)
• 6 Patron tickets
• Half-page ad in event program book
• Your logo to run on loop on all Flat Screen TV’s
or large Screens where applicable
Facebook page & website post event where
applicable
Other Benefits:
• Verbal & Logo recognition on all TV & radio
used to promote event where applicable
• Island ad on Spree website w/ automatic link to
sponsor website your month of choice
• Recognition in issue of SpreeView, the
e-newsletter of Buffalo Spree magazine
Event Benefits:
• Company logo on est. 500 cloth shopping bags
distributed to the first est. 500 to the event (bag
size - 13” x 15” x 10” ½”h)
• (one side only) ( your imprint size 5”w x 5”h )
(one color logo)
• Opportunity to include your marketing
materials and or products in bags (Spree will
pre-stuff for you)
• Table or booth space at event where applicable
• 4 patron tickets
• Your logo on all event signage (Spree provided)
Facebook page & website post event where applicable
Other Benefits:
maximum 2 sponsors / non competitive
Step & Repeat or Photo Booth Sponsorship
you ad
To Include:
• Buffalo Spree magazine, any applicable
WNY Playbills & Forever Young
Event Benefits:
• Your logo on photo strip or step and
repeat backdrop for all photos taken
• Table or booth space at event where applicable
• 4 patron tickets
• Your logo on all event signage (Spree provided)
Facebook page & website post event where applicable
Other Benefits:
one photo sponsorship per event
Custom Designed
Sponsorships available to
meet your specific needs—
Ask your rep for details!
Swag Bag Sponsorship
you ad
To Include:
Forever Young Sales &
Special Section Calendar
About Forever Young
Now in its twenty-seventh year of publishing, Forever Young is Western New York’s longestrunning senior publication. The only full-color senior publication in Western New York, Forever
Young has stayed true to the interests and concerns of Western New Yorkers over fifty. With
40,000 copies printed monthly & 85,000+ readers Forever Young covers both Erie and Niagara
counties. The winner of 74 national awards for editorial and design excellence, Forever Young
continually changes to keep up with the active fifty-plus crowd. It consistently adds fresh content
and exciting features, including information on health care, fitness, eating well, theaters and
culturals, dining, community events, bingo, recreation, and much more.
Enjoying Life Over 50 in Western New York
FREE
MARCH
2014
FREE
JULY
2014
Living Internationally
New food truck serves Polish
soul food with pride
INSIDE:
ESL Initiative reaches Buffalo’s refugee population
Life as an expat in London
Demographics &
Distribution
• 71% of our readers purchase products or
services from ads seen in Forever Young on
a regular basis
• 66% of our readers are between
ages 55-74
• 65% of our readers travel 1-5 times a year
for pleasure
• 60% of our readers keep Forever Young
for 2-3 weeks
• 57% of our readers are between 45-64
Our readers are interested in:
• Gardening
• Home improvement
• Senior housing
• Health care
• Nutrition and diet
• Gifts for grandkids
• Insurance and tax
advising
• Domestic and
international travel
• Computers and the
Internet
• Automobiles and
accessories
• Women’s & men’s
apparel
• Gaming—lottery,
casino, racetrack,
bingo, and other
legal gambling
entertainment
Forever Young is distributed monthly and
FREE to over 300 locations including:
• Wegmans
supermarkets
• Select Tops
• Anderson’s
• Dash’s markets
• Pine Pharmacy
• Select Bagel Jay’s
• Select CVS/
Pharmacy stores
• Select Tim Hortons
• Talking Leaves Books
• Ted’s Hot Dogs
• Area libraries, senior
centers, and dozens
of bingo locations
*Results of June 2014 CVC Audit and reader survey
Sales & Special
Section Calendar
JANUARY
Featuring:
Winter Fun in WNY
Skiing,
snowboarding,
festivals, making
the most of WNY’s
winter wonderland
Deadline: Tuesday,
December 09, 2014
FEBRUARY
Featuring:
Music Issue
Buffalo Music History,
musicians/bands still
performing in their
golden years
Deadline: Tuesday,
January 20, 2015
MARCH
Featuring:
Crafting / DIY
A guide to
Pinterest, knitting,
crocheting, &
decorating
Deadline: Tuesday,
February 17, 2015
APRIL
Featuring:
Forever Young
Spring 2015 Expo
Deadline: Tuesday,
March 17, 2015
MAY
Featuring:
WNY in Bloom
Garden Walks,
Festivals & Outdoor
Décor
Deadline: Tuesday,
April 21, 2015
JUNE
Featuring:
Taking A Chance
Skydiving, Mountain
Climbing, Running
a Marathon for the
First Time
Deadline: Tuesday,
May 19, 2015
JULY
Featuring:
A Day At The Beach
A Guide to Getting
Sun & Sand in WNY
Deadline: Tuesday,
June 16, 2015
AUGUST
Featuring:
Weekend Getaways
Deadline: Tuesday,
July 21, 2015
SEPTEMBER
Featuring:
Coffee Klatch
Groups That
Gather For Coffee
Each Morning,
Coffee Shops
For Socializing &
Refueling; Best
Blends & Brews,
etc.
Deadline: Tuesday,
August 18, 2015
OCTOBER
Featuring:
Forever Young
Fall 2015 Expo
Deadline: Tuesday,
September 15, 2015
NOVEMBER
Featuring:
Making A
Difference
WNY’s Everyday
Hero’s & Volunteer
Organizations
Deadline: Tuesday,
October 20, 2015
DECEMBER
Featuring:
Forever Young
Faves
Deadline: Tuesday,
November 10, 2015
*All subject to
change
Forever Young Sales &
Special Section Calendar
71%
of our Forever
Young readers
purchase products
or services from
ads.
Forever Young Rate Card & Size
Specifications
1/2 h 9.75" x 5.45"
1x
$2,999
$2,399
$2,399
3x
$2,799
$2,299
$2,299
6x
$2,699
$2,199
$2,199
9x
$2,599
$2,099
$2,099
12x
$2,399
$1,899
$1,899
Size
Full Page
3/4 Page
1/2 Page
3/8 Page
1/4 Page
1/6 Page
1/8 Page
1/16 Page
1x
$1,999
$1,599
$ 1,199
$ 799
$ 599
$ 499
$ 379
$ 249
3x
$ 1,799
$ 1,499
$1,099
$ 699
$ 559
$ 449
$ 339
$ 229
6x
$1,699
$1,299
$ 999
$ 599
$ 529
$ 400
$ 300
$ 199
9x
$1,599
$ 1,199
$ 959
$ 549
$ 499
$ 349
$ 279
$ 179
12x
$1,499
$ 1,129
$ 899
$ 499
$ 449
$ 300
$ 249
$ 149
3/8 v 4.75" x 8.275"
Front cover and feature story: Ask your rep for details! $2,500
3/8 h
7.25" x 5.45"
1/2 v 4.75" x 11.125"
Forever Young Rate Card
Size
Back Cover
Inside Front Cover
Inside Back Cover
1/8 v
2.25" x 5.45"
PREMIUM POSITIONS
1/8 h
4.75" x 2.6"
full page
9.75" x 11.25"
CLASSIFIED/COMPANION CORNER
In Column Display Classified: 1.8” w x # of inches high
$36.95 per inch $4.95 per line
Companion Corner
$11.50 for 25 words
$.30 for each additional word
$5.25 additional to include a photo
1/4 h 9.75" x 2.6"
1/4 sq
4.75" x
5.45"
FREE JUNE
2014
Life is beautiful
FREE
APRIL
2014
1/6 h
7.25" x 2.6"
SEE YOU AT THE
SPRING EXPO
at The GreenFields
3/4
7.25" x 11.125"
FREE
Giveaways
every hour!
INSIDE: Special Feature - Get Outdoors!
FREE
JULY
2014
FREE
MARCH
2014
Living Internationally
New food truck serves Polish
soul food with pride
INSIDE:
ESL Initiative reaches Buffalo’s refugee population
Life as an expat in London
1/16
1/6 v 2.25" x 8.275"
Enter to Win
2 tickets
to CANCUN
1/16
2.25"
x 2.6"
2015 Forever Young Directory
The Forever Young Directory is a full-color annual resource guide that helps readers locate organizations and
businesses that provide services, goods, and assistance to seniors in Erie and Niagara Counties.
20,000 Forever Young Directories will be distributed FREE to more than 150 businesses, retirement communities,
senior centers, physicians’ offices, offices of the aging, and pharmacies throughout Erie and Niagara counties in
February.
The major objective of the directory is to facilitate communication between seniors interested in services available
to them and the businesses and organizations that provide them.
As an advertiser who would like to capture the fifty-plus market, you won’t want to miss being a part of this
complete resource guide to the senior community. It is a service directory that will be kept and used all year long.
Deadline: January 8, 2015
PREMIUM POSITIONS
Size
Rate
Front Cover
$ 2,999
Back Cover
$3,090
Inside Front Cover
$ 2,675
Inside Back Cover
$ 2,675
• Add 15% for any other premium position
Full page
7.5" x 10"
Rate
$2,055
$ 1,440
$ 1,440
$ 1,025
$ 615
$ 235
ENHANCED LISTING
Size
By Category
Rate
$ 305
Enhanced listing includes highlighted shadow box
and 50 words of copy to describe your business.
Listing also includes category listing(s), company
name, address, city, state, zip, phone, and website.
Ask your rep for details.
1/2 page horizontal
7.5" x 4.9375"
With
the purchase
of a ½ page or
larger, receiv
e
an enhanced
listing
FREE!
www.foreveryoungwny.com
For full web exposure on every page ask your rep
for details.
Dimensions
728 x 90 pixels
300 x 250 pixels
Rate p/month
$400
$300
$400
1/2 page vertical
3.625" x 10"
• All ads include a categorized listing to include name, address, city, state, zip,
phone, fax, web, email, and a line of copy in listing to (ex): “see ad on page 12”
• Advertiser listings will be bold and in color
• Receive 50 copies for your company distribution with purchase of a full page ad
Size
Banner ad
Island
Video
1/4 page
3.625" x
4.9375"
1/8 page
3.625" x
2.375"
Business
card 3" x
1.75"
Forever Young Senior Directory
www.foreveryoungwny.com
Size
Full Page
1/2 Page Horizontal
1/2 Page Vertical
1/4 Page
1/8 Page
Business Card
2015 Forever Young Expos
Thursday, April 30, 2015
9 a.m. – 1:30 p.m.
Michael’s Banquet Facility
Hamburg, NY
Thursday, October 29, 2015
9 a.m. – 1:30 p.m.
Classics V Banquet Center
Amherst, NY
Forever Young Expos
Blitz
Two Direct Business-to-Consumer
Opportunities You Won’t Want to Miss!
• Mature living options
• Health and medical providers
• Screening and testing providers
• Blood pressure
• Diabetes
• Hearing
• Heart
• Osteoporosis
• Financial
• Real estate
• Garden
• Home services
• Travel
• Golf
• Moving and packing
• And so much more!
Booth Space: 8' x 8'
Includes: dividing drapes, 6' skirted table and 1 chair
$395 single booth per expo
$695 double booth per expo
$30 per booth for electricity
Forever Young Expo Sponsorships
Custom
sponsorships
also available
.
Ask your
sales rep for
details!
Presenting Sponsorship
• Sponsorship exclusivity in your business field
• Double booth with electricity
• Logo on all promotional materials as sponsor
• Logo in all print and broadcast ads where
applicable to include:
• Buffalo Spree magazine
• Forever Young
• Playbills
• TV ads, etc.
• Logo on Forever Young website as sponsor
with link to your website
• Name recognition as presenting sponsor on
all television advertising where applicable
• Speaker space at event
• Total Investment: $4,000 per expo
Gold Sponsorship
• Sponsorship exclusivity
in your business field
• Single booth with electricity
• Logo on all promotional materials as sponsor
• Logo in all print and broadcast ads where
applicable to include:
• Buffalo Spree magazine
• Forever Young
• Playbills
• TV ads, etc.
• Logo on Forever Young website as sponsor
with link to your website
• Name recognition as presenting sponsor on
all television advertising
• Total Investment: $2,750 per expo
Speaker Sponsorship
Opportunity for speakers to give presentations
at the Expo!
• 10 minute presentation to a captive audience
• A designated area roped off for your
presentation with chairs for attendees
• A single booth at the expo
Total Investment: $995 per expo
Event bag sponsorship
• Includes 500 bags & booth
• Logo on all print & promotional
opportunities where applicable
• Maximum 2 sponsors/non-competitive
• Est. 500 bags per event
Total investment: $2,500
Blitz is Buffalo Spree Publishing’s solution to all your promotional
needs. From customized tote bags and eco-friendly water
bottles to branding and graphic design services, Blitz will help
you increase your presence in the community. Whether your
goal is to create new business or to maintain relationships with
your clients, Blitz is there for you every step of the way. We offer
over 750,000 products from over 3,500 suppliers.
Graphic Design
• Logos
• Brochures
• Identity packages
• Presentation folders
• Billboards
• Posters
• Package design
• Label design
• And more
Print
• Brochures
• Presentation folders
• Mailers
• Catalogs
• Menus
• Identity packages
- Letterhead
- Envelopes
- Business cards
• Annual reports
• Newsletters
• Labels
• Magazines
• And much more
Promotional Products
We have over 750,000
products in almost every
category you can
imagine, including:
• Mugs
• Pens
• Apparel (t-shirts, polo
shirts, caps, outerwear and
much more)
• “Green” products
• Tote bags
• Stainless steel water
bottles
• Spa products (robes,
slippers, lip balm, hand
sanitizer, mints)
• Thousands more
Direct Marketing
• Direct mail
• Database procurement for
your targeted market
• Email marketing
• Point of sale
Member of The Advertising
Specialty Institute
Certified advertising
specialty professionals.
Packaging
• Labels
• Cartons
• Custom product design
Photography
• Product
• Event
• Company portfolio
(employee, interior and
exterior shots)
Branding
• Company
• Product
Trade Shows & Events
• Display booths
• Direct marketing to
show attendees
• Promotional handouts
Forever Young Expos
Blitz
“The most dynamic custom publishing in Western New York.”
Electronic Guidelines & Size Specs For All Products
BUFFALO SPREE MAGAZINE
Size
Dimensions (w x h)
Full Page w/ bleed
2/3 Page
1/2 Page Horizontal
1/2 Page Island
1/3 Page Vertical
1/3 Page Square
1/6 Page Vertical
1/6 Page Horizontal
Trim size: 8.375" x 10.875"
Marketplace
Size
8.625" x 11.125"
7" x 10"
4.56" x 10"
7" x 4.875"
4.56" x 7.44"
2.187" x 10"
4.56" x 4.875"
2.187" x 4.875"
4.56" x 2.3125"
3.375" x 4.875"
Dimensions (w x h)
1/3 Page
1/6 Page
1/12 Page
1/24 Page
Dining Guide
Size
2.25" x 9.75"
2.25" x 4.75"
2.25" x 2.25"
2.25” x 1"
Dimensions (w x h)
1/6 Page Vertical
1/6 Page Horizontal
1/12 Page
2.187" x 4.875"
4.56" x 2.3125"
2.187" x 2.34"
BUFFALO SPREE HOLIDAY SHOPPING GUIDE & ON THE TOWN
Size
Dimensions (w x h)
2 Page Spread
Front Cover
Full Page w/bleed
1/2 Page Vertical
1/2 Page Horizontal
1/4 Page
1/8 Page
Trim size: 8.5” x 8.5”
17.25" x 8.75"
8.75" x 8.75"
8.75" x 8.75"
7.5" x 7.5"
3.625" x 7.5"
7.5" x 3.625"
3.625" x 3.625”
1.687" x 3.625"
Electronic Guidlines
www.buffalospree.com
THEATER & EVENT PROGRAM BOOKS
Size
Full Page w/ bleed
1/2 Page Horizontal
1/2 Page Vertical
1/4 Page Horizontal
1/4 Page Vertical
1/8 Page
Trim size: 5.5" x 8.5"
Dimensions (w x h)
5.75" x 8.75"
4.5" x 7.5"
4.5" x 3.625"
2.125" x 7.5"
4.5" x 1.687"
2.125" x 3.625"
2.125" x 1.687"
BUFFALO SPREE MEDICAL RESOURCE GUIDE
Size
Full Page w/ bleed
2/3 Page
1/2 Page Horizontal
1/2 Page Island
1/3 Page Vertical
1/3 Page Square
1/6 Page Vertical
1/6 Page Horizontal
Trim size: 8.375" x 10.875"
Dimensions (w x h)
8.625" x 11.125"
7" x 10"
4.56" x 10"
7" x 4.875"
4.56" x 7.44"
2.187" x 10"
4.56" x 4.875"
3.375" x 4.875"
2.187” x 4.875"
4.56" x 2.3125”
On the Town
Season previews
Gallery guides
Curtain Up!
FOREVER YOUNG
Size
Dimensions (w x h)
Cover Strip
Full Page
3/4 Page Vertical
1/2 Page Vertical
1/2 Page Horizontal
3/8 Page Vertical
3/8 Page Horizontal
1/4 Page Square
1/4 Page Horizontal
1/6 Page Vertical
1/6 Page Horizontal
1/8 Page Vertical
1/8 Page Horizontal
1/16 Page
9.75" x 1.5"
9.75" x 11.25"
7.25" x 11.125"
4.75" x 11.125"
9.75" x 5.45"
4.75" x 8.275"
7.25" x 5.45"
4.75" x 5.45"
9.75" x 2.6"
2.25" x 8.275"
7.25" x 2.6"
2.25" x 5.45"
4.75" x 2.6"
2.25" x 2.6"
FREE
JULY
2014
FOREVER YOUNG DIRECTORY
Size
Dimensions (w x h)
1/2 Page Horizontal
1/2 Page Vertical
1/4 Page
1/8 Page
Business card
Trim size: 8.5" x 11"
7.5" x 10"
7.5" x 4.9375"
3.625" x 10"
3.625" x 4.9375"
3.625" x 2.375"
3" x 1.75"
ACCEPTABLE FILE FORMAT:
PDF ONLY
Supply ad material or agency ready ads by:
• CD • email: production@buffalospree.com
All agency ready ads must be accompanied
by a full color hard copy
Required resolution: 300 dpi
Photo guidelines
(when suppling ONLY photos and ad copy-not agency ready ads)
• jpg
• tif
• 300 dpi
Our redesigned website is updated with new blog posts and
other fresh content every single day. It also has a comprehensive
dining guide, a full calendar of Western New York events, and
our Best Of and Top Doc lists, as well as other resources. Our site
receives an average of 62,000 views and an average of 24,000
unique users monthly, with visitation increasing steadily each
month. The Buffalo Spree website is the perfect way to enhance
your business’s presence in Western New York.
Size
Banner ad
Island
E-Blast
Video
Splash
Dimensions
728 x 90 pixels
300 x 250 pixels
600 x 300 pixels
480 x 320 pixels
Rate p/month
$400
$300
$500
$400
$1,000
Ask your
rep about
our digital
edition
Electronic Guidlines
For full web exposure on every page ask your rep
for details!
Ask your rep
for details
on web
advertising
On the Town
Season previews
Gallery guides
Curtain Up!
FREE
JULY
2014
Buffalo Spree Publishing, Inc. 1738 Elmwood Avenue, Suite 103, Buffalo, NY 14207
Phone: 716-783-9119 Fax: 716-783-9983 www.buffalospree.com
(585) Publishing Rochester Division 100 Allens Creek Road, Rochester, NY 14618
Phone: 585-413-0040 Fax: 585-413-0296 www.585publishing.com

media kit - Buffalo Spree

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