Datrek Introduces Lite Rider Cart Bag

8/29/13
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Lightweight design features 14-way organizer top
-Press Release, Richmond, Va.
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Datrek has introduced the Lite Rider cart bag as part of its 2014
product line-up. The cart bag is one of the lightest on the market
today, weighing only 4.7 pounds. It also features a 14-way
organizer top with an oversized putter well, which fits a jumbo
grip, and the IDS System (Individual Divider System).
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“The cart bag is not only super lightweight but it delivers all the
cart-friendly features that golfers prefer in their bag, including the
14-way organizer top with full-length individual dividers and
plenty of storage,” said Craig Ramsbottom, President, Dynamic
Brands. “We expect this cart bag to be a strong seller this fall.”
Datrek has garnered accolades over the years for being a leader in
organizer top golf bags. The Lite Rider cart bag continues this
tradition with consumer-friendly features and a contemporary
style. The bag is made of durable nylon fabric with an oversized
soft grip putter well and two soft grip lift assist handles for
carrying and loading convenience. There is ample storage room in
the Lite Rider cart bag with seven pockets that are all easily
accessible when the bag is on a cart. The pockets include two
oversized apparel pockets, a large ball pocket, a fleece-lined
valuable pocket and an oversized insulated cooler pocket.
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The Lite Rider cart bag’s bottom includes rubberized feet for
added stability on a riding or push cart. Also for the golfer’s
convenience the cart bag includes a Velcro® glove holder, external
tee holder, divot tool, pen and umbrella holder.
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The Lite Rider cart bag is available in seven colors – white/black,
white/red, black/charcoal, black/red, black/royal and
charcoal/pink and navy/lime. The suggested retail is $169.95 and
will be available in golf shops and golf specialty stores October 15.
About Datrek
Datrek has been an industry leader for premium golf products for
more than 25 years. The company is known for its innovative golf
bags and accessories and superior customer service. Dynamic
Brands is the parent company of Datrek and is located in
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8/29/13
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Em plo y m en t
Richmond, Va. Also in the Dynamic Brands portfolio are Burton®,
Bag Boy®, Devant® and Sir Christopher Hatton®. For information
on Datrek visit www.datrek.com or follow on facebook at
www.facebook.com/datrekgolf.
Media Contact:
Jackie Beck
jackiebeck00@hotmail.com
860-304-3643
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