media pack 2016 - Absolutely Mama

Mama
The magazine for stylish mums
MEDIA PACK 2016
WELCOME
Welcome to Absolutely Mama and Emirates Mama,
international luxury parenting magazines created for
discerning, affluent mums and mums-to-be.
Conceived and curated by an expert editorial team that
includes leading lights from social networks and the wider
media, both titles are packed with stories, shopping
inspiration and parenting insights from the frontline
of the New Motherhood.
Our readers are savvy, style-conscious AB1 mothers looking
for content that informs and engages, touching on the big
issues of the day while offering an inside view on the latest
trends in lifestyle, fashion and design. Uniquely, we offer them
content that focuses on Mama as well as Baby and Child.
Absolutely Mama and Emirates Mama are part of the
Zest Media magazine portfolio. Zest Media also produces
Absolutely Magazines, a portfolio of monthly luxury London
lifestyle magazines corresponding to 17 different areas of
London. We also publish Absolutely Weddings, Absolutely
Home, Absolutely Education and British Education Dubai;
specialist titles for an educated audience in search of the best
tips and the brightest ideas.
zest.london
MAMA AGENDA
Mabel who wasn’t allowed to go to nursery.
I managed to join a whole conference call
accompanying her to the toilet without
anyone realising.
I can’t pretend that work after babies
doesn’t feel different. I so wanted to fit back
into the career-driven-ambitious-youngwoman mould. Having babies doesn’t
change your life, after all. Except it does. Not
all in a bad way either; I remember sitting in
a meeting where an agency was presenting
an image and they’d changed one tiny letter
and everyone was getting very passionate
and enthused and I wanted to laugh. It
seemed so minor and I suppose having some
time out from that world (and birthing an
actual human) does give you perspective. It
doesn’t mean you do your job any less well.
If anything it means you can better tell the
difference between what is important and
what is office politics and guff. I think a lot of
women become better at getting things done
after giving birth.
I did find it hugely
reassuring to return to
my old job (as opposed
to starting a new one).
Being in a familiar location
with people you know is
comforting while everyone
at home adjusts to the
brave new world. The
actual work is a breeze –
you’ve done it before and
you can do it again, and
your brain hasn’t melted
since having kids. Every
woman I’ve spoken to after
returning to work has agreed, it’s the logistics
that take the most getting used to. You will
inevitably end up running to pick your child
up before the nursery closes. The location of
your childcare is fundamentally important, as
is your choice of footwear.
It was going back after Mabel when
I started to think I needed to find an
alternative way to work. I’d had the idea for
Don’t Buy Her Flowers and once I started
looking into it, I knew I had to do it.
Running your own business does give
you flexibility – I don’t have to let someone
know I’ll be in late because of the nativity
play, or feel guilty for arriving all sweaty at
9.05am. But the reality is that you’ll never
work harder. It’s all-encompassing and
you’re never finished, especially when you’re
BACK
IN THE
GAME
Mum
Diary
Don’t Buy Her Flowers
founder Steph Douglas on
babies, business and the
return to work
I
had a year off after both my babies
before returning to my old job in a
part-time role, managing big brand and
sponsorship projects. I remember feeling
like I was supposed to dread it, because
everyone gives you sorrowful looks when
you mention your maternity leave is
coming to an end. It did feel very strange
leaving my firstborn, and I definitely spent
the first couple of weeks trying to compose
myself on the train while wanting to sob to
the other passengers, ‘This is such a big deal!
I’ve left my baby with practical strangers!’
But after a year I think I wanted something of
my old life back – it signalled an end to that
hugely unknown period of newborn-dom
and the start of a phase where my brain had
capacity beyond babies. I wanted to know
what had been happening in the world. It
made things feel a bit more balanced at home
with [my husband] Doug, and choosing lunch
and going to the loo on my own became
massive perks too.
Going back a second time felt much harder,
mostly due to the logistics of getting two
children up and ready and having double
the chance of someone having a coat-refusal
meltdown or being called to fetch a sick
child. I once worked from home with a poorly
DIONO
Radian 5 Group 0-2 car seat from
multi-award winning brand, Diono. The
Radian 5 is set to revolutionise the
car seat market, allowing
parents to make sure
their precious cargo
is as safe and
comfortable as
possible when
they’re on the move.
Age: newborn – 7 years.
RRP: £295. Retailers
include: Precious Little
One, Baby Security, Direct
To Mum & Hello Baby
uk.diono.com
Kevin Clinton, head of road
safety at the Royal Society
for the Prevention of
Accidents (RoSPA), offers
tips and advice to parents
buying their first car seat
B
uying a car seat for your little one is
one of the most important purchases
you will make as a parent. A properly
fitted car seat is designed to secure
your baby and absorb impact force.
A seat belt on its own will not
properly fit your child until they are at least
135cm (4’6”) tall, although it’s best to wait
until they are 150cm (5’) or taller. It's illegal to
carry your baby on your lap while in the car.
Steph with her husband Doug
and kids Buster and Mabel
growing a business, so it’s really hard to
switch off. In hindsight I’m glad I went back
to my old job while my babies were small
before attempting to do my own thing.
The absolute key point is that it will be
different for everyone and everything.
Your circumstances, your employer, your
partner’s job, childcare options. I knew I
wanted to be around for the kids because
we don’t have any family living locally and
being an hour away in town wasn’t working
for us. None of the options is easier than
the other, and it riles me when people try to
pitch which woman has it harder – working,
stay at home, mother, not a mother. We’re
all just trying to find our way in a world
that has changed significantly from that of
our own mothers.
The good news is there are far more
options available than occurred to me before
I had kids. I know women retraining, doing
project work, freelancing, working full-time,
part-time, working from home. It isn’t a case
of choosing between working full-time or
being a stay-at-home mum anymore.
I started my business when my youngest
was two and can’t imagine how stressful it
would have been to do it with a newborn. We
might have to work another thirty years so it’s
okay to pace ourselves. There are definitely
options – and rather than motherhood
signalling the end of your career, when the time
is right, it could very well be the beginning.
Don’t worry if you've found the process
head-achingly confusing; choosing one
isn’t straightforward, particularly after the
introduction of regulation 'i-size' child seats
last spring.
the seat carries an “E” mark label (an E
• Iffollowed
by a number) then you know it
•
@steph_dontbuyherflowers
dontbuyherflowers.com
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25/01/2016 17:52
MAMA FEB16_MUM DIARY.indd 34
TOP 3
CAR SEATS
Safety
First
IT ISN’T A CASE
OF CHOOSING
BETWEEN
WORKING FULLTIME OR BEING A
STAY-AT-HOME
MUM ANYMORE
34
absolutely-mama.co.uk
MAMA ESSENTIALS
has been passed for use in Europe. Seats
that meet the current regulations will also
have an “R44” or “R129” label. All new
seats from reputable retailers will carry
these – if you see anything other than
these markings then beware!
There are many different types of child
seat available, but the important thing to
CYBEX
•
•
•
Joie
NEVER BUY A
SECOND-HAND SEAT.
YOU CANNOT BE
CERTAIN OF ITS
HISTORY
remember is that the seat must be suitable
for your child’s weight and size, and be
correctly fitted in your car according to the
manufacturer’s instructions.
As well as making sure the seat is suitable
• for
your car, it is equally important to
must be carried rearward-facing
• inBabies
a “Group 0” seat – for babies weighing
•
0-10kg (up to 22lbs); a “Group 0+” (more
common) is for babies weighing up to
13kg (29lbs), or an i-size seat. The latter
is based on the child’s height rather than
weight, and is designed to keep children
rearward-facing until they are at least
15-months-old, and to provide better
protection from side impacts.
Once your baby exceeds the maximum
weight for the seat, or they are at least 15
months old if they are in an i-size seat,
you can either move them into a forwardfacing seat or use a combination seat
that starts rearward-facing and becomes
forward-facing.
•
make sure it can be fitted securely. Child
seats are either fitted using the car’s seat
belts or, if it’s an ISOFIX or i-Size seat, by
being slotted into the ISOFIX points built
into the car. Not all child seats fit into all
cars, so check before you buy.
Do your research – take time to look through
manufacturers’ catalogues and websites,
and assess seats in shops. Magazines such
as Which? and What Car? conduct tests, and
you can also check the European New Car
Assessment Programme website (euroncap.
com) to see if your car model has been
tested. If possible, choose a seat that scores
highly in these tests.
•
26/01/2016 09:54
LA COQUETA
Matienzo Baby bloomer, £34;
lacoquetakids.com
Mother
EAT SLEEP LOVE
editor
A
Pictured: Leander Baby Bed, £749;
eatsleeplove.co.uk
BECOMING
A MOTHER TO
EDIE WAS F***ING
EXTRAORDINARY
Based on the true story of the 1996 Mount
Everest disaster – in which eight people lost
their lives after the mountain was engulfed
by an unremitting blizzard – the film makes
for a nail-biting drama and a heart-breaking
finale. In the film, Knightley is Jan Hall, the
LA COQUETA
Herringbone dungarees, £42;
lacoquetakids.com
LES ENFANTINES
Boys Navy Blue Babygrow, £113;
childrensalon.com
MINI RODINI
Big Dot Onesie in red, £48;
busyandtheboy.co.uk
Baby, it’s
cold outside
LA COQUETA
Navia Baby Romper Suit, £52;
lacoquetakids.com
43
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FEBRUARY/MARCH 2016
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MAMA MAGAZINE
Amy and Ivor
A
Thames & Hudson, £14.95;
thamesandhudson.com
Laundrapp
Nighty Night HD
eteran mums know that
those first few weeks with a
newborn don’t leave much
time for chores – so thank goodness
for Laundrapp, the app-cum-laundry
service that collects and delivers,
24/7. Just ship a load off for
cleaning and get back to gazing at
your new addition.
n interactive bedtime story
featuring spoken narration
and soothing ‘sleepytime’
music, Nighty Night sees little ones
turning off the lights in the barn and
putting the farmyard animals to
bed. A lovely way to foster a
bedtime ritual that encourages kids
to embrace sleep.
V
Laundrapp Ltd, Free to download;
available for iOS and Android devices.
That’s My Hat
Anouck Boisrobert & Louis Rigaud
DOCTIFY
All balloons are not made
equal, as these sparkle-filled
stunners show. Set up by mum
(to baby Sam) Rebecca Moyster,
Bon Bon Balloons specialises
in bespoke party pieces with
beautiful handmade streamers.
Prices for a decorative string
balloon start from £35;
bonbonballons.com
The genius thing about
these beautiful rompers from
purveyors of beautiful baby
clothing Magnet Mouse, is not
just the whimsical poppy frill
collar but the signature magnetic
fasteners – forget fiddly poppers,
you'll be able to close the
nappy flap during a sideways
somersault!
£17.95; magnetmouse.co.uk
e d i t o r ’s
PIC K
S
Ensmallable
Introducing our new
favourite online shop.
Briar Handmade is
dedicated to making the
most charming heirloom
bonnets we’ve ever seen –
colourways include rustic
charcoal, ivory linen and a
gallic navy.
briarhandmade.com
Fox and Sheep GmbH, £2.49;
available for iPad.
Bay for parents: an app that
lets you buy and sell all that
barely used (and premium
quality) kid-related stuff you bought
and loved only to see quickly
outgrown. Less waste, more
bargains and destined to be big.
e
Alphabetics
Thames & Hudson, £14.95;
thamesandhudson.com
Wanna mobile Ltd, Free; available for
Android devices.
Patrick & Traci Concepción with Dawid Ryski
orget traditional ‘A is for
Apple’ alphabet books –
Alphabetics is an
exquisitely illustrated
smorgasbord of alphabetical
entertainment that uses
outrageous alliterative sentences
to teach kids their A to Z. Sample
entry? ‘Daisy the diver dares a
death-defying dip with dinosaurs.’
WANNA
F
Gestalten, €14.90;
shop.gestalten.com
nother one for the mamas:
Doctify is an inspired new
website that aims to connect
you with relevant, respected
healthcare professionals. Described
as ‘Uber for healthcare’, the site
allows you to book appointments,
write reviews and even speak with
an online GP to get a referral.
A
25/01/2016 16:31
MAMA FEB16_BOOKS_AND_APPS_v2.indd 19
BRITISH BIRCHER
Cuckoo
Want a superfood-packed
breakfast to-go? Look no
further. Cuckoo’s muesli
creations are all natural,
low GI and only 280 per
pot. Made with real fruit
pieces, our favourite
flavour-way is the apricot
and madagascan vanilla.
cuckoofoods.co.uk
Doctify Limited, doctify.co.uk
LAUNDRAPP
19
18
Doctify
FEBRUARY/MARCH 2016
25/01/2016 16:31
EGG-CELLENT
BONNIE BABY
Briar Handmade
Wanna
hapes are at the centre of
this interactive 3D story, in
which a little boy chases his
lost hat through a pop-up city
colourfully constructed from circles,
triangles, rectangles and squares. A
great introduction to the geometric
building blocks of art and design,
and a fun tale to boot.
Our roundup of the best new books, apps
and websites for mamas and little ones
absolutely-mama.co.uk
A
TOP COLLAR
Magnet Mouse
Keep chubby legs warm in
these cute-as-a-button knee
socks from Mini Dressing.
Boasting a handy non-slip
grip, choose from the brown
or grey racoon variations,
grey snakes or blue bears.
£9; ka-boomshop.co.uk
Bon Bon Ballons
ONLINE
MAMA FEB16_BOOKS_AND_APPS_v2.indd 18
SOCKS UP
Ka-Boomshop
UP & AWAY
Thames & Hudson, £8.95;
thamesandhudson.com
Offline/
Online
Bobo Choses manage to surprise
each season with their consistently
fresh and inspiring collections.
After a rather more demure AW15,
SS16 sees the return of bright bold
colour evocative of an intuitive,
spontaneous approach to painting.
You’ll find still-life prints, Fauvist
pears and painterly stripes.
cissywears.com
LITTLE BOOTS
From Amy & Ivor come this
season’s soft-soled wonders in
a cool selection of colourways
and new shapes. The two-tone
urban moccasins are our pick of
the month. Prices start at £38;
amyandivor.com
craft-based game in book
form, Paper Zoo shows
children how to create a
series of colourful animal collages
– including a hippo, crocodile and
roaring lion – from patterned and
printed paper. At the end of the
book, your animal gang poses for a
group photo. Beastly good fun.
I
25/01/2016 15:43
Frequency: Bi-monthly
Cover Price: £3.99
Circulation: 20,000
Editorial ratio: 60%+
Absolutely Mama is the UK’s finest luxury parenting
magazine. Targeting stylish modern mums in
affluent urban areas nationwide, it nonetheless
retains a strong London focus.
Bobo Choses
PAPER ZOO
Oscar Sabini
Making Faces
Jacky Bahbout & Momoko Kudo
The face of baby
charity Tommy's
25/01/2016 17:58
FRESH PRINTS
OFFLINE
Sophie
Ellis-Bextor
25/01/2016 17:50
MAMA AGENDA
magination gets immersive in
Making Faces, where kids
complete a series of fun
illustrations before tearing out each
page and planting their own mush in
the picture. Little ones can play at
being pirates, monsters and other
weird and wonderful characters.
Better fetch the camera.
Interior tips with
Ashlyn Gibson
ABS MAMA_COVER.indd 1
TOBIAS AND THE BEAR
Just Call Me Fox leggings, £16;
tobiasandthebear.com
FEBRUARY/MARCH 2016
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Paper Zoo
WONDER
WALLS
LES LUTINS
Pink Capuchin Cape, £116;
tippytoes.co.uk
Layer up this season with our pick of
the best (and most stylish) baby buys
31
MAMA JAN16_KEIRA KNIGHTLEY.indd 30
Hip hideaways
from i-escape
KNIGHTLEY
STELLA MCCARTNEY
Smudge Cardigan, £91;
stellamccartney.com
STELLA MCCARTNEY Leopard Print
Romper, £42;
alexandalexa.com
NATURE'S PUREST
wife of Rob Hall, a dedicated mountaineer
who lost his life when he refused to abandon
a fellow climber on the descent. Having met
eachother on an Everest climb in 1990, Jan
Hall was an equally experienced climber to
her husband. Tragically, two months prior to
losing Rob, Jan gave birth to their daughter
Sarah. One particularly poignant scene
shows a distressed Knightley talking over
satellite phone to her onscreen husband as he
struggles to battle the mountain’s blizzard.
“I read several books about the climb and
its impact on the survivors and it’s one of
those terribly tragic stories which also says a
great deal about the human spirit,” explains
Knightley, while we discussed how she
prepared for the role. She also spent time with
the real Jan Hall to ensure she told their story
as acurately as possible: “Jan has climbed
Everest seven times since and she’s such a
wonderfully open and strong woman.”
Though most of the action in Everest
takes place during the climb, the contrast
between the men on the mountain and
30
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25/01/2016 16:30
ISSUE ONE | £3.95
TINY
TRAVELLER
Actress turned mum
Wo rd s Ka re n A n n e O v e r t o n
Prejudice in 2005, Atonement in 2007 and The
Duchess in 2008. Her most recent release is
biographical disaster drama Everest, in which
she plays a small but key role as the pregnant
wife of one of the guides who died on the
tragic expedition.
Keira
’s
PICK
She's one of the most significant actresses
of her generation, but motherhood might be
Keira Knightley’s biggest challenge yet
way from the spotlight, last year
was a very big one for Teddingtonborn actress Keira Knightley.
She recently became a mother to
daughter Edie, an experience she
has since described as being “f***ing
extraordinary”, her film career has
gone from strength to strength, and off the
back of her Oscar-nominated performance
in The Imitation Game, she is set to make
her Broadway debut in a revival of Thérèse
Raquin. She is understandably delighted
with recent events, but humbly so, in that coy
manner for which she is known. The girl who
once played Sabé, the decoy queen to Natalie
Portman’s Padmé Almidala in Star Wars
Episode I: The Phantom Menace, has grown up.
It is over a decade since Bend it like
Beckham was released, and Knightley is
finally being recognised for her excellent
acting ability. From her role as Elizabeth
Swann in The Pirates of the Caribbean series,
which made her name global, to other flicks
such as Love Actually in 2003, Pride and
SHOP WE LOVE.indd 83
with Eimear
Varian Barry
MINI RODINI
Organic Mittens, £19;
childrensalon.com
where art thou?
Eat Sleep Love is a new boutique in Blackheath run by nursery consultant (and mama to two
young boys) Laura Slater. An appointment-only showroom that carries select items from leading
contemporary brands such as Kidsmill and Leander (Dutch and Danish designers respectively),
it is also one of the few stockists of Moodelli, the modular baby furniture company. All the items
a mama needs in those first few busy weeks are here, from breast pumps and baby linen to
hospital bag essentials. And there’s the added bonus of knowing every product has been tried
and tested by Laura herself – she stocks only products she can personally recommend.
The service is great for both first-time parents and those adapting to their growing family:
you can book an appointment for anything from advice on the best double-pushchair on the
market to inspiration in preparing or changing up your little one’s room.
THE
STYLE
ISSUE
MODERN
MUM
FASHION
MAMA STYLE
PAZ RODRIGUEZ
Ivory Pram Suit with booties, £110;
childrensalon.com
Mama
FOR STYLISH LONDON MUMS
FEBRUARY/MARCH 2016
FEBRUARY/MARCH 2016
26/01/2016 09:54MAMA CAR SEATS.indd 89
Oh
Mama’s
Introducing Joie Every Stage™, the
ultimate transporter designed and
engineered to make growing up easy
from birth to 12 years. Four seats in one,
Every Stage™ adjusts, adapts and protects
through groups 0+, 1, 2 and 3. Thanks
to its AutoAdjust™
technology,
the head rest
and side wings
grow up and out
simultaneously,
ensuring
maximum comfort
for growing riders
all the way up.
RRP £200
joiebaby.com
89
MAMA CAR SEATS.indd 88
ABSOLUTELY MAMA
JOIE
For more information see our website, www.
childcarseats.org.uk, which has all the
information on types of seat, choosing and
using seats, fitting, the law, and related issues
such as carrying other people’s children.
MAMA AGENDA
SHOP WE
taking it in and out of the car, a lighter seat,
or one with a base that remains in the car,
might be preferable.
Ask the retailer if you can try your chosen
car seat out before you buy. Only buy from
a retailer with staff trained in fitting.
Avoid buying online or by mail order unless
you are 100 per cent sure that the seat is
suitable for your child and will fit your car.
Never buy a second-hand seat. You cannot
be certain of its history – it may have been
involved in a crash even if it looks fine,
or it may have internal damage that is
not visible to the naked eye. Quite often
instructions will be missing, and secondhand seats are likely to be older and not
designed to current standards.
Finally, when securing your baby,
remember to remove coats or pramsuits
first – the harness needs to be close
enough to baby's body that you can only
fit two fingers underneath the straps.
Any more than this will affect the seat's
ability to restrain baby effectively in the
case of a collision.
88
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25/01/2016 17:53
The Cybex Cloud Q Plus, Autumn
Gold infant car seat sets itself apart
as a perfect symbiosis of phenomenal
protection and a new kind of travel
system for outstanding safety. Thanks to
a lie-flat position the infant car seat turns
into a carry cot outside of
the car. This innovative
travel system is
complemented by
a telescopic linear
side-impact protection,
a near-flat lying
angle also inside
the car and an XXL
sun protection with
UVP50+. The 11-position
height-adjustable headrest
simultaneously changes the
harness length and sitting angle and the
infant car seat grows with the child.
RRP £240
cybex-online.com or mamasandpapas.com
Cybex Cloud Q
about how you will use the seat. For
• Think
example, if you are likely to be constantly
absolutely-mama.co.uk
MAMA JAN16_ABS_LOVES.indd 10
10
HOT FOOT IT
Things we
Absolutely
Love
Oeuf NYC continue the playful
element in their SS16 collection,
made by a cooperative of
Bolivian women. Who doesn’t
want to dress their baby as a
cute animal or faun?
cissywears.com
Liberty
To mark the 60th
birthday of Miffy,
Etiquette Clothiers have
collaborated with Dick
Bruna’s iconic rabbit on
these limited edition
socks including a baby
bundle gift-set, kids crew
socks and knee high-socks
and adult cashmere midcalves too. That’s happy
feet all round.
£18; liberty.co.uk
HIGH LIFE
Noa and Nani
Make bedtimes an exciting
adventure for wayward sleepers
with the new Christopher
treehouse cabin bed from online
children’s bed boutique Noa
& Nani. A great space-saving
solution and heaps of fun.
£399; noaandnani.co.uk
11
10
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BUNNY LOVE
Mamas and Papas
Fifi Lapin is back with a new collection for Mamas and Papas. The
range for baby girls features geometric shapes contemporary designs
and blush pinks feature but our favourite piece has to be the quilted
jacket in blue. We love it’s cute ‘paisan’ style and chic bunny motifs.
£29; mamasandpapas.co.uk
The magazine engages aspirational parents
through the highest quality content, ranging from
sophisticated fashion, beauty and lifestyle tips
for adults and little ones to expert advice from
parenting professionals.
Absolutely Mama is a lifestyle guide for the
modern woman who celebrates motherhood –
but won’t be constrained by it.
FEBRUARY/MARCH 2016
25/01/2016 16:16
zest.london
READERSHIP
& DISTRIBUTION
OUR READERS
Readers: 91% female
Distribution: AB1 demographic
Featuring: Mums and Children 0-10
Age: 26+
NATIONWIDE
Absolutely Mama is sold in WH Smith Travel branches
nationwide. We also distribute copies with online orders
through selected retailers including Prince Lionheart, Project B,
British Baby Box, Lorna Drew and Clair de Lune.
LONDON
We distribute copies to the ‘family-focused’ London villages
– such as Chiswick, Fulham, Battersea, Clapham, Kensal Rise
and Crouch End – through a highly targeted door-to-door
distribution.
Free copies are available in-store at:
• Mamas and Papas
• GLTC
• Hatley
• Just William Toys
• Fara Charity Shops
• iLoveGorgeous
• Natural Baby Shower – and many more
Our ‘direct to parents’ distribution policy ensures that your
message will be placed securely into the hands of parents and
parents-to-be through private maternity hospitals, midwives,
doctors’ and dental practices, nurseries, schools, boutiques, play
centres, cafes, gyms, spas, antenatal classes and NCT groups.
zest.london
ADVERTISERS
zest.london
ADVERTISING
ABSOLUTELY MAMA
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Issue SEPT/OCT 2016
EDUCATION/BACK TO SCHOOL
On Sale 22ND AUGUST 2016
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FASHION GUIDE
On Sale 21ST APRIL 2017
Issue NOV/DEC 2016
CHRISTMAS GIFT GUIDE
On Sale 21ST OCTOBER 2016
Issue JULY/AUG 2017
SUMMERTIME GUIDE
On Sale 21ST JUNE 2017
Issue JAN/FEB 2017
TRAVEL GUIDE
On Sale 21ST DECEMBER 2016
Issue SEPT/OCT 2017
EDUCATION/BACK TO SCHOOL
On Sale 21ST AUGUST 2017
Issue MAR/APRIL 2017
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On Sale 21ST FEBRUARY 2017
Issue NOV/DEC 2017
CHRISTMAS GIFT GUIDE
On Sale 20TH OCTOBER 2017
zest.london
Hat and Trousers: COS; cosstores.com
Wrap and Black Tunic Top: Ingrid & Isabel; ingridandisabel.com
White T-shirt: Boob Design; boobdesign.com
{ M A M A LOV E S }
10
SITTING PRETTY
M u m a n d D a d Fa c t o r y
French design studio Mum and
Dad Factory creates stunning
furniture – for mini-mes. From
streamlined beds, desks and
shelves to our favourite chair, now
available in black rattan as well as
natural plywood.
€92; mumanddadfactory.com
T h i n g s We
Absolutely
Love
IN PRINT
Beau Loves
Beau Loves continues to
blaze a trail into SS16 with an
upbeat, graphic collection that
mixes soft organic cottons
Beauty
&the
Bump
and light summer weaves with
monochrome tones and subtle
s
editor’
PICK
hints of colour. And don’t forget
the brand’s trademark punchy
prints… Streetwear for little
ones never looked so good.
beauloves.co.uk
SWEET CAROLINE
Caroline Bosmans
QUIET STORM
Bacabuche
The new collection by Belgian designer
(and, um, psychiatric therapist) Caroline
Bosmans shows her fantastically offbeat
imagination in full effect. Fruity colour
washes and edgy, oddball prints abound.
abacus-kids.co.uk
EYE CANDY
Akid
This US brand offers an
understated, contemporary
take on babywear, with versatile
pieces in demure, practical
shades of charcoal, navy
and pink. Cuts are desirably
minimalist and fabrics as soft
as can be. We sense a new
obsession in the offing...
Available at cissywears.com
This might just be the world’s hippest kids
shoe label, founded by a husband-and-wife
duo who count Kanye West among their
creative collaborators. The brand focuses
on footwear, and we’re after these Evil Eye
hi-tops for the summer season. If only they
made them in adult sizes… Baby wins again.
Akid Cream Eye Canvas Trainers, £58;
alexandalexa.com
DANCING QUEEN
Bang Bang Copenhagen
Ruffles? Check. Arty blocks of colour? Check. Minimalist,
monochrome polka dot print? Check. Looks like Bang Bang
Copenhagen has covered every angle a girl could ask for
with their Dancing Dora Leotard. Great for dancing; even
better for striking a starry pose. Lights, camera...
£34; lunaandcurious.com
EMIRATES MAMA
Contributing Editor
Apphia Michael’s style
picks for a sleek, chic
third trimester
MODERN LOVE
Baines & Fricker
Lovingly crafted from pale birch
ply, this modernist doll’s house
is a minimalist mama’s dream
come true: just the right size for
dolls from Sylvanian families
to Playmobil, and with scope
for personalisation in the form
of painting, decorating and
furnishing.
£300; store.motherland.net
TOTS AMAZING
Bon Tot
SHOE PEOPLE
We can’t get enough of Bon
Tot’s own-brand hand-knitted
jumpers, and the shop also
carries brilliant Liberty print
bloomers by US label Billie
Blooms. The only problem is
getting your order in before
your favourite bits sell out!
bon-tot.com
Wo l f i e & W i l l o w
We love these luxury leather
moccasins from Wolfie and
Willow. Made ‘for little eco
warriors’ and available as lace-ups
or slip-ons, they’re super soft for
babies’ delicate feet.
From £38; wolfieandwillow.com
absolutely-mama.co.uk
10
The Gray Store
11
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L AU NC H I N
MAMA’S THE WORD
April / May 2016
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08/04/2016 10:28
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Interiors
{ M A M A ST YL E }
editor’s
Happy
Holidays
PICK
RIDGE BUBBLES PLAYSUIT
£22.45; thebonniemob.com
BEACH
BABES
The rustic charm
of Larissa Cairn's
London home
(Page 78)
THE BRAND BLUE AND
WHITE STRIPE SWIMSUIT
£36; alexandalexa.com
Paint It
BUBBLE DENIM
DUNAGREE ROMPER
£22.45; the bonniemob.co.uk
HOT
WHITE LITTLE
IKARIASANDALS
106€;
ancient-greek-sandals.com
BONHEUR DU JOUR
GRILLON BIKINI
£30; eliasandgrace.com
AKID BLACK SLIDES
£25; the-mini-edit.com
Alex Eagle x Elfie Blue Gingham Swimsuit, £46; elfielondon.com
Very French Gangsters Pink Swag Sunglasses, £130; the-mini-edit.com
Sunnylife Giant Inflatable Beach Ball, £24; asos.com
Make a splash with Charlotte
Kewley’s essential summer picks
BABE & TESS STRIPED BODY
£36; eliasandgrace.com
LA COQUETA FULL
CAT HAIR BAND
£9; lacoquetakids.com
July / August 2016
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|
53
14/06/2016 16:42
Hot
Mama
BABY SWIMMING;
WHY DO IT?
Mama’s
~VITL~
It’s important to take a number of
nutrients post-pregnancy. These
supplements are designed to
provide complete coverage with 15
superfoods, 24 vitamins and minerals,
Omega-3 and krill oil all in nifty little
pill packs labelled Monday-Friday.
Quick and easy.
vitl.com
Fitness fashion, smart supplements and
the benefits of baby swimming
02
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14/06/2016 16:37
MAMA JULY16_STYLETHEBUMP_HB_0.1.indd 47
14/06/2016 16:37
This brand of cold-pressed juices has been
around since the start of the juicing craze.
Staying ahead of the game, their two new raw
juices Fuel and Calm are designed to invigorate,
power and energise the body while also
protecting the immune system.
plenishcleanse.com
05
BUMPS AND TUMS
Carifit
This is the fi rst exercise class of its
kind – a 30-minute resistance-interval
workout with baby strapped to mum,
devised by personal trainer Vern Hill.
For babies up to six months old.
carifit.co.uk
With Carrie-Anne
Roberts of Mère Soeur
13/06/2016 18:09
Frequency: Bi-monthly
Cover Price: DHS 30
Circulation: 20,000
Editorial ratio: 60% +
06
With plenty of helpful tips and info on every page, there’s
something relevant to every parent. It’s also the only title
to focus not just on children but on mothers, providing
them with the information, insights and appealing, elegant
content they need to make the most of motherhood.
07
besty
bu
s
editor’
PICK
08
Breathe and Relax
• Bond in the water – try alternating between
holding baby very close, with lots of
reassuring skin-to-skin contact, and at arm’s
length, so they can move freely and feel a
bit more independent.
Scentered
romatherapy can keep you balanced and sane but forget the
leaking bottles and greasy therapy oils; this neat little stick is
multi-tasking and portable so super easy to use. Our
favourite for new mamas? The Love therapy balm, made from rose,
patchouli and cedarwood. Guaranteed to restore your inner peace.
❖ scentered.me
01. DEAR KATE ORCHID VERA HIPSTER, £30; fashercise.com
02. STELLA MCCARTNEY RUNNING BELT, £43; farfetch.com
03. BEEN BY D’HEYGERE MUSSELS FROM BRUSSELS, £105; fashercise.com
04. MONREAL LONDON RACER-BACK PERFORMANCE SPORTS BRA, £130; matchesfashion.com
05. ADIDAS STELLA MCCARTNEY CROPPED SWEATSHIRT, £65; netaporter.com
06. BEEN BY D’HEYGERE MUSSELS FROM BRUSSELS LEGGINGS, £85; fashercise.com
07. POINTE STUDIO DONNA GRIP SOCKS, £10; fashercise.com
08. NIKE AIR MAX THEA MESH SNEAKERS, £90; netaporter.com
A
❖ For more information visit waterbabies.co.uk
Mama_April16_FITNESS NOTES_HB_0.1.indd 66
03
04
Plenish
• Have a pre-lesson visit – take your baby to
the pool before the first lesson. Spend time
on the side getting them used to the noises,
colours, splashing and general hubbub
of the pool environment – these will all be
much louder than at home!
absolutely-mama.co.uk
01
REPLENISH
• Create a swimming checklist – you’ll need
swim nappies, a changing mat and towels
and you may choose to use a wetsuit for
extra warmth (pool temperature should be
at least 32 degrees if your little one is under
three months old or less than 12lbs in weight,
30 degrees if they’re older or heavier).
Isabella wears:
Top: Caramel Baby &Child; caramel-shop.co.uk
Tutu: Angel’s Face; angels-face.co.uk
Converse: John Lewis; johnlewis.com
SPORTS GEAR
~NIMBLE~
Proving the fact that Auzzies
do activewear well, Bondi-based
brand Nimble designs and makes
long-lasting, fashionable, sports
gear that you’ll love.
nimbleactivewear.com
TOP TIPS:
• Use bathtime to prepare - encourage
splashing, smiling and singing with
reassuring eye contact. Wrap baby in a
lovely warm towel once bathtime is over to
keep them warm.
Charlotte wears:
Hat and dress: ASOS Maternity; asos.com
Boots: Isabel Marant; net-a- porter.com
Bracelet: Boden; boden.co.uk
Pram: CYBEX PPRIAM by Jeremy Scott; cybexbyjeremyscott.com
8 of the best
GET NIMBLE
aby swimming is a rewarding and
fun activity that enables child/
parent bonding and has a number
of physical and cognitive benefits.
Physically, it’s the only form of
exercise baby can do from birth and NHS
guidelines say babies don’t need to have had
their vaccinations before they can swim. In
the first year, baby’s brain grows more rapidly
than at any other time, so it makes sense to
start early and maximise exposure to learning
experiences in a variety of environments.
Babies can exercise many more muscles
in the water than they can on land. Sessions
in the pool are great for strengthening arm,
leg and neck muscles and superb for tiny
lungs. Swimming will not only make your
baby fitter and stronger, you will also notice
the difference in their physical ability on
land – where regular swimmers have often
been shown to crawl and walk earlier than
their peers.
Stylist and contributing fashion editor,
Charlotte Kewley's maternity picks for
summer and beyond
VIT IT UP
FITNESS
NOTES
B
MODERN
MUM
STYLE
Emirates Mama is the complete lifestyle guide for Emirati
and affluent ex-pat mums, starting from pregnancy and
continuing well into childhood.
{ M A M A HEALTH & BEAUT Y }
CLASS
GUIDE
Sweet picks for
Baby’s first swimsuit
BOBO CHOSES
SWIMWEAR, ;
available at en.smallable.com
LIFE’S A
BEACH
WALL FLOWERS
Make a Splash
ABS MAMA_COVER JULY16.indd 1
ALEX AND ALEXA
We're currently obsessing over these
marvellous magnetic wallpapers, available
in a range of dreamy designs (dinosaurs!
enchanted forests!) by the talented Sian
Zeng. Simply prep your wall with an underlay
of magnetic material (included), slap up the
wallpaper itself and apply magnets (sold
separately). Should stop them doodling on
your white walls.
From £248; available at nubie.co.uk
PALM
SPRINGS
DESERT GLAMOUR
WITH THE KIDS
Chic summer styles
IMPS AND ELFS KISS TEE
£35; eliasandgrace.com
BON POINT
Maillot de Bain;
85€; bonpoint.com/fr
14/06/2016 17:04
SOME LIKE IT
LA COQUETA PEDROSO
KAFTAN;
£39; lacoquetakids.com
Celebrate summer with the best
poolside style for littles
ISSUE THREE | £3.95
Key accessories for
stress-free travel
OUEF NYC KNITTED
STRIPE SHORTS
106€; en.smallable.com
ANGULUS TAN VELCRO
SANDALS
£63; alexandalexa.com
For the love of
INTERIORS OPENER.indd 77
JULY/AUGUST 2016
MINI RODINI STRIPE
SUNGLASSES;
£32; scandimini.co.uk
TOOTSA MACGINTY SS16
LINEN
(Page 80)
Mama
Jourdan Dunn on
designing childrenswear
JULY/AUGUST 2016
A most modern
nursery tour
2 016
THE MAGAZINE FOR STYLISH MUMS
Catwalk
to Closet
Mama
BLACK
G IN
N OV E M B E R
The simplest things are often the best – like this
canvas washbag-cum-clutch. Perfect for storing
toiletries or credit cards (and phone), and the
embroidored ‘Mama’ makes a nice statement.
£20; thegraystore.com
66
67
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08/04/2016 11:26
zest.london
READERSHIP
& DISTRIBUTION
EMIRATES MAMA
We are experts in ensuring our magazines reach the
most relevant readership – your customers. Using a
unique combination of industry events, residential
distribution, paid editions and gifted copies, we ensure
that our audience is precisely targeted and highly
interested in parenting and child content.
Emirates Mama will be sold on the shelves of
supermarkets and newsagents in Dubai and Abu Dhabi.
It will also be gifted to all guests attending The British
boarding School Show, Anderson Education Show and
other parenting events across the Emirates.
Parents will also be able to pick up free copies from:
• UAE private hospitals and clinics
• Private beach clubs
• Hotels
• Coffee shops
• Yoga and Pilates studios
• Retail outlets such as Babyshop and Just Kidding
zest.london
ADVERTISING
EMIRATES MAMA
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zest.london
DIGITAL
At Absolutely Mama we understand how crucial our digital
offering is for our readership. We use our online platforms
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that is both instant and ever-changing.
Readers can visit absolutely-mama.co.uk or follow us on
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Bespoke digital campaigns targeting our database of over
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SOCIAL MEDIA STATS
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zest.london
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zest.london