Simon Welcomes Dean Andrew Ainslie
Transcription
Simon Welcomes Dean Andrew Ainslie
SIMON SIMON BUSINESS SCHOOL/UNIVERSITY OF ROCHESTER BUSINESS Simon Welcomes Dean Andrew Ainslie Simon’s new dean sits down and shares his thoughts on the top challenges and opportunities facing our School. Fall 2014 Sights at Simon Starting the Year with Building Teams On Saturday, August 9, nearly 400 new Simon students attended Orientation activities and information sessions. Designed to help students prepare for the expectations and demands of Simon’s MBA and MS programs, Orientation also provides early networking opportunities and a chance for new students to meet their classmates. Above: Mikayla Hart, Felipe Vasconcelos, Dolores Adams, Joseph Jean, and Xinran “Helen” Wang work together in a team-building exercise designed to foster strategy and cooperation. Left: Students practice their problem-solving skills and work together to build a structure according to an existing design. s DERON BERKHOF Contents Fall 2014 3 Dean’s Corner Search Committee Member Janice Willett Shares Her Thoughts on Dean Ainslie 4 Upfront Simon Receives Nearly $5M in Major Gifts Commencement 2014 Simon Installs Three Named Professors NYC Conference Examines Disruption, Innovation Goettler Named Senior Associate Dean Executive MBA Program Evolving Simon Partners with UBS to Offer Wealth Management Master’s in Switzerland Simon in the News 28 Research Highlights Competition, Innovation, and the Inverted U Are Successful Entrepreneurs Just Lucky? Online Reviews Prove Trustworthy Looking at Liquidity Before Litigation 32 Alumni Leaders Jason Aymerich ’10S (MBA) President of Software and Print Solutions, Complemar Joan Lavis ’83S (MBA) CFO, BrightLine Susan Gardner ’91S (MBA) Senior Vice President, Financial Planning and Analysis, Constellation Brands Philip Fraher ’93S (MBA) CEO, FuelQuest 36 Alumni News Class Notes Mergers & Acquisitions LEWIS KASSEL (ISRAEL PHOTO) 12 Innovative Israel Earlier this year, Simon students were part of a groundbreaking trip to Israel to study how the relatively small country has become a global startup superpower. This was no archeological dig. What these students were studying is really rather new. By Itay Hod Simon students explore Israel’s emerging startup economy and some of its most ancient places. 20 A Q&A with Dean Andrew Ainslie In early July, Simon Business School welcomed Andrew Ainslie as its seventh dean. In his first Q&A with Simon Business, Dean Ainslie talks about what brought him to Simon and why taking the helm seemed like a natural fit. Interview by Jim Ver Steeg 26 Recalling Lessons with George Cook When General Motors CEO Mary Barra was in the Senate hearing hotseat, the national media turned its spotlight on executive professor George Cook for expert analysis and his own unique brand of industry insight. By Jim Ver Steeg Online Extra www.simon.rochester.edu/ simonbusiness Simon Business now offers a digital edition. Available in the iTunes App store, and available online, the world of Simon is at your fingertips. Download the iPad app today for a dynamic multimedia experience! Photo Album flickr.com/simongsb/sets See more photos from Simon events Simon Business ◾ Fall 2014 1 SCHOLARSHIP SUPPORT Your legacy is their future. When you make a gift to Simon Business School, you open a world of opportunities for tomorrow’s business leaders. SIMON BUSINESS Vol. 28, No. 2/Fall 2014 PUBLISHER Keir P. Meisner Executive Director of Marketing and Communications EDITOR IN CHIEF For more information on how you can open doors for smart, dedicated, and deserving students, visit: www.simon.rochester.edu/giving James A. Ver Steeg CONTRIBUTING WRITERS Itay Hod, Andrea Holland, Charla Stevens Kucko, Sally Parker, Joy Underhill, and Janice Willett GRAPHIC DESIGN Steve Boerner Typography & Design Inc. PRODUCTION MANAGER Kimberly Flynn COPY EDITING Ceil Goldman and Sally Parker PHOTOGRAPHY Roman Balashov, Edward Bensen, Deron Berkhof, James L. Canessa, Adam Fenster, Kimberly Flynn, Lewis Kassel, Yi Li, Caitlin Maeder, Jenna Schlags, John Smillie, Ria Tafani, Shannon Taggart, and Andrew Trout COVER PHOTOGRAPHY John Smillie SIMON ALUMNI NEWS/CONTRIBUTING WRITERS Kimberly Flynn, Kate Gruschow ’11S (MS), and Kelly Rains Dominic Rasini ’14S (MBA) Simon Leadership Fellow Simon Business, Vol. 28, No. 2, ISSN 1077-5323 Published twice a year by the University of Rochester, William E. Simon School of Business, 2-341 Carol G. Simon Hall, Box 270100, Rochester, New York 14627-0100. Office of Marketing and Communications: (585) 275-3736 (phone), (585) 275-9331 (fax), marketing@simon.rochester.edu Postmaster: Send address changes to the Simon Business School, 2-341 Carol G. Simon Hall, Box 270100, University of Rochester, Rochester, New York 14627-0100. © 2014 William E. Simon School of Business, University of Rochester MC14-15-02 Dean’s Corner Ainslie Selection Balances Strategy and Tradition A number of very qualified and highly regarded candidates threw their hats in the ring, but Dean Andrew Ainslie stood apart from the rest. BY JANICE WILLETT The search for a new dean at the Simon Business School presented an opportunity to find someone who could take the School to the next level. Simon has a proud tradition of both pioneering research and a rigorous, economics-based approach to management education. Under Dean Mark Zupan’s leadership, the School built a solid foundation of strong alumni engagement, innovative one-year programs, and a sustainable endowment draw— along with job placement rates, student satisfaction scores, and entering-class statistics that are all moving in the right direction. We were looking for someone who would respect our traditions and build on that foundation, but who would also take a hard look at where we could do better—and be a change agent. University President Joel Seligman understood the strategic importance of Simon’s next leader and opted to chair the selection committee himself, in addition to appointing a special committee of alumni to assist in the process. A number of very qualified candidates from highly regarded schools expressed interest in the position, which is a tribute to the continued strength and reputation of Chicago after starting there at the age of 34, no small feat. He brings leadership experience in an unusual mix of areas—the military, the corporate world, and graduate business education. He had a solid reputation as an academic before moving to the administrative side. He shares our respect for the workings of markets and a reliance on hard data analysis as the best basis for sound decisions. He appreciates the distinctiveness of Simon’s approach to business education—and particularly its reliance on economics—in a world where business education has become somewhat conformist. Speaking with Andrew Ainslie is like speaking with any of our faculty or alums. He immediately identifies and engages in the issues, he doesn’t mince words, and he is quantitative, data-driven, and empirical. He emphasizes long-term strategic success over short-term performance “blips.” He has a great regard for our faculty and its reputation for intellectual rigor, and the value of the research mission. He understands how a strong faculty can boost a school’s ranking—and vice versa—and will work to attract and retain a world-class faculty. While head of the MBA program at UCLA- Speaking with Andrew Ainslie is like speaking with any of our faculty or alums. He immediately identifies and engages in the issues. . . . He shares our respect for the workings of markets and a reliance on hard data as the best basis for sound decisions. of the School. (As Peter Simon, for whose father the School is named, often says, “It’s a gem of a school.”) The search committee whittled the list down to a handful of finalist candidates, at which point the alumni committee was brought in to meet and evaluate them. My fellow alumni committee members were Mark Ain, Ron Fielding, Evans Lam, Mike Ryan, Peter Simon, and Colleen Wegman—all savvy, hard-core supporters of the School. I can speak for the committee in saying that Andrew Ainslie captured our interest immediately by virtue of the breadth of his strengths. His academic credentials include a degree in electrical engineering and an MBA—as well as a PhD in marketing and statistics, which he earned in four years from the University Anderson, Ainslie identified career placement as a key differentiator and worked hard to improve both the placement center itself and the marketability of the students—and to link admissions and placement more closely together. We are fortunate to have found someone with Dean Ainslie’s intellectual training and leadership skills. He’s Simon tough—and we are excited to welcome him to the Simon community. s Guest contributor for the Fall 2014 Dean’s Corner message is Janice M. Willett ’78S (MBA). Willett is the Simon Campaign chair, and a member of the Simon Business School National Council and the University of Rochester Board of Trustees. Simon Business ◾ Fall 2014 3 Upfront Simon Receives Nearly $5M in Major Gifts The Simon Business School is receiving seven major gifts totaling nearly $5 million in support of The Meliora Challenge: The Campaign for the University of Rochester. These gifts will support student scholarships, curricular enhancements, and a named professorship. The gifts are the School’s latest contributions to the University’s record-setting campaign and help bring Simon’s total dollars raised to nearly $70 million. Ronald H. Fielding ’73 (MA), ’76S (MBA) has pledged $2.5 million to support student scholarships in addition to his $7 million in prior giving. Fielding is the retired chief strategist and senior vice president of the Rochester division of OppenheimerFunds Inc., one of the nation’s largest asset management companies. He managed its Rochester municipal bond funds and their predecessors for more than 25 years. A strong advocate of scholarships, he established the Ronald H. Fielding Scholarship Fund in 1996 to provide support for Simon students. Fielding is a member of the Simon National Council and Executive Advisory Committee. Martin S. Lacoff ’71S (MBA), chairman and co-founder of Belpointe, and Executive Advisory Committee member, committed $1.3 million to establish an endowed professorship in honor of former Simon Business School professor Michael C. Jensen. This adds to a previous gift from Lacoff, which established the LaClare Professor of Business Administration and Finance, the first faculty endowment at Simon in 1984. The Michael C. Jensen Professorship will support a leading faculty member at the School. Jensen, who was the first LaClare Professor, had a lasting impact on Lacoff, so the professorship will also recognize the long-run effect that instruction and research have on Simon students. David Reh ’67S (MBA), managing partner at Ravenwood Golf Club in Victor, NY, and former president at Gorbel Inc., is adding $250,000 to prior giving in support of the Sue and David Reh Scholarship Fund, awarded to outstanding full-time MBA students who have demonstrated capacity for success in the MBA program. Reh is a member of the Simon National Council and the Executive Advisory Committee. Gregory S. Hayt ’92S (MS), managing di- rector and chief risk officer for Paloma Partners, a hedge fund based in Greenwich, CT, is committing $125,000 in scholarship support through the Annual Fund. Prior to joining Paloma, Hayt served as senior consultant for Rutter Associates. Previously, he was an executive director in CIBC World Markets and vice president, risk management research, at Chase Manhattan Bank. James N. Doyle Jr. is adding to prior giving with $116,000 to establish the James N. Doyle Jr. Fellowship Fund for Christian Entrepreneurship. The Doyle fellows will be recruited from Christian colleges and universities. Special consideration will be given to students demonstrating an interest in service to others and who exhibit a commitment to their undergraduate institution’s higher ideals and missions. David Khani ’93S (MBA), CFO of CONSOL Energy Inc., the Pittsburghbased natural gas and coal producer, is pledging $100,000 to enhance the Center for Innovative Teaching and Technology by creating an open, collaborative space with the latest technology to enhance classroom instruction, club activities, research, training sessions, and individual and team study. Khani is a member of the Executive Advisory Committee. J. Michael Smith, founder and CEO of CABOT Group, is committing $100,000 to establish The CABOT Group Lecture Series in Real Estate. The intention of the endowed fund is to bring prominent executives to Simon and the University to share experiences, professional lessons, and career guidance with students. Funds will also support small-group sessions with students and alumni interested in working in commercial real estate. “We are deeply grateful to our generous donors for helping us to provide muchneeded scholarship and faculty support, as well as curricular enhancements that will benefit our students for years to come,” said Dean Andrew Ainslie. “Their generosity is a testament to their belief in the value of a Simon Business School education.” s Ovitz Award Got Mock? The University of Rochester student-run Ovitz Corp. won the grand prize of $50,000 during the Rochester Regional Business Plan Competition. Ovitz makes a portable hand-held device called an EyeProfiler to determine an accurate prescription for corrective lenses. The Simon Career Management Center held a “Got Mock?” interview event on February 21, 2014. It provided a great opportunity for students to toughen up their interviewing and networking skills with real-time feedback from business professionals in a variety of industries. 4 Fall 2014 ◾ Simon Business EyeProfiler ADAM FENSTER Upfront Commencement 2014 The Simon Business School held Commencement ceremonies on Sunday, June 8, 2014, in Kodak Hall at Eastman Theatre. Over 500 students received graduate degrees, bringing the number of Simon Business School alumni to nearly 15,000. University President Joel Seligman presided and former dean Mark Zupan delivered his last address as dean. Robert E. Rich Jr. ’69S (MBA) delivered the Commencement address and received the Charles Force Hutchison and Marjorie Smith Hutchison medal. Rich is chairman of Rich Products Corporation and has led the company to more than $3 billion in worldwide sales revenue, earning the distinction as one of the world’s most dynamic business leaders. Rich earned his MBA from Simon Business School and subsequently became Rich’s vice president of sales and marketing. He was named president in 1978 and chairman in 2006. Rich serves on the Simon Executive Advisory Committee and as director of the 100 Club of Buffalo Inc. He told the graduates, “Retain your youthful curiosity. Employers are looking for people who can think and learn.” Colleen Wegman ’00S (MBA), president of Wegmans Food Markets, received the Simon Business School Distinguished Alumnus Award. Wegmans Food Markets Inc., an 83-store supermarket chain headquartered in Rochester, has built an international reputation for its overall excellence in quality, customer service, and variety. For 17 consecutive years, it has been named to Fortune magazine’s list of the “100 Best Companies to Work for in America,” including being ranked the top company on this list in 2005. In that same year, her grandfather, the late Robert B. Wegman, named her president of the company. In 2007, she was named to the Food Marketing Institute Board of Directors. Wegman is also active in the United Way of Greater Rochester and currently serves as chair of its Board of Directors. Ronald Fielding ’73 (MA), ’76S (MBA) received the Dean’s Medal. Fielding is the retired chief strategist and senior vice president of the Rochester division of OppenheimerFunds Inc. An example of brainpower and ambition, Fielding began his first job—a paper route—at age seven. Robert E. Rich Jr. delivers the 2014 CommenceAt age 15, ment address and advises graduates to keep graduateDegrees2014_140908.pdf 1 9/8/14 4:23hePMwon a scholarship to the Putney School in Vermont, which he follearning and retain their youthful curiosity. lowed with an undergraduate degree from Graduate Degrees St. John’s College in Annapolis, Maryland A total of 518 degrees were earned by the and an MBA from Simon. Fielding is a Simon School Class of 2014, including member of the George Eastman Circle, five PhD degrees in Business Administration. the University’s leadership annual giving MBA PROGRAMS society. The Simon Class of 2014 included 229 29 Executive MBA graduates (155 full time and 74 part 155 MBA Full-time time); 29 graduates of the Executive MBA MBA 74 program; 251 graduates who received MS Part-time degrees (79 MS in business administraMBA tion, 104 MS in finance, 32 MS in accounMS PROGRAMS tancy, 25 MS Finance in New York City, and 15 MS in Management in New York 15 MS in City); and five graduates were recognized Management 104 for earning the PhD in business adminisin NYC MS in tration. Across all programs, 49 countries Finance 25 were represented. In addition, the Simon MS in Finance Business School’s Executive MBA proin NYC 79 gram in Bern, Switzerland, graduated 22 32 MS in Business MS in Accountancy Administration students. s Mark Ain Business Model Winners Announced Aspiring student entrepreneurs at the University of Rochester presented their business models to a panel of judges during the eighth annual Mark Ain Business Model Competition on May 13, 2014. Taking first place was the SmartDialysis team, which produced a nanomembrane, technology-based portable hemodialysis unit that could significantly improve quality of life for over 600,000 end-stage renal disease patients in the United States and revolutionize the $8 billion hemodialysis equipment industry. RIA TAFANI (RICH); ISTOCKPHOTO (WALL STREET) MS Students Travel to NYC MS in Finance students recently traveled to New York City to learn more about career developments in their field. The students had the opportunity to meet with over 50 alums and explore the sights and sounds of the world’s financial capital. Simon Business ◾ Fall 2014 5 Upfront Simon Business School Installs Three Named Professors Simon is recognizing three faculty members for their outstanding scholarly accomplishments through their recent installation in named professorships. Accounting and Economics, the Journal of Finance, the Journal of Accounting Research, and Accounting Review, among others. She is an editor of the Journal of Accounting and Economics. Ron Kaniel became the inaugural Jay S. and Jeanne P. Benet Professor of Finance at an installation ceremony in New York City on May 7, 2014. Kaniel’s research interests are in asset pricing, financial intermediation with a focus on portfolio delegation, and investments. His scholarship has enhanced the understanding of how incentives affect fund investment decisions and security prices, the information contained in trading volume for predicting returns, and how herd behavior in financial markets can be rational. Kaniel is chair of the PhD committee. Joanna S. Wu was installed as the first Susanna and Evans Y. Lam Professor on May 15, 2014. Wu’s research spans the areas of international financial reporting, the behavior of financial analysts, management compensation, voluntary disclosure, and mutual fund performance. Her work has been published in the Journal of Schmeling Gives Kalmbach Lecture Simon Women in Business (SWiB) presented a lecture from HSN COO and CFO Judy Schmeling on April 7, 2014, as part of the Kalmbach Lecture Series. Schmeling oversees HSN’s finance, information technology, customer care, facilities, supply chain and logistics, corporate strategy, mergers and acquisitions, and affiliate relations. 6 Fall 2014 ◾ Simon Business Robert Novy-Marx became the inaugural Lori and Alan S. Zekelman Professor of Business Administration on June 6, 2014. Novy-Marx’s research on the government pensions crisis with co-author Joshua Rauh of Stanford University has firmly established him as a leading national voice on the issue, culminating in testimony before Congress. His work also focuses on asset pricing, both theoretical and empirical, as well as industrial organization, public finance, and real estate. Among his many awards, NovyMarx earned the 2012 and 2013 FamaDFA Prize for the best capital markets/ asset pricing paper in the Journal of Financial Economics; the 2012 Whitebox Advisors Selected Research Prize for the Best Financial Research of 2011 (second place); the 2012 AQR Insight Award Distinguished Paper Prize; the 2011 Smith-Breeden Prize for the best capital markets paper in the Journal of Finance; and the 2011 Spängler IQAM Prize for the best paper in the Review of Finance. s Simon NYC Conference Examines Disruption, Innovation Impact In a world where change is constant, disruption, regulation, and innovation continue to have a significant impact on the way business is conducted around the globe. Simon Business School gathered prominent senior executives and industry leaders on May 8, 2014, for its fifth annual Simon NYC Conference, “The Global Marketplace: Rising to the Challenges of Regulation, Disruption, and International Competition.” More than 250 people turned out to hear from headliners Sallie Krawcheck, owner of 85Broads and former Bank of America senior executive; Robert Wilmers, chairman and CEO of M&T Bank; Rob Sands, president and CEO of Constellation Brands; and John Stossel, host of Fox Business’ Stossel, among several others. Stossel discussed the failure of “big government” to solve America’s economic problems, while Krawcheck shared her advice for succeeding in business. Krawcheck urged the audience to listen to their instincts when it comes to ethical or moral dilemmas. Sands received the Executive of the Year Award for his lifelong achievement as an outstanding business leader; for his philanthropic commitment to advancing education, health care, and arts and culture in the Rochester region; and for his strategic vision and innovation at the helm of Constellation. s Eyes On Reducing Pharmacy Waste Simon professors David and Vera Tilson joined University of Rochester Medical Center pharmacy director Curtis Haas on WHAM 1180’s Eyes on the Future radio show to discuss their research on streamlining pharmacy processes to reduce waste. Their study examining how pharmacies prepare and dispense medication could potentially improve operations for thousands of hospitals nationwide. Simon professor Gregory Dobson coauthored the paper with the other researchers but was unavailable for the program. For more on the study, see the spring 2014 issue of Simon Business. HSN, INC. (SCHMELING) Upfront Goettler Named Senior Associate Dean for Faculty and Research Ron Goettler, the James N. Doyle, Sr. Pro- fessor of Entrepreneurship, became the senior associate dean for faculty and research, succeeding Rajiv Dewan, starting in July 2014. Goettler joined the Simon Business School in 2012 and immediately provided important leadership in our Entrepreneurship program. His research and teaching cover quantitative marketing, economics, entrepreneurship, and finance. Goettler received his PhD from Yale University in 1999 and was on the faculty at Carnegie Mellon University and the University of Chicago. Goettler is well known for his methodical approach to problems and his willingness to contribute his time and intellect to help both students and the institution move forward. Goettler also serves on the Board of Directors for the Simon School Venture Capital Fund and plays an active role in helping the student teams assess investment prospects. Goettler will continue to teach in his new role and to serve on several faculty committees, including the Promotion and Tenure Committee, the Faculty Curriculum Committee, and the Faculty Policy Committee. “In searching for a candidate for this position, I was impressed by the faculty’s universal support for Ron,” says Dean Andrew Ainslie. “I look forward to working with Ron, and I know he will continue to receive strong support as we move forward on a wide variety of initiatives over the next few years.” Senior Associate Dean Ron Goettler (left) in one of his many meetings with Simon students. Rajiv Dewan ’84S (MS), ’87S (PhD) is rejoining the faculty full time as professor of computers and information systems. Dewan’s first faculty appointment was at Northwestern’s Kellogg Graduate School of Management. For the last eight years, he has provided Simon invaluable service as an administrator, including as the director of our doctoral program, faculty director of master’s programs, and senior associate dean of faculty and research. In addition, he has played key roles in Simon’s relaunching of an undergraduate business program. In making the announcement, Dean Ainslie invited all to thank Rajiv for what he has already done and will continue to do for our School. Dean Ainslie also announced that Ron Hansen will continue to serve as senior associate dean for program development. In that role, Hansen is responsible for Simon’s international graduate partnerships, an increasingly important role in the University’s undergraduate business program, as well as the Technical Entrepreneurship And Management (TEAM) MS program. “Ron Hansen provides an important perspective that is grounded in both his academic achievements and his many years of service with Simon,” Ainslie says. “His counsel will be invaluable as we prepare our School for new challenges and opportunities.” In addition to his role as senior associate dean, Hansen also serves as area coordinator for the concentrations of Business Environment and Public Policy and International Management. s SimonUnited Celebrates a Taste of India Tilson to Head Full-Time MBA Program In May, the SimonUnited club held a special Broaden Your Horizons event to showcase traditional Indian dances, as well as live music and authentic Indian cuisine. SimonUnited’s mission is to encourage Simon students to further their cultural awareness and attain a sense of tolerance and understanding. David Tilson has been named associate dean of the Full-Time MBA program. Tilson teaches business systems consulting, information systems, and analytics courses. A trusted mentor, he also works with many student teams on consulting projects in the Rochester region. ADAM FENSTER (GOETTLER) Simon Business ◾ Fall 2014 7 Upfront Executive MBA Program Evolving to Meet Professional and Industry Needs The Simon Business School Executive MBA (EMBA) program, the second oldest in the world among top-tier business schools, is enhancing its academic and program offerings to meet the needs of today’s business leaders. Starting in September 2014, Simon will offer an innovative, hands-on leadership module and an online component to allow busy executives to attend classes on campus just once a month. The new yearlong leadership module provides a framework for personal leadership and expands professional development offerings, and its modular format allows for a seamless integration of our leadership content with the rest of the academic schedule. The online component engages the right use of technology to maximize students’ time management, with fewer hours away from work. The module complements an existing yearlong business plan course and offers global management electives that provide immersion and understanding of macroeconomic trends, particularly in Europe and Asia. Students develop a robust network in Rochester and beyond through Simon’s EMBA program in partnership with the University of Bern (Switzerland) and MS in Finance and MS in Management programs in New York City. “Our Executive MBA program is designed for those ready to lead their orga- nizations, and with these enhancements, we are providing a comprehensive set of skills: analytical, strategic, and interpersonal,” says Carin L. Cole ’99S (MBA), assistant dean for executive and professional programs. “As the business market faces increasing cost pressure, we have restructured the program so that it will provide more flexibility in balancing work and program schedules,” explains Clifford W. Smith Jr., Louise and Henry Epstein Professor of Business Administration and professor of finance and economics. “We believe that the technology has evolved to where we can offer students more flexibility to participate from a remote location.” s Simon Partners with UBS to Offer Wealth Management Master’s in Switzerland Simon Executive Programs, in partnership with Rochester-Bern, is teaming up with global wealth manager UBS AG to launch a Wealth Management master’s program for experienced UBS client advisors. The two-year program prepares participants to navigate the changing conditions in the industry. The program is targeted at UBS Wealth Management experienced client advisors worldwide, with the exception of those in the United States. The two-year program combines academic content with practical content from UBS speakers; in addition, there are lectures delivered by select, internationally recognized practitioners and researchers. Between courses, participants apply the material they have learned in projects relevant to their own areas of business. Participants attend four course blocks, as well as a further series of individual courses covering not only financial markets, investment management, strategy, 8 Fall 2014 ◾ Simon Business Simon and the University of Bern will team up to offer the new international master’s program. and leadership, but also ethics, corporate finance, behavioral finance, and risk management. Graduates earn a master of science in wealth management from the Simon Business School, as well as a master of advanced studies in finance from the University of Bern. A thorough evaluation process led UBS to select Rochester-Bern for both its executive education experience and its requisite network of expertise, stemming from its cooperation with the Simon Business School as well as the University of Bern and the Swiss Finance Institute. “It is both interesting and challenging to support top client advisors at UBS with an education program that will enable them to tackle market challenges in the best interest of clients, employees, and society,” notes Claudio Loderer ’80S (MS), ’83S (PhD), professor of finance, head of the Institut für Finanzmanagement at the University of Bern, and academic director of Rochester-Bern Executive Programs. s SEEPARK Simon In the News “Arguably, the most important thing an investor can do is to diversify, whether it is across geography, assets classes, or factors and styles. Profitability needs to be traded with value, and once you’re trading value you really should also trade momentum.” —Robert Novy-Marx, Lori and Alan S. Zekelman Professor of Business Administration, was quoted in an April 23, 2014, Seeking Alpha article, “Building a Simple Portfolio Using Fama-French-Novy-Marx-Jensen Principles.” “[Taking a MOOC] is a signal of a student’s seriousness. It shows an interest in pursuing higher learning.” —Rebekah Lewin ’02S (MBA) assistant dean of admissions and student engagement, in a March 5, 2014, U.S. News & World Report story, “Mixed Bag for MOOCs on Business School Applications.” “Stress is a great thing if you approach it the right way. I’m a fan of pressure, a fan of being tested by an issue, a negotiation, or, while at school, an exam. There’s no use lamenting the fact you are stressed. I like to use it to become focused and motivated to succeed. It might sound like a cliché, but pressure makes diamonds, and without it, they would just be plain and boring rocks.” —Dominic Rasini ’14S (MBA), quoted in a June 3, 2014, Bloomberg Businessweek article, “One Question: How MBAs Have Learned to Beat Stress.” “During manufacturing companies’ declines, consulting firms and investment banks led the way in treating students like star athletes. When students learn the story from the manufacturing companies that they’re changed and are more high tech now, [companies] can challenge more consulting firms and I-banks in terms of interesting work and perks.” —Karen Dowd, assistant dean of career management and corporate engagement, was featured in a June 4, 2014, Bloomberg Businessweek story, “Seeking a Less Crowded Field, MBAs Find Success in Manufacturing.” “At the old, lethargic, slow-moving GM, people didn’t want to push bad news upward. They laid on it way too long. You can’t gamble with people’s lives.” —George Cook, executive professor of marketing, in a March 11, 2014, Bloomberg News article, “GM Recalls Stalled in 10 Years of Committee Alphabet Soup.” (Story appeared in numerous other national media outlets.) “When I go back [to Simon] the number one thing people want to be are entrepreneurs. Isn’t that interesting? I don’t know if it was magnified by the financial crisis. The University responded to the students and now there are joint programs in entrepreneurship with the medical school and with the engineering school.” —Joe Abrams ’74S (MBA) appeared on Bloomberg TV’s In the Loop on February 24, 2014. Abrams, who co-founded MySpace, spoke about Simon’s National Council and the growing interest in entrepreneurship. Simon Business ◾ Fall 2014 9 simon tough rises to the top. T-Shirts Hoodies Water bottles Coffee Mugs Blankets Polos Get your new favorite t-shirt or other Simon gear at SIMON.PROPELLSHOPS.COM New Faculty New Faculty Hires Simon welcomes five distinguished scholars and a notable entrepreneurin-residence. Avery Haviv, assistant professor, marketing, is completing his PhD in quantitative marketing at the University of Toronto (Rotman School of Management). His research interest is in the development of methodology and the application of dynamic models to solve marketing problems. Haviv earned a bachelor of mathematics (honors statistics) from the University of Waterloo and a master of science (honors statistics) from the University of Toronto. He has also worked as a consultant market research. Olga Itenberg, assistant professor, finance, received her doctoral degree in economics from the University of Pennsylvania (Wharton). Her research interests lie in macroeconomics, innovation, and corporate finance. In addition to her PhD from the University of Pennsylvania, Itenberg holds an MBA with a concentration in economic theory from New York University (Stern School of Business). research has been published in the Journal of Finance and The Journal of Mathematical Finance. Prior to earning a PhD from the Stanford Graduate School of Business, he received a degree in mathematics from Moscow State University and a degree in data analysis from the Moscow Institute of Physics and Technology. Bryce Schonberger, assistant professor, accounting, received his doctoral degree in accounting from the University of Southern California. His research interests lie in financial accounting, with a focus on asset impairments, option markets, and earnings quality. He holds a CPA license in Colorado following work experience at PricewaterhouseCoopers in its audit support practice. Simon Enlists Entrepreneurial Expertise Gregg Steinberg is joining the University of Rochester Sudarshan Jayaraman, associate professor, accounting, previously served as assistant professor of accounting at Washington University, St. Louis (Olin Business School). Jayamaran was a senior analyst at HDFC Bank in Mumbai, India. His research interests focus on the interaction between financial reporting and informed trading and tradeoffs between internal and external monitoring mechanisms. He earned his PhD from the University of North Carolina, Chapel Hill (Kenan-Flagler) and an MBA from Bentley University, Waltham, MA. Dmitry Orlov, assistant professor, finance, has research interests in several areas of finance and economics, including employee performance evaluations, markets for repurchase agreements, and coherent risk measurement. He also studies market microstructure models and general equilibrium asset pricing. Orlov’s STANFORD UNIVERSITY (ORLOV) Center for Entrepreneurship as entrepreneur-in-residence. A longtime Simon supporter, Steinberg will work with faculty, staff, and entrepreneurs to help develop and support the creation of business plans and new companies launched by students. He will also serve as an advisor to the Simon School Venture Capital Fund. Steinberg has been involved in a number of industries from startups to mature companies, both public and private. He has directed and advised a health care services organization, founded a strategy and operations advisory firm, and served as an investor and advisor to early- to mid-stage companies in a variety of industries. A member of the Simon Executive Advisory Committee, he holds an MBA from the Thunderbird School of Global Management and a BS in business administration from the University of Arizona. s Simon Business ◾ Fall 2014 11 In many ways, the bustling city of Tel Aviv represents an emerging Israel, with a new and thriving economy situated in an ancient and historical land. 12 Fall 2014 ◾ Simon Business Innovative ISRAEL Simon travels to Israel to find an ancient land now fueled by entrepreneurs. By Itay Hod Simon Business ◾ Fall 2014 13 E arlier this year, prior to the recent conflict in Gaza, 26 Simon Business School students embarked on the trip of a lifetime, as they boarded a flight from New York to Tel Aviv. This was not your average pilgrimage to the Holy Land. The trip was part of a new groundbreaking course aimed at answering the world’s most intriguing trillion-dollar question: How does a country so small manage to become a global startup superpower? While courses about Israel are not exactly a new development, this particular offering was not your mother or father’s business class. As part of their workload, students advised an actual up-and-coming Israeli startup company on how to break into the American consumer market. At the end of the quarter, they presented their findings in front of the company’s CEO. “This experience has been invaluable,” says Israeli-born Abraham (Avi) Seidmann, Xerox Professor of Computers and Information Systems and Operations Management and co-sponsor of the course. “Our students need to be exposed to real, world-class entrepreneurs.” During their visit, Simon students were also invited to meet some of Israel’s biggest names in the business world. That, Seidmann says, was more useful than anything found in the pages of a textbook. “The students came back with sparkling eyes saying, ‘Professor, we love your country!’” Meals to Maps: Israel Is Alive with Entrepreneurship On a warm January evening, Yariv Gai, a 42-year-old businessman from Tel Aviv, and his wife, Nakarin, a 33-year-old native of Thailand, are getting ready to host an unusual dinner for six. Nakarin has been preparing for days, going to the market several times, spending hours dicing vegetables, marinating meat, and sautéing four types of exotic mushrooms. Even their two-yearold son, Tom, helped with some of the preparations before going to bed. At T-minus zero, Nakarin scrambles to put the final touches on her elaborate four-course meal. Her husband fastidiously sets the table, making sure everything is just right. As the guests start to arrive, Yariv hands each a tiny cup of warm lemongrass tea while greeting them with the traditional “Wai,” a slight bow, with his palms pressed together in a prayerlike fashion. The visitors are then treated to a beautifully prepared meal, 14 Fall 2014 ◾ Simon Business peppered with personal anecdotes of the couple’s life in Thailand, as well as intriguing facts about each dish. While Yariv and Nakarin have had plenty of their friends over for dinner many times, this is no regular get-together. In fact, every person sitting at their dining-room table is a complete stranger and paying guest. The dinner guests are all customers who booked a dinner reservation through a new startup company called EatWith. Dubbed the “Airbnb of food,” the site allows individuals traveling abroad to try authentic home-cooked meals. All they have to do is go on the site, pick a dinner, and enter their credit card number. For the most part, it’s cheaper than going to a restaurant, but the experience is the selling point. “We can’t compete with the big restaurants and their huge resources,” says Yariv. “What we can offer is that human touch, and a very full stomach.” At $37 per person, the couple isn’t expecting to get rich. But they do hope to earn some extra cash, and, perhaps, meet some interesting people in the process. “Nakarin loves to cook and I love to entertain,” says Yariv. “It was a win-win for us.” EatWith is the brainchild of Israeli entrepreneur Guy Michlin. While vacationing in Crete, Michlin and his wife were looking for a good, hearty meal. They were tired of the fare at restaurants catering to tourists and were craving something a bit more authentic. When he asked a Greek acquaintance where the locals ate, he was told, “What do you mean where? We eat at home!” Michlin, who was looking for ideas for a new startup company, felt a lightbulb switch on over his head. “I was invited to his house and it ended up being the highlight of my trip,” he recalls. “It was right after the economic crisis in Greece, and everyone was talking about it. I sat there listening to their stories in awe. It was fascinating.” When Michlin got back home, he decided to do a little research. After asking his friends about their trips abroad, he realized the only meals they could remember were those prepared by ordinary people. “One friend told me, ‘When I went to Vietnam in 1998, the tour guide took us home and cooked us this amazing dinner.’ His eyes sparkled as he recalled every dish, every little detail of that night. But when I asked him what restaurants he went to, he couldn’t think of a single one.” After spending four months (and most of his savings) putting the site together, Michlin managed to secure a $1.2 million investment from a local venture capital fund. Today, EatWith is As part of their trip to Israel, Simon students worked closely with Lexifone, an app that translates and transcribes languages in real time. Here, the students discuss solutions for marketing the app in the US. available in 30 cities, including Barcelona, Berlin, Paris, London, New York, Los Angeles, and Miami. The company makes money by adding a 15 percent surcharge to the price of the meal. Hosts are carefully vetted on both their cooking and entertaining skills. EatWith already has thousands of applications from more than 110 countries. Interestingly, what was supposed to be an alternative for tourists in search of an authentic experience has become a fad among Israelis looking for an out-of-the-ordinary night out. At least 50 “This trip was my first trip to Israel. I went in with high hopes, especially having spoken with all the companies beforehand. Those hopes weren’t just met; they were exceeded. This is the sort of place I could see myself working and living.”—Michael Lightman ’14S (MBA) ISTOCKPHOTO (PREVIOUS); YI LI (ABOVE) Simon Business ◾ Fall 2014 15 percent of the company’s customers are from the surrounding areas. “It’s something different,” says Daniela Bleishtein, who tried EatWith for the first time with her husband. Bleishtein, an Israeli, heard about the site through friends and thought it would be a new idea for date night. “We loved it,” she says. “There was something adventurous about the whole thing. We’d definitely try it again.” EatWith is just one of thousands of new startups popping up in the Holy Land in recent years. A small country, with roughly 8.2 million people, Israel has been dubbed the “startup nation.” Although it’s tiny, barely the size of New Jersey, Israel is home to about 6,000 startup companies, more than any other country per capita, and second only to the United States in absolute numbers. Israel also leads the world in venture capital invested per capita, attracting $170 per person, compared to $75 in the United States. Not bad for a country that until 66 years ago wasn’t even on the map. In February, Fast Company, an award-winning tech magazine known for its annual report on the world’s most innovative sites, included a list of the top 10 most innovative startups in Israel. “Israel has more companies on NASDAQ than all of Europe combined,” says Dr. Shlomo Kalish, CEO of Jerusalem Global Ventures, one of the top private equity firms in the country, observing that Israel’s lack of natural resources has been the driving force in its quest for innovation. Dr. Kalish says Israel’s dominance in the world of startups is nothing short of miraculous. “In the last 10 years,” he says, “there were $10 billion in acquisitions of Israeli startups, $2 billion in the last year alone.” Above: Nakarin Gai prepares a home-cooked meal for EatWith guests visiting Tel Aviv. Below: EatWith founders Guy Michlin (left) and Shemer Schwartz are champions of homemade cuisine and genuine experiences. 16 Fall 2014 ◾ Simon Business ITAY HOD (GAI); ROMAN BALASHOV (MICHLIN AND SCHWARTZ) the AOL instant messenger—it’s been slow to break into the Last June, Google set its sights on the Israeli mapping service billion-dollar club. Though Israel is second in the world when it Waze, acquiring it for $1.2 billion, until then the most expensive comes to total number of startups, it has only three unicorns on buyout of any Israeli consumer app. Though there have been its résumé, while the United States has had 39 and Europe has two other non-consumer Israeli unicorns (companies achieving had 30. But now the word is out, experts say, and that’s all about an exit of more than $1 billion), as part of the deal with Google, to change. each of Waze’s 100 employees received an average of $1.2 milSince Waze, Soluto and Onavo, both Israeli startups, have had lion, representing the largest payout to employees in the history great exits in consumer tech, and Wix “uniof Israeli high tech. That move is what corned” through its IPO. Experts say there made headlines in both Israel and around are many more to come. the world—so much so that Waze’s CEO, Noam Bardin, famously received a phone call from Israel’s prime minister, BenjaA Cultural Thing min Netanyahu, the night the company One reason Israel is so successful in the was sold, to offer what seemed like a startup world, says Ophir, is because its citwell-intended pun and congratulate him izens are known for speaking their minds. for putting “Israeli technology on the “They don’t see arguing as something global map.” negative,” he says. “If anything, they see it Waze is a GPS-like smartphone app as a necessity.” Ophir, who is American by that provides drivers with up-to-thebirth, says he experienced a bit of a culture minute, real-time updates on road condishock when he moved to Israel. “I had to tions. More than 50 million subscribers throw out all of my American conditioning use it to warn fellow drivers about traffic toward the workplace. I was told very early jams, accidents, and even the presence of on that my chutzpah was an asset. I was nearby police. It’s become so ubiquitous encouraged to raise my voice and make that one out of three drivers in Israel is my views heard out loud. I realized that I —Dr. Shlomo Kalish, on Waze at any given time. wouldn’t be respected if I raised my hand CEO of Jerusalem Global “Waze really established Israel as a and waited for my turn to talk.” force to be reckoned with when it comes Then, of course, there is the whole army Ventures to mobile application technology,” says issue. Israel has mandatory military serEdon Ophir, a former marketing execuvice. Instead of heading to college, every tive at Waze (and no, he wasn’t one of the 100 people who made 18-year-old must serve in the Israeli Defense Forces first. The law $1.2 million; we asked). “Israel’s technology has always been requires three years of service for men and two years of service amazing, but people were skeptical about the country’s ability for women. to create applications that a mass consumer audience would use. “The military has become a good breeding ground for leadWaze proved that with one of the largest mobile exits of all time. ership and teamwork,” says Tal Brener, CFO of GetTaxi, the It’s really phenomenal.” successful Israeli mobile app for ordering cabs. Brener says the Ophir may have a point. Although Israel has had incredible military experience fosters a sense of fearlessness that’s essential success with Waze and other apps—such as ICQ, which was in the startup world. “They’re not afraid of making tough deciacquired by AOL in 1998 for $407 million and was the basis for sions and they are extremely resourceful,” he notes. “Israel has more companies on NASDAQ than all of Europe combined. In the last 10 years there were $10 billion in acquisitions of Israeli startups, $2 billion in the last year alone.” Entrepreneurial Unicorns In terms of startup companies funded by venture capital, a unicorn is defined as one that reaches $1 billion valuation or greater at the time of exit. Introduced into the business lexicon in 2013 when TechCrunch published Welcome to the Unicorn Club, author and founder of Cowboy Ventures Aileen Lee identified 39 technology companies founded since 2003 that have been successful enough to fit that description. Beyond the rarified air that venture capital unicorns breathe, Lee and her team also discovered other key similarities among the members of the billion-dollar club. On average, Lee notes, four unicorns were born each year since 2003, with Facebook being the largest among them. In addition, enterprise-oriented unicorns have become worth more on average, raised much less capital, and delivered a higher return on private investment. Lee also points out that the companies reaching unicorn status typically fall within four major business models: consumer e-commerce, consumer audience, software-as-a-service, and enterprise software. More specifically, three consumer-oriented companies, Facebook, Google, and Amazon, have created the majority of the value in the past decade. As for where most of these unicorns roam, San Francisco, not Silicon Valley, is their popular new home, with 27 of the 39 companies located in the Bay area. Simon Business ◾ Fall 2014 17 Brener should know. GetTaxi is another one of Israel’s blockbuster stories, with annual revenue of more than $100 million, according to the company. Earlier this month, GetTaxi’s CEO said on Facebook that the company is growing at an annual rate of more than 400 percent, same as its arch-nemesis, the San Francisco-based Uber. Company executives predict an astounding half-billion dollars in revenue next year. Interestingly, many of Israel’s startup legends got their big break in the military’s 8200 unit, the commando regiment of coders and computer engineers. Getting into the 8200 is akin to a letter of acceptance from Harvard. In fact, many of the unit’s graduates have been recruited by some of world’s biggest companies, such as Google, Apple, and Microsoft, all of which have offices and R&D centers in Israel’s “Silicon Wadi” (Arabic for Despite considerable unrest, Israel serves as a model for modern business success. With a deep commitment to the area’s ancient past, today’s Jewish state continues to pursue a future that includes business innovation and economic growth. 18 Fall 2014 ◾ Simon Business valley), concentrated around the Tel Aviv metropolitan area. Studying Startup Success The Jewish state has become such a technological phenomenon that Simon sent students to Israel last March as part of an innovative new independent study program. “It was a tremendous addition to our profile for summer school,” says Seidmann. During the trip led by faculty advisors Dennis Kessler, Edward J. and Agnes V. Ackley Clinical Professor of Entrepreneurship, and Rami Katz ’03S (MBA), students focused on Israel and its startup dominance in the global market. “The students came back very excited,” says Seidmann. “Many of them told me it was the best trip of their lives.” The visit was the culmination of an entire quarter studying the region and its culture, as well as advising a new Israeli startup called Lexifone on how to break into the American market. Lexifone, an app straight out of a Star Trek episode, translates languages in real time. Just talk in your native tongue, and Lexifone will transcribe, then translate into the desired language. Simon students were divided into two groups. Each came JENNA SCHLAGS (LEFT); CAITLIN MAEDER (RIGHT) in the fast-paced, high-tech business world,” Lightman says. “It really helped drive home the point that Israeli citizens have an extraordinary ability to stay calm under pressure. They’re able to create order out of chaos.” “Israel is doing what every brand has to do to survive and prosper in today’s world,” says Chad Kawalec, marketing expert and founder of The Brand Identity Center. “They’re exposing Hands-on Learning for Global Business At the end of the quarter, students traveled to Israel for work and student leaders in top business schools all over the world to the Israeli experience, basically letting people sample the brand in a bit of sightseeing. Of the 26 people who went on the trip, only much the same way you sample a piece of cheese at Costco on four were Jewish. “I was surprised at how many people signed the weekend. The hope is that you’ll return and spread the word.” up,” says Michael Lightman ’14S (MBA), the student who organized the journey and designed the independent study course. Kawalec says studying a country for an entire quarter and then “Last year, we went to China and only working directly with an Israeli startup nine people made it.” help create a bond between the students Lightman, who works part-time for and Israel that otherwise wouldn’t have Excell Partners, the VC firm that inbeen formed. “Israel is reframing and exvested in Lexifone, says the trip exceeded panding its brand from a potent religious his greatest expectations. “It was a mix and tourist destination to a world-class hub between spring break and a corporate of innovation on every level.” trip,” he says referring to Purim, the JewAnd it seems to be working. Lightman, ish carnival-like holiday. “We got to have who just graduated from Simon, is now fun, go to Jerusalem, and learn about googling apartments for rent in Tel Aviv. Israel’s culture and history. Most impor“This trip was my first trip to Israel,” he tant, we got an inside look at business says. “I went in with high hopes, espein a place that is unbelievable at what cially having spoken with all the compait does.” nies beforehand. Those hopes weren’t The reason it’s so good, Lightman just met; they were exceeded. This is the adds, is its people. “There are three sort of place I could see myself working things that you look for in a startup comand living.” pany as an investor,” he explains. “The “I find it to be a fascinating place,” says market, meaning do people want to buy Dennis Kessler, who co-sponsored the trip what I’m selling; the product, meaning and joined the students on their program can it do what I say it’s going to do? And in Israel. “This was not just a tour to see the finally, the team. Things are going to go Old City or Tel Aviv,” he says. “It was 100 bad; that’s a given. The question is, Can percent experiential learning.” my team fix it? Can we work together Kessler says students were able to get without falling apart? Israelis have expetheir hands dirty rather than just learn rience working together in high-pressure theory, a must in today’s competitive mar— Avi Seidmann, situations.” ket—and that Israel has proven effective at course co-sponsor More than just hands-on experience, problem solving. “They don’t have oil like the course was a good way to introduce their Arab neighbors,” he says. “They don’t students to major players in the startup world. “When you go to have water either, which has led them to become world leaders Israel you have a chance to meet people from Sequoia or Kleiner in water desalination. They created drip irrigation, which waters Perkins that would not talk to you if you flew to California,” Secrops through perforated hoses, and are now exporting goods all idmann says. over the world.” The trip was subsidized in part by the Farash Foundation and Despite having less than optimal conditions, with half of the a Jewish organization called Israel & Co., which also helped with country’s territory consisting of desert land, Israel manages to background support, including introductions by Gregg Steinproduce 95 percent of its own food while exporting more than berg, the newly appointed entrepreneur-in-residence at Simon, $2 billion in produce every year. to key players in the Israeli economy. They even organized a speBut perhaps Israel’s biggest asset when it comes to startups is cial visit to an Israeli Air Force base where students had an opits tolerance for failure—and resilience. “Israelis are not afraid portunity to meet a fighter pilot finishing his MBA. to try and try again,” says Seidmann. As for EatWith, it’s anyone “It was unbelievable learning about how his experiences, mak- guess whether it “unicorns” anytime soon. But if it does, it will ing life-and-death decisions from a very young age, helped him no doubt give global investors a lot more food for thought. s up with its own strategies and ideas on how to sell Lexifone to American consumers. After working on their project for an entire quarter, students presented their findings in front of the company leadership. A job offer at the company went to the group with the best strategy. “It was a tremendous addition to our profile for summer school. . . . The students came back very excited. Many of them told me it was the best trip of their lives.” Simon Business ◾ Fall 2014 19 Dean Ainslie Offers a Vision Soon after Andrew Ainslie became the seventh dean of the Simon Business School, we spoke with him about the state of business education and his strategy for success. Interview by Jim Ver Steeg Q: Before we find out a little bit more about you and your career, perhaps you can tell us why the dean leadership role at Simon felt like the right opportunity for you. AA: I had been running the MBA program at Anderson, which was really one of the most enjoyable things I’ve done in my career. But there comes a point where you feel like it’s time to take that next step. I had been looking at a few opportunities with other business schools, but Rochester really stood out. That’s because the Simon School has a long tradition that is similar to the schools where I have spent most of my career, either as a PhD student or as a faculty member. Simon has many ties and commonalities with the University of Chicago and UCLA. So it felt like I was staying academically in the same milieu that I’ve been in for my entire academic career, and that was really important to me. Rochester also has the same high standards in terms of its research and mission. It has always been a very quantitative school with an economic approach to the study of business problems, which also ties with my own academic background. So this really did feel like an incredible opportunity. I am truly honored that I have been chosen for this position. 20 Fall 2014 ◾ Simon Business JOHN SMILLIE Previously senior associate dean for full-time MBA programs at UCLA’s Anderson School of Management, Andrew Ainslie received his PhD in marketing and statistics from the University of Chicago Booth School of Business in 1998. Simon Business ◾ Fall 2014 21 Q: Speaking of opportunities, can you speak to some of the top opportunities for US business schools, and perhaps some of the biggest challenges they face? AA: The opportunities and challenges are essentially the same set of issues! Business is changing fast, and interestingly enough, moving in the direction that academics have been going for many years. That direction is the analysis of huge amounts of data to better understand patterns in consumption and the movements of goods, and what motivates and drives those patterns. This affects many disciplines, including marketing and operations as just two examples. Of course, finance has understood and analyzed data very rigorously for a long time, but even in finance, the sheer quantity of data has increased over the last few years. That creates both an opportunity and a challenge for business schools to impart that knowledge to MBA students. It also happens to be an area where we at the Simon School are particularly well positioned. We have outstanding faculty members in those areas who have been creating both great research and new classroom content to help businesses cope with the data deluge. The other area that presents both an opportunity and a challenge is in understanding how to better incorporate technology in the classroom, be it virtual or real. There’s been a lot of talk about MOOCs—massive open online courses. Personally, I’m skeptical on just how useful most of the early implementations of MOOCs are to people interested in improving their skillset—and the statistics show that many of the individuals participating in MOOCs get halfway through the first lesson, or maybe the second video, and then just give up. Q: That seems to go against current opinion. Why is that? AA: I think it’s important to understand student incentives. It’s naïve to believe that the only reason people go to a university is purely to learn. One of the biggest values that business schools offer is the opportunity to network. Networking provides each student an opportunity to interact with peers who are just as bright, if not brighter, than they are, with experiences both similar and different from their own. This provides a richness that can never be replicated by stand-alone videos or, for that matter, old-fashioned textbooks. It also provides an opportunity to interact directly with faculty, and a structured way to go out and look for job opportunities in the marketplace. But possibly the most important problem with MOOCs is that a degree from a good business school offers you entrance to a relatively small club. None of these are offered by online or MOOC classes, unless those classes are very carefully structured. Our challenge is to find methods that deliver content in new ways, while not walking away from this other complex set of benefits that people get out of an MBA or a master’s degree in business. Q: MOOCs may not be the answer, but are there aspects of their technology that offer opportunities within an on-campus setting? AA: Certainly. One of the faculty members at UCLA, Carla Hayn, developed a very successful hybrid program where students 22 Fall 2014 ◾ Simon Business spent 50 percent of their time in the classroom in fairly intense blocks, and 50 percent of their time learning online at home. The hybrid program really does offer the best of both for people whose jobs don’t allow them to be on campus regularly in the evening or over the weekend. A similar model is being implemented at Simon with our Executive MBA program; it also offers the best of both worlds. But I think it’s important to move slowly and to be cautious. Some schools have gone into this a little too fast, and it’s not clear that what they’ve put together offers sufficient value to the students taking courses in programs that veer too far over to a pure online delivery. I think it’s important to get it right, and I think it’s also important to do it in a way that doesn’t use students as guinea pigs, but immediately gives them effective tools for learning and for succeeding in their careers. Q: We often hear about Simon’s data-driven approach. Can you speak to what that means to the future direction of the School? AA: That was one of the strongest things that attracted me to Simon. We’re uniquely positioned as a business school. We believe strongly in the value of economics and statistics and the analysis of all business problems. That arguably leaves you with a bit of a hole in terms of what we might be able to offer our students around such areas as behavioral decision theory, which is sort of an interface between economics and psychology. However, one of the first things that every business school teaches in a marketing class is the importance of differentiation, yet there is actually remarkably little differentiation between the offerings of most business schools. There are at least two advantages to being differentiated: First, this allows us to spend more time on giving our students a deeper understanding of those economic and analytic tools, and second, it allows us to offer a product that will attract that set of students who value our analytic bias. In turn, we can then put them in front of the set of recruiters that are most interested in candidates with a great analytic skillset. I think our alumni are appreciative of the type of education they received because of Simon’s differentiation. There’s a place in the marketplace for our well-differentiated product, and I don’t think we should change that. Q: How does Simon’s quantitative approach compare to UCLA? AA: UCLA is fairly quantitative in its approach. They have strong finance, marketing, operations, and economics groups, but they also have a very strong behavioral decision theory group. So UCLA is more conventional in their approach. Q: If we think about the behavioral aspect of business education, and the fact that having more quantitative education is better in the long run, do you think that extends to identifying the right prospective students? AA: I think that’s a really important point. I also think some of those behavioral aspects are difficult to teach. People often refer to this as emotional intelligence, or EQ. One of the things we did at UCLA was try to move away from picking candidates largely on their quantitative skills and to balance that with looking for candidates with high EQ by focusing on their interviews. At the Simon School, we can balance the quantitative bias of our program by bringing in the right people who already have some of the more intangible skills, such as working well in groups and with others. Q: The search committee cited as one of your strengths your attention to the research mission of the School and your farsighted approach to the challenges facing all MBA programs. What makes those a priority for you? AA: The way that one has to think about this is that it’s a mat- ter of differentiating between long-term goals and short-term goals—and it’s also a matter of balancing between the broader goals of our community and our school’s goals. The balance that we’re trying to achieve is between ensuring that we do well by our students in the short term, but also by adding to a deeper understanding of how businesses work in the long run, ensuring that we add to our knowledge base on an ongoing basis. If business schools veer too far over to only investing in the teaching mission and underinvesting in the research mission, society as a whole will be worse off, and in the long run, we will produce graduates less able to contribute new insights to the companies that they join. More and more, the way eBay, Amazon, and Google run their businesses is based on a deep understanding of economics—and much of that knowledge doesn’t come from within those companies. They either hire people with extended research careers or they hire people who have read the literature and understand ANDREW TROUT what that research is about. If business schools start downplaying the role of research, everybody will get hurt in the long run, and business itself will be negatively affected. Dean Ainslie discusses issues facing women in business with Simon MBA candidate, Class of 2016, Dianna Marks. Among the dean’s other priorities are strengthening the curriculum, attracting and retaining highquality faculty, and improving the student experience. Q: Does the slower pace of academic research always fit into the rapidly changing business environment? AA: Well, that’s changing quite fast. The typical time to get a pa- per from the initial idea all the way through the review process to being in print is probably around three years. And for a business, that can seem like an eternity. But there is an emerging approach where papers come directly out of current interactions that faculty have with companies facing challenging problems. The researchers interacting with these companies initially help them develop short-term tools and methodologies, but they walk away with the data that they’ve collected and invest a considerable amount of time developing a deeper, more generalizable understanding of the issues faced by that company. This provides companies with the rapid turnaround they need, while also leaving the researcher with some great data to develop deeper insights in the longer timeframe required to produce a more generalizable understanding of a complex problem. Q: Your own background is truly international, so how does that inform Simon Business ◾ Fall 2014 23 how you approach your understanding of the world of business? AA: It absolutely affects my managerial approach to running a business school. Our students come from every corner of the globe, and we increasingly place them around the world. More and more, universities have to make sure they do a good job of preparing graduates for an international career. However, at the same time, I frequently find myself questioning just how different the nature of business really is, as one moves from one country to another. For example, does a Chilean wine producer really face a very different set of problems from those of an American wine producer? Is the Chilean situation different from the American situation? If there are differences, are those differences something where students need to be standing in Chile to understand them, or is that something that we can explain in the classroom here at home? It’s important for us to make sure we prepare students so they can understand the types of business problems they’re likely to encounter in other parts of the world, but it’s also important not to go too far in the direction of what sometimes seems more like tourism than real pedagogy that some business schools have embraced. One of the advantages that we have on that side is that we have a very international student body. That means during their time here they will be learning from their peers about how business is done in different parts of the world, and that’s very important. One of the most important aspects of the learning that you get in a graduate-level program is not from professors, but from your interaction with your peers in the classroom. Q: Recently, Simon Business School launched its Toughen up.® image campaign. What are your thoughts on that message? AA: I’ve actually spoken to quite a few current students about the Toughen up campaign, and I’ve heard both positive and negative reactions. Alumni particularly seem to love the Toughen up cam- better face the business problems that they’re going to encounter for the rest of their careers. What’s going to be important for us over the next couple of years is making sure that we effectively communicate to everybody exactly what we mean by Toughen up. We don’t mean that you’re going to be able to do 100 pushups a minute, but we do mean that in some sense, intellectually you’re going to be able to do the same thing. You’re going to be able to listen to a business problem and immediately say to yourself, What’s the right framework to solve this problem? This can allow you to reach a solution quicker than somebody who hasn’t been through two years at Simon. That’s what Toughen up means to me. Q: Last question. What have you taken with you from your previous positions and brought to Simon? Are there successes you have experienced that you would like to apply here? AA: During the last four years at Anderson, my task was to strengthen our MBA program in every possible way. It would have been easy when I looked at that task four years ago to say, “I simply want to get an immediate bump in the rankings.” That was not the approach we took. Over the last four years at UCLA, we rebuilt the MBA program from the bottom up in ways that did not have an initial impact on our rankings. In fact, I believe Anderson will only start to see the impact on the rankings in the next two to three years. However, when I left, there was a genuine sense that we were on the right track. We had a level of satisfaction among the students that we hadn’t seen in a long time. Our number of applications was up over 60 percent from when I started. Our GMAT score jumped about five points in the last year I was there. Our percentage of minority students in the program more than doubled. So what we were beginning to do is create a group of students that was better in every possible way, and that took four years to achieve. That’s the point where I knew that Anderson One of the advantages that we have on that side is that we have a very international student body. That means during their time here they will be learning from their peers about how business is done in different parts of the world, and that’s very important. paign. It really does speak to the transformation that occurred during their time at Simon—developing a fantastic new set of analytic tools so they were able to enter the world of business better prepared and better able to handle the problems that were coming at them. And that is at the heart of what we mean by Toughen up. Some of the negative comments I’ve heard is that it feels as though we’re talking about some sort of a boot-camp, drill-sergeant approach to business, and that’s absolutely not what the Toughen up campaign is about. Toughen up is about intellectually challenging students and giving them a rigorous set of analytic tools with which they can 24 Fall 2014 ◾ Simon Business was going to start moving up in the rankings. That’s the sort of approach I want to take at Simon. One of the things I would ask everybody to do at Simon is to be a little patient. Quick fixes to problems or issues often leave you with a hangover in the long run. I feel it’s really important over the next few years that we be very considered and very measured in our approach to every challenge that we face, and that we put in place steps that will ensure not that we get a little bump tomorrow in some measurement, but that we place ourselves strategically in a situation that’s going to benefit us for years and decades to come. s It’s where you are SIMON BUSINESS DIGITAL EDITION YOU CAN ALSO FIND US ONLINE AT WWW.SIMON.ROCHESTER.EDU/SIMONBUSINESS Recalling Lessons with George Cook When General Motors announced the largest recall in the company’s history, the nation’s media turned to George Cook. By Jim Ver Steeg A fter fewer than three months on the job, General Motors CEO Mary Barra appeared before Congress to answer questions about the unfolding crisis centered around the largest safety recall in the automaker’s history. At the time of Barra’s testimony in April, nearly 5 million GM cars had been recalled due to safety issues associated with the ignition switch. To date, 19 deaths have been attributed to the design flaw. Within days of the CEO’s apologetic first appearance on Capitol Hill, media outlets including CNN, Fox News, USA Today, and The Washington Post all reached out to Simon’s executive professor of business administration and marketing, George Cook. A former Ford Motor Company executive, Cook is well known for teaching the high value and important business ethics of proactive and transparent communication—particularly when an organization is in crisis. As the GM crisis continued, Cook delivered the same message to national television audiences and newspaper readers as he does to the students in his classroom. “It’s critically important that the communication culture within any organization, particularly one as large as GM, be completely open,” he says. “There is a strong hesitancy for employees to report when they see something is off kilter, because they don’t want to be reprimanded.” Cook also notes there is real fear on the part of some employees that they will lose their jobs if things like safety issues are brought to light. “Pushing up good news is fine,” he says. “Pushing up bad news has some risk.” It seems GM learned its own record-breaking lesson when its number of recalled vehicles swelled to 26 million in early July. “One of the concerns is that this massive recall with GM would damage everything from their reputation to their revenue and market share,” Cook says. “Now the danger is the recalls going all the way up to the most current model year. If they keep pushing recalls for the 2008–2012 model years, I think you’re going to see some problems—problems that could take their toll on consumer confidence and customer loyalty, and even weaken the market in general.” Even if the auto market stays strong, Cook says, a big issue may dog Mary Barra and General Motors. “The big question is why did they wait so long to report the safety issue? There was 26 Fall 2014 ◾ Simon Business about an 11-year delay before GM announced the recall. Again, it’s that culture of blocking the upward communication channel and not letting top management know issues when they come up.” But Cook gives Mary Barra high marks for the changes she seems to be implementing in post-bankruptcy GM. “I think she’s got them on the right track,” he says. “She has certainly set the tone and message down through the organization. She is practically demanding that employees inform their managers of any safety issue and rewarding them if they do.” Professor Cook says there are lessons GM can learn from other major recalls, such as those from the damage control model Toyota followed a few years ago, when many of its models experienced unintended acceleration, to businesses outside the automotive industry that faced their own crises. “Johnson & Johnson did two important things when it was discovered some bottles of Tylenol had been laced with cyanide,” he says. “They got in front of the issue by saying the problem was theirs until they found out differently. They also pulled millions of bottles off the shelves. Accept accountability and responsibility, but don’t overpromise and under-deliver. Just communicate what the problem is and what you’re going to do to fix it.” Cook also points out that the Tylenol case resulted in an important market innovation: tamper-resistant bottles. “Good things can come from bad situations,” he says. “Barra has already appointed a chief safety officer who has a direct line of communication to her and the board of directors. You can bet the rest of the industry is doing what it can to stay out of the hot seat.” On July 17, Mary Barra was back before Congress, this time with far fewer apologies. According to The New York Times, she made it clear that General Motors will not expand its compensation for victims and will not waive its protection from lawsuits that was gained in bankruptcy reorganization. But while legal protections may be in place, public opinion may not be so forgiving. “People talk about the old GM versus the new GM,” Cook says. “But that’s not really the case. They don’t really have a clean slate. The building in Detroit doesn’t say ‘Old GM’ or ‘New GM.’ It just says GM.” Ultimately, Cook believes Barra is making all the right moves. “If nothing else major happens, this will be out of most people’s minds in less than a year,” he says. s JOHN SMILLIE (COOK); ISTOCKPHOTO (BACKGROUND) Executive professor of business administration George Cook relies on his marketing expertise and years as an executive at Ford Motor Company to offer insights on some of the biggest issues facing the auto industry. Simon Business ◾ Fall 2014 27 Research Highlights Competition, Innovation, and the Inverted U How does increased competition affect product innovation? A paper by senior associate dean Ronald Goettler, “Competition and Product Innovation in Dynamic Oligopoly,” tackles this important question, relevant to corporate strategy. “We analyze the relationship Ronald Goettler between competition and innovation using a model with important A new study looks at how features missing from most previcompeting firms invest ous studies,” says Goettler, who is in innovation to increase the James N. Doyle, Sr. Professor of Entrepreneurship. overall market share. In particular, most studies analyze the effect on innovation of hypothetically adding or removing firms. But measuring competition using the number of firms is inappropriate, Goettler says, Senior associate dean Ron Goettler takes a fresh look at the influence of competition on innovation and product substitutability. 28 because it’s influenced by the same factors that drive incentives to innovate. He focuses on three such factors: entry costs, the ability of firms to copy each other’s advances, and the degree of product substitutability in an industry. Consider the last of these. The more similar products are, the more substitutable they are, and thus the competition is greater even if few firms are competing. For example, just two companies, Intel and AMD, control 95 percent of the PC microprocessor market. Despite the low number of competitors, competition is fierce: both companies invest heavily Fall 2014 ◾ Simon Business to produce faster and more power-efficient CPUs to satisfy consumers. In contrast, if only two firms were to compete in the fashion industry, each would have little incentive to innovate, because most fashion products are poor substitutes for one another. Instead, competition in this industry results from the large number of firms that enter in response to the low product substitutability. For many years, economists have debated the effect of competition on innovation. Firms need market power to generate the increased profits that make investments in innovation worthwhile. Some researchers, starting with Joseph Schumpeter in the 1940s, have argued that increased competition reduces market power and therefore reduces innovation. Others have argued that firms with market power already have high profits and therefore low incentives to innovate, and that reducing market power via more competition spurs innovation. Goettler and co-author Brett Gordon, of Northwestern University, find that accounting for the effect of competition on the number of firms is important and gives rise to an inverted-U relationship between competition and industry innovation, measured as the rate at which the industry’s frontier product improves. “When product substitutability is low, increasing substitutability leads to more innovation,” he says, “as firms innovate to protect their own market share and to steal market share from the large pool of competitors.” “But as substitutability gets very high, the lead firm captures most of the profits and laggard firms exit,” Goettler says. “The lead firm invests heavily to protect its lead when laggards are close, but because laggards have few profits to invest in R&D, eventually the leader pulls away and reduces its investments once it’s securely ahead.” The result, he says, is that further increases in substitutability lower innovation, yielding the downward portion of the inverted U. s —Sally Parker PHOTO ILLUSTRATION BY ADAM FENSTER AND STEVE BOERNER Research Highlights Professor Claudio Loderer looks at the personality traits and other circumstances that help create successful entrepreneurs. Luck, he says, is not as important as one might assume. Are Successful Entrepreneurs Just Lucky? Do successful entrepreneurs have luck on their side? A new paper studies the role of sheer luck compared with talent, experience, education, and hard work in entrepreneurial performance. Claudio Loderer ’80S (MS), ’83S (PhD), the academic director of SiClaudio Loderer, mon’s Rochester-Bern Executive Diego Liechti, and MBA program in Switzerland, along Urs Peyer with co-authors Diego Liechti and Urs Peyer, studied the role of luck among Research shows personal entrepreneurs in Switzerland, considcharacteristics and the ered by various sources to be the most ability to take risks play innovative, entrepreneurial, and competitive country in a role in startup success. the world. “Luck” was defined as unexpected performance for purposes of the study. Their paper, “Luck and Entrepreneurial Success,” is based on a 2007 survey of 63,202 individuals in Switzerland. More than 8,200 respondents completed the questionnaires. Loderer About a third were entrepreneurs who had registered their businesses between 2002 and 2006; the rest were non-entrepreneurs, including teachers, engineers, managers, and public employees. “Entrepreneurs are markedly different people,” the authors state. “Compared with non-entrepreneurs, they are more likely to be male and a bit younger, are less risk averse and more overconfident, and have the same management experience but shorter industry experience.” Respondents rank luck dead last in importance UNIVERSITY OF BERN (LODERER); CORBIS (ILLUSTRATION) among various success factors, and luck accounts for less than a third of performance. How entrepreneurs view luck is mostly unaffected by past performance and many personal characteristics, the study found, including the illusion of control and overconfidence. Even religion and cultural background do not change its relative ranking among success factors. Nonentrepreneurs held similar beliefs. Luck does play a role in a number of activities, however, such as finding the appropriate business idea and choosing the right moment to enter a market. But perhaps more important, it is the perception of luck that shapes the decisions of entrepreneurs and other managers, the authors found. “Individuals who believe luck is important are more reluctant to start new businesses,” they say. “Moreover, they are less likely to tap a fraction of the assets in their pension plans to fund their firm and less willing to work full time.” Loderer says the paper shows that what entrepreneurs believe is luck correlates with the unexplained fraction of performance in a standard econometric model. Estimates of that model also show that hard work, one of the pillars of a strong work ethic, does affect performance. Talent, education, and especially experience also have an impact. The paper’s findings build on original research conducted by co-author Diego Liechti during dissertation work at the Institut für Finanzmanagement in Bern. It is one of the first large-scale empirical studies of its kind. s —Sally Parker Simon Business ◾ Fall 2014 29 Research Highlights Assistant professor Huaxia Rui found online surgeon ratings, long criticized as Internet popularity contests, to be more accurate than some may want to believe. Online Reviews Prove Trustworthy A new paper by assistant professors Huaxia Rui and Susan Lu suggests that despite media criticism to the contrary, online physician reviews can be trusted, at least those of cardiac surgeons. The paper, “Can We Trust Online Physician Ratings? Evidence from Cardiac Surgeons in Huaxia Rui and Susan Lu Florida,” is the first to look systematically at the correlation between online A recent study shows that ratings and medical performance. when it comes to cardiac Pundits have decried online physisurgeons in Florida, you cian ratings as simplistic popularity contests in which punctual doctors can believe what you read. with friendly staffs are rated more highly than the most skilled. Using patients’ ratings at RateMDs. com and data from Florida Hospital Discharge, the authors studied whether online ratings in fact reflect the medical skills of cardiac surgeons. “We started with one initial question,” Rui says. “When we try to find a surgeon, does information online about their rating tell us anything?” Rui and Lu were surprised to learn that patients of surgeons with five-star ratings have a much higher mortality rate. The answer lies in patient selection: Those who are very sick are more likely to select doctors with high ratings than lower-rated surgeons. “Those physicians are very highly skilled and more likely to treat those high-risk patients. So if you’re 30 Fall 2014 ◾ Simon Business looking only at high mortality rate it’s not fair,” Rui says. “When the severity of illness is taken into account, what we find is that doctors with five-star ratings have smaller mortality rates if you consider the patients treated by them are more risky.” Online physician ratings are subjective measures of physician quality and may complement objective measures such as mortality rate. “People do take into account their own risk level when they rate physicians. If they’re OK but not real sick, they won’t try to seek the highly rated doctor for treatment. And when they recover, they won’t give such a high credit to the doctor either. On the other hand, if they’re really sick, they tend to seek highly rated doctors and, once recovered, they really give credit to the doctor,” Rui says. To test what traits patients are looking for, Rui and Lu measured patient responses to the four dimensions commonly asked in online ratings: helpfulness of the doctor, his or her level of knowledge, staff courteousness, and doctor punctuality. The study found that patients selected doctors based on their level of knowledge and their helpfulness—not staff manners or punctuality. “This is evidence that patients are not naïve,” Rui says. “They do know what matters is the knowledge or skills of a doctor.” There are very few reviews of doctors, and critics argue that their scarcity makes them an unreliable source of information. The authors plan to study why there are so few physician reviews. s —Sally Parker ADAM FENSTER Research Highlights Adjunct Simon lecturer Frank Torchio looks at discounted cash flow assessments and their impact on financial and merger valuations. Looking at Liquidity Before Litigation A new paper by adjunct lecturer Frank Torchio ’82S (MBA) and colleague Sunita Surana provides new insight into the proper way to perform a discounted cash flow valuation for fair-value assessments. Torchio is an expert in forensic economics. In “Effect of Liquidity on Frank Torchio Size Premium and Its Implications for and Sunita Surana Financial Valuations,” he and Surana argue that small-cap stocks are often Experts take a fresh look undervalued in merger litigation. at cash flow valuation and For example, Company A buys how small-cap stocks are Company B, paying a premium. If shareholders of Company B are not being underestimated. happy with the price being offered, they may invoke their appraisal rights and sue. The lawsuit requires both plaintiff and defendant to present valuations of Company B, which are generally based on discounted cash flow (DCF) analyses. It has become customary for valuation practitioners to add to the weighted average cost of capital (WACC) for such DCF analyses, a premium if the company being valued has a small capitalization. The most common cited source of historic size premium has been from Ibbotson Associates. Torchio and Surano’s paper shows that the historic size premium used by many valuation practitioners is really measuring the historic premium required for holding less liquid stocks. This is because small-capitalization stocks have disproportionately lower liquidity because they are more likely to be thinly traded. JAMES L. CANESSA Thus, if the WACC includes a liquidity premium, then the ultimate DCF valuation will reflect a discount for a lack of liquidity. But law governing merger litigation requires a computation of “fair value,” and the law states that fair value cannot include any discount for lack of liquidity, Torchio says. “So for those merger valuations that include a historic size premium for small-cap stocks, the value of small stocks is underestimated because that premium is in large part a premium for the lack of liquidity for such small-cap stocks. They underestimate the value of those small stocks by adding the published historic size premium to the weighted average cost of capital,” he says. According to Torchio, “In the context of merger litigation, or any analysis that requires a measure of fair value, use of these small-cap premiums in your cost of capital will cause an undervaluation of your fair-value computation.” Whether the value obtained from a DCF analysis that uses the standard-size premium is the fair value of the stock is left to the courts and legal scholars to decide, Torchio says. But by quantifying the effect of the undervaluation, the paper provides a fresh economic context to help answer the question. “It is a new insight that may have a significant impact,” he says. “The amount of undervaluation can be quite substantial because such published size premium can add as much as 12 percent to the WACC.” s —Sally Parker Simon Business ◾ Fall 2014 31 Alumni Leaders Jason Aymerich ’10S (MBA) President of Software and Print Solutions, Complemar BY ANDREA HOLLAND Jason Aymerich says his degree from Simon helps him predict trends and have a wider perspective on the business world. 32 Jason Aymerich understands the value of watching things grow. As president of Software and Print Solutions at Complemar, a market-leading global supply chain provider headquartered in Rochester, NY, Aymerich’s career started nearly 20 years ago in the manufacture of highly decorative retail packaging for Fortune 100 consumer packed goods (CPGs). Today, he leads a team of what he considers to be worldclass thought leaders in the booming e-commerce industry. An estimated $1.5 trillion industry, e-commerce is spearheaded by giants like Amazon in the B2C sector. In B2B, Complemar boasts an aggressive growth plan, expansion into the UK, and an impressive 55 Fall 2014 ◾ Simon Business percent growth in top-line revenue last year. All this, of course, hasn’t happened by accident. Complemar provides fulfillment and contract packaging services for businesses. The company processes 3,298 transactions per second, each one of those transactions yielding critical information that Complemar then uses to help its customers better understand their own customers—from a big-picture view down to the most granular measure. “We synchronize the many platforms through which companies do business to simplify and centralize their information,” Aymerich says. “At Simon, I learned that those who are able to centralize information flow and then decentralize the decision making—that is, use that information to advance organizations— are the people who are going to be most successful.” Joining the company in 2012 was a decision, Aymerich says, driven by a commitment to follow a business model focused on e-commerce versus traditional brick-and-mortar retail. “That’s the future of this [packaging] business, and my job is to see the future. My Executive MBA taught me that and more,” he says. “I gained a broader view of the world, which allowed me to recognize how other companies— other people—face similar challenges, whether it be competition, margins being squeezed, or disruptive technologies. Realizing this really opened my eyes to the fact there is a very real framework we can all use to address these problems.” Business growth aside, Aymerich—who also has a passion for growing hardwood trees on his 307acre tree farm in Allegany, NY—certainly appreciates the literal importance of cultivating strong roots. He attributes much of his success to good business acumen, confidence, and as he fondly recalls, the “three-legged stool” analogy resonating in the halls of the Simon School. “You could pretty much answer any question by using the three legs of the stool: assign decision-making rights, create a measurement system, and reward and recognize. This methodology has been ingrained in how I work and how we—as a company—work,” he says. Beyond this, Aymerich’s willingness to wholly pursue every opportunity has always guided him. “I don’t want to have any excuses in my life, and that’s why I’ve worked to give myself every tool I possibly can,” he notes. “We all have that ‘rocking chair moment’ in our minds, and I want to be able to look back on my life and know that I gave myself every opportunity I could to be successful.” s JOHN SMILLIE Alumni Leaders When Joan Lavis was ready to leave a long and successful career in banking, she drew upon her knowledge of finance to forge a new career. Joan Lavis ’83S (MBA) CFO, BrightLine BY JOY UNDERHILL SHANNON TAGGART With a solid background in big banking and finance, Joan Lavis recently made the switch to serve as CFO at a digital advertising firm. The two worlds couldn’t be more different, but Lavis drew upon her vast toolkit of finance skills to make the transition a successful one. Lavis has built a 30-year career with some of the best firms in the business. She began at Ernst & Young, where she perfected her audit and mergers and acquisitions advisory abilities. As a managing director at GE Capital, she earned her Six Sigma Black Belt and put it to work in capital markets, real estate, and other specialties. Lavis then spent 10 years at UBS, where she launched three functions, managed an $800 million private equity portfolio, and completed $9 billion in acquisitions. She has also served as board member on such investments as Markit, NYSE Liffe US, and Market.com. So why switch to a small company in advertising? “I was ready to leave banking,” Lavis says, “especially as the industry contracted and became more rigidly regulated. The dynamics of the industry had changed, and I initially thought my skills would be useful in the shadow banking industry that has grown up post-2008.” But she didn’t find a good fit. That was when she turned to her network to brainstorm possibilities—and eventually landed her next job. Lavis had all the skills used by CFOs but hadn’t earned the title, which proved a stumbling block with executive search firms. “Once my network knew of my interests, it went to work, and eventually I heard about a position at Brightline,” she says. Initially, Lavis had no idea what Brightline did. “They’re a small and innovative company that delivers interactive TV advertising in a measurable way. I was first brought in as a consultant for a few days so I could better understand the products, culture, and personalities before I came on board,” says Lavis. She was able to play to her strengths in her new position, using skills honed in her years with much bigger firms. Lavis now enjoys managing the company from end to end in her more comprehensive role as CFO. “This industry is growing, which reenergized my career,” she notes, “and that’s just what I was looking for.” Lavis credits her professors with bringing in the real-world experience she needed at the time. “Ron Schmidt made economics understandable and relevant, and Cliff Smith’s practical advice serves me even today. It was at Simon that I built the foundation that has served me throughout my career,” she says. Lavis also credits Mark Zupan with promoting the value of maintaining an alumni network, which she continues to nurture. Lavis married another Simon alum and they have three college-age children. In her spare time, she enjoys tennis and golf. s Simon Business ◾ Fall 2014 33 Alumni Leaders Susan Gardner ’91S (MBA) Senior Vice President, Financial Planning and Analysis, Constellation Brands BY JOY UNDERHILL After earning her undergraduate degree from Alfred University, Susan Gardner chose to pursue her MBA rather than attend law school. More than two decades later, she has no regrets. Gardner interned at Bausch & Lomb after her first year at Simon. This led to a job with the company’s Treasury group after she graduated with concentrations in Corporate Accounting and Finance. It was there that she began to put her business acumen and analytic skills to work. In 1996, she began her career at Constellation Brands, where she now serves as senior vice president of financial planning and analysis. Gardner first here,” Gardner says. “It’s very exciting to constantly assess Constellation’s enterprise value and identify strategies to maximize shareholder value.” She believes her Simon education has been instrumental in her success by giving her a solid foundation in corporate finance, analytical skills, and creative problemsolving techniques. Gardner especially values what she learned from Simon professor Gregg Jarrell, who taught her how to value a company using discounted cash flow analysis. “I use those skills every day, in and out of work,” she says. “Over the years, I’ve learned that collaboration, served as manager of planning and reporting for the Wine division and was soon promoted to director of corporate financial planning and analysis. Her next move up was to vice president of corporate development, where she became involved in mergers and acquisitions. Gardner’s upward trajectory continued from there. In her next role, as senior vice president of corporate development, she helped identify opportunities for growth through acquisitions. In 2011, she moved to her current position, where she added analysis, reporting, and strategic plan development to her responsibilities. “I’m fortunate to be involved with a dynamic company that has seen tremendous growth in my time honesty, and direct communication are the keys to success,” Gardner notes. “I’m convinced that opportunities are what you make of them. It also helps to surround yourself with talented people!” To that end, Gardner has remained active in her Simon network. A few years ago, she hired another Simon grad, Gillian Li ’09S (MBA), whom she met at a women’s networking panel. “When an opening came up in our Development group, she was the first person I called, and she’s been a great addition to our firm,” she says. Gardner is blessed with two active sons, a loving partner, and a circle of close friends. She enjoys running, gardening, music, and travel in her spare time. s Susan Gardner says she uses her degree from Simon every day and that it helped her contribute to Constellation Brands’ nearly two decades of successful growth. 34 Fall 2014 ◾ Simon Business JOHN SMILLIE Alumni Leaders Philip Fraher ’93S (MBA) CEO, FuelQuest BY ANDREA HOLLAND Philip Fraher was recently appointed CEO at Fuel- Phil Fraher credits some of his success to the decision-making skills he learned at Simon. Quest Inc., a medium-sized software company in Houston, TX, that provides fuel management services and software for buyers, suppliers, and distributors. In his more than 30-year career, though, this isn’t Fraher’s first time in the CEO seat. With more than 14 years collectively spent at the C level, Fraher says the quality that has made him most successful in his many roles has been his ability to learn and think quickly—skills he says he sharpened at the Simon School. Though he may process and act quickly, Fraher’s path has always been by design. Upon receiving his Editor’s Note At the time of publication, FuelQuest announced it had been acquired by Veeder-Root Co. Phil is now pursuing his passion for startup leadership as the COO of Metal Networks. EDWARD BENSEN undergraduate degree from Auburn University, Fraher already had key goals in mind. “I knew I wanted to get my MBA within five years; I knew I wanted to run a software company—and I ultimately did both,” he says. Fraher has actually run a few software companies. “My whole career has been B2B, software, and analytics,” he notes. “Finance has always been my track to getting there, and getting my MBA was critical to making those transitions.” At FuelQuest, Fraher has three priorities: international strategy, partnerships and accelerated product development, and serving clients from a solutions perspective. “Fuel buying—whether you’re a retailer or a trucking company—is not a simple process,” he says. “Pricing is complicated. Given the intricacies of the market and the regional indexes, consumers can see pricing at the pump change three to four times a day.” There are other challenges as well, from overstocking or under-supplying—which can carry implied fees—to theft, taxes, and even fuel and delivery reconciliation. “There’s so many sophisticated things happening at, say, a fuel island. Our goal is to amalgamate the different solutions out there for our customers from a logistics standpoint.” If success is fodder for pride, it would seem Fraher could find reason to be pleased. He has, after all, thrice held dual titles in companies as both COO and CFO. He believes, though, it’s been his lack of ego—then and now—that has helped him build and sustain his success. “To be an effective leader, you need information, and you get that information from the team members around you—whether bosses, peers, or subordinates. When you wear your ego on your sleeve, you alienate others and it impedes your work,” cautions Fraher. “I think what Simon doesn’t get enough credit for is its ability to develop graduates who know how to keep their ego in check. Yes, there are the hard skills we learn, but it’s also a culture thing. I think the School needs to be proud of that.” Fraher recalls his first job out of Simon—an intensive financial management program with four, six-month rotations at Dun & Bradstreet. “I had to be able to embrace the role and engage quickly,” he says. “It was as if you were parachuted in and you had to have the right skills to make it. Many of the MBA students from other elite schools had big egos and it hurt them. Simon MBAs were on an even keel; you could tell us apart.” Passionate about both learning and mentorship, Fraher serves as a member of numerous school advisory boards, as well as a mentor for startup CEOs through the Houston Technology Center, named by Forbes in 2010 as one of “Ten Technology Incubators Changing the World.” s Simon Business ◾ Fall 2014 35 Class Notes ❶ 1973 1994 ■■ Charles F. Bellavia was named the California Knight of the Year 20122013 by the California Knights of Columbus. In addition, the Knights of Columbus Livermore Council 4588 (of which Chuck is past Grand Knight) received the 2012-2013 International Service Programs Award, second place, from the Supreme International Headquarters of the Knights of Columbus for Journey to Living Bethlehem. Chuck is CEO and founder of ElectraDrive. ■■ Nadia S. Malik has been named chair elect of the Board of Governors of Off The Record Lecture Series, created under the aegis of the Foreign Policy Association. Nadia is co-founder and CEO at Global Partnership for Women and Girls. 1985 ■■ John C. Groetch was recently appointed regional sales director for the Americas at Lombard Risk Management in New York City. 1987 ■■ Timothy Dunne released a business book with co-author Tim Hurson in July 2014, Never Be Closing: How to Sell Better Without Screwing Your Clients, Your Colleagues, or Yourself. Timothy is a consultant at InstantBrainStorm.com. 36 1998 ■■ Luigi B. Limentani has joined Point72 Asset Management North Asia as a director in Tokyo. ROCHESTERThe Simon Business School welcomed the Class of 2014 to the alumni community at the annual Toast to Our Grads celebration on June 5, 2014. During the ceremony, Dean’s Leadership Awards were presented. Dean’s Leadership Award winners pictured first row: Nicole Camarre ’14S (MBA), Mark Zupan, Christopher Wood ’14S (MBA), second row: Joseph Barone ’14S (MBA), Yue Tian ’14S (MS), Michael Nicoletti ’14S (MBA), Glenn Caventer ’14S (MS), Xinyu Liang ’14S (MS), Linh Nguyen ’14S (MS), Ian Matthew Harrington ’14S (MBA), Praveen Desai ’14S (MBA), Meher Verumi ’14S (MBA), Michael Lightman ’14S (MBA), Ajey Mehta ’14S (MBA), Matthew Kenney ’14S (MBA), and Ruxi Xu ’14S (MS). 1999 ❶❶ Takafumi Yamanaka and fellow alumni gathered for a reunion in Tokyo in June. Clockwise from the lower left: Samieru Kawaguchi ’99S (MBA), Kazuto Yamashiro ’99S (MBA), Yasu Kawaguchi ’99S (MBA), Taka Yamanaka ’99S (MBA), Hideya Takano ’99S (MBA), Daisuke Inaba ’99S (MBA), and Masafumi Kobayashi ’00S (MBA). 2001 ■■ Anton Heinrichs has been promoted to administrative vice president at M&T Bank. As a consumer credit risk manager, he is Fall 2014 ◾ Simon Business ATLANTAThe Simon School Alumni Network of Atlanta enjoyed a behind-the-scenes tour at Lockheed Martin on July 11, 2014. The tour was hosted by Earl Pinkett ’77S (MBA). Pictured left to right: Kevin Pound ’08S (MBA), Phil Collins ’99S (MBA), Mark McIver ’96S (MBA), network leader Katy Watson ’06S (MBA), Earl Pinkett, and Eli Hale ’04, ’06S (MBA). Class Notes Share Your News To submit a class note, send an e-mail to the Simon Advancement office in care of Kelly Rains at kelly.rains@simon.rochester.edu, or to your Class Correspondent below. CLASS OF 1981 David Meister davidmeister1@gmail.com CLASS OF 1982 Sameer Shah sameer19shah@gmail.com CLASS OF 1983 Ellen Curry Stevens ecsteven@valdosta.edu CLASS OF 1988 Jeff Durbin jeffreydurbin@yahoo.com CLASS OF 1995 Hakan Akbas hakan@hakanakbas.com Philipos Minaidis fivera@otenet.gr Nikolaos Veraros nveraros@hotmail.com CLASS OF 1996 Aditya Kapoor modernprefab@gmail.com CLASS OF 1998 Geoff Laughlin GLaughlin@rwbaird.com CLASS OF 2000 Jennifer Henion jenhenion@yahoo.com CLASS OF 2001 Brian Donovan bjdon99@hotmail.com CLASS OF 2003 Tamara Arbesman-Gold tra2106@columbia.edu CLASS OF 2004 Karen Sweet karensweet9@gmail.com CLASS OF 2005 Rameet Kohli rameet.kohli@gmail.com Seiichiro Takahashi seitakah@gmail.com Alumni and friends gathered around the world to celebrate Mark Zupan’s decade of service as dean of the Simon Business School. Events were held in Miami hosted by Simon Executive Advisory Committee member Russell Beyer ’81S (MBA) and his wife, Lizzie Padro ’82; Naples hosted by Simon Executive Advisory Committee member Bob Lerner ’78S (MBA) and his wife, Diane; New York City hosted by Sid Dalal ’71 (MA), ’73S (MBA), ’76 (PhD) and his wife, Alka; Washington, DC; Singapore; Hong Kong; Houston hosted by Steve Shepard ’78S (MBA) and his wife, Barb (pictured); Los Angeles hosted by UR trustee and Simon National Council member Evans Lam ’83, ’84S (MBA) and his wife, Susanna; Chicago; and Rochester. CLASS OF 2006 Chris Johnston chrisjohnston04@gmail.com CLASS OF 2008 Chris Adams christophius1@hotmail.com Christine Stoelting christine.stoelting@gmail.com Lynne Amerson lcamerson@gmail.com CLASS OF 2010 Nisha Churi nishachuri@gmail.com CLASS OF 2011 CLASS OF 2014 TORONTOMarlene Puffer ’93S (PhD) delivered a Don’t see your class represented here? Interested in becoming a Class Correspondent? Contact Kelly Rains (kelly.rains@simon. rochester.edu) to learn more. presentation on fixed income to alumni on February 25, 2014. Discussion was moderated by Toronto Alumni Network Leader Alex Okounev ’06S (MBA) and hosted by UR trustee Lance Drummond ’85S (MBA) at TD Tower. Ajey Mehta mehta.ajey@gmail.com 2002 ■■ Sean M. Carroll and his wife, Angie, welcomed the arrival of daughter Violet Grace Carroll, born Thursday, July 17, 2014. Sean is commander and chief of response for U.S. Coast Guard Sector Boston. 2003 CLASS OF 2009 Stephen MacLean stephen.maclean@simon. rochester.edu responsible for credit risk and policy analysis, including regulatory requirements and risk reporting for the credit card and other unsecured lines of credit portfolios. ■■ Jeffrey F. Kishner joined VersaCold Logistics Services as director of financial planning and analysis based in Toronto, Ontario, tasked with building a team to help drive a major business transformation initiative. He is also co-leading the Simon School Alumni Network of Toronto with fellow alumni Alex Okounev ’06S (MBA) and Jessica Zhou ’12S (MBA). ■■ Bichnga T. Nguyen is now a performance lead at BP in Houston, TX. ■■ Alexsandra Sukhoy has released her fourth book, Diary of the Dumped, the story of a modern woman who receives a breakup text from her boyfriend. Alex is a writer and marketer at Creative Cadence LLC. 2004 ■■ Sherli Looi is now senior vice president at Garrison Bradford & Associates Inc. in New York City. ■■ Roberto Vazquez has joined Despegar.com as a regional controller in Montevideo, Uruguay. 2005 ■■ Wen-Hsien (Anthony) Chu is now a senior portfolio manager at Trinitus Asset Management in Hong Kong. 2009 ■■ Kristin Barchuk recently took on a new role as innovation manager focusing on business case development for new projects and initiatives at the ADT Corporation in Boca Raton, FL. ■■ Judy Liu is now a consultant with Buck Global Investment Advisors in New York City. ■■ Karthik Manivasagam started a new business, Greenbhoomi (www. greenbhoomi.com), a social entrepreneurship endeavor specializing in door-to-door collection of recyclable waste in and around Coimbatore (Tamil Nadu, India). Greenbhoomi is the first initiative of its kind in Coimbatore. ■■ David B. Shaulis and his family have relocated to the Chicago, IL, area. David is a field superintendent at Schindler Elevator Company. 2010 ■■ Debra L. Davidson was recently promoted to controller Simon Business ◾ Fall 2014 37 Class Notes at Northeastern Retail Lumber Association in Albany, NY. ■■ Matthew C. Piede relocated to Columbus, OH, in order to join Nationwide Children’s Hospital Foundation as vice president of annual giving programs. ■■ Christina M. Thueme is working as the director of strategic planning and market intelligence for Spectrum Health in Grand Rapids, MI. 2011 ■■ William J. Mitchell relocated to Greenwich, CT, to work at startup hedge fund Tradex Global Advisors as an analyst/trader. ■■ Kimberly M. Versaw has joined Alpha Wire in Elizabeth, NJ, as a marketing communications manager. ■■ Yumeng (Rachel) Zheng has relocated from Hong Kong to Beijing to join International Finance Corporation as an investment analyst in the Infrastructure and Natural Resources Group. Protect your investment by sending the best. REFER A QUALIFIED STUDENT TODAY Simon alumni understand the importance of attracting the highest caliber students to our School. By connecting the most promising business talent with our proven analytic approach, we maintain our reputation as one of the world’s top business schools. Help ensure a degree from Simon always means our graduates have studied among the very best. It’s a legacy of excellence that opens doors and means as much today as it did when you were here. Contact Us Refer by calling (585) 275-3533 or toll free in the US at (800) 599-5618. You may also e-mail your referral to admissions@simon.rochester.edu Because our reputation is our legacy. 38 Fall 2014 Mergers & Acquisitions ❶ ❷ ❸ ❹ ❺ ❻ ❽ ❼ 2000 ❶❶ Brendan E. Lynch and his wife, Suzanne, welcomed the arrival of Connor Liam Lynch, born January 24, 2014. Brendan is a business manager at Bank of America. He and his family live in Chicago, IL. 2001 ❷❷ Eduardo R. Pinheiro and his wife, Juliana, welcomed the arrival of Maria Eduarda Miranda Pinheiro, born September 20, 2013. Maria joins older brothers Victor (10) and Felipe Miranda Pinheiro (7). Eduardo is managing director at Brickell CFI S/A. He and his family live in São Paulo, Brazil. 2004 ❸❸ Scott M. Chaverri and his wife, Kayleigh, welcomed the arrival of Matthew Scott, born May 9, 2014. Scott is a senior financial analyst at Amazon.com. ❹❹ Kevin Sheldon and his wife, Angie, welcomed the arrival of Summer Julianna, born June 17, 2014. Summer joins older brother CJ (3). Kevin is vice president of audience development at Equate Analytics. He and his family live in Leesburg, VA. ❺❺ Blaine Streisand and his wife, Jill, welcomed the arrival of Maicey Fiona Streisand, born October 25, 2013. Blaine is global brand manager, VMS at Reckitt Benckiser. 2005 ❻❻ Ziba L. Lennox and her husband, Nicholas J. Lennox welcomed the arrival of Matteo James Lennox, born February 28, 2014. Ziba is co-founder and owner of MaZi Dance Fitness. Nicholas is vice president of business development for Accel Entertainment. They live in Chicago, IL. ❼❼ Patrick J. Tehan and his wife, Meghan, welcomed the arrival of Eleanor Kathleen Tehan, born March 3, 2014. Eleanor joins older brother Adam (3). Patrick is a senior technical decision support analyst at Rochester General Health System. He and his family live in Rochester, NY. 2006 ❽❽ Christopher Johnston and his wife, Grace, welcomed the arrival of Flinn Renate, born April 6, 2014. Chris is director of sales and marketing at Mill River Winery. He and his family live in Newburyport, MA. 2009 ❾❾ Janine M. Gajew- ski and her husband, Daniel, welcomed the arrival of John Gajewski, born April 27, 2014. Janine is an associate at Booz Allen Hamilton. ■■ Aymen Saeed and her husband, Abid, welcomed the arrival of Mir Mustafa Zaim, born May 16, 2014. Mir joins elder brother Farhad. Aymen was promoted to AVP and asked to head the capital analysis team at DBRS Inc. ❿❿ Guannan Wang and her husband, Zheng Simon Business ◾ Fall 2014 39 Mergers & Acquisitions ⓫ ➒ ⓭ ❿ ⓮ ⓯ ⓰ ⓬ Wei, welcomed Lillian Wei, born March 16, 2013. Guannan recently accepted a position as assistant professor of accounting at Suffolk University. 2010 ⓫⓫ Andrew J. Armstrong and his wife, Elisa, welcomed the arrival of William Jude Armstrong, born May 12, 2014. William joins older brothers Isaiah (8), Luke (5), and Jacob (3). Andrew is a financial operations manager at Neopost. He and his family live in Chaska, MN. ⓬⓬ Jonathan C. Denni- son married Kelly S. 40 Dennison on December 11, 2010, in Columbia, SC. Jonathan is manager of pricing and channel analytics at Gilbarco Veeder-Root (a subsidiary of Danaher Corporation). Kelly will be attending Wake Forest Law this coming fall. Jonathan and Kelly welcomed the arrival of Hayes MacCoy Dennison, born December 31, 2012, in Columbia, SC. 2011 ■■ Calder T. Flynn and his wife, Heather, welcomed the arrival of Kathryn Claire Flynn, born June 3, 2014. Kathryn joins older Fall 2014 ◾ Simon Business sister Olivia (4). Calder was recently promoted to vice president, financial analysis manager, supporting the Wilmington Trust Wealth Management and Institutional Trust divisions at M&T Bank. He and his family live in Orchard Park, NY. ⓭⓭ Abhishek S. Nayak married Nikita Pai on March 9, 2014, in Belgaum, KA, India. Abhishek is a partner at Sunil Chemicals in Mumbai, India. Nikita is a production engineer formerly with Tech Mahindra, now working with Abhishek in his family business. They live in Mumbai, India. ⓮⓮ Norihisa Takeda mar- ried Mami Takeda on November 2, 2013, in Hawaii. Norihisa was recently promoted to deputy director in the Financial Stability Group, Planning and Coordination Division, Bank Examination and Financial System Department at Bank of Japan in Tokyo, Japan. Mami is a lawyer at the TMI Associates law firm in Tokyo. 2012 ⓯⓯ Peter S. Klausz mar- ried Stella Yitong Zhao on June 14, 2014, at the Genesee Valley Club, Rochester, NY. Peter is a health care operations consultant at National Executive Service Corps. Stella is completing a master’s degree in actuarial studies at Columbia University. They live in New York City. ⓰⓰ Michael G. Richtmyer married Kristi Mullins on November 16, 2013, at Colgate Rochester Crozer Divinity School in Rochester, NY. Michael is deputy controller at Tetra Tech Construction. Kristi is a talent and compensation manager at the Villa of Hope. They live in West Henrietta, NY. Recognizing donors who have made a gift, of any amount, to the Simon Business School annual fund, or any University of Rochester annual fund, for two or more consecutive years. FOR MORE INFORMATION, PLEASE VISIT: rochester.edu/rochesterloyal To support the Simon Business School and to get started on becoming a member of Rochester Loyal today, visit us online or call (800) 598-1330. All gifts count toward The Meliora Challenge, a Universitywide fundraising campaign that was launched in October 2011 and runs through June 30, 2016. Willam E. Simon School of Business Rochester, New York 14627 Change Service Requested THE TALENT ADVANTAGE put the power of simon to work for you. As alumni, you understand hiring Simon graduates means connecting your company with highly qualified talent who have been rigorously trained for the modern world of business. At Simon’s Career Management Center, we have a team of career consultants ready to connect you with current students, recent graduates, and mid-to senior-level professionals. Consider a Simon graduate for your company’s next project, internship, or full-time career position. Connect with us today. Contact the Simon Career Management Center at career@simon.rochester.edu or call us at +1 (585) 275-4881. We invite you to post a position or view résumés automatically using SimonWorks powered by Symplicity™ or take advantage of Simon’s partnership with MBAFocus to search through online résumé books and recent job postings. Links and more information can be found at: simon.rochester.edu/recruit Because tomorrow’s leaders will look to you.