Exhibition sales brochure

Exhibition sales brochure
17–18 June 2015, Olympia London
Exhibit at the HR Software Show and build your business
cipd.co.uk/hrss
+44 (0)20 8612 6180
exhibition-sales@cipd.co.uk
About the CIPD
The CIPD is the professional body for HR and people development. It has over 130,000 members – working on HR, learning and development, people
management and consulting across private businesses and organisations in the public and voluntary sectors.
The CIPD is committed to championing better work and working lives for the benefit of individuals, businesses, economies and society. The CIPD brings
together extensive research and thought leadership, practical advice and guidance, professional development and rigorous professional standards to drive
better capabilities and understanding in how organisations of all kinds operate and perform, and how they manage and develop their people.
About the CIPD HR Software Show
The CIPD HR Software Show attracts senior HR
professionals looking to source new HR software solutions
or to improve existing systems. The show remains popular
within the industry with 97% of visitors in 2014 saying
that they would recommend the show to a colleague. Colocated with the CIPD Recruitment Exhibition, the event
attracted nearly 1,800 visitors in 2014. The event is a great
platform for event exhibitors to demonstrate their products
and services in person, meet with prospective and existing
customers, and more importantly, generate new leads.
About CIPD exhibitions
CIPD Conferences and Exhibitions have been delivering
unrivalled industry-leading events for over 60 years. With
a portfolio covering all the key HR issues, our events are
the first place thousands of conference delegates and
exhibition visitors come for industry updates and to meet
leading suppliers.
cipd.co.uk/hrss
+44 (0)20 8612 6180
exhibition-sales@cipd.co.uk
2
Visitor profile
The CIPD HR Software Show attracts senior HR
professionals. Visitors are serious about finding new
suppliers and making purchasing decisions.
Read on to find out more about the visitors.
10
10
7
7
7
7
7
13
62
10
10
62
9
62
13
9
10
13
Products visitors are looking to
source in 2014 (%)
3
3
3
4 3 4 3 4 3
38
38
18
38
18
80
18
9
60
72
7
30
82
30
72
52
72
40
30
48
46
41
38
31
20
Manager and above
0–99
£0–49,999
Advisor/business partner
100–499
£50,000–249,999
Senior Officer/officer
500–999
£250,000–499,999
Assistant/coordinator
1000–4999
£500,000–999,999
Other
5000+
£1,000,000+
Consultant
cipd.co.uk/hrss
+44 (0)20 8612 6180
3
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exhibition-sales@cipd.co.uk
3
Visitor feedback
94%
of visitors felt the show met their
objectives
97%
of visitors would recommend the
event to a colleague
82%
of visitors are part of the main
decision making process
didn’t attend any other
86% ofeventvisitors
in the last 12 months.
*Source: Visitor survey 2013
In 2014, visitors attended from organisations including:
Aegis London
Air Tanker Services Ltd
Airmalta
Aldi Stores Ltd
Alliance Trust Plc
Alzheimer’s Society
Atos
Bank Of England
Barclays Bank Plc
Bi Worldwide
Bird & Bird LLP
Birkbeck College
Breast Cancer Care
Burberry
cipd.co.uk/hrss
Children’s Hospice South West
City & Guilds
Clinic London Ltd
Crabtree & Evelyn
Dealogic
Diabetes UK Ltd
Dixons Retail Ltd
Domino’s Pizza
Emeritis Ltd
G4S
Goldman Sachs
Harrods Ltd
Harvey Nichols Group Ltd
Heathrow Express
+44 (0)20 8612 6180
House Of Lords
IBM
Islington & Shoreditch Housing Assoc
Ocado
Panasonic
Prostate Cancer UK
Renault UK Ltd
SAP
Southern Railway Ltd
Thorntons
Ukces
World Duty Free Group
YMCA
exhibition-sales@cipd.co.uk
4
Testimonials from visitors
A unique opportunity to see all
of the suppliers and products
in a single place allowing you
to make direct comparisons of
demonstrations.
It was fantastic to see a wide range of
providers in one place. When researching
products and services, the marketplace can
seem crowded and hard to navigate. The
event enabled me to discover new vendors
and discuss my requirements face to face in
a greater level of detail.
HR IT consultant, St Christophers Hospice
Director, The Skills Trust
A great compact show with a friendly
atmosphere and great selection of exhibitors.
Very worthwhile time spent researching new
systems and technologies to keep abreast
of forthcoming developments alongside our
more immediate software requirements.
Very informative, all big names
were there and the fact we
could see demos of the software
was very useful.
HR & Training Advisor, Cotswold Outdoor
HR Assistant, Encore Personnel
cipd.co.uk/hrss
+44 (0)20 8612 6180
exhibition-sales@cipd.co.uk
5
Exhibitor testimonials
The interest we got at HRSS exceeded our expectations.
Our whole team were busy speaking to people and we
went home with a good number of leads.
Director, Honeydew Health Ltd – exhibiting as Absencehub.com
HRSS was a well organised
event, packed full of exactly the
people we wanted to talk to.
Marketing Manager, Selima
The CIPD HR Software Show offers a simple
way to engage with a closely targeted
audience actively seeking the solutions which
we sell and forms a primary component in our
lead generation activities every year.
We liked the fact that the visitors to this
very focused show were really keen on
reviewing and understanding software
packages. No time wasters!
Business Manager, myhrtoolkit
Marketing Manager, Carval Computing Limited
Organisations exhibiting in 2015 include:
Access Group
Advanced Business Solutions
ADP
Bond International Software
(UK) Ltd
Box It
Carval Computing Ltd
Cascade Human Resources
Limited
Cegedim SRH
Ceridian
Cezanne HR
cipd.co.uk/hrss
Chartered Institute Of
Payroll Professionals
CoreHR
Crown Computing Ltd
Easy Web Recruitment
Equiniti ICS Ltd
Exelsys
Formula Time Systems
Frontier Software
Halogen Software Limited
Head Light Ltd
absencehub.com
icsbusinessbox
Lanteria
+44 (0)20 8612 6180
MidlandHR
Myhrtoolkit Limited
NGA Human Resources
People Force International Ltd
Peregrine Immigration
Management Ltd
Pyramid Human Resources Ltd
Safe EMS
Sage HR and Payroll
Selima Limited
Softworks Workforce Solutions
WCN
WorkForce Software
XCD HR Limited
exhibition-sales@cipd.co.uk
6
Why you must exhibit!
1
2
CIPD database
Exposure to the exclusive
CIPD database (including
over 130,000 members and
thousands of relevant contacts)
via our direct mail and email
campaigns.
Lead generation
CIPD Exhibitions put your
organisation in front of
thousands of senior HR business
decision makers, who are keen
to do business with you.
3
4
Brand awareness
With the quality and number of
visitors we deliver, exhibiting at
CIPD Exhibitions gives your brand
real exposure to real buyers.
5
Networking
CIPD Exhibitions provide a great
opportunity to network with
customers and peers, discuss
ideas and make new contacts
and leads – on your stand,
online before the event and in
dedicated networking areas.
cipd.co.uk/hrss
Showcase presentations
Book your stand by 14 February
2014, and you can apply for a
speaking slot in the showcase area.
Get your products and services in
front of senior decision makers,
who are there to make a purchase.
6
Launch new products and
services
Exhibiting at our events is the
ideal platform to launch new
products and services and
engage face to face with your
target audience.
+44 (0)20 8612 6180
exhibition-sales@cipd.co.uk
7
Stand packages
We offer a range of flexible stand packages designed to suit your individual budgets
and business needs.
1: Space only
(minimum 12sqm)
•
Open floor space – Exhibitor is
responsible for flooring and walling
•
Stand cleaning.
cipd.co.uk/hrss
2: Standard Shell Scheme only
(minimum 6sqm)
•
Black modular shell-scheme,
back and side walls as appropriate,
ceiling grid
•
Fascia and nameboard with company
name and stand number (standard
colour)
•
Carpet (standard colour).
3: Meeting furniture packages
4: Bar furniture packages
2 x madison chairs – black
1 x columbia table – black
1 x literature rack
1 x waste bin – black
2 x flash bar stools – black
1 x sea bar table – black
1 x literature rack
1 x waste bin – black
+44 (0)20 8612 6180
Don’t
miss
out, se
cure th
e
best p
osition
now
exhibition-sales@cipd.co.uk
8
Stand package
Along with any stand package, you will benefit from an extensive CIPDrun marketing campaign. In addition, we also provide free marketing
advice and free promotional material that’s available exclusively to
exhibitors. Aimed to help push your presence at the event to ensure you
get the most out of exhibiting and generating a great ROI.
• unlimited supply of visitor tickets for your own mailings
Here are some of the benefits of booking a stand at this year’s event:
• visitor data*
• 50-word entry on the event website
• PR support up to and during the event
• inclusion in online exhibitor list, viewed by name or product type
• opportunity to apply for a free exhibitor showcase**
• listing in pre-show Event Guide sent to pre-registered visitors and
delegates (for bookings up to February 2015)
cipd.co.uk/hrss
• free e-tickets to send to your clients
• event logos and web banners
• online book an appointment system for exhibition visitors
* terms apply
** if you book before February 2015 (min stand size 9m2)
+44 (0)20 8612 6180
Book
a stand!
today
exhibition-sales@cipd.co.uk
9
Networking opportunities
We understand the value of face-to-face networking. We’ve
situated the catering and coffee areas on the exhibition floor,
making it the ideal platform for exhibitors to make new contacts
with a targeted audience of key decision-makers.
Free learning sessions
Visitors can also come along to the free learning zones located on the exhibition floor.
Exhibitors have the opportunity to get involved in the sessions by presenting a 30
minute slot.
Topics that were covered at the 2014 exhibition included:
• I’m an SME. What can HR Technology do for Me?
• Right People. Right Location. Right Shift. Right on Budget.
• How to get a HR System in Place…Fast.
• Using HR and Business Intelligence to See Your People in 3D.
It’s a great opportunity to showcase what products and services your organisation has
to offer to the market. Don’t delay in putting your request forward for a key slot in one
of the learning zones and find out what sponsorship opportunities are available to help
maximise and raise your company’s profile.
Join the conversation online
Follow @CIPD_Events and use #HRSS14
Follow us at CIPDUK
J oin the CIPD Events group and take part in
discussions!
Start networking online now
cipd.co.uk/hrss
+44 (0)20 8612 6180
exhibition-sales@cipd.co.uk
10
Exhibition marketing campaign
Through an extensive marketing campaign, we take a multi-channel
approach to ensure the campaign has wide coverage and strong
response rates, attracting a high-quality audience who are serious
about making a purchase.
• Direct mail and emails are targeted using the exclusive CIPD database of
over 130,000 CIPD members.
• Extensive direct mail and email campaign.
• Print advertising in all relevant trade magazines including People
Management, Payroll World, Pay and Benefits Magazine, HR Magazine,
HR Director and more.
• Exhibition tickets/postcards inserted in trade magazines.
• Online banners on relevant trade websites/emails including People
Management, Global Recruiter, On–rec, The Recruiter, The Grapevine, and
more.
• Dedicated PPC and SEO campaign to encourage website traffic from
Google to a dedicated website within the CIPD website using the latest
SEO techniques to improve natural results.
• Web banners and editorial in external ebulletins and websites
(including, HRZone, emedia and more).
• Bespoke networking and social media pages for all social media
feeds, including Twitter, Facebook and LinkedIn
• Other promotional activities: the Recruitment Exhibition is also
promoted via our branch and forum network.
cipd.co.uk/hrss
+44 (0)20 8612 6180
exhibition-sales@cipd.co.uk
11
Exhibition sales brochure
The HR Software Show
17–18 June 2015
cipd.co.uk/hrss
cipd.co.uk/hrss
+44 (0)20 8612 6180
exhibition-sales@cipd.co.uk