The Crown Prince Receives Engineer Khalid Al Kaf

Nashrati
In This Issue ..
7th year 77/7 - 9/1435 - 7/2014
Monthly Newsletter Published by Internal Communications - Etihad Etisalat (Mobily)
2
Mobily launches (Shariki
Plus) Program for
Distributors’ Sales
3
Mobily launches the
first Cloud Partnership
Program in the MEA.
His Royal Highness the Crown Prince meets Chief Executive on the sidelines of a ceremony held to
honor the founders of the Prince Salman Center for Disability in HRH’s premises in Jeddah
The Crown Prince Receives Engineer Khalid Al Kaf
Jeddah: Nashrati
His Royal Highness Prince Salman bin Abdul Aziz Al Saud,
Crown Prince, Deputy Prime Minister and Minister of Defense,
received in his Palace, Engineer Khalid Al Kaf on the sidelines
of a ceremony held on the occasion of laying the corner stone
of the charity endowment of Prince Salman Center for Disability
Research in Jeddah.
Engineer Al Kaf said that the important role played by
Prince Salman Center for Disability Research has contributed
significantly to recognize the quality of disabilities faced by
children today, their prevalence ratio and geographic distribution
of the disabled people, which enabled the center to offer the
best services for them which is one of the major goals of the
center.
Engineer Al Kaf noted that Mobily is proud for being one of
the founding members of Prince Salman Center for Disability
Research and always looking forward that the center will achieve
the desired objectives, and that it became a reality that has a
positive impact on all who need the center services.
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Mobily Employee Value
Proposition (EVP)
Yammers
Mobily Succeeds in
Attracting the Best Young
National Competencies
through the Elite Program
Signing the financing contract with the Canadian Export Credit Agency.
Mobily Announces Obtaining A Vendor Financing
Shariah Compliant In The Amount Of 750 Million
London: Nashrati
Mobily signed on 26 June, 2014 a long term vendor
financing agreement with Canadian export credit agency
or Export Development Canada (EDC) for USD 200 million
equivalent to Saudi Riyal 750 million (with no corporate
guarantee). The purpose of the Shariah-compliant
financing is to acquire telecommunications equipment
from Alcatel-Lucent to upgrade/enhance the network. The
appointed banks are Credit Agricole, Societe Generale
& Bank of Tokyo Mitsubishi as MLAs (mandated lead
arrangers). The total tenor of the facilities is 10.5 years,
and will be utilized over a period of 2 years. The loan will
be repaid in 17 semi-annual equal installments, and has
been priced at a fixed rate of 2.52% per annum with a 3%
upfront premium.
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Competition
Panorama
Issue 77 -Ramadan 1435 - July 2014
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Mobily News
Nashrati
Issue 77 - Ramadan 1435 - July 2014
A Monthly Newsletter Published
by Mobily Telecom Company
General Supervisor
Humoud Al-Ghobaini
Executive General Manager Corporate
Communications
Editor in Chief
Mordhi Al Shammari
Executive Manager Internal Communications
Managing Editor
Osamah Al-Dohami
Internal Communications Manager
Editors
Salah Aldeen Tuffaha
Mohammed Hulal
The ceremony of launching the (Shariki Plus) Program held in the Ritz-Carlton Hotel, Riyadh.
Mobily launches (Shariki Plus) Program for
Distributors’ Sales
Riyadh - Nashrati
Mobily launched its new program (Shariki Plus) the first of
its kind in the Kingdom for the distributor’s sales during an
event that was held at the Ritz-Carlton hotel in Riyadh, in
the presence of Engineer Ibrahim Al Omar, Chief Product &
Business Development Officer.
(Shariki Plus) program aims to divide the distributor’s sales
into three categories: platinum, gold and silver, where each
category includes financial rewards for the distinctive POS
and numerous other awards. The program aims also to
stimulate more partners to join the program.
The launch of this program came after extensive studies
about the status of the telecommunications market in the
Kingdom. The program was supported by various experiences
and distinguished potentials in the field of distributor’s sales to
enable this program to work out and continue in the long run.
The program will contribute to the achievement of a wider
spread of Mobily selling points by providing immediate
support for all new sales points, in addition to the allocation
of a special account manager for each point of sale and
technical support services around the clock.
Engineer Ibrahim Al Omar, Chief Product & Business
Development Officer stressed that Mobily is always pursuing
innovation in its efforts to develop the relations joining the company
with its partners, through offering them generous incentives which
will be reflected on the standard of service provided to customers,
in addition to the widespread of this service.
Engineer Al Omar pointed out that Mobily is moving steadily
towards the implementation of its ambitious plans, development
of its business and the rapid spread of services in order to cope
with the growth witnessed by the telecom sector.
Email
nashrati@mobily.com.sa
Publisher
A company of
P.O. Box: 65701 Riyadh: 11566 Kingdom of Saudi Arabia
Telephone: 00966112128005 Ext.:1835 Fax:1085
editorial@sspc.com.sa
Signing the memorandum of agreement with the Technical and Vocational
Training Corporation and Microsoft.
TVTC inks A Memorandum
of Understanding with
Mobily and Microsoft Arabia
Riyadh - Nashrati
Trade Finance honors Mr. Sayed Mustafa Ahmed in London.
Euromoney Grants Mobily the
2013 Best Financing Deal Award.
London - Nashrati
The 650-million-dollar deal concluded by Mobily last year wins more prices. It
obtained the 2013 Best Financing Deal Award from Trade Finance (a subsidiary of
the prestigious Euromoney Group). Trade Finance has held lately a ceremony on the
occasion in the Sheraton Park Lane in London. Mr. Sayed Mustafa Ahmed, Mobily’s
Treasury general manager, received the award on behalf of the company.
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Issue 77 -Ramadan 1435 - July 2014
The Technical and Vocational Training Corporation signed a
memorandum of understanding with both Mobily and Microsoft
Arabia in its headquarters in Riyadh, in the context of raising the level
of using technology in the educational process in the TVTC colleges
and in pursuit to enhance productivity levels and prepare all students
in a better qualified way for the labor market.
The Agreement was signed by Dr. Ali Bin Nasser Al-Ghafis , The
Governor of TVTC, , Engineer Khalid Bin Omar Al Kaf, MD and CEO of
Mobily and Microsoft Arabia’s president Samir Ben Mohamed Noman.
It is worth mentioning that through this cooperation, tablet computers
will be provided for the trainees with productivity applications
(Microsoft Office and other educational applications programs and
applications) on the devices to be used in the enrichment of the
training process and upgrade the level of productivity, and preparing
all students in a better qualified way for the labor market.
Mobily News
Article
Humoud Al-Ghobaini
Efficiency
Again!
Alkaf launches the program of Cloud Computing Services Partners.
Mobily launches the first Cloud Partnership
Program in the MEA, to accelerate transformation
as the leading ICT provider in KSA.
Riyadh - Nashrati
Mobily launched the first Cloud Partnership Program in the
Middle East and Africa (MEA) called Mobily Cloud Partnership
Program (MCPP) during an event that was held in the Al
Faisaliah Hotel in Riyadh. During the conference, number of
MCPP partners was announced.
Mobily Cloud Partnership Program is the framework for
collaboration between Mobily and its partners, offering a
wide range of benefits, trainings, certification and rewards.
The objective of the program is to collaborate with leading
IT solution and consulting players to participate together in
the very fast growing Cloud Services Market. The Program
allows Partners to combine their solutions and value added
professional services with Mobily Cloud Offerings to attract
new customers, grow sales and deliver the best customer
experience.
Through this Program, Mobily is creating the first Cloud
Computing Market Place and Community in collaboration
with the best local and global Information Technology
solution providers to pursue together the Cloud Services
Market Opportunity that is expected to increase by 61.9% CAGR – during the 2013 - 2017 period according to the latest
Market Research from IDC.
Inaugurating the Apps Developers’ Club in the city of Riyadh.
Mobily Launches (Apps Developers Club) And Holds
A Special Workshop On Android
Riyadh - Nashrati
Mobily opened in the company’s headquarter in Riyadh
(Mobily Club for Apps Developers) the first of its kind, aiming
to gather all those interested in the world of application
under one roof.
The new club provides a unique opportunity for
developers, as they find the necessary support, training
and tools to work on their applications, in addition to a
number of workshops that will be held. This makes it the
most suitable place in the Kingdom for those interested in
the world of applications.
An advanced workshop was held on the sidelines of the
www.mobily.com.sa
opening ceremony of the club under the title “Android Day”
which dealt mainly with libraries concerned mainly in face
and voice recognition in the Android Face Recognition.
Practical models were offered particularly those succeeded
in adding such libraries for applications. The workshops also
discussed the new work environment in the Android system
“Android Studio” and this what makes it different from other
work environments.
The activities of the club were reviewed in addition to other
activities related to applications through Mobley’s portal:
Developers developers.mobily.com.sa
Efficiency is not about cutting cost and
reducing expenses only. It is a process
that requires a skilled surgeon who can
balance between quality and shrinking
budgets. If it is not done properly, not
only quality of service will be affected,
even assets might be harmed which
again will need new flush of expenses
to rectify. This circle might span over
a long period of time and become
contiguous throughout the organization.
Undoubtedly, efficiency is crucial for
any organization as a main driver to
improve operational efficiency, even if
they are rapidly growing in a comfort
zone, yet efficiency is still needed and
can be achieved through other means
not necessarily cutting cost. Time and
efforts are money. Mental and physical
stress are costly too.
I a recent study published in Harvard
Business Review, three consultants
analyzed the meetings schedules of
the staff of a large organization. They
found out that only the weekly meeting
of each department eats up 300,000
hours a year for all staff. Let me do my
assumptions here, a weekly meeting
will not be less than two hours for sure,
and is held in 10 months excluding
annual leaves and public holidays. That
will make 80 hours per employee per
annum, which means this organization
has around 3750 employees since
the total number of hours spent on
meetings is 300,000. This can be
considered inevitable but the big
question is how many hours have
been spent to prepare for the weekly
meeting! I believe more. Consultants
suggested that holding meetings while
standing up can contribute in saving
34% of time without affecting the
quality of decisions made. This a good
example of efficiency without further
cutting costs.
In Mobily we still have long way
to achieve what I call the real
comprehensive efficiency.
Nonetheless, moving to a paperless
and digital work environment is a live
example of innovation and efficiency
being committed which resulted in
saving time, efforts and money.
E or I bill is another good example
which we have already witnessing its
fruits. As for finance, the move from
traditional financing to international
credit exports financing with low
rate and better facilities is a strategic
step towards operational efficiency.
Human Resources’ transformation
into full automated transactions
helps saving time and efforts of
staff, easing processes with much
faster reachability. Other scattered
examples like efficiency of spaces and
equipment etc., can be quoted here
yet I personally believe time remains
one of the most valuable components
that needs to be considered when it
comes to real efficiency.
Issue 77 -Ramadan 1435 - July 2014
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EVP
Oasis
Mobily Employee Value Proposition (EVP)
Ibrahim Abdullah Alamar
Stand up!
Compensation
What is an EVP?
The Employee Value Proposition (“EVP”) is the broad
definition of “GIVE AND GET” in relation to what employees
receive from their employer and what they are expected to
deliver in return. Also known as the “Employment Deal”
It looks at Total Rewards through the eyes of the employee
rather than the traditional departmental view of companies
Mobily EVP Statement
“Building Next-generation Human Capital.”
This promise translates into three dimensions: Care,
Innovate and Transform.
EVP Dimension – Care
• At Mobily, we care. We truly care about exceeding our
customers’ expectations, and we believe we can only
achieve this by truly caring about each other.
• We fully empower and trust you to give your best to go the
Extra Mile and live the Brand values.
• We share a passion for serving our customers, turning our
differences into their advantages. Through teamwork we
strengthen the Brand you are proud to work for.
EVP Dimension – Innovate
• At Mobily, we innovate. In a market where speed and
innovation are key, we translate breakthrough ideas into
best-in-class solutions for customers.
• This dynamic environment encourages you to contribute
your energy, commitment and enthusiasm. We provide you
with the means to develop “out-of-the-box” ideas, learn
continuously and experiment new ways of working.
• In this Win-Win situation, everything is made available for
you to actually live the Brand you work for.
EVP Dimension – Transform
• At Mobily, we grow. Our continuing success story proves
our commitment to our customers and our people.
• At Mobily, we believe sustainable business growth can only
be achieved through the personal and professional growth
of our employees.
• To ensure you can continue to be proud of our Brand
tomorrow, we invest in your development today. This way
we will grow profitably together for years to come.
Propositions
• The EVP includes a comprehensive range of Propositions
(Total Rewards – Monetary & Non-Monetary) covering
Compensation, Benefits, Developments, & Work
Environment.
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Issue 77 -Ramadan 1435 - July 2014
• Base pay
• Highly competitive C&B
• Retirement -GOSI
• Gratuity
• Performance Bonus
• Merit Increase
• Career Progression
• Performance Incentives (short term & long term)
• Recognition Programs (Innovation Awards, Special Awards,
etc.)
Benefits
• Health Care
• Workmen compensation (Insurance, etc.)
• Welfare Benefits – Health & Wellness
• Discounts/affinity programs
• Leaves
Development
• Mentoring programs
• Career management programs
• Talent mobility programs
• HR Up-skill
Work Environment
• Flexi hours
• Mobily Family (We Care & Daddy@work, etc.)
• Two-way communication (Yammer)
• Idea sharing – innovate Mobily Platform
• Knowledge Sharing
I don’t know who you are. I don’t
know your sex, your age. I have not
the slightest clue about your height,
nationality or looks. But one thing I’m
certain of: you’re sitting down right
now.
You might think, “So what?”, and the
answer is: sitting is a disease.
The human body is not designed for
sitting. You have muscles eagerly
awaiting movement to get more
effective; bones ready to strengthen
with some exercise and sunlight;
neurons thirsting to be activated with
a bit of exercise. In short, you have a
powerful, fully-equipped army at your
service, and you’re weakening this
army with one thing: prolonged sitting.
Perhaps sitting is unavoidable for
us office workers, and here another
question arises: what are the dangers
of sitting? Far too numerous to count.
They include a 15% chance of dying
within 15 years for those who sit more
than 6 hours a day, something not even
exercise -- despite being the healthiest
thing you can do -- can mitigate. Only
decreasing sitting hours can help.
Sitting increases body weight, and this
has well-known effects, but sitting’s
damage is actually instantaneous:
once you sit, electrical activity in the
legs stops; LDL (“bad”) cholesterol
increases; and 24 hours later, insulin
becomes less effective, increasing your
risk for diabetes. A 2008 report found
that fat-burning enzymes stop working
once you sit down. These enzymes are
constantly burning fat, but once you sit
down, they are instantly switched off.
The solution? The best thing is to break
long sitting hours with movement:
every half an hour move around a
little. At the very least, walk around
your desk for 2 minutes every 1-2
hours. But the good news is that if it’s
difficult for you to leave your desk and
move around then there is a solution:
standing up!
The Mayo Clinic advises you to stand
to avoid the bad effects of sitting. And
notice how damaging sitting is, where
merely standing up is helpful! If you’re
on the phone with someone: stand up.
If you’re on your computer: stand up.
If you’re reviewing documents on your
desk: stand up.
That is it, folks. Sitting for long hours is
one of the biggest sources of disease
and weakness in this age. So, for your
health, your strength, even your life...
stand up!
Author
Ibrahim Abdullah Alammar, a colleague
in the Purchases Department. He is
also a writer in Al- Jazeera newspaper
and writes two weekly articles on
Sundays and Tuesdays.
Yammers
Yammers
Mobily honored a selection of colleagues interacting on the internal
social network, “Yammer”, for writing outstanding, interesting articles that
benefit both the employees and the company as well as for their constant
contributions.
The 6-month list of awardees included:
• Medhat Amer
• Ahmed Al Sharqi
• Khalid Khader
• Faisal Aldaiji
• Omar Bamahdi
• Abdullah alghamdi
• Mohammed Alsafwani
• Riyadh Alobaid
• Ibraheem Alammar
• Amer Alfaori
‫تجربتي مع يامر أق��رب وص��ف لها أنها ممتعه ومكسب لتعزيز الثقافة‬
‫ ومن المميزات التي‬،‫كما ان يامر فرصة كبيرة لألبداع واألبتكار‬،‫والمعرفة‬
‫ حيث‬،‫أكتسبتها التعرف على مجموعه كبيره من الموظفين المتميزين‬
‫ وساهم‬،‫ان يامر بأختصار أختصر كل المسافات بين أعضاء عائلة موبايلي‬
. ‫كسب صداقات مع موظفين لم يسبق لي مقابلتهم‬
Riyadh Alobaid
‫«ف��ي البداية ظننت أن يامر سيكون متعلق ًا في الغالب بشؤون العمل‬
‫ لكن الحظت أن��ه ص��ار منتدىً شيق ًا خفيف ال��روح‬،‫ومصطبغ بالرسمية‬
ّ
‫بغض النظر عن‬
‫يستطيع فيه أهل موبايلي أن يتبادلوا شتى ألوان الحديث‬
».‫ إنه فكرة رائعة‬.‫سمى‬
ُ ‫القسم أو المنطقة أو‬
ّ ‫الم‬
Ibraheem Alammar
Amer Alfaori
Ahmed Al Sharqi
• Afaf Bamakhrama
• Rana Bogari
• Etidal Al Najim
• Hanan Arif
Mobily gave symbolic gifts to the mentioned colleagues as
an expression of the company’s appreciation of their efforts.
The gifts included sets made up of a copy of the Holy Quran, a
Cashmere prayer rug, luxurious oud, and a rosary. The female
colleagues got Huawei mobile phones.
Khalid Khader
Faisal Aldaiji
Afaf Bamakhrama
Omar Bamahdi
Rana Bogari
Abdullah alghamdi
Etidal Al Najim
Mohammed Alsafwani
www.mobily.com.sa
Hanan Arif
Issue 77 -Ramadan 1435 - July 2014
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Elite Program
Mobily Elite Program is an iniatiative by Mobily top management. It is a flagship development program
that aims to attract & develop young Saudi Talents with outstanding capabilities to contribute effectively
in achieving Mobily’s vision.
Each Elite Professional will get 4 different, 6 month rotational assignments covering Commercial,
Technological, Financial and Support areas. In this program, the Mobily Elite Professionals are mentored
by different Mobily senior-experienced staff of a Director level or above to support the learning curve
and shape their abilities and skills. Mobily Elite Professionals will learn knowledge & experience from
colleagues while being coached by Functional Managers and are assessed on their performances for
their contribution to Mobily’s vision while being rotated and sharing knowledge.
Article
“You’ll know when
you get older
Mohammed!”
Our colleague will be one of the employees whose achievements will be presented.
Zaid Elgibreen
Upon the rotation, what did you learn in your previous dept. that helped you add value in your current
rotation:
Having learned technical details and work flow in my first rotation, I added value to the second department by fast tracking
any requests or needs due to my connections and prior knowledge of the previous department and how it operated.
How did your relationship in your previous rotation help facilitate matters in your current rotation?
it made tasks move faster and work got done much faster. This was due to me cutting through the hierarchy of
communication and going straight away to the related person. Also having prior relationships with individuals, I was able
to convince them to redo some tasks. So instead of our Director contacting the other department’s director for simple
tasks and waiting for a long chain of communication, I would go straight away to the engineer or technician due to my
prior relationship with him and his department.
Did you learn something in your previous rotation that you introduced in your current one and how
did it help?
In my second rotation, i was able recognize an issue with the “Project Handing Over” process by comparing it with similar
process I learned in my previous rotation . This issue was solved in my first rotation by fixing some parts of the process.
Due to the similarities of the processes I was able to introduce some solutions to the issue and worked with the team to
fix this process. This solution when applied, it will minimize the chances of any lateness in handing over the project to
operation and will make work move much more smoothly.
Did you educate your colleagues in your current rotation about important aspects you learned in your
previous one?
I was able to explain some unanswered questions about my previous department’s way of work. it may not fixed problems
directly but it definitely helped them understand more why certain things took the time they take or why certain requests
were rejected.
Did you share learning’s from your previous rotation with your current one that helped others as well?
I shared general information (social, managerial, processes) about my previous rotation. However I wasn’t able to share
any deep technical information
Mobily Succeeds in Attracting the Best Young
National Competencies through the Elite Program
Riyadh- Nashrati.
The Elite Program, launched a year ago by Mobily, succeeded in attracting a number of young national
competencies. The program is part of the company’s plans to promote these employees and help them
reach the highest degrees of professional competency.
The program was well received by the male and female employees who joined it. They combine practical
work to training in all of the company’s administrations. The two-year program aims to ensure a professional
promotion in all the fields in which Mobily operates.
The Chief Executive for Human Resources, Dr. Hamad Alhashemi, emphasized that the Elite Program was
launched after an extensive study carried out by specialized world centers. The best processes were applied
to ensure its success and to make it attain the world standards that the company seeks to establish as part
of its future-oriented vision. Dr. Al Hashemi also explained that the company has made great efforts to create
a work environment that contributes to the success of the program and to provide the proper support for the
graduates who joined it to build an outstanding career.
The program attracted a number of graduates from Saudi universities as well as scholarship students
from the Custodian of the Two Holy Mosques’ Program. Female university graduates were also given the
opportunity to join the program and be recruited in accordance to the company’s strategies aiming to
develop effective activities in the future.
Mobily’s summer and collaborative training targets a number of male and female graduates from
prestigious local universities. They were selected after making personal interviews that served to determine
the candidates’ ability of integration, team work, and level of English language proficiency. This training
program is one of the main channels of employment for male and female graduates.
The Elite Program members are given the opportunity to participate in the various activities organized by
the Mobily company, which adds to the spirit of competition and innovation inside the company.
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Issue 77 -Ramadan 1435 - July 2014
Bassem Mohammad N. Alfassam
Ethics and Compliance senior Specialist Manager
Internal Audit Dept.
A few days ago, I received an e-mail from
a European friend of mine. He congratulated
me on the holy month Ramadan and asked me
to read some new articles about the basics of
work ethics. The basics mentioned in the article
included truthfulness, honesty, integrity, antifraud, anti-bribery, and a list of other values.
When I finished reading the article, I sent a reply
to my friend to thank him for his wishes and tell
him that I enjoyed so much reading the article.
In fact, the article made me think about the
basics of work ethics and how they have to
be part of the Muslim’s personality even if he
never joined a course on work ethics or read
an article showing the consequences of bribery
and Fraud. I remembered verses from the Holy
Quran that urge us to deal with each other
according to these ethics. Allah SWT says
“Eat not up your property among yourselves in
vanities”. In another verse, He enjoins justice
and equality (“Allah commands justice”). In yet
another surah, Allah says “Woe to those that
deal in fraud” to warn us against cheating.
There are also many hadiths from the
prophetic tradition talking about the same
subject. These include, for instance: “He who
cheats us is none of us” and “You must tell the
truth. Truthfulness leads to right action. Right
action leads to the Garden.” In another hadith,
the prophet SAWS says: “The curse of Allah is
upon the one who offers a bribe and the one
who takes it.”
If the Muslim is truthful and honest when
dealing with his suppliers, customers, and
colleagues in his company, he does not only
show a commitment to the company’s policies
and ethic codes but he also proves that he
is following in the footsteps of the prophet
Mohammed, SAWS, who was sent to perfect
values and ethics. If this employee refuses
money and presents that would certainly raise
many questions about his own honesty and
integrity, it is an evidence of his abiding by antibribery rules as well as his obedience to the
orders of our prophet who warmed us against
it. If he adheres to equality in his treatment of his
follow- employees or suppliers or customers,
he does not only aim to be lawful but to carry
out Allah’s orders as well. In addition, if he
avoids lying, forgery, fraud and embezzlement,
he does not do it out of fear of being penalized
or sacked but rather to implement the prophet’s
words “He who cheats us is none of us.”
Besides, if the Muslim is committed to these
virtues which his religion enjoins, he will set a
good example for all those who deal with him
including employees, suppliers, companies,
etc.; and will make himself and his company
worthy of trust and respect.
In the evening, while having my first
Ramadan iftar (breakfast) with my family, I
seized the opportunity to share with them the
thoughts I had about Islam and ethical values.
My six-year-old son, Mohammed asked me
so innocently when I finished talking: “Father,
what is bribery?” I smiled at him and said:
“You’ll know when you get older, Mohammed.
May Allah protect you from the evils of bribery.
Amen.” “Amen,” he said. And we went on with
our meal.
Innovation
‫‏‬Mcdonald’s My Burger Campaign Generated Over
45.000 New Burger Recipes
‫‏‬Each company has its own marketing approach; while some
launch expensive advertising campaigns, others have learned to let
their customers do the marketing for them. In 2011, to celebrate the 40th anniversary of McDonald’s in
Germany, the company launched the My Burger campaign, which
encouraged customers to create their own custom-made burgers by
choosing from 70 different ingredients. On the platform, participants
submitted their burger ideas and then shared them with friends over
social media to gain votes. In the end, five winners were selected to
work with McDonald’s experts to prepare their recipes, which were
sold at all McDonald’s branches in Germany. A week after the campaign was launched, over 45,000 recipes
were submitted and over 12,000 marketing campaigns were
launched by participants, and the project won a silver medallion at
the AME Awards that year for Most Creative Marketing Campaign.
By using this strategy, McDonald’s not only marketed itself for free
and earned the attention of one in four Germans, it also collected a
variety of creative ideas that could help the company shape future
recipe decisions. In 2012, the company re-launched the campaign,
demonstrating the power of Open Innovation. References: http://ow.ly/uMx8g
http://ow.ly/uMx9I
‫ ‏‬ow LEGO Relied On Open
H
Innovation To Rise Again
‫‏‬For companies looking to stay at the cutting edge, open
innovation can be a powerful tool for leveraging the knowledge
of the crowd when building a new product. As a paradigm,
open innovation is defined as the process of seeking new
ideas and feedback from external as well as internal channels.
Sometimes, as in the case of toy company LEGO, open
innovation can even rescue a company from a dire fate.
In the 1990s, LEGO was facing bankruptcy, as video games
began competing with its plastic bricks. In order to stay in the
game, the company turned to Open Innovation, launching
LEGaaaaaaaaaaabots. After developing the program for
seven years, in partnership with MIT, the compaaaaaany
debuted the platform in 1998, launching a competition that
attracted more than 1000 advanced users during the first three
weeks. During the competition, users added new functions
to LEGO’s products and created original designs, which
eventually helped the increase LEGO sales and target people
who weren’t interested in LEGO before. By offering creators 1% of total net profits if their products
were commercialized, LEGO was able to develop products
tailored to its customers’ needs, generate more income, and
ultimately demonstrate the power of open innovation for
transforming the company’s future. References: http://bit.ly/1iRjZsB
‫‏‬http://bit.ly/1kUoDdU
«Recognize the Picture»
Nashrati Monthly
Competition
Participate in the Nashrati monthly competition
and enter the draw to win a valuable prize. A
photo will be published in each issue; you are
required to answer the question about the details
of the photo.
During which event was the photo
taken? When did this event take place?
You can participate in the competition via
mail: nashrati@mobily.com.sa. The name of the
winner will be announced after the draw, in the
next issue (Nashrati 78). The deadline is August
14th, 2014.
www.mobily.com.sa
Issue 77 -Ramadan 1435 - July 2014
7
Panorama
‫بانوراما‬
‫شراكة استراتيجية بين موبايلي‬
‫وشبكة قنوات المجد‬
‫الزميل‬
‫الفارس مطر ال‬
‫سواط يعمل بف‬
‫رع‬
‫ال‬
‫بدوري األم‬
‫ير‬
‫مل‬
‫ب‬
‫ك‬
‫در‬
‫ب‬
‫ف‬
‫ن‬
‫هد بتبوك يف‬
‫محمد ابن سع‬
‫ود‬
‫ال‬
‫كب‬
‫ير‬
‫لل‬
‫وز بالمركز الثاني‬
‫منا‬
‫طق‬
k, King
‫بالمدينة العس‬
, work at Tabu
. ‫كرية في تبوك‬
Matar Alsawat the Prince Badr bin
n
ria
st
ue
Eq
Our Colleague ins the second position in
at took
mpionship th
ip w
Fahad Flagsh Saud Great Equestrian Cha k.
n
Tabu
Mohammed bi ace in the Military City in
pl
Mobily Signs A Strategic Partnership
with Almajd TV Network
‫موظفو فرع الملك سعود في المنطقة الشرقية يحتفلون بمرور تسع سنوات على انطالق موبايلي‬
Employees of the King Saud branch in the Eastern Province celebrate Mobily’s ninth anniversary
Knowledge Sharing Workshops
In its efforts to foster the
culture of knowledge
sharing, which is one of
the pillars of innovation,
Mobily organizes regular
sessions to introduce
a number of its new
services and products.
These sessions aim to
share the knowledge
and experience with
all of the company’s
employees.
8
Issue 77 -Ramadan 1435 - July 2014
‫ورش مشاركة املعرفة‬
‫ والتي‬،‫دعما لثقافة مشاركة المعرفة التي تتبناها موبايلي‬
ً
‫ والتي نطمح إلى‬،‫تعد إحدى الركائز األساسية لبيئة ملؤها االبتكار‬
ً
‫وانطالقا من تلك الركائز‬
.‫ترسيخها بين أوس��اط عائلة موبايلي‬
‫قامت موبايلي بتنظيم محاضرات تعريفية لعدد من خدماتها‬
‫ومنتجاتها التي تستحدثها من وقت آلخر بهدف نقل الخبرات‬
.‫والمعارف والتجارب إلى جميع منسوبي الشركة‬
‫م‬2014 ‫هـ يوليو‬1435 ‫) رمضان‬77( ‫العدد‬
2