festival

FESTIVAL
BETANCES
JULY 17TH – 19TH, 2015
Corporate Sponsorship
INQUILINOS
B O R I C UA S E N
ACCIÓN
DEAR BETANCES FRIEND,
On behalf of IBA - Inquilinos Boricuas en Acción we are writing to
request your sponsorship for the 2015 Festival Betances, New
England’s longest-running Latino Cultural Celebration.
The Festival will be held in the Villa Victoria community of
Boston’s South End neighborhood from July 17-19, 2015.
Your contribution will help us reach over 3,000 multi-cultural
audience members through musical and dance performances,
ranging from local and regional acts to international Latin music such
as Larry Harlow from Fania All Stars, Tony Vega, and Tito Rojas.
Our family friendly weekend also includes: children’s activities like
face painting and inflatables; a parade; traditional cuisine; and arts &
crafts that highlight the diversity of Latino culture. We invite you to
review our sponsorship package.
If you have any questions, please do not hesitate to contact me by
phone at (617) 927-1711, email at vcrosado@ibaboston.org,
or visit our new website at ibaboston.org.
We look forward to celebrating with you at the Festival Betances, as
we Celebrate a New Future Through Community Power. Let’s
Build It!
Thanks in advance for your support!
Vanessa Calderón-Rosado, Ph.D.
Chief Executive Officer
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FRIDAY, JULY 17TH
NOCHE DE BOHEMIA
Festival Betances opens with a Community Procession that
features the vibrancy and diversity of our community and
culture. Parading through the streets will be: drummings troupes;
baton dancers; cultural organizations and neighborhood associations.
Noche de Bohemia, a Puerto Rican tradition features a band performing
popular romantic Puerto Rican songs.
SATURDAY, JULY 18TH
INTERNATIONAL DAY
We present a variety of music and dance performances
by International artists, performing in diverse styles from
Salsa, Samba & Rumba, to Hip-hop and Bomba.
We also offer: inflatables and fun educational
activitites for children and youth; a craft fair
featuring the work of skilled artisans; a domino
tournament and delicious cuisine.
SUNDAY, JULY 19TH
PUERTO RICAN HERITAGE
Dedicated to Puerto Rico’s rich cultural traditions, the final
day offers: the exciting Grease Pole competition in which
teams climb to the top of a 40-foot pole to win cash
prizes; a basketball tournament; and music and
dance performances.
3 DAYS OF CELEBRATING
CULTURE AND DIVERSITY.
BECOME A SPONSOR
AND ENJOY GREAT BENEFITS
GOLD
$5,000
BETANCES
SILVER BRONZE FRIEND FRIEND SUPPORT
$100
$3,000 $2,500 $1,000 $500
Stage Banner
Exposure on Digital Marketing
Mailing List: 3,260 Contacts
Facebook:
5,700 Active Users
Twitter:
585 Followers
Exposure on Print Marketing
featuring your business’ logo
Listed
Postcards, posters and flyers
Sponsor’s name listed
on IBA’s website
3,500 visits per month
Company’s Table at event
for Consumer Promotion
Program Book Ad
Full Page 1/2 Page
1/4 Page 1/4 Page 1/8 Page
Listed
Sponsor credits
from the stage by emcee
Contact us at (617) 927-1711 or
vcrosado@ibaboston.org to become a sponsor.
FINAL DATE TO SUBMIT YOUR SPONSORSHIP APPLICATIONS IS JUNE 15TH
Final date to submit ads to marketing (please send to marketing@ibaboston.org) is June 30th
Join us during
New England’s longest-running
Latino Cultural Celebration!
FESTIVAL BETANCES
TH
TH
JULY 17 - 19
100 W. DEDHAM ST.
SOUTH END
THANK YOU!
From all of us at
A New Future
Through Community Power.
#LetsBuildIt
IBA_Boston
IBAboston
ibaboston.org