AFN Broadcast Center AFN Broadcast Center

AFN Broadcast Center AFN Broadcast Center

AFN Broadcast Center
Riverside, California
AFN BC Mission
Provide stateside radio and television
programming, "a touch of home," to U.S.
service members, DoD civilians and their
families serving outside the continental
United States.
Organizational Structure
DMA/
AFRTS
AFN-BC
Director
DMA on-site assets
Affiliate
Relations
Television
Programming
Personnel
Radio
Programming
MkP
Operations
Sports
Deputy
Director
Engineering
Media Mgmt
Religious
Industry
Liaison
Legal
Broadcast Eng
Budget
Contracting
TV Ops
Logistics
TASA
Telecomm
Security
Production
News, CI, Weather
Resources
IT
Facilities
DIMOC
Staffing
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PERSONNEL AT AFN BROADCAST CENTER
Military
DOD Civilian
Contractor
16
145
101
Total
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262
Affiliate Relations
Division
Chief
George Smith
Public Affairs Specialist
Kim Antos and Charlie Gill
Both Kim and George work for the AFN Director
Affiliate Relations
Serves
AFN
Stations
Overseas
Audience/Public
DMA
DoD Print
Publications
Government
Agencies
What Can Affiliate Relations Do
for You?
• Your 1-stop shop for any thing you want to know or
need from the Broadcast Center EXCEPT:
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 Happening now broadcast outages or issues.
Call DSN 312-348-1339, commercial at 951413-2339, email sathelpdma@mail.mil.
DJ readers, Fact Sheets, News releases
Phone interviews
AFN Cloud
Send radio promos of TV, host Social Media Chats
AFN Social Media Staff Only Facebook group
Runs @afnlistens Twitter feed
Answer audience posts on MyAFN Facebook
What Can We Do for You?
• Provides public affairs support, com plans
• Planning 75th Anniversary of AFRTS in 2017
• Answer audience questions (2,400 last year)
• TV spots addressing audience questions
• Coming soon: Game of Thrones Season 6 (April 30),
Braves/Marlins at Ft. Bragg (July 3), military kids pics
on AFN TV (photos in now, on TV in April
• Give you and the audience on-line help:
http://myafn.dodmedia.osd.mil/
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Blog
Register your decoder
FAQs
24/7 contact information
Schedules
Search
Audience feedback
Station RESOURCE #1
http://myafn.dodmedia.osd.mil/
http://myafn.dodmedia.osd.mil/
Some Complaints about “Inappropriate” Programming
Radio:
“Hanging Tree,” Jennifer Lawrence
“Trap Queen,” Fetty Wapp
“Here,” Alessia Cara
“Talking Body,” Tove Lo
“Habits,” Tove Lo
“Cool for the Summer,” Demi Levato
“Take me to Church,” Hozier
“Whistle” Flo Rida
“Anaconda,” Nicki Minaj
“Blurred Lines,” Robin Thicke
TV:
“Transparent”
“Teen Wolf”
“12 Years a Slave”
PG13 movies airing in prime time
Post, Pin and Track High Vis Communication
We’re in the Measurement Business!
NUMBERS THROUGH March 30, 2015
YouTube views: 2,686 (+256 from last week) PDF Downloads: 961 (+119 from last week)
Page Views: 9,496 (+1,118 from last week)
Help Desk Calls: 295 (+49 from last week)
Emailed questions: 42 (+6 from last week)
Emailed questions Help Desk: 577 (+169 from last week)
What comes next
Will air 10 countdown spots starting April 12, letting people know how much time they have to change their satellite. @afnlistens
Social Media Chats
We have fun
Try new stuff
We Get Results With Stations!
Facebook participation from 21 accounts total through the
month but with a daily participation from 28% of stations
plus AFN-BC Twitter participation from 8 accounts total
through the month but with a daily participation from 7%
of stations plus AFN-BC.
The above graph illustrates our increase in effectiveness when including the
stations in disseminating our social media content. The stations were responsible
for 86% of the total Facebook interactions for the campaign. Above illustrates the
daily interactions of AFN-BC and the stations.
Hashtags = Metrics
• #Salute2Women
• #MilKidsProps
• #SB50afn
AFN Super Bowl Chat - #SB50 AFN
AFN hosted a live social media chat during the Super
Bowl
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AFN BC posted 135 viewer messages on TV during
the game.
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Results:
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Facebook Engagement: 102% Increase
Facebook: 42 public posts from audience
Instagram: 33 public posts from audience
Twitter: 1,059 original tweets from 715 people …147,271
Reach with 819,227 Impressions
44% Increase in Twitter Followers for AFN-BC
More than 130 “Thank you AFN” posts on Twitter
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AFN The Eagle/Radio
• You love it, right?
• Almost…ok…what are your questions?
AFN BC: Reflecting America and providing
our troops a “touch of home”