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NEW!
HAIR Team Minardi COLOR Beth Minardi PHOTO Hama Sanders J65325 AGE DEFY COLOR BY Timeless Brunette Tip: To minimize staining on the hairline, apply color using the tip of the bottle. Make tiny circles while ensuring the tip maintains contact with the scalp. Follow through by tapping the haircolor along the hairline. Starting natural base color: Level 4 Dark Brown. 55% gray in the front; 20% gray in the back. Hair was previously lightened at the base with highlights. Lowlights: Vero K-PAK Color Chrome 1½ oz G6 + ½ oz RB4 with 2 oz Chrome Activator (1:1) Base Color (re-growth only): Vero-KPAK Color Age Defy ½ oz 6NN+ and ½ oz 8NGC+ with 1 oz 20 Volume Veroxide (1:1) Don’t just cover up aging, defy it with Age Defy, a breakthrough permanent haircolor collection from Vero K-PAK® Color that reverses the signs of aging. Tip: Rather than just refreshing down to the ends, refresh only selected strands with lowlights to create dimensional color. maximize the client's time. Dimensional Blonde on Blonde Process accordingly. Take fine sections and apply color close to the scalp at the re-growth using a bottle. Tap the color onto the hair with a brush. Starting natural base color: Level 6 Light Brown. 55%-60% gray in the front; 30% gray in the back. Base Color (re-growth only): Vero-KPAK Color Age Defy 1 oz 7NN+ with 1 oz 20 Volume Veroxide (1:1) Apply color to the re-growth area in ¹/8-inch sections using a bottle. Tap the bottle along the scalp to make sure that every single hair is covered. Age Defying Science Hair is like skin—it’s affected by changes in body chemistry. Over time, maturing clients will notice: • More gray • More damage • More coarse, wiry texture • Less shine • Less manageability Defy…coarse texture Defy…damage joico.com Defy…gray color Defy…dullness Printed in U.S.A. Calibrated Ammonia System: A calibrated ammonia level system permits each level of haircolor to contain only the precise percentage of ammonia necessary. Low ammonia means less scalp irritation, reduced odor, NH3 and healthy, vibrant color results. NH Treat your clients to TLC with each Age Defy service: • Renewed Texture, Unparalleled Softness and Manageability • Long-Lasting Luster & Shine • Incredible Gray Coverage 800.44.JOICO Trans-Cuticle Delivery System™ (TCD): A unique delivery system that allows color molecules to penetrate the hair cuticle with minimal swelling, for consistent color results. Water-Soluble Crème Base: Vero K-PAK Color Permanent Crème Color has a wax-free, water-soluble base with a pure crème texture that makes it easy to mix and requires no shampoo to remove color, resulting in less color loss at the shampoo bowl. ® As soon as the application is complete, part the hair down the client's natural partline. While the Age Defy formula is processing, apply highlights and lowlights to create dimensional blonde. This is not only a time-saving technique, but an easy way to build your ticket price and K-PAK PROFESSIONAL HAIR REPAIR SYSTEM Lowlights: Vero K-PAK Color Chrome ½ oz B7 + 1½ oz G9 with 2 oz Chrome Activator (1:1) Lowlights are applied from re-growth to ²/³ down, or re-growth to half-way down. This creates natural looking highlights instead of pulling the color all the way down to the end of the strand. Highlights: 1 oz VeroLight with 1 oz 20 Volume Veroxide (1:1) Place a few highlights around the face to put light where you want to see light and depth where you want to see depth. Brightening around the face adds sparkle and lift. Process accordingly. ® Complements the Vero K-PAK Color System The essential first step before any color service is the K-PAK PROFESSIONAL HAIR REPAIR SYSTEM. It brings your client’s hair into optimum condition and helps ensure successful color and perm processes. STEP 1: CHELATE 3-Defense Technology™ A highly advanced blend of time-released lipids, essential amino acids, and bio-mimetic ceramides soften and smooth the hair surface and penetrate deep into the hair strand structure to produce superior condition and manageability. Note: If utilizing the K-PAK Hair Repair System before a chemical service, stop at Step 3 (Reconstruct) and proceed with chemical service. After chemical service, repeat Step 2 (Acidify) and finalize with Step 4 (Hydrate) only. Vero K-PAK Color Age Defy responds to the effects of aging on hair with two scientific breakthroughs: Award-Winning Quadramine Complex® Long celebrated as the foundation of the iconic K-PAK Deep-Penetrating Reconstructor, Joico’s Quadramine Complex empowers Age Defy to reconstruct, strengthen, and provide hair with long-lasting protection from the inside out. Joico Vero K-PAK Color Spokesperson says NH FOLLOW US ON: Scan for exclusive Age Defying tips 3 Dual-Color System: The shades in the Vero K-PAK Color Permanent Crème Color palette match Vero K-PAK Chrome Demi-Permanent Crème Color shades tonefor-tone, providing colorists with a truly versatile dualcolor system. NH3 “ 3 ©Joico® Laboratories, Los Angeles, CA 90042-0308 NH3 True Tonal Series: Vero K-PAK Color Permanent Crème Color is organized into intermixable, true-to-tone shades to provide colorists with complete artistic freedom and the ability to create endless color possibilities with a streamlined inventory. NH3 Quadramine Complex® & K-PAK Technology: Vero K-PAK Color is the only haircolor in the world to contain Quadramine Complex, the exclusive technology in K-PAK Deep-Penetrating Reconstructor. Quadramine Complex, an exclusive blend of low molecular weight and size proteins (MWS 1502500), adheres quickly and effectively to ensure maximum protection and reconstruction from the cuticle to the cortex, guaranteeing stronger and healthier-looking hair after each Vero K-PAK Color service, and also helping dye molecules penetrate faster and deeper for exceptional color quality and longer-lasting results. For the first time ever, reconstruct while you color with Vero K-PAK Color, a breakthrough professional coloring system from Joico, the Experts in Healthy Hair. Vero K-PAK Color fuses Quadramine Complex,® K-PAK’s exclusive reconstructive technology, with six true tonal series to unleash your artistic potential and deliver the ultimate in healthy, luminous, longlasting color. COLORED BY YOUR IMAGINATION. CONDITIONED BY K-PAK. THE ONLY HAIRCOLOR THAT RECONSTRUCTS AS YOU COLOR M I N UTE S STEP 2: AcidIFY Shampoo hair with K-PAK Chelating Shampoo. For optimum chelating benefits, let stand for 2-5 minutes. Rinse. Apply K-PAK Cuticle Sealer to hair. Let stand 5 minutes. Rinse. M I N UTE S STEP 3: RECONSTRUCT Apply K-PAK DeepPenetrating Reconstructor to hair. Let stand 5 minutes. Rinse. M I N UTE S STEP 4: HYDRATE Apply K-PAK Intense Hydrator to hair. Let stand 5 minutes. Rinse. M I N UTE S Note: For maximum results on stressed and damaged hair, repeat Step 2 (Acidify) and Step 3 (Reconstruct) up to three times. POST-COLOR CARE For graying clients, it’s about covering gray and so much more. A top quality, professional haircolor service also offers the client shiny, soft, natural-looking hair. Joico Vero K-PAK’s wonderful Age Defy Series restores the bouncy, youthful-looking hair that women demand and deserve! K-PAK® Color Therapy Technology: Quadraßond Peptide Complex®, a premium combination of peptides, arginine, essential oils, and a unique polymer system. This dual-benefit system resurfaces the ß-layer and reconstructs hair to ensure damaged hair holds onto color for twice as long than with regular shampoo. Regimen: K-PAK Color Therapy Shampoo, Conditioner, and Restorative Styling Oil. INSTRUCTIONS FOR USE Veroxide Usage & Timing Pre-Color Service For optimum color results, complete steps 1, 2, and 3 of the K-PAK Professional® Hair Repair System prior to color application. VEROXIDE Mixing & Application Vero K-PAK Color Age Defy Series can be mixed using a bowl and SÉRIE brush and/or applicator bottle. AGE DEFY VEROXIDE AGE DEFY SERIES Vero K-PAK Color Age Defy is mixed 1:1 [Equal parts Vero K-PAK Color and 20 Volume (6%) Veroxide] NN+ 10 very Light NA+ NATURAL NATURAL SERIES NATURAL ASH SERIES NEW! NEW! VEROXIDE (%) USAGE TIMING (WITHOUT HEAT) 20 Volume (6%) Gray Coverage 45 minutes at room temperature Age Defy Series shades are designed for clients with 50% or more gray hair. If used on clients with less than 50% gray hair, color end results may appear one or more levels darker. (+) Sign indicates presence of maximum dye load to ensure complete coverage on resistant gray hair. For complete mixing, timing, and application instructions, please refer to the Vero K-PAK Color System Resource Guide. Post-Color Service Vero K-PAK Color Age Defy Series shades do not need to be shampooed out after processing. Simply rinse well, towel dry, and apply K-PAK Professional Cuticle Sealer for 5 minutes. Rinse, towel dry, and complete with K-PAK Intense Hydrator for 5 minutes. Rinse again, towel dry, and style with your favorite Joico products. NG+ NATURAL GOLD SERIES NGC+ NATURAL GOLD COPPER SERIES JOICO TECHNICAL SUPPORT HOTLINE US / CANADA: (800) 44-JOICO / (800) 445-6426 GC+ NR+ GOLD COPPER SERIES BCR+ NATURAL RED SERIES BROWN COPPER RED SERIES NEW! NEW! 10NN+ Very Light natural natural blonde Blonde 9NN+ 9 Light Natural Natural blonde 8 Medium Natural Natural blonde 9NG+ 9GC+ LIGHT NATURAL BLONDE LIGHT GOLDEN COPPER BLONDE Light Blonde 8NN+ 8NG+ 8NGC+ MEDIUM NATURAL BLONDE 8GC+ Medium natural golden copper blonde MEDIUM GOLDEN COPPER BLONDE MEDIUM Blonde 7NN+ 7 7NG+ dark Natural Natural blonde 7CG+ DARK NATURAL BLONDE DARK COPPER GOLDEN BLONDE DARK Blonde 6NN+ 6 6NG+ light Natural Natural brown 6NGC+ LIGHT NATURAL BROWN 6CG+ light natural golden copper brown 6NR+ LIGHT COPPER GOLDEN BROWN LIGHT NATURAL RED BROWN LIGHT BROWN 5NN+ 5 5NG+ Medium Natural Natural brown 5NRM+ MEDIUM NATURAL BROWN 5NR+ MEDIUM NATURAL RED-MAHOGANY BROWN MEDIUM NATURAL RED BROWN 5BCR+ medium brown copper red MEDIUM BROWN 4NN+ 4 dark Natural Natural brown 4NA+ 4NG+ dark natural ash brown 4NGC+ DARK NATURAL BROWN 4NRV+ Dark natural golden copper brown 4BRC+ Dark brown red copper DARK NATURAL RED VIOLET BROWN DARK BROWN 3NVR+ NATURAL VIOLET RED EBONY BROWN 3 EBONY BROWN 2NA+ very dark natural asH brown 2 Age Defy Balancing Additives Clear Controller GRAY Controller RED CONTROLLER 5NRM+ MEDIUM NATURAL RED-MAHOGANY BROWN Shown on LEVEL, 50% white SHADE NAME SHOWN ON WHITE HAIR GRAY HAIR FINDER Swatch colors in this chart are only representations. Consult the Vero K-PAK® Color Age Defy Swatchbook for a more accurate guide. HAIR SWATCH KEY VERY DARK BROWN 25% 50% 75% 90%