here - Salon Mode City

This year again, Mode City, the world’s leader in the
summer lingerie and swimwear market, will be an event
built on making connections and promoting creativity.
On 9, 10, and 11 July, Mode City will present
a first look at the new trends in Eurexpo Hall
6 in Lyon.
At the trade show Mode City will announce the «Designer
of the Year» award with Paris Capitale de la Création.
The winners at the show’s 33rd edition will be the brand
Luli Fama and its two designers Lourdes Hanimian, or
«Luli», and Augusto Hanimian.
From Cuba and Miami, Luli Fama
spreads its unique, colourful
style around the world.
Creativity
is a family
affair
Born in Cuba and raised in Miami, Lourdes Hanimian, nicknamed
Luli, always wanted to be a famous fashion designer. After
growing up on the Miami beaches, it’s no surprise she was
attracted to and inspired by the world of swimwear.
In 1990 she and brother-in-law Augusto Hanimian gained
experience and expertise in fashion and swimwear alongside
their aunt, a well known swimwear designer. In 2003 the duo
created the Luli Fama brand.
Today 40 percent of the brand’s sales are international, and
Luli Fama products are available all over the world via 600
clients in the United States, the Bahamas, Canada, the
Dominican Republic, France, Greece, Israel, Italy, Jamaica,
Lebanon, Mexico, Panama, Puerto Rico, Russia, the
Seychelles, Sweden, Switzerland, and even Venezuela.
Luli Fama also has an own-name boutique where the swimwear collections for women and girls are presented. The
boutique is located in Doral, the ultra-chic city west of Miami
(Florida) and not far from the brand’s headquarters.
The brand’s success has also earned invitations to show in
the world’s most important fashion show events, like the
Mercedes-Benz Fashion Week in Miami.
A mix & match
of cultures
Luli Fama’s swimwear and beachwear
collections are renowned for their modern
shapes, bright colours, and original prints.
The brand draws inspiration from Luli’s
Cuban origins and Miami childhood. The
eclectic mix, cosmopolitan culture, and
Latin influences create a signature that’s
unique, fun, and sophisticated.
The Luli Fama design studio is inspired by the rhythms of Caribbean music
and South Beach nightlife. To create its collections, the brand uses blues and
greens from by the ocean, sparkling gold from the stars, and the beauty found
in the voluptuous natural world.
The brand also works in collaboration with numerous artists every season to
create exclusive prints in floral, aquatic, tribal, and tie dye themes.
Being original is key and Luli understands
the importance of a brand’s philosophy for
consumers. All of the swimwear (monokinis, bikinis) and beachwear (dresses,
pareos, caftans) pieces are made in quality materials and accented with details and
trims for ultra-feminine looks that can be
worn day or night.
Celebrities agree!
Luli Fama has caught the attention of today’s leading personalities, including
Beyoncé, Jennifer Aniston, Shakira, Eva Longoria, and Kate Hudson,
who appreciate and wear the designs. The brand is also popular with the current «it girls» such as Kourtney Kardashian and Emily Ratajkowski,
and top models Adriana Lima, Miranda Kerr, Doutzen Kroes, Bar
Rafaeli, Marisa Miller, and others. They’re all fans of Luli Fama’s colourful
print bikinis!
{ NEWS }
For any further
information, interviews
and visuals :
PRESS Contact
Luli Fama is widening its
horizons with Eye Candy,
a new sunglasses collection
with contemporary style that
goes perfectly with the brand’s
swimwear.
AKAGENCY
48 Rue Greneta 75002 PARIS
Aleksandra Kawecki
aleksandra@akagencyparis.com
Jennifer Sieng
jennifer.akagency@gmail.com
Tél : 01.44.88.21.27 – 06.82.30.35.57