Street Smarts

Table of Contents
Section 1: Branding and Marketing Programs
CITGO Brand Image.......................................................................................1
Trimark of Excellence Mystery Shop Program.........................3
TriCLEAN Gasoline.......................................................................................5
®
The CITGO AMERISTORE .............................................................................6
®
Dispenser Program.................................................................................... 7
Lighting Program.........................................................................................8
Fuel Island and Curb Restoration Program.................................9
Disability Fueling Assistance Program.......................................... 10
Customized Marketing Materials...................................................... 11
Business Milestone and Events Kits................................................12
Club CITGO Mobile App...............................................................................13
®
Section 2: Payment Cards
Europay MasterCard & Visa (EMV)....................................................15
Payment Card Industry/
Data Security Standard (PCI DSS)..............................................18
Minimum POS Standards........................................................................19
POS Solutions............................................................................................... 20
CITGO Rewards Card.................................................................................21
®
CITGO Fleet Card Program................................................................... 23
CITGO Gift Card............................................................................................ 25
CITGO Check Card....................................................................................... 25
Debit Cards and EBT................................................................................ 26
Section 3: Brand Advertising
Key Messages...............................................................................................28
Reaching Consumers.............................................................................. 29
Fueling Education......................................................................................30
Continuing the Ultimate Road Trip..................................................31
It’s an Engagement Party................................................................... 32
Public Relations (PR)................................................................................. 33
MDA Cause Marketing............................................................................ 34
Section 4: Retail Operations
MyCITGOstore.com.................................................................................... 35
The C-Store Lab......................................................................................... 37
CITGO Retailing Institute......................................................................... 38
Uniforms and Name Tags................................................................... 39
Cups and Bags............................................................................................. 40
CITGO Buying Group.....................................................................................41
Vendor Contacts...................................................................................... 42
S ECTION
1
1
BRANDING &
MARKET ING
PROGRAMS
IN THIS SECTION
CITGO Brand Image - pg. 1
Trimark of Excellence
Mystery Shop Program - pg. 3
TriCLEAN Gasoline - pg. 5
®
The CITGO AMERISTORE - pg. 6
®
Fueled Up and Ready for Business
At CITGO , we’re known for our flexibility and top-notch customer service,
®
but did you know that we have a host of programs, products and
services to help you win over customers and increase your bottom line?
From the curb appeal of our street image and quality gasoline to our
helpful mystery shop program and customizable marketing materials
and event kits, we’re fueled up and ready for your business!
Dispenser Program - pg. 7
Lighting Program - pg. 8
Fuel Island and Curb
Restoration Program - pg. 9
Disability Fueling
Assistance Program - pg. 10
Customized Marketing
Materials - pg. 11
Business Milestone and Event Kits - pg. 12
Club CITGO Mobile App - pg. 13
®
Loyalty Programs - pg. 15
CITGO Brand Image
The CITGO brand image is modern, but with a traditional value; it is reasonably priced and easy to install.
Costs
Requirements
Materials are paid for by CITGO and amortized over 60 months. Estimated
costs will vary significantly by location due to local labor and other factors.
Installation costs range from $5,000 to $20,000, excluding the price sign.
CITGO certified installers must be used when branding and/or
reimaging retail locations. For a complete list of certified installers, visit
mycitgostore.com.
White
Channel
Letters
Triform
Trimark
LED
Price Sign
Blue
Channel
Letters
Triform
Pump ID
Flag Signs
Pump Valance
Risers
ation
For More Inform
r.
GO gasoline supplie
IT
C
ur
yo
ct
ta
on
C
•
ore.com and
• Visit myCITGOst
ial Image tab.
click on the Centenn
Pump Skirt
2
3
Trimark of Excellence
Mystery Shop Program
Here’s a seven-point breakdown of all the important elements to help you
better understand how the program works.
1 Mystery Shop Frequency
Shops are conducted by Alta360, a third-party vendor.
The CITGO Trimark of Excellence Mystery Shop Program
Shop 1
Jan. 1 - March 31
gives you the tools you need to provide your customers
Shop 2
April 1 - June 30
with an excellent retail experience.
Shop 3
July 1 - Sept. 30
Shop 4
Oct. 1 - Dec. 31
Visit the Trimark of Excellence tab on myCITGOstore.
2 Grading System
com for everything you need to know about “making
The grading system pinpoints your performance
based on a possible perfect score of 100 points
plus up to three points on bonus questions. Some
questions allow for partial credit.
your mark” with your customers. It’s a one-stop-shop
to get tips to improve your mystery shop scores, watch
training videos, conduct performance check-ups, access
your shop results and more!
Brand Value Focus
In addition to the current grading
system, the quarterly mystery shop
will provide a pass/fail score on
select brand image questions from
the questionnaire.
3 Questionnaire
The questionnaire emphasizes consistency and is divided into three sections
that encompass the overall retail experience of your customers—fueling,
shopping and customer service.
4 Mystery Shop Results
Your mystery shop results can be accessed in the following ways:
• C
ITGO Gasoline Supplier – Your gasoline supplier will receive notice
when a mystery shop is completed at your location. They will also receive
a customized summary report and can provide you recommendations for
improvements and possible training, if necessary.
• m
yCITGOstore.com – Access your mystery shop scores online by following
these steps.
1. Visit mycitgostore.com.
2.Click on the “Register Your Store” link in the top, right-hand corner of
the homepage.
3.Complete the short registration form.
4. Click the “Submit” button.
Once you’ve registered, follow the steps below to access your mystery shop scores.
1. Click the “Login” button in the top, right-hand corner of the homepage and follow the prompts.
2. Enter your username and password.
Trimark of Excellence
Mystery Shop Checklist
AVAILABLE ON MYCITGOSTORE.COM
• Your username is your CITGO Store Location Number, which can be found on your store receipt.
• Your password is emailed to you upon registration. If you have lost your password, please
contact your CITGO gasoline supplier and ask for your MarketNet® administrator.
3.Click the “Mystery Shop Results” button in the top, right-hand corner of the homepage and
follow the prompts.
5 Quarterly Rewards
CITGO will provide your gasoline supplier with the following for retail locations scoring 97% or
higher on a quarterly shop:
• $150 in CITGO Gift Cards
• Letter of commendation
• Performance certificate to display in the store
6 Annual Rewards
CITGO will provide your gasoline supplier with the following for the top 500 retail locations.
• Recognition plaque
cellence
Trimark of Ex Checklist
op
Mystery Sh
Completed
flowing?
n and not over
q
available, clea
)
containers
island (1 Point
q
9. Are trash
able at each
)
erience
n and in
iners are avail
tained (1 Point
Fueling Exp
lighting clea
• Trash conta
q
and well main
numerals and
clean
ing
are
pric
,
iners
ID sign
Point)
q
• Trash conta
1. Are the main ?
Points)
overflowing (1
(2
g
not
are
fadin
or
iners
cracks
good condition
q
• Trash conta
ition without
and
cond
erly
good
prop
in
)
Point
sign is
tioning
• Main ID
q
zed signage (1
readers func
thori
card
d
unau
of
islan
q
sign is free
ition; LEDs
10. Are all
ce
• Main ID
receipts?
are in good cond
is out of servi
dispensing
erals match and
d card reader
q
• Pricing num
than one (1) islan
q
le (1 Point)
• No more
)
s)
are clearly visib
order (1 Point
shop (2 Point
)
of
ing
Point
(1
time
work
rs
at
in
ume
is clean and
able to cons
• Lighting
paper is avail
good condition
• Receipt
the board in
ing curbs in
er board, is
read
build
a
and
has
rds
tion
q
islands, bolla
2. If the loca
q
message?
Are gasoline ?
with a current
q 11.
ir with
good condition
reader board
are in good repa
• N/A if no
s and bollards rust (1 Point)
) q
ition (1 Point)
q
• Island form
otion (1 Point
d is in good cond
)
scratches or
be a current prom
• Reader boar
minimal paint
damaged (1 Point
q
d appears to
not
is
s
boar
er
area
read
on
r?
in the parking
• Message
(1 Point)
• Curbing
excessive litte
e specification
q
r damage and
s match imag
s free of majo
?
• Paint color
area
POP
d
O
s)
pave
ent CITG
age (2 Point
q
3. Are all
q
use with curr
of major dam
in
s
s)
free
Point
ange
are
s
(2
present
p toppers/fl
with current
• Paved area
12. Are pum
excessive litter
50% coverage
s do not have
ers have at least
q
• Paved area
litter?
• Pump topp
d and free of
Points)
q
l maintaine
is damaged
CITGO POP (2
topper frame
ed areas wel
s)
p
scap
pum
Point
(2
(1)
d
land
taine
than one
q
4. Are all
are well main
• No more
(2 Points)
grassy areas
Point)
litter present
or missing (1
• Shrubs and
have excessive
dispenser,
not
at
do
ent
s
pres
area
ed
it
holders
• Landscap
ate CITGO cred
application
ition?
q 13. Are credit cardand stocked with appropri
in good cond
ir
Points)
q
py clean and
in good repa s?
experience (2
q
5. Is the cano
a clean brand
)
stocked with
card message
image presents
n holders are
ng paint (1 Point
• Canopy
(1 Point) q
of rust and peeli
q
it card applicatio ages (1 Point)
ge
free
Cred
)
•
dama
are
poles
d mess
aged (1 Point
noticeable
• Canopy
with minimal
CITGO-approve
d or water dam
ition
q
fade
cond
not
are
in good
r is
applications
py
• Canopy is
• Credit card
s on the cano
application holde
tioning light
(1) credit card
l lit with func
more than one (1 Point)
wel
No
•
tion
q
ing
6. Is the loca exterior?
damaged or miss
ent, procurr
ing
s
ing
hour
build
and
q
t and build
during daylight
on lot, forecour
y completed
than
oor signage with image standards?
• N/A if surve
q
g with no more
14. Is the outd
)
ng is functionin
compliant
q
otions (1 Point
• Canopy lighti
fessional and
q
out (2 Points)
cts current prom
than
)
two (2) lights
signage refle
g with no more
lines (1 Point
• Outdoor
images guide
ing is functionin
ts
light
mee
q
ing
ge
signa
• Build
• Outdoor
out (1 Point)
d?
Point)
(1
d
taine
two (2) lights
taine
main
well
q
ar well main
rior clean and
fixtures appe
exte
ing
ing
light
ed
All
•
maintain
q
15. Is the build
(1 Point)
clean, well
exterior is clean
dispensers
)
• Building
q
line fueling
clean (1 Point
q
7. Are all gaso
and frames are
order?
)
with
• Windows
ces are clean
or faded (1 Point
and in working
ng
valan
peeli
and
not
nsers
paint is
fueling dispe
q
• Building
• Gasoline
d?
s)
s)
taine
Point
ue (2
e (2 Point
l main
q
minimal resid
brand experienc
q
clean and wel
clean
area
a
r
nts
pste
rime
of dirt/g
r image prese
16. Is the dum
of order at
have build-up
• Dispense
nser hose is out
area does not
q
)
• Dumpster
than one (1) dispe
owing (1 Point
• No more
(1 Point)
(2 Points)
and is not overfl
time of shop
owing with trash
overfl
not
ning
is
fresh clea
• Dumpster
r towels and
egees, pape
q
8. Are sque
e?
d
labl
taine
avai
main
well
solution
available and
d caddies are
q
• Windshiel
r (1 Point)
d (1 Point)
to the consume
at each islan
q
ls are available
s and paper towe
(1 Point)
• Squeegee
caddy is fresh
in windshield
ion
solut
• Cleaning
Completed
• Decal to display on your door
• $500 in Visa® gift cards
7 Penalties
The following penalties will be applied to your CITGO gasoline supplier for each location scoring less
than 80% on consecutive shops. It will be up to your gasoline supplier to decide whether or not to
pass these penalties on to you.
• 1st failure
Warning letter
• 2nd consecutive failure
$100 charge
• 3rd consecutive failure
$200 charge and subject to debrand
• 4th consecutive failure
$500 charge and subject to debrand
• 5th consecutive failure
$1,000 charge and subject to debrand
4
For More Information
• Contact your CITGO gasoline supplier.
• Visit the Trimark of Excellence tab on
myCITGOstore.com.
5
TriCLEAN® Gasoline
CITGO offers Good Gas. Guaranteed. And, we know that
a quality gasoline message goes a long way to increase
sales and volume. That’s why we offer enhanced
gasoline to your customers.
About TriCLEAN
TriCLEAN is all about clean. Every gallon of CITGO gasoline is designed to
help keep fuel injectors and intake valves clean while minimizing emissions.
• C
lean fuel injectors help avoid rough idle, poor
driveability, loss of power and increased emissions.
• C
lean intake valves help avoid hesitation and
poor driveability.
ITGO TriCLEAN gasoline meets and exceeds
• C
Environmental Protection Agency requirements.
ation
For More Inform
gasoline supplier.
O
G
IT
C
ur
yo
ct
ta
• Con
elingGood.com.
Fu
on
ge
pa
as
G
d
• Visit the Goo
.
• Visit CITGO.com
Moving the Needle with Consumers
Your customers expect quality fuel, and they believe that CITGO TriCLEAN
gasoline delivers just that. If fact, according to the NPD Group/Motor Fuels
Index, CITGO has outpaced the industry in several quality of fuel metrics,
including:
The CITGO AMERISTORE®
This affordable, easy-to-implement branding package
fits virtually all floor plans. The ordering process is easy
• makes vehicle run better
and materials come with step-by-step installation
• motor fuel contains additive
instructions.
• cleaning properties of fuel
To Order:
Quality of Fuel Breakdown by Shifts
-1
0
Cleaning
properties
of fuel
2
3
4
5
6
2.1
Store Plans
-0.1
Retrofit Kits and Interior Graphics
5.3
1.2
6.2
Industry
CITGO
Source: The NPD Group/Motor Fuels Index (August 2014 - August 2015); Total CITGO Marketing Area
6
7
Al McCreary & Associates, Inc.
Robert Guess
918-749-2231
robert@almccreary.com
0.7
Makes vehicle
run better
Motor fuel
contains
additive
1
Mountain Commercial Graphics
Jonathan Coronado
1-800-950-4923, ext. 6625
jonathan@mountain-cg.com
7
Dispenser Program
We’ve partnered with some of the best in the industry to offer you a variety of fueling dispensers to meet your
specific business needs.
$
Gallons
Gilbarco Veeder-Root
Bryan Crossan
336-279-0285
bryan.crossan@gilbarco.com
www.gilbarco.com
Wayne Fueling Systems, LLC
Joe Birlin
512-636-4334
joe.birlin@wayne.com
www.wayne.com
Bennett Pump Company
Mike Vegeais
832-367-7058
mvegeais@bennettpump.com
www.bennettpump.com
Special Pricing Available
• All orders must be placed through an authorized distributor.
• All dispensers must feature CITGO branding.
For information on retrofitting or renting new POS hardware for your fuel dispensers,
see Section 2, page 20.
Lighting Program
CITGO has partnered with Cree and LSI Petroleum
Lighting to offer you special pricing on your LED
lighting needs.
New or Retrofit s Canopy only or Entire Site s Either available at special pricing
Both companies offer some of the most energy-efficient LED products in the
Energy-efficient
market today and provide turnkey solutions for your building,
canopy and storeLED lighting saves on electrical and maintenance,
plus stays brighter for a long time
interior—new or retrofit.
RETAILER BENEFITS
Example: Canopy retrofit:
u 20 – 320 Watt Scottsdales to LEGACY CRU SS = 1.63 ROI
•Reduced energy consumption
u Add a Utility Incentive (if available) = 1.46 ROI
u That makes for significant dollars to the
bottom line
every year
•Decreased
electrical
and maintenance costs
•Improved aesthetics
•LEDs stay brighter longer
How do I find out more? Call 1-844-574-2846
• Energy rebates
We will survey your store, provide you with an energy calculation specific
to your lighting and furnish you with a “CITGO” pricing quote.
Be sure to ask about the “CITGO Bonus” on canopy lighting retrofits for additional savings.
More
To Order or For
Information
on; 865-208-0965;
ps
m
Si
d
ha
C
e:
re
C
• Contact
.com.
10000 Alliance Rd. • Cincinnati, OH 45242
chad_simpson@cree©2014 LSI INDUSTRIES INC. 1/14
(513)793-3200 • Fax: (513)984-1335 • www.lsi-industries.com
t;
Lighting: Tom Wrigh
m
eu
ol
tr
Pe
I
LS
ct
ta
;
• Con
t@lsi-industries.com
gh
ri
.w
m
to
;
5
5
1
-1
6
832-86
m.
www.lsi-industries.co
8
4591
9
Fuel Island and Curb
Restoration Program
CITGO has partnered with Rugid Guard, a
nationwide coatings company, to offer you
special pricing on fuel island and curb
restoration needs.
BEFORE
RETAILER BENEFITS
•Low-cost alternative to replacing fuel islands and restoring
old concrete and metal
•Quick completion process with minimal impact on business
•Increased sales volume due to better curb appeal
AFTER
•Five-year warranty against peeling, bubbling, fading and
rust bleed
•Easy to maintain and resistant to salts, gasoline/diesel fuels
and fading from sunlight
formation
For More In
r
o
r
e
d
r
O
o
T
Herschbach:
a
in
T
t
c
ta
n
o
C
•
;
618-477-1617
gmail.com;
rugidguardusa@
usa.com.
www.rugidguard
Disability Fueling
Assistance Program
When a disabled customer pulls up to the pump and
needs help, they can call your location and a store
employee will come out and provide assistance.
Materials
Participating locations will receive the following materials to indicate that
disability fueling assistance is available:
• A
double-sided sign (approximately 12” x 24”) to place
on the ID/gas price sign pole
• Pump decals with the location phone number
Criteria
Participating locations must be staffed with at least two employees at
all times.
Cost
•Fueling Good
No cost for CITGO retail locations.
formation
r More In
o
F
r
o
ll
ro
n
E
o
T
O gasoline supplier.
G
• Contact your CIT
10
RETAILER BENEFITS
Providing disabled persons with fueling assistance is an
easy, no-cost way to give back to your local community.
•Increased Business
Your customers will remember your goodwill in their time of
need and will return to your location.
11
Customized Marketing Materials
CITGO is here to help you promote your business in many
ways, including customized marketing and promotional
materials—in store and at the pump—such as banners,
buttons, coupons, flyers/posters, outdoor billboards,
print ads, pump toppers, radio/TV spots, Web banners
and more!
Here’s just a small sampling of what we offer:
•Announce a local promotion
•Celebrate a store anniversary
•Give back to your neighborhood
– Be a Star. Buy a Star. Program – Sell $1 and $5 star blocks to raise money
for a local charity or neighborhood organization.
– Spirit Pump Program – Donate a portion of gasoline sales from a
designated pump to a local charity or neighborhood organization.
•Other customized messaging
Costs:
• Material Design – No cost to CITGO retail locations.
• Printing – Costs may vary depending on request and timeline.
ation
For More Inform
GO
• Contact your CIT
gasoline supplier.
NE W
RETAILER BENEFITS
• Professional brand materials at little to no cost
• Customized messaging specific to business needs
•Ability to customize online and print on-demand
Business Milestone and
Event Kits
From the moment you become a CITGO Retailer, we’ve
Conversion Kit – ships within 60 days once branded (“B”)
status is reached.
AVAILABLE
IN EARLY
SPRING 2016
got you covered with a host of kitted materials to help
promote every stage of your business: onboarding you
Grand Opening and Customer Appreciation
Kits – ship upon request from your CITGO
gasoline supplier when completed (“C”)
status is reached.
and your employees; converting to the CITGO street image
and soliciting new payment card customers; announcing
your new business to the neighborhood and showing
appreciation for loyal customers.
Each kit includes a variety of CITGO program information,
customizable POP materials (banners, posters, coupon
sheets, etc) and more.
Special Event Giveaways – CITGO novelty items are a great addition to any
grand opening, customer appreciation event, etc.
To order, contact:
Welcome Kit – ships automatically to all newto-CITGO locations when approval (“A”) status is
reached—the location is approved for branding.
iCoStore
Sandy Powell
888-839-7366, ext. 2244
sandy@icostore.com
www.citgogear.com
ation
For More Inform
O gasoline supplier.
G
• Contact your CIT
12
13
Club CITGO® Mobile App
When your customers download this cool,
mobile app on their smart phone, they’ll
receive digital coupons and rewards on
gas and goods when shopping at your
locations. They can also enter to win
sweepstakes, including gas for a year and
more. But YOU need to “join the club” first!
RETAILER BENEFITS
Club CITGO locations enjoy:
•Increased store traffic and more loyal customers
•POP campaigns throughout the year
•24/7 program support, including training videos, current
deals, marketing information and more through the Club
CITGO tab on myCITGOstore.com
For those of you already participating in the program—and those preparing to
sign up—here is some information that may surprise you.
The CITGO-funded TriCLEAN® gasoline deals and rewards
are some of the most popular.
The Lowdown on Digital Coupons*
1
#
2
#
3
#
4
#
5
#
If digital coupons were
available in c-stores,
67%
of purchases would be affected.
If three stations had the same gas price,
76%
of consumers said coupons would
affect their choice.
50%
of consumers said they
would want to receive a
coupon on their phone.
90%
of digital coupon users redeem
them within a few days.
formation
More In
To Join or For
of consumers spend more
when they receive personalized
coupons or promotions while
shopping in the store.
3x
more likely to use
their phone claiming
digital coupons.
14
INSTANT CHECK IN REWARD
Check in Once a Week and
Save $2 on TriCLEAN Gasoline
CHECK IN REWARD
Check In 10 Times and
Save $5 on Gas or Goods
CHECK IN CLUB REWARD
Check In 10 Times and
Save $1 on TriCLEAN Gasoline
INSTANT CHECK-IN REWARD
Save $2 on TriCLEAN Gasoline
with Your First Check In
MONTHLY COUPON
Fueling Good Fridays
Save $2 on TriCLEAN Gasoline
* Data is year-to-date as of December 2015
and reflects CITGO-sponsored TriCLEAN gasoline coupons/rewards only;
it does not include national vendor and location-specific offers.
39%
Smartphone users are
Top 5 Coupons/Rewards Claimed*
*Data provided from a 2015 poll
conducted by Gasbuddy.
Sources: Pew Research Center, Exact
Target, NACS Online, GasBuddy /
CSP Survey, NCH, Deloitte, Trueship,
Access Development, Juniper
Research Group
r.
GO gasoline supplie
• Contact your CIT
com.
on myCITGOstore.
b
ta
O
G
IT
C
b
lu
C
e
• Visit th
GO, ext. 1796 or
IT
-C
2
-3
0
0
-8
1
at
lark at CITGO
• Contact Kassie C
tgo.com.
email clubcitgo@ci
ail
12-401-1099, em
4
at
ks
or
w
et
N
te
t at Outsi
sitenetworks.com.
ut
• Contact Jack Pie
.o
w
w
w
t
si
vi
or
ks.com
jpiet@outsitenetwor
S ECTION
2
15
PAY MENT
CARDS
Meeting Customer Expectations
As we look to the future of payment cards, we’re focused
on preparing you to meet consumer expectations—
payment card security, mobile payment processing and
rollback at the pump for Rewards Card transactions.
Whether you’re replacing/retrofitting your fuel dispensers
to ensure Europay MasterCard & Visa (EMV) deadlines are
met, adding Near Field Communication (NFC) card readers
for mobile payment acceptance or simply looking for the
best CITGO payment card for your customers’ lifestyles
and business needs, we’ve got solutions for you!
So, read through the following section closely to ensure
you’re ready for the future of payment cards.
IN THIS SECTION
Europay MasterCard & Visa (EMV) - pg. 17
Payment Card Industry/Data Security Standard
(PCI DSS) - pg. 18
Minimum POS Standards - pg. 19
POS Solutions - pg. 20
CITGO Rewards Card - pg. 21
®
CITGO Fleet Card Program - pg. 23
CITGO Gift Card - pg. 25
CITGO Check Card – pg. 25
Debit Cards and EBT - pg. 26
Hassle free
and simple
Fast, convenient
and efficient
A trending, at-your-fingertips
payment method
CUSTOM ERS
Life feels simpler
with an easy way
to pay
MOB IL E
PAYM E NTS
No need to carry
or sift through
cash, credit cards
or a bulky wallet
Targets more than half of
all U.S. consumers who purchase
items at c-stores
16
17
Europay Mastercard & Visa (EMV)
Now that EMV-capable POS equipment is required inside
your locations and you prepare for the fuel dispenser
deadline, payment card transactions may begin to look a
little different.
Follow the steps below to help ensure a successful transaction for
your customers.
1
2
3
INSERT CARD with chip toward the
PINPad terminal and facing up. Cards
should not be removed until prompted by
the PINPad terminal. Customers without
EMV cards can swipe as normal.
Provide SIGNATURE or PIN as
prompted by the PINPad terminal.
Some transactions may not
require either.
REMOVE CARD from the PINPad
terminal. Your customers will be
prompted to remove the card once
the transaction is complete.
EMV Chip Card Basics
Requirements
In order to accept EMV card transactions, your location must have
broadband connectivity with a PCI-compliant firewall that monitors and logs
Internet activity.
EMV To Do List
1. Complete POS Equipment Upgrade
2. Install EMV Software
3. Upgrade Fuel Dispensers
Don’t Forget!
Fuel Dispensers Must be EMV
Ready by Oct. 1, 2017
Payment Card Industry/Data
Security Standard (PCI DSS)
PCI-DSS compliance is mandatory.
At this time, all CITGO locations
must have:
•POS software that passes
the most current PCI PA-DSS
(Payment Application Data
Security Standards).
•Policies and procedures in place at
each retail location to pass PCIDSS for merchants.
•A PCI-compliant firewall with monitoring and logging capabilities.
•Tracking of all Internet traffic connected to POS equipment.
•Inside PINPads that are Triple Data Encryption Standard (TDES) compliant and
NFC capable for debit/EBT card processing and mobile payment acceptance.
ucces
S
r
o
f
Tip
s
mean
te could
Early!
u
t
r
in
a
t
m
S
t
s
llation
1. til the la
ed insta
n
y
u
la
g
e
in
d
it
,
Wa
rtages
port sho
p
.
u
s
h
c
te
ckorders
a
b
t
n
e
ipm
Plan
and equ
ual Site
id
iv
enser
d
In
e an
fuel disp
t
a
d
e
n
r
a
C
S
2.
PO
best
ith your
ine your
m
r
t.
e
t
Work w
e
d
fit or ren
s to
r
o
r
e
t
r
e
u
t
r
c
,
a
e
replac
manuf
option—
t
n
e
m
equip
18
nformation
For More I
/merchants/.
rg
.o
s
rd
a
d
n
ta
ritys
/www.pcisecu
:/
s
p
tt
h
it
is
V
•
Manager at
t
c
u
d
ro
P
S
O
m.
ITGO P
rod@citgo.co
p
• Contact a C
s
o
p
r
o
,
5
1
434, ext. 54
1-800-423-8
19
Minimum POS Standards
If your location meets these minimum POS standards,
UPGRADED POINT-OF-SALE EQUIPMENT
AT-A-GLANCE
not only will you be prepared to accept mobile payments,
but you’ll also be PCI compliant and ready for the
upcoming EMV standard for secure payments.
Requirements
EMV-Capable Site Controller
The following are required for all CITGO locations.
•EMV-compliant inside POS equipment.
•Necessary EMV software upgrades installed within 90 days of availability.
•Internet/broadband connectivity for EMV processing.
•CITGO-authorized PCI-compliant firewall managed service provider with
monitoring and logging capabilities.
Secure Network (Firewall)
Upgraded or
New PINpads
•Mobile payment-capable fuel controllers.
•Updated firmware at dispensers for future Rewards card rollback.
•Near Field Communication (NFC) capable PINPads inside to accept
mobile payments.
2017:
Upgraded Fuel
Dispensers
Certified POS Systems
The POS systems listed below are CITGO-certified and meet minimum
POS standards.
•Verifone RubyCi or Commander with either TopazXL or Ruby2
• Gilbarco Passport with EMV-capable EDH
• Wayne Nucleus with Fusion 6000
• Pinnacle Palm
• Verifone Vx520 standalone terminal with Vx805 PINPad (replaces Vx570)
Upgraded or New Point-of-Sale Systems
tion
For More Informa
gasoline supplier.
• Contact your CITGO
S Product Manager at
• Contact a CITGO PO
posprod@citgo.com.
or
,
15
54
t.
ex
,
34
1-800-423-84
POS Solutions
CITGO has negotiated special pricing for the following POS solutions.
Fuel Dispensers
In-Store
Replace
Rent
Maintain
Replace
Retrofit
Maintain
Verifone Direct Purchase
Purchase Verifone equipment at
a discounted price.
Verifone Managed Service
Program
Rent a complete Verifone POS
system or a Commander upgrade
for your Sapphire.
Verifone and Gilbarco
Annual Help Desk and
Software Maintenance
Program
All Verifone (excluding
Vx520) and Gilbarco
users should enroll
to receive assistance
and remote software
upgrades.
For complete
details on replacing
your current fuel
dispensers, see
Section 1 page 7.
Gilbarco Flex Pay II
•Modular design includes
provisions for future
peripheral upgrades
•Provides robust payment
technology with high
processing speed
and RAM
•Available in large and
small color screens
CITGO Secure Pump Pay
•Secure, seamless
COMPLETE
solution for existing
PROGRAM
DETAILS
fuel dispensers
AVAILABLE IN
• Completely integrated
EARLY 2016!
with all POS systems
•Modernizes fuel
dispenser displays, uses existing wiring
and provides broadband speed for more
dynamic, customized solutions
Wayne IX Pay
•A one-size-fits-all
retrofit kit
•Enables existing fuel
dispensers to be EMV
compliant
•Uses highest security
standards and latest
technologies
Benefits
• Affordable alternative to buying
• Full, on-site maintenance, including
installation
• Turnkey service for software upgrades
Requirements
• Must purchase through CITGO
• CITGO gasoline supplier
authorization
Requirements
• Contract commitment
• One-time, up-front cost for
installation and site survey
• Low, month-to-month payment
via Marketer EFT
• CITGO gasoline supplier
authorization
Benefits
• Affordable alternative to
buying
• Full, on-site maintenance
with purchase of HelpDesk
and Software Maintenance
Program
• Turnkey service for software
upgrades
Benefits
• Full, on-site
maintenance
• Turnkey service for
software upgrades
For More Information
• Contact your CITGO gasoline supplier.
• CITGO POS Product Manager – 1-800-423-8434, ext. 5415; posprod@citgo.com
20
For More Information
• Contact your CITGO gasoline supplier.
• Gilbarco – 336-279-0285; bryan.crossan@gilbarco.com
• Wayne – 512-636-4334; joe.birlin@wayne.com
21
CITGO Rewards® Card
Your customers have enjoyed
the perks of the CITGO
Rewards Card — 5¢-per-gallon
rebates on every gallon of fuel
purchased, with no minimums
123456789
801
VALID THRU
CARD NO
1/17
MEMBER SINCE
2010
CARDHOLDER NAME
or maximums—since 2012. You’ve
enjoyed an increase in sales and
no transaction fees tied to the
card. And, this year will see the launch of a new
and improved Rewards Card offering, backed by
Synchrony Financial!
Here’s what you can expect:
•All current Rewards Cards will be replaced within six months of the
projected mid-February launch. Customers will receive cards with new
account numbers.
RETAILER BENEFITS
•All CITGO Plus cardholders will be converted to the Rewards Card
•Potential increased sales at
the pump
•Two waves of national POP
•Double rebates—10¢ per gallon—on new accounts
for the first 3 months the account is open and 5¢-pergallon rebates after that.
•More opportunities to host marketing events at your
locations to promote the card.
•No transaction fees
Our CITGO Rewards Card gives
you 10¢ back on every gallon
That’s amazing!
for the first 90 days your
Sign me up!
account is open and 5¢ back
per gallon after that. Would
you like to apply?
Cost-Saving Tip!
Converting just 50 customers (4 per month) to the
Rewards Card could save you nearly $2,000 in
transaction fees each year! Here’s how:
50
Total customer converted
Average transaction $40
Transaction fee example
(15¢ + 1.7%)
83¢
Average # of fill-ups each month
4
Monthly savings (50 * 83¢ * 4)
$166
$1,992
Annual savings ($166 * 12)
ormation
For More Inf
lier.
O gasoline supp
G
IT
C
r
u
yo
t
c
ta
n
• Co
s
e CITGO Reward
th
n
o
k
lic
c
d
n
a
store.com
e home page.
th
f
o
• Visit myCITGO
m
o
tt
o
b
e
nd at th
Card banner fou
22
23
CITGO Fleet Card Program
We’ve partnered with WEX to administer our CITGO Fleet
Card program!
CITGO Fleet Card
Ideal for small- to mid-size fleets
purchasing at CITGO locations.
CITGO Fleet Select Card
Ideal for mid-size fleets that may
qualify for the tiered rebates offered
with larger volume accounts.
CITGO Fleet Universal Card
Ideal for mid-to-large fleets that may
need to travel outisde the CITGO
network of locations on occasion.
TIERED
V O LU M E
REBATE
Tiered Volume Rebate
CITGO Fleet Select and Fleet Universal
cardholders are eligible for a tiered volume
rebate on purchases made at CITGO locations.
Gallons Per Month
In-Store Card
Features the same benefits as the
CITGO Fleet Card, but promotes
loyalty by ensuring ALL purchases
are made at a specific CITGO
location selected by the customer.
Cents-Per-Gallon (CPG) Rebate
500 - 2,499
1¢
2,500 - 4,999
2¢
5,000 - 6,999
3¢
7,000 - 9,999
4¢
10,000+
5¢
To Apply
Customers can apply for a CITGO Fleet
Card by:
• Calling 1-855-886-6704.
• Visiting www.citgofleetcard.com.
Selling Your Customers on the CITGO Fleet Card Program
Below are five key benefits CITGO Fleet cardholders enjoy. Share them with
your fleet customers and watch your volume grow!
•Accepted at all CITGO locations, plus optional nationwide acceptance.
•Detailed driver and mileage reports for fuel cost analysis.
•Enhanced security and purchase alerts.
•24/7 online account access and customer service.
ed
d
An Ad
Help grow your location’s fleet business by sending
account leads to www.CITGOfleetcard.com/leads.
!
Bonus
Possible leads could include businesses:
•With multiple vehicles.
•Paying with cash.
•Paying with other fleet cards such as Voyager,
Fuelman or MasterCard Comdata.*
•Paying with a credit card.
*To accept these cards, contact the
companies directly and set up service.
24
You’ll receive a $50 CITGO
Gift Card for every submitted
lead that results in a qualified
CITGO Fleet Card application!
•Volume rebates of up to 5 cents per gallon (Fleet and Fleet Universal
cards only).
ation
For More Inform
O gasoline supplier.
• Contact your CITG
1-866-926-5615
at
k
es
pD
el
H
t
ee
Fl
O
• Contact the CITG
ds.com.
or www.citgofleetcar
,
application fast-track
r
fo
e
lin
ot
H
P
VI
O
G
• Call the CIT
1-855-804-1455.
at
ns
tio
es
qu
d
an
sale closings
ver,
Manager Clinton Bie
s
le
Sa
t
ee
Fl
O
G
IT
C
or
• Contact
s at 636-300-0477
le
Sa
t,
en
id
es
Pr
ce
Divisional Vi
com.
clint.biever@wexinc.
25
CITGO Gift Card
CITGO Check Card
The CITGO Gift Card is the gift that keeps on giving.
This ACH card, which is processed
NE W
like a debit card, offers your customers a safe and
secure method of payment that also includes a 1%
rebate on all purchases.
Card Design
Under
Construction
Safe Secure Savings
How It works
The CITGO Gift Card works just like cash and is activated through your POS
terminal. Customers can set the value of their card in whole dollar increments
ranging from $5 to $300. A 10-cent transaction fee is applied to all first-time
Gift Card activations. Gift Cards can be recharged up to 999 times without
additional fees. Cards with a zero balance will be deactivated after 30 days.
The card that gives you peace of mind.
RETAILER BENEFITS
!
ving Tip
Cost-Sa
ation
r of activ
e
b
m
u
n
he
ment
Reduce t
e environ
h
t
lp
e
h
tomers
fees and
your cus
g
in
g
a
r
u
ift
by enco
CITGO G
ir
e
h
t
e
s
to reu
es.
o 999 tim
t
p
u
—
s
Card
•Low processing fee compared to
bank-issued credit cards
•Secure payment alternative to
debit cards
Debit Cards and EBT
The following is a list of debit and EBT networks
currently available to CITGO retail locations:
• ACCEL
• AFFN
• Citicorp
• CU24
• Interlink
• Maestro
• Pulse Pay
• Quest EBT
• NYCE
• Star
• Shazam
• Visa Pin
Electronic Benefits Transfer (EBT)
EBT consists of two parts—cash benefit and food stamps. Verifone users can
process EBT food stamps in most states. These systems make processing
food stamps easier and are less likely to result in fraud or chargebacks.
26
rmation
o
For More Inf
asoline supplier.
g
O
G
IT
C
r
u
yo
t
• Contac
the
cation, contact
lo
r
u
yo
t
a
s
rd
a
it c
n 2, option 2.
o
ti
p
o
,
• To accept deb
1
2
4
-3
3
3
Desk at 1-800-5
CITGO POS Help
, contact the
n
o
ti
a
c
lo
r
u
yo
t
T cards a
on 2, option 3.
ti
p
o
,
• To accept EB
1
2
4
-3
3
3
Desk at 1-800-5
CITGO POS Help
S ECTION
3
27
BRAND
ADV ERT ISING
Your Road Map to Success
CITGO continues to bring you engaging creative to
catch your customers’ attention and draw them
into your location. At every touch point, we answer
the question that drives their purchasing habits—
“What’s in it for me?”
IN THIS SECTION
Key Messages - pg. 28
Reaching Consumers - pg. 29
Fueling Education - pg. 30
Continuing the Ultimate Road Trip - pg. 31
It’s an Engagement Party - pg. 32
Public Relations (PR) - pg. 33
MDA Cause Marketing - pg. 34
Key Messages
Club CITGO
TriCLEAN®
A clear message to consumers about how CITGO gasoline is designed to
keep fuel injectors and intake valves clean to help reduce emissions. In fact,
according to a recent study, “quality fuel” as a reason for purchasing at CITGO
has increased by 6%, and CITGO as a preferred brand has grown by 2%*.
These increases exceed the average industry growth rates. The study also
revealed that more consumers credit our gas for making their car run better
and for its cleaning properties, which has been the basis of our TriCLEAN
messaging platform.
*NPD Annual Study
Billboard
Pump Topper
Customers like getting good deals and they
expect to be rewarded for their loyalty. And
that’s just what Club CITGO does. By offering
great deals and rewards on products they
love, this cool mobile app will keep your
customers engaged and coming back for all
the good things you offer.
Fueling Good
Consumers now expect that companies are
giving back, but research shows they want to
see a local connection that matters to them.
As a cornerstone of our messaging, we will
continue to shine a light on all the local
good you are doing in your communities.
We’re also expanding the Fueling Education
program to include elements to reward
consumers for participating and to provide
you with ways to make it more local.
Rewards® Card
More than just 5¢ off per gallon, consumers have the convenience of using one
card for all their fuel needs to help keep their budgets organized. This year, the
card will have a revised look and a great
offer for new card holders—10¢ off per
gallon for the first 90 days the account is
open and 5¢ off, thereafter.
28
Locally Owned
This continues to be one of the key messages
that drives purchase intent. Although it’s becoming
an increasingly crowded space, CITGO still
receives credit for being locally owned according
to our research.
29
Consumers
Reaching Consumers
This year, CITGO is pulling out all the stops to reach
consumers using mediums where they’re most likely
to be making a purchasing decision. That’s why we’ve
migrated to a heavier online (including Pandora radio)
and mobile advertising schedule.
ED
C
N
A
ENH 2016!
for
Guardians of Good
C-Store Chillers
Loyalty Royalty
We like to “hang out” at
your locations, looking
for a great retail
experience. We’re young
males of ethnic descent
and communicate via
social media.
Good deals are
important to us.
We’re mostly married
women in our 40s
and enrolled in a
number of loyalty
programs.
We’re predominantly
women who are
liberal in outlook.
We’re socially active
and are often involved
in charitable causes.
We’re still focused on our key customer segments, C-Store Chillers, Guardians of
Good and Loyalty Royalty, specifically on the Millennials who fall within each.
CITGO 2016 Advertising Plan
Jan.
Feb.
Mar.
Apr.
May
Jun.
July
Aug.
Sept.
Oct.
Nov.
Dec.
Consumer Campaign
Local Media
Social Media
POP: All Markets
TriCLEAN
Ult. Road Trip
TriCLEAN
TriCLEAN Tuesdays, Life Hacks, Ultimate Road Trip, Club CITGO
Wave 3 2015 - TriCLEAN Wave 1 - Rewards Card
Wave 2 - TriCLEAN
Wave 3 - Ult. Road Trip Wave 4 - Fueling Educ. Wave 5 - Rewards Card
Fueling Education
Online &
Social Media
Fueling Education
Fueling Education
MDA
30th Anniversary, Shamrocks
Public Relations
Ongoing Throughout the Year
Fueling Education
Fueling Education is graduating to a year-long program to
highlight our commitment to education by continuing to support
local teachers.
This year, we’ll offer CITGO-branded lesson plans, STEM educational seminars and, of
course, school supplies. Partnering with We Are Teachers and National School Supply, we’ll
offer educators a chance to win a variety of prizes, from school supplies to an all-expense
paid trip to a STEM seminar led by Steve Spangler, an author, science teacher and television
personality who can frequently be seen on The Ellen Degeneres Show.
There will be two phases this year. The first phase encourages teachers to share a STEM
lesson plan or educational idea to be entered to win. Winners will be selected randomly from
all entries. The second phase will engage consumers and teachers. Consumers can nominate
their favorite teacher, and winners are randomly selected from the entries. The consumer will
win a CITGO Gift Card and the teacher will win school supplies.
30
31
Continuing the
Ultimate Road Trip
To help drive traffic to your location and increase the
use of the Club CITGO app, this program will be executed
similar to last year.
We will use radio, POP and the Club CITGO app to engage consumers
throughout the campaign. Customers can win a variety of prizes such as
vacation packages, gift cards and the top prize—a Jeep®. To win prizes, they
must engage with the brand online and a variety of other ways, including
uploading receipts from your locations, using the Club CITGO app and more.
It’s an Engagement Party
Social media has been a very successful tool because
of programs such as Fueling Education and Fueling
Good Fridays. This year, we will continue to engage our
customers with a full calendar of original posts on
the various social sites, including support of campaign
initiatives like TriCLEAN, the Rewards Card, the Ultimate
Road Trip, Club CITGO and all the ways you’re fueling good.
To further engage consumers, we are expanding our month-long
Fueling Good Fridays promotion into TriCLEAN Tuesdays. Each
week on Tuesday, all year long, we will post a question or image.
From the comments we receive, one person will receive a $100
CITGO Gift Card. We’ll also continue our “Road Hacks” posts,
which are a continuation of last year’s engaging posts where we
provide daily tips on “making life easier.”
YouTube
Watch our YouTube channel
at www.youtube.com/
CITGOFuelingGood
32
FuelingGood.com
Facebook
Instagram
Like us today at
www.facebook.com/
CITGOFuelingGood
Follow us at www.
instagram.com/fueling_good
Pinterest
Twitter
Follow us at www.pinterest.
com/FuelingGood
Follow us at www.
twitter.com/fueling_good
Tweet @Fueling_Good
33
Public Relations (PR)
Another way to share all the ways you’re giving back
and doing good in your local communities is through
PR efforts. All CITGO Retailers are eligible to receive
customized PR support.
CITGO will continue to sponsor Miss America contestants who serve as role
models in our communities and as strong ambassadors for the CITGO brand
and Bess the Book Bus, a former Fueling Good winner.
In 2015, nearly 400 stories
were published featuring
the good works of CITGO
Marketers and Retailers!
RETAILER BENEFITS
tion
For More Informa
news story
• If you have a good
ns about
to share or any questio
e of this
how to take advantag
act your
valuable service, cont
r.
CITGO gasoline supplie
• CITGO provides PR support at no
cost to Retailers.
• Placement of positive information
about CITGO Marketers and
Retailers—and the recipients of
their good works—through various
outlets.
• Rapid-fire responses to inaccurate
or misleading information.
MDA Cause Marketing
Thanks to your extraordinary
efforts and generosity, CITGO
Create Your Own Event
The events listed below are just a
small sampling of other successful
ways to raise money for MDA.
• Make a Muscle Mobile Program
remains the top corporate
• Golf tournaments
sponsor of the Muscular Dystrophy
• Bowl-a-thons
Association (MDA), having raised
• Social events
more than $195 million since 1986. This
• Muscle walks/runs
year, we’re excited to celebrate our
30th anniversary of partnering with
MDA. We couldn’t have made it this
far without your support!
Shamrocks Against Dystrophy
Sell $1 and $5 shamrocks at your locations during the weeks surrounding St.
Patrick’s Day, and you could earn great prizes!
Retailer Benefits
Grand Prize
The top store managers (one per region) will receive a $2,500 travel certificate.
Store Manager Incentive
$100 Visa gift card for every $1,000 raised.
Store Employee Incentive (One winner per prize level in each region)
• Grand Prize – $500 Visa gift card.
• Second Place Prize – $250 Visa gift card.
• Third Place Prize – $100 Visa gift card.
34
lved
To Learn More or To Get Invo
r.
• Contact your CITGO gasoline supplie
• Visit www.MDA.org.
-CITGO, ext. 4889,
• Contact Billie Gruschkus at 1-800-32
or email bgrusch@citgo.com.
S ECTION
4
35
RETAIL
OPERAT IONS
CITGO Retailing Institute - pg. 38
Uniforms and Name Tags - pg. 39
Vendor Contacts - pg. 42
resources to enhance your C-store operations, increase sales
and lower overhead costs.
myCITGOstore.com
MyCITGOstore.com is your single resource
for important brand news, program
offerings, learning tools and other
primary business services. Having direct
access to this key information gives you
all the CITGO brand has to offer you.
The C-Store Lab - pg. 37
CITGO Buying Group - pg. 41
At CITGO, we help you run your business with a wide range of
marketplace and a greater knowledge of
myCITGOstore.com - pg. 35
Cups and Bags - pg. 40
A Smooth Operation
a competitive advantage in the C-store
IN THIS SECTION
ED
C
N
A
ENH
16!
for 20
Currently, myCITGOstore.com features information on:
• C-Store Lab – Information to assist you with adoption of new programs,
processes and procedures.
entennial Image – Stunning visuals, video testimonials, benefits for
• C
reimaging your locations and an FAQ sheet.
NEW for 2016!
Payment Card Tab
• T
rimark of Excellence – Tips for improving mystery shops, shop results,
performance check-ups, training videos and more.
•TriCLEAN Gasoline – A detailed FAQ sheet
•Exclusive Vendor Partner Offers – We’ve partnered with a variety of vendors
to offer you special programs and pricing on everything from dispensers and
curb restoration to lighting and POS systems.
MyCITGOstore.com also provides access to:
• Brand advertising campaign materials
• Payment card regulations
• Quarterly newsletters
We’ll be updating the site throughout the year, so please
visit myCITGOstore.com regularly for the most up-to-date CITGO news.
RETAILER BENEFITS
•No out-of-pocket expense to Retailers.
•Mystery shop scores.
•Real-time access to important CITGO brand news.
•Club CITGO Retailer portal.
Think of this tab as your “hub” for all things Payment Card related. It currently
features information on the EMV-capable POS equipment we offer for in-store
and at the pump as well as up-to-date information regarding the status of EMV
migration, including tutorials and educational resources.
Club CITGO Tab
This tab is your one-stop-shop for managing the Club CITGO
loyalty app. From here, you can access the Retailer portal,
training videos and a special marketing section complete
with information on the latest advertising, deals, rewards,
promotions, events and more.
NEW
for 2016!
36
37
ENHANCED for 2016!
Retail Location Web Pages
The C-Store Lab
This state-of-the-art convenience store, located
minutes away from CITGO corporate headquarters,
serves as a working laboratory for CITGO brand
concepts and promotions. We designed it with your
success in mind, to aid in the adoption of road-tested
programs, processes and procedures.
Check m
y
often fo CITGOstore.c
om
r the lat
est upd
ates!
All CITGO locations have a customizable Web page that includes information
like your store name, address, phone number, directions and a customer
feedback survey. But, this year, we’ve launched improved and optimized pages
to ensure that when your customers search for the “closest gas station near
me,” your location is one of the first they see!
What’s Changed?
1. Mobile-friendly design.
2. Social linking with Foursquare and Google+ (when available).
3. Simple-to-use feedback feature.
4. Ability for customers to connect instantly with Club CITGO, CITGO
Rewards Card and TriCLEAN gasoline information.
For More Information, to Schedule a Tour
or to Submit Test Ideas
• Contact: Jim Cox, CITGO Retail Development
and Operations Manager,
at 1-800-32-CITGO, ext. 4493, or email jcox5@citgo.com.
Enhanced for 2016!
CITGO Retailing Institute
CITGO can help you find solutions and identify
opportunities for your current operation. Our
exclusive seminars focus on sales building, inventory
management, recruiting and training, customer service,
performance benchmarking, and social media and
customer engagement. Led by industry experts, these
Ieva Grimm
CITGO Retailing Institute Instructor
Owner of SYNERGY, specializing in retail
operations turnaround and business
development, Ieva is an independent
convenience industry expert with 15 years
experience from retailing storefront to the executive suite.
Prior to founding SYNERGY, she was Senior Director of
Education Services at NACS and spent more than 13 years at
Sheetz, Inc. leading new concept development and running
various store locations.
seminars will help you grow your business, not just
manage it.
Offerings Include
•Personalized solutions for
your operation
•Helpful forms, how-to guides,
checklists and best practices to
improve operations
•Links to resources offering
specific expertise
CBC Learning Center
Offers focused training on specific
challenges and demands of C-Store
management.
•30-minute computer-based training
(online or CD)
•Reference Guides
For more information:
•CBC Learning Center - Pam Romeli; 1-866-861-5588;
romeli@cbuying.com
•www.mycsquare.com (click on Training)
RETAILER BENEFITS
•Interactive hands-on learning tailored to your specific needs
•Flexible seminars to fit your busy schedule
•On-/Off-site consulting
38
ation
For More Inform
O gasoline supplier.
Contact your CITG
39
Uniforms and Name Tags
Put your best foot forward with our refreshed
uniform offering from Cintas . Now, you
®
can choose from a wide variety of apparel
at competitive prices—aprons, blouses,
camp shirts, caps, name tags, pants, polos,
outerwear, shorts and more!
formation
To Order or For More In
rtowitz;
• Contact Cintas: Shalene Be
1-800-543-4450 (Purchase);
berkowitzs@citgo.com
1-866-725-6273 (Rental); or
well;
• Contact iCoStore: Sandy Po
ndy@icostore.com
866-834-7366, ext. 2299; sa
Cups and Bags
We’ve partnered with The Morrison Group to
bring you a selection of professional looking
hot and cold cups, travel mugs and plastic
bags, complete with CITGO branding.
THANKS FOR FUELING
GOOD
To Order
rison Group:
• Contact The Mor
08-5303;
Luke Ennis; 866-5
e.com
l.ennis@morrisonlin
40
41
CITGO Buying Group
As a member of the CITGO Buying Group (CBG), you
have access to a huge selection of:
• Business services and supplies
• Wholesale distributors
• In-Store products
o Enroll
ation and t
For More Inform
1-866-902-4846.
–
up
ro
G
g
in
uy
B
• CITGO
s.
and click on Program
om
.c
re
ua
sq
yc
m
it
• Vis
Vendor Contacts
CITGO Buying Group
Canopies and Lighting
1-866-90-CITGO (1-866-902-4846)
www.mycsquare.com
Lane Supply
(Canopies and Centennial Image Installation)
Lawrence Prater
817-261-9116
lprater@lanesupplyinc.com
www.lanesupplyinc.com
CITGO Learning Center
Pam Romeli
866-861-5588
romeli@cbuying.com
www.mycsquare.com
CITGO AMERISTORE
Mountain Commercial Graphics
(Retrofit Kits and Interior Graphics)
Jonathan Coronado
800-950-4923, ext. 6625
jonathan@mountain-cg.com
Al McCreary & Associates, Inc.
(Store Plans)
Robert Guess
918-749-2231
robert@almccreary.com
42
LSI Petroleum
(Under Canopy, Fascia –
Illuminated and Store Lighting)
Tom Wright
832-866-1155
tom.wright@lsi-industries.com
Cree
(Under Canopy, Fascia –
Illuminated and Store Lighting)
Chad Simpson
865-208-0965
chad_simpson@cree.com
LED Price Signs
Federal Heath Sign Co.
Dan Fuller
800-888-1327, ext. 2147
dfuller@federalheath.com
www.federalheath.com
43
Site Evaluation
Kalibrate
Marianne Hillhouse
918-877-5658
marianne.hillhouse@kalibrate.com
www.kalibrate.com
IMST
Marketa Fisher
800-231-4678
mfisher@imstcorp.com
www.imstcorp.com
Store & Restroom
Cleaning
and Supplies
Betco Corporation
Glenn Cilimberg
419-723-3977
gcilimberg@betco.com
Cintas
Shalene Berkowitz
866-725-6273
berkowitzs@cintas.com
www.cintas.com
Uniforms and
Nametags
Cintas Uniforms
Shalene Berkowitz
Purchase - 1-800-543-4450
Rental - 1-866-725-6273
berkowitzs@cintas.com
www.mycintas.com
Loyalty Technology
Providers
Dispensers
Centego
Bryan Crossan
336-279-0285
bryan.crossan@gilbarco.com
(Wireless Customer Satisfaction
Survey System)
Roy Perlmuter
1-877-545-4646, ext. 221
www.happy-or-not.com
Wayne Fueling Systems, LLC
HiCorp
Brian Atkinson
972-793-1675
batkinson@centego.com
www.centego.com
Exclusive Connection$
(Loyalty Accelerator Program and
Promo Marketplace)
800-467-8073, ext. 1
citgoloyalty@ecloyalty.com
www.ecloyalty.com
KickBack Rewards Systems
Ray Weaver
901-359-0243
ray@kickbackpoints.com
www.kickbacksystems.com
Outsite Networks, Inc.
Jack Piet
412-401-1099
jpiet@outsitenetworks.com
www.outsitenetworks.com
The Pinnacle Corporation
Drew Mize
817-299-6501
800-366-1173, ext. 282
(Customer Service)
dmize@pinncorp.com
www.pinncorp.com
Gilbarco Veeder-Root
Joe Birlin
512-636-4334
joe.birlin@wayne.com
Bennett Pump Company
Mike Vegeais
832-367-7058
mvegeais@bennettpump.com
Service Station/
C-Store Supplies
Air Resource Vending, Inc.
(Digital Air/Vacuum Machines)
507-263-2962
www.airarv.com
Concepts
(C-Store Products)
800-323-3524
www.cstore1.com
Bruegmann USA, Inc.
(FlexRoller Cooler Shelving Systems)
Don Jett
888-745-9229, ext. 102
don@bruegmann-usa.com
www.flexroller.com
HappyOrNot®
(Building Signs, Snap Lock Frames)
John Benzinger
800-652-6051, ext. 109
john@hicorp.com
www.hicorpinc.com
May Advertising
(C-Store Products)
800-800-4629
www.mayadvertising.com
The Morrison Group
(CITGO Branded Cups, Mugs and Bags)
Luke Ennis
866-508-5303
l.ennis@morrisononline.com
Rugid Guard
(Fuel Island and Curbing Restoration)
Tina Herschbach
618-477-1617
rugidguardusa@gmail.com
www.rugidguardusa.com
Grand Opening/
Promotional Materials
iCoStore
Sandy Powell
888-839-7366, ext. 2244
sandy@icostore.com
www.citgogear.com
Employee Scheduling
and Payroll
ScheduleBase
(Employee Scheduling Tool)
800-874-8801 - Sales and
Customer Service
701-235-5226 - Technical Support
www.schedulebase.com
Shopclock
(Employee Time Card System)
877-988-8787
www.shopclock.com
44
45
©2016 CITGO Petroleum Corporation.
All information included herein is current as of January 2016 and is subject to change at any time without prior notice.
CITGO, as well as the CITGO logo, trade name and trade dress, and all related marks are registered trademarks of CITGO Petroleum Corporation. CITGO Petroleum Corporation does not own,
operate or maintain the retail locations bearing the CITGO logo, trade name and trade dress.