StubHub - Twitter Official Partners

CASE STUDY
StubHub
How StubHub exceeded
200% ROAS for a music
campaign on Twitter
Their Story:
StubHub is an online marketplace owned by eBay that helps users
find or sell tickets and plan live event experiences. StubHub
engages users through mobile apps, mobile web, and desktop.
Goals:
Mobile App Installation Campaigns. StubHub wants to run in-feed
Highlights:
campaigns to drive downloads for their iPhone, iPad, Apple Watch,
and Android apps.
Direct Response Campaigns. The partner wants to sell tickets for
individual events to drive revenue.
Retargeting. StubHub wants to re-engage users to increase their
LTV.
Execution:
200% ROAS
for music ticket
sales
62% increase
in engagement via
Twitter Event
Targeting
• Ampush analysts use the AMP platform to quickly generate a large
number of targeted ads for numerous events, utilizing StubHub's
database on performers, cities, and dates. Such rapid creation of
custom ads allows Ampush analysts to move quickly and gives
StubHub the opportunity to promote a wide variety of events at any
given time.
• The AMP platform allows for the MAI, DR, retargeting campaigns
and their many subsections of specific targeted audiences to be run,
monitored, and optimized simultaneously.
62% increase
in CTR from
Ampush-designed
imagery
Execution continued:
• Analysts optimize campaigns for live events coverage and quickly mobilize when real-time
promotional opportunities present themselves- particularly during primetime broadcasts such as the
VMAS. When large numbers of Twitter users reacted to a specific VMA moment, Ampush analysts
were ready with custom copy, imagery and flexible budgets to make the most of a sudden hot topic
on Twitter that related to the StubHub brand.
• Ampush’s in-house creative team is able to quickly produce custom ads for such impromptu
circumstances.
•
Ampush analysts developed unique narrative-style ad imagery and copy for the NBA, NHL, and MLB
playoff seasons.
• Analysts employ 4-5 day burst campaigns for in-demand tickets the moment they go live on
StubHub's site.
Results:
• Successful Scale: Spending has increased over 300% since launch and Ampush has expanded
efforts globally.
• Leveraging Live Opportunities: Ampush analysts utilized Twitter Event Targeting to increase
engagement during the VMAs by 62.5%
• Enhanced Audience Targeting: Using the AMP Platform, analysts are currently targeting over 100
unique groups. Team segmentation within each targeting type dramatically increased the number
of audience groups.
• Ampush Imagery increased the click-through-rate by 60% during one campaign.
• Ampush Analysts achieved 200% ROAS for the customer’s Music Ticket Sales DR campaign
ARE YOU READY TO PUT TWITTER TO WORK FOR YOUR BUSINESS?
Contact us at sales@ampush.com for information.
1.877.AMPUSH.1
www.ampush.com
San Francisco |
New York
|
Los Angeles
|
Chicago