TED Chooses Spanish-Language Vme TV Network for

 Media Contacts:
Roshana Gossoff, Vme TV
Roshana@BalseraPR.com
305-441-1272
Margaret Sullivan, TED
TED@groupsjr.com
646-519-1350
TED Chooses Spanish-Language Vme TV Network for TED Television
Series
Bringing ideas worth spreading to U.S. Hispanic audience of 70M+
MIAMI and NEW YORK (August 11, 2015) – TED, the global nonprofit whose TED
Talks will be watched or listened to more than one billion times this year, announces
today its partnership with Spanish-language U.S. network Vme TV to create a 13episode television series dedicated to ideas that can influence how Hispanics –
America’s largest minority group – can shape the future. Together, TED and Vme TV will
broadcast “Soy TED,” a studio-produced program where invited guests take ideas from
world-famous TED Talks in provocative new directions for the Latino community. “Soy
TED” debuts September 25, 2015 at 7 p.m. ET.
Click here for Vme TV channel listings
“When we looked at new ways to channel ideas from TED speakers to communities
most likely to shape American society over the next decade, we kept coming back to the
Hispanic public in the United States,” said Deron Triff, TED’s Director of Global
Distribution and Licensing. “Here’s a group whose power and potential to transform
America is accelerating rapidly. We thought, if we can bring new knowledge to this
audience, the possibilities for inspiration and, ultimately, action could be very interesting.
Our hope is to eventually attach other media companies, corporations and organizations
to TED’s collaboration with Vme, opening doors to share, promote and find ideas worth
spreading from the Spanish-speaking population in the U.S.”
Hosted by Vme TV Chairman Eduardo Hauser, “Soy TED” will embrace TED’s spirit of
curiosity and learning through fascinating conversations about TED Talks and original
videos that energize new thinking around innovation, science, learning, food, success,
and the human condition. Special guests already slated to participate include former
NASA astronaut and record holder for most spaceflights, Franklin Chang Diaz as well as
Carlos Páez, one of 16 survivors of Uruguayan Air Force Flight 571 who spent 72 days
in the “Cordillera de los Andes.” Ismael Cala, renowned journalist and motivational
speaker, is also among other highly regarded influencers who will build on TED Talks
through their own ideas and experiences.
“At Vme TV, we believe that smart, thoughtful television content directed at a new
generation of curious, upwardly mobile Latinos will influence important advancements in
America. With the increasing influence of our culture, we have a unique opportunity to
share the wisdom of TED’s speakers in Spanish,” said Eduardo Hauser, the program’s
host and executive producer. “We are very proud that TED has chosen Vme TV to be
their television vehicle in reaching the U.S. Hispanic audience and are excited about the
potential to attach other partners to this initiative that can extend across media and
events, while building the Latino community’s connection to ideas that are shaping the
future.”
Established in 2007 as the first national Spanish-language television network in
association with public television stations, Vme TV aims to provide enriching, quality
Spanish-language programming to educate, inspire, motivate and entertain. Today, Vme
TV can be seen in 43 markets across the U.S., reaching more than 70 million homes.
For its part, TED has dedicated 30 years to curating ideas from the world’s brightest and
most inspiring thinkers and doers. In the last seven years, it has created an
unprecedented global platform for distributing that content, mostly in the form of
compelling lecture videos, globally in more than 100 languages—for free. Together, TED
and Vme’s combined efforts will provide stimulating content to a powerful community
that is shaping culture and making a positive impact on the nation and across continents.
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ABOUT VME TELEVISION
Vme TV (pronounced veh-meh), is the first national Spanish-language television network
in association with public television stations. Reaching more than 70 million households
in the United States, Vme TV is broadcast in 43 markets by PBS stations and is
available on DIRECTV, DISH Network, AT&T U-verse, as well as major cable
companies including Comcast. The 24-hour digital broadcast service is dedicated to
entertain, educate and inspire families in Spanish with a contemporary mix of original
productions, exclusive premieres, acquisitions, and popular public television programs
specially adapted for Hispanics. To find your local channel or to learn more about Vme
TV, visit www.vmetv.com or follow us on social media via www.facebook.com/vmetv or
www.twitter.com/vmetv.
ABOUT TED
TED is a nonprofit organization devoted to Ideas Worth Spreading, usually in the form of
short, powerful talks (18 minutes or fewer) delivered by today’s leading thinkers and
doers. Many of these talks are given at TED’s annual conference in Vancouver, British
Columbia, its TEDWomen conference and its TEDGlobal conferences—then made
available, free, on TED.com. TED speakers have included Bill Gates, Jane Goodall,
Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani, Philippe Starck, Ngozi OkonjoIweala, Sal Khan and Daniel Kahneman.
TED's open and free initiatives for spreading ideas include TED.com, where new TED
Talk videos are posted daily; the TED Radio Hour on NPR; TED-Ed, a service that pairs
educators with animators to create lessons worth sharing; the annual million-dollar TED
Prize, which funds exceptional individuals with a “wish,” or idea, to create change in the
world; TEDx, which provides licenses to thousands of individuals and groups who host
local, self-organized TED-style events around the world; and the TED Fellows program,
which selects innovators from around the globe to amplify the impact of their remarkable
projects and activities.
ABOUT EDUARDO HAUSER
Eduardo Hauser is a media, education and technology expert with more than 20 years of
experience as an executive and entrepreneur. Hauser is Vme TV’s chairman and the
founder and Managing Partner of Hauser & Co., an investment and advisory
firm. Hauser is an active member of several non-profit organizations, currently sits on the
boards of Pine Crest School and the Duke University Law School Board of Visitors; and
is a past member of the boards of NPR and the Knight Foundation's Journalism
Program. Hauser has a J.D. from Venezuela's Universidad Catolica Andres Bello and a
Master of Laws degree (LLM) from Duke University.